The Impostor Syndrome Podcast: Recent Episodes
Anthony English
So, you're feeling like an impostor, are you? Well, I don't think impostor syndrome is something you need to overcome, as long as you learn to manage it.
With some homely, relatable stories, I'll help you with some practical steps on how to stop the self sabotage.
If you're finding yourself struggling with procrastination, step back and ask yourself one question:
What problem, is it, that you are solving?
So, too, if you're looking to build something for someone else, start with their frustration, rather than talking about your solution.
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If you're finding procrastination is holding you back, think of setting small goals along the way.A most effective way to do this is to build feedback loops into your processes."Feedback" feels like a negative term, but the feedback may be positive. And even if it is negative, it can give you some clear idea of when you're on the wrong track.
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It can be so discouraging when you start a new project and have no traction.
If you're building an audience, for example, you have exactly zero followers. It's tough.
Here are some ways to get past the starting mark:
- keep focused on the big goal and the payout from achieving it
- be grateful for little wins along the way - small milestones
- recognise you're never really starting from zero.
You bring a lot of experiences to the table, so "zero" is not really zero.
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If you were to disappear for a while, what would still keep happening?
What systems, processes, events would keep going, if you took a break?
Today's episode shows you the value of having things that can run without you.
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You know what it's like to put off a job that should take you just 20 minutes. 20 minutes turns into two hours.
Two hours becomes two weeks.
A few weeks more, and you still haven't got back to it.
But what if your procrastination could turn your two hour job into 20 minutes?
What if you were to spend two hours working deeply on this "little" job, and then built a system to make it a smooth ride every time you have to do the same job again?
Here is your permission to procrastinate ... and how to do it properly.
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So, you're a creator, a dreamer. And you don't see yourself as a technology person.
That's OK.
In this episode, you'll get a new perspective on technology, and a very simple way to spend less time on it ... without having to outsource the work to someone else.
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You'll never know your value until you hear it from a stranger.
The challenge is that you need to create something that matters to people, and that's hard to do unless you're actually in touch with people who care about what you create.
But you also can be deceived by friends who encourage you, and have no real interest in what you make or do.
That's where strangers come in.
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How do you push through when you feel like a failure? How do you manage it when your efforts seem to have been fruitless?
Here's my approach to failure. The key is not to see success and failure as binary, but to find little wins in every apparent failure.
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Are you swamped? Overwhelmed? Do you keep telling people how busy you are? You may have created a trap for yourself; the busy-ness trap. Here’s how to get out of it.
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Is procrastination holding you back? Here are three methods you can use to help you get moving on that project you've been thinking about for too long.
(Bonus: there's a fourth approach towards the end of this podcast which will also help beat procrastination).
My name is Anthony English and this is episode number 10 of “Learn to Implement”, where we teach you how to fight procrastination, manage perfectionism, and implement some of those business ideas you’re always learning about.
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When you have a series of repeatable tasks to do, you can buy yourself back a lot of time.
Supposing you need to process something for a group of customers, and each customer has 5 steps involved.
One way to shorten the time taken is to batch up the steps that you have to run for each customer. Do step 1 for all the customers first.
Other options are discussed in the podcast episode.
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If you're frustrated with yourself and feeling stuck, there's a simple way to get yourself out of that.
It's called building a process, but you need to be careful about what kind of process or system you want to build.
First, you need to make it small.
Second, you should start with something that is totally in your control, and not relying on someone else.
I find it helpful to start with the pain or problem that you have, rather than to start with a goal or ideal outcome. I explain why in this episode.
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Do you every find yourself saying: "I didn't have time", or "I'll do that later"?
Are you postponing important activities until you have some spare time?
Well, there's no such thing as spare time.
That doesn't mean you need to be super productive. But any time you spend - even leisure time - can be spent with a purpose, rather than burning up (wasting) time because you had nothing better to do.
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Thoughts come to us like clutter. It's like a perpetual sushi brain of ideas, tasks we have to do, reminders. Well, what if you actually were to let those thoughts stream past, just like a sushi train? No judgment. Just let the thoughts come in and flow out.
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Habits are ways of doing activities with less focus, less stress and less clutter in your brain. What's one small habit you can build today that is going to be a gift to yourself tomorrow?
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When you put your keys in the place where you can find them tomorrow, you're investing in your future self. When you brush your teeth, you're planning to live another day. In fact, most of our actions are about the future, and making us better prepared for it. In the same way, if you stay up too late tonight for no good reason, you're stealing from your future self; you're going to be too tired tomorrow. This episode shows how you can give a gift to your future self with your actions today.
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With the million ideas, tasks and reminders that are going around your head, how do you make them less of drain? Simple! You turn them into habits. If you're spending a lot of mental energy on tasks that ought to be low concentration, it will drain that energy that you should be using for the more intensive thinking time. By adopting small habits, you get to relax while you're doing them, so that you can give your attention to more important ideas.
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When you click to download an app - or to listen to a podcast- beware! You may be committing to a whole lot more than the time it takes you to download or to listen to that episode.
Each time you subscribe to an email newsletter, download a free eBook, or start listening to a podcast episode, if it's more than just entertainment, you're making a promise to yourself to start implementing this. So, be aware of the commitment you might be making.
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Do you consume podcasts, read loads of books, and learn all you can? Good for you! But how much do you get to implement?
How do you implement all those lessons, so that those great ideas don't just slip through the cracks?
In this short-form podcast, you'll learn some practical steps that help you apply what you learn, so you go from learner to implementer.
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Forget about how to do a particular project or develop a habit. Start with what your real motivation is.
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If your day is run by interruptions people chasing you up and take a leaf out of the book of a detective on the TV show.
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Have you got a pile of books in your reading list? Does listening to them in audio format feel like cheating? Here’s a different perspective.
