3 Minutes of Real Estate Growth: Recent Episodes
Chase Bourgeois
In 3 minutes learn everything about building a real estate business from someone who is doing it now! - Getting Started, Selling Homes, Self Lead Generation on Facebook & Google, Helping Buyers, Working with Investors, Tackling Expired’s & FSBO’s, etc!
Multiple offers is a tricky situation! Especially when there is 3+. There are tricks and ways to be prepared for the situation. Listen to learn more.
In DFW and probably most of the country I would suspect is in a Sellers Market...meaning there is a low number of homes for sale on the market. A lot of buyers wanting to buy homes! So what should you be focusing on right now to make the most money out of this market?!
What is the #1 source of lead gen you do? Do you pay to play or do you get free leads? I’m here to tell you that YouTube (in my own opinion) is the best source for generating leads. It’s free, video content, stays up forever, and people come in asking for your business already knowing who you are! The trick is doing it right!
Most agents are worried about new leads, new leads, cold leads. They forget about the leads they have already spoken to and are considered warm leads. These are where the moneys at. “The money is in the follow up”. Listen to find out more.
A lot of agents worry about where their next lead will come from. This strategy will allow you to never worry about that again! It is a proven system that you can turn it off and on! Plus staying in front of your database! Send me a message if you want my exact FB ad and funnel!
Craziest thing happened today that struck a realization in my mind. My very first client when I was a rookie straight out of RE school called me up and told me they are ready to purchase a home! This realization is very important and is something you can focus on daily! Keep building rapport! Listen to see what happens!
A free tool many agent don’t even notice is Remine. This is a great free way to get home owners information quick and easy. You are able to hit them directly or through Facebook advertising or even phone calls. I will go over with you exactly how to get the leads and their contact info. Plus download the CSV file and upload it to your Facebook Ad Manager!
Events can be very good are reaching and speaking to a large amount of people at once. Group chat. You can do this fairly inexpensive if planned correctly and can yell results you are looking for. The key is consistence and implementation. Listen to find out more!
There are a lot of ways to set buyer appointments. The best way is to read the way somebody is responding to you. If they are standoffish back up a little bit, they just need some nurturing. And you will know when it is time to pull the trigger and set that appointment. Listen to find out how I booked the buyer appointment from Facebook!
The debate between a lot of agents is working with lease clients or not. Some agent don’t like to because you still have to go out and show houses same as you would with a buyer but you get way less money. If you look at it that way, you will not understand. Look into the future. What is that lease client? That is a potential referral source, future buyer, getting your name out there! Listen to find out more!
The home buying process is and can be stressful, causing your buyers sometimes to freak out a little bit. Seems like they are on a edge of a sword the whole time and one false move from you can cause you buyer to lose trust and faith. So it’s good to stay calm and use your team of professionals to keep everything in good faith and on track. Listen to find out how.
How here has ever set yearly, monthly, daily goals but failed to see them through throughout the whole year?! My hand is raised. It’s time to get yourself a accountability partner to hold each other accountable and make sure your doing the daily activity that will get you closer to your goals!
This is something that’s been with me since school. Studying for test, waiting last minute to write that paper, and it’s a horrible habit. Procrastination! It’s time we get rid of it and just do what we say we will do now! Think about all the stuff you would have accomplished if you would of just did that activity when you said you were! Let’s not look back and say those hated words...I should of!!! Let’s cut that out of our vocabulary in 2020. In this episode. I will teach what I am doing to stop my procrastination and how it is quickly working!!
That’s it for 2019! Whether you had the best or worst year of your career, learn from your mistakes and put it behind you and jump start the new year! The key for goal setting is not to lose focus on the goal and be accountable. Let’s stay consistent and focus for the entire year! Everyone will slip off at some point but it’s the great ones who will be disciplined enough to notice and jump back on the train! Listen to learn how to set goals by the numbers and break them down to daily activities!
This might be the hardest thing to overcome. Because, you don’t say it until the opportunity as gone and passed. We’ve all felt it, what if I would of talked to 10 people today about real estate. What if I would have made that follow up call?...Would I have sold them a house by now? I don’t know about you, but those 2 words kills me inside every time I say it because I know if I would have just done what I know will get me closer to my goals, I would be one step closer than behind.
