#PPCChat Roundup - Behind the Scenes of Paid Search: Recent Episodes
TheMarketingAnu
The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”!
Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
Summary
In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions.
Takeaway
- Learning from mistakes is crucial in the marketing industry.
- Effective communication with clients is essential during crises.
- Managers should create a supportive environment to reduce anxiety in their teams.
- Over-segmenting PPC campaigns can dilute effectiveness.
- Authenticity in marketing helps build trust with clients and audiences.
- It's important to encourage team members to take calculated risks.
- Career progression should be based on readiness, not just ambition.
- Mistakes are part of the learning process in digital marketing.
- Ayisha's motto: 'Get clicks or die trying.'
Chapters
00:00 Introduction to Aisha and Paddle Sports
02:54 Learning from Mistakes: Aisha's F Up Story
05:51 The Impact of Oversights in PPC Campaigns
09:00 Client Communication and Damage Control
11:56 Lessons Learned and Moving Forward
14:52 The Role of Managers in Team Dynamics
17:59 Best Practices in PPC Campaign Management
20:53 The Importance of Authenticity in Marketing
23:53 Encouraging a Positive Work Environment
26:48 Career Progression in Digital Marketing
29:59 Conclusion and Future Engagements
Find Ayisha on LinkedIn
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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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Summary
In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Aashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done.
Takeaways
- Aashna emphasizes the importance of taking ownership of campaigns.
- Never make significant changes on a Friday to avoid unmonitored errors.
- Mismatched landing pages are a common issue in PPC.
- Best practices should be adapted to the specific client context.
- Transparency about mistakes can foster a supportive work environment.
- Understanding the client's industry is crucial for effective PPC management.
- Automation should not replace human oversight in advertising.
- Mistakes are learning opportunities that should be openly discussed.
- Caring about the campaigns leads to better outcomes.
Chapters
00:00 Introduction to Aashna Makin
02:58 Early Career Mistakes and Lessons Learned
09:57 Navigating Mistakes in PPC Management
14:57 Common Errors in Advertising
20:59 The Importance of Discussing Mistakes
27:00 Final Thoughts and Advice
Find Aashna on LinkedIn
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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams.
Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of client relationships and the need for continuous learning and adaptation in a rapidly changing digital landscape.
Takeaways
- The importance of a thorough handover process to avoid mistakes.
- Automation should be used as a tool, not a crutch.
- Effective communication within teams is crucial during crises.
- Learning from mistakes is essential for growth in any career.
- Client relationships can be strengthened through transparency and collaboration.
- AI should assist, not replace human judgment in marketing tasks.
- Mistakes can lead to valuable lessons and improved processes.
- Maintaining a calm demeanor as a leader helps manage team panic.
- Understanding the client's perspective can improve agency-client relationships.
- Regularly reviewing and celebrating past successes can combat imposter syndrome.
Chapters
00:00 Introduction and Background
04:45 The Importance of Team Communication
09:57 Learning from Mistakes in Performance Marketing
15:02 Client Relationships and Trust
20:08 Leadership and Crisis Management
21:51 Effective Communication in Teams
22:48 Learning from Mistakes
24:43 The Importance of Data and Automation
26:33 Understanding Client Relationships
27:27 Common Pitfalls in AI Usage
30:32 The Value of Mistakes
32:32 Managing Team Reactions to Errors
35:37 Career Reflections and Growth
Find Inderpaul on LinkedIn
Intervier with Ed Sheeran:
Part 1
Part 2
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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns.
Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industry
Takeaways
- Adrienne emphasizes the importance of transparency with clients.
- Mistakes in PPC can lead to valuable lessons.
- AI should be treated as a coworker, not a replacement.
- Guardrails are essential to prevent mistakes in advertising.
- Efficiency should not come at the cost of detail.
- Reporting in PPC needs to evolve beyond basic metrics.
- Sharing failures can help others learn and grow.
- The industry is shifting rapidly, requiring constant adaptation.
- Accountability is key in maintaining client trust.
- Success in PPC is built on a foundation of learning from failures.
Chapters
00:00 Introduction to Adrienne Shaver
05:01 Learning from Mistakes in PPC
11:57 Guardrails and Accountability in Advertising
16:57 Understanding AI in Advertising
21:02 Shifting Best Practices in PPC
24:46 The Importance of Sharing Failures
26:44 Career Reflections and Future Aspirations
Find Adrienne on LinkedIn
Join PPCChat Slack
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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads.
They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues.
Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations.
The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies.
Takeaways
- Always take a breath before responding to client concerns.
- Collaboration within teams can alleviate pressure during challenges.
- Understanding the client's market and product range is crucial.
- Mistakes can provide valuable learning opportunities.
- Research and staying updated on best practices is essential.
- Effective communication can prevent misunderstandings with clients.
- Utilizing team strengths can enhance campaign performance.
- AI and new features should be approached with caution and understanding.
- Building rapport within teams fosters a supportive work environment.
- PPC professionals should focus on driving quality traffic, not just conversions.
Chapters
00:00 Introduction to Dave Alexander and His Background
03:03 The Zombie Campaign Structure Explained
05:43 Identifying and Solving Campaign Issues
08:34 Client Reactions and Communication Strategies
11:31 Learning from Mistakes and Future Strategies
14:30 Advice for Handling Client Panic
17:24 The Importance of Collaboration Across Teams
23:03 Crafting Thoughtful Responses
26:21 Navigating Best Practices in PPC
29:11 Learning from Mistakes
33:20 Fostering Team Collaboration
40:32 The Crossover: From Court to Clicks
46:04 PLTP IntroOutro (22).mp4
Find Dave on LinkedIn
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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns.
She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals.
Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them.
The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations.
Takeaways:
- Learning from mistakes is crucial in digital marketing.
- Understanding client goals is key to successful PPC campaigns.
- Creating a supportive environment encourages team members to share failures.
- AI can introduce challenges in PPC that require careful management.
- Mistakes can lead to valuable learning opportunities.
- It's important to focus on what truly matters to clients.
- Communication with clients about mistakes can strengthen relationships.
- A structured QA process can help prevent errors in campaigns.
- Collaboration with other marketing teams enhances PPC effectiveness.
- Embracing a culture of learning from failures can drive success.
Chapters
00:00 Introduction to Reva Minkoff and Her Background
03:55 The Importance of Learning from Mistakes
07:54 Navigating Client Relationships and Expectations
11:58 Understanding Client Goals and Metrics
15:49 The Role of Collaboration in Marketing Success
19:20 Navigating Campaign Goals and Conversions
22:38 The Importance of Quality Assurance in Campaigns
24:30 Creating a Safe Environment for Mistakes
26:28 Learning from Failures and Client Goals
28:13 The Role of AI in PPC Campaigns
33:20 Reflections on a PPC Career Journey
Find Reva on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation.
They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategies. The conversation also highlights common mistakes in the PPC industry and concludes with key takeaways for listeners.
Takeaways:
- Social media can significantly impact professional reputation.
- AI tools require a modern campaign structure to be effective.
- Purposeful marketing is essential for success in PPC.
- Current industry mistakes include slapping AI on outdated strategies.
- Landing pages are crucial for PPC success and should be optimized.
- Understanding the purpose behind actions in PPC is vital.
- The importance of collaboration between PPC and CRO teams.
- Mistakes can lead to opportunities for learning and improvement.
00:00 Introduction and Background of Aaron Levy
02:46 The Importance of Context in Marketing
05:43 Golf: A Personal Passion and Its History
08:35 Learning from Mistakes in Marketing
11:29 The Google Alpha Incident
14:26 The Aftermath and Lessons Learned
17:18 The Dichotomy of Google and Advertisers
18:32 The Pressure of Advertising Performance
19:50 Navigating Changes at Google
20:55 The Impact of Public Scrutiny
21:53 Purposeful Communication in a Digital Age
23:48 Building Confidence Through Experience
26:34 Leveraging Influence for Change
32:29 Mistakes in AI Implementation
34:56 The Importance of Structure in Campaigns
Find Aaron on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
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In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively.
00:00 Introduction to PPC Live Podcast
00:46 Guest Introduction: Matt Shenton from Croud
01:46 Matt's Career Journey and Early Challenges
05:19 The Big Mistake: Overspending Incident
10:00 Lessons Learned and Advice for Juniors
13:39 Managing Teams and Delegating Responsibilities
16:13 Tailoring Responses to Mistakes
18:06 Ownership and Accountability in Mistakes
19:58 Common Industry Mistakes
21:54 AI Mistakes and Misconceptions
24:48 The Future of AI and Digital Marketing
29:12 Fun and Final Thoughts
Find Matt on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on August 14th or October 22nd
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In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital director with 18 years of industry experience. Gareth shares his first-hand experience of a major mistake he made early in his career.
He discusses the importance of not working in silos and ensuring that marketing efforts align with sales capabilities to avoid wasteful spending. Gareth emphasizes the need for thorough communication between marketing and sales teams and the value of testing and optimizing campaigns thoughtfully. The episode also explores broader industry insights and the evolving role of AI in PPC. Tune in to learn valuable lessons from Gareth's transparent and honest recounting of his journey.
00:00 Introduction to PPC Live The Podcast
00:37 Meet Gareth Westhead: Industry Veteran
04:34 Gareth's Biggest Mistake and Lessons Learned
07:23 The Importance of Communication Between Marketing and Sales
10:50 Reflecting on Mistakes and Moving Forward
15:01 Key Takeaways and Advice for Marketers
18:19 Celebrate Your Successes
18:54 Interrogating the Brief
20:10 Testing and Experimentation
22:54 Common Mistakes in Paid Media
25:28 The Role of AI in Marketing
29:12 The Future of Keywords
30:42 Fun and Final Thoughts
Find Gareth on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on August 14th or October 22nd
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In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around.
Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients.
The discussion covers how to manage and communicate errors, the importance of honesty in client relationships, and the value of creating an environment where team members feel comfortable admitting their mistakes.
Betty also emphasizes the prudent use of AI in PPC and the need for industry professionals to share their mistakes to foster learning and authenticity. The episode closes with a reminder to always double-check PPC settings and offers a sneak peek into upcoming PPC Live events.
00:00 Introduction to PPC Live Podcast
00:47 Meet Elisabetta Nicoli: PPC Expert
06:13 Diving into the Mistake
11:01 Handling the Aftermath
16:30 Lessons Learned and Moving Forward
17:26 The Importance of a Checklist
18:27 Questioning Good Results
20:06 Owning Your Mistakes
21:23 Creating a Culture of Transparency
24:26 Learning from Industry Mistakes
27:12 The Role of AI in Digital Marketing
30:00 Final Thoughts and Career Reflections
33:04 Upcoming Events and Opportunities
Find Betty on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st or October 22nd
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Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah SalIn this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners.
Anu speaks with Sarah Sal, a renowned Facebook ad specialist, known for her engaging and often sarcastic takes on digital marketing. Sarah shares a story about how a sarcastic blog post nearly destroyed her lead generation on Facebook, emphasizing the importance of diversifying marketing channels. The conversation covers various topics, including AI's role in ad copy, common mistakes in Facebook ad management, and the significance of sharing failures as part of professional growth.
The episode also touches upon Sarah's career journey, and Anu concludes with details about upcoming PPC Live events and her new PPC mindset coaching program.
00:00 Introduction to PPC Live The Podcast
01:06 Meet Sarah Sal: Facebook Ad Specialist
02:36 The Matcha vs Coffee Debate
04:41 Discussing Major F-Ups in PPC
05:29 The Sarcasm Incident: A Costly Joke
12:40 Navigating Client Expectations and Budgeting
18:03 Email Issues and Targeting Problems
18:20 The Importance of Educational Content1
8:47 The Coffee Shop Analogy
19:21 Common AI and Facebook Ad Mistakes
21:56 The Persuasive Power of Personal Stories
24:16 The Pitfalls of AI in Advertising
26:15 The Value of Learning from Mistakes
30:10 The King and the Clown: A Marketing Lesson
32:22 Final Thoughts and Upcoming Events
Find Sarah on LinkedIn and her site
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
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In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development.
00:00 Welcome to PPC Live The Podcast
00:39 Introducing Sarah Stemen
02:26 Sarah's Fashion Consultant Journey
05:28 The PPC Gals YouTube Channel
06:20 Discussing PPC F-Ups
07:00 Client Challenges and Lessons Learned
18:50 The Importance of Confidence in Your Career
19:14 Age and Authority in the Workplace
20:03 Documenting and Owning Mistakes
21:11 Real-Life Example of a Major Mistake
23:46 The Pitfalls of Focusing Solely on ROAS
26:11 Alternative Metrics to ROAS
28:45 The Role of AI in PPC
30:59 The Value of Discussing Mistakes
34:28 Fun and Final Thoughts
Find Sarah on LinkedIn and YouTube
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
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In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons.
Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of allowing AI and automation algorithms time to learn and optimize. Practical advice includes avoiding major changes on Fridays, taking a moment to breathe before reacting to mistakes, and fostering an open environment where learning from errors is normalized. The episode also touches on broader industry practices and the benefits of honest discussion about common mistakes.
Key Takeaways:
- Mistake: Kate accidentally set a target ROAS to 40% instead of 400%, leading to unexpected high spend.
- Surprising Outcome: The campaign actually performed well, uncovering new sales opportunities.
- Lesson 1: Never make big changes on a Friday—you risk weekend issues without oversight.
- Lesson 2: Always double-check even simple inputs to avoid costly errors.
- Lesson 3: Build trust with clients—owning up to mistakes and handling them well builds credibility.
- Lesson 4: Don’t over-constrain campaigns—loosening ROAS targets can sometimes yield better performance.
- Lesson 5: In the AI/PMax era, avoid constant changes—let algorithms learn and optimize.
- Lesson 6: Give changes time to stabilize before evaluating results (at least 1–2 weeks).
- Final Advice: Mistakes are inevitable—how you respond and resolve them matters most.
00:00 Introduction to PPC Live The Podcast
01:14 Meet Kate Luke: Digital Transformation Expert
04:01 Kate's Early Career Mistake
06:57 Lessons Learned and Client Trust
13:06 Advice for Handling Mistakes
13:29 Handling Client Mistakes with Confidence
13:44 Lessons Learned from Simple Mistakes
14:25 The Importance of Double-Checking
14:49 Saying No to Friday Changes
16:38 Encouraging Open Conversations About Mistakes
17:55 Creating a Safe Space for Juniors
19:27 Navigating AI and Automation in PPC
20:54 The Learning Period in AI Systems
23:02 Final Thoughts and Farewell
Find Kate on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
Follow us on LinkedIn
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In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story of a £20K overspend at his former agency and the valuable lessons learned from the experience.
Key Takeaways
For PPC Professionals Facing Mistakes:
-
Stay Calm: Remember that no lives are at stake in PPC
-
Own It Completely: Take full responsibility without making excuses
-
Be Proactive: Report issues yourself rather than having them discovered
-
Learn and Improve: Use mistakes as opportunities for systemic improvements
For Managers:
-
Respond with support and problem-solving rather than blame
-
Recognize that integrity in crisis reveals character
-
Use individual mistakes to improve team processes
On AI in PPC:
-
Common Mistake: Over-complicating AI implementation because it's trendy
-
Better Approach: Start with actual problems you need to solve
-
Reality Check: Ensure you have the basics covered before adding sophisticated AI solutions
00:00 Introduction to PPC Live Podcast
01:18 Meet Serge Nguele: PPC Expert and Marathon Runner
05:29 Serge's Biggest PPC Mistake
08:17 The Aftermath and Lessons Learned
14:42 Agency Mistake and Resolution
15:44 Learning from Mistakes
17:21 Building Trust and Integrity
20:45 Advice for Handling Overspending
22:58 AI in Paid Search
24:42 Fun and Farewell
Find Serge on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
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Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the spot with complex YouTube and CTV questions outside her speciality area of paid search and lead generation.
Despite her expertise, not having an immediate, polished answer shifted the room's energy, leading to passive-aggressive comments and microaggressions. The episode examines how building a strong personal brand can lead to unrealistic expectations and pressure to be perfect in every situation.
- Building authority creates higher expectations that aren't always realistic
- "The criticism will shake the leaves, but it won't shake the roots" - Anchor your brand in purpose, values, and truth, not just money
- Be extremely intentional about client types and industries you specialise in
- Remember, consultations are two-way interviews - you're evaluating them too
For Freelancers/Agency Owners: Choose your environment wisely - with growth-minded people, owning mistakes leads to evolution; with accountability-avoidant people, honesty makes you the villain
For Managers: Ask "What happens when this person makes a mistake?" Respond with compassion and growth opportunities, not blame
- Don't resort all ad copy to AI - keep human language and connection
- Don't replace PPC specialists with AI audits - human insight remains crucial for changing market conditions
The PPC community talks about mistakes but often lacks compassion - we need more understanding and guidance, less snark and memes
Key TakeawaysPersonal Branding Reality CheckManaging MistakesAI in PPC WarningsIndustry Insight
0:00 Welcome to PPC Live: The Podcast
00:47 Introducing Today's Guest: Dii Pooler
01:43 Dii Pooler's Background and Expertise
03:02 Understanding the Waterfall Framework
06:04 Dii's Personal Story: When Personal Branding Goes Wrong
15:48 Lessons Learned and Advice for Others
22:27 The Role of AI in PPC and Common Missteps
25:06 Final Thoughts and Farewell
Find Dii on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
Follow us on LinkedIn
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Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to client dishonesty.
The Setup:
Client: Indoor children's playground in Florida
Timing: Christmas period (peak season)
Problem: Google Ads account suspended for "circumventing systems"
The 2-Month Investigation:
Google support only provided generic responses
Team checked for malware, IP issues, site problems
Developer unavailable during holidays
Client increasingly frustrated as traffic plummeted
Key Takeaways
- Client Transparency Works Both Ways
Agencies aren't the only ones who can lack transparency
Dishonest clients can create major problems for agencies
Always verify client claims rather than taking their word
- Enhanced Onboarding Process
Red flags to watch: Clients being "cagey" about previous data, refusing analytics access, claiming previous agencies won't release data
New process: Screen share with clients to check existing accounts at ads.google.com
Due diligence: Don't just ask—verify what accounts already exist
- Crisis Management Best Practices
Document everything in writing
File support cases immediately
Don't try to solve complex issues alone
Stay accessible and communicate regularly with clients
Be transparent about what you're seeing on your end
- Industry Evolution Insights
Then: Keyword stuffing, siloed thinking worked
Now: Requires holistic approach across SEO, social, PPC
Key mindset: Don't resist change—embrace it or leave the industry
- Healthy Approach to PPC Mistakes
Mistakes are inevitable for everyone in PPC
Own up immediately and explain implications
Don't let mistakes rattle your confidence
Share failures, not just successes, to help the community learn
The industry will humble big egos
- AI & Automation Cautions
Example: P-Max with store visits has 5-7 day reporting lag
Be careful with click-based conversions like "Get Directions"
Don't blindly trust algorithm optimization
Professional Impact
This experience taught Susan to completely revamp her onboarding process and be more selective about clients who show transparency red flags. The relationship ultimately soured and ended, highlighting how client dishonesty can damage professional relationships beyond just the immediate technical problems.
Bottom Line
The biggest lesson: Trust but verify. Even experienced PPC professionals can be blindsided by client dishonesty. Implementing thorough onboarding processes and maintaining detailed documentation can prevent similar disasters.
00:00 Introduction to PPC Live Podcast
00:49 Guest Introduction: Susan Richards-Benson
02:19 Susan's Journey from Journalism to Paid Search
03:48 The Evolution of Digital Marketing
06:00 Fun Facts and Personal Interests
06:58 The Big F-Up: A Client's Google Ads Suspension
16:27 Lessons Learned and Advice for Marketers
21:53 The Role of AI in PPC
25:00 Conclusion and Upcoming Events
Find Susan on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on July 31st
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In this candid episode of PPC Live The Podcast, host Anu sits down with Peter Guba, a Google Ads expert and founder of Profit Mill, to explore the raw reality of PPC failures and how they can become powerful learning experiences.
Peter shares two memorable mistakes from his career - one hilarious, one costly - that shaped him into the marketer he is today.
The main story centres on a perfect storm of PPC disasters: while managing a multi-million dollar enterprise event management client, Peter's Dynamic Search Ads began targeting Christmas trivia content from the client's blog during the holiday season. This led to massive irrelevant traffic, zero qualified leads for over a month, and ultimately the loss of the client - despite Peter successfully fixing the issue using Google's data exclusion functionality.
Key takeaways:
1. Own Your Mistakes Immediately
- Transparency and accountability are crucial when things go wrong
- Clients respect honesty more than excuses or blame-shifting
- The person who made the mistake is often best positioned to prevent it from happening again
2. Smart Bidding Requires Smart Monitoring
- Automation isn't "set it and forget it" - it needs consistent oversight
- Google's algorithm needs substantial data to learn, which can be expensive with broad, irrelevant keywords
- Third-party monitoring tools can help catch issues before clients do
3. The Perfect Storm Elements to Watch For
- Dynamic Search Ads + Smart Bidding + Broad SEO content = potential disaster
- Seasonality can amplify existing targeting issues
- Enterprise clients with razor-thin margins have zero tolerance for extended poor performance
4. Industry Reality Checks
- PPC isn't a magic bullet for fundamental business problems
- Understand your client's organic conversion rates before diving into paid search
- Some industries are simply too competitive for paid search to be profitable
5. Authenticity in Professional Communication
- Real failure stories are more valuable than polished success narratives
- In an AI-driven world, genuine vulnerability becomes increasingly rare and valuable
- "Showing up" consistently matters more than being perfect
Bonus Lesson: Always double-check your presentation slides for competitor logos before sending - it might accidentally help your pitch!
0:00 Introduction to PPC Live The Podcast
00:53 Meet Peter Guba: Google Ads Expert
05:09 Funny F-Up Story: The Logo Mix-Up
08:48 Serious F-Up Story: The Christmas Trivia Disaster
18:39 The Importance of Smart Bidding
19:18 Learning from Mistakes
20:21 Client Communication and Accountability
22:02 Challenges with PPC and Demand Generation
26:50 The Role of Automation in PPC
28:59 The Value of Discussing Failures
32:59 Final Thoughts and Resources
Find Peter on LinkedIn and Profit Mill
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on June 26th in Leeds, UK
The next PPC Live London event is on July 31st
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
In this episode of PPC Live: The Podcast, host Anu chats with Greg Finn, co-founder of Cypress North, about the biggest mistakes he's witnessed in PPC and how they became learning opportunities. Greg shares two major f-ups: a Halloween costume company that accidentally set their monthly budget as a daily budget (spending $300K instead of $30K), and his own team's Microsoft Ads import error that sent one client's ads to a completely different advertiser's account.
More importantly, Greg reveals how these disasters shaped his management philosophy and company culture, emphasizing transparency, open communication, and treating mistakes as growth opportunities rather than failures.
On Mistake Management:
- Intent matters more than outcome - if someone is trying to do the right thing, the mistake is secondary
- Transparency builds trust - own mistakes immediately, provide full documentation, and offer immediate refunds
- Create processes after mistakes to prevent repetition, not punishment
On Company Culture:
- Foster an environment where employees feel safe reporting mistakes immediately
- Focus on education and growth rather than perfection
- Treat team members as teammates, not competitors
On AI Usage:
- AI works best as an assistant, not a replacement for human creativity
- Avoid AI-generated content that looks obviously artificial
- Maintain authentic brand voice rather than relying on AI for everything
On Conversions:
- "All conversions are not created equal" - optimize for sales-qualified leads, not just any conversion
- Sync CRM systems with ad platforms to focus on actual business outcomes
- Quality over quantity when it comes to lead generation
The episode emphasizes that mistakes are inevitable in PPC, but how you handle them defines your success as both a marketer and a leader
00:00 Introduction to PPC Live The Podcast
00:50 Guest Introduction: Greg Finn of Cypress North
03:01 Greg's Background and Expertise
05:33 Discussing $300,000 worth and uploading to the wront account PPC Mistakes
19:53 Owning Your Mistakes
20:14 The Illusion of Perfection on Social Media
21:42 Encouraging Open Communication in the Workplace
25:44 The Importance of Team Mentality
27:29 Mismanagement of Talent
30:32 The Role of AI in Marketing
35:03 Conclusion and Final Thoughts
Find Greg on Marketing O'clock and LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on June 26th in Leeds, UK
The next PPC Live London event is on July 31st
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
In this episode of PPC Live The Podcast, host Anu interviews Kat Sale, co-founder of House of Performance, about a catastrophic client experience that serves as a cautionary tale for agency professionals. Kat shares how a gifting company client spent £40,000 in just three days with zero sales, despite her team's explicit warnings against their aggressive launch strategy. The situation escalated when the client refused to pay £12,500 in consultancy fees, forcing Kat to write off the loss and end the relationship.
Key takeaway discussed:
Key Takeaways
- "Eat the dog food" - Always test and understand your client's products before marketing them
- Red flags to avoid: Clients who speak poorly about their own team, have churned through multiple agencies quickly, or consistently ignore expert advice
- Don't launch on Fridays unless you'll monitor campaigns over the weekend
- Start conservative: Begin with exact match keywords and modest budgets, then scale based on performance
- Cut losses quickly - Don't waste time chasing bad debts or difficult clients; focus energy on good relationships
- Document everything - Keep clear records of advice given when clients ignore recommendations
- Don't take failures personally - Sometimes clients aren't ready to listen, and that's not your fault
- Be transparent with mistakes - Clients appreciate honesty; cover-ups destroy trust
- Use AI as a tool, not a crutch - Maintain strategic thinking and creativity rather than relying completely on AI
- Create psychological safety - Leaders should share their own failures to normalise learning from mistakes
- Know when to walk away - Some clients aren't worth the stress and damage to your business
- Maintain perspective - "We're not heart surgeons, it's just advertising" - don't let work stress destroy your mental health
00:00 Introduction
01:31 Kat Sale's Background
02:48 The Concept of 'Eating the Dog Food'
04:43 Major Business Failure and Learnings
22:43 Discussion on AI in Digital Marketing
28:03 Conclusion and Where to Find Kat Sale
Follow Kat on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on June 26th in Leeds, UK
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
In this episode of PPC Live, host Anu interviews Chris Nightingale, founder of Can-Do Digital Marketing, about a significant mistake early in his PPC career and how he turned it around. Chris shares the story of accidentally increasing bids by £50 instead of 50p, causing massive overspending for a client. He discusses his immediate panic response, how he addressed the situation professionally, and the surprising support he received from his manager.
