Social Media for Mompreneurs - Instagram Strategy, Instagram Branding, Creative Copy & Content: Recent Episodes
Allison Scholes - Podcasting, Instagram Clarity, Instagram Coach, Photographer, Entrepreneurship, Social Media, Personal Branding, Visual Branding, Brand Identity, Content Creation, Content Planning
Hey. I'm Allison Scholes. My mission is to help mompreneurs scale their Instagram in an authentic, easy, simple and fun way.
I believe Instagram should be exciting, not daunting! I am here to help you streamline your Instagram growth, branding, marketing, caption creation, story strategy and more.
In this Podcast, you will find creative copy and content tips, hacks for hashtags, sales, audience growth, the allusive algorithm, and expert guests who will help us blow up the gram. Find exciting Instagram coaching episodes, branding strategies, copy hacks and more.
It's time to streamline the gram and show up as your most authentic you!
Connect with me: allison@bossladyinsweatpants.com Learn more: www.bossladyinsweatpants.com Work with me: https://bossladyinsweatpants.com/instagram-success-method/
The Boss Lady in Sweatpants Show is taking a break! Listen in to my calling from God and what's in store for me next!
www.bossladyinsweatpants.com
Today, you are going to reimagine what’s possible in your life and career, thanks to my guest, Hilary DeCesare. She’s an international business coach and bestselling author, and I’m excited to learn more from her.
In this episode you'll discover:
- how to remove yourself for the autopilot rut
- the 3HQ method for business and life success
- what does your higher self mean
- the 4-step Tune In process
Connect with Hilary at:
https://www.facebook.com/TheReLaunchCohttps://www.linkedin.com/in/hilarydecesare/https://www.instagram.com/therelaunchco/ Connect with your host, Allison:www.bossladyinsweatpants.com
The enemy is clever by planting lies in our head and on our hearts.
How do we hold on to truth? It's through Scripture.
God's word is truth!
Listen to today's motivational message and I hope it encourages to dig into scripture this week!
This has been on my heart for the last two days...
With everything happening in Israel, it's easy to succumb to fear and feel hopeless.
What can you possibly do to help?
You may not be able to be boots on the ground to help, or even offer financial support (because you may not know which charities to trust), but you can be a warrior... a PRAYER WARRIOR.
Don't underestimate prayer. This world needs more prayer warriors, but you may not know how to start because the enemy has captured your hope and you're in a state of fear.
This is why, starting today, I'm launching an early black Friday deal on the Ignite Your Light journal.
Snag it in the next 7 days at 40% off plus free shipping (US only.)
If you are struggling with everything that is going on, here's how I would work through the prayer journal...
Start with the Anxiety season -- then move on to the Trust season -- then the Rest season -- followed by the Growth season -- then end with the Joy season.
In the next 60 days, ignite your Light, reclaim your Hope and Faith, create a prayerful-positive mindset, make real change, and shine bright for the whole world to see!!
https://bossladyinsweatpants.com/ignite-your-light/
Discount is automatically applied at checkout. No codes needed.
Life can be unpredictable. None of us knows for sure what will come our way. Even the best laid plans or intentions, life always has curveballs...but God is good.
In this episode, I encourage you to give your burdens to God and trust his plan. Listen for the verse of the week and the challenge of the week.
I also encourage you to grab the Ignite Your Light Journal - a prayer journal to help you stay encouraged and anchored in your faith during the different seasons of life.
https://bossladyinsweatpants.com/ignite-your-light/
Whether you love Reels or hate them, this is a must listen to episode. If you want to create effective Instagram reels for your business, Mandy Emerson is the go-to expert.
Mandy is a social media strategist helping female entrepreneurs grow their business using social media, especially Instagram. Today, she shares:
- The purpose of reels and why you should create Reels
- What keeps viewers watching reels all the way through
- Common mistakes to avoid
- Some realistic expectations when it comes to reels
Please connect with Mandy at www.thefiercesocialsociety.com/podcast
Connect with your host, Allison, at www.bossladyinsweatpants.com
Fear, worry, and anxiety are all around us and are weapons Satan uses to keep us paralyzed. These things keep us from experiencing God's love and the full life He has planned for us.
In today's motivational message, you'll hear the weekly verse and challenge so you can move away from worry and anxiety and experience more hope and joy.
Before you go, grab the new Ignite Your Light journal to create a more prayerful-positive mindset.
Ready to make Q4 your easiest quarter when it comes to creating content?
In this episode I share:
- 3 long-form content ideas for October, November, & December
- Title/Hook ideas
- Examples in various niches
- CTA examples for BIG results
Grab the 12-month content guide now for only $14!
Connect with me at www.bossladyinsweatpants.com
Do you consider yourself a faithful Christian? Recently, I joined a book club and we're reading, "Faith Driven Entrepreneur" by Henry Kaestner, J.D. Greear, and Chip Ingram.
Chapter 8 struck me to the core! Faithful vs. Willful. Major self-discovery during this chapter, and in this quick message today, I share parts of the chapter to help you move from willful to faithful.
Willfulness is focusing on your way, your efforts, and your work, not the work of God in you.
Faithfulness is doing our part, but leaving the results to God!
Verse of the week: I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world. – John 16:33
I challenge you to listen to this motivational message and buy the book on Amazon.
Then think about the things you’re trying to control and find some quiet time to pray and surrender them to God. Try to make this a daily habit to move from willfulness to faithfulness.
Connect with me at www.bossladyinsweatpants.com
Grab the Ignite Your Light journal - a prayer journal to help you stay encouraged and anchored in your faith during the different seasons of life.
Should you bother with PR? The real question is, do you want more visibility for your business?
On the show today you'll hear from Nina Dafe, the founder and CEO of The Far Above Rubies Collection.
You'll discover:
- Why PR is so important for business success (think visibility!)
- How you can get PR ready.
- The common myths and misconceptions about PR (and how you can avoid them.)
- How you can overcome the limiting beliefs holding you back from PR success!
Go ahead and grab Nina's Perfect Pitch Packet -- use the code: BIS to get it for $37 (usually $197)
And please connect with your host, Allison at www.bossladyinsweatpants.com
God promises to provide rest when we seek Him. On your spiritual journey with God, rest is important.
Today's episode is to encourage you to eliminate one thing off your list this week. Let God take your burdens and you take His grace!
Scripture of the week:
"By the seventh day God had finished the work he had been doing; so on the seventh day he rested from his work. Then God blessed the seventh day and made it holy, because on it he rested from all the work of creating that he had done." - Genesis 2:2-3 NIV
Do you desire peace, strength and focus? Grab the Ignite Your Light journal and go through the Season of Rest.
EP 247 - Achieve Harmony with the 7 Pillars of Abundance
Why isn't every business coach talking about this? Today, I share my #1 secret to growing my list... and it's easier than you think.
And of course it deals with long-form content! I walk you through the steps of how to use your freebies and long-form content to grow your email list -- and with the power of Pinterest!
I have a freebie I created back in 2017 that is STILL being downloaded! Whoa!
Listen to this episode, then download my PERSUASIVE HOOKS to help your content stand out!
Feel free to connect with me at www.bossladyinsweatpants.com
We hear the term: UNITY all the time from people around us, the Church, and even the government. But are we seeing it? What is Unity?
In today's motivational message, I share a devotional about Unity and what it really means, plus a challenge for you to be more like Jesus.
If you want to see less division and disunity, it begins with God's Word and taking daily action.
Psalms 133:1 says, “How wonderful and pleasant it is when brothers live together in harmony!”
Connect with me at www.bossladyinsweatpants.com
Or grab the Ignite Your Light prayer journal at https://bossladyinsweatpants.com/ignite-your-light/
Do you find yourself so focused on one area of your life, that other areas are affected negatively? Which then can leave you feeling guilty. How do we deal with this?
Rebecca Whitman has joined me on the show today to talk about her 7 Pillars of Abundance. Get ready to experience more fun and freedom in your life.
Not only does Rebecca walk us through the 7 pillars, but she also gives us tactical ways to implement each pillar in our life. Here's to more HARMONY!
Connect with Rebecca at
https://linktr.ee/rebeccaewhitman
And you can connect with me at www.bossladyinsweatpants.com
The verse of the week – John 7:37-38 “On the last day, the climax of the festival, Jesus stood and shouted to the crowds, “Anyone who is thirsty may come to me! 38 Anyone who believes in me may come and drink!”
So what does that exactly mean?
Depending on where you live… I’m in the midwest and it’s been HOT! What happens when we’re not hydrated? Tired, sluggish, exhausted and Thirsty!
So it’s important to stay hydrated!
But is your spirit hydrated?
3 prayer prompts…..
God, I feel…
God, I need…
God, thank you for….
Connect with me at www.bossladyinsweatpants.com
Sick and tired of creating content? This week's hack will blow your mind! All you need is you and your phone. Let's create one piece of video content and get endless content from it. It can be done and I share exactly how to do it.
The tools I mention in this episode are DeScript, my favorite editing tool for videos and podcast episodes, and the 12-month content guide!
And don't forget to connect with me at www.bossladyinsweatpants.com.
Welcome to the FIRST Monday Motivational Message.
This week's motivation is creating the daily habit of gratitude.
Psalm 100:5 says this: For the Lord is good and his love endures forever; his faithfulness continues through all generations.
Your challenge:
- Download the You Version Holy Bible app for daily scripture & prayer
- Each day, write down 3 things you are grateful for
Want to journal more? Grab the Ignite Your Light journal with the code: BIRTHDAY for 10% off. The discount ends August 31 at the end of the day.
www.bossladyinsweatpants.com
Today I have Haley Burns with me. She is a conversion copywriter and launch strategist…basically she’s going to help you improve your writing, so you don’t sound bland! It’s time that you sound like you, and not AI.
In this episode you'll discover:
- Why creativity matter! Can't you just post and write about your business?
- Ways to truly engage people with voice that sounds like no one else
- A common myth about writing for your business?
- Haley's favorite "hack" to instantly improve your copy's engagement
Connect with Haley:
www.sugarcopy.com
https://www.linkedin.com/in/haleykburns/
https://www.facebook.com/haley.burns.73744/
haleycopywriter@sugarcopy.com
Connect with your host, Allison:
www.bossladyinsweatpants.com (It's my birthday month! Use the code BIRTHDAY to get 10% off the Ignite Your Light journal + free shipping.)
Last week, I covered part 1 of the Simple Business Content Plan. Today is part 2 and we're focusing on your quarterly focus and quarterly offers.
In this episode, you'll discover:
- how to identify your quarterly offer
- your visibility focus
- your project focus
- your sales focus
- how it all ties into your monthly content
You'll walk away with a simple business content plan. Are you a visual learner? Snag the training and workbook HERE.
Let’s simplify your business model, your content, and your quarterly plans!
When we overcomplicate our business, we easily get distracted, overthink everything, lose sales and clients, and start wondering why we started our business. Let’s not overcomplicate the process.
In this episode, I will teach you the 5 key pieces to your simple business content plan. Get ready to create less, but better content and enjoy social media again!
Snag the in-depth training HERE.
Connect with me at www.bossladyinsweatpants.com
Today, you are going to discover how you can thrive in your business without feeling like you’re managing a chaotic tornado. I know in my life there’s been times that I felt my business was a complete mess, but with clarity, confidence, and consistency, it’s so much better.
But enough about me. You’re about to meet a Global business strategist and speaker who helps small to medium size businesses run their biz smoothly, without the chaos and stress, while making positive changes.
In this episode, Kerry-Ann Powell and I chat about:
- Why it’s important to have small to medium size businesses in our economy?
- The “big idea” framework and mindset
- What strong working systems we need as business owners?
- The free eBook that’s going to help us scale and grow without the drama: https://www.nobusinesschaos.com/
- How we run our business without chaos and stress?
Connect with Kerry-Ann:
https://www.nobusinesschaos.com/
Connect with your host, Allison: www.bossladyinsweatpants.com
Yikes! Content fog or content block is a real thing, especially during the summer months when we want to slow down, relax, and enjoy!
So what do you do when you can't come up with content ideas for your business?
In this episode I share my #1 quick fix to content fog (and it's easier than you think!)
But if you're still wanting help with your content, here are 2 ways we can solve your content fog....
Grab the 12-month content guide or schedule a Content Clarity Coaching Session with me!
And as always, visit www.bossladyinsweatpants.com for more info!
Hey there my friend. It’s that time of the week where I bring on an amazing guest to share with you awesome content that not only inspires you to take action, but also helps you build your brand and business.
Today’s show is going to do just that because Superman is here! It’s not Henry Caville, but my guest, Atiba de Souza, is known as the Video Content Superman.
He uses a unique method of blending storytelling with search keywords and he’s been doing it for more than 15 years, which has helped him rank regional and national brands in the US on page 1 of Google.
So this got my attention.
In this episode, you'll discover:
- Why is video marketing so important?
- What’s the difference between organic video marketing and video marketing?
- What are the keys to driving traffic?
- What has been your journey to owning your agency?
- Is SEO only about Google search?
Connect with Atiba:
https://clientattractionpros.com/
Connect with your host, Allison:
www.bossladyinsweatpants.com
Welcome back to the show my friend. I think it’s safe to say, all of us desire more visibility in our business, which might include blog posts on other sites, like Thrive Global and Forbes, or podcast appearances.
But what about speaking? Have you thought about it? Does it scare you?
My guest today is going to help you communicate with confidence and leverage speaking opportunities!
In this episode, you’ll discover:
- Why speaking should be part of your visibility plan
- What qualifies you to be a speaker (the answer will shock you!)
- How to find your speaking style
- Speaking has been redefined (it’s not just for public stages)
- What parts of the presentation are most important
- How to get started as a solopreneur
Connect with Laurie-Ann: www.SpeakAndStandOut.com
Connect with your host, Allison: www.bossladyinsweatpants.com
There's just a few days left to snag the pre-sale deals for the Ignite Your Light journal.
CLICK HERE to pre-order your copy!
I created this prayer journal for Christian women to help them stay encouraged and anchored in their faith during the different seasons of life.
This journal is a 60-day journal that is a combination of scripture and daily “action taking” prompts. It has 5 different sections, or what I like to call, “seasons”, to meet you where you’re at now and what you’re experiencing in life. The 5 seasons are Trust, Joy, Rest, Anxiety and Growth. I can bet those seasons resonate with you!
Each season has various scriptures, a prayer section to connect with God, and daily journaling prompts to position you in the right mindset so you can stay encouraged, strengthened, focused, and take action every day!
Not only is the journal beautiful, but it’s durable and functional with plenty of writing space.
Order today HERE.
Connect with me at www.bossladyinsweatpants.com
Welcome back to the show everybody. My guest today, Scott Bywater, and I will be chatting about content marketing. But not about social media content! We’re talking about email content! That’s right, let’s get those emails out to your list and get them opened, read, and get you selling without feeling salesy.
Before we dive in, snag the Ignite Your Light pre-sale!
In this episode, you'll discover:
- How you can quickly create compelling content ideas.
- The best way to get your emails opened, when there's so much noise!
- Your busy, how do you write content fast without compromising on quality?
- How many emails per week is too much? When do people unsubscribe?
Connect with Scott:
https://www.linkedin.com/in/scottbywatercopywriter/
https://www.youtube.com/@copywritingthatsells/videos
https://www.facebook.com/LikeScottBywater/
https://www.simpleemailroi.com/ai
Connect with Allison:
www.bossladyinsweatpants.com
How about less stress, less computer time, and more free time?
In this episode, I'll walk you through the 3 steps to creating more free time and better productivity in your business.
You'll discover:
- What paid products/services you offer are working and what needs to me eliminated
- How you are creating and building value
- What platforms need to be eliminated
- Tasks that work and tasks that don't
- How to identify income producing work vs. busy work
Connect with me at: www.bossladyinsweatpants.com or pre-order the Ignite Your Light journal HERE.
Today is the day! Pre-order your Ignite Your Light Journal HERE!
I created this journal for Christian women who want to stay encouraged and anchored in their faith during the different seasons of life.
It has 5 different sections, or what I like to call, “seasons”, to meet you where you’re at now and what you’re experiencing in life. The 5 seasons are Trust, Joy, Rest, Anxiety and Growth. I can bet those seasons resonate with you!
Each season has various scriptures, a prayer section to connect with God, and daily journaling prompts to position you in the right mindset so you can stay encouraged, strengthened, focused, and take action every day!
My goal is for women to deepen their relationship with God, reclaim their faith, remove fears and limiting beliefs from their heart, begin to focus on the love of Christ, and move forward with courage and confidence.
Pre-order HERE!
Or visit www.bossladyinsweatpants.com for more info!
How would you like to expand your income with online courses?
Today, you'll discover the types of courses that are profitable, the mistakes creators make, the tools you need, and what's different about building a course this year!
Connect with our guest, Melissa Guller:
Website: witandwire.com
YouTube: witandwire.com/youtube
Instagram: instagram.com/witandwire
TikTok: tiktok.com/@witandwire
Twitter: twitter.com/melissaguller
Complete Online Course Toolkit: You don't need to be a tech guru to be a profitable course creator. This free guide includes the exact equipment, templates, and tools I recommend to create your online course on any budget. (https://witandwire.com/download/online-course-toolkit/)
Connect with your host, Allison: www.bossladyinsweatpants.com
Today, I have some BIG news!
I’m creating a prayer-mindset journal for Christian mamas to help them stay encouraged and anchored in their faith during the different seasons of life.
In this quick episode, I share:
what is this prayer-mindset journal
why I created the Ignite Your Light journal
how to journal will reconnect your heart with God & position your daily mindset
how YOU can get early-bird discounts, rewards + gifts
Join the VIP list HERE and learn more about the Ignite Your Light journal!
Today’s episode is definitely going to wake you up. More specifically, wake up your brain! If you find yourself waking up tired all the time, brain fog throughout the day, no energy, and you feel you’re losing time and productivity, then you’re going to love my guest.
Tanessa Spears is a Kinesiologist (Ka-neice-iologist), a certified sleep science coach and a health consultant. She’s on a mission to help entrepreneurs, like you and I, optimize our health, focus and productivity.
In this episode you'll discover:
- One of the biggest reasons entrepreneurs are losing time and productivity.
- How sleep affects your ability to show up as an effective entrepreneur.
- How you can get back an extra hour every day with sleep.
- Biohacking and why is it relevant to entrepreneurs and productivity.
- What causes you to wake up with brain fog.
- 3 simple shifts that we can all make to help us enhance our sleep quality.
- Chronotypes - our genetic rhythm that determines when we should sleep and when we are most productive.
Connect with Tanessa:
instagram.com/tanessashears
tanessashears.com
tanessa@tanessashears.com
tanessashears.com/biohacking
Connect with your host, Allison:
www.bossladyinsweatpants.com
Today, you’re in for a treat. My incredible guest, Eileen Marx, is not only a wife, mother, grandmother, a speaker, author, and a podcast host, but she’s also a Humanitarian, a martial artist teaching women self-defense and the co-founder of All Things Possible Ministries with her husband, Victor Marx. For me, I know her as one of the coolest females out there that’s a WARIOR for women all around the world.
In this episode, you'll discover:
- How God has led Eileen and Victor to start All Things Possible Ministry, and what they have accomplished so far to fight sex trafficking.
- How women can see real change in their lives and the world by knowing their place, their position, and their authority.
- Combatting fear and discovering Peace during their Iraq/ISIS crisis.
- Understanding our role in a marriage.
- The power of scripture.
Be sure to connect with Eileen and the Ministry:
https://victormarx.com/
https://www.instagram.com/victormarx/
https://www.instagram.com/eileenmarxofficial/
Connect with your host, Allison:
www.bossladyinsweatpants.com
https://www.instagram.com/allisonscholes/
Today you are going to enjoy this conversation with my guest, Keri Murphy, who is the CEO and founder of Inspired Living. We’ll be talking about leadership, becoming the go-to expert, and the types of videos all entrepreneurs should create. So clear your distractions and say hello to Keri Murphy.
In this episode, you'll discover:
- The 5 types of videos every business owner should create.
- How to use video to make your business stand out.
- Tips for looking confident on camera.
- Cool tech tools Keri loves.
- How video helps position you as the go-to expert!
Connect with Keri:
https://inspiredliving.tv
https://www.instagram.com/inspiredlivingtv/
https://www.youtube.com/channel/UC-s2s54tZWwHzr7GV2QlSjg
https://www.facebook.com/thekerimurphy/
Connect with your host, Allison
www.bossladyinsweatpants.com
You're in for a treat today. I'm share 3 more bad habits you need to ditch to increase your productivity.
If you haven't listened to part 1, go back and listen to How to Increase Your Productivity by Ditching These Habits (part 1)
In this episode, you'll discover:
- SLEEP! Amen to sleep, but are you getting the right sleep?
- the importance of establishing boundaries. "The best boundaries align with your values."
- The Weekly Project Workflow for Business Success. Say hello to momentum!
"A common misconception is that you need to have your own show to leverage the podcast medium. But it's not true. You can be a value-driven guest and make some powerful connections and lend your expertise to these podcasters who are trying to create content for their audience." ~ Jason Cercone
You're in for a treat today. In this episode you'll discover:
- Why all entrepreneurs and professionals should utilize the podcast platform to grow their brand and establish their thought leader status.
- The most powerful benefit of podcasting that many, many people overlook and ignore.
- Why most guest pitches, presentations, and outreach strategies stink and how you can fix it!
- Why podcast guesting is more than just showing up for an interview and talking.
- The best tips and strategies on how to get started and make podcast guesting apart of your marketing/networking strategy.
Connect with Jason:
http://www.podcastguestingsimplified.com
Connect with your host, Allison: www.bossladyinsweatpants.com
Today, I’d like to share some productivity tips to help you ditch some bad habits. In the past few months, I’ve been appearing on several podcasts and the topic of choice has been bad habits that are ruining your productivity.
I’ll cover 3 of them today, and next week I’ll talk about the other three. My hope for you today is to have a heart check and be honest with yourself. Are you repeating these bad habits on a daily basis?
If so, I encourage you to take ACTION this week and put new habits into practice. Practice is the key word here. First, it’s all about awareness. Then it’s daily practice. Trust me, I still catch myself falling back into some bad habits, but once you start practicing and taking daily action, it’s easier to catch the bad ones and refocus yourself.
Just a quick reminder before we get into these habits; do you have the 12-month content guide?
If not, I highly recommend you grab yourself a copy today! If you would like to spend LESS time thinking about and coming up with content ideas for your business, this guide has it. In fact, it has content ideas for the entire year! It’s loaded, and it’s going to save you so much time, keep you on track, so you can spend more time doing the things you love to do.
I'm back from a 30 day social media break! A complete break with zero posts and zero engagement.
Find out what happened during the 30 days, my account results after zero posts & engagement, and what I'll be doing now and what I'm encouraging you to do!
I think you'll be a bit surprised by the results!
If you're still struggling with your long-form content, then snag a Content Clarity Coaching Session with me and before you know it, you'll be creating less, but BETTER content in now time!
Want to hang out on Instagram? Join me HERE.
I'm popping into your earbuds with some Spring content ideas to help you create content for your biz quickly (and let's make it simple!)
FIRST, always start with your long-form content, whether it's a Blog, Podcast or Video (most likely your YouTube channel.)
Tune in to grab the ideas!
Want more ideas that not only gives you the prompts, but also gives you social media prompts, Canva graphic templates, a workbook, and a video tutorial?
WHAT ARE YOU WAITING FOR? A full year's worth of content in one spot! All of my secrets for planning and creating content in less time are waiting for you inside this 92-page downloadable PDF guide. It’s finally time you simplify your content creation strategy!
Today, you are going to hear a compelling story about a cancer comeback, combatting fear, navigating rejection, daily habits to take action, and the secret to success.
Fitz Koehler is the author of multiple books, a keynote speaker, a professional race announcer, and a fitness expert. With her company Fitzness, she’s on a mission to help people live better and longer.
In this episode you’ll discover:
- Her latest book: My Noisy Cancer Comeback
- A cancer diagnosis and combatting fear
- The fear of rejection
- Daily habits and tools to take action
- Defining success
Connect with Fitz:
- https://www.fitzness.com
- https://www.instagram.com/fitzness/
- https://www.linkedin.com/in/fitz-koehler/
Connect with your host, Allison:
www.bossladyinsweatpants.com
Ready to make Sales a lot easier? It’s time to think like Sherlock Holmes. Meet Kay Miller, aka the Muffler Mama, who is a coach, speaker, and the author of Uncopyable Sales Secrets. She’s here to help you make more sales and become uncopiable.
In this episode you’ll discover:
- Some of the secrets within her book
- How to think like Sherlock Holmes
- The biggest mistake salespeople make
- How to make more sales
Connect with Kay:
https://www.linkedin.com/in/millerkay/
https://www.uncopyablesales.com/
Connect with Allison, your host:
www.bossladyinsweatpants.com
Fear can be paralyzing, but it doesn't have to keep you from taking the first step. In fact, if you're willing to change your perspective, focus on what truly makes you passionate and maintain a positive mindset, even the most terrifying of challenges can be overcome.