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Another day of interruptions. That project, that idea, you just never really got to work in it. Here’s how to change that story…without working longer hours.
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More importantly, why do you want to build a habit in the first place?
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Failure has a positive side. Here’s my story of how I wrote a book fir Kindle Direct Publishing and made only 1 cent from it last month.
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Is your day a string of interruptions? Is it like a sushi train of colourful things to fill up your time and never satisfy you?
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What if your lack of something is actually a gift? What if your lack of experience gives you the ability to look at a situation with fresh eyes?
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If you get to the end of the day and think: “what did I actually achieve?”, it maybe time for you to address the interruptions.
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Can you think of anything more difficult to sell than a dentist’s offer of root canal surgery? If you find it difficult to sell yourself then listen to this episode.
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Think of some small project you have to do. Your activity could involve something you need to know first, or something you need to do, or something you have to wait for. Know/do/wait can all be shortened.
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Productivity sometimes seems to be about getting lots of things done. No doubt, people who are productive can achieve many things. But there's another kind of "work", which can have a bigger impact ... even if you're not ploughing through a to do list.
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The master craftsman knows something that will help you get past impostor syndrome. And if you’re a perfectionist then you’re missing out on something that mastery has to offer.
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Before embarking on a new project be very clear about what’s driving everybody to be part of it.
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Perfectionism has its upsides. It's good to do things well, to want to pay attention to detail. It says you take pride in your work.
But perfectionism can also have its downsides. It can be a reason for beating yourself up, or for avoiding good work that you know you could do, and that you know you should do.
But how do you set aside perfectionism? Do you need to change your whole personality and way of doing things?
No. There's an easier way to manage perfectionism, and still be professional and get things done.
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Are you stuck doing things that you just have to do but don’t really enjoy? How do you turn those things into leisure? Yep; it can be done!
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Businesses exist to make a profit. However, "profit" isn't limited to a financial one. The profit is financial, and emotional. And it depends on happy customers who also want to make their own "profit" from using your service or product.
If you're feeling impostor syndrome about starting a business - as I did (with no business experience) - this episode will give you Business 101.
We don't dive into the financials or legal stuff. Just the high level - what is business all about?
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Is all multitasking bad? I don’t think so. Multitasking is doing two things at once…or several things at once. Actually, it’s better to call it switch tasking, as you can only concentrate on one thing at a time. But there is a case for some multitasking, I think.
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How good are you at making decisions? If you have a finite number of decisions you can make in a day what kinds of things should you focus on? Here’s how you can get better at daily decision making.
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Feeling discouraged? Have you started learning something which you thought would be very useful, but then you've given up?
Are you chasing pleasant things, but really procrastinating?
The love ladder will help you. A lot!
What is the love ladder? It's a hierarchy of loves, of reasons (if you like) for taking action. The love ladder has three rungs.
- Things that are merely useful for something else, such as bitter medicine.
- Things that are desirable in themselves. They're pleasant (and may also be useful)
- Things that are fitting for you. They make you be who you're meant to be.
Listen to the episode as I share some examples and tell you how these can help you when impostor syndrome is holding you back.
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"I'll never teach my children to drive."
That’s what I always said.
But somehow I did, and will be starting to teach our fourth child in a couple of months.
120 hours of supervised driving before they can do the test to get their license. 💯 +20
As I’m teaching them how to drive, they’re teaching me how to teach. 👨🏫
Lots of storytelling, that has nothing to do with driving. 👨🏼👧🚙
They learn a lot about their dad, the love and sacrifices their mother has done for them.
They learn a lot about business.
They learn a lot about habits that may have nothing to do with driving.
They learn to drive in a way that will stay with them for life.
And I learn to correct them in a way that builds them up. I can’t crush them.
And I can’t rush them.
They need to learn step by step, with gentleness, kindness and learning lots of processes and habits as they do.
One day, they’re going to have to drive without me beside them.
Drive cars…and drive their way in life.
And if all goes well, they live happily ever after.
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Do you have big hopes and dreams but you feel like giving up even before you start. You don’t know what your next step should be in the mountain peak is shrouded in fog.
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Do you look at job ads and think: "I don't have all of those skills"? Do you find job interviews hard?
What about if you're running a business and trying to talk to a prospect about a service you're offering?
You probably focus on your skills and experience, and your work ethic. All very important, but you may be making it difficult for yourself and for the person you're trying to sell your services to.
Here's a different approach...especially if you feel like an impostor.
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Impostor syndrome isn't just about feeling that you're about to be found out as a fraud. It's also got some more subtle symptoms.
Some of them are:
- dismissing all compliments
- spending time on low-value tasks
- agonising over unimportant decisions
- negative self talk (beating yourself up can be your favourite pastime)
- giving up before you start
Being able to identify the symptoms is the first step to treating them. The subtle symptoms are very sneaky, and sneakiness hates being exposed to the light. So, let's shine some light on them, shall we?
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"You see, I'm a perfectionist." Have you heard that one before?
I created this podcast with minimal ambitions, so as to fight the perfectionist monster.
I started with no special microphone.
- No editing
- No guests
- No commitment to regular episodes
- And not even any plans to build an audience.
I literally just hit record.
Two years and 140 episodes later, I've now got some assets - the episodes - which can be used to share with an audience across different podcast platforms.
There's a lot I could enhance - the podcast image. Create an email list to alert people as new episodes come out. Maybe associate episodes with chapters in a book I'm writing.
But none of that would have happened if I'd started with thinking it has to be perfect.
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When you feel overwhelmed - too many things going around your head - you can take some simple, practical steps to clear those out of the way permanently.
Ask yourself a few questions:
- What’s the task?
- Why does it need to be done?
- Why does it need to be done by you?