Key takeaways discussed:
- Good management matters - Supportive leadership during crises can turn failures into learning experiences
- Ask for forgiveness, not permission - Testing and trying new approaches drives innovation, even with occasional failures
- Create safeguards - Use tools and automation to prevent common mistakes and implement double-checks for high-risk actions
- Start testing with smaller budgets - When possible, experiment with lower-budget accounts to minimize financial impact
- Use AI strategically - AI works best for backend tasks rather than customer-facing content like ad copy
- Failures aren't discussed enough - The industry focuses on successes while hiding the numerous failures behind them
- Turn mistakes into long-term wins - Chris built a stronger client relationship by demonstrating accountability and delivering exceptional results in subsequent months
00:00 Introduction to PPC Live The Podcast
01:39 Guest Introduction: Chris Nightingale
03:09 Rock Climbing and PPC: Drawing Parallels
04:24 The Big Mistake: A PPC Blunder
08:11 Turning It Around: Lessons Learned
13:58 Advice for PPC Professionals
18:02 Final Thoughts and Industry Insights
20:56 The Role of AI in PPC
24:47 Conclusion and Upcoming Events
Follow Chris on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on June 26th in Leeds, UK
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of accidentally spending $50,000 in just three days (a client's entire monthly budget) due to an ill-timed switch to max conversions bidding strategy combined with a significant budget increase.
The conversation explores how Navah turned this potential disaster into a valuable learning experience by:
- Promptly identifying and addressing the issue with transparency
- Investigating invalid clicks that led to securing credits from Google
- Determining that max conversions wasn't appropriate for legal clients, but max conversion value would be
- Establishing stronger trust with the client by demonstrating accountability and expertise
- Building relationships with in-house teams who can advocate for you during challenges
The episode reveals important lessons on failing gracefully, including:
- The importance of documenting concerns when testing risky strategies
- Why you should trust your instincts and advocate for what you know is right
- How to approach mistakes with clients (be the first to bring it up with solutions)
- The value of setting bidding floors and ceilings when using automation
- Why AI should be treated as a partner rather than being delegated your strategic thinking
Navah leaves listeners with a powerful reminder to "give yourself grace" in an industry constantly disrupted by AI, privacy concerns, and economic shifts, while emphasising that failures aren't truly failures if they generate valuable learnings.
00:00 Introduction and Guest Welcome
04:03 Discussing Failures in PPC
04:34 The $50,000 Mistake
07:18 Turning the Situation Around
10:10 Lessons Learned and Strategic Advice
11:22 Communication and Client Relationships
16:11 Valuing Your Service
18:16 Technical Insights and Best Practices
21:01 Mindset and Recovery
23:21 Final Thoughts and Advice
26:22 AI in Digital Marketing
30:20 Conclusion and Where to Find Navah
Get the full transcript on our Podcast Site.
Follow Navah on LinkedIn, BlueSky, or Optmyzr
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on June 26th in Leeds, UK
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have.
Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.
Listen as Jyll provides valuable insights on:
- Recognizing client red flags before they become problems
- Setting and maintaining professional boundaries
- Trusting your gut when something doesn't feel right
- The challenges of AI adoption in Google Ads campaigns
- Finding a supportive community in the PPC industry
This transparent conversation about failures, mistakes, and comebacks offers practical advice for PPC professionals at all levels. Whether you're an agency owner, freelancer, or in-house marketer, Jyll's experience reminds us that sometimes our biggest professional setbacks lead to our greatest opportunities.
00:00 Introduction to PPC Live The Podcast
01:54 Meet Our First Guest: Jyll Saskin Gales
03:48 Jyll's Biggest Mistake in Google Ads Management
08:24 Lessons Learned and Advice for Handling Difficult Clients
16:12 The Importance of Trusting Your Gut
21:23 Navigating AI in Google Ads
24:05 Final Thoughts and Upcoming Events
Get the full transcript on our Podcast Site.
Jyll Saskin Gales is an ex-Google employee, holds a Havard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand.
Follow Jyll on LinkedIn,
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live event is on June 26th in Leeds, UK
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
Q1 How has your journey in the industry been?
Q2 What are your biggest frustrations with the industry right now?
Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances?
Q4 What are your thoughts on PMax?
Exit velocity:
What’s one thing you want to leave people with
Best advice have you've been given
Imposter Syndrome moment
ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI
Q1 What is it like being a LinkedIn influencer
Q2 What are your biggest frustrations with the industry right now?
Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?
Q4 What is your position on using PMAX and under what circumstances?
Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?
What is a horror story regarding a platform (performance, support, etc.) that you have experienced?
What’s one thing you want to leave people with
Advice to freelancers wanting to pitch - what is important to you as a client
What advice have you been given
Imposter Syndrome moment
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"
Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-house
Q2 What are your general feelings towards AI
Q3 What wouldn’t you allow AI to touch
Q4 What has AI changed the most for you
Q5 Does your Lead Gen team use Performance Max
Exit questions:
What’s one thing you want to leave people with
Advice to freelancers wanting to pitch - what is important to you as a client
Best advice you have been given
Imposter Syndrome moment
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley, about account structure and AI
Q1. Does Account Structure Even Matter Anymore?
Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not?
Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not?
Q4. What are your biggest frustrations with account and/or campaign structures right now?
Q5. If you could change something in a platform to make account or campaign structures better or easier, what would it be?
Q6. Best campaign type for Eco
Q7. Best campaign type for LeadGen
What’s one thing you want to leave people with?
Advice to freelancers wanting to pitch - what is important to you as a client?
What is your favourite agency story to tell?
What's the best advice have you been given?
Share your imposter syndrome moment
ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025"
Q1 How did you get into client-side
Q2 What frustrates you most about all the new updates
Q3 How is your PPC workload as a client-side professional
Q4 What’s one thing you want to leave people with
Q5 Advice to freelancers wanting to pitch
Q6 What is your favourite agency story to tell
Q7 What best advice have you been given?
Q8 Do you suffer from Imposter Syndrome and how do you deal with it
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use?
Q2 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use?
Q3 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025?
Q4 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025?
Q5 What are your top priorities for building your brand and/or finding business and leads in 2025?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally?
Q2 Has any of last week’s happenings with Meta given you pause over continuing to recommend advertising on their platform? If so, why and how? And if not, why not?
Q3 Do you think as advertising managers we have any responsibility in where our clients or brands advertise? Or do we just do what the client/brand wants no matter what?
Q4 Is “brand safety” a concern of yours and/or your clients or stakeholders? If so, is it a primary concern?
Q5 Which ad platforms do you think are the “safest” for brands to be advertising on today? What makes you feel they are safer than others?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen (@runnerkik)
Q1 Do you do research as part of your PPC strategy and management? If so, what types?
Q2 Is research something you do once or is it ongoing? If it is ongoing, at what frequency are you doing it and what types are you doing?
Q3 Do you have any tools you use for PPC research?
Q4 What is your biggest struggle or challenge when doing PPC research?
Q5 Is there a tool you wish existed for PPC research?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)?
Q2 What are your predictions for paid social advertising (Meta, LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, etc.)?
Q3 Are there any platforms that you think will gain ground in PPC in 2025 that we are not really talking about much in 2024?
Q4 What are your predictions for the PPC industry?
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What was your overall impression of the BFCM period this year?
Q2 What is your strategy for the rest of the holiday shopping season 2024?
Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why?
Q4 What is on your holiday wish list for Google Ads or Microsoft Ads?
Q5 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.?
Q6 What is on your holiday wish list for the PPC industry?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What do you consider to be “wasted spend” and does it vary by platform?
Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform?
Q3 Are you seeing an uptick in wasted spend in your accounts? If so, does it differ by platform?
Q4 Are you doing anything to try to combat wasted spend in your accounts? If so, does it differ by platform? And how effective is it?
Q5 What could the platforms do to help combat wasted spend?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What does “ethical marketing” mean to you?
Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why?
How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical or unethical or a bit of both?
Q4 Have you ever been in a position where you’ve been asked to do something unethical by a client/boss? How did you handle it?
Q5 What, if anything, can we do to make the world a more ethical place without sacrificing the pragmatic need to make a living?
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Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced?
Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be!
Q3 What is a horror story regarding a mistake you made in PPC?
Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not?
Q2 Do you have anything new that you are trying for this year’s Q4 season?
Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, nervous, etc.?
Q4 What is your gut feeling on how Q4 will be this year - strong, weak, similar to 2023?
Q5 Are you running into any issues yet with your Q4 strategy? If so, how are you solving them?
Q6 What are your biggest concerns in Q4 for your accounts and/or in general?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not?
Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you?
Q3 Do you have a reaction to AI-generated content when you recognize it in advertising or on landing pages? If so, what is your reaction?
Q4 What do you think are the best use cases for using AI in PPC (meaning for content, images, etc. not automation within platforms)?
Q5 Are there things you wish AI could do for PPC that it does not yet do?
Q6 What are your biggest concerns about AI-generated content and images/videos in PPC?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024"
Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai
Q2 With all the people worrying about enhanced CPC’s, how have you felt about it and how should people approach it?
Q3 Do you use performance max and how are you finding it?
Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative?
Q5 What would you say to paid search advertisers who feel that Ai may take their jobs?
Q6 How do you keep yourself interested in the new Ai updates happening?
Q7 Has your workload changed and who are the people you need to push back on?
Q8 How important is it to actually know the business goals?
Q9 What advice have you been given that was not for you?
Q10 How do you deal with imposter syndrome?
Q11 What are the important things you want to hear when an agency is pitching to win business?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What do you think the ideal workload is for a PPC professional - how many accounts can one person reasonably be responsible for and on how many platforms? Do you have a hard limit on how many accounts you will manage at once?
Q2 What have you done if you find yourself with an unreasonable workload?
Q3 Do you have any standard operating procedures (SOPs) in place for setting up and/or managing PPC accounts? If so, generally what is included in yours and if not, why not?
Q4 How do you handle a client or stakeholder adding to your current workload? Particularly if what they want to add will push you past your reasonable limit?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
Julie F Bacchini (@NeptuneMoon) on X
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you taking into consideration political advertising in the U.S over the next six weeks and how it might impact your PPC campaigns?
Q2 Have you noticed that holiday seasons are being started earlier this year and is this impacting your PPC strategy in any way?
Q3 With economic conditions being tight around the world, are you making adjustments to your current and or 2024 holiday strategy?
Q4 Are you sensing any trends in advertising as we head into fall and then holiday season?
Q5 What are your biggest concerns from now, until the end of 2024 regarding PPC?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
Julie F Bacchini (@NeptuneMoon) on X
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What is your most controversial or unpopular opinion?
Q2 What is a controversial or unpopular opinion that you vehemently disagree with that you see out there being touted?
Q3 What popular PPC opinion do you really disagree with?
Q4 Is there any PPC take you’ve seen recently that really got you thinking?
Q5 What is your most hopeful or optimistic PPC take?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
Julie F Bacchini (@NeptuneMoon) on X
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you think the PPC industry as we know it is dying - yes, no or not sure? Do you think the current PPC skillset is dying - yes, no or not sure?
Q2 Why do you think the PPC industry as we know it is dying or not dying?
Q3 What do you think our jobs will look like in 5 years?
Q4 What are the PPC skills of the future? And how do you feel about learning them (if you don’t already have them!)?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
Julie F Bacchini (@NeptuneMoon) on X
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?
Q2 What is your position on using PMAX and under what circumstances?
Q3 SKAG or STAG, what is your position on which strategy to use and under what circumstances?
Q4 Do you think you have biases towards platforms? If so, which ones and why?
Q5 Do you have a natural trust or distrust of advice or recommendations from platforms? Does it vary by platform and why?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
Julie F Bacchini (@NeptuneMoon) on X
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Were any of your accounts impacted and if so how? Are they now back to normal and what are your general thoughts on the situation?
Q2 What are your thoughts on the newly delivered ruling against Google in the antitrust case?
Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
Julie F Bacchini (@NeptuneMoon) on X
ppcchat Slack discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 With Google’s announcement that they will not be deprecating third-party cookies in Chrome, what are your thoughts about it?
Q2 The Federal Trade Commission (FTC) is focusing on surveillance pricing and currently investigating this practice, what do you think about this?
Q3 What do you think about the FTC’s claim that hashing doesn’t make customer's data anonymous?
Q4 What are your thoughts on the latest in keyword matching in Google Ads and how things are prioritised?
Q5 Open AI is test launching a search engine, what are our thoughts?
Q6 Have you seen the flack Google has been receiving for their AI commercial currently running during the Olympics and if so is it justified?
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Julie F Bacchini (@NeptuneMoon) on X
ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you ever been micromanaged in your PPC work?
Q2 What are the most annoying or frustrating ways in which you’ve been micromanaged in your PPC work?
Q3 Do you have anything in your prospecting process that helps you screen for potential micromanagers??
Q4 How do you handle or manage it when you're being micromanaged in your PPC work?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What are the KPIs that you are most often asked to track?
Q2 What are the KPIs that you are most often asked to optimize toward?
Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why?
Q4 What KPI do you think is the most misunderstood by either PPCers and/or clients/stakeholders? Why do you think it is misunderstood?
Q5 What KPI would you like to see go away forever, never to be spoken of again and why?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1: What are your general thoughts on bidding on brand terms in search?
Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms?
Q3: Are there any situations or circumstances when you think it is an absolute must to NOT bid on brand terms?
Q4. What do you think is the most misunderstood aspect of bidding or not bidding on brand terms for PPCers?
Q5. What do you wish clients or stakeholders understood better about bidding on brand terms?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you heard about Google Ads moving a set of advertisers off of credit card billing? If so, what are your thoughts on this?
Q2 How is your overall trust in ad platforms these days? What influences your trust in an ad platform?
Q3 Which platforms do you find most and least trustworthy and why?
Q4 What could ad platforms do to regain and/or build more trust with advertisers and PPC pros in your opinion?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1: Have you heard and/or read about Google automatically pausing “low activity keywords”?
Q2: Do you have any or many keywords in your accounts that meet this criteria? If so, do you have a lot or not that many?
Q3: What are your thoughts on Google automatically pausing these types of keywords?
Q4. Do you plan to re-enable paused keywords? Why or why not?
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Q1 What level of importance do you place on the post click (landing page) experience for accounts that you manage?
Q2 For accounts you manage, do you have any level of control or input over what is on the landing page, how it looks, etc.?
Q3 Are your clients or stakeholders concerned about their landing pages/post click experience? If so, what are their biggest concerns?
Q4 What are the biggest or most common issues you encounter on landing pages for the accounts you manage?
Q5 Do you have a tool or platform you like to work with for creating better landing pages/post click experiences?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past?
Q2 What are you explaining most frequently these days?
Q3 Which ad platforms are the most confusing or confounding to have to explain to clients or stakeholders lately? What has been the most confusing or confounding element you’ve had to explain recently?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you read the new metric definitions from Google Ads? What are your thoughts?
Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google?
Q3 Now that you have seen the warning that seems to say that ad strength might impact your ads ability to serve, and Ginny’s response saying nothing has actually changed, what are your thoughts or concerns on this front?
Q4How/do you think goal posts are being moved relative to Google Ads right now in your opinion and experience? And what, if anything, would you love to see changed on that front?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How would you characterize your working relationship with Google Analytics 4?
Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4.
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.?
Q2 How did you react to and handle the request to instantly bring in more sales or leads via PPC?
Q3 What do you wish clients or stakeholders understood about how PPC works with regard to getting immediate increase in sales or leads?
Q4 Do you do any type of forecasting as to additional volume that is potentially available that they are not currently capturing? How do you create your forecasts? And how often do you do them?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation?
Q2 How would you describe your general attitude about PPC automation?
Q3 Where do you use and/or plan to use automation the most in 2024? What has influenced your decisions about how and what to use?
Q4 What are you stubborn about when it comes to automation in PPC? What is the reason for your stubbornness on that aspect?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not?
Q2 What are some examples of hard truths you have had to tell clients? And how was it received?
Q3 What tips do you have for those who are either inexperienced with this or find it really uncomfortable?
Q4 Is there anything you do proactively to help avoid getting into hard truth situations with clients?
Q5 Have you ever had a client tell you a hard truth?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years?
What are the services that you currently sell the most often and/or most easily? Has this changed or shifted over the last 3 years?
Q3 Are there services that you are gearing up toward offering or have begun offering more recently? What prompted you to move in that direction? And how has the client reception been to them?
Q4 What are your biggest worries or concerns about working in PPC over the next 10 years? And what, if anything, can you do about them?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you have a process for vetting potential clients?
Q2 Do you have specific questions you ask potential clients when talking about working together? If so, do you do it via intake form, discovery call, etc.? What do you always ask about?
Q3 What are red flags to you when interacting with a potential client? Which are deal breakers?
Q4 What are the signs of a good potential client to you?
Q5 Is there anything you know now that you wish you knew then when it comes to vetting potential clients? Let’s share our hard-earned wisdom!
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant?
Q2 Have you ever felt burned out or had a period where you just were not enjoying PPC for a while? Did anything in particular lead up to the burnout or lack of enjoyment feelings?
Q3 Is there a particular part of PPC that tends to make you feel more burnt out or dislike PPC work?
What did/do you do to help alleviate the burnout or lack of enjoyment in your PPC work? What was most helpful for you?
Q5 Are there things you do to help prevent burnout or decreased enjoyment with your PPC work?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in that type of set up?
Q2 How did you make the decision to become a PPC freelancer or consultant? What went into your decision?
Q3 What has been the most challenging aspect of being a PPC freelancer or consultant for you?How did you deal with the challenges? Do you wish you did it differently?
Q4 What do you really like about being a PPC freelancer or consultant?
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ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform?
Q2 How are you approaching testing these days? Does it differ by platform?
Q3 What do you test most frequently - keyword or audience targeting, ad copy, images, etc.?
Q4 What are your biggest testing frustrations? Does it vary by platform?
Q5 Are there things you want or plan to test in the first half of 2024?
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PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What is on your mind in PPC this week?
Q2 Performance Max - strategies and will it be the one campaign to rule them all thread. Discuss.
Q3 Getting the support you need from Google Ads and other platforms. Discuss.
Q4 What are clients or stakeholders asking you about the most right now?
Q5 Where do you all think we are in the pendulum swing between companies wanting to outsource PPC (agencies & freelancers) to companies wanting to pay salaries (go in-house) instead?
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Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon?
Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support?
Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS.
I’d love to utilize this, but in Lead Gen it’s not always practical to assign a value to the conversion action - especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars.
I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround?
Q4 from Anthony Higman on Twitter Was this some kind of test - https://twitter.com/AnthonyHigman/status/1735697860446900573?
If not, what was it, and how can advertisers know if this is happening in their accounts? And stop it from happening?
Q5 from @Peter Bowen: There seems to be a lot more disapproval of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner?
Q6 from Darius Chiosa on LinkedIn: Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax?
Q7 from Nate Louis on Twitter: Many people are seeing instances of overspending on a campaign by as much as double the daily budget.
Aside from us using scripts/APIs or manually pausing an ad group/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget?
Q8 Why are competitors' names matching so much more frequently to both brand and non-brand terms in the last 6-12 months?
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ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon )
Q1 What is on your holiday wish list for PPC platforms?
Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.?
Q3 What is on your holiday wish list for the PPC industry?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What are the most common PPC strategy or execution issues you run across these days?
How do you address PPC strategy or execution the issues you find?
What are the most common client or stakeholder issues you run across these days? How do you address or deal with client or stakeholder issues you encounter?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services?
Q2 How were the results of your promotions or sales this year? How did they compare to last year’s BFCM?
Q3 Did you notice any trends this year as a PPCer?
Q4 Did you notice any trends this year as a consumer?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)?
Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?
Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?
Q4 Small business PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?
Q5 What is the biggest challenge, in your opinion, in running PPC during this holiday period?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What PPC news from the last few weeks (or months) has you most excited?
Q2 What PPC news from the last few weeks (or months) has you most worried or concerned?
Q3 What do you have the most questions or stress about in PPC right now?
Q4 Are there any PPC new stories that you’d like to know more about?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries?
Q2 How has PMax performance been for your accounts lately?
Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, what and why?
Q4 Have you tried Demand Gen campaigns yet? If so, how have they performed? And if not, why not?
Q5 What is your Performance Max wish list? What would you like to see happen with its development?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries?
Q2 If you have seen cost increases, are they limited to any specific campaign type or platform?
Q3 If you have seen cost increases, have you been able to determine the reason for the cost jumps?
Q4 If you have seen cost increases, have you been able to do anything to bring costs back down to previous levels?
Q5 How are you explaining cost increases to clients or stakeholders? And are they concerned about this issue?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what industries are you working in?
Q2 What are some ways you try to make your ads stand out or grab attention? How/does this vary by either industry and/or platform?
Q3 Are some platforms more difficult than others for you to make headway on (are noisier or more crowded)? If so, which one(s) and why do you think that is?
Q4 Have you seen any ads lately that really caught your attention? What were they advertising and on what platform? And what, specifically, caught your eye?
Q5 Is there something you really want to try in any of your accounts that your clients or stakeholders just won’t let you run with?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them?
Q2 What are some areas where Ad Network Automation wins and it’s reasonable to trust? Where do you only trust human automation (and why)?
Q3 Are you currently feeding conversion values into ad networks? Why or why not? And what method(s) are you using to send conversion data to ad networks?
Q4 Which type of bidding are you using? If Smart, which variant and why? If manual, are you layering in third party scripts/rules?
Q5 Have you tested broad match in Google Ads in the last 12 months? What were the results of those tests? Were you surprised by the results - why or why not? If you have not tested broad match in Google Ads lately, what is keeping you from testing it?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not?
Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not?
Q3 Have you increased, decreased or stayed at the same budget level for Q4 2023 versus 2022? Does this differ by platform? And what went into the budgetary decisions this year?
Q4 Are you planning on testing anything new for Q4 2023? If so, on what platform(s) and what went into your decision to try these new things?
Q5 How do you personally feel Q4 will go this year? Do you see anything out in the real world that has you leaning in one direction or another?
Q6 Does your team do anything special/different for Q5? Those are the days between Christmas and New Years Day.
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most?
Q2 How do you combat PPC myths when clients or stakeholders bring them up?
Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust?
Q4 If you had to choose one myth you could wipe from existence, what would it be and why?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What do you consider to be a red flag when interacting with a potential client?
Q2 How do you handle red flags when they arise?
Q3 What red flag(s) are deal breakers for you and why?
Q4 What traits do you find make a problem client?
Q5 How do you deal with problem clients? And how does it vary based on the nature of the problematic client?
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ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising?
Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success?
Q3 Have you advertised on a platform that really surprised you, either by how well or how poorly ads performed on it? Any ideas as to why it worked or did not work for your accounts?
Q4 Is there a platform you’ve been thinking about testing but have not yet? Which one(s)? Why have you not done it yet?
Q5 Is there a segment that you think is not well covered by existing digital ad platforms? Where would you like to see this segment covered?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer?
Q2 Let’s start with contracts or agreements. Do you currently use contracts or agreements with your clients? If not, why not?
Q3 Is there anything in your contract that is there because you learned something the hard way? If so, what is it?
Q4What is your biggest challenge on the business side of PPC?
Q5 Do you have a business of PPC questions vexing you right now? Maybe we can help!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)?
Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it?
Q3 Do you find some platforms are better at or easier to track conversions on? If so, which are better and worse and why?
Q4 What are the biggest roadblocks you encounter when it comes to properly tracking PPC conversions in 2023? How do you handle those situations?
Q5 With Apple potentially stripping out UTM parameters as early as Q4 2023, including Google and Facebook ads parameters, how do you plan to capture conversions that should be attributed to ads?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not?
Q2 How comfortable are you working in GA4?
Q3 What are your biggest challenges working in GA4?
Q4 What is missing in GA4 that you regularly used in Universal Analytics?
Q5 Are you actively investigating and/or testing other analytics solutions? If so, which ones and what are your thoughts on them?
Q6 What have been the most helpful resources you’ve found for setting up and using GA4?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): 1. Diminishing role of keywords 2. End of 3rd party cookies 3. Google Analytics 4 4. Apple’s URL stripping 5. Something else
Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months: 1. Tracking (tagging) 2. Targeting 3. Attribution
Q3 How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?
Q4 What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC?
Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future?
Q3 What are your thoughts and/or feelings about VR (virtual reality), AR (augmented reality) and similar technologies being pushed by tech platforms currently?
Q4 Do you think that AR/VR have an important role to play in our future tech interactions? And how, if at all, do you see this impacting PPC?
Q5 What is the most exciting tech advancement relative to PPC that is happening now, and why is it exciting?
Q6 What is the most concerning and/or overhyped tech advancement relative to PPC that is happening now, and why is it concerning?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Ginny Marvin (@adsliaison)
Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion?
What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last week in your opinion?
Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week?
Q3.1 What is an "agile budget"? It was talked about as if we already should know what that is and I'd not heard of it prior to GML.
Q3.2 Where can we see details about "privacy" as it specifically relates to masked search queries? At times, it feels like they slip away unannounced. We advertisers understand (+ have to accept) it conceptually. Pointing to [HERE] for customers would help.
Q3.3. Can you point to more info on "our standards on data privacy"? From the support doc: "Some search terms that don’t have enough query activity are omitted from the search terms report in order to keep with our standards on data privacy."
Q3.4 Once Google auto pulls SKU data into GMC Next, are we still able to modify/change data via supplemental feeds, rules and other tools?
Q3.5 If my competitors and I are all using generative AI to create our creatives, how does Google ensure we won’t get similar copies?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do?
Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do?
Q3 What do you typically do if things go sideways in one of your accounts or campaigns? And if it was something that was your fault, how do you handle it?
Q4 Is there a particular aspect of PPC that tends to vex you or be difficult or something that is your perpetual blind spot?
Q5 What do you think is the biggest potential pitfall in PPC these days?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now?
Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - what are your thoughts or predictions?
Q3 Where do you think PPC, in general is headed? What is contributing to your opinions on this topic currently?
Q4 What are you most excited or intrigued about when you think about or read about the future of search and/or PPC?
Q5 What are your biggest concerns about where search and/or PPC might be headed? And do you think there is anything that we could do about those concerns?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How do you decide on the targeting for your PPC advertising?
Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms?
Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)?
Q4 Which platforms have the best targeting options currently, in your opinion, and why?
Q5 What is your biggest ad targeting frustration?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond?
Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts?
Q3 When you become aware of a major platform issue or malfunction, what are the first steps you take?
Q4 In the event of a platform issue, how proactive are you in communicating with your clients or stakeholders? At what point(s) in the process do you communicate with them?
Q5 In a case like the Facebook issue over the weekend, how do you handle unexpected and/or significant overspend in your accounts?
Q6 Have you successfully gotten a refund or credit for any of your accounts when there has been a major platform issue? Was the refund sufficient in your opinion? How were you able to achieve that?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you define AI when it comes to PPC?
Q2 What aspects of AI do you think are helpful for PPC?
Q3 What aspects of AI do you think are a headache or difficult for PPC?
Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC?
Q5 What do you think is the most frustrating, troublesome or negative aspect of AI for PPC?
Q6 What is on your AI wish list for PPC?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)?
Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform?
Q3 When you find performance struggling, what are the first things you check? Does it vary by platform?
Q4 How do you explain performance dips to your clients or stakeholders? Is there language you tend to use that makes it easier for them to understand and/or not freak out?
Q5 If you can’t find anything specific that explains the performance weakening, what do you do?
Q6 Is there a particular performance scenario that is vexing you right now? Let’s help each other out!
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding?
Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it?
Q3 What strategies have you found that work well when using or testing broad match in Google Ads?
Q4 If you’re using or testing broad match in Google Ads, what have your biggest challenges or frustrations been?
Q5 What questions do you have for @adsliaison about using or testing broad match in Google Ads in 2023?
Q5.1 We feel like this when we try to figure out the paths a query can take in Semantic (Broad) search. PMax, Search, DSA. Is there a good framework we can use to understand where a query flows?
Q5.2 I am very happy with where Broad is going, but as I’m sure you know many folks want more search term report coverage. Do you think there’s any chance of that?
Q5.3 not about BM sorry but can Ginny get GAds to highlight which of the 15 headlines and 4 description lines have disapproved an RSA please? At the moment you have to guess which of the 19 possibilities has caused the disapproval or speak to GAds support.
Q5.4 Thanks for everything @adsliaison! What’s a hotter topic for you right now, Performance Max or Broad match? Which of these changes do you feel the community prefers?
Q5.5 There are a lot of times when the recommended optimizations in Google recommends trying broad match as a test. Is there a threshold of data that it gathers before recommending that or is it just doing that by default? No shade, only curious!
Q5.6 Well @adsliaison when is exact and phrase going to just go away? I’m guessing you don’t know ir can’t say but when given the chance to ask…
Q5.7 Thank you for all you do!1. Do restricted industries that get flagged for using audiences normally miss out on the audience piece of broad match?2. Can broad keywords recover faster from being paused than phrase/exact?3. Which is better: broad or DSA?
Q5.8 For fresh accounts with no data and less search volume KW, what are the bids you would suggest, and with what match type? Especially in the phase of finding the first few conversions.
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising?
Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform?
Q3 How do you currently test ad creative in your social campaigns? Does your testing method vary by platform?
Q4 What is your biggest challenge or frustration when it comes to testing ad creative in your social campaigns?
Are there any resources you’ve found that help with your social ad creative? Either inspiration and/or for testing?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re falling behind, treading water or leading the pack?
Q2 What aspects of PPC do you find most difficult to keep up with these days? What makes it challenging?
Q3 What areas of PPC do you feel like you’re ahead of the pack on? What do you think has allowed you to achieve this?
Q4 Have you done anything in the past year to improve your skills - courses, groups, etc.? If so, please be specific and also, how has this helped you?
Q5 Are you using more or different tools to help you stay ahead of the curve in PPC these days? If so, what has been helping you? Any tools you tried and abandoned?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you currently running Performance Max campaigns in Google Ads? If so, for how long and for what industry or product?
Q2 How would you characterize your experience with Performance Max for the accounts you manage thus far?
Q3 Have you tried Performance Max for e-commerce and/or lead generation? Did you find it performed differently between e-comm and lead gen? If so, how?
Q4 What is your biggest challenge when either setting up or managing Performance Max campaigns?
Q5 How long do you wait to judge the performance of your Performance Max campaigns? If they are not performing well, what actions do you take to try to improve performance?
Q6 What questions do you have for @MenachemAni about Performance Max?
Q6.1 Any thoughts on how/if it's worth trying to get P-Max to work for a heavily regulated industry with strict compliance guidelines?
Q6.2 What’s your opinion on negativizing brand keywords from PMax? Is there a case in which you wouldn’t recommend it?
Q6.3 Scaling is a big issue for PMax. I saw a great post from @PPCKirk earlier today (the “ghostbusters” one) which is sort of what we do with high/mid/low converting structures. Any ideas on scaling, especially for mid-size to larger accounts ($100k-250k/mo or more?)
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not? And was it difficult to get it deployed and collect the data?
Q2 Are you working in GA4 for your analytics needs and reporting? If so, how is it going? If not, why not?
Q3 Have you found a third-party tool or service that helps you use GA4 more effectively?
Q4 Are you looking at alternative analytics tools? If so, which ones have you checked out? Thoughts?
Q5 What is on your GA4 wishlist before it is the only Google Analytics running (the date for this is currently July 2023).
Q6 Have you found any resources that have helped you in your quest to actually use GA4?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What are the main types of data you regularly work with in PPC? From what sources?
Q2 Do you find you have less PPC data to work with now than you had previously? What types of data, specifically, are diminished or less available?
Q3 Has the quality and/or reliability of your PPC data changed? Where or in what way has it changed the most?
Q4 Are there any data points that you can no longer access or use because they have gone away? What type of data falls into this category for you? How are you handling the data loss?
Q5 If you could wave a wand and change something about PPC data today, what would it be and why?
Q6 Are there any data points you’re worried about diminishing or going fully away in the near future? What’s got you concerned about these particular data points?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you on what you would consider your desired PPC career path?
Q2 If you are on your desired PPC career path, how did you know it was the right path for you? And how did you figure out if you’re not on your desired path?
Q3 What has your career journey looked like? Have the steps you took all been part of the path you wanted? Let’s talk agency, in-house, freelance, niche, generalist, etc. Which steps were most key for you?
Q4 Did you struggle at any point along the way in your PPC career journey? If so, how? And how did you get past that point?
Q5 What is the best piece of career advice you’ve received? Or is there advice you wished you had received or received sooner?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it?
Q2 What is something that you think is really positive about the PPC industry and/or the work that we do?
Q3 What is something that you think is negative or worrisome about the PPC industry and/or the work that we do?
Q4 What kind of change would you like to see happen in the PPC industry in 2023?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What is on your mind this week in PPC?
Q2 What have your clients or stakeholders been asking you about this month?
Q3 Is there something you need help with or help to figure out? Let’s help each other solve some problems!
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If so, what are you concerned about the most? If not, why not?
Q2 Is there any platform you are most concerned about, to the point where you are reevaluating strategy? What about that platform(s) is most concerning?
Q3 Are you doing anything proactively to help clients or stakeholders understand and contextualize what is happening in tech and at ad platforms?
Q4 Are clients or stakeholders concerned about the state of tech? Have they brought the topic up to you? If so, what are they focused on?
Q5 Do you have any plan in place for yourself or your agency for the coming part of the business cycle where brands will tend to let in-house staff go and look to outsource? Same Q for in-house folks.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts? If so, what are you using? If not, why not?
Q2 What type of AI do you think has the most promise for use in PPC and why?
Q3 What type of AI do you think is potentially most problematic for PPC and why?
Q4 What kind of AI would you like to see developed and/or deployed in PPC?
Q5 Do you have any ethical concerns about the use of AI in PPC? Or even AI in general?
Q6 What AI tools are out there that you've either used or want to try? (been trying to capture them as you've shared earlier in the chat too)
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not?
Q2 What is your most pressing brand safety concern or issue today?
Q3 Do you think some platforms handle brand safety better than others? Who is the best? Who is the worst?
Q4 Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns? Or any that you’ve just decided not to do because of brand safety issues or concerns?
Q5 What is on your brand safety wish list for platforms? This can be a general wish or specific to a platform(s).
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”?
Q2 Did you do anything special for Q5 2022 (defined as the period from Dec 25 to Dec 31)?
Q3 Is the Q5 time typically a busy time for the brands you work with? And in what industry/industries are you working?
Q4 Did you see or learn anything in Q5 2022 that was interesting and/or unexpected?
Q5 Are any Q5 2022 strategies being carried into Q1 2023? If so why and if not, why not?
Q6 What’s coming up for your brands in early 2023? Anything new you’re planning to test or hoping you get the chance to test?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What is your holiday wish for Google Ads?
Q2 What is your holiday wish for Microsoft Ads?
Q3 What is your holiday wish for Facebook Ads?
Q4 What is your holiday wish for LinkedIn Ads?
Q5 What is your holiday wish for Twitter Ads?
Q6 What are your holiday wishes for other ad platforms - TikTok, Snapchat, Pinterest, Quora, Reddit, etc.?
Q7 What is your holiday wish for the PPC industry?
Q8 What is your holiday wish for the PPC Chat community?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you ever raised your rates? If so, why? And if not, why not?
Q2 Are you planning on or considering raising your rates for 2023? If so, why? And if not, why not?
Q3 How do you go about raising your rates?
Q4 Are you nervous about raising rates for 2023? If so, why? Will the nervousness stop you from doing it? And if not, why not?
Q5 Have you ever received pushback about raising rates? How did you handle it?
Q6 What is your biggest question about raising rates? Let’s help each other here with sharing experiences.
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Let’s get an idea of who is participating today! Are you an agency, a consultant, a freelancer or in-house PPC? If you’re agency or in-house, what level are you in the organization?
Q2 How are you measuring the success of your PPC efforts these days? Are you also privy to metrics for other marketing channels? If so, which channels do you have insight into?
Q3 If you have access to data from outside of PPC, how are you using it to influence your paid search and/or paid social efforts?
Q4 Are you stuck in a PPC silo? If so, what is your biggest frustration with being siloed?
Q5 What channels do you wish you had access to? What would you do with data from these other channels that would make your PPC efforts stronger?
Q6 Are there any resources and/or tools that you use to help have the most holistic view and strategy you can in your PPC efforts? Do you find that third-party tools are more or less necessary these days?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) co-hosted by Akvile DeFazio
Q1 Is “Q5” (December 25-31) a term you are familiar with? And if so, do you plan for it specifically?
Q2 How have your paid social efforts gone so far this holiday season?
Q3 What are the benefits of advertising during Q5?
Q4 What type of messaging have you seen work well for Q5 advertising or do you plan to test?
Q5 What tools do you use for Q5 campaign and messaging inspiration?
Q6 Have you run Q5 campaigns and ads in prior years? What worked well (or didn’t) for you?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 While we do our fair share of complaining and venting, we are not all negative! What are you thankful for in PPC in general?
Q2 What within or about any of the platforms are you thankful for?
Q3 What are you thankful for with regard to the clients or stakeholders you work with?
Q4 What PPC resources are you thankful for?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 With all the terrible tech news - layoffs, Twitter imploding, etc. - what is your biggest concern in all of it with regard to PPC?
Q2 Have your clients or stakeholders expressed any concern about the state of the tech platforms and companies? If so, what are they worried about?
Q3 Have you seen any impacts on the platforms on which you are managing advertising? If so, what have you experienced?
Q4 Are you rethinking any of your strategies with the upheaval with the platforms and in tech in general for Q4 2022 and/or beyond?
Q5 What is your outlook for both the tech sector in general and PPC as we head into 2023?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)
Q1 What are you seeing out there for Black Friday? What is the good, bad and ugly? Are any brands launching sales already?
Q2 What are you doing for BFCM? Doing anything outside of your standard playbook? How are you trying to stand out?
Q3 Based on the last 10 months, have you readjusted what you expected to see in Q4 2022? Did you start the year with higher hopes after gangbuster Q4 2021. How your are bosses taking this year so far?
Q4 Seen any interesting news, data, or articles that talk about what Q4 2022 or 2023 will be like?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What does the term “programmatic advertising” mean to you?
Q2: Are you currently managing any programmatic advertising for your clients or brands? If so, what platform(s) are you using?
Q3 What is your biggest challenge or frustration when it comes to programmatic advertising?
Q4 Questions for Marc Poirier -
- What do you see as the best use cases for programmatic for Google advertisers?
- What are the biggest differences between traditional PPC and programmatic advertising?
- How to best leverage programmatic in a holistic way to augment existing social, search campaigns? And how to show impact? If GDN is already being used, what is the USP of other platforms that could be a differentiator for insisting on Programmatic?
- How can smaller advertisers onboard and activate data?
- If you have to choose platforms for programmatic, what are the factors you would consider for a specific type of business at a specific location selling a specific product assuming that the specific is “X” here and it can change with different scenarios?
- One Q I had was around embedding the Meta pixel or any other ad channel (LI, TW, etc) as a view-tag in CTV campaigns & RT those CTV view audiences via native social. Never done it but want to. Would that work u think?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you currently managing advertising on Meta or TikTok? If so, for what industry or industries?
Q2: Is this your first Q4 managing advertising on Meta or TikTok? If not your first, for how long have you been advertising on one or the other or both?
Q3 Do you have anything specific or special planned for Q4 on Meta or TikTok? @courtfalexander
- What should brands be doing?
Q4 What is your biggest concern or challenge regarding Meta and/or TikTok advertising heading into Q4 this year? Is it different from last year (if you advertised on these platforms then)?
Q5 Do you have any favourite resources or follows that help you keep up with the latest in Meta and/or TikTok advertising?
Q6 What other questions do you have, in general and/or for Courtney about Meta or TikTok advertising?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Is analyzing the competitive landscape something you do for your clients or brand? If so, how often do you do an analysis?
Q2: Are there any tools you like to use when performing competitive analysis for PPC?
Q3 Are there areas that you find matter more now than in years past? If so, what areas tend to be most impactful in competitive reporting?
Q4 Do you provide PPC services for a highly competitive industry or industries? If so, what is your biggest challenge competitively?
Q5 If you are doing PPC for a more niche or less competitive or less established industry, what are your biggest challenges competitively?
Q6 Is there something that you were hoping would be talked about that was not discussed at Search On 22?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What was your overall impression of or reaction to the things that were announced or discussed (some were features that had been announced previously such as Multisearch)?
Q2: There was a huge emphasis on images and their role in search. What are your thoughts on this? Are there challenges for the brand(s) you’re working with that you expect to face for a more image-focused search experience?
Q3 The Google Search On 22 event was very retail and shopping centric in the features & functionalities that were highlighted. What are your thoughts and reactions to this?
Q4 In addition to being shopping focused, it seems like many of the announced functionalities are also heavily for mobile. What are your thoughts on this?
Q5 Business Messages was also discussed - where searchers can initiate a text chat right from an ad. What are your thoughts on this feature? Read Google’s resource on Business Messages here: businessmessages.google
Q6 Is there something that you were hoping would be talked about that was not discussed at Search On 22?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on?
Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you using? Are other economic factors coming into your planning (inflation, recession, etc.)?
Q3 How are you conducting keyword research these days (if you are!)? Any tools you’re using that you like to help with this task?
Q4 How are you conducting competitor research these days (if you are)? Any tools you’re using that you like to help with this task?
Q5 What is your biggest challenge with PPC planning or research right now? Let’s see if we can help each other!
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5 pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you regularly need to talk PPC with non-PPC people? If so, who are you most regularly talking to?
Q2: Have you found particular language or techniques to explain PPC to non-PPC people in ways they can actually understand it?
Q3 What aspects of PPC do you find are most often misunderstood by non-PPC people? How do you try to combat the misunderstandings?
Q4 Do you have resources that you like to point to non-PPC people to help them better understand PPC? Have you created any yourself? If so, on what topics?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you and/or your team find yourselves working nights, weekends, etc. regularly? If so, why? And if not, why not?
Q2: Do you find that your clients or stakeholders are regularly requesting “emergency” or “urgent” help on things?
If so, what kinds of things? And, how do you handle these requests?
Q3 Do you have any language that you use in your contracts or communications when a client or stakeholder views something as an “emergency” or “urgent”, when it really is not? Do you specifically define what you consider to be an emergency situation?
Q4 Do you have any processes in place that either add to a frenzied atmosphere or reduce a frenzied atmosphere? Is this something you're going to be thinking about after this chat?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Are you concerned about the economy in general as we head into Q4? If so, why and what is most concerning? And if not, why not?
Q2 Are you concerned about the economy relative to the industry(ies) you manage advertising for heading into Q4? If so, why and what is most concerning? And if not, why not?
Q3 Are your clients or stakeholders bringing up any economic concerns? If so, what are they most worried about heading into Q4?
Q4 Are you seeing impacts in your accounts that you think are due to economic factors? If so, what are you seeing and on which platform(s)?
Q5 Are you proactively doing anything in your accounts due to economic conditions or concern over economic conditions?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What are the metrics that you think are most important in managing and evaluating PPC in 2022?
Q2 Have the metrics that you track and/or rely on changed in the past 2 years? If so, how?
Q3 What metrics do clients or stakeholders care about or ask about the most?
Q4 What is the most overrated PPC metric, in your opinion, in 2022?
Q5 What is the most underrated PPC metric, in your opinion, in 2022?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 If you are doing PPC for lead generation (lead gen) for what industry or industries are you currently advertising?
Q2 Which advertising platform(s) are you currently using for your lead gen PPC? Does it vary at all by industry? (Performance on the platforms will be the next Q).
Q3 Which platforms are having the most success for your lead gen PPC efforts currently? Is this different from where you have found success in the past?
Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months?
Q5 Have you tried anything new lately or are you wanting to try anything new for your lead gen PPC accounts?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you been working or trying to work in Google Analytics 4 (GA4) yet?
Q2 If you have been working in Google Analytics 4 (GA4) how has it been going for you, generally?
Q3 What is/are your biggest frustration(s) in working in Google Analytics 4 (GA4)?
Q4 Is there anything cool you’ve found in Google Analytics 4 (GA4)?
Q5 If you could provide direct feedback to the Google Analytics 4 (GA4) team, what would you say or share?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler)
Q1 : It's well known there are a lot of changes that happen to the Google Ads platform and therefore, how we work. What changes have stymied you or frustrated you the most recently?
Q2 Let's start with match type shifts and lack of SQR data. How has this affected your account, and what strategies have you found to mitigate it? Don't forget to indicate if you have specific industry strategies for Ecomm, Lead Gen or B2B
Q3 Moving on to RSAs. With the sunset (death) of ETAs, what is your go-to RSA strategy? Do you have one, or like me, are you just figuring it out as you go? (If you're a client reading this don't worry I have a strategy called test it and see)
Q4 On to Performance Max. Just a quick one to start. Have you tried Pmax? Yes/No and why?
Q5 For those of you who have tried Performance Max - what tips and tricks or things to avoid can you give those of us on the fence (or way, way over in a faraway field)? If you haven't tried it, what in particular could someone help you with?
Q6 We're often stuck between the needs of stakeholders (bosses, clients) and Google's changes. What advice do you have on approaching those stakeholders and balancing those interests?
Q7 7a: What do you wish Google would do differently when releasing new features? 7b: What's something you learned from someone today you didn't know before?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How long have you been working in PPC? And how did you get into the field initially?
Q2 What is something about PPC in general that you know now that you wished you knew a lot sooner? We will get to more specific questions after this one, so keep your answers about the industry or something general to PPC here
Q3 What is something about paid search that you know now that you wished you knew a lot sooner?
Q4 What is something about paid social that you know now that you wished you knew a lot sooner?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What are the biggest general PPC myths you’ve encountered from clients or stakeholders? How did you dispel them?
Q2 What are the biggest PPC myths you’ve encountered in the industry, in other words, things that get discussed by PPC practitioners that you think qualify as myths? How/do you dispel them?
Q3 How about myths that are pushed by the platforms?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What is on your mind in PPC this week?
Q2 Are you using Performance Max? How is it going? What's working? What is driving you nuts?
Q3 Are you feeling anything from clients or stakeholders that indicates nervousness about the economy and recession? If so, from what industry(s)?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 What, if anything, does the term CRO mean to you?
Q2 Do you have any experience in CRO (conversion rate optimization) and/or have you worked on or with the teams who are responsible for the web site/landing page experience?
Q3 Is it part of your regular practice to review landing pages and/or web sites when either pitching or working on PPC accounts? Why or why not?
Q4 Do your clients or stakeholders view the post click experience to be part of your responsibility? How do you address post click issues with them when you find them?
Q5 What is the biggest hindrance, post click, that you have encountered for the accounts you have worked on? Were you able to do anything about it?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How do you position your value/offer during new business calls or meetings to discuss potential new PPC initiatives? How are you positioning the value of PPC?
Q2 How do you think the value (perceived and/or real) of PPC has shifted over the past few years to clients or stakeholders?
Q3 Has the value (perceived and/or real) of PPC shifted over the past few years to YOU as a PPC professional?
Q4 Have you found it harder or easier to sell your value as a PPC professional lately?
Q5 What is your biggest frustration or thing you wish clients/stakeholders understood about today’s PPC?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 With Google Ads ending the ability to create new ETAs (expanded text ads) this week, will you be creating any new ETAs before the deadline? Why or why not?
Q2 Do you have any Google Ads accounts that are not running RSAs (responsive search ads) yet? If so, why no RSAs?
Q3 Will you continue to run your ETAs? For how long and/or what would make you stop running them?
Q4 Has the end of ETAs impacted your strategy and/or campaign setup or structure in Google Ads?
Q5 Have you found an optimal formula(s) for crafting RSAs?
Q6 What is your biggest frustration with running RSAs, if you are currently running them?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)
Q1 What is your main goal when onboarding an account? This could be an agency onboarding a client or an in-house team taking over an account from another team. Maybe even spinning up a new country account
Q2 Do you have a standard process/system for onboarding a new account? Let us know why or why not
Q3 For those that do have a system, what have you found that made the system successful?
Q4 What is the 1st thing you do once you get access to the new account? I imagine everyone has a slightly different go-to task they do right away.
Q5 What is the 1st thing you do once you get access to the new account? I imagine everyone has a slightly different go-to task they do right away.
Q6 What do you want to ask the community about onboarding new accounts? Thought I would make the last question a free for all. That way we can share our collective knowledge.
- What are the biggest or most common roadblocks you run into during onboarding, and how do you usually address/resolve them?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC?
Q2 Do you actively set expectations for your clients and/or stakeholders when it comes to PPC initiatives? If not, why not? If so, how and when do you do it?
Q3 Do you have any kind of standard language you use (either written or in conversation) when setting client/stakeholder expectations or do you do it specifically to each situation where it is needed?
Q4 Has your expectation setting language or process changed with the rise of automation and/or the loss of data from things like iOS 14.5? If so, how has it changed?
Q5 What is your biggest frustration/what do you wish clients/stakeholders understood better when it comes to today’s PPC?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 If you are working in B2B PPC, for which industries/categories are you managing advertising? And are you doing search, social or both?
Q2 Which platforms are you advertising on for your B2B clients or brands?
Q3 What, if anything, is working well for you right now for B2B PPC in search advertising?
(Next question will be social
Q4 What, if anything, is working well for you right now for B2B PPC in social advertising?
Q5 What is your biggest frustration in B2B PPC?
Q6 If the platforms were listening to this chat, what would you request of them to make the B2B advertising experience better?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison)
Q1 Let’s start off by sharing our overall reactions to this year’s Google Marketing Live event. How are you feeling/what are you thinking one week later?
Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you?
Q3 Is there anything you thought for sure would be discussed and/or announced at this year’s Google Marketing Live that was not?
Questions for Ginny:
The on-device conversions - HOW will this actually work? The presentation had no detail only “it works”?
Can you give some more detail on how the new version of responsive ads will work with pulling information from your website? How will this work vs. DSA? Can you specify which pages should be used for the new RSA crawling feature?
Thank you for listening!
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Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there.
I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and, several other people. So they were actually out there, but there were lots of chats on Twitter, and I joined them. I joined the chat as we discussed the updates that were announced and shared the ones that we most interesting to me.
So I give you here a roundup of reactions mainly from Julie Bacchini, Amalia Fowler and Kirk William and a few others.
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you spoken at an event (in person or virtual) about a PPC topic? If not, is this something you’re interested in doing?
Q2 For those who are interested in speaking at conferences and events, but have not spoken, what has been the primary reason you have not spoken? Not applied? Pitch reject? Don’t know where to start?
Q3 For those who have spoken at conferences and events, what is your best advice for people who want to get their first chance to speak?
Q4 What do you think makes a great speaker or presenter? Anyone you’ve seen in the past who you thought was outstanding? What made them great?
Q5 For those who have not spoken at an event or want to speak more... What questions do you have about getting speaking gigs and how to prepare for them that our more experienced speakers might be able to answer?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the available match types (broad, phrase or exact)?
Q2 Are you currently running campaigns with segmented match types in Google Ads? If so, why and if not, why not?
Q3 Part of the argument for not segmenting match types in today’s Google Ads accounts is that the machine learning (ML) does better if you don’t segment. Has this been your experience?
Q4 Have you changed the way you set expectations for newly unsegmented or existing unsegmented campaigns in Google Ads?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with AJ Wilcox (@wilcoxaj)
Q1 Are you currently advertising on LinkedIn? If so, for how long have you been advertising there and for how many clients/accounts? And if not, why not?
Q2 What have you found to be working really well in LinkedIn advertising lately?
Q3 What has been frustrating you in LinkedIn advertising lately?
Q4 Are there things that used to work well for you on the LinkedIn platform that no longer performs well? Do you have any thoughts as to why this might be happening?
Q5 Are there any newer features that you’ve tried and/or plan to try in the coming months on the LinkedIn advertising platform?
Q6 What questions do you have for @wilcoxaj about LinkedIn advertising in 2022?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Is the current economic upheaval impacting either your PPC business and/or advertising for your clients or brand? (We will get into the specifics in the next 2 questions).
Q2 If your business is being impacted, what is the biggest impact you’re seeing?
Q3 If your clients or brand’s advertising is being impacted, what is the biggest impact you’re seeing?
Q4 What is your biggest concern with regard to the general world economy relative to PPC?
Q5 Are you doing anything differently and/or do you plan to do anything differently in the coming months due to economic conditions? If so, what? If not, why not?
Q6 Are there any bright spots or opportunities you’re seeing with the current economic conditions for either your business and/or your client or brand’s advertising?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Have you been involved in a hiring process for a PPC agency? If so, what was your involvement and when was your last hiring experience?