In this episode, you'll discover:
- Perspective
- Passion
- Positive Mindset
- Prayer
We all have fear. It's human nature, but it doesn't have to hold us back from achieving our dreams and reaching our full potential.
Before you go, please connect with me at www.bossladyinsweatpants.com
Ready to get visible in front of a new audience as a podcast guest?
Before you draft your pitch, write your bio, and send an email to a podcast host, there's one thing you should ALWAYS do first...
And that's exactly what I'll tell you in this quick episode.
This one little tip will help you NAIL the interview and most people don't do it (from my experience as a host.)
READY? Dive in now...
Before you go , if you're tired of spinning your wheels when it comes to creating great content for your business, then connect with me at www.bossladyinsweatpants.com
Or better yet, grab the 12-month content guide NOW: a year's worth of content that will save you hours of work and constant headaches! https://bossladyinsweatpants.com/12-month-content-guide/
Do you wish you could connect with your audience on a deeper level? Be more like Sebastain Maniscalco!
Sebastian is an incredible comedian and he stands above the rest because he does one thing during his comedy acts: he's a STORYTELLER!
To be memorable, relatable, and connect with your audience, be a storyteller.
In this quick bonus episode, you'll learn all about:
- micro-stories
- how to segue to your business
- how to connect with your audience on a deeper level
- yes, Netflix is good for research purposes!
Connect with me at www.bossladyinsweatpants.com
If you are feeling depleted, anxious, overwhelmed, or worried, this is the episode for you and you’re about to get a spiritual diet change.
Meet Amy Sieffert, the author of Grace Looks Amazing on You, and her new book, STARVED. She’s also on the teaching team at Brookside Church and a YouVersion Bible teacher.
In this episode, you discover:
- How to stop ingesting what is labeled, “spiritual junk food”
- The advantages of being vulnerable
- What it means to be “stuffed but starving”
- And spiritual malnourishment
Connect with Amy: www.amyseiffert.com
Connect with your host, Allison: www.bossladyinsweatpants.com
What does REST mean to you? Is it the simple act of sleeping or binging Netflix? There's nothing wrong with that, but what does REAL REST look like?
There are 3 ways to rest in God's Presence:
- Talk to God
- Be intentional
- Practice the Sabbath
When was the last time you rested in God's presence?
Please connect with me at www.bossladyinsweatpants.com or check out some of my daily journals: https://bossladyinsweatpants.com/your-daily-journal/
Sick and tired of all the effort you're putting into social media with little to no results. How does social media make you feel at the end of the day?
Today, I'm sharing the 4 Sustainable Way to Grow Your Business Without Relying on Social Media!
You'll discover:
- the reason for long form content that you own (no more rented land)
- the importance of a blog section on your website (blogging is not dead)
- the power of Pinterest and its longevity
- email marketing (this is where connections and conversions happen!)
Ready to create content for your long form content? Grab the 12-month content guide: a year's worth of content! Make it easy and simple!
Connect with me:
allison@bossladyinsweatpants.com
www.bossladyinsweatpants.com
Okay, this is tough, but it has to be done!
I'm breaking up with social media, especially Instagram, for at least a month!
I share with you my reasons, what I'll be focusing on AND how to stay connected with me to learn more on content creation, personal branding, business growth and more!
Make sure to check out www.bossladyinsweatpants.com for more!
Let the growth and adventure begin!
Do you feel your brand is being ignored online? Feel like it's hard to push through all the noise? Today, you'll discover the 4 main reasons your brand is being ignored and what you can start doing today to stand out like Nike!
Say hello to Parker Nash!
Parker is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue.
While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses attract devoted customers.
Get ready to learn:
- the right approach to marketing
- what to say - clean up your messaging
- the right marketing assets
- the 3 B's to marketing
- the #1 tip for your website
Connect with Parker:
https://www.parkertnash.com/
LI: https://www.linkedin.com/in/-parkernash/
Free resource - the 3-part business boost.
https://www.parkertnash.com/boost/
Connect with your host, Allison
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you happy? Do you know your purpose? Have you achieved daily contentment?
It's easy to be misled on what happiness is with the bombarding messages from social media and advertisements. At the end of the day, it's up to you to clarify your happiness. Today's show will give you the roadmap and the tools to figure it out.
Anthony Poponi is a happiness expert, energetic professional speaker, funny workplace consultant and founder of Focus on the 40 programs and resources. He specializes in putting joy in our workplaces and in our communities through workshops and keynotes that leave his audiences buzzing. Being a hard act to follow on stage is always his goal.
In this episode, you'll discover:
- The roadmap to more happiness, purpose, and fulfillment.
- The two elements of happiness and the ultimate definition.
- The misleading messages on happiness.
- How Fear and stress play a role.
- How to measure your happiness.
- An intentional daily practice to maintain happiness.
Connect with Anthony:
https://www.linkedin.com/in/anthonypoponi/
www.anthonypoponi.com
anthony@anthonypoponi.com
https://www.facebook.com/AnthonyPoponi/
www.anthonypoponi.com/gethappynow (Freebie)
Authentic Happiness Test: https://www.authentichappiness.sas.upenn.edu/testcenter
Connect with your host, Allison:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
https://bossladyinsweatpants.com/your-daily-journal/
Are you feeling unqualified in your business? Feel like a fraud when you want to create something and put it out into the world? All the feelings and emotions kick in - doubt, fear, fraud, fake...
My friend, listen to today's pep talk! You are qualified through the way you serve, learn, explore and live your life!
Today's verse: "Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go." - Joshua 1:9
Connect with me on Instagram to watch the behind-the-scenes of the new Prayer-Mindset Journal coming this year! Find out more at www.bossladyinsweatpants.com
Is your business prepared for an emergency, whether its for a few weeks to a few months? We never know what tomorrow will bring, so we need to be prepared for emergencies. But don’t worry, because my guest today, Kaci Ackerman, will share with you her effective systems you need to prepare for the unexpected. As entrepreneurs, we can’t ignore this, even me!
After speaking with Kaci, I realized I need a plan in place!
This reminds me of Luke 21:36 which says:
Be alert at all times. Pray so that you have the power to escape everything that is about to happen and to stand in front of the Son of Man.
Think about this bible verse as we dive into today’s show!
In today’s episode, you discover:
- The 3 systems that will keep your business running
- Ways to implement emergency systems
- How ClickUp can help
Connect with Kaci:
https://kaciackermanofficial.com
https://www.instagram.com/kaciackerman
ClickUp Roadmap Freebie:https://kaciackermanofficial.com/clickup-roadmap Connect with Allison:www.bossladyinsweatpants.comwww.instagram.com/allisonscholes
SAY HELLO TO THE12-MONTH CONTENT GUIDE All of my secrets for planning and creating content in less time are waiting for you inside this 92-page downloadable PDF guide.
It starts with clarifying your long-form platform and your content pillars.
This isn’t about creating a bunch of different content for different platforms. This is about clarifying and streamlining your process. In this guide, I’ll share my tried-and-true methods for planning and creating the type of content that will resonate the most with your target audience and how to save a boat load of time so you can build a profitable business and have a life!
WHAT ARE YOU WAITING FOR?
It’s finally time you simplify your content creation strategy!
Quick CHECKOUT PAGE, or more info HERE.
Oh my friend, today, I think you will learn a lot because it’s all about managing our energy and not time! Hello! I know I can relate to this. I can certainly use more energy. We’ve all learned about time management or even time blocking, but does that really work in the long run when we’re not paying attention to our energy?
My guest today, Heather Chauvin helps women courageously and authentically live, work, and parent on their own terms.
Heather started her career as a social worker helping adults understand children’s behavior.
But it wasn’t until 2013 when a stage 4 cancer diagnosis pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more.
In this episode you'll discover:
- Why is it important for women to focus more on energy than on time?
- What is the impact of incorporating this process into your personal life?
Connect with Heather:
https://www.instagram.com/heatherchauvin_/
https://www.facebook.com/heatherchauvincoaching
https://heatherchauvin.com
https://heatherchauvin.com/podcast
https://heatherchauvin.com/book-order
https://heatherchauvin.com/lifequiz
Connect with your host, Allison:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
One of my favorite podcasts is The Ed Mylett Show. Recently, Ed Mylett featured Jon Gordan, who I never heard of before, but now I'm a total fan!
Jon Gordan shares his insight on goals vs. commitments and how we should write down our commitments rather than our goals!
Listen in and you'll be hooked on commitments rather than goals.
Also, just a quick reminder, the 12-Month Content Guide is on presale for just a few more days at the crazy price of $14! Snag it now!
And before you leave, connect with me at www.bossladyinsweatpants.com or at www.instagram.com/allisonscholes
Doesn’t this sound juicy my friend? Take that idea rattling around inside your head and turn it into an online offering! Keep listening because you’ll want to take major action after what you are about to learn from Gina Onativia today!
Trust me, she knows what she’s talking about because she has built programs for Tony Robbins and Amy Porterfield! Founder and CEO of the Course Creation Boutique, Gina helps experts, speakers, and entrepreneurs get their courses done and out to the world.
In this episode, you’ll discover:
- When you’re ready to create a course or program
- The unique structure to pick for your idea
- The first few steps to get started
This is your friendly reminder that the 12-month Content Guide is on PRESALE now, but only for a few more days. Don’t miss the incredible $14 offer on a whole year’s worth of content! Get it now and take action.
Connect with Gina:
https://www.instagram.com/coursecreationboutique/
https://www.facebook.com/coursecreationboutique/
https://www.linkedin.com/in/ginaonativia/
http://coursecreationboutique.com/gameplan
Connect with Allison, your host:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
Have you heard of CopyAI or ChatGPT yet? It's basically AI technology that can write your content for your blog, social media captions and emails.
Seems kind of scary, but I don't want you to worry.
I have 2 tips to share today which proves my point... your Personal Brand matters and it's even more important to have it today!
Also, quick reminder, the 12-Month Content Guide is on PRESALE through February 14, so don't miss it.
Connect with me:
www.bossladyinsweatpants.com
Work with me:
https://bossladyinsweatpants.com/coaching/
YAY! It's finally here!
Welcome to the Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts
Hey. I'm Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way.
I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It's finally time to create less, but BETTER content that makes a BIGGER impact.
In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more.
It's time to streamline your content plan and show up as your most authentic you!
Connect with me: allison@bossladyinsweatpants.com
Work with me here.
And don't forget about the PRESALE on the 12-month content guide!!
Ready to create your February content quickly and effortlessly?
This episode has 4 February content ideas that will keep your audience engaged and interacting with your content.
And if you want to create content easier and faster, the PRESALE is happening now on the 12-Month Content Guide! Only $14, price jumps to $47 on February 14, 2023.
Connect with me at www.bossladyinsweatpants.com or on Instagram!
Want to add more magic to your website, emails and copy?
In today’s episode, you’ll discover:
- The Quantum Copy Method
- Crystal’s advice for writing websites, copy, email funnels and more
- The biggest benefit of writing a book
Connect with Crystal:
wordmagiccopywriting.com
@wordmagiccopywriting
And if you want to create content easier and faster, the PRESALE is happening now on the 12-Month Content Guide! Only $14, price jumps to $47 on February 14, 2023.
Hot Instagram tips today!
There's a new feature on Instagram called, Instagram Notes. In this episode I share two genius tips on how to use the new feature.
You'll be able to start conversations with your audience and create new content based on their answers. It's easier than you think.
Speaking of content, make sure to grab the free Twenty Content Ideas for Social Media. Sometimes you just need an idea spark the creation process!
And if you want to create content easier and faster, the PRESALE is happening now on the 12-Month Content Guide! Only $14, price jumps to $47 on February 14, 2023.
Forget the hustle mama!
Today we’re chatting about “themed” days to align with your business priorities and create consistency, which leads to building a 6-figure business on a part-time schedule! Heck yes!
In this episode with Holly Haynes, you'll discover:
- the main systems and routines to put in place
- how to create your "themed" days
- what a CEO week looks like
- how to create your own consistency pattern for long-term sustainability
Connect with Holly:
Website: https://www.hollymariehaynes.com
Instagram: https://www.instagram.com/holly_marie_haynes
https://www.hollymariehaynes.com/ceoweek FREE 5-DAY CHALLENGE
Before you go... grab my weekly project workflow for business success (which will help you map out your themed days.)
And connect with me on Instagram or check out my website for more content creation help.
This is for those who don't want to set yearly goals!Everywhere you turn on social media, it's guru after guru telling you to set your goals for the year, how to plan them, what strategies to take, blah, blah, blah.For some reason, I tend to cringe and have negative feelings towards goals. Honestly, I don't really know where I want to be a year from now. For me, I'm solely focused on Q1.In my life, things change so rapidly. What I love and desire today; I can guarantee will change or shift by the end of the year.So this year... I'm focusing on a much more harmonious business and life!
Listen and let me know your biggest takeaway.
Feel free to download the Weekly Project Workflow for Business Success to help you with your harmonious cycle.
How can you become a branded authority so that people come to you and you have a lineup of clients waiting to work with you?
Today I’m joined by Nicky Billou, an author, and known as The Millionaire Maker, and we’re diving into “comfort zones and how to become a branded authority so you can get more clients.”
This is an episode you don't want to miss. You'll discover:
- Nicky's amazing family story from Iran
- Why do most people stay in their comfort zone, and how can you get them out of it?
- Why is it better to go narrow in your market niche than broad?
- How can you position yourself as a branded thought leader so that your ideal clients come to you?
- How can you sell without coming across as salesy?
Connect with Nicky:
www.nicky360.com -- all my socials
www.ecircleacademy.com/appointment
Connect with your host, Allison:
www.bossladyinsweatpants.com
Grab your 2023 Planner
www.instagram.com/allisonscholes
Happy New Year! This is a fun episode as I'm sharing my favorite business tools and what's coming up in my business!
Exciting stuff is coming:
- New Podcast Rebrand
- NEW 2023 Planners, plus custom planners
- Soon to come: 12-month Content Guide
Favorite tools: (some of these are my affiliate links)
DeScript
Flick
InShot
Want to be featured on the Podcast? Visit bossladyinsweatpants.com/podcast
Connect with me on Instagram
Ready to start the New Year with fun content ideas for social media? In this episode, you'll get 5 different ideas, which are a play on some national holidays.
You'll be able to create content around your goals and intentions or the New Year, World Introvert Day, sleep (or the lack of), get to know your customers better, and give some well deserved compliments.
Hit the ground running in 2023 with these fun and easy content ideas.
And don't forget to grab your 2023 planner!
Connect with me:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
Do You Have a Weekly Workflow that Builds Momentum and Progress in your Business?
Goals and intentions are great, but are worthless without a weekly workflow.
In today's episode you'll discover:
- how to create your weekly workflow
- how to categorize tasks
- how to assign categories to your week
- how to get away from time blocking and setting hours and work towards a project workflow mindset
Here are some important links to help you build your business momentum and progress:
Weekly Project Workflow for Business Success
Daily Journals
2023 Planners
Happy New Year! Connect with my on Instagram or visit my Website.
Ready to jumpstart your business success with the perfect Pinterest toolkit? How about double your traffic and visibility with Pinterest?
Today on the show, you’ll discover:
- Why every business needs to utilize Pinterest
- How to build a traffic strategy using Pinterest
- How much content to produce
- The goods on PINS and SEO
- How to know what’s trending on Pinterest
Meet Laura Rike, a Pinterest Strategist who helps high-performing business owners steadily grow their monthly revenue with Pinterest!
Connect with Laura:
https://laurarike.com/podcast
Free Masterclass: https://laurarike.samcart.com/referral/znZjFsjP/7TzF8bWxuMw1d91P (my affiliate link)
Clicks to Cash: https://laurarike.com/pinterest-business-workshop/ (my affiliate link)
Connect with Allison:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
YouTube: https://www.youtube.com/channel/UCXbTGrCiyh_uhn7RJn2MgIA
Would you like to learn how to reduce stress and anxiety? How about bust through limiting beliefs that are holding you back in your business?
Get ready for a self-healing journey by using the Emotional Freedom Technique, aka, E.F.T. Otherwise known as tapping.
I’m joined today by Lauren Fonvielle, an Integrative Energy Practitioner who specializes in EFT/Tapping. Her passion is to help entrepreneurs and her clients reduce stress, break through physical, mental or emotional obstacles and increase their profits in their business.
In this episode you’ll discover:
- What is EFT?
- How to do EFT today and practice it to reduce stress and anxiety
- The science behind EFT
- The ultimate benefits to EFT
Please connect with Lauren at:
IG: https://www.instagram.com/laurenic0le/
FB: https://www.facebook.com/LaurenFonvielle
YouTube: https://www.youtube.com/c/LaurenFonvielle
Website: https://www.mindshiftwithlauren.com
Masterclass: https://www.mindshiftwithlauren.com/masterclass
Free Monthly Tapping Circle for Entrepreneurs: https://bit.ly/biz-tap
Please connect with your host, Allison at:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
***Snag the Daily Journal (holiday promo sale is December 14-21.)
Are you working towards business success, but does your personal health suffer?
In today’s episode, I’m joined by Melissa Koehler, a Small Business Strategist and Podcast host, who helps women not only build a business they can be proud of, but keep their health in check.
In this episode you’ll discover:
- How you could be potentially sacrificing your health for success.
- How to set boundaries and expectations in your business
- How to support your business with a “non-hustle” mentality
- How to fuel your body for success
Feel free to connect with Melissa at https://melissakoehler.net or www.instagram.com/mkoehler
Please connect with your host, Allison: www.bossladyinsweatpants.com and www.instagram.com/allisonscholes
Ready to free yourself from inbox insanity?
Please welcome Marissa Roberts to the show! She’s a Simple Business Strategist and Host of The Simpler Business podcast. Marissa is passionate about helping business owners, service providers and entrepreneurs find simpler and easier ways to run their businesses.
In this episode you’ll discover:
- The shortest amount of time we can spend in our inbox each day
- Simple, actionable ways to reduce the amount of time we spend on emails
- Marissa’s #1 tip
Connect with Marissa:
marissa@beautifullyorganised.com
https://www.marissaroberts.com/
https://www.instagram.com/marissarobertsofficial/
https://www.facebook.com/thesimplerbusinesspodcast
https://www.linkedin.com/in/marissaroberts/
https://www.tiktok.com/@marissasroberts
Freebie for topic 1: Email templates that save time, effort & stress in your business
https://www.marissaroberts.com/emailtemplates/
Connect with your host, Allison:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
HOT 🔥 Instagram tip today that's guaranteed to attract more people!
Let's jazz up your Instagram bio link!
In this episode, you'll discover:
- the ONE thing to add to your bio link to stand out
- how and where to place it
- PLUS, what's coming to the Podcast show!
- See it in action here: www.instagram.com/allisonscholes
Also, quick reminder! Get $100 off my 1:1 Content Clarity Coaching Session. Book by the end of November.
You have the power to control how people perceive you, all through your visual branding and personal style.
Today I am joined by Alison Bruhn and Delia Folk, founders and owners of The Style That Binds Us. In this episode you’ll discover:
- The story behind the company, The Style That Binds Us
- How to use fashion as a tool to achieve your goals
- How to present yourself to the world
- What is a visual brand
- How female entrepreneurs can find their personal style to reflect their brand.
Connect with Alison and Delia:
thestylethatbindsus.com
YouTube channel: http://thestylethatbindsus.com/
@thestylethatbindsus
@alisonbruhn
@deliafolk
TikTok: @thestylethatbindsus
thestylethatbindsus@gmail.com
Personal styling: https://thestylethatbindsus.lpages.co/alisons-wardrobe-consulting-services/
Connect with Allison, the host:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
Get Content Coaching: https://bossladyinsweatpants.com/coaching/
Ready to stop overthinking your copy and start making effortless sales?
Meet Emily Conley, your new copy BFF! She’s here to help you find the perfect words to show off your value and voice, and make more money and serve more of your dream clients.
During the show, you’ll discover:
- What is copy? (Forget High School English 101)
- Why our words matter?
- How to add personality to our copy?
- How to differentiate ourselves during the holiday season?
- How copy impacts our sales!
Connect with Emily:
IG – www.instagram.com/emilywriteswell
website – www.emilywriteswell.com
3 Essential Copywriting Skills – https://view.flodesk.com/pages/623b44e878ab99224ea6f163
The Copy Wizard Shop (DIY Copy Templates + Resources) – www.emilywriteswell.com/shop
Connect with the host, Allison:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
The world makes you think that business has to be complicated, but it’s a lie!
Today, I’m joined by Brooke Jefferson, my friend and business coach, who is sharing her simple business model and how to map out quarterly plans to make more sales.
Brooke has built multiple 6-figure businesses over the last 8 years and has done business both the world's way and God's way. She coaches her clients from a biblical perspective which is what sets her apart in the coaching industry. Brooke believes life is way too short to stay in your comfort zone and not pursue the abundance God has for you.
In this episode you’ll discover:
- A simple business model
- Where to start with long-form content
- How to map out quarterly plans
- The roadmap to more sales
Connect with Brooke:
https://www.instagram.com/brookejanaejefferson/
www.fivestarbusinesspodcast.com
Connect with your host, Allison:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
Grab the Weekly Project Workflow: https://bossladyinsweatpants.com/weekly-project-workflow/
There's no reason to stress about content for the holidays because this bonus episode gives you 8 content ideas for your social media platforms, email campaigns, podcasts and more.
Grab your pen and paper and dive in, then make sure to grab the free Instagram Story Prompts!
xo, Allison
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
Are you constantly in creation mode and does it feel draining? Do you feel the pressure to create a lot of content and show up everywhere? Do you think you need to create a massive amount of content to stay top of mind?
In today’s episode, I’m sharing the 3 mistakes I’ve made with content in my business. If you resonate with any of these, please don’t be discouraged! Learn from these mistakes and take action to create less, but BETTER content.
In this episode, you’ll discover:
- The 3 mistakes I’ve made with content creation
- Actionable steps you can take to simplify the content creation process
- How to use your audience to create the right kind of content
- The impact your analytics have on your business
In addition to all of that, I’m here to help you create amazing content in less time with a Content Clarity Coaching Session. Content creation doesn’t need to drain your soul or time. There is a way to simplify your process so you can create less, but better content without spending hours and hours on your laptop!
It’s all possible with a Content Clarity Coaching Session with me, Allison!
I'd also love for you to connect with me online:
www.instagram.com/allisonscholes
www.bossladyinsweatpants.com
Welcome back to another great episode and a great week. It’s fall where I live, and the weather is cooling down and the trees are changing colors. And speaking of changing, do you find yourself changing your visuals on social media a lot… like I mean, a lot a lot?
The reason I ask is, today on the show I’m joined by Naomi Gee who is a graphic designer and a brand strategist, and she teaches entrepreneurs like you the importance of weaving together the message of your brand into the stories of your daily life.
If you find yourself stuck in the scroll of Canva templates and you question your visual consistency, then this episode is a must listen. We’re going to get into the nitty gritty of visual content.
Speaking of content, I want to make you aware of a BRAND NEW offer I created just for you. Did you know you can create less, but BETTER content without spending hours and hours on your laptop? I now offer Content Clarity Coaching Sessions… so if you want to simplify your content creation process so you can create less, but BETTER content and maximize your visibility, this 1:1 coaching experience is for you.
All you need to do is head to bossladyinsweatpants.com and click the button WORK WITH ME to get all the details, but for now, grab your pen and paper and let’s dive into visual consistency!
In this episode, you’ll discover:
- How to stop wasting time in Canva
- How to navigate all the Canva template options
- How to maintain visual consistency, even though video dominates social media
- Where to start when creating your brand on social media
Connect with Naomi:
https://www.instagram.com/naomigeedesign
https://www.facebook.com/IAmNaomiGeeDesign
naomigee.com
Hello my friend! Buckle up for an epic episode because today we’re diving into “Instagram Content vs. Pinterest Content.” I am joined by Kate Ahl who is the owner and founder of Simple Pin Media, which is a Pinterest management and marketing company.
Get ready to learn things about Pinterest you never thought you needed to know, and how powerful Kate’s tips are when it comes to getting the clicks and saves and growing your email list.
And speaking of content… you can snag free content ideas right from my homepage at bossladyinsweatpants.com to help you create Instagram posts, blog posts or even email campaigns.
In this episode you’ll discover:
- How Pinterest and Instagram are different
- If trends on Instagram should be repurposed on Pinterest
- How to increase clicks and saves on Pinterest
- What kind of content is preferred on Pinterest
- Is pinning other peoples’ pins really important?
