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In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers.Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

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In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis.Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are performing, and even correlations between different metrics. He also discussed the importance of having a solid foundation in statistics and data when it comes to making informed PPC decisions.There’s so much value packed in this episode. And we hope you find it useful.Watch this episode to learn:- The fundamentals of PPC metrics- How to measure the impact of seasonality and other PPC factors- How to integrate your PPC data with your business data- The common data analysis mistakes to avoid- The best tools for data analysisYour speaker:Cory Lindholm, Ads By CoryFollow Cory on LinkedIn: https://www.linkedin.com/in/corylindholm/Work with Cory: https://adsbycory.com/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

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Watch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ

Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million.In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout.Timestamps:0:00 - Introduction0:59 - Guest Introduction: Matthieu4:20 - Shopping campaign automations23:44 - DSA campaign automations29:48 - Seasonality-based automations36:26 - Automated bidding automations43:39 - Keyword automations48:48 - Performance Max automations52:45 - RSA automations57:00 - Reporting1:01:33 - Connect with MatthieuFollow Matthieu on LinkedIn: https://www.linkedin.com/in/matthieutv/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeysVisit Matthieu's website here: https://www.matthieu-tranvan.fr/► Get emails about future Automation Layering Masterclass sessionshttps://hs.optmyzr.com/en-us/automation-layering-masterclass► Get emails about future PPC Town Hallshttps://www.optmyzr.com/ppctownhall► Check out Search Marketing Academy, our new podcasthttps://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6 ► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com

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Watch the video podcast here: https://youtu.be/xa3jH8M_j88

I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation. Watch this episode to learn: - How privacy regulations can impact your advertising - How marketing is changing in the post-cookie era - How to spot winners & losers by conducting regular experiments Your speaker: Larry Kim, Founder & CEO at Customers.ai Follow Larry on LinkedIn: https://lnkd.in/g6gsFRnZ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://lnkd.in/gYWUhk2x ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://lnkd.in/gAT5STbh

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Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts

Google’s Search Generative Experience (SGE) is a big change from how searches usually work. For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages. With SGE, the process changes. We’re seeing answers to our queries directly in the search results, removing the need to click on links. And we’re also seeing changes in ad placements, which significantly impact our organic search and paid search performance. In this episode, I spoke to Ashley Fletcher - CMO at Adthena, a paid search intelligence platform. Ashley talked about how SGE can impact search performance and how advertisers can adapt to those changes. He also touched on the implications of privacy regulations on Google Ads and more. Watch this episode to learn: - How SGE is changing paid and organic search performance - How privacy regulations can impact your Google Ads - How generative AI helps scale the execution of marketing strategy Your speaker: Ashley Fletcher, CMO at AdthenaCheck out Adthena: https://www.adthena.com/ Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfletcher/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

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Watch the video podcast ->YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rc
LinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective.But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line.In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more.Danny talked about how those multiple departments can collaborate and share insights to drive more effective results.Watch this episode to learn:- How to bring in those teams to work together- What insights can each team share with each other- How does working with first-party data fit into the dynamics between these teams- What are some struggles they can face when sharing data between platformsand moreYour speaker:- Danny Gavin, Founder & CEO - OptidgeWant to work with Danny? Check out his agency here: https://optidge.com/Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

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Watch the video version ->

YouTube: https://www.youtube.com/watch?v=1v725t35QuA

LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/

If you’re into B2B advertising, you just cannot ignore LinkedIn Ads.But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently.In this episode, I spoke to AJ Wilcox, in my opinion, the world’s best LinkedIn Ads expert. AJ is really a master at his craft.Watch this episode for some great tips and strategies to get the most out of your B2B LinkedIn ad campaigns.You will learn:- What pitfalls to avoid while running LinkedIn ads- Which post types serve you better- How to run LinkedIn Ads alongside Google/Microsoft Ads- How to run better retargeting adsand moreYour speaker:- AJ Wilcox, Founder & CEO - B2LinkedCheck our B2linked.com, AJ's agency to maximize your return by minimizing waste from LinkedIn ads.Follow AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

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Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw

In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan.The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation.The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC.Tune in to learn:- Goals, priorities, and challenges of PPC pros in 2024 and beyond- Expectations for 2024 ad budgets, per platform and campaign type- Satisfaction with AI adoption- Satisfaction levels of platforms and tools- Challenges with Google Ads Performance Maxand moreYour speakers:- Wijnand Meijer, co-founder & CEO at TrueClicks- Ed Leake, Founder at God Tier Ads & AdEvolver- Mike Ryan, Head of Ecommerce Insights at Smarter EcommerceNote: This is a live premiere of a pre-recorded episodeFollow Wijnand: https://www.linkedin.com/in/wijnandmeijer/Follow Ed: https://www.linkedin.com/in/edleake/Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall

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Video podcast: https://youtube.com/live/o009-VTUppU

I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall.Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before.And this episode was one of those conversations.In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments.He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours.Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general.Tune in to learn:- Why it’s time to rethink paid search- How to use ChatGPT code interpreter for campaign analysis- When should you do influencer marketingand moreYour speaker:Sam Tomlinson, Executive Vice President at WarschawskiSign up for Sam's newsletter here: https://samtomlinson.me/newsletter/Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

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Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts

2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success.

While that’s on one side, there are continuing developments in ad automation and generative AI on the other side.

Considering both of them, here’s a question: has PPC become tougher or easier?

That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today.

Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics.

Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic.

We have a lot in store for you in this episode.

Tune in to learn:

• How are EU advertisers preparing for a privacy-driven future

• What happens when Performance Max and Shopping campaigns run in parallel

• How to capitalize on first-party data

• How generative AI has impacted PPC in the last few years

and more

Your speaker:

Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce

Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

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Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA

A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too.It also negatively affects your Quality Score, which means you end up paying more for each click.In this episode of PPC Town Hall, you’ll hear from Talia Wolf, Founder of GetUplift to learn how to improve your post-ad-click experience.Talia is one of the best landing page optimization experts in the industry. And in this episode, she dives deep into the trenches, revealing the most costly mistakes marketers make while creating a landing page and how to create one that actually converts.Tune into this episode to learn:- Why dry facts hold your conversions back- How to add emotion to your copy- What common mistakes you should avoid- If you should create a longer or a shorter landing page- How to use generative AI for landing pagesand moreYour speaker:Talia Wolf, Founder of GetUpliftCheck out GetUplift.co: https://getuplift.co/Follow Talia on LinkedIn: https://www.linkedin.com/in/taliagw/Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

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Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE

Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.

And neglecting them can hit you with some costly mistakes.

In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.

Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she's encountered during audits and how to steer clear of these pitfalls.

Tune into this episode to learn:

• How to properly audit your PPC accounts

• How often you should conduct these audits

• What mistakes to avoid while conducting audits

• What default settings you should avoid when working on your accounts

• How to protect your accounts from glitches

and more

Your speaker:

Melissa Mackey, Director of Paid Search at Compound Growth Marketing

Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey

Follow Melissa on Twitter: https://twitter.com/beyondthepaid

Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

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Watch the video version here: https://youtube.com/live/NrcpbnHouPk

2024 is the year when the cookie finally crumbles.Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users.Of course, the real advertisers know that the solution to all this is to invest in your own first-party data.And that’s what I discussed with Ronan Carrein in this episode of PPC Town Hall.Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he’s the COO at Better & Stronger, a digital marketing agency based in Lyon, France.Tune into this episode to learn:- Why most marketers misunderstand first-party data- Why actively collecting first-party data is great for your business- How to improve your ad performance using first-party data- How to maintain data hygiene and- What's the future of data privacy regulation in the U.S.Our speaker:- Ronan Carrein - COO at Better & StrongerCheck out Better & Stronger: https://www.better-stronger.com/Follow Ronan on LinkedIn: https://www.linkedin.com/in/ronancarrein/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

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Watch the video version: https://youtu.be/wD1J6A6Sctw