Congrats! You are thinking about become a Realtor or in the process of becoming one. The most time consuming part is getting your license. Whether you do it online at home or in a classroom, it takes 1-3 months to finish the course. Then you have to pass your exam! In this podcast, I will give you the best tips to makes sure you pass you exam on the first go!
Cold calling Is not the funnest part of the game, well not for me but it can be affective! Knowing how to do it and the best way to do it will make it a key asset to your arsenal. You can reach people other agents can’t! Do activities other agent are not. That’s how you differentiate yourself from the pack. Listen to find out why & how to start cold calling.
Shinny object syndrome is a serious issuer from some people, I know I have a mild-medium case of it. You see a new activity that can make you money in the future but are still doing the things that make you money now? Never forget to return to the now money, while still doing the future money like video. Listen to learn more!
What do you say to someone when they a you, “what do you do for a living?”. Is your answer like everyone else’s?...” I’m a real estate agent.” Or is is something unique and raises curiosity? Be different and standout! Also, your elevator speech can persuade someone to like you, trust you, and want to do business with you. 1-3 mins can make you $$$, listen to find out how to!
VIDEO!!! It is the present and future of everything. But why? Is it because more and more people are becoming less personal with everything being on the internet and social media? Or is it because people are seen as a authoritative figure on video? The answer might be both. It is important to agents to get ahead and be known as a authority in your market place if you want to grow a successful business. YouTube is the #1 search engine in the world. People these days like to watch videos when they need answers not read. Listen to find out how to start your YouTube channel, the correct way, to give you all the opportunity to make it an important asset to your business!
Holidays are important to your business as to everyone. These are the times to touch bases with your database, friends, everyone. Refresh their memory that you are a real estate agent looking for business, and they will give it to you! Find out how in this episode!
If you can understand this one thing, you can make a good living in real estate and a good life....find the solution to their problems. I mean every solution to allll their problems, not just real estate. All of this is adding value and showing them you actually care. There are a lot of fakes out there who don’t do what they say they will. Be the person that actually does what they say. People will love you and do business with you! Listen to find out more!
Human interaction has changed! We are just in the beginning of using video in business for YouTube, Facebook, and Instagram...and whatever platform to yet come out. So all these different business are using video to grow their businesses, why shouldn’t you! The goal is to do things your competitors are not doing! Only 1% of Realtors use video consistently in their business. With iBuyers now in the game, a lot of realtors will get left behind if they are not seen as a authority in their market. Listen to the podcast to find out why and how to use video in your business!
Episode #7 of The Gold Script Series. In this series I will be reading word from word and going over my own scripts. If you didn’t know this I started my real estate career as a ISA (inside sales assistant) and I made over 800 dials a day for months! That year our team did over 230 transactions. I will give you exactly what we said over the phone to these people. Scripts I will be going over: buyer, home value, expired, FSBOs, just sold, just listed, cold neighborhood. I this episode I will go over my “ FSBO Script”. I have been using this script since I was a ISA. This script is designed to get you in the door of FSBOs and start the nurturing process. FSBO’s are not a one day turn around, most of them eating 30-90 days before interview agents, but they all will at some point. The goal is to be on top of their mind when they decide to do so! Listen to find out how to use this script.
Episode #6 of The Gold Script Series. In this series I will be reading word from word and going over my own scripts. If you didn’t know this I started my real estate career as a ISA (inside sales assistant) and I made over 800 dials a day for months! That year our team did over 230 transactions. I will give you exactly what we said over the phone to these people. Scripts I will be going over: buyer, home value, expired, FSBOs, just sold, just listed, cold neighborhood. I this episode I will go over my “ Expireds Script”. I have been using this script since I was a ISA. Great script for prospecting the neighborhood you have a listing that just sold and you want to attain more sellers. A short and sweet script, (because you are cold calling), but it ask the right questions. Listen to find out how to use this script.
