SaaS District: Recent Episodes
Akeel Jabber | Horizen Capital
Top Startup and SaaS Podcast for Startup Founders, Entrepreneurs and Investors.
Learn how to optimize your growth strategy a SaaS startup entrepreneur from beta all the way to exit. We cover topics such as raising capital, acquisitions, leadership, B2B sales, growth marketing, scaling, hiring, M&A, conversion optimization, productivity, bootstrapping, venture capital, private equity, and innovation.
By sharing industry lead expertise, we want you to implement the best-proven tactics to help you scale your SaaS company.
Top Podcast Industry Nominations: - 13 Best SaaS Marketing Podcasts | SaaS Marketer - Top SaaS Podcasts for 2021 | Beamer - Top 25 SaaS Podcasts You Must Follow in 2021 | Feedspot - Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 | 2Checkout - Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 | KlintMarketing
Jagger Lucé is the Head of Sales at Valynt Digital, a full-service digital marketing agency specializing in paid advertising, video production, copywriting, graphic design, and AI-driven automation.
At Valynt, have created a revolutionizing capital raising solution through innovative digital marketing funnels, including Series A - Series D advertising campaigns.
Valynt Digital's forward-thinking approach eliminates cold calling through advanced automation solutions powered by artificial intelligence, streamlining processes and enhancing efficiency in sales across diverse industries.
In this episode we cover:
- 00:00 - Intro
- 01:20 - Agency Background and SaaS Capital Raising
- 02:21 - Successful Techniques for Engaging Investors Online
- 05:58 - Challenges Facing SaaS Founders in 2024
- 07:38 - How Long the Campaign Process Takes to Work
- 08:42 - Strategies and Tools for Targeting Customers or Investors
- 13:18 - Integrating AI into High-Ticket Deal Sales and Investments
- 16:25 - Applying Automation to Sales and Onboarding Processes
- 18:52 - Insightful Metrics for Scaling Digital Sales Campaigns
- 23:18 - Aspects of Successful Raising Cases
- 25:18 - Jagger's Favorite Activity To Get Into a Flow State
- 26:47 - Jagger's Piece Of Advice For Your Younger Self
- 28:28 - Jagger's Biggest Challenges at Valynt Digital
- 29:39 - Valynt Digital IS HIRING!
- 30:40 - Instrumental Resources For Jagger's Success
- 32:06 - What Does Success Mean for Jagger Today
- 33:02 - Get In Touch With Jagger
Get In Touch With Jagger:
Valynt Digital Website
Valynt Digital LinkedIn
Mentions:
Dan Spottsville
Books:
Extreme Revenue Growth by Victor Cheng
Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
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Ryan is the Founder and CEO of Sprig, a user experience measurement tool suite used by top companies such as Paypal, Coinbase, Figma, and Peloton. Since founding the company in 2019, Sprig has raised $90M, achieving a valuation of $330M.
He has a proven track record in scaling SaaS startups like Weebly (acquired by Square) and Vurb (acquired by Snapchat).
In this episode we cover:
- 00:00 - Intro
- 01:27 - Journey from Entrepreneurship to SaaS Acquisitions
- 07:56 - Getting Innovations Insights from Users
- 12:33 - What Most People Miss When Analysing NPS Services
- 16:37 - Key Skills for Founders in Hyper Growth Stage
- 20:52 - Predictable Motion on GTM Strategy
- 22:05 - Utilizing Mixed Methods Research for Sprig's Evolution
- 28:23 - Strategies for Incorporating AI into Sprig's Products
- 32:29 - Ryan's Favorite Activity To Get Into a Flow State
- 34:45 - Ryan's Piece Of Advice For His Younger Self
- 38:09 - Ryan's Biggest Challenges at Sprig
- 39:36 - Instrumental Resources For Ryan's Success
- 41:21 - What Does Success Mean for Ryan Today
- 45:40 - Get In Touch With Ryan
Get In Touch With Ryan:
Ryan's Twitter
Sprig Website
Mentions:
Snapchat
Weebly
Vurb
Jason Lemkin
PLGeek
Books:
Good to Great by Jim Collins
BE 2.0 by Jim Collins
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How To Value Your SaaS Company
Leo is the Founder and CEO at Amsterdam Standard, a technology partner who specializes in software development, IT staffing, and user interface design, the company provides dedicated nearshore teams, UX/UI interface design services, and agile software development for projects emphasizing agility.
With over two decades of professional experience Leopold is a seasoned expert in scaling development teams and sourcing top tech talent.
In this episode we cover:
- 00:00 - Intro
- 01:21 - Journey from Enthusiast to SaaS Investor
- 05:38 - The Best Stage for Getting Their Help
- 08:44 - Strategies and Challenges in Scaling Amsterdam Standard
- 13:04 - Role of Storytelling in Low-Budget Marketing
- 17:20 - Transitioning to Marketing Spending
- 23:46 - Advice for Product-Led Scaling Challenges
- 28:47 - Solid Scaling System for SaaS Growth
- 31:36 - Leopold's Favorite Activity To Get Into a Flow State
- 32:10 - Leopold's Piece Of Advice For Your Younger Self
- 32:41 - Leopold's Biggest Challenges at Amsterdam Standard
- 33:44 - Instrumental Resources For Leopold's Success
- 35:40 - What Does Success Mean for Leopold Today
- 37:00 - Get In Touch With Leopold
Get in Touch with Leopold:
Amsterdam Standard Website
Leopold's Email
Leopold's LinkedIn
Mentions:
Donald Miller
Elon Musk
Bill Gates
Books:
Storybrand by Donal Miller
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How To Value Your SaaS Company
Luca Zambello is the co-founder and CEO of Jurny, an AI-driven property management solution which is reshaping short-term rental and hotel operations.
He is a recognized expert in artificial intelligence and a serial entrepreneur, founding Jurny in 2019 in order to simplify and make AI and automation accessible for all hospitality businesses, including small Airbnb hosts to large hotel chains.
Luca is also an Advisory Board Member for Entertainment and Hospitality Management at California State University and has raised over $12M in capital to develop his AI powered technology.
In this episode we cover:
- 00:00 - Intro
- 01:27 - Jurny's Growth and Current Status
- 07:25 - Recommendations for Founders Moving to US
- 11:33 - Surrounding Yourself with “Like-Minded People”
- 13:30 - Investor Perspective and Market Opportunities
- 17:08 - Tech Integration vs the Human Touch
- 21:15 - AI Tools for Future-Ready Hotels
- 26:32 - Opportunities and Challenges in Hospitality
- 30:39 - Luca's Favorite Activity To Get Into a Flow State
- 31:18 - Luca's Piece Of Advice For Your Younger Self
- 32:05 - Luca's Biggest Challenges at Jurny
- 33:01 - Instrumental Resources For Luca's Success
- 35:27 - What Does Success Mean for Luca Today
- 38:08 - Get In Touch With Luca
Get in touch with Luca:
Luca's LinkedIn
Jurny's Website
Mentions:
Airbnb
Books:
The Hard Thing about Hard Things by Ben Horowitz
Never Split the Difference by Chris Voss and Tahl Raz
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Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies.
His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.
In this episode we cover:
- 00:00 - Intro
- 01:27 - Introduction to New Breed
- 03:15 - Working With HubSpot in 2024
- 09:27 - Crafting GTM Strategy with 3 Pillars
- 14:29 - Effective B2B SaaS Partnership Programs
- 17:07 - AI Tools in the Sales Coaching Process
- 22:29 - HubSpot Usage of AI
- 26:20 - Barrett's Favorite Activity To Get Into a Flow State
- 27:07 - Barrett's Piece Of Advice For Your Younger Self
- 28:14 - Barrett's Biggest Challenges at New Breed
- 30:07 - Instrumental Resources For Barrett's Success
- 32:39 - What Does Success Mean for Barrett Today
- 33:42 - Get In Touch With Barrett
Get In Touch With Barrett:
Barrett's LinkedIn
Barrett's Podcast
Mentions:
HubSpot
Dan Tyre
Jonathan Burg
Brian Halligan
Dharmesh Shah
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Matt Verlaque serves as the COO at SaaS Academy, a premier training hub for B2B SaaS entrepreneurs, where they specialize in playbooks, templates, and lessons tailored for the SaaS world.
The academy provides both business solutions as well as personal growth coaching. Matt also leads the Growth Accelerator program, helping early founders scale beyond $10k in MRR.
Beyond his professional role, Matt is a dedicated family man, an upcoming author set to release his first book in 2024. He is also the co-founder and CEO of UpLaunch, a triathlete, and a former firefighter.
In this episode we cover:
- 00:00 - Intro
- 01:28 - Matt's Background and Work with Dan Martell
- 06:14 - Founders' Most Common Scaling Challenges
- 08:30 - Channels and Strategies for Recurring Revenue
- 10:35 - How to Price Properly
- 13:32 - Key SaaS Success Metrics for Rigorous Tracking
- 17:26 - Traits and Mission on Leadership Insights
- 20:09 - Getting the Message Out as a Founder or CEO
- 22:26 - The Balance of Effective Leading as Boss and a Friend
- 25:41 - Leadership Strategies for Addressing Performance Gaps
- 29:06 - Matt's Favorite Activity To Get Into a Flow State
- 31:07 - Matt's Piece Of Advice For His Younger Self
- 31:58 - Matt's Biggest Challenges at SaaS Academy
- 35:28 - Instrumental Resources For Matt's Success
- 37:43 - What Does Success Mean for Matt Today
- 42:07 - Get In Touch With Matt
Get In Touch With Matt:
SaaS Academy Website
Matt's Website
Mentions:
Dan Martell
Johnny Page
Books:
Scaling People by Claire Hughes Johnson
The Goal by Eliyahu M. Goldratt
Extreme Revenue Growth by Victor Cheng
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Kyle Jones is the Senior Cybersecurity Analyst at Rhymetec, cloud security company that delivers cutting-edge cybersecurity, compliance, and data privacy solutions to contemporary SaaS enterprises.
Kyle is a dedicated cybersecurity analyst who’s expertise particularly shines in aligning SaaS cloud structures with industry benchmarks and regulations.
In this episode we cover:
- 00:00 - Intro
- 01:20 - Key Considerations for Cybersecurity Development
- 04:41 - Key Threats to Stay Mindful Of
- 06:35 - Balancing Cybersecurity with Limited Resources
- 09:59 - Safeguarding IT Infrastructure with Performance Optimization
- 12:50 - Cybersecurity Policies' Crucial Role in Mitigating Threats
- 16:03 - Perspective on AI Automation and Opportunities for Startups
- 19:08 - Effective Communication and Compliance of Cybersecurity Policies
- 24:57 - Standard Qualifications of a Expert in Cybersecurity
- 27:33 - Kyle's Favorite Activity To Get Into a Flow State
- 28:01 - Kyle's Piece Of Advice For His 20-Year-Old Self
- 28:54 - Kyle's Biggest Challenges at Rhymetec
- 30:07 - Instrumental Resources For Kyle's Success
- 32:43 - What Does Success Mean for Kyle Today
- 33:24 - Get In Touch With Kyle
Get In Touch With Kyle:
Rhymetec Website
Mentions:
Gemini (Google Bard)
Google Cloud
Books:
The Act of Will by Roberto Assagioli
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Dr. Yaniv Zaid, also known as "Dr. Persuasion," is a lawyer and economist, provider of business and media consulting to companies and organizations, and a requested and highly experienced lecturer on the topic of improvement of speaking, marketing and persuasion abilities.
He's also a No. 1 best-selling author on Amazon with his latest 21st century Sales Bible, economist and advocate, and active as business and media consultant to government ministries, private firms and public organizations. In 2003, Dr. Zaid ranked third place in the worldwide list of public speakers.
In this episode we cover:
- 00:00 - Intro
- 01:46 - Selling, Audience, and Tech Leadership
- 06:10 - How to Become an Authority
- 08:46 - Advice for Effective Team Communication and Action
- 13:38 - Reducing Distractions in a Competitive Environment
- 16:27 - Key Skill Every Leader Should Invest In
- 18:36 - Practicing Listening from Other Experts
- 25:10 - The 10 Commandments of Marketing, Negotiation & Persuasion
- 27:46 - Yaniv's Opinion on AI Tools for Content Creation
- 31:04 - Yaniv's Favorite Activity To Get Into a Flow State
- 31:53 - Yaniv's Piece Of Advice For His 25 Younger Self
- 33:00 - Yaniv's Biggest Challenges at His Business
- 34:43 - Instrumental Resources For Yaniv's Success
- 36:01 - What Does Success Mean for Yaniv Today
- 37:30 - Get In Touch With Yaniv
Get In Touch With Yaniv:
Yaniv's Website
Yaniv's Email
Books:
The 21st Century Sales Bible by Yaniv Zaid
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How To Value Your SaaS Company
Ryan is the Founder & CEO at Whale Boss, a cutting edge consultancy designed around providing fast results vs. billable hours.
Ryan helps CEO’s or Revenue Leaders implement a 7-8 figure sales system in 3 months based on the principles that grew a business unit from 0- $30M ARR while adding $30M+ in capital revenue (with ONLY 4 Sales people and without lead generation.)
In this episode we cover:
- 00:00 - Intro
- 01:24 - Scaling Tech Company to $30M ARR in 5.5 Years with 4 Reps
- 04:29 - Key Steps for Replicating Ryan's Success
- 09:45 - Focusing on the Higher Value Customers
- 13:22 - Ryan's Experience with AI
- 15:50 - Boosting Performance 3x with AI in Teams
- 21:11 - AI Adoption on Organization Departments
- 23:20 - Strategies for Adopting AI In Sales and Customers Success
- 27:41 - Notable Outcomes with AI
- 29:35 - Ryan's Favorite Activity To Get Into a Flow State
- 30:30 - Ryan's Piece Of Advice For His 25-Year-Old Self
- 32:02 - Ryan's Biggest Challenges at Whale Boss
- 33:12 - What Does Success Mean for Ryan Today
- 35:09 - Instrumental Resources For Ryan's Success
- 37:11 - Get In Touch With Ryan
Get In Touch With Ryan:
Ryan's Website
Ryan's Email
Mentions:
Tony Robbins
The Scale Up Show
Articles:
AI at Work: What People Are Saying
Books:
The Gap and The Gain by Dan Sullivan and Benjamin Hardy
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Michael is a Partner at Eight Roads Ventures based out of London, where they’re focused on venture and growth investments in technology companies across Europe and Israel.
Previously, Michael invested in technology companies at Accel in London, and Warburg Pincus both in San Francisco and New York. He received a BA from Yale University and an MBA from the Stanford Graduate School of Business.
In this episode we cover:
- 00:00 - Intro
- 01:17 - Eight Roads Ventures' Investing Focus Today
- 03:37 - How to Stand Out in a Funding Pitch
- 05:55 - Market Tips & Strategies for Founders
- 08:59 - 2024 Industry Trends and Exciting Verticals
- 14:09 - Startup Fundraising in Public Market Valuations
- 20:55 - When to Consider a Exit
- 25:37 - Common Traits of High-Performance Entrepreneurs
- 31:45 - Michael's Favorite Activity To Get Into a Flow State
- 32:25 - Michael's Piece Of Advice For His 25-Year-Old Self
- 33:10 - Michael's Biggest Challenges at Eight Roads Ventures
- 34:21 - Instrumental Resources For Michael's Success
- 35:32 - What Does Success Mean for Michael Today
- 36:41 - Get In Touch With Michael
Get in Touch with Michael:
Michael's LinkedIn
Michael's Twitter
Eight Roads Ventures Website
Mentions:
Substack
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Stefan is the CEO and Co-Founder of Pointerpro, a software platform to create your own online assessments with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale.
Before founding Pointerpro, Stefan worked for 15 years in several consulting companies as a consultant, project manager, and account manager. He has contributed to Entrepreneur, Capterra, CrazyEgg, mainly in the areas of entrepreneurship and digital marketing. In addition, he founded the Facebook group “B2B Bloggers Boost Group”, where top-tier B2B bloggers help each other to create content and get mentioned.
In this episode we cover:
- 00:00 - Intro
- 01:14 - Stefan's Background Story Into SaaS
- 06:05 - The Turning Point and Founding Pointerpro
- 08:45 - Turning Validation into a 3M ARR Success Story
- 12:02 - SEO Insights and AI Trends for 10X Traffic Growth
- 15:48 - Transitioning from Organic to Paid Marketing Timing Tips
- 17:56 - Time-Based Vs Outcome-Based Pricing Strategies
- 23:45 - Pricing Through Time and Cost Saving
- 27:59 - Stefan's Favorite Activity To Get Into a Flow State
- 28:24 - Stefan's Piece Of Advice For Your Younger Self
- 30:11 - Stefan's Biggest Challenges at Pointerpro
- 31:41 - Instrumental Resources For Stefan's Success
- 33:28 - What Does Success Mean for Stefan Today
- 36:08 - Get In Touch With Stefan
Get In Touch With Stefan:
Stefan's LinkedIn
Pointerpro Website
Mentions:
ATMT
Jacco van der Kooij
Winning By Design
Chris Walker
Refine Labs
April Dunford
Positioning Podcast
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Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses.
With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.
In this episode we cover:
- 00:00 - Intro
- 01:14 - Jarie's Engineer Journey to Marketing
- 04:15 - Storytelling in B2B Brand Awareness and Lead Generation
- 07:44 - B2B Marketers' Hesitation with Storytelling Strategies
- 10:58 - Crafting Compelling Stories in Marketing Framework
- 16:32 - Insights from B2C Tactics for B2B Marketers
- 22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling
- 24:40 - Jarie's Favorite Activity To Get Into a Flow State
- 25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self
- 26:17 - Jarie's Biggest Challenges at Story Driven
- 27:15 - Instrumental Resources For Jarie's Success
- 28:13 - What Does Success Mean for Jarie Today
- 28:56 - Get In Touch With Jarie
Get In Touch With Jarie:
Jarie's LinkedIn
Story Driven Website
Mentions:
Stéphane Nasser
Books:
Story Driven Decks by Jarie Bolander
The War of Art by Steven Pressfield
Loonshots by Safi Bahcall
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Robert is a Partner at Albion VC, an independent investment firm that backs visionary founders with long-term capital and scale-up expertise. With £1 billion of venture funds invested in 50+ companies, Robert focuses on deeptech and B2B software startups. His extensive experience in corporate finance and board-level work allows him to provide strategic guidance on everything from culture to fundraising.
Some of his current supported companies include Academia, Accelex, Brytlyt, Diffblue, Convertr, Gravitee.io, and more. Robert's passion for supporting innovative founders makes him a valuable partner in the world of venture capital.
In this episode we cover:
- 00:00 - Intro
- 01:10 - Robert's Background
- 03:27 - Current Startups Landscape
- 05:16 - AlbionVC's SaaS Investment Trends
- 07:34 - Growth and Funding Tips for SaaS CEOs
- 10:39 - Later Stage vs Early Stage
- 12:05 - Strategies for Scaling Without Capital
- 13:36 - Avoiding Downfall from Expenses
- 16:55 - AlbionVC-backed SaaS Triumphs and Key Growth Factors
- 20:56 - Robert's Favorite Activity To Get Into a Flow State
- 21:35 - Robert's Piece Of Advice For His 25 Younger Self
- 25:40 - Robert's Biggest Challenges at Albion VC
- 29:11 - Instrumental Resources For Robert's Success
- 31:13 - What Does Success Mean for Robert Today
- 32:09 - Get In Touch With Robert
Get In Touch With Robert:
Robert's LinkedIn
Albion VC Website
Mentions:
Snowflake
Books:
High Output Management by Andy Grove
The Five Dysfunctions of a Team by Patrick Lencioni
Crossing the Chasm by Geoffrey Moore
Zero to One by Peter Thiel
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Michaell is the Creativity-Awareness Educator at MICHAELLM.com. He holds the role of Wisdom Art Awareness Coach & hosts his own podcast show called The Smart of Art Podcast.
Michaell showcases a unique blend of talents and expertise and advocates for unlocking individual potential. His transformative journey from feeling like an outcast to embracing humanity defines his commitment. With six books, including "The Smart of Art," he will be sharing keys to a 60% more fulfilled life, navigating complexities with a balanced human-centric and system-relevant perspective.
In this episode we cover:
- 00:00 - Intro
- 01:15 - Michael's Life & Journey
- 09:44 - Finding Balance Between Employment and Friendship
- 13:33 - Unleashing Self-Awareness Through Artistic Creation
- 19:00 - Getting Inspiration to Overcome Creative Blocks
- 22:26 - Understanding the 'Never Enough' Stress Paradox
- 28:41 - Motivation and Passion
- 35:01 - Finding the Human-Centric Brand
- 43:57 - Defining Human Value in Systems
- 51:23 - Michaell's Piece Of Advice For His Younger Self
- 52:08 - What Does Success Mean for Michaell Today
- 53:17 - Get in Touch with Michaell
Get in Touch with Michaell
Michaell's Website
Michaell's LinkedIn
Are You Living a SYSTEM-RELEVANT or HUMAN-CENTRIC LIFE and Which is Dominant? When you can answer these questions it will spark enough awareness to make your life AT LEAST 50% EASIER. It’s just the awareness that trumps all. What is living a HUMAN-CENTRIC versus SYSTEM-RELEVANT LIFE?
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Kenneth Berger is the Executive Coach at Kenneth Berger Coaching with over two decades of experience in the tech industry. He's empowered leaders from startups like Typeform, Dribbble, and Fastly, guiding them to tackle challenges, combat burnout, and achieve their desired life paths. Serving as a trusted confidant to multiple CEOs, Kenneth equips them with the tools to succeed in the dynamic tech world.
With a wealth of experience in technology, Kenneth's mission is to assist startup leaders in defining their goals, standing up for their aspirations, and embracing the world's response. His unique insights, garnered from years as a founder, operator, and executive coach, enable him to guide tech leaders in achieving their potential while addressing the opportunities and challenges inherent in the industry.
In this episode we cover:
- 00:00 - Intro
- 02:13 - Navigating The Founder Archetypes in Startups
- 09:32 - Breaking Fear Cycles in Startups
- 12:15 - Fear, Perfectionism, and Burnout
- 15:40 - Avoiding Awkward Conversations
- 17:16 - Fostering Learning and Resilience
- 19:12 - Impact of Clarity and Humility on Startup Dynamics
- 22:49 - Leadership Role on Effective Communication
- 25:34 - Well-Phrased Requests & Effective Communication
- 31:20 - Kenneth's Favorite Activity To Get Into a Flow State
- 31:45 - Kenneth's Piece Of Advice For Your Younger Self
- 32:23 - Kenneth's Biggest Challenges at His Company
- 33:18 - Instrumental Resources For Kenneth's Success
- 35:08 - What Does Success Mean for Kenneth Today
- 36:21 - Get In Touch With Kenneth
Get In Touch With Kenneth:
Kenneth's LinkedIn
Kenneth's Website
Mentions:
The Conscious Leadership Group
Richard C. Schwartz, Ph.D
Books:
The 15 Commitments of Conscious Leadership
No Bad Parts
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Shay Howe is the Chief Marketing Officer at ActiveCampaign, a cloud-based email and CRM automation platform with 185,000 customers worldwide and secured $360 million in funding through three rounds.
He's a product leader with a design and engineering background. Before ActiveCampaign, Shay served as Vice President of Product at Belly and Yello, overseeing product strategy and design. He led product teams at high-growth companies like Groupon and advised at Techstars, Lightbank, and Prota ventures. Additionally, he authored "Learn to Code HTML and CSS '' published by Pearson Education.
In this episode we cover:
- 00:00 - Intro
- 01:27 - The Financial Growth Story of ActiveCampaign
- 03:34 - Unveiling the Postmark Deal
- 08:41 - Identifying Customer-Centric Integrations
- 13:19 - Choosing the Right Pricing Model
- 20:13 - Successful Strategies to Mitigate Single Platform Risks in 2023
- 22:46 - The Power of AI in ActiveCampaign's Automation and Marketing
- 29:02 - Shay's Favorite Activity To Get Into a Flow State
- 29:49 - Shay's Piece Of Advice For Your Younger Self
- 31:19 - Shay's Biggest Challenges at ActiveCampaign
- 32:43 - Instrumental Resources For Shay's Success
- 35:35 - What Does Success Mean for Shay Today
- 37:38 - Get In Touch With Shay
Get In Touch With Shay:
Shay's LinkedIn
ActiveCampaign Website
Mentions:
Postmark
Books:
The Five Dysfunctions of a Team by Patrick Lencioni
The Founder's Mentality by Chris Zook and James Allen
Never Split the Difference by Chris Voss
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Anupam Rastogi is a General Partner at Emergent Ventures, which focuses on seed and early-stage ventures, investing in transformative AI-powered SaaS and enterprise infrastructure companies. They invest at pre-seed, seed, seed+, and post-seed rounds across enterprise and B2B software, including Application SaaS, Cloud, Data, Infra, Security, Vertical SaaS and Dev Tools.
Over the past decade, Anupam has led or played a substantive role in over 20 successful technology investments globally, ranging from early to expansion stage, and several large exits.
Prior to his investing career, he spent several years in operating roles in the mobile, enterprise, and data analytics spaces, bringing to market four new products, setting up a big data analytics stack in a Fortune 100 environment, and authoring five international patents and publications.
In this episode we cover:
- 00:00 - Intro
- 01:31 - Silicon Valley's Current Sentiment About AI
- 05:36 - What's The Early-Stage VC Criteria
- 10:47 - Getting To Know Founders In Person vs Remotely
- 13:06 - The Future of the Venture Market
- 15:38 - The AI's Impact on Employment
- 20:17 - 100x Engineers + 100x Professionals + AI
- 23:57 - Crafting a Winning Startup Fundraising Pitch
- 28:42 - Anupam's Favorite Activity To Get Into a Flow State
- 29:10 - Anupam's Piece Of Advice For His 25 Younger Self
- 30:12 - Anupam's Biggest Challenges at Emergent Ventures
- 30:48 - Instrumental Resources For Anupam's Success
- 32:12 - What Does Success Mean for Anupam Today
- 33:05 - Get In Touch With Anupam
Get In Touch With Anupam:
Anupam's LinkedIn
Emergent Ventures Website
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Wesleyne is the Founder of Transformed Sales: A Sales training and consulting firm focused on the STEM industries. She's a chemist turned sales coach, dedicated to helping individuals achieve their professional aspirations. With a background in chemistry and success as a top international salesperson, she founded Transformed Sales to guide aspiring leaders in honing their skills and achieving remarkable results.
In this episode we cover:
- 00:00 - Intro
- 01:15 - Former Chemist's Journey to International Sales Manager
- 03:47 - Coaching Middle Management to Boost Sales Team
- 07:29 - Qualities of Ideal Sales Personnel and Leaders
- 11:53 - Building Confidence In Sales
- 14:25 - Addressing Burnout Among Founders
- 18:34 - Sales Tips for Tech Companies in Challenging Times
- 20:59 - Wesleyne's Activity for Achieving Flow State
- 21:21 - Key Instrumental Resources to Wesleyne's Success
- 23:43 - Wesleyne's Advice to His 25-Year-Old Self
- 24:31 - Wesleyne's Major Challenges at Transformed Sales
- 25:31 - What Success Means to Wesleyne Today
- 28:18 - Get in Touch with Wesleyne
Get in Touch with Wesleyne:
Wesleyne's LinkedIn
Mentions:
Ed Mylett
Books:
Your Next Five Moves by Patrick Bet-David
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Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast.
His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."
In this episode we cover:
- 00:00 - Intro
- 01:23 - Incorporating AI into Strategies and Budget
- 04:43 - Measuring Growth Results Impact with AI
- 09:10 - Top AI-Driven Marketing Content Pieces
- 12:16 - Emerging Market Opportunities for the Future
- 14:48 - AI-Enhanced High-Converting Sales Pages
- 18:57 - SEO Content Optimization with AI
- 23:23 - AI-Driven Content Publishing and SEO Ranking
- 26:06 - Managing and Hiring Roles for AI-Powered Content
- 27:59 - Recap
- 29:08 - Andy's Preferred Activity for Achieving Flow State
- 30:20 - Andy's Advice to His 25-Year-Old Self
- 31:38 - Andy's Major Challenges at Orbit Media Studios
- 33:37 - Key Resources Instrumental to Andy's Success
- 35:06 - What Success Means to Andy Today
- 36:28 - Connect with Andy
Connect with Andy:
Andy's LinkedIn
Mentions:
Chris Carr
Mark Schaefer
Joanna Wiebe
Claude.ai
Midjourney
Stable Diffusion
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Alice Heiman is renowned for elevating B2B sales and increasing valuation for high-growth companies. She collaborates with CEOs and sales leaders to develop strategies that energize sales teams, secure new business, and nurture existing accounts. As the host of "Sales Talk for CEOs," her podcast inspires businesses to reach their full potential.
In this episode we cover:
- 00:00 - Intro
- 01:23 - Accelerating Sales with CEO Collaboration
- 07:45 - CEO Involvement in Sales and Customer Understanding
- 13:47 - Avoiding Sales Mistakes as CEO
- 21:09 - Entrepreneurial System for Leadership
- 25:44 - Focusing on the "Genius Zone" for CEOs
- 36:41 - Motivation and Strategies for CEO-led Sales Teams
- 41:54 - Alice's Favorite Activity To Get Into a Flow State
- 43:15 - Alice's Piece Of Advice For Her Younger Self
- 46:52 - Alice's Biggest Challenges at Work
- 49:15 - What Does Success Mean for Alice Today
- 50:11 - Get In Touch With Alice
Get In Touch With Alice:
Alice's LinkedIn
Alice's Website
Books:
Traction by Gino Wickman
The Big Leap by Gay Hendriks
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John Barrows is the CEO of JB Sales Training, the go-to sales training for the world's top sales forces, dedicated to helping individuals become the highest-paid sellers in any given room. Throughout his +25 years career, he has held diverse roles in the industry, acquiring extensive knowledge and expertise in sales strategies. By sharing his wealth of experiences, he strives to uplift and empower sales professionals, aiming to elevate the sales profession as a whole.
Currently, as the founder of his own sales training company, John collaborates with renowned organizations such as Salesforce, LinkedIn, Amazon, and Google, along with numerous other rapidly growing companies worldwide.
In this episode we cover:
- 00:00 - Intro
- 01:46 - Building an Effective Sales Team
- 11:17 - Reaching Out to Prospects Successfully
- 15:56 - Embracing the "1% Mentality"
- 19:24 - Understanding Sales Triggers
- 21:34 - AI Tools for Personalization
- 27:20 - Overcoming Sales Time Challenges
- 32:11 - John's Favorite Activity To Get Into a Flow State
- 33:05 - John's Piece Of Advice For Your Younger Self
- 34:41 - John's Biggest Challenges at JB Sales Training
- 37:16 - Instrumental Resources For John's Success
- 40:03 - What Does Success Mean for John Today
- 45:06 - Get In Touch With John
Get in Touch with John:
John's Website
John's LinkedIn
Mentions:
John Barrows Podcasts
Gary Vaynerchuk
Jeff Hoffman
Feedly
Books:
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Raving Fans by Kenneth Blanchard
4-Hour Workweek by Timothy Ferris
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Jen Allen-Knuth is the Head of Community Growth at Lavender, an AI email assistant that helps you write better emails faster, double replies, and save time. Together, they are providing comprehensive tools and guidance for crafting compelling sales emails.
In this episode we cover:
- 00:00 - Intro
- 01:31 - Embracing Vulnerability's Unique Superpower in Sales
- 05:06 - The Sales Influence of Emotional Content Connections
- 08:59 - AI-Enhanced Email Efficiency in Sales
- 13:37 - Jen's Favorite AI Tools for Sales
- 16:13 - Authenticity & Communication Impact of AI Content
- 20:18 - Leading Companies' Strategies for Evangelism and Community Growth
- 24:36 - Finding Where To Engage with Customers & Build a Community
- 31:19 - Jen's Favorite Activity To Get Into a Flow State
- 31:38 - Jen's Piece of Advice for His 25 Years Old Self
- 32:30 - Jen's Biggest Challenges at Lavender
- 33:19 - Instrumental Resources For Jen's Success
- 34:32 - What Does Success Means for Jen Today
- 35:14 - Get In Touch With Jen
Get In Touch With Jen:
Jen's LinkedIn
Lavender Website
Mentions:
Clari Copilot
Finchat
Todd Clouser
Amy Volas
Books:
The Challenger Sale
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Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies.
In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.
In this episode we cover:
- 00:00 - Intro
- 01:25 - Mason's 200 Dollar Tech Stack
- 05:52 - Growing Reach and Driving SQLs on a Limited Budget
- 07:53 - Comparing Costs and ROI of Podcasting
- 12:31 - Pitching Podcast Guests into a SQL Conversation
- 16:14 - Maximazing Reach in the Post Recording Phase
- 20:41 - Purpose of Your Podcast + Guest Engagement
- 25:01 - Podcasting Results and Investment Return
- 28:45 - The Future of Digital Marketing with Artificial Intelligence
- 30:14 - Mason's Favorite Activity To Get Into a Flow State
- 30:40 - Mason's Piece Of Advice For His Younger Self
- 32:22 - Mason's Biggest Challenges at Sales Assembly
- 33:17 - Instrumental Resources For Mason's Success
- 36:03 - What Does Success Mean for Mason Today
- 37:33 - Get In Touch With Mason
Get in Touch with Mason:
Mason's LinkedIn
The Marketing Ladder Podcast
Sales Assembly Website
Mentions:
Gary Vee
Neil Patel
Creation vs Distribution
Donald Miller
Chris Walker
Stephen G. Pope
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Nicholas Thickett is the Co Host at the B2B Power Hour, a space to connect with others in B2B marketing + sales space, where they share their experiments on social selling, ABSD, cold email, AI, SEP's, Async video, virtual events and more. With an expansive archive of 160+ podcast episodes, takeaways and articles, they help sales and marketing professionals thrive in a world dominated by outdated playbooks and old-school tactics.
Nicholas is also the Managing Partner at Alignd, Marketing & Partnerships Manager at KO Advantage Group, a competitive home brewer and woodworker.
In this episode we cover:
- 00:00 - Intro
- 01:31 - Differentiating Social Selling from Social Media Marketing
- 04:59 - Approaches In Social Media Marketing
- 09:14 - Standing Out & Closing More Deals in Uncertain Markets
- 12:30 - Is LinkedIn The Ultimate Sales Platform?
- 15:40 - Mastering Prospect Research & List Building on LinkedIn
- 21:58 - Unlocking Meeting Success with Cold Prospects
- 25:25 - Content Creation for Engaging Prospects
- 29:29 - Future Transformation In Social Selling with IA
- 31:30 - Nicholas' Favorite Activity To Get Into a Flow State
- 32:18 - Nicholas' Piece Of Advice For Your Younger Self
- 33:19 - Nicholas' Biggest Challenges at B2B Power Hour
- 35:43 - Instrumental Resources For Nicholas' Success
- 40:04 - What Does Success Mean for Nicholas Today
- 42:03 - Get In Touch With Nicholas
Get In Touch With Nicholas:
B2B Power Hour Website
Nicholas LinkedIn
Mentions:
Rory Sutherland
Brent Adamson
Books:
Algorithms to Live By by Brian Christian
The Challenger Customer by Brent Adamson
Building a Second Brain by Tiago Forte
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Neha Naik is the Founder and CEO of RecruitGyan, a human resources company specializing in recruitment consulting, business staffing, and interview preparation with a focus on technology startups. Neha accelerates company growth by attracting top talent and motivating investors. She is an official member of the Forbes Business Council and has founded multiple ventures, including RG, The Sleepy Cub, Creative Arc, and Triad partners.
Neha is an expert in career planning, recruitment, a certified sleep consultant, and a mom entrepreneurship coach, helping mothers start businesses and achieve work-life balance.
In this episode we cover:
- 00:00 - Intro
- 01:24 - Founders' Sleep and High-Level Performance
- 02:35 - The Power of Data Storytelling and Hiring Strategies
- 05:38 - Training Hiring Managers for High-Caliber Talent Acquisition
- 07:58 - Unveiling the Importance of Retention
- 11:14 - Shaping an Ideal Company Culture to Boost Referrals and Cut Recruiting Costs
- 14:19 - Key Questions for Anonymous Surveys
- 17:54 - The Role of AI in Recruiting and Retaining Top Talent in 2023
- 21:53 - Powerful Tools in the Recruiting World
- 23:51 - Neha's Favorite Activity To Get Into a Flow State
- 24:17 - Neha's Piece of Advice for Her 25 Years Old Self
- 24:59 - Neha's Biggest Challenges at RecruitGyan
- 26:19 - Instrumental Resources For Neha's Success
- 28:00 - What Does Success Mean for Neha Today
- 28:44 - Get In Touch With Neha
Get In Touch With Neha:
RecruitGyan Website
Neha's Email
Neha's LinkedIn
Mentions:
Notion AI
Books:
"Never Split the Difference" by Chris Voss
"Atomic Habits" by James Clear
"Happy Pocket Full of Money" by David Cameron Gikandi
"Die With Zero: Getting All You Can From Your Money and Your Life" by Bill Perkins
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Neha Naik is the Founder and CEO of RecruitGyan, a human resources company specializing in recruitment consulting, business staffing, and interview preparation with a focus on technology startups. Neha accelerates company growth by attracting top talent and motivating investors. She is an official member of the Forbes Business Council and has founded multiple ventures, including RG, The Sleepy Cub, Creative Arc, and Triad partners.
Neha is an expert in career planning, recruitment, a certified sleep consultant, and a mom entrepreneurship coach, helping mothers start businesses and achieve work-life balance.
In this episode we cover:
- 00:00 - Intro
- 01:24 - Founders' Sleep and High-Level Performance
- 02:35 - The Power of Data Storytelling and Hiring Strategies
- 05:38 - Training Hiring Managers for High-Caliber Talent Acquisition
- 07:58 - Unveiling the Importance of Retention
- 11:14 - Shaping an Ideal Company Culture to Boost Referrals and Cut Recruiting Costs
- 14:19 - Key Questions for Anonymous Surveys
- 17:54 - The Role of AI in Recruiting and Retaining Top Talent in 2023
- 21:53 - Powerful Tools in the Recruiting World
- 23:51 - Neha's Favorite Activity To Get Into a Flow State
- 24:17 - Neha's Piece of Advice for Her 25 Years Old Self
- 24:59 - Neha's Biggest Challenges at RecruitGyan
- 26:19 - Instrumental Resources For Neha's Success
- 28:00 - What Does Success Mean for Neha Today
- 28:44 - Get In Touch With Neha
Get In Touch With Neha:
RecruitGyan Website
Neha's Email
Neha's LinkedIn
Mentions:
Notion AI
Books:
"Never Split the Difference" by Chris Voss
"Atomic Habits" by James Clear
"Happy Pocket Full of Money" by David Cameron Gikandi
"Die With Zero: Getting All You Can From Your Money and Your Life" by Bill Perkins
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Melissa Kwan is the Co-founder and CEO of eWebinar, a revolutionary SaaS company that helps people automate repetitive webinars and achieve a better work-life balance. With over twelve years of experience in startups and three successful companies built without venture capital backing, Melissa is a revenue-driven founder specializing in sales and business development.
In this episode we cover:
- 00:00 - Intro
- 01:23 - Prioritizing Sales Efforts Being A Bootstrapped Company
- 04:36 - Leveraging Free Marketing Channels
- 09:52 - Reaching Out For Users When Founding
- 12:33 - How To Acquire First Users Without A Budget
- 14:27 - What Is Social Selling & Why It Is Important
- 20:06 - Ways To Find Where Your Customers Are
- 22:55 - Creating Your Own Audience Community
- 29:54 - Melissa's Favorite Activity To Get Into a Flow State
- 30:30 - Melissa's Piece of Advice for His 25 Years Old Self
- 31:52 - Melissa's Biggest Challenges at eWebinar
- 32:48 - Instrumental Resources For Melissa's Success
- 34:19 - What Does Success Means for Melissa Today
- 36:01 - Get In Touch With Melissa
Get In Touch With Melissa:
Melissa's LinkedIn
eWebinar Website
Mentions:
Lloyed Lobo
Books:
The Alchemist by Paulo Coelho
Presentation Secrets Of Steve Jobs by Carmine Gallo
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Peter Ord is the Founder and CEO of GuideCX®, a leading provider of client onboarding and implementation tools for SaaS companies. With a focus on delivering value faster to clients, they offer advanced solutions that help project managers and client success teams invite, guide, and engage their customers.
Peter's vision is to empower businesses to create a truly customer-centric onboarding experience that leaves a lasting impression, becoming the top choice for companies looking to enhance their onboarding process and drive customer success.
In this episode we cover:
- 00:00 - Intro
- 01:19 - The Founding & Overview Of GUIDEcx
- 07:18 - GUIDEcx Funding & Size Today
- 07:55 - First Steps On Customer Experience & Why It Is Important
- 15:37 - Setting Up The Most Important Metrics & KPIs
- 18:41 - Customer Experience Trends And Technologies To Keep An Eye In 2023
- 23:00 - The 5 Steps To The Early Success of GUIDEcx
- 27:44 - Advice To Scale SaaS Startups
- 31:42 - Peter's Favorite Activity To Get Into a Flow State
- 32:31 - Peter's Piece of Advice for His 25 Years Old Self
- 33:21 - Peter's Biggest Challenges at GuideCX
- 35:19 - Instrumental Resources For Peter's Success
- 36:33 - What Does Success Means for Peter Today
- 37:56 - Get In Touch With Peter
Get In Touch With Peter:
Peter's Email
Peter's LinkedIn
Peter's Twitter
Mentions:
FedEx
USPS
Amazon
Intercom
Delta
Guy Raz
Kristen Habacht
Books:
The Mom Test by Rob Fitzpatrick
The User Method by Jeff Schwarting
The Lean Startup by Eric Ries
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Sufian is the Founder & CEO of Kinetik, Where they offer a suite of products and API solutions to organizations in the non-emergency medical transportation industry to streamline and automate billing. Through their platform, they help streamline day-to-day operations for brokers, managed care organizations, and local transportation providers.
In this episode we cover:
- 00:00 - Intro
- 01:07 - Founding Of Kinetik
- 05:54 - Why Sufian Turned Down a Major Ride Share Deal
- 07:34 - Working With Health Plans
- 13:53 - Most Important Strategies For Scale
- 17:43 - How To Know If It's Time To Scale
- 20:10 - Networking In New York
- 21:22 - Covid-19 Impact On Kinetik
- 23:45 - Company Control & Relationship With Investors
- 29:17 - Investing Opportunities On The Healthtech Future
- 30:36 - Sufian's Favorite Activity To Get Into a Flow State
- 31:02 - Sufian's Piece of Advice for His 25 Years Old Self
- 31:24 - Sufian's Biggest Challenges at Kinetik
- 32:26 - Instrumental Resources For Sufian's Success
- 33:06 - What Does Success Means for Sufian Today
- 33:56 - Get In Touch With Sufian
Get In Touch With Sufian:
Sufian's LinkedIn
Sufian's Email
Mentions:
Barry Peters
Tom Turner
James Bellinson
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Adam Anderson is a Managing General Partner of Ansuz Capital, a venture fund that helps Cybersecurity companies that specialize in protecting businesses from the number one cyber risk facing the world: Social Engineered Cyber Attacks targeting your employees. He’s also the Chairman, and co-founder of Hook Security.
He’s also an entrepreneur who after 20 years on the frontline of cybersecurity, writing five books, and years of keynotes and interviews, he then sold his first cybersecurity company a few years ago.
He’s also the co-host of the Two Stones One Bird Podcast, where they talk to entrepreneurs who are interested in investing or starting their own funds.
In this episode we cover:
- 00:00 - Intro
- 01:27 - The State Of SaaS Ventures & VC Economy Today
- 03:20 - Failing To Raise A $60M Fund And Turning Around
- 06:24 - Adam's Initiation On Fighting Cybercrime in 2018
- 09:47 - The Kind Of Investment That Adam Usually Works With
- 11:31 - Fast Capital Vs Slow Capital
- 20:59 - Investment Opportunities Coming With Space Exploration
- 27:19 - 3 Steps To Reduce Security Risks & Breach As A SaaS Founder
- 29:41 - Adam's Favorite Activity To Get Into a Flow State
- 30:21 - Adam's Piece of Advice for His 25 Years Old Self
- 31:04 - Adam's Biggest Challenges at Ansuz Capital
- 32:10 - Instrumental Resources For Adam's Success
- 34:18 - What Does Success Means for Adam Today
- 36:32 - Get In Touch With Adam
Get In Touch With Adam:
Adam's LinkedIn
Hook Security
CEO to Owner
Mentions:
Stanford eCorner
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Scott Stouffer is the Founder & CEO of ScaleMatters, a platform that delivers Go-to-Market operations, analytics, and insights to help businesses drive capital-efficient growth.
He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion. Since then, he has been 5x CEO and 3x Founder.
In this episode we cover:
- 00:00 - Intro
- 01:35 - GTM Strategy To Overcome Downturn
- 05:13 - Common Points For CAC Decreasing & Shortening Sales Cycle
- 13:11 - Effectively Balancing Sales Team And Leads
- 15:16 - Key Elements Of Context To Improve Operations & Outcomes
- 23:12 - How To Begin Incorporating Data In SaaS Scaling
- 27:48 - Most Important Data & Sources To Aim For Fast Growth
- 31:21 - Scott's Favorite Activity To Get Into a Flow State
- 32:09 - Scott's Piece of Advice for His 25 Years Old Self
- 33:40 - Scott's Biggest Challenges at ScaleMatters
- 36:16 - Instrumental Resources For Scott's Success
- 38:45 - What Does Success Means for Scott Today
- 42:45 - Get In Touch With Scott
Get in Touch With Scott:
Scott's Email
ScaleMatters Website
Mentions:
The Data Room Podcast
Books:
The Goal by Eliyahu M. Goldratt
Essentialism by Greg Mckeown
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Peter Loving is a software designer, coach and consultant who works with SaaS companies to build better products, making UI & UX improvements that drive growth & wow users.
He’s the founder of UserActive, an agency that designs meaningful tech products. They are inspired by a mission to help tech founders build products that enrich the lives of users, doing this by applying critical thinking, creative talent and product strategy to solve real business challenges.
In this episode we cover:
- 00:00 - Intro
- 01:22 - UserActive In Terms Of Size Today
- 02:49 - The Product Designing Process
- 07:21 - Metrics And Case Studies
- 17:19 - Back End Process
- 24:01 - Features And Functionality On Different Workflows
- 25:21 - Final Advice From Peter
- 27:36 - Get In Touch With UserActive
Get In Touch With UserActive:
UserActive Website
Mentions:
Figma
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Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.
He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.
Outside of work, Kamil enjoys hiking and reading, especially comics.
In the episode we cover:
- 00:00 - Intro
- 01:08 - What Is Demand Generation?
- 02:48 - The Relation Between Demand Generation & Brand Marketing
- 06:03 - Top Mistakes When Implementing Dem Gen & RevOps
- 09:08 - Demand Generation Through LinkedIn
- 12:41 - Performance Branding
- 14:01 - First Steps To Start Doing Performance Marketing
- 17:05 - Kamil’s Favorite Activity To Get Into a Flow State
- 17:37 - Kamil's Piece of Advice for His 20 Years Old Self
- 18:22 - Kamil's Biggest Challenges at 42Agency
- 19:05 - Instrumental Resources For Kamil's Success
- 20:41 - What Does Success Means for Kamil Today
- 21:25 - Get In Touch With Kamil
Get in Touch With Kamil:
Kamil’s LinkedIn
Kamil’s Twitter
42 Agency Website
Mentions:
Emily Kramer
Tara Robertson
Books:
Creativity Inc. by Ed Catmull & Amy Wallace
Working Backwards by Colin Bryar & Bill Carr
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Christian Cox is a linguist, professional ponderer and currently the founder at Plumero Technologies.
Christian is an Experienced Agile Business Analytics and Technology Professional with a relatively unconventional background. As a Spanish major who spent six years in Argentina, Chris was first exposed to the digital technology world at a small web development company. Chris is a certified scrum master and earned his Masters in Regional Integration Processes at Universidad de Buenos Aires and his BA in Spanish Linguistics at Arizona State University.
In this episode we cover:
- 00:00 - Intro
- 01:02 - About Plumero
- 04:06 - Is Plumero Seeking For Investment?
- 05:24 - Plumero’s Ideal Client
- 06:22 - Plumero’s Website Walkthrough
- 11:16 - Why & How To Use Plumero
- 23:36 - Get In Touch With Christian
Previous Episode with Christian Cox:
Christian Cox: Building a Long-Term, Sustainable Product Development Framework
Get In Touch With Christian:
Plumero Website
Christian’s LinkedIn
Christian’s Email
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Carly is the Founder & CEO of RevvSpark, a content agency that creates full-funnel marketing content strategy, generates demand, optimizes conversions, and helps elevate Sales Team’s potential.
She started in Marketing over 20 years ago, first in B2C and then in B2B where she is now on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand.
She’s an expert in streamlining B2B tech companies to ignite rapid growth, specializing in companies in the Startup to Scaleup phase, who are below $25M in revenue.
She is also writing a book called "Startup to Scaleup: $100K Growth Secrets from SaaS Leaders" that will be published in Q1 2023.
In this episode we cover:
- 00:00 - Intro
- 01:38 - The Concept Of Content
- 02:42 - How A SaaS Company Can Determine Their Content Needs
- 04:01 - Examples Of Conversion Content
- 05:10 - Measuring The Content Success
- 10:08 - How A Company Can Incorporate A PLG Motion Into A Go-To-Market Strategy
- 12:33 - How Much Content Is Enough?
- 15:23 - Top 3 Effective Techniques For Growing A B2B Business
- 20:11 - Technology That SaaS Founders Should Prioritize Implement
- 23:08 - Carly’s Favorite Activity To Get Into a Flow State
- 24:52 - Carly’s Piece of Advice for His 25 Years Old Self
- 25:15 - Carly’s Biggest Challenges at RevvSpark
- 26:34 - Instrumental Resources For Carly’s Success
- 28:49 - What Does Success Means for Carly Today
- 29:27 - Get In Touch With Carly
"Become a Content Machine: The Conversion Content System"
https://www.revvspark.com/saas-district/
This PDF lays out step-by-step how to create a month’s worth of content from ONE source piece, and the tools and tips we use to create all the touchpoints that take a buyer through each stage of their journey.
Get In Touch With Carly:
Carly’s LinkedIn
RevvSpark Website
Mentions:
Lavender
Smartwriter.ai
Hubspot
Salesforce
Zapier
Bardeen.ai
Bannerbear
Books:
Never Eat Alone by Keith Ferrazzi
The Mom Test by Rob Fitzpatrick
Tiny Beautiful Things by Cheryl Strayed
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Darshan Pindoria is a Psychology and Mindset Coach at Deeppsyc, an organizational psychology service that impacts key areas of mental health and performance. Darshan has a BSc in Psychology, he’s a vlogger, public speaker and course creator who also took up training for 9 months as a monk in a yoga ashram.
Darshan’s past SaaS experiences working as a Business Development Manager at companies like Verto Cloud, eBusiness Guru Limited, Avasam and Replyco.
In this episode we cover:
- 00:00 - Intro
- 02:05 - Darshan's Background
- 04:46 - Darshan's Experience & Learnings As A Monk
- 16:19 - Darshan's Meditation Practice
- 17:56 - Common Employees’ Struggles Worked At Deeppsyc
- 20:55 - Companies’ Best Practices For Employees’ Mental Health
- 26:58 - Darshan’s Favorite Activity To Get Into a Flow State
- 27:27 - Darshan’s Piece of Advice for His 25 Years Old Self
- 27:46 - Darshan’s Biggest Challenges at Deeppsyc
- 28:21 - What Does Success Means for Darshan Today
- 29:06 - Get In Touch With Darshan
Get In Touch With Darshan:
Darshan’s Instagram
Deeppsyc Website
Deeppsyc YouTube Channel
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Sunir Shah is a marketer, developer and startup guy. He's the founder of AppBind, a subscriptions management tool for resellers and agencies. AppBind lets you subscribe to software and ads for clients without using your credit card. This cloud-based billing solution enables trustful communication between agencies and clients.