Connect with Kate:
Website: simplepinmedia.com
Email: simplepinmedia@gmail.com
Pinterest: https://www.pinterest.com/simplepinmedia/_created/
Instagram: https://www.instagram.com/simplepinmedia/
Facebook: https://www.facebook.com/simplepinmedia
LinkedIn: https://www.linkedin.com/in/kate-ahl/
Join me on Instagram
Hey, hey welcome back. I’m glad you’re here, and how about some mindset transformations today? We’re now into the 4th quarter of the year and you might be feeling a bit overwhelmed with your goals or maybe your business is a bit stagnant.
Today, I have Heidi Gruss as a guest who is a licensed psychotherapist, and we get into self-sabotage and the biggest misconception about mindset transformation and why it might be difficult for you to make changes and achieve your goals.
During the interview you’ll discover:
- Self-sabotage identity
- Why it is so difficult for people to make changes or achieve the goals they set
- Negative labels and the types of resistance
- The biggest misconception about mindset transformation
Connect with Heidi:
https://breakthrough.heidigruss.com/elevate
https://www.instagram.com/heidigruss/
https://www.facebook.com/heidi.gruss
https://www.linkedin.com/in/heidigruss/
www.heidigruss.com
Connect with Allison:
www.instagram.com/allisonscholes
www.bossladyinsweatpants.com
Journals: https://bossladyinsweatpants.com/your-daily-journal/
Ready to make it easy for your audience to know what you’re all about? Today, we’re chatting about pinned posts on Instagram.
You’ll learn:
- What are pinned posts?
- How to pin posts?
- What pins to post?
- Two strategies to attract the right people to your Instagram account.
Now I know that was easy and straight forward, but growing a brand on social media, especially Instagram isn’t so straightforward. For more content creation hacks and business building bundles, jump on over to the Insta-Accelerator Academy where you have access to over one hundred caption templates, Canva templates, Instagram Story prompts, and new this month, workbook templates to help you build your list! Also, every month, I invite a guest expert inside the academy to teach a masterclass. We have everything from lead magnets to the types of video that converts to building a coaching business. And here’s the best part… it’s only $19 a month. Easy decision… so join us today inside the academy.
Connect with me on Instagram: www.instagram.com/allisonscholes
Welcome back friend! Today, I’m joined by my business mentor and friend, Stefanie Gass, who is so amazing at what she does.
She is a CEO, wife, boy mom, coffee lover, and #pjsallday enthusiast! Stef helps women get clear on their niche, start a podcast, and grow a successful online business, God's way.
Stef is the host of a top .5% globally ranked podcast for Christian Entrepreneurs, The Stefanie Gass Show.
Stef believes it's possible to partner with God to create impact and income without sacrificing or buying into social media hustle.
And today we’re chatting about social media vs. podcasting; more specifically the visibility behind both of them and how to grow your audience.
If you’re already thinking of starting a podcast, I recommend Podcast Pro University, which is the exact course I took to launch and grow my Podcast show, and after 3 years of podcasting, this course is by far the best course I’ve taken over the years.
You can grab my affiliate link here.
Connect with Stef:
https://stefaniegass.com/thepodcast
https://stefaniegass.com/
Connect with Allison:
https://bossladyinsweatpants.com/
Hey friend! Today, I’d like to introduce you to Scott Wilhite who is a speaker, best-selling author and an award winning filmmaker.
Now that sounds very impressive and you might think, “yeah, video comes easy to this guy,” but he has a really interesting story on how he got there, and I know you’re going to relate to his story!
His passion is to get YOU unstuck from your doubts, fears, and limiting beliefs and help you use the power of video to serve, sell, and scale…
So grab your favorite cup of joe, and let’s dive in!
Key takeaways you’ll discover:
- Strategies mompreneurs can put in place TODAY to start using video
- 5 biggest mistakes entrepreneurs make when using video
- The LIVE video system
- The biggest obstacle keeping YOU from using video to scale your business
Connect with Scott:
ScottWilhite.com
ScottWilhite.com/five
Today's sponsor is PhoneVideo 101 (my affiliate link): https://phonevideo101.com/vip and use code: bosslady for 25% off
Connect with me:
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
Grab your digital content planner today: https://bossladyinsweatpants.com/product/digital-content-planner/
Hey friend! Are you ready to find out what the #1 money making activity is? You might already be doing it, but are you doing it right? Ok, today, we’re talking about email marketing, and you might be thinking… yeah, yeah Allison, I know email marketing is important…but do you?
Today, I’m joined by the fun, headband wearing, nineties loving email strategist, Liz Wilcox! How about we write emails that people want to read, and more importantly, purchase from us?
If you’re like, yes, then this episode is for you and before we dive in, I want to tell you about a new digital product I created to help you plan and create better content for your business.
Introducing the digital content planner… The 12-month calendar makes it EASY to plan and map out your content. Within the digital content planner, each page is linked for easier navigation! Month by month, you’ll have the ability to map out your monthly content. You’ll also have the ability to use the weekly sheets to specify your main topic, social media platforms, even your emails (hint, hint) and the types of posts you’ll create.
This digital content planner also has over 40 content ideas to make the content creation process easier and faster! And it Also comes with a video tutorial.
Now, get ready to discover:
- What is the mindset shift you need when it comes to email marketing
- The email staircase
- 3 types of emails to send your list
Connect with Liz:
https://lizwilcox.com/
Struggling with growth and visibility on Instagram? Trying to go viral with trending reels? Reels are not the answer to long-term growth or attracting the right people to your account.
Today’s episode, I share the 3 things you need on Instagram to attract the right people. It’s all about strong foundations, one of them being your bio.
I share what absolutely needs to be in your bio, what to focus on, and how to niche in your content!
Also, at the end of September I’m hosting a 3-Day Content Workshop designed to help you clarify and streamline your content so you can spend less time in creation mode and more time doing the things you love!
PRESALE is happening now, so join before the price increases!
And if you want to get started NOW with your Instagram bio, snag the 3-Part Instagram Makeover; it’s totally free!
Today we’re chatting about all things Websites, getting into the nitty gritty of which website platforms are the best, easy-to-find templates, what matters when it comes to your logo and brand colors. We’ll also get into your navigation bar and what mistakes you might be making, and what it takes to keep people coming back to your website.
I’m joined by my amazing and super fun friend, Julie Butler. Her mission is to help female entrepreneurs build & grow their business so that they can achieve a level of success that goes above and beyond by creating irresistible high converting brands that let them connect with their dream clients.
Grab your favorite drink, pen and paper, because today’s episode is filled with juicy little nuggets you’ll need to create a simple, but click-worthy website.
Connect with Julie:
info@juliecbutler.com https://juliecbutler.com/ https://juliecbutler.com/resources/ https://www.instagram.com/juliecbutlerxo/ And don’t forget, I can help you with all your content creation needs. Connect with me on Instagram at http://www.instagram.com/allisonscholes or grab a few freebies or journals. I also invite you to join the Insta-Accelerator Academy! Inside this membership, you’ll receive monthly Instagram trainings (that include various templates), guest expert masterclasses, monthly group coaching calls, and a variety of bonuses including caption templates, Instagram story templates and Canva templates. I’ll see you inside the Academy!
Tim Ferris said it best, “to be productive, you have to be busy doing the exact thing you should be doing at the time.”
So the real question is, how do you banish burnout when it comes to social media? I have the answer to that! I’m putting together a 3-day content workshop that focuses on creating less, but BETTER content. I bet you thought you’d never hear that…less content? Yes! It’s all about quality, and I’m going to help you do that in 3 days!
If you are feeling disorganized when you try to plan out your content or feel lost when it comes to selecting the right feature or format or you have a serious content block, this workshop is for you.
On day one we’ll kick off with a comprehensive, hands-on training into your branding and messaging, because that has to be clear before we can even create content! Day two, we’ll unlock your content pillars, learn how to create your top of the funnel content and where to repurpose it for ease, and day three I’ll teach you how to use your Instagram Insights to discover what content is already working for you!
It’s time to save your sanity and time by creating less, but BETTER content.
And here’s the cool thing, presale is going on now! This 3-day event at the end of September is only $19. But hurry, that presale will end, and the price will jump.
If you’re ready to stop stressing about content, and let’s be honest, no more creating bull sh$t, filler content that nobody cares about… let’s go from efficiency (which is being busy doing stuff that isn’t contributing to your grand goal) to being effective (every piece of content you create moves you to your end goal.)
Sign up today for the workshop!
And if we're not friends yet on Instagram, follow me @allisonscholes!
Social Media is fun and a great way to get eyeballs on your business, but smart entrepreneurs use non-social media marketing to generate a new client base.
In this episode, you’ll meet Hilary Angrove, the director of Growth at Make Your Mark Today, a boutique digital marketing agency focused on SEO. If you’re ready to refresh your website and dominate SEO, and get new clients, this interview is for you.
You’ll discover:
- Why you should invest in non-social media tactics.
- Where to start with SEO
- The 3 main factors to audit your website
- And how to get a free SEO Google Ranking Guide tailored to your website
Connect with Hilary at makeyourmarktoday.ca and snag your Free Custom Google Ranking Mini-Guide at makeyourmarktoday.ca/guide
Make sure to follow your host, Allison, on Instagram at www.instagram.com/allisonscholes and check out her website at bossladyinsweatpants.com
Instagram just keeps coming at us with updates and new features! How do all these updates affect your brand and business online?
First, let's dive into the new features for Reels. In this episode you'll hear about:
- Videos merging with Reels
- Remix with Photos
- Reels templates
- Adding clips to a remixed reel
- New Dual Camera Mode, and
- Expanded Remix layouts
Phew! Holy Smokes. But don't freak out! As long as you have THESE powerful six components for Instagram growth you'll be fine no matter what Adam Mosseri or the algorithm throws at you! We'll recap:
- Brand clarity
- Content
- Consistency
- Variety
- Video, and
- Value
This episode is quick, but full of juicy nuggets!
Don't forget to check out my website www.bossladyinsweatpants.com or join my free Facebook group: https://www.facebook.com/groups/socialmediaformompreneurs
For more Instagram growth, join the Insta-Accelerator Academy!
When should you invest in a business coach? Years back, this was a question I struggled with and I’m sure you’ve heard the saying, “you need to invest your money to make money.”
Today on the show, I’m joined by Khuloud Alzaabi, but you can call her Kay! Kay helps newly and established coaches start and build their coaching business from the comfort of their home, in gaining clarity and confidence on approaching their business, booking soulmate clients, and actually making money from their coaching business.
If you’re looking for a new found magical flare to grow your coaching business, stick around because this episode is for you!
In this episode, you'll discover:
- how to align your coaching business with your life
- what it takes to market your business and attract clients
- when it's time to hire a coach
- what to look for in a coach
- and what it really means to be confident
Connect with Kay at https://clearnconfident.com/
And don't forget, I can help you with all your Instagram needs. Connect with me on Instagram at www.instagram.com/allisonscholes or check out my website at www.bossladyinsweatpants.com
Today's episode was sponsored by Tailwind. Get started today with my affiliate link: https://www.tailwindapp.com/i/adscholes
Are you ready to reclaim your GLORIOUS PURPOSE and grow your business on your own terms?
Today's episode is a fun and juicy one, because I'm sharing why I broke up with Facebook!
You'll also discover:
- the difference between Joy and Happiness
- the 3 As to reclaiming your glorious purpose
- the one thing you need in your life to grow on Instagram
BIG ANNOUNCEMENT: the Insta-Accelerator Academy is
available at $19/mo. Sign up today.
Curious on how we can work together? Schedule a content coffee chat to get started!
Hey Friend! I don’t say this often, but today’s episode is probably my favorite! Recently, I read the book called, On Purpose by Tanya Dalton. I’ve read a lot of personal development/entrepreneur books, but THIS ONE made a HUGE impact on me. It sounds corny, but life changing.
Because of this book, I’m making shifts and changes that align with where I want to be in 5 to 10 years.
Because of this book, I’m able to prioritize my tasks and goals, work on what’s practical, see what’s possible and explore my ultimate potential.
I am so excited to introduce you to Tayna Dalton, a speaker, best-selling author, and nationally recognized productivity expert. She is going to help you step into purposeful leadership.
In this episode, you'll discover:
- what living on purpose means
- the Fifth Way Method to uncover the root cause of what's holding you back
- words we use matter
- the myth of the multipassionate person
- and goals are NOT the goal
Connect with Tayna:
Book: https://tanyadalton.com/onpurpose Website: http://tanyadalton.com Connect with your host, Allison: Instagram: www.instagram.com/allisonscholes Book a Content Coffee Chat: https://bossladyinsweatpants.com/coaching-contact-form/
Have you ever wondered why some weeks you find yourself super productive and creative, and then there's other weeks you don't want to lift a finger and you can care less about your social media presence?
I've been there. Now, did you know your monthly cycle (yep, we're talking about to your period) it affects your productivity, which directly affects how you show up online and how you're showing up in your business?
One of the biggest frustrations I hear from women is either I don't have time to create content, or I don't know what kind of content to create. So let's sync your cycle to your content creation process. That way you can be putting forth your best content without being so frustrated.
In this episode, you'll discover:
- ideas and tasks to do each week of your cycle
- which weeks give you the most energy
- how to be gracious with yourself
- how to break up the content creation process
Before you go, I'd love to connect with you:
Follow me on Instagram @allisonscholes
Book a Content Coffee Chat here to see how we can work together
Special episode today because you’ll hear the showdown between Podcasting and YouTube. Which is better? Which platform gives you the fastest audience growth? Does it depend on your purpose and what’s the realistic expectations?
We have a return guest today! Jessica Stansberry is here and we’re chatting about the significant differences between a YouTube Channel and a Podcast Show.
Jessica is all about helping entrepreneurs grow and scale their income by teaching them how to create content that sells FOR them so they can sell more and work less.
In this episode you'll discover:
- Why Jessica prefers a YouTube Channel
- What's the deciding factor for a YouTube Channel or a Podcast Show
- The steps to starting a successful YouTube Channel
- What type of content performs the best, and
- Good growth strategies to growing a YouTube Channel
Connect with Jessica:
YouTube: www.youtube.com/jessicastansberry Instagram: www.instagram.com/jessicastansberry
Connect with me: www.instagram.com/allisonscholes
Grab the journal here: https://bossladyinsweatpants.com/journals/
Are you sick and tired of playing the Instagram game? It seems every time we open the app there’s a new feature, update or a change to something. I’m tired of trying to keep up with the game and I bet you are too!
I’ve decided I’m not following the “rules” anymore and create my own long-term strategy game! I’m going to show up the way I want to, but in a way that it still grows my audience and gets the reach and engagement.
So here’s how I’m doing it and you too can STEAL my Instagram Content Strategy.
In this episode I share:
- my complete Instagram content strategy
- how 1 video gives more 3+ posts
- the power of repurposing
- the difference between my main content platform and my secondary content platform
- how I get 20+ monthly posts from 4 content pieces
I also invite you to join the Insta-Accelerator Academy! Inside this membership, you'll receive monthly Instagram trainings (that include various templates), guest expert masterclasses, monthly group coaching calls, and a variety of bonuses including caption templates, Instagram story templates and Canva templates. I'll see you inside the Academy!
I'd also love to connect on Instagram and please connect with my audience inside my free Facebook Group!
Are you over reels, the algorithm, hashtags and engagement? Are you spending too much time creating content, but not getting the connections and conversions you want?
Should you break up with Instagram? Before you delete the app and throw in the towel, I challenge you to ask yourself a KEY question.
I also share the 3 AAAs to help you access and pivot what you're doing on Instagram. It's time to take control of the app and show up the way you want to show up!
Instagram is meant to be social and fun, so let's make it THAT!
Ready to be apart of a community that helps you not only build your brand on Instagram, but build your business too! I invite you to join the Insta-Accelerator Academy! It's filled with Instagram and business bundles, plus Canva templates, customizable captions, challenges, and so much more.
Currently it's only $37/mo. Lock in this monthly rate now!
Running a business isn't easy, but it can be even harder when your husband doesn't support your mission. What do you do? Do you fight for your business or do you fight for your marriage?
I am joined today by Beatriz Vargas, a Life and Wife Coach, who helps women transform their marriages even if their husbands aren't showing up to participate.
We dive into the questions to ask yourself, and how to get to the ROOT of the WHY!
Connect with Beatriz at https://www.beatrizvargas.com/
Hey, did you know this? I recently published a journal! Yep I did!
For years, I tried to get into the habit of journaling daily, but I could never find the right journal. Every time I would purchase a new one, I was left with disappointment. I felt unfulfilled after journaling, so I thought…heck, I’m going to create my own and now I’m sharing it with you.
If you’re a dreamer like me, but ready to take action and be a doer to see those dreams come to fruition, then snag my daily journal.
Create a daily habit of gratitude, dream writing, action taking and releasing all the garbage that we don’t have control over.
Head to bossladyinsweatpants.com to grab your copy.
When you are with friends or family, do you feel like an outsider looking in? Does it feel silly or funny to talk about your business with non-entrepreneurs?
Sometimes it feels like being a double agent! (Pretending to be someone else with people, while being yourself when you're working inside your business.)
In this episode you'll discover 5 ways to overcome this uneasy feeling and move on to continue your entrepreneurship journey (and it's easier than you think!)
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
⭐ NEW Daily Journal
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Today’s episode is not a typical episode you hear on my show, but nevertheless, an important topic that impacts so many people around the world. My brave and courageous guest shares her personal story about domestic abuse and sexual assault that led her to a path of healing and helping other women and men begin to heal from trauma.
Jillian Coburn is an entrepreneur, inventor, writer, and mother of three, who is passionately committed to supporting and elevating women who have nowhere to turn and living under the shadows of domestic violence.
Discover your inner-trust to inspire yourself and empower others.
Connect with Jillian:
www.instagram.com/gigijillian www.instagram.com/mommygobag https://jilliancoburn.com/
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ready for pool parties, outside nature walks, BBQs, vacations and slowing down over the summer? Is your business ready for all that?
In this episode, I share:
- 3 steps to prioritize your business
- what to do with your non-negotiable business tasks
- the benefits of task categories, and
- how to schedule your week
While you slow down this summer, your business will thrive and grow!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
When you hear the word "launch" do you crawl up into a ball and think how exhausting it'll be to get through a launch? All those emails, prep, organizing content, etc!
Today, you'll learn about a pre-launch copy strategy so the actual launch isn't stressful or maybe even needed. AMEN!
In today's episode, Brenna teaches you:
- why you need a pre-launch copy strategy
- how it's different from a wait list, and
- the 4 main components to the pre-launch copy strategy
Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.
Connect with Brenna:
brennamcgowan.co https://brennamcgowan.co/cheatsheet/ brenna@brennamcgowan.co https://www.instagram.com/brennamcgowanco/ https://www.facebook.com/groups/thecopyandcontentconvo
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Sick and tired of spending countless hours creating graphics, writing captions, then finding time to engage on Instagram?
Been there, done that!
In this episode I share:
- the #1 way to save time when creating IG content
- how to increase your visibility
- what types of content to focus on, and
- building trust and credibility
Learn how to crank out content like a queen without spending all day behind your computer!
I also invite you to join the Insta-Accelerator Academy, this is a membership academy that gives you monthly trainings that you can take at your own pace and monthly coaching. Plus caption templates (currently the vault has over 100) and Canva templates for IG posts and stories. Guest experts come in every month to help you scale your business and grow your bank account. Here’s the best part, right now, it’s only $37 a month!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Sometimes it’s not the idea of a business that is hard, but it’s the implementation that holds a lot of people back. Today, you are going to hear how one aspiring and motivated woman went from an Industrial Engineer, turned stay-at-home mom, turned Perfumer.
This is such a cool story. Helida Dodd started her career as an Industrial Engineer where she spent many years in healthcare, logistics & supply chain management. Now she uses her engineering and chemistry background to create intricate perfumes.
You’ll learn about the many hurdles she encountered, and her best advice for business owners. If you need a little kick in the pants to get started on that “idea” you have, this is the episode for you.
Connect with Helida:
IG: @marbellaperfumes Website: www.marbellaperfumes.com email: helida@marbellaperfumes.com Freebie: The Art of Perfume Appreciation Book https://welcometomarbella.ck.page/perfume-book
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Welcome back to another quick tip Tuesday! Today, we're focusing on REPURPOSING! I'm a huge fan of repurposed content. Work smarter, not harder, right!
In this episode you will learn:
- The ease of Instagram Stories and how to use them on TikTok
- How to repurpose your carousels into Reels and Pinterest Stories
- Long-form content serves as great SEO and future posts
- Why your Instagram Insights are the best place to start
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Let me ask you a question? Are you on TikTok? Maybe you are, and you watch all the funny videos, but are you using TikTok for your business?
I know what you might be thinking, “Another platform to learn and more time creating content!”
After listening to this episode, you might rethink TikTok, especially when our guest shares how she uses TikTok to help her create new content that she can use on other platforms. You know I’m a big fan of repurposing!
Today, Aubree Malick joins the show to share how she leverages TikTok to build her audience, and I’ll take her word for it because she grew her TikTok following to almost 300K in under a year, which I think is pretty impressive!
Aubree is the host of the Freelance to CEO podcast and she’s dedicated to moms who are eager to design a freelance business.
In this episode you will learn:
- Why TikTok is a good place to grow an audience
- How to use the caption/comment sections to create evergreen content
- How to show up and have fun
- The power of repurposing your TikTok videos
Connect with Aubree:
Website: https://aubreemalick.com/ Podcast: https://aubreemalick.com/blog/ Instagram: https://www.instagram.com/aubreemalick/ TikTok: https://www.tiktok.com/@aubreemalick hello@aubreemalick.com Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
It seems everywhere you look, every coach, guru or marketing expert is saying, “You MUST do Reels to grow your visibility and growth.” That might seem true, but I’m not a big fan of pushing certain features on Instagram.
Honestly, can you still grow without doing Reels? Sure! But Reels do help boost your growth and visibility.
So today, I’m sharing 2 super simple, easy ideas that you can create right after this episode.
In this episode you will learn:
- how to use Instagram Stories to create quick, authentic, effective Reels
- how to convert an Instagram Highlight to a Reel
- a crash course on Reels
Here are some examples of my Reels created with Stories:
https://www.instagram.com/reel/CcAh4cyFkAm/
https://www.instagram.com/reel/CbxFPy3FunL/
Don't miss this week's flash sale on the Instagram Reels Workshop for only $11.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Where’s Waldo? Remember those iconic books and picture scenes? I bet at some point in your business, you’ve asked yourself, “where’s my clients?” Finding clients can sometimes be like finding waldo… know what I mean?
Today, Elena Ciccotelli is back on the show to share how you can leverage buying triggers to land your next client. That’s right! We’re not talking about FB or IG ads… we’re talking about your ideal clients buying triggers and you are going to learn all about them today.
Elena is a sales coach based out of NJ who helps service-based solopreneurs sign new clients with solid systems and a pop of personality.
Elena started her sales coaching business because she wanted to share what she's learned during her career at Lyft, over 10 years of bootstrapping a 6 figure personal training company and her experience building a successful podcast from zero with other service-based solopreneurs.
Elena is the host of The Side Gig Central Podcast and has been featured on Forbes, Cheddar and NBC and recently won the prestigious Women in Retail award presented by CarGurus and Automotive Remarketing.
Connect with Elena:
https://www.sidegigcentral.com/90min/ https://instagram.com/elena.salescoach elena@sidegigcentral.com FREE SALES CONTENT CALENDAR : bit.ly/sidegig30 Free Sales training video: The 5 Questions You Need To Nail Your Sales Strategy - Silicon Valley Sales Coach (sidegigcentral.com) Before we jump in, just a quick reminder that I currently have some openings if you are sick and tired of spending too much time creating content for your business. Whether you need trainings and some support, need me to help you map out a strategy plan, or just need me to create all of it for you, I can help. Just DM me on Instagram and we’ll set up a Content Coffee Chat!
I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you have a God-led calling, but anxiety seems to hold you back from your full potential… your purpose! Do you have these big hopes and dreams, but stay planted where you are because of the overwhelming pain in your gut, or the sleepless nights that keep you hidden in the shadows.
Get ready for a raw, inspiring and empowering episode. My amazing friend and podcast bestie, Robyn Graham, is back and we’re diving into how anxiety plays a huge role in entrepreneurship. Robyn also shares her 5 Cs to identifying and handling anxiety and we discuss her new book for teens and parents, You, Me and Anxiety.
If you’re ready to unlock the chains and fulfill your God-led purpose, then grab your favorite cup of joe and let’s dive in.
Robyn Graham is passionate about serving others and helping women find clarity around their purpose to build personal brands and strong foundations for long-term business success.
She is a business and mindset coach, host of The Robyn Graham show, and the author of You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You, in which she shares her life-long journey with anxiety to help others navigate anxiety to live a joyful, peaceful, purposeful life. Robyn enjoys speaking on personal branding, mindset, anxiety, and faith to help women become confident in pursuing their God-led callings and navigate the digital world of entrepreneurship.