Q2 What were the biggest frustrations in the PPC hiring process for you or your organization?
Q3 Has anything changed about the PPC hiring process in the past 2 years in your experience?
Q4 Is there something that you wish was out there that would make the PPC hiring process easier or better?
Q5 What are your views on “test projects” as part of the hiring process? You can answer as a potential employer or employee.
Q6 If you’ve been trying to find a PPC position, how have you found the hiring process to be lately?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Do you currently offer any kind of PPC audit services? If so, for which platforms? If not, why not?
Q2 Are your PPC audits stand-alone services or projects? Or do you include them as part of something else?
Q3 Do you charge for audits? If so, how do you charge and why do you charge for them? If not, why not? Does it vary by any circumstances?
Q4 Do you have a set process, sequence and/or checklist you use when doing PPC audits? Or is it a customized process every time?
Q5 Is there something you find pretty often in audits that is surprising (or should be surprising) that it is set up either incorrectly or suboptimally?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Brie E Anderson (@brie_e_anderson)
Q1 Have you started working with Google Analytics 4 (GA4) yet? If not, why not?
Q2 What has your experience been like using Google Analytics 4 thus far?
Q3 Are there things that are missing or hard to find or use in Google Analytics 4 that were present/easy to find or use in Universal Analytics? How are you handling this?
Q4 Are you yet or do you plan to investigate alternative analytics platforms for yourself and/or clients? If you have investigated or tested any others, which ones and how was that experience?
Q5 What is your biggest frustration in working in or preparing to work with Google Analytics 4?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with Navah Hopkins (@navahf)
Q1 How much do you currently interact with SEOs on your team/working with your clients/stakeholders?
Q2 On a scale of 1-10 where would you put your SEO empathy (your understanding of SEO rules of engagement and why SEOs do what they do)? Are you interested in raising that number (why or why not)?
Q3 Where do you see your job ending and an SEO’s job beginning on landing pages, domains, etc? Have you experienced any conflicts in these areas with an SEO team?
Q4 What do you wish SEOs would account for and/or understood better in working with us PPCs?
Q5 Is there data that you regularly share with an SEO team and/or that you get from an SEO team? How does this impact your PPC strategy and work?
Q6 How do you handle questions of attribution and ROI when the data tells conflicting stories of who was the bigger hero between SEO and PPC?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)
Q1 Is “brand safety” a concern for your clients and/or stakeholders? Why or why not?
Q2 Have you experienced an increase in awareness of or requests to be more vigilant with regard to brand safety in the past year or two?
Q3 Do you find that your ability to keep your brands “safe” from appearing alongside objectionable types of content is easier on some platforms than others? Which ones are better or worse for you?
Q4 Do you think that the tools that the platforms provide are adequate for your brand safety needs and concerns?
Q5 Have you stopped advertising on any platforms because of brand safety issues? To the ex,tent you can share, what specifically made you stop?
Q6 What is your biggest brand safety in advertising frustration(s)?
Q7 If you could have one wish with regard to brand safety in advertising on platforms, what would it be?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@AmaliaEFowler)
Q1 What's your role? Are you in-house, agency, freelancer, founder? Do you manage people?
Q2 What does taking a leadership role in PPC mean to you? Note: You can lead without being a manager, and influence without being in charge!
Q3 What about leadership within the wider #PPCchat or PPC community? What does leadership look like outside of the office?
Q4 Agency, freelance, client-side, consultant, etc. It can all get a bad rep. In reality, there are pros and cons to each! What's something you wish more people knew about working in your role in PPC?
Q5 Leadership across tactics and teams is important. How do you like to work with our colleagues in SEO, CX, customer service, sales (!) etc?
Q6 Knowing your values is an important part of leadership. What is a value you hold that helps direct you in your career? PS: There's no 'wrong' values - if you value hustle then that's just as valid as someone valuing rest.
Q7 We've been talking about leadership & community in PPC today, so let's have a round of warm fuzzies and kudos. Who is someone who has influenced your journey in PPC and may not know it? Tag them, tell us about it.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with John Lee (@John_A_Lee)
Q1 Are you currently advertising on the Microsoft Advertising network? If not, why not?
Q2 What types of campaigns are you running in Microsoft Advertising?
Q3 Is there anything in Microsoft Advertising’s platform that you have wanted to try but have not yet? Why haven’t you?
Q4 This question is directed at @John_A_Lee but please reply to and comment on what he shares here. John - what are some of the new features and capabilities Microsoft Advertising has rolled out recently?
Q5 For search campaigns, what is your go-to optimization strategy? Or said another way, what optimization strategy do you prioritize and/or spend the most time working on?
Q6 What could Microsoft Advertising be doing better or more to benefit you, your campaigns and your clients?
Q7 Do you have questions for @John_A_Lee about Microsoft Advertising?
Listen to the full episode - themarketinganu.com/podcast
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) with Sonika Chandra
Q1 What role does reporting and PPC data play in how you do your job? Are you working with data daily, weekly, monthly?
Q2 What metrics do you find most useful to regularly report on? Did you decide on the metrics and/or were they requested by clients or stakeholders?
Q3 How frequently are you using this data to make optimizations?
Q4 Do you use any PPC Data to inform ad copy or other creative asset development? If yes, what are you doing? If not, why not?
Q5 Do you use any PPC Data to inform marketing budget distribution? What data points do you use for this?
Q6 Are you using any PPC Data to influence other digital marketing channels? Ex. SEO, Email marketing, content development?
Q7 Do you have a favourite data point that you think gives you special insight into something? How did you come to use it?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How long have you been working in PPC? What is your current position and how long have you been in it?
Q2 How did you get started in PPC?
Q3 Do you have any schooling, degrees or certifications in PPC? If so, what type? If not, do you have a degree and/or certification in something else?
Q4 Has your career path had any hiccups or nontraditional aspects that you’d like to share?
Q5 What advice would you give to someone who is considering a career in PPC and/or just starting out?
Q6 What, if anything, do you wish you could “do over” in your PPC career?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin
Q1 Are you running/have you run any Performance Max campaigns in Google Ads?
Q2 If you have not run any Performance Max campaigns yet, why have you not tried them?
Q3 How has the performance of your Performance Max campaigns been?
Q4 What is your biggest challenge with Performance Max campaigns?
Q5 Is there anything you wish were different about Performance Max campaigns (could be set up, viewing data, etc.)?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini, co-led by author & founder Frederick Vallaeys
Q1 How much automation are you currently using in your Google Ads accounts? What types are you using?
Q2Do you use smart bidding across the board or only for certain campaigns?
Q3 Have you tested the fully automated cross channel Performance Max campaign type and how would you feel if it replaced legacy campaign types?
Q4 What tricks do you have for helping automations perform better? Any optimization tips and/or ways you’ve prevented failures?
Q5 In what scenarios do you feel manual management is still better than automated #ppc?
Q6 How do you plan to stay relevant in a #ppc world where more and more of what we used to do is getting automated?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What are the primary sources of data you utilize in your regular PPC management?
Q2 How heavily do you rely on analytics data from Google Analytics or a similar type of on-site behavior tracking program?
Q3 If analytics data were to become unavailable or provide a lot less detail than it currently does, how would that impact you? What would you do?
Q4 Facebook is an interesting case study in PPC data going away after iOS 14.5. What, if anything, have you learned from this situation?
Q5 Are you doing anything now to prepare clients or stakeholders for a potential loss in data that they have become used to having access to?
Q6 What keeps you up at night when it comes to PPC data? Are you concerned about having a lot less data to work with in the near future? Why or why not?
Q7 What are you most hopeful about when it comes to PPC data?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How concerned do you think advertisers should be about user privacy?
Q2 Are your clients or stakeholders concerned about user privacy? What do you think is shaping their current attitudes?
Q3 Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views?
Q4 Google recommended getting “clear consent” from your customers regarding use of first party data in their latest presentation on privacy. How feasible do you think this is?
Q5 Do you think the use of first party data is inherently more privacy protective than the use of third party (cookie) data?
Q6 Are you and your clients or stakeholders planning for and/or taking any active steps with regard to data privacy when it comes to your digital advertising?
Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Did you watch any of the “Welcome to 2022” presentation from Google Ads? If so, what are your general thoughts and reactions to what was shared?
Q2 Google Ads clearly wants advertisers to “simplify” their account structures by using broad match + smart bidding + RSA and including DSA (dynamic search ads) in ad groups. What are your thoughts and/or experiences with this suggested method of organising accounts?
Q3 How often do you check your SQRs (search query reports)? Google Ads suggested checking them EVERY SIX MONTHS for their new simplified account structure…
Q4 Another recommendation was to only have 1 RSA (responsive search ad) per ad group (and no ETA or expanded text ads). Thoughts? Experience with doing this if you have?
Q5 Enhanced conversions will be a big push in 2022. Have you used them yet? What are your thoughts on them?
Q6 What has your experience been with broad match lately?
Q7 What are your biggest questions about Google Ads in 2022? What would you like more clear guidance on?
Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat
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Q1 What are your thoughts/how do you feel generally about targeting in PPC? Is it simple? Complex? Harder now? A level of sorcery you wish you could fully unlock?
Q2 How specific is your targeting in paid search? What are you using - keywords, audiences, custom lists, dynamic search features, etc.? Why do you use what you use?
Q3 How specific is your targeting in paid social? What are you using - interests, demographics, custom lists, lookalikes, etc.? Does it differ by platform? Why do you use what you use?
Q4 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid search ads? Why? (Next Q will be about paid social)
Q5 On average, how good or confident do you feel that you’re currently targeting the “right” people with your paid social ads? Why?
Q6 Do your clients or stakeholders have incorrect or misguided ideas about who their actual or potential customer base actually is? How do you know it’s not right? What do you do in this situation?
Q7 What kind of data points do you use to help determine who you should be targeting and how to actually reach them?
Thank you for listening!
PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup . Tiffany Shears can be mostly found on Twitter (twitter.com/tiffanyjshears)
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2 Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that impacted your work? How did/would you handle it? Q3 What was your biggest PPC “yikes moment” thus far? How did you handle it? Q4 Is there a scenario that you worry about causing a major PPC “yikes moment” that keeps you up at night? Have you done anything to try to prevent that scenario from happening? Q5 What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about? Q6 What do you view as your level of responsibility to alert clients or stakeholders when they are thinking about doing something ill-advised? How do/would you handle this situation?
Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Have you attended any virtual events over the past 18 months for PPC? If so, how would you characterise your experience and/or what you learned? Q2 Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with? Q3 Obviously, virtual events are not the same as in person events. What has the biggest difference(s) been for you in your experience and has it impacted what you feel you’ve taken away from the virtual events? Q4 If events are not a significant way for you to keep current in the world of PPC, what is? Q5 Has anything about your learning changed in the last 18 months? If so, what and how has it changed? Q6 What would you like to share with virtual event organizers that would make the experience more valuable and/or better for you? Q7 Is there a need for a different kind of event or publication or podcast or something else that would help you keep up with what’s happening in PPC?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and sometimes less is more (especially with ad extensions)? Q3 For ad testing, are you doing strictly 2 ads for A/B or working 3+ or more per adgroup? And how are you handling ad rotation settings for testing as well? Q4 Is anyone letting Google write their ads or having any success with it Ads added by Adwords (feel free to rant ;) Q5 Before we move over to ad extensions – Anyone want to share any trends or new strategies they’ve seen or tested with text ads? Good or bad
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How would you sum up your thoughts on this past year in PPC? Q2 What has been your biggest takeaway (what have you learned) from this past year of working in PPC? Q3 What do you think the biggest change was that we experienced in PPC in 2021 or the one that impacted you and your accounts the most? How did it impact you and your accounts? Q4 What is on the horizon for you in PPC for 2022? Plans to try anything new? Staying the course? Q5 What is your biggest PPC wish for 2022? Q6 What are your current favorite resources, tools, etc. that help you be your best in your PPC efforts? Q7 What do you need or wish was available somewhere to help you in your PPC efforts? This could be a tool, resource, etc.
Thank you for listening!
PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day free trial of their Google Ads automation tool go to www.opteo.com/ppcchat
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How are you feeling, mental health wise, lately in PPC and life? Q2 What do you think are some of the biggest mental health challenges we can face in PPC? Q3 What do you wish clients or stakeholders knew about how their actions (or inactions) may impact the mental health of their PPC professionals? Q4 When you’re having a tough time, what do you do to try to make it better or get through it? Q5 Are certain seasons or types or work more stressful for you? Do you have any mechanisms or strategies in place to help yourself during those times? Q6 Are there any resources you’ve found that you find helpful for “staying sane in PPC”?
PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you at all familiar with the term MER (Media Efficiency Ratio)? Q2 Are you currently tracking MER and/or ROAS in your accounts? Why are you using the method you’re using? Q3 Is MER something you are interested in using in your accounts? Why or why not? Q4 Is ROAS becoming more difficult to track in accounts since attribution has gotten murkier with iOS 14.5/Apple’s ATT? If you're finding this so, how are you handling this? Q5 What are your biggest challenges when it comes to tracking and/or reporting on things like ROAS or MER in your accounts? Q6 How do you think we need to be thinking and talking about attribution and success metrics in the future? How might MER factor into this for you? Q7 Which ad platforms have you noticed being the most affected by tracking and/or attribution issues? Q8 If you’re using MER, how are you tracking effectiveness across multiple platforms?
PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!
Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Were you running any Black Friday (BF) or Cyber Monday (CM) specific campaigns this year? If so, on which platforms?
Q2 How did your BF and CM campaigns do this year? How does this compare to last year’s performance?
Q3 Did any one platform significantly over or under perform for you? Any thoughts as to why?
Q4 As a consumer, what was your impression of the BF and CM sales offers this year?
Q5 If you are not running e-comm accounts, did you notice any changes in your accounts during this period (such as higher CPCs, impression changes, conversion rate changes, etc.)?
Q6 For non e-comm accounts - did you pause your ads? If so, on all platforms or just some?
Q7 Do you have anything planned for December to try to keep sales flowing? Have there been any disruptions that you’re dealing with?
Q8 Anything weird you ran into that you’d like to get an opinion on from the PPC community?
PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 If Microsoft Ads had an honest tagline, what would it be? Q4 If LinkedIn Ads had an honest tagline, what would it be? Q5 If Twitter Ads had an honest tagline, what would it be? Q6 If TikTok Ads had an honest tagline, what would it be? Q7 If Snapchat Ads had an honest tagline, what would it be? Q8 If Pinterest Ads had an honest tagline, what would it be? Q9 Any platforms I missed that you want to do a tagline for today?
PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!
Please help grow the podcast - if you're on Apple Podcast leave a review here.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately? (We will be getting into specifics in subsequent questions) Q2 What used to work great in paid search that lately just is not working well or at all? How are you coping with these changes? Q3 Is there something new in paid search that has been working really well for you lately? Q4 What used to work great in paid social that lately just is not working well or at all? How are you coping with these changes? Q5 Is there something new in paid social that has been working really well for you lately? Q6 What is your biggest frustration or challenge right now in PPC performance? Maybe we can help each other! Q7 Is there something that used to work well for you in paid search or paid social that you hope will one day work as well again? Do you think it will/could happen?
PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!
Please help grow the podcast - if you're on Apple Podcast leave a review here.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What is your general perception of advertising on TikTok? Q2 Are you currently advertising on TikTok for any clients? If so, in what industries? Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not? Q4 Are clients and/or stakeholders asking about advertising on TikTok? If so, what are they asking about? Do you feel equipped to answer their questions? Q5 What are your biggest questions about TikTok advertising? Q6 What are some of the ways you’re finding success on TikTok? What kind of content has worked best for you? Q7 Have you found any great TikTok advertising resources?
PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!
Please help grow the podcast - if you're on Apple Podcast leave a review here.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions? Q2: What do you think the future of paid search ads will look like? Q3: What do you think the future of paid social ads will look like? Q4: Is there an ad type that you think will become a big deal in the future that is not very well known or used right now? Q5: What are you most concerned about for the future of PPC? Q6: What are you most excited about for the future of PPC? Q7: Bold prediction time! Share your most bold or wild future of PPC prediction.
PPCChat Roundup is sponsored by Opteo. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!
Please help grow the podcast - if you're on Apple Podcast leave a review here.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always say no to (or want to say no to)? Q3: How do you generally position your “No” answers to clients and/or stakeholders? Q4: Have you ever turned down a project? Why did you say no? How did you say no? Q5: Has your criteria for when you say no to something changed in the last year? If so, how? Q6: What kind of pushback have you gotten from clients or stakeholders when you’ve said no to something? How did you handle it? Q7: What is the most outrageous request you’ve gotten for PPC? How did you handle it?
Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take on paid social? Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)? Q4 What is a popular take on some aspect of PPC that you wish would never be spoken of again? Why? Q5 What is your secret PPC conspiracy theory? Q6 Do you have a controversial or unpopular or unusual take on a topic outside of PPC that you’d like to share?
Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it? Q3 Do you have a favourite “go to” on any particular platform if you need to show success or moving in a positive direction? Basically a strategy or tactic that almost never fails you? Q4 What is one of the biggest mistakes or “fails” you’ve had in your PPC career? What did you learn from it? Q5 What is something that ended up being unsuccessful that you thought for sure would work? What did you learn from it? Q6 Is there a strategy or tactic that you’ve had enough bad experiences with that you essentially never do or recommend it? Q7 Is there a strategy or tactic that you really want to try but are nervous about? What makes you nervous about it? What would make you try it?
Ps. Apologies for some background noise on this episode - my brother doesn't understand the concept of podcast recording "studio". He just had to do some yoga and clear up the kitchen and finish up laundry. :)
PPs. Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted? Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders? Q4 Are you thinking more about diversification in your PPC advertising platforms? If so, how long have you been thinking about/wanting to diversify more? What is the primary motivation? Q5 Are clients/stakeholders asking for alternative strategies that move away from Facebook and/or Instagram or other platforms? If so, has their concern increased, decreased or stayed the same in the last few months? Q6 What platforms have you been using or testing for use instead of Facebook and/or Instagram? How have those campaigns performed for you? Q7 What is your biggest concern and/or challenge when it comes to diversification in your PPC planning and strategy?
Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here.
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Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not? Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanation about? Q4 What are your thoughts about all accounts being automatically migrated into data-driven attribution (DDA) - with opt-out as an option? Q5 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this? Q6 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this? Q7 What questions do you have for Google Ads about this change?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you currently running any display campaigns on Google Ads? If so, which kind? If not, why not? Q2 On its surface, it sounds like what we have asked for, well forever - automation available, but options for advanced advertisers... But, I am not sure if that is how it will really be? Optimized targeting seems to be on by default too, which is not awesome. Q3 These new campaigns will also include “optimized targeting” which is on by default - thoughts? Q4 What are your thoughts on Google display advertising in general? Q5 Have brand safety concerns increased, decreased or stayed about the same for you in the past 12 months? Q6 Are you using other networks for your display advertising if not Google? How do you like them? And why did you choose them? Q7 What is your biggest challenge or frustration in display right now?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown @duanebrown
Q1 Have you started to prepare for Black Friday/Q4? If not, when do you usually start to prep? Why hasn't this year been different for your business? Q2 For those who may need some inspiration... Are there any blog posts/articles/guides you found to help you prep for Black Friday? Q3 Anyone seen any brands launch their Black Friday deals already? I know I saw some "Black Friday" messaging in July which looks cheesy Q4 Have you seen the increased media coverage of supply chain and postal delivery issues cropping up since Q2? Will this impact your business and in what ways? Q5 Have you been or thought about pitching your brand to let you test a new ad platform for Q4 this year? We know Google and Facebook will be competitive... while at the same time it's important to not just rely on those 2 channels for your brand's growth Q6 I know we do paid ads, but do you help your brands make sure there is a consistent tone/message across all marketing channels?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 With Google Ads announcing that expanded text ads (ETAs) will no longer be able to be created as of June 2022 - what are your thoughts/feelings? Q2 Is there anything you’re doing or planning to do to prepare for this change? (It is nice that we have a long horizon to prepare for this at least). Q3 What is your best piece of advice regarding responsive search ads (RSAs) since they will be the only option in less than a year? Q4 It was shared that your RSA “ad strength” rating does not impact quality score, but does it impact performance in your experience? Q5 Have you seen any improvement in the search query data available within Google Ads? Q6 Anything else on your mind regarding Google Ads this week?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What pricing model do you currently use for your PPC projects and accounts? How long have you used this method? Q2 Have you used different pricing models either overtime or by client/project? What made you change your model or use a different model for that project/client? Q3 Do you require any payments upfront for your projects or do you “bill as you go”? Why do you do it the way you do it? Q4 Do you charge for account reviews or audits? Why or why not? Are there different levels to this type of work in your opinion? Q5 Do you charge differently for Social Ads than you do Paid Search Ads? If so, how? Q6 Method: Hourly billing - pros, cons, and when/if and how it works best? Q7 Method: Set fee for project/scope of work - pros, cons and when/if, and how it works best? Q8 Method: % of ad spend - pros, cons and when/if and how it works best? Q9 Which pricing model do clients seem most comfortable with in your experience? Least comfortable with?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you currently doing any advertising on the Amazon Ads platform? If so, how long have you been advertising there?
Q2 If you are not advertising on Amazon Ads currently - why not?
Q3 Have you found success using Amazon Ads? If so, any specific industry or other common aspect you’ve discovered?
Q4 What is your biggest frustration with Amazon Ads?
Q5 How do you get started with Amazon Ads? Question from @andreacruz92
Q6 How often do you use data from other ppc channels to influence decisions and keywords on Amazon. Anything interesting you're doing with your Amazon data and Google data? Question from @BrettBodofsky
Q7 Are there any common mistakes or missteps that we might be able to help new advertisers avoid? Question submitted by @andreacruz92
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How are things going, generally, in your accounts this week? Anything of particular concern you’d like to discuss? (I will be asking about specific platforms in subsequent questions) Q2 Let’s talk Google Ads first. What is on your mind relative to Google Ads? Any questions or issues you’re having that we might be able to help with? Q3 How about Facebook Ads - what is on your mind relative to Facebook Ads? Any questions or issues you’re having that we might be able to help with? Q4 What about other channels - Microsoft Ads, Twitter, LinkedIn, Snapchat, Pinterest, Quora, TikTok? Any questions or issues you’re having that we might be able to help with? Q5 Anything on your mind more generally in PPC that you’d like to throw out there for discussion?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How do you determine what metrics or KPIs (key performance indicators) are tracked, measured and reported? Q2 What are the primary metrics or methods you are using for your reporting currently (ROAS, MER, CAC, etc.)? Does it vary by platform or industry? Q3 When a client or stakeholder wants to focus on metrics or KPIs that are not actually important to what you’re doing, how do you handle that? Q4 Are you experiencing any issues with your traditional metrics, measurement and/or reporting lately? Does it vary by platform? Q5 Are/have you changed any of the metrics or KPIs (key performance indicators) that you are reporting on and/or how you report them? If so, why have you changed? Q6 There has been a lot of talk about conversion actions being way out of sync since ATT dropped (especially in Facebook). Are you seeing any impact with conversion numbers in platform vs. backend or analytics? Q7 Have client or stakeholder expectations or requests regarding metrics, measurement or reporting changed in the last 6-12 months? If so, how have they changed?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you currently managing any ad accounts on Facebook? If so, what industry(ies) are you advertising for? Q2 How has performance been lately? Q3 Are you having any issues with conversion tracking and/or attribution? If so, what are you seeing? And how long have you been experiencing issues or weirdness? Q4 How are audiences working for you lately? What types are you targeting or using (interest, custom, retargeting, LAL) and have you seen performance changes? Q5 Are there things that used to work fabulously in your accounts that seem to no longer work or don’t work as well? Does it vary by account and/or industry or any other factor? Q6 Have you found anything new that seems to be working for you now? Does it vary by account and/or industry or any other factor? Q7 Are you thinking about and/or are clients asking about moving some or all of their ad budget away from Facebook to other platforms? If so, what platforms are you considering instead of Facebook? Q8 If Facebook is listening, is there anything you’d like to say to them or request for their ads platform?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Has your philosophy about account structure changed in the past year? If so, what was the main driver of the change in thinking? Does it differ by platform? Q2 Have you changed anything about the way you structure your Google Ads accounts and campaigns in the past 6 months? If so, why? If not, why not? Q3 Are there specific changes that Google Ads made that impacted the way you structure accounts and campaigns? What was the specific impact(s)? Q4 What is something that you always do now that perhaps you did not do previously and vice versa (something you used to do a lot but now never or rarely do)? Why the change? Q5 If you are also running ads on @MSFTAdvertising (Microsoft Advertising), have you changed the way you structure accounts or campaigns there? If so, why? Q6 Are there any things that you’re “keeping an eye on” that you think could impact your thoughts on account and/or campaign structure? Does it vary by platform?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 To help steer the conversation, what do you think of when the term “feed-based advertising” is used? Q2 Are you currently running any feed based advertising? If so, what kind(s) and on which platform(s)? Q3 Do you use a third party tool to manage your feeds? If so, which one and why? Q4 What is important to look for in a tool to run feed-based text ads for Search? Q5 What are the best/worst use-cases for feed-based text ads? Q6 Are there any “must do” or “do not do” items on your list when setting up or running feed based text ads? Q7 What is the biggest challenge you’re facing with feed-based text ads right now? If you’re not using them, what is stopping you from running feed-based ads? Q8 What are the top 3 things you can do to get a feed ready to fuel ads?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What things do you consider to be “red flags” as you are going through your sales or prospecting processes?
Q2 Do you have any questions or processes that you use specifically to try to root out potentially problematic clients?
Q3 What could happen during the sales process that would make you walk away from a potential client?
Q4 Has an experience with a nightmare client changed the way you do business in any way? If so, how? (We will be sharing stories in a subsequent question)...
Q5 Do you have a standard way of backing out if a prospective client reveals themselves to be the type you do not want to work with? How do you handle this - email, call, etc.?
Q6 Let’s spill some tea…Tell us about a nightmare, difficult or poor fitting client you once worked with and how you handled that situation. You, of course, need not name any actual names!
Q7 What is something that you know now, that you wished you knew then when it comes to spotting potentially awful clients?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What are your general thoughts on this development - the end of cookies as we know them being pushed back?
Q2 Which do you think is more interesting - announcing cookie support continuing until at least 2023 or the backtracking on FLoC?
