Marketplace MBA: Recent Episodes
Robyn Johnson
Welcome to Marketplace MBA with Robyn Johnson. Where we help you control your Product Launch and Presence on Amazon. Robyn is a trusted Amazon consultant and long time seller who is known for her no-fluff advice to help you be more profitable on Amazon.
Understanding search engine optimization is critical to the success of any online business, but SEO strategies and techniques on Amazon can be significantly different from those commonly used for Google and other online platforms and marketplaces. That’s why it’s important to educate yourself on the various terms and strategies used to optimize your Amazon listings.
On today’s episode of Marketplace MBA, I’m going to share some of the basic and advanced terms and strategies used across the Amazon platform and explain how understanding these terms can significantly increase your success.
“Selling on Amazon can be a little mysterious.” - Robyn Johnson
Today on Marketplace MBA:
- Amazon fulfillment methods
- What LTL means and how it can help you save money
- How to make your products Prime eligible
- When to consider using Seller Fulfilled Prime
- What is the “Buy Box” and why it’s important
- How the Best Selling Rank plays a role in how your product listing is positioned on Amazon
- Avoiding rank manipulation
- What is the Unit Session Percentage
- The connection between the M-SKU and the ASIN
- Why it’s important to keep your M-SKU numbers consistent across multiple platforms
- What is the FN-SKU
- What it means to co-mingle your items and why we don’t recommend it
How to Increase Your Buy Box Percentage:
- Become an FBA seller
- Evaluate your metrics
- Evaluate your pricing compared to the lowest seller
Request Your Custom Amazon Blueprint!
Amazon can be a frustrating and confusing place to navigate without a guide. Robyn is passionate about helping small business owners and brand owners become successful on the Amazon platform. If you’re ready to learn how to navigate the Amazon platform and build a successful business, visit MarketplaceMBA.com and click the Start Now button to request your customized blueprint on how to launch your products on Amazon.
Subscribe, Rate, Share, Succeed
Thank you for listening to this week’s episode of Marketplace MBA. If you enjoyed this episode, head over to iTunes to subscribe to the show and leave your honest review. If you’ve found the information helpful for your business, please share it with your friends so we can help other amazing entrepreneurs and brand owners find success in their Amazon business.
Many new and established brands struggle with MAP pricing. Having a firm grasp on how to handle the minimum advertised pricing situation when you start allowing sellers to sell your products on Amazon is often easier - and less expensive - in the long run.
But how do you control the pricing of your products when you’re working with third-party sellers?
On today’s episode, I want to share some insight on how new and established brands can position themselves on Amazon while reducing the risk of sellers engaging in price wars.
“Distribution is the only way to control price on Amazon.” - Robyn Johnson
Today on Marketplace MBA:
- The potential effects of allowing too many sellers onto a listing
- The importance of controlling who sells your items on Amazon
- How to control the pricing of your products on Amazon
- The benefits of using 3rd party sellers
- Evaluating the overarching goals for your brand and ensuring your 3rd party sellers can meet those goals
- The importance of developing and enforcing MAP policies and Authorized Seller policies
5 Rules of Maintaining MAP Policies:
- Have a clear policy and make it easy for people to know what it is.
- Enforce the policies.
- Limit the number of third-party sellers you work with.
- Ensure your sellers are generating demand for your product.
- Vet new sellers carefully.
Request Your Custom Amazon Blueprint!
Amazon can be a frustrating and confusing place to navigate without a guide. Robyn is passionate about helping small business owners and brand owners become successful on the Amazon platform. If you’re ready to learn how to navigate the Amazon platform and build a successful business, visit MarketplaceMBA.com and click the Start Now button to request your customized blueprint on how to launch your products on Amazon.
Subscribe, Rate, Share, Succeed
Thank you for listening to this week’s episode of Marketplace MBA. If you enjoyed this episode, head over to iTunes to subscribe to the show and leave your honest review. If you’ve found the information helpful for your business, please share it with your friends so we can help other amazing entrepreneurs and brand owners find success in their Amazon business.