The Niche Marketing Show: Recent Episodes
Gwendi Klisa
Want to grow your business online?
In this podcast Gwendi Klisa aka The Niche Queen guides you to name, claim and rule your niche.
Niche marketing is an authentic, fun and rewarding way to get that traction and grow your business and it's the way forward if you lead from the heart.
Join the movement and be Queen of your Niche!
We all want to nail our niche, and in this episode I go into the three fundamental elements you need to get clear on BEFORE you can position yourself successfully in the market.
YOU
YOUR AVATAR
YOUR MARKET
Makes sense, what could possibly go wrong here?
Listen in if you wanna see how finding clarity in these 3 elements stalls scores of entrepreneurs in their tracks - don’t let this be you!
SHOW NOTES
0:00 About this episode
1:13 Nail Your Niche Training bit.ly/nailyournichetraining
2:17 The 3 Niche Fundamentals: You, Your Avatar, Your Market
4:49 Get clear on YOU
7:21 Lean into your experimental and spontaneous side and get active.
8:26 Get specific with Your Avatar
10:23 The two mistakes you can make with Your Avatar
14:07 Your Market
18:56 Analysing the Market
RESOURCES
Nail Your Niche Training - bit.ly/nailyournichetraining
Niche nightmare? Here is my quick & easy niche clarity formula.
I’ll chat you through the simple formula I came up with over the years that I use to laser down to niche any business. It’s a proven formula and has led to some pretty impressive client results.
So if you want a plug and play recipe to niche then this one’s for you!
Important: this episode comes with its own niche clarity formula freebie so don’t forget to download that right now.
It’s free for you as a thank you for being in this community and because I’m helping 1000 entrepreneurs to niche this year. And I want you to be one of them.
My goal is to put an end to long standing confusion about your niche so that you can get on with making an impact and creating that cash flow.
Go to https://bit.ly/nailyournichefreebie to download the freebie right now.
See you on the other side!
Enjoy.
Gwen
aka The Niche Queen
SHOW NOTES
0:00 About this episode
1:12 Nail Your Niche Freebie - http://bit.ly/nailyournichefreebie
2:40 Why entrepreneurs are confused and stressed out
4:10 My unique formula
5:00 The simplest definition of Niche
7:50 What people are looking for are OUTCOMES
10:22 Adding in specificity to your niche by running the 5 W’s
RESOURCES
Nail Your Niche Freebie - http://bit.ly/nailyournichefreebie
Calling all DIY Brand Stylists! Do you love mucking about in Canva? Go for it! Totally cheering you on.
Because, let’s face it, one of the more rewarding parts of being in business is the creative aka the brand creation.
In today’s episode I shed light onto a lot of the things that typically go wrong when entrepreneurs DIY this part, when they create their visuals and I spill the beans on what you absolutely need to pay attention to when setting up a brand.
I’ll also explain what you can safely ditch when creating your visuals, saving you a bit of time in the process).
Check out this week’s episode for an honest assessment of what it takes to create a killer visual brand and what is overkill.
This episode will shed light on how you can brand your business in a professional way - setting yourself apart - without wasting resources, time and money.
This is such an important topic, because visual brand creation can easily lead into procrastination or it turns into a money pit.
We wanna avoid going on an unnecessary detour, while still looking insanely good online!
You know. Cake. Eat.
Enjoy the episode!
Gwen
aka The Niche Queen
SHOW NOTES
0:00 About this episode
1:25 Take my Personality Quiz - https://gwendiklisa.com/quiz/
3:18 How can you brand your business in a professional way?
3:56 Short recap of episode 25
4:30 The Perfectionist Group - they put their business on hold for the perfect visual branding
8:24 The Fugly Action Takers Group - they’re completely unaware of how they come across
10:22 The Sweet Spot - The DIY Brand Stylist Group
10:59 The 6 most common errors entrepreneurs make when it comes to their visual brand
11:05 Mistake 1 - Not using consistent colours
12:35 Mistake 2 - Being blind to sloppy presentation
14:08 Mistake 3 - Using terrible images
17:48 Mistake 4 - Using an amateurish logo
21:05 Mistake 5 - Recycling content across all platforms
23:10 Mistake 6 - Going fonts bonkers
Resources
Take the Personality Quiz
Build For Growth by Harvard Business Review Press
Always Up-to-Date Guide to Social Media Image Sizes
Typography/Font Ideas
If you’re like many business owners, you might stumble when it comes to creating a compelling message. A message that’s memorable and that will make the right people follow you.