When you think back on 2023 in PPC, how will you remember it?For me, this is the year we’ve seen incredible advancements in AI.While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high.And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game.With a lot of uncertainty up in the air, how can you be better prepared?In this episode, you’ll hear from 6 experts in the field who’ll share what they’ve seen in 2023 and what to look forward to in 2024.Our speakers:- Kasim Aslam, Solutions 8- Andrew Lolk, SavvyRevenue- Andrea Cruz, Tinuiti,- Duane Brown, TakeSomeRisk- Kirk Williams, ZATO- Navah Hopkins, OptmyzrFollow Kasim on LinkedIn: https://www.linkedin.com/in/kasimaslamFollow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolkFollow Andrea on LinkedIn: https://www.linkedin.com/in/acruzlopezFollow Duane on LinkedIn: https://ca.linkedin.com/in/duanebrownFollow Kirk on LinkedIn: https://www.linkedin.com/in/ppckirkFollow Navah on LinkedIn: https://www.linkedin.com/in/navahhopkinsFollow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys7 Ways to Stop Google Ads From Wasting Your PPC Budget: https://www.optmyzr.com/blog/prevent-google-ads-wasted-budget/How ChatGPT can make you a PPC automation wizard (with Nils Rooijmans): https://youtu.be/8x-GT43-45wChapters:0:00 Fred's intro0:26 Kasim: State of agencies in 20242:34 Kirk: State of agencies in 20245:13 Andrew: State of agencies in 20247:23 Duane: State of agencies in 20247:43 Fred: State of agencies in 202412:05 Kasim: How to deal with rising CPCs13:07 Kirk: How to deal with rising CPCs16:30 Andrea: How to deal with rising CPCs17:09 Andrew: How to deal with rising CPCs20:26 Duane: How to deal with rising CPCs21:17 Navah: How to deal with rising CPCs22:09 Fred: How to deal with rising CPCs25:26 Kasim: Attribution and measurement26:47 Kirk: Attribution and measurement29:31 Andrea: Attribution and measurement30:15 Andrew: Attribution and measurement32:09 Duane: Attribution and measurement32:34 Navah: Attribution and measurement34:15 Fred: Attribution and measurement38:58 Kirk: Using AI tools for productivity42:12 Andrew: Using AI tools for productivity45:17 Navah: Using AI tools for productivity46:47 Fred: Using AI tools for productivity51:00 Kasim: Final takeaways51:42 Andrea: Final takeaways52:38 Navah: Final takeaways53:04 Fred's outro► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com

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Watch the video version here: https://youtu.be/bhPJbkUKEcY

Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search.Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, and actively seeking you out. This makes them valuable leads with a higher conversion potential compared to generic search terms.- So how can your brand crack the code of branded search?- How can you continue winning even when your brand messaging evolves with time? - And with search generative experience on Google, how can your brand continue to stay on top?In this episode, I spoke to Jason Barnard, a top name in the world of branded search to discuss all that.Even though this episode isn’t directly about paid search, it’s still important for any marketer trying to grow their business through search.I hope you enjoy this conversation :) Our speaker:- Jason Barnard, KalicubeConnect with Jason on LinkedIn: https://www.linkedin.com/in/jasonmbarnard/Visit Jason's website: https://jasonbarnard.com/Visit Kalicube: https://kalicube.com/Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com

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Watch the video episode here: https://youtu.be/8x-GT43-45w

A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advancements that opened up a new world of possibilities — Custom GPTs, Copyright Shield, and speech recognition, to name a few.After watching the event and playing around with some of the functionalities, I strongly believe that they’re incredibly useful to every #PPC marketer.So how can we apply these functionalities to PPC?To discuss that, I spoke to Nils Rooijmans once again, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall.Nils shared his Custom GPT that can create some really powerful PPC scripts. We also discussed the announcements from DevDay with a lot of examples.I hope you enjoy this discussion :)Our speaker:- Nils Rooijmans, Water Cooler TopicsConnect with Nils on LinkedIn: https://nl.linkedin.com/in/nilsrooijmansVisit Nils's website: https://nilsrooijmans.com/Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com

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Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8

In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client.You will learn:- Why they decided to use value-based bidding- Success with value-based bidding- The state of smart bidding and limitations with value-based bidding- Where they've seen value-based bidding not work- Requirements for using value-based bidding- When is value-based bidding appropriate - How to track success with value-based biddingChapters:0:00 Intro2:08 About Taylor2:38 About Will3:10 What was the client's challenge?5:15 Primary and secondary conversions7:49 How to steer Value-based Bidding in your favor?9:16 Results from Value-based Bidding11:48 Assigning values to calls and form-fills17:10 Executing Value-based Bidding effectively21:22 Setting up conversion actions in Google Ads22:25 Using last-click attribution23:35 Final Value-based Bidding report28:38 Automation Layering31:22 Tools that helped WebMechanix33:09 Final thoughts34:40 Connect with Will and Taylor► Get emails about future Automation Layering Masterclass sessions

https://hs.optmyzr.com/en-us/automation-layering-masterclass

► Get emails about future PPC Town Hallshttps://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com

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Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk

We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads.Compared to last year, we’ve seen a big shift in how advertisers are approaching campaign strategy. For starters, there were changes in consumer behavior — more people are shopping earlier than ever before. Then, there is the global economic situation. And, last but not least, there was an explosion of readily available, powerful AI tools.In this episode of PPC Town Hall, I spoke to two of the top paid social experts in the industry, Akvile Defazio and Susan Wenograd about all of those things. They shared many examples of how they use generative AI tools to create high-performing campaigns and a lot more.Tune in to learn how to:- Create more engaging ads with generative AI- Build social proof for more impactful advertising- Build a good campaign structureOur speakers:- Akvile Defazio, AKvertise- Susan Wenograd, PPC expertWork with Akvile: https://www.akvertise.com/Work with Susan: https://susanwenograd.com/► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com#ppc #metaads #generativeai #bfcm #optmyzr #digitalmarketing

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Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ

Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business.The agency founder is completely unprepared for these discussions. Should they even consider selling? Should they hire an investment banker? How much should the sales price be? How do they compare different offers? Should they get buy-in from the team? Will clients be OK with a sale?Founders who navigate these concerns properly might hit the jackpot—life-changing money, happy clients, happy team members, and peace of mind. And those who don't may end up regretting passing on a sale as the biggest mistake of their lives.In this episode of PPC Town Hall, I spoke to David Rodnitzky, Founder of Agentic Shift. David shared his story of selling his former agency, 3Q Digital during our conversation along with answers to all of the above questions.If you’re an agency founder, you do not want to miss this episode.Tune in to learn:- When to decide to sell your agency- The factors that drive value for your agency- How to generate interest from potential acquirersand moreOur speaker:- David Rodnitzky, Agentic ShiftLink to David's book: https://www.amazon.com/Selling-Your-Marketing-Agency-Important-ebook/dp/B0CFZ9JKYP

Check out David's consulting firm: https://agenticshift.com/► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com#ppc #googleads #agency #optmyzr #digitalmarketing

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Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg

For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened.So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is there a way we can combine the power of GPT and scripts?To learn more, I spoke to Nils Rooijmans, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall.Nils shared his hands-on experience with GPT and the scripts he built with a lot of examples. And I spoke about how you can make ChatGPT work for you with custom instructions and some powerful plugins. I hope you enjoy this conversation :)Tune in to:- Learn how Nils created a graph of n-gram analysis of Google Ads search term data using ChatGPT in only 5 minutes- Learn how to get better responses from ChatGPT with custom instructions- Get hold of Nils’s list of over 400 PPC scriptsand moreOur speaker:- Nils Rooijmans, Water Cooler TopicsNils's list of 400 scripts: https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/Nils's website: https://nilsrooijmans.com/► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com#ppc #googleads #chatgpt #optmyzr #digitalmarketing

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Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA

The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges.

So how does it change things? What about campaign tracking? And how should you adapt?

To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall.

Andrew spoke about the impact of the iOS 17 update and how ad tracking is going to change as a result. Plus, now that we’re entering Q4, he also shared some interesting tips on preparing your campaigns for the holiday season.

Tune in to learn: - What is the iOS 17 update and its impact on Meta Ads - What’s working and not working in Meta Ads in 2023 - Why “ugly ads” work - Tips for Q4

Our speaker: - Andrew Foxwell, Foxwell Digital

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

ppc #metaads #ios17 #optmyzr #digitalmarketing

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Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE

We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year.So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us?In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Network. He shared how his agency is getting ready for Q4, plus tips on how to prepare your campaigns for the upcoming shopping season. We covered so much in this episode that we think will be of great value to you. Be sure to check it out.Tune in to learn how to:- Prepare your Performance Max campaigns for Q4- Implement seasonality bid adjustments, data exclusions, etc.- Use historical data for product discountsOur speaker:- Marcel Smal, Roots Network► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com#ppc #optmyzr #adtech #digitalmarketing

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Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service.

You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns?

In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They also shared tips on how to prepare your campaigns for the upcoming Q4 shopping season, plus how to make use of generative AI for YouTube campaigns.

Tune in to learn how to:

• Prepare your YouTube campaigns for Q4

• Use generative AI for YouTube campaigns

• Protect your video campaigns from brand safety mishaps

Our speakers:

• Cory Henke, Variable Media

• Joe Martinez, Paid Media Pros

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

ppc #googleads #optmyzr #adtech #digitalmarketing

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Modern PPC management relies on automation by ad engines like Google which is not in your control.

But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results.

That's what our new video podcast, Automation Layering Masterclass is about.