Episode #5 of The Gold Script Series. In this series I will be reading word from word and going over my own scripts. If you didn’t know this I started my real estate career as a ISA (inside sales assistant) and I made over 800 dials a day for months! That year our team did over 230 transactions. I will give you exactly what we said over the phone to these people. Scripts I will be going over: buyer, home value, expired, FSBOs, just sold, just listed, cold neighborhood. I this episode I will go over my “Just Sold Script”. I have been using this script since I was a ISA. Great script for prospecting the neighborhood you have a listing that just sold and you want to attain more sellers. A short and sweet script, (because you are cold calling), but it ask the right questions. Listen to find out how to use this script.
Episode #4 of The Gold Script Series. In this series I will be reading word from word and going over my own scripts. If you didn’t know this I started my real estate career as a ISA (inside sales assistant) and I made over 800 dials a day for months! That year our team did over 230 transactions. I will give you exactly what we said over the phone to these people. Scripts I will be going over: buyer, home value, expired, FSBOs, just sold, just listed, cold neighborhood. I this episode I will go over my “Just Listed Script”. I have been using this script since I was a ISA. Great script for prospecting the neighborhood you have a listing in to attain more sellers. A short and sweet script, because you are cold calling, but it ask the right questions. Listen to find out how to use this script!
Episode #3 of The Gold Script Series. In this series I will be reading word from word and going over my own scripts. If you didn’t know this I started my real estate career as a ISA (inside sales assistant) and I made over 800 dials a day for months! That year our team did over 230 transactions. I will give you exactly what we said over the phone to these people. Scripts I will be going over: buyer, home value, expired, FSBOs, just sold, just listed, cold neighborhood. I this episode I will go over my “home Value script”. I have been using this script since I was a ISA. This script sets it’s own appointments. It is used for when a prospect expresses interest about the value of their home. Listen to find out how to use this script!
Episode #2 of The Gold Script Series. In this series I will be reading word from word and going over my own scripts. If you didn’t know this I started my real estate career as a ISA (inside sales assistant) and I made over 800 dials a day for months! That year our team did over 230 transactions. I will give you exactly what we said over the phone to these people. Scripts I will be going over: buyer, home value, expired, FSBOs, just sold, just listed, cold neighborhood. I this episode I will go over my “Circle Prospecting script”. This is a simple but HIGHLY effective script for cold calling neighborhoods! Listen to find out how to get more appointments!
Here is the first episode of The Gold Script Series. In this series I will be reading word from word and going over my own scripts. If you didn’t know this I started my real estate career as a ISA (inside sales assistant) and I made over 800 dials a day for months! That year our team did over 230 transactions. I will give you exactly what we said over the phone to these people. Scripts I will be going over: buyer, home value, expired, FSBOs, just sold, just listed, cold neighborhood. I this episode I will go over my “Gold buyer Script which I got from one of our amazing training classes in the eXp world. I will tell you exactly how to speak with buyers to set you more appointments!
Ever wonder what it would be like to have access to top agents all over the world and ask them a question whenever you want? I could tell you this, it is being done already! Forming partnerships with agents from all over the globe is the new age! Discuss ideas, strategies, skills, methods that is working for them! Listen to find out why you should consider partnering with people not just in your market but from every market!
A recently fouls book for me but we’ll know from people in the business world. The author Brian Carruthers is a networking genius! He gets in depth on network business and how to build and team! He will tell you what to say, how to say it, how to manage people under you and above you. This is the Bible for attraction! Listen to learn more and read this book!
Think about it when you and your partner want to go to a new restaurant, what do you do? You look up reviews!! Same as by something on amazon, first page always wins! So why would it be any different for a person looking to buy or sell their house? They will review, ask for recommendation, and the whole 9 yards. Listen to find out why this is important and how to get testimonials from clients!
The first steps into any business or career path is having goals and creating a vision of your future you want in your head. This will help you keep on the right path to success. You will have curveballs thrown at you everyday but your vision and your WHY will keep you on track. Not having a goal or a vision in your head will cause you to go off path, not give you a reason why you should make that call you don’t want to. Listen to find out why it is important to define you vision for your career and business.
This is the definition of a compound effect and keeping on the momentum wave. That sale should never end and the closing table! - powerful. Your client you helped can make you way more money in the future than their transaction. Use this as leverage to attract and retain more clients by doing 4 simple steps. If you compound this with every transaction you close, your business with triple in a year!
