I Grow Salons Podcast: Recent Episodes
I Grow Salons
Want to make your Facebook and Instagram ads more effective? Targeting the right audience can make or break your campaigns. In this episode, we dive deep into the art and science of audience targeting specifically tailored for salon owners and hairstylists.
- Identifying Your Ideal Customer: Discover how to create customer personas and use both demographics and psychographics to zero in on your perfect audience.
- The Power of Lookalike Audiences: Learn what a lookalike audience is, why it's a game-changer for your salon's marketing strategy, and how to set one up for success.
Whether you're new to social media advertising or looking to fine-tune your existing campaigns, this episode provides actionable insights that you can apply immediately to drive more bookings and increase revenue.
Don't miss out on these proven strategies to elevate your salon's social media marketing game. Tune in now!
What You'll Learn:
"In this must-listen episode, we dive into the world of advertising metrics crucial for hairstylists and salon owners. Whether you're new to Facebook and Instagram advertising or looking to optimize your existing campaigns, this episode is your go-to guide for meaningful metrics. We'll discuss everything from the basics like Click-Through Rate and Cost Per Click to deeper insights like Return on Ad Spend and Customer Lifetime Value. Learn how to make data-driven decisions that will enhance your ROI and elevate your business. Tune in for expert tips, case studies, and even some insider advice from industry professionals!"
In this podcast I answer some of the top questions i've received in our facebook group related to running facebook ads.
Follow me on instagram @igrowsalons
Join fb group: https://www.facebook.com/groups/hairbrandmarketing
In this episode I discuss the most important thing you should keep in mind when using social media.
This podcast contains audio from a recent instagram live where we discussed what you should be doing when you log on to Instagram.
This episode contains audio from a recent instagram live where I discussed a strategy you can use to get your content seen by more people.
This episode contains audio from a recent instagram live where we discussed 6 different places to get content ideas.
This podcast contains audio from a recent instagram live I did where we discussed the purpose of ads and when you should use them.
TEXT MEM to 31996 to get my free content planner
This episode contains audio from a recent instagram live where we discuss how to increase traffic from instagram and is it a good idea to run ads on multiple platforms
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This podcast episode contains audio from a recent instagram live I did where we discussed 5 different ways to grow your email list as a hair brand.
This episode contains audio from a recent instagram live where we discussed why ads lower organic reach, how to increase your engagement on your instagram post, and why you should follow up with your followers in direct message.
TEXT MEM TO 31996 For my free content planner and other special offers.
In this episode we discuss the best type of ads you should be running and how to increase brand awareness on instagram.
TEXT MEM TO 31996
In this episode I discuss why ads aren't an expense, why you should have the right mindset before running ads, and how long should it take to gt your first sale as a hair brand.
TEXT MEM to 31996
This episode is the audio from an instagram live I did on memorial day. Please excuse the background noise!
I dropped a ton of value, we discussed content, conversion rates, word of mouth marketing, and more.
This episode contains the audio from a instagram live I did May 20th.
Some extremely valuable content was shared so I though my podcast listeners would enjoy.
Get Your Instagram Account Audited: https://igrowsalons.com/live-instagram-audit/
Sign Up For My Membership Program: https://igrowsalons.com/membership
Get My Instagram Ads Masterclass Replay: https://igrowsalons.com/instagram-ads-masterclass/
Schedule A Coaching Call: https://calendly.com/igrowsalons-1/60min
Get My Instagram Secrets Ebook: https://igrowsalons.com/instagram-secrets-ebook-sales-page-wf
Listen To My Podcast: https://podcasts.apple.com/us/podcast/i-grow-salons-podcast/id1484692310?i=1000457056519
Get My Free Content Planner: https://igrowsalons.com/free-content-planner
Get My Free Ebook: https://igrowsalons.com/salon-secrets-ebook-wf
Follow Me On Instagram: https://www.instagram.com/igrowsalons/
Join Our Private Facebook Group: https://www.facebook.com/groups/hairbrandmarketing/
In this episode I discuss branding and getting extremely specific about who you want to serve in your business.
Instagram ads masterclass - discounted link: https://igrowsalons.com/instagram-ads-masterclass
In this episode I explain the difference between conversion ads, lead ads, and messenger ads.
In this episode I discuss the differences between a small budget and a higher budget. I also discuss how to determine which is right for you.
Sign Up For The Instagram Ads Masterclass: https://bit.ly/IGADSMC
In this episode I discuss the differences between a small budget and a higher budget. I also discuss how to determine which is right for you.