You know, the secret to creating a message that enrols, and sells is to simply add in the right ingredients. And there’s only four of them.
Listen to this week’s episode by following this link.
Because most entrepreneurs don’t get this right. They don’t know about the four channels every successful marketing message needs to have.
- Visual Brand - the visuals you use
- Personal Brand - who you are
- Brand Message - what you say
- Brand Voice - how you say it
And beware!
Most entrepreneurs forget two of these channels as they’re non-verbal and can be implied and demonstrated rather than spelled out!
And by the way, these channels all work together and ideally reinforce each other. Being aware of them and bringing them into harmony will ensure that you don’t send out contradictory, inconsistent signals.
Listen to this week’s episode to learn all about the four main channels we want to communicate through in marketing.
To Your Massive Success
Xx Gwen
The Niche Queen
Show Notes
0:00 About this episode
1:22 Take my Personality Quiz - https://gwendiklisa.com/quiz/
2:40 The 3 steps to a successful niche: Name, Claim, Reign.
3:50 Step 1: Name your niche.
5:33 Step 2: Own/claim your niche.
8:21 Step 3: Rule your niche.
9:30 Claiming your niche and the 4 areas you need to cover that shows your niche ownership
9:58 How do we send out the most aligned + powerful message?
11:45 The 2 non-verbal channels we communicate through in business: Visual Brand & Personal Brand
12:10 The other 2 channels are verbal. Brand Voice & Brand Message
13:06 Everything you do sends a message
17:00 Don’t hire out your message
Resources
Take the Personality Quiz
Build For Growth by Harvard Business Review Press
Download/Print the 4 Channels Infographic
Hello, you creative and multi-passionate soul! I just know you have loads of talents, interests and personal + professional experience!
That’s what makes you so unique and frankly, it’s what makes life worth living.
And still, I won’t shut up about
- lasering
- defining
- drilling
into your niche.
I actually came up with a way to unite these two concepts: Imagine your niche as a portal into your world, not a box.
Listen to this week’s episode, where I explain how it is possible to be multi-passionate and still have a very defined niche.
Enjoy!
SHOW NOTES
0:00 About this episode
2:12 Take the Personality Quiz - https://gwendiklisa.com/quiz/
3:33 The number 1 reason people don’t niche
6:09 Starting out on a clearly defined niche
7:47 Your niche is a portal, not a box!
8:29 A confused mind says “No.”
11:20 Sell them what they want, give them what they need
12:15 Thinking of your business and niche as “Front door - Back door”
13:50 I’m the last person interested in boxing someone in!
15:50 Giving your ideal clients the “one thing” they can expect to get from you
16:19 Are you too general and broad?
19:11 How to be a portal and not a box step by step
21:08 How to choose your headliner
22:45 My last word about those who have a number of very different passions
RESOURCES
Take the Personality Quiz
Build For Growth by Harvard Business Review Press
Feeling inadequate? Listen to this episode to finally get over the thoughts that stop your success. If you feel an inner voice creeping up in you, sabotaging your success every step of the way (and stopping you from claiming your niche and serving people!) then this episode is for you.
Let’s kick doubt and insecurity to the curb and start telling ourselves better stories.
I’ve included quick fixes into this episode as well as a tried and tested method to confront your inner saboteur (or shall we say impostor?) and get on with claiming our niche.
Have a listen now. Enjoy!
SHOW NOTES
1:21 - Overcoming the secret thoughts that stop your niche success in its tracks
3:35 - I want to show you which business personality you are - about the Entrepreneurial Personality Quiz
4:55 - Giving yourself permission to OWN your niche
7:40 - The quick fix for the barriers that prevent you from really owning and claiming your niche
9:50 - The Desert Analogy
10:30 - This desire to help, to act, and the fulfillment that comes with making a difference is your permission
11:00 - Tell Yourself Empowering Stories
12:25 - Lean into the ease, make this simple
16:03 - Don’t fear mistakes
17:57 - Do lean into your purpose
19:20 - Confront your inner saboteur
21:27 - I’d highly recommend you get your hands on a copy of The Dark Side of the Light Chasers by Debbie Ford
RESOURCES
Entrepreneurial Personality Quiz
The Dark Side of the Light Chasers by Debbie Ford
If your niche isn’t effective (or...you could say ‘if your niche isn’t making you money’) then this episode is for you.
I’m walking you through the 6 common niching obstacles that most business owners fail to overcome. But this doesn’t have to be so hard!
Because the solution is actually simple and once you know what to look out for you’ll be able to take the action that overcomes your niche stuckness.