Video is the #1 aspect in the world today. Every social platform you see is mostly about videos. In this episode I will discuss why you should be using videos as a part of your business to get you more sales!
There are all sorts reasons why Real Estate agents give up there career or can’t make it. Some are personal, some are mental and physical. Addressing this issues beforehand can prolong your real estate career and get you where you want to be. I’ve listed 5 critical reasons why agents give up their career. Listen and hopefully you can prevent them!
Starting off anything early and fast is the #1 thing to do to assure you will have success! This goes for everything! There are key thing a new real estate agent should do and focus on when the first step into the game. Do these things and you will have no problem achieving your goal! Listen to find out what you need to do make money fast and set yourself up for success in real estate!
One of Facebooks many powerful quality is events. From small to large companies use events on Facebook to attract customers and people to their functions. So, why aren’t you as a real estate agent using it in your business?! It is super simple to set up and can be a powerful asset to your business. In this podcast I will teach you how to set it up and how to attract people to your event equaling in more leads and sales!
Real estate is not a cake walk like people see on TV. It requires a lot of planning and hard work to be successful. In this episode I will tell you 3 key things you need to do and be aware of before jumping into real estate. These 3 things will align you on a successful path to a great career!
There are key things you should do once your get your real estate license to start off fast! These actions could make or break your career depending on your situation. If you are starting out with low capital, these are a must. If this is your only income, these are a must! Real estate is not for the weak or timid. Jump on the roller coaster and hang on! Listen to learn what you must do on your first day as an real estate agent!
Facebook Ads can get confusing at times and even frustrating. They’re a lot of different routes and options you can take to create an ad. The trick is doing the best combination of task to get a higher ROI than the rest. In this podcast I will share with you how I found to get the best leads for the least amount of money!
Sometimes the simplest solutions are the best to get a sale. Where do you go to get a quick sale? I will tell you where I go, I go to the lowest hanging fruit their is! Not only the lowest but the BEST and EASIEST! Listen to find out how you can get all the clients you want by doing this simple task!
Your goal and everyone’s goal in real estate is should be 100% in your career. Which means learning and knowing everything about real estate and how to best serve your clients. Training is a must! Collaborating with fellow agents is a must! No one successes alone! Get involved, learn more, be creative. Listen to find out why this is so important to do!
If you are not using Facebook lead forms for your advertising, you should! Lots of benefits from doing so like, keeping the lead on FB which they trust! I will tell you how to get better qualified leads from Facebook by setting up your lead forms to do the work for you! Listen to find out what to do!
Do you feel like you waste a lot of time doing everything except for calling leads, generating leads, and other low dollar activities? You’re not alone, most agents do this and get caught in the “I’m being productive trap” later on begging for a sale. Listen to find out how to avoid this and spend all your time on high dollar activities that get you paid!
You want to be well rounded in everything real estate since this is your career right?! Yes... so knowing what people qualify and not wasting your time is a huge advantage. You are not a mortgage broker so leave the details for the lender. But you should know what’s going on in the market today. Listen to find out what you should know and what you should keep up with in the financing aspect!
Once again, Facebook is cracking down on housing codes and trying to be overly compliant. This is a huge change to our ability to generate quality leads for a low cost. Listen to find out what has changed!
Everybody runs into this situation at some point during their career. They have somewhat stubborn sellers or a little market change has happened during your listing that your home isn’t getting showings and it’s just sitting there. It’s time to hit the refresh button and go over the numbers. Listen to learn what to do and what to tell your sellers when your listing is stagnant!
Everyone hates scripts, I hate scripts. But why do they exist? They exist so that we don’t forget to ask those key questions, and get answer to. Good scripts will help you throughout your career and give you and edge over anyone else. Listen to find out why they are so important and how to use them!
Huge goals might seem intimidating at first. Do you know how your going to achieve it? What should you do daily? Reverse engineering your goal with correct statistics will tell you what you need to daily to achieve your goal. This is way better than guessing and taking a gamble in your career. Listen to learn how to and why you should reverse engineer everything!