Free eBook here
Connect with Robyn:
Website: www.therobyngraham.com
Instagram: https://www.instagram.com/therobyngraham/
Facebook: https://www.facebook.com/theRobynGraham/
Episode Sponsor, Book Writing Blueprint: https://jessibeyerinternational.com/allison (this is my affiliate link and just a reminder. Using this code may get me a reward of some kind for referring you. It doesn’t make the original price any higher, and I love that I am able to offer you that discount!)
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
How often are you using video to build your brand and gain the connections you need to build your business? Seems like a simple question, but video seems to intimidate entrepreneurs with the pressure of looking and sounding perfect.
Today, my special guest, Heather Hukari, is a video expert with over 20 years of experience. She is going to give you all her tips and strategies to master video with just your phone! No special equipment or hiring expensive pros.
Video is on demand and this episode will help you create simple videos with confidence. Get ready to hit that record button.
Connect with Heather:
https://phonevideo101.com/go (coupon code 25% off: bosslady) https://www.instagram.com/phonevideo101/ https://www.facebook.com/phonevideo101 heather@phonevideo101.com
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ruining your business productivity with some bad habits that you might not even be aware you're doing?
In this episode I share 6 bad habits that is sabotaging your productivity. We all have the same amount of time in the day, how are you using your time?
We'll dive into social media, bedtime routines, your to-do list, boundaries, the need for office hours and if you're a "YES" person.
I also want to remind you the Insta-Accelerator Academy is open for enrollment. This membership community not only helps you clarify and grow your Instagram brand but also helps you scale your business with practical tips, strategies, tutorials and support.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
How many times have you heard the saying, millionaires have 7 streams of income. I’ve heard that so many times. Now today, my goal is to open your eyes to a type of income that you may never have thought of, especially if you’re a creative person, like me.
Even if you’re not creative, this option might help add more income to your business umbrella.
Julie Berninger joins us to chat about Etsy Printables. Yes, you heard that correctly, Etsy Printables. You’ll learn the power of simple digital products that you could add to your business portfolio and increase your income with Etsy.
Get ready for some income inspiration.
Julie Berninger is a work-at-home Mom to a toddler who founded Gold City Ventures, a company that helps women create profitable Etsy printables businesses through courses, workshops, and templates. She's also an Etsy seller, podcaster, and huge supporter of women using side hustles to achieve financial freedom - she reached 1M+ net worth in her early thirties with side hustles like selling on Etsy.
Connect with Julie:
https://goldcityventures.com https://instagram.com/millennialboss Grab your free Etsy Ebook with my affiliate link
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
4 ways to get more out of life, your business and social media!
Do you have a limited view of your life? Are you allowing external situations, people or events (yes, I’m talking about Covid) to limit your success? Are you a victim or are you an owner?
I know, such harsh questions, but you need to have this check in with yourself if you keep telling yourself you’re not successful or you’re just not happy.
So how do you shift your mindset away from victim mentality? The biggest lesson I’ve learned is accountability, and accountability isn’t a bad thing. It’s simple. It’s taking ownership of your actions and results.
So how do you become excellent in your life, your business and on social media? Today I the show I'm sharing 4 things you can do starting today to become excellent!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you being deliberate and magnetic online? Such a juicy question and today you’ll learn all about social media mindset and how it affects your marketing!
Positive Mindset is important, but it’s not always so easy. This is why I ask Tracey Pontarelli to join me on the show. She really understands the power of attraction marketing and mindset, and how they intertwine together.
She’s a former marketing and branding professional, then became a mom, then quickly shifted gears to coaching other frustrated moms to build profitable online incomes.
We dive into brand clarity, content, consistency, competence and confidence and how all of these things work in an endless loop.
Get ready for a fun, fired up episode.
In this episode you'll learn:
- what mindset has to do with social media
- how you can become more magnetic on social media
- how to ditch the biggest limiting beliefs you have when approaching social media
Connect with Tracey:
traceypontarelli.com https://www.traceypontarelli.co/brand-challenge If you are looking to keep up with the trends and changes on Instagram, I’d love to see you in the Insta-Accelerator Academy! The doors are open now. This is the place to get accountability and support from me and other ladies who are like you. We have masterclasses from guest speakers, monthly group coaching calls, and plenty of training to help you grow your account with ease and clarity. You’ll get instant access to everything inside the Academy and an invite to join our exclusive Facebook group for that day-to-day support and encouragement. Come grow your business with Instagram today.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Save time by planning and creating Instagram content in 1 day!
Yes, an entire month's worth of Instagram content can be planned, created, batched and scheduled in 1 single day... and you don't need to be a creative genius or copywriter to do it!
I mentioned the Insta-Accelerator Academy, you can check it out here.
And don't forget to snag those caption templates I promised you!
Hey friends, welcome back to the show. This is episode 149, titled LinkedIn for Dummies with Donna Serdula.
Today, Donna is here to give us an incredible lesson on LinkedIn and the power of optimizing our profiles to stand out above all the rest. It’s super juicy and you’ll need a pen and paper to take down all her tips and strategies.
Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley.
Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.
Connect with Donna:
Website: http://www.linkedin-makeover.com/
Podcast: https://www.dreambigconversations.com/
LinkedIn: https://www.linkedin.com/in/todonna
Facebook: https://www.facebook.com/LinkedInMakeover/
IG: https://www.instagram.com/donnaserdula/
Freebie: https://www.linkedin-makeover.com/linkedin-resources/
Connect with the host, Allison:
Website: https://bossladyinsweatpants.com/
Instagram: https://www.instagram.com/allisonscholes/
5 Important Instagram Trends to pay attention to and implement to get seen. If you want more growth and more eyeballs on your Instagram account and business in 2022, these trends will help you.
Important links mentioned in this episode:
How to start your Instagram shop - https://business.instagram.com/shopping
How to create collaborative Reels - https://podcasts.apple.com/us/podcast/easiest-instagram-hack-to-boost-your-views-and-reach-now/id1473177991?i=1000543877618
Insta-Accelerator Academy - https://bossladyinsweatpants.com/how-to-grow-my-business-on-instagram/
Ready for more visibility this year! My guest today, Lisa Simone Richards shares the difference between content and visibility, the ABCs to visibility and the three types of media.
Lisa Simone Richards is a PR & Visibility Strategist for coaches who want to get more eyes on their business. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads.
Connect with Lisa: https://www.instagram.com/lisasimonerichards/ www.lisasimonerichards.com www.lisasimonerichards.com/quiz
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Today's episode is a juicy one and will help you clarify and shift the way you feel about some popular phrases in the online space.
I'm sharing 4 trigger words that send entrepreneurs over the edge! Often times, experts and coaches try to define these words for others, but the reality is, it's up to you to take ownership of these words and define them for yourself.
Listen in as I break down these words, how my favorite mentor, Ed Mylett, helped me define one of the phrases, and how you can tackle these words in 2022.
If you're ready to scale in 2022 in a sustainable way, listen in and get clarity on some words that might be triggering you!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
This message is for all my Christian Sisters! If you’re ready to grow your business God’s Way, this episode is for you.
Get ready to be a big fan of my guest, Brian Dixon. Today’s conversation is all about being authentically available, faith, fear, cancel culture, how clarity is kindness, and sharing what we believe unapologetically!
Brian believes you were made for a purpose. By clarifying your calling, discovering your audience, and creating your products, you can navigate a clear path to impact and income.
Connect with Brian:
www.instagram.com/brianjdixon
Podcast: https://podcasts.apple.com/us/podcast/sister-grow-your-business/id1581414163
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Ready to scale your business without spending MORE time in your business?
Today's show highlights what you really need to evaluate and analyze to scale your business in 2022.
Rebecca Kay joins me today and we're diving into the 5 essential systems every mompreneur needs in her business. We get into task management, content management, team management, client management and sales and marketing systems.
Beware of unnecessary softwares! It's not about the tools, but rather your processes. And be ready to ditch something that's not helping you grow your bank account.
Rebecca is a Systems & Automations expert who is passionate about helping other female entrepreneurs scale their revenues and burnout-proof their businesses Rebecca has helped women around the world organize & automate their businesses, enabling them to be ahead of their growth curve, focus on CEO-level activities and create more white space for them to thrive without sacrificing the things that matter the most to them. Connect with Rebecca: www.instagram.com/thisisrebeccakay or www.rebeccakay.co/community Today's affiliate sponsor: Tailwind! Sign up and earn here: https://www.tailwindapp.com/i/adscholes
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Let’s kick up your views and engagement on Instagram and connect with your audience as we enter 2022!
Today, I'm giving you 12 days of content ideas for your Stories to help you build the know, like and trust with your followers.
It’s divided up into 3 phases:
Phase 1: Getting to know you and your business
Phase 2: Value-rich content to boost your likability with your followers
Phase 3: Authority build to build trust with your followers
These content ideas will help you build strong relationships. They are:
An about me, business intro, your why, behind the scenes, quick tip, shout outs, ask me anything, inspiration, mini-training, credibility build, industry question/poll, special offer or soft pitch!
Here’s the best part! These ideas can be used anytime you feel you need a boost of engagement, just remember to focus on your followers needs or pain points and don’t forget to include your calls-to-actions on the last slide of your story!
Just a quick reminder that the Insta-Accelerator Academy is now open! If you’re sick of jumping from coach to coach and course to course to not only build your business, but EXPLODE on Instagram, then this membership academy is the answer.
Not only do you have access to a ton of Instagram and business building bundles, which you can do at your own pace, you’ll also have access to monthly coaching calls with me and a private community of other entrepreneurs who have your back.
If you’re ready to take back control of your time spent on Instagram and grow your brand and business with ease and confidence, and finally show up on social the way you we’re always designed to do by the grace of God, then head to bossladyinsweatpants.com and join the Academy!
No need to dump thousands of dollars into masterminds and high ticket coaches! Get the clarity and confidence you need that costs less than your monthly manicure! I’ll see you inside the Insta-Accelerator Academy.
How to avoid posting random content on Instagram!
Quantity vs. quality content.
Some will say…the more posts, the more growth
Some will say…less content, but highly valuable content is best
What if you could have both?
Let’s look at 4 different ways/resources to avoid random content
Ad Sponsor: The Book Writing Blueprint https://jessibeyerinternational.com/allison (my affiliate link)
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Maybe you started your business to gain financial freedom or create more wealth for your family to enjoy more things in your life. Or maybe you’re determined to make more money to retire early, provide for your kids college or add extra vacations from time to time.
Whatever your goals are, it’s not easy to do and can cause some anxiety over your future, or even some confusion on what to do with your money.
Today, my friend, Christine Sarno, joins us to help you establish a financial platform to not only give you peace of mind, but understand that you are deserving of money and how you can become more intentional about your financial security and independence.
Christine runs a financial services practice that is dedicated to empowering women in their journey for financial freedom. She is passionate about providing her clients with security and strategy, and helping them make the most of their money while providing a solid plan for the future. She focuses on a comprehensive approach to financial planning through wealth management, protecting her clientʼs loved ones, income and assets, and laying out mindful, intentional strategies in both their personal lives and with their businesses.
Get ready for an empowering episode!
Connect with Christine:
https://www.christinejoylucksarno.com/
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Instantly get your views and reach higher on Instagram with this ONE hack!
That's right, don't let the holiday season slow down your reach and views on Instagram. This one, creative idea will potentially DOUBLE your views and reach!
And just a reminder, the Insta-Accelerator Academy is OPEN! 2022 is your year to not only EXPLODE on Instagram, but grow your business with a community that has your back!
Is social media having a negative impact on your mental health?
Are you setting boundaries and intentions when you show up on social?
Are you having open conversations about social media with your kids?
Today's show is an open conversation about the negative impact social media can have on your mental health, but there's hope! Jessica Hayes shares her insight about boundaries, intentions and realness when it comes to social media and how to manage it as a family unit.
Jessica is the host of the Love Your People Well Podcast. As a marriage and family therapist, she loves helping busy moms strengthen their family relationships, spiritual growth, and mental health. She's a Christian, a wife, and a mom, and she's passionate about relationships - helping women love their people well, even in the middle of all the things that real life throws at us.
Connect with Jessica:
www.LoveYourPeopleWell.com
@loveyourpeoplewell on Instagram and Facebook jessica@loveyourpeoplewell.com
Freebie that relates to our topic - the 5 Tools Every Busy Mom Needs to Move Her Family From Autopilot to Intimacy (www.LoveYourPeopleWell.com/tools)
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you struggling with Instagram right now because of all the "do-this" and "you-must-do-that" speeches? Spinning your wheels on how to figure out what's really important on Instagram.
Today, I got you! I'm spilling the tea on 3 Instagram myths that are probably holding you back from taking massive action! You know I'm all about authenticity with a side of honesty and reality.
In today's show you'll find out:
- Is Instagram a video or visual platform.
- Are Reels really necessary for growth.
- How much effort to put on hashtags.
I'm here for you sister! And I want to be by your side while you grow on Instagram. I invite you to join the Insta-Accelerator Academy this week to snag the BLACK FIRDAY deal! It's only available for a few short days. Having Instagram growth doesn't mean you have to be on Instagram 24/7! You can do this, but you don’t have to do it alone!
Come hang out with me on the gram!
Who's ready to rank and get seen on Google without the confusion of techie slang? That's right, today you'll learn some basic, but important SEO tips and strategies to help your business and website get found on Google.
Understand how to set up links with keywords that actually get searched for by your audience. Learn how to properly name your products to show up on Google. Plus you'll also get some great keyword research resources, like Uber Suggest and Keywords Everywhere.
Tocarra Karizma joins me today to share SEO strategies that don't suck!
Toccara is a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii's top full-service digital marketing agency dedicated to growing elite eCommerce brands online.
Toccara's out-of-the-box approach to digital marketing and expertise in the online business growth space is why we've asked her to join us today.
Connect with Tocarra:
https://www.instagram.com/toccarakarizma/ https://www.youtube.com/toccarakarizma www.karizmamarketing.com www.toccarakarizma.com Don't forget to get your hands on the 2022 Dream Planner! This Dream Planner is your fresh blank canvas to design your life in 2022. It's created to help you build margin, reduce distractions and build a God-focused schedule. This is not just about what you have to do, it is about who you want to become. https://www.horacioprinting.com/?aff=46 [my affiliate link] Connect with me on social: www.instagram.com/allisonscholes www.bossladyinsweatpants.com
What if you could have the Instagram growth you desire in 2022 without spending hours on the platform and no longer let Instagram suck your soul?
You're constantly inundated with strategies, and "do this," "try that" methods with no real success.
I think you might be missing the bigger picture sister! It doesn't matter if you're an extrovert or introvert; you can have success on Instagram by simplifying your approach with the 6 steps I share in today's episode.
This episode is for you if you're still questioning Instagram all together and still trying to come up with a perfect strategy.
After listening today you'll know:
- The 3 Cs to Instagram growth (the big picture)
- The 3 Vs to your strategy (the big game)
But here's the good news! You don't have to do it alone!
The Insta-Accelerator Academy is coming!
Ready to grow on Instagram with Clarity, Simplicity, Control, and Ease?
Then the Insta-Accelerator Academy is for you! So what is the Insta-Accelerator Academy?
This is a membership community for those mompreneurs who are ready to
- clarify and build their brand on Instagram with simplicity and control.
- attract and work with their dream clients without spending all day tied to their devices
- Stop doing it alone and find support from others on the business building journey
There’s challenges, caption templates, story templates, stock photos, reel templates, and so much more to help you boost your account and get the visibility you desire.
If this is something that you need, get on the waitlist now to secure the launch price. The doors will be open before you know it! And as I mentioned in the show, you can get access now to the Personal Brand Workbook to work on the 5 essential elements to a rockin' brand!
Ever wonder why your entrepreneur idols seem to be thriving working a 10 minute day but you’re staring at your screen for 10 hours and getting nowhere fast? You know you’re ready for the Entrepreneur Success Train but feel like Harry Potter trying to get in at platform 9 3/4 for the first year of school?
Just as Harry needed a slight change in perception (dare I say a mindset shift?), so do we as we move into our roles as entrepreneurs. That’s what my guest, Craig Cannings, is going to help us with this week.
In today’s episode, Craig and I talk about his 7 ways to cultivate an entrepreneurial mindset. We talk about the difficulties in shifting from the task-based view as an employee to the vision-based as the owner and entrepreneur.
We chat about things like:
- The 3 Ps you should have in your business network
- The book that he uses in this work with freelancers that marries a task-driven mindset with the vision-driven mindset needed as an entrepreneur
- His advice on boundaries with clients and ourselves to get the most out of being your own boss
As you listen this week, you’ll be surprised at just how much you already know about the shifts you need to make. I’m betting it’s the how that’s missing in your tool kit. Don’t worry, sister. Craig and I have you covered!
You’ll learn these important steps for shifting into the perspective of the successful entrepreneur: * what mindset shifts are needed when going from the employee mentality to being an entrepreneur * 7 ways to cultivate that mindset * How to plan your week from the visionary perspective that gives your task-oriented brain what it needs to crush your goals
Speaking about planning…Have you gotten your hands on the 2022 Dream Planner yet? This is the only planner I use and it has everything, from writing down big dreams and weekly tasks to personal growth. It also has different sections in the planner to re-evaluate your goals and have monthly check-ins with yourself. Grab your planner today at https://www.horacioprinting.com/?aff=46 (my affiliate link.)
After all the amazing tips in this episode, I know you’re going to want to connect with Craig! You can find him at the links below.
Freelance U LinkedIn
Connect with me on Instagram: www.instagram.com/allisonscholes or at https://bossladyinsweatpants.com/
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Are you finding it difficult to stand out on social media and get heard? Are you an introvert and feel you don’t have a voice that stands out compared to extroverts?
Learn the ‘what’ and ‘how’ about creating and defining your voice and connecting your worthy story to your brand.
Today’s episode, I’m joined by Jess Jordana-Paxson, a copywriter expert, who’s here to help you stay consistent with your voice and how you can mesh your voice and message together to attract the right people to your business.
Get ready for your brand voice stand out on social media!
Connect with Jess:
https://instagram.com/jessjordana
https://jessicajordana.com
hello@jessicajordana.com
https://jessicajordana.com/resources
https://jessicajordana.com/connectworthy-story
Today’s episode sponsor is the Book Writing Blueprint. Grab the 3x3x3 system to get your first book draft done! https://jessibeyerinternational.com/allison
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you have an incredible service or project, but you're struggling with sales? Do you need to land more clients, but most sales strategies are falling flat?
Today's episode, I'm joined by Johnathan Grzybowski, co-founder of Penji, a graphic design membership company. We're chatting about unconventional sales strategies that actually work - and 1 of them will blow your mind!
Johnathan also talks about the sale strategies that have worked and haven't worked in his business. Get ready to take your sales pitch to a whole new level with more yeses!
Connect with Johnathan:
https://twitter.com/grzybowskij https://facebook.com/grzybowskij http://instagram.com/grzybowskij https://www.linkedin.com/in/grzybowskij Penji Links:
https://twitter.com/dotpenji https://facebook.com/dotpenji http://instagram.com/dotpenji Johnathan's number 1 resource, Loom: www.loom.com Don't forget to join the wait list for the Insta-Accelerator Academy: https://bossladyinsweatpants.com/insta-academy/ Connect with me on Instagram: www.instagram.com/allisonscholes
Are you afraid to be seen online and in your business? Afraid of what other people will say and think? What if you detached from all the outcomes and truly unlocked your wholeness? The possibilities are endless.
Today's show is all about your visibility and how you can become your next level version of yourself with Tracy Litt.
Tracy Litt is a leading mindset teacher & spiritual advisor for female leaders and entrepreneurs, rapid transformational hypnotherapist, best-selling author, and TEDx speaker. Tracy is a powerhouse of energy. She is stunningly direct while remaining playful, loving, and supportive.. Tracy is the creator of Mind Magic and The Choice Method, a powerful methodology that supports women in becoming the next level version of themselves, so they can generate the next level of their success, impact, and wealth with ease. Her work has served thousands of women across the globe and has been featured in Entrepreneur, FastCompany, Thrive Global, and Inc.com. Her book Worthy Human is a #1 best seller in Spiritual Growth and Mindset. Get ready to understand your brain wiring, learn how to demote your ego and promote your soul and become unapologetically YOU! Connect with Tracy:
https://www.facebook.com/thelittfactor/ https://www.instagram.com/thelittfactor/ https://www.linkedin.com/in/tracylittlester/ www.thelittfactor.com Free Gift - www.whatwouldshedo.net And let's not forget about our amazing ad sponsor for this episode! If you're thinking of writing a book, but you keep putting it off, then grab the Book Writing Blueprint. Take your amazing ideas out of your head and on paper with the easy 3x3x3 method.
It’s time to stop dreaming and procrastinating about your book, and start putting pen to paper and publish your book! With the Book Writing Blueprint, you will gain confidence in your writing, develop your book concept into an outline, and then into writing actual chapters so you can finish a full first draft. and you’ll write a book that has the power to change lives and leave a legacy that will travel with you through the years!
Head to www.jessibuyerinternational.com/Allison (my affiliate link)
YO! There's so many features on Instagram! Posts, stories, reels, IGTV. And so many ways to deliver content like info-graphics, carousels, video, static images, you name it.
So where do you focus your energy? That's going to depend on your goals.
In today's episode, I explain the difference between growth and reach and what you should do based on what you want out of Instagram.
Plus I tease an exciting update! I'll be launching the Insta-Accelerator Academy. This is a membership program for mompreneurs who believe they have what it takes and loves to learn, so they can EXPLODE on Instagram with ease and confidence.
Sign up here for early bird specials/announcements: https://bossladyinsweatpants.com/insta-academy/
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you wondering if you should have passive income within your business income strategy? What about affiliate marketing?
My guest today, Jessica Stansberry, is all about helping burnt-out service providers and struggling newbie ‘preneurs ditch clients so they can make more money, and have more freedom, with passive income. Sign me up! Right?
In this episode you'll learn all about passive income and how to determine the right kind of passive income is right for your business model. You'll also get great advice on how to make a good decision on choosing the right affiliate to work with and represent!
And don't forget to check out the dream planners here: https://www.horacioprinting.com/?aff=46
(Note: This is my affiliate link. I may receive a small incentive if you make a purchase after visiting the site through my link. This does not impact your cost in any way. I only promote products that I use and LOVE. If you don’t see a 10% discount in your cart, add code allisonsave!)
Connect with Jessica on Instagram @jessicastansberry or find her at www.heyjessica.com
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you find yourself stressed on a daily basis and react with yelling? Does your kids' behavior drive you crazy and you don't know how to fix it?
This episode is for you if you are frustrated with your kids' behavior, and you want to avoid letting your stress impact your kids.
And get your hands on The Yelling Cure!
Robbin is a Certified Parent Coach, author, podcaster and speaker. Robbin is a parenting expert and consultant for the international, personal development app, LiveMORE. Robbin also sits on the Expert Panel for Newsweek Magazine where she contributes to and writes articles related to parenting for the publication. In her work with parents from all over the world, She helps them build more connection and find more joy and cooperation to their parenting. Robbin’s work focuses on building and strengthening the parent child relationship so that children grow up with resilience, confidence and strong emotional intelligence. She works with parents to help them understand their own emotions and frustrations in parenting, so they can help build their children’s sense of self without losing themselves in the process!
Find out more about Robbin’s work at www.yellingcurebook.com Robbin@parentingforconnection.com www.parentingforconnection.com www.facebook.com/parenting4connection www.instagram.com/robbinmcmanne_parentcoach https://www.linkedin.com/in/robbin-mcmanne-33a26439
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you tired of comparing yourself and your Instagram account to other influencers, gurus and coaches? Are you falling down the rabbit hole of content and think you're not good enough?
Sister, you are good enough! NEWS FLASH! You don't need to have it all figured out yet and your Instagram account will always be a work in progress.
Today, I'm sharing my 4 biggest tips to help you show up with energy and to feel good about it! Show up the way you want to show up AND get the Instagram growth!
You got this!
If you enjoyed this episode, please take a screenshot and share it in your Instagram stories and tag me.
I have more resources for you at www.bossladyinsweatpants.com
Ready to STAND OUT online with a SUPERIOR brand?
Today you will learn more about brand personality, the evolution of a brand, and the creativity and relatability behind your brand.
Ask yourself this question, "what's the vocabulary behind your brand?"
Let's dive into what you need to nail to have a STAND OUT brand and the mistakes you might be making.
Randy Herbertson is my guest brand expert who is a recognized brand strategist with over 20 years of marketing and innovation experience in the client agency and media world from entrepreneurship to corporate environments. And most recently, Randy has worked in the boutique agency world owning and operating two firms, including the Visual Brand founded in 2013. He has a strong expertise in social media, digital innovation, packaging, industrial and environmental design. Grab your pen and paper and get ready for some epic brand tools to add to your brand arsenal.