Have a listen to this episode so that you can go out and slay these challenges. And have fun doing it!
SHOW NOTES
0:36 - What you’ll learn today
1:14 - Take this crazy accurate personality quiz and know which business personality you are
3:38 - Challenge 1: Are you offering a solution to an actual problem for your ideal customer?
5:56 - Know your ideal client inside out and tap into the problem
6:58 - Challenge 2: Make the problem you solve micro and specific – while still serving a large group of ideal clients
8:48 - Zooming into your niche
9:32 - Challenge 3: Confusing & repelling our ideal customers instead of appealing to them
12:24 - Discovering and analysing the root cause of your ideal customer’s problem.
14:22 - Challenge 4: Doubting your ability to help
15:52 - Settle into your purpose
16:30 - Challenge 5: Not being clear when communicating the niche
17:42 - How your font choice affect your communication with your ideal customers
18:00 - Challenge 6: Having a healthy competitive mindset
RESOURCES
Personality Quiz - https://gwendiklisa.com/quiz
Get in touch with Gwendi - hello@gwendiklisa.com
There’s a lot of resistance to niching “down”, especially in the coaching and consulting world.
This means you’ll be at an immediate advantage if you work up the courage to go super defined with your niche. I can only say: Do it, do it do it!
This podcast episode will give you the little nudge you need to go all the way with your niche, and it’ll put an end to the common daft assumption that “you lose out on customers and sales if you niche down”.
The opposite is true (especially for newbies or if you have a small following). Defining your niche will stop like-minded customers in their tracks and bond them to you.
Enjoy the episode!
And let me ask you something: are you making the money you desire by being generalist?
If your answer is “No” then head over to the Profitable Niche Workshop, it’ll help you finally nail your niche.
bit.ly/NailYourNicheWorkshop
Email me at hello@gwendiklisa.com if you wanna pre-register already!
SHOW NOTES
0:00 - About this episode.
1:03 - My plans for January.
2:37 - The assumptions that prevent you from growing your business.
3:40 - Is being a generalist making you a lot of money?
5:03 - The more new your business is, the more specific you need to get.
5:53 - The flour milling industry.
7:10 - The more you niche down the more uncomfortable you’ll be.
9:27 - Specificity exercises: The more specialised you are, the more you can charge.
11:56 - Everything to everyone is nothing to no-one. People buy from specialists.
RESOURCES
Profitable Niche Workshop: https://bit.ly/NailYourNicheWorkshop
A lot of entrepreneurs are pretty blocked when it comes to finding their niche, they’ve become stuck in an easily avoidable train of thought.
Listen to this episode to untangle this type of thinking and get you back on track nailing your niche.
Time to analyse your niche objectively instead of overthinking this important piece of your business. It’s the overthinking part that more often than not leads to confusion, overwhelm and paralysis.
In this episode I’m shedding light onto these thought processes and show you how to get yourself out of the niching bog.
Email me on hello@gwendiklisa.com if you wanna pre-register already!
SHOW NOTES
0:00 - About this episode
3:50 - What is the Niche Death Trap?
4:47 - The first part of the niche death trap: Ignorance and Denial
7:20 - The second part of the niche death trap: Paralysis and stalling when finding your niche
9:45 - Finding a niche is art and science
11:06 - Creating momentum in finding your niche
13:05 - Nail your niche before investing
15:00 - Do not over-perfect your product
17:00 - The simple way to a profitable niche
19:14 - The Profitable Niche Workshop
RESOURCES
Ep. 19: You love your niche. Are you positive your customers do too?
The Profitable Niche Workshop
How popular is your niche?
Are you running off with a product or business idea you haven’t FULLY validated?
That’s a sure-fire way to put in oodles of work, resources, and time whilst racing straight into a business dead end. And I’m here to stop you from this.
So listen to this episode before you invest any more into your niche and before you produce any new products or courses.
Let me show you practical steps on what you can do TODAY to find out how popular your niche really is.
If you’re realising that your niche isn’t as bulletproof as you’d like it to be then keep your eyes open for my new workshop coming your way!
I’ve made it my goal to help 1000 entrepreneurs finally nail their niche in 2021 and I’m kicking off my first “Profitable Niche Workshop” over the holidays.
Email me at hello@gwendiklisa.com if you wanna pre-register already!
SHOWNOTES
0:00 About this episode.
1:55 How popular is your niche really?
3:22 The 2 IMPORTANT things to consider in order to hit your business goals.
4:00 How to make sure you don’t get trapped in the wrong niche.
5:00 I’ve been there (as an App Developer!).
6:49 Creating products alongside your customers.