In this episode we cover:
- 00:00 - Intro
- 00:46 - AppBind Overview
- 03:21 - Who Is AppBind's Ideal Customer / Target Market
- 05:23 - Prices & Features
- 06:17 - AppBind’s Product Functions
- 14:19 - Contract Integrations
- 18:10 - Back-End
- 20:22 - Investing On AppBind
Get In Touch With Sunir:
Sunir Shah's LinkedIn
AppBind
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More SaaS Podcast Sessions
SaaS Consulting Services
Learn How to Value a SaaS Company
Aaron is a SaaS Onboarding & Lead Conversion Specialist, and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale revenue faster and more predictably.
He helps SaaS companies with an ARPU of $100 or more achieve scalable, predictive growth and are looking for proven systems and frameworks they can implement into their business to increase revenue and build a scalable SaaS.
Aaron also runs the SaaS Growth Hacks community on Facebook which currently has over 20,000 members.
In this episode we cover:
- 00:00 - Intro
- 01:46 - Big Reasons Why Companies' Streams Decrease
- 09:09 - Changing The Marketing Channel
- 12:36 - Checklist To Know If A Company Is Ready To Scale Up
- 15:35 - Downside Of Scaling Up Before Being Ready
- 16:25 - The "Fisher Analogy" When Searching For New Clients
- 19:33 - Building A Community As a SaaS Founder
- 27:37 - The Best Revenue Streams To Budget For Into 2023
- 31:42 - Aaron’s Favorite Activity To Get Into a Flow State
- 32:46 - Aaron’s Piece Of Advice For His Younger Self
- 35:16 - Aaron’s Biggest Challenges To Continue To Grow
- 36:54 - Instrumental Resources For Aaron's Success
- 39:53 - What Does Success Means for Aaron Today
- 43:20 - Get In Touch With Aaron
Get In Touch With Aaron:
"SaaS Growth Hacks" Facebook Group
Aaron Krall's Website
Mentions:
Peldi Guilizzoni from Balsamiq
SaaS District Interview with Peldi Guilizzoni
Lake Coloring App
Travis Sago
Dan Martell
Books:
How To Live by Derek Sivers
Anything You Want by Derek Sivers
Tag Us & Follow:
More About Akeel:
SaaS Podcasts
SaaS Consulting Services
Learn How to Value SaaS Companies
Ahmed is the Director of Due Diligence at Rapid Diligence, a company that provides due diligence and consulting services for buyers looking to acquire businesses under $500M.
Ahmed previously founded a small-cap private equity fund to buy eCommerce businesses and lead due diligence for private equity funds focused on SaaS, eCommerce, FBA, and content website acquisitions.
In this episode we cover:
- 01:12 - Ahmed's Due Diligence & Acquisition Background
- 05:26 - Differences Acquiring a SaaS, an E-commerce & Content Business
- 10:32 - Organic Vs Ads Traffic For E-Commerce
- 11:45 - High Level Red Flag Checklist To Review When Acquiring
- 13:12 - Top Reasons & Red Flags That Kills A Deal
- 15:41 - Percentage Of Successful DD
- 16:45 - Combining E-Commerce & Affiliate Website Strategy
- 18:24 - What Kind Of Business & Process To Start Acquiring
- 20:55 - Ahmed's Favorite Activity To Get Into a Flow State
- 22:22 - Ahmed's Piece Of Advice For His Younger Self
- 24:45 - Ahmed's Biggest Challenges at Rapid Diligence
- 26:15 - Instrumental Resources For Ahmed's Success
- 28:18 - What Does Success Means for Ahmed Today
- 30:19 - Get In Touch With Ahmed
Get In Touch:
Ahmed Razza's Twitter
Rapid Diligence Website
Ahmed's Email
Books:
The Miracle Morning by Hal Elrod
The Hard Thing About Hard Things by Ben Horowitz
My First Million Podcast
Tag Us & Follow:
More About Akeel:
More SaaS Podcast Sessions
SaaS Consultants
How To Value Your SaaS Company
Natalie Marcotullio is a Head of Growth and Operations at Navattic, a company that empowers prospects to get hands-on with a product earlier through no-code interactive demos and helping SaaS companies give their prospects a better buying experience. More than 200 go-to-market teams use Navattic across the funnel, from first touch in outbound campaigns, to website product demos and post-demo leave behinds.
Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS. Now she focuses on full-funnel marketing, GTM strategy, and improving the digital buyer experience.
In this episode we cover:
- 00:00 - Intro
- 01:12 - What Is An Interactive Product Demo
- 01:53 - Why Interactive Product Demo Is So Important
- 04:39 - Interactive Demos Vs. Free Trials
- 06:30 - The Power Behind A No-Code Interactive Product Demo
- 07:31 - The Ideal Customer For Product Demo
- 08:31 - Measuring The Conversion Rates Using Interactive Product Demo
- 10:17 - Best Way To Show Your Product Demo On Your Website
- 11:59 - What To Consider Before Testing Out
- 12:40 - The Sales People Opinion About Interactive Demos
- 15:04 - Natalie's Favorite Activity To Get Into a Flow State
- 16:00 - Natalie's Piece Of Advice For Your Younger Self
- 17:12 - Natalie's Biggest Challenges at Navattic
- 17:59 - Instrumental Resources For Natalie's Success
- 19:58 - What Does Success Means for Natalie Today
- 21:46 - Get In Touch With Natalie
Get In Touch With Natalie:
Natalie's LinkedIn
Navattic's Website
Mentions:
Andrew Capland
Books:
Uncanny Valley by Anna Wiener
Tag Us & Follow:
More About Akeel:
SaaS Podcasts
SaaS Consulting Services
Learn How to Value SaaS Companies
In this episode we have great founders talking about what to do, mistakes to avoid and how to validate an startup, great content shared by Dom Einhorn, founder & CEO of Uniqorn Incubator; Spencer Fry, Founder at Podmatch.com and Thomas Petersen, Co-Founder and CEO at First Principle.
In this episode we cover:
- 00:38 - Best Places And Countries To Start Your Business
- 03:45 - Growth Levers
- 08:47 - Who Is The Ideal Profile Of Founders
Full episodes with:
Dom Einhorn
Spencer Fry
Thomas Petersen
Get in Touch With:
Dom Einhorn
Spencer Fry
Thomas Petersen
Tag Us & Follow:
More About Akeel:
SaaS Podcasts
SaaS Consulting Services
Learn How to Value SaaS Companies
Zach DeWitt is a Partner at Wing Venture Capital, a firm investing in Seed and Series A rounds for transformative enterprise tech companies. Prior to Wing, Zach was CEO and co-founder of Drop, which built two award-winning iPhone apps (Drop Messages and Firefly) before selling the technology and the IP intellectual property to Snapchat in 2016. Zach holds a BA in Economics from Yale University as well as an MBA from the Harvard Business School. In this episode we cover: 00:00 - Intro 01:30 - Explaining CLG & PLG When It Comes To SaaS 09:06 - Big Monolithic Brand Vs Community Led Product 10:30 - Does CLG Work For Every Kind Of SaaS 12:35 - Benefits Of Using Community-Led Growth 15:19 - Where To Start To Spread Your Word 17:43 - The Right Time & Way To Develop A Community 20:36 - How Often & How To Share Updates With The Community 27:52 - How PLG Companies Can Keep The Community Active & Engaged 31:39 - Zackary's Favorite Activity To Get Into a Flow State 32:26 - Zachary's Piece Of Advice For His 20 Years Old Self 33:51 - Zachary’s Biggest Challenges at Wing Partner Capital 34:49 - Instrumental Resources For Zachary's Success 36:40 - What Does Success Means for Zachary Today 38:44 - Get In Touch With Zachary
Get In Touch With Zachary: https://www.linkedin.com/in/zachary-dewitt-a5a8b816/ (Zachary's LinkedIn) Zachary's Email
Mentions: https://www.copy.ai (Copy.ai) https://www.figma.com (Figma) https://www.linkedin.com/in/kyle-poyar/ (Kyle Poyar) https://notoriousplg.substack.com (Notorious PLG) https://www.linkedin.com/in/gagarg/ (Gaurav Garg) https://www.linkedin.com/in/peterwagner414/ (Peter Wagner) https://www.linkedin.com/in/tom-bradytb12/ (Tom Brady)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS Podcast Sessions) https://horizencapital.com/saas-consulting-services/ (SaaS Consulting Services) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value SaaS Companies)
Zach DeWitt is a Partner at Wing Venture Capital, a firm investing in Seed and Series A rounds for transformative enterprise tech companies. Prior to Wing, Zach was CEO and co-founder of Drop, which built two award-winning iPhone apps (Drop Messages and Firefly) before selling the technology and the IP intellectual property to Snapchat in 2016. Zach holds a BA in Economics from Yale University as well as an MBA from the Harvard Business School. In this episode we cover: 00:00 - Intro 01:30 - Explaining CLG & PLG When It Comes To SaaS 09:06 - Big Monolithic Brand Vs Community Led Product 10:30 - Does CLG Work For Every Kind Of SaaS 12:35 - Benefits Of Using Community-Led Growth 15:19 - Where To Start To Spread Your Word 17:43 - The Right Time & Way To Develop A Community 20:36 - How Often & How To Share Updates With The Community 27:52 - How PLG Companies Can Keep The Community Active & Engaged 31:39 - Zackary's Favorite Activity To Get Into a Flow State 32:26 - Zachary's Piece Of Advice For His 20 Years Old Self 33:51 - Zachary’s Biggest Challenges at Wing Partner Capital 34:49 - Instrumental Resources For Zachary's Success 36:40 - What Does Success Means for Zachary Today 38:44 - Get In Touch With Zachary
Get In Touch With Zachary: https://www.linkedin.com/in/zachary-dewitt-a5a8b816/ (Zachary's LinkedIn) Zachary's Email
Mentions: https://www.copy.ai (Copy.ai) https://www.figma.com (Figma) https://www.linkedin.com/in/kyle-poyar/ (Kyle Poyar) https://notoriousplg.substack.com (Notorious PLG) https://www.linkedin.com/in/gagarg/ (Gaurav Garg) https://www.linkedin.com/in/peterwagner414/ (Peter Wagner) https://www.linkedin.com/in/tom-bradytb12/ (Tom Brady)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS Podcast Sessions) https://horizencapital.com/saas-consulting-services/ (SaaS Consulting Services) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value SaaS Companies)
Balaji is the co-founder & CEO at Privacera, a startup focused on building tools for enterprises to balance data democracy, open use of data with the need for comprehensive governance. They are focused specifically on enterprises moving data to public cloud and leveraging it for analytics, ML & AI. Balaji comes from an IT Consulting background and intentionally moved into Sales at a small company to learn and develop new business on the grounds. He then used that experience to build and sell a startup and then build another successful one.
In this episode we cover: 00:00 - Intro 01:26 - Balaji's Background + Founding & Acquisition Of XA Secure 08:26 - The Main Successful Learning Of Founding XA Secure & Privacera 13:35 - Public Or Internal Data 19:08 - Is It Their Data + Why Would They Need Someone Else To Deal With The Data 22:46 - https://flyingcatmarketing.com/ (Flying Cat Marketing - Content-led B2B SEO agency) 24:30 - Data Democracy & Government Data Risks 32:51 - How Privacera Adapt To Worldwide Different Rules & Demands 34:32 - What New Founders Should Keep An Eye On To Make It Work 37:51 - Balaji’s Favorite Activity To Get Into a Flow State 38:41 - Balaji’s Piece Of Advice For His 20 Years Old Self 40:07 - Balaji’s Biggest Challenges at Privacera 43:37 - What Does Success Means for Balaji Today 46:39 - Get In Touch With Balaji
Get in Touch: https://privacera.com (Privacera Website) https://www.linkedin.com/in/balajiganesan03/ (Balaji's LinkedIn)
Mentions: https://www.linkedin.com/in/donboscodurai/ (Don Bosco Durai) https://www.linkedin.com/in/sullysullenberger/ (Capt. Sully Sullenberger)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (SaaS Podcasts) https://horizencapital.com/saas-consulting-services/ (Learn About Our SaaS Consulting ) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value a SaaS Company)
Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace. Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee. In this episode we cover: 00:00 - Intro 01:35 - Sri's Background + Freshworks Acquisition Story 08:33 - Founding Rocketlane 11:10 - The Importance & Impact Of Customer Onboarding 14:29 - What Kind Of Companies Rocketlane Is Build For 16:55 - The Needs Of Sales & Marketing Teams In An Onboarding Platform 19:35 - https://flyingcatmarketing.com (Flying Cat Marketing - Content-led B2B SEO agency) 21:33 - Prioritizing The Most Important Things When Onboarding A New Client 24:09 - Pros & Cons Of Following An Onboarding Template vs Natural Conversations 25:52 - How New Business Can Implement Or Optimize A Customer Onboarding Process 27:46 - Sri's Favorite Activity To Get Into a Flow State 28:27 - Sri's Piece Of Advice For His 20 Years Old Self 29:03 - Sri's Biggest Challenges at Rocketlane 30:19 - Instrumental Resources For Sri's Success 32:26 - What Does Success Means for Sri Today 33:09 - Get In Touch With Sri
Get In Touch: Sri's Email https://twitter.com/srikrishnang (Sri's Twitter) Mentions: https://www.linkedin.com/company/freshworks-inc/ (Freshworks) https://www.linkedin.com/in/girish1/ (Girish Mathrubootham)
Books: https://amzn.to/3BO7MVM (Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute) https://amzn.to/3BRHuSk (Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS Podcast Sessions) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value SaaS Companies)
Aleks Gollu is the co-founder and CEO of 11Sight, an Inbound Video Call Platform for Revenue Teams. Aleks is a serial entrepreneur and CEO with a successful track record of building innovative solutions from idea to exit. He started his career at Oracle and Sapient. However, being in the San Francisco Bay Area in California, he rapidly realized his passion for entrepreneurship and co-founded his first startup, O’TelNet, a pioneer of SMS-based cell phone applications that was acquired by a competitor. He holds a B.S. degree from MIT and an M.S. and Ph.D. degrees from UC Berkeley. Gollu has also been granted 8 patents, is fluent in 4 languages, and outside of work, Aleks is a movie aficionado and enjoys mountain biking and cooking.
In this episode we cover: 00:00 - Intro 01:28 - How 11Sight Is Innovating The Video Calling SaaS Business 07:13 - How These Unscheduled Calls Work At 11Sight 11:17 - How Inbound Video Reduces The Sales Cycle For Client & Customer Perspectives 12:56 - Businesses Where Reduced Sales Cycle Works Better Or Don't 14:36 - 11Sight Tried On A Outbound Level 16:17 - How 11Sight Video Calling Works 18:37 - DoFollow - Premium Link Building 19:46 - Fast Building Confidence And Trust With Customers 23:04 - The Most Critical Skill In a Sales Communication 26:12 - Aleks’ Favorite Activity To Get Into a Flow State 26:49 - Aleks’ Piece Of Advice For His 25 Years Old Self 28:46 - Alek’s Biggest Challenges at 11Sight 30:39 - Instrumental Resources For Aleks’ Success 32:02 - What Does Success Means for Aleks Today 35:27 - Get In Touch With Aleks
Get In Touch With Aleks: https://www.11sight.com/contact (11Sight Contact Page) https://www.linkedin.com/in/aleksgollu/ (Aleks’ LinkedIn)
Discount: 10% discount on 11Sight services with the coupon HORIZEN10
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (More SaaS Podcast Episodes) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (How To Value Your SaaS Company)
Aleks Gollu is the co-founder and CEO of 11Sight, an Inbound Video Call Platform for Revenue Teams. Aleks is a serial entrepreneur and CEO with a successful track record of building innovative solutions from idea to exit. He started his career at Oracle and Sapient. However, being in the San Francisco Bay Area in California, he rapidly realized his passion for entrepreneurship and co-founded his first startup, O’TelNet, a pioneer of SMS-based cell phone applications that was acquired by a competitor. He holds a B.S. degree from MIT and an M.S. and Ph.D. degrees from UC Berkeley. Gollu has also been granted 8 patents, is fluent in 4 languages, and outside of work, Aleks is a movie aficionado and enjoys mountain biking and cooking.
In this episode we cover: 00:00 - Intro 01:28 - How 11Sight Is Innovating The Video Calling SaaS Business 07:13 - How These Unscheduled Calls Work At 11Sight 11:17 - How Inbound Video Reduces The Sales Cycle For Client & Customer Perspectives 12:56 - Businesses Where Reduced Sales Cycle Works Better Or Don't 14:36 - 11Sight Tried On A Outbound Level 16:17 - How 11Sight Video Calling Works 18:37 - DoFollow - Premium Link Building 19:46 - Fast Building Confidence And Trust With Customers 23:04 - The Most Critical Skill In a Sales Communication 26:12 - Aleks’ Favorite Activity To Get Into a Flow State 26:49 - Aleks’ Piece Of Advice For His 25 Years Old Self 28:46 - Alek’s Biggest Challenges at 11Sight 30:39 - Instrumental Resources For Aleks’ Success 32:02 - What Does Success Means for Aleks Today 35:27 - Get In Touch With Aleks
Get In Touch With Aleks: https://www.11sight.com/contact (11Sight Contact Page) https://www.linkedin.com/in/aleksgollu/ (Aleks’ LinkedIn)
Discount: 10% discount on 11Sight services with the coupon HORIZEN10
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (More SaaS Podcast Episodes) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (How To Value Your SaaS Company)
In this episode we have two experts talking about PPC, sharing strategies about budget, funnel, campaigns and more. Dylan Hey is the Co-Founder & CEO of HeyDigital, a creative PPC & CRO agency that focuses on helping SaaS & B2B Tech Companies scale revenue with PPC & Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn, and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works. Luis Camacho is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process.
In this episode we cover: 00:00 - Intro 00:41 - Best PPC Channels For B2B SaaS Companies 07:04 - How SaaS Companies Should Be Setting Budgets For PPC to Maximize Results 09:33 - Best Strategy Setting Up a Campaign or Optimizing Your Current Funnel 11:14 - Is Paid Media Campaigns a Good Strategy for Every SaaS?
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (Best Rated SaaS Podcasts) https://horizencapital.com/saas-consulting-services/ (Learn About Our SaaS Consulting ) https://horizencapital.com/how-to-value-saas-business/ (How To Value Your SaaS Company)
Andy Stinnes is a General Partner at Cloud Apps Capital Partners, a market-focused VC firm specializing in cloud business application companies. They partner with entrepreneurs at the early stages to build global category leading companies. Andy is responsible for developing investment strategies, sourcing and leading investments, and serving on the boards of portfolio companies. He’s an expert in business software applications, business networks, enterprise-class product strategy and go-to-market. In this episode we cover: 00:00 - https://flyingcatmarketing.com/ (Flying Cat Marketing - Content-Led B2B SEO Agency) 01:08 - Intro 02:19 - Investing In SaaS Apps & Cloud Market In 2022 06:47 - Investment Thesis + What Cloud Apps Capital Partners Look For 12:24 - Importance & Time To Moving Up Market 19:59 - Checkpoints To Know That A Company Is Ready To Upmarket 23:07 - Different Key Metrics In A Upmarket Business 25:40 - Mistakes When Trying To Scale A Business Too Early 30:12 - Strategies For Upmarket Transition 33:53 - Tips For Freshly Started Founders To Scale Their Company 37:23 - Andy's Favorite Activity To Get Into a Flow State 38:03 - Andy's Piece Of Advice For His 25 Years Old Self 39:16 - Andy's Biggest Challenges at Cloud Apps Capital Partners 41:05 - Instrumental Resources For Andy's Success 43:26 - What Does Success Means for Andy Today 44:55 - Get In Touch With Andy
Get In Touch With Andy: https://www.linkedin.com/in/andystinnes/ (Andy's LinkedIn) https://www.cloudappscapital.com (Cloud Apps Capital Partners Website)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (SaaS Podcasts) https://horizencapital.com/saas-consulting-services/ (SaaS Consulting Services) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value SaaS Companies)
Vlad Hu is the CEO of TensionX, a software development company that specializes in Web Apps and Google Chrome extensions development. The company helps common people find technical solutions, get away from routine and save time for the really important stuff. Vlad is known for his expertise in building SaaS, Optimizing Business Processes, and Automation. In addition to being a co-founder of a handful of cloud SaaS apps, he helps entrepreneurs on their SaaS Business Journey. In this episode we cover: 00:00 - https://flyingcatmarketing.com (Flying Cat Marketing - Content-Led B2B SEO Agency) 01:08 - Intro 02:31 - Building A High-Performance Work Team From Scratch 03:51 - Measuring The Level Of The Performer 06:48 - Different Stages Of The Building Process 10:16 - Common Problems Faced By High-Performance Workers 12:30 - Keeping Track Of The Team Performance Improvements 14:54 - Top Secrets To Build And Coach A High-Performance Team 17:02 - The Team Coaching Process 19:47 - Celebrating & Giving Recognition 25:56 - Vlad's Favorite Activity To Get Into a Flow State 26:52 - Vlad's Piece Of Advice For His Younger Self 27:50 - Vlad's Biggest Challenges at TensionX 29:01 - Instrumental Resources For Vlad's Success 31:25 - What Does Success Means for Vlad Today 33:00 - Get In Touch With Vlad
Get In Touch With Vlad: https://www.linkedin.com/in/volodymyrhlukhovskyi/ (Vlad's LinkedIn) https://www.youtube.com/c/VolodymyrHlukhovskyi (Vlad's YouTube Channel)
Mentions: https://danlok.com/about/ (Dan Lok)
Books: https://www.amazon.com/Myth-Revisited-Small-Businesses-About-ebook/dp/B000RO9VJK (E-Myth Revisited by Michael E. Gerber) https://www.amazon.com.br/Principles-Life-Work-Ray-Dalio/dp/1501124021 (Principles by Ray Dalio)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (More SaaS Podcast Episodes) https://horizencapital.com/saas-consulting-services/ (SaaS Consulting Services) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value a SaaS Company)
W. Curtis Preston aka “Mr. Backup” is the Chief Technical Evangelist at Druva, a data protection as a service company. He's an expert in backup & recovery systems, a space he has been working in since 1993, designing data protection systems for some of the largest organizations in the world. He is also the host of the Restore it All podcast, founder and webmaster of backupcentral.com, a website dedicated to backup and recovery and has written four books about backup and recovery.
In this episode we cover: 00:00 - https://flyingcatmarketing.com/ (Flying Cat Marketing - Content-Led B2B SEO Agency) 01:08 - Intro 02:20 - SaaS Applications And Higher Risks Of Data Loss 07:59 - The Basic Features That SaaS Data Protection Companies Includes 11:05 - Difference Between Protecting Privacy & Data Security 12:57 - Challenges & Risks Of Backing Up Data Using A Traditional System 18:27 - What You Should Be Aware Of When Choosing A Backup Service Team 25:20 - Does Migrating A Company's Backup To A Cloud Provider Mitigate Risks? 30:53 - How Often A B2B SaaS Should Be Backing Up 33:20 - Curtis' Favorite Activity To Get Into a Flow State 34:08 - Curtis' Piece Of Advice For His 25 Years Old Self 34:52 - Curtis' Biggest Challenges at Druva 37:10 - Intrumental Resources For Curtis' Success 38:38 - What Does Success Means for Curtis Today 40:08 - Get In Touch With Curtis
Get In Touch With Curtis: https://twitter.com/wcpreston (Curtis' Twitter) https://www.druva.com (Druva Website)
https://go.druva.com/WS-Hybrid-CW-eBook-Curtis-Book-Modern-Data-Protection.html (W. Curtis Preston's Book "Modern Data Protection" Free Copy On Druva's Website)
Mentions: https://www.linkedin.com/in/sfoskett/ (Stephen Foskett) https://www.backupcentral.com/ (Backup Central's Restore It All Podcast)
Books: https://www.amazon.com.br/First-Break-All-Rules-Differently/dp/0684852861 (First, Break All The Rules by Marcus Buckingham & Curt Coffman) https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 (How To Win Friends & Influence People by Dale Carnegie)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (Best Rated SaaS Podcasts) https://horizencapital.com/saas-consulting-services/ (Learn About Our SaaS Consulting ) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value a SaaS Company)
Shaurya is the founder of Samurai Marketers, a link-building agency for brands in the SaaS industry. He loves to help B2B brands implement their organic marketing and link-building strategies. Among Samurai Marketers' clients, you will find some famous SaaS brands like Zoom, Udemy and Waybook. When he is not working, you can find him reading some business or personal development books.
In this episode we cover: 00:00 - https://flyingcatmarketing.com (Flying Cat Marketing - Content-Led B2B SEO Agency) 01:08 - Intro 03:02 - The Importance Of Link-Building In 2022 05:29 - Should We Pay For Back-Links? 07:04 - High Quality Back-Links 10:06 - Link-Building Value Vs Other SEO Marketing Strategies 11:55 - Campaigns With Great Results 18:29 - Tests & Metrics To Understand Results From A Link 20:29 - https://dofollow.io/ (Dofollow.io - Premium Link Building) 21:44 - Ranking & Driving Links To The Right Pages 25:41 - Tips To Start Link-Building With Little Or No Budget 27:40 - The Story Behind The Name Samurai Marketers 29:34 - Shaurya's Favorite Activity To Get Into a Flow State 30:09 - Shaurya's Piece of Advice for His 25 Years Old Self 31:18 - Shaurya's Biggest Challenges at Samurai Marketers 32:11 - Instrumental Resources for Shaurya's Success 34:30 - Get In Touch With Shaurya
Get In Touch With Shaurya: https://www.linkedin.com/in/shaurya-jain-a39099232/ (Shaurya's LinkedIn) https://samuraimarketers.com (Samurai Marketers Website)
Discount: 10% discount on Samurai Marketers services, just mention that you came from the SaaS District Podcast.
Books: https://www.amazon.com.br/Built-Sell-Creating-Business-Without/dp/1591845823 (Built To Sell by John Warrillow) https://www.amazon.com.br/Power-Now-Guide-Spiritual-Enlightenment/dp/1577311523 (The Power Of Now by Eckhart Tolle)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (More SaaS Podcast Episodes) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (How To Value Your SaaS Company)
Charles is the founder and CEO of Legislate, an early-stage legal tech startup which allows large landlords, letting agents, and small businesses to easily create, sign and manage contracts that are prudent and fair. Legislate’s platform is built on its patented knowledge graph which streamlines the contracting process and aggregates contract statistics to quickly unlock valuable insights. Charles was also one of the first employees of Mind Foundry, an Oxford University spin out specializing in automated data science and AI. In this episode we cover: 00:00 - https://byldd.com/ (Byldd - MVP Development Agency Based in New York) 01:12 - Intro 02:22 - How & Who Legislate Works Helping Settle Agreements 05:25 - How The Contract Templates Are Built 09:36 - Preventing Legal Risks Signing Through Legislate Vs Lawyer 14:01 - Using AI In The Contract Creating Process 17:11 - https://dofollow.io/ (Dofollow.io - Premium Link Building) 18:44 - Are e-Signatures As Legally Binding As Wet Signatures? 21:00 - Security Processes For Digital Signatures 21:49 - Overview Of The Legal Tech Market 23:39 - How Legal Leaders Can Help Improve The Process & Technology 24:53 - Legislate in Terms of Size Today 25:11 - Charles' Favorite Activity To Get Into a Flow State 25:36 - Charles' Piece of Advice for His 25 Years Old Self 26:45 - Charles' Biggest Challenges at Legislate 27:29 - Instrumental Resources for Charles' Success 28:57 - What Does Success Means for Charles Today 30:38 - Get In Touch With Charles
Get In Touch With Charles: https://www.linkedin.com/in/charles-brecque/ (Charles' LinkedIn) https://www.legislate.tech (Legislate Website)
Books: https://www.amazon.com.br/Never-Split-Difference-Negotiating-Depended/dp/0062407805 (Never Split The Difference by Chris Voss) https://www.amazon.com.br/How-Become-Rainmaker-Getting-Customers/dp/0786865954 (How To Become A Rain Maker by Jeffrey J. Fox)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (SaaS Podcasts) https://horizencapital.com/saas-consulting-services/ (SaaS Consulting Services) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value SaaS Companies)
Maeva is the CEO of Flying Cat Marketing, an SEO agency for companies in martech, salestech and proptech. They help fast-growing B2B SaaS companies turn their website into one of their greatest inbound revenue channels through both SEO and content. They can help your SaaS by creating high quality content, convert visitors, and achieve 5-20% monthly growth. Maeva has been a translator since 2009, speaks 5 languages and in her spare time she does improv theater and works on getting fluent in Italian. In this episode we cover: 00:00 - https://byldd.com/ (Byldd - MVP Development Agency Based in New York) 01:12 - Intro 02:50 - The Ideal Time For SaaS Companies Investing In SEO & Content Marketing 08:28 - Results When Creating Content & Building Links To The Website 12:04 - Analyzing Competitors' Content Process 15:58 - Tracking KPI's When Starting A Marketing Strategy 19:45 - Ranking, Topic Clusters & Value Keywords 22:21 - Allocate SEO Budget Between Link Building, New Or Old Content 24:17 - https://dofollow.io/ (Dofollow.io - Premium Link Building) 25:12 - Strategy For Optimizing The Content 26:41 - What Constitutes A Good Backlink + Paying Backlinks For Fast Results 29:27 - SEO Free & Low Cost Tips For SaaS Founders 32:48 - The History Behind The Flying Cat Marketing Name 34:15 - Maeva’s Favorite Activity To Get Into a Flow State 35:10 - Maeva's Piece of Advice for His 25 Years Old Self 35:45 - Maeva's Biggest Challenges at Flying Cat Marketing 36:44 - Instrumental Resources for Maeva's Success 38:48 - What Does Success Means for Maeva Today 39:51 - Get In Touch With Maeva
Get In Touch With Maeva: Maeva's LinkedIn https://flyingcatmarketing.com (Flying Cat Marketing Website)
Mentions: https://www.linkedin.com/in/camillehansentrent/ (Camille Trent) https://www.linkedin.com/in/erinbalsa/ (Erin Balsa)
Books: https://www.amazon.com.br/Deep-Work-Focused-Success-Distracted/dp/1455586692 (Deep Work by Carl Newport) https://www.amazon.com.br/One-Thing-Surprisingly-Extraordinary-Results/dp/1885167776 (The One Thing by Gary Keller)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (More SaaS Podcast Episodes) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value a SaaS Company)
Dan is the Founder & Chief Pricing Officer at Product Tranquility, a consulting firm that accelerates product growth and increases customer loyalty. They bring world-class product management and strategy practices to B2B SaaS and Marketplace companies in the small-to-mid market. Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life over the last 15 years. In this episode we cover: 00:00 - https://byldd.com/ (Byldd - MVP Development Agency Based in New York) 01:12 - Intro 03:00 - What Is Product Value? 09:18 - Perceived Value Vs Cheap Price 13:00 - Strategy For Getting An Effective Price 16:31 - What Some SaaS Founders Get Wrong About Pricing 17:59 - How Often The Price Should Be Changed 20:34 - Adjusting The Price When Adding New Features 23:14 - Advantages Of Using Free Trials Or Freemium 32:02 - https://dofollow.io (Dofollow.io - Premium Link Building) 33:20 - Should Companies Show Pricing On Their Websites? 39:34 - When To Bring A Pricing Expert To Your Product Marketing Team 42:26 - Dan’s Favorite Activity To Get Into a Flow State 43:27 - Dan's Piece of Advice for His 25 Years Old Self 43:45 - Dan's Biggest Challenges at Product Tranquility 44:38 - Instrumental Resources for Dan's Success 46:17 - What Does Success Means for Dan Today 47:24 - Get In Touch With Dan
Get in Touch With Dan: https://www.linkedin.com/in/balcauski/ (Dan's LinkedIn) https://www.producttranquility.com/home-extended/blog/ (Product Tranquility Blog)
Mentions: https://www.linkedin.com/in/patrickccampbell/ (Patrick Campbell)
Books: https://www.amazon.com.br/Strategy-Tactics-Pricing-growing-profitably-dp-1138737518/dp/1138737518 (The Strategy And Tactics Of Pricing by Thomas T Nagle) https://www.amazon.com.br/Monetizing-Innovation-Companies-Design-Product/dp/1119240867 (Monetizing Innovation by Madhavan Ramanujam & Georg Tacke)
Magic Mind, The World's First Productivity Drink - You can get 40% off on your subscription for the next 10 Days. Try it out, go to https://my.captivate.fm/magicmind.co/SaaS (magicmind.co/SaaS) and use our Discount Code SAAS20
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (SaaS Podcasts) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value a SaaS Company)
Andreas Creten is a software engineer and an entrepreneur who loves developing apps and building teams. He’s the CEO of madewithlove, an app development company that helps startups and established companies turn ideas into applications by offering development, consulting and ad interim management services, building both products and teams. They have been CTO in over 60 companies, mainly operating as CTO ad interim. You can regularly find Andreas working on open-source projects and speaking at conferences around the world. in this episode we cover: 00:00 - https://byldd.com/ (Byldd - MVP Development Agency Based in New York) 01:12 - Intro 02:19 - Introducing Legacy Code 04:16 - Top Red Flags On The Due Diligence Process 08:50 - What Is Technical Debt And How They Work It 11:40 - Balancing Technical Debt & Product Development 15:24 - Scenarios Where Refactoring The Code Can Work 17:25 - Tools That Madewithlove Use To Ensure Code Quality 20:20 - Building The Perfect Engineering Team 23:24 - The App Development Process With madewithlove 28:35 - Madewithlove in Terms of Size Today 30:07 - Andreas’ Favorite Activity To Get Into a Flow State 31:13 - Andreas’ Piece of Advice for His 25 Years Old Self 32:51 - Andreas’ Biggest Challenges at Madewithlove 34:06 - Instrumental Resources for Andreas’ Success 36:54 - What Does Success Means for Andreas Today 38:07 - Get In Touch With Andreas
Get In Touch With Andreas: https://www.linkedin.com/in/andreascreten/ (Andreas' LinkedIn)
Mentions: https://basecamp.com/about/story (Jason Fried from Basecamp)
Books: https://www.amazon.com.br/Getting-Real-Smarter-Successful-Application/dp/0578012812 (Getting Real by Jason Fried) https://www.amazon.com.br/Phoenix-Project-DevOps-Helping-Business/dp/1942788290 (The Phoenix Project by Gene Kim & Kevin Behr)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (More SaaS Podcast Episodes) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value a SaaS Company)
Rajiv Ayyangar is the Co-founder and CEO of Tandem, a desktop app for distributed teams that simulates a "virtual office”, allowing users to see who’s around, what they are working on, talk and collaborate in one click. Rajiv studied bioengineering at Princeton and subsequently worked at Fairchild and Yahoo. He’s also a rock climbing, classical piano player and probably an expert on blind wine tasting. In this episode we cover: 00:00 - https://byldd.com/ (Byldd - MVP Development Agency Based in New York) 01:12 - Intro 02:45 - How Did Remote/Hybrid Work Affect Tandem’s Team 04:51 - Building Tandem 06:48 - Tandem's App Changes Before Vs After COVID-19 08:31 - How Are Tandem Helping Build A Trusting Workplace 10:51 - The Secret Of The Successful Hybrid Teams 13:40 - Ways Of Working And Their Evolvement 17:47 - Tandem's Plans To Support Remote/Hybrid Work 19:27 - Trends On VR Work Space 21:09 - What SaaS Founders Should Consider Before Hiring Remotely or In Person 23:03 - Tandem in Terms of Size Today 23:35 - Rajiv’s Favorite Activity To Get Into a Flow State 23:58 - Rajiv's Piece of Advice for His 25 Years Old Self 23:53 - Rajiv's Biggest Challenges at Tandem 27:06 - Instrumental Resources for Rajiv's Success 28:30 - What Does Success Means for Rajiv Today 29:15 - Get In Touch With Rajiv
Get In Touch With Rajiv: Rajiv's e-mail https://twitter.com/rajivayyangar (Rajiv's Twitter)
Mentions: https://tandem.chat/newsletter (Tandem's Newsletter) https://www.ycombinator.com (Y Combinator)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS Podcast Sessions) https://horizencapital.com/saas-consulting-services/ (Learn About Our SaaS Consulting) https://horizencapital.com/how-to-value-saas-business/ (How To Value Your SaaS Company)
Lindsey Groepper is the president at BLASTmedia, a national B2B SaaS PR agency that takes a holistic approach to PR. Lindsey is responsible for new business development and helping oversee the strategic direction of the agency where they focus public relations. Lindsey graduated from the University of Georgia with a Bachelor of Arts degree in Journalism and Mass Communications, majoring in Public Relations.
In this episode we cover: 00:00 - https://byldd.com/ (Byldd - MVP Development Agency Based in New York) 01:12 - Intro 02:14 - The Right Time To Write A Press Release & Announcement 04:06 - What To Expect From A Effective Copy PR Release 07:57 - What Metrics Matter To A PR Agency + Reporting & Result 12:46 - Working With A PR Team + What They Need 17:01 - The Stalking, Stealing & Using People Strategy 22:54 - Lindsey’s Favorite Activity To Get Into a Flow State 24:24 - Lindsey’s Piece of Advice for His 25 Years Old Self 27:03 - Lindsey’s Biggest Challenges at BLASTmedia 29:17 - Instrumental Resources for Lindsey’s Success 32:55 - What Does Success Means for Lindsey Today 34:23 - Get In Touch With Lindsey
Get In Touch With Lindsey: https://www.linkedin.com/in/lindseygroepper/ (Lindsey's LinkedIn) https://www.blastmedia.com (BLASTmedia Website)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Leon Kuperman is the CTO of CAST AI, a platform that increases your SaaS company’s profit margin without additional work. They cut your cloud bill in half, automate DevOps tasks, and prevent downtime in one Autonomous Kubernetes platform. Leon has over 20 years of experience in product management, software design and development all the way through to production deployment. He’s an industry leader on Web Application Security and Payment Card Industry Data Security Standard (PCI DSS), e-commerce, cloud computing and web application architecture. He’s passionate about his customers, his work as well as Brazilian Jiu Jitsu, where he actually holds a Brown belt.
In this episode we cover: 00:00 - https://byldd.com (Byldd - MVP Development Agency Based in New York) 01:12 - Intro 02:55 - The Main Value Of AI & Why Simple Automation Is Not Enough 08:24 - Problems in Cloud Service That Requires Automation 12:56 - Tips To Start Using Automation On A SaaS 15:52 - Scenarios Where Cloud Automation May Not Work Well 17:55 - The Main Tool Categories To Address The Automation Challenges 19:26 - The Secret Of Building a Machine Learning Model 21:24 - Where is CAST AI in Terms of Size Today 22:18 - Leon’s Favorite Activity To Get Into a Flow State 23:18 - Leon’s Piece of Advice for His 25 Years Old Self 24:17 - Leon’s Biggest Challenges at CAST AI 25:36 - CAST AI Ukraine Hiring Program 27:10 - Instrumental Resources for Leon’s Success 29:36 - What Does Success Means for Leon Today 32:36 - Get In Touch With Leon
Get In Touch With Leon: https://www.linkedin.com/in/itexecutivecto (Leon's LinkedIn) https://cast.ai (CAST AI Website)
Mentions: https://cloud.google.com (Google Cloud) https://aws.amazon.com (AWS) https://azure.microsoft.com/pt-br/ (Azure)
Books: https://www.amazon.com.br/Working-Backwards-Insights-Stories-Secrets/dp/1250267595 (Working Backwards by Colin Bryar & Bill Carr) https://www.amazon.com.br/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 (The Lean Startup by Eric Ries)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Firaas Rashid is CEO and founder of Hook, a predictive data platform that empowers Customer Success teams. Hook is transforming B2B SaaS by providing accurate revenue predictions and intelligent, actionable insights to secure more customer renewals. Firaas founded Hook in late 2020 and has already raised millions in funding from some of the top investors and company founders in Europe. He is passionate about changing the way Customer Success Teams operate, which we’ll go deeper into on today’s episode.
In this episode we cover: 00:00 - https://byldd.com (Byldd - MVP Development Agency Based in New York) 01:11 - Intro 02:25 - How Hook Works Customer Success With SaaS companies 05:57 - Understanding Customer Success & Customer Support When Building A Team 08:12 - Key Measurements & Metrics To Pay Attention 12:13 - How Often Should We Be Tracking These Metrics 13:36 - How Do These Metrics Help Prevent Customer Churn 15:08 - Key Actions We Can Take At This Stage 17:55 - Structuring Incentives For Your CS Team 21:37 - Tips On Hiring The Right Person For A CS Role 26:40 - Firaas’ Favorite Activity To Get Into a Flow State 27:54 - Firaas’ Piece of Advice for His 25 Years Old Self 31:00 - Firaas’ Biggest Challenges at Hook 32:14 - Instrumental Resources for Firaas’ Success 35:12 - What Does Success Means for Firaas Today 37:23 - What Is A Ideal Workplace For Firaas 40:09 - Get In Touch With Firaas
Get In Touch With Firaas: https://www.linkedin.com/in/firaasrashid/ (Firaas Rashid LinkedIn) https://hook.co/#metricsReport (Hook Metrics Report) Mentions: https://www.tkkader.com (TK Kader)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior. In this episode we cover: 00:00 - Intro 01:35 - SEO as The Main Channel Of Traffic For a Starting SaaS 05:33 - Link Building & Creating An Authority on Early Stage 07:14 - Strategies For Later Stage Companies 12:11 - Ranking Top-Notch Content in 2022 16:17 - Google's Ranking Factor To Be Aware Of 19:27 - Follow Vs No-Follow Link 21:45 - Investing In SEO With Limited Budget 26:54 - The Problem Of Using Copycat Content 29:04 - George's Favorite Tools For Managing SEO Campaigns 34:34 - Volume Vs Quality Content 38:38 - George's Favorite Activity To Get Into a Flow State 38:52 - George's Piece of Advice for His 25 Years Old Self 39:08 - George's Biggest Challenges at MINUTTIA 41:00 - Instrumental Resources for George's Success 41:54 - What Does Success Means for George Today 42:36 - Get In Touch With George
Get In Touch With George: https://www.linkedin.com/in/georgioschasiotis/ (George's LinkedIn) https://minuttia.com (MINUTTIA's Website) Mentions: https://www.linkedin.com/in/johnmu (John Mueller) https://en.wikipedia.org/wiki/Paulo_Coelho (Paulo Coelho) https://asana.com (Asana) https://podcasts.apple.com/gb/podcast/sparkle-and-thrive/id1476317024 (Sparkle and Thrive Podcast)
Books: https://www.amazon.com/Extreme-Ownership-U-S-Navy-Seals/dp/1250067057 (Extreme Ownership by Jocko Willink) https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 (Atomic Habits by James Clear) https://www.amazon.com/Thinking-Bets-Smarter-Decisions-English-ebook/dp/B074DG9LQF (Thinking in Bets by Annie Duke)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Benjamin Crevant is the Co-Founder and CEO of MyC MedTech, a compliant tool for companies to manage health data, medical check-ups and remote medical sites, worldwide. They offer predictive analysis and insights relevant to the activity and their employees health. After more than 8 years working around the globe gaining managing and entrepreneurship skills, Ben went back to Europe where he and his co-founder Laurent reinvented how companies can manage their team resilience and bring healthcare to workers and companies. In this episode we cover: 00:00 - Intro 01:23 - Why MedTech Is Important To Avoid Health Problems 05:47 - MedTech Ecosystem And It's Evolution 07:49 - How Covid-19 Has Transformed Companies Digitalization 09:02 - Reliable Measurement Of Health Workforce's Statistics 10:57 - The Approach When Implementing a Healthcare Service 13:27 - Employee's Data Privacy & Security 15:55 - Big Companies Challenges When Managing Healthcare 20:44 - Opportunities For Future MedTech SaaS 24:10 - Benjamin's Favorite Activity To Get Into a Flow State 25:20 - Benjamin's Piece of Advice for His 25 Years Old Self 26:37 - Benjamin's Biggest Challenges at MyC MedTech 27:48 - Instrumental Resources for Benjamin's Success 32:17 - What Does Success Means for Benjamin Today 33:45 - Get In Touch With Benjamin
Get in Touch With Benjamin: https://www.linkedin.com/in/benjamincrevant (Benjamin's LinkedIn) https://www.myc.doctor (MyC MedTech Website)
Mentions: Google Netflix
Books: https://www.amazon.com.br/4-Hour-Work-Week-Escape-Anywhere/dp/0091929113 (The 4-Hour Work Week by Timothy Ferriss) https://www.amazon.com.br/No-Rules-Netflix-Culture-Reinvention/dp/1984877860 (No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Pedram Afshar is the Co-Founder & CEO of Amaka, a tech startup specialized in accounting integrations and business daily data automation. Started in 2015, Amaka now has a worldwide customer base and a over 45+ person team. He is an expert in creating innovative technology solutions, where before starting into entrepreneurship, Pedram had a career in commercial banking, credit risk and portfolio management, where he acquired experience in the SME landscape that he then used to become a startup founder.
In this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:06 - How Amaka Works + The Impact Of Using API 03:48 - The Accidental Entrepreneur 04:32 - Founding Amaka 06:09 - Marketing Experiments and Channels That Work 07:44 - Leveraging Relationships Through API 08:31 - Automation Limitations When Build a SaaS 11:12 - The Future Of Work With SMB Platforms 13:48 - Tips For Starting a e-commerce SaaS Efficiently 16:24 - What Pedram Would Do Different If He Started Today 18:15 - Leading a Company Tutorial Based on 90’s Rap Classics 20:23 - Pedram's Favorite Activity To Get Into a Flow State 21:34 - Pedram's Piece of Advice for His 25 Years Old Self 22:48 - Pedram's Biggest Challenges at Amaka 25:52 - Instrumental Resources for Pedram's Success 28:03 - What Does Success Means for Pedram Today 29:16 - Get In Touch With Pedram
Get in Touch With Pedram: https://www.linkedin.com/in/pedram-afshar-30b4381a/ (Pedram's LinkedIn) https://amaka.com/ (Amaka's Website) Books: https://www.amazon.com.br/Zero-One-Notes-Startups-Future/dp/0804139296 (Zero to One by Peter Thiel) https://www.amazon.com.br/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 (The Lean Startup by Eric Ries) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Adam O'Leary is the Co-Founder of TrustScout, a video testimonial capture tool that helps their customers get video reviews in a fast, simple and automated way. Originally developed for agency white-label, eCommerce, and SMBs, TrustScout helps clients increase their sales conversions, social media engagement and SEO ranking. In this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:39 - Adam's Background & TrustScout Fouding 08:23 - Review Page A/B Test 09:37 - Analyzing Video Reviews vs Written Reviews 11:47 - The Best Moment & Place To Show Video Reviews 14:44 - When To Capture Video Testimonials 16:03 - When Is The A-Ha Moment For a Client 19:13 - Best Approach To Ask For Customers Reviews 22:42 - Script For The Perfect Video Testimonial 26:13 - Adam's Favorite Hobbies To Get Into a Flow State 26:51 - Adam's Piece of Advice for His 22 Years Old Self 27:32 - Adam's Biggest Challenges at TrustScout 28:20 - Instrumental Resources for Adam's Success 29:33 - What Does Success Means for Adam Today 31:21 - Get In Touch With Adam
Get In Touch With Adam: https://www.linkedin.com/in/adamdoleary/ (Adam's LinkedIn) https://trustscout.io (TrustScout Website) Mentions: https://www.google.com/business/ (Google Business Reviews) https://br.hubspot.com (HubSpot) https://www.trustpilot.com (TrustPilot) Books: https://www.amazon.com.br/10X-Rule-Difference-Between-Success/dp/0470627603 (The 10X Rule by Grant Cardone) https://www.amazon.com.br/10X-Rule-Difference-Between-Success/dp/0470627603 (The Marketing Secrets Show with Russell Brunson) https://dailystoic.com (The Daily Stoic)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market. Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021. He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.