Connect with Randy:
https://www.linkedin.com/in/rherbertson/
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you sending your email list weekly emails? Wondering what you should send your email, what the emails should be about and why focus on them?
You hear it all the time. You need to have an email list, but why?
You are about to get a dose of dopamine, emojis and the POWER of emails AND how to make them fun. I'm chatting with Kate Doster today and Oh My Goodness, what a fun and hilarious chat.
Kate is the host of the Inbox Besties Podcast, creator of the Love Your List. 2.0 Email Marketing mega course and is dangerously obsessed with helping entrepreneurs carve out their slice of the “inter-webs” by wooing the hearts and wallets of their small, but mighty audiences, thanks to fun email marketing and easy “yes Mini offers.” She believes you don't need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy, or kale if that's your thing. Buckle up friends because this episode is so much fun. And I promise you're going to learn a few things too.
Connect with Kate at www.katedoster.com/smmp or on Instagram @kate_doster
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
The days of lazy summer are behind us and the chaos of school lunches, homework, and, oh yeah, running a business are in full swing. If you need help implementing a system to keep your house, business and life running like a well-oiled machine, this episode is for you.
My guest today is Heather Steinker, founder and CEO of Chaos N' Cookies. This Texas gal loves to help busy mompreneurs stress less and save time through helpful tools and systems to increase productivity in their lives. Not only is it back to school season, it's back to sanity season. Grab your coffee and let's dive in.
Connect with Heather on Instagram @chaosncookies
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
I'm so excited for you to listen to today's episode. Not only is today my birthday, so if you want to make my day and send me a message, go right ahead. But today's interview is very different from my traditional shows because this is a hot seat, double interview. I guess that's what I'm calling it.
My good friend and brand strategist, Robyn Graham agreed to come on the show and ask me some triggering juicy questions. And I'm asking her some great questions as well. And here's the thing. We have no idea what the questions are. Is Robin going to ask me about Instagram or about running a business or about my obsession with Loki? Who knows? The whole point of this format is to show you that entrepreneurship is super vulnerable and messy and hard with so many ups and downs.
We get into branding, communication, pivotal moments in our businesses, comparisonitis and we also have some fun talking about our dreams. We definitely mentioned some of our favorite entrepreneurs like Ed Mylett and Cathy Heller. And you know, Tom Hiddleston is mentioned as well. So sit back, relax, and listen to a real authentic chat about entrepreneurship, social media, podcasting, and everything else in between.
Last call!
This is the final week to sign up for the Instagram Growth Bootcamp.
If getting your business noticed and growing on Instagram is part of your dream for your life, you’ll love the Instagram Growth Bootcamp. You’ll break through all the hype, myths, and limiting beliefs while learning the most up-to-date choices for growing your IG presence with clarity and ease. Don’t wait, now! We kick off September 3.
Do you need more peace in your productive day? I know I do. I have such an amazing guest today.
Polly Payne is here to help you reverse engineer your dream. She goes into detail of what it really looks like to map it out. And she shares her special dream planner, which you'll want to get your hands on.
Polly is the founder and CEO of Horacio Printing. Originally from Fairhope, Alabama, Polly migrated to the Big Apple and became the senior sales director of an award winning ad tech company. She left her career in advertising to redesign her life and pursue her God given purpose. She founded Horacio Printing, which has now sold more than 40,000 dream planners around the world and raised more than 66,000 to fight human trafficking.
Connect with Polly:
www.horacioprinting.com use my affiliate discount code: allisonsave
www.thedreamerinyou.com
www.instagram.com/polly_payne
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Guess what – you don’t have to post every day on Instagram! That’s right. I said it and I’m standing behind it, AND my guest today, Shannon McKinstrie certainly agrees!
Today, Shannon and I get into an open and honest conversation about Instagram, the algorithm and information overload. If you’re ready to show up on Instagram with ease, and let go of what doesn’t matter, and get rid of burnout, you’re going to LOVE this fun episode.
My friend Shannon is a social media marketer ROCK STAR. She helps small businesses make a big impact and grow through organic, proven strategies.
Grab your favorite drink and get ready for great content.
Connect with Shannon:
www.shannonmckinstrie.com @shannonmckinstrie https://www.socialbizsystem.com/Close_More_Discovery_Calls
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Welcome back to another hot seat coaching episode! If you’re looking to create meaningful content and inspire your audience, this episode is a must listen.
Jessica Hayes joins me today to chat about her intentions for Instagram and how to reach her audience. She’s all about helping busy Christian moms strengthen their family relationships, spiritual growth and mental health.
We dig deep into what Jessica wants to be known for, mapping out her content for the month, and her calls-to-action.
I also want to mention before we dive in, I’m doing another round of the Instagram Growth Bootcamp. Yes, this is round 3 and we kick off September 3d. I’m sure you know the potential of Instagram, but if you’re feeling stuck when it comes to growth and figuring out the right strategy to use, get on the waiting list for the bootcamp!
Whether you’re just starting out, you already have a presence, or you’re wanting to take your Instagram game to the next level…this bootcamp is for you! You’ll get done in 8 weeks what will take you over 1 year to accomplish on your own.
Just imagine what it will feel like to be the content creation workflow queen always knowing what to post, finally get your Instagram account as an attraction machine, grow your following organically and connect with people on the daily AND finally break through mindset blocks so you can take control over your time spent on Instagram!
Get on the waitlist, let’s get back to the show!
Quick question. Do you need a CRM, a customer relationship management system in your business? Do you even know what I'm talking about?
To be honest, before this recording, I was basically winging it. I never considered investing in a CRM, until now. If you're looking to make onboarding and emailing new clients easier and smoother, this episode is definitely for you.
My friend and client Stacey Hooker is going to walk you through the seven essential workflow emails you need in your business. Stacey is the founder of Sweetly Simplified Systems. As a HoneyBook pro and the queen bee, she helps solopreneurs simplify and streamline their business processes with HoneyBook, the leading CRM for small business owners. With VIP days and intensives, she helps solopreneurs level up and get back their time so they can enjoy being the CEO again.
Connect with Stacey at www.sweetlysimplifiedsystems.com or on Instagram @sweetlysimplifiedsystems and go get that 50% off of HoneyBook here.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you a mompreneur experiencing exhaustion and burnout? Sick of the "hustle-and-grind" mentality? Is your approach to business the "do-it-all" approach?
Today, you will go from clueless to clear on building your foundation to business success!
Christina Giordano presents her L.I.F.E. Method to get you closer to your goals and help you create the dream life/business you want.
"Get radically honest with yourself and then you'll know how to trust yourself with your desires!"
Connect with Christina at www.christinagiordano.com and grab the L.I.F.E. Method for free. Follow Christina on Instagram @thechristinagio
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
HOLY SMOKES! July 24th marks two years of the Social Media for Mompreneurs Podcast.
And what a ride! HANDS DOWN, this podcast was the best thing I did to grow my audience and business.
I have YOU to thank for that! To celebrate two years of podcasting, I put together the very best remix of the top FIVE downloaded episodes. It's no surprise it's related to Instagram and branding.
Enjoy this recap, but if you want to explore the episodes in more details, here are the links:
EP 94 - Instagram Trends for 2021 (What You Need To Know to Grow Your Instagram Presence)
EP 102 - The 3 C's to Instagram Growth
EP 96 - Brand, Branding, Brand Identity! Featuring Robyn Graham
EP 97 - 4 Steps to Batching and Repurposing Your Content
EP 91.5 - Best Instagram Practices to ROCK 2021
Do me a favor! If you love the show and you'd like to help me grow it, please head over to Apple Podcasts and leave a written review. It would mean the world to me!
Welcome back to another "hot seat" coaching episode! Today, I'm honored to help Ashley Siljenberg overcome her frustrations with Instagram.
If you're frustrated with what to post, how often to post, and finding your ideal audience, this episode is for you.
I help Ashley fine tune her Instagram bio, figure out her audience and what she wants to be known for, what kind of content to post, and how to use hashtags and Facebook groups to find her audience.
Make sure to connect with Ashley on Instagram!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Stay connected with your audience on Instagram by implementing these quick and easy Instagram Story strategies. Creating your own consistency, using the story features & making sure your stories fall into 1 of the 4 categories will help you go deeper with your audience and turn those connections into customers.
Before you go, I’d love to connect with you and give you some gifts to help you grow your Instagram presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you have a healthy relationship with social media? Is comparisonitis all bad?
In today's episode you'll learn what it means to have a healthy relationship with social media and some ways to shift that relationship if it's in an unhealthy space.
You'll also learn how to examine comparisonitis and what mindsets really work!
My guest today is Dr. Caroline Addington. She's the founder of Bigger Than A Brand, an online community that helps coaches do Instagram in a way that feels true to them AND gets all the clients. She's also the host of the Empowered Expression podcast, where she interviews New York Times Bestsellers and 7-figure entrepreneurs about what it's really like behind-the-scenes of their business. Caroline's a believer in being your whole self online, marketing with love, and having a healthy relationship social media.
Connect with Caroline on Instagram @caroline.addington_
Before you go, I’d love to connect with you and give you some gifts to help you grow your Instagram presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
What's the point of Instagram Stories? How often should I post? What should I share? Do I need to be on brand? I feel like I have to live on the app all day long.
In this episode, or pepisode (a quick pep talk about Stories) I share the point of Stories and how to kick the overwhelm with showing up in your Instagram Stories. I also point out the difference between your posts and stories.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Is Instagram sucking the life out of you? In this episode, I share simple, daily activities you can do on Instagram that will save you a boat load of time AND grow your account over time.
I also share what's working NOW on Instagram and what type of post drives engagement.
And speaking of engagement, I share a simple hack that will get you engaging with more than 900 people in the next 3 months!
How's that for growth?
Snag my hashtag freebie here my friend: https://bossladyinsweatpants.com/free-hashtag-guide/
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you using Instagram as just a user or a business owner?
Get ready to take control of your time on Instagram with these 2 engagement HACKS!
These hacks will save you time while you use Instagram to intention to make powerful connections, grow your following and get the growth you desire!
All of this done in 30 minutes or less each day!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
It's no secret, to grow your business you need to provide value-driven content, but sometimes you're missing a key piece and that's your everyday stories.
In this episode, I share why your everyday stories are important for your content, tips on how to keep track of your amazing stories and how to incorporate them into your social media content.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
How do you get the most out of Instagram Reels? It's not just about visibility, but the other key piece is ENGAGEMENT! Today, I'm sharing how to maximize the best chances to increase your reels engagement...and it's a super simple hack!
Quick reminder: my 3-day Instagram Growth Masterclass is happening RIGHT NOW inside my Facebook Group, Social Media for Mompreneurs.
We're diving deep in clarity, content and consistency, so don't miss it! Plus, there's a free workbook download.
Time, tech and ideas. Could this be why you're not creating Instagram Reels? If so, you're not alone. On today's show, I provide some Instagram Coaching to Moyra Gorski, who's looking for clarity on creating Instagram Reels that fits her business and brand.
We dive into how she can simplify the Reels process, how to make a plan, content pillars for Instagram Reels, engagement tips and a daily checklist to hold her accountable.
You can connect with Moyra @greengorski
Still stuck with Instagram Reels? Grab my Instagram Reels training today!
Yes! Building the know-like-trust factor on Instagram is KEY to growth, but how exactly do you do that? In today's bonus episode, I break down each factor and share where to focus your energy and what content to create, from static posts to IGTV's that help you grow your following and build relationships.
Quick reminder: The 3-day Instagram Growth Workshop kicks off June 23 inside my free Facebook Group, Social Media for Momprenuers. Get ready for clarity, content and consistency to EXPLODE your growth that's aligned with your brand and business.
If one of your goals in your business is to create and save money, then this episode is for you. My friend Connie is here today to share her simple steps, structures, and discipline to money. And she's got a system that you can use to help organize your money and give your money a job.
With 35 years of accounting and bookkeeping experience, a variety of industry knowledge, and her own real-life business growth journey since 2001, Connie developed the Going Beyond Revenue Cash Handling System, focusing on cash flow planning that creates profitable and sustainable businesses.
Connect with Connie:
www.moneyactiontips.com https://www.linkedin.com/in/connievanderzanden1/ https://www.instagram.com/connie.vanderzanden/
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you sick and tired of trying to implement every strategy you read about on how to grow your Instagram following or sales? I'm here to let you in on a little secret.
Plus I want to remind you I'm hosting a 3-day Instagram Growth Workshop June 23-25 inside my free Facebook Group, Social Media for Mompreneurs! Hope to see you there.
Also, once you listen to this episode please DM me on Instagram @allisonscholes and let me know your biggest takeaway. I definitely want to hear your thoughts.
Do you think blogging is dead? It doesn't need to be if you know how to stand out with blog headlines and content that actually builds trust with your audience!
In this episode you will learn how to write enticing introductions that get people to read your content, headline strategies, and best repurposing practices to generate more content by working smarter, not harder!
Connect with Tracie:
Instagram: @_okayokapi_ Website: https://www.okayokapi.com Email: tracie@okayokapi.com Landing page: okayokapi.com/spicy-headlines Connect with me: Instagram: @allisonscholes www.bossladyinsweatpants.com
When it comes to creating Reels, what's holding you back?
Most common answer I get is IDEAS! In this episode, I give you the top 3 Reel Pillars for creating your Reels and helping you maximize your reach and visibility.
I also want to remind you that I have a special Instagram Reels training that teaches you all the tech, how to batch Reels, hashtag for Reels, templates and more.
Snag the training RIGHT HERE and don't forget to connect with me on Instagram!
Stay sassy, sparkle and wear sweatpants!
I have a great guest on the show today. Jessica Korthuis is here to chat about creating boundaries as a mompreneur and building a business that actually works for your family. It's a struggle, but no worries, because Jessica has some great tips and advice to get you unstuck and feeling aligned with your business and family life. Stick around for this conversation because you will immediately love Jessica.
She is the founder and CEO of SoHuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early stage female founders grow and market their businesses.
So sit back, relax, and get ready to create boundaries that align with your family goals.
Connect with Jessica:
https://sohuis.com/membership/ https://www.instagram.com/jessica_korthuis/ https://www.instagram.com/sohuisinc/ https://sohuis.com/thelucylab/ Hubspot Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Welcome back to another bonus episode and today we're diving into your Brand Message!
Are you clear on the ONE person you are meant to serve?
Brand message formula:
I Help (your ONE person) achieve/grow/build/gain (their main problem/frustration) through/by (your solution
For more clarity on your Instagram Brand, attend the Instagram Growth Workshop, June 23-25 inside my free Facebook Group!
Are you ready to scale your business with a free Facebook group?
Today, you are going to get all the strategies for scaling a free Facebook group. Yes, you can create leads and make money through a group. It’s not icky sales tactics. Trust me, these strategies work!
Say hello to Christina Jandali. She’s is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group.
She also gives her advice about “paid” groups, which was a question from a listener.
Connect with Christina:
https://www.instagram.com/christina.jandali/ https://www.linkedin.com/in/christinajandali https://www.facebook.com/groups/cashflowmethod/ https://www.facebook.com/DeliverYourGenius
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you struggling with creating your own authentic content on Instagram that your audience will actually care about? Today on the show, I'm sharing a quick HACK using one of Instagram's features to learn more about your audience and what they want.
It's much easier than you think! Start implementing this hack, and it will guide your content creation process and get your audience's attention!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you a solopreneur or mompreneur struggling with work/life balance? Do you have an MLM and find it difficult to navigate the online space and grow your business?
Today, I'm chatting with Mia Cosco, a Health and Wellness Branding Expert. She shares her unique background as an actress, model and project manager & her experience with burnout!
Mia understands the desire to help others and lead with a sense of purpose. She helps moms discover and find their audience, how to work with their spouse, how to create a unique brand with an MLM, and how to achieve balance as a solopreneur.
Connect with Mia on Instagram @miacosco
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you sharing stories on Instagram to make connections and build the know-like-trust factor with your audience? The KEY to connections are micro-stories that are relatable to your ideal audience.
In this "Instagram tip of the week" episode, I share how I create micro-stories easily. Once you implement this strategy, sharing stories is a whole lot easier.
Grab your 5 steps to crafting your personal brand here.
Connect with me on Instagram too! I'd love to connect and read your stories!
Should you write a book? And where do you start? Writing and publishing a book is easier than you think. It's totally doable in less than 1 year!
On the show today, Debby Kevin shares her HACKS into writing and publishing a book. She talks about why you should write a book, the different publishing options, how to carve out time to write and how to liberate yourself from perfectionism!
Connect with Debby:
https://instagram.com/highlanderpress https://highlanderpressbooks.com https://highlanderpressbooks.com/resources
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Ready for an Instagram Reels hack to create a great loop? Today's hack of the week is super easy to implement that will make your audience watch your Reel over and over!
If you love these weekly Insta-hacks or Insta-tips, please take a screenshot of today's episode and share it in your Instagram Stories and tag me!
If you'd like to be on the waitlist for the Instagram Growth Bootcamp for the summer please click here.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Wondering what is the best website design to help you stand out? How can your website help you attract new leads?
Today on the show, website expert, Reese Spykerman, shares what you absolutely need to have on your website to stand out and turn browsers into new leads.
You'll also learn the three biggest mistakes on websites that send people away and how you can fix them.
Connect with Reese at www.designmyreese.com/fixes or on Instagram @reesespykerman
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you telling your brand story on social? Are you sharing your story the right way to connect with your audience? Does your brand story align with your core values and experiences? Do you even have a story?
Don't freak out because my amazing guest and fellow mompreneur is here to give you all the tips and strategies to help you craft your brand story, share it, and connect with your audience. Remember, that's our goal on social...connections and conversations!
Michelle Knight is a mother, wife, world traveler and storyteller. She is the founder and CEO of brandmerry.com, where she supports entrepreneurs as a personal branding and marketing consultant. She helps entrepreneurs brand themselves online, market their mission, and build more revenue and impact. You are going to love this episode.
Connect with Michelle HERE.
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Ready to discover your confidence and self love to lead a fulfilling and happy life? Ready to earn more money? Learn why women struggle with confidence, self love, self esteem and self worth and finally break through your own barriers to claim your happiness!
Lisa Thompson is a confidence and self love expert. Connect with Lisa at www.selflovebeauty.com to learn more about her and her programs that help women all over the world.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
BONUS - Two Hot Instagram HACKS to Boost Your Visibility and Engagement Rate
Are you DONE with the low engagement on Instagram? Spinning your wheels on how to increase your engagement rate and get the visibility you desire?
In this episode, I share the two HOTTEST TRENDS right now that will boost your engagement rate and kick your VISIBILITY into high gear! (It's easier than you think!)
Snag my Instagram Reels Workshop for just $17 (lifetime access).
Jump into my Facebook Group, Social Media for Mompreneurs, for the Email list/Engagement challenge and get your hands on some templates and grow your community as well.
When I say the words, Facebook or Instagram ads, what comes to your mind? Are you already rolling your eyes? Do you have immediate anxiety?
In today's episode, I have Facebook & Instagram Ad Expert, Shelby Fowler. She shares how to set up ads, what metrics to look at, when to start ads, what's important for your sales and landing pages, conversions, and if you should do ads at all.
Connect with Shelby at www.fempiremedia.com or on Instagram @lifewithshelby
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Podcasts are on the rise. Whether you have a podcast or not, being a guest on a podcast is the fastest way to maximize your visibility.
In this episode I share exactly how to find the right shows for you, what kind of research to do, how to pitch yourself to podcast hosts and what NOT to do in your pitch.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you feeling stressed? Does the Pandemic and mask mandates stress you out? Why is that? What is stress anyways? And what does your control and ego have to do with it?
My guest today is Carlee Myers, the founder of The Stress Less Company. After experiencing a major trauma at 12 years old and struggling with PTSD and stress for over 10 years, Carlee now helps hundreds of people take action to reduce stress through her educational and mentoring programs. I've learned so much from her and you will too.
Connect with Carlee at www.stresslessco.com or on Instagram @thestresslessco
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you thinking of starting a coaching business or adding coaching services to your existing business? My guest today is Lindsay Maloney. She is an awesome coach. She is actually my coach who has helped me grow my coaching business. She specializes in teaching women how to start and scale their dream coaching businesses with simplicity and confidence. I guarantee you are going to love this episode.
We dive into doubts, fears, qualifications to being a coach, the signs of starting a coaching business and she shares the beginning steps to create coaching services. And of course, she's going to leave you with some great advice and motivation.
Connect with Lindsay on Instagram, or visit www.dreamclientcommunity.com or email her at hello@lindsaymaloney.com
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you need a pep talk when it comes to your business success and Instagram engagement?
The two biggest frustrations or concerns I hear from women entrepreneurs are; trying to get "all the things" done in their business, and increasing their Instagram engagement!
I have a GIFT to help you with your business success and my #1 tip to increase your Instagram engagement!
Grab my freebie >> the Weekly Project Workflow for Business Success
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ready to gain clarity on "your thing" and take your business to the next level? We're talking 6-FIGURES level! Get off the hamster wheel of creating ALL the products to solve ALL the problems!
Welcome to the POWER OF ONE series. Veronica is going to teach you how the clarify your one person, one problem you solve, one product to build, one path to scale and one platform to market "your thing"!
Veronica Romney is a 13+ year branding and marketing veteran who has executed marketing campaigns for some of the world’s most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, major influencers, and more. Even more than that, she is a wife, a mother, an entrepreneur, and an advocate for the you who wants more but doesn't know how. She is the Founder of MyModernBrand™, a branding and marketing education company that helps great people and great companies clarify their brand message, find their unique brand voice, and market themselves authentically.
Connect with Veronica:
https://www.facebook.com/groups/mymodernbrand/ www.mymodernbrand.com https://www.instagram.com/vromney/ Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
In today's episode I'm sharing the pros and cons to Instagram Stories and Reels. Which one is right for you and which one do you enjoy more?
Instagram Stories offers many fun features including stickers, music and filters. Stories also offer a limitless array of ways to show up, like boomerangs, videos, static photos and more. They are much easier to build the know-like-trust factor, but on the other hand they have limited visibility. And they also disappear after 24 hours.
Instagram Reels, right now, are the hottest and favored feature on Instagram. Why? VISIBILITY! Your content can be pushed beyond your followers and to the explorer tab. They are also highly sharable. But on the flipside, they are time-consuming to plan and create and the app feature requires a learning curve.
Snag my Instagram Reels Workshop or hop into my Facebook Group for more Instagram hacks while you make new friends!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Hey ladies, welcome back to the Social Media for Mompreneurs podcast. If you're struggling with getting that first client or the next this episode is for you. My guest and friend, Jill Celeste, is back on the show. She is an Amazon best-selling author, and she's the founder of the Celestial University. You're going to love her because here's what she does. She teaches female entrepreneurs how to get louder with their marketing so they can attract more clients and live more fulfilling lives. I bet that's what you want!
Also just a quick reminder. My Instagram Growth Bootcamp kicks off in a few days, March 5th. Are you ready to get the growth you've been wanting for so long? This is an eight-week group coaching program for women who are ready to clarify and build their brand on Instagram, but we're going to do it with simplicity and control.
Instagram is no longer going to suck your soul. You will become the content creation workflow queen, so you always know what to post and when. You'll finally get your Instagram account as an attraction machine so your ideal clients can actually find you! You'll become a video Ninja, so you can grow your following naturally and connect with people on the daily. And you'll finally break through mindset blocks so you can take control over your time spent on Instagram.
Click here for details!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Hey, welcome back friends to another bonus episode. That's right. I'm giving you another bonus episode this month. And today I am going to talk about Facebook groups. I know what you're thinking. “Allison is going to talk about Facebook groups?” Normally I'm always hashing out Instagram hacks, tricks strategies, right? But today I am flipping the script and I'm going to talk about Facebook groups, especially how to get the engagement and build community. Because right now my Facebook group is blowing up and I want to teach you exactly what I'm doing so you can blow up your Facebook group, get the engagement and get those awesome connections.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Want more growth on Instagram without spinning your wheels? Ready to take massive action on the platform? In this episode, I teach you the 3 C's to Instagram growth. Follow these 3 C's and you'll grow your audience and reach on Instagram over time. Simplify your process and stay in control!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Get ready to stand out and showcase your authenticity on Instagram or any other social media platforms. There are 3 easy ways to build your audience and build your business & brand.
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Show your face - show the person behind the brand.
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boomerangs in Instagram Stories
- IGTV + Live
- Reels
- Behind-the-scenes posts
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Branded memes or Canva graphics showing you (www.imgflip.com/memegenerator)
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Use your voice - speak to your audience! Not only do you want your audience to see you, but you want them to hear you.
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VIDEO!
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don't overcomplicate it
- mix video in your marketing/posting strategy 1-2 times per week.