9:37 What is a minimum viable product?
11:27 KNOWING what people want.
12:08 The conversation you must have.
12:46 'The Mom Test - How to talk to customers and learn if your business is a good idea when everyone is lying to you'
14:03 A typical conversation: Wow look, how amazing is my niche?
16:59 The one thing NOT to ask your ideal clients.
18:58 Get total clarity on your business dreams and aspirations.
RESOURCES
The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You
How to be a successful entrepreneur, tailor-made to your personality.
Discover the 4 entrepreneurial personality types we all fall into and see how you can build a successful business playing to your strengths. These 4 types are based on empirical studies of thousands of entrepreneurs and they're super accurate.
Knowing which type you fall into helps you build a business that's aligned with your powers, lets you cash in on what you're awesome at + unlocks ease in your life.
So, which type are you?
Tribal Leader, Seeker, Commander or Role Model?
Go to gwendiklisa.com/quiz to find out straight away! Then listen to this episode for your full analysis (I'll also send you your comprehensive report of course)
SHOWNOTES
0:00 About this episode
1:21 The science behind the quiz
3:22 What you will get from the quiz
4:26 The 4 personality types
6:27 The Role Model personality type
9:37 Next success steps for the Role Model (channel your polar twin, the Commander)
11:11 The Commander personality type
13:33 Next success steps for the Commander (channel your polar twin, the Role Model)
15:25 The Seeker personality type
19:32 Next success steps for the Seeker (channel your polar twin, the Tribal Leader)
21:24 The Tribal Leader personality type
24:56 Next success steps for the Tribal Leader (channel your polar twin, the Seeker)
27:28 Find out your type at gwendiklisa.com/quiz
RESOURCES
Take the test right now gwendiklisa.com/quiz
This quiz is loosely based on the book 'Built for Growth' by Chris Kuenne and John Danner, Harvard Business Review Press (2017)
You hold all the power.
I hate to say it, but your personality is a BIG selling point in your business. Let's make it count!
Your first impression, and your second, third, fourth and all other times you show up for your people.
We don't want to leave this up to chance!
In this episode I talk about how you how you can bring out your authentic personality in your business and connect to your people in a real and meaningful way.
This episode is based on the popular Personal Brand workshop I held in the British Library in London, so be sure to have pen and a journal ready.
SHOWNOTES
0:54 How to be clear, memorable and recognisable
2:09 Get started with this quiz
4:25 About this episode
5:47 YOU, the influencer?
7:08 YOU get to decide who you want to be
8:12 How to excel at creating your personal brand
8:53 The hidden benefits of creating a personal brand
10:59 What it is not
12:27 ‘Who’s that girl?’
13:15 Personal brand on a practical level
16:15 The 5 steps to discover, implement and cultivate your personal brand
18:35 What makes YOU you
21:23 Your Who + Why
23:53 Adding the unconscious appeal to your personal brand
25:48 What is an archetype?
28:49 The archetype wheel
30:26 The secret
33:06 Ongoing implementation how to stay consistent
RESOURCES
Built for growth, Harvard Business Review Press (June 6, 2017)
C.G Jung
Seth Godin
As entrepreneurs it's totally in our interest to grow a large, engaged audience. We want to attract an audience full of ideal customers.
Today I share how we can best look after these people that put their trust in us, so that they get massive value and stay in our community.
This episode is for you if you've ever raised your hand and asked people to follow you.
It'll show you how you can make sure your whole offering is fresh, inspiring and powerful.
Enjoy,
xx Gwen
SHOWNOTES
0:00 About this episode
1:44 Share and relate as YOU
4:09 Recognise each follower as a real person rather than a number
6:17 Be curious about your people, see them, know them so that they’ll be compelled to follow along
8:06 How to engage your people
9:44 How not to be boring
11:14 A word on good design and format
12:59 Should you create snackable content?
13:50 The 3 content styles you should cover with every post
14:46 It’s your job to show up, be the constant
18:49 What about braggy posts!?
RESOURCES
hello@gwendiklisa.com for content request
Let’s connect on Instagram @gwendiklisa I can't wait to get to know you!
Want to create content that your people can't wait to devour? Get these 5 tips on how to be seen and heard on video.
This episode will help you cut through the 'noise' so that the time and effort you invest into making your videos will be rewarded with heaps attention from your ideal customers.
Enjoy!
Let's connect on Instagram, please find me, I'm @gwendiklisa and I look forward to getting to know YOU.
SHOWNOTES
0:00 About this episode
2:22 Make first impressions count
6:02 Mix it up!