- What’s the outcome? Focus on the benefits - immediate ones and long term.
- What’s the process?
- Can you automate this?
- Is there an app that can do this?
- If you were to teach someone else to do this, what would they need to know?
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Here’s how to get things out of your head, which will reduce your stress and actually be an act of generosity to others.
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It’s raining, and I’m recording this episode in less than ideal conditions as I walk to get my morning coffee. That combination of problems is what you’re going to help me solve today.
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If you’re spending too much time doing research; learning and preparation,there’s a very small and simple switch you can make, so that procrastination doesn’t take over your life.
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How do you figure out whether you should try something new? What questions should you ask before you decide to do something that is outside of your normal daily life and set of skills?
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When you jump in with the wrong solution it could be that you are treating the wrong symptoms. In this episode I’ll show you how a technical solution was quite by chance actually addressing and emotional problems that people had.
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Maria and Angela have opened a coffee shop. Day one is busy, exciting, but then a little disaster happens. This episode helps you think about how you handle little setbacks.
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It’s tempting to want to do more research to learn everything you can before you actually go ahead and implement.
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Your peers are not your audience it’s not your friends your family and you don’t need to worry about trolls. They are not your audience.
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If you feel like an impostor, you probably don't trust yourself to do a good job. So, that makes you not want to make big promises. Here's why I think it's a good idea to make promises that are going to stretch you ... even if you have self doubt.
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“That’s a great idea!”, we say. And then we don’t follow it. Here are two reasons we ignore good advice, and what to do about it.
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Three quarters of the problem of feeling like an impostor is that you focus in on yourself. “My work isn’t good enough!” “I’m not good enough!” There’s a simple shortcut to stop that line of thinking.
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Three approaches to taking on projects and plans.
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Are you in the state of transition? Are you very frustrated? This episode should help.
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Before you feel the rejection of your service or your offer, make sure your client feels the empathy pouring from you. Here are some practical examples of how you can help your clients understand that you know what they're going through.
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“Who am I to be giving this advice?” You’re actually very qualified…even if you feel like an impostor.
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This is key to bouncing past the failures and moving towards success.
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Focusing on which tool you should use may be a sign of impostor syndrome.
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Is a very simple way to radically improve your productivity…without working harder or longer at all.
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I just bought a car, and while the car itself is good for my family, the customer experience was less than optimal. Here are some lessons you can apply to your own friction points.
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You’ve never done it before? Think of how ducklings jump into the pond for the first time, or how a family of ducks crossed the road.
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Stop saying that you’re lazy just because you procrastinate. It may not be laziness at all.
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Knowing how you react to things can be a great advantage, especially when you take on something new.
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A “no” isn’t necessarily a rejection of you as a person. In this episode, I give some ideas on other ways of looking at rejection.
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Some jobs are just not worth you doing. It may be better for someone else to do them or maybe they don’t even need to be done at all. So, how do you get out of work you feel you shouldn’t be doing?
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When we look at the champions of the successful people we can easily get discouraged. But that’s the wrong way to look at them.
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Some people are process people. They’re good at getting things done. And some people are people people. Here’s how to combine the two if you’re not so strong at one of them.
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We just bought some blinds for our main bedroom. But we didn’t really buy blinds we bought the outcome that blinds give us.
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Money alone isn’t enough motivation for many people. Then the emotional drivers that lead us in business are also not enough to turn the hobby into a business. Welcome to the value quadrant.
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If you have to learn Some new technical skill what when can you get from it 60 seconds after you have learnt that skill?
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How do you spend less time doing the pottering around that the drudge work, that draining work that you still have to do that you can’t outsource but you also can’t get away with not doing?
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It’s so easy to declare defeat before we even begin the game. But we’re never really starting from nothing. Do you have plenty of little life experiences that we are bringing to the table.
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Sometimes you need to hear the doctor tell you: “ you’ve got nothing to worry about.”
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Before you take on something new, it’s worth asking two questions: what’s the effort involved? And what the impact?
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Do you ever find yourself saying: “I’m bad this thing, but I need to be really good at it, in order to get this result”? Here’s a different approach to this barrier you’ve made for yourself.
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Are you afraid of being laughed at? This seems to be a bigger fear than simply the fear of failure itself.
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When you ignore advice which you think is perfectly reasonable, it's probably impostor syndrome. Here are two very unorthodox approaches to managing that inner impostor. One way is to look beyond the presenting symptom, and find out what that inner resistance really is. This requires you to look beyond the obvious reasonable next step that you should take, and instead to ask yourself what's holding you back. Approach #2 is very different. It's about recognising that you are not your audience, and your own judgment about how good (or how bad) you are isn't all that important.
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Do you ever find it hard to say "no" to someone? Sometimes we take on tasks, agree to do things that are really only because we were afraid to say "no. This is not my field of expertise." That can lead to resentment, or to not getting paid properly. Because you didn't say "no" when you should have.
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There are four elements which work to build your confidence as you create and sell your services to the right buyers. This is the confidence cycle.
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“If a thong’s worth doing, it’s worth doing badly.” - G K Chesterton when you making a start, it’s so helpful to be grateful for small victories.
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Federer is more than just a lesson learned. In fact, I recommend that you build failure in to part of your business and your life.
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Using a simple example of making sausages here is a framework that will help you to give yourself permission to make and sell your services.
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If you want to influence others you need to have something deep within you that is a gift that you’re able to share.
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Do you feel guilty asking for money do you feel bad asking for the sale do you feel like you are overstepping the boundaries? This analogy of a sausage factory should help you through this.
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When you’re growing something, you don’t notice the progress from day to day. But that can be where the real change happens. That’s the power of tiny habits.
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Are you looking on your business journey the way you looked on your childhood achievements? Are you not ready to be the adult in the business yet?