- fastest way to build the know-like-trust factor
Come join the Video Challenge inside my Facebook group, Social Media for Mompreneurs. We kick off February 22, 2021.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Welcome back sister. I want you to get super excited because my guest today is not only going to shed some light on finding your niche and getting your booty on video, but she's going to inspire you to take massive action.
Krista Mashore is a digital queen. She has four best-selling books and she took her business from $0 to over eight figures in just 35 months. So incredible. If you're afraid of video, don't be, Krista has some great advice.
And speaking of video, I want to help you get seen and become memorable on the gram and the fastest way to do that, now in 2021, is through Instagram reals. Don't let reels scare you right now. You can snag my Instagram reels workshop, where I walk you through how to create reels, how to do them easily and how you can show up authentically and get more eyeballs on your brand. Plus, I have a special bonus for you inside the workshop. That link is in the show notes. Okay, let's get to the juicy stuff about finding your niche and the power of video in 2021.
I hope you are fired up for today's show because Krista is here, who was the host of the fired-up podcast today? We're going to chat about not just one topic, but two that are sure to be extremely important to your business this year. So let's get to the juicy stuff.
Connect with Krisa at https://kristamashore.com/ or on Instagram!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Welcome back to another bonus episode today. I'm going to walk you through how I set up my week to stay focused and on task, stay aligned to my goals and my personal goals. Awhile back, I was feeling like I was always behind, feeling a bit stressed and the to-dos on my list were compounding and that's just not a good feeling. I was time-blocking, but my workflow was still a mess. And I'll explain what I mean.
I also want to let you know that I just opened up my Instagram growth bootcamp. It kicks off March 5th. This bootcamp is an eight week group coaching program for women who are ready to clarify and build their brand on Instagram, but with simplicity and control so they can attract and work with their dream clients. I truly believe you can use Instagram as a marketing tool to grow your brand and business.
And inside this bootcamp, I'm going to give you all the tools, plans, confidence, accountability, and support you need. And we're going to have a lot of fun. It'll be maxed out at 15, so you better get in now these spots will fill up quickly.
Click here for the bootcamp!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Can you believe it!? Today is the 100th episode of the Social Media for Mompreneurs Podcast. This episode covers the four biggest business lessons I've learned over the last four years and the mistakes I've made? I dive into the order of business, how to prioritize your business actions, questions to ask yourself before you start a project and what it really takes to be successful.
And to celebrate the 100th episode, I'm offering a pretty big discount on the social brand accelerator program. This program is an online self-paced Instagram course, walking you through a three part brand blueprint to help you leverage, grow and profit from Instagram. It also has bonus trainings, including how to find and use the right hashtags, how to simplify Instagram reels and how to save an immense amount of time on content creation.
At checkout use the code save50.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
The world may look like a Rubix cube, a world of chaos and disorder. And everyone has their say on how to put the Rubix cube back in order.
How do you fit in? What's your identity?
You are a child of God!
This episode is to encourage you to take action, understand your true identity in this world and don't give in to this Rubix cube of a world.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
In today's episode, I'm chatting with my friend, Julie Butler about lead magnets and how to create one that attracts your dream clients. Julie is passionate about helping entrepreneurs create beautiful businesses so they can stop the comparison games, feel confident about having a high-level brand, and in turn, attract their dream clients.
Connect with Julie:
www.stockbyjewels.com/resources
Instagram: @stock_byjewels
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you finally ready to drive major traffic to your website or your podcast? Okay.
Today my special guest, Rachel Ngom is here to share all of her Pinterest wisdom.
We are diving into Pinterest and she is going to unload all the tips and strategies so you can drive major traffic to your website and build your email list.
Rachel is the host of the She's Making an Impact Podcast. She is a business and lead generation expert helping purpose-driven female entrepreneurs drive more traffic leads and sales through Pinterest, blogging, and strategic use of automation. Rachel went from being on food stamps with negative $400 in her checking account to a multiple six figure online business. And now she helps others do the same with her signature courses and programs.
Join Rachel's PIN WITH PURPOSE IMPLEMENTATION LAB Feb 8-10, 2021
Connect with Rachel:
Twitter https://twitter.com/RachelNgom Facebook https://www.facebook.com/rachelngom https://www.facebook.com/groups/shesmakinganimpact/ https://www.facebook.com/rachelngombiz/ LinkedIn https://www.linkedin.com/in/rachelngom/ Instagram https://www.instagram.com/shesmakinganimpact/ Pinterest https://www.pinterest.ca/rachelngom/ Freebie: http://rachelngom.com/cheatsheet
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Today’s episode is all about how I set up my week to be laser focused and make good use of my time, and a BIG piece to that is batching and repurposing content! I’m going to share with you how I plan my content, then how I repurpose it throughout my platforms! You’ll need pen and paper for this one, and maybe your coffee or wine!
I also want to remind you that the Social Brand Accelerator program is OPEN! This program is a self-paced course to help you create a crystal clear, strong Instagram Identity that gets you SEEN, and drives engagement, leads and profits. There are 3 main modules in the program beginning with Instagram mindset and narrowing your ideal audience, to clarifying your brand pillars and writing stellar Instagram captions. Plus there are a load of bonuses, including over 100 caption templates. And once you’re in, you have lifetime access to all the content and all the lessons I’ll be adding. How’s that for Instagram success!
FREE Gift: the Social Media Planning Workflow (PLEASE make a copy of the spreadsheet BEFORE you edit!)
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you finally ready to STAND OUT on Instagram Reels and simplify the process? In this episode, I share 3 easy strategies to simplify your Instagram Reels. Make it easy for yourself!
I also invite you to the Free Instagram Reels Workshop, January 21 in my Facebook Group, Social Media for Mompreneurs. Everything from basics to advanced, to help you get SEEN on Instagram and grow your Instagram reach.
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Happy new year friends!
Buckle up because my friend, Robyn Graham is back and she is a POWERHOUSE when it comes to brand marketing strategy and personal branding. Trust me, when I need help or clarity on my brand, I turn to Robyn. She's here today to share her experience and expertise on rebranding and pivoting. And what's the difference between the terms brand, branding and brand identity? She dives into that too.
Using the power of brand strategies Robyn Graham helps women build personal brands that attract clients. Robyn helps her customers find clarity, confidence, and connection with their brand messaging to build relationships that convert to profits. She also assists her clients with identifying their niche and incorporating their core values into their brand and business. Using her six pillars of brand strategy, Robyn helps her clients build brands that stand out and make an impact. Robyn’s work includes brand marketing strategy, personal brand coaching, branded photography content development, professional headshots, and fine art photography. Her signature “The Brand Marketing Insider” program is a highly customized done for you brand-building experience that combines her expertise with that of a team of vetted professionals to build comprehensive brands that include attractive and functional websites, copy, social media management and more. She is an awarding winning photographer, wife, mom to three, woman of faith, and passionate about serving others. She is on the executive board of directors for Face to Face Germantown, an organization in the greater Philadelphia area serving the marginalized population. Robyn is host of The Second Phase Podcast and enjoys speaking on the value of brand marketing strategy and personal branding.
Website: www.therobyngraham.com
Instagram: https://www.instagram.com/therobyngraham/
Facebook: https://www.facebook.com/theRobynGraham/
Facebook group: https://www.facebook.com/groups/thefemaleentrepreneurinsider
Pinterest:https://www.pinterest.com/therobyngraham/
LinkedIn: https://www.linkedin.com/in/robyn-graham-brandographer/
I also have some awesome news for you. If you're ready to take your Instagram presence to the next level and get those connections, leads and profits, I just opened up my 90-day, Instagram intensive mentorship. Just imagine what it would feel like to finally clarify your brand and brand message so you can show up as your most authentic self. Have someone help you organize and map out monthly and weekly content. Create authentic, genuine connections and get DMs from potential clients and grow your following and convert followers to clients. My friend, if you're ready for some major attention, accountability, and growth in the next 90 days, then working with me is exactly what you need. Check out more details at www.bossladyinsweatpants.com/coaching
Today, I have a great episode because I sat down with my podcast besties and chatted about the podcast life, the opportunities that opened for our businesses, the things we didn't expect, and our advice to you if you're considering your own podcast.
If you're ready to launch your podcast, grow your audience and monetize authentically, but you don't know where to begin, I highly recommend the Podcast Pro University. (my affiliate link.) It's the number one podcasting course for online entrepreneurs. And this is the exact course I enrolled in to launch this podcast. This course has it all, from naming your podcast, coming up with episodes and how to set up your tech to finding guests and how to monetize from the start.
For Podcasting inspiration, please check out the ladies from this episode:
Robyn Graham: The Second Phase Podcast
Shannon Baker: The More Than Capable Mompreneur
Elena Ciccotelli: The Side Gig Central Podcast
Lora Shipman: The Lora Shipman Show
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ready to bust through your imaginary glass ceiling in 2021 and make an impact on Instagram, make those amazing connections, nurture your audience and drive more engagement and leads?
2020 has no doubt been interesting, and I’m sure 2021 will not be short of any surprises…but what can you do RIGHT NOW to continue your growth on Instagram?
I’m sure you’re full of hope and purpose to conquer whatever 2021 throws at us and I can bet you’re compiling your goals and sorting your action plans!
Are one of those plans about how you’ll show up online, especially Instagram?
In no particular order, here are some trends that will continue into 2021 or gain momentum from the Instagram creators: the popularity of Instagram Stories, the rise of Instagram Reels, the growth of Instagram LIVE, in app shopping, explorer tab expansion, carousel posts/memes/info-graphics, IGTV and more ordinary, relatable influencers!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Have you seen a dramatic drop with your engagement on your Instagram posts and Stories? You’re not alone! And there is a reason! In today’s episode I’m going to share some great tips to help you boost your engagement and keep those connections and conversations flowing!
I think it’s safe to say that in the past few months, a lot has changed and shifted on Instagram, all due to the birth of Instagram Reels. Either you love reels or hate reels, they do affect your engagement and your algorithm.
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ready to overcome your money mindset blocks and price your products and/or services for profit? Are you ready to create an offer that sells?
In today's episode, I chat with Brooke Jefferson, a photographer, marketing strategist, and mentor, who thrives on helping photographers book more clients through marketing their businesses on social media and building relationships with their local communities. Her focus is helping others maximize their potential by creating a profitable, sustainable, and most importantly, a fulfilling photography business.
We chat about pricing, overcoming money mindset blocks, cost of doing business, time vs. value pricing and creating a stellar offer that sells!
Connect with Brooke on Instagram or visit her at www.brookejefferson.com
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Recently, I went LIVE in my Facebook Group in response to AWESOME questions from the mompreneurs in the group! Like – rock your Instagram – questions!! And today I’m here to share them with you along with my answers, advice and suggestions. We’re diving into the best practices for posting on Instagram when you’re launching a business, how to market without a budget, CTA’s and the pesty algorithm!
I also want to invite to join my Facebook Group, Social Media for Mompreneurs. Get the best Instagram tips, strategies, trainings and challenges and connect with an awesome group of women!
Now let’s dive in to the juicy questions!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
In this episode, I help Jasmine identify her ideal audience and get crystal clear on her niche and Instagram objective.
When you narrow down your audience and get clear on your brand and what you stand for, then it's so much easier to build community on Instagram.
Join Jasmine's community on Instagram @oliveandamethystco and check out her amazing work!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Hey there mama! Are you feeling the pressure to be perfectly present with your kids, but also be perfect in your business? You hear the terms “time management” and “discipline” all the time, but what does that look like for you? Does having that paper planner make you organized?
Are you just sick and tired of listening to other pros tell you what you should do? Is it even sustainable for your life and business?
Okay, let’s have a real and honest discussion on what it takes to be present with our kids and run a thriving business.
Connect with Jacqueline:
www.instagram.com/thejacquelinehoward www.facebook.com/groups/optimizetoscale . . .
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Buckle up my friends! Here is part 3 of The Social Dilemma. Is social media dangerous for our kids, what’s our responsibility as parents, and can social media be self-regulated?
Get ready for this continued discussion and I want to hear from you…let me know what you think of our discussion and your thoughts on the Netflix original – The Social Dilemma.
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Welcome back friends! This episode is Part 2 of the Social Dilemma. If you haven’t listened to part 1, tune into EP 87 first, then come back to this one.
Today’s discussion is important, because we unpack the influence of social media on our behaviors, the control of truth, comparison-itis and are we in control of our algorithm?
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
The Social Dilemma. Have you seen the Netflix documentary yet? If not, I encourage you to watch it, and if you have seen it, then you probably have a lot of thoughts, questions, opinions and concerns surrounding social media.
Recently, I was invited to discuss this documentary with a few other female entrepreneurs who use social media heavily for their businesses. Topics include how it influences us, manipulates us and controls our experiences.
My friend Lora was kind enough to give me permission to share this discussion with you. This week, I’ll be sharing 3 parts to the panel…listen in to Part 1 and let me know what you think!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
It seems everywhere you turn on social media, you’re bombarded with business and social media advice, tips, strategies and claims that if you do “abc”, you’ll get “xyz”.
What’s the end result when we consume all this information? Comparison-itis! It’s certainly a real thing. I’ve suffered from it, and from time to time I still do!
So what to do about it? Clear your mind and all distractions. Let’s get real and honest on this topic and dig ourselves out from under all the noise. Grab your coffee and let’s go.
And just so we're clear...love Tom Hiddleston, love Loki in the movies! I am his #1 fan!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Wondering "all things" Instagram hashtags? What is the main purpose of hashtags? How do you choose the best hashtags? How do you find your ideal audience through hashtags?
Your burning questions on hashtags are answered today by Sandie DeMarco. Sandie is the founder of Sociallybranded which is a social media management agency that partners with Real Estate professionals to build their digital presence. Sandie has developed a custom management plan that is a hybrid service, part done-for-you and part done-with-you.
Connect with Sandie:
www.Facebook.com/sociallybrandedlive
www.instagram.com/sociallybrandedlive
www.Linkedin.com/in/sandiedemarco
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
I'm answering your juicy Instagram Reels questions! How to get started with Reels? How to create unique Reel topics and ideas? How to create different scenes or clips within Reels? And how to create before and after scenes for photographers?
The apps mentioned in this episode are InShot, Videoleap and Quik.
Thank you Brooke Jefferson, Robyn Graham, Dana LaRieal Morales, Maria Majet and Gina Forcatto for submitting your questions.
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you have a client-attracting brand? Are you wondering how to get in front of the right audience?
In this episode, Natalie Arent, a Brand Strategy Coach, shares 3 steps to a client-attracting brand and how to choose the right platform to focus your time and energy.
Connect with Natalie on her show, The Presence & Purpose Podcast and on Facebook.
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Want more leads on Instagram? Want real connections that lead to more followers and growth? In this episode, I walk you through 5 processes to long-term Instagram success!
I also have an incredible opportunity for you!
Social Brand Accelerator is here! The ultimate Instagram Course -- no-fluff, tangible, simple tutorials taking you from Instagram mindset all the way to content planning and creation, and even how to build brand authority using various Instagram features.
Gain EARLY ACCESS and save $50 before October 29! Enroll today and use the code: SOCIALSAVE.
If you’re ready to get constant Instagram support, grow your audience and leads, make profits from Instagram and seriously have fun using the platform, then join today! I’ll see you inside Social Brand Accelerator!
Are you making these 6 mistakes when it comes to building your brand online?
Maegan Lujan talks to use about vanity metrics and intentions, scattered content, our story and authority, the right "hub", communication and the need for a good call-to-action.
If you want to take control or jumpstart your personal brand with a clear vision and purpose, then grab your coffee and wine and dig in.
Connect with Meagan here:
www.maeganlujan.com
Instagram: @maeganlujan
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
No longer are the days of spending countless hours on Instagram. These 3 hacks will help you streamline your time on Instagram and keep you confident and consistent on the platform.
We're diving into posting, commenting and ENGAGEMENT utilizing the newsfeed and Instagram Stories. I'm also sharing how to use hashtag hubs effectively. I'm also giving you my #1 Instagram Rule that saves me time and energy so I can get back to the things that matter most in my business and life!
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Can LinkedIn get you clients and leads? Can you really grow a brand and presence on LinkedIn. YES you can!
Jose Miguel Longo is here to share why you should consider using LinkedIn to grow your brand, who to connect with organically, how to use LinkedIn groups, how to network and how to drive engagement on your LinkedIn posts.
Connect with Jose:
E: hello@coachingwithjosemiguel.com
W: coachingwithjosemiguel.com
Check out the Podcast: Life & Business Coaching for Millennials
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ready to EXPLODE your Facebook group engagement and get organic traffic? Today's show features Photographer and Facebook Expert, Angel McElhaney. She shares how to drive organic traffic to your Facebook group, the 6 post types that are best for a highly engaged audience and her best advice for growing an organic audience on Facebook.
Connect with Angel:
Learn–> www.angelmcelhaney.com
Connect –> info@angelmcelhaney.com
Join the Sisterhood —>Multipassionate Mompreneur FB community
Work with Angel–> FB GROUP CONNECTION PLAN
https://view.flodesk.com/pages/5f172b17e106b30026d8046a
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
If you have a Facebook page then I can bet at some point you ran or tried to run a Facebook ad. Let me tell you, Facebook ads are not easy, especially when it comes to measuring the results. Lucky for you my guest, Rita Barry, Facebook Ads and Marketing Expert, joins me on the show today.
We dive into the importance of brand consistency, what ad metrics you should be focusing on, and she drops her biggest ad tips for Facebook, which I now use!
Say hello to effective ads that work on Facebook.
Connect with Rita at www.ritabarry.co or on Instagram @ritabarryco
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you have the perfect picture or graphic to post on Instagram, but when it comes to the caption, you freeze? What do you write? How do you start? Do you make it short and sweet, or blog post style? Will my audience even read it?
Follow this 5-step FORMULA to writing STELLAR captions that HOOK and ENGAGE your audience!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ready to go next level and BADASS your Brand?
My guest, Pia Silva, is an Entrepreneur, Forbes Contributor, Author and Host of the new podcast, "Show Your Business Who's Boss." Pia's best-selling book, Badass Your Brand, put the "full-service branding agency" scene on notice. Now she schools service-entrepreneurs about what it really takes to badass your brand and business by showing your business who's boss - the attitude adjustment you need to grab that life you've been chasing.
In today's episode, Pia shares one of the biggest mistakes entrepreneurs make when it coming to personal branding, her best piece of branding advice, and how she runs her business in less than 25 hours a week!
Connect with Pia at www.piasilva.com or on Instagram @pialovesyourbiz
FREE GIFT: Price to Freedom mini-course https://www.piasilva.com/price-to-freedom
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Instagram Stories vs. IGTV! What content goes where and how do you show up? That debate gets cleared up today. I'll share EXACTLY how to approach Instagram Stories and IGTV, what kind of content to share and how often you should be showing up.
Instagram content doesn't need to be tricky. Build the know-like-trust factor utilizing both Stories and IGTV with an easy strategy!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you have a big vision for your business, but confused on your branding and how to show up on social media? You get to be a fly on the wall and hear an Instagram Strategy session where I help a client narrow down her ideal audience, find her niche and clarity her personal brand.
I know how it feels to be multi-passionate and want to do all the things. CLARITY is so important when it comes to branding. Let’s dive into brand clarity and how to get consistent on Instagram and GROW an audience on Instagram.
Connect with Gina on Instagram @ole.sol.designs
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ready to finally master your MONEY mindset, make radical changes and control your business? Get ready to find the money mindset culprit and discover your vehicle to change.
You'll learn how to improve or change your money mindset, why it's essential to building a business and brand, and tips to help you achieve business success.
Connect with Sophia:
Instagram: @ascentwithsophia
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformomprenuers/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you sick of spinning your wheels on Instagram and wasting countless hours staring at your computer or phone? Are you ready to get more comfortable and confident on Instagram and truly understand your brand?
Today, I help a client go from inconsistent to totally confident on INSTAGRAM! We clarified her brand message, her 3 brand pillars, and defined her Instagram categories. She's set up to post consistently and easily on Instagram and she now has the tools to relate to her ideal audience.
Check out my client, Diana, on Instagram @songbirdsmusic
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Before you go, I’d love to connect with you and give you some gifts to help you grow your Instagram presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Instagram Reels is here! Similar to TikTok, Reels gives you the opportunity to get discovered by MORE people, quickly!
Today, you'll learn all about Instagram Reels, how to make one fast, what content to focus on and the do's and don'ts when it comes to reels, the algorithm and your engagement on Instagram.
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you wasting time every week creating content for Instagram, Instagram Stories, Facebook, or even YouTube? Would you rather save your energy, time and money week after week? Batching content for social media is key!
Danielle Welch shares 3 steps to batching content. She also shares cool tools to help you batch. Danielle is a social media coach and digital marketing strategist and she educates small businesses and entrepreneurs how to take ownership over their marketing strategies...and batching content is one of those strategies.
Connect with Danielle:
Instagram.com/danielle.bridgecd
Facebook.com/danielle.bridgecd
www.socialwithdanielle.com/guide (FREE GUIDE)
Connect with me:
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Has your growth on Instagram stalled out? Sick and tired of showing up daily and seeing no growth over time? We all want more Instagram followers and we want the RIGHT followers.
Today, I'm going to teach you how to look at your Instagram Insights and tell you which metrics REALLY matter to grow your Instagram following.
Connect with me:
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
How many of you struggle with creating a cohesive, branded feed on Instagram? Do the aesthetics hold you back from showing up on Instagram and delivering your content. Do you want to take your own stock photos at home, but don't know how to begin or set up your shot?
Audrey Wolf will talk about presets and how you can use them effectively on Instagram. She also drops 3 amazing tips on how to shoot your own stock photos at home with great results.
Learn more about Audrey at www.audreywolf.co or www.thecontentbar.co
Connect with her on Instagram @audreywolf.co or @thecontentbar
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Connect with me:
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you struggle to show up on Instagram? Confused on how to showcase your brand on Instagram? Let’s take a DEEP DIVE into 5 elements to craft and fine tune your PERSONAL BRAND so you can show up consistently on Instagram and ATTRACT the right people to you!
HACK your way to a killer INSTAGRAM BRAND!
This episode is all about defining your STORY and core VALUES, identifying your ideal audience, how to nail down your BRAND message, discover your BRAND VOICE and define your VISUALS.
SPECIAL OFFER: Grab my 1:1 Instagram Coaching for only $50 through July 26, 2020. BOOK NOW!
Grab your FREE Personal Brand Workbook
Learn more at www.bossladyinsweatpants.com
Connect with me on Instagram @allisonscholes
How many of you are frustrated with Instagram and you're spinning your wheels? You're all over the place. You don't know how to show up on Instagram and you don't know what to post! I have an amazing GIFT for you!
Join the FREE 3-Day Instagram Branding Bootcamp! If you resonate with any of these concerns this bootcamp is for you!
Day 1 - we'll fine tune your branding and your brand message.
Day 2 - deep dive into your Instagram bio with audits and revisions
Day 3 - learn exactly what kind of content you should be putting out on Instagram to get the engagement and conversations rolling
This bootcamp takes place in my Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
There are other ways you can learn from me as well.
Learn more: www.bossladyinsweatpants.com
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Are you ready to convert your leads into sales without making it weird? Even if you’re an introvert, you can build an arsenal of attraction! HOW? My guest today, Elena Ciccotelli, shares her sales expertise. She gives her strategy into building an evergreen sales funnel that you can put on AUTOPILOT…even on Instagram! Even if you have 1 client, Elena will teach you how to nurture that client and the steps to future sales…all without making it weird or scary!
Learn to NURTURE your leads and become memorable. Put the systems into place to sell on autopilot. Take small steps to find your voice, trust yourself and pivot your message to become a selling machine, even on Instagram! Learn how to share your expertise on Instagram and attract the leads you want!
Connect with Elena:
Instagram: @sidegig_central
Website: www.sidegigcentral.com
Grow Your Side Gig in 30 Days FREE template: bit.ly/sidegig30
Email: elena@sidegigcentral.com
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Do you want more engagement, more followers and more shares and saves on Instagram? You need to know the HOTTEST NEW trends on Instagram---and I have 4 of them! Take your Instagram feed, IGTV and posts to a whole new level.
Get your content saved and shared, get more eyeballs on your Instagram stories and get ready to become memorable on Instagram!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/
Are you ready to stand out on Instagram?
It takes more than a pretty picture and a catchy caption!
It's time you audit your bio.
Recently, I did some training on how to craft and fine tune your Instagram bio and I want to share that training with you!
I've done an episode almost a year ago about the Instagram bio, but things have changed. Instagram and social media are always evolving. And it's important that your platforms evolve as well.
Get ready to STAND OUT on the gram with my 5 "MUST-HAVE" elements.
I also want to remind you that I offer Instagram coaching. I work one on one with clients to help them narrow their Instagram objectives, fine tune their bio, nail down their three brand pillars and map out a content strategy that fits their business and brand. And it's priced just right.