9:12 Be conscious of your set
10:14 Take up space
11:07 Why you need to address your ideal customer directly
12:22 How to own your message
12:44 Be as specific as you can
13:36 How to tune into your people
18:45 The pitfalls of taking too much time to tune in
20:09 A quick test to reveal the value of your offering
20:50 Get in front of your ideal customers
RESOURCES
My previous podcast episodes about video
Create captions with kapwing.com
Let’s connect on Instagram, I'm @gwendiklisa and look forward to getting to know you.
Ready to go beyond live video?
Whether you want to pre-record a video for social media for when you can’t go live, an online course, or a glossy video for your website, this episode will get you started.
In this hands-on session you'll learn how you can create a weekly pre-recorded video.
I’ll show you the system I use to record a video a week, which is an ideal way to get used to the practice; even if you can't or (don't want to) batch-create yet, an ideal way of getting that video practice in and an ideal way of testing your content without wasting too much time.
I'm sharing the exact tasks broken up into a daily workflow that are needed to get your video production off the ground.
Wondering how to remember everything you want to say without succumbing to getting a screenreader? Don’t use one, it’ll do the opposite of what you want to achieve.
Instead of delivering a passionate speech on camera you’ll turn into a BOT, and I’ll show you what else you can do to say everything you want to say: I’ll spill the beans on the 3 ways of scripting I've identified: the Polished, the Preacher, and the Punk.
Let's make a video!
xx Gwen
aka The Niche Queen
SHOWNOTES
3:02 Pre-recorded video for beginners: YouTube, online course, glossy video
5:20 Scripting example videos go to my tutorial in our Facebook group: the Lovebrand community
6:25 The before, during and after of a pre-recorded video
7:33 What to do on Day 1
8:40 What to do on Day 2
14:18 What to do on Day 3
16:44 What to do on Day 4
17:01 How to script: the Polished, the Punk, the Preacher (includes how to stop the “ums”)
23:55 A word about screen-readers
25:56 Find us in our Facebook group
RESOURCES
011 How to be efficient with content and still have fun creating it
012 Strengthen your video confidence with these revelations
Marie Forleo
Brendon Burchard
Casey Neistat
Love Brand Community Facebook group
Videographer/ photographer Catherine Berry
Audio to text transcription
So you've decided to use video to get traction (fast) in your business?
This means you’re going to claim the mike, stage, camera!
Here's something a lot of entrepreneurs forget. The first thing to do is to entertain you audience OWN it. FILL the space you’re claiming.
Give yourself permission to ROCK, let yourself shine unapologetically.
Be prepared to entertain. Make yourself bigger.
Oh my. You might be thinking.
No worries, I used to have the same concern. But I learned how to project my personality through the camera.
And in this episode I share on what I learned in the process.
Enjoy!
xx Gwen
The Niche Queen
SHOWNOTES
0:00 About this episode
1:43 How to fill the stage and entertain your audience
4:48 How to project through the camera vs public speaking
6:45 How to steel yourself to sell on live video
8:33 How to win at live streaming
9:18 Draw your audience in
9:42 How to meet ‘n greet your viewers in a live video
11:21 The live factor freakout
13:53 Your stage persona
15:18 “GET” camera presence
19:16 Steps to camera confidence
20:08 Why so many entrepreneurs suck on camera
22:32 Do this and improve dramatically
24:13 How to create videos that people actually want to watch
25:28 Practice, practice, practice!
RESOURCES
012 Strengthen your video confidence with these revelations (Coming out on June 12th)
Click here for your daily business-building video prompt to get you going! Enjoy! bit.ly/dailyvideoprompt
Strengthen your resolve, revive your zest and feel that powerful confidence in your message again.
This is so key for camera work, for speaking on stage, or simply when you need a pep talk to claim your space and spread your message.
The revelations I share in this episode are profound and they'll also work wonders for your sales confidence!
So tune in whenever you need that boost, before tricky sales conversations, speaking gigs and definitely recall my 5 points every time you go on camera.
Enjoy this episode,
xx Gwen
SHOWNOTES
0:00 About this episode
2:54 Don’t let anyone make you wrong about wanting to be in the limelight
5:24 Don’t be afraid to stand out
6:52 YOU matter, what you have to say matters
9:26 Don’t make this about you
11:40 Be ready for not everyone to like you
12:47 How to handle the startup phase when no-one is watching your video
14:17 Share you message on video with daily business-building video prompts
RESOURCES
Episode 11 How to be efficient with content and still have fun creating it
Episode 13 You Need More Than Your WHY to Smash It On Video (Out on 26/06/2020)
Get video confident fast with daily business-building video prompts
In this episode we talk about what kind of content your audience wants from you, how to be as efficient with your content creation as possible – while still keeping the fun in it!