In this episode we cover: 00:00 - https://getshoutout.com (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:17 - The PLG Strategy Definition 05:20 - Tips to Create Auto Selling Products 07:10 - The Features Of The Great Product 09:00 - Giving The Right Solution At The Right Time 11:10 - Make The Customer Onboarding Happen 12:51 - Examples Of Successful Onboarding 14:53 - How They Built Userflow 17:22 - Esben's Role On Building Userflow 21:42 - Esben's Favorite Hobbies To Get Into a Flow State 22:48 - Esben's Piece of Advice for His 25 Years Old Self 24:23 - Esben's Biggest Challenges at Userflow 25:03 - Instrumental Resources for Esben's Success 27:57 - What Does Success Means for Esben Today 31:00 - Get in Touch With Esben
Get In Touch With Esben: https://www.linkedin.com/in/esbenfriisjensen/ (Esben's Linkedin) https://userflow.com (Userflow) Mentions: https://logrocket.com (LogRocket) https://mailchimp.com (MailChimp) https://www.saastr.com/author/jasonlkn/ (Jason Lemkin)
Books: https://www.amazon.com.br/Product-Led-Growth-Product-Itself-English-ebook/dp/B07P6288ZF (Product Led-Growth by Wes Bush)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up. Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the hard streets by applying what her mom taught him: Stay curious, take lead, and give help. Fast forward to today, Marcos was Program Executive Director of Product Management, teaches pricing to MBA students at UC San Diego (where he earned his MBA from the Rady School of Management), coached over 100 SaaS CEOs and helped price over 200 SaaS products and counting. In this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 01:52 - B2B Companies' Mistakes When Pricing Their Offering 02:37 - Numbers That Influence The Price 05:03 - When Founders Discover That They Need To Optimize Prices 06:41 - What Charge For Vs When To Charge 08:03 - Charging Monthly Vs Annually 09:00 - Should Every Company Publish Their Pricing? 12:16 - How Anchoring Affect Sales 13:16 - The Forking Method 15:28 - How Much Free Trial Or How About Freemium 17:04 - How To Convert A Freemium Customer To A Paid Customer 20:20 - Marcos' Favorite Hobbies To Get Into a Flow State 20:47 - Marcos' Piece of Advice for His 25 Years Old Self 21:34 - Marcos' Biggest Challenges at Pricing I/O 22:46 - Instrumental Resources for Marcos' Success 24:22 - What Does Success Means for Marcos Today 25:30 - Get in Touch With Marcos
Get In Touch With Marcos: https://www.linkedin.com/in/msantosrivera16/ (Marcos' LinkedIn) https://www.pricingio.com (Pricing I/O Website) Mentions: https://www.danmartell.com (Dan Martell) Books: https://www.amazon.com/Unsubscribe-Jocelyn-K-Glei-audiobook/dp/B01L0N9Z3S/ref=sr_1_1?keywords=Unsubscribe-Email-Anxiety-Avoid-Distractions&qid=1650910910&sr=8-1 (Unsubscribe) https://www.amazon.com.br/Indistractable-Control-Your-Attention-Choose/dp/194883653X (Indistractable) https://www.pricingio.com/streetpricingbook (Marcos' Upcoming Book "Street Pricing") Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Girish Redekar is the CEO & Co-Founder of Sprinto.com, a company that helps SaaS companies become SOC-2 compliant, close enterprise deals faster and pass vendor security assessments easily. He previously built and bootstrapped RecruiterBox to over 2500 customers and 50+ employees both in the US and India. The company was then acquired by a private equity firm Turn/River Capital in an all cash deal. Girish is a passionate programmer and entrepreneur, keen on helping other SaaS businesses demonstrate security chops and close enterprise deals faster. In this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:14 - Starting to Implement Cybersecurity in a SaaS 04:56 - Most Common Cyber Attacks 07:21 - First Steps to Founders Preventing Cyber Attacks 10:11 - Security Questionnaire 13:48 - Aligning Security With Less Cost 16:34 - SOC2 Explained 20:21 - Girish's Past Ventures Before Starting Sprinto 24:19 - Girish's Favorite Hobbies To Get Into a Flow State 24:56 - Girish's Piece of Advice for His 25 Years Old Self 25:28 - Girish's Biggest Challenges at Sprinto 25:44 - Sprinto Is Hiring! 26:28 - Instrumental Resources for Girish's Success 31:50 - What Does Success Means for Girish Today 33:31 - Get in Touch With Girish
Get in Touch With Girish: https://sprinto.com/ (Sprinto.com) Girish's Email Mentions: https://pt.wikipedia.org/wiki/Creedence_Clearwater_Revival (Creedence Cleanwater Revival) https://www.amazon.com.br/Atomic-Habits-Proven-Build-Break/dp/0735211299 (Atomic Habit by James Clear) https://www.amazon.com.br/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U (The Mom Test by Rob Fitzpatrick) https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 (Amp it Up by Frank Slootman) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Christopher is a Conversion Alchemist at Conversion Alchemy, which means he brings copywriting, user experience and digital psychology together to help businesses understand how their visitors and users interact with them and build websites that act as their sales machines, making more money in the process. Chris is a Former UX lead at Zeda Labs & Conversion Crimes, he writes and e-skate at Concrete Surfers (recently sold), has been playing drums for 20+ years in a band, playing basketball for 20+ years and practices Vipassana meditation daily. In this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 03:54 - https://www.postalytics.com (Postalytics) Teardown 04:21 - First Page Look 21:49 - Pricing Page 34:58 - About Page 35:55 - Call To Action Buttons 39:10 - CRO Measuring Tool 41:14 - https://getshoutout.com (ShoutOUT) Teardown 41:47 - First Page Look 52:55 - Pricing Page 54:03 - Two Call To Action Buttons Together 54:57 - Signing Up & Dashboard 01:03:04 - Get in Touch with Christopher
Get in Touch With Christopher: https://christophersilvestri.com (Conversion Alchemy Website) https://twitter.com/silvestrichris (Christopher's Twitter) Mentions: 7 Levels of Conversion https://balsamiq.com/ (Balsamiq) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Victor Purolnik is the Founder & CEO of Trustshoring, a company that can help you find the right software development resources to support your growth, by linking you with professional and skilled developers that fit your company culture. He’s an expert in the software development and outsourcing industry, with around ten years’ of experience as both provider and client. He’s the author of the Complete Outsourcing Playbook, and the organizer of many events in the startup and outsourcing space. Recently, he’s also joined a Berlin-based startup, Rebolet, as their iterim CTO. In this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:22 - Trustshoring's Software Dev Team Finding Process 05:53 - Offshoring The Technical Team Vs Hiring In House 11:20 - Consider Hiring Lower Cost Dev Teams 13:18 - Favorite Questions When Hiring a Remote Tech Team 18:00 - Hiring Remotely or Locally Pros & Cons 24:33 - Meeting With Your Agency & Team 25:43 - Development Costs For Building a B2B SaaS Product 30:47 - Platforms To Find Remote Developers 32:55 - Dev Team Levels, Speed of Execution & When To Change 39:29 - Victor's Favorite Hobbies To Get Into a Flow State 40:14 - Victor's Piece of Advice for His 25 Years Old Self 40:43 - Victor's Biggest Challenges at Trustshoring 42:36 - Instrumental Resources for Victor's Success 44:26 - What Does Success Means for Victor Today 46:22 - Get in Touch With Victor
Mentions: https://www.linkedin.com/in/steliefti/ (Steli Efti) (CEO of Close) https://www.linkedin.com/in/robwalling/ (Rob Walling) (Co-Founder of Tinyseed) https://podcasts.apple.com/us/podcast/startups-for-the-rest-of-us/id366931951 (Startups For The Rest Of Us Podcast) https://www.trustshoring.com/productstories/ (Product Stories Podcast) Get in Touch With Victor: https://www.linkedin.com/in/scaling-saas-software-outsourcing-remote-developers/ (Victor's LinkedIn) Victor's Email Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Alan Gleeson is the Founder of Work With Agility, a strategic B2B marketing consultancy with a passion for supporting tech startups to generate leads and to grow their businesses. Alan started his career in financial services, joining Barclays on their graduate programme. He joined Palo Alto Software, a leading SaaS company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years. More recently, Alan has worked for a number of leading SaaS startups, in a mix of full time and consultancy engagements. In this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:34 - What To Plan Before Expanding Internationally 04:29 - Common Challenges When Branching Out 07:33 - Branching Differences Between EU & US Companies 09:52 - Considering Region, Culture & Language When Expanding 19:54 - CMO, Alan's Playbook & EU Vs US B2B Companies Market 23:51 - Finding The Right Team For Your SaaS In A New Market 27:24 - Hiring Someone Full Time & Salary Expectations 32:45 - Alan's Favorite Hobbies To Get Into a Flow State 33:37 - Alan's Vision When Starting Work With Agility 38:06 - Alan's Piece of Advice for His 25 Years Old Self 39:46 - Alan's Biggest Challenges at Work With Agility 41:12 - Instrumental Resources for Alan's Success 42:58 - What Does Success Means for Alan Today 44:19 - Get in Touch With Alan
Get in Touch With Alan: http://www.linkedin.com/in/alangleeson (Alan’s LinkedIn) Alan's Email Mentions: https://matrixpartners.com/team/david-skok/ (David Skok) https://medium.com/@msuster (Mark Suster) https://www.aprildunford.com (April Dunford) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They exist to help you sell your company. Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach. in this episode we cover: 00:00 - https://getshoutout.com/ (ShoutOUT) Customer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:37 - SaaS under $5M ARR Valuation Changes 06:02 - Expected Valuation for Private SaaS 09:16 - Financial Buyer vs Strategic Buyer 10:43 - Top Metrics to Consider When Valuing a Company 14:51 - Sell 100%, Raise VC Money & Grow the SaaS? 17:29 - When is The Right Time to Sell Your SaaS 20:34 - Reasons Why Founders Are Selling Their SaaS 22:43 - The Advisor Work on a Transaction 27:16 - Relationship Vs Cold Outreach To Approach Buyers 29:31 - Lowell's Past Ventures Before Traction Advising 30:51 - Lowell's Vision While Starting Traction Advising 31:46 - Lowell's Piece of Advice for His 25 Years Old Self 32:37 - Lowell's Biggest Challenges at Traction Advising 34:10 - Instrumental Resources for Lowell's Success 35:18 - What Does Success Mean to Lowell Today 36:57 - Get in Touch With Lowell
Get in Touch with Lowell: https://www.linkedin.com/in/lowellricklefs/ (Lowell's LinkedIn) Lowell's Email Mentions: https://en.wikipedia.org/wiki/Steve_Jobs (Steve Jobs)
Books: https://www.amazon.com.br/Paradox-Choice-Why-More-Less/dp/149151423X (The Paradox of Choice)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Andy Cabasso is the co-founder at Postaga, an outreach service to build links for free, with its AI-assisted all-in-one outreach platform. They can find outreach opportunities, analyze outbound content, find email addresses and much more. Andy is also co-founder of Offsprout, where they help web design agencies to build websites for their customers using white-label website building tools. Prior to Postaga and Offsprout, was also co-founder at JurisPage, an Internet marketing agency focusing on helping law firms create a professional Internet presence and get better visibility online. JurisPage was acquired by Uptime Legal in 2016. Before all that, Andy was a practicing lawyer. In this episode we cover: 00:00 - https://getshoutout.com (ShoutOUT) Customer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:28 - Best Channels To Get Your First Costumers 04:29 - Finding & Reaching Out to The Right People 07:18 - Charm Offensive Cold Outreach 09:23 - Postaga's Email Open Rates 11:12 - Outreach Cost-Effectiveness 13:32 - Growth Tips to Save Money and Time 18:16 - TinySeed's Startup Accelerator Program 25:53 - Getting Early Customers Through Product Hunt 30:23 - Better Days to Product Launch 31:32 - Product Launch Final Tips 33:54 - Experiences Lauching on AppSumo 37:51 - Andy's Vision When Starting Postaga 38:50 - Andy's Piece of Advice for His 25 Years Old Self 39:38 - Biggest Challenges Andy's Facing 40:13 - Instrumental Resources for Andy's Success 42:30 - What Does Sucess Mean to Andy Today 43:53 - Andy's Favorite Hobbies To Get Into a Flow State 44:41 - Get in Touch With Andy
Get in Touch With Andy: https://www.linkedin.com/in/andrewcabasso/ (Andy's Linkedin) Mentions: https://www.linkedin.com/in/jonbuchan/ (Jon Buchan) https://tinyseed.com (TinySeed) https://www.producthunt.com (Product Hunt) https://appsumo.com (AppSumo) https://podcasts.apple.com/us/podcast/startups-for-the-rest-of-us/id366931951 (Startups For the Rest of Us) https://www.facebook.com/groups/GrowTogetherSEO/ (Grow Together Facebook Group) Books: https://www.amazon.com.br/Influence-Psychology-Robert-PhD-Cialdini/dp/006124189X (Influence: The Psychology of Persuasion) https://www.amazon.com.br/Traction-Get-Grip-Your-Business/dp/1936661837 (Traction: Get a Grip on Your Business) https://www.amazon.com.br/Mastering-Rockefeller-Habits-Increase-Growing/dp/0978774957 (Mastering The Rockfeller Habits)
Discount: Go to Postaga.com and redeem the Coupon PODCAST50 to get 50% OFF for 3 Months
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Gregory Elfrink has been the Director of Marketing at Empire Flippers since 2016. He joined originally as a Content Manager. Now, as the Director of Marketing, he manages everything from the content to the marketing automation, to vision and goal setting, all the way down to the implementation. His big goal is to make Empire Flippers more mainstream as an M&A brand, and to help investors see the power of digital assets, while helping sellers have life changing exits. Gregory was born in Anchorage, Alaska where he worked in the oil fields and now travels the globe networking and speaking. In this episode we cover: 00:00 - https://getshoutout.com (ShoutOUT) Customer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:45 - Current Trend in The SaaS Sales Market 05:22 - SaaS Business Valuation 08:07 - Marketing ROI Results in Empire Flippers Site 10:51 - Back Link Strategy for SaaS Founders 13:13 - Leveraging Content & Reaching Customers As a Starting SaaS 16:04 - The Soft & Hard Power of Marketing 20:15 - Measuring The Soft & Hard Power of a SaaS 23:40 - SaaS Evaluation Process Before Selling It 26:09 - Reasons Why People Give Up Selling Their SaaS 28:39 - Top Common Reasons To Sell a SaaS Business 31:56 - Greg's Past Ventures & Background 35:14 - Instrumental Resources For Greg's Success 37:12 - What Does Success Mean to Greg Today 38:26 - Greg's Favorite Hobbies To Get Into a Flow State 39:29 - Get in Touch With Greg
Get in Touch With Greg: https://www.linkedin.com/in/gregthewriter/ (Greg's LinkedIn) Greg's Email Mentions: https://surferseo.com (Surfer) https://podcasts.apple.com/us/podcast/the-opportunity-podcast/id1534337949 (The Opportunity Podcast) Books: https://www.amazon.com.br/Believing-Brain-Conspiracies-How-Construct-Reinforce-ebook/dp/B004GHN26W (The Believing Brain) https://www.amazon.co.uk/Plot-Structure-Techniques-Exercises-Crafting/dp/158297294X (Plot And Structure) https://www.amazon.com.br/Richest-Man-Babylon-George-Clason/dp/1897384343 (The Richest Man in Babylon) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Starting 2022, we compiled some of the best advice for UI-UX & Product designers from our 2021 season. Whether you are an expert designer or even starting, These lessons will upgrade your creativity, production process and take your skills to the next level. Thank you to our guests Pek Pongpaet (https://www.impekable.com/ (Impekable)), Peter Loving (https://www.useractive.io/ (UserActive)) and Billy Carlson (https://balsamiq.com/ (Balsamiq)) for this insights. Full Episodes: https://www.youtube.com/watch?v=VDsxYJmU7V4 (Pek Pongpaet) https://www.youtube.com/watch?v=w9SnJvH7gLg (Peter Loving) https://www.youtube.com/watch?v=BwJFemjTf9k (Billy Carlson) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
2021 marked the start of a new chapter for the SaaS District Podcast. We had many top list entrepreneurs that shared their life and work experience and moved us in many ways, unlike ever before. We've asked several SaaS founders: "What advice would you give your 25 year old self?" and compiled our top responses in this video for you. Thank you all for joining us in season 2, see you in the next year. https://www.youtube.com/watch?v=6o0rITTY7R8&list=PLWm57LROxl0ErPFwtz43ngTdMP3NMnxUa (All Interview Episodes) 00:25 - https://www.youtube.com/watch?v=gwTjKWBU0jg (Matt Cole: Top SMB SaaS Player in LATAM on How to Gain Visibility and Control over your SaaS) 01:56 - https://www.youtube.com/watch?v=Xj118pR-U18 (Mohit Mamoria: From Idea Generation to Launch of an Email Productivity SaaS in Less Than 6 weeks) 02:26 - https://www.youtube.com/watch?v=IwV90ZMQM-0 (Guillaume Moubeche: Bootstrapping Lemlist from $0 to $10M ARR: A Personalized Sales Automation SaaS) 02:59 - https://www.youtube.com/watch?v=aXPZ9W4a5As (Neil Shah: How to Build Your SaaS without Coding, SaaS Product Design Best Practices) 06:38 - https://www.youtube.com/watch?v=R8WsKqDoh74 (Andrew Gazdecki : How MicroAcquire is Disrupting The M&A Industry, A Smarter Way to Exit Your Startup)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Peter Loving is a software designer, coach and consultant who works with SaaS companies to build better products, making UI & UX improvements that drive growth & wow users. He’s the founder of UserActive, an agency that designs meaningful tech products. They are inspired by a mission to help tech founders build products that enrich the lives of users, doing this by applying critical thinking, creative talent and product strategy to solve real business challenges. During this episode we cover: 00:00 - https://balsamiq.com (Balsamiq) Rapid, Effective and Fun Wireframing Software 00:46 - Intro 02:32 - Creating a Value-Based Product Dashboard 08:26 - The Relation Between UI/UX & Product Design 12:29 - Tech & SaaS Improvements When Building Designs 17:05 - Increasing Retention & Reducing Churn With Better Product Design 19:37 - UserActive Top Analytics Tools 22:24 - Changes & Important Skills For Future UX designers 25:25 - Peter’s Top 3 Favourite SaaS Companies Designs/UI 30:15 - Background, Past Ventures & Building UserActive 35:51 - Advice Peter Would Give to His 25 Years Old-Self 37:36 - Peter’s Greatest Challenges as Being CEO at UserActive 40:52 - Instrumental Resources For Peter's Success 43:51 - What Does Success Mean To Peter Today 45:44 - Get in Touch With Peter
Mentions: https://support.airtable.com/hc/en-us (Airtable) https://mixpanel.com/home/ (MixPanel) https://about.facebook.com/meta/ (Meta) https://www.productboard.com (Productboard) https://www.teamwork.com/careers/ (Teamwork) https://www.facebook.com/groups/saasfoundersnetwork/ (SaaS Founders - Build & Scale (Facebook Group)) Books: https://www.amazon.com.br/dp/B0064VPS24/ref=cm_sw_em_r_mt_dp_PC18PAKQ09FJY3F2D5PQ (The Pumpkin Plan by Mike Michalowicz) https://www.amazon.com.br/dp/0593084411/ref=cm_sw_em_r_mt_dp_107VW1F2BKDKGX9S0QKS (Fix This Next by Mike Michalowicz) Get in Touch With Peter: https://twitter.com/lovingpeter (Peter’s Twitter) Peter's Email Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug :D Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job. During this episode we cover: 00:00 - https://www.prodcamp.com (ProdCamp) User Feedback & Product Management Platform 00:54 - Intro 02:57 - Customer Research at Balsamiq 05:20 - How The Research Interview Works 07:57 - Peers & Improve Organization Communication Strategy 10:12 - Time zones & The "Golden Hour" 12:19 - Product Road map & Decisions 16:55 - Tips About Starting a Customer Research on a SaaS 21:23 - Adding Value To Interaction With Customers 25:21 - How Balsamiq is Monitoring & Improving With/Without Metrics 29:10 - Why Alberto Doesn't Have a Balsamiq Pet 29:25 What Pet Alberto Would Adopt + Name 29:54 - Alberto's Suggested Dishes to Try in Bologna 30:31 - Why Jessica Doesn't Have a Balsamiq Pet 31:52 - What Pet Jessica Would Adopt + Name 32:35 - What Superpower Jessica Would Want 34:15 - Career Path Tips From Alberto & Jessica 35:51 - What Motivates Them to Keep Working Hard
Get in Touch With Alberto & Jessica: https://twitter.com/albertoforni (Alberto’s Twitter) https://twitter.com/balsamiq (Jessica’s Twitter)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Billy Carlson is a Design Educator at Balsamiq where he helps new and non-designers learn best practices of interface and digital product design. He’s been a designer for over 15 years and has worked on many types of projects. Previously, he led large UX teams at various corporations' internal design groups. During this episode we cover: 00:00 - https://www.impekable.com/ (Impekable) Bay Area Product Development Agency 00:45 - Intro 02:08 - Basics of Wireframing & How to Get Started 04:22 - Taking Notes on Wireframing References 05:30 - First Steps on Prototyping 08:06 - Content First Design 09:41 - How SaaS Founders Can Apply Content First Design 10:48 - The Educational Part of The Design Process 12:57 - Principles of Effective Wireframing 21:30 - Expectations & Productivity on Leading Design Team 24:05 - Billy's Routine To Get Into a Creative State 26:02 - Best Dog Breed as Companion for Wireframing 26:50 - What Pet Billy Would Adopt 27:48 - Billy's Favorite Hobbies To Get Into a Flow State 29:11 - Billy's Favorite Thing About Working at Balsamiq 30:08 - Path Tips for Design Career
Links: https://balsamiq.com/learn/articles/ten-principles-effective-wireframes/ (Ten Principles of Effective Wireframes) Get in Touch With Billy: https://twitter.com/billycarlson (Billy's Twitter)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Alasdair Mason is the Customer Champion at Balsamiq. He has been developing his passion for great service in a number of fields for over 2 decades. Whether it's mobile computing, winter sports, video hosting or wireframing the one common factor is providing exceptional support. As a resident of beautiful South Lake Tahoe, California he embraces the remote-work lifestyle and, when away from his desk, he loves to golf in the summer and snowboard in the winter. Valerie Liberty is the Head Chef at Balsamiq, but she also handles sales and free inquiries in the Wow! Division. She’s their first US employee, and has been helping customers try to rid the world of bad software since the 90s, even before she and Peldi, worked together at Macromedia. Balsamiq may be a flat organization, but she still answers to one manager, 18-year old rescue mutt, Cooper. During this episode we cover: 00:00 - https://www.wa.team (WA.Team) Convert Messages to Happy Costumers 00:54 - Intro 02:57 - Balsamiq's Way of Customer Support 04:35 - Love What You're Doing 05:47 - The Goldencircle of Balsamiq's Freemail 12:18 - The Importance of Longevity 17:28 - Building & Implementing Longevity 23:11 - Alasdair's Favorite Pet at Balsamiq Team 24:14 - Alasdair's Favorite Lake Tahoe Summer Activity 25:09 - Cooper and Nala's Favorite Balsamiq Recipe 26:20 - Who's The One That Hates The Most Going to The Vet? 27:16 - Favorite Hobby That Gets Them Into A Flow State 31:09 - Career Path & Professional Development Tips 35:09 - What Motivates Them to Keep Working Hard 37:16 - What They Love Most About Working at Balsamiq
Mentions: https://www.youtube.com/watch?v=4iGYoPJ40eA& (Sunir Shah's SaaS District Episode) Get in touch with Alasdair & Valerie: https://twitter.com/balsamiqval (Valerie’s Twitter) https://twitter.com/alasdairmanson (Alasdair’s Twitter) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Leon Barnard is a Designer, Writer, and Educator at Balsamiq. He uses his 10+ years of experience as a UX designer to teach user interface design basics and wireframing to Balsamiq's audience of mostly non-designers. He loves helping people and technology get along better. During this interview we cover: 00:00 - https://getshoutout.com (ShoutOUT) SMS and Email Messaging That Converts 01:08 - Intro 02:29 - Marketing Strategy on Balsamiq 04:28 - Balsamiq Atypical Approach on Marketing 06:56 - The Whole Product Concept 10:11 - The "What Should I Make For Dinner" Feature 13:12 - Product Experience, Features & Wireframing 14:56 - The 4 Pillars Of Balsamiq's Sustainable Growth 17:23 - How Implement This Pillars as SaaS Founder 20:12 - Customer Service as A Marketing Tool 22:05 - How Balsamiq Uses Education As A Feature 29:39 - Leon's Favorite Hobbies To Get Into a Flow State 30:16 - Something People Usually Learn Only After It Is Too Late 31:31 - Career Path Tips For Professionals at Leon's Area 33:03 - What Motivates Leon To Continue Working Hard 34:13 - What Leon Loves The Most About Balsamiq
Mentions: https://balsamiq.com/learn/articles/saas-website-design-lessons/ (Balsamiq SaaS Design Lessons)
Get in Touch with Leon: https://www.linkedin.com/in/leonbarnard (Leon’s LinkedIn) https://twitter.com/leonbarnard (Leon’s Twitter)
Tag us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Brendan has worked in customer facing roles for his entire professional career. As a founding member of Balsamiq’s Tech Support team, and the Support team Co-Lead, Brendan helps shape the policy and philosophy of Balsamiq’s Support communications. He also thinks he is funny, despite evidence to the contrary. Liz Green has had a passion for software and tech since she was young. While her studies were in the Marketing & Advertising field, she discovered her true calling for software support 10 years ago. She joined Balsamiq in 2016 to help lead the Support and Olio teams. Staying close to customers and their journey brings her joy, but she's also comfortable wearing different hats. On any given day, you might find her troubleshooting payment issues, writing documentation, and running manual tests & QA. During this interview we cover: 00:00 - https://www.oditly.com (Oditly) Bring Automation to Inspection Workflows 00:54 - Intro 02:39 - Balsamiq's Sales Process Today 05:06 - The "Finding The Human" Philosophy 09:47 - Maintaining The Team Unification on Balsamiq 13:51 - How They Manage Challenging Conversations 16:17 - Docs & Support Work 20:21 - Cachao's Favorite Game 20:57 - Who's The King In The House, Titan or Odin? 21:29 - Titan & Odin's Favorite Sleep Position 22:59 - What Superpower They Would Have 23:34 - Workplace Superpower 24:33 - Favorite Hobby That Gets Them Into A Flow State 25:31 -Career Path & Professional Development Tips 28:18 - What Motivates Them to Keep Working Hard 30:35 - What They Love Most About Working at Balsamiq
Get in Touch With Brendan & Liz https://www.linkedin.com/in/brendan-saricks-307851121/ (Brendan's LinkedIn) https://www.linkedin.com/in/lizelottegreen/ (Liz's LinkedIn)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped company focused on wireframing UI/UX. After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at Adobe systems as an Engineering Lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”. After a series of events that led to quitting his job at Adobe and focusing on his project, he decided to go back to Italy and found his successful company. Peldi first joined us on SaaS District where he shared his full background and story on episode 18 of SaaS District. During this interview we cover: 00:00 - https://www.coffeepals.co/ (CoffeePals.co) The Best Way To Get Your Teams Talking 00:53 - Intro 02:30 - Product Management Priority Techniques 07:35 - The Product’s Mid Life 11:51 - Development Periods While Releasing a SaaS 14:49 - The Mistake of Having Too Many Around Features 19:04 - Best Practices To Avoid Feature Creep 23:51 - Balsamiq’s Growth Philosophy 27:05 - Peldi’s Favorite Hobby That Gets Him Into A Flow State 27:45 - Something People Usually Learn Only After It is Too Late 28:19 - What Motivates You to Keep Working Hard 29:30 - Why Do You Name Your Dog Lucy And What’s Her Favorite Meal 30:20 - What’s The Best Trick Lucy Has Taught You? 31:15 - What Business Peldi Would Start From Scratch Today
Get in Touch With Peldi https://twitter.com/peldi (Peldi’s Twitter) https://www.linkedin.com/in/peldi/ (Peldi’s LinkedIn)
Previous Episodes With Peldi Guilizzoni https://www.youtube.com/watch?v=lRRfrxjzp78 (Sticking to Your Values When Building your StartUp) https://www.youtube.com/watch?v=rUq2pa0iXno (How to Compete As a Bootstrapped Company Vs. VC Funded Competitors)
Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Stefan Smulders is a SaaS Entrepreneur, Forbes Business Council and Father of a 5-year-old son. He’s the Co-founder of Expandi, a cold outreach automation tool that helps B2B marketers and agencies to automate their lead generation efforts on LinkedIn. It is completely bootstrapped SaaS where his team grew it from zero to $6M ARR in 18 months. During this interview we cover: 00:00 - Intro 01:57 - Linkedin's Policy Change and How It Affects Outreach & Sales 06:50 - The Future of Outbound Sales Sequences 07:45 - Linkedin's Profile Score & Engagement 11:43 - Getting Started on Cold Campaign 18:01 - Linkedin Outreach Strategies 21:34 - Expandi.io Initial Stage & First Clients 31:17 - https://contentfy.co/ (Contentfy.co) Your On-Demand Podcast Editing Team 33:13 - Creating Content & Post The Right Way 34:55 - Finding The Right Audience 36:33 - Plans for Growth & Expansion 41:04 - Stefan's Vision While Starting Expandi.io 46:23 - Piece Of Advice Stefan Would Give To His 25 Years-Old Self 48:32 - Stefan’s Greatest Challenges at Expandi.io 50:23 - Instrumental Resources For Stefan's Success 52:27 - What Does Success Mean To Stefan Today 54:23 - Get in Touch With Stefan
Mentions: https://lempod.com (Lempod) SaaS District Episode with https://youtu.be/IwV90ZMQM-0 (Guillaume Moubeche), Co-Founder of Lempod https://www.linkedin.com/in/ilya-azovtsev/ (Ilya Azovtsev) https://growthhackers.com (Grown Hackers) Get In Touch With Stefan: https://twitter.com/smuldersstefan (Twitter) https://www.facebook.com/stefan.smulders.83 (Facebook Messenger) Email Giveaway / Discount Links https://drive.google.com/file/d/11LQjPvy_KcYZ7ic2nGz7g_likeiNoqct/view?usp=sharing (Expandi's new eBook with top strategies to promote your next event up to 1000+ Attendees (The best way to go these days on linkedIn))
https://drive.google.com/file/d/1WXb7uWOqYqiVPC57YoECNPY8KT3xvAiu/view (Top 10 LinkedIn Outreach templates from top influencers):
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Cherish Santoshi is a Founding Member and Head of Community at SAWO Labs, an API authentication service. He is specialized in strategy and management and is currently managing programs for over 4 million developers across the globe and has worked for companies including Google, Microsoft, Amazon and the Government of India. Cherish is an advocate of change and believes that communities can change the world with innovation and constant progress. He is enthusiastic about building and expanding tech communities, as well as supporting technical education. During this interview we cover: 00:00 - Intro 01:27 - Insight Into User Authentication 04:44 - Authentication Before Or After Building Product? 06:12 - SAWO Labs' Advantages for Developers 09:15 - The Three Factors of Authentication 10:57 - The Building Of AppStore 14:23 - Growth Through Building Connections 15:19 - Factors of a Community & How to Build It as a SaaS Founder 18:26 - SAWO Labs Developers Community 21:45 - Cherish's Path To Build Developers Communities 25:41 - https://contentfy.co/ (Contentfy.co) Your On-Demand Podcast Editing Team 27:14 - SAWO Labs Community As a Service 29:16 - How To Give Back To The Community 33:13 - SAWO Labs Size Today 34:50 - Cherish's Vision While Starting SAWO Labs 36:51 - Piece Of Advice Cherish Would Give To His 25 Years-Old Self 38:46 - Cherish’s Greatest Challenges as Being CEO at SAWO Labs 41:24 - Instrumental Resources For Cherish's Success 43:16 - What Does Success Mean To Cherish Today 43:51 - Get in Touch With Cherish
Mentions: https://wordpress.com (Wordpress) https://www.shopify.com (Shopify) https://2021.devrel.net (Devrelcon) https://www.linkedin.com/in/kunalshah1/ (Kunal Shah) https://www.notion.so/product?fredir=1 (Notion)
Get In Touch With Cherish: https://www.linkedin.com/in/cherish-santoshi-55a51943/ (Cherish Santoshi's Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Kris Rudeegraap is the co-founder and CEO of https://sendoso.com (Sendoso), a leading Sending Platform that helps companies stand out by promoting new ways to communicate with consumers throughout the Buyer's Journey. They enable B2B sales, marketing and customer success teams to offer both digital and physical gifts to buyers and customers. Kris has worked at Talkdesk, Yapstone and Piqora and has over a decade of sales experience. During that time, he realized that using direct mail and gifts to create meaningful interactions was an effective approach to driving demand and increasing sales, and thus the idea for Sendoso was born. During this interview we cover: 00:00 - Intro 01:26 - Physical & Digital Marketing Strategies 05:13 - Importance Of ROI In The Marketing Plan 07:17 - Sendoso's Growth Channels & Plans 09:32 - Leveraging Partnerships 10:42 - What To Avoid When Building a Team 12:01 - Reducing Churn With Relationship 14:44 - How to Retain Customers as a SaaS Company 15:31 - Direct Mail & Physical Marketing 16:58 - https://contentfy.co/ (Contentfy.co) Your On-Demand Podcast Editing Team 18:21 - Sendoso’s Size, $100 Million Funding & Expansion Plan 21:18 - Kris’ Vision Starting Sendoso Until Today 22:57 - Advice Kris Would Give To His 25 Years-Old Self 25:00 - Instrumental Resources For Kris' Success 25:57 - What Does Success Mean To Kris Today 26:18 - Get in Touch With Kris
Get In Touch With Kris: https://www.linkedin.com/in/rudeegraap/ (Kris Rudeegraap's Linkedin)
Mentions: https://www.outreach.io (Outreach) https://salesloft.com (SalesLoft) https://www.hubspot.com (Hubspot) https://ecosystem.hubspot.com/pt/marketplace/apps/sales/sales-enablement/crossbeam-196819 (Crossbeam) https://www.cosell.io (CoSell) https://www.clickfunnels.com (ClickFunnels) Resources: https://www.npr.org/podcasts/510313/how-i-built-this (How I Built This) https://www.npr.org/podcasts/510289/planet-money (Planet Money) https://www.acquired.fm (Acquired) Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Pek Pongpaet is an award winning designer with over 16 years of industry experience. He's a Podcast host, entrepreneur, actor and the CEO and Principal UX Strategist of https://www.impekable.com/ (Impekable). Impekable is a world-class organization that develops and produces SaaS and mobile solutions, promoting digital transformation and innovation through services like Product Strategy, UI UX design, Web & Mobile application development. They have worked with worldwide brands like Adobe, Apple, Google, Intel, Nike and others. As a Motion-Capture actor, Pek is also known for his work on Mortal Kombat: Deadly Alliance (2002) and Mortal Kombat: Armageddon (2006).
During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven & Analytics Decisions 01:02 - Intro 03:14 - How Pek Was "The Chosen One" for Mortal Kombat 06:51 - From Martial Arts To Design 08:18 - The Difference Between UX & UI 09:47 - Good Example of a Good UX 12:04 - What UI Means and How it Works 12:39 - Great Example of a Great UI 14:11 - Why Is So Important to Think About Your SaaS Design 21:05 - Design System And What's the Point of It 24:07 - Examples of a Great Design Systems 25:12 - Skills for a Great Designer 30:00 - The Creative Process 33:28 - What Is Creativity for Pek? 35:18 - http://contentfy.co (Contentfy.co) Your On-Demand Podcast Editing Team 36:38 - Resources for SaaS Leaders About UX 39:27 - Pek's Vision On Starting Impekable 42:02 - Advice Pek Would Give to His 25 Years Old-Self 43:42 - Pek’s Greatest Challenges as Being CEO at Impekable 46:15 - Instrumental Resources For Pek's Success 47:57 - What Does Success Mean To Pek Today 50:40 - Get in Touch With Pek
Mentions: https://podcasts.apple.com/us/podcast/what-is-ux/id1553018664 (What is UX) https://www.audible.com (Audible) https://www.scribd.com (Scribd) https://www.indiehackers.com/podcasts (Indie Hackers) https://thehustle.co/my-first-million-podcast/ (My First Million) https://okdork.com/podcast/ (Noah Kagan) https://mastersofscale.com (Master of Scale) https://userdefenders.com (User Defenders) https://uxchecklist.github.io (UX Checklist)
Books: https://www.amazon.com.br/Dont-Make-Me-Think-Usability/dp/0321344758 (Don't Make Me Think) https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701 (Product-Led Onboarding) https://jakeknapp.com/sprint (Sprint) https://www.amazon.com.br/Mom-Test-customers-business-everyone-ebook/dp/B01H4G2J1U (The Mom Test)
Get In Touch With Pek: https://www.linkedin.com/in/pekpongpaet/ (Pek Pongpaet's Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Sunir Shah is a marketer, developer and startup guy. He's the founder of AppBind, a SaaS subscriptions management tool for resellers and agencies. AppBind lets you subscribe to software and ads for clients without using your credit card. This cloud-based billing solution enables trustful communication between agencies and clients. During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven & Analytics Decisions 01:02 - Intro 2:51 - AppBind's Solutions for Reselling SaaS 4:59 - The Reseller Experience 9:45 - How a Subscription Order Works 12:32 - The Issues of The Reseller Model 14:50 - Do's and Don'ts as a Resellers or Agency 17:48 - Online Payment Through Virtual Cards 19:03 - What is a Virtual Card and How it Works 22:04 - What To Expect When Becoming a Vendor of a SaaS 28:47 - How To Make Money as a Agency 31:03 - Contentfy.co Your On-Demand Podcast Editing Team 32:16 - The Stages of Agencies' Technology Practices 35:50 - Why a Customer Hires an Agency 38:08 - What do I own as a agency? 40:38 - Best Practices When Starting a SaaS Channel 47:01 - Where is AppBind in Terms of Size Today 47:44 - Long Term Vision for AppBind 50:20 - Advice Sunir Would Give to His 25 Years Old-Self 53:34 - Instrumental Resources For Sunir's Success 55:09 - What Does Success Mean To Sunir Today 57:23 - Get in Touch With Sunir
Mentions: https://www.appbind.com (AppBind) https://www.cloudsoftwareassociation.com (Cloud Software Association) https://www.paypal.com (Paypal) https://www.hubspot.com (Hubspot) https://aws.amazon.com (AWS)
Books: https://www.amazon.com.br/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986 (Crossing The Chasm) https://www.amazon.com.br/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244 (The Innovator's Dilemma)
Persons: https://okdork.com/podcast/ (Noah Kagan)
Get In Touch With Sunir: https://www.linkedin.com/in/sunirshah/ (Sunir Shah's Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Perry Zheng is the founder and CEO of Cash Flow Portal, real estate syndication software, and a real investor portal founded in April 2020. Before starting to work on Cash Flow Portal full-time, Perry was an engineering manager at Lyft for 5 years and worked as a software engineer at Twitter and Amazon before that. He started real estate syndication over three years ago and now has more than 2000 units, raised over $20M for real estate projects and is a lead sponsor on two deals totalling 850+ apartment units. His goal is to help other syndicators groups succeed and overcome common challenges like raising capital and finding deals even while having full-time jobs. By July 2021, he helped four syndication groups raise $30MM+ of capital by having investors sign docs automatically on the platform. During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven & Analytics Decisions 01:02 - Intro 02:09 - Juggling Three Jobs + Grow a SaaS Startup 04:40 - Perry's Work Management 06:21 - Getting Productive & Focusing on People's Strength 08:28 - Hire The Most Talented or The One With The Best Resume? 10:10 - Raising Capital For Real Estate 12:30 - The Best Time to Look for a Real Estate SaaS 14:35 - How to Become a RE Investor & How Perry Started 24:47 - The Big Risk On Moving From SaaS to Real Estate 25:25 - Perry's Biggest Lesson on Changing from SaaS to RE 28:42 - Contentfy.co Your On-Demand Podcast Editing Team 30:09 - Perry's Vision of The RE Future & Why No Commercials? 35:55 - Growing a SaaS Organically 36:29 - Perry's 4 Mistakes on Starting a SaaS 38:30 - Real Estate Buying or Renting? 39:26 - Perry's Background & building Cash Flow Portal 43:09 - Cash Flow Portal's Success Without Marketing 44:48 - Long Term Vision for Cash Flow Portal 47:01 - Advice Perry Would Give to His 25 Years Old-Self 48:10 - Perry’s Greatest Challenges as Being CEO at Cash Flow Portal 49:35 - Instrumental Resources For Perry's Success 51:29 - What Does Success Mean To Perry Today 54:18 - Get in Touch With Perry
Mentions: https://www.onenote.com (OneNote) http://www.amazon.com (Amazon)
Get In Touch With Perry: https://www.linkedin.com/in/perryzheng/ (Perry Zheng’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist. During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven & Analytics Decisions 01:02 - Intro 01:57 - Most Effective Way to Reach Customers 10:20 - Personalized Sales Automation & Building Relationships 13:26 - Growth Channels that lead $10M + ARR 18:05 - Creating Content & Building a Community 21:32 - Recommendations to SaaS Founders about Growth Channels 27:36 - Buying Email List or Places to Get Sources? 29:12 - Contentfy.co Your On-Demand Podcast Editing Team 30:36 - How Often To Send Marketing Mail? Any Best Time? 33:53 - Increasing the Reply Rate 35:23 - Top Tips & Tricks for Open Rates 38:16 - Guillaume Background, Exiting & Reffusing a $30M Funding Round 43:36 - Long Term Vision for Lemlist 44:54 - Advice Guillaume Would Give to His 25 Years Old-Self 45:59 - Matt’s Greatest Challenges as Being CEO at Lemlist 46:22 - Instrumental Resources For Guillaume Success 48:32 - What Does Success Mean To Guillaume Today 49:15 - Get in Touch With Guillaume
Mentions: https://www.lemlist.com/ (Lemlist) http://lusha.com/ (Lusha) https://www.dropcontact.com/ (Dropcontact) https://www.pixelme.me/blog (Pixelme Blog)
People https://www.linkedin.com/in/randfishkin/ (Rand Fishkin)
Books: https://sparktoro.com/book (Lost & Founder)
Get In Touch With Guillaume: https://www.linkedin.com/in/-g-/ (Guillaume Moubeche’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Matt Cole is the CEO of SUMA+ SaaS, a leading provider of financial management SaaS for small businesses in Latin America. Matt’s passionate about empowering entrepreneurs, making education accessible for all and conserving the environment for the future generations During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven & Analytics Decisions 01:02 - Intro 01:59 - What is a Gringo doing Scaling a SMB SaaS in LATAM? 03:03 - LATAM vs The Rest of The Continent 06:54 - Entrepreneur Opportunities & Tech in a Market in Expansion 09:19 - Opening a Business in LATAM, The Easy Way to Start 14:50 - Having 3 Different Brands & The Importance of Being Local 16:16 - How Matt is Giving Back to The SMB SaaS Ecosystem 18:11 - Lessons Learned for New Founders as a CEO 20:38 - Contentfy.co Your On-Demand Podcast Editing Team 21:54 - SUMA+ in Terms on Size Today 23:18 - Decision Behind Raising Funds for SUMA+ 24:28 - Long Term Goal for SUMA+ 26:03 - What Would Matt Would do If He Were to Start From Scratch 27:526 - Matt’s Greatest Challenges as Being CEO at SUMA+ 29:24 - Decision Behind Getting a CEO Coach and The Right Time to Do it 32:05 - Advice Matt Would Give to His 25 Years Old-Self 33:52 - Instrumental Resources For Matt’s Success 36:25 - What Does Success Mean To Matt Today 37:37 - Get in Touch With Matt
Mentions: https://www.sumasaas.com/ (SUMA+) https://www.riverwoodcapital.com/ (Riverwood Capital) https://mastersofscale.com/ (Masters of Scale) https://www.acquired.fm/ (Acquired) https://www.npr.org/podcasts/510313/how-i-built-this (How I Built This)
Books: https://kellerink.com/products/the-one-thing (The One Thing) https://daretolead.brenebrown.com/ (Dear to Lead)
Get In Touch With Matt: https://www.linkedin.com/in/matthewecole/?originalSubdomain=cl (Matt Cole’s Linkedin) E-mail: matt.cole@nubox.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Michael Bereslavsky is the founder and CEO at Domain Magnate, an M&A and micro-private equity firm with over 14 years of experience buying, optimizing and selling profitable online businesses. Michael has been working in the online businesses since 2004 which has enabled him to learn how to effectively build and monetize websites and grow online businesses. During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven & Analytics Decisions 01:02 - Intro 01:58 - Why Investors Love SaaS Over Other Asset Classes 04:45 - 2017 SaaS Landscape vs 2021 09:02 - SaaS Metrics that Matter the Most 13:33 - Thoughts on Business Acquisition Platforms & Marketplaces 15:32 - Steps to Find a Great SaaS Business Deal to Acquire 17:30 - Financing, Debt or Capital Access 19:23 - First Investment Fund & Process 23:05 - Contentfy.co Your On-Demand Podcast Editing and Repurposing Team 25:36 - Timing When Raising Through an Investment Group 28:31 - Top Methods to Scale & Grow a SaaS Business 31:19 - The Big Secret in the SaaS Space 32:58 - Long Term Goal for Domain Magnate 36:54 - What Would Michael do Differently if He Could Start From Scratch 38:15 - Instrumental Resources For Michael’s Success 39:19 - What Does Success Mean To Michael Today 40:10 - Get in Touch With Michael
Mentions: https://www.domainmagnate.com/ (Domain Magnate) https://microacquire.com/ (Microacquire) https://www.domainmagnate.com/podcast/ (The Domain Magnate Show)
Get In Touch With Michael: https://www.linkedin.com/in/michaelbereslavsky/ (Michael’s LinkedIn) Email: michael@domainmagnate.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook ) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Jeff is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based on Authority & ROI, and helps you build topic models for you to write and create the best content for your strategy. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search, and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including ContentTECH, Marketing AI Conference, LavaCon, Content Marketing Conference, and much more. During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven Data & Analytics Decisions 01:02 - Intro 02:21 - What is AI Marketing & What does it Mean to Integrate AI Techniques 09:31 - Writing Quality Content vs Focusing on the Technical Side, Ranking for Keywords 18:17 - Domain Authority, a Correlative Derivative Metric 25:34 - SaaS Needs Timely Results, How To Become a Leader? 32:24 - Actionable Insights for a More Personalized Customer Journey 37:39 - Barriers or Obstacles for Adopting AI in your Marketing Strategy 43:39 - How is Jeff Measuring His Own Leadership Success & Within His Team 46:30 - Advice Jeff Would Tell His 25 Years Old Self 49:04 - Instrumental Resources For Jeff’s Success 52:32 - What Does Success Mean To Jeff Today 53:58 - Get in Touch With Jeff
Mentions: https://www.facebook.com/groups/rhodiumcommunity/ (Rhodium Community For Online Entrepreneurs )
People: https://www.linkedin.com/in/kevinpetersen1/ (Kevin Petersen) https://www.linkedin.com/in/akibalogh/ (Aki Balogh)
Books: https://matthewdicks.com/ (Mathew Dicks)
Get In Touch With Jeff: Email: jeff@marketmuse.com https://www.linkedin.com/in/jeffcoyle/ (Jeff’s LinkedIn) https://hopin.com/events/csc-live (The Content Strategy Collective)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Neil Shah is CEO and co-founder at ThinkNimble, a software development and design agency focused on helping founders scope their tech builds and plan their strategy alongside a strong product plan. During this interview we cover: 00:00 https://oribi.io/lp/classic-10?utm_source=podcast&utm_medium=referral&utm_campaign=saasdistrict (Oribi.io) Smarter Data-Driven Data & Analytics Decisions 01:02 - Intro 01:51 - Neil Background & Building Your Vision /Solution Into Reality 07:40 - How Critical the CTO Role is & His Impact On Investments 10:37 - How Complex Could You Go Using a Software Development Service? 15:54 - Common SaaS Product Design Standards That Work 20:22 - Common Technical Patterns issues & How to Avoid Them 22:12 - The Value Per Dollar Dilemma, Pivot & Adapt Based on User Needs 27:05 - Programming Languages & Frameworks To Learn & Use for Your SaaS 29:50 - How is Neil Measuring His Own Leadership Success & Within His Team 33:11 - Advice Neil Would Tell His 25 Years Old Self 37:19 - Challenges Neil is Currently Facing 40:47 - Instrumental Resources For Neils Success 46:40 - What Does Success Mean To Neil Today 47:58 - Get in Touch With Neil
Mentions: https://www.thinknimble.com/ ( Think Nimble) https://www.prattstandard.com/ (PrattStandard)
People: https://www.linkedin.com/in/marcyewald/ (Marcy Ewald) https://www.linkedin.com/in/williamhuster/ (William Huster ) https://www.linkedin.com/in/chasedamiano/ (Chase Damiano)
Books: https://www.venturedeals.com/ (Venture Deals) https://www.principles.com/ (Principles )
Get In Touch With Neil: https://www.linkedin.com/in/neil-shah-85909714/ (Neil Shah’s Linkedin) https://www.thinknimble.com/office-hours (ThinkNimble Office Hours) neil@thinknimble.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Today we have our guest, Andrew Gazdecki joining us once again in SaaS District. If you don’t know the backstory of Andrew and his past success, check out episode #31. Andrew Gazdecki is a serial entrepreneur, mentor, and founder of Microacquire, a StartUp acquisition marketplace that connects buyers and sellers and gets them into the right conversations. Andrew has been featured in NYT, Forbes, WSJ, Inc.com, and Entrepreneur Magazine, as well as industry blogs such as Mashable, TechCrunch, and VentureBeat. During this interview we cover: 00:00 https://fddcourse.horizencapital.com/ (The Financial Due Diligence Framework Course) 01:02 - Intro 02:14 - $7M Investment Round & Decision Behind Raising vs Bootstrapping 06:29 - Microacquire in Terms of Size Today (Capital, ARR basis) 10:02 - What’s Being Sold in Terms of Avg. Valuation 11:12 - Half a Million as a College Kid and Avg Days Before Sold 15:12 - Hottest Startups Getting the Most Offers 17:24 - Valuation, Dealing with Overvaluation & Training 22:29 - Access to Capital as Buyers 25:47 - Helping Sellers Gravitate Towards Requests from Buyers 28:30 - Microacquire Competition 30:16 - Playing to Win, Playing Hard & Playing Fair 34:21 - Microacquire & ExitRound 37:35 - Starting a New Solution Today 41:52 - Acquiring Instead of Building from Scratch 45:58 - How’s Andrew's Measuring His Own Success 48:02 - Advice Andrew Would Tell His 25 Years Old Self 51:42 - Challenges Andrew is Currently Facing 56:53 - Get in Touch With Andrew
Mentions: https://microacquire.com/ (Microacquire) https://bootstrappers.com/ (Bootstrappers) https://www.prnewswire.com/news-releases/microacquires-acquisition-of-exitround-sets-a-new-founder-friendly-model-for-getting-acquired-301264721.html (ExitRound) https://clutch.co/ (Clutch.co) https://spiff.com/ (Spiff)
Get In Touch With Andrew: https://www.linkedin.com/in/agazdecki/ (Andrew’s Linkedin) Andrew@microaquire.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, retain more, and avoid 6-figure GTM mistakes. His knowledge and expertise comes from 10+ years of consulting to global companies. During this interview we cover: 00:00 https://fddcourse.horizencapital.com/ (The Financial Due Diligence Framework Course) (CODE: SAASDISTRICT for $100 OFF) 01:02 - Intro 02:02 - What is Customer-Led Growth? 03:32 - Why B2B SaaS Customer Research is Important 06:19 - Making a Stellar Product 10:28 - The Value Gap, What is it & Why does it Happen? 12:25 - Setting Up Your Go-To-Market Strategy to Stand out 16:91 - Understanding Your Ideal Customer & Building for Them 24:30 - Adding is a Recipe for Disaster 27:45 - Avoiding 6-figures GTM mistakes 31:08 - Aggelos Background up Until Growth Sandwich 33:47 - Where is Growth Sandwich in Terms of Size Today 35:39 - Advice Aggelos Would Tell His 25 Years Old Self 36:43 - Challenges Aggelos Currently Facing in Order to Continue to Grow Growth Sandwich 38:31 - Best Questions to Ask for Customer Research 40:30 - Instrumental Resources for Aggelos’s Success 42:14 - What does Success Mean to Aggelos 43:15 - Get in Touch With Aggelos
Mentions: https://www.growthsandwich.com/ (Growth Sandwich) https://strategyn.com/jobs-to-be-done/jobs-to-be-done-theory/ (Jobs-to-be-Done Methodology) https://www.bain.com/contentassets/41326e0918834cd1a0102fdd0810535d/bb_closing_delivery_gap.pdf (The Value Gap) https://www.marketingjournal.org/the-path-to-growth-the-opportunity-algorithm-anthony-ulwick/ (The Opportunity Algorithm )
People: https://www.christenseninstitute.org/our-team/9066-2/ (Bob Moesta) https://www.linkedin.com/in/tonyulwick/ (Tony Ulwick) https://es.wikipedia.org/wiki/Robert_Cialdini (Robert Cialdini)
Get In Touch With Aggelos: https://www.linkedin.com/in/aggelos-mouzakitis-25011218/?trk=public_profile_browsemap&originalSubdomain=uk (Aggelos Linkedin)
Books: https://jobs-to-be-done-book.com/ (Jobs To Be Done) https://strategyn.com/what-customers-want/ (What Customers Want) https://www.influenceatwork.com/ (Pre-Suasion)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions. Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process. During this interview we cover: 00:00 http://fddcourse.horizencapital.com (The Financial Due Diligence Framework Course) (CODE: SAASDISTRICT For $100 Off) 01:02 - Intro 01:57 - Data-Driven Marketing 04:11 - How is this Different from Marketing Automation 05:10 - Why You Need Deeper Analytics to Scale 07:11 - Free Analytics Tools VS Paid/More Advanced Analytics 08:59 - Minimum Tools Needed to have Better Understanding 13:07 - From in Setting Up to Analyzing, Who’s in Charge? 15:12 - Where You’re Failing at Measuring Your Marketing Funnel? 17:52 - Best Approach for Founders Assessing Different Solutions 19:33 - A/Z Testing & Forgetting About A/B 23:06 - Iris’s Background & Becoming an Entrepreneur 27:48 - Oribi in Terms of Size & is it Bootstrapped or VC Backed? 30:53 - Advice Iris Would Tell His 25 Years Old Self 33:56 - What’s Worked Best for Oribi in Marketing? 36:05 - Biggest Challenges Iris is Facing Right Now 38:06 - What does Success Mean to Iris 40:27 - Get in Touch With Iris
Mentions: https://oribi.io/ (Oribi.io) https://segment.com/ (Segment) http://visualneo/ (VisualTao) https://www.overops.com/ (OverOps)
Get In Touch With Iris: https://www.linkedin.com/feed/ (Iris’s Linkedin) https://www.facebook.com/iris.shoor (Iris’s Facebook) http://irisshoor.com/ (Iris Shoor’s Blog)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Akis is a serial entrepreneur, revenue and growth operations advisor, and founder at HelpfulDocs where they create knowledge base, help, videos, product, guides, and all the help documents users need. Akis is an expert on customer needs and designing impact solutions to the existing problems of the B2B and tech industries. During this interview we cover: 00:00 https://fddcourse.horizencapital.com/ (The Financial Due Diligence Framework Course) (CODE: SAASDISTRICT for $100 OFF) 01:02 - Intro 02:00 - Lead Generation & Getting the Most Value Out of Them 12:14 -High-Level SaaS Growth Challenges 14:55 -High-Switching Costs & Maintaining Balanced Economics 16:52 - Funnel Optimization for a Balanced ROI 21:47 - Improving CAC for Your SaaS 24:39 - Best Marketing Strategies for a B2B SaaS 29:41 -Product & Help Content, What’s the Importance? 35:54 - Akis’s Background & Launching HelpfulDocs 38:55 - HelpfulDocs in Terms of Size & is it Bootstrapped or VC Backed? 40:57 - Advice Akis Would Tell His 25 Years Old Self 42:38 - Instrumental Resources for Akis’s Success 30:12 - How’s Akis Measuring his Own Leadership Success? 32:53 - Opportunities New Founders Could Tackle Right Now 38:22 - Biggest Challenges Akis is Facing Right Now 41:17 - Instrumental Resources for Akis’s Success 44:01 - What does Success Mean to Akis 45:45 - Get in Touch With Akis
Mentions: https://www.helpfuldocs.com/ (HelpfulDocs) https://www.viima.com/blog/continuous-improvement (Continuous Improvement) https://www.spica.com/blog/kaizen-method (Kaizen Method)
People: https://tim.blog/ (Tim Ferris)
Get In Touch With Akis: https://www.linkedin.com/in/akislaopodis/?originalSubdomain=uk (Akis’s Linkedin) @Akislaopodis al@helpfuldocs.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Ian Cook is the VP and Head of workforce solutions at Visier, people analytics and workforce solution that helps businesses with the best practices and enables HR professionals to answer the most relevant questions about your workforce strategy. Ian has been involved in driving forward the datafication of HR and is a speaker and blogger on the subject. Prior to Visier, Ian built Canada’s leading source of HR benchmark data. His knowledge and expertise come from 10+ years of consulting to global companies. During this interview we cover: 00:00 https://fddcourse.horizencapital.com/ (The Financial Due Diligence Framework Course) (CODE: SAASDISTRICT for $100 OFF) 01:02 - Intro 02:07 - What is HR & People Analytics 05:03 - Setting Up Your Analytics, What to Look For 06:39 - Predictive Analytics (Resignation, Salaries & Performance) 10:22 - How Accurate are these Analyses 11:59 - Tools for People Analytics 13:58 - Building Your Solution VS Outsourcing HR Analytics 15:48 - Remote and Different Management Practices 19:34 - SaaS HR Challenges & Remote Teams 21:43 - Trends in HR Analytics 25:41 - Leverage the HR Insights as a SaaS Founder 27:16 - Ian Background up Until Joining Visier & Achieving Unicorn Status 29:51 - What Would Ian Would Tackle if He Were to Start A Company 32:09 - How’s Ian Measuring his Own Leadership Success? 34:42 - Advice Ian Would Tell His 25 Years Old Self 36:00 - Instrumental Resources for Ian Success 39:02 - What does Success Mean to Ian 41:01 - Get in Touch With Ian
Mentions: https://www.visier.com/ (Visier) https://www.visier.com/clarity/ (Clarity)
People: https://rickrosner.org/author/rickrosnerorg/ (Rick Rosner) https://www.businesswire.com/news/home/20201001005331/en/Transformative-HR-Advisory-and-Technology-Firm-RADICL-Launches-%E2%80%94-From-Founders-of-Modern-Survey (Dan & Patrick Riley)
Get In Touch With Ian: https://www.linkedin.com/in/ianjcook/?originalSubdomain=ca (Ian’s Linkedin)
Books: https://www.penguinrandomhouse.com/books/163984/the-fifth-discipline-by-peter-m-senge/ (The Fifth Discipline)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
André is the Co-founder and CEO at LeanIX, a SaaS for managing enterprise architecture and multi-cloud environments for better and faster, data-driven decision-making. André is passionate about enabling companies to build better products and transition to a modern IT architecture. He’s experienced as a management consultant and during his studies of information science, he built modern software architectures for both startups and large enterprises. He is a global thought leader and has spoken at several high-influence industry events including the Gartner EA Summit, Hamburg IT Strategy Days, and Rethink. During this interview we cover: 00:00https://fddcourse.horizencapital.com/ ( The Financial Due Diligence Framework Course) (CODE: SAASDISTRICT for $100 OFF) 01:02 - Intro 02:15 - The Dark Side of SaaS 05:52 - E A Management, SaaS Intelligence & Microservice Intelligence 07:19 - SaaS Intelligence, is the Solution for Everybody? 10:13 - SaaS Management Productivity Best Practices 12:58 - SaaS Security Practices & Insights 15:49 - Microservice Intelligence, Approaches to the Solution 18:00 - Tech Implementation Challenges 20:00 - Cleanshelf Acquisition, Strategic Fit & Objective for the Acquisition 24:25 - Integration Phase and Main Challenges 26:19 - Building to Fit an Acquisition 28:121 - André’s Background & Launching LeanIX 30:12 - How’s André Measuring his Own Leadership Success? 32:53 - Opportunities New Founders Could Tackle Right Now 36:36 - Advice André Would Tell His 25 Years Old Self 38:22 - Biggest Challenges André’s Facing Right Now 41:17 - Instrumental Resources for André’s Success 42:57 - What does Success Mean to André 46:50 - Get in Touch With André
Mentions: https://www.leanix.net/en/ (LeanIX)
Get In Touch With André: https://www.linkedin.com/in/andrechrist/?originalSubdomain=de (André’s Linkedin)
Books: https://www.whatmatters.com/ (Measure What Matters) http://theleanstartup.com/ (The Lean StartUp) https://a16z.com/book/the-hard-thing-about-hard-things/ (The Hard Things about Hard Things) https://6sense.com/no-forms-no-spam-no-cold-calls/ (No Forms, No Spam, No Cold Calls)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Just Start! The podcasting industry continues to grow and you should jump on board, long-form content, all the benefits of content marketing and more personal relationships with potential customers are a few of the benefits of having a podcast, no need to break the marketing budget and can be lucrative too!. This episode is taken from the “https://podcasts.apple.com/us/podcast/behind-the-mic/id1573852704 (Behind the Mic Podcast)”, go check them out now! During this interview we cover: 00:00 Contentfy, your on-demand podcast & video editing & repurposing service 01:25 - What We do Here at SaaS District 02:00 - Why We Started SaaS District 02:40 - What is the Rationale Behind Having the Podcast 03:14 - Initial Challenges of Launching a Podcast 04:58 - Finding Valuable Guests 05:42 - What Makes a Great Guest 06:31 - How to Get Solid Answers & Build a Comfortable Interview 07:37 - Developing Conversational & Communication Skills 08:21 - Get The First Guests when Starting Your Podcast 09:30 - Leveraging the Podcast to Build Relationships 11:19 - What Would Akeel Jabber Will Do Differently if He Was to Start Again 12:48 - Testing and Iterating The Format 13:58 - Marketing, Growth & Distribution 15:36 - The Team 16:18 - If Akeel Jabber could interview anyone, who would it be and why?