Connect with me:
www.bossladyinsweatpants.com
Work with me:
https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates:
https://bossladyinsweatpants.com/free-captions/
Connect on Instagram @allisonscholes
Spinning your wheels on your BIG UPCOMING LAUNCH? Wondering how to prepare for an online launch? Are you avoiding the whole process because you don’t know the things to do before launching a service?
Today, Christine Krogfoss, will teach you how to have a successful online launch. She goes into great detail on why we need to warm up our audience before a launch and her 3-step process before a launch.
Get ready to prepare, warm up your audience and have a SUCCESSFUL online launch!
Connect with Christine:
Instagram @christinekrogfoss
www.facebook.com/christine.krogfoss.coaching
www.facebook.com/groups/bossbabes.aligned.with.success
Connect with me:
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/2594119307580743/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Learn more: https://bossladyinsweatpants.com/
Do you stare at Instagram and wonder why your audience isn’t talking back to you? Are you struggling with how to serve your audience on Instagram? Building an authentic Instagram audience doesn’t need to be hard.
Get ready to GROW an authentic audience. Corie Clark will teach us how to reach an audience on Instagram at a deeper level. She shares 5 unique ways to serve our audience on Instagram at a DEEPER capacity that will help you GROW an authentic Instagram audience.
No matter where you’re at in your business journey, Corie shares the ONE thing you SHOULD be doing NOW on Instagram.
Connect with Corie on Instagram @corieclark
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Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes
Work with me here.
Are you ready to maximize your messaging so you can work smarter, not harder? My guest, Brittany McBean, shares 10 copy hacks to help you speak to your ideal client and get people to take action.
Brittany McBean is a copywriter and marketing strategist who helps online course creators, educators, and coaches stand out with crystal clear messaging and a laser-focused strategy. Write words that get you seen by the right people so you can make a maximum impact and serve the people who need you the most.
In this episode, we chat about why effective messaging matters in an online business, the definition of copy writing, how to speak to our ideal audience, how to use our messaging to get people to take action and 10 ninja hacks to figure out what content to write.
Connect with Brittany at www.brittanymcbean.com or on Instagram @brittanylmcbean
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Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes
Pep talk time! I want to talk about your Instagram feed and propose the question to you...is your perfectly curated Instagram feed killing your message? Or maybe I can go even further than that. Is it killing your brand? I think a lot of us are confused or we're torn or pulled in so many different directions because you may hear mentors tell you, "yes, you have to have a very well branded thought out, curated feed to attract the right people to you." You need to build authority that way. It's a way of building trust. People are not going to work with you if you have a messy feed!
But then there's also other entrepreneurs out there telling you, "you do not need a perfectly curated feed." It can be as messy as you want. You need to stay authentic. The true you! You need to get your message out there. Your content or your message outweighs your pretty graphics or your branded colors. Okay? First of all, I want you to take a deep breath because if you're feeling torn, you're not alone.
Listen in on my perspective and what you can do about it.
Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes
What does video, a rodeo, and a TV anchor have in common?
This combo grabs your attention. And if you're ready to grab the attention of your audience through video, then you're going to love my guest, Virginia Kerr. She's a former TV news anchor turned host and business owner. She helps women stand out on video and grow their businesses. And why did I mention a rodeo? Well, listen in...
Why do you think video is important for social media and your overall marketing? (02:55)
How does someone get started with video? (04:18)
Best tips for when we're ready to hit that big, scary red record button? (06:32)
When it comes to video, what is something that you wish you would have known or tried sooner? (10:52)
Are you a fan of editing your videos? And if you do edit, what are your favorite editing apps? (15:34)
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Connect with Virginia on Instagram @thisisvirginiakerr, www.thisisvirginiakerr, or on TikTok @videotipsforsocialmedia or @thisisvirginiakerr
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Connect with me on Instagram @allisonscholes or www.bossladyinsweatpants.com
In today’s episode I am going to share with you 7 content and format ideas to help you get better engagement in your stories.
The goal of Stories is to educate, entertain or inspire your audience. Make sure your stories are for them and their benefit. This is key. We need to keep in mind that are Stories are to serve our audience and not ourselves. In the end, we want our viewers to take action through Story Stickers that ultimately lead to DM's.
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Video
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Storytelling slides
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"What's Coming Up" Story
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Freebies
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Be a resource
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Behind-the-scenes
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Mix your delivery
If you’re still nervous and uneasy about Stories, I invite you to join my Free Facebook Group, Social Media for Mompreneurs. I’m always dropping Instagram Story ideas and templates to help you show up for your audience. It’s a super fun community and I’d love for you to join in on the fun!
And don’t forget, I also offer 1-on-1 coaching to help you show up on Instagram with a strong brand and killer content.
What does Tony Robbins, a business and two kids have in common? My guest, of course! You're in for a treat today. Seriously, hide your closet for this one, because you don't want to miss anything. Veronica talks about the connection between our customers and their aspirations. Veronica Romney has dedicated her work to helping entrepreneurs and small business owners learn how to connect with their customers. She is the founder of My Modern Brand, a branding and marketing education company that helps great people, like you and I, clarify their brand message, find their unique brand voice and market themselves authentically. When she isn't busy, wrangling a business and two kids, she is an in demand international Tony Robbins speaker. Get your pen and paper ready because this is good!
(04:13) What does aspiration mean to you and why do you believe they are important in our business?
(06:16) what do people need to understand about aspirations to make a connection?
(08:42) when it comes to making connections and turning those contacts to customers, what's the number one question or frustration you get from entrepreneurs.
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Connect with Veronica Romney on Instagram @vromney or at www.mymodernbrand.com
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Connect with me on Instagram @allisonscholes or at www.bossladyinsweatpants.com
Today’s episode is filled with tips and creative apps to up level your Instagram Stories. Let’s get more eyeballs on your Stories!
You will learn 7 easy ways to get more eyeballs and engagement on your Instagram Stories.
You will also hear about 5 apps to up level the look of your Stories. (Canva, Unfold, Mojo, InShot, Patternator)
If you’re still nervous and uneasy about Stories, I invite you to join my Free Facebook Group, Social Media for Mompreneurs. I’m always dropping Instagram Story ideas and templates to help you show up for your audience. It’s a super fun community and I’d love for you to join in on the fun!
And don’t forget, I also offer 1-on-1 coaching to help you show up on Instagram with a strong brand and killer content.
Connect with me on Instagram @allisonscholes
Are you ready to take back the reigns on your social media efforts and create a clear, consistent strategy that makes sense? I hope you’re shaking your head, “YES!” Sydney Delucchi is here to chat about the importance of authentic content and how you can create content buckets to clarify your message. Sidney is a social media strategist and digital marketing guru. She also hosts her show “The Daily Squish Report Podcast”. You’re in for a treat, let’s dive in!
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Connect with Sydney on Instagram @SydneyDelucchi
Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes
Are you struggling with creative ways to show up on social media?! Dan Peterson is in the house!... and YES, I said the name “Dan” He is my first ever male guest and he did not disappoint! Dan as a sales and digital marketing expert with 25 years of experience in small business. In 2012, he started Flip Switch Social Media, a nationally recognized social media agency focused on helping small businesses grow their social presence and drive more revenue! There are so many juicy nuggets in this episode. Plus, I throw Dan in the hot seat with a “mom” question! Let's dive in!
Today, we are going to be chatting about how to creatively grow our presence on social media...
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Connect with Dan:
For Flip Switch, you can find us at Flip Switch Social Media on both Facebook and Instagram and @flipswitchLLC on Twitter and on LinkedIn. For Dan Peterson, it's @DanPetersonOfficial on all those same channels!
Connect with Me: www.bossladyinsweatpants.com or on Instagram @allisonscholes
Do you wish you could snap your fingers and instantly understand and know how to SEO? I don't know about you, but when I hear the term “SEO” I cringe. Alllllll the experts say, “You have to have really great SEO to rank on Google and get seen!”
Hold up…
Can someone please tell me what SEO really is and tell me how to pick the right keywords… and what on earth are meta tags?! Am I right? Ladies, we're in luck because Emily Fontes is my guests today and she's an SEO wizard! Her passion is helping female entrepreneurs learn how to rank in search results so they can grow their business. Emily breaks it down so easy let’s buckle up and dive right in!
Connect with Emily on Instagram @tinygiantmarketing or her Podcast, She Can SEO.
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Connect with me on Instagram @allisonscholes or at www.bossladyinsweatpants.com
Today’s episode, #54, is all about photo topics for Instagram to grab your audience’s attention. Keep these 10 ideas in your back pocket when you've run out of ideas for Instagram.
Work with me 1:1 to map out your Instagram strategy. Wake up every day knowing exactly what to post that will attract your ideal person! I remember what it felt like to spin my wheels on Instagram. I wondered if I would connect with people and grow. Once I identified my Instagram objectives, positioned my brand and mapped out my strategy, my engagement soared. And the conversations and connections flowed. People are DMing me daily! And I want this for you! And what’s cool about this program…once we map out your plan, it can be rinsed and repeated month after month! Ahhhh, talk about a weight lifted off your shoulders.
Take your brand from meh to memorable. And I priced it just right for you during this crazy time….only $77 bucks. Send me a message on Instagram or head to www.bossladyinsweatpants.com for all the details! There’s a lot included in this package!
Are you aligned with your personal values? Are you doing more of what you love and less of what you don’t? Are you multi-passionate and feel like you have to do all. the. things? Deanna Frances is the podcast host of “Lean into Curiosity” where she shares practical tools to help curious and creative women get out of their own way to move their ideas forward. She encourages her listeners to take messy, imperfect action! Let’s get ready to dive in, get messy, and have fun with Deanna!
Deanna is on Instagram @leanintocuriosity and her website is where you can find that awesome guide and more info is www.leanintocuriosity.com
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Connect with me on Instagram @allisonscholes or www.bossladyinsweatpants.com
How do we build trust with our avatar? That’s the ultimate question, isn’t it?
Have you asked yourself these questions before? How can I gain the trust of my audience? How can I get my audience to believe me, use my advice and work with me or buy my stuff?
Gaining trust can be hard when you’re starting out in business or you have a small audience. Perhaps you don’t have many testimonials yet.
Here’s the harsh truth. It takes time. To make an impact on your audience, you must prove to them that you’re the expert in your niche. That doesn’t happen overnight.
There’s a lot of people out there that do what you do…so much competition.
We’re in a time that information is easily accessible through podcasts, social media, video and more. And that information is available for…you guessed it…for FREE!
Bottom line! You need to build a relationship with your audience so they will trust your recommendations. (And I’m talking free and paid recommendations…you need to offer both)
So how do you do this? Here’s the #1 way to build trust with your avatar. . . . . . Connect with me at www.bossladyinsweatpants.com and on Instagram www.instagram.com/allisonscholes Are you ready to take your brand on Instagram from meh to memorable? Work with me 1:1 to nail down your brand words and map out an Instagram strategy with my Instagram Success Method!
I talk about social media a lot here and if you don’t know by now, you should definitely be on social media to grow your business! More importantly, you need to cultivate relationships! A great platform to do just that is Facebook! But how?? Should you have a Facebook Page or a Facebook Group… or both?! You’re in luck because I had a chance to sit down with my good friend Molly Goodyear and she is here to give us all the juicy details on Facebook! Molly has been helping small businesses with their social media needs for close to a decade! Between her coaching services and her podcast, “The Social Media Download”, she has a plethora of knowledge and expertise when it comes to creating, strategizing, and managing social media! Ladies let’s get ready to dive in!
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Connect with Molly at www.802social.com and on Facebook!
Connect with me at www.bossladyinsweatpants.com
As I sat down to outline my 50th episode, I almost skipped right over this achievement! I mean, 50 episodes! When I launched this Podcast I couldn’t even fathom 50 published shows!
So I thought – the perfect topic must be The Why & How to Celebrating Your Wins
We know being an entrepreneur isn’t easy. We us make huge, lofty goals that seem outrageous or insane to others.
Why do small wins matter?
To build a great business and love what your doing, you need to create habits or rituals of celebration that recognizes your small wins.
Entrepreneurship is full of ups and downs. Reaching a big goal is never a straight line.
So how can you celebrate your small victories? Well, let your imagination run wild. There’s no right or wrong way to do it, but in this episode I give you some fun and creative ways to celebrate. . . . . . Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes
Are you ready to transform your everyday stories into inbox magic? Lucky for you, my good friend Brenna McGowan is back! Brenna is the QUEEN of copywriting and an Instagram expert.
Get ready because Brenna is going to share the best type of emails that will help you connect with your audience and give you her brilliant Segue Guide, the ultimate guide that will transition any story to a KILLER call to action! Here we go!
Connect with Brenna at www.thesocialrescue.com and on Instagram @brennamcgowanco. Grab her amazing Segue Guide here: www.thesocialrescue.com/segues
Connect with me at www.bossladyinsweatpants.com and on Instagram @allisonscholes
Today, I have 4 things you should obsess about on Instagram. Yes…I want you to get obsessed with doing these 4 things. Why? These four things will help you get noticed by your audience and loved by your audience. When your audience is ready to buy, they remember YOU!
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Show Your Face!
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Your Instagram account is about WHO YOU SERVE!
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NURTURE, NURTURE, NURTURE
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Make your BIO simple and clear.
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Do you sit at the computer, stare and wonder what the heck to write? I know, captions can be debilitating, but let me tell you what. I have a secret template I’m willing to gift you! It has 12 captions that will grow your engagement, help entice your audience and help you create content every single week. It’s completely free. Head over to www.bossladyinsweatpants.com/free-captions. Grab it now and I’ll also send you a bonus link to my free stock photos too!
Connect with me on Instagram @allisonscholes
Personal Branding: You hear this term over and over but let’s face it, it’s a pretty BIG term! A lot goes into a personal brand and one of those elements is “personal voice”. Is your brand voice crystal clear? Is your message standing out? Ladies, my guest, Brittany McBean has a TON of juicy tips for you! She will be teaching us how to find and craft our brand voice and how to use our personalities in our writing! Brittany is a copywriter and a marketing strategist. She’s here to help us stand out with words. Get seen by the right people so that we can make an impact and serve the people who need us the MOST! I promise you are going to love her!
Connect with Brittany on Instagram @brittanylmcbean or her website www.brittanymcbean.com
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Connect with me on Instagram @allisonscholes or grab my freebies at www.bossladyinsweatpants.com
Today’s MINI-cast is all about Instagram Hashtags.
My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
My goal today is to give you quick tips on the do’s and don’ts when it comes to using Hashtags on Instagram.
Real quick – hashtags are a simple way to define your text to make your post searchable. Think of hashtags as search engines for Instagram.
Tip #1 - Mix your Hashtags
Tip #2 - Target Audience
Tip #3 - Use ALL 30 Hashtags
Connect with me at www.bossladyinsweatpants.com or on Instagram @allisonscholes
I don’t know about you, but I prefer to stay at home in my sweatpants and plug away at my computer. Can you tell I’m an introvert? My husband calls me a hermit! So when I hear the term “networking”, I cringe… until I met Dana Kaye! Once you hear her advice on how to network from home and how to approach networking, you will be more inclined to reach out to others. Dana Kaye is a veteran publicist, social media pro, and brand manager. Known for her innovative ideas and knowledge of current trends, she coaches her clients to identify and establish their unique personal brands. Dana is also the author of Your Book, Your Brand: The Step by Step Guide to Launching Your Book and Boosting Your Sales and she’s also the creator of Branding Outside the Box where she helps authors and entrepreneurs become more memorable. I am so excited to share with you my interview with Dana today where we will discuss not only networking but networking for introverts!
Connect with Dana at www.brandingoutsidethebox.com or on Instagram @danakaye23
For more social media tips, tricks and strategies and freebies head to www.bossladyinsweatpants.com
I also hang out on Instagram @allisonscholes
How many times have you said to yourself, "I'm a failure!"
Have you ever had the thought, "If I fail, I'm done! I can't go on!"
You are not alone. Learn how I changed my perspective and the lesson I learned to pivot in my business. Your experiences are what shape you into who you are today.
We don't fail, we pivot!
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Connect with me at www.bossladyinsweatpants.com
Instagram: @allisonscholes
Facebook Group
It’s time to ask yourself – Do you prioritize your own self-care? How do you handle “mom guilt”? What if you could create systems in your life to better manage all the things and FINALLY make yourself a priority? Lucky for you, my friend, Chelsi Jo is here! From overwhelmed and burned out mama to coach for working moms, Chelsi Jo teaches how to take complicated struggles with children, marriages, housework, and jobs to functional systems that make navigating all the things a breeze! Her Systemize Your Life podcast shares detailed steps on how moms can run their life and maintain their purpose. Her purpose driven work is to make a change to the way women care for themselves and each other.
Today’s topic is an exciting one and something that all of us moms out there are aware of but don’t do enough of – self-care!
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You can further connect with Chelsi on Instagram @chelsijo.co and on her website, www.Chelsijo.co as well as her podcast, Systemize Your Life with Chelsi Jo.
Welcome back! This is EP 42 and today’s MINI-cast is all about how to manage your business and LIFE with kids due to Coronavirus.
My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
Ladies…how are you feeling? Are you stressed? Are you overwhelmed? How many of you are now homeschool teachers? I am and I’ll be honest, it’s not fun. Learning and teaching 6th grade math is NOT my jam. Man oh man do I appreciate teachers are now.
Okay, so Coronavirus has thrown all of us into a spiral and we’re all trying to adapt to the unexpected, RIGHT! Today, I have 5 tips to help you run your business efficiently, manage your NEW home lifestyle, and still have time to take care of the most important thing – YOU!
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You hear over and over, showing your face on social media is the key to growing your personal brand. So now you’re ready to invest in what I call a “branding shoot.” You hire a photographer for a collection of various head shots and lifestyle shots, but how does one prepare for this!
I’m not an expert, but I’ve done several brand shoots myself and every single one of them I’ve walked away with over 100 branded photos. Today, I’ll share exactly how I prepare for a shoot.
Let’s dive in!
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I’m going to geek out on you a bit. I’m a huge fan of Marvel and I love all the movies. My little guy (who isn’t so little now; he’s actually 12) and I practically know all the lines from all the Marvel Movies.
And a surprising twist, I really like the character Loki from the Thor and Avenger movies.
Why am I telling you this story?
In the movie, Thor Ragnarok, Loki spends the start of the film facing imposter syndrome. He is an actual “imposter”, personified as Odin, King of Asgard. Loki lives in constant fear that one day he’ll be exposed as a fraud, and eventually he is.
Have you ever felt like a fraud or “imposter” in your business or entrepreneurial journey? First, let’s unmask Imposter Syndrome. Imposter Syndrome is simply the feeling that you got lucky or you haven’t earned your success. It’s the feeling of you’re a fraud. It causes us to doubt ourselves, doubt our work and doubt our ideas.
If you’ve experienced imposter syndrome, you are not alone! Imposter syndrome is nothing new and it can affect anyone, regardless of job title or social status. Well known celebrities, such as Kate Winslet, Emma Watson and Michelle Pfeiffer, have spoken publicly about imposter syndrome and being deemed a fraud. I’ve often asked myself, “Who am I to call myself a Photographer?”
How do we become our own hero and defeat imposter syndrome? .
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Have you been thinking about getting into network marketing and building a side gig, but you have no idea where to start? This episode is for you! Meet Allison Vercelli, who is a network marketer. Allison spills the beans on all things network marketing.
Who is Allison (02:18)
Allison is a work from home mom. She had a successful career until her son was born, and her boss eliminated her position in the company. After five years of being home and raising her children, she became an entrepreneur in the network marketing world.
What is network marketing? (04:33)
Network marketing is basically a distribution channel where instead of the company paying millions of dollars for advertising, or instead of paying an intermediary like a store, they pay the distributors. So essentially, we are marketing and promoting their products. We use a product, we love it, and we share it with everybody.
How did Allison get into network marketing and why did she choose network marketing over traditional jobs? (05:17)
Being a mom, traditional jobs did not work for Allison. She needed to be there for her children all the time and still make some money while still at it.
When Allison found out about network marketing, she was not sure she was a fit, and she was scared until she decided to give rise above her fear. She was able to reach the top 0.1% of her company.
How did Allison succeed in her business? (08:54)
After losing money and having her family at a financial crisis, Allison found inspiration in other women. She was assured that if the other women could succeed, she too had all the reasons to succeed, and after six months, she hit the top 2% of her company?
According to Allison, when you have a really strong reason why you're doing it, you start to become unstoppable.
What are the secrets for success for network marketers or work from home moms when they are starting in network marketing?
Consistency: You have to maintain consistency, and you have to have discipline. You have to learn to enjoy the process and be consistent and stick with it.
Do you agree that network marketing is more of sharing information than selling? (16:07)
Absolutely! Network marketing is about sharing information. You might find people who are good at sales failing in network marketing because all they want to do is sell. Network marketing is sharing a product you love and an opportunity that you believe in.
What advice does Allison have for women considering network marketing or starting a business? (17:50)
Be open because it's a viable business. It's a low start-up cost, and there's unlimited earning potential and be willing to step out of your comfort zone.
Do you need someone to hold your hand in the network marketing business to help you succeed?
Get in touch with Allison:
www.AllisonVercelli.com
Achieve Success with Allison
Connect with me:
www.bossladyinsweatpants.com
Instagram: @allisonscholes
Welcome back! This is EP 38 and today’s MINI-cast is the DO’S AND DON’TS in your DM’s.
My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
Alrighty…this topic has me on fire.
I’m gonna get real…you might here me get a little fired up or angry in this episode, BUT something happened to me awhile ago in my DM’s and I’m not gonna lie…it totally pissed me off! This 1 small action by someone got this person blocked from my account.
Now I know you don’t want to be blocked on Instagram, right?
So let me tell you what went down!
Everything Outsourcing with Meredith Raber
As a mompreneur, you can do anything, but it is essential to remember that you can’t do everything. You must learn how to delegate. Delegation creates room for you to concentrate on the most critical functions of your business.
Do you want to outsource some tasks, but you have no idea where to start? Meredith Raber helps us understand the outsourcing process.
How do you know it’s time to start outsourcing in your business? (02:44-03:18)
When you discover your to-do list is filled with tasks, you shouldn’t be doing.
How should you prepare for a new team member? (03:54-05:30)
Preparation begins by getting your business processes in place. You can use zoom or loom to record as you work. The recording will work as a guide for the new team member.
Where can you find team members? (06:18-08:51)
Depending on your needs, there are different places that you can find a virtual assistant. If you need help with one project, Fiverr is a good place. If you need someone for the long term, Facebook groups are awesome.
Keep in mind that before you hire a virtual assistant, you need to identify the tasks you need help with. Also, once you find a possible match, it is important to get on a video conference with them to know what their personality is like.
How do you budget for a new team member? (09:31-11:29)
The budgeting process begins by identifying the skills and the number of hours your business needs. Different VAs have different pricing structures.
What does the hiring process entail? (11:57-14:16)
Depending on what you are looking for, it is essential to consider the skills, personality, and communication.
What does the interview process look like? (16:14-18:23)
The first step is writing down all the tasks you need help with and the skills needed. Next, come up with questions revolving around your business and have video conferences with the shortlisted candidates to find out who suits you best.
Connect with Meredith Raber:
Website
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Hey there sister! This is EP 36 and today’s MINI-cast is Basic Phone Photography to Capture Better Pictures.
My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
If you listened to my episode on Instagram Trends, #35, I stated that one of the trends on Instagram is a mix of high-quality images and images from your camera phone.
Nowadays, it’s equally important to not only show your high-quality brand on Instagram, but also show your everyday, normal self. This is what people are craving on social media. They want to see the real you.
It’s a lot easier to carry your iPhone around rather than a fancy DSLR camera. And if you’re like me, I don’t have a professional photographer following me around all day!
You can easily take great photos with your camera phone. I know, I’m admitting this as a Photographer. Now I will say I think it’s important to have professional photos of you. Professional headshots are a must to represent your brand on an authority level.
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Are you struggling with which type of photo to post on social media? Do you wish you had a fresh flow of incredible stock photos to choose from every single month? I have that solution for you and it’s crazy inexpensive. Let me send you a free sample of these incredible photos to your inbox right now. Stop spinning your wheels and take control of your social media posting strategy.
Wondering what the big Instagram trends are this year?
Instagram isn’t just a social platform; it’s big business for major brands, influencers and mompreneurs like you and me.
This year, we’ll see Instagram shift to more real-time video, unfiltered photos, a vocal brand voice and is that TikTok showing up on Instagram Stories?
This is episode 35, current trends on Instagram and what’s working now.
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Are you struggling with which type of photo to post on social media? Do you wish you had a fresh flow of incredible stock photos to choose from every single month? I have that solution for you and it’s crazy inexpensive. Let me send you a free sample of these incredible photos to your inbox right now. Stop spinning your wheels and take control of your social media posting strategy.