This might not be for everyone but I gotta admit to referring to this as a Sausage Factory, but totally respect if you call it something entirely else!
I’m not a year-in-advance content mapper, this way of creating content is very near to what’s actually going on in the world. A content sausage factory on-the-go if you like.
I’ll also outline the proven basic structure you can implement in your own posts to ensure that you don’t leave subscribers and leads on the table. And I’ll talk about one of my favourite things: how to HOOK!
You gotta include that irresistible proposition, add in that juicy call to action that your people won’t be able to resist.
SHOWNOTES
0:00 Welcome
1:15 Don’t wait with your creation till inspiration strikes
4:04 About this episode
5:32 The content sausage factory
6:02 Define your Content Megabuckets
10:32 Download your Content Cheat Sheet
10:51 How long in advance should you plan out your content
12:02 How much should you share for free
13:45 Why it’s important to structure your posts well
14:23 Basic proven post format
17:03 Don’t make this hook mistake
17:58 Hook - transformation - CTA (call to action)
Slay video procrastination by identifying what kind of video you actually need to create.
Disclaimer: I’m not gonna give you a list of kit that’ll allow for studio-quality video production. Those scenarios are for later, once you’re more experienced and possibly have a team in place.
This is for you if you’re at the beginning of your adventure with video creation, I’ll be cheering you on to “start before you’re ready” because I want every entrepreneur to have a proper go at video and not stumble at the first obstacle, the perfectionism paralysis.
I’ll talk about basic considerations, such as sound, light, camera lockup (that is how to prop up your camera) and how to draw your viewers in with your magnetism!
SHOWNOTES
0:00 About this episode
03:35 The first stumbling block
04:42 Video’s high barrier to entry
05:51 Livestream advantages and disadvantages
07:46 Pre-recorded video advantages and pitfalls
09:24 Identify your video needs
10:56 Decide on sound, light, lockup
17:47 Be magnetic on video
19:15 How to get my daily video prompt
19:49 The steps to get started with great video
RESOURCES
Get a daily business-building video prompt to get you started bit.ly/dailyvideoprompt
Episode 11 How to be efficient with content and still have fun creating it (coming out 12/06/2020)
Make sure you have your essential 3 Ks in place (Kit, Content and Confidence) so that you can create video with ease and joy!
This high level overview will set you on your way to creating great video content.
So you want to create video, but aren't sure what to talk about? Sign up to my daily video prompt here!
Enjoy,
Gwen
SHOWNOTES
0:00 About this episode
0:48 Why you should consider doing more video
1:42 These stats show Live Video is in high demand
3:47 The 3 Ks that make your video great:
4:08 Kit
5:56 Content
8:34 Confidence
11:17 No more excuses! Get my daily video prompt.
RESOURCES
Find out more about Facebook Lives Statistics
Click here to join the Love Brand Community, our high-vibe Facebook group for support, trainings, fun and accountability.
Sign up here for daily video prompts
Stuck trying to find your niche?
Yes, there's a whole process to creating a strategy that will make you unique, a strategy that will make you stand out, but this shouldn't be paralysing.
So many entrepreneurs are overwhelmed by this process, and it's time we set ourselves free.
This episode is your solution to get you unstuck quickly so that you can be on your way making some serious money in your business.
SHOWNOTES
0:00 Welcome
0:49 Rock on Video 10-day challenge
1:29 About this episode
2:01 Common stumbling blocks you need to overcome
2:34 What your famous mentor might have forgotten about real people
4:07 Your one thing is what gets people through the door
4:54 The strategy and process around niche finding
5:41 Why we get stuck searching for our niche
6:49 A way out of the trap
7:32 Be prepared to break up with Little Miss Perfect
8:46 Identify a starting point that’s good enough
10:21 Solve this problem in a day
10:51 Get started
11:27 How often to work on strategy
11:53 How to test your strategy
12:18 Do this if someone wants to buy something from you that isn’t within your planned niche
13:33 When it’s okay to start out with a bigger niche than planned
14:21 Start start start
15:12 Final words
RESOURCES
Episode 001 The Number 1 Mistake To Avoid When You Find Your Niche
Episode 004 These 10 Questions Reveal The Value Of Your Niche
Do you LOVE performing on camera?
Because I want to invite you to embrace this way of getting traction in your niche!