Q3 With the “end of cookies” still somewhere on the horizon, does this change anything you’re doing now through the end of 2021? Why or why not?
Q4 Do you think cookies, or some type of substitute technology, can ever completely go away with the advertising systems we have now?
Q5 When you couple this with Apple’s ATT (App Tracking Transparency) - do you think this gives Google any kind of advantage over other ad platforms?
Q6 Are you seeing impacts from Apple's ATT now that it has been out there for a couple of months? If so, what are you seeing and it is more impactful on some platforms vs. others?
Q7 Bigger question - can we do anything to help with data loss? Are you doing anything in your tracking to try to stop data loss now where you can? Increased UTM tagging? Changes in Google Analytics? Something else?
Q8 What is your prediction for how this all ultimately plays out? Both for Google and with Apple’s ATT?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Let’s start with contracts. Do you use formal contracts? If so, how detailed are they? Were they reviewed or created by an attorney? Q2 Is there anything special that you make sure to outline specifically in your contracts? And if so, why? Q3 Are your contracts typically for a specific period of time (i.e. 6 months or a year) or are they more open ended? What are your termination terms? What are your renewal terms if there is a set starting period? Q4 Is there something that you wish you had in your contracts, but do not currently? If not, why not? Q5 Do you have any questions about contracts that we all might be able to help with? Q6 Is it your practice to review any or all of the contracts with new clients to be sure they are aware of important clauses? Why or why not? Q7 How do you go about setting client/stakeholder expectations on a new project? Do you have any type of established process for this? Q8 When there is an expectation mismatch between you and a client/stakeholder how do you handle that? Q9 What is your biggest challenge when it comes to expectation setting?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you have regular scheduled communication times or methods for your clients? If so, what is that cadence or pace (monthly, weekly, daily, etc.)? Does it vary by client? Q2 What is the nature of most of your client/stakeholder communication - reporting performance, answering questions, asking them questions, etc.? Q3 What methods or channels do you generally use for client/stakeholder communication - email, Slack, project management platform, something else? Q4 How do you manage client/stakeholder requests in between your scheduled communication times (assuming you have them)? How available do they expect you to be? How do you set boundaries? Q5 If a client/stakeholder is not responsive to your emails or calls and/or often cancels scheduled meetings, how do you handle that? Q6 If a client/stakeholder is constantly emailing, calling, texting or slack messaging you, how do you handle that? Q7 What type of client/stakeholder communication do you find to be most challenging and why is it challenging?
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Q1 Is “Ethics in PPC” something you ever think about? If so, in what way(s) do you think about it? Q2 Do you think there is a difference between your own ethics in PPC and ethics for advertisers? Q3 What, if any, ethical obligations do you feel you have when it comes to advertising on clients’ behalf? Q4 Have you ever faced an ethical dilemma in your PPC career? How did you handle it? Q5 What do you think are the biggest ethical gray areas in PPC currently? Q6 If a client wants to do something that is in an ethical gray area, how do you handle it? Q7 What is currently in your “just because we can, doesn’t mean we should” bucket for PPC?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 If you don’t use automation, is Google Ads still using machine learning to try to show your ads to the best potential customers? What advantages do you get from using the automated options? Q2 Google keeps talking about "partnering" with advertisers and then talks about pushing automation on us. How is that partnering? Q3 For advertisers with smaller budgets and/or smaller volumes of conversion activity, automation still struggles. What is Google doing to address this and what suggestions are there for making automation Q4 How exactly do we go all in on first party data? Is it just uploading customer match lists? Will you make importing offline conversions and linking CRMs to G Ads much, much, Q5 There weren't any updates about keywords, match types, ETAs going away as some of us have heard from reps. Should we take that as no major changes are happening in those areas this year? Q6 Search query data loss is incredibly frustrating particularly coupled with the push to broad match. Is it ever coming back? Will we at least be able to see converting terms again at some point? Q7 Many people have heard from their reps that GCLID will not be as we have known starting in the fall. Is this true? Q8 Why are the case studies always about big brands and e-commerce brands? Does Google care about SMBs and B2B? Why is B2B especially always ignored? Q9 Can we get more insight into how Performance Max campaigns will work? Will they operate in the same way smart campaigns work or will we have more control/insights. Are they specific for lead gen, ecom or both? Can we optimise them or is it fully automated?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What do you think/predict Google will announce relative to Google Ads this year? Q2 What will be the buzzword or buzzwords for this year’s announcements? Past examples include “moments” and “privacy”. Q3 What industries do you think will be used as the example industries or case studies? For those not in the know, they always highlight their new features with stories from some company who used it and loved it! Q4 Will any B2B focused announcements be made this year? Q5 How much will automation be talked about? And if so, what do you think will be said or shared on this front? Q6 What would you love to see announced (even if it has zero chance of actually being announced)? Q7 What are you dreading hearing that you think is at least somewhat likely to be announced?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How have your accounts been impacted by COVID? Does it vary by platform or industry? Q2 How has your business (agency, consultancy/freelance or in-house) been impacted by COVID? Q3 What has surprised you the most, relative to COVID impacts, over the last year in PPC? Q4 How do you think PPC and your accounts will be impacted as we begin to emerge from the full pandemic phase of COVID? Q5 What have you learned having gone through over a year of a “once in a lifetime” level event like COVID? Q6 Are there things that have been going in or came into place over these last 14 months that you’d like to see stick around? Q7 Are there things that have been going in or came into place over these last 14 months that you’d like to see go away?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & co-hosted by Patrick Gilbert(@PatrickJGilbert)
Q1 How much automation are you currently using in your accounts? Does it vary by platform? Q2 What is your general attitude regarding automation in PPC? Has it changed in the past year? Q3 Why do you think the industry has been so slow to embrace automation? Q4 What are the common misconceptions around automation? Q5 Are there scenarios where automation struggles in your experience? For example, low volume accounts? Q6 What is the role of the PPC manager or freelancer in the age of automation? Are they still relevant? Q7 What does a modern, pro-automation PPC agency look like? Are you currently moving toward becoming a more pro-automation agency/consultant? If not, why not? How close are you currently to being a pro-automation PPC pro or agency?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you performing regular testing in your accounts? Has your ability to run tests changed in the last 12 months? If so, why do you think that is? Q2 What kinds of tests are you running in search ad accounts (Google or Microsoft Ads)? Q3 Are there tests that you’d like to be running (or used to run) that have become more difficult or impossible with increased automation in Google Ads? How has your testing changed in the last year? Q4 What kinds of tests are you running in social ad accounts (such as Facebook, Twitter, LinkedIn, Snapchat, Quora, etc.)? Q5 Are there tests that you’d like to be running on social platforms? Why aren’t you running them? Have they become more difficult or are they just not possible or is it something else? Q6 What is your absolute favorite test to run (any platform)? Why is it your favorite? Has platform automation changed your answer here? Q7 What, if any, types of tests do you either not like or think are a waste of time? Why? Has platform automation changed your answer here?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What if you couldn’t target search ads by keywords - what would you do instead? Would it change your strategy or approach? Q2 What if you could no longer do retargeting - what would you do instead? Q3 What if conversion actions could not be passed back into ad platforms - what would you do? Q4 What if product feeds went away and we were left with only schema? What would you do? Q5 What if you could not use lookalike or similar audiences anymore - what would you do? Q6 What if you could not utilize your first party data (like uploading customer lists to a platform) - what would you do? Q7 What if Google Ads goes fully automated - how would you adapt? Q8 What if you can no longer see audience or demographic data in platforms - what would you do?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 With FLoC rolling out for testing in the US, has your thinking about it changed at all? Q2 Are you putting anything into place now to be ready for FLoC and the impending dropping of iOS 14.5 (which is rumored to possibly happen today with the scheduled Apple event)? Q3 What are you experiencing with queries in Google Ads lately? Q4 Both tCPA and tROAS Bidding Strategies in Google Ads will be deprecated this month. What, if anything, do we need to prepare for this change? Could these changes impact the CPA and ROAS negatively? h/t to @mab_says for the Q! Q5 Let’s talk smart bidding strategies - are you using them and how are they working for you? Any issues you are encountering? Q6 What is your biggest frustration when auditing accounts? Is there one thing in particular you always check first because it can identify other areas to investigate? Q7 Anything else you’re wanting to talk about today?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Richard Fergie (@RichardFergie)
Q1 Are you currently doing any kind of PPC forecasting? If so, what kinds of forecasting are you doing and how are you doing it? How confident do you feel about your forecasting? Q2 If you are doing PPC forecasting, are you using any tools in your process? Q3 What do clients typically request when it comes to PPC forecasting? Do you think that what they ask for is what they actually need? Do they ask for things that are difficult to forecast? Q4 What is the hardest part of doing PPC forecasting for you? Do you find any one type to be more challenging (new initiative/platform, predicting performance on existing platforms w/ budget change or general trends)? Q5 When you provide forecasting, how do you position it? Do you provide any caveats or disclaimers when you share a forecast? If so, what do you typically say? Q6 What do you wish you had to make PPC forecasting easier? Q7 Are there any resources you’ve found that have helped you with your PPC forecasting or your thinking about PPC forecasting?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Sonika Chandra (@sonika_chandra) from Seer Interactive (@SeerInteractive)
Q1 What’s your go-to process for analyzing query data? For example, I combine x data sources and [fill in the blank]... Q2 What are your primary success metrics for your queries? CVR (conversion rate)? CTR (click through rate)? Q3 At Seer, we don’t live in silos, are you leveraging other platforms' search term reports? Organic data? If so, how? Q4 What tools and automations are you leveraging to analyze large datasets at scale? On average, how long does each analysis take? Q5 When analyzing your query data, what insights and opportunities do you typically find? Q6 It’s been 6+ months since the Google Ads search term report update, are your accounts continuing to be impacted? What creative strategies/tactics have you leveraged to circumvent the query data loss? Q7 Do you have any questions for @sonika_chandra and @SeerInteractive about query data?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co host Kirk Williams (@PPCKirk)
Q1 To help any beginners here: what makes Shopping different from Search, and what are some things to keep in mind when managing Shopping Ads? Q2 Standard vs. Smart Shopping (SSC)? In your experience, who wins and why? Any commonalities you’ve found as to when one works better than the other? Q3 What are examples of ways SSC (smart shopping campaign) removes data from reporting, and do you think this is a problem? Why or why not? Q4Have you developed or found any interesting ways to see some of this data again? Q5 What should we know about Microsoft Shopping Ads? What differences do you see in performance vs. Google Shopping? Q6 What do you think is an under-valued tactic to help grow Shopping Ads in 2021? Q7 What do you see as the future of Shopping Ads? What should we be watching out for - what are you paying special attention to? Q8 How do you think the recent Google privacy changes will impact Shopping Ads?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and co-host John Lee (@John_A_Lee)
Q1 Are you currently advertising on the Microsoft Advertising network? For all of your accounts or only some? If only some, why those accounts and not others? Q2 What are the top 1 or 2 things you are loving on Microsoft Advertising? Q3 What are the top 1 or 2 things you are loving on any ad platform? Q4 As the definition and application of automation continues to evolve, what is your point of view on “forced automation” - e.g. automated ad copy recommendations, the shift to Enhanced Manual CPC, etc.? Q5 If you could make changes to the ad platforms, what would YOU choose to automate? Q6 What would you like to see happen with Microsoft Advertising? Features added? Functionality changed? Q7 What questions do you have for @John_A_Lee about Microsoft Advertising? Q8 We publish a lot of content at Microsoft Advertising, covering a lot of topics. Are we hitting the mark? If not, what would you like to hear from us?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What are your general thoughts and/or attitude toward automation in PPC? Q2 What types of automation, if any, do you use regularly in your PPC accounts? Q3 Do you use any tools to help with using automation in your PPC accounts? If so, what do you like and dislike about them? Q4 What types of automation are you interested in testing in your PPC accounts? Q5 What types of automation are you NOT interested in using or testing in your PPC accounts? Q6 What is something that you wish had better automation capabilities? Q7 What is your biggest challenge when it comes to utilizing or implementing automation in your PPC accounts?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How are you feeling about Google’s announced intentions to not develop a replacement for cookies or other identifying tracking? Q2 In practical terms, what do you think this will mean/how will it impact PPC when it is fully implemented (knowing what we know today)? Q3 Do you think these changes or the Apple iOS changes are/will be more impactful on PPC? Why? Q4 What questions do you have about how this will all work? Q5 Are you doing anything now to prepare for the loss in tracking data and its impacts on ad targeting? Q6 Is this a topic that you are discussing/planning to discuss with clients? What are you telling them? When do you plan to have this discussion, if you are? Q7 Knowing what we know right now about how all of this might play out - is there anything about the loss of cookies and other tracking that excites you? Q8 Knowing what we know right now about how all of this might play out - is there anything about the loss of cookies and other tracking that worries or concerns you? Q9 What would you want those working on these initiatives to know from the advertiser’s perspective?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What is your response to the CEO’s quote? Q2 Are you preparing any kind of response to either proactively send or have at the ready for clients who may bring this up - specifically “we can reduce spend significantly and not hurt our results”? Q3 This seems like a great opportunity to talk about brand vs. non-brand paid search marketing. What are your thoughts on brand vs. non-brand in PPC? Q4 Most brands don’t have the brand recognition of an Airbnb (though some act as if they do!). What is your best advice or technique to help increase brand awareness and recognition via paid search or social? Q5 Are there brands with lots of name recognition that you think do a great job with PPC as well? Q6 If you could be totally unfiltered what would you say to a client who said “Well, Airbnb cut their marketing by 95% and are doing just fine, why can’t we”? Q7 If there is a myth about PPC that you wish would finally go away for good, what is it and why?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier)
Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference between for instance, GDN (google Display Network) and a DSP? Q3 Are you currently doing any programmatic advertising for your clients? If so, what are you doing? Q4 What are the biggest challenges in either implementing or getting approval for programmatic advertising for you? Q5 What do you think programmatic is best suited for - awareness, prospecting, retargeting or all of the above? How are you using it/how would you like to use it if you’re not currently? Q6 Do you use any tools or services to manage programmatic advertising for your clients? Q7 Is there any data or insight you can get from Programmatic Advertising that you don’t get from other types of advertising?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired are you feeling in PPC these days? Q2 Does your level of current PPC inspiration vary by platform right now? If so, how? Q3 What excites the most in PPC right now? Q4 What are you struggling with, as far as inspiration goes, in PPC right now? Q5 When your inspiration is faltering, what do you usually do to try to kick start it? Q6 Have you seen any campaigns (or done any yourself!) lately that you thought were really amazing or cool or inspiring or idea-sparking? Q7 Are there any resources you use (could be non PPC too) when you feel your PPC inspiration faltering?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month? Q2 Has your thinking or opinion about this announcement changed after some time to digest it? Q3 What, if anything, do you plan to do in your existing accounts and campaigns as a result of this change? Does this differ from what you plan to do for new campaigns and/or accounts? Q4 Will you consider using Broad Match differently after this announcement? (Because we all know Google really wants us to do this…) Q5 How does the less visibility into search query data play into this for you? Either your reaction and/or your plans to work in the new system? Q6 If you were going to modify how match types worked, assuming that changes to this point could NOT be undone, how would you do it? Q7 If you could influence how keyword matching worked without restriction or constraint, what would you do? Q8 Anything else you would say to @GoogleAds - if they were listening - on keyword matching?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you ever suffer from some version of Impostor Syndrome? Q2 Are there particular situations that you’ve noticed tend to bring it out for you? Q3 How does Impostor Syndrome manifest for you? Does it make you feel a certain way? Or do or not do certain things? Q4 How do you cope with a bout of Impostor Syndrome? Q5 Are there any resources you’ve found that are helpful in combating Impostor Syndrome? Q6 Most of us are terrible at helping ourselves with this kind of thing, but what would you say to someone else who was experiencing Impostor Syndrome to help them get past it in that moment? (Save these answers for when you need them later!) Q7 Is it helpful to know that you are not the only one who sometimes feels this way? Do you like having these more existential chats from time to time?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 On a scale of 1 to 5, with 1 being “It is my favorite channel” and 5 being “If I could never have to use it again I’d be overjoyed” how are you feeling about advertising on Facebook right now? Q2 Have you seen any impacts from the iOS 14 related changes in your accounts? Q3 Has your thinking about Facebook and the role it can/should play with your accounts changed as we begin 2021? Q4 What is your biggest frustration advertising on Facebook right now? Q5 Have clients been asking and/or have you been strategizing about moving ad dollars off of Facebook? Q6 Have you found any viable alternatives to Facebook for your accounts? Q7 Let’s crowdsource some ideas - share an industry and target audience you’re struggling with on Facebook/looking for alternative ideas for and see what others might suggest! Q8 Have you found any really useful Facebook resources lately?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What are your favorite lesser known or hidden gems in Google Ads? Q2 What are your favorite lesser known or hidden gems in Facebook? Q3 What are your favorite lesser known or hidden gems in Microsoft Ads? Q4 What are your favorite lesser known or hidden gems in LinkedIn? Q5 What are your favorite lesser known or hidden gems in YouTube? Q6 What are your favorite lesser known or hidden gems in Twitter, Snapchat, Quora, Pinterest or TikTok? Q7 Is there a hidden gem platform that you’ve found that you’d like to tell us all about?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 There are so many things that happen that we don’t control, like platform changes or major world or industry events - how do you cope with these when they happen? Q2 Is there anything proactive or preventative you do to help your mental health when it comes to this industry? Q3 To use a term I am sure we are all sick of at this point - in this year of “unprecedented times” have you had to develop new ways to stay sane or grounded or functional in your work or personal life? Q4 If you’re feeling overwhelmed, for PPC, world events or personal reasons, where do you turn for help? Q5 What stresses you out the most from a PPC perspective right now? How are you coping with or managing that stress? Q6 How do you find bright spots when things are not going well? What helps you keep moving forward when you really don’t feel like it? Where do you find motivation when it seems elusive? Q7 Are there any habits you have or have adopted that help your mental health and wellbeing that you’d like to share that you haven’t already? Q8 What can we, as a community, do to provide support for PPC pros’ mental health and well being?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How are you feeling, generally, about the prospects for PPC in 2021? Q2 What are you most excited about in PPC for 2021? Q3 What are you most concerned about in PPC for 2021? Q4 Do you have any new projects or initiatives planned for 2021? If so, what are they? Q5 Have you vowed to stop doing any particular PPC things in 2021? And if so, why? Q6 What are you really hoping to be able to get a client to say yes to in 2021? Q7 Which do you think will have a bigger impact on your PPC efforts in 2021 - Google’s continued transparency blocking (search queries) or the Facebook/Apple feud regarding trackable advertising data? Or neither? Something else?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 AWhat do you think the biggest change was in PPC in 2020? Q2 What is your biggest general wish for PPC in 2021? Q3 What are your PPC wishes for Google Ads in 2021? Q4 What are your PPC wishes for Facebook Advertising in 2021? Q5 What are your PPC wishes for Microsoft Advertising in 2021? Q6 What are your PPC wishes for LinkedIn Advertising in 2021? Q7 What are your PPC wishes for other platforms (Amazon, Twitter, Quora, Snapchat, Pinterest, TikTok, etc.) in 2021? Q8 What are you hoping to get to do or try in 2021 that you didn’t get to in 2020? What kept you from it this year?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Jennifer Denney (@DenneyJenn) from @elevatedmrktng
Q1 Are you currently using Google Data Studio? If so, how are you using it? Q2 Why do you use Google Data Studio? Q3 What is your favourite source of data to connect to Google Data Studio? nQ4 What data connectors do you use with Google Data Studio? What is your favorite? Q5 What Insights from what platform are easier to see in Google Data Studio? Q6 Do you create your own boards with google data studio or do you have templates? Q7 Bonus: Can you share your resources for boards? Q8 Do you automate your reporting being emailed to clients, bosses, etc? Q9 ?? Q10 Sooooo, why do you use Google Data Studio? Q11 What are your helpful resources for Google Data Studio? Q12 What do you wish Google Data Studio could do that it currently cannot?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Simon Mathonnet (@SimonMathonnet) from @unbounce
Q1 Do you have any input or responsibility for landing pages or CRO in your accounts? If so, what is expected of you? Q2 What types of campaigns do you generally use landing pages for? When/would you use an existing page of your website instead? Q3 What other techniques or tools for optimization, apart from A/B tests, are you currently implementing? Q4 What factors do you take into account when prioritizing experimentation and optimization? Q5 What’s your biggest hurdle when coming up with new testing or optimization strategies? Q6 Do you have an example of a time when you made a very interesting discovery based on a website or landing page experiment? How did you leverage that discovery? Q7 Do you have questions for @SimonMathonnet & @unbounce ?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What kinds of campaigns are you currently running on Google Ads? And do you use an MCC or direct logins? Q2 Have any of your accounts been impacted by the recently rolled out Auto Applied Recommendations (with their own control center outside of the Google Ads UI)? Q3 Has the obscuring of search query data continued to impact your accounts? If so, what are you seeing now? Q4 Are there other changes that have occurred in Google Ads that have impacted your accounts this year - positively or negatively? Q5 What do you think will be coming next from Google Ads? Q6 What is something you hope Google Ads does in the near future? (Opposite question is next). Q7 What is something that you hope Google Ads will NOT do in the near future?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1: Branded search campaigns are ________? Q2 Competitor search campaigns are ___________? Q3 Performance projections are ____________? Q4 The sales funnel is ____________ (relative to PPC)? Q5 The most overrated thing in PPC is ______________? Q6 The most underrated thing in PPC is ____________? Q7 What controversial or against the grain PPC opinion do you have that has not been covered yet?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden)
Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know? Q2 Are you doing any planning or implementation of GA4 currently? Have clients asked you about it? For Krista - What is the recommendation for implementing GA4 currently? What are the biggest differences in GA4 from what we are used to? Q3 Now that you know a little more about GA4, is there a particular aspect of it that is exciting to you? Concerning to you? Confusing to you? Q4 What do you hope is included in GA4 that is not in the current version of GA? Q5 Do/have you used Big Query? It is included in GA4 - will you try it? Q6 Do you know if there will be a way to "merge" historical data from an old UA property to a GA4 property? Or are we stuck looking back just to the timeframe we set up GA4 in that particular property
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How do you use audience targeting in your PPC? On search? On social? Q2 How do you determine who should be part of the audiences you target? Does this differ on search or social? Q3 Do you develop demographic profiles or personas based on customer data? If so, how do you do this? Q4 Do you have ways that you verify that your assumptions about your audiences are correct? Does this vary by search or social? Q5 If you are doing retargeting, is it based on the assumption that people who did not complete the desired action simply got interrupted? Or does it allow for the fact that some might just “choose another option”? Q6 Do you have an example of a time when you made an audience or demographic discovery that really surprised you? Q7 What was the worst audience assumption you’ve had to deal with? How/did you overcome it?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Simon Poulton (@SPoulton)
Q1 Let’s get an idea of who is participating today - please describe your mix of search and social as well as B2B, B2C, Retail and DTC. Q2 Are you concerned about upcoming changes to tracking and attribution, such as the loss and/or blocking of cookie data? Q3 Is a bigger concern for you and your clients attribution or targeting when it comes to less available cookie/tracking data? If it is a concern at all? Q4 Are you planning and/or doing anything now to prepare for the loss of cookie data? If so, what are you planning/doing? Q5 Are you or your clients currently CCPA compliant? What steps should advertisers take here? Q6 What, if any, impact have you seen as a result of ITP changes over the past year? Q7 Have you implemented any alternative measurement solutions beyond tracking exclusively with platform pixels (such as incrementality testing, or marketing mixed modeling (MMM)? Q8 What are the biggest topics you are worried about that folks aren’t talking about?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those clients?
Q2 Are you primarily handling B2B, B2C or a mix of both currently? If you’re e-commerce, that would be helpful to know as well (as it is kind of its own animal)!
Q3 Prospecting and/or Awareness - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful?
Q4 Acquisition - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful?
Q5 Retargeting - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful?
Q6 How do you typically use search and social together most effectively?
