The eCommerce Hustle: Recent Episodes
Sendlane
To say eCommerce marketing has changed would be the understatement of the decade. It’s never been easier to spin up an online store. But, it’s also never been harder to grow one. The days of cookie-cutter marketing tactics are long gone. That’s why we interview eCommerce marketing experts who are building 7- and 8-figure brands in the 2020s. The eCommerce Hustle, brought to you by Sendlane, pulls back the curtain and focuses on mastering the fundamentals that most brands ignore: retention, customer experience, and long-term buyer relationships. Join our hosts Sendlane CEO & Co-Founder Jimmy Kim and Director of Brand & Content Strategy Caitlin Hutchinson as they sit down with top industry experts on The eCommerce Hustle.
Emily Harpel has been spinning up something sweet as Founder and CEO of Art of Sucre. Over the past couple of years, Emily has turned her once events-based gourmet cotton candy business into a thriving DTC eCommerce brand.
We sat down with Emily on the eCommerce Hustle to chat about her pivot to eCommerce, brand and product development, and her journey to 1.2 million followers on TikTok!
Visit www.artofsucre.com to try Art of Sucre's viral cotton candy glitter bombs with 15% off using code: Hustle15
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Using their labels to democratize soda, Jones Soda Co. (aka the people's craft soda) made UGC cool before UGC was even a thing!
VP of Marketing, Maisie Antoniello, sits down with the eCommerce hustle to chat about modernizing the customer experience. Hosts Dani Portor-Condon and Andrew Christison talk about Maisie's favorite campaign initiatives, leveraging AR, and navigating the challenging CPG landscape.
Podcast listeners will get 10% off their purchase at jonessoda.com or myjones.com with code: HUSTLE10
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In 2020, just as the world shut down, Owen Grover stepped into his role as CEO at TrueFire Studios; the leading online music education platform on a mission of democratizing music.
Tune into EP 33 as hosts Caitlin Hutchinson and Andrew Christison sit down with Owen Grover to talk industry transformation, innovative marketing for digital products, and the value of a good partnership.
Visit https://www.truefirestudios.com/ and get 50% off your TrueFire purchase with code: hustle
Give Sendlane a FREE 14 Day Test Drive, No CC Required: https://get.sendlane.com/3v9ztF3
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
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The entrepreneurship rollercoaster is the ride of a lifetime. But there's a lot that goes on behind the scenes that don't make it into the founder's story.
Co-Founder of Owen's Craft Mixers, Josh Miller gets real on the eCommerce Hustle about mental health in entrepreneurship, the journey to becoming the #1 mixers brand, and his tips for staying the course and enjoying the ride. Tune in to episode 32 with hosts Caitlin Hutchinson and Andrew Christison!
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
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When it comes to hydration, it's plain and simple - the world doesn't drink enough water and Martin Murray, Founder & CEO of Waterdrop, is on a mission to change that.
In today's episode, Hosts Caitlin Hutchinson and Andrew Christison explore Martin's journey from concept and community-building to achieving Series B funding just five years later. Tune in now to hear about how Martin is hydrating the world, one waterdrop at a time!
Want to try waterdrop for yourself? Tune in for a special code for 15% off your purchase!
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
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Upselling is one of the best ways to increase eCommerce profits… in fact upsells increase revenue by 10 - 30% on average. Which is exactly why it should be your mission to master it.
Jordan Gal, CEO & Founder of Carthook joins us on the podcast to share his upselling expertise and strategies PLUS give us an inside look at what his team has in the works for a post-purchase offer tool you can use directly inside your Shopify checkout.
Tune in now to start boosting your AOV.
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
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SHOW LESS
Successful eCommerce email marketing starts with the solid foundation of best practices for deliverability.
And while deliverability can be a confusing topic for most marketers, knowing how it works will help you get your emails into the inbox to turn those opens into sales!
That’s why today we’re bringing in Sendlane’s Director of Deliverability, Damon Sauer, to provide some insight into what it is and why it’s crucial to your email marketing success!
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
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In our previous episode, we shared 5 actionable tips to help you prepare your eCommerce holiday marketing strategy.
Today, the team wraps up our “eCommerce & the pandemic” series with a few predictions. Recent events are rapidly changing our behavior toward online channels, and the shifts are likely to stick post-pandemic. Learn how eCommerce will be permanently effected in technology, supply chain, and customer expectations and what you can do to prepare your store for the surge.
Learn more: http://www.marketingautomationhustle.com
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If you caught our last episode, we discussed how COVID-19 has thrown the traditional holiday shopping model out the door and why your eCommerce store should be prepared. In today's episode, Caitlin Hutchinson, Jimmy Kim & Amir Torabi dive into the "how". Tune in to learn 5 actionable tips that will help you prepare your eCommerce holiday marketing strategy during the pandemic.