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You might call it a lack of organisation you might think it’s laziness. Procrastination, maybe. That urge not to complete your best work. But it’s not laziness, is it? It’s fear. The fear that you are not good enough. The fear of rejection.
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Here are two ways where companies or even your own clients will happily pay you to fail.
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Do you ever feel like your time and effort have been wasted? You can easily leverage your activities by building in feedback loops. And that feedback isn’t just from other people and it’s not just about lessons that you learnt from your failures.
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You think you're starting from first base? You're not. Even when you start with a blank page, or a project that you haven't started, you're still not starting from zero. I've just started a YouTube channel about impostor syndrome with no subscribers, no videos and no views. But I'm not starting from zero at all. In this episode, I share with you the beginning of my journey, and how I create my own imaginary goalposts to make it feel like I've already made progress. You can subscribe to the channel here.
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I wanted to boil an egg, but I accidentally cracked it. #Failure No, it's not just failure. And it's not merely a lesson about what I shouldn't do next time. It's an opportunity. Here and now. That egg isn't lost. I just can't boil it. But I can still use it.
Taking the wrong turn Maybe you head down the wrong street. You take the wrong turn. You choose a direction that is a total flop. Think again. In this episode, I share a new way to think of your "failures".
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Are you a visionary sort of person? Are you more focused on the details? Are you an eagle? Or more like the caterpillar? We need both in the world, but if you find that you have strengths in one area, and aren't so strong in the other, take heart! There is a simple way to get things happening. You can make your year be just 12 weeks long. The book "The 12 Week Year" recommends having three principles and five disciplines to get you there. The principles:
Accountability Commitment Greatness in the Moment
And the five disciplines - each a part of a chain - are:
Vision Planning Process control Measurement Time use
Listen to this episode, and if you're interested in taking it further, I highly recommend The 12 Week Year to help you implement your great plans.
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Undermining yourself doesn’t have to come in the form of beating yourself up and putting yourself down in a really nasty way sometimes self sabotage can be much more subtle.
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If you’re finding “just do it!” is ineffective advice, here’s a totally different approach.
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How do you reduce your anxiety when it comes to writing proposals and how do you stop imposter syndrome from undermining your pricing and your ability to win the gig?
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How do you know when it’s time to stop doing something in your business? Even if it’s something important and valuable when is it time for you to hand that off to somebody else rather than a do it yourself?
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Does your day feel like it's been hijacked? Are you fighting interruptions, distractions, procrastination? In this episode, I've got a very different take on how to approach productivity. I don't speak about time blocking, or working longer hours. In fact, being productive is less about getting things done and more about clearing your head. Decluttering your head is a good way to manage that feeling that your day has been wasted and unproductive.
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Does procrastination hold you back from doing things you know you have to do? Here’s an approach which might help you break through that.
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So many ideas come at us. Suggestions, tasks, requests. They all need time, AND the skills required to execute them. And in most cases, they also need tools. How can you be more productive? This isn't about tools or systems or hustling your way to being productive. It's not even about prioritising things. My approach includes a bit of those things, but really, it's about focusing on outcomes, and being self-aware when you find yourself self sabotaging. The emotional energy factor is huge. Without that internal driver, you can drift, and you're not here on this planet to be a drifter, are you? Think of those ideas/suggestions/tasks as ingredients for your restaurant kitchen. You're the chef, and you don't need so many new ideas or tasks or even skills. You just need enough of them (time, skills, tools) to make up your next new creation.
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When I found myself suddenly thrown into a small cleaning job here’s how I dealt with imposter syndrome.
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When something goes unusually wrong, Know that that is unusual.
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I’m seeing today on a family holiday the impact of some efforts that I made months ago; things which I thought at the time had completely failed.
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If a thing’s worth doing, it’s worth doing badly (at least at first).
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Although the roadmap metaphor is very popular these days, I much prefer the GPS as a way of knowing where you are on your journey.
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Are you not achieving some goal because you don’t have the right tools? Or maybe you think you don’t have enough of the skills you need. Well perhaps you have the skills you need perhaps you don’t need those tools and perhaps the change to make is in your attitude.
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People don’t want t to buy your skills, so I think it’s best big to try to sell them. People are after an outcome.
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How do you manage when things are just not working?
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If you feel you’re spinning your wheels it may be because you are feeling some conflict within you.
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I just got monetised on YouTube. But to get there, I had to acquire 1000 subscribers. I’m not good at goal setting so here’s how I kept on track.
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If you’re building stuff that nobody is buying or even seeing then stop building more stuff. Instead, Start a dialogue to find out exactly what problem it is that you’re solving and for whom.
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So, your sales calls are not ending in sales. You "just" wish you knew how to close those deals. What if you don't have a problem with closing, but with marketing? Is it possible that you're not talking to the right people? Learn more from this podcast episode or from this blog post.
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How can you focus on the person who is listening to your message how do you look past the mechanism, the channel through which your message is being delivered?
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Avoiding shame and embarrassment: this is a big motivator for people. Nobody wants to be put down or caught out, or look like a fool.
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Being a high achiever seems to be rocket fuel. But perfectionism seems to be the brakes. Can the two work together in the same person?
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Get used to hearing “no”. And get used to saying “no”.
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Are you feeling drained of energy? Is procrastination holding you back? Are you feeling a conflict within yourself that is stopping you moving ahead in your business and in your life?
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A friend tried to persuade me not to buy a latte every morning. He suggested I could get a coffee machine, or maybe save the money for something else. Here’s my answer.
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People don't hire you because of what you do. They hire you because of what it does for them. What problem or quandary are you solving for them? If you design websites for barbers, what do the barbers want? A pretty website? A shop full of bald men who don't need a haircut? No. The aim of the website may be to get the right kind of traffic to their shop. Knowing what the aim of the service is, why your clients are buying, is much more important than speaking about what you do.
