DIGiKNOW: Recent Episodes
Paul M. Harvey
With over 15 years of experience in full-service marketing and advertising, host Paul Harvey has created the DigiKnow Podcast to be a fun and engaging platform where advertising and marketing ideas can be shared. Now a Partner at Chumney & Associates, Paul brings a wealth of knowledge to the table and provides a unique perspective on what it takes to succeed in the fast-paced, ever-changing world of marketing and advertising. By recanting first hand experiences, sharing success stories and engaging in open-form conversations with special guests throughout the industry, Paul looks to provide his audience with the best practices needed to take their advertising and marketing campaigns to the next level.
As the son of a nationally syndicated radio broadcaster, and a family namesake to boot, you could say that podcasting is in Paul’s DNA. Originally born in Pittsburgh, Paul has spent his entire life growing up in and being around the broadcasting industry, including stops in Colorado Springs, Hollywood, Los Angeles, Orlando and West Palm Beach. Now residing in the greater West Palm Beach area with his wife and two sons, Paul hopes to share with his audience some marketing tips and advertising advice in an entertaining and informative way.
On episode 12 of the DigiKnow Podcast, Paul Harvey introduces a new product called Power PiXL and explains how this combination of technology with marketing strategy can be instrumental in helping businesses grow new customers.
On episode 11 of the DigiKnow Podcast, Paul Harvey returns after an 8 month Covid-19 hiatus to explain a new Google product called Local Actions and why it's great for local business who want to increase traffic and leads to their store.
On episode 10 of the DigiKnow Podcast, Paul Harvey sits down with actress, newscaster and author Miranda Khan to discuss the importance of separating yourself from the competition in order to be successful.
On episode 9 of the DigiKnow Podcast, Paul Harvey explains what Google Smart Bidding is and what it means for advertisers to be optimized for conversions.
On episode 8 of the DigiKnow Podcast, Paul Harvey sits down with Chris Cischke, owner and operator of Ocean Republic Brewery, to discuss best practices of using social media to promote and grow your business.
On episode 7 of the DigiKnow Podcast, Paul Harvey sits down with James Hansen, Vice President of sales and marketing for Kolter Hospitality, to discuss the importance of your online reputation and the best practices for managing it.
On episode 6 of the DigiKnow Podcast, Paul Harvey sits down with influencer Jason Patton of the Fire Dept. Chronicles to discuss the importance of telling your story with passion and conviction in order to grow your brand and audience.
On episode 5 of the DigiKnow Podcast, Paul Harvey explains why Google My Business is your business and why merchandising and optimizing your Google My Business page has become just as important as your own website.
On episode 4 of the DigiKnow Podcast, Paul Harvey explains what
micro-moments are and how they can be used to optimize your Google Paid Search campaigns to maximize conversions and create more budget efficiency.
On episode 3 of the DigiKnow Podcast, Paul Harvey sits down with Chumney & Associates Partner Brett Hawkins to relive times when sales pitches didn’t go so well in order to illustrate the importance of knowing your audience.
On episode 2 of the DigiKnow Podcast, Senior Production Editor Greg Hartmann joins Paul Harvey in the studio where they attempt to redefine the word “television.” By discussing On Demand, OTT, Live Streaming, Social Media and even Mark Wahlberg, Paul and Greg bring traditional TV advertising into the modern age.
On the first DigiKnow Podcast, we welcome Stephanie Prince of ESPN to talk branding. Paul Harvey delves into the classic, but still highly relevant topic, and how to best leverage your resources to drive top of mind awareness for your dealership.