Q7 Which metrics do you rely on most to determine if an initiative is successful on search or on social? Does it vary by your objective (prospecting, awareness, acquisition or retargeting)?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Sam (@DigitalSamIam)
Q1 Did you read the House Report on Antitrust or any coverage of it? What are your preliminary thoughts? Do you agree or disagree with the broad strokes? Q2 One big takeaway from the report: it’s pretty clear regulators think that G, Apple, Amazon + FB have outsized influence within the digital economy. Do you think that’s right? Wrong? Why? Q3 While the House report didn’t really touch PPC or Digital Advertising, plenty of previous reports have covered it (most recently, the UK’s CMA). This included a discussion that vertical integration leads to conflicts of interest. What do you think? Q4 A second PPC-related criticism leveled involves Platforms (G, FB, Amazon) withholding relevant data from advertisers + publishers that would allow them to make more informed decisions. Discuss Q5 So, one of the big things about antitrust is the idea of tradeoffs and problems. IMO, I think there are 4-5 core "issues" that various people have with "Big Tech" -- some of these are antitrust problems, and some aren't. But we lump them all together. Discuss Q6 One of the underlying drivers of the report was the idea that Social Media (i.e. FB) has outsized influence in public discussion, including in the dissemination of misinformation. Lots of complexity here. So, do you think that the social media landscape should be more regulated? Do platforms have an obligation to take down misinformation? What levels of speech does this fall to? Q7 There has been discussion previously about regulating core internet functions (i.e. Search) as a utility (i.e. under the common carrier or public utilities doctrine)? Q8 How much of our complaints with tech are a result of problems unique to tech, and how much of our complaints are things that every other big company does that tech has optimized + scaled?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)
Q1 When did you start to prepare for Black Friday/Q4 this year? Q2 What have you been doing differently this year to prepare? Q3 Have you taken into account Q2 sales? i.e if something sold during Q2 lockdown but is not something you normally sell in Q2 2019. Would you feature that again during Q4 2020/this current lockdown Q4 Are you taking shipping delays into account? Q5 Anything we didn't talk about that will impact Q4? What should your peers think about to thrive this year? Focus on what you can control..rest will take care of itself
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you use any third party tools to help with your PPC management? Q2 What circumstances make you decide you need a PPC tool? Q3 Which of your tools is your absolute favorite and why? Q4 Are there any tools that you have tried and ended up stopping using? Why? Q5 What is your biggest obstacle to finding and/or using PPC tools? Q6 Do you pass the cost of tool subscriptions on to clients? If so, how - built in to your costs, a technology fee, pass the actual subscription cost along or something else? Q7 What do you wish there was a tool for and/or a feature in an existing tool for these days?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How are you and your clients feeling going into Q4 2020? Optimistic? Excited? Nervous? Stressed? Pessimistic? All of the above? Q2 Are you currently managing B2B, B2C or both types of accounts? Is the general feeling different by B2B or B2C? Q3 n a normal year, we would be looking at YOY (year over year) data to make plans for and measure performance in Q4 - are you planning to do this this year? If not, what are you doing instead? Q4 Do you have anything planned that is drastically different from what you have done in the past for any accounts? If so, what and why is it different this year? Q5 Are you trying anything new for Q4 2020? New platforms? New ad types? Sorcery? Prayer? Going full automation? Q6 Amazon Prime Days are coming up in 2 weeks - does this impact anything you were planning for Q4 2020? Q7 Facebook is dropping their attribution window from 28 days down to only 7 - will this impact your accounts? What, if anything, are you planning to do as a result of this change? Q8 Any bold predictions for Q4 2020?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Has your opinion or thinking about Google Ads no longer showing queries without “significant” levels of searching changed since you first heard about it? Why or why not? Q2 Google Ads clarified their reasoning for this change after their initial announcement (and before we first chatted about this) to say it was for “privacy” reasons. Thoughts? Q3 What are you seeing in your account query data? How much is no longer visible? What impact is it having? Q4 Have you been able to figure any rhyme or reason as to what the thresholds might actually be? Q5 What, if anything, are you doing or plan to do to combat or work around this in your accounts? Q6 Are you proactively discussing this with clients? If so, what are you saying to them? If not, why not? Q7 What is your biggest concern with regard to query data going forward?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What percentage of your clients are currently advertising on Facebook? What industries do they represent? Q2 Have clients expressed any concerns to you about advertising on Facebook in the US heading into the fall and election season, with the ongoing pandemic, etc.? Q3 Do you have concerns about clients advertising on Facebook in the US heading into the fall and election season and beyond? Q4 If you have concerns about advertising on Facebook this fall, do you have the same or any concerns about advertising on Instagram? Why or why not? Q5 In addition to what will likely be a contentious political period, we are also still in the midst of a pandemic - how/are you adjusting your strategies for fall 2020 Facebook advertising? Or Instagram advertising? Q6 What, if anything, do you plan to monitor differently this fall on Facebook for your clients? Q7 Do you have any predictions about how things might play out for advertisers on Facebook and Instagram this fall? Q8 Is there anything you’re wondering about regarding advertising on Facebook this fall that you’d like to ask the chat participants?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 When do you start to think about hiring for the team? What factors play into the decision to hire? Q2 When hiring, do you write a job description... and if so, who writes it? What do you include? Anything you never put in a job description? Q3 What channels/placements do you use to let people know you are hiring? Q4 Do you include a salary range in your job descriptions/listings? How do you decide what to pay for a role? Does your company have salary ranges? Q5 How do you filter CVs/resumes? Do you use any outside service for this? Q6 What is your framework for your first in-person/video interview? Do you do a phone call interview to screen applicants? Q7 What does the first day and week look like for someone hired on the team? Do you have an organized or formal onboarding process for new hires? Q8 What do you wish you could do better with recruitment and hiring?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL)
Q1 What (new) features in the Google Ads platform are you experimenting with currently? Q2 What do you think are the most underused features in Google Ads? Q3 What (new) features in Google Ads make you pop that bottle of champagne? Q4 What features in Google Ads frustrate you the most? Q5 When thinking about new features in Google Ads, what benefits are most important to you (please rank with percentages, try to get to 100%) A> reduce manual labor B> increase ROI on ad spend C> expand reach D> other, namely Q6 What (new) features do you expect to be added to/removed from Google Ads in the near future? Q7 How do you stay updated on the latest features?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What do you wish Google Ads would change about the platform? Q2 What do you wish Facebook & Instagram would change about the platform? Q3 What do you wish Microsoft Ads would change about the platform? Q4 What do you wish LinkedIn Ads would change about the platform? Q5 What do you wish Twitter Ads would change about the platform? Q6 What do you wish Pinterest, Quora or Snapchat Ads would change about their platforms? Q7 Any other platforms you are using that you have a wish list for? Or something you forgot for the ones we have already discussed?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT Andrea Cruz (@andreacruz92)
Q1 Do you only do B2B or do you tackle other industries as well? Q2 What is your top issue when thinking about B2B advertising? Q3 Any interesting trends you are seeing in B2B? Q4 What platforms / tactics do you use to attract top of the funnel B2B traffic? Q5 What platforms / tactics do you use to capture middle of the funnel leads from B2B traffic? Q6 What platforms / tactics do you use to capture bottom of the funnel leads from B2B traffic? Q7 Which platform/tactic do you avoid for B2B accounts? Q8 What’s your wish list for B2B advertising?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you have a set cadence for client communication? If so, what is it? Q2 Do you define a level of communication, frequency of reporting, etc. in your contracts? Why or why not? Q3 Has the level of communication clients want changed lately? Do they want more, less, different type(s)? Q4 What types of communication channels or tools do you use with clients? Q5 Is there an aspect of client communication that you’re struggling with/have struggled with? Did you find a solution? Q6 Do you have any tips for how to better manage client communication? Lessons learned, if you will… Q7 What do you wish clients understood about consultant or agency communication?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Duane Brown (@DuaneBrown)
Q1 what is something amazing that has happened to you in July? Q2 What percentage of your accounts are comprised of advertising on Google, Facebook or Instagram currently? Q3 Are your clients open to or interested in advertising on other networks? Q4 What is the biggest objection you hear when you propose expanding to other networks? Does it vary by network? Q5 What networks would you like to advertise on, but haven’t been able to get clients to say yes to? Q6 Have you found a particular network to be really great in a certain aspect or for a certain demographic or industry? Q7 What would you like to change about any of the other networks or platforms like Snap, Microsoft Ads, LinkedIn, Twitter, Pinterest, Quora, etc.?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020? Q2 Did you do anything in advance of CCPA to prepare your clients web sites or advertising strategies for it? If so, what did you do? Q3 Are you seeing any changes in your data that you think are a result of CCPA? Q4 How, if at all, are you adjusting your strategies now that CCPA is being enforced? Q5 Do you think it is wise to start coming up with strategies to deal with laws like CCPA being enacted in more states or even federally here in the US? Are you doing so now or plan to? Q6 Do you foresee any “unforeseen consequences” of this law or others like it that may follow suit to CCPA? Q7 What, if anything, do you think will happen relative to user privacy in the coming year?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke)
Q1 What would be the advantages of testing video on YouTube vs. Facebook?
Q2 For B2B advertisers specifically. Have you tested the new lead form YouTube feature, and if so, how did it perform? For those that haven’t. Why?
Q3 In the last six months have you experienced growth in your YouTube budget or have you launched YouTube for an advertiser?
Q4 What is the biggest hurdle for you or a brand you work with when it comes to testing or scaling the budget for YouTube?
Q5 Speaking of creative, if you’ve worked on a YouTube campaign, can you tag your creative agency or internal team? We can't run our campaigns without them... Let's give them some credit.
Q6 What are the best ways to evaluate a YouTube campaign with minimal conversion volume?
Q7 Do you have a funnel or audience strategy when testing or optimizing your YouTube campaigns?
Q8 What is the preferred length for an ad on YouTube?
Q9 I am running my first YouTube campaign, what bid type should I test?
Q10 Last Question. If you could request any feature from YouTube, what would it be and why?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by April Dunford (@aprildunford)
Q1 What (if anything) does the term "positioning" mean to a PPC marketer? Q2 I’m interested in storytelling and how we use it in a practical way in marketing. Do you use storytelling as a tool in your work? How? Do you use a structured storytelling approach? Q3 In my work as a consultant, I am often working with teams to help them think about their product in new ways. Do you find yourself doing this? How do you help teams understand that a new perspective might be needed? Is this relevant in PPC? Q4 Describe what you used to do before you used our product? What made you decide to try something else? Once you did, what other potential solutions did you look at? This helps me understand what my real competitors are - including status quo
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)
Q1 Let's start with ad copy. Other than Headline 1, what ways are you using ads for local ppc campaigns Q2 Along the lines ad adcopy, what are your strategies for ad extensions. We a lot talked about extensions earlier this month, what are your go-tos for local campaigns Q3 Let's talk campaign structure/strategy. How are you focusing on areas that may outperform others? Q4 Along the lines of account structure, do you typically target by zip, city/town or radius? (Yes, it depends is a valid answer :) ) Q5 Let's talk keywords. Do you tend to run your keywords in your area without town names, with, or both? eg - Philadelphia furniture store vs furniture store Q5.1 Does anyone run JUST local terms and not core terms. I don't think there is enoigh traffic in most cases to warrant that (unless a small budget), but curious if anyone does it Q6 Switching over to defence, how aggressive are you with adding negative locations (if at all) and negative town names? Q7 Final question - How aggressive are you with local landing pages as far as "per area". Do you have multiple LP's for each zips, groups of areas, etc. Feel free to mention any local ppc LP tips
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Which platforms do you find have the best support right now? (Worst is the next Q). Q2 Which platforms do you find have the worst support right now? Q3 If you need support for a Google Ads issue, what do you do? Anything outside the platform? Q4 If you need support for a Facebook or Instagram issue, what do you do? Anything outside the platform? Q5 If you need support for a Microsoft Ads or LinkedIn Ads issue, what do you do? Anything outside the platform? Q6 If you need support for other networks (Snapchat, Pinterest, Twitter, Quora, etc.) what do you do? Anything outside the platforms? Q7 If a genie could grant you one wish for ad platform support, what would you wish for? I know many of you will have more than one wish to share too!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)
Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns.
Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance?
Q3 What extensions did you used to have in your accounts that you miss? The extensions that got away...
Q4 Let's talk strategy, what are some cool ways you are utilizing ad extensions? Q4.2 And are you testing any new strategies or ad extensions, but don't have results just yet?
Q5 What's your biggest constrain, pet peeve, etc, regarding ad extensions?
Q6 When planning out your adcopy and extensions, do you tend to repeat some calls to action (eg - free shipping, free consults, etc) or do you have separate CTAs for all ads and extensions
Q7 Any Extensions on your PPC Wishlist?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Have you noticed that keyword matching has gotten worse (matching to more irrelevant or questionable things) in Google Ads lately? If so, what are you seeing?
Q2 Does match type seem to have any bearing on how queries are being matched on Google Ads?
Q3 What are you doing to try to mitigate the impact of the looser matching that seems to be happening in Google Ads?
Q4 Is the continued fuzzying up of keyword matching in search changing your strategies for search? If so, in what ways? If not, why not?
Q5 What kinds of audiences are you using currently in Facebook – broad, interest, lookalike, all of the above?
Q6 Have you found that Facebook is “picking winners” more lately when it comes to the demographics it is serving ads to? Is it showing a lot more to women, for example, or a certain age group despite your targeting?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Have you paused any or all of your advertising in light of the protests and related events unfolding in the US and across the world? Why did you pause or not pause? Q2 Are clients asking for advice about how to handle their marketing in this climate? If so, what are they asking/saying? Q3 Are you uncomfortable with anything you’re being asked to do or not do within the accounts that you manage? Q4 What, if anything, do you want to see from brands right now? Q5 How do you feel about being in advertising right now? Q6 What can we, as a community, do to try to have a positive impact right now?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well? Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well? Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed? Q4 Where do you find inspiration for ad copy? Q5 Are there ad copy tests that you want to run, but have not been able to? Why were you not able to do the testing you wanted to? Q6 What is your process for creating new ad copy? Do you do a bunch of full ads at a time? Create a lot of components you can mix and match? Something else? Q7 What is your biggest frustration with creating ad copy? Q8 If you could change something about the platform’s rules or limitations on ad copy, what would it be and why?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What do you think the economic impacts of the pandemic are going to be? How long do you think they will last? Q2 Assuming that we are in for at a minimum, lengthy economic volatility, what is your plan to manage that in your practice/business? Q3 Will you be shifting your offerings, adding or learning new skills/services, etc. as a result of the current situation? Q4 How do you think the lasting economic impact will affect the agency/in-house pendulum swing? Q5 Do you think clients will want to have more of a “one stop shop” experience for all things digital for a while? For good? Is being specialized in PPC a viable business model going forward, at least in the shorter term? Q6 Are you/will you be doing anything differently to find and sign new clients if a recession lingers? Q7 Aside from the economic aspects, how else does the pandemic impact what you’d otherwise do when facing rough economic conditions?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How long, on average, have you been working on the accounts you have right now? Q2 How do you find new ideas to try in your accounts? Do you have different sources for campaigns in different platforms? Q3 Is there a new idea you’re working on now? Q4 Do you find that clients are resistant to new ideas or things to try? Does it happen more frequently for any particular platform? Q5 Do you find that you are hesitant to try new ideas? If so, why do you think that is? Q6 Is there something new you really, really want to try right now? Q7 When trying a new idea, what timeframe to you generally give yourself to decide if it is worth continuing or trying in other accounts? Q8 Is there an idea or the start of an idea you have that you haven’t quite formed into something you can do yet? Can we help with that?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you seeing spend increase in any of your accounts? If so, which industry or industries? Q2 Are you seeing better conversions in any of your accounts? If so, which industry or industries? Q3 How are CPCs in your accounts? Up? Down? Steady? Q4 Are you using any Smart bidding or other automated bidding strategies? How are they holding up? What industry or industries? Q5 Anything else you’ve noticed in the past week that’s interesting? Q6 With conferences on indefinite hold, how do you plan to keep up with professional development in the coming year? Q7 Are there resources you could really use right now that just don’t seem to be available? Q8 Are there resources you’ve found or use now that you love? Please share!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What do you think about Facebook rolling back the forced CBO (campaign budget optimization)? Will this change anything for you? Q2 What do you think about Google Shopping announcing that they will now offer free listings for any business in the Shopping tab? Will this change anything for you? Q3 What do you think about the Google Ads advertiser verification program? How do you envision this going for your clients/company? Q4 What do you think about the COVID grant programs announced by Google and Facebook? Q5 What do you think about the new targeting options in LinkedIn – company growth rate and company category? Q6 More Google Ads changes – web links in the formerly “call only ads”, columns can sync across accounts and shared budgets come to Editor – thoughts? Q7 Quora revamped their interface last week – have you used it yet? Thoughts?
---Get all links to the updates at mindswan.com/ppcchat---
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Many #ppcchat freelancers have lost clients and will have to re-build their client bases. What is your best strategy for getting clients? (Specifics.) From @stevegibsonppc
Q2 Do you have any tips for B2B lead gen targeting in FB? (Starting initial targeting, optimization, set up, type of ads etc...)? From @360vardi
Q3 Curious if anyone has played with Video Builder yet? From @JanineSEM
Q4 Tips for viewing multiple conversions in Facebook Ads? From @Mel66
Q5 In a lot of categories, average CPC should be lower because of reduced demand, right? How do we take advantage (do far, it doesn't seem as easy as it sounds)? From @jondenunzio
Q6 Facebook lookalike stacks - are you using them (see image for example)? What is performance like? From @RyBen3
Q7 What do you all think about Facebook backing off of the forced CBO? From our leader
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Q1 Let’s start by checking in on how things have changed for you and/or your clients over the past week – what are you seeing? Q2 What do you think will be impacted the most after this is all over in PPC? Why? Q3 What do you think will be not impacted or least impacted after this is all over for PPC? Why? Q4 Do you think in the aftermath of COVID-19 the agency vs. in-house cycle will swing big in either direction? Why? Q5 What do you hope will happen in PPC in the post pandemic time? Q6 What do you hope clients take away from this time when it comes to PPC and digital marketing?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Have you noticed any trends in the PPC advertising you’re seeing in the past few weeks? Types of ad, messaging, etc. Q2 Have you seen any ad campaigns that you thought were really great in the past couple of weeks? What made them great in your opinion? Q3 Is there a theme you can find in the campaigns that you find positive or effective on you as a customer/consumer right now? Q4 Have you seen any ad campaigns that you thought were really awful in the past couple of weeks? What made them awful in your opinion? Q5 Is there a theme you can find in the campaigns that you find terrible or with poor messaging for you as a customer/consumer right now? Q6 Have you changed anything that you’re doing in your accounts in the past week? What motivated the change? Q7 Where are you finding inspiration these days for your PPC campaigns?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler @amaliaefowler
Q1 How are you doing, really? Q2 How have you seen communication change during the last two weeks. More emails? Less emails? More questions? Radio silence? Q3 Given the uncertainty of the current environment, are you making changes to how you communicate? If so, how? Q4 What communications have surprised you in this time in a positive way? What do you hear from clients/see them doing in this time that's been positive and unexpected? Q5 We've all had to change strategy, we've spent a couple chats talking about that in specific - how are you communicating these changes? Given the time of the month we are at currently, how are these changes affecting your reporting? Q6 How have things changed with internal conversations for you? With employees, stakeholders, other vendors, even other #ppcchat friends? Q7 Anything funny comms wise to share? Anything your partner/kids/dog/parents/clients have done or said that you've found particularly hilarious? Q8 How can the PPCchat community support you during this time? How are you able to offer support, if you don't need it yourself? www.youtube.com/watch?v=qTbl4BC8N…&feature=youtu.be
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How is your PPC work being impacted by the economic news and/or the coronavirus this week vs. last week? Q2 Have you changed any strategy or put anything into place over this past week? How is it working? Q3 Are client attitudes, questions and/or expectations changing in the midst of all this? Are any asking you to reduce fees? Q4 Anything else you’ve figured out that you’d like to share with the community about how to do paid search and/or paid social advertising in this environment? Q5 Is there anything we as a community could do to help you right now? Q6 What are you doing to stay positive these days? www.linkedin.com/groups/1860470/
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Is your PPC work being impacted by the economic news and/or the coronavirus?
Q2 Have you changed any strategy or put anything into place as a result of the terrible economic news and/or the coronavirus?
Q3 What are clients saying, feeling or doing in the midst of all this?
Q4 Has this changed your strategy for yourself (your business) for Q2 and beyond? If so, in what ways?
Q5 Is there anything we, as a community, could do to help you right now?
Q6 When you just need a break from it all, what are you doing?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)
Q1 Have you started to run Snap Ads... why or why not? Q2 This is a semi Q2 but... Beyond ecom, have you ran Snap Ads for other industries? Q3 Has getting creative been a roadblock? How are you getting around it? Q4 What ad formats or channels/placements are you finding work? Channels = Snap Ads vs Story Ads. Think of those two as FB and IG....in that ads on one does not get you ads in Story placement for example. Little known secret Q5 How is performance compared to other paid social channels... FB/IG/Pinterest? A few people mentioned this to start the chat but some people may have missed their answers Q6 Any wish list for the Snap ad platform? #ppcchat
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How concerned are you about the coronavirus causing major disruptions in the world in general and specifically to your work (or daily life)? Q2 Is the coronoavirus something that is already impacting you/your clients and/or is it being talked about for planning for disruptions it may cause? Q3 What kind of impact do you think coronavirus could have on you, your agency/company, clients, etc.? Q4 Do you have any plans in place for how to deal with a major disruption like coronavirus or a natural disaster, etc.? Q5 How can we be proactive and help clients (and each other!) navigate major disruptions? Q6 Is there anything that we, as an industry, can or should do to be more prepared for a major disruption? Q7 Are you concerned about the economy right now? Long term, short term?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What type(s) of keyword matching are you currently using in your Google Ads – broad, broad match modified (BMM), phrase or exact match? Q2 Has your strategy for keywords changed over the past year with the changes to how keyword match (or don’t match, depending on your world view!)? Q3 What is your biggest challenge with the current state of keyword matching in Google Ads? Q4 Have you found any successful ways to mitigate these challenges? Q5 What are some examples of crazy matches that you’ve seen? Please provide the query and the term it matched to. Q6 Do you spend more time now with query reports and negative lists? Do you have any tools, methods or strategies that help make it manageable? Q7 If you could wave a wand and change one thing about how keywords match, what would it be and why? Q8 What do you think the future of keywords in search is?
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Q1 Are you currently a Google Partner? Q2 What was your reaction to the new Google Partner requirements announced last week, such as “at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications”? Q3 Will you continue as a Google Partner in 2020? Why or why not? Q4 What do you think a Google Partner Program should look like? Q5 Are any sites you work with being/going to be impacted by CCPA that went into effect in January 2020 (CA’s data protection law, along the lines of GDPR in Europe)? Q6 How concerned are you about entities like Chrome announcing that they will stop all third party cookie tracking and Safari’s ITP continuing to expand what it blocks? Q7 Are you actively doing anything in your accounts now to prepare for the “cookiepocolypse” as some are calling it? Q8 Where do you think the privacy vs. advertising data struggle will ultimately settle out?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you regularly perform audits in your PPC work? If so, what do you most frequently audit? Q2 What do you find most clients expect from an audit? Is there a gap between what they want and what can be delivered? Q3 Do you have a formal process or checklist you use when performing audits? Does it vary by platform? Q4 Are there things you tend to find frequently when auditing Google Ads accounts? Q5 Are there things you tend to find frequently when auditing Facebook accounts? Q6 What is the craziest thing(s) you’ve found during an account audit? Q7 If the accounts you’re auditing are a total disaster, how do you present that to the client? Q8 If the accounts you’re auditing are actually well set up and functioning efficiently, how do you present that to the client? Q9 Any general advice to share on doing audits and delivering those results to clients? Businessppc auditaudit
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, which ones? Q4 What are some things you like to try if you find yourself in that dreaded plateau phase? Does it vary by platform? Q5 What do you find, generally, is a client’s attitude about a performance plateau? Q6 Do you find that performance plateaus share any commonalities, such as length of time, a certain level of volume, etc.? Q7 What do you do if you have “tried everything” and the account or campaign just won’t budge? Q8 Do you have any theories about what causes plateaus to happen in the first place? Q9 What do you wish clients understood better about account performance over time?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you responsible for both acquisition and retention PPC campaigns? What is the rough split between the two, percentage wise? Q2 Are clients more interested in acquisition or retention on your current accounts/in your experience? Q3 What is the biggest issue you encounter when running acquisition campaigns? Does it differ by platform? Q4 What is the biggest issue you encounter when running retention campaigns? Does it differ by platform? You can answer this about challenges to even running retention campaigns too. Q5 What is your favorite strategy or tactic for acquisition goaled campaigns? Q6 What is your favorite strategy or tactic for retention goaled campaigns? Q7 Do you find particular platforms are better suited to acquisition and/or retention? Why? Q8 What is the biggest client misconception about acquisition campaigns? Q9 What is the biggest client misconception about retention campaigns? Q10 Is there anything the platforms could do to make acquisition and/or retention efforts easier?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What does “cross platform/channel strategy” mean to you? And/or do you have another term you use for strategy across different platforms/channels?
Q2 How do you go about developing cross platform/channel strategy? Do you have a particular starting point or process you use when clients want advertising on more than one platform/channel?
Q3 On average, on how many platforms/channels are your clients advertising?
Q4 Do your clients want to be advertising on more platforms/channels than they are currently? If so, how do you generally recommend they go about expanding their reach?
Q5 What do you find that you often learn on one platform/channel that can be applied to another?
Q6 Are there things you’ve found that don’t translate well between platforms/channels in your experience?
Q7 How do you go about getting a client to say yes to trying a new platform/channel that you think could be good for them?
Q8 What is your criteria for pulling back or leaving a particular platform/channel?
Q9 Are there any general tips you wish you’d known sooner about advertising across platforms/channels?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be? Q2 What is your biggest wish (or wishes) for Google Ads in 2020? Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020? Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020? Q5 What is your biggest wish (or wishes) for LinkedIn Advertising in 2020? Q6 What is your biggest wish (or wishes) for other advertising platforms (Pinterest, Snapchat, Twitter, Quora, Amazon, etc.) in 2020? Q7 What is your sleeper platform that you think will be more impactful in 2020? Q8 What are you most looking forward to in PPC in 2020? Q9 What are you most concerned about in PPC in 2020? Links: bit.ly/dot_com_bubble bit.ly/dot_com_bubble_here
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile (ahk-vee-lah)(@akvertise)
Q1 Are you actively testing Instagram specific ads campaigns? If so, what results have you seen? If not, do you plan to test them soon? Q2 Do Instagram Ads work for any niche or are there some types of businesses where it wouldn’t make sense? Q3 What challenges do you or your clients face when it comes to creating content for IG ads? How are you addressing them? Q4 Native and Expandable Stories Carousel ads have been a game changer for many of our clients. How have you been utilizing them? If so, how? Q5 Instagram Stories Ads broken out into their own ad sets perform tend to perform better. Are you grouping them with other placements or separating them? What results have you seen? Q6 Instagram Story polls are great for gathering intel and driving engagement. What are some ways you have or could use polls in your ads? Q7 Have you seen more success lately with Instagram Feed or Stories Ads? What did you find worked best for that placement? Q8 I recently spotted this very creative example that I want to create our own spin on for some ecommerce client remarketing campaigns. It not only makes it engaging for the user, it gives them an incentive to tap further and to increase the chances of a conversion. bit.ly/ig-carousel-ads
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Q1 What was the biggest change in paid search for you this year? Q2 What is something that was really positive that changed in PPC in 2019 in your opinion? Q3 What is something that was negative that changed in PPC in 2019 in your opinion? Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019? Q5 What PPC trend or topic do you NOT want to hear about again in 2020? Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success story, thing that you thought would work, but didn't, etc.)? Q7 Are there things that were on your to do list that you didn’t get to in 2019? Q8 What’s on your list for Q1 2020? (2020 PPC Wish List is the next chat’s topic too!).
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Courtney Cox Wakefield (@CourtEWakefield)
Q1 What inclusivity challenges have you encountered with your campaigns?
Q2 How do you communicate inclusivity in your PPC campaigns?
Q3 How can you integrate inclusive signals into your ads without obscuring your mainstream message?
Q4 What can you do when a user's marginalized identity isn't revealed in their query?
Q5 How do you integrate targeting into your PPC campaigns to promote inclusivity?
Q6 How have you convinced leaders or clients to invest in inclusive PPC campaigns?
Q7 Why are inclusive campaigns important to you?
Q8 How do you identity which messages resonate with marginalized parts of your audience?
