If you are doing the PR and marketing for your organisation then you'll know things have changed. Just sending a few press releases is no longer enough.
In the 2020s organisations are developing direct “personal relationships" with customers, staff and communities. And they have to, because in a world with so much marketing, it's no longer enough to win people's minds with great products, you have to win their hearts as well.
Each week, I find examples from around the world of people building connections and find ways that anyone can apply the ideas.
More at: ThePublicRelationsPodcast.com
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