Mentions: https://en.wikipedia.org/wiki/Naval_Ravikant (Naval RaviKant) https://tim.blog/ (Tim Ferris) https://www.jimcollins.com/ (Jim Collins) https://es.wikipedia.org/wiki/Seth_Godin (Seth Godin) https://sive.rs/ (Derek Sivers)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Jim Barnish, has spent the last two decades as serial entrepreneur, operator, investor and M&A expert. He runs Orchid Black, a boutique growth services firm complete with serial entrepreneurs and growth experts, who are all accomplished operators and consultants with an investor mindset and a history of value creation and exits. Orchid Black’s business model not only accelerates this value, but aligns their own compensation with their partner-clients’ success. During this interview we cover: 00:00 http://fddcourse.horizencapital.com (The Financial Due Diligence Framework Course) (CODE: SAASDISTRICT for $100 OFF) 01:02 - Intro 02:01 - PMF & Nailing Your Niche 05:03 - What is Limiting Your SaaS to Achieve Faster Growth 07:54 - Content Marketing Growth Hacking 10:49 - Best Distribution/Marketing Channels With Best ROI 13:04 - SaaS Metrics That Matter The Most 16:26 - Grow Smart & Grow Fast 18:18 - Orchid.Black’s Growth Hacking Playbook 25:32 - Orchid.Black Target Company Profile 29:35 - Maximizing Exit Value 32:19 - Predictable Revenue & Revenue Growth 36:17 -Jim’s Capital Investment Network 37:44 - Jim’s Background Coming From an Upbringing of trials & Tribulations 41:53 - Am I Ready for an Executive Coach?, Jim’s Routines & Productivity 47:07 - How’s Jim Measuring his Own Leadership Success? 49:38 - Advice Jim Would Tell His 25 Years Old Self 50:23 - Instrumental Resources for Jim’s Success 50:51 - What does Success Mean to Jim 51:10 - Get in Touch With Jim
Mentions: https://www.orchid.black/ (Orchid.Balck) https://www.orchid.black/enhanced-case-study/from-vca-to-exit-a-fintech-firm-reinvisions-their-go-to-market-strategy (VCA) https://lifengoal.com/ikigai (Ikigai)
People: https://www.linkedin.com/in/steven-horwitz/ (Steve Horwitz) https://www.linkedin.com/in/howard-joyce-a012a/ (Howard Joyce)
Get In Touch With Jim: https://www.linkedin.com/in/grow-smart-grow-fast/ (Jim’s Linkedin)
Books: https://fromimpossible.com/ (From Impossible to Inevitable) https://www.dalecarnegie.com/en/courses/216 (How to Win Friends & Influence People)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io. Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic. Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data. During this interview we cover: 00:00 http://fddcourse.horizencapital.com (The Financial Due Diligence Framework Course) (CODE: SAASDISTRICT for $100 OFF) 01:02 - Intro 01:24 - Dan’s Background & Past Ventures Until McGaw.io 05:04 - How does Dan Measure his own Leadership Success? 06:54 - TopIndicators of Successful & Unsuccessful SaaS Companies 08:45 - Advice Dan Would Tell His 25 Years Old Self 10:02 - Biggest Challenges Dan’s Facing Right Now? 13:02 - Instrumental Resources for Dan’s Success 14:58 - What does Success Mean to Dan Today 16:58 - Get in Touch With Dan
Mentions: https://mcgaw.io/ (McGaw.io) https://web.utm.io/ (UTM.io) https://evolutionpartners.com.au/topics/labor-efficiency-ratio-ler (LER (Labor Efficiency Ratio)) https://www.discprofile.com/what-is-disc (DiSC Profile)
Books: http://theleanstartup.com/ (The Lean Startup) https://www.principles.com/ (Principles) http://egoistheenemy.com/ (Ego is the Enemy) https://dailystoic.com/stillness-is-the-key/ (Stillness is the Key) https://theyoungtreps.com/wp-content/uploads/2021/03/sam_walton-made_in_america.pdf (Built in America) https://brad-stone.com/the-everything-store/ (The Everything Store)
Get In Touch With Dan: https://www.linkedin.com/in/danielmcgaw/detail/background-image/ (Dan’s Profile)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
Get a Free Copy of “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy! Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io. Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic. Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data. During this interview we cover: 00:00 The Financial Due Diligence Framework Course 01:02 - Intro 02:11 - Getting Your First 10 - 100 Clients 06:25 - 100K on Customer Acquisition VS Product Lead Growth 09:30 - The Relation of Time and Labour for CAC Improvement 12:05 - What is a Successful Customer Acquisition Campaign 14:02 - Top Mistakes to Avoid at Early Stages & the Importance of Mistakes 18:33 - Scalable Channels, The Right Time to Scale 23:50 - Still Content Marketing After PMF? 27:19 - SEO, Technical VS Content Quality 29:00 - Why SaaS Companies Fail to Build Tech Stack 32:40 - Top Tech Stack Tools
Mentions: https://mcgaw.io/ (McGaw.io) https://web.utm.io/ (UTM.io)
https://mcgaw.io/blog/unbounce-and-how-to-create-a-lead-generating-content-marketing-strategy/#gs.8nxx0f (How to Create a Lead Generating Content Marketing Strategy)https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwiW7rP256fyAhXlKbMAHX6KCbwYABACGgJ5bQ&ae=2&ohost=www.google.com&cid=CAESQeD20onbHGlqJ_q6rmbgU08HZIcwhcWN0-fXX1X9f2hERXwySwrtIaTQyX46k2r7ZYvFBpz_VEAtMy_GnQZaEjaR&sig=AOD64_3b1UGF_2tPI-sMwww8QhZuEEff7g&q&adurl&ved=2ahUKEwj7pqT256fyAhV9nWoFHbZ7Du4Q0Qx6BAgDEAE&dct=1 (Harvest Tracker) https://www.attributionapp.com/ (Attribution App) https://amplitude.com/ (Amplitude) https://autopilotapp.com/ (Autopilot)
Books: https://www.nirandfar.com/hooked/ (Hooked) https://mcgaw.io/build-cool-shit-book/#gs.8o21s8 (Build Cool Shit)
Get In Touch With Dan: https://www.linkedin.com/in/danielmcgaw/ (Dan's Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals, and their teams. Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks, and Spin Master. He’s marketed phones, food, booze, toys, and more recently, SaaS products. He’s creativity and experience has allowed him to create award-winning marketing campaigns. When he’s not brainstorming new ways to transform the ad industry with the Freshbooks global marketing team, you might find him building things at his cabin in Toronto or sliding down the side of a mountain on some fresh snow. During this interview we cover: 00:00 https://fddcourse.horizencapital.com/ (The Financial Due Diligence Framework Course) (CODE: SAASDISTRICT For $100 off) 01:02 - Intro 01:30 - Slacktivism, the Myth of Purpose Driven Consumerism 06:33 - Disruptive Marketing, The Future of AI Advertising 11:01 - Is Ai Ready to Overtake The Market? 12:05 - Paul’s Background & FreshBooks on Terms of Size Today 13:26 - How Does Paul Measure His Own Success 15:00 - Advice Paul Would Tell His 25 Years Old Self 16:17 - Biggest Challenges Paul’s Facing Right Now? 17:57 - Instrumental Resources for Paul Success 19:36 - What does Success Mean to Paul Today 21:09 - Get in Touch With Paul
Mentions: https://www.freshbooks.com/ (FreshBooks) https://www.shutterstock.com/ (Shutterstock) https://www.cincmarketing.com/ (cinc.co)
Get In Touch With Paul: https://www.linkedin.com/in/paulcowan/?originalSubdomain=ca (Paul’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals and their teams. Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks and Spin Master. He’s marketed phones, food, booze, toys, and more recently, SaaS products. He’s creativity and experience has allowed him to create award-winning marketing campaigns. When he’s not brainstorming new ways to transform the ad industry with the Freshbooks global marketing team, you might find him building things at his cabin in Toronto or sliding down the side of a mountain on some fresh snow. During this interview we cover: 00:00 https://contentfy.co (Contentfy), your On-Demand Podcast Editing & Repurposing Team 01:02 - Intro 02:25 - Customer Experience & Product Experience 04:28 - Branding byCreating Experiences 10:04 - Why Companies Focus on Ads & Not on Customer Experience 12:48 - Timeframe for Ads 15:42 - Adapt Product Development to Customer Expectations 18:00 - Who Really Owns Product Experience? 20:05 - ROI on Product Experience as a Growth lever 22:51 - Product-led GTM Strategy
Mentions: https://www.freshbooks.com/ (FreshBooks)
Get In Touch With Paul: https://www.linkedin.com/in/paulcowan/?originalSubdomain=ca (Paul’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel Jabber: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Connor Hey, from Org3D, specialist recruiters in Cyber Security and Data & Analytics, speaks with Akeel Jabber - the start-up investor and host of SaaS District at Horizen Capital. Together, they outline some really valuable insights for start-ups looking to acquire funding; the importance of selling the story of the start-up, what are some of the funding alternatives, and how harmful it is to ask for too much funding. This Episode is taken from tha “https://org3d.com/podcast/ (Grow Tech Fast - The Org3D Podcast)”, go check them out now! During this interview we cover: 00:00 Contentfy, your on-demand podcast & video editing & repurposing service 01:23 - Getting into the SaaS Industry & Entrepreneurship through Acquisition 07:32 - Why To Raise Money & Why To Sell? 09:18 - Metrics to Evaluate When Making an Investment or Acquisitions 13:41 - Raising Exactly What You Need & Getting The Pitch Right 19:27 - How Harmful is To Ask Too Much Funding 21:05 - SaaS Valuations & The Metric That Matters 24:32 - Advice For New Entrepreneurs
Mentions: https://org3d.com/ (Org3D) https://horizencapital.com/pitch-deck/ (Investor-Ready Pitch Deck) https://es.wikipedia.org/wiki/Robert_Kiyosaki (Robert Kiyosaki) https://www.linkedin.com/in/connor-hey-863839175/ (Connor Hey)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Ray Rike is the CEO & founder of RevOps Squared, a company that conducts benchmarking research across a wide variety of KPI categories in the B2B SaaS industry enabling SaaS companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy. Ray Rike has more that 30 years now of experience in the SaaS industry, his passion for data-driven & metric-based decision making has helped him succeed across five SaaS company exits. During this interview we cover: 00:00 Contentfy, your On-Demand Content Editing & Repurposing Team 01:02 - Intro 01:24 - Ray’s 5 Exits & Journey Up Until RevOps Squared 07:56 - Exit Strategy, Will Salesforce or Hubspot Buy My SaaS? 14:27 - Building for an Exit? 17:38 - Advice Ray Would Tell His 25 Years Old Self 20:54 - What does Success Mean to Ray Today 35:51 - Get in Touch With Ray
Mentions: https://www.revopssquared.com/ (RevOps Squared)
People: https://www.linkedin.com/in/tjreilly/ (Tom Reilly)
Get In Touch With Ray: https://www.linkedin.com/in/rayrike/ (Ray’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Ray Rike is the CEO & founder of RevOps Squared, a company that conducts benchmarking research across a wide variety of KPI categories in the B2B SaaS industry enabling SaaS companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy. Ray Rike has more than 30 years now of experience in the SaaS industry, his passion for data-driven & metric-based decision-making has helped him succeed across five SaaS company exits. During this interview we cover: 00:00 Contentfy, your On-Demand Content Editing & Repurposing Team 01:02 - Intro 02:08 - What exactly are Revenue Operations & Why You Need it 03:26 - Metrics & Benchmarks Helping SaaS Companies 07:01 - What’s the Strategy When Looking at the Overall Industry Performance 12:41 - Best Tools to Keep Track of Your SaaS Metrics 15:47 - Where RevOps Squared is Gething Insights & Industry Data 19:44 - Hard Decisions to Improve Your Performance Based on Metrics 26:36 - The Most Important SaaS Metrics and KPI’s 31:27 - How valuable is Your Product, What Investors Want to See. 33:00 - Outro
Mentions: https://www.revopssquared.com/ (RevOps Squared) https://www.revopssquared.com/benchmarks (SaaS Benchmarks) https://www.forentrepreneurs.com/saas-metrics-2/ (SaaS Metrics) https://www.insightsquared.com/ (Insight Squared) https://saasoptics.com/ (SaaS Optics) https://www.sageintacct.com/ (Sage Intacct) https://www.demandbase.com/resources/account-based-marketing-101/ (Demand Base)
Get In Touch With Ray: https://www.linkedin.com/in/rayrike/ (Ray’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
During this interview we cover: 00:00 Contentfy.. Your On-Demand Content Editing & Repurposing Team 01:03 - Intro 01:19 - Opportunities Neil Would Tackle & in the Marketing/Tech Industry 04:03 - How Neil is Measuring Success 05:09 - Self Worth Based on the Growth Value & Small Changes for Directioning 08:09 - Improvement in Conversion With 2 step over 1 step in the Checkout Page 09:21 - The Best Productivity Hack 09:45 - Advice Neil Would Tell His 25 Years Old Self 10:07 - Biggest Challenges Neil’s Facing Right Now? 10:24 - Instrumental Resources for Neil’s Success 12:04 - What does Success Mean to Neil Today 12:48 - Get in Touch With Neil
Mentions: https://neilpatel.com/ubersuggest/ (Ubersuggest) https://www.youtube.com/user/neilvkpatel (Neil Patel YT)
Books: https://www.principles.com/ (Principles, Ray Dalio)
Get In Touch With Neil: https://www.linkedin.com/in/neilkpatel/ (Neil’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook ) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Neil Patel is an entrepreneur, angel investor, and analytics expert who specializes in SEO and digital marketing, he has co-founded a few marketing technology companies such as KissMetrics, Crazy Egg, acquired and grew UberSuggest, and also manages his own successful agency NP Digital. During this interview we cover: 00:00 Contentfy.. Your On-Demand Content Editing & Repurposing Team 01:03 - Intro 02:07 - Changes Improvements in Ubersuggest 04:11 - Competition, SEO Tools for SMBs 05:22 - Scaling Your Digital Agency 06:45 - Pricing, Cookie Cutter vs Custom Strategy 07:46 - Service to All Company Sizes & Management All Across the Portfolio 08:36 - Distinguish From The Rest of The Digital Marketers Out There 09:23 - Effective Hiring, Key Skills & Qualifications for Top Digital Marketers 11:55 - Closing Rates Based on Problem Solving 13:42 - Hot Marketing Trends & CRO Quick Tips 17:32 - Leader of Content, The Leader of The Space? !9:45 - Omnichannel Approach for The Win 20:02 - Acquiring Media Companies as a Growth Strategy 22:45 - Key Actions After Investment to Add Value & Thrive 24:43 - Acquiring a CRO Agency, Sell Yours to Neil! 25:08 - Outro
Mentions: https://neilpatel.com/ubersuggest/ (Ubersuggest) https://www.youtube.com/user/neilvkpatel (Neil Patel YT)
People: https://www.linkedin.com/in/cheprasov/ (Max Cheprasov)
Get In Touch With Neil: https://www.linkedin.com/in/neilkpatel/ (Neil’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Mike Beck is the founder and CEO of Reworking, a one way interview platform that’s revolutionizing how companies recruit. Michael has a strong background in trading and selling complex software before founding Reliving, a B2C software company focused on preserving people’s loved one’s life stories. After the COVID outbreak they pivoted towards what Reworking is today, from a B2C to a B2B one-way video interview platform for busy employers. During this interview we cover: 01:20 - Mike’s Background & Journey Up Until Reworking 09:59 - Stable Job VS The Entrepreneur Journey, The Reasons Behind the Risk 12:06 - Where is Reworkable in Terms of Size Today. 12:58 - Personality and Professional Traits that Make Mike a Good Leader 14:43 - How’s Mike Measuring his Success? 15:45 - Best Productivity Hacks/Tips for the New Founders to Stay Focused 17:33 - Business Opportunities that you can tackle Today 18:59 - Advice Mike Would Tell His 25 Years Old Self 19:23 - Biggest Challenges Mike’s Facing Right Now? 20:16 - Instrumental Resources for Mike’s Success 24:19 - What does Success Mean to Mike Today 25:15 - Get in Touch With Mike
Mentions: https://reworking.com/one-way-video-interview-software/ (Reworking) https://www.veeqo.com/ (Veeqo)
People: https://www.linkedin.com/in/guywendon/ (Guy Wendon) https://www.linkedin.com/in/chris-hadfield-03263019/ (Chris Hadfield) https://www.linkedin.com/in/alanockenden/ (Alan Ockenden) https://www.wesleyclover.com/team/simon-gibson/ (Simon Gibson) https://www.linkedin.com/in/paulballen/ (Paul Allen)
Books: https://chrishadfield.ca/books/ (An Astronaut’s Life on Earth)
Get In Touch With Michael: https://www.linkedin.com/in/michael-beck-bb7094aa/ (Michael’s Linkedin) mike.beck@reworking.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Mike Beck is the founder and CEO of Reworking, a one way interview platform that’s revolutionizing how companies recruit. Michael has a strong background in trading and selling complex software before founding Reliving, a B2C software company focused on preserving people’s loved one’s life stories. After the COVID outbreak they pivoted towards what Reworking is today, from a B2C to a B2B one-way video interview platform for busy employers. During this interview we cover: 00:00 Postalytics, Stand Out With Direct Mail Automation 01:18 - Intro 02:08 - Finding the Right Hire for Your Business. 03:07 - Favourite Recruitment Questions a CEO Should be Asking 06:38 - Values & Advantages of Using Videos for Recruitment 11:54 - Are One Way Video The Future of Recruitment? 13:33 - Perfect Fit for Remote Companies, or Is it for Everyone? 16:06 - Reworking Current Growth Strategy 17:56 - Budget & Investing, P&L Management Perspective 18:33 - Biggest Challenges in the Industry Right now
Mentions: https://reworking.com/one-way-video-interview-software/ (Reworking)
Get In Touch With Michael: https://www.linkedin.com/in/michael-beck-bb7094aa/ (Michael’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Tigran Nazaryan is an entrepreneur as well as a doctor in philosophy on Astronomy and Astrophysics. Recently Tigran took up a CEO position at 10Web, an automated WordPress platform for building websites with AI and superfast hosting, where he’s in charge of leading a team of over 70 professionals. As a CEO, he aims at building a strong company culture that allows for a successful transition of great ideas into powerful technological achievements. During this interview we cover: 00:00 Postalytics, Stand Out With Direct Mail Automation 01:18 - Intro 02:06 - From Academia to ENtrepreneur 03:49 - Clear Opportunity in the Market 10Web.io is Tackling 05:34 - Why Does Your Business Needs an AI Based Automated Website 09:45 - How 10web.io Competes with Other Solutions 10:42 - Is 10Web Aimed to a Specific Segment, Size or Profile? 11:30 - Current Onboarding Process & Finding PMF 14:20 - Maintaining an AI solution Up to Date & Competitive 18:17 - Marketing & Growth Strategies 19:46 - Failed Marketing Experiments 21:24 - Skills developed Over Time for The CEO Role at 10Web.io 23:00 - Best Productivity Hack for New Founders in the Space 24:24 - Advice Tigran Would Tell His 25 Years Old Self 25:42 - Biggest Challenges Tigran’s Facing Right Now? 27:04 - Instrumental Resources for Tigran’s Success 29:00 - What does Success Mean to Joe Today 30:22 - Get in Touch With Tigran
Mentions: https://10web.io/ (10web.io) https://cloud.google.com/?utm_source=google&utm_medium=cpc&utm_campaign=latam-MX-all-es-dr-BKWS-all-all-trial-e-dr-1009897-LUAC0010195&utm_content=text-ad-none-any-DEV_c-CRE_512379899402-ADGP_Hybrid%20%7C%20BKWS%20-%20EXA%20%7C%20Txt%20~%20GCP_General-KWID_43700062784667416-kwd-301173107424&utm_term=KW_google%20cloud-ST_Google%20Cloud&gclid=CjwKCAjwz_WGBhA1EiwAUAxIcRfXNBVXPutL8qmAaSzPN0vD6ATvKe4avumFOglAeirFULgCWihGbxoCuDMQAvD_BwE&gclsrc=aw.ds (Google Cloud) https://wordpress.org/ (Wordpress) https://elementor.com/ (Elementor) https://krisp.ai/ (Krisp)
People: https://www.linkedin.com/in/artominasyan/ (Arto Minasyan)
Books: https://www.blueoceanstrategy.com/books/ (Blue Ocean) http://theleanstartup.com/ (TheLean StartUp)
Get In Touch With Tigran: https://www.linkedin.com/in/tnazaryan/ (Tigran’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Joe Payne is the CEO of Code42 Software, a leading data security company that focuses on reducing the risk of data leakage from insider threats. Joe is a seasoned executive with more than 20 years of experience and a proven track record leading high growth security and technology companies. Joe engages personally in product strategy and direction, while growing and providing vision and guidance to a world-class team of security executives. Previously, Joe served as CEO of eSecurity, the first SIEM software company and also served as the president of iDefense prior to its acquisition by VeriSign.
At iDefense, Joe led some of the best white-hat security researchers in the world and worked with the top financial institutions and government agencies in the United States to help improve their risk profile.
During this interview we cover:
00:00 Postalitics, Stand Out With Direct Mail Automation 01:18 - Intro 01:23 - In Terms of Marketing & Growth, What has Worked Best, so Far? 03:47 - What Hasn’t Worked so Far? 05:24 - Opportunities Joe Will Tackle Today if He were to Start Again 07:41 - Skills Development Over The Years as a Successful CEO 14:05 - Productivity Hacks & Tips for New Founders 18:09 - Advice Joe’s Would Tell His 25 Years Old Self 19:03 - Biggest Challenges Joe’s Facing Right Now? & Thoughts on 1 on 1’s 23:22 - Instrumental Resources for Joe’s Success 26:05 - What does Success Mean to Joe Today 29:41 - Get in Touch With Joe
Mentions: https://www.oracle.com/mx/cx/marketing/automation/?source=:ad:pas:go:eng:a_lad:71700000073369779-58700007096619161-p63856576743:RC_WWMK210421P00012C0003:MainAd&SC=:ad:pas:go:eng:a_lad::RC_WWMK210421P00012C0003:MainAd&gclid=Cj0KCQjw2tCGBhCLARIsABJGmZ7vFH5VUbI6btIg0NpkqPnOcO7UcY1QKiJFO8ljiKrJzQZHoXBck8YaAqIWEALw_wcB&gclsrc=aw.ds (Oracle Eloqua) https://www.code42.com/ (INCYDER)
People: https://es.wikipedia.org/wiki/Jack_Welch (Jack Welch)
Books: https://www.jimcollins.com/books.html (Good to Great, Jim Collins) https://heathbrothers.com/books/switch/ (Chip & Dan Heath - Switch) http://marthawells.com/murderbot.htm (The Murderbot Diaries)
Get In Touch With Joe: https://www.linkedin.com/in/paynejoe/ (Joe Payne’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Joe Payne is the CEO of Code42 Software, a leading data security company that focuses on reducing the risk of data leakage from insider threats. Joe is a seasoned executive with more than 20 years of experience and a proven track record leading high growth security and technology companies. Joe engages personally in product strategy and direction, while growing and providing vision and guidance to a world-class team of security executives. Previously, Joe served as CEO of eSecurity, the first SIEM software company and also served as the president of iDefense prior to its acquisition by VeriSign. At iDefense, Joe led some of the best white-hat security researchers in the world and worked with the top financial institutions and government agencies in the United States to help improve their risk profile. During this interview we cover: 00:00 http://www.postalytics.com/ (Postalytics): Stand Out With Direct Mail Automation 01:18 - Intro 02:30 - Joe’s Background & Past Positions & becoming an entrepreneur. 03:27 - Keep Going as a CEO or Founding a Startup? 05:00 - Code42 in Terms of Size 07:11 - INSYDER Risk & What is Endpoint Data Protection 16:22 - Data protection Makes Employees Feel Invaded? 19:94 - Main Threats to The End-Users 22:22 - Staying on Top of Evolving Threats 24:01 - Right Time to Invest In Data Security for Your SaaS 25:29 - The Challenges of Moving to Remote. 28:30 - Open Source, Security Data Tips For Founders
Mentions: https://www.oracle.com/mx/cx/marketing/automation/?source=:ad:pas:go:eng:a_lad:71700000073369779-58700007096619161-p63856576743:RC_WWMK210421P00012C0003:MainAd&SC=:ad:pas:go:eng:a_lad::RC_WWMK210421P00012C0003:MainAd&gclid=Cj0KCQjw2tCGBhCLARIsABJGmZ7vFH5VUbI6btIg0NpkqPnOcO7UcY1QKiJFO8ljiKrJzQZHoXBck8YaAqIWEALw_wcB&gclsrc=aw.ds (Oracle Eloqua) https://www.code42.com/ (INCYDER) https://www.forcepoint.com/es/cyber-edu/shadow-it (Shadow IT)
People: https://techcrunch.com/2016/11/20/harry-weller-a-midas-list-vc-and-the-head-of-neas-east-coast-practice-has-passed-away/ (Harry Weller )
Get In Touch With Joe: https://www.linkedin.com/in/paynejoe/ (Joe Payne’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Shiva Rajagopalan is the CEO of Seven Lakes Technologies, SLT is innovating the digital landscape of oil and gas production. With over 20 years of experience in creating software solutions, he is recognized as an industry thought leader, an innovator, and a humanist. Shiva’s passion lies with creating tools that help people, first and foremost. For him, it’s not “just business.” It’s about improving people’s work/life balance. Welcome Shiva, super excited to have you on the SaaS District show today! During this interview we cover: 00:00 https://www.postalytics.com/ (Postalytics), Stand Out With Direct Mail Automation 01:18 - Intro 02:11 - Shiva’s Background & Past Positions & becoming an entrepreneur. 04:00 - Where is Seven Lakes Technology in Terms of Size Today. 05:29 - What Was the Clear Problem to Solve in the Market? 06:43 - How to Sell a SaaS Solution in a New Market & Slow Adapting Industry 10:05 - How SLT Has Been Handling Data Security 11:04 - What Marketing Strategies & Channels SLT had Success with so Far 12:27 - SLT Go to Market Strategy 13:22 - What Marketing Efforts Haven't Worked so Far for SLT’s SaaS ICP 14:51 - What Haven’t Worked so Far 16:14 - What’s the Level of Customization for SLT’s SaaS Solution? 17:10 - What is The Pricing Model Factor for JOYN? 19:16 - What is Shiva’s Basis of His SaaS Leader DNA? 21:00 - Tips for Founders to Tackle New Industries and Markets 22:11 - What does Shiva Would Build if He Could Start Again 26:28 - Current Cadence of Team Interactions, Decision Making & Promote Motivation & Consistency. 28:22 - How to Hire Higher Level Management Talent 29:53 - Making SaaS more Human 31:38 - Advice Shiva’s Would Tell His 25 Years Old Self 32:38 - Biggest Challenges Shiva’s Facing Right Now? 33:25 - Instrumental Resources for Shiva’s Success 34:34 - What does Success Mean to Shiva Today 35:51 - Get in Touch With Shiva
People: https://simonsinek.com/ (Simon Sinek) https://www.linkedin.com/in/klausbesier/ (Klaus Besier) https://www.linkedin.com/in/billrmcdermott/ (Bill Mc.Dermott)
Get In Touch With Shiva: https://www.linkedin.com/in/shivarajagopalan/ (Shiva’s Linkedin) Email: shiva@sevenlakes.com
Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Like all B2B sales, the goal of SaaS sales is to solve the problem of a customer. The SaaS industry as you may know is a hyper-growing industry capable of addressing any individual or business need with unmatched scalability. SaaS is the model of how software is accessed nowadays, it’s what looks like the model of the future of software, tech and many other products and services turning into the subscription models, but this model requires a specific type of selling you need to master to be successful. If you are looking into a SaaS sales role or building a SaaS product, you need to know the basics and specifics of SaaS sales, from commissions to sales cycles, models,metrics and strategies, this is the podcast episode for you. After running over a hundred episodes and talking with top founders of the industry, we compiled the most asked questions, tips & tricks you need to know when it comes to SaaS sales. During this interview we cover:
00:00 - https://www.postalytics.com (Postalytics), Stand Out With Direct Mail Automation 01:03 - Intro 02:42 - Qualification Process 07:58 - The Right Marketing Channel 10:33 - Pricing & Does it Affect Your Sales 13:36 - Increasing Conversion Rates on Demos 15:46 - Personalize Your Demos & Maintaining Engagement 17:07 - Customize Your Proposals 19:42 - Outro
Mentions: https://www.amazon.com.mx/gp/product/B016XTADG2/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1 (VWO’s)
Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Community-led growth is a proven go-to-market strategy that relies on building a support community as a strategy for customer acquisition, expansion and retention. We’ve seen in the last 2 years a trend on emerging communities around high-growth startups and founders, where the world of SaaS offers too many options from the same solution and similar features, users are overwhelmed by choice and rely on their communities for recommendations and proven reviews, that’s how communities heavily influence how software it’s acquired now a days, and the pandemic just accelerated that rate, way more people turned into online groups to find a sense of community, these trends and the saturation on offers and traditional growth strategies are putting community led growth into the eyes of many companies and their strategies. During this interview we cover: 00:00 - https://www.postalytics.com/ (Postalytics): Stand Out With Direct Mail Automation 01:03 - Intro 02:33 - Why Should You Consider Community Led Growth for Your SaaS? 05:09 - Benefits of Having a Community 07:25 - So How To Build A Community? 08:35 - Launch a Podcast 10:23 - Launch a Youtube Channel 11:23 - Repurpose Content 14:05 - Start Now 16:02 - Outro
Mentions: https://academy.hubspot.com/es/ (Hubspot Academy) https://thehustle.co/home/ (The Hustle)
People: https://www.linkedin.com/in/parrsam/ (Sam Parr) https://www.linkedin.com/in/kieranjflanagan/ (Kieran Flanagan) https://player.captivate.fm/episode/ac383cf9-40b6-4e73-ac7e-6b8e5d8445b2 (Rand Fishkin) https://www.linkedin.com/in/chris-dixon-3b8aa111/ (Chris Dixon)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel Jabber: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Mau Lamas is the Founder and CEO at Kiperfy, a property management app and SaaS solution bringing transparency, security communication and financial control to the space. Mau is a Mexican Entrepreneur that moved to Mexico City to officially start the company in 2017, where they are now the leading property management solution in Mexico. Mau also the creator of the Entrepreneur’s club UltraFounder, creating a podcast and networking platform between founders, universities and companies. He also created the Foundation: MásVida, helping homeless people reintegrate with their communities through Physical, Emotional, and Economical evaluations. Welcome Mau, super excited to have you on the SaaS District show today!
During this interview we cover:
00:00 Postalytics, Stand Out With Direct Mail Automation 01:18 - Intro 01:34 - How Different is it to be a Successful Entrepreneur in Mexico 05:12 - What’s the one Important Thing When it comes to Hiring? 07:38 - Managing & Productivity Hacks to Keep the Team Engaged 10:47 - Advice Mau Would Tell His 25 Years Old Self 12:24 - Biggest Challenges Mau’s Facing Right Now? 14:25 - Instrumental Resources for Mau’s Success 17:56 - What does Success Mean to Mau Today 22:02 - Get in Touch with Mau
People: https://es.wikipedia.org/wiki/Steve_Jobs (Steve Jobs) https://en.wikipedia.org/wiki/Tony_Hsieh (Tony Shae)
Books: https://www.naphill.org/ (Think & Grow Rich) https://www.strategyzer.com/canvas (Alex Osterwalder) https://brendon.com/blog/high-performancehabits/ (High Performance Habits)
Get In Touch With Mau: https://www.linkedin.com/in/mau-lamas-g-6a141724/ (Mau’s Linkedin) https://ultrafounder.podbean.com/ (The Ultra Founder Podcast) https://www.youtube.com/channel/UCpHa09CvwslXInmUv0RBRvQ (Mau Lamas)
Quotes: “Beyond Scarcity, there’s Success.”
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Mau Lamas is the Founder and CEO at Kiperfy, a property management app and SaaS solution bringing transparency, security communication and financial control to the space. Mau is a Mexican Entrepreneur that moved to Mexico City to officially start the company in 2017, where they are now the leading property management solution in Mexico. Mau also the creator of the Entrepreneur’s club UltraFounder, creating a podcast and networking platform between founders, universities and companies. He also created the Foundation: MásVida, helping homeless people reintegrate with their communities through Physical, Emotional, and Economical evaluations. During this interview we cover: 00:00 https://www.postalytics.com/ (Postalytics), Stand Out With Direct Mail Automation 01:03 - Intro 02:17 - Mau’s Background & Past Positions. 05:41 - Where is Kiperfy in Terms of Size? 07:14 - Clear Opportunity Mau Saw in The Market and The Problem to Solve 08:46 - Mission & Vision at The Outset 10:41 - PropTech, What’s the Opportunity in The Market? 13:01 - The Difference between the Industry in Latam VS North America 14:17 - Constraints of Building s SaaS & Investing in Mexico 16:43 - Constraints About Hiring Talent in Mexico 18:35 - As an International Provider, How to Kiperfy Aims to Multiple Markets 21:23 - Roadmap, solutions or integrations opportunities for Kiperfy 22:51 - Opportunities for SaaS Solutions in The Real Estate Industry 25:12 - Marketing, Growth Strategies & Getting the Best Salesman Ever 29:46 - Your Best Source of Capital 32:06 - GTM Strategy in Other Countries 34:22 - Marketing Strategies That Failed 36:12 - Less of a Self-Serve Model, So Why The Freemium Model?
People: https://es.wikipedia.org/wiki/Steve_Jobs (Steve Jobs) https://en.wikipedia.org/wiki/Tony_Hsieh (Tony Shae)
Get In Touch With Mau: https://www.linkedin.com/in/mau-lamas-g-6a141724/ (Mau’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
A mindset is a collection of thoughts and beliefs that shape your thought habits, feelings, dispositions and behaviours, your mindset is basically the view you adopted for yourself that govern the way you live your life and make decisions. So what is the entrepreneurial mindset?It is a specific set of beliefs, experiences, views adopted and knowledge that drives entrepreneurial behaviour (Confidence, internal locus of control, tolerance to ambiguity, high initiative, risk averse, pragmatic problem solving, etc.). An entrepreneurial mindset can be developed and improved through experiences, starting a business doesn’t make you an entrepreneur, solving problems does so get gritty, challenge yourself and take control of your outcomes, then you can worry about the industry, niche, market and everything else your business will need. During this interview we cover: 00:00 Intro 01:00 - The Importance of Structuring & Priming Your Mindset 03:48 - #1 Mindset, Garbage In - Garbage Out 07:21 - #2 Productivity ( Distractions, Ambience & Time ) 13:23 - #3 Founder Routines (Time Management, tools & Tips) 18:56 - Outro
Books: https://miraclemorning.com/ (The Morning Miracle)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Mohit Mamoria, who describes himself as a "serial maker", is the CEO of Mailman, an email management solution that minimizes interruptions and increases productivity. Mohit's a serial entrepreneur writing software since he was 11 years old and founded his first company when he was still in college. During this interview we cover: 00:00 Intro 01:01 - Mohit’s Background & Past Positions. 07:24 - Developing the product 09:55 - Mailman in Terms of Size & Marketing 16:29 - From Idea to Launching in Six Weeks 21:17 - Was it the Right Time to Launch? 24:25 - Constraints of Being Dependent on Another Platform 28:06 - Mailman Marketing Growth Strategy 30:29 - Mail Productivity Tips 33:52 - Productivity Hacks and Routines 35:58 - Advice Mohit Would Tell His 25 Years Old Self 36:50 - Biggest Challenges Mohit’s Facing Right Now? 37:23 - Instrumental Resources for Mohit’s Success 39:30 - What does Success Mean to Mohit Today 42:01 - How Long is Perfect from Idea Generation to Launching 43:22 - Get in Touch With Mohit
Mentions: https://www.mailmanhq.com/ (Mailman) https://www.tinycapital.com/ (Tiny Capital) https://www.91mobiles.com/ (91mobiles.com) https://www.linkedin.com/in/awilkinson/ (Andrew Wilkinson) https://www.linkedin.com/in/bharanidharanviswanathan/ (Bharanidharan Viswanathan)
Books: https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things (The Hard Things About Hard Things)
Get In Touch With Mohit: https://www.linkedin.com/in/mohitmamoria/ (Mohit’s Linkedin) MohitMamoria - Twitter mohit@mailmanhq.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Founding a SaaS company has never been easier, develop a solution to an existing problem, write a lean plan, validate, explore different pricing models, establish a brand, make it legal, finance and funding if needed, build your product, go to market strategy & establish the one metric that matters for success… easy enough right?, but even if you do these already hard things right, there’s as little as 8% of surviving the fierce competence of the market while trying to keep up with the massive growth of the industry. That's why SaaS founders are constantly trying to improve their chances, to stand out and to get that one final thing that will help them succeed and cross the valley of the abandoned projects and dead SaaS businesses, many of the defining principles of the startup and SaaS business model come from books, like the hard things about hard things, Lean Startup and Crossing the Chasm.. But today we’re going to talk about the principles every SaaS founder should know. During this interview we cover: 00:00 Intro 02:37 - Principle #1 ( How Much Capital Should you Raise ) 05:14 - Principle #2 ( Stay Laser Focused ) 06:47 - Principle #3 ( Follow Your Customers ) 08:17 - Principle #4 ( Not All Investors Are the Same) 11:22 - Principle #5 (Look in the Mirror before Looking Out the Window) 13:09 - Principle #6 ( Believing Relentlessly in Your Business ) 15:19 - Outro
Mentions: https://www.linkedin.com/in/joseph-pizzolato/?originalSubdomain=uk (Joseph Pizzolato)
Books: https://medium.com/@sam_harris/the-hard-thing-about-hard-things-ben-horowitz-summary-and-review-8013261e1b4c (The Hard Thing About Hard Things) http://theleanstartup.com/ (Lean Startup) https://www.amazon.com/gp/product/0062292986/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0062292986&linkCode=as2&tag=recovcomed-20 (Crossing the Chasm)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Adam Berke is the CEO & co-founder of WorkPatterns, a solution helping operational best practices automatically by providing a system for one-on-ones and small group meetings. Adam is an expert in marketing, digital advertising & growth marketing. Previous to WorkPatterns, Adam was part of the founding team at AdRoll, one of the largest independent marketing tech companies worldwide with over 35k users, $350M in revenue and over 500 employees. During this interview we cover: 00:00 Intro 01:01 - Adam’s Background, Past Positions & Launching WorkPatterns 03:28 - WorkPatterns in Terms of Size & Bootstrapping VS Fundraising 05:50 - The Opportunity in The Market & The Problem to Solve 09:52 - Empowering People to Work Effectively & Adopt Better Practices 13:55 - Best Practices are dependent on The Companies Growth Strategy? 17:11 - SaaS Management at All Stages 19:31 - Developing a Highly-Effective Team 22:47 - Less Experienced VS High Experienced Options 25:30 - Investment in Under-Performing Members 29:03 - Managing AAA Members With Poor Teamwork 32:04 - Hard & Soft Skills a Good Leader Should Have 35:03 - The Hybrid Work Model 38:04 - Advice Adam Would Tell His 25 Years Old Self 39:37 - Biggest Challenges Adam’s Facing Right Now? 41:51 - Instrumental Resources for Adam’s Success 43:14 - What does Success Mean to Adam Today 46:17 - Get in Touch With Adam
Mentions: https://www.workpatterns.com/ (WorkPatterns)
Books: https://www.jimcollins.com/books.html#good-to-great (Good to Great) https://www.jimcollins.com/books.html#good-to-great (Build to Last) https://books.apple.com/us/book/high-output-management/id1046431786 (High Output Management) https://medium.com/@sam_harris/the-hard-thing-about-hard-things-ben-horowitz-summary-and-review-8013261e1b4c (The Hard Thing About Hard Things)
Podcasts: https://www.adamgrant.net/podcast/ (Work Life)
Get In Touch With Adam: https://www.linkedin.com/in/adamberke/ (Adam’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Brian Saunders is the founder & CEO at BigTimeSoftware, a cloud-based software for professional services firms that provides software and services to help accountants, architects, engineers, IT-services firms, and management consultants budget, track and bill their most important asset. Big Time Software has been ranked one of Inc 5000 fastest growing companies in America for two consecutive years. Brian has spent more than 20 years as an executive, thought leader, and consultant within the technology sector, growing successful SaaS-based companies serving industries ranging from communications to human capital management. Prior to BigTime Software, Brian founded one of Chicago’s leading software consulting firms in the 1990’s, DaVinci Software, which was later ranked one of Crain’s “Top Software Firms” in 2000. During this interview we cover:
00:00 Intro 01:22 - Brian’s Background, Past Positions & Running BigTimeSoftware 10:38 - Narrow Down the Tool to Accounting Architecture & Engineering 15:17 - Challenges in Terms of Growth 20:53 - Brilliant Teams are Built & not Bought or Borrowed 26:11 - WorkPatterns: One on Ones, Team Collaboration, Feedback, Recognition & Goals - all in one place 26:11 - Developing a Strong & Productive Team 29:27 - Strategic Direction while Effectively Leading & Inspiring Performance 34:41 - A Unique Perspective About Building SaaS for New Entrepreneurs 38:04 - Advice Brian Would Tell His 25 Years Old Self 41:35 - Biggest Challenges Brian’s is Facing Right Now? 44:35 - Instrumental Resources for Brian Success 48:28 - What does Success Mean to Brian Today 51:18 - Get in Touch With Brian
Mentions: https://www.bigtime.net/ (BigTimeSoftware)
Books: https://www.harpercollins.com/products/crossing-the-chasm-3rd-edition-geoffrey-a-moore?variant=32130444066850 (Crossing the Chasm) https://claytonchristensen.com/books/the-innovators-dilemma/ (The Innovator’s Dilemma)
Get In Touch With Brian: https://www.linkedin.com/in/bsaunders411/ (Brian’s Linkedin)
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More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
John Golden is a global renowned sales and marketing thought leader and currently the Chief Strategy and Marketing Officer at Pipeliner CRM, which is a unique CRM that provides both salespeople and sales management various ways of displaying and analyzing sales data with instant, dynamic visualization that enables rapid adoption rates aiming for better user experiences. John is also an Amazon bestselling author of “Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories” and “Social Upheaval: How to Win at Social Selling”. He has done over 600 video interviews of thought leaders for Sales POP! online sales magazine and also has a podcast with over 300 audio interviews. During this interview we cover: 00:00 Intro 01:16 - John’s Background, Past Positions & Building Pipeliner CRM 04:48 - Building a CRM Over the Other 600+ Options in the Market 06:36 - Go to Market Strategy & Product Market Fit 08:57 - The SPIN Selling Method & The Importance of Asking Good Questions 11:53 - Minimizing Customer Turnover or Churn & Customer Engagement 14:20 - “Wealth Creator & Peace Producer”, a Mindset for Salespeople 16:35 - What You Shouldn't Start Your Day With 18:49 - WorkPatterns: One on Ones, Team Collaboration, Feedback, Recognition & Goals - all in one place 19:32 - Closing at The C-level, Best Practices & Enterprise vs SMB’s 25:27 - Managing Sales Team Performance 27:52 - How to Best Handle “Ghosting” From Leads on Follow Ups 32:34 - Best Practices for Marketing & User Acquisition 37:21 - Advice John Would Tell His 25 Years Old Self 38:23 - Biggest Challenges John is Facing Right Now with Pipeliner? 39:44 - Instrumental Resources for John Success 41:22 - What does Success Mean to John Today 42:48 - Get in Touch With John
Mentions: https://www.pipelinersales.com/ (Pipeliner) https://salespop.net/ (SalesPOP)
Books: https://www.jimcollins.com/ (Good to Great)
Terms: https://www.lucidchart.com/blog/the-4-steps-to-spin-selling (SPIN Selling Method)
Get In Touch With John: https://www.linkedin.com/in/johngolden/ (John’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Lon Baker is the COO at Virtual PBX, an award-winning business Voice-Over-IP provider. With a unified communications strategy, Virtual PBX lets you connect your users over traditional phones, computers, or mobile devices. It also lets you transform any location into a productive home office, greet customers using their Virtual Receptionist, route calls by the department, update your business hours, start a video conference call, and much more! During this interview we cover: 00:00 Intro 01:02 - Lon’s Background, Past Positions & From VirtualPBX Customer to COO 02:53 - Pros & Cons of Using VoIP Over Conventional Communication Methods 06:07 - Can VoIP be Adapted to Every Development & Tech Circumstances? 07:34 - VoIP for SaaS Teams 09:24 - Security, Call Encryption & VoIP Security 10:57 - The Right Balance for Businesses to Mix Voice, Video & Messages 12:25 - Competing With The Big Names In the Industry 14:19 - What to Look for When searching for a VoIP provider 16:23 - WorkPatterns: One on Ones, Team Collaboration, Feedback, Recognition & Goals - all in one place 18:20 - Growth Strategies That Have Worked for VirtualPBX 21:33 - Failed Growth Experiences 22:58 - Advice Spencer Would Give His 25 Years Old Self 23:50 - Know When to Kill a Product 25:05 - Biggest Challenges Lon is Facing Right Now with VirtualPBX? 25:54 - Instrumental Resources for Lon Success 28:06 - What does Success Mean to Lon Today 29:27 - Get in Touch With Lon
Mentions: https://www.virtualpbx.com/ (VirtualPBX) https://www.notion.so/ (Notion) https://www.intercom.com/ (Intercom) https://slack.com/ (Slack) https://tweetdeck.twitter.com/ (Tweetdeck)
People: https://en.wikipedia.org/wiki/Elon_Musk (Elon Musk) https://dhh.dk/ (David Heinemeier Hansson)
Get In Touch With Lon: https://www.linkedin.com/in/lonbaker/ (Lon’s Linkedin) lon.baker@virtualpbx.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Spencer is the co-founder and COO at Beamer, an easy to use newsfeed, changelog and notification center that helps you get up to 3x more user engagement, increase customer retention and convert more leads. Spencer started his career in finance as an IB Analyst in New York then moved to LATAM and co-founded two successful tech businesses. Spencer is an expert on building SaaS companies, Latin America finance, fundraising, valuations and M&A. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:06 - Spencer’s Background, Past Positions & Ventures 04:03 - Current Status of Hibox and Join Cube 06:01 - Capital or Bootstrapped?, & Beamer in Terms of Size 07:13 - The Problem Beamer is Solving 08:29 - All in With the New Idea or Leveraging Leads from Past Ventures 10:50 - AppSumo as A Launching Tool to Start the Feedback Loop 12:21 - Why & How to Best use In-App Notifications for SaaS products 14:37 - In-App VS Email or Other Channels 17:31 - Is Beamer For Every SaaS Company? 18:40 - Improving NPS & User Engagement for SaaS Companies 21:05 - Beamer Successful Growth Strategies 24:12 - Marketing & Sales VS Product Lead 34:55 - Growth Strategies That Didn’t Worked for Beamer 25:42 - How the Beamer team Create & Measure OKRs? 27:08 - Advice Spencer Would Give His 25 Years Old Self 28:33 - Biggest Challenges Spencer is Facing Right Now with Beamer? 29:22 - Instrumental Resources for Spencer’s Success 30:51 - What does Success Mean to Spencer Today 32:02 - Get in Touch With Spencer
Mentions: https://www.getbeamer.com/ (Beamer) https://www.hibox.co/ (Hibox) https://www.joincube.com/es/ (Join Cube)
People: https://www.linkedin.com/in/mgrodriguez/ (Mariano Rodriguez)
Podcasts: https://www.allinpodcast.co/ (The All in Podcast)
Get In Touch With Spencer: https://www.linkedin.com/feed/ (Spencer’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade. Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:58 - Ajit’s Background, Past Positions & Ventures 03:29 - How to be Effective as a Product & Marketing Professional in the SaaS Space? 05:12 - What Software Companies get Wrong About Pricing 08:44 - How to Think Logically & Systematically About SaaS Pricing 13:21 - How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics? 16:59 - Segment-Centric vs Offer-Centric Thinking 19:47 - Different offer for Segments & Allocating on a MRR Model 22:54 - Most Common Mistakes SaaS Startups Make on Positioning & Messaging 26:02 - Borrowing Lessons from Politics to Software 30:18 - Advice Ajit Would Give His 25 Years Old Self 31:35 - Biggest Challenges Ajit is Facing Right now 33:19 - Instrumental Resources for Ajit’s Success 36:25 - What does Success Mean to Michael Today 37:21 - Get in Touch With Michael
Mentions: https://ajitghuman.com/ (Ajit Ghuman) https://www.revenuecollective.com/ (Revenue Collective)
People: https://www.linkedin.com/in/tomasztunguz/ (Tom Tunguz) https://www.linkedin.com/in/keninger/ (Sam Keninger)
Get In Touch With Ajit: https://www.linkedin.com/in/ajitpalghuman/ (Ajit’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Michael Greenberg is an entrepreneur & advisor, founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. He’s also the Chief Strategist at Call for Content, a white label podcast production & services for agencies & consultants. Michael is an expert at increasing process efficiency, analysis, strategy and building up businesses. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:14 - Michael’s Background, Past Positions & Ventures 05:36 - The Triple A1 Model 07:20 - 6 Core Lead Roles & Why do you Need Them 12:41 - Quality over Quantity on Content Creation Efforts 17:18 - The Authority Marketing Playbook & The 3 Types of Authority 20:17 -How to Build Authority for Your SaaS at any Stage 24:25 - What Makes Michael Want to Buy an Online Business 27:22 - On what One Thing Michael Would bet his Net Worth? 29:11 - Advice Michael Would Tell his 25 Year old Self 29:55 - Biggest Challenges Michael is Facing Right now 30:48 - Instrumental Resources for Michael Success 32:44 - What does Success Mean to Michael Today 34:05 - Get in Touch With Michael
Mentions: https://growandconvert.com/ (Grow and Convert) https://gentoftech.medium.com/ (Gent of Tech)
People: https://kaidavis.com/ (Kai Davis) http://www.nicolascole.com/about (Nicholas Cole)
Get In Touch With Michael: https://www.linkedin.com/in/gentoftech/ (Michael’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Renan is the Co-founder and CEO of OSS ventures, a French firm focused on the creation of start-ups for manufacturers. After working as an economist at the OECD and co-founder of a start-up in Brazil, he founded OSS Ventures to help manufacturers digitize their production sites. Renan is passionate about social and environmental change, technology and corporate strategy. He believes that the collective ability to deal with profound forces like climate change, technology, and the modern corps will shape the future of us humans. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:07 - Renan’s Background, Past Positions & Ventures 03:36 - The Startup Studio Model 05:42 - What Exactly is Industry 4.0 09:57 - The Investment Process 14:39 - Fundraising at Later Stages & Future Rounds of Capital 17:39 - Which Entrepreneurs Will Renan Look for Investment 22:16 - Typical Strategy, Development & Marketing 23:39 - What Markets is Renan Bullish on in Terms of SaaS Solutions 27:18 - Advice Renan Would Tell his 25 Year old Self 28:00 - What Keeps Renan Up at Night These Days? 29:39 - Instrumental Resources for Renan Success 31:13 - What does Success Mean to Renan Today 33:08 - Get in Touch With Renan
Mentions: https://www.oss.ventures/ (OSS ventures) https://www.saastr.com/ (SaaStr)
Books: http://morfene.com/021.pdf (Zero to One) http://theleanstartup.com/ (The Lean Startup)
Get In Touch With Renan: Renan’s Linkedin
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Christian is a linguist, professional ponderer and currently the Co-founder & Director of Technology Services at Piola Digital. He is an expert in real ways the business and the technology group can work together to refine the product backlog and prioritize development based on complexity and widespread net value of your SaaS. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:14 - Christian’s Background, Past Positions & Ventures 04:33 - Makeshift, What’s the Problem to Solve? 08:09 - How Piola Digital is Helping SaaS Founders Right Now 12:13 - Long Term Sustainability in development 15:51 - Structure a Sustainable Product Development Process 20:00 - Metrics to Know if the Segment is a Good Fit or the Right Target 24:16 - What is a Successful SaaS Release? 29:38 - After Launch, How to Keep Engagement for The Long Run 37:04 - Advice Christian Would Tell his 25 Year old Self 42:04 - Instrumental Resources for Christian Success 47:11 - What does Success Mean to Christian Today 50:50 - Get in Touch With Christian
Mentions: https://pioladigital.com/ (Piola Digital)
Books: https://wcfia.harvard.edu/publications/wisdom-finance-discovering-humanity-world-risk-and-return (The Wisdom of Finance ) https://www.advisorperspectives.com/articles/2019/10/06/how-to-win-friends-and-win-business-like-dale-carnegie (How to Win Friends and Influence People)
People: https://twitter.com/mubashariqbal (Mubs) https://www.linkedin.com/in/jasondbay/ (Jason Bay)
Terms: https://www.atlassian.com/agile/scrum/sprints (Sprints) https://www.impactmapping.org/ (Impact Mapping)
Get In Touch With Christian: https://www.linkedin.com/in/ccox14/ (Christian’s Linkedin) https://twitter.com/ccox14?
Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Ben is the Founder & CEO at IPinfo.io & Host.io, a reliable in depth source of IP addresses data handling roughly 20 billion API requests per month for 100,000 businesses and developers. Ben was the former CTO at Calm.com worked at Facebook as an Software Engineer as well as various other startups across the UK. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:04 - Ben’s Background, Past Positions & Ventures 09:31 - Entrepreneur Deciding to Return Back to the Workforce 12:11 - Process from Idea to launching IPinfo 15:51 - From Side Hustle Dedicated to Deciding to Go Full Time 22:21 - IPinfo in Terms of Size & What has Worked Best in Terms of Growth 25:39 - Bootstrap vs Building from Scratch Without Outside Capital 27:51 - Current Growth Trajectory 18:56 - Tips & Tricks for Those Looking to Bootstrap Their Next Idea 30:25 - How’s IPinfo Innovating & Standing Out from Other IP Data Providers 34:12 - Improve Customer Experience & Conversions 37:51 - Advice Ben’s Would Tell his 25 Year old Self 39:50 - Biggest Challenges Ben is Facing Right Now 41:00 - Instrumental Resources for Ben’s Success 43:49 - What does Success mean to Ben Today 44:54 - Get in Touch with Ben
Mentions: https://ipinfo.io/ (IPinfo)
Books: http://simonandschusterpublishing.com/shoe-dog/index.html (Shoe Dog) https://www.amazon.com/How-Get-Rich-Greatest-Entrepreneurs-ebook/dp/B0017SUYY6 (How to Get Rich)
Get In Touch With Ben’s: https://www.linkedin.com/in/bendowling/ (Ben’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Matt is the co-founder and CEO and Co-Founder of Benjamin, a technology company focused on delivering SaaS based solutions to other financial service companies enabling them to streamline internal communication and processes, while enabling these companies to build a digital client experience that extends beyond traditional client portals. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:16 - Matt’s Background & Past Positions 03:14 - The Process from Idea to Launching Get Benjamin 07:05 - Outside capital or Completely Bootstrapped? 10:33 - How the AI is integrated Helping Other Advisors and Their Team 14:24 - What’s an expected increase in ROI when leveraging AI as IA 19:01 - Increase in Returns for Clients Using tools like Benjamin 22:25 - Specific Growth Strategies that have Worked Best for Get Benjamin 25:30 - Experiments tried and failed 26:49 - Advice to Strengthen Your balance Sheet or Returns on Capital 30:01 - Advice Matt Would Tell his 25 Year old Self 31:30 - Biggest Challenges Matt is Facing Right Now 33:18 - Instrumental Resources for Matt’s Success 35:43 - What Does Success Mean to Matt Today 37:17 - Get in Touch with Matt
Mentions: https://getbenjamin.com/ (Get Benjamin)
Books: https://medium.com/@sam_harris/the-hard-thing-about-hard-things-ben-horowitz-summary-and-review-8013261e1b4c (The Hard Thing About Hard Things) https://www.reboot.io/book/ (Reboot) http://simonandschusterpublishing.com/shoe-dog/index.html (Shoe Dog)
People: https://en.wikipedia.org/wiki/Simon_Sinek (Simon Sinek)
Get In Touch With Matt: https://www.linkedin.com/in/matt-reiner-cfa-cfp%C2%AE-35159216/ (Matt’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
GET A 20% OFF FOR https://projectcor.com/es/ (COR): Just Mention SaaS District to Anybody on Their Team & Start Using Your AI Management Software Solution Today Santi Biblioni is an entrepreneur based in the valley, co-founder & CEO at COR, an AI management software solution for creative professionals, agencies & consultants. Prior to COR he founded https://santibibiloni.com/balloon-group.com (Balloon Group), one of Argentina’s fastest growing digital agencies, among many other businesses. Today he continues to grow COR and is a Sales and Fundraising mentor at https://santibibiloni.com/500.co (500 Startups )as well as speaker in big technology, advertising and entrepreneurial events. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:07 - Process from Conceiving the Idea to Building COR 04:17 - ASEA the Argentinian Entrepreneurs Association & Why is Needed 06:18 - Getting COR to the Valley & into the 500 Acceleration Program 09:08 - Changing the SMB focus to Enterprise 12:34 - COR right now in term of Size 13:44 - leveraging AI for Creative & Professional Teams 15:22 - Is COR for Every Creative Business or Agency? 18:56 - How is COR Different from Other Solutions? 20:33 - Scale & Growth With COR, What has Worked? 24:52 - Metrics to Pay Attention for Product Scale 27:30 - Leveraging & Choosing the Right Sales Channel 32:00 - Biggest Challenges Santi is Facing Right Now 33:15 - Instrumental Resources for Santi’s Success 29:50 - Advice Santi Would Tell his 25 Year old Self 33:52 - Instrumental Resources for Laith 36:35 - What does Success mean to Santi Today 39:10 - Get in Touch with Santi
Mentions: https://projectcor.com/es/ (COR) https://www.asea.org.ar/ (ASEA) https://500.co/ (500 Startups)
Books: https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwiytuG2l__vAhVCA-cKHfdaA2MYABABGgJwdg&ae=2&ohost=www.google.com&cid=CAESQeD2UUQg6zkZhOog_86VQvyXw5XmcSDukwq3crtq6q31Q7xLa_YJPNQcADQbivSpCI8ZR5Vlu9ja2z3jq32cb_eo&sig=AOD64_0q7fmLl3lY9XyHUuHWx67Mn6ocxg&q&adurl&ved=2ahUKEwiy19i2l__vAhVjFTQIHdljDiUQ0Qx6BAgGEAE&dct=1 (The Sales Acceleration Formula) https://predictablerevenue.com/ (Predictable Revenue)
People: https://www.linkedin.com/in/markroberge/ (Mark Roberge) https://www.linkedin.com/in/aaronross/ (Aaron Ross) https://www.linkedin.com/in/marcosgalperin/ (Marcos Galperin)
Terms: https://www.whatmatters.com/faqs/okr-meaning-definition-example/ (OKR’s) https://productcoalition.com/tracking-one-metric-that-matters-omtm-458fba975288 (OMTM) https://www.netpromoter.com/know/ (NPS)
Get In Touch With Santi: https://www.linkedin.com/in/santiago-bibiloni/?locale=en_US (Santi’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Laith is the Chief Strategy Officer at Chargify, a billing and revenue management platform for fast-growing SaaS businesses, and now the General Manager of Keen.io an event Streaming API for developers to enable a data-rich user experience to every product on earth, where he led the acquisition process. Laith has over twenty years of enterprise software and e-commerce experience with a focus on product management and global software development. He began his technology career in the late 90s with engineering and product roles at AOL, CareerBuilder and Network Solutions. During this interview we cover:
00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:12 - Laith’s Background, Past Positions & Ventures 04:17 - Strategic Acquisition of Keen.io 11:15 - Future Acquisition Plans for Chargify in 2021 13:37 - Event-Data Driven Metrics 16:27 - Focusing on Pricing to Optimize Churn 24:45 - Pricing Trends 27:47 - Plan to Double Down on in 2021 29:58 - Soft Trial Vs Purchase Intent 32:21 - Advice Laith Would Tell his 25 Year old Self 33:52 - Instrumental Resources for Laith 36:27 - Biggest Challenges Laith is Facing Right Now 39:04 - What does Success mean to Laith Today 40:26 - Get in Touch with Laith
Mentions: https://www.chargify.com/ (Chargify) https://aws.amazon.com/ (AWS)
Books: https://www.jimcollins.com/books.html (Good to Great) https://www.jimcollins.com/books.html ( Build to Last) https://www.playbigger.com/book (Play Bigger)
People: https://www.linkedin.com/in/paulglynch/ (Paul Lynch) https://www.wobi.com/online-events/wobi-on-management/?utm_source=google&utm_medium=cpc&utm_campaign=wobi-google-cpc-sem-wom--es-&gclid=Cj0KCQjwgtWDBhDZARIsADEKwgMAfIwyufEsuZ-Njxk2-EEt9HS_zVTZ8gz4FB0yKF2fKKrgdPP7DSMaAmOeEALw_wcB (Jim Collins)
Get In Touch With Laith: https://www.linkedin.com/in/laithdahiyat/ (Laith’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Jim Sharpe is the CEO at Aventri, an Event Management Technology that enables thousands of brands globally to transform the way they plan and execute their events and meetings for virtual, hybrid, and in-person event experiences. Throughout his career, Jim has led high-performing teams in private equity-backed tech-enabled businesses, investing in talent, service and product resulting in significant revenue growth. Prior to Aventri, Jim was Managing Director and GM of Gerson Lehrman Group’s. In this capacity he led several hundred professionals and achieved significant expansion of the user base while growing revenues to over $200 million. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 02:15 - Jim’s Background, Past Positions & Ventures 04:32 - Aventri & the Virtual Events Boom 08:07 - What’s Expected for the Industry to Behave in the Near Future? 10:37 - Where are Virtual Events Happening? 14:13 - Ensuring Security as Well as Experience for Live Events 17:30 - Is Hosting a Virtual Event for Every Business 20:17 - Ways to Prove ROI with a Virtual Event 23:46 - Product Development & Roadmap with Many Variables 29:05 - Attracting & Building a Strong Foundation of Trust with Investors 32:21 - Advice Jim Would Tell his 25 Year old Self 34:05 - Biggest Challenges Jim is Facing Right Now 35:18 - Instrumental Resources for Jim 37:46 - What does Success mean to Jim Today 38:18 - Get in Touch with Jim
Mentions: https://www.aventri.com/ (Aventri)
Books: https://carolinewebb.co/books/how-to-have-a-good-day/ (How to Have a Good Day) https://hbr.org/books/watkins (The First 90 Days) https://untetheredsoul.com/ (The Untethered Soul)
People: https://carolinewebb.co/bio/ (Caroline Webb)
Get In Touch With Jim: https://www.linkedin.com/in/jim-sharpe-878b9 (Jim’s Sharpe’s Linkedin) jim.sharpe@aventri.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Zandra Moore is a serial entrepreneur, the CEO and Co-Founder of Panintelligence; a three-in-one single solution, combining business intelligence with quick and easy reporting, and powerful predictive analytics in self-service dashboards. Zandra has over 20 years’ experience in technology & entrepreneurship that has led her to be named as one of LDC’s Top 50 Most Ambitious Business Leaders in 2020. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro + Announcement 02:03 - Zandra’s Background, Past Positions & Ventures 04:42 - Tools to Kickstart Your Business 05:43 - Building the idea, Launching & Becoming the CEO 07:45 - Panintelligence In Terms of Size & Capital Raising 08:52 - What’s the Problem to Solve & how SaaS can Leverage Panintelligence 16:04 - ROI that You can Expect if You Start Leveraging BI Tools & Software 17:22 - Growth Opportunities & Strategies (some failures too) 22:44 - Creating a Company Culture that Attracts and Retains Top Talent 26:27 - Mistakes Made Along the Way. 28:34 - Advice Zandra Would Tell his 25 Year old Self 29:39 - Biggest Challenges Zandra is Facing Right Now 30:46 - Instrumental Resources for Zandra 33:19 - What does Success mean to Zandra Today 34:42 - Get in Touch with Zandra
Mentions: https://www.panintelligence.com/ (Panintelligence) https://www.nocodelab.co.uk/ (No Code Lab) https://leanin.org/circles/leeds (Lean in Leeds) https://ninox.com/en (Ninox) https://taap.co/ (Taap) https://winningbydesign.com/ (Winning by Design)
Books: https://www.amazon.com.mx/Habits-Highly-Effective-People-Powerful/dp/1451639619 (The 7 Habits of Highly Effective People)
People: https://www.linkedin.com/in/jaccovanderkooij/ (Jacco Van Der Kooji) https://twitter.com/nathanlatka?lang=es (Nathan Latka)
Get In Touch With Zandra: https://www.linkedin.com/in/zandramoore/ (Zandra’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Johnathan, is the Chief Marketing Officer and co-founder of Penji, an on-demand graphic design service. Penji’s goal is to provide an innovative solution by making essential tools and resources more accessible and affordable for entrepreneurs, business owners, and leaders. Penji has been named as “top startup to watch” according to Philadelphia Magazine and mentioned in major publications like Huffington Post, Forbes, and Inc. Prior to Penji, Johnathan founded multiple marketing related startups and also worked for Apple.
Johnathan is also the host of Blind Entrepreneurship, a podcast that has been mentioned as a top business podcast on Apple Podcasts and downloaded over 100,000 times.
During this interview we cover:
00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro + Announcement 02:27 - John’s Background, Past Positions & Ventures 04:45 - Idea Behind & Launching Penj 09:16 - On-Demand Unlimited Service & not a Per Project or Per Hour Rate 11:43 - How Many Designers Working at Penji Right Now 14:42 - Pay Per Project or Full Time Employees 17:16 - Designing Projects & Requests between Designers 20:10 - Getting to the Inc. 5000. & Penji’s Growth Stages 26:26 - Leveraging SEO for Lead Generation & Giving Back to the Community 30:15 - Marketing Channels for the Bets ROI 33:30 - Effectively Managing Remote Teams 34:56 - Marketing Efforts that not Worked 39:12 - Outsourcing your Life 44:01 - What does Success mean to John Today 45:02 - Advice John Would Tell his 25 Year old Self 46:12 - Biggest Challenges John is Facing Right Now 47:14 - Instrumental Resources for John 49:45 -Get in Touch with John
Mentions: https://penji.co/ (Penji)
Books: https://www.amazon.com/Never-Get-Real-Job-Business/dp/0470643862 (Never Get a Real job)
Get In Touch With John: https://www.linkedin.com/in/grzybowskij/detail/recent-activity/posts/ (John’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
JP is an Entrepreneur & Tech Investor at Felix Capital with 10+ years of experience investing in, advising and operating companies across Europe and the USA. He was previously at Vitruvian Partners, a global growth equity fund, where he specialised in B2B Software, Fintech and Consumer Internet businesses. He was involved in a number of high profile investments across countries, including Pindrop, Ebury, Standish and Farfetch. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro + Announcement 02:50 - Joseph’s Background, Past Ventures Becoming and Becoming an Investor 08:33 - A Firm for the Creative Class & Focusing on the Digital Lifestyle 09:16 - Key Metrics when Looking at an Investment 12:18 - Red Flags & Deal Breakers for SaaS Businesses 14:00 - Once Invested, The Relationship with Founders Afterwards 15:05 - Advice to Upcoming Investors to Solve the Chicken & Egg Problem 17:17 - Main Reasons why to Trust Someone After the First Meeting 18:46 - 6 Core Principles that Every Start-up founder Should Have 27:12 - The SaaS Industry Going Forward from an Investor Standpoint 30:56 - How JP is Calculating Valuations for SaaS Companies 33:54 - Advice JP Would Tell his 25 Year old Self 34:34 - Biggest Challenges JP is Facing Right Now 35:09 - Instrumental Resources for JP 35:58 - What does Success mean to JP Today 36:47 - Pitch your Startup & Get in Touch with JP
Mentions: https://www.felixcap.com/ (Felix Capital) https://www.uipath.com/es/company/rpa-analyst-reports/gartner-magic-quadrant-robotic-process-automation?utm_source=Sales&utm_medium=letter&utm_campaign=VE21ULF&utm_content=invitation&gclid=Cj0KCQjw9YWDBhDyARIsADt6sGaEHm5tmbJlfotdv5Z0_uMBQMoUfsXEwX90Hx7SVnbqLuW_25Xk9H0aAv2JEALw_wcB&gclsrc=aw.ds (UIPath) https://www.pipedrive.com/ (Pipedrive) https://www.snowflake.com/?lang=es (SnowFlake)
Podcasts: https://mastersofscale.com/ (Masters of Scale) https://www.thetwentyminutevc.com/ (20MinuteVC)
Books: https://www.thetwentyminutevc.com/ (Thinking Fast and Slow)
People: https://en.wikipedia.org/wiki/Adam_Neumann (Adam Neumann)
Get In Touch With JP: https://www.linkedin.com/in/joseph-pizzolato/ (Joseph’s Linkedin) joseph@felix.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Jaryd is an online business mentor, coach & investor teaching people how to work less & earn more by buying established online businesses that are already profitable.. Jaryd believes that buying and renovating websites is the best way to grow an investment portfolio – better than real estate, better than stocks, and way better than money in the bank. Jaryd also runs the Buying Online Businesses Podcast and one of the largest communities of people buying and selling successful website businesses so they can ultimately achieve their life goals. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro + Announcement 02:57 - Jaryd’s Background, First Acquisitions & Leaving his Day Job 08:18 - Vision Behind Launching Buying Online Businesses 14:36 - The Different Types of Online Businesses & What Type is Jaryd Acquiring 18:32 - Different Websites or Performance Factors VS Other Business Models 23:28 - General Offer Structure on an Online Business 27:25 - Where Should I Start Looking at To Buy my First Online Business 29:00 - Kind of Skills You Need to Operate Online Businesses Effectively 32:40 - Which Model to better Acquire First? 36:22 - Starting vs Buying 39:34 - Red Flags on Websites During the Due Diligence Process 44:50 - General Growth Playbook 49:30 - Advice Jaryd Would Tell his 25 Year Old Self 51:46 - Jaryd’s Top Resources Instrumental to His Success 55:02 - What does Success mean To Jaryd Right Now 56:26 - Get in Touch with Elizabeth
Mentions: https://buyingonlinebusinesses.com/ (Buying Online Businesses) https://www.websitebroker.com/ (Websitebroker.com) https://microacquire.com/ (Microaquire)
Books: https://books.google.com.mx/books/about/Your_Life_Your_Legacy.html?id=lz51PgAACAAJ&redir_esc=y (Your Life, Your Legacy) http://theobstacleistheway.com/ (The Obstacle is the Way) https://keystothevault.com/the-road-less-stupid-advice-from-the-chairman-of-the-board/ (The Road Less Stupid) https://www.navalmanack.com/ (The Navalmanak)
People: https://nav.al/ (Naval Ravikant)
Get In Touch With Jaryd: https://www.linkedin.com/in/jarydkrause/?originalSubdomain=au (Jaryd Krause’s Linkedin) jaryd@buyingonlinebusinesses.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Elizabeth Yin is the co-founder and General Partner at Hustle Fund, a pre-seed fund for software startups & entrepreneurs. In the Past Elizabeth was a partner at 500 Startups where she invested in seed stage companies and ran the Mountain View accelerator. In a prior life, Elizabeth co-founded and ran an adtech company called LaunchBit (acq 2014). Elizabeth has a BSEE from Stanford and an MBA from MIT Sloan. Elizabeth has previously reviewed over 20k startup pitches from around the world in the last few years and has helped numerous portfolio founders raise hundreds of millions of dollars. Her work and writing on startup fundraising has been featured in numerous publications including TechCrunch, Forbes, Huffington Post, BetaKit, and more. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro + Announcement 03:04 - Elizabeth’s Background, Past Ventures Becoming an Investor 04:18 - Going Through an Acquisition & How it Changed Her Life 06:29 - What Makes Hustle Fund One of the Most Beloved VC Funds 09:36 - How Different is to Work with Super Early Startups 14:02 - Most Common Reason Why Elizabeth Would Turn Down an Offer in SaaS 14:49 - Trends or Traits Among More Successful Founders 15:50 - Growth Strategies Elizabeth has Found More Effective in SaaS 18:01 - Typical Check Size 19:03 - Common Pin Points & Playbook for SaaS Founders 20:46 - Get Funding Outside the Valley 32:20 - Underrated Resources for Startups 24:55 - Advice Elizabeth Would Tell his 25 Year old Self 26:09 - Methodic Strategy when Thinking about Launching a Company 28:42 - Biggest Challenges Elizabeth’s Facing Right Now 31:51 - What does Success mean To Elizabeth Right Now 34:06 - Pitch your Startup & Get in Touch with Elizabeth 33:13 - Bryan’s Top Resources Instrumental to His Success 36:33 - The Future for Greenpal & Get in Touch with Bryan
Mentions: https://www.crunchbase.com/organization/launchbit (Launchbit) https://www.hustlefund.vc/ (HustleFund) https://www.asiatechdaily.com/elizabeth-yin-co-founder-and-general-partner-at-hustle-fund/ (Redwood School) https://www.saastr.com/ (SaaStr) https://www.mrmoneymustache.com/ (Mr. Money Mustache)
Books: https://predictablerevenue.com/book (Predictable Revenue) https://www.foundingsales.com/ (Funding Sales)
People: https://predictablerevenue.com/author/aaronross (Aaron Ross)
Get In Touch With Elizabeth: https://www.linkedin.com/in/elizabethyin/ (Elizabeth’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Bryan Clayton is the co-founder & CEO of GreenPal, a web and mobile app that instantly connects homeowners with home service professionals. Bryan’s experience, between his multiple exits & past ventures include being the founder of PeachTree, one of the largest landscaping companies in Tennessee, growing it to over $10M in annual revenues before selling it in 2013. GreenPal has currently crushing it at $5mm ARR, over 100,000 clients & hitting a %100 YoY growth. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:13 - Bryan’s Background, Past Ventures & Greenpal 07:14 - Discover the idea & Building the Product 10:54 -Why Bryan Bootstrapped Greenpal 14:47 - Getting the First 100 Clients & Expansion 15:55 - Quality Service Across Every Service Delivered & Balancing Providers VS Customers 22:55 - Margins on Contractors 23:35 - Lack of Ownership & Clients Skipping Greenpal 26:26 - Best Growth Strategies to Achieve Fast Growth Bootstrapped 31:06 - Advice Bryan Would Tell his 25 Year old Self 33:13 - Bryan’s Top Resources Instrumental to His Success 34:48 - What does Success mean To Bryan Right Now 36:33 - The Future for Greenpal & Get in Touch with Bryan
Mentions: https://www.yourgreenpal.com/ (Greenpal)
Quotes: “First get the right people on the bus, the wrong people on the bus, and the right people in the right seats and then they figured out where to drive it”
Books: https://www.beyondemyth.com/ (The EMyth) https://steveblank.com/books-for-startups/ (The four Steps to the Epiphany) https://steveblank.com/books-for-startups/ (The Startup Owner’s Manual) https://www.amazon.com/Million-Miles-Thousand-Years-Learned/dp/1400202981 (A million Miles in a Thousand Years)
People: https://www.daveramsey.com/ (Dave Ramsey) https://www.jimcollins.com/ (Jim Collins) https://en.wikipedia.org/wiki/Donald_Miller_(author) (Donald Miller)
Get In Touch With Bryan: https://www.linkedin.com/in/bryan-clayton/ (Bryan’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Matt is the Founder & CEO of Bonjoro, a personal video messaging & customer delight platform to welcome & onboard customers & clients. Bonjoro also helps customer success teams convert and retain more customers through personalized video. Matt is a former designer & expert product builder with a passion for building a great business culture. As Bonjoro continues to grow, they’re aiming to be one of the most beloved companies, where values & culture continue to be the main driver of the business's success. During this interview we cover:
00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:01 - Matt’s Background, Past Ventures & Bonjoro 08:30 - Bonjoro in Term of Size & Raising Funds 10:42 - Leveraging Video for Onboarding & Customer Relationships 18:18 - Video Funnels for SaaS Founders 21:41 - Some Surprising Uses for the Tool 27:02 - The Power Of Personalization at Scale 31:00 - Successful Growth Strategies 34:13 - Failed Growth Strategies 36:59 - Engagement for Company Success 43:27 - Biggest Challenges Matt’s Facing Right Now Growing Bonjoro 45:43 - Advice Matt Would Tell his 25 Year old Self 47:35 - Matt’s Top Resources Instrumental to His Success 50:10 - What does Success mean To Matt Right Now 51:37 - The Future for Bonjoro & Get in Touch with Matt
Mentions: https://www.bonjoro.com/ (Bonjoro)
Books: https://hardthings.bhorowitz.com/ (The Hard Thing About Hard Things)
Get In Touch With Matt: https://www.linkedin.com/in/mbjbarnett/?originalSubdomain=au (Matt’s Linkedin) Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
In this episode Akeel Jabber joins the ABM Conversations Podcast with Yaagneshwaran Ganesh, a B2B marketing for those wanting to explore strategies, tactics and real experiments to drive revenue, customer engagement, retention and increase your customer lifetime value. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:13 - Key Questions Before Looking For Capital & Acquisition 06:54 - Horizon Capital’s Scorecard for M&A 10:21 - Valuations VC vs Bootstrap 13:54 - Some of the Risks of Exiting, What’s Next? 16:26 - Tips For The Perfect M&A PitchDeck 20:19 - Investing & Failing on Delivering the Goals 25:11 - Typical Solutions for a Struggling Company 26:37 - 2 Good deals, What drives the Right Decision? 29:31 - The 3 button CEO’s Dilemma 30:59 - Tips for Unrepresented Founders Looking to Grow 32:13 - Don’t be Afraid to Ask for Help as a Founder 33:18 Outro
Mentions: https://www.yaagneshwaran.com/abm-conversations-podcast/ (ABM Podcast) https://www.pitchslap.live/ (PitchSlap)
People: https://www.linkedin.com/in/jonmiller2/ (Jon Miller)
Get In Touch With Yaag: https://www.linkedin.com/in/yaagneshwarang/ (Yaagneshwaran’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Vishal Sunak is the founder & CEO LinkSquares, the first AI-powered end-to-end contract lifecycle management platform. Vishal is responsible for developing strategies aimed at assisting both corporate legal and finance teams with the review of their contracts and works to prevent his customers from having to read each contract one by one. Vishal founded LinkSquares with the goal of building great products to improve how businesses operate. Prior to founding LinkSquares, he held positions in operations and product management at Backupify and InsightSquared. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:11 - Vishal’s Background & Past Positions 04:09 - Building, Launching & Growing Linksquares 13:18 - Total Insights into Global SaaS Commitments Meaning 15:07 - Improvements when Leveraging Vishal’s CLM 17:53 - Specific Challenges/Risks of Building & Running a Legal Tech Business 16:38 - AI as the Differentiating Factor in Organizational Success 26:43 - SaaS is Solving a Problem that the Industry Created 27:42 - Advice Vishal Would Tell his 25 Year old Self 30:19 - Biggest Challenges Vishal’s Facing Right Now 31:38 - Vishal’s Top Resources Instrumental to His Success 34:16 - What does Success mean To Vishal Right Now 35:47 - The Future for Ackroo & Get in Touch with Vishal
Mentions: https://linksquares.com/ (Linksquares) https://www.insightsquared.com/ (Insightsquared) https://www.backupify.com/ (Backupify) https://www.saastr.com/ (SaaStr)
Books:
People: https://www.linkedin.com/in/jasonmlemkin/ (Jason Lemkin) https://www.linkedin.com/in/robmay/ (Rob May)
Get In Touch With Vishal: https://www.linkedin.com/in/vishalsunak/ (Vishal’s Linkedin) vishal@linksquares.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions )
Steve is the CEO of Ackroo, a platform that provides marketing, payment and point-of-sale solutions for merchants of all sizes. Ackroo’s self-serve, data driven, cloud-based marketing platform helps merchants in-store and online process and manage loyalty, gift card and promotional transactions at the point of sale in order to attract, engage and grow their customers while increasing their revenues and margins. As the CEO of Ackroo, Steve leads the company’s corporate strategy, where he transitioned into this role after previously serving as the company’s EVP of Sales & Marketing. Steve brings over 15 years of successful sales leadership and business development experience from various small and large organizations. Prior to joining Ackroo, Steve worked for Maritz Canada helping lead their strategic business development division, where he supported their SalesChannel Enablement, Engagement Marketing and Consumer Loyalty go-to market strategies. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:16 - Steve’s Background & Transitioning to CEO 05:01 - Strategy, Problem Solving & Product Additions 06:24 - Decision Making Process & Success Measuring on Additions 07:48 - 3 Acquisitions in 2019 (Strategy & Deal Sizes) 12:30 - Biggest Learnings & Failures from Previous Deals 16:38 - Red Flags and What do Steve Avoids in an Acquisition 23:02 - Balance Between Organic & Inorganic Growth 26:20 - Biggest Challenges Steve’s Facing Right Now to Grow Ackroo 27:42 - Advice Steve Would Tell his 25 Year old Self 30:09 - Steve’s Top Resources Instrumental to His Success 32:44 - What does Success mean To Steve Right Now 34:32 - The Future for Ackroo & Getting in Touch with Steve
Mentions: https://ackroo.com (Ackroo) https://www.winwinms.com/ (Win Win Marketing)
Books: https://hardthings.bhorowitz.com/ (The Hard Thing About Hard Things)
Get In Touch With Steve: https://www.linkedin.com/in/steve-levely-4a665b/?originalSubdomain=ca (Steve’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
If you’re over the $250k of Revenue mark, go to https://www.mindracerconsulting.com/saas-district-listener-offer (https://www.mindracerconsulting.com/saas-district-listener-offer) and mention the SaaS District Podcast to redeem a free sales readiness assessment all of 2021 Q1! Dan is an experienced investor, advisor, and B2B growth expert on a mission, looking to impact 1000 businesses positively by 2025. Dan helps companies to succeed in volatile markets, increasing profitability from existing strategies, and helping CEOs take positive steps forward to grow their business. As Managing Partner at Mindracer Consulting, he, the team and collective of partners work with B2B CEO’s in services and SaaS companies to help at the Go To Market, Making Processes Repeatable, and Growth stages. Dan is also Managing General Partner at Jorvik Ventures – a firm that invests in and supports high potential B2B companies During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:23 - Dan’s Background & Past Ventures 05:06 - Reaching #61 on the INC list 07:50 - The Holy Grail for Sales-led B2B businesses 10:20 - Repeatable & reputable Sales Sales Strategies 11:48 - Expected Conversion Rate Increment 13:13 - Clear Entry & Exit Criteria in Your Pipeline 14:50 - Effective Lead Filtering 16:37 - Main Reasons You See Seemingly Ideal Clients are Not Converting 18:18 - The 4R’s to Maximize your Sales Process 23:32 - Considerations when Outsourcing the Sales Team 27:11 - The Effective VP of Sales for 2021 32:35 - Optimize for Performance & Increase LTV (Understanding ICP’s) 35:38 - Advice Dan Would tell his 25 Year Old Self 36:35 - Biggest Challenges Dan’s facing in Order to Grow 37:28 - Favourite Books Instrumental to his Success 39:49 - What Does Success Means To Spencer Today? 37:40 - Favourite Books Instrumental to his Success 57:26 - Get in Touch with Dan Morris
Terms: https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different (ICP) https://www.inboundcycle.com/buyer-persona (Buyer Persona) https://blog.growthinstitute.com/scale-up-blueprint/bhag-big-hairy-audacious-goal (BHAG)
People: https://www.linkedin.com/in/schembra/ (Chris Schembra)
Mentions: https://www.salesforce.com/mx/ (Salesforce) https://www.hubspot.com/ (Hubspot) https://www.mindracerconsulting.com/ (MindRacer)
Books: https://www.the1thing.com/ (The One Thing) https://storybrand.com/marketing-made-simple-book/ (Marketing Made Simple)
Get In Touch With Dan: https://www.linkedin.com/in/danmorrisprofile/ (Dan's Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
J. Ryan Williams is a founder, media producer & coach with an extence Startup operator & advisor trajectory, achieving the $0 - to $100M ARR mark 3 times Ryan is a keynote speaker who devoted his career to leadership development. As an executive coach, he works with high potential teams and leaders at once-in-a-generation technology companies such as Airbnb, Lyft and the like, as well as early-stage startups backed by Google, Y-Combinator, A16Z, and other top investors. Prior to starting his coaching-firm, Ryan created a sales-training program calledhttps://salescollider.com/ ( SalesCollider), for new executives perfecting their go-to-market strategies and provided workshops to 400 participants over two years. He is a member of the Forbes Coaches Council and was certified as an Executive Coach by the Berkeley Executive Coaching Institute at the Haas School of Business. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:26 - Ryan’s Background & Past Ventures 05:49 - $0-$100M ARR 3 times 17:24 - Is Your Company a Good Fit for Projection & Growth? 20:58 - Ideal Founder Profile & Best Performers 26:21 - Ryan’s Development Playbook Insights (coaching AirBnB, Asana, Zoom) 37:17 - Churro Media & their Upcoming Film “Outside the Valley” 40:35 - Best Places Outside the Valley for Startups 48:28 - Findings about common Challenges faced by Startups Outside the Valley 53:25 - Advice Ryan Would tell his 25 Year Old Self 54:15 - What Does Success Means To Spencer Today? 56:20 - Favourite Books Instrumental to his Success 57:26 - Get in Touch with J. Ryan Williams
People: https://www.linkedin.com/in/adam-goldstein-510bbb22/ (Adam Goldstein) https://www.linkedin.com/in/bfeld/ (Brad Feld)
Mentions: https://outsidethevalley.tv/ (Outside The Valley) The Genie Grant https://www.startuplisboa.com/ (Startup Lisboa) https://digital.fundacionceibal.edu.uy/jspui/bitstream/123456789/201/5/Plan%20ceibal.%20One%20laptop%20per%20child%20en%20Uruguay.pdf (OLPC - Plan Ceibal)
Books: http://alculator.net/ (The Startup Community Way)
Get In Touch With Ryan: https://www.linkedin.com/in/jryanwilliams/ (Ryan’s Linkedin) https://jryan.coach/ (J. Ryan Williams Coach)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Alex is the Founder at Podmatch.com, an A.I tool used to generate interviews by bringing in Podcast Guest and Hosts on the same platform. Alex is also the host of the Creating a Brand podcast A top 20 entrepreneurship podcast that releases weekly masterclass interviews. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:07 - Spencer’s Background, Past Ventures & Funding Podia 07:27 - Problem Looking to Solve With Podia & How it Differentiates 10:30 - Pivoting from Coach to Podia for Product Market Fit 12:29 - How to Constantly Ensure you Stay in the Mission Track 15:29 - Is COVID an Accelerant or has More Negative Effect on Podia 16:50 - Successful Programs & Sustainable Business in Podia 19:44 - Most Common Mistake Founders are Making on their SaaS Startups 21:27 - Biggest Proven Growth Levers that Worked for Spencer 23:19 - Failures in Growth Strategies & why to Re-Test Strategies 24:45 - Biggest Challenges in Scaling Podia Currently 26:36 - Best Resources Instrumental to Spencer Success 29:03 - What Does Success Means To Spencer Today? 30:38 - Staying Motivated When Your Startup has Rough First Years 32:10 - Future Plans for Podia & How To Get In Touch With Spencer
People: https://en.wikipedia.org/wiki/Ben_Horowitz (Ben Horowitz) https://www.bezosexpeditions.com/ (Jeff Bezos) https://www.spacex.com/ (Elon Musk)
Books: https://hardthings.bhorowitz.com/ (The Hard Thing About Hard Things)
Get In Touch With Spencer: https://www.linkedin.com/in/spencerfry/ (Spencer’s Linkedin) http://www.spencerfry.com/ (www.Spencerfry.com)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Luis is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process. Luis has helped many SaaS companies increase lead and subscription volume, penetrate new markets, decrease CACs, decrease churn, and become recognized brands within their vertical through paid media. Aside from consulting and growing companies through Fantom Agency, he’s also mentored hundreds of people via multiple platforms including Growth Mentor as well as AdLeaks. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:41 - Luis’s Background, Past Ventures & Launching Fantom Agency 10:13 - What’s Does Fantom CRO Process Look Like 16:17 - Paid Media Channels to leverage for Best Success on B2B SaaS 20:39 - Best Strategy Setting Up a Campaign or Optimizing your Current Funnel 22:14 - Establishing Baselines & Measuring Performance 28:50 - Is Paid Media campaigns a good strategy for Every SaaS? 30:51 - $500 vs $5000 vs $10,000 LTV How Does the Marketing Campaign Change? 32:50 - How to Establish that Baseline Value to Measure Against the Paid Media Performance 35:03 - Main Reasons SaaS Growth Efforts are Failing or Under Performing 38:38 - What Advice Would Luis Give To His 25 Year Old Self? 39:41 - Best Resources Instrumental to Syed Success 41:30 - What Does Success Means To Luis Today? 42:30 - Future Plans for Fantom & How To Get In Touch With Him
Mentions: https://fantomagency.io/ (Fantom Agency) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwibvuahn_DuAhWKwMAKHRaAAM8YABAAGgJpbQ&ae=2&ohost=www.google.com&cid=CAESQeD20m1c06_4UyGtm53zSK3bSzyp_PweKjiu-fHvsdbwdm90ciJUim7eSi_qzuMyuC2hBItm8X_7X_X9rH5NZ22f&sig=AOD64_2su0FybwB-tQ3sJZJbq1BdkKri_w&q&adurl&ved=2ahUKEwiIkd6hn_DuAhUHTKwKHbnVBkUQ0Qx6BAgQEAE&dct=1 (Penji) https://designpickle.com/ (Design Pickle) https://www.getads.co/ (GetAds) https://www.growthmentor.com/ (GrowthMentor) https://www.janover.ventures/ (Janover Ventures)
People: https://www.linkedin.com/in/fotis-panagio/?originalSubdomain=gr (Foti Panagiotakopoulos) https://en.wikipedia.org/wiki/Naval_Ravikant (Naval Ravikant)
Books: https://www.goodreads.com/book/show/11507609-a-happy-pocket-full-of-money (A Happy Pocket Full of Money)
Get In Touch With Luis: https://www.linkedin.com/in/lacamach/ (Luis’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Syed is a Multi-Founder, CEO & an award-winning entrepreneur, recognized as one of the top 100 entrepreneurs under the age of 30 by the United Nations. He’s also been featured on Inc., Forbes, Entrepreneur magazine, Fortune, Fast Company, FOX Business, and The Wall Street Journal. With over 15+ million websites using the software built by his companies to grow, he’s become a thought leader and expert in the WordPress industry. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:03 - Syed’s Background, Past Ventures & Running Various Companies 03:10 - Founding Optinmonster 05:57 - Focusing on WordPress & the Community 07:48 - Most Common Mistake Founders on their Websites 10:19 - Conception & Creation of AwesomeMotive 12:33 - Selling Soliloquy & Envira to Only Focus on Growth Tools 16:06 - Best Acquisitions & Passing on Opportunities (Red Flags) 21:38 - On Managing Multiple Companies 23:40 - Scheduling to be Effective & Productive 25:42 - Current Challenges Syed’s Facing in Order to Continue to Grow 26:23 - What Advice Would Syed Give To His 25 Year Old Self? 27:38 - Best Advice to Grow Your Business 30:08 - Best Resources Instrumental to Syed Success 31:10 - What Does Success Means To Syed Today? 32:18 - Future Plans for AwesomeMotive & How To Get In Touch With Him
Tools: https://blog.rescuetime.com/time-blocking-101/ (Time Blocks) https://fs.blog/mental-models/ (Mental Models)
Mentions: https://awesomemotive.com/ (AwesomeMotive) https://optinmonster.com/ (OptinMonster) https://www.wpbeginner.com/ (WPBeginner) https://wpforms.com/ (WPForms) https://www.cloudflare.com/plans/ (CloudFlare) https://memberpress.com/ (MemberPress) https://aioseo.com/ (AIOSEO) https://wpmailsmtp.com/ (WPMailSMTP)
People: https://www.poorcharliesalmanack.com/ (Charlie Munger) https://www.thriftbooks.com/a/john-d-rockefeller/367109/ (John D. Rockefeller ) https://fs.blog/ (Shane Parrish)
Books: https://www.victorcheng.com/books (Extreme Revenue Growth)
Quotes: “Don’t give prob;ems energy to expand” - Syed Balkhi “Consistency in more important than intensity”
Get In Touch With Syed: https://www.linkedin.com/in/syedbalkhi/ (Syed’s Linkedin) https://syedbalkhi.com/ (Syed’s Website)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Alex is the Founder at Podmatch.com, an A.I tool used to generate interviews by bringing in Podcast Guest and Hosts on the same platform. Alex is also the host of the Creating a Brand podcast A top 20 entrepreneurship podcast that releases weekly masterclass interviews. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro 02:06 - Alex’s Background, Past Ventures & Entrepreneurial Journey 04:36 - Leveraging Podcasting for SaaS Branding 07:58 - What are The Other Benefits of Having a Podcast, is it for Everyone? 10:23 - What Constitutes a High Quality Podcast Interview for Listeners? 14:04 - How to Start a Successful Podcast for Branding & the ROI Standpoint 16:48 - Attract the Right Audience & Become a Leader in your Industry 21:44 - Paint Points Faced Along as a Fairly New SaaS Founder 26:24 - Getting more Done by Actually Doing Less 29:38 - Biggest Challenges Alex’s Face Now Growing Podmatch 32:33 - What Advice Would Alex Give To His 25 Year Old Self? 34:34 - Best Resources Instrumental to Alex’s Success 37:22 - What Does Success Means To Alex Today? 38:54 - Future Plans for PodMatch & How To Get In Touch With Alex
Tools: https://textexpander.com/ (TextExpander)
People: https://www.sethgodin.com/ (Seth Godin) https://jaypapasan.com/ (Jay Papasan) https://www.the1thing.com/about/ (Gary Keller) https://en.wikipedia.org/wiki/Viktor_Frankl (Viktor Frankl) https://es.wikipedia.org/wiki/Robert_Kiyosaki (Robert Kiyosaki) https://brendon.com/ (Brendon Bruchard) https://en.wikipedia.org/wiki/Nir_Eyal (Nir Eyal)
Books: https://www.the1thing.com/ (The One Thing) https://brendon.com/books/ (High Performance Habits) https://www.nirandfar.com/indistractable/ (Indistractable) https://www.highperformanceplanner.com/ (High Performance Planner)
Quotes: “When you know your why you can endure any how” ( https://en.wikipedia.org/wiki/Viktor_Frankl (Viktor Frankl) ) F.O.C.U.S. (Follow One Course Until Successful) (https://es.wikipedia.org/wiki/Robert_Kiyosaki (Robert Kiyosaki))
Get In Touch With Alex: https://www.linkedin.com/in/alexsanfilippo/
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Pierre is an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments. He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 years of experience in M&A financial due diligence at PwC, one of the big 4 on professional services for enterprises, he builds business plans and has advised several entrepreneurs in Europe and Australia. Pierre has a full-time Data Scientist training where he learned how to leverage his business analysis skills using Machine learning and deep learning techniques that allows him to go deeper in his understanding of businesses and dig up valuable insights from big datasets. He has also created a list of very effective Excel Models and efficiency tools that everybody can download and use for free. During this interview we cover: 00:00 Intro 01:03 - Financial Buyers VS Strategic Buyers 04:00 - SaaS Businesses Trending in The Current Market 07:52 - Why is There an Uptick in the M&A Landscape & Deal Activity in 2021? 10:00 - How Does This Impacts Valuations? 11:49 - What Multiples SaaS Founders Should Expect on Their Exit 14:59 - Read Flags on SaaS Companies 18:04 -Drivers/Metrics to Get the Highest Multiples on an Acquisition 19:31 - Are They Different From Financial to Strategic Valuations? 21:12 - Management have to Stay On? 22:58 - Preping a SaaS for an Exit & Increasing Your Chances of Getting Acquired 28:26 - M&A Market Activity Going into 2021 29:47 - Get In Touch With Pierre
Mentions: https://nypost.com/article/what-is-clubhouse-app/ (Clubhouse) https://www.eloquens.com/channel/pierre-alexandre-heurtebize (Pierre’s Eloquens Channel)
Get In Touch With Pierre: https://www.linkedin.com/in/pheurtebize/ (Pierre’s Linkedin) pierre@horizencapital.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Dom Einhorn is a serial entrepreneur, his expertise lies in assisting startup entrepreneurs as well as startup investors in selecting the right business model and/or the right startup(s) to invest in, he’s currently the founder & CEO of Uniqorn Incubator, the largest rural incubator-accelerator of its kind in the world. Located in southwestern France. Dom created the first online art auction back in March 1996, which was acquired by one of the largest auction sites in the world five months later. He then created Powerclick, a digital marketing agency with 500+ advertisers as clients. The agency merged with a publicly listed company in the spring of 2001 in an eight-figure M&A transaction. Today, he advises and invests in a wide range of technology startups. Dom is also the Founder of the Startup Supercup, a leading tech conference that unites 1000 carefully vetted angel investors, VCs, private equity funds, technology startups and leading media outlets from around the world. The three-day conference takes place in medieval Sarlat France, hub of the French tech ecosystem in the Dordogne Valley. During this interview we cover: 00:00 Intro 01:42 - Dom’s Background, Past Ventures & Expertise 03:14 - How Many Startups Has Dom Invested In So Far & Typical Check Size? 04:39 - Founding Uniqorn 06:25 - The Do’s & Don'ts of Startup Investment 13:01 - The French Ecosystem is the Most Promising Tech Landscape? 16:44 - How Does the Landscape Look Like in the Near Future (Post-COVID) 19:13 - Markets Dom’d Avoid the Tech Space 20:57 - Markets Dom’s Excited & Bullish on 23:07 - What Uniqorn Can Do For You as Accelerator & Incubator 26:18 - How Does The Effective & Successful Founder Look? 29:25 - From 0 to 1 Million in 6 Months, How to Grow a Mobile App's User Base 32:55 - What Does Success Mean to Dom Today? 34:00 - What Advice Dom Would Tell to Any New SaaS Entrepreneur 34:58 - Top Resources Instrumental for Dom’s Success 39:52 - Future for Dom Einhorn, Uniqorn & Where to Get in Touch
Mentions: https://uniqornincubator.com/ (Uniqorn) https://startupsupercup.com/ (Startup Supercup)
Terms: https://delight-vr.com/xr-glossary/ (AR/VR)
People: https://en.wikipedia.org/wiki/Jules_Verne (Jules Verne) https://www.normandoidge.com/ (Normand Doidge)
Books: https://www.audible.com/pd/The-Brain-That-Changes-Itself-Audiobook/0593293983 (The brain That Changes Itself)
Get In Touch With Dom: https://www.linkedin.com/in/born2invest/ (Dom’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
2020 was so far the year of the Software as a Service (SaaS0 industry because of a complex combination of factors including political changes that disrupted data processing agreements in the UK, the ongoing global pandemic that impacted every industry, but validated the cloud-service, value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry. With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS Startups and companies have faced in 2020 & tips from top industry SaaS experts on how to overcome them going into 2021. During This Episode We Cover: 01:10 - Go To Market Strategy 04:28 - Viable Business Model 06:50 - Hiring Top Talent 10:00 - Rising Capital 12:50 - Onboarding Strategy 14:45 - CX & Support 18:41 - Lead Generation 21:13 - Marketing 24:56 - Churn 37:47 - Exiting
Mentions: https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000493253248 (TK Kader) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000474829894 (Mike Watts) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000479561616 (Gary Swart) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000501935929 (Sydney Wong) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000486499730 (Jeff Epstein) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000479237130 (Peldi Guilizzoni) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000505199609 (Matt Wolach) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000488001620 (Rand Fishkin) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000490441847 (Patrick Campbell) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000495763380 (Sujan Patel)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Ken is the founder & CEO of SalesKey, a sales & marketing company helping B2B companies identify, attract and close their target clients. What they call a Done for you Lead Generation Service and a coaching program with SaaS founders. Ken has over 17 years of B2B Sales & Marketing experience which includes helping grow multiple Inc. 500 & 5000 companies, Ken’s a book reading machine, Italian food lover, casual basketball player, snowboarder & Powerlifter. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 02:07 Ken’s Background & Becoming an Entrepreneur 09:18 First Step for Running Effective Linkedin Campaigns 11:18 What Stage or Type of Business Does Exploring LinkedIn as a Sales and Lead Generation Channel Makes Sense 13:01 Conversion Rates Compared to Cold E-Mail Outreach? 15:23 Aiming for 22-36 avg. Leads per month & Reason for that Approach 18:24 The Right Time to Scale The Linkedin Channel Marketing Channel 21:34 What to Improve in The Prospecting Process to Get Better Results? 25:16 One Advice Ken wish Had Known & Would tell Himself at 25 years old 29:50 Ken’s Best 3 Instrumental Resources to His Success 34:07 Biggest Challenges Ken’s Currently Facing in order to Continue to Grow SalesKey 35:45 What Does Success Mean to Ken Today? 41:04 Get In Touch With Ken
Mentions: https://b2bsaleskey.com/ (SalesKey) https://www.udemy.com/ (Udemy)
People: https://www.linkedin.com/in/fraserburns/ (Fraser Burns) https://www.drucker.institute/ (Peter Drucker) http://www.michaelmasterson.net/ (Michael Masterson) https://www.scientificadvertising.com/authors/schwartz/ (Eugene Shwartz )
Books: https://www.scribd.com/book/335622656/The-Effective-Executive-The-Definitive-Guide-to-Getting-the-Right-Things-Done?utm_medium=cpc&utm_source=google_search&utm_campaign=Google_Search-DSA_All_NB-DSA_MX-Expansion&utm_device=c&gclid=CjwKCAiA6aSABhApEiwA6Cbm_7GHpuaUNEMOWPDT4j98K3nvxGEQ714oN5gpIohhlWTz746kDdF8VRoC820QAvD_BwE (The Effective Executive ) https://breakthroughadvertisingbook.com/lp1/?gclid=CjwKCAiA6aSABhApEiwA6Cbm_wxp55OXki0dGDbyVT7nRRVKVSqcFAJd9ZpMPuQwawfeFE4evsj4iBoC9coQAvD_BwE?gclid=CjwKCAiA6aSABhApEiwA6Cbm_wxp55OXki0dGDbyVT7nRRVKVSqcFAJd9ZpMPuQwawfeFE4evsj4iBoC9coQAvD_BwE (Breakthrough Advertising)
Get In Touch With Ken: https://www.linkedin.com/in/kenewells/ (Ken’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Nestor is an engineer & entrepreneur and founder of Mi Refacción, a high-tech startup focused on connecting the user with more than 200 brands and companies with their inventory. Prior to Mi Refacción he was involved in the aftermarket retailer industry for many years as a general manager, where he identified the clear problem in the market that was lacking in this industry. He has been awarded the E100 Mexico West Entrepreneurship (2012) and he has been involved in several international competitions including a Mass Challenge Bootcamp to expand his company into the U.S. and Canadian market. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 02:18 Nestor’s Background, orm Engineer to Entrepreneur & Finding the opportunity for RIGS/Mi Refacción 10:33 Building RIGS from the Ground Up & Raising Money 16:34 LATAM Challenge in The Online Startup Space 21:56 Find the Right Product for the Right Market 26:10 Attracting the Perfect Customers for Your Business 28:16 Aiming to Increase LTV & ACV 33:36 How RIGS is Looking to Achieve Profitable Long-Term Growth 39:50 Challenges Nestor is Currently Facing in Order to Grow Mi Refacción 42:23 With a Fresh Start, What Does Nestor Would Venture into? 46:43 Advice Nestor Would give Himself at 25 & Starting His Journey 50:29 What Does Success Mean to Nestor Today? 53:35 Get In Touch With Nestor 54:18 Extra Questions for The SaaS District Crew
Mentions: https://www.mirefaccion.com.mx (Mi Refacción)
People: https://www.linkedin.com/in/jorge-arturo-lopez-solis-29167634/ (Jorge Arturo Lopez Solis)
Get In Touch With Nestor: https://www.linkedin.com/in/nestordeharo/ (Nestor’s Linkedin) nestor@rigs.com.mx
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Visit TK’s https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS Go-To-Market Program) now & accelerate growth to $3M ARR and beyond with an Unstoppable strategy Hello everybody, this is your host Akeel Jabber and welcome back to another episode of SaaS District, on today's episode my good friend TK Kader invited me to his podcast SaaS & Scotch we’re i had the opportunity to talk about myself, my background, about Horizen Capital and about how I got into the SaaS Industry, so we hope you enjoy this episode, please check out TK’s Podcast and see you on the next one. During this interview we cover: 00:00 Intro 00:41 How do You Explain to Grandma What You do at Horizen Capital? 02:18 Investment Criteria & Profile for a Great Deal 04:27 Top 3 Reasons Reasons Companies Sale at that Stage 06:08 What Happens to My Company After I Sell? 08:24 SaaS Management Playbooks & Is there Going to Be SaaS Management Flippers? 11:23 What Multiples Are Founders to Expect for Their Valuation? 13:15 What can Founders do so that Their Businesses are More Likely To Sell 15:23 What is the First Step to Get Your SaaS Business Sold? 16:59 The One Thing The Best Founders & SaaS Businesses do to be a Great Company & a Great Deal Prospect.