Watch the full episode here and stick with us for the next part of this COVID-19 & eCommerce series.
Learn more: http://www.marketingautomationhustle.com
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5 Tips to Prepare Your Holiday Marketing Strategy During COVID-19
As the summer months begin to wind down, eCommerce brands gear up for holiday season shopping. We can't deny that this holiday season will look a little different but what we can do, is prepare for it! In the newest episode of "The Marketing Automation Hustle" podcast, host, Caitlin Hutchinson is joined by Sendlane CEO Jimmy Kim & Amir Torabi to take a look at what this holiday season will look like and how brands are strategizing their game plan.
Tune in to learn all about it and stick with us for the next part of this COVID-19 & eCommerce series.
Learn more: http://www.marketingautomationhustle.com
Over the past few months, the Coronavirus pandemic has caused a major shift in just about everything in our world. And as a result of the changes in consumer behavior, the eCommerce industry has experienced its own challenges. In todays at home discussion we’ll be chatting about the impact of this pandemic on eCommerce stores, customer trends, and how companies are upping their digital marketing strategies and adapting to the “new normal”.
Learn more at: http://www.marketingautomationhustle.com
Episode 6: CBD Insights: Important Learnings of the CBD Industry by Leading Brands
Commerce Roundtable: https://commerceroundtable.com
Commerce round table was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In episode 6, our final episode for Season 1, we’ll talk about cannabis and hemp insights. The legality of both plants have changed massively in the last 10 years, and the legal cannabis industry has many lessons that anyone entering the CBD space needs to understand.
Episode 5: Commerce Roundtable - Bringing your brand to market: exploring the CBD-friendly advertising options
Learn more at: https://commerceroundtable.com
In our last roundtable discussion we touched on everything related to supply chain and logistics. In this episode we’ll discuss bringing your brand to market and exploring CBD-friendly advertising options. We'll cover everything from the challenges of marketing in a restricted and burgeoning industry to the channels you should be leveraging to capture and convert your audience.
Episode 4: Commerce Roundtable: Scaling in The CBD Industry — CBD Supply Chain & Logistics: Purchasing, Payments, Shipping & More!
Commerce Roundtable: https://commerceroundtable.com
Commerce Roundtable was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In our last episode, we discussed technology solutions and finding the right CBD friendly partners to help you scale your business. And in this episode we'll be exploring the business of doing business. Our panel will cover multiple aspects of this insanely important and critical piece of building a great brand in a new and competitive market.
Episode 3: Commerce Roundtable: Scaling in The CBD Industry — CBD & Commerce: Your Technology Needs & CBD Friendly Partners
Commerce Roundtable: https://commerceroundtable.com
Todays episode is all about the technology solutions and CBD friendly partners you should have on deck to help you streamline all aspects of your business. Learn how to build a meaningful marketing tech stack in todays CBD industry that enables you to navigate the regularly environment around payment processing and advertising, bring in new leads, and stay in front of existing customers.
Episode 2: Commerce Roundtable: Scaling in The CBD Industry — CBD Challenges: Barriers to Entry and How to Overcome Them
Commerce Roundtable: https://commerceroundtable.com
Commerce round table was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In episode 2 we’ll be sitting down with our panel of 7 experts in the CBD space to explore the various challenges that the CBD industry presents, as well as barriers to entry and how to overcome them.
The Commerce Roundtable - Episode 1: Scaling in The CBD Industry — From Idea to Launch: Sourcing, Developing and Launching Your Brand
Commerce Roundtable: https://commerceroundtable.com
As the CBD market continues to undergo exponential growth, evolving regulations, and advancing research, and entering this space as a new business can be daunting. Our panel of experts from over 27 companies involved in the CBD space, share with us their knowledge, insights, and lessons learned. In our very first episode today, we’ll be discussing the process of developing and launching a new CBD brand in today's highly competitive market. We’ll dive into everything from building your brand and entering into the marketplace to the CBD investment scene, risks involved, and how to start streamlining your operations.
What makes education different from other types of marketing communication? Through offering value, you earn trust, increase consumer loyalty and of course generate more sales! In todays episode we welcome VP of Marketing at Colorscience, Sanem Ahearn into the studio to discuss how Colorscience leverages customer education for their beauty and skincare products in every step of their marketing funnel to turn first-time purchasers into loyal, lifetime customers.