Q9 hould we customize our ad copy for marginalized groups? If so, how can paid search platforms make that easier?
http://bit.ly/even_better_together https://consciousstyleguide.com/
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Q1 Do you have regular testing/experiments built in to your account processes currently? If so, what does it look like? Q2 Do you find testing/experiments easier or harder to execute on different platforms? If so, in what ways? Q3 How do you position testing/experiments with clients to get them to say yes? Q4 How do you determine what budget to request for a particular test/experiment (if you're doing something that will require designated budget)? Q5 Do you have any hard and fast rules for your test/experiments, such as how long they should run, number of things being tested, etc.? This would be a great place to explain your statistical significance thoughts for those who are uninitiated! Q6 Is there a test/experiment you’re running or have recently run that surprised you? Q7 How do you decide on things to test/experiment with in your accounts? Q8 What is the biggest objection or resistance you encounter when you suggest tests/experiments in client accounts? Q9 What do you wish clients understood better about tests/experiments? Q10 Is there anything the platforms could do to make tests/experiments easier to implement? http://bit.ly/ad-testing-tool
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Ad Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica Q1 Could you give us a background about your journey to PPC? Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks. What’s your position on this? Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing people to the homepage rather than the exact page for conversion. What’s your take on this? Q4 Can you give some clarity between Standard and Dynamic remarketing, stating the cons for each and when best to use each? Q5 Speaking about Manual bidding and auto-bidding, there are people who prefer to start a new account with auto-bidding before manual. What is your position on this and why? Q6 If you would, what’s the importance of the following in performance marketing to keep businesses profitable when considering PPC and kindly breakdown each. ROAS? LTV? LTV:CPA? and Churn rate? Q7 Lastly, What are you projections for digital marketing in 2020? and in 5 years?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How many of you were managing e-commerce accounts over the Black Friday – Cyber Monday (BF/CM) period this year? What categories are your accounts in (i.e. apparel, toys, etc.)?
Q2 Overall, how did this year’s BF/CM go, generally for your accounts?
Q3 Did you notice anything different happening during BF/CM this year? How did it impact what you did (or did not do)?
Q4 What offers performed the best?
Q5 What were client expectations like for this year’s BF/CM timeframe? Did the accounts meet those expectations?
Q6 Did anything weird happen in your accounts during the BF/CM period? If so, what? And what did you do in response to the weirdness?
Q7 If you could have done something differently this year, what would that have been and why?
Q8 What do you wish clients would do/not do for next year’s BF/CM?
Q9 What lessons from this year will you definitely take with you into next year’s BF/CM planning and execution?
Q10 What could the platforms do to make it better and easier for advertisers during this busy time?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.?
Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do?
Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts?
Q4 What causes you to reevaluate assumptions you or your team have made? How do you handle this when you realize your premise may be faulty?
Q5 Do you find it easy or difficult to take a look at your assumptions? Are you aware of the assumptions you and/or your team makes? Is questioning or challenging them encouraged?
Q6 What assumptions do you run into on the client-side of things? (Assumptions clients make).
Q7 How do you try to challenge client assumptions when necessary? Any tips to share on how to do this tactfully?
Q8 What assumption do you wish would go away forever (on our side and/or on the client-side)?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji)
Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not? Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in? Q3 What are some ways you’ve found that Microsoft Advertising does not perform well for your clients? What industries are the clients in? Q4 Are any of you currently using or plan to start using the Product Audiences or LinkedIn Profile Targeting? For what types of clients are you/will you utilize these? Q5 Is there anything Microsoft Advertising could do to help you be able to utilize it for more clients? MA webinar: bit.ly/bing-webcast MA updates: bit.ly/learn-about-bing MA suggestions: bit.ly/35oI9cm Linkedin & MA: bit.ly/linkedIn-for-ma
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus)
Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynamic Creative Testing? How has it been working? Q6 How many ads do you use per ad set when not using Dynamic Creative? Q7 What do you think is the most underrated feature in Facebook and why?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 eems like a no brainer, but do most of all of your clients track conversions? Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing? Q3 Do you have a preferred method for setting up conversion tracking? Particular tool? Q4 What is the biggest road block to effective conversion tracking for you? Q5 When a client wants to improve their conversion rate, where do you typically start/look first for opportunity? Q6 How often do you find that their web site/landing pages are a problem? What are the most common issues you’ve encountered? Q7 How do you address conversion rate optimization (CRO) road blocks? Q8 If you could have a wish granted for conversion tracking functionality, what would it be?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing remarketing for some or all of your clients/accounts? If so, on which platforms? Q2 What do you generally find are client’s expectations for remarketing campaigns? Does it differ at all by platform? Q3 What is a remarketing campaign that you thought was awesome (one of yours or one you were on the receiving end of)? What made it great? Q4 What is a remarketing campaign that you thought was awful (one of yours or one you were on the receiving end o)? What made it awful? Q5 Do you have any kind of standard practice you use when setting up remarketing campaigns? Q6 How do you handle #remarketing with small audiences/too small to remarket? Q7 What are common issues or roadblocks that prevent you from doing remarketing in the way you might want to? Have you found any solutions or workarounds for them? Q8 What do you wish clients knew/did with their web sites to make remarketing easier? Q9 Is there a feature or capability you wish was available for remarketing that currently is not available? bit.ly/g-t-m
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Kirk Williams (@PPCKirk) Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays? Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why? Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? No wrong answers here, we always need new planning ideas. Q4 2-Part Question: How have you seen Amazon in your Shopping Campaign Auction Insights Lately, and how do you expect them to act during the holiday season? Q5 How are you thinking about smart bidding solutions in Shopping Ads for the holiday season? Do you already have planned adjustments you will be making? Q6 Will creative play a role in your Shopping campaigns over the 2019 holidays? If so, how? Q7Are you running Smart Shopping Campaigns (SSC) over the holidays this year in any accounts? What steps are you taking to prepare them/think about them during the flux of the season? TALK ABOUT SSC :) bit.ly/smart-shopping-kw bit.ly/amazon_prime_sale Accronyms used: ROAS - Return on Ad Spend CVR/CR - Conversion rate DTC/D2C - Direct to Consumer SSC- Smart Shopping Campaign ML- Machine learning SIS - Search Impression Share BF- Black Friday CM- Cyber Monday SERP - Search Engine Result Page
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by AJ Wilcox (@wilcoxaj) Q1 When do you use #LinkedInAds and why? Q2 @LinkedInMktg is going on a tear with product releases. What's your favorite new #LinkedInAds feature? Q3 Of the 23 ways to target on #LinkedInAds, what's the one targeting facet you couldn't live without? Q4 If you could wave a magic wand and #LinkedInAds could do anything, what would it be? And why? Q5 What have you noticed changing in your #LinkedInAds performance over the last quarter or year? Positive or negative. Q6 How has your #LinkedInAds approach changed in the last quarter or year? Q7 What has surprised you most on #LinkedInAds? Take this any direction you want. Q8 Where do you see #LinkedInAds going over the next several years and how do you plan on using it? Q9 Bonus! Did you guys see the announcement this am about Company Pages? Admins will now be able to push messages to employees, which should help get sharing/engagement up for Company Pages! AJ's LinkedIn Course: https://www.linkedin.com/learning/advertising-on-linkedin-2/the-value-of-linkedin-ads
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL)
Q1 Are you using Google Ads/Bing scripts in your accounts? Why or why not? Q2 What is your favourite script and why do you like it? Or, if you don't have any running yet: what would you loooove to have a script do for you? Q3 When thinking about scripts, what benefits are most important to you (please rank with percentages, try to get to 100%) A> reduce manual labour B> increase account performance C> prevent mistakes D> other, namely … Q4 How do you discover new scripts? Q5 What has been your biggest WIN using scripts? Or, what are you hoping to get out of it? Q6 What is your biggest FRUSTRATION with scripts? Q7 Before you started using scripts, what was the main thing keeping you from it? Or, what is keeping you from using scripts right now? Q8 If you are already using scripts, what advice would you give others with zero scripting experience to get started? nilsrooijmans.com/google-ads-scrip…adwords-scripts/ nilsrooijmans.com/how-to-make-time…gle-ads-scripts/ greatday-event.com/2019/talks/rooijmans/ nilsrooijmans.com/free-google-ads-…e-ultimate-list/ www.takesomerisk.com/google-scripts…ce-ad-account/ www.mindswan.com/blog/the-5-adwor…ng-a-new-account
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a PPC success story that you’re really proud of? Q2 Did you do anything that might be considered unusual or against “best practices” in the process of achieving that success? Q3 Did you face any pushback during the process of getting to the successful point on that account? If so, how did you handle it? Q4 What was the biggest lesson you took away from this successful initiative? Q5 What is an example of something you tried that just didn’t work (I hate calling it a “failure” because I think we can learn from everything we do, even when it REALLY does not work!)? Q6 Were you trying something totally new to you or going against conventional wisdom or following a platform’s advice, etc.? Q7 What was the biggest lesson you took away from this unsuccessful initiative? Q8 What is the biggest roadblock you face in making your PPC efforts as successful as you think they could be? How do you try to overcome it? Q9 What piece of advice would you give someone, or did someone give you, when it comes to success or failure in PPC? business
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Q1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!). Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them? Q3 Let’s start with the dreaded limited budget as our first factor. If you don’t really have the dollars you need to not have to have budget be a limiting factor, how do you typically deal with that? Q4 Do you deal with limited budgets differently on different platforms? Q5 Tight or small geographic target areas - how do you typically deal with this? How do you get volume when target areas are very small (in the grand scheme of things)? Q6 Do you deal with tight or small geographic target areas differently on different platforms? Q7 Now for low search volume and/or niche topics. If the volume for what you’re targeting is low, how do you typically deal with that? Q8 Do you deal with low traffic volume differently on different platforms? Q9 What are some of your favourite strategies for smaller accounts?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you bid on your brand terms?
Q2 What is the biggest reason you have for bidding on brand terms?
Q3 What is the biggest reason you have for NOT bidding on brand terms?
Q4 What is your best success or worst failure experience with bidding on brand terms?
Q5 Do you bid on competitor terms?
Q6 What is the biggest reason(s) you have FOR bidding on competitor terms?
Q7 What is the biggest reason(s) you have for NOT bidding on competitor terms?
Q8 When you advertise on competitor terms, do you simply advertise your brand and its benefits and/or a promo offer or do you try to tie into the competitor in any way? Why or why not?
Q9 It was suggested by Jason Fried of Basecamp recently that Google Ads allowing businesses to bid on competitors’ terms was unethical or even possibly extortion. Your thoughts on this?
https://www.cnbc.com/2019/09/04/google-paid-search-ads-shakedown-basecamp-ceo-says.html
https://neptunemoon.net/2019/09/google-ads-doesnt-owe-you-anything-you-need-to-still-do-branding/
https://www.nachoanalytics.com/blog/airbnb-vs-vrbo/?c=102
https://officialppcchat.com/
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler)
Q1 What is your favourite thing about fall/what are you most looking forward to this season?
Q2 Let's start by discussing some positives. What works for you with regards to ad platform support (Google & Facebook mainly)
Q3 What frustrates you the most about @GoogleAds support?
Q4 Given the frustrations we as experts experience with Google Ads, what advice would you give to small businesses who lack our perspective on these situations? (Other than hiring one of us)
Q5 Facebook support, what is your biggest frustration here?
Q6 A quick jaunt into other platform land. Any thoughts on support from the other platforms (non-Google or FB)?
Q7 Philosophy time - what should support include? What exactly do we expect from support?
Q8 The platforms are big and we know change is hard. What do you wish @GoogleAds and FB knew from our side? How would them streamlining support ultimately help them gain success (read: $$$) in the end?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)
Q1 What did you all get up to this long weekend? Q2 How do you pick the bidding strategy for your Facebook campaigns? Do you have a process or a phone tree path you use. Q3 How is audience bidding different than keyword bidding? The power of 5 campaigns is real. Q4 What are some best practices those new to FB family of apps should know? Or even those looking to sharpen their skills in the coming months Q5 Lets do an AMA (ask me anything) .... though me as in the community and not literally just me. What did we not cover that you want to know about Facebook bidding? Maybe even the Facebook system in general. ASK AWAY! https://www.ppchero.com/testing-a-facebook-audience-without-targeting-restrictions/
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Google Ads has announced a few changes over the past few months, let’s talk about the end of accelerated ad delivery – do you care? Does it change anything for you?
Q2 Google Ads is also sunsetting (don’t you love that term?) showing ads average position – do you care? Does it change anything for you?
Q3 Facebook Ads will start having Campaign Budget Optimization only next month – do you care? Does it change anything for you?
Q4 Are you at all concerned about Facebook letting users block third party data usage?
Q5 Have you tried any new strategies for bidding lately? How have the worked or not worked?
Q6 Are you planning to do anything new or different heading into Q4? If so, what and why?
Q7 Any question you’d like to put before the group? --- There's been enough time to try reports out on clients for RSA's. Does anyone see a report format getting +ve reviews by clients? We're still trying to present data in way they'll like.
https://www.google.com/amp/s/www.jonloomer.com/2019/02/04/facebook-campaign-budget-optimization-default/amp/ https://newsroom.fb.com/news/2019/08/off-facebook-activity/
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you utilize one type of Facebook ad creative more than others? If so, why? Q2 Do you have a process or specific requirements you share with clients when they want to start running Facebook advertising re: ad creative? Q3 Have you found a specific cadence that generally works for Facebook ad creative in your accounts? What is the sample size of impressions you consider before deciding on the performance of an ad’s creative? Q4 What is the best length for videos in ads in your experience? What has performed well (or not so well) in accounts you’ve worked on? Q5 Have you found that different types of ad creative work better or worse with different campaign objectives on Facebook? Q6 What variables do you typically test in ad creative on Facebook? Q7 What is something that worked for you with ad creative that surprised you? How was it surprising? Q8 Any “lessons learned” type of advice you’d like to share regarding Facebook ad creative? Q9 What are the biggest challenges you face when it comes to creative assets when advertising on Facebook? Q10 What do you wish you understood better about how ad creative impacts Facebook advertising performance? Q11 What do you wish clients understood better about how ad creative impacts Facebook advertising performance?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8)
Q1 Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no )
Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and when?
Q3 When you set up accounts, do you have a particular account structure that you typically follow?
Q4 Has the impending transition to CBO changed the way that you structure your campaigns?
Q5 When you structure your ad sets, how segmented do you typically start with your ad ad sets? Do you segment ad sets by platform, device and/or placement by default?
Q6 What’s your favourite way to identify interest targets?
Q7 What’s a strategy you tried or test you ran (could be anything - bidding, creative, structure, targeting, etc) that was either wildly successful OR that was a big learning opportunity?
Q8 If you could give your top 1 or 2 best tips on Facebook Ads, what would they be?
Acronyms Key: ABO - AdSet Budget Optimisation ATC - Add to Cart CBO - Campaign Budget Optimisation DPA - Dynamic Product Ads LAL - Look-a-likes LLA - LookaLike Audience RF - Reach Frequency RM - Remarketing SV - Store visit VC - View Content VV/PPE - Video View/Page Post Engagement https://www.quora.com/What-is-CBO-campaign-in-Facebook-ads
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez
Q1 What are three of YouTube Advertisings biggest benefits Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see). Q3 Can you do B2B on YT? Q4 What's the best way to do lead generation with YouTube? Q5 How can smaller advertisers (in the grand scheme of YT thresholds) get some momentum going? Q6 Is there a particular client/time someone would not recommend a YT campaign? Q7 Are there any good competitor research/spy tools for YT ads? Q8 What are some resources (besides following you all on Twitter) that you recommend for learning about YouTube Advertising? https://support.google.com/adspolicy/answer/143465?hl=en&ref_topic=3123080&visit_id=1-636657990753493305-2723494848&rd=1 https://docs.google.com/presentation/d/1I5di9Vb_iGikMImFoFP9_8odyJ-P7fGPWoD6JJXE67A/edit#slide=id.g46e43975e3_0_10
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)
Q1 Summer is half over... how are your summer goals going? Anything coming up special in August?
Q2 Who has started to talk about Black Friday (BF)?... could be just with yourself, wider team or if you are agency side...with your client.
Q3 What's your process starting when you do start to plan for BF 2019? Do you look at last year's data at all?
Q4 Any interesting successes you saw last year, that you want to try and build on this year? Sharing is caring in 2019
Q5 What do you hope to see out of BF/CM this year? Could be a feature from tech/ad platforms or maybe you have a wish for your clients. We are less then 4 months away from BF!
https://edited.com/blog/2019/06/retailers-the-data-you-need-to-prep-for-black-friday/
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)? Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing? Q3 In your experience, how likely has it been for different parts of the overall marketing team to actively work together? Please include if you’re agency or in-house and how many years you’ve been in PPC in your answer! Q4 Is there data that you don’t have access to that you wish you did from other parts of the marketing team? Q5 Is there data you have that you wish that other teams would ask for and utilize in their efforts? Q6 Have you learned anything from another part of a marketing team that has changed or improved the way you think about or implement PPC? Q7 What do you wish other parts of marketing teams understood about PPC that they often don’t understand?
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PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem)
Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using them a lot or just testing them a little Q2 Many of you may be testing them on your own, but I also wanted to get a feel for how much pressure the agency-folk are getting from their reps, and why you think (in your opinion) that is.
Q3 We'll get into some of the negative aspects of RSAs in a minute, but first, let's focus on the positives. Let me know what you like so far.
Q4 And as a quick follow-up, are you seeing RSAs outperform ETAs (from a conversion standpoint), even without knowing which specific combination?
Q5 Okay, diving into the negative side, what's your biggest issue (or issues) with RSA's so far.
Q6 A few mentioned already (feel free to repeat) - Anyone have any strategies, theories or tips they are using/testing with RSA's they want to share
Q7 [skipped]
Q8 Are you using all title and description lines in RSA's?
Q9 If Google had full transparency on the ads (conversion data, CTR, etc) by combination, would you be more likely to use these ads?
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PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by
Duane Brown (@duanebrown) Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all went away. Q2 Who's doing Amazon and what sort of brands are you working with on the platform? Q3 Which tactic are you finding most effective in Amazon? Time to dish and help your fellow #ppcchat people out... Q4 What does everyone think of Amazon buying Sizmek? Q5 What do you wish Amazon would release in 2019? Could be a feature, product or access to a data set or report...NAME YOUR ONE AMAZON AD REQUEST! https://www.adweek.com/programmatic/what-amazons-intention-to-acquire-sizmek-means-for-the-advertising-industry/
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem PPC (@azeemppc)
Q1 In terms of your own self-development, how important is attending a conference to you, and why? Q2 Which talk have you seen at a conference that has really inspired you with great takeaways to apply in your current role?
Q3 If you've spoken at a conference - what motivated you to apply? If you've never spoken, would you consider it, and why?
Q4 Do you make time for your own development, and how?
Q5 What are you currently learning about? (This might be a good way to connect with others in the space who have already been there/learnt it...)
Q6 What one thing would you suggest that employers should do, to encourage self development?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler)
Q1 How did you get into PPC?
Q2 What do you wish you knew in the beginning that you know now? What would you tell Day 1 you?
Q3 What has been the biggest learning experience for you in your career - either a specific event, or client, or experience, etc
Q4 What do you think education programs are missing or lacking in regards to digital or PPC?
Q5 What advice do you have for someone interested in pursuing a career in PPC?
Q6 What advice do you have for someone interested in pursuing a career in PPC?
Final Thoughts
Podcasts: - Art of paid traffic, - The PPC show, - FB Ads with a Twang, - Age of Persuasion, - Professional AF from @dianakander - Recode Decode from @karaswisher - MarTech podcast - Akimbo (Seth Godin) - The Brainfluence - Experts on the Wire (SEO) - Growth Marketing Toolbox - Hidden Brain - Inside Intercom (product marketing) - Social Media Marketing - Grow with Quora ;)
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin)
Q1 How many of you are running YouTube campaigns today?
Q2 In your opinion what is the role of YouTube ads? Where do they fit in marketing strategy?
And yes I said the S word... we need to think that way more
Q3 What Percentage of YouTube spend goes towards Top Of Funnel vs Bottom of Funnel aka Prospecting vs Remarketing?
Q4 If you are running Top of Funnel YouTube do you run it in the same account as your search? Why or why not?
Q5 What are your favorite targeting options for YouTube?
Q6 Are you more or less likely to run more #YouTube campaigns after the chat today?
http://www.clixmarketing.com/blog/2018/12/20/1000-kids-youtube-channels-to-exclude-from-your-video-campaigns/
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever.
Q2 How much of a role does automation play in your PPC management?
Q3 Do automations save you time or do they take up more time in testing, monitoring, explaining?
Q4 What automations work well for you? Any must-haves that everyone should implement?
Q5 What automations don't work well for you? Have you found tricks to make them work or did you give up?
Q6 What technologies or tools have you tried for automation? BQML, AutoML, Scripts, API, ...?
Q7 ??
Q8 What is the one automation you would die to have access to?
Q9 Is there any PPC task you feel you will never trust to automation?
https://www.amazon.com/Digital-Marketing-AI-World-Futureproofing-ebook/dp/B07QNMKK2L
https://www.hanapinmarketing.com/hero-academy/?utm_source=Optmyzr&utm_medium=Social&utm_content=Hero%20Academy
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly).
Q2 In Google Ads what historically has been your preferred geo targeting setting? Why?
Q3 Do you expect the change in the way you can target geography in Google Ads to impact you or your clients? If so, how?
Q4 Do you use similar geo targeting on other platforms? Why or why not? Which are similar or different?
Q5 Do you have any practices you employ to try to keep geo targeting limited to where you actually want it (on any platform)?
Q6 Do you regularly monitor location data for your campaigns (on any platform)?
Q7 Do you find that you are geo located correctly by search engines, web sites or social platforms? If not, does that concern you as an advertiser?
Q8 Is geo targeting something you would trust machine learning to figure out for you? Why or why not? Does your answer vary by platform?
Q9 If you could magically change one thing about how you’re currently able to geo target campaigns on any platform, what would you do?
https://neptunemoon.net/2019/06/google-ads-makes-a-major-change-to-location-targeting/
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really difficult and/or something that seemed like a giant roadblock?
Q2 When you run into something that seems impossible or there is a major roadblock in your way, what do you generally do?
Q3 What is your biggest roadblock or "in need of a workaround" frustration right now?
Q4 How do you handle it when a platform (I’m looking at you @facebook ) goes down for a day or more?
Q5 I know a lot of you have been really frustrated with the level of “support” that @GoogleAds seems to be providing these days… how do you work around that?
Q6 Do you build any time into your projects/contracts/regular schedules that assume there will be some time needed to deal with "nonsense, not of your doing"?
Q7 What if your client (or team if you’re in-house) is the roadblock? How do you handle that?
Q8 Is there anything going on for you right now that you could use the power of the #ppcchat minds to help you get around?
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Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most significantly? Q3 What feature or change by Google Ads has felt like a step backwards? Q4 What feature or change by Google Ads has made your work easier? Q5 If you could request a new feature or change for Google Ads, what would it be and why? Q6 What are your predictions for their announcements at this year’s Google Marketing Live event? What do you think they will be rolling out? Q7 If you were talking to a Google Ads product manager, what would you say to them? Q8 What are the things you most want to know from Google Ads about where their product is headed? (I will be at the event next week and will ask as many questions as I can for us!). Register for Google Marketing live here: t.co/2YkRAiHceW
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler)
Q1 What do you do when a client/boss says "why can't see my ads anywhere?"
Q2 When a client wants to connect 'every week' or 'every day' to discuss results and/or make changes, how do you handle that?
Q3 "The data in [insert platform - Facebook] doesn't match the data on my Analytics/Custom Dashboard. Why?"
Q4 "I don't want to bid on our brand name, its a waste of money
Q5 "I want to run video but I have no video, you do video right?" OR "I want to run this video sends you awful video you would not ever run."
Q6 When a client disagrees and INSISTS on running something you don't want to do because it doesn't align with best practices, what do you do? What script do you use? And how do you protect yourself from the results?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what you do)? If so, how often do you do it?
Q2 What kinds of “spring cleaning” things do you do?
Q3 Are there things you think about doing, but don’t quite get around to doing to “spring clean” accounts?
Q4 Are there any tools you use for “spring cleaning” type tasks that you love?
Q5 Do you have processes in place that are essentially constantly “spring cleaning” accounts? Like Roomba for PPC?
Q6 Are there areas that you wish you had more time to devote to that would make accounts more tidy and/or efficient?
Q7 What is one “spring cleaning” type PPC task that you detest?
Q8 Do you have any suggestions for how the platforms might “spring clean” themselves?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.? Q3 Do you have different pricing models for different types of projects, work or platforms? Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how? Q5 Are there aspects of your pricing structure that are working really well? Q6 Are there aspects of your pricing structure that are NOT working very well right now? Q7 Are there things that you regularly do in the course of your work that you think clients undervalue? Q8 Are there pricing practices you’ve come up against that you felt were problematic? Q9 If you could change anything about the way PPC services are sold, what would it be?
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PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you currently doing advertising on any display networks? If so, which ones? Q2 What types of campaigns are you running on those networks? Q3 What is working well in display for you right now? Q4 What is NOT working well in display for you right now? Q5 Has client interest in/desire for display changed over the past year? If so, in what ways? Q6 Do you wish you were doing more display? Why or why not? Q7 What is the best thing about running display campaigns, in your experience? Q8 If you could change anything about how display campaigns work, what would it be?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it?
Q2 Where is most of your PPC work focused – TOF (top of funnel), MOF (middle of funnel) and/or BOF (bottom of funnel)?
Q3 Do client expectations vary based on the part of the funnel you’re targeting with a particular initiative? If so, in what ways?
Q4 What do you find to be the best strategies and tactics to use when targeting TOF type traffic?
Q5 What do you find to be the best strategies and tactics to use when targeting MOF type traffic?
Q6 What do you find to be the best strategies and tactics to use when targeting BOF type traffic?
Q7 Do you find the concept of “The Funnel” to be problematic? If so, how? If not, why not?
Q8 If you could change one thing about how clients perceive any aspect of “The Funnel” what would it be?
Q9 Is there a better model than “The Funnel” that you wish was more widely known and/or adopted?
https://go.forrester.com/blogs/15-05-25-myth_busting_101_insights_intothe_b2b_buyer_journey/
https://blog.hubspot.com/marketing/our-flywheel
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyse
Q1 Are you running app campaigns right now, on any platform?
Q2 For those who have run App campaigns, what was your biggest challenge getting started with ppc for apps?