I don’t want you to just go through the motions, in a terrified and stiff way, I want you to actually enjoy it!
Why?
It’s a lightning fast way to grow your business – and it’s fun – once you’ve got your head around it
It’s an exhilarating and easy way to stand out (and yes, you can do it!)
All it takes is a decision, a step and the commitment to finally Rock On Video.
And I’ll promise that you’ll get GREAT in front of the camera.
How do I know this?
I’ve done it myself, my clients have and many others are in on this too.
And I’ll admit that it was a challenge to take that first step, but if I can manage this, you can do this too. Get in on the video train before “everyone” is onto this.
So here’s the first step for you: listen to this week’s podcast. I’ll dive into simple tricks I learned you can apply right now to ROCK ON VIDEO!
Join my FREE 10-Day Rock On Video Challenge starting on May 20th https://bit.ly/RockOnVideo
SHOWNOTES
0:00 Welcome
0:41 The Rock On Video Challenge
1:25 Are you using the power of video in your business?
2:46 Do you get stage fright? Watch this!
4:54 Why we stutter, ummm, go into stiff expert mode or even run a blank
5:49 How to get great on video
6:57 These two factors will get you started
12:22 Overcome our resistance to video
14:00 The two most important factors for you to nail when it comes to video
15:39 Become unstoppable – starting today
16:32 The big mindset shift every successful video marketer needs to make
17:46 What not to do on video
18:15 Look ridiculously good on video
18:57 And be magnetic
19:56 This is so often forgotten
20:56 The flip side of stage fright
Resources:
Free 10-day Rock On Video Challenge https://bit.ly/RockOnVideo
“Dior and I”, 2014
I’ll uncover 3 simple components you need to consider if you want your business to stand out and shine brightly. Create a solid base that invites energy of overflow.
- Survey the landscape you find yourself in
- Know where to find your buyers!
- Get great clarity of what YOU have to offer
Apply this formula and you’ll be able to easily attract followers, subscribers and buyers.
(Psssst… it’s never too late to cast an eye on this, even if you have a business already!)
Can’t wait to see what you make of it! Get in touch here hello@gwendiklisa.com
SHOWNOTES
0:00 About this episode
4:36 The 3 components that make up your solid base
7:37 Get clarity on YOU. Don’t hide behind a logo! Make money being YOU
10:14 The logical vs intuitive approach
11:17 Analyse the environment and context your business is in while enjoying this process!
13:23 Why you don’t need to be jealous of your “competition”
15:44 Inspiring and being inspired by your ideal client
18:47 How to be most efficient working these 3 components
21:12 Locating the solid base from where you’ll tap into the energy of overflow
22:05 Wanna take this further? Click here!
RESOURCES
The Niche Queen Mini Intensive only 3 spaces left!
[001] The No1 Mistake To Avoid When You Find Your Niche
Alexia Malik, who is “passionate about hair, pornstar martinis & helping women get the hair of their dreams. Oh … I also happen to have 35 years’ experience as a salon-owning, corrective colouring, extension specialist & divorcee counsellor!” Follow her on facebook to get onto her “From Couch to Glam Online Hair” challenge – watch this space!
Yah yah, we know it. We gotta create a steady flow of content to make ourselves heard. What we don’t want to do though is to simply go through the motions.
It won’t be FUN and it certainly won’t grab and inspire our followers.
Here’s what we’ll do instead:
We want to lead with passion, we’ll add the niche element to our communications.
This will make you fall in love again with your own content.
And it'll help you get that traction with your people.
Word of caution: what I’m suggesting in this episode is not for the faint-hearted. You gotta be ready to share and speak from the heart.
Bring out your authentic voice, let yourself shine brightly and you’ll fall in love with everything you create.
Plus, you’ll be irresistible to those you’re meant to serve.
You got this, Queen!
SHOWNOTES
0:00 About This Episode
0:46 A massive thankyou
1:58 the truth about boring content and how to make it exciting again
2:54 What is a niche and why you can safely define it narrowly
5:23 What is Niche Marketing?
8:45 How to build a Niche Audience?
11:07 Niche Marketing is next level Content Marketing
12:52 How to create Niche relationships
13:53 Content marketing with a twist
16:36 Create exclusivity in your niche
18:36 Sales Prevention I: Be the Marmite!
21:32 Sales Prevention II: Spell it out
22:43 The Niche Marketing Process
26:05 Take this further withmy offer for podcast listeners
Resources:
The Niche Queen Mini Intensive only 4 spaces left!