As the CBD market continues to undergo exponential growth, evolving regulations, and advancing research... entering this space can be daunting. Today Eric Raszewski joins us in the studio to discuss his personal experience in navigating the CBD landscape and bringing new products to market. We'll cover the challenges of marketing in a restricted industry (with no regulation) and the channels you should be leveraging to capture and convert your audience.
The majority of people think of email as simple drip campaigns and weekly newsletters... but that's just scratching the surface. Todays episode is all about the personalized, behavior-based, and automated email marketing funnels that generate 30-40% of your monthly revenue. We'll dive into the unrecognized value of email marketing, what most businesses are doing wrong, and explain how you can use data-driven email to your advantage to nurture your leads and turn them into loyal, repeat customers.
You’ve heard the saying, “the money is in the list.” And it’s true, it is. In fact, your email marketing should be accounting for at least 30-40% of your eCommerce store’s monthly income. But what if it’s not? What after doing everything you think you should be, you’re still missing the mark? Today we're sitting down in the studio to breakdown the four main reasons why your email marketing ISN’T making you the income it should be, and how to solve it! So if you’re scratching your head trying to get email marketing to work better for you, this episode is for you.
Get started with eCom Email Academy today: http://ecomemailacademy.com
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In a world that’s becoming increasingly digital, now more than ever, we want to feel connected. And as an eCommerce marketer, it’s your job to actively create connections with your audience and make them feel like they’re part of something! Because when a customer buys something, they should feel as if they are purchasing more than just a product. For todays episode we're welcoming Ryan Beltran from premier wood and steel watch company, Original Grain to discuss how they use their authentic brand story to introduce their brand to customers and of course sell more.
The user experience your brand creates can either make sales, or lose them. The more proactive you are in optimizing your customers onsite and purchasing experience, the more you'll see an increase in efficiency and revenue. Today we're welcoming Rich Rudzinski, Founder & CEO of Tragic Media into the studio to chat about the variety of companies he's worked with and how his team has helped them to enhance their websites, customer flow and more to help them avoid projects that could've been "tragic" for their business.
As strategies start to shift and new technologies develop, the eCommerce landscape is changing and evolving at a rapid pace. And while there are certain things guaranteed to stay the same there are a variety of things that will cause a significant shift in how eCommerce merchants reach their audience, sell their products, and retain customers. Today we're sitting down with Rick Wilson, CEO of Miva to discuss exactly how you can look ahead and assess what changes are coming and prep your eCommerce strategy to stay ahead of the curve.
With so many different technologies available today, it can be tough to know where to begin when it comes to putting together the ideal eCommerce tech stack. But whether you're re-evaluating your eCom tech stack or assembling one for the first time, today we're chatting about anything and everything related to choosing the right solutions. Learn what tools you should have in your eCom marketing arsenal, how to evaluate new ones, the right questions to be asking, and so much more!
Over 75% of online shopping carts are abandoned... so what does that mean for you? You need to have a top notch abandoned cart recovery strategy in place to bring those customers BACK to your website to complete their purchase. In fact, abandoned cart emails have proven to convert an average of 10% of those potentially lost customers. Pretty impressive right? And that's what todays episode is all about! We'll be sitting down to chat about six emails you need to be sending, from the messaging, timing, and everything in between... to win back those sales and increase your overall ROI.
eCommerce is one of the fastest growing industries, and when it comes to starting an online business, having a great idea is just the beginning! Today we're sitting down with Jameson Slattery, Operating Partner at Enlightened Brand Ventures to talk about brands like Kopari Beauty and Original Grain Watches. Learn about their beginnings in the eCommerce industry, how they developed their brands, built awareness around their product, and created a marketing strategy from the ground up to skyrocket their business'!
The holiday season accounts for up to 30% of the eCommerce industry's annual sales! And Cyber Monday is the biggest shopping day of the year — with $7.9 billion in online sales generated last year! Onsite behavioral targeting is a great way to personalize your website for this huge spending season with highly targeted messages that drive your visitors to engage with your brand and make those holiday purchases! Today we're chatting with Rob Hammett, Director of Solutions at Justuno to learn how you can optimize your website messaging and overall marketing strategy to boost your holiday sales!
As a marketer, you've probably heard of interactive content — anything your consumers click on, swipe, or interact with. But did you know that this kind of content can increase your click-to-open rate by 73%? Today we're chatting with Randy Levy, SVP of Zembula — an email tool that brings interactive content together with customer data to create a 1-to-1 personalized experience. Tune in to learn how you can leverage interactive content in your emails to create excitement around your brand and encourage more opens, clicks, and sales.