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When I saw a Spanish street merchant in Madrid engaging a group of Japanese tourists, it taught me a powerful lesson in marketing and selling.
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No new tools no new software no new systems before you go and invest in some new digital marketing platform, what can you build with what you already have?
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If you’re a dancing instructor how are you going to measure success? Better dancers! That’s how! Not sales of dancing courses.
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A scarcity mindset completely drain you of energy. It can put the focus all back on yourself all focus within and choke you. Here are three ways that you can manage those feelings of scarcity better.
Check my Patreon page. https://www.patreon.com/anthonyenglish
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“You’re going to have to make some videos”. That’s what I told my new client. “But I’m nervous!” she told me. “Good!” I said, but not for the usual reason of nerves giving you energy or focus.
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How to create proposals that are:
Quick to put together
Get a fast response
Don’t require complex templates
Double your chances of winning the deal
And don’t leave wondering if you charged too little (or too much)
Want to find out more? Go to anthonyenglish.com.au/services
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Are you finding it hard to stand out in a sea of sameness? Here’s one simple step you can take quickly to make yourself more memorable.
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Here’s why marketing is something you feel you have to do (and not something you want to do). Marketing is about getting enough of the right kind of leads. Part of the challenge is finding those people (or them finding you). If you have a service that is valuable, you need to find the people who see that it really is valuable to them.
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Are you focused too much on the tools you’re using, rather than on the message you’re bringing to your audience? Here's how to stop focusing on the tools - or on how you sound or look.
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Are you sick of training but not getting any time on the field? How many skills do you need to learn before you start executing? And how do you go about it, without someone barking at you: "Just do it!"? This episode will tell you how.
Photo by Element5 Digital on Unsplash
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As I record this, it’s early morning here, and the sun is rising. In fact, whether I’m up and about or not, the sun is going to rise anyway. There’s an advantage in tapping into events that are going to happen anyway. In this episode, I mention my YouTube channel. You can watch my videos here.
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Are you too broad? Are the messages you speak too high-level? People relate to specifics. Concrete examples.
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In your mind, public speaking may be daunting. Or recording a podcast. Or writing. Or doing videos. There’s a simple way to fix this and it’s not by my telling you “just do it!”
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So easy to look for an instant results to learn that language to know how to cook to learn that skill to make those sales to look for the wrong kind of instant results. Far better to go from “I could never” to “I’ve done it but it didn’t really work” to “celebrate” and then to look back and say that was no big deal.
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Sometimes you just need to shut the door on something that you once thought was a great idea.
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After a few weeks without publishing a podcast, I have a decent excuse. No, it's not COVID-19. It's YouTube. I got distracted by achieving my 15 minutes of fame on my YouTube channel. I had a video get 3000 views, and then another one which got 150,000 views. This forced me to take YouTube more seriously, and to revisit my channel. I found that my topics were broadly under four categories:
technical how-to videos pricing, marketing and business model productivity mindset and motivation
What I discovered was that all of these ended up falling under the broad category of confidence. That's a theme that I'm developing more, particularly around where people lose energy or fall short of courage. Listen to the episode and if you want to, have a look at my YouTube channel.
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Are you measuring what really matters are you keeping track of the things that really count or are you getting distracted by indicators that don’t really reflect the situation?
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What if you could turn your disappointments back into something productive? What if you could redirect all that energy you spend beating yourself up, and instead turn it into building yourself up?
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Nine months ago, I recorded a short video for my YouTube channel. It had nearly zero views. The same video - on How to create a Zoom meeting using Google calendar, has been viewed 3,150 times. My YouTube channel is currently getting 3000 views a day. I say this, not to boast, but to show that sometimes you have to plant a seed and have no idea if it will bear fruit, or when that might happen. The world has now had its rugged pulled out from under it, and we have no option but to adjust our footing. That may mean taking a jump in a direction that we never thought we would. It could mean revamping your business model, or delivering in a way that you never would have done before. What are you doing now that you thought you'd never be able to do?
(Need some help with mapping out your business model? Book a call with me.)
Credit: Photo by Sushobhan Badhai on Unsplash
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As we navigate the first few weeks of (re-)building our businesses and getting used to most people staying home, it's a chance for developing some habits. On our group call today, we spoke about how to build some new habits. What we can learn from a lime tree that has just been transplanted. How you might learn a new skill, such as learning to cook better. 11:00 What can you learn from the transplant of a lime tree 22:30 The power of checklists (even if you're not a checklist person!) 28:20 How boiling an egg can help you build processes 33:10 The value of doing something badly 34:30 How to assess risk and opportunities in your business 38:35 The impact of procrastination 40:30 "I could never do ... " 45:40 Why confidence is not a great measure of how you're doing 46:01 How I got confident on video in 10 minutes 48:08 How video confidence helped me with writing confidence 49:10 Why I don't measure success by the number of views or comments I get 55:00 Switching from "I can't cook" to becoming a more creative cook 59:30 Atomic Habits by James Clear - working example
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My 9-year-old daughter and I had to clean up the rumpus room (the children's recreation room). Rather than doing it myself, or nagging my daughter, or leaving it undone, I found a better way of doing it by breaking it down into tiny steps. I think this is a valuable approach, especially for us now as a society, because we're seeing the importance of daily habits. Another teachable moment I had was with another daughter - she's 12. She transplanted a lime tree on the weekend. I thought of this as a metaphor for what's happening to us. Transplanting can put a lot of stress on a tree. A bit like what's just happened to us all. We hope the tree will do well, but most of the improvement will be barely noticeable. In fact, most of the work is going to happen under the ground. Just like us. Pulling a single leaf off the tree won't make much difference. A bit like a little habit that we miss for a day. Or a sharp word that gets said. Each time it happens, it's pulling off just one leaf. No big deal, until so many leaves get pulled off that the tree starts to fight just to survive. So, too, we don't see the improvements of tiny, daily improvements. Little things. 😀 a smile. ✅ a refusal to stress about something we can't control. 📆 an appointment kept, even with ourselves. ⏳ a 15-minute "no-procrastination" date with yourself.