Learn from those who are already successful! We are privileged to have lived after some of the greatest people in our profession. This who had more failure than success when starting out. All of there knowledge is in BOOKS! It doesn’t matter if you physically read or have it on audible. The faster you attain knowledge about a craft, the better you will be at it! Listen for the top 10 list of books I’ve personally read that helped me in real estate!
Stop procrastinating! People and other agents have told you to make a podcast before. You said you’ll do it...one day. Let’s take action and do it now. The benefits go beyond what you think! Listen to find out more and how to create your own podcast!
The quickest way to become successful in real estate or any other career is to bullshit your way through it or attain as much knowledge as possible. Just having knowledge itself won’t cut it, you have to take action and put your knowledge to work! Listen to find out how to implement the power of knowledge!
Feel like your not focusing on work or your business? Don’t worry, every agent or any person always goes through this. This happens after a vacation, a long weekend, a lack of accomplishments and so on. The key is to get back on track as fast as you can! Listen for some tips and tricks you can do to get the ball rolling again!
A huge amount of conversations take place about these giants in our marketplace each day. What are your thoughts on them? I’m not hating on the fact that they are providing leads to realtors but is it worth the price?! Listen to find out the pros and cons of going with these third party sites!
Domain names can be powerful. I cheap avenue to get more people to click your link. I know agents with hundreds of domain names. Super simple and affective! Learn more to how having different domain names can increase your business.
What’s your main goal when you get a lead? The one thing most agents skip over? With both buyers and sellers that goal should be to simple get face-to-face with them! Why do you want to do this? Meeting leads in person will establish more of a bonding relationship than just talking with the over the phone or email, don’t you agree? So, what is the quickest way to do that? Listen to find out how to get the quality leads fast!
Want to maximize the amount of traffic you get through your open house every weekend?! Then stand out from the crowd! Listen to learn which open house signs work better than other to drive more people to your open house!
Author Napoleon Hill has spent most of his life interviewing successful around the 1930’s. All the years of interviewing and following people like Andrew Carnegie, Charles Schwab, etc. is all written into this one book. This book will reset your mind and get you to do the strategies for attaining money! This is the book of the century.
It is important that you emerge yourself into different environments every now and then. Going to events is soo beneficial in soo many ways, it gets you fired up, meeting new people, learn ALOT, recharges your mind. The thing is to follow up after these events and implement what you have learned into your business! Don’t forget about your smaller local events as well. Listen to learn why it’s important to attend events!
Everyone on here should be keeping track of their day on a calendar. Calendaring helps you stay on track and focused on the important activities of you day. Also, looking at how you spend your day from a broad perspective well let you see where you are wasting time and how to approve on it to be more productive. Time is the one thing we can not control. Control your calendar, control your life!
Everyone has this one thing they are special in. Help that one thing play to your advantage. Choosing a niche in your market will set you up as an expert in your area. This is done by focusing all or most of your effort on one segment of the market. I’m not saying don’t sell homes if it’s outside your niche...Sell them all! I’m saying pick a segment of the market and become an expert in it. Then pick another segment and so on. Listen to hear about some niches in real estate you can choose and get started!
If you are in real estate I’m sure you heard of the term “nurture”. Nuturing Leads is for the most part where majority of your sales will come from. The problem is most agents don’t have a system in place to nurture leads correctly and end up losing the sale. Stay on top of the leads mind! Listen to find out more about nurtures.
One of your main assets should be a geographic farm. This is a area that you overload all your marketing tricks on! Farms can produce huge amounts of income for your business and provide a long term relationship with clients that will give you endless referrals. Learn more about picking and growing your farm!
You might of heard the term before or just saying can figure out what it means...the real HUSTEL if physically doing prospecting or labor activities. There are pros and cons of incorporating some sweat work into your business. Listen to learn more!
The Compound Effect by Darren Hardy is in my opinion one of the top/first books everyone should read. Doesn’t matter what business or career you are in. I had the pleasure of meeting Darren and hearing him speak at a conference. His goal in life is to interview successful people and find out how they made it. He is a modern day Napoleon Hill. Sign up for his emails he sends every weekday “Darren Daily”. They will give you daily motivation and feel like he is speaking directly to you!