Sign Up For The Instagram Ads Masterclass: https://bit.ly/IGADSMC
In this episode I discuss some of the key reasons your Instagram ads don’t work and how to fix them! Sign up for my Instagram ads masterclass here: https://bit.ly/IGADSMC
This podcast features Audio from one of my YouTube videos on how to sell more wigs using direct message.
In this interview I chat with the owner of @heroinehairsalon https://instagram.com/heroinehairsalon
In this episode I cover the importance of marketing and having some type of sales strategy.
In this episode I discuss the importance of profile visits and how they effect your growth and sales. I also discus a few activities you can do to increase your profile visits.
In this episode I cover what you need to do to turn your followers into paying customers.
In this episode I’ll be sharing a simple strategy you can use to get followers fast with only a few minutes of work per day.
In this episode I quickly cover how using hashtags in your stories can help increase your views.
In this episode I explain what you should look for when researching hashtags. I also discuss a strategy you can use for ranking for high competition hashtags.
In this episode I talk about the importance of niching down and getting very specific about who you serve.
In this podcast I interview the owner of @magichairco where she shares some extremely valuable tips for anyone thinking about joining the hair industry.
In this podcast episode I explain one thing you can do to organically grow your Instagram with only 5 minutes of work per day.
In this episode I detail exactly what I did to get 250 active followers for a local restaurant in 7 days.
In today’s episode I’ll be discussing how to use location and hashtags to get more views on your stories.
In this episode I’ll discuss the 3 things you need in order to get your first 10,000 followers on Instagram.
In this episode I discuss how Facebook groups and Facebook live are some of the best ways to market your business on Facebook.
In this podcast episode I go over how the lack of trust from your audience is stopping you from getting sales and what you can do to establish trust. Follow me on instagram: https://www.instagram.com/igrowsalons/ If you'd like to join the waiting list for my Instagram Mastery For Beauty Professionals Course send me a DM!
In this short episode I talk about one of the key things that stop you from growing on Instagram and what you can do to fix it.
In this episode I discuss how to use Instagram stories and IGTV to create a sales funnel. This strategy allows you to warm your audience up before sending them straight to your website.
In this episode I talk about how I gained followers just by commenting on someone else post and how you can do the same!
On todays podcast we will be discussing the single most important metric you should keep in mind when trying to grow your instagram.
There is one thing instagram values over everything else and that’s the amount of time users spend on the platform.
Listen to this episode to learn how you an keep users on the platform longer and grow your instagram account organically.
Follow me on instagram: https://www.instagram.com/igrowsalons/
If you'd like to join the waiting list for my Instagram Mastery For Beauty Professionals Course send me a DM
In this episode I discuss to to use instagram as a traffic source and how to get the most out of that traffic by collecting emails.
If you are a salon owner or hair brand it's super important to collect emails, so if you aren't already collecting emails using instagram check out this episode!
If you'd like to contact me or follow me on instagram visit: https://www.instagram.com/igrowsalons/
In this episode I discuss the purpose of using hashtags and how to properly use them. Follow me on instagram: https://www.instagram.com/igrowsalons/ If you'd like to join the waiting list for my Instagram Mastery For Beauty Professionals Course send me a DM
In this episode I cover how influencers are using a secret strategy on stories to grow their accounts extremely fast.
I also cover how you can use a similar strategy to grow your account and increase sales in your salon or hair brand.
Follow me on instagram: https://www.instagram.com/igrowsalons/
If you'd like to join the waiting list for my Instagram Mastery For Beauty Professionals Course send me a DM!
In this episode I interview Rocquel Strong @hairstylistmastermind where we discuss ways to market yourself as a new stylist.
We also discuss how to establish relationships with your clients while building brand at the same time.
Follow her on instagram: https://www.instagram.com/hairstylistmastermind/
Follow me on instagram: https://www.instagram.com/igrowsalons/
In this episode I cover some ways you can use your captions as an opportunity to get more salon clients or sales.
In this episode I’ll be covering the best time to post on Instagram to increase your chances of going viral.
In this episode I share 3 different ways to grow your account including 2 secret method using stories and Pinterest.
In this episode I share my first experience with using influencer marketing on Instagram and what you can do to get the most out of influencer marketing.
In this episode I go over how many times you should post on your Instagram newsfeed, Instagram stories, Instagram live, and IGTV
In this podcast I share a strategy that you can use to help you grow and make more money on Instagram using direct message.
If you’re in the beauty industry and you want to learn how to grow and make more money on Instagram, check out this podcast.
In this episode I discuss the different channels you can use on Facebook to promote your hair salon.