Mentions: https://www.youtube.com/watch?v=l9y0RIS2e0Y (How to Create a Startup Exit Strategy ) https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS GTM Program)
Books: https://builttosell.com/ (Build To Sell)
Get In Touch With TK: https://offers.tkkader.com/saas-gtm-program-apply-1 (TK’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Matt is a B2B SaaS sales coach, Founder, Investor, a specialist in software demos, and the creator of the perfect deal process that helps software leaders turn bad demos into conversion machines creating an experience that gets prospects emotional and ready to take action. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 01:51 Matt’s Background, & Creating The Perfect D.E.A.L. Process 05:24 2 Successful Exits & Why to Launching Planning on Exiting 10:11 Launching Xsellus, a B2B SaaS Sales Coaching Firm 12:34 What The Perfect D.E.A.L. Process is & Why You Should Leverage It 17:24 Where Most Sales Reps are Failing in Their Sales Demos & The Knife Analogy 22:05 How Many Questions Should a Sales Call Have? 23:25 People Never Think it Over 23:43 What’s the Closing Rate Number You Should Be Aiming For 26:28 SMB Sales Calls VS Enterprise 27:52 The 4 Pillars of SaaS Scaling 31:24 Attraction, Stop Wasting Time in Unqualified Leads 33:41 Multiplying the Winning Process,Scaling & Don’t Burn Out in the Process 35:24 Inbound Engine Designed to Scale with Content & Partnerships 36:48 Advice Matt Would give Himself at 25 & Starting His Journey 38:06 Top Resources Instrumental for Matt’s Success 34:38 Biggest Challenges Kate’s Currently Facing in Order to Continue to Grow Lately 38:05 Top Resources Instrumental for Kate’s Success 40:36 What Does Success Mean to Matt Today? 42:04 Future Plans For Matt & Get In Touch With Matt
Mentions: http://mattwolach.com/ (mattwolach.com) https://perfectdealprocess.com/masterclass (The Perfect D.E.A.L. Process ) https://www.battery.com/powered/helping-entrepreneurs-triple-triple-double-double-double-to-a-billion-dollar-company/ (Triple, Triple, Double, Double) https://www.webpt.com/ (WebPT) http://www.synclio.com/ (Synclio) https://mattwolach.com/scale-time (Xsellus) https://planless.io/ (Planless.io) https://tips.mattwolach.com/ (https://tips.mattwolach.com)
People: https://www.briantracy.com/ (Bryan Tracy) https://www.linkedin.com/in/gregorystoos/ (Gregory STOOS)
Books: https://youexec.com/book-summaries/the-challenger-sale (The Challenger Sale)
Get In Touch With Matt: https://www.linkedin.com/in/mattwolach/ (Matt’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Kate Bradley is the Co-Founder and CEO at Lately, an AI-powered social media marketing platform that helps marketers scale their publishing and reach. Lately’s artificial intelligence uses your historical social media data to learn what works with your audience and what to post next. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 01:50 Kate’s Background, XM Radio & Launching Her Own Startup 08:03 What Were the Initial Costs of Launching & How Does It Work 12:02 AI vs Human When Generating Content 13:58 From $25k MRR to about $74k MRR in less Than 10 Months 17:24 What Has not Been Working, Some Failures & Actual Focus 23:43 Who Can Best Leverage Lately & What Can They Expect for Results 27:52 As a SaaS Founder, How to Create More Viral/Effective Content? 30:50 Outlook on Which Social Media or Channels for Better Marketing ROI 32:19 Advice Kate Wish had known & Would Tell Her 25 Year Old Self 34:38 Biggest Challenges Kate’s Currently Facing in Order to Continue to Grow Lately 38:05 Top Resources Instrumental for Kate’s Success 42:34 What does Success Mean to Kate Today? 43:00 Get In Touch With Kate
Mentions: https://www.trylately.com/ (Lately.ai) https://wakingup.com/ (Waking Up | Sam Harris)
People: https://www.linkedin.com/in/sblood/ (Steve Blood) https://www.linkedin.com/in/jasondebacco/ (Jason DeBacco) https://www.linkedin.com/in/garyvaynerchuk/ (Gary V)
Books: https://www.samuelthomasdavies.com/book-summaries/self-help/awaken-the-giant-within/ (Awaken T he Giant)
Get In Touch With Kate: https://www.linkedin.com/in/katebradley/ (Kate’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) More Podcast Sessions: https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Ton Dobbe is an author, podcast host, speaker & founder of value inspiration, a growth consultancy focused tech-entrepreneurs where they help B2B software CEO’s grow their businesses. Ton believes that the future belongs to software businesses that create products worth making a remark about. Ton is also the founder of the Tech-entrepreneur-on-a-mission tribe, a community focused on delivering the vision behind your software company with more impact and accelerating growth trajectory. He’s also the author of “the remarkable effect”, what he describes as the essential book for tech entrepreneurs on a mission. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:17 - Ton’s Background & Motivations for Launching Value Inspiration 05:11 - What makes Ton an Expert in The B2B SaaS Space 10:07 - What Makes a Remarkable Software Business 12:37 - The Remarkable Effect, the 3 Levers & The 10 Trait-Framework 28:33 - The Tech-Entrepreneur-On-a-Mission Tribe 30:43 - What Inspires Ton Every Morning & How he Hopes to Inspire Other Entrepreneurs 32:52 - What Does Success Mean to Ton Today? 34:28 - Who or what are the best three resources for Ton’s Success 36:03 - The Future for Value Inspiration & for Ton
Mentions: https://www.valueinspiration.com/ (Value Inspiration) https://movement.valueinspiration.com/landing?from=https%3A%2F%2Fmovement.valueinspiration.com%2Fabout (The Tech-Entrepreneur-On-a-Mission Tribe)
People: https://www.google.com/search?client=safari&rls=en&q=seth+godin&ie=UTF-8&oe=UTF-8 (Seth Godin)
Books: https://www.valueinspiration.com/book/ (The Remarkable Effect) https://www.goodreads.com/book/show/641604.Purple_Cow (Purple Cow) https://seths.blog/tim/ (This is Marketing) https://en.wikipedia.org/wiki/The_Dip (The Dip) http://www.abeautifulconstraint.com/the-book-2 (A Beautiful Constraint) https://www.thewickedcompany.com/ (The Wicked Company)
Get In Touch With Ton: https://www.linkedin.com/in/tondobbe/?originalSubdomain=es (Ton’s Linkedin) https://www.valueinspiration.com/ (Valueinspiration.com) https://movement.valueinspiration.com/landing?from=https%3A%2F%2Fmovement.valueinspiration.com%2Fabout (The Tech-Entrepreneur-On-a-Mission Tribe)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Get A free Copy of the Sales International Best Selling Book Win-Win Selling at: https://www.winwinsellingbook.com/ (https://www.winwinsellingbook.com/) Doug Brown is the CEO of Business Success Factors, where they help Business Owners and CEOs to increase revenue and acquire large accounts using systems that have positively increased sales up to 862%. Doug started working in his family's business at the age of 3 yo and, since then he has built over 35 companies After military service, Doug worked at and became the top-selling sales representative for a 2-billion-dollar company, experiences that laid the groundwork to form his own consulting company where he’s consulted, coached, advised, and trained thousands of people in business, including teams at Nationwide, Intuit, Procter and Gamble, CBS Television, among many others. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 02:16 Doug’s Background, Joining The Family Business & Business Success Factors 05:15 What Does a Successful Business Look Like to Doug Today? 08:29 What Does Success mean to Doug Today? 09:25 The #1 Mistake B2B SaaS Companies Make When Growing 14:09 12-39% Increase in Sales in The First 3-6 Months 19:34 The Dormant User Base Re-Establishing The Relationship 23:14 Moving Upmarket & Targeting Larger Clients 27:39 Balance Between Small Clients, Retention & Aiming to Bigger Accounts 30:21 Why Judging Your Pricing Against The Industry Average is a Bad Idea 36:00 Recruitment Process to Finding Top Sales Talent 40:35 The Sales Training Process & The Improving Conversion Rate 48:00 What Advice Doug Would Tell to Any New SaaS Entrepreneur 50:12 Top Resources Instrumental for Doug’s Success 42:44 Top Resources Instrumental for Jöi’s Success 44:38 What does success mean to Jöi Today? 45:37 Future for Doug Brown, BSF & Where to Get in Touch
Mentions: https://businesssuccessfactors.com/ (Business Success Factors) https://www.huntbigsales.com/ (Hunt Big Sales) Sales Revenue Growth University
People: https://alanweiss.com/ (Alan Weiss ) https://www.linkedin.com/in/russwhitneyrealestate/ (Russ Whitney) https://bigswiftkick.com/author/andy-miller/ (Andy Miller ) https://www.linkedin.com/in/tomsearcy/ (Tom Searcy)
Books: https://www.amazon.com/Doug-Brown/dp/0578545233 (Win-Win Selling) https://www.the1thing.com/ (The One Thing) https://personalmba.com/review/value-based-fees/ (Value-Based Fees) https://alanweiss.com/business-and-entrepreneurship/million-dollar-maverick/ (Million Dollar Maverick) https://books.google.com/books/about/Inner_Voice.html?id=JRxnDwAAQBAJ&redir_esc=y (Inner Voice)
Get In Touch With Doug: https://www.linkedin.com/in/dougbrown123/ (Doug’s Linkedin) doug@businesssuccessfactors.com 603-595-0303 https://www.winwinsellingbook.com/?r_done=1 (Win-Win Selling Book)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Jöi is the founder & CEO of CrankWheel, a bootstrapped B2B SaaS company that provides a screen sharing solution tailor-made for sales teams, in the past Jöi spent 23 years in the software industry from which he spent 10 at Google and the rest working on various startups. Jöi loves to write about entrepreneurship, technology, management, and whatever comes to mind on his personal blog joisig.com & also writes on the CrankWheel blog mostly about sales best practices. Jöi’s a born and raised Icelander, and after spending about 13 years of his life abroad he settled back at home, like he describes it “ on his beautiful rocky island”. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 02:04 Jöi’s Background, Joining Google & The Startup Journey 05:35 Working & Learnings From the Startup Space 10:13 CrankWheel From Idea to Launch, the Problem to Solve 13:28 Initial Costs of Launching 16:13 Bootstrapping & Its Challenges 18:16 Less than 1% Churn & Great Customer Experience 24:53 What Makes CrankWheel Stand Apart & Differentiate From a Regular Sales Call or Screen Share 30:08 What Inside Sales Teams are Lacking in Their Sales Demos & Improving Conversions 33:23 How to Get 22X Sales Call Effectiveness & Conversion Improvement 39:09 Advice you Wish you Had Known & would Tell your 25 year old self 40:47 Biggest Challenges Jöi’s Currently facing in Order to Continue to Grow CrankWheel 42:44 Top Resources Instrumental for Jöi’s Success 44:38 What does success mean to Jöi Today? 45:37 Future for CankWheel, Jöi & Where to Get in Touch
Mentions: CrankWheel https://www.joisig.com/ (Joisig.com)
People: https://www.linkedin.com/in/gilsi-sigvaldason-9b52a7b2/?originalSubdomain=is (Gilsi Sigvaldason) https://www.linkedin.com/in/steve55/ (Steve Lawrence ) https://thebootstrappedfounder.com/ (Arvid Khal)
Books: https://startupbook.net/ (Start Small, Stay Small) https://ofone.co/ (Company of One) https://builttosell.com/ (Built to Sell) https://mikemichalowicz.com/profit-first/ (Profit First)
Get In Touch With Jöi: https://www.linkedin.com/in/joisig/ (Jöi’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Rossel is now the Co-founder and CEO at video gift startup VidDay, a group gift video solution where they bring in over 1 million video uploads from over 150 countries into their platform. Rossel formerly helped scale SkipTheDishes, a seamless online food delivery and pickup app, from a small start-up to a team of over 2500 employees. Russel thrives off of solving complex challenges and finds passion and excitement in the sometimes chaotic environment of building and growing a Start-Up. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 04:08 Growth Strategies & Why is it Important to Fail Fast 04:21 What Drove the Success of HeyZap & How Was the Process of Acquisition & Eventual Exit 06:53 Constraints & Strategies When Competing with Giants like UberEats 09:49 Exiting & Joining VidDay in 2019 11:49 What’s VidDay 13:03 How Big is The Market Opportunity for VidDay? 15:19 What Were the Initial Costs to Get Vidday Off the Ground to Reach PMF? 18:11 VidDay’s Lenght Based Pricing & Validating Other Models 19:49 Specialized Team Focused on Template & Editing Options 21:06 Product Expanding to in the Market with VidDay’s Roadmap 22:21 Advice you Wish you Had Known & would Tell your 25 year old self 23:20 Biggest Challenges Russel's Currently facing in Order to Continue to Grow VidDay 24:13 Top Resources Instrumental for Russel's Success 25:39 What does success mean to Russell Today? 26:38 Future for VidDay, Immad & Where to Get in Touch
Mentions: https://aws.amazon.com/activate/ (AWS Activate Program) https://www.vidday.com/ (Vidday.com)
People: https://www.linkedin.com/in/denis-devigne-60930874/ (Denis Devigne) https://www.linkedin.com/in/jeff-laxson/ (Jeff Laxon)
Books: http://hardthings.bhorowitz.com/ (The Hard Thing About Hard Things)
Get In Touch With Rossel: https://www.linkedin.com/in/rossel-sabourin-34712095/ (Russel’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Immad Akhund is the co-founder and CEO of Mercury, a bank for startups, engineered in Silicon Valley and aimed for tech companies to help them succeed. Immad & Mercury had raised over $25 million from investors like Andreessen Horowitz and Charles River Ventures. Prior to launching Mercury, he co-founded HeyZap which was acquired for $45 million by Fyber. During this interview we cover: 00:00 A word From The Sponsor 01:02 Intro 01:58 Immad’s Background, Launching & Exiting HeyZap & $45MM Acquisition 04:21 What Drove the Success of HeyZap & How Was the Process of Acquisition & Eventual Exit 06:12 How Exiting his Company Changed Immad’s Life & Focusing in a New Market 09:37 Why Did Immad Decided to Focus on a Bank for Startups 12:44 Main Factors or Value Propositions of Mercury that Makes it Suitable, Targeted & Competitive 14:29 How Mercury Deliver Meaningful & Personalized Experiences 16:53 Is Mercury for Everyone, Old and New Entrepreneurs? 18:15 Best Growth & User Acquisition Strategy for Mercury 24:09 Innovations being Leveraged to Optimize the Existing Procedures & Processes for Maximum Efficiency in Mercury 26:26 How Mercury Raise Get Your Seed Round In Front Of Top Investors 31:31 Advice you Wish you Had Known & would Tell your 25 year old self 35:18 Biggest Challenges Mercury’s Currently Facing 37:27 Top Resources Instrumental for Immad’s Success 39:57 What does success mean to Immad Today? 41:06 Future for Mercury, Immad & Where to Get in Touch
Mentions: https://mercury.com/ (Mercury) https://mercury.com/treasury (Mercury Treasury ) https://mercury.com/raise (Mercury Raise)
People: http://www.paulgraham.com/articles.html (Paul Graham)
Get In Touch With Immad: https://www.linkedin.com/in/iakhund/ (Immad’s Linkedin) @Immad
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Dave Schneider was the cofounder of an influencer marketing software NinjaOutreach, a bootstrapped company with 20 people and over 500 customers. He’s also a graduate from Harvard with a degree in Applied Math, where in 2012 he quit his corporate job to travel the world with his wife, where during that time he launched and exited from his first SaaS company, NinjaOutreach, an influencer marketing platform. Nowadays he runs Shortlist.io, a digital marketing "un-agency", with a team of 20 people, where they offer businesses SEO conversion rate optimization, A/B testing, content marketing & strategy while being completely transparent. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:11 - Steve’s Background & Past Ventures 08:16 - Initial Costs to Get NinjaOutreach Off the Ground 10:25 - Exiting NinjaOutreach For 7 Figures After 6 Years 15:46 - How the Exit Impacted Dave’s Day to Day 17:46 - Becoming the CEO of LessChurn.io & Why is no Longer Active 22:08 - What Makes Shortlist Stand Out from the Competition? 23:40 - From SaaS Business to a Marketing Agency 26:28 - Outreach & Networking as the Growth Strategie 28:49 - Marketing Channels & Tactics that Showed the Best ROI 30:33 - Biggest Challenges Currently Facing in Order to Continue to Grow 32:18 - Top Instrumental Resources For Max Kreme’s Success 32:20 - Best Resources Who Have Been Instrumental for Dave’s Success 34:35 - What does success mean to Dave Today? 36:03 - Outro
Mentions: https://ninjaoutreach.com/ (NinjaOutreach) LessChurn.io https://www.profitwell.com/ (ProfitWell) https://shortlist.io/ (Shortlist) https://www.priceintelligently.com/ (Price Intelligently ) https://www.linkedin.com/in/mark-samms/ (Mark Samms) https://www.linkedin.com/in/davidhenzel/ (David Henzel)
People: https://www.linkedin.com/in/patrickccampbell/ (Patrick Campbell)
Get In Touch With Dave: https://www.linkedin.com/in/david-schneider-8a693115/ (Dave’s Linkedin ) Email: Dave@shortlist.io
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Max Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk, Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist. Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects & he likes to rock the winter beard. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:06 - Max’s Background & Motivations for Launching TrialFire 05:32 - Building Datastay & Getting Acquired By Autodesk 10:08 - Exiting Autodesk & The Idea for TrialFire 15:26 - How TrialFire Sets Up The Analytics 17:08 - The Important Data to Focus On & Track to Generate Growth 19:49 - Collaborative Game Theory on Conversion Generation & Attribution 23:09 - Assure Quality of Optimal/Clean & Verified Data 25:27 - Trialfire Strategy for Data Analytics Scale 28:12 - Advice Max Wishhad known and would tell To His Younger Self 30:37 - TrailFire Challenges Today 32:18 - Top Instrumental Resources For Max Kreme’s Success 33:09 - What Does Success Mean To Max Today? 34:51 - Future Plans For Max & TrialFire
Mentions: https://www.upchain.com/blog/what-is-plm/ (PLM) https://en.wikipedia.org/wiki/Shapley_value (The Shapley Value) https://aws.amazon.com/ (AWS)
People: https://es.wikipedia.org/wiki/Lloyd_Shapley (Loyd Shapley)
Books: https://en.wikipedia.org/wiki/The_Mythical_Man-Month (The Mythical Man-Month) https://en.wikipedia.org/wiki/Peopleware:_Productive_Projects_and_Teams (Peopleware) https://www.amazon.com/-/es/Martin-Robert-C-ebook/dp/B001GSTOAM (Clean Code)
Get In Touch With Max: https://www.linkedin.com/in/max-kremer-3803889/?originalSubdomain=ca (Max’s Linkedin) Max@trialfire.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Sydney Wong is the Founder and CEO of VenturX, a startup platform that prepares and connects startups with investor funding that offers startup tools for tracking product validation and business planning for early start entrepreneurs looking to reach revenue, new customers, or funding. Inspired by a courageous and life altering experience in Silicon Valley, Sydney bootstrapped her vision to help startups. Today, VenturX has over $200 million of investor funding to help give out to the most promising and prepared startups in the world.. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:07 - Sydney’s Background & Motivation Behind Starting VentureX 04:22 - Current Investment Environment of The SaaS Industry 06:06 - What Sydney looks for in a Winning Startup (Investment Criteria) 09:02 - How to Choose the Right Funding & When is the Right Time to Do it? 10:39 - Is Raising Capital for Everyone? 13:19 - Most Common Reason for Turn Downs on SaaS Offers & Red Flags 17:07 - Underrated Resources to Leverage for Growth 19:24 - Non-Diluted VS Diluted 21:33 - Trends or Differences in Top Performing Companies 25:19 - $10,000 & Looking to start an MVP, What's Sydney’s Choice? 28:59 - Sydney’s top Resources 32:28 - What does Success Mean to Sydney Today? 33:50 - The future for Venture-X & Get In touch With Sydney Mentions: https://tim.blog/ (Tim Ferriss) https://okdork.com/about/ (Noah Kagan) https://www.venturx.ca/ (VentureX) https://www.eventbrite.ca/e/startup-funding-and-success-tickets-130496910773 (Startup Funding and Success Webinar in Jan. for early stage SaaS companies) Books: https://fourhourworkweek.com/ (The 4 Hour Work Week) https://www.amazon.com/How-Have-Good-Day-Transforming-ebook/dp/B08JHGRH89/ref=mp_s_a_1_1?dchild=1&keywords=how+to+have+a+good+day+david+adam&qid=1601724778&sr=8-1#aw-udpv3-customer-reviews_feature_div (How to have a good day) Terms: https://en.wikipedia.org/wiki/Super_angel (Super Angels) https://en.wikipedia.org/wiki/Micro_venture_capital (Micro VC) https://www.upcounsel.com/exclusivity-clause (Exclusivity Clauses) https://www.pwc.com/ca/en/services/tax/corporate-tax/sred.html (R&D Credits Canada) Get In Touch With Sydney: https://www.linkedin.com/in/sydneywong1/ (Sydney’s Linkedin) Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Darren is a business leader and security professional with over twenty years of experience as a CEO and CISO of companies that handle sensitive data. Having founded a non-profit organization, three service companies, and two tech startups in his career, he understands how to assess and manage risk in alignment with organizational goals. Darren Gallop is also a tech entrepreneur, information security expert, Techstars alumni, board member, and the CEO of Securicy. He co-founded Securicy and led the team to develop a SaaS product that guides businesses through creating, implementing, and managing their information security and privacy compliance program. Gallop previously co-founded Marcato and was CEO there for 10 years, until the successful event management software company was acquired by Patron Technology. He is fluent in English, French, and adept in Spanish. Gallop spends much of his non-work time playing music, fly fishing, canoeing, gardening and roasting coffee. He is from Nova Scotia, Canada. Darren’s unique perspective enables him to lead organizations through the process of baking security into their business practices while improving productivity. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:33 - Darren’s Background & Losing a Six Figure Deal After Security Reasons 05:03 - Opportunity & Problem to Solve That Motivated to Start Securicy 08:15 - Process From Idea to Launching & Initial Costs 12:51 - What SaaS Data security, Risks & Compliances are 18:11 - At What Point a SaaS company Should Start Thinking About CyberSecurity & Data Privacy 19:54 - The Most Common Data Breaches & Attacks 24:07 - Building, Framing & Documenting a Comprehensive, Integrated, Measurable, & Centralized Security Strategy 27:45 - Challenges a Being a Management Security Control Software 29:05 - Losing Trust & Regaining the Trust of the Customers & the Market 31:04 - Tips for Improving Your Internal Security & Privacy Systems 36:04 - Biggest Challenges Facing Now & Looking to Overcome in Continuing to Grow Securicy 38:01 - Top Resources Instrumental To Darren’s Success 43:39 - What Does Success Mean to Darren? 46:17 - Outro
Mentions: https://owasp.org/ (Open Web Application Security Project OWASP)
Terms: https://gdpr.eu/what-is-data-processing-agreement/ (GDPR) https://oag.ca.gov/privacy/ccpa (CCPA) https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/ (PIPEDA) https://en.wikipedia.org/wiki/Denial-of-service_attack (DDoS Attack) https://www.varonis.com/blog/iso-27001-compliance/ (ISO 27001 Compliance)
Books: https://www.goodreads.com/book/show/12975375-the-advantage (The Advantage) https://store.johnmaxwell.com/ (Developing The Leader Within You)
Get In Touch With Darren: https://www.linkedin.com/in/darrengallop/?originalSubdomain=ca (Darren Gallop’s Linkedin) darren@securicy.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Bryce is a tech founder, who’s originally from Australia, and moved to the UK in 2017 to expand an Australian workforce management application into the UK market. Bryce is currently UK General Manager at Tanda, now rebranded as Workforce, which is an award-winning workforce management software that provides clarity, control and tools for businesses to get the most from their workforce. Bryce also uses his skills in startups, sales and marketing to help businesses scale their sales and marketing teams and using scraping technology to automate revenue growth, where writes alto more about that on his blog at scrapediary.com During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:11 - Bryce’s Background, Joining Workforce & Expanding to the UK 04:52 - Remote Workforce Trends & Challenges in 2020 07:29 - Main Challenges Expanding the software to another market, from Australia to the UK and USA in 2017 16:10 - Workforce Approach to Assess Time & Attendance Tracking & Avoid Discrepancies or Dishonesty from Employees 18:43 - Keeping Balance Between Micromanaging Day-to-Day & Trust to Deliver 21:40 - Keep Communication Fluid Among International & Distributed Teams 24:02 - Rebranding to WorkForce & Going Through a Merger 30:37 - WorkForce Marketing Approaches Before & During Covid 33:11 - The Zoom Fatigue 34:54 - Bryce’s Top Resources Instrumental to His Success 36:47 - What Does Success Mean to Bryce? 38:03 - The Future For Bryce & Where To Get In Touch With Him
Mentions: https://www.workforce.com/ (Workforce) https://www.tanda.co/ (Tanda) https://scrapediary.com/ (Scrapediary.com)
Books: https://press.princeton.edu/books/hardcover/9780691175034/capitalism-without-capital (Capitalism Without Capital)
Get In Touch With Bryce: Bryce’s Linkedin
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Stewart Townsend is the founder at Channel as a Service, a “results oriented” consultancy service for startups & mature companies to enable them to increase revenue through the right growth channel via an indirect sales force. Stewart has spent 20 years working in channel roles and has specialised in accelerating revenue at global SaaS companies through the building and running of indirect sales programs since then. His focus is working with SaaS companies who are at that point where they are looking at indirect sales channels, have enquiries from potential partners and are uncertain where to start. Having worked at large multinational corporations for over 15 years then transitioned into two large startups who went through acquisition and IPO, Stewart has the experience and knowledge to get things done within a small team environment but also own a global partnership relationship and drive that top-down. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:30 - From Zero to Multi-Million Dollars in Revenue Across Europe with ZenDesk 05:26 - Launching Channel as a Service & The Problem To Solve 08:38 - Time Frame When Building Program & Expecting to see Revenue 10:38 - From Idea To Launching & Initial Costs Involved in Building CaaS 12:41 - What Exactly is an Indirect Sales Channel? 16:31 - Why 50+ Team & $1MM ARR is the Ideal Stage to Start Investing In Channel Sales 20:03 - What Does a SaaS Company Need so That They can Start leveraging this Channel Today? 22:53 - Why is it More effective vs Hiring and Building Out a Sales Team to Scale as a B2B Company 25:51 - Channel Governance Against Competitors 27:34 - Tips & Strategies When Building Teams 30:06- Typical Process, From Planning to Engagement, & Strategy for B2B SaaS 35:29 - Biggest Challenges Facing Today In Building CaaS 37:54 - Best Resources/People Who Have Been Instrumental For Stewart’s Success 41:21 - What Does Success Mean to Stewart? 42:40 - Outro
Mentions: https://www.channelasservice.com/ (CaaS (Channel as a Service)) https://www.capgemini.com/service/digital-services/ (Capgemini) https://www.zendesk.com.mx/?utm_source=google&utm_medium=Search-Paid&utm_network=g&utm_campaign=SE_AW_LA_MX_ESL_N_Sup_Brand_TM_Alpha_D_H&matchtype=e&utm_term=zendesk&utm_content=400330876989&utm_adgroup=&gclsrc=aw.ds&&gclid=Cj0KCQiAzZL-BRDnARIsAPCJs73VEwIz1FhHrxOHb8C8KTETeMhro0aOL3x_EuRAtXcWcVr4yNPQes8aAmUGEALw_wcB (Zendesk)
Terms: https://www.simplycast.com/blog/what-is-a-white-label-reseller/ (White Label Resellers)
People: https://techcrunch.com/2008/12/14/the-notorious-sam-sethi-launches-his-latest-venture-twitblogs/ (Sam Sethi) https://www.linkedin.com/in/simongrice/?originalSubdomain=uk (Simon Grice)
Get In Touch With Stewart: https://www.linkedin.com/in/stewarttownsend/ (Stewart’s Linkedin )
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Phillip is a product builder, software engineer, web developer & Digital consultant, the founder of Out Flash, a mass email service inside Outlook, Elementary Analytics a sense making platform for your website and social media analytics, Baitcamp, A log, planner and archive for fishing enthusiasts & Sensible Backup, a backup for your windows device made easy. He currently works full-time as a software engineer where he has experience in desktop development, API construction & off the shelf apps integrations, while he builds his SaaS companies as his side hustle on his off time. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:07 - Phillip’s Background, current side hustle projects 06:44 - In What Stage & Size are These projects and Elementary Analytics 11:41 - Launching & What Channel did Phillip Find to Work Most Effectively 13:40 - Initial Costs to get Elementary Analytics off the ground 15:24 - Main challenges for growing Elementary Analytics 19:34 - Setting prices & Features for Elementary Analytics 21:26 - Freemium, SEO & CRO 23:53 - Why Not Partnering With a Expert Co-Founder on a Pain Point? 25:42 - Learning Experience & would Phillip Would do Differently Launching? 27:32 - Building a Product Without a Market VS a Product Proven In The Market 29:47 - Ideal Client Profile or Buyer Persona 34:30 - What is the Impact of the Product & How Does It Differ From The Competition? 30:00 - Advice for Those Who Want to Start Their Own SaaS Company 39:54 - Top Influential Resources for Phillip 42:20 Outro
Mentions: https://outflash.xyz/ (Outflash) https://baitcamp.net/ (Baitcamp) https://elementaryanalytics.com/ (Elementary Analytics) https://datastudio.google.com/u/0/navigation/reporting (Google Data Studio) https://neilpatel.com/ubersuggest/ (Ubbersuggest)
People: https://tim.blog/tim-ferriss-books/ (Tim Ferris) https://www.youtube.com/watch?v=vgq0666-W3s (Neil Patel ) https://www.sethgodin.com/ (Sett Godin) https://chrisguillebeau.com/ (Chris Guillebeau) https://www.smartpassiveincome.com/ (Pat Flynn)
Books: https://tim.blog/tim-ferriss-books/#the-4-hour-workweek (The 4-work week) https://100startup.com/ (The $100 Startup) https://patflynn.com/book/will-it-fly/ (Will it Fly?)
Get In Touch With Phillip: https://www.linkedin.com/in/phillip-hughes-29457a26/ (Phillip's Linkedin )
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcas)t
Naomi is an entrepreneur and the Executive Vice President at WixAnswers, an unified customer support solution focused on providing spot-on support for customers rather than spending time on making all channels work together. Before joining Wix, Naomi was the Co-Founder of 2 travel startups, Tripelia and iTravelJerusalem. Naomi is passionate about helping companies and startups provide best-in-class customer experiences and transform the way companies provide Customer Support, which we’ll dive into more detail today. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:04 - Naomi’s Background, Entrepreneurial Journey & Joining Wix 07:10 - Thought Process of the Spin Off and Launch of Wixanswers 12:55 - Current Challenges in the B2B Customer Support Space 15:40 - Unified Support Strategy Across all Customer Touch-Points 18:05 - What Makes Wixanswers Different? 22:59 - What Marketing Strategy Has Worked for Wixanswers 26:47 - How Does the Platform Track Performance Against the SLA’s 29:46 - Does 67% of users prefer self-service support over an agent? 31:17 - Support Metrics to Pay Attention to in Your Startup 34:16 - What Does Success mean To Naomi Today? 46:12- The Message Leslie Wants You To Leave With 36:32 Outro
Mentions: Wix Wixanswers SalesForce service cloud Zendesk Twilio Slack Fiverr Getty Images Viber Deloite
Terms: CX SLA’s
Get In Touch With Naomi: https://www.linkedin.com/in/naomiroz/ (Naomi’s Linkedin )
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Leslie Zane is the president and founder of Triggers, a brand consultancy company that changes customer behavior to accelerate revenue growth. Her curiosity drives her search for the key to changing customer behavior and what some of the companies she works with call “the holy grail of marketing”. As a former brand manager, Leslie discovered the effectiveness of indirect messaging rather than direct persuasion, where reaching consumers meant tapping into their aspirational desires. She created the center for emotional marketing that eventually became Triggers. Over the past 25 years, the company has developed a track record in accelerating growth through its unique expertise in changing instinctive brand purchase. Leslie received her BA from Yale University and her MBA from Harvard Business School. She brings her unique Triggers system not just to businesses, but to organizations, campaigns, and more, which we’ll get into on today’s episode. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:35 - Leslie’s Background 03:58 - The Epiphany Moments That Set The Path For Developing Triggers 09:05 - Subconscious Marketing VS Conscious marketing 13:36 - Why is it Important for SaaS Companies 15:26 - The Brand Connectome & The Holy Grail Of Marketing 21:05 - Cracking The Code On Brand Growth 25:33 - Expanding your Footprint & Positive Associations for Your Brand 27:49 - The Subconscious Advantage, a Contrast To Competitive Advantage 31:56 - Brand Showdown (MailChimp VS Reachmail) How to Compete With the Leaders on The Space & Improve your Brand. 41:29 - Top Resources For Leslie’s Success & Path 44:08 - What does Success Mean To Leslie Today 46:12- The Message Leslie Wants You To Leave With 47:07 Outro
Mentions: https://triggers.com/ (Triggers) https://knowledge.wharton.upenn.edu/article/cracking-code-brand-growth/ (Cracking The Code For Brand Growth) https://mailchimp.com/ (Mailchimp) https://reachmail.com/ (ReachMail) https://www.smartrmail.com/ (Smartrmail)
People: https://projectcor.com/michael-farmer-video-podcast/ (Michael Farmer)
Terms: https://www.marketingweek.com/the-art-of-instinct/ (Instinctive Marketing) Subconscious shortcuts https://marisapeer.com/the-differences-between-your-conscious-and-subconscious-mind/ (Conscious & Subconscious mind) https://knowledge.wharton.upenn.edu/article/cracking-code-brand-growth/ (Brand Connectome)
Books: https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow (Thinking Fast & Slow)
Get In Touch With Leslie: https://www.linkedin.com/in/lesliepicotzane/ (Leslie’s Linkedin) https://lesliezane.com/ (Leslie’s Webpage)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Garrett is the CEO and Co-Founder at Directive, a next-gen performance marketing agency for software companies. Since its founding in 2014, Garret has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London, has led them to a 300% year-over-year growth rate and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations. As a thought leader, Garrett has been published by Salesforce, Moz, Marketo, Ahrefs, Convince & Convert, Search Engine Journal, and more. He’s also been a speaker at many conferences such as Digital Summit, State of Search, General Assembly, MozCon, and many more. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his family. During this interview we cover: 00:00 - A Word From The Sponsor 01:02 - Intro 02:25 - Garret’s Background, Past Ventures & Launching Directive 05:41 - Directive’s Playbook & Strategic Execution to Drive Results 16:10 - How Pulse Tracks Key-Metrics & Measure Against Your Competitors 19:25 - How to Optimize Your Financial Model & Growth Budgets 23:05 - How Directive sets OKRs to Track Actual Growth 25:55 - How Do Directive Approaches Business Goals 31:43 - Where to Focus Content Budget for Acquisition & Where Not To 36:29 - Empowering Brands Through Commitment 38:51 - Top Resources For Garret 41:20 - Biggest Challenges Directive’s Facing Right Now 47:25 - Get In Touch With Garet
Mentions: https://directiveconsulting.com/ (Directive) https://www.sumologic.com/ (Sumo Logic) https://www.capterra.com/ (Capterra) https://www.g2.com/ (G2) https://www.softwareadvice.com/ (Software Advice) https://www.workable.com/ (Workable) https://www.gong.io/ (Gong)
Terms: https://www.bernardmarr.com/default.asp?contentID=1456 (OKR’s)
Books: https://www.goodreads.com/book/show/76865.Good_to_Great (Good To Great)
Get in touch with Dylan: Society Slack Group https://www.linkedin.com/in/garrettmehrguth/ (Garret’s Linkedin) https://twitter.com/gmehrguth (Garret’s Twitter )
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District)
Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out - and is currently the VP of Marketing & Growth at Hubspot. He is a thought leader on growth marketing and speaks at events across the globe. Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today. During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:02 - Kieran’s Background, Past Ventures & Joining Hubspot 06:39 - Most Common Growth Challenges for SaaS Founders 10:17 - B2B Scale-Ups Hitting Growth Ceilings & The Canva Model 17:58 - Product Market Fit, The Main Reason Startups Fail 22:35 - Best Strategies to Drive Traffic for a Growing Company 27:11 - User Journey Optimization & Marketing Engine 33:03 - How Hubspot Turn Users Into Advocates & Lead The CRM Market 35:24 - Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos 39:24 - Optimizing Cash Flow VS Maximizing MRR/ARR Growth 41:52 - Where’s Kieran Spending His Marketing Budget? 43:16 - Where Kieran Is Investing Now? 45:34 - What Does Success Mean To Kieran Today?