This is one everybody has to listen to. I mean, who doesn’t want free Leads!? If done right an consistently you could get a steady flow of leads in for $0! Your job is only to covert them to sales. Listen to this episode to learn how to set it up and start generating leads!
These are 2 different beast we deal with in our business. Some people have the misconception of thinking marketing alone without a sales process will get you sales. Leveraging both these and realizing that you need a good marketing plan and and sales process that follows it up will net you more money and become and asset to you business!
The key to high production is either more employees or automation. Having certain automation in your CRM can reduce the amount of time you spend on low income activities and focus on the activities that give you the most amount of money for!..Which is listing and buyer appointments. The time waster is prospecting. If you could cut that time by 80%, equally your income will rise.
Don’t use all your capital at once! Did you know a lender can help you with marketing!? This is a huge break if you are just starting out and low on money. Leads, events, branding, etc. finding and leveraging the right lenders can help jump some hoops to get you going!
Normal open house, depending on the price point, can get you 4-9 people come through the door. A MGEA open house can get you 20-30 people in just 3-4 hours! This is huge! There are certain steps you have to take to put on an event like this. Listen to find out how to hold a MEGA open house.
Like everything you do in real estate, showing homes is an strategy. The way you show them and the order you do it in can have an affect on the buyer. The main thing you want to do is set the expectations before hand. Remember this is where your expertise comes into play. Buyers take a lot of time off your schedule, learn how to control it!
Just like listings, you want to set buyer appointments with the prospects in order to build rapport and trust. Over the phone conversations lack intimacy and personal connection need to secure the bond between agent and client. There is a strategic method on having the buyer appointment: Give, Give, Give, Offer! Listen to find out more!
First impression last the longest on home buyers, so you want to make sure your listing or the home you’re showing is at its best! Think OPEN, BRIGHT, & FLOW. Does the house meet those three criteria? Listen to find out how to get a home showing ready!
There are 2 major killers in the real estate game and they are capital and TIME! Time is considered one of the most crucial elements. Simple: the long your wait to do something - you will lose it! Listen to find out the importance of time and the urgency of it!
Do you work from home or at the office? I’ve done both! I go over the pros and cons I found in the space you work. Everybody loves the idea of working from home but it’s not as easy as it seems. Listen to find out why!
An agents dream- meet a prospect and purchase a house that day with them! That’s what we hope to happen all the time, but it doesn’t ha! In order to make you have a chance of that happening, you have to put yourself in the greatest position for it to happen. Listen to how I did it!
When you are struggling with consistency, lack of motivation, drive, having someone or a group holding you accountable for your actions can get you and keep you on the right track to success. There will be struggles, no doubt about it, the thing is to push through it and keep making those calls and developing your business. Listen to find out how having a accountability partner can help you do this.
From the get-go picking the right Brokerage that works for you can be key to your success as a real estate agent. The thing is, you need to know which brokerage best fits you! Every brokerage wants agents so it’s not hard to get on a team, how you pick that team is what matters. Listen to find out how!
The most impactful tool you can use in real estate is a CRM...if you actually do it, meaning if you take the time and input information about the leads and put them in correct categories to keep track. A CRM can make and save you a lot of time and money!
Having mentors in your life will put you on the fast track to success. The importance of them in beyond helpful. Listen to learn more!
Money is made in the follow up! The prospect will work with the agent who stays in touch with them. Listen to learn about following up with leads!
Learn the process a lead goes through from first seeing your ad to signing that buyer rep agreement!
This episode you will learn how to track your Facebook Ads and what metrics to look at. All is critical when advertising- know what is making you money & what’s not.
This episode you will learn how to design the ad and key factors to look out for to get the most attraction!
Part 2 - learn how to set up targeting so your ad can perform at its best and get in front of the right people.
Want to learn how to generate leads for $1-3 per lead?! Listen to this series on how to create and run your own Facebook ads without paying someone to do it for you! Part 1 talks about setting up your account. Listen for more details!
A must listen too! Everyone can use Leads, especially if they are FREE. Listen to learn how to get free leads from Facebook with this proven strategy!
Must Convert Leads! If you don’t convert leads, all that lead generation is lost! Listen to find out tips to how to convert leads.
Are you thinking of becoming an real estate agent? Here is the truth about it in 3 minutes!