Today we're sitting down to chat about the power of email marketing in the eCommerce space. Learn how you can use email to engage with your customers and boost your revenue! PLUS we'll be diving into the details of our BRAND NEW course — eCommerce Email Academy! It's a complete step-by-step playbook to email marketing that will walk you through EXACTLY how you can leverage email and automation to increase your online store sales and customer LTV on autopilot.
Want a sneak peek at the course?
Grab our early enrollment offer today at http://ecomemailacademy.com/podcast
Personalization has been a top priority for marketers for years. But in todays world basic personalization is no longer as effective as it once used to be. Customers are no longer happy with just their name in the subject line or email. Today Jon Merlin, Creative Director at full-service advertising agency, Fidelitas Development joins us to discuss what modern eCommerce hyper-personalization is, why it matters, and how you can use it to increase customer engagement and boost your overall store sales.
For many successful ecommerce brands, facilitating the flow of information between their email marketing and website (and vice versa) has become a crucial part of their cross-channel marketing strategy. Today we're sitting down with Rob Hammett, Director of Solutions at JustUno (an AI Visitor Conversion Platform) to chat about onsite personalization and email. Learn how you can use intelligent lead captures, personalized website messaging and audience analytics ALL combined with email marketing to deliver a customized experience and most importantly, increase your conversions.
Sneak peek into eCommerce Email Academy! Sendlane CEO, Jimmy Kim sits down with Kopari Beauty's Chief Digital Officer, Megan Whitman. As the first employee, Megan spearheaded the brand’s growth through digital media driving back to their direct to consumer website, gaining the attention of major beauty retailers & investors less than a year after their launch. Learn how this successful eCommerce brand sparked engagement with their audience and increased online sales by communicating their unique brand voice, story and product offering via email marketing!
Just as marketers are constantly on-the-go, so are the people you’re trying to sell to. That’s why sticking to a single marketing channel isn’t exactly a great idea anymore. Enter - SMS Marketing. Today we're sitting down with Dylan Whitman, eCommerce Expert and Co-Founder of SMS marketing and multi-communication tool, Retention Rocket to understand how eCommerce brands can add SMS marketing to their marketing strategy to drive their online sales and customer engagement.
Data powers the majority of business’ and serves as a source of valuable insights on your shoppers' behavior. Today we’re sitting down with Daasity CEO and Data-Driven Marketing Expert, Dan LeBlanc to discuss how eCommerce brands and marketers can comb through all of their data, analyze it, understand it and make strategic marketing decisions based on it. We’ll explain how to kick-start your own data-driven marketing strategy, and why it’s absolutely essential for your online store. PLUS we’ll talk about how to implement it to boost your conversions and customer engagement.
The most successful ecommerce brands know that email marketing is still one of the most reliable and profitable methods out there. Today we're back with Sendlane CEO & Co-Founder, Jimmy Kim to explore the specific ways you can use email marketing to engage your customers, maximize your ROI, and increase your sales. From opt-ins to segmentation strategies we'll dive into tips and strategies you can start applying to your online store today.
Gatsby.ai CEO & Founder, Brett Bernstein joins us in the studio to chat about his entrepreneurial journey from creating healthy vending machines for schools to developing a platform that enables brands to automate their influencer outreach process by identifying social influencers already in their customer base. Learn how you can apply influencer marketing to your own business and integrate Gatsby.ai with your Sendlane account for maximum success.
Sendlane CPO, Zak Meftah sits down with us to dive into the "art of inboxing" in todays world. With all the noise in consumers' inboxes, how do you ensure that your emails are not only seen by your contacts, but engaged with? Today we're discussing the best practices for email deliverability and sharing pro inboxing tips you can apply to your own marketing strategy to help you maintain a healthier sender reputation and of course, drive more sales.
Email marketing isn't dead. In fact, it's actually more effective than ever with every $1 spent bringing in an average return of $44. So despite the rise of social media, email continues to be at the very center of modern digital communication. So if you're not seeing the best results from your email marketing efforts, it might be time to evolve... and we'll tell you how! Tune in to find out how you can continue to dominate your marketing strategy with email and convert more leads into paying customers.
We're back again with Sendlane Co-Founder & CEO, Jimmy Kim to explore the beginning concept and development of Sendlane and better understand what Sendlane is, what it does, what differentiates the platform from its competitors, and how it can help eCommerce marketers hyper-personalize their customer journey on autopilot with email and sms marketing automation. PLUS a little sneak peek at what’s to coming to the platform in the future!
We're sitting down with Sendlane CEO and Co-Founder, Jimmy Kim to dive into his experiences as an entrepreneur in the digital marketing space that led him to eventually create Sendlane — a behavior-based email and SMS marketing automation platform built for ecommerce brands.