[001] The No1 Mistake To Avoid When You Find Your Niche
[004] These 10 Questions Reveal The Value Of Your Niche
“They ask, you answer”, Jim Sheridan
“Daring greatly”, Brene Brown
“The Greatest Showman” (2017)
Settling into an efficient and profitable niche requires two things:
Be brave and go narrow! Define your one inch wide (and a mile deep) area of the market – and own it unapologetically!
But how narrow is "too small"?
Listen to today's episode to get the 10 questions my most profitable clients use to check the power of their niche.
Enjoy!
0:00 about this episode
3:16 Niche definition
3:48 Why chomping on the big chunk won’t lead to success
4:34 Am I obsessed with helping people with this?
6:17 Why I’m obsessed helping you find your profitable niche
11:08 What’s the specific problem you solve?
12:27 What if what you offer isn’t answering a specific, urgent need?
14:50 Who has this specific problem?
17:48 Can you think of an Actual person with this specific problem?
19:11 Where can I meet this person?
19:53 Am I able to access her world?
22:32 Does your ideal customer realise she has this problem
23:07 Are they investing in this right now
23:35 The best niche
24:37 How to create that need
25:38 How bad does your ideal customer want this problem fixed?
27:01 Are there enough people in the world who want the solution I offer?
31:11 Are you able to help with this?
32:28 Book yourself in for the last remaining spaces on the Niche Queen Mini Intensive where I’ll walk you personally through all of this
______________
Episode 001 The No 1 Mistake to Avoid when You Find Your Niche
Episode 003 How to create a powerful message (even during Covid-19)
Bag a Space on my Podcast Launch Offer Niche Queen Mini Intensive
Mentions:
Seth Godin
Jen Sincero "You Are A Badass At Making Money"
If you want to serve and support your people and grow your business during extreme circumstances you'll have to show up in a BIG way.
SHOWNOTES
00:00 About this episode
02:05 How to show up?
02:19 Don't hide. Be you
04:12 Have a great comeback rate
06:53 Handle it
07:59 The 2008 financial crisis
09:02 Harness the extreme conditions now
10:53 How to serve
11:57 Find out what's going on in your people's life right now
12:24 The stages we're all going through with this pandemic
13:17 Pick your people up from where they are
14:49 What to say?
14:55 Have some fun!
15:24 Don't ignore the elephant in the room
16:09 Get creative, “Homefluencer”!
16:49 Tweak your message so that you get through to your people
18:00 How to create an offer that people need right now
20:20 What if you feel it's all been done already?
20:45 Should you sell?
21:19 We are the economy
22:08 Challenges to selling right now
22:55 “People aren't buying right now”
23:46 Own the worth you offer
24:24 How to take this information further
Follow this link to see how I can help you find a profitable niche even in more challenging times.
We're in the grip of a global pandemic and fight and flight mode has taken over.
We're not getting through to our people anymore and need to pivot our message ever so slightly.
Many businesses struggle to tweak their message and aren't heard anymore.
In this episode Gwen explains how you can make your offerings essential and relevant once more.
SHOWNOTES
00:00 About this Episode
02:41 “No-one’s buying right”
03:53 Paracetamol panic buying
05:50 We Are The Economy
06:55 Be heard above the noise
07:39 Speak to significant current events in your followers’ world
10:01 Covid-19 message examples
11:38 Identify the key events and create messages for your people
12:29 Message on several levels
13:35 The 5 basic human needs
14:20 Physiological needs
15:28 Safety needs
16:31 Love and belonging needs
16:59 Laura’s example
17:35 Esteem needs
18:55 Self Actualisation needs
19:38 What keeps you up at night?
20:11 Apply this to your business
21:11 Two examples of messaging on several levels
23:24 How to message on several levels
23:42 Make your message bigger than the fear
24:29 Let me take you through this
25:02 A chance for sharing and community
To find out how I can help YOU with your niche and to claim 1 of 10 places please click here.
Let's define what a successful niche really is – clearing up the NUMBER 1 misconception entrepreneurs have when they go about niching.
SHOWNOTES
0:00 About this episode
01:18 Niche definition
02:16 What a niche is NOT
03:14 Why we’re obsessed with niching (and a word of warning!)
05:35 Kacy’s story
06:56 Stress, resistance and denial around niching
07:39 This 1 mistake stops us from niching – and what to do about it
08:25 Do people truly GET what you do?
09:11 Leave niching confusion behind for good
11:18 Eliminate niching drama and overwhelm
13:22 Visual journey from mega niche to your niche
18:47 A special podcast launch offer (only 10 spaces available!)
Check here what the podcast launch offer is all about!