Step by step. Under the ground. Miss a day? That's just one leaf. It doesn't kill the whole tree. Limes are on the way.
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Everything looked like it was on the up-and-up, and now this! Just when you thought business was picking up, everything seems lost. Everything is not lost. You still have your:
relationships skills insights versatility
And you know how to solve problems. There are a lot of problems out there right now.
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We got a free coaching group together to help us communicate through COVID-19. We talked about how we're managing in the Coronavirus situation. Two from Arizona, one from New Jersey who is in lockdown, and myself from Sydney. People are wondering how we keep coaching through COVID-19, and connecting when the Coronavirus is looming over us. Coaching and connecting are still possible! Watch the group discussion yourself. We shared some ideas on how to get through this, and particularly looked at ways of serving others while keeping ourselves safe and not endangering others. If you want to watch the conversation on YouTube, here it is: https://youtu.be/1FGuHi8QjZY And if you want to follow the podcast, make sure you subscribe.
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When you're afraid, it's so easy to shut down, isn't it? To turn in on yourself. But in the darkness, you can also get to see the essential things. What to work on, who you should get in touch with. Here's an opportunity for a little spring cleaning.
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You feel frustrated and yet oddly energetic. You feel tired and stressed, and yet there are some ideas within you that won’t go away. Here’s how to turn that energy into something fruitful.
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A 10 minute call to a bank, and Chana Miller👸🏻 cut her credit card interest by 4%. How are you spending your time working from home? I chatted with Chana about: 👨👩👧👧 working from home with children around 🥵 (not) keeping a schedule 🐣 the benefit of big wins from small efforts 📝 creating content, such as videos and writing articles 😃 how to keep positive during this lockdown time
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With all the anxiety and fear and speculation happening at the moment, perhaps you are in a state of lockdown. Many others are. That's for sure. But after the initial panic and fear, there's a sense of: "it is what it is!" and maybe even a feeling of relief. Here's why.
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Your usual path is blocked, so you need to find an alternative solution. This could apply to you, or it could apply to your clients. Here’s how to troubleshoot finding an alternative solution. It’s a series of questions that you ask yourself / your clients. Read the full blog post. I also cover topics related to running your business on my YouTube channel.
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The cocktail of stress: children at home from school. Coronavirus fears. And money seems to be disappearing with lots of uncertainty ahead. I can't solve all of this for you, but I can give a couple of recommendations:
Focus on what you can control. (A lot of things are out of your hands) Be patient (especially at home). I dive into details in the episode.
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Are you finding something hard? Overwhelming? Drains you of energy? If it's something you have to do regularly, and you have no one else that will do it for you, here's my advice: start sloppily. You see, if you do this task, even though you do it poorly, you'll be glad you did it. It will be out of the way. And then you can document how you do it. In other words, build a process. From there, you can do it again, but this time, time how long it takes. You might be pleasantly surprised. And then you can do it again, tweaking your process. I did exactly this with a couple of jobs which I knew I had to do, but which I found a little overwhelming. Not only did I get the tasks done quickly, but in one case I actually grew to enjoy the task!
Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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Do you have clients who don't value you? Finding clients who do value you, clients who energise you, means that you can keep them longer term. You're happy to hold onto them. And you can build your business on them. Your clients are not your enemy. You shouldn't be in conflict with them. Once you see that you and your clients are working together to build a better tomorrow for them, it can touch every part of your business:
pricing, because you're going to aim to keep clients long term marketing, because you're naturally going to attract clients who share in your vision sales, delivery, even how they pay you, because you will be working with people who value you.
Bad clients? The wrong leads? Look to the kind of clients that you're wanting to work with. Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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How do you keep cheerful and not lose courage? One practice I recommend is booking a weekly appointment with yourself for 15 minutes, where you get to do a quick assessment of how your business (or career or life) are doing. Action: book an appointment with yourself now. (I do mine at 9 am on Fridays).
What did I get done this week? What went according to plan? What could I have done better? What lessons have I learned from that? How has this last week helped me build a legacy that others will appreciate? What do I think the long-term effect of this week is? How do I feel about this week? Am I happy? Am I really optimistic about the future of this business? Am I pessimistic?
Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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It doesn’t take 6 weeks to build a habit. You can build a new habit in one minute. Here’s how I do it.
Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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How to price your services confidently and choose the clients you work with. This is for people who may have:
Little or no experience selling themselves
Don’t like talking about money
Feel like pricing is out of their control
This is the audio from a free webinar / masterclass I gave. You can watch the masterclass, go to this video on YouTube.
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If you get anxious or uptight about how you manage sales, take this lesson to heart: focus on what you can control. In fact, this is a good lesson for working on your pricing, your sales conversation, your posting on LinkedIn, and your life.
"What can I control?" (It may be more than you think!) "What is out of my hands?" (Don't waste time on it.) "Of the things that I can control, what is important, and what can I do right now to help me get there?"
Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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So, you need to weed your garden [or your business] but you don't know where to start. It's all so overwhelming! This little story of my experience doing some weeding in our church garden this morning taught me some powerful lessons for business.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients. Want to find out more? Go to anthonyenglish.com.au Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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A coach of mine shared with me a simple process for working out exactly where to focus your time. Here's how it works:
You set your big goal, for say, 90 days from now Make sure that goal is relatable to you, ideally you'd be emotionally invested in it. (Not just a financial goal). Then you play: "If only ... " And work backwards from the end goal.