Mentions: https://www.canva.com/ (Canva) https://www.loom.com/ (Loom) https://www.hubspot.com/ (Hubspot) https://www.evernote.com/ (Evernote) https://zapier.com/ (Zapier) https://www.loom.com/ (Loom) https://www.pandadoc.com/ (PandaDoc) https://www.reforge.com/ (Reforge) https://fs.blog/ (Fs Blog)
People: https://www.linkedin.com/in/kippbodnar/ (Kipp Bodnar) https://fs.blog/ (Shane Parrish)
Get In Touch With Kieran: https://www.linkedin.com/in/kieranjflanagan/ (Kieran’s Linkedin) https://www.kieranflanagan.io/ (kieranflanagan.io)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw?sub_confirmation=1 (YouTube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Eric Siu is the CEO of digital marketing agency https://www.singlegrain.com/ (Single Grain), a digital marketing agency focused on growing Saas businesses as well as helping Fortune 500 companies like Uber, Amazon and Salesforce acquire more customers through SEO and paid advertising. Eric Siu usually helps entrepreneurs with the tools and processes to help them grow both personally and professionally revealing secrets from that have grown multi-million to billion dollar companies. Eric Siu is a marketing expert that contributes regularly to Entrepreneur Magazine, Fast Company, Forbes & more, He's also the founder of ClickFlow, the entrepreneurial podcast, Growth Everywhere podcast, and the Marketing School podcast with Neil Patel. During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:15 - Eric’s Background, Past Ventures & How He got to Where He is Today 06:39 - Marketing Trends & Macro Level Changes in 2020 09:55 - Highly Subjective VS Data Driven Marketing From Client Perspective 10:48 - Eric’s Growth SaaS Playbook 14:57 - B2B SaaS VS SMB Playbook Changes 16:18 - SaaS VS Agency, ClickFlow Vs SingleGrain 21:36 - Build a SaaS From Day One? 24:13 - How To Become A Better Digital Marketer 25:52 - Where is Eric Focusing His Marketing Efforts & Budget For His Brand 27:22 - How Long Before Seeing Results Leveraging Youtube, Podcasting & Content Marketing 31:31 - Top Mentors & Resources For Eric’s Success Today 33:24 - Get In Touch With Eric & Find Out More About His Book
Mentions: https://www.singlegrain.com/ (Single Grain) https://www.clickflow.com/ (ClickFlow) https://metabase.com/ (Metabase) https://growandconvert.com/content-marketing/seo-content-conversions/ (Pain-Point SEO) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwie4Pjj4_bsAhXP8uMHHVyxA4wYABAAGgJ5bQ&ae=2&ohost=www.google.com&cid=CAESQeD2vGa3qyO4IjO86e7wGgANq_A46oBdLg9ySbt-2ITsTa8OJSYUEttA9PP2BUsO6JzRQTjjzs3GmQBcloFlh7av&sig=AOD64_1v8xFUmQMJNKjHMX600cwBYwzI6A&q&adurl&ved=2ahUKEwiL6evj4_bsAhUOWa0KHdhmCFQQ0Qx6BAgWEAE&dct=1 (Click Funnels) https://www.singlegrain.com/leveling-up-podcast/ (Leveling Up Podcast) https://coschedule.com/ (Coschedule) https://moz.com/ (Moz) https://basecamp.com/ (Basecamp) https://www.eonetwork.org/ (EO)
People: Neil Patel https://www.clickfunnels.com/blog/author/clickfunnels/ (Russel Bronson) https://ca.linkedin.com/in/awilkinson (Andrew Wilkinson) https://www.youtube.com/channel/UCevXpeL8cNyAnww-NqJ4m2w (Anthony Pompliano) https://www.rebootbyjerry.com/ (Jerry Colona)
Books: https://www.gurufocus.com/news/862264/the-dhandho-investor-pabrais-investing-framework (DhanDho Investing)
Get In Touch With Eric: https://www.levelingup.com/ (Leveling Up) Twitter: @eriosiu Instagram: @ericosiu
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.facebook.com/SaaSDistrictPodcast/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) YouTube https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (Akeel Jabber - SaaS District - YouTubewww.youtube.com › UCYvpqdVVSlSMunWiEwlMjzw)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Kevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo, and had founder shares in a public company, On Assignment Inc (NYSE: ASGN). Petersen’s SaaS experience includes growing a file sharing platform to seven-figure revenue in its first year, an award-winning music industry start-up, and several portfolio brands that realized >50% YOY growth since acquisition, which he now manages with his portfolio and investment firm Growth Stack. During this interview we cover: 00:00 - Intro 01:00 - Peter’s Background, Past Ventures & Starting GrowthStack 08:19 - Best Acquisition So Far Both Personally & Finantialy 13:17 - Failures In Past Transactions & Taking Emotion Out Of The Deal 21:23 - Perfect Stage & Position To Sell & Buy a B2B SaaS 26:55 - Top 3 Ingredients To Get Other Investors Onboard 31:43 - Overestimating Synergies & Growth Opportunities 39:41 - Valuing The Deals Price & Overvaluing 44:02 - Resources | Mentors That Have Been Instrumental To Kevin 49:56 - Get In Touch With Kevin
Mentions: https://www.growthstackinc.com/ (GrowthStack) https://www.youtube.com/watch?v=u4ZoJKF_VuA (Start With Why) https://rhg.com/people/ (The Rhodium Group) https://www.digitalmarketing.org/blog/what-is-a-mastermind (Mastermind)
People: https://en.wikipedia.org/wiki/Warren_Buffett (Warren Buffet)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw?view_as=subscriber (Youtube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Estefania Hernandez is CEO and founder of Mi Dulce Hogar, a formal alternative that facilitates cleaning services for homes of Mexican families, SMBs, and Airbnb hosts. It’s been praised by Forbes and many other publications. Estefania is a modern pinnacle and example of what social entrepreneurship looks like here in Mexico. During this interview we cover: 00:00 - Intro 00:56 - Estefania’s Background, Past Ventures & Mi Dulce Hogar 03:49 - Mi Dulce Hogar, The Opportunity & Problem To Solve 06:34 - Seed Round Strategy & Struggles In Mexico around VC 09:44 - Impact by the COVID-19 Pandemic to Homes, SMBs & airbnb Hosts 14:00 - Formalizing Informal Jobs & Supporting The Model 17:38 - How They Compete With Informal Contracts & Prices 19:00 - Stability, Security & Equal Pay For Women In Mexico 20:41 - Other Informal Jobs Open For The Opportunity 21:37 - Ensuring Security For Workers & Users 23:40 - Challenges for Growth & Expansion Countrywise 25:36 - Mentors & Resources Most Influential For Estefania 27:44 - What Does Success Mean To Stefania Today 28:34 - Advice For New Entrepreneurs 29:27 - Live Questions From The Crew
Mentions: https://freshchalk.com/ (Fresh Chalk) https://rockcontent.com/es/ (Rock Content) https://www.google.com/search?client=safari&rls=en&q=poligono+capital&ie=UTF-8&oe=UTF-8 (Poligono Capital) http://growth.eladgil.com/ (High Growth Handbook)
People: https://www.linkedin.com/in/lizpearce/ (Liz Pearce) https://rockcontent.com/es/blog/author/diego/ (Diego Gomes) https://www.linkedin.com/in/atorre2/?originalSubdomain=mx (Armando de La Torre) https://www.linkedin.com/in/rmora/ (Roberto de La Mora)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw/featured (Youtube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Mubashar is the co-founder at Founderpath, a platform that helps SaaS Founders get capital without selling any equity. Mubs has been tinkering with computers since he was about 8 years old and started building websites in 1995. He loves making many things, a perk that led him to be selected as ProductHunt's maker of the year for 2016, runner up in 2015 and 2017. At the beginning of his career he worked mostly with Internet startups in San Francisco and New York. Now he’s been trying to help others to make more products and most recently he’s been building SaaS Businesses in just one hour a day. For the last nine years he has been living in New York's TechValley with his wife Robin and his 2 daughters. During this interview we cover: 00:00 - Intro 01:15 - Mubs Background & Launching Founderpath 03:06 - SaaS In An Hour a Day Project 04:49 - Is One Hour A Day Feasible For Any Founder To Build a SaaS? 07:17 - Playbook from validating to building your product 14:03 - Initial Costs Bootstraping Your SaaS Project 15:38 - Useful & Practicals Tools When Building a SaaS 19:39 - SaaS Funding Without Giving Up Equity 21:56 - 96 SaaS Businesses so Far instead Of Focusing On One 25:13 - Product-Market Fit as Quick As Possible 27:14 - Quick Balance Between Growth, MVP, Soft Launching & Promoting 28:35 - Least Effective & Failed Growth Experiments 31:01 - Partner With Like-Minded Experts out of your Skill Sets 32:23 - Advice & Tools For Non-Technical People That Want To Make a SaaS 37:25 - What Does Success Means To Mubs Today
Mentions: https://founderpath.com/ (Founderpath) https://onehoursaas.com/ (One Hour SaaS) https://www.pingdom.com/ (PingDome) https://podcastping.com/ (Podcastping) https://laravel.com/ (Laravel PHP Framework) https://forge.laravel.com/ (Forge) https://www.reddit.com/subreddits/ (SubReddits) https://www.indiehackers.com/ (Indie Hackers) https://webflow.com/ (Webflow) https://www.makerpad.co/ (MakerPad) https://bubble.io/ (Bubble)
Terms: https://www.digitaltrends.com/computing/what-is-an-rss-feed/ (RSS Feed)
People: http://book.nathanlatka.com (Nathan Latka)
Get in touch with Mubs: https://twitter.com/mubashariqbal?lang=es (Twitter)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Justin is a revenue operator, executive mentor, and SMB SaaS advisor with over 10 years’ of revenue leadership experience. He helps founders to drive scalable growth past $50M in recurring revenue. Most recently, Justin led PatientPop from $0 to $51M in recurring revenue and built the sales organization from 1 to 150+ people in just 4 years. He specializes in SMB SaaS sales and the go-to-market strategy for SMB SaaS products where he figures out the best way to sell them, who to sell it to, and how much to sell it for. He basically partners with early-stage founders to craft the sales story and achieve scale. He left his full-time executive role at PatientPop to open his boutique advisory company located in Nashville. Justin also Co-Founded an investment firm called The Shelby Project with his wife. where they help tiny entrepreneurs thrive and where all investments are made from their personal capital. Outside of work, he loves spending time with his wife, hiking, reading, playing with his 3 dogs, drinking craft beer, and tinkering with new ideas. During this interview we cover: 00:00 - Intro 01:39 - Justin’s Background, Early Ventures & Where He Is Today 05:10 - $0 to $50M in ARR & 1 to 150+ People Sales Team 08:02 - Leaving After $51 m in ARR & Starting a SMB Boutique Advisory Firm 10:37 - Typical Pain Points In Sales Of SaaS Founders 12:44 - Justin’s Niche & Best Type Of Customers 15:21 - Go-To-Market Playbook For Proven Performance 17:56 - Sales Cycle Aligned Between Service, Sales Team & Customer 20:43 - Hiring Effective, Coachable & Curious Top Performers 22:38 - The Reverse Robin Hood For Sales Teams 25:48 - When it Makes Sense To Hire a VP of Sales 28:11 - Improving Conversion Rate in B2B SaaS 30:37 - A Jack of all Trades is a Master of None 32:15 - Marketing & Setting Goals in a Personal Brand vs a Business Brand 35:24 - Top Mentors 37:22 - What does Success Mean To Justin Welsh Today 38:20 - Get In Touch With Justin
Mentions: https://www.patientpop.com/ (PatientPop) https://theshelbyproject.co/#work (The Shelby Project) https://www.gravysolutions.io/ (Gravy Solutions) https://www.outreach.io/ (Outreach) https://www.gong.io/ (Gong.io) https://tobacapital.com/ (Toba Capital) https://scale.healthcare/ (Scale.healthcare)
Terms: https://www.saasoptics.com/saaspedia/arr/ (ARR - Annual Recurring Revenue) https://searchitchannel.techtarget.com/definition/go-to-market-strategy-GTM-strategy (GTM - Go To Market) https://www.propellercrm.com/blog/product-market-fit-pmf (Product Market Fit - (PMF)) https://www.optimizely.com/optimization-glossary/lifetime-value/ (LifeTime Value - (LTV)) https://medium.com/@tonihohlbein/whats-the-best-ae-to-bdr-ratio-a433274f3107 (AE to BDR/SDR-Ratio) https://www.lightercapital.com/blog/what-is-acv-in-sales/ (ACV - Annual Contract Value)
People: https://www.linkedin.com/in/cyrus-massoumi-58330b/ (Cyrus Massoumi) https://www.linkedin.com/in/jasonmlemkin/ (Jason Lemkin)
Get in touch with Justin: https://www.linkedin.com/in/justinwelsh/ (Justin’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Sujan is a data-driven marketer and entrepreneur & Co- Founder of Mailshake where they help people have more conversations, qualify more leads, and close more deals through Email. Sujan is also the managing partner at Ramp Ventures where he manages 8 SaaS companies including Mailshake, VoilaNorbert.com, RIghtinbox.com, ZoomShift among several others. As a veteran SaaS marketing leader with 15+ years’ experience, Sujan has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue, and he also does consulting work through his SaaS marketing agency Web Profits In his own words, when he’s not working, you can find him racing cars or motorcycles. If you look up, you may even see him jumping out of a plane. During this interview we cover: 00:00 - Intro 01:16 - Sujan’s Entrepreneurial Background & Early Ventures (Going to SaaS) 09:15 - An Agency vs a SaaS 13:20 - Best & Worst Investment or Acquisition So Far 24:20 - Selling Off All Other Assets & Focusing On Core High Growth SaaS Deals 27:49 - Volume VS Higher Upside when Investing Or Acquiring 30:46 - Why Not Hiring Managers to Take Over? 33:56 - The One factor For Potential Acquisition Targets 38:00 - Top Ingredients To Get Other Investors Onboard a Venture 44:29 - Getting The Data From The Sellers Without Scaring Them 46:49 - After Acquisition, How The Growth Process Looks Like? 50:15 - Sujan Top Instrumental Resources To His Success 53:41 - What Does Success Means To Sujan 55:23 - Get In Touch With Sujen
Mentions: https://www.linkedin.com/in/bobsenoff/%5C (Bob Sennof) https://www.linkedin.com/in/neilkpatel/ (Neil Patel)
Terms: https://www.investopedia.com/terms/a/aum.asp (AUM)
Companies: https://www.singlegrain.com/ (Single Grain) https://www.zoomshift.com/ (Zoomshift) https://www.airbnb.com/ (Airbnb) https://www.linkedin.com/company/horizen-capital/ (Linkedin) https://www.slideshare.net/ (Slideshare) https://mailshake.com/ (Mailshake) https://www.voilanorbert.com/ (Voila Norbert) https://neilpatel.com/ubersuggest/ (Ubersuggest)
Books: http://boburlingham.com/ (Finnish Big) https://builttosell.com/ (Build To Sell)
Get in touch with Sujan: https://www.linkedin.com/in/sujanpatel/ (Linkedin) https://sujanpatel.com/content-marketing/10-types-of-blog-posts-proven-to-drive-sales/ (Sujen’s Blog)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
30% Off in October for Orapa, Code = DISTRICT Stan is the CEO at Orapa, a platform that helps you find top sales talent, and get more sales calls with the right clients, Stan’s biggest dream is to be able to provide startups and companies a way to get more sales calls and introduce gig-economy to the sales world. During this interview we cover: 00:00 - Intro 00:49 - Story Behind Launching Orapa & The Problem To Solve 02:51 - Launching a SaaS Using No-Code and Pre Selling to Validate Demand 06:55 - How Should be Looking at This Solution 08:53 - Find Those Targeted Calls and Clients at Scale and Efficiently 11:38 - How Sales Reps can Improve Their Results 14:38 - Skillsets in High Quality & Performance Sales Reps 16:48 - The Pay Per Meeting Approach (How & How Many) 21:00 - Losing The Sales Reps & Hiring Off The Platform 22:19 - Top Resources In Stan’s Entrepreneurial Journey 24:03 - What Does Success Mean To Stan Today 40:57 -
Mentions: https://webflow.com/ (Webflow) https://zapier.com/ (Zapier) https://www.memberstack.com/ (Memberstack) https://www.g2.com/ (G2) https://www.capterra.com/ (Capterra) https://www.apollo.io/ (Apollo.io) https://thehustle.co/my-first-million-podcast/ (My First Million Podcast) https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things (The Hard Things About Hard Things) https://www.youtube.com/channel/UCAr7M4Pz-c1WCpIz3YAJQeQ (Alex Berman )
Get in touch with Stan: stan@orapa.co
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District)
Hello everyone, welcome to a very special episode 50 today on the SaaS District Podcast Show In today’s episode, I’ll be talking about why we started this Podcast, my favourite interviews, some unexpected things I've learned from building the podcast so far, why this podcast is important to you, me, for my brand, & what you can expect for the future of the SaaS District Podcast Show. During this interview we cover: 00:00 - Intro 01:15 - Why You Should Start a Podcast for Your Startup 03:06 - What We’ve Learned So Far 05:05 - The Idea Behind The SaaS District Podcast Show 06:10 - Some Unexpected Things Have Happened... 11:01 - Why is this Podcast & The Community Important 13:20 - A message To You, Yes… You! 14:15 - The Future of The SaaS District Podcast Show 18:43 - Get In Touch With Akeel
Mentions: https://www.linkedin.com/in/patrickccampbell/ (Patrick Campbell) https://www.linkedin.com/in/neilkpatel/ (Neil Patel) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/peldi/ (Peldi Guilizzoni) https://www.linkedin.com/in/diegottg/ (Diego Gomez) https://www.linkedin.com/in/garyswart/ (Gary Swart) https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) https://www.linkedin.com/in/dmartell/ (Dan Martell) https://iamawesome.com/ (You, Yes...You!)
Companies: https://www.profitwell.com/ (Profitwell) https://npdigital.com/ (NP Digital) https://sparktoro.com/ (Sparktoro) https://balsamiq.com/ (Balsamiq) https://rockcontent.com/es/ (RockContent)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://twitter.com/AkeelJabber https://linkedin.com/in/akeel-jabbar (LinkedIn) https://linkedin.com/in/akeel-jabbar https://horizencapital.com/saas-podcast (More SaaS District) https://horizencapital.com/saas-podcast
Tom is the founder and Senior Consultant at Apex Privacy, a straight-talking GDPR compliance firm that crafts bespoke data protection programmes for your business and specializes in helping SaaS companies get GDPR compliant. Tom is an experienced data protection officer and legal compliance consultant specialising in IT, Finance and Health, he has a proven track record in delivering business-centric legal compliance initiatives across Europe, Asia and the US. making him an international expert with extensive experience in the international transfer of data. He acts as Data Protection Officer for SaaS, Healthcare and IT companies spanning Ireland, US, UK, Switzerland and Australia. His experience includes working on global regulatory compliance projects for the likes of JP Morgan and Citi Bank as well as AIB within Ireland. Tom is also the host of “The Data Privacy Podcast” where they explore the best privacy methodology and practices within leading businesses. During this interview we cover: 00:00 - Intro 01:29 - Background, Past Ventures & Idea & Problem To Solve With Apex Privacy 06:10 - What Constitutes Personal Data & Why It’s Important 08:39 - At What Point Should SaaS Founders Create a GDPR Compliance Program 13:07 - What Does an Audit Entrail and Typically Look Like 15:30 - Biggest Changes Happening in Data Management (US vs EU) 19:57 - Risks for More Regulated Businesses or With More Confidential Data 25:46 - The Data Processing Agreement for SMBs in the SaaS Industry 29:17 - Machine Learning & Personal Info, Am I Protected? 31:59 - GDPR on the International Context & Schrems II 36:17 - Risk Assessment on Data Management for SaaS 38:47 - Thomas Tech & Tools Recommendations 40:57 - Get In Touch With Tom
Mentions: https://apexprivacy.com/ (ApexPrivacy) https://www.investopedia.com/terms/c/compliance-officer.asp (Compliance Officer) https://www.privacypolicies.com/blog/gdpr-compliance-saas/ (GDPR) https://gdpr.eu/what-is-data-processing-agreement/ (Data Processing Agreement ) https://oag.ca.gov/privacy/ccpa (CCPA) https://www.lexology.com/library/detail.aspx?g=9c5334b3-c8c2-4480-8024-6902360fafac (Schrems II) https://www.lastpass.com/ (Lastpass) https://www.wizer-training.com/privacy (Wizer Security Awareness Training) https://dataprivacypod.com/ (The Data Privacy Podcast)
Get in touch with Thomas: https://www.linkedin.com/in/tom-mcnamara-9805a449/?originalSubdomain=ie (Thomas’s Linkedin) tom@apexprivacy.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District)
Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and Hotjar capture and share persuasive customer success stories. Apart from being a conversion-focused copywriter and strategist, Joel is a BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication and helping you figure out what content you actually need to reach, nurture and convert your audience. During this interview we cover: 00:00 - Intro 01:06 - Launching Case Study buddy, the Problem to Solve & Opportunity 04:27 - Creating More Case Studies VS Creating Top Of The Funnel Content 07:36 - Ways of Leveraging Customer Success Stories You May Weren’t Aware 10:39 - Best Formats For Effective & Engaging Case Studies 13:30 - Generate Authority In the Early Stages of your SaaS Company 16:37 - Best Structure the Case Study from the Planning Phase 19:54 - How To Measure ROI When Using Marketing Efforts on Case Studies 24:14 - How To Repurpose Your Customer Success Stories 26:21 - Maximize Your Case Study Conversions & Effectiveness 29:02 - Resources & Mentors From Joel 31:39 - Get In Touch With Joel
Mentions: https://casestudybuddy.com/ (CaseStudyBuddy) https://en.wikipedia.org/wiki/GPT-3 (GPT-3) https://businesscasualcopywriting.com/ (Business Casual) https://copyhackers.com/ (Copyhackers)
People: https://copyhackers.com/author/admin/ (Joanna Wiebe) https://twitter.com/lovevalgeisler?lang=es (Vel Geisler) https://www.aprildunford.com/obviously-awesome (April Dunford)
Books: https://www.aprildunford.com/obviously-awesome (Obviously awesome)
Get in touch with Joel: https://www.linkedin.com/in/joelklettke/?originalSubdomain=ca (Joel’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Dylan Hey is the Co-Founder & CEO of HeyDigital, a creative PPC & CRO agency that focuses on helping SaaS & B2B Tech Companies scale revenue with PPC & Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works. Dylan is also the podcast host of The SaaS Marketing Show, where you can learn practical marketing and growth strategies from leading marketing experts and SaaS Founders. During this interview we cover: 00:00 - Intro 01:13 - Dylan’s Background & How He Discovered the Opportunity For Launching Hey Digital 04:38 - What is the Problem Dylan is Looking to Solve Focusing on PPC & CRO for SaaS & B2B tech 06:25 - What Does HeyDigital CRO Process Looks Like 09:47 - Best PPC Channels for B2B SaaS Companies 15:55 - How HeyDigital Helps Leverage PPC with SaaS Company’s Marketing 18:53 - Establishing Baselines and Measuring Performance Per Campaign 23:22 - Are PPC campaigns For Everybody? 25:33 - How Does Marketing Campaigns Change When LTV Values are Different 28:34 - Example Exercise for a B2B SaaS (Baselines & Campaign Structure). 31:07 - How Should SaaS Companies Should be Setting Budgets For PPC to Maximize Results 34:09 - Main Reasons Why SaaS Companies PPC Campaigns are Failing 35:53 - Get In Touch With Dylan
Mentions: https://www.heydigital.co/ (HeyDigital) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi29sL0457sAhUS_-MHHRIACSMYABAAGgJ5bQ&ae=2&ohost=www.google.com&cid=CAESQeD2qabcWpGGGtrO9q2dqm_tFnEc6-zzjNWSrtz3Tm2L6lWe2p_cJtE2RO7GlvgjEuqAjUsY1fFjsCVMga19opn4&sig=AOD64_1PZk-Nd14gKqmWC8aNQRvDeiOODg&q&adurl&ved=2ahUKEwip0bj0457sAhUECawKHZCpANIQ0Qx6BAgKEAE&dct=1 (Lead Feeder) https://signup.hootsuite.com/pro-ent-latam-spanish-r2/?gclid=CjwKCAjwiOv7BRBREiwAXHbv3Cj9nBAmHQRVNC-uslJSfNr6ThuYk_8K9zcUT08dkaxCR17C2VfbGhoCrvwQAvD_BwE (HootSuite) https://www.customerlabs.co/ (Customerlabs) https://www.hubspot.com/ (Hubspot) https://www.salesforce.com/mx/?ir=1 (Salesforce) https://www.heydigital.co/blog/how-to-calculate-your-ppc-advertising-budget (SaaS Hey Digital PPC Budget Post) https://www.heydigital.co/podcast (The SaaS Marketing Show)
Terms: https://www.wordstream.com/pay-per-click-advertising (PPC) https://www.profitwell.com/blog/youre-probably-calculating-your-saas-mrr-incorrectly (MRR) https://www.campaigncreators.com/blog/what-is-cro-marketing (CRO) https://www.optimizely.com/optimization-glossary/lifetime-value/ (LTV)
Get in touch with Dylan: https://www.linkedin.com/in/dylanhey/?originalSubdomain=ee (Dylan’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS District)
TK is an entrepreneur, international best-selling author, and angel investor. He helps people achieve anything they desire through belief, discipline and what he describes as an unstoppable strategy. TK started his career at Bridgewater Associates (one of the best hedge funds in the world). He then founded ToutApp (backed by Andreessen Horowitz and Jackson Square, two of the best venture capital firms in the world). TK sold ToutApp to Marketo (then owned by Vista Equity Partners, one of the best private equity firms in the world) and was part of the executive team at Marketo that helped drive its transformation and eventual $4.75bn sale to Adobe. TK now leads what he calls the Unstoppable movement to help people lead more proactive lives and businesses. During this interview we cover: 00:00 - Intro 01:22 - Raising Capital From The Top VC Firms 04:03 - Launch To Exit Toutapp | Marketo 08:29 - Was It The Right Time To Exit? 11:27 - Founder Market Fit 13:18 - Helping SaaS Founders with their Lives, Businesses & Capital 19:19 - Steps to Transform Your Life and Adopt an Unstoppable Mindset 23:58 - Getting Clarity & Sprint for 45 Days Challenges 30:25 - Measure Success & Maintain Fulfillment 33:56 - Finding Your Tribe 35:11 - Unstoppable Strategy For SaaS Acceleration & Growth 41:38 - Unstoppable Product Market Fit 42:51 - Strategy to Drive Customer Acquisition 47:29 - TK Capital Investment Criteria & What it Provides to SaaS founders 52:49 - Get in Touch With TK
Mentions: https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w (TK Kader YouTube Channel) https://www.getunstoppable.com/ (UnstoppableSunday.com) https://offers.tkkader.com/saas-gtm-program-apply-1 (SaaS Go-To-Market Program)
People: https://brendon.com/ (Brendon Burchard)
Companies: https://toutapp.com/login (ToutApp) https://es.marketo.com/ (Marketo)
Get in touch with TK: https://www.linkedin.com/in/tkkader/ (Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
This episode is sponsored by Demand Maven, a woman-owned consultancy that helps early-stage SaaS companies and startups reach their very first growth milestones — from the first 100 customers to the first 1,000. Link For Balsamiq: https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Kadri is an IT and Service Design professional & the Founder & CEO of Clanbeat, a platform that helps people to be self-aware individuals with strong self-management skills so that they could reach their true potential. Her passion lies in people and creating an impact via IT. She has a strong entrepreneurial mindset, she’s a big believer of design thinking and focuses on building and growing strong communities in schools, NGO's, growth accelerators and volunteer groups that are oriented for individual and collegial growth with her platform Clanbeat. Kadri dreams of a future where teachers (or shall we say: coaches) are able to notice each students' individual needs and to offer growth journeys designed around every individual’s needs. During this interview we cover: 00:00 - Reach Your Very first Revenue Milestones with DemmandMaven (A word from the Sponsor) 01:04 - Intro 02:21 - $1.2MM Pre-Seed Round and Next Round Thanks to acceleration in EdTech innovation due to Covid 04:24 - Where have Kadri & Her Team Allocated Funds & Where They See The Best Returns For Continuous Growth 05:45 - How To Adjust Your Business & Life During Times Of Uncertainty 09:23 - How To Leverage Journaling for Productivity & Focus in Education 10:57 - Clanbeat, A SaaS Solution in the EdTech Space & The Problem to Solve 14:55 - A Better User Experience & Appealing EdTech Solution for Both Teachers & Students 17:47 - Clanbeat Biggest Challenges 22:39 - How Clanbeat Hurdles The Risk-Averse Education Industry & Teaches Them To Adopt Innovation 25:47 - How Clanbeat adds Constant Value To Their Solution & Improve Their User Engagement 28:22 - How Clanbeat Is Enriching Student-Teacher Relationships 31:40 - The Best Education System in Europe & How it works In Conjunction With Clanbeat 34:27 - Were the EdTech Industry is Moving Towards In The Short & Long Term 36:40 - Opportunities in the EdTech Space To Capitalize on 40:11 - Get In Touch With Kadri Mentions: https://www.clanbeat.com/ (Clanbeat) https://www.educationnation.ee/ (Education Nation) Terms: https://builtin.com/edtech (EdTech) https://malpaper.com/blogs/news/5-ways-journaling-heals-the-soul-and-mind (Journaling) Get in touch with Kadri: https://www.linkedin.com/in/kadrituisk/?originalSubdomain=ee (Kadri’s Linkedin) kadri@clanbeat.com Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
This episode is sponsored byhttp://www.punchlinecopy.com/ ( Punchline Conversion) Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion. You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at http://storyfuel.co/store (storyfuel.co/store), or directly on this http://contentfuelframework.com/workbook (Link) Melanie is the founder and Chief Content Officer of StoryFuel. She’s also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others. As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more.. During this interview we cover: 00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor) 01:08 - Intro 02:30 - Start with the Focus and Then Determine the Format 04:40 - Improve Your Content Idea Generation Through Focus & Format 07:10 - How to Leverage Your true Creativity Potential & Become Better At It 09:22 - Create Content That Connects To Your Audience 12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts 16:38 - Get The Most Out Of Your Resources & Time When Creating Content 21:42 - How Valuable Is Creating Content Based on Your Opinion? 27:25 - Melanie’s ROI Evaluation For Content Marketing Efforts 29:41 - How to Choose the Right Platform Where Your Audience Gatters 31:42 - Why not Promote Across All the Potential Channels? 35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel 35:53 - Awareness Stage Content Idea Generation 37:24 - Lead Generation Stage Content Idea Generation 38:24 - Sign Up Stage Content Idea Generation 39:44 - Conversion Stage Content Idea Generation 40:38 - Melanie’s Favourite Resources or Mentors 43:05 - Get Melanie's Companion Book For A Discount 43:38 - Outro
Mentions: https://moz.com/learn/seo/what-is-keyword-research (Keyword Research) https://answerthepublic.com/ (Answer the Public) https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/ (SMART Goals) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi277SMgoHsAhUQ4MgKHd1JC44YABAAGgJxdQ&ohost=www.google.com&cid=CAESQeD2A5ow-FYLrDkwipO-KR7V_BBHyfaU3bPoJjvre2gZ7sq0XYPBbyomF3jIsifGj5HbUFSGORSYSiXRScFWgoH8&sig=AOD64_0LKJEKyouaCoXRDAm_uu1uwVCQYg&q&adurl&ved=2ahUKEwiKk6qMgoHsAhVJL6wKHTXVCaYQ0Qx6BAgbEAE (Zapier)
Terms: Curated Content
People: https://sparktoro.com/blog/ (Rand Fishkin) https://www.garyvaynerchuk.com/ (Gary Vee.) https://www.tonyrobbins.com/ (Tony Robbins) http://www.oprah.com/index.html (Oprah)
Books: https://www.storyfuel.co/contentfuelframework (The Content Fuel Marketing Framework) https://www.jaybaer.com/keynotes/hug-your-haters/ (Hug your haters) https://annhandley.com/everybodywrites/ (Everybody writes)
Get in touch with Melanie:...
Natalie is a Marketer, Podcast Host, and a growth and leadership coach for SaaS founders. She has worked with over one hundred companies , where she mainly helps SaaS tech founders keep motivated and continue growing their startups. Drawing from her 10+ years of marketing and team leadership experience, she mainly helps bootstrapped SaaS founders scale their tech startups, get unstuck and grow as successful leaders. During this interview we cover: 00:00 - Intro 00:50: - When is The Right Moment To Make The First Hire? 03:00 - Fill the Gaps First When Hiring 04:30 - How Does a High Performance Team Looks Like 07:05 - Why Top Performance Teams Depends On The Founder 08:26 - Why You Should Improve & Pay More Attention to Your Team & Hires 11:26 - The Six P’s To Turn Your Team Into High Performance Teams 22:33 - Tracking Productivity on Remote Teams 24:04 - Managing Workflow & Communication Across Different Time Zones 26:22 - Get In Touch With Natalie
Mentions: https://www.natalieluneva.com/saas-boss-mastermind/ (MasterMind) https://en.wikipedia.org/wiki/Standard_operating_procedure (SOP’s) https://www.forbes.com/#6c4360432254 (Forbes)
Companies / Tools: https://standuply.com/ (Standuply) https://slack.com/intl/en-mx/ (Slack) https://jooble.org/jobs-saas-account-executive (View SaaS Listings at JOOBLE)
Get in touch with Natalie: https://www.natalieluneva.com/ (https://www.natalieluneva.com) https://pod.co/saas-boss (https://pod.co/saas-boss) https://www.linkedin.com/in/natalialuneva/ (Natalie’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
This episode is sponsored by https://www.theproductonboarders.com/ (The Product Onboarders), a startup that helps B2B SaaS product owners identify conversion killers in their onboarding process so they can increase happy, activated users and gain more paying customers Promo Code for Balsamiq: https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Peter is the founder of Luminous Communications, the Consulting MD of EZreferral & most recently the Co-founder & CEO of Budee Solutions, his broad base of experience includes: strategic planning, business workflow design, agile development, finance, raising capital, board governance, shareholder engagement, information technology, software development and deployment, sales management, change management, building partner networks globally, international sales, strategic planning, marketing, digital media, social media, inbound marketing, SEO, and, most importantly, customer engagement. Peter describes himself as “always managed to attract talent”. The teams he has recruited have always helped every company meet and surpass their goals. He has helped build successful businesses for over 30 years & his passion has always been the existing customer and the potential customer. During this interview we cover: 00:00 - The Product Onboarders Identify Conversion Killers in Your Onboarding Process so You Can Increase Happy, Activated Users and Gain More Paying Customers. (A Word From The Sponsor) 01:22: - Intro 02:30 - Peter’s Background & Entrepreneurial Journey 06:56 - Common Denominators For SaaS Companies Struggling With Sales 10:59 - Sales Hiring Strategies For SaaS 11:52 - Growing Sales From 700K to 4.2M For Software AbsorbSoftware 16:16 - Running a Business Consulting Form For SMBs 20:09 - Challenges Scaling EzReferral Pre & Post-COVID 23:15 - Launching Budee, A Tech Solution For Workplace Safety 30:17 - Leaders To Check Out 31:55 - Get In Touch With Peter
People: https://richardweylman.com/ (C. Richard Weylman) https://simonsinek.com/ (Simon Sinek)
Companies: https://www.absorblms.com/ (AbsorbSoftware) https://www.budeesolutions.com/ (Budde Solutions) Luminous Communications https://ezreferral.org/ (EzReferral) http://www.springvalleywatersupply.com/ (Spring Valley Water)
Get in touch with Peter: https://www.linkedin.com/in/peterjurisic/?originalSubdomain=ca (Peter’s Linkedin) peter@budeesolutions.com Call Peter: 4036175277
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook): https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
This episode is sponsored by Preppr, a visual planning and publishing tool of content on social media channels like Instagram, Facebook and Twitter. https://preppr.com/ (https://preppr.com) https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Ankit is the Co-Founder of Appitsimple Infotek, CallHippo & SofttwareSuggest, he’s an experienced entrepreneur, Marketing Lead, Salesman & head of Growth, most notably Ankit has bootstrapped his first Startup from concept to profit in less than 2 years. During this interview we cover: 00:00 - Preppr | Collect Likes While Sleeping (A Word From The Sponsor) 01:02: - Intro 01:52 - The Need For Finding The Right Software 03:28 - Building & Launching SoftwareSuggest in 45 Days While Working Full Time 04:47 - The Decision Behind Bootstrapping Software Suggest 06:51 - Paying The Building Engineers on Equity 08:32 - Launching CallHippo VS Doubling Down on Software Suggest 11:12 - Strategies to Reduce The Payback Period on Both Startups 12:32 - Learnings of SoftwareSuggest for CallHippo Launch 16:54 - Key Metrics For a SaaS Owner of 2 Startups 21:05 - How to Structure Capital & Where to focus Budget for Bootstrapped Startups 22:43 - Hiring Critical & Non-Critical Roles 25:52 - User Churn Management for Bootstrapped Startups 30:45 - Building an MVP Quickly or Focus Efforts on Perfecting the Product 33:45 - Ankit’s most bullish Industry for a New Venture 36:03 - Get in Touch with Ankit 36:34 - Outro
Terms: https://www.hotjar.com/net-promoter-score/ (NPS) https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC)
Companies: https://slack.com/intl/en-mx/ (Slack)
Get in touch with Ankit: https://www.linkedin.com/in/ankitdudhwewala/?originalSubdomain=in (Ankit’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook): https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
This episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: https://www.orapa.co/ (www.orapa.co) George Hartley is the Co-founder at Sendy, Bluethumb & SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations & a ton of personalization. Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue and have been growing 10% month over month. During this interview we cover: 00:00 - Orapa | Find Top Sales Talent, & Get More Sales Calls With Your Dream Clients (A Word From The Sponsor) 01:04: - Intro 02:08 - George’s Past Ventures & Launching SmartrMail 05:58 - How COVID Rocketed eCommerce & SmartrMail 07:11 - Marketing Channels That Helped Hit $100k MRR & 10% Growth MoM 09:10 - Failed Growth Experiments or Least Effective 11:25 - Strategies to Increase Engagement & Provide Relevant Information 14:30 - How to Best Leverage Email Marketing to Increase Your ROI 18:45 - Customer Retention Best Practices Through Email Marketing 22:18 - SmartrMail Effective Email Personalization & Data Gathering 25:25 - Plan & Focus for the Remainder of 2020 27:59 - Get In Touch With George Mentions: https://www.shopify.com/encyclopedia/what-is-ecommerce (eCommerce) https://www.wordstream.com/conversion-rate (Conversion rate) https://sproutsocial.com/glossary/marketing-funnel/ (Marketing Funnel) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC) https://www.investopedia.com/terms/r/returnoninvestment.asp (ROI) https://tallyfy.com/definition-customer-onboarding/ (Onboarding) https://juliangoldie.com/get-free-backlinks-in-sales-page/ (SEO)
Companies: https://bluethumb.com.au/ (Bluethumb) https://www.shopify.com/ (Shopify) https://mailchimp.com/ (MailChimp)
Get in touch with George: https://www.linkedin.com/in/gthartley/ (George’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
This episode is sponsored by https://bcast.fm/ (bCast), a podcast hosting software for marketers, by marketers, where they help you Grow social engagement, traffic and revenue with a podcast. If you'd like to receive a promo code for Balsamiq, or even just thank the folks at Balsamiq for supporting our community, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/) Patrick is the CEO of ProfitWell (Previously known as Price Intelligently), a software solution for subscription model companies. With their monetization and retention strategies they provide free turnkey subscription financial metrics for over eight thousand successful companies. Prior to ProfitWell, Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US department of defence. During this interview we cover: 00:00 - Grow Social Engagement, Traffic & Revenue with a Podcast with bCast ( A Word from the Sponsor ) 01:13 - Intro 02:14 - How Profitwell Monitors Churn Rates & How does Their Models Work 04:23 - Which Method To Estimate Churn is Best For You? 07:10 - How Covid Has Affected Churn & Revenue in B2B SasS in the Last Months 11:15 - How to Reduce Up to 40% Churn From Your Mechanical Churn 14:37 - Go Up Market to Reduce Churn? 16:20 - Key Points About Monetization & Pricing 21:12 - Price Point to Churn, Benchmarks You Should Be Aiming For 25:21 - How Often You Should Be Increasing Pricing in Your B2B SaaS Without Losing New & Old Clients 33:34 - Get your Value Metric Right 35:00 - Profitwell Recur Network 38:11 - Get In Touch With Patrick
Mentions: https://www.profitwell.com/ (Profitwell) https://www.profitwell.com/recur (Profitwell Recur Network)
Terms: https://www.investopedia.com/terms/c/churnrate.asp (Churn) https://www.klipfolio.com/metrics/saas/net-revenue-retention-rate (Net Revenue Retention) https://www.profitwell.com/customer-churn/reduce-churn (Mechanical Churn) https://neilpatel.com/blog/customer-acquisition-cost/ (CAC) https://www.klipfolio.com/metrics/difference/mrr-vs-arr (MRR) https://www.klipfolio.com/metrics/difference/mrr-vs-arr (ARR)
Companies: https://www.hubspot.com/ (Hubspot)
Get in touch with Patrick: https://www.linkedin.com/in/patrickccampbell/ (Pat’s Linkedin) patrick@profitwell.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
This episode is sponsored by Catapult, an all-in-one Request for Proposal solution that empowers procurement departments to streamline their processes through automation. Visit https://catapulthq.com/ (Catapulthq.com) Today Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As the CEO, he applies leading gig economy and SaaS principles to provide a high-quality, fast and flexible content creation platform. Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. Steve holds an MBA from Kellogg School of Business and his MA in history from Wesleyan University. Outside the office, Steve is a Denver native and enjoys ultimate frisbee, hosting jazz concerts, history, telemark skiing, practicing Portuguese, and spending time with his two boys. During this interview we cover: 00:00 - Catapult, A Better Way to Manage, Evaluate, Respond & Automate Your RPF’s (A Word From The Sponsor) 01:11 - Intro 02:40 - The Idea of Launching Verblio, a SaaS Content Marketplace in 2010 04:11 - Staying Bootstrapped & Hitting 50% Growth Year Over Year 08:19 -The “Blue Apron ” Strategy 13:05 - How to Manage Over 3,000 Content Creators & Fit the Talent to the Client Needs 20:18 - Should You Invest Your Market Budget on Written Content? 29:07 - How to Leverage Video on Your Content Marketing Strategy 31:48 - Why You Should be Using An Content Marketing Agency 34:35 - Cut Back Your Marketing Budget or Adopt a More Aggressive Strategy in The Still Ongoing COVID Crisis. 40:17 - Outro
Mentions: https://www.verblio.com/podcast?rel=navb (Verblio) https://www.verblio.com/show (The Verblio Show)
Quotes: “Copy isn’t written, is assembled”
Terms: https://www.investopedia.com/terms/b/blue_ocean.asp (Blue Ocean) https://corporatefinanceinstitute.com/resources/knowledge/deals/roll-up-strategy/ (RollUp Strategy) https://www.inc.com/molly-reynolds/how-blue-apron-cooked-up-its-delicious-content-marketing-strategy.html (Blue Apron Approach ) https://www.investopedia.com/terms/r/returnoninvestment.asp (ROI)
People: https://www.linkedin.com/in/neilkpatel/ (Neil Patel) https://www.linkedin.com/in/garyswart/ (Gary Swart) https://www.verblio.com/show?wchannelid=tu2bsyshx8&wvideoid=cg3gxq4t0i (Andy Crestodina) https://www.linkedin.com/in/brianhalligan/ (Brian Halligan) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/company/social-chaps/ (Chapman Bros) https://www.linkedin.com/in/orengreen/ (Oren Greenberg)
Companies: https://www.liveops.com/ (LiveOps) https://www.upwork.com/ (Upwork) https://www.hubspot.com/ (Hubspot)
Get in touch with Steve: https://www.linkedin.com/in/spockross/ (Steve’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
This episode is sponsored by MicroAcquire.com, a free startup acquisition marketplace. MicroAcquire helps startups get acquired. Simple as that. When you list your startup on MicroAcquire, you get free and instant access to over 10,000 trusted buyers with total anonymity, Say goodbye to brokers and meet your ideal buyer today. Diego is an Entrepreneur, angel investor, SaaS expert and the CEO of Rock Content. After studying advertising he met Victor - his co-founder. They were both avid blog readers which led them to start a blog about trends, technology and the Internet. Not long after that Diego Created EverWrite, which was an SEO platform that was reverse-engineered by Google to give brands intelligence when creating content. To demonstrate that the SEO hypotheses worked, they created a blog and Diego spent his days producing content on the most diverse topics. Diego always wanted to undertake and build an impactful company in Brazil. With Diego's experience and network, that gave rise to Rock Content, one of the largest content marketing companies in LATAM. Today, he and his 2 co-founders lead Rock Content, a team of more than 300 professional Rockers, produces content for 20 global companies in different languages and their revenue continues to grow at a fast pace. They’ve hit over $25 million in annual revenues and they have big plans for their next steps, which we’ll cover today. During this interview we cover: 00:00 - MicroAcquire helps startups find buyers. Simple as that (A Word From The Sponsor) 01:03: - Intro 02:49 - About RockContent, it’s Product & Trajectory 04:41 - A Service Driven Creative Marketplace 07:10 - The Talent Rating System that Ensures Quality & Growth 08:34 - Why You Should Start Using Interactive Content in Your Marketing Strategy 11:21 - Create Authority by Summarizing Articles through an Original Post 12:44 - Super Specialized Niche Content VS Larger Audiences 15:14 - How to Deploy Your Content Marketing To Max Long Term ROI 17:40 - High Quality Media VS High Volume Approach 19:07 - Best Content Schedule (Length & Frequency) 21:43 - Successful M&A Strategies & Market Expansion 24:58 - Perspectives of the Future Entrepreneurial Scene in LATAM 28:13 - Customer & Talent Differences Between Center, South & NorthAmerica 32:49 - The Future of RockContent 34:04 - Diego’s Favourite Thought Leaders To Check Out 35:44 - Get In Touch With Diego Gomes Mentions: http://www.rockstudioweb.com/ (Rock Studio) https://stage.rockcontent.com/ (Stage) https://ion.rockcontent.com/ (Ion Interactive) https://visual.ly/ (Visual.ly) https://en.rockcontent.com/ (Scribblelive) http://christophjanz.blogspot.com/ (The Angel VC) People: https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) http://christophjanz.blogspot.com/ (Chis Janz The Angel VC) https://www.linkedin.com/in/markorgan/?originalSubdomain=ca (Mark Organ) Companies: https://en.rockcontent.com/ (Rock Content) https://www.upwork.com/ (Upwork) https://www.hubspot.com/ (Hubspot) https://vtex.com/us-en/ (VTEX) https://beta.mural.co/signin?returnUrl=%2Fdashboard (Mural.ly) https://site.gympass.com/ (GymPass) Get in touch with Diego: https://www.linkedin.com/in/diegottg/ (Diego’s Linkedin) Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (Linkedin) https://horizencapital.com/saas-podcast (More Episodes)
This episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check out onboard.io, where they’re currently looking for early beta customers and the founders will work directly with you to help improve your onboarding process! Go to: https://www.onboard.io/ (Onboard.io) Mark is the Co-Founder & CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the Sales Impact Academy, CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O & Mentor at Growth Mentor. By day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies & by night he helps B2B SaaS companies scale revenue with their Sales & Marketing Automation and Customer Journey Optimisation.. Revenue Generation is Mark’s brain default state and his personal mantra is to give without expecting anything in return. During this interview we cover: 00:00 - Reduce User Churn with Onboard.io (A word from the Sponsor) 01:19 - Intro 02:34 - Mark’s Background (From Prospectin to B2B Revenue Growth) 07:34 - Channels for Building a Predictable and Scalable Outbound System 08:51 - How to Source Leads who are More Likely to Buy or Convert 11:04 - Key Metrics to Look at to Keep the Pipeline Flowing 14:40 - How to Invest on Acquiring the first & Right Customers 17:09 - How to Better Build the Customer Profile for Higher Success in Positive Responses 18:56 - If you Create Content, Customers Will Come? 20:48 - What’s the Story Behind Launching Speak on Podcasts? 23:03 - Why You, as a SaaS Founder or Marketer, Should Launch a Podcast 35:02 - How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel 37:58 - Mark’s Top Marketing/Sales Stack Tools 39:31 Get In Touch With Mark Mentions: https://blog.close.com/5-myths-about-saas-sales-you-probably-believe/ (5 Myths About SaaS Sales Founders Usually Believe) https://www.google.com/search?client=safari&rls=en&q=Speak+On+Podcasts&ie=UTF-8&oe=UTF-8 (Speak On Podcasts) Terms: https://en.wikipedia.org/wiki/Customer_lifetime_value (LTV) https://en.wikipedia.org/wiki/Customer_acquisition_cost (CAC) https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different (ICP & User Persona) People: https://www.linkedin.com/in/dskok/ (David Skok) https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren Green) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin) https://www.linkedin.com/in/tomhuntio/ (Tom Hunt) Companies: Task Drive https://www.convertflow.com/ (Convert Flow) https://zapier.com/?utm_source=google&utm_medium=cpc&utm_campaign=gaw-row-nua-search-trademark-brand_exact&utm_adgroup=brand-misspelling&utm_term=zappier&utm_content=_pcrid_446258242264_pkw_zappier_pmt_e_pdv_c_slid__pgrid_93034149789_ptaid_aud-884433608118%3Akwd-372858063527_&gclid=Cj0KCQjws536BRDTARIsANeUZ5-MMoWaxFtbPmanvHsTR7uVjRNub-5A28YSMcfgksLghKp3EtNSANkaAg1xEALw_wcB (Zapier) https://feedly.com/i/welcome (Feedly) Get in touch with Mark: https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk (Mark’s Linkedin) Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
This podcast is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone's favorite low-fidelity wireframing tool. If you want to say hi to the good people at Balsamiq, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/). On that page, you can also find a promo code (SaaSDistrict) for our audience to try out Balsamiq for 90 days absolutely free. Tristan Pelligrino is the Co-Founder of Motion where he helps tech companies get noticed, engage their prospects, and become thought leaders. Early on in his consulting career, Tristan worked for firms such as Oracle and IBM and learned how challenging it is to articulate the value of technology. While working towards his MBA in Marketing, Tristan launched a video production company that he ended up getting on the Inc. 5000 list before selling his stake to his business partner. Now, Tristan is able to combine his firsthand experience in technology with his marketing expertise in order to help tech companies develop amazing visual content, position themselves as the choice in their industry, and ultimately, show the world their value. Tristan also co-hosts a B2B tech marketing podcast, Tech Qualified, where he interviews industry leaders to uncover what is working in the world of B2B technology marketing. During this interview we cover: 00:00 - Try Out Balsamiq for 90 Days Absolutely free (A Word From the Sponsor) 01:35 - Intro 03:05 - Start with a Podcast or Video Series to Get Better Consistent Results in Your Content Creation Strategy 06:33 - Establishing your Expectations Upfront and Baseline When Determining your Content Marketing ROI 11:05 - Why to set The Audiovisual Channel as Your Main for a Solid Marketing Strategy 13:15 - Should all SaaS Startups Launch a Podcast or Video Series? 15:56 - How to Get the Most Out of Your Podcast Interviews and Guests 20:12 - How to Ensure the Content you Produce Reach, Engages & Converts to the Right Audience, at Scale. 29:27 - Establishing & Finding Credibility & Authority, Voicing the Content & Standing Out for the Audience's Attention 31:01 - A Good Marketing Budget Balance (Organic & Paid) 33:06 - Recommendations for a Content Creation Cadence and Publication Timing 35:02 - Podcasts for B2B to Check Out 36:57 - Outro
Mentions: https://www.startupsfortherestofus.com/ (Startups For The Rest Of Us) https://www.indiehackers.com/podcast (Indie Hackers)
People: https://www.linkedin.com/in/justinwelsh/ (Justin Welsh)
Companies: https://motionagency.io/ (motionagency.io) https://www.socialpilot.co/ (Social Pilot)
Get in touch with Tristan: https://www.linkedin.com/in/tristanpelligrino/ (Tristan's Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Jeroen is the co-founder and CEO of Salesflare, a fast, powerful and intuitive CRM for B2B SMBs focused on improving prospect relationships and sales. Salesflare has been featured on TechCrunch and Entrepreneur.com, and has been named as one of the top CRMs on both Product Hunt and AppSumo. Prior to Salesflare, Jeroen founded Doctura, a medical personal journal that worked with tech startups and healthcare companies with new ways of doing business by fusing modern technology. He worked as a PM and account manager for some of the leading health and life science companies in Europe, US and China. Some of his work and expertise were focused on multichannel promotion, diverse multichannel campaigns, mobile sales apps, multichannel mix assessments, strategic consulting projects, mobile strategy workshops to digital benchmarks, competitive analysis, innovation workshops and many more. During this interview we cover: 00:00 - Intro 01:20 - Building a Sales Platform For Salesforce 07:30 - The Need For a New CRM Over the Other 600+ Options 09:40 - Why You Should Start Using a CRM 11:55 - What Analytics Data is Most Useful for Your SaaS Sales/Marketing Team 14:46 - Getting The First 100 Customers 17:45 - How to Effectively Take Advantage of Launching With ProductHunt & Appsumo 19:46 - Salesflare User Acquisition, Content Marketing Strategy & What hasn’t Worked 25:40 - The Founder Coffee Podcast 27:10 - Habits Over Goals For Self Improvement & Business Growth 30:26 - $1MM in External Funding & Next Milestones For Salesflare 32:49 - Outro
Get 25% off For 3 Months for Your New B2B CRM Salesflare with the Code: SaaSDistrict Less Work, More Sales Mentions: https://blog.salesflare.com/startup-first-100-customers (6 foolproof ways to get your startup its first 100 customers)
Terms: https://www.salesforce.com/crm/what-is-crm/ (CRM) https://blog.hubspot.com/sales/sales-cycle (Sales Cycle)
Companies: https://www.producthunt.com/ (ProductHunt) https://appsumo.com/ (Appsumo) https://www.salesforce.com/ (Salesforce) https://try.airtable.com/creativeteams?utm_source=google&utm_medium=cpc&utm_campaign=airtable_deskdisc_topothercountries&utm_term=airtable&utm_content=420425245164&utm_extra2=&utm_extra4=g&campaignid=9469372517&adgroupid=97693648793&feeditemid=&targetid=kwd-98523555182&loc_physical_ms=1010079&matchtype=e&network=g&device=c&devicemodel=&gclid=CjwKCAjwm_P5BRAhEiwAwRzSOztgP0IRtlqDg1SykyKjHjr8A5W6VFMrEPFGOAQ4rZhqTyZmkS2b1hoCHl0QAvD_BwE&creative=420425245164&keyword=airtable&placement=&target=&adposition=&r=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbQ%3D%3D (Airtable) https://www.notion.so/ (Notion) https://trello.com/ (Trello)
Get in touch with Jeroen: https://www.linkedin.com/in/jeroencorthout/?originalSubdomain=be (Jeroen’s Linkedin)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook): https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Denis started his career as a qualified CIMA Accountant, working for US multinationals located in Ireland, Eastern Europe and the US. It was after two and a half years of researching management practices, the behavioural science and the competitive landscape which led to WorkCompass being founded. Denis Coleman is the CEO of WorkCompass, a performance management software designed to help organizations to manage their talent through ongoing performance check-ins, The company's software uses artificial intelligence to improve performance appraisal, revenue growth, customer reviews, and domain influence, enabling organizations to set goals for the employees, monitor their progress and give feedback. During this interview we cover: 00:00 - Intro 01:21 - Getting the Best Out of Your Team & Teaching Grit 07:47 - Why is Performance Management Important & at What Point Should you Consider Using It? 14:12 - How WorkCompass Assess the performance & Team Management 15:50 - Why the the SaaS Industry is Still Using The Traditional Performance Appraisal Process 17:40 - Recommendations to Implement an Efficient Performance Appraisal System (Employees Feeling Helped not Policed) 24:41 - Leveraging AI, ML (machine learning) and NPL (Natural Language Processing) to assess the business outcomes 31:47 - Recommendations On Improving Employee Onboarding 33:48 - What to Look For When Hiring & Screening Top Performers 39:22 - Why Your Sales Process should be Your Star Performer 42:52 - Outro
Mentions: https://thesiliconreview.com/ (Silicon Review) https://www.ionos.com/startupguide/productivity/sandwich-method/ (The Sandwich Method ) https://en.wikipedia.org/wiki/Illusory_superiority (Illusory Superiority)
Quotes: “Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard” Peter F. Drucker.