This is episode 34 and today’s MINI-cast is WHAT TO SEND YOUR EMAIL LIST WHEN YOU DON’T KNOW WHAT TO SEND. My MINI-cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
How many of you have an email list, but week after week you neglect your list because you just don’t know what kind of content to send them? Today I’m going to give you a list of ideas that you can start sending your email list.
Remember, your list is vital to your business because we do not own our social media accounts so we can’t depend on Facebook or Instagram to solely connect with our audience and build trust.
When sending emails, it’s important that each email has value and a purpose, even if it’s a sales email. Include content that helps your audience learn something or maybe a solution to one of their problems. The goal is to keep them opening and reading your emails.
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Are you struggling with which type of photo to post on social media? Do you wish you had a fresh flow of incredible stock photos to choose from every single month? I have that solution for you and it’s crazy inexpensive. Let me send you a free sample of these incredible photos to your inbox right now. Stop spinning your wheels and take control of your social media posting strategy.
What if you could be your own Publicist?
What if you had the tools and knowledge to get your brand in the public and get noticed without spending money on a professional publicist?
My contributing guest, KJ Blattenbauer, is here to unload her 25 years of experience helping entrepreneurs and influencers get more attention and learn how to do their own PR.
In this episode you’ll learn why PR is important, what is PR, brand words and key messages so your brand gets the attention it deserves.
KJ’s expertise has been featured on PR Daily, The Today Show, USA Today, Entrepreneurs on Fire and more. Her new book, How To Be a Media Darling, is now available on Amazon.
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Connect with KJ on Instagram @kjblattenbauer or visit her website www.kjblattenbauer.com. Her website is full of resources including a pitch script template.
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Are you struggling with which type of photo to post on social media? Do you wish you had a fresh flow of incredible stock photos to choose from every single month? I have that solution for you and it’s crazy inexpensive. Let me send you a free sample of these incredible photos to your inbox right now. Stop spinning your wheels and take control of your social media posting strategy.
Should I actively use Instagram for my Side Gig?
Recently I had a great in-depth conversation with Elena Ciccotelli from the Side Gig Central Podcast. She had all the questions.
Why should every side gig entrepreneur actively use Instagram. How do I know my audience is on Instagram?
Why is it important to have an Instagram business account?
Why is it so important to show up consistently on Instagram with quality content?
And here’s my favorite question, what are your best tips or strategies for avoiding distractions when you’re inside the app posting content and commenting and how can we all avoid the endless scroll?
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Check out Elena’s Podcast, The Side Gig Central Podcast or find her on Instagram @sidegig_central_podcast
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Networking Made Easier with Sandie DeMarco
Are you among the people who feel like networking is a nightmare? Today you are in for a treat. In this episode, you’ll learn some tips that will make your networking easier and less scary.
Today we have Sandie DeMarco on the show. She is a social media coach and small business owner. She enjoys holding people’s hands and helping them grow their business. Sandie will be sharing with us everything we need to know about networking.
- If you haven’t been networking, it is time for you to start. Networking allows you to build relationships and gives you exposure.
- When networking, your primary goal should be building relationships and getting people to know more about you and your business.
- It is vital to network with a learning mentality.
- If you are wondering where to find networking events, Meetup.com, Facebook groups, and Facebook events are an excellent place to start.
Episode Giveaways:
February 10 – 19, head over to iTunes and leave a written review. Tell me what you love about the show, how it has helped you, and what things do you want to hear more of. Before you submit your review, take a screenshot of your review, upload it to your Instagram stories, and tag me @allisonscholes. You have until February 19th to enter, and no worries if you’ve already submitted a review, just find it on iTunes, screenshot your review and tag me in your stories.
There will be four winners and one of those winners might be you. I’ll be giving away three of my most favorite personal development books that have personally helped my business journey, and then the big prize that goes to a lucky person is one free month to my VIP membership, Boss Lady Insider.
Also, leave a review on the show and screenshot the review and tag on Instagram @sociallybrandedlive to get a free one-hour coaching call with Sandie!
Connect with Sandie:
www.sociallybranded.live
Follow on Instagram: @sociallybrandedlive
Feel to Connect with Me:
Grab all my freebies at www.bossladyinsweatpants.com/resources
Join my Facebook Community: www.facebook.com/bossladyinsweatpants
Follow me on Instagram: @allisonscholes
The 7 Components to a Rockin’ Social Media Plan with Lora Shipman
In This Episode * What does a social media plan look like? * The difficulty of getting sales via social media * What time frame should you be thinking in terms of? * 7 steps to create a social media plan * Creating a 12-month calendar * Determining your monthly sales goal * How many times are you posting per week?
About Lora Lora is a social media coach and manager. She focuses on creating content, designing graphics and advertisements for her clients. Lora also hosts The Lora Shipman Show. This is the place to learn industry trends and all things social media. Her strategies are easy to digest and easy to execute.
Connect with Lora Lora_shipman
Lora Shipman
The Lora Shipman Show
LoraShipman.com
Learn More www.bossladyinsweatpants.com www.instagram.com/allisonscholes http://bit.ly/SocialMediaforMompreneursPodcast
The Power of Pinterest with Raquell Barton
Have you been wondering how you can use Pinterest to your advantage? Today, you are in for a treat. Our guest Raquell is here to help us understand the ins and outs of Pinterest.
Raquell Barton is a virtual assistant who specializes in Pinterest management. She is here to explain to us how we use Pinterest to better our businesses.
Listen in and learn.
Is Pinterest marketing right for business? (03:40-04:21)
Pinterest is a virtual search engine. If your ideal clients hang out on Pinterest, then Pinterest marketing is for you. Also, you need to find out if it aligns with your goals.
How do you get started with Pinterest? (04:54-08:23)
The first step is to create a Pinterest business account. A business account is better than a personal account since it helps you view the analytics and even allows you to keep pins a secret when you don’t want them to be seen by other people.
How much time do you need to invest in Pinterest marketing? (08:38- 17:35)
The amount of time that you invest in Pinterest depends on your goal. Come up with a strategy and decide how often you’ll be pinning. Feel free to recycle pins with different descriptions.
You might be wondering if it is okay to one pin across multiple boards. It is totally okay!
Why should someone hire a Pinterest manager? (19:45- 20:47)
Pinterest can be overwhelming, especially if you don’t have the time and the know-how to manage the account. Also, it will allow you to work with an expert.
Connect with Raquell Barton:
Website
Feel free to Connect with Me:
Grab all my freebies at www.bossladyinsweatpants.com
Join my Facebook Community: www.facebook.com/bossladyinsweatpants
Follow me on Instagram: @allisonscholes
My Top 10 Tips for Instagram Success
Welcome to the New Year and the new decade. If you are looking to grow your Instagram this year, this episode is for you. I will be sharing my top 10 tips for Instagram success.
Listen in and learn.
My top 10 tips for Instagram success
- Plan and schedule your content: This tip will help you remain relevant, consistent, and even save you time. Make use of scheduling tools like Planoly.
- Make use of branded images/ graphics: This will help you grow your brand and stand out on Instagram.
- If you don’t use Instagram stories apps, it’s time for you to make good use of them. Download a few of your favorites. They give your stories a creative edge. I like to use Unfold, Mojo, Story Chic and Canva.
- Make use of stock photos: It is essential to ensure to mix them on your feed. Unsplash.com is among the sites that offer free images.
- Incorporate video in your posting strategy, either 60 seconds clips in your post feed, upload a video to your IGTV, or add videos to your Instagram stories. One of my favorite apps to create fun and eye-catching videos is Quik or download Video Shop.
- When writing captions or any content for Instagram, make sure you stick to your niche.
- Hashtags: I cannot emphasize enough how vital hashtags are for Instagram. Think of hashtags like a mini search engine for Instagram. They allow your posts to get discovered by other users. Never post without hashtags either in your captions or in the comments. Also, don’t keep using the same hashtags day after day.
- Create Instagram stories highlights: This tip has been instrumental in growing my email list.
- If video absolutely terrifies you. Use headliner. It is a desktop-only tool for now. The tool creates audio recordings for a graphic or photo. I love using this tool. You can create audio files for your feed posts or Instagram stories.
- Have an online support system or community within Instagram. Having an online community of like-minded people helps keep you accountable, consistent, and, more importantly, motivated to move in the right direction. Find people similar to you and in your niche industry and create a group.
Those are the tips, and I hope you have great success on Instagram this year.
Feel to Connect with Me:
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Why the Hustle Mentality is not Sustainable for Business with Lindsay Maloney
You have to hustle to make it, or you have to hustle to grow your business. How many times have you heard these phrases? Hustle is not sustainable for business. Our guest Lindsay Maloney educates us on how to get over the hustle mentality.
Lindsay is a business and success coach. Also, she’s a rapid transformational practitioner, and she helps coaches do the inner and the outer work so they can create and scale their coaching businesses with simplicity.
Stay tuned and learn from Lindsay.
Why the word hustle doesn’t resonate with Lindsay? (02:32-08:36)
Lindsay believes that you don’t have to work for 18 hours a day for you to succeed or grow your business. All you need to do is tap into your intuition and find out what feels right.
How can you grow a business without a hustle? (09:05-11:29)
You don’t need to work for many hours a day to make things happen. If you have great systems, you’ve learned from people who can teach you things that work, and you have a great support team, then you will be able to do things.
How can you get out of hustle mentality? (12:02-14:13)
Your value is not tied to a dollar sign. You are so much more than a dollar sign or an enrollment number in your program or clients. Stop putting yourself up to these things that you have no control over. If you have things on your to-do list that don’t match up with your vision, they need to go somewhere else.
Memorable Quotes from the Episode:
“Your value is not tied to a dollar sign.”
“You don’t need that many hours a day to make things happen.”
“Go back and think to yourself, does it fit your why?”
Connect with Lindsay
Connect with Lindsay at www.lindsaymaloney.com
Join her Facebook community: www.DreamClientCommunity.com
Grab a freebie: www.lindsaymaloney.com/freebie-vault
Follow Lindsay on Instagram: @lindsay_maloney
I’d love to hear from you connect with me:
Grab some freebies at www.bossladyinsweatpants.com
let’s connect on Instagram: @allisonscholes
The Good, the Ugly and what 2019 has Taught Me
2020 is here, and it’s an excellent time to sit back and take stock of last year. One year ago, I made audacious goals for my business. I felt on top of the world. I felt unstoppable. Fast forward 12 months, reality check.
Let’s dive in.
The Ugly (01:05-02:57)
- Have at least 500 membership subscribers: I did not attain this goal. Was it unattainable? My membership didn’t launch until March
- Make $7500 per month. Another goal that I did not achieve. I put all my eggs in one basket. I was relying on the membership to take-off
- Lose 20 pounds. At least with this goal, I’m not badly off. I have lost 6 pounds
The Good (03:00-04:10)
- I launched this podcast that you’re listening to, and it surpassed my expectations. I never thought I’d create, write, interview and host my own show for anyone to listen crazy
- I launched the membership, and I have some amazing members
- I also vowed in 2019 that I would plan monthly date nights with my husband and I think we only missed one month
- I have sharpened my photography skills
- I joined a fitness program
Lessons learnt (04:11-05:28)
One of the major lessons I have learnt in 2019 is clarity. I thought I was crystal clear on my business until I listened to a podcast episode from the Mompreneur Mastermind Show, which is by Stefanie Gass on quieting the noise.
How to Make Better Goals for 2020
I realized all my 2019 goals were based on money alone. My goals and intentions were not aligned. I don’t want you to make the same mistakes I made. Here are three questions to ask yourself as you set goals for the year 2020:
- Is it going to make you happy?
- Does it fire you up?
- Are you excited to do it, and does it align with your business?
- That’s it for the good, the ugly, and what 2019 has taught me.
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Are you ready to take the big leap in 2020? Is this the year you FINALLY create a business from your passion?
Sounds good right? But how exactly does someone accomplish this?
Hold on tight, because my amazing guest and business coach is here today to help you create a passive income business that lights you up.
Stefanie Gass will empower and educate you to claim your potential! If you don’t already know who she is, I promise you will love her.
Stef’s mission is helping female entrepreneurs conquer their fears, step into their God-led potential, understand that they are worthy of success AND balance, and guide them with online marketing strategies to automate, create passive income, and create more space and time.
Connect with Stef:
Podcast: bit.ly/themompreneurmastermindshow
Website: stefaniegass.com
IG: @stefaniegass
Community: bit.ly/successsupportgroup
Is Podcasting Right for You? Free Quiz and 10 Steps to Podcasting webinar: podcastquiz.gr8.com
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Are your mindset blocks keeping you from your business goals? What is your relationship with money? Do you value self-worth?
My friend and Marketing Teacher, Jill Celeste, shares why mindset is so important to your business marketing.
If you’re ready to make meaningful noise in the new year then tune in today!
Jill Celeste, MA is an international bestselling author, marketing teacher and founder of The Celestial Circle. A self-proclaimed "entrepreneurial cheerleader," Jill loves to teach authentic and spiritual marketing fundamentals to female entrepreneurs. All of Jill's teachings focus on one belief: that all entrepreneurs must embrace their roles as Director of Marketing for their businesses. When entrepreneurs do this, their businesses will thrive.
Connect with Jill:
www.JillCeleste.com
www.CelestialLoveNotes.com
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Have you ever experienced a situation where fear held you back? Have you ever avoided something for fear, then regretted it?
My guest, Annya Miller, gives us advice on how to cope with fear and push through it! Annya is a resilient and strong woman, wife, mom and successful entrepreneur. After fighting through abusive relationships, cancer and single mom life, she cut through the noise in an oversaturated market and created a 6-figure photography business – all while raising 4 kids. Now, Annya is on a mission to create an Updraft, lifting women and giving back. Her goal is to help women create upward mobility and a happier life through business, self-care and learning to better manage the motherload!
Connect with Annya on her website, Instagram, Facebook or email her at hello@annyamiller.com
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Do you often wonder if you could make money from your passion? How do you really know what your passion is? Curious on the steps to take to zone in on your passion and turn it into a business?
My guest, Michelle Marie, is the owner of Put Your Passion To Work and founder of Profitable Coaching Academy. As a mindset and business coach with over 18 years of business experience she helps two kinds of women: those looking to find their passion and those who have a passion for helping others start their own profitable coaching program.
Grab Michelle’s FREE ultimate guide to Pursuing your Passion. Michelle also hosts her own Podcast, Put Your Passion To Work. You can connect with Michelle on Instagram or her website.
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My amazing guest today, Shannon Baker, shares with us why ‘systems’ are critical to our business success. She talks about when to create systems, what systems to create first and the time required to creating business systems.
Shannon is a business operations strategist and working mom. She is passionate about helping mompreneurs with service-based businesses maximize their time to create a more intentional business that supports their lifestyle by implementing processes with automation so they can work more efficiently and have more time for what matters most!
Connect with Shannon on her website, Instagram, Facebook or email her at info@sociallysavvyva.com
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Instagram LIKES going away!
You might have heard the news, Instagram Likes are going away. What does this mean for you? Is this really a BIG deal?
Let’s dive into what is really happening with Likes, why Instagram is doing it, Instagram’s new focus and how you should respond to the change that’s rolling out slowly on the platform.
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Boss Lady Insider
Instagram: @allisonscholes
I hate to bust your bubble, but you do not own your social media accounts. They can easily disappear tomorrow! So how do you stay connected to your audience?
You NEED an email list, and more importantly, you need to create a welcome or nurture series of emails to keep your audience informed.
Brenna McGowan is here today to share the importance of a welcome series, what it entails, how to set it up and more.
Brenna is a copywriter and Instagram expert who helps female-lead lifestyle businesses take the confetti of their ideas and put the party down on paper with words that connect and sell—so you can work less and play more.
Connect with Brenna on her website or Instagram.
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Boss Lady Insider
Instagram: @allisonscholes
Have you ever opened Instagram and realized you didn’t post for the day? Worse, you don’t even have a post planned or a thought in your mind about what to post. Sometimes posting on the fly is good and fun, but when you want to stay consistent on Instagram and grow your community, not having a strategy is a total let down.
In this episode I’m going to share with you 4 simple methods to help you plan and curate an entire month’s worth of Instagram content. Yes! I said a month, and it’s totally doable!
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Boss Lady Insider
Instagram: @allisonscholes
Are you looking for the perfect recipe for the perfect Instagram post?
My friend, Lora Shipman, has 6 ingredients to make your post stand out from the rest.
Lora has been working and consulting in the digital marketing space since 2007 excelling in the areas of social media, content marketing, and blogging.
Make sure you have a pen and paper because what she shares today is awesome!
Enjoy,
Allison
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Connect with Lora on Instagram, Facebook, her website and make sure to subscribe to her Podcast!
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Instagram Stories: what are they, why should you use them, simple strategies and my #1 tip on how to use stories to drive more DM’s.
When it comes to increasing Instagram engagement, instead of focusing solely on how to get more likes on your feed posts, it’s time to turn to Instagram Stories.
My Favorite apps to creating and editing Instagram Stories:
- CutStory
- Clipomatic
- Unfold and/or Mojo
- Quik
- Canva
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Ready to have branded graphics that stop your ideal client in their tracks?
Today, my guest, Melissa LeMay, is going to share with you the HOW and WHY to creating branded graphics.
Melissa is a Canva Graphic Designer, also know as the Canva Ninja. She helps busy or non-tech savvy Entrepreneurs take their graphics from blah to wow.
Enjoy,
Allison
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Connect with Melissa on Instagram, Facebook, Pinterest and make sure to snag her freebie!
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Have you considered starting your own Podcast?
Do you want to scale your business and grow fast?
I had all the questions, fears and doubts, but I pushed through, and with the help of my business coach, I launched this Podcast and my community has grown like crazy!
In this episode, you’ll hear Stefanie Gass, Annya Miller and myself dive into our real story behind our podcast journey and how we use our podcast for business.
Enjoy,
Allison
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Ready to learn more about Podcast Pro University? Take the free quiz and see if it’s right for you: http://bit.ly/PodcastingQuiz
Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Are you ready to truly understand your personal brand and define your 5 C’s and 5 W’s?
If you’re wondering what this is all about, then listen as Robyn Graham gives us tips and strategies on how to be the face of our brand!
All your personal branding questions will be answered today!
Enjoy,
Allison
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Connect with Robyn on Twitter, Instagram, Facebook, Pinterest or Linkedin or visit her website at www.robyngrahamphotography.com/resources
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Social Media Content Ideas – The Seven Circle Solution!
Are ya just stuck when it comes to thinking of content for Instagram or Facebook, or even your email list?
Do you feel like you’re on repeat?
Today, I have an incredible content strategy for you! Grab a piece of paper and pen or pencil! This is so good!!!!!
Enjoy my friend.
Cheers,
Allison
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Join BOSS LADY INSIDER >>HERE
Let’s be real; branded photography is so important to grow your business, but you have all the questions!
What is a branding photography session?
Should I do one?
Is it worth the money and how do I even begin to prepare for such a session?
Girl, your questions are answered with my special guest and professional photographer, Lauren Muttschall. Grab your pen and paper and get ready for some great tips!
Enjoy my friend.
Cheers,
Allison
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Find out more and connect with Lauren at www.lchristinephotography.com
You can email Lauren at info@lchristinephotography or connect with her on Facebook or Instagram.
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Who’s ready to work smarter, not harder? My special guest, Cassie Kitzmiller, is here today to share with you on how to “Multiply, Don’t Add; Get More Done and Work Less!”
How does that sound? If you’re ready to combat overload, then this episode is for you.
Turn your daily crazy chaos into prioritized peace.
Enjoy my friend.
Cheers,
Allison
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Find out more and connect with Cassie at www.christianwomenbusinessbuilders.com and don’t forget to snag your free trial in the community https://cwbb.kartra.com/page/FreeAccessInvite
You can email Cassie at cassie@christianwomenbusinessbuilders or connect with her on Facebook or Instagram
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
Crickets. Is that all you hear when you post to Instagram? You might get a few likes, but zero comments. You wonder, what am I doing wrong? Is the Instagram algorithm out to get me?
In my opinion and experience, your posts must fall into 1 of 3 categories.
Enjoy my friend.
Cheers,
Allison
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
The Ultimate Instagram Makeover
How many of you are struggling with growing your business and brand on Instagram? Are you struggling with figuring out what to post? Is your Instagram feed a total hot-mess? Are you posting random pictures with no captions? Is your engagement dead in the water?
If you're ready to TRANSFORM your account and get better RESULTS on Instagram, then keep listening!!
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Today's links:
Grab freebies at: www.bossladyinsweatpants.com
Grab the eBook here.
Connect with my on Instagram @allisonscholes
Join Boss Lady Insider for monthly photos and captions.
Your Instagram Bio is a vital part to your account, but you only have about 3 seconds and 150 characters to grab the attention of your audience.
So what exactly should be in your Instagram Bio?
Today, I share five elements that will make your bio stand out and make the ultimate first impression. You'll understand why your bio need to focus on who you serve and what value you provide to your ideal audience.
Ready for your bio to shine?
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Links:
Website: www.bossladyinsweatpants.com
Instagram: www.instagram.com/allisonscholes
Facebook: www.facebook.com/bossladyinsweatpants
I’m really excited about today’s topic because I know each and every one of you have felt social media overload. Hell, you might still feel complete social media overload NOW. Go ahead, nod your head as you have multiple apps open on your phone with a baby on your hip! I get it mamas.
It’s a whole different world right now and we rely heavily on social media as a primary means of communication and probably our primary way of business. The social media platforms are increasing every year and what’s happening is social media becomes a weapon of distraction in our business and life!
Today's episode is brought to you by Boss Lady Insider, your secret weapon to social media confidence. Begin to post with ease and attract the right people to your business today!
Links:
Instagram: @allisonscholes
Website and freebies: www.bossladyinsweatpants.com
How many of you have a side hustle, like an mlm, and you work from your kitchen table?
How many of you work your side business to just make some extra money or cover vacation trips?
How many of you don’t have a website?
You might answer YES and assume you don’t need a logo.
Well, I’m probably going to make a lot of you mad right now, because I think YOU DO need a logo, no matter the size of your business, if you have a personal website or not, and if you’ve partnered up with an mlm company.
I can see the eye rolls now, but please stay with me!
This is Episode 05 – DO I NEED A LOGO?
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Connect with me over at www.bossladyinsweatpants.com
Instagram: @allisonscholes
Learn how I created my logo for Free! In just 20 minutes!! click here
Let's be honest. Running a business and understanding social media is hard. And selling whatever you have and making profits is hard. I hear a lot of women say they want to attract anyone because they just want to make a sale.
Does this sound like you?
The problem with this is not everyone is right for you and what you offer. This is Episode 04; five steps to identifying your target audience.
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Brainstorming questions to help you identify your avatar:
Start thinking about what is their age, what is their gender. You want to know where they live, figure out their marital status, does your ideal client have children? How many? What is their job? What is their household income level? What are their favorite social media platforms? What are their hobbies? What do they like to do in their spare time? What stresses them out? What would they search for online that has to do with your niche. Where do they shop? Are they online, are they in the stores. Where do they like to vacation? What is their dream job? Then take them time to describe your ideal client in a couple of words. Are they fun? Are they energetic?
Social platforms:
www.bossladyinsweatpants.com
Instagram: @allisonscholes
If you were to look back into my life 1 year ago, it was pretty chaotic. I had no real plan, no schedule, no clear intentions. I was just doing the things to stay busy. I though “busy” was my key to being successful. I had it all wrong. All I was doing was creating more stress for myself, more “busy” work and less time with my kiddos. The constant tug-a-war was happening in my life between work and business. Can any of you relate? If this is you, then keep listening.
This is Episode 3: All about TIME BLOCKING and how it can help you balance Instagram and family!
Links:
Tools4Wisdom Planner
Website: www.bossladyinsweatpants.com
Instagram handle: @allisonscholes
So what exactly is a personal brand?
Before I dive into the goodies on today's show, I want you to know something. When I first started out in business, I definitely had no idea what a personal brand was. Heck I never heard of it. I simply thought my business would be represented by my logo, my web site and my digital products. I was wrong, big time. If this is where you are right now in your business and you hear so many others talk about personal branding, but you don't know how to make that shift in your business then today's show is definitely for you. Grab your pad of paper and pen and let's talk personal branding. This is episode number two, five essential elements to craft your personal brand.
Website: www.bossladyinsweatpants.com
Instagram: @allisonscholes
Today's freebie: Instagram Makeover Cheat Sheet
The Social Media for Momprenuers Podcast is LIVE! I can't wait to share so much information, tips and strategies to help you build your brand and business. I know you're a busy mama, so my mission is to give you real and practical strategies and tools to grow your business on social media in just minutes a day--because those minutes are hard to come by. We all have a voice, and we need to cut through all the social media noise to ultimately grow our brand!
Much love,
Allison
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Website: www.bossladyinsweatpants.com
Instagram: @allisonscholes
Boss Lady Insider membership: click here