For instance Big goal: a stable coaching business. If I can only get a waitlist of clients, then I can have a stable coaching business. If I can only get a full calendar, then I can have a waitlist of clients. If I can only make enough sales, then I'll have a full calendar. If I can only get on enough calls with the right kind of leads, then I'll make enough sales. If I can only qualify the leads well, then I can get on enough calls with the right kind of leads. If only I can find a good way to nurture leads, then I'll qualify the leads well. If only I can market effectively, then I can find a good way to nurture leads. If only I choose a specific market niche, then I can market effectively.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients. Want to find out more? Go to anthonyenglish.com.au Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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Feeling a bit blah? Like you really don't want to look another minute at that project that you keep putting off? There's a simple breakthrough you can use, without being so lucky as to abandon the whole project. It's about creating a small win for yourself in another area, to give you some momentum.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients. Want to find out more? Go to anthonyenglish.com.au
Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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If you need more clients, why worry about your pricing? At this stage, you might not have a clue what to charge, and - let's face it - any money coming in the door is good, right? Actually, when you are clear about how your price relates to the transformation you're bringing your clients, a lot of things change:
you are more confident about which clients to talk to (and which ones to turn away) you sell at higher prices you don't discount your services
In short, when you price confidently, you take control of your pricing, rather than have it be dictated by market rates, what your peers are charging, or something else that is out of your control.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients. Want to find out more? Go to anthonyenglish.com.au
Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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Does anyone come to you to ask for your opinion? Do they want to pick your brain? Do you ask others for a quick opinion, something which will shortcut their journey and give them the insight they need to break through some barriers? This "pick my brain" service could be a subscription service, which would make it easy for you (or for them) to get access to an expert on speed dial.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients. Want to find out more? Go to anthonyenglish.com.au Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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Do you ever feel that you don’t want to ask for permission? That you don’t want to ask for the sale? That you’re not good enough?
In this episode of the Impostor Syndrome podcast, I show you how to ask for something without forcing yourself.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients.
Want to find out more? Go to anthonyenglish.com.au
Would you like my personal coaching to help you manage impostor syndrome, and price confidently?
Book a call with me to find out about my services.
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When you design products, such as eBooks or courses, for your business, they should fit in with your big strategy for your business.
Otherwise, they can be distractions from your grand plan.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients.
Want to find out more? Go to anthonyenglish.com.au
Would you like my personal coaching to help you manage impostor syndrome, and price confidently?
Book a call with me to find out about my services.
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This episode was recorded in a busy shopping mall. It’s a way of me pulling back the curtain on my life and my world, but without sharing intimate details about myself if I don’t want to.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients.
Want to find out more? Go to anthonyenglish.com.au
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If you were to ask your grandmother what to do in your business, she would have told you this: finish the little things.
Finish what you start.
I’ll add to that advice: start small tasks, and carry them through to the end, but make sure they fit in with your grand plan for your business.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients.
Want to find out more? Go to anthonyenglish.com.au
Would you like my personal coaching to help you manage impostor syndrome, and price confidently?
Book a call with me to find out about my services.
Send in a voice message: https://anchor.fm/impostor-syndrome-aus/message
For professional service providers, the sale happens in a conversation, How do you keep that dialogue open, so that the conversation doesn’t shut down?
If your delivery is one-on-one, how do you arrange for your sale to be just as much a dialogue? How do you make your marketing be more of a dialogue and less of a monologue, less of an announcement or speaking AT people?
The example in this episode about Cinderella and the Fairy Godmother is covered in this LinkedIn post.
I'm Anthony English, and I help Rachels to price confidently, so they get to choose their clients.
Want to find out more? Go to anthonyenglish.com.au
Would you like my personal coaching to help you manage impostor syndrome, and price confidently?
Book a call with me to find out about my services.
Send in a voice message: https://anchor.fm/impostor-syndrome-aus/message
There are really three characters in a business, vying for control. And this applies, even if you’re a solopreneur. The three characters are the entrepreneur, the technician and the manager. These three characters are taken from the book The E-Myth (Revisited) by Michael E. Berger.
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Are you overdelivering your service and undercharging for it? Are you like the cakemaker who is making a very bespoke birthday cake but only charging as if it were just another cupcake? There are three business models you could use here:
high-touch services, at high prices ("the birthday cake") low-touch services, at low prices ("the cupcake") a combination of the two.
If you're doing the combination, it pays to streamline your processes, so that you don't get sidetracked doing the low-value "busy" work.
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Build on existing habits. That's the key to improving things long-term for you and your business.
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Are you relying too much on luck in your business? Are you giving too much emphasis to fear? What if your business relied less on a lucky break, and more on being faithful each day to your processes?
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You may be doing sacrifices now, in the hope of some payoff in the long term. What if your payoff were to happen now? What if you were to get the emotional and financial payoff for your business now, rather than project it some time into the future?
Are you working long hours? Do you have too many clients? (Yes, it really can happen.)
Is it time for you to change how you and your business work together? Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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When you don’t charge enough for your services, your clients probably won’t correct you. It’s not their job. It’s not their focus. In this episode, I speak about various ways of showing the client new data points, so that they see the value and pay accordingly.
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When you begin consulting, you may focus on deliverables. Doing the busy work. Hands-on work.
Then you can become more systematic about it. More process-driven. You can use this process for your own business and even sell the blueprint, the methodology to others. Think of a chef who writes a cookbook or creates a video series on how to cook.
The third, and highest, level of engagement, is strategy. This is where you get people to step back and ask: "why are we doing this? What direction are we headed?"
You can treat these three as three separate offerings, each valuable in itself, and priced accordingly.