Q3 Google UACs have changed a lot since the beta. With no placement reports and limited data, how do you make your clients feel safe using them?
Q4 Tracking! What do we like about Tune, AppsFlyer? Firebase? what is our favourite app tracker and why?
Q5 ??
Q6 what advice or tips would you give someone ready to start their first app campaign?
Q7 what is your biggest app challenge right now? tracking? siloes? expectations? ux?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 How would you sum up the first quarter of this year? Has it been about the same as Q4 of 2018 or different? Similar to Q1 of 2018 or different? If it has been different, how so?
Q2 Have you done anything new this quarter? How is it going?
Q3 Have you retired or stopped doing anything this quarter? If so, why and how it is going?
Q4 What, if any, changes (by the platforms) have impacted you this quarter? How so?
Q5 What is something you had hoped to try or implement in Q1 that you did not get to do? Will you do it in Q2?
Q6 What is your attitude about Q2 – are you seeing things in your advertising industries that make you feel positive or negative about the coming quarter? Why?
Q7 What is your biggest concern heading into Q2?
Q8 What are you most excited about heading into Q2?
https://searchengineland.com/bing-ads-will-serve-all-yahoo-search-ads-in-new-microsoft-verizon-media-deal-310651
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Kirk Williams (@PPCKirk)
Q1 Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat?
Q2 Let's talk P12Mo Shopping Ads changes. What is new or notable that you think is worth calling out in Shopping Ads (late 2018 or upcoming 2019 changes accepted!).
Q3 Are you testing bidding automation solutions in Shopping Ads? Any takeaways or learnings to share with the class? What do you love, what do you hate about what you have tried?
Q4 In the brave new world, do you still find advanced manual bidding/segmentation strategies (or others) like Query Filtering to work for you in Shopping? Share your findings!
Q5 It's Smart Shopping time! What are your thoughts? Like or dislike? Explain your answer.
Q6 Prediction Time: If Smart Shopping / New UI happened in 2018, what do you think will be the biggest change to Shopping Ads in 2019?
Q7 What do you think of Google opening up PLAs to appear in organic search? What impact do you see this having on paid Shopping Ads, if any?
Q8 For those who run Shopping on Bing as well, what is something you like about Bing Shopping? What is something you would like to see changed?
https://webmasters.googleblog.com/2019/02/help-customers-discover-your-products.html
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)
Q1 What's the best part and highlight of your weekend?
Q2 Does everyone know what customer retention is? How do you explain it to others in marketing, your boss/client?
Q3 Do you do customer retention for brands you work on now? If you said no, what is stopping you? For those who said yes, what are some of the industries you are doing this for? Curious what we will hear outside of e-commerce which is a given.
Q4 For my B2B peeps today, what are you finding works best with retention? Is it cross-selling or up selling? We will get to you ecom/B2C folks next... don't worry, can't let me B2B fam not get some love today.
Q5 For ecom, what are you finding works well? Time to find your tribe with this question.
Q6 Are you combining what you do in paid ads retention with email or organic social? I know Klaviyo email marketing is a huge player in this space. I have not used them though
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and would you attend again? Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not? Q4 What makes for a great search conference experience for you? Q5 What makes for a great presentation by a speaker for you? Q6 What makes for a bad experience for you at a conference or event? Would that experience keep you from attending again? Q7 It feels like there are a million conferences these days, but even so, are there aspects of PPC that you wish were covered more at events? Q8 What topics are you sick of hearing about? Q9 If you were designing you own search conference event, what would your priorities be for the event? Q10 If there is anything you would want conference/event organizers to know that you have not already shared, go for it now!
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly? Q2 What is the one PPC tool that you absolutely could not live without and why? Q3 Is there a tool you’ve heard about but not had the chance to use that you’d really like to? What is keeping you from trying it? Q4 Is there a tool that you did try but either didn’t like it, couldn’t understand it or just generally had a hard time with? Why? Q5 For existing tools, are there any features or functions you wish they had (tag the tools!) and why? Q6 What is missing in the world of tools for PPC pros? What is on your wish list for a tool? Q7 Is there anything in particular that makes you more or less likely to try a new tool?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon) Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, why not? Q2 Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)? Q3 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the best? Q4 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the worst? Q5 What is your biggest concern regarding privacy and advertising? Q6 Do you think ad blocking technology should be of concern to digital advertisers? And, do you use it personally? Q7 If regulation will be coming to the digital space regarding people’s data, what do you think is the most important aspect to address? Q8 Are your views on privacy and advertising different as an individual and as a digital marketer? If so, where do they diverge? spreadprivacy.com/do-not-track/ www.bbc.co.uk/news/technology-46944696
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon) Q1 What, if anything, are you currently using automation for in your PPC work? Q2 Where and how is automation working really well for you? Q3 Where is automation NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!) Q4 What is your biggest frustration with automation in PPC? Q5 In light of Google Ads new initiative to start doing things in accounts “behind the scenes” automatically (unless you opt out) – what would you like them to tell them as PPC professionals? Q6 What areas to do you wish that platforms would do better with automation? What would be most helpful to you? Q7 What areas to do you wish that platforms would stay away from when it comes to automation? searchengineland.com/google-tells-s…agement-310931
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater) Q1 What types of advertising are available on Quora Q2 How does ad targeting work on Quora? Q3 What type of companies are using Quora currently? Q4 What makes a successful Quora campaign Q5 Why should my company advertise on Quora. Q6 How many of you participating today are either currently using Quora for advertising or have definitely plans to in Q1 2019? Case studies: https://marketingland.com/how-to-use-quora-ads-for-big-results-in-every-step-of-the-funnel-243852 https://quoraadsupport.zendesk.com/hc/en-us/articles/115000987792-How-do-I-retarget-visitors-to-my-website- https://business.quora.com/Retarget-Users-Who-Have-Shown-Interest-in-Questions-on-Quora https://quoraadsupport.zendesk.com/hc/en-us/articles/115010466208-How-do-I-install-the-Quora-pixel- https://business.quora.com/AdStage-finds-high-quality-leads-by-advertising-on-Quora https://business.quora.com/Instapage-acquires-quality-subscribers-through-Quora-Ads
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PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)
Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing?
Q2 What are your clients’ attitudes and expectations when it comes to attribution? Do you try to educate them on what can and cannot be done?
Q3 Where is attribution working really well for you? And how is that happening?
Q4 Where is attribution NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!)
Q5 What is your biggest frustration with attribution?
Q6 Are there tangible things, in your opinion, that the platforms could do to make attribution better?
Q7 Are there general expectations about what the current capabilities of attribution that you wish would just go away?
Q8 If a genie could grant you one wish re: attribution, what would it be?
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Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year
Q2 Twitter Poll. Do You Budget Plan With Clients/Internal team/your boss? Click the tweet if you are on mobile/desktop if you don't see i BTW, HOSTING IS HARD. Keeping up with y'all is my workout today
Q3 If so, why do you do it? If Not, why not? Especially I want to hear from the Nos... so our collective braintrust can help you do it in 2019. Budget planning and excel sheets are SEXY!
Q4 What is/was Your Current Process for figuring out this years budget? We heard from one person in ecom they use ROAS to help. What do y'all who don't do ecom do?
Q5 Great to see some of y'all mention testing as that was my next question. I'll tweak the ask. How much of your budget do you usually put towards testing?
Q6 May be our last questions of today's chat. I see a few of you mentioned testing new channels. What are you top 2 or 3 channels you want to test in 2019 and why?
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PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)
Q1 If Santa could make just one PPC wish come true for you in 2019 – what would it be? (This could be very practical or totally pie in the sky wishes).
Q2 What do you most wish that @GoogleAds would do or not do in 2019 & why?
Q3 What do you most wish that @facebook would do or not do in 2019 for advertisers and why?
Q4 What do you most wish that @BingAds would do or not do in 2019 & why?
Q5 What do you most wish that other platforms like @LinkedIn @Twitter @Quora @Pinterest would do or not do in 2019 & why?
Q6 What is something you want to learn more about, start doing or get more skilled at in 2019?
Q7 What do you wish you could do way less of in 2019?
Q8 Final thoughts on 2018? Last plea for things to be different in 2019?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Elevated Marketing (@elevatedmrktng)
Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients? Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done? Q4 What platform/software (maybe just email) do you use to give your metrics? Does anyone automate reports to clients? Sorry, we have a lot of questions! Q5 - whoops Q6 Do you do in person/online-camera share/ video sent/ by email only? Q7 How much time do you feel/or actually know is spent on reporting? Q8 Do your clients ever ask questions/want metrics all month long? If so, how do you manage productivity and burnout? Q9 Double whoops... Q10 Do or does your company count reporting time in your billing structure? Q11 For the multi-channel folks, do you use a platform like Google analytics to show all channels or do you report from the platform? Q12 What’s one metric you wish you could stop reporting on? Q13 OPEN FLOOR, what question(s) do you want to ask the group on reporting?
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Q1 Have you been through a downturn cycle before? If so, when and how did it impact you?
Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing?
Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it?
Q4 Are there ways that you change your account strategy or management if the economy slows down significantly
Q5 What is the worst thing a client could decide to do during a downturn?
Q6 If you could tell clients one thing that they should be doing (or not doing) and/or thinking about now as a downturn is becoming a bigger possibility in 2019, what would that be?
Q7 For those who have been through this type of cycle before, what are some things you wished you knew now that you might not have known then? If you have not been through this, what would you like to know from those who have?
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Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword?
Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is it here? How do you/your team plan to deal with it? Will this be the year someone finally develops a drinking game?
Q3 Amazon, Quora, and other alternatives to Google Ads & Facebook. Hot or not?
Q4 Attribution modeling. Are we going to see continued movement away from last-click?
Q5 Video! The topic of last weeks #ppcchat - hot or not? Do you use it now? Do you intend to use it more next year?
Q6 Changing gears. What was something that surprised you in 2018 that you didn't expect?
Q7 We have time for one more quick one. Make your own 2019 predictions!
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PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah
Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Instagram? ➡️ If so, are you seeing success over static image counterparts? ➡️ If not, how come?
Q2 Sounds like creating video is a top one. What are some of the biggest challenges that you are facing when it comes to Facebook and Instagram Video Ads?
Q3 FB recently launched their Video Creation Kit in the ad level where you can use images & easily create your own video ads using special fx. Have you tested it out yet? Great for launching while waiting for new client video assets or if your clients don’t have any
Q4 While we have many variables in play, from campaign objective to our audience targeting, overall, have you seen more success using longer or shorter duration video ads? What time length has been the most successful for you?
Q5 What are some of your favorite video creation and editing tools/apps/software?
Q6 oopsy - missed out.
Q7 Did you know? According to DigiDay, 85% of Facebook videos are watched without sound. How are you overcoming this hurdle, to get your message across visually, textually, and acoustically?
Q8 What metrics do you use to determine the success of your video ads?
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Q1 PPC Efficiency is broad, so expect lots of follow-up questions. Q2 In what areas are you struggling with efficiency? Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less efficient? Q4 How are you tracking your efficiency? Q4.1 For spend efficiency, where are you getting the "truth"? Heard GA so far. Q5 What tools do you use to improve your efficiency? Q6 Already hearing a little chatter about this, but what effect is automation having on your efficiency? Q7 Last question, what is the one piece of advice you'd give a new person in PPC on this topic? Be specific.
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PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng)
Q1 Since there are so many variations on what attribution means…... let's start with how would you describe the term “attribution” as it relates to paid ads? Q2 Is attribution a metric you currently use to determine the success of different paid ad channels? Is so, how do you use it? Q3 Which attribution model in Google ads do you use the most and why? Last Click, First Click, Linear, Time Decay, Position based or Data-Driven? Q4 Which attribution window combination do you use the most in Facebook ads and why? The default (1-day view and 28-day click) or do you change it? If so what do you use and why? Q5 What challenges do you have when it comes to multi-channel (for example Facebook vs Google ads) attribution and how have you overcome those? Q6 Since attribution isn’t perfect, how do you weigh its importance to other metrics you look at? Q7 How does attribution affect your budgeting across multiple paid channels? How often do you "shift" money from one channel to the other based on attribution Q8 Urrmmmm Q9 How are you currently using the Google ads attribution tool? Q10 What is your main platform for showing data for attribution? (for example, do you use Google Analytics or another platform?) Q11 Do you use and talk about attribution by channel with your clients?
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PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk)
Q1 What is something you are doing differently this year than any other year to prepare for the holidays?
Q2 When do you expect to begin ramping up budget and bids for the holiday season? (or have you already?)
Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? Do you have a specific process beyond “It depends”?
Q4 LEAD GEN FOLKS! How do you typically prepare for the holidays? Is this a low-point in the year seasonally, business as usual, or do you see a bump as well?
Q5 What percentage of your PPC budget is going to search, and what percentage to social in Q4 2018? Is this a change from 2017?
Q6 Do you have a dedicated Amazon holiday plan for this year? Roll call for agencies actively managing Amazon ads for clients (or in-house brands). Any interesting tidbits to share?
Q7 Do you believe this year will be different in some way for holiday consumer behaviour? If yes, how so and/or why?
Q8 If you could give 1 piece of advice for holiday prep for a noob PPCer, what would it be?
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Q1 What is a “challenging scenario” you face regularly? Examples could be: limited budgets, super competitive industry with sky high CPCs, inability to use tags, etc.
Q2 What is the best workaround you’ve come up with for your challenging scenario? And, does it work regularly/in more than one situation and/or on more than one platform?
Q3 Which type of challenging scenario do you find easiest to manage or find success with and why?
Q4 Which type of challenging scenario do you find most difficult to manage or find success with and why?
Q5 Has there ever been a scenario that you just could not make work or get the results you were looking for? What was the main barrier?
Q6 When you’re faced with a challenging scenario, what is your game plan? How do you tackle it? What’s your process to try to figure it out?
Q7 Is there one kind of challenging scenario that you just really, really dread? Or one you would turn down a project/client over?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Amy (Hoffman) Bishop (@Hoffman8)
Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why? Q2 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Paid Search campaigns? Q3 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Remarketing campaigns? Q4 Do you use the multi-channel funnel reporting? How does it influence your strategy & how do you communicate the info to stakeholders? Q5 If you had a magic wand, what’s one thing you would change about Google Analytics?
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PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)
Q1 What is your favorite “secret weapon” when working in Google Ads?
Q2 What is your favorite “secret weapon” when working in BingAds?
Q3 What is your favorite “secret weapon” when working in Facebook Advertising?
Q4 What is your favorite “secret weapon” when working in LinkedIn Advertising?
Q5 What is your favorite “secret weapon” when working in YouTube Advertising?
Q6 What is your favorite “secret weapon” when working in other platforms, such as Pinterest, Twitter, Quora, Reddit, etc.?
Q7 What is your favorite “secret weapon” when working on competitive research?
Q8 What is your favorite “secret weapon” when working on reporting? Bonus points if your answer is something besides "Excel".
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Azeem Ahmad
Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached search query mining, and your strategies around campaign builds?
Q2 We’ve just been given the news around same meaning variations. A lot of us responded in different ways, some positive and some negative. What’s your take on this update?
Q3 Are you increasing your reliance on audiences/demographics/other avenues (share which ones) now in your PPC strategies?
Q4 If you’ve been using scripts to help maintain your control over match types, how effective have you found them?
Q5 - What do you think the future holds for keywords?
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Q1 Do you manage multi/omni-channel campaigns? If so, what is the channel mix? Q1.5 Are you using marketing automation in the mix? How?
Q2 If you only manage PPC, how do you collaborate with other digital channel managers? Q2.5 What are the biggest challenges when trying to collaborate with other digital channel managers?
Q3 How are you utilizing multiple PPC channels to target the full funnel?
Q4 How are you utilizing multiple PPC and non PPC channels to target the full funnel?
Q5 How are you using data from your database in PPC?
Q6 How are you utilizing PPC to market to current customers?
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Q1 Let’s find out how many of us actually have the option to do CRO directly. Who makes landing pages in your programs?
Q2 Wish upon a CROwn jewel: what CRO tests or activities would you run if nothing stood in your way?
Q3 what ppc platform do you find easiest for testing ads and traffic?
Q4 what AI gets the CROwn? What can bots do that we can’t, conversely, what is still best done by humans?
Q5 Bless your public – share an important thing you learned doing CRO testing that new ppcers can use.
Q6 Let’s have fun with royal preferences! Share an objection to CRO you’ve had from clients, and share how you sell CRO.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)
Q1 How are you feeling about the new UI now that it is the only option (for at least some things and for many accounts who can’t access the old one)?
Q2 Let’s do the positives first – what is something that you really like about the new UI?
Q3 What is something that you really do not like about the new UI?
Q4 Are there things that you have not been able to do or find in the new UI? Or anything weird you’ve encountered? If so, what?
Q5 Have you found anything cool that you can do in the new UI that wasn’t in the old one? If so, what?
Q6 Have you developed any workarounds for roadblocks you encountered in the new UI? If so, what did you do?
Q7 If you could make a request of the @GoogleAds product development team, what would it be?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon).
Q1: Is “hitting a wall” something that you have experienced? If so, how often does it happen for you? Q2: Which type of “hitting a wall” scenario is more difficult for you – platform/campaign or people/client? Why? Q3: Let’s focus on platforms and campaigns now. Share an example of a situation where you recently “hit a wall” with either a platform or in a campaign. How did you deal with it? Q4: Was your method, workaround, etc. effective? If so, why and if not, why not? Q5: Is there any hard-earned wisdom you’ve gained from overcoming an obstacle with a platform or campaign that you’d like to share? Q4: What opportunities do you see opening up with this change? Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change? Q6: Now for the human issues – share (if you can on a public forum like Twitter!) a situation where you “hit a wall”
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady).
Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji) Q1.1: Who here has been using one or both of these in their Display campaigns? Q2: How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part? Q3: How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds. Q3.1: Anyone know of a negative placements list that is just apps? Q3.2: Would people be interested in crowdsourcing one? Q4: What opportunities do you see opening up with this change? Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke).
Q1: @YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model? Q2: How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? Currently Testing? Haven’t Figured Out? Q3: The biggest hurdle I hear most often when it comes to running YouTube is creative. What are some tactics or strategies that you use to make this easy or more accessible for advertisers looking to test? Q4: YouTube has a lot of new features consistently rolling out in Alpha and Beta phases. TrueView for action, Sequential messaging, Life Events, Cross-Device Targeting, Shopping Integration and others on the horizon. Which will be most impactful and why?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda).
Q1: How long have you been working in paid search? Q2: How did you get into paid search? Q3: For someone who is looking to break into PPC, what advice do you have for them? Q4: What are traits you look for in entry-level employees? Q5 What is something you wish someone told you when you first started working in PPC? Q6 What advice do you have for someone who wants to pitch speaking at a conference for the first time.
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj).
Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance? Q2 Will #LinkedInAds play a role in your advertising strategy in 2019? Why or why not? Q3 What’s your favorite part about #LinkedInAds? Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available? Q5 What part does #LinkedInAds play in your sales cycle? When is it useful? Q6 What recent #LinkedInAds updates are you most excited about? Q7 Which #LinkedInAds ad units (Sponsored Content, Text Ads, Sponsored InMail) are you finding the most success with currently, and why? Q8 Are you currently employing #LinkedInAds for an Account-Based Marketing (ABM) strategy? Why or why not?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen).
Q1 Do you use automation features in your PPC management? Q2 What are some examples of auto-optimization settings you’ve generally seen work well? Q3 What are some examples of auto-optimization settings you’ve generally seen work poorly? Q4 Which platform do you trust the most to hold the reigns for optimizing your campaigns, and which do you trust the least? Q5 What approach do you use for testing the effectiveness of an auto-optimization setting? Q6 What advice would you share with new PPC’ers about using these settings? Q7 What automation trends do you predict for the future of PPC?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Joe Martinez (#MilwaukeePPC).
Q1: Not talking about AdWords, Bing Ads or Facebook today. What other ad channels have you tried? Pinterest? Quora? Reddit Ads? Apple Search Ads? Waze Local? Spotify Audio Ads? (Save the why for Q2) Q2: If you had to pick a favorite “other” channel, what would it be? And why is that channel your new go-to? Q3: If you haven’t tried any alternative channel or a particular one, why not? Lack of traffic? Don't have the right clients? Heard bad things? Q4: Okay we talked about our favorite new channel. Time to flip it around. What channel have you tried and are not a fan of? (Psst…I know some channels are watching today.) Q5: Personal opinions aside. Results matter the most. Whether you like a channel or not, are you at least happy with what you’re getting in return? Toss out specific examples if you can. Q6: Have we missed any other channels? Is there anything else the #ppcchat commu
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon).
Q1: What is the biggest misconception you’ve encountered about PPC? Q2: What is the most common misperception you’ve encountered about PPC? Q3: Is there something you feel like you are constantly explaining? If so, what is it and how do you distill it for non-industry experts? Q4: Do you have any kind of standard materials or process for educating clients (internal or external) about what PPC can and can’t do? If so, what does it consist of? Q5: If there was one thing you wish everyone could just innately understand about PPC, what would it be? Q6: Is there anything you wish you understood better about any aspect of PPC?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon).
Q1: What is the most common problem you face in your day to day PPC work? And how often do you face it? Q2: Do you have strategies you regularly use when you run into a problem or do you tend to just wing it? Q3: Do you find that the non-technical issues you encounter are more typically with coming up with strategy, implementing strategy, continuing to improve performance, human/client type issues or something else? Q4: Which type of issue do you find most challenging and why? Q5: We all have our moments and days when things are easier or harder for us. What was a problem you encountered recently (we will get to how you addressed in in the next question)? Q6: How did you address this issue? Was your approach successful? Q7: What is the most difficult problem you’ve faced in your PPC career? How did you address it? Q8: What do you wish you were better at when it comes to PPC
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kyle Shurtz (@kyleshurtz).
Q1. What's your preferred landing page tool to create new pages and why? Q2 - Let's jump into the analysis. What's your go to tool for insights on behavior with the page? Are you team @hotjar? Or maybe team @CrazyEgg ? Q3 Let's collaborate #ppcchat what is one of the best A/B tests you have run that really moved the needle? Q4 - Similar question but how about multivariate testing? Does anyone have some success stories using mutliple pages and what was the strategy? Q5 - When approaching a CRO project what does your strategy session look like? How far in advance are you planning new tests? Q6 - For the eComm experts. What tests do you run to improve sales and average order value? Q7 - How do you influence post conversion metrics utilizing PPC?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad (@AzeemPPC).
Q1. Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given yourself when you began in PPC - what would it be? Q2 - (hoping you've all got varying levels/years of experience here!) - What's the biggest change you've seen in the industry since you started? Q3 and a whole host of great resources there for people to tap into - great to see so many brilliant ideas and links being shared Q4 - Other than the essential abilities needed to perform a PPC role, what skills in your opinion are crucial to being a success in PPC? Q5 - Is an entry level/beginner PPC role different now than it was five years ago? If so, why? Q6 - Isn't really a question. If there's one person who's twitter feed and general knowledge about PPC is invaluable to you - share with the community and thank them publicly
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady).
Q1: What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible Q2: Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon? https://marketingland.com/amazon-poised-to-launch-new-retargeting-ad-product-report-240119 Q3: Shifting gears, AdWords announced the old interface will be gone by the end of the year, but won't mess with the holiday season. When do you see it happening? Q4: What are you doing to get ready for it? Q5: What positives have you found in the new UI? (hold the rants on problems for Q6) Q6: What bugs you about the new UI or makes your life harder? Q7: Let's talk a little automation in the context of transparency: Do you think platforms will open the automation black boxes? Give a litt
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda).
Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube? Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections? Q3.1: Some of you have already mentioned this challenge about creative assets, have you ever used YouTube Director On Site? What has your experience been? Q3.2: If not, what other resources do you use if obtaining creative assets is a roadblock? Q4: You guys bring up a great point and it's all really about the user experience on YT, so what are your go-to targeting tactics and best practices when setting up a YouTube campaign to make sure you provide the best experience? Q5: So overall we all use YouTube for branding, so when you're doing this, how do you measure impact across
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk).
Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other Q3 As attendees: What is the biggest deterrent for (not) going to a PPC conference? What makes you avoid a conference? Or perhaps, why haven’t you gone to one yet? Q4: We have a lot of speakers in #PPCChat. As a PPC Conference Speaker, what is a piece of advice you have for someone who wants to speak at a conference someday? Q5: What is the top thing you think many/most/all PPC speakers need to level-up their presentations? Is their a common weakness we can all grow in? Q6: Do you prefer keynote or breakout sessions? Why?
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem).
Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage? Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC and match types. Or even conversion rates for that matter (if at all) Q3 You have a single Keyword like ‘plumbers’. What match type(s) do you use for that term? (For this example, you have all of the tail terms as well, but need this KW too) Q4 Do you separate adgroups by match types? Q5 Recently there was an article about Phrase match Modifier. Has anyone tested this or has anyone seen any results (good or bad) - https://t.co/2mQI41QdhJ Q6 While Broad (not BMM) is almost a goner
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen).
Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser?
Q2 How are you communicating the targeting changes to clients?
Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not?
Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat
Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share They did it with Instagram, for sure. They "own" the younger demo there even if that audience is leaving FB
Q6 Who has been able to retain access to third-party data through a relationship with a data provider? What should others know about this process?
Q7 Do you think FB will keep all the new targeting restrictions in place, or roll them back on some
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams).
Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU = (yup, you guessed it) bottom of the funnel.
Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert) in how we do tracking, managing, and educating on full funnel marketing with PPC? Q3: What are limitations to PPC we need to be aware of when considering the full funnel of marketing (the entire customer journey)? Q4: How do you target Top of Funnel with PPC? Any complexities, or things we need to think through in TOFU? Q5: How do you target Mid Funnel with PPC? Any complexities, or things we need to think through in MOFU? Q6: How do you target Bottom of Funnel with PPC? Any compl
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ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon).
Q1: In which platform do you work most frequently? Q2: In which platform do you find it easiest to figure new things out? Q3: What it the most recently “that is so awesome” thing you figured out? Q4: What is something you would love to know a better way to do? Q5: What are some of your all-time favorite tips or tricks for AdWords? Q6: What are some of your all-time favorite tips or tricks for Facebook? Q7: What are some of your all-time favorite tips or tricks for other platforms, like BingAds, Twitter, LinkedIn or Pinterest? Q8: If you could add one feature or shortcut to any platform, what would it be and why?
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