Terms: https://hr.berkeley.edu/hr-network/central-guide-managing-hr/managing-hr/managing-successfully/performance-management/concepts (Performance Management )
People: https://es.wikipedia.org/wiki/Peter_F._Drucker (Peter Drucker)
Books: https://en.wikipedia.org/wiki/The_Challenger_Sale (The Challenger Sale)
Companies: https://www.workcompass.com/about-workcompass/ (WorkCompass)
Get in touch with Denis: https://www.linkedin.com/in/denis-coleman-735a6261/ (Denis’s LinkedIn) https://www.linkedin.com/in/denis-coleman-735a6261/ (https) Desnis@workcompass.com
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook): https://www.facebook.com/SaaSDistrictPodcast/ (https://www.facebook.com/SaaSDistrictPodcast/) https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.linkedin.com/company/horizen-capital (https://www.linkedin.com/company/horizen-capital) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. During this interview we cover: 00:00 - Intro 00:58: - Stepping down as Moz CEO, was the right decision? 03:14 - An Unusual $1.3M Round of Funding & Avoiding the Plague 10:00 - Why Raising Capital VS Bootstrapping 13:16 - Get Richer, die Trying & the Genetic Lottery 17:50 - An Unusual Time to Launch & Was it the Right Decision? 21:02 - Where to Focus your Marketing Efforts & Rand Best Practices 33:58 - Why Podcasting & Episodic Content are a Powerful Tool to Build Connections 39:08 - How to Leverage SEO in 2020 46:10 - What’s Rand a Lifer Of? 47:20 - A Question For Rand Fishkin from Eric Vardon 49:04 Outro
Mentions: https://sparktoro.com/blog/where-should-you-start-marketing-a-new-business-or-product/ (Where you Should Start Marketing)
Terms:
People: https://www.linkedin.com/in/caseyhen/ (Casey Henry) https://www.linkedin.com/in/melaniedeziel/ (Melanie Deziel) https://www.youtube.com/watch?v=wvtiKozNgZI&t=26s (Eric Vardon)
Books: https://sparktoro.com/book (Lost and Founder) https://www.storyfuel.co/contentfuelframework (The Content Fuel Framework )
Companies: https://moz.com (Moz) https://morphio.ai/about-morphio/ (Morphio.io) https://sparktoro.com (SparkToro)
Get in touch with Rand: https://www.linkedin.com/in/randfishkin/ (Rand’s Linkedin) https://twitter.com/randfish?lang=es (Rand’s Twitter)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: https://twitter.com/AkeelJabber (Akeel's Twitter) https://linkedin.com/in/akeel-jabbar (Akeel's LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions )
Andrew Gazdecki is a storyteller and has been an entrepreneur for a very long time, he started his first company, Bizness Apps, while still in college, which was an affordable mobile app development platform for small businesses, and initially, raised around $100,000 in funding. By the time Bizness Apps was acquired by private equity firm Think3, they had grown to $10M in annual recurring revenue, operating in 40 countries, and employing over 100 people. His second business, Altcoin.io, was a decentralized exchange (DEX) for trading digital assets, by trading on their decentralized, non-custodial platform, traders could protect their assets. Altcoin.io became a champion of security in a market dominated by custodial platforms that put users’ funds at risk. By challenging the status quo, they were defending the rights of traders everywhere – a story that their prospects loved. This eventually led the company to be acquired by global investment firm BnkToTheFuture. During this interview we cover: 01:54 - How Andrew, as a College Student, Built BiznessApss in 2010 13:28 - At $10 MMin ARR, Was Exiting the Right Decision? 23:12 - Building Microaquire & Current Vision 32:43 - Streamlining the Sales Process of a SaaS company 37:31 - What's more important, the content you publish or where you publish it? 45:42 - Long-Term Strategies in the Market for Buyers & Sellers on the Post-Covid Environment 49:16 - What has Changed on Acquisition Deals, & Some Trends As Startups Emerge from Lockdowns 50:46 - Valuations that Sell Quickly in 2020 and Comparison from 2019 52:22 - How Does the Rest of 2020 Looks like for Andrew Gazdecki 58:44 - Outro
Mentions: https://www.youtube.com/watch?v=CzYW2keKyhU (SaaS Deal or Bust)
Terms: SMBs https://www.forbes.com/#492deacb2254 (Forbes) https://www.entrepreneur.com/magazine (Entrepreneur Magazine)
People: https://www.linkedin.com/in/nathanlatka/ (Nathan Latka) https://www.linkedin.com/in/machaalani/?originalSubdomain=au (Eddie Maachalani)
Companies: https://www.wix.com (Wix) https://www.weebly.com (Weebly) https://techcrunch.com (TechCrunch) Biznessapps https://www.g2.com/ (G2)
Get in touch with Andrew: https://www.linkedin.com/in/agazdecki/ (Andrew’s Linkedin) https://twitter.com/agazdecki?lang=es (Andrew’s Twitter)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Eric is an accomplished AI Tech Entrepreneur and Advisor with more than 20 years of success in different verticals such as marketing, advertising, health and wellness, fashion, technology, and digital industries. Eric’s broad areas of expertise include brand development, digital strategy, entrepreneurship, leadership, and growth. Most notably, Eric is the Co-Founder of Arcane, a digital marketing and advertising agency, where, under Eric’s leadership, Arcane grew from zero to $15M in just six years. Currently, he holds equity positions in multiple rapidly-growing organizations and is focused on his current game-changing machine-learning and AI tech venture called Morphio. Morphio is an AI-driven anomaly platform built for advanced marketers described as the first marketing security software, where it integrates your marketing data in one platform and delivers insights from landing page health, marketing & AI anomalies, segmentation, budget recommendations & many other marketing and analytics anomalies. During this interview we cover: From $0 in a Basement to $15M & a 4,000 sq ft Building Stepping Down as a Startup CEO & Building Morphio Decision to Raise $1M Seed Round in Canada “Spend the Money Like You Don’t Have It” & Other Growth Strategies Lessons From Tests & Growth Hacking With Morphio & Past Ventures What Makes Morphio a Different & Unique AI Marketing Tool How Morphio Ensures You Have Both Quantity & Quality of the Data Used for the Analytics How Marketers & Founders Should Consider Using AI In Their Plans or Budgets Full AI for the Future or Predictive+Human Decision making/judgement? The Future of Marketing for the Next CMOs A question For Rand Fishkin & Lessons from his Book
Mentions: Terms: https://nrc.canada.ca/en/stories/nrc-irap-innovation-assistance-program (IRAP)
People: https://www.linkedin.com/in/john-d-orsay-901a206/?originalSubdomain=ca (John D’orsay) https://www.youtube.com/watch?v=Kn2uikDO8Ng (Jeff Epstein Episode) https://www.linkedin.com/in/nima-mirbakhsh-phd-4172ba5a/?originalSubdomain=ca (Nima Mirbakhsh) https://www.linkedin.com/in/randfishkin/ (Rand Fishkin)
Books: https://sparktoro.com/book (Lost & Founder)
Companies: https://www.g2.com/ (G2)
Get in touch with Eric: https://www.linkedin.com/in/ericvardon/?originalSubdomain=ca (Eric’s LinkedIn Profile) https://twitter.com/_emv (Eric’s Twitter)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 https://linkedin.com/in/akeel-jabbar (LinkedIn) 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions)
Cindy Padnos is an innovator and an advocate for all things entrepreneurial. She is a founder (both of a VC-backed tech startup and a VC firm), with a passion for enabling experimentation that can lead to the discovery of new business models and unique points of leverage. Cindy bleeds B2B/Enterprise Tech – gaining the moniker “Queen B2B” and a place at the table with the top institutional investors in the category. Cindy has been working with enterprise technology startups for more than 20 years - as a founder, operating executive, adviser, or investor. She founded Illuminate Ventures, a seed and early-stage venture capital firm that invests exclusively in enterprise cloud and mobile software companies. Illuminate seeks entrepreneurs that are "re-inventing the enterprise" with products that deliver dramatic productivity and decision making improvements while leveraging better, faster, cheaper - cloud technologies and innovative business models. Prior to her investing career, Cindy led several successful venture-backed entrepreneurial efforts. She was the founder/CEO of Vivant (now part of Oracle) an early Software as a Service (SaaS) company. She was CEO of Acumen, orchestrating a profitable M&A, and VP Marketing for Scopus, helping position this early CRM company for its successful IPO. Early in her career, Cindy served as a management consultant at Booz Allen and Arthur D Little. Illuminate is particularly interested in companies delivering: - B2B SaaS applications and infrastructure - Application of AI and blockchain technologies to the Enterprise - Enterprise mobile solutions - Predictive and prescriptive analytics that improve business results - Business model innovation enablers - Industrial Internet of Things (IIoT)” Cindy is also an investor at various companies, such as Jacobi, Cafe X Communications, Bedrock Analytics, Peerlyst, ChannelEyes, Pyze Inc., JetStream Software Inc. Influitive, Hoopla Software, Xoupang, Contentstack, BrightEdge, and Allocadia. During this interview we cover: 00:00 - Intro 02:09 - Early SaaS Experience from Raising VC Capital to Acquisition 15:00 - The Decision Behind Illuminate Ventures and Transformation to what it is today (Metrics) 22:21 - Experience & Perspective on the Volatility of Deal Flow Investments with the COVID-19 Pandemic 24:10 The Value of a Dollar & Current Challenges in the COVID-19 Environment 26:18 How Founders Deal with the Slow Down in Decision to Buy or Renew Software from Customers and Some Strategies for the New Normal 31:34 What Illuminate Ventures Share with Startups Beyond Capital Support 38:46 What is a Founder Heroic & Why Any Founder Should Aim to Become One 40:54 Cindy’s Winner Startup Criteria for Investing 42:29 Cindy’s Turn Down Startup Criteria for not Investing Mentions Terms: - https://www.techopedia.com/definition/9339/shelfware (Shelfware) - https://www.investopedia.com/terms/r/rrsp.asp (RRSP) People: - http://www.illuminate.com/employees/jennifer-savage/ (Jennifer Savage) - https://www.linkedin.com/in/ken-goldman-552a472/ (Ken Goldman) - https://es.wikipedia.org/wiki/Michael_Stonebraker (Michael Stonebraker) - https://www.linkedin.com/in/christophercabrera/ (Chris Cabrera) - https://www.youtube.com/watch?v=I9M_zqZgmFk (Gary Swart) "The future of work Ep." Companies: - http://www.illuminate.com/ (Illuminate VC) - Vivant Corp. - https://aws.amazon.com (AWS) - https://www.oracle.com/assets/technology-price-list-070617.pdf (Oracle) - https://cloud.google.com/products (Google) - https://azure.microsoft.com/en-us/ (Azure) - https://es.wikipedia.org/wiki/PeopleSoft (People Soft ) - https://www.sap.com/ (SAP) - Evolve - http://www.expressventures.com (Express Ventures) - https://www.ariba.com (Ariba) - http://xactlycorp.com (Xactly) - https://www.vistaequitypartners.com (Vista) - https://www.brightedge.com/glossary/world-search-engines (BrightEdge) - https://www.hoopla.net (Hoopla) -...
Oren Greenberg is the founder of Kurve - a modular growth marketing consultancy with experience of helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing, his impressive track record of results include; managing over £10M marketing budgets, juggling paid search campaigns with over 13.7 million key phrases, organic traffic growth from 2.3M a month to 3.1M a month for a single client, scaling paid search delivery by 139% to 12,600 B2B clients. Oren’s highly regarded digital strategy and commercial expertise have been instrumental in the growth of client brands including Investec Bank, Peakon, Wonga, Wink Bingo, Nutmeg, Funding Circle and he has been featured in The Telegraph, Social Media Examiner, forbes, virgin entrepreneur, the guardian, and the HubSpot blog, and nonetheless he’s also an instructor on Skillshare and Jolt. During this interview we cover: How to communicate effectively and convince the board to invest in your marketing strategy Best Framework and Channels for SaaS Businesses & Best Content Creation-Promotion Ratio Hiring the On-Demand Marketing Department What to Value about Seniority VS Young Talent How to Decide which Channels to Focus Budget for your B2B SaaS Company How to Go From 0 to 500 leads a day The Right Touch Point Strategy to increase your ROI Why Use Personalized Videos in your B2B outreach Efforts The Importance of Choosing the Right Tech Stack
Links : https://kurve.co.uk/ (Kurve)
Get in touch with Oren: https://www.linkedin.com/in/orengreen/?originalSubdomain=uk (Oren’s Linkedin )
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) IG: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 LinkedIn 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions)
Jeff is an entrepreneur, team-builder, hustler & investor. He is the founder of Onboard.io which is a SaaS made specifically for customer implementation to automate, optimize & create the perfect journey for every customer and enabling companies to manage the perfect onboarding process. Jeff was previously the founder of Ambassador for over 9 years, a referral tracking, attribution and management platform for businesses. Acquired by West Corp. in late 2018 He’s a lifelong entrepreneur, a 2011 NYC TechStar graduate, and is described as one of those rare founders you only read about in books because of his unmatcheable drive to succeed. During this interview we cover: Right Time to Sell, Negotiation Tips & Emotional load when selling your business (selling Ambassador) Most Common Areas where you can Improve Onboarding for your SaaS Business Why you should Invest on Onboarding Practices and Build your Process Why the Customer Success Team should own the Onboarding Process How to Measure ROI on Customer Success How to personalize and Balance the Onboarding Process Proactive VS Reactive For Customer Success Tech Stack Recommendation When to Expect Onboard.io Why the Current Times Represent a Good Opportunity to Launch
Links : https://www.onboard.io (Onboard) https://www.getambassador.com/ (Ambassdor )
Mentions: https://www.linkedin.com/in/baranozbek/ (Baran Ozbek)
Get in touch with Jeff: https://www.linkedin.com/in/epsteinjeffrey/ (Jeff Epstein)
Tag us & follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) LinkedIn http://instagram.com/horizen.capital (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube)
More about Akeel: 🐦 https://twitter.com/AkeelJabber (Twitter) 💼 https://linkedin.com/in/akeel-jabbar (LinkedIn) 🔈 https://horizencapital.com/saas-podcast (More Podcast Sessions)
The Chapman Brothers are the Co-Founders of SocialChaps, a Marketing Agency described as a no-nonsense B2B agency focused on growing pioneering businesses by understanding them and working towards their goals. Elliot and his brother Dom, after years of searching for a good marketing agency in the B2B space they decided to roll up their sleeves and founded SocialChaps, after 3 successful years of growth they decided that the systems & processes they put into place are replicable across all types of B2B businesses, which we will discuss today. During this interview we cover: Searching for a Marketing Solution, not finding it & building it yourself Methodologies, Analytics, Software Tools, & Growth Marketing Tactics for B2B Startups How SocialChaps Work With Founders to Ensure they’re actually ready to scale Top rated scalable channels for B2B SaaS companies Dealing With Leads, Sales & business Growth on Hyper-growth Marketing Priorities While on Hyper-Growth VS Normal Growth Step By Step to Generate leads Is There Still Value in Podcasting? Benefits & Challenges When Building & Operating an International Team Tools For Remote & Modern Workflows
Links and mentions: https://www.socialchaps.co/ (https://www.socialchaps.co) https://www.socialchaps.co/ ( ) https://www.socialchaps.co/social-chaps-podcast (https://www.socialchaps.co/social-chaps-podcast) https://www.socialchaps.co/social-chaps-podcast ( )
Get in touch with The Chapman Brothers: https://www.linkedin.com/in/elliotchapman/ (Elliot’s Linkedin) https://www.socialchaps.co/ (Social Chaps website) https://www.linkedin.com/in/dlechapman/?originalSubdomain=uk (Dom’s Linkedin) https://www.socialchaps.co/ ( )
More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) --- Send in a voice message: https://anchor.fm/saas-district/message
Liz Pearce is the CEO of Seattle-based Fresh Chalk, where they aim to build a faster and more efficient way to find highly-vetted professionals, everything from doctors to plumbers to landscapers to photographers online. The site allows users to create profiles and search through service providers to see which have been recommended by their friends. They can also offer their own recommendations across more than 500 categories. Fresh Chalk is taking on the giants of Facebook, Google, Yelp, and other giant platforms. Liz holds a B.A. and M.A. from The George Washington University. Prior to starting Fresh Chalk, Liz was with LiquidPlanner for 11 years, starting as the company's marketing contractor and working her way up to COO in 2011 and ultimately to CEO in 2012. Before LiquidPlanner, she held marketing roles at Amazon, Google, and PlayStation and ran an independent marketing consulting business.
During this interview we cover:
Lessons Learned Working on Amazon, Google & Sony
How Hunger & Proactively Acquiring Responsibilities earn you the CEO Position
Liz’s Best Management Practices
FreshChalk: Idea and Development
Maximizers VS Satisfiers
Raising 2M in VC Founding
The Value of Connection & Recommendations from friends
Owners Reviewing other Owners
Post-COVID Service acquisition trends
Two key questions for hiring higher quality Professionals
Liz’s Approach to Challenges & Opportunities
Links and mentions:
https://freshchalk.com/ (Fresh Chalk website)
Get in touch with Liz:
https://www.linkedin.com/in/lizpearce/ (Liz’s Linkedin)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Doing something a little different for this episode. I want to make it more personal and openly share what’s going on behind the scenes inside HoriZen both good and bad over the last 3 months, post-COVID and what our plan is for going into Q3. Pierre is the investment manager ate HoriZenc Capital, he's an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments.
He holds an MBA from top tier Business School ESSEC (Paris / Cergy), formerly an investment associate in small caps private equity, he has over 4 years of experience in M&A financial due diligence at PwC, one of the big 4 on professional services for enterprises, he builds business plans and has advised several entrepreneurs in Europe and Australia.
As an entrepreneur, he's building a start-up in the wellbeing industry and has recently worked as an investment associate in a newly created For Purpose social investment vehicle supporting OZHarvest, Australia's leading food rescue charity.
Pierre has a full-time Data Scientist training where he learned how to leverage his business analysis skills using Machine learning and deep learning techniques that allows him to go deeper in his understanding of businesses and dig up valuable insights from big datasets. He has also created a list of very effective Excel Models and efficiency tools that everybody can download and use for free.
During this interview we cover:
Pierre’s background before joining HoriZen
The numbers wizard (Joining HoriZen and main focus)
Analyzing 3 HoriZen deals: (Revenue size, churn, age, size, risks)
Post-COVID impact on deals
Focus on helping more SaaS entrepreneurs on growing their business and applying our playbook
Hiring interns and job opportunities at HoriZen Capital
The main reason to reject a deal and what we do and what we do not.
The average timeline for deals
Goals for Q3
Links and mentions:
https://horizencapital.com/ (https://horizencapital.com)
https://www.eloquens.com/channel/pierre-alexandre-heurtebize (https://www.eloquens.com/channel/pierre-alexandre-heurtebize)
Get in touch with Pierre:
https://www.linkedin.com/in/pheurtebize/ (https://www.linkedin.com/in/pheurtebize/)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Jesse Mecham is a founder, CEO, and Bestselling author of You Need a Budget, which is not only an award winning software and proven budgeting tool but also an education company where they teach people a whole new way of thinking about their money so they make better financial decisions, get out of debt, and build the life they want. During this interview we cover:
Why Your SaaS StartUp Need a Budget
From Personal Finance Spreadsheets to One of The Best Budgeting Tools
The 4 Budgeting Rules ( Personal finance and Business Owners )
Why solutions are squeezed out of scarcity
Focusing the Product Usability and Intentionality as a Differential from Your Competitors
The Importance of Making Better Hiring Decisions
Why Never to Tell Your Users When to Expect a New Version
Founders Affiliate and Partner To Early
Jesse’s Investment tips.
Links and mentions:
https://www.youneedabudget.com/ (YNAB (You Need a Budget))
Get in touch with Jesse:
https://www.linkedin.com/in/jesse-mecham (Jesse’s LinkedIn Profile)
jesse@youneedabudget.com
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Dmytro Grechko is a self-taught Entrepreneur & Software Engineer who found his passion & borrowed his inspiration from the constant process of learning and meeting new people, his skills and interests range from emerging technologies and latest market trends to sports and music. As a Founder and CEO of Deskree & Deskree Studio, he specializes on helping brick and mortar companies, digitalizes their operation and reinvents their business with the latest technologies, his personal goal is to help early-stage startups and entrepreneurs uncover their potential in new unique markets, and connect them with like-minded investors and the right people for the job.
During this interview we cover:
After launch CTO for non-tech founders
Deskree playbook on founder resource management
Assessing the market viability for Startups
Trends on innovation and automation solutions for startups
The importance of branding design for startups
Differences in the investment and startup ecosystem between Canada, Europe, and the US
Focusing on the functional features, the problem that the solution aims to solve, and the solution that delivers the maximum value
Deskree’s ideal profile of entrepreneurs to work with
Dmytro’s top underrated digital tools for SaaS founders
Raising a VC fund focused on teaching branding, sales and development
Links and mentions:
https://www.deskree.studio/ (Deskree)
https://webflow.com/ (Webflow)
https://firebase.google.com/ (Firebase)
https://www.intercom.com/ (Intercom)
Get in touch with Dmytro:
https://www.linkedin.com/in/dmytro-grechko/ (Dmytro’s LinkedIn profile) dmitry.grechko@deskree.com
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Neil Patel is an entrepreneur, angel investor, and analytics expert who specializes in SEO and digital marketing, he has co-founded several marketing tech. companies including KissMetrics, Hello Bar, and Crazy Egg. He also now runs his own ad agency called Neil Patel Digital and a KW research tool, UberSuggest. Over the years he has helped big companies such as Amazon, Microsoft, Airbnb, Google, and HP to help them grow through his amazing marketing skills. Among his many achievements, Neil has been recognized as a New York Times bestselling author, a top influencer by the Wall Street Journal, a Top 10 Marketer by Forbes, a top 100 entrepreneur under the age of 30 by former US president Barack Obama, a top 100 entrepreneur under the age of 35 by the United Nations, and he created one of the 100 most brilliant companies according to Entrepreneur Magazine. Neil also runs a blog about marketing that has generated over 3 million visitors per month, he co-hosts his own podcast with Eric Siu, Marketing School, that has generated over 1 million listens per month and a YouTube channel about marketing that has over 10 million views. During this interview we cover:
Digital Marketing trends Risk & opportunities for SaaS founders & Marketers Ubersuggest Freemium to Customer conversion rate numbers The right time to make the switch to go from freemium to paid vs. Raise VC capital to keep fueling user growth Comparing keyword research tools in the market and where does Ubersuggest stands SEO Automation an AI Digital marketing and investing trends for 2020 and during COVID-19 Key Metrics and Red Flags to look for when Investing Building a SaaS company VS Marketing Agency Real SEO experts and high-value products VS frauds/lower quality ones Where to focus your Marketing efforts and budget in 2020 Focusing on Mid or Top of funnel content marketing?
Links and mentions:
https://npdigital.com (Neil Patel Digital)
Get in touch with Neil:
https://www.linkedin.com/in/neilkpatel/ (Neil’s Linkedin profile )
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast
Send in a voice message: https://anchor.fm/saas-district/message
Ruben Gamez is a specialist in Bootstrapping, marketing, User Experience, and software development, he is the founder of Bidsketch, a professional web app focused on designing, tracking, and customizing proposals in no time. In the past, Ruben owned 9thSign, a small business specialized in web development and consulting, after that Ruben worked In Oasis Outsourcing as a Web development Manager, the largest privately-held PEO at the time, then Ruben decided to quit his job and founded Bidsketch where he’s been growing and improving since 2009.
During this interview we cover:
Shifting from part-time gig to running a full time startup
Clearly identifying your startup idea & problem you're solving
VC vs. Bootstrapping your company
Growth Strategies that worked well for Bidsketch
Failures & how to use them as experience
Key differences when comparing winning or losing business proposals
Conceiving other ideas to integrate with your StartUp (Docsketch)
Proposals for closing SMB’s vs. Enterprise leads
Trends in e-Signature Market during COVID-19
Making Docsketch Competitive
Considering Merger or Acquisition as a way to grow
Links and mentions:
https://www.bidsketch.com/ (Bidsketch)
https://www.docsketch.com/ (Docsketch)
Get in touch with Andy:
https://www.linkedin.com/in/rugamez/ (Ruben’s LinkedIn Profile)
http://www.extendslogic.com/ (Personal Blog)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Gary Swart is a tech and healthcare investor at Polaris Partners and a former executive with experience in general management of all size organizations, including leading sales, operations, staffing, and strategy. Up until April 2014, Gary was the CEO of oDesk (UpWork now), the world's largest online workplace. He guided the company to industry leadership and through a merger with eLance, while serving as a leading voice for the future of work and the emerging online work industry.
Gary is passionate about helping entrepreneurs build their businesses, where he regularly shares his knowledge and provides mentorship on how to craft a successful path with fellow business people and anyone building their career.
His past positions included:
-VP of Sales and Operations at Intellibank, a SaaS collaboration platform
-Business Unit Executive (SMB Division), IBM Rational Software
-Director of Corporate Sales, Rational Software
-Western Region Sales, Pure Atria
Gary is an expert in the future of work, fundamentals of management, effective interviewing and staffing methods, entrepreneurship, online marketplaces/platform strategy and sales/go-to-market
During this interview we cover:
Going through a merger and getting acquired by IBM
Leaving IBM and Gary’s career path criteria
Growth and development not to steep that you go off of the cliff
Turning down an offer on Netflix as employee #3
Why you should consider merging with a better business model (oDesk & eLance merge)
User Experience as the best marketing tool.
Insights on the Future of Work and the landscape after COVID-19
Hiring talent criteria as a SaaS founder
Investing trends surrounding Healthcare and Technology
Adding value to a company post-acquisition
Productivity and effective leadership habits advice (Hint: ABR)
Book Recommendation:
https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530204 (That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea)
Links and mentions:
https://www.upwork.com/ (UpWorks Website)
https://www.polarispartners.com/ (Polaris Partners Website)
Get in touch with Gary:
https://www.linkedin.com/in/garyswart/ (Gary’s LinkedIn Profile)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped ISV focused on prototyping UI/UX. After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at adobe systems as an Engineering lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”. After a series of events that lead to quitting his job at Adobe and focusing on his project, he decided to go back to Italy and found his successful company.
During this interview we cover:
Early Web Apps and conceiving Balsamiq from the beginning
Staying bootstrapped & the love of the craft (money as a consequence)
How to compete as a bootstrapped company vs VC funded competitors
Longevity rather than growth
Building a business in a non-VC friendly market
Specialist product for non specialized customers
Usability & customer service as a grow strategy
How a transparent startup gains customer trust
Why you can copy technical, but you can’t copy people (the golden puzzle concept for customer output)
Why is it important for a SaaS company to teach you what to make for dinner (unique customer interactions)
Who can start wireframing and how can someone like me get good at it
Plus policies & investing in people for remarkable results
The importance of developing company values for a better work culture (to comepte with Google, Apple)
Links and mentions:
https://balsamiq.com/ (Balsamiq Website) (Get Balsamiq cloud web app free for 3 months! Enter the code: SAASDISTRICT)
Join the office hour program at Balsamiq for advice on:
Founders and business
UX wireframing
Product design
Careers in product design
And many more…
Get in touch with Peldi:
https://www.linkedin.com/in/peldi/ (Peldi’s LinkedIn Profile)
https://twitter.com/balsamiq (Balsamiq Twitter)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth. Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience
Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.
During this interview we cover:
Current COVID-19 Strategy Pre & Post Investment SaaS company Grow Advice Lead Generation VS Product Focused The importance of U/X (Tips & strategies) Effective Marketing Budgets Trial to Paid VS Enterprise Focused Sales Cycles & how to shorten them
Links and mentions:
https://exb.de/ (ExB Website)
Get in touch with Andy:
https://www.linkedin.com/in/andymura/ (Andy’s LinkedIn Profile)
https://twitter.com/andy_mura (Andy’s’s Twitter Profile)
https://sites.google.com/view/andy-mura/home?authuser=0 (More About Andy)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Murali Satagopan is a strong marketer and storyteller who loves communication and solving problems in the web space. He founded a company, got funded, grew it big and then had an unsuccessful exit where he left with no money and lots of experience. He used that experience at Freshdesk to help grow their marketplace. Product GTM, Content Marketing, telling great stories and crafting creative marketing campaigns are some of his many strengths. He is currently Head of ISV Partnerships and Partner Marketing at Freshworks Marketplace where he handles marketing for the Freshworks Marketplace - one of the hottest horizontals at Freshworks. Murali is also a standup comedian with a strong theatre background. He was invited to the Short+Sweet Festival in Sydney where he performed. During this interview we cover: The importance of leveraging strategic partnerships and integrations to grow your startup How an “unsuccessful exit” was the foundational experience for a successful Marketplace Working beyond the scope for personal and professional growth The do’s and dont's when building a product. Trying again to start a business VS joining a company Why to use Freshworks as a leveraging channel for growth COVID-19 customer trends and unique approaches to problem solving How can a SaaS founder or marketer validate whether a partner program will be worthwhile for their SaaS? The 2 best practices to build better products
Links and mentions: FreshWorks website Get in touch with Murali: Murali’s LinkedIn Profile Murali’s Twitter Profile More about Akeel: 🐦 Twitter 💼 LinkedIn 🔈 More Podcast Sessions
Send in a voice message: https://anchor.fm/saas-district/message
Praval is an expert at brand, product positioning & messaging, go-to-market strategy, demand generation, and content-led marketing initiatives. He is a serial entrepreneur and has co-founded several start-ups. He worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Also, he was the Co-Founder of Dokito, an in-house social media analytics tool at Media Redefined; a digital media agency in New Delhi he also Co-Founded.
He worked as a Senior Product Marketing Manager and Marketing Head at Zoho Corporation, where he is now Vice President of Marketing and Customer Experience.
Praval leads marketing for Zoho.com and focuses on brand, positioning, messaging, communication, and other marketing initiatives. He also works closely with various product teams and helps them with go-to-market strategy and special projects.
As one of the official spokespersons, He also represents Zoho before media and analysts, as well as at various international conferences and forums.
During this interview we cover:
The importance of standing out through messaging and positioning for B2B SaaS companies. How using social media helps customer experience for growth Working beyond the scope for personal and professional growth The marketing strategy approach of large product company VS a SaaS business Building an all- in-one SaaS business ecosystem solution as a differentiator from the competitors The current value and impact of remote work tools
Links and mentions:
https://www.zoho.com/ (Zoho.com)
Get in touch with Praval:
https://www.linkedin.com/in/praval/ (Praval’s LinkedIn Profile) https://twitter.com/Praval (Praval’s Twitter Profile)
More about Akeel:
🐦 Twitter -https://twitter.com/AkeelJabber ( https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Bree Brouwer is a specialist in the B2B SaaS and online video industries. She has created blog posts that landed on the #1 and #2 spots in Google search for their respective keywords, re-written home page copy which increased product downloads by more than 64.5% and written blog posts that generated $40K in extra revenue. Bree has a Bachelor’s degree in English Writing. Bree’s professional experience includes being a Staff Writer and Digital Media Journalist at Tubefilter, a Freelance Copywriter at Tubebuddy, a Public relations consultant at Unreel Entertainment, An Online Video and Digital Media Contributor at Forbes, an Online video Columnist at EContent Magazine, a Blogger and Content Marketing Writer for Asset Panda, a Freelance Public Relations Consultant at Unscreen, and B2B Content Marketing Consultant and Writer for video and tech brands at Brouwer Power Media LLC. Most recently, Bree was a Content Marketing Writer at Tubular Labs, and now she is the Editor-In-Chief of Tubular Insights.
Tubular Labs is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.
During this interview we cover:
-
When contenting marketing becomes important for a B2B SaaS company in their growth journey
-
Effective strategies and what you need to get started to if you’re a founder or marketer looking to use video marketing to real drive ROI
-
The blog post you wrote that helped drive $40k in revenue and why was it so successful
-
Habits, tools and proven strategies to overcome writer's block and produce high quality content
-
Using pillar content as a strategy to distribute to many channels as a SaaS company
-
Providing a great experience to your audience and stand apart to get the Wow factor
About Bree:
Bree’s self bio: https://breebrouwer.com/about/
Bree’s Twitter profile: https://twitter.com/BreeBrouwer
Bree’s LinkedIn profile: https://www.linkedin.com/in/breebrouwer/
Bree’s website: https://breebrouwer.com/
Tubular labs: https://tubularlabs.com/
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast
Send in a voice message: https://anchor.fm/saas-district/message
Rytis Lauris (https://www.linkedin.com/in/rytisl/ (@RytisLauris)) is a serial entrepreneur of various start-ups, and an expert on E-commerce, Online Marketing and Email Marketing. In 2009, he was the Founder of Treenex, which was a company focused on environmental services. Rytis was also the Co-Founder of IQ Polls, which is an easy to use voting tool that interacts with audiences during conferences, seminars and training sessions. In 2009, he became the Founder and CEO of Soundest, which first started off as a digital marketing agency operating in the Baltic states but then in 2014 transitioned to focus on a newly built email marketing platform. 3 years later Rytis is still the Co-Founder and CEO of the now renamed platform, known today as Omnisend. His startup Omnisend, is an all-in-one and omnichannel e-commerce marketing automation platform that helps companies boost their sales by converting their visitors and retaining their customers through personalized messages. During this interview we cover: Covid-19 e-commerce trends that he's experienced Omnichannel marketing for your marketing campaigns Effective omnichannel trends and stats Target audiences and sales cycle Why and how to use segmentation effectively
Links and mentions: Get in touch with Rytis: Twitter: https://www.linkedin.com/in/rytisl/ (@RytisLauris) https://omnisend.com (Omnisend)
More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Asia Orangio joins us for a 1-on-1 interview, where her focus is on working with early-stage startups and high-growth technology companies. She is an expert at helping SaaS companies define their go-to-market strategy, craft a data-driven approach to growth, implement marketing strategies and programs that help them win an audience in their market and to beat the "90% of startups fail" statistic. Asia is currently the CEO and Founder at DemandMaven, a company focused on helping startups either get their first 100 customers, or help them get to the next stage in their growth.
She was also head of marketing at Hull, an Advisor at Atlanta Tech Village, and is currently a mentor at companies like Tinyseed and GrowthMentor.
During this interview we cover:
Defining Demand generation
Getting your first 10 and 100 customers as a Start-up
Her recommended SaaS marketing strategies
The biggest marketing mistakes Startups make
How to approach conversion optimization in the marketing funnel
Top underrated growth hacks
Links and mentions:
Get in touch with Asia:
Twitter: https://twitter.com/AsiaMatos (@AsiaMatos)
https://demandmaven.io/ (Demandmaven.io)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Hani is Founder and CEO of Tradogram, an online purchasing system that helps businesses manage their purchasing process and control their business spending. Tradogram also offers advising and coaching for organizations on the implementation and development of a better procurement process. Prior to Tradogram, Hani was the manager at the Magdi Store Company, An importer and wholesaler of dry foods, and was also Partner and Managing Director at Madji Food Centre, where he was able to manage several large projects such as establishing a new factory, conduct business analysis, implementation, and configuration of a Sage ERP system. He played a major role in negotiating the deal and in planning the entire set up when the company was acquired by another large corporation.
Finally, Hani has more than 30 years of experience in business management including working in Wholesale supply, Food Processing, and Business Services.
During this interview we cover:
Procurement process: Risks and challenges
Making better decisions when managing your costs in a startup
Growth channels that helped him build Tradogram (hint: PLG)
Better cost control frameworks
Links and mentions:
https://tradogram.com/ (Tradogram)
Get in touch with Hani:
Email: hani@tradogram.com
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Tom Hunt has experience at building several startups and SaaS businesses from scratch. After graduating from the Imperial College in London, he decided to build Virtual Valley, a marketplace connecting online entrepreneurs and virtual assistants from scratch whilst travelling the world. He then sold 90% of the businesses in 2017. He then joined Repairly as the COO, which was on demand mobile phone repair delivery service. He is now the Co-Founder of BCast, a podcast hosting platform for high growth businesses. Tom is also the Managing Director at SaaS Marketer, where they publish biweekly SaaS growth case study and runs his own podcast: Confessions Of A B2B Marketer. At SaaS Marketer, he also helps SaaS businesses grow with their own profitable podcast. Finally, Tom is an Angel investor at different companies, such as Gleam, Dusk Foundation, Taz.com, Ebsta, Parabola Labs and Stashbee. During this interview we cover: Exiting his first business after get burnt out Deciding on moving forward on a startup vs. shutting down at Repairly The value of launching your own podcast for your startup Why he decided to start angel investing in startups Underrated growth hacks that startup founders should consider and work really well Links and mentions: BCast.Fm SaaS Marketer Get in touch with Tom: https://www.linkedin.com/in/tomhuntio/ More about Akeel: 🐦 Twitter - https://twitter.com/AkeelJabber 💼 LinkedIn - https://linkedin.com/in/akeel-jabbar 🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast
In today’s episode, Dan Sallis joins us for a 1-on-1 interview on the SaaS District podcast. Dan is a Software Architect and Database Designer. He is an expert in Software Development, E-commerce, Enterprise Software and Strategic Planning. He is also a serial entrepreneur and Co-Founder and CEO of https://www.cynch.me/ (Cynch!) (formerly OrderStorm), a global provider of the next generation of ERP.
Cynch is a unified commerce platform that enables small to large enterprises to manage their sales and services both offline and online including online commerce, in-store sales, CRM, inventory, purchasing, and after-sales operations including repair, warranty claims, service contracts, and 3rd party repair operations.
Dan is also the founder of https://www.repairstorm.com/ (Repair Storm), an all-in-one platform built for growing and optimizing the modern service center and repair business.The application is designed to save time automating tedious tasks and delivering a professional, smooth experience to both workers and customers.
During this interview we cover:
Finding a disruptive product in an industry that others may find boring
How he previously hired one junior sales rep close 157 stores in 15 months
His proven model for his sales and and growth process
Dan's framework on how to uncover new business models that are worth exploring in 2020
Links and mentions:
https://www.cynch.me/ (Cynch!)
Get in touch with Dan: dan@cynch.me
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
In today’s episode, Thomas Petersen (https://twitter.com/Hello_World (@Hello_World)) joins us for a 1-on-1 interview on the SaaS District podcast. Thomas is a serial entrepreneur and startup expert in Service & Product Design, Innovation, Branding, UI/UX and just generally building great innovative Start-Ups from scratch. He has worked with hundreds of different organizations spanning from early stage startups all the way to large Fortune 500 companies. Thomas also co-founded Hello Group in 2006 which was sold to NOA Group in 2018, while spending time with a company called 80/20 before they were acquired by Square in 2012.
He was the Creative Director at Square for 5 years, where he developed some of the core products and services that exist there today, taking it from a start-up idea all the way until their successful IPO.
He is now the Co-Founder and CEO at First Principle, a Creative Venture Studio focused on starting, helping and funding businesses, including founding several companies such as WeekendHacker and Ghostnote. At First Principle, Thomas and his team help entrepreneurs and corporations create category defining products around the world. Some industry leaders they’ve worked with to build these startups, include: Adobe, Intel, Verizon, HP, Fidelity, Sony, Google, CitiBank, Nokia, Amazon among https://www.linkedin.com/in/thompete/ (many others).
During this interview we cover:
Creative Venture Studios: what they do
Validating your ideas
Ranking idea products
Underrated growth strategies for startups
The importance of design principles
Links and mentions:
http://www.firstprinciple.co (First Principle)
Get in touch with Thomas:
🐦Twitter: https://twitter.com/Hello_World (https://twitter.com/Hello_World)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Einar (https://twitter.com/einarvollset (@einarvollset)) is currently the Co-Founder and General Partner at Tinyseed, a remote-based startup accelerator designed for early stage, bootstrapped SaaS Founders which provides funding, community, guidance, advice and mentorship. He is also the Managing Partner of Discretion Capital, a technology enabled Investment Bank focused on M&A, due diligence and strategic partnership development for tech & technology enabled services businesses. Einar was a professor of Computer Science at Cornell University. He is a serial entrepreneur who founded many companies like ReMail which was acquired by Google in 2010, Octopus Mercantile, and AppAftercare, a company which was built from scratch, with zero outside funding, which was completely bootstrapped from zero revenue until acquisition in 2016.
Einar was also CEO at Left Coast R&D, and an advisor at Trigger.io and Biomeme.
During this interview we cover:
Exiting to big corporations like Google Managing the investment strategy during a crisis The importance of having a specific investment criteria and what he looks for in funding startups Initial traction and acceleration programs Benefits of Bootstrapping vs. VC funding of your startup
Links and mentions:
https://tinyseed.com/ (Tinyseed.com) https://www.discretioncapital.com/ (Discretioncapital.com)
Get in touch with Einar: 🐦Twitter: https://twitter.com/einarvollset (https://twitter.com/einarvollset)
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Mark (@MarkEGreen) is a Speaker, Author, Strategic Advisor and a Business & Leadership Growth Coach. He facilitates workshops with executive teams to help them stay on track, hit their goals and continue growing. He coaches CEOs and executive teams all over the world, where he’s worked with thousands of different business leaders, helping them unlock more of their potential and also teaching them how to do the same for their teams.
Mark is also a Certified Behavioral Analyst, a Certified Values Analyst, and a Certified Attribute Index Analyst. He is the founder and president of Performance Dynamic Group, where he helps organizations accelerate their revenue and profit growth. We’ll share Mark’s expertise and advice in today’s interview.
During this interview we cover:
Being a more effective leader for your team
Leadership habits
Inspiring your team to become more productive
Accountability practices for your startup
Importance of developing your network
Links and mentions:
https://mark-green.com/ (mark-green.com)
https://www.amazon.com/Activators-Clearer-Thinking-Getting-Things-ebook/dp/B07L4353XM (Activators: A CEO's Guide to Clearer Thinking and Getting Things Done) by Mark Greenhttps://www.amazon.com/Creating-Culture-Accountability-Monographs-Leadership-ebook/dp/B082RHL566/ (Creating a Culture of Accountability) by Mark Green
Twitter: https://twitter.com/MarkEGreen (@MarkEGreen)
Linkedin: https://www.linkedin.com/in/coachmarkgreen/
More about Akeel:
🐦 Twitter - https://twitter.com/AkeelJabber (@akeeljabber)
💼 LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
🔈 More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
Isaac (@https://twitter.com/realzeeko (realzeeko)) has his LinkedIn Industry Top 1% SSI certification meaning. Meaning he is an all LinkedIn Expert. Including marketing, consulting, conversion optimization, and business strategy. He was the former COO at an online marketing agency, TEV Marketing, where they specialized in LinkedIn, Adwords, and SEO. Isaac is currently the CEO of Zeeko, a platform that uses LinkedIn to create real, meaningful relationships between clients and customers so that businesses can improve their ROI. He is also a LinkedIn instructor and educator at Data Driven U, an online training program platform for people who want to master the skills of digital marketing. He has a video course: “LinkedIn Jumpstart”: to teach other business owners how to use LinkedIn to do market research and create relationship-driven leads, which we’ll cover more on today’s interview. During this interview we cover: Running an effective LinkedIn Campaign Cold Email Outreach vs LinkedIn Engagement through targeted outreach How to leverage semi personalized messaging Top tools for prospecting leads The Quad Method ROI through lead generation Content sharing strategies through LinkedIn
Links and mentions: https://zeeko.io/ (Zeeko.io ) https://www.datadrivenu.com/programs/linkedin-outreach-bootcamp/ (LinkedIn Outreach Bootcamp Course) Twitter: https://twitter.com/realzeeko (@realzeeko) Linkedin: https://www.linkedin.com/in/zeeko/ (https://www.linkedin.com/in/zeeko/) Get in touch with Akeel: Twitter - https://twitter.com/AkeelJabber (@akeeljabber)
LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
More Podcast Episodes- https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
In this episode, Mike Watts (@mike100w) joins us for a 1-on-1 interview on the SaaS District podcast. Mike is an experienced entrepreneur who has 6 startup companies under his belt including founding three consecutive multi-million dollar companies in the last 10 years. He has successful exits from three companies including one for over $6 million, and he had a business partnership with Shark Tank famous: Daymond John. He currently serves as Founder and CEO of https://www.lovehandle.com/ (LoveHandle), a fast-growing American manufacturer of custom smartphone grips. His products which have been featured on Good Morning America, QVC, HSN, The Today Show and sold through major retailers such as Walmart, CVS, Home Depot, Lowe’s, RiteAid, Office Depot and more. Mike is also a regular keynote speaker for entrepreneur and inventor group, a guest professor at Texas AM University's entrepreneur program in College Station, a 2-time winner of the Aggie 100 Award for fastest growing companies and has been listed on the Fortune 5000. In today’s interview Mike shares his tips and experience on how to overcome the market’s most challenging scenarios. During this interview we cover: Challenges when starting off as an entrepreneur Sourcing and manufacturing a product during a crisis Finding a reliable supplier for your product Increasing the odds for success Finding a valuable investor/mentor Steps on overcoming the “perfect” idea Validating your business model Dealing with competition
Links and mentions: LoveHandle's Website: https://www.lovehandle.com/ (https://www.lovehandle.com/) Get in touch with Mike: Linkedin Profile: https://www.linkedin.com/in/mike-watts-21402578/ (https://www.linkedin.com/in/mike-watts-21402578/) Twitter: https://twitter.com/mike100w (https://twitter.com/mike100w) Instagram: https://www.instagram.com/mikewatts/ (https://www.instagram.com/mikewatts/)
Get in touch with Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
In today's episode, Emilia Chagas joins us for a 1-on-1 interview on the SaaS District podcast. Emilia is an expert in online marketing, enterprise content management, content strategy, growth hacking, and entrepreneurship. She started her career as a content manager at a marketing agency, managing multiple projects for enterprises and SMB’s. In 2015, Emilia founded ContenTools, a streamline content creation software. Ever since then, she has been a full-time serial entrepreneur. Last year, Contentools joined operations with https://growthahackers.com (GrowthHackers), a company originally founded by Sean Ellis, to offer a full stack of software for growth and marketing using A.I. at its core. Emilia is currently the CEO of GrowthHackers, an online community for the growth-obsessed to connect and get inspired by other top marketers in the industry. In today's interview, Emilia shares her experience on how she managed to grow her company to the point it is today. During this interview we cover: Building and maintaining a network for growth Effective channels for growth Growth strategies for startups Growth through acquisition Growth acceleration programs Tools for GrowthHacking Growth Experiments
Links and mentions: Growth Master Training Course: https://university.growthhackers.com/p/growthmaster-training-course (https://university.growthhackers.com/p/growthmaster-training-course) GrowthHackers website: https://growthhackers.com/ (https://growthhackers.com/) GrowthHackers Conference: https://www.growthhackersconference.com/?aff=GHSite (https://www.growthhackersconference.com)
Get in touch with Emilia: Email address: emilia@growthhackers.com Twitter: https://twitter.com/emilia_chagas (https://twitter.com/emilia_chagas) Linkedin: https://www.linkedin.com/in/emiliachagas/ (https://www.linkedin.com/in/emiliachagas/ )
Contact Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
In this episode, Arvind Jha(@https://twitter.com/jalajboy (jalajboy)) joins us for a 1-on-1 interview on the SaaS District podcast. Arvind is the director and co-founder at Pariksha Labs, a software consulting and development company working with global start-ups and SMEs. He’s the founder of Partee Hai, a lead generation platform & marketplace for party services, and the founder of a cloud video startup, Movico, India's leading video asset management company. Arvind has built and led large software R&D teams for major global players in delivering leading products. His specialty has been in conceptualizing innovative new products and building businesses from scratch. He now mentors tech startups in India. Finally, I’d describe him as a Startup Evangelist, Advisor, and Investor for over 10 companies, including an exit of a notable company, Signals. In our interview, Arvind shares his experience and views on the SaaS industry. During this interview we cover: World’s current environment of the SaaS industry Strategies to plan around uncertainty Main challenges we can expect to face in the SaaS industry Focusing on a strategy to gain initial traction Growing your SaaS business pre and post-investment Strategic partnerships Investment criteria/strategies
Links and mentions: Get in touch with Arvind: Linkedin Profile: https://www.linkedin.com/in/arvind-jha-6a3512/ (https://www.linkedin.com/in/arvind-jha-6a3512/) Twitter: https://twitter.com/jalajboy (https://twitter.com/jalajboy)
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
In this episode, Josh Patrick joins us for a 1-on-1 interview on the SaaS District podcast. His specialty is helping private business owners grow and create more value in their business. He has over twenty years of experience as an adviser to private businesses. For nineteen years (1976-1995) he owned a vending and food service company, where he managed to take it from 1.5 to 90 employees before successfully selling the business. During that time he admits to having made a lot of mistakes, but now, he uses that experience as part of his advising strategy, which we share throughout the interview. During this interview we cover: Business sustainability Lessons on how to be a better entrepreneur Maintaining sustainability in your business during a crisis Mistakes when seeking for success and financial freedom Setting appropriate expectations for your business Setting an appropriate Business strategy Effective hiring Underrated resources to grow your business Overcoming the “finding the right idea” hurdle and taking action
Links and mentions: Josh is the author of his Stage 2 blog: “Creating Value” (http://www.stage2planning.com/blog (http://www.stage2planning.com/blog)). He’s also a writer for American Express Open as well as Inc.com, The Huffington Post, and Forbes.com. Josh is also the author of the book: “Sustainable: A Fable About Creating a Personally and Economically Sustainable Business”. (https://www.sustainablethebook.com/ (https://www.sustainablethebook.com/)) He’s the host of the podcast called “The Sustainable Business” (https://sustainablebusiness.co/category/sustainable-business-podcast/ (https://sustainablebusiness.co/category/sustainable-business-podcast/)), where he talks with leaders to help his audience think about the future of their business and clients. The cash flow code: https://thecashflowcode.com/ (https://thecashflowcode.com/) Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
More Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message
We're Live! Time to learn more about everything SaaS. In this episode, our host Akeel Jabber introduces himself and the new SaaS District Podcast. Akeel is a former petroleum engineer turned entrepreneur investor. He runs a micro private equity firm called HoriZen Capital focused specifically in SaaS businesses, where he is a general partner and investment director. Akeel started in the online business world five years ago building, selling, and building websites. He is a serial entrepreneur who has founded several start-up businesses. Before starting HoriZen Capital, Akeel worked with another private equity firm called Wired Investors, where he helped raise limited partnership capital and grew their product-type service and SaaS companies, including 99 Dollar Social. He also worked closely with the CEOs from the company’s portfolio. He collaborated with them to improve operations, growth, marketing, and to become more effective leaders. Akeel’s expertise is getting deep into the trenches of operations, growth, and running a business. Each week, we will have episodes where we will host 1-on-1 interviews with experts from the industry to learn from their experience, stories, and strategies. The SaaS District Podcast is meant for highly driven SaaS founders, operators, Private equity or VC investors, SaaS consultants, SaaS Growth Marketers or anyone who wants to learn more about entrepreneurship, Growth marketing, hiring, raising capital, exiting, scaling, difficult challenges, balance and productivity, bootstrapping, Venture Capital, Private Equity, Investment philosophy, and other topics focused on running a business in the right direction. Links and mentions 99 Dollar Social Case Study: https://horizencapital.com/how-we-doubled-reseller-revenue/ (https://horizencapital.com/how-we-doubled-reseller-revenue/) Learn about HoriZen Capital: https://horizencapital.com/ (https://horizencapital.com/) https://horizencapital.com/ ( )
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
Other Podcast Episodes - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
Send in a voice message: https://anchor.fm/saas-district/message