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If you're overwhelmed, bored, short of energy, distracted or procrastinating, you need a microhabit.
What's that?
It's a tiny habit, a process that you know how to use consistently, so that at those times where you feel overwhelmed or distracted or bored, you don't have to think about it.
How do you develop a microhabit?
- Pick some tiny practice that will take you less than 60 seconds to do.
- Do it.
- Do it again, but this time, document the process.
- Do it again, but refine the documentation.
- Next time you do it, time it.
You now have not just a microhabit for the new habit you want to build. You also have a microhabit of how to build a process.
If you're making sales but not making sufficient money, get my 10 tips on how to fix it.
Connect with me, Anthony English, on LinkedIn.
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It's a common enough problem: when you get on the phone or meet a prospect in person, the sale generally happens. They convert from prospects into clients: a great conversion rate.
But still, you're not making enough money in your business.
This could be for any number of reasons. This podcast episode offers 10 ways to fix this high-conversion, low-revenue problem.
Get the 10 tips on how to beat this problem with high conversions and low revenue.
If you're making sales but not making sufficient money, get my 10 tips on how to fix it.
Connect with me, Anthony English, on LinkedIn.
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The surgeon with arthritis
Think of a surgeon - a highly experienced one - who now has arthritis. This surgeon can no longer hold a scalpel, but still has incredible knowledge and experience.
Is that still of value?
Of course it is!
So, too, if you were to charge for your services without actually delivering anything, that could be of immense value. It's applying your mind, your expertise, to a particular problem. You'd be charging for your diagnosis, and for the prescription, but not for implementing anything.
If you're making sales but not making sufficient money, get my 10 tips on how to fix it.
Connect with me, Anthony English, on LinkedIn.
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"Your daughter looks like you." "Oh really? I can't see it."
How is it that everyone else can see some similarities between a mother and her daughter, except the mother?
It's much the same thing with our skills. Because you're so good at what you do, because you're so experienced at your craft, you may not realise just how daunting and difficult it appears to others.
You're too close to it
You fail to see the real value you bring.
So, how do you get around that? By asking someone. An outsider. A client. A stranger.
"What difference did I make?"
"What did you expect to get from working with me?"
"What did you actually get?"
The answers may surprise and delight you.
If you're making sales but not making sufficient money, get my 10 tips on how to fix it.
Connect with me, Anthony English, on LinkedIn.
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Do you want to be successful? Then prepare to fail. You may think of your ideas, your projects, like they're airplanes. If a single one fails, it's a crash, a disaster. Instead of thinking like that, imagine if your ideas were doves in a cage. You let them out, and some of them will fly. But you will never know which ones will fly until you let them out of the cage. In this episode, I share some ways where you can prepare yourself for failure. If you're making sales but not making sufficient money, get my 10 tips on how to fix it. Connect with me, Anthony English, on LinkedIn. Would you like my personal coaching to help you manage impostor syndrome, and price confidently? Book a call with me to find out about my services.
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When you think of your competition, you may be thinking of your direct competitors.
But your competition may be very different. It could be an online course, or a Do-It-Yourself attitude.
The word competition comes from the Latin words: "cum-" (together) and "petere" (to strive).
So your competition is striving together, with you, to achieve a good safe outcome.
If you're making sales but not making sufficient money, get my 10 tips on how to fix it.
Connect with me, Anthony English, on LinkedIn.
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Two families I know had their homes almost burnt down in the fires this last weekend here south of Sydney.
They showed tremendous resolve and were both willing to face the consequences should the fires have actually destroyed their homes. This resolve can apply to other challenges in business and in life, drawing on your existing skills and talents.
Would you like my personal coaching to help you manage impostor syndrome, and price confidently?
Book a call with me to find out about my services.Connect with me, Anthony English, on LinkedIn.
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I was talking to a prospect about getting some coaching, and in the weeks we were talking, someone else approached her, offering to "10X" her business.
What did that even mean to her? The person making the offer may have assumed that "10X" to her meant exactly what "10X" meant to him.
I'd say that was a dangerous assumption.
After all, depending on what she understood about her own business and client base, and her market, she may have taken 10X to mean:
- 10 times the prices ("just add a zero at the end of every price")
- 10 times the number of clients
- 10 times the work (that sounds like fun!)
- 10 times the number of leads
- 10 times the revenue
- 10 times the tools she needs to purchase and master
- 10 times the amount of time she's putting into her business
- 10 times the conversion rate, so that prospects become clients much more easily
- 10 times the insomnia
- 10 times the profit
And if it is profit, what exactly does that mean?
If you find this podcast helpful, who do you know who might also like to listen to it?
If you're making sales but not making sufficient money, get my 10 tips on how to fix it.
Connect with me, Anthony English, on LinkedIn.
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“I don’t know what to write about”.
This is such a common problem for people who are experts in their field but unsure about how to communicate that to others.
What topics should you cover that haven’t already been covered by somebody else?
In episode two I share a success story from a client who almost wasn’t going to publish a LinkedIn post that did very well.
Connect with me, Anthony English, on LinkedIn.
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It's the little, annoying things that eat away at you, all day long.
- A broken door handle.
- Not enough of a spice when you're about to cook something.
- That voice in you that keeps telling you you're not good enough.
You can't completely silence that voice. But you can contain it.
Call it a little monster in your head, if you like. Well, the monster could bark at you, but at least he can be a monster on a chain. That way, you won't get bitten unless you choose to.
In episode 1 of The Impostor Syndrome Podcast, I share with you some simple strategies I use to help curb that impostor monster.
Connect with me, Anthony English, on LinkedIn.
Would you like my personal coaching to help you manage impostor syndrome, and price confidently?
Book a call with me to find out about my services.
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