In each episode, you'll learn how to use automation in the right way to safeguard your PPC accounts and grow your business.

We got a lot in store for you. See you soon :)

Subscribe to get notified of new Automation Layering Masterclass episodes: https://hs.optmyzr.com/en-us/automation-layering-masterclass#PPC #GoogleAds #Optmyzr

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Watch the video podcast here: https://youtu.be/Jahb9IvMX9c

In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns.

Follow Kirk on Twitter: https://twitter.com/PPCKirkFollow Fred on Twitter: https://twitter.com/siliconvallaeysCheck out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzhCheck out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com

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Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8

From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023.This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses.In this episode, we’re going to:- Look back at all the GML 2023 updates - Help you figure out the adjustments you can make to grow your business and- Answer your questionsOur speakers:- Navah Hopkins, Optmyzr- Cory Henke, Variable Media- Mike Ryan, Smarter Ecommerce► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com#ppc #googleads #optmyzr #adtech #digitalmarketing

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Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs

It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching.But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it.In this episode of PPC Town Hall, Navah Hopkins spoke to Brie Anderson and Timothy Jensen to talk about all things GA4: from setting up the account to getting the most out of the reporting and measurement features of GA4 plus a lot more.Tune in to learn:- GA4 features for PPC marketers- Attribution modeling on GA4- A step-by-step walkthrough of GA4 account setupOur speakers:- Brie Anderson, BEAST Analytics- Timothy Jensen, M&T BankFollow Brie on LinkedIn: https://www.linkedin.com/in/brieeanderson/Follow Brie on Twitter: https://twitter.com/brie_e_andersonCheck out Brie's course on GA4 here: https://www.beastanalyticsco.com/Follow Tim on LinkedIn: https://www.linkedin.com/in/timothyjjensen/Follow Tim on Twitter: https://twitter.com/timothyjjensenCheck out Tim's GA4 resources on Search Engine Land: https://searchengineland.com/event-tracking-google-analytics-4-395023 , https://searchengineland.com/how-to-set-up-google-analytics-4-using-google-tag-manager-374584Follow Rowenna Fielding on Twitter: https://twitter.com/MissIG_GeekCheck out her website: https://missinfogeek.net/Follow Navah Hopkins on LinkedIn: https://www.linkedin.com/in/navahhopkinsFollow Navah Hopkins on Twitter: https://twitter.com/navahf► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com#ppc #googleanalytics4 #optmyzr #adtech #digitalmarketing

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Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14

We did an episode on ChatGPT a few months ago to speak about its impact and applications in PPC. (you can watch it here)One of the viewers of that episode, Nicholas Baken shared some powerful use cases he was using ChatGPT for in the live chat. So I reached out to him later to discuss more on that.In this episode of PPC Town Hall, you’ll watch Nicholas and myself discuss the applications of ChatGPT beyond PPC and into SEO, content creation, and general digital marketing.Tune in to learn:- How can it generate schema markup for SEO- How to use OpenAI’s playground to open up more possibilities for GPT- ChatGPT’s limitations- How ChatGPT can create Google Ads scripts and discover negative keywords in PPCand much moreOur speaker:- Nicholas Baken, Nyfty Labs

Follow Nicholas on LinkedIn: https://www.linkedin.com/in/nicholasbaken

► Get emails about future Town Hallshttps://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trialhttps://www.optmyzr.com#ppc #chatgpt #optmyzr #adtech #digitalmarketing

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Analyzing performance is PIVOTal in PPC. And Anthony Excels at that.
Sorry about those bad puns, but jokes apart, you’ll go a long way if you regularly lean into finding ways to become more efficient and methodical in analyzing your PPC account performance.
Most of us try to limit our Excel exposure to the bare minimum. But, learn a trick here and a formula there, and you’ll see how it can make your life easier.
In this episode of PPC Town Hall, I spoke to Anthony Tedesco. He showed me some really powerful formulas and tricks to analyze PPC performance better and faster, from calculating incremental impact to using VLOOKUP to find results faster to handling complex datasets.
I hope you find these tips useful.
Tune in to learn:
- Powerful formulas for better reporting
- How to use VLOOKUP and Pivot tables for PPC
- Tips to handle large-scale datasets
and much more
Our panelist:
- Anthony Tedesco, Cisco Systems
Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthony-tedesco-0a4a7a59/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
Follow Fred on Twitter: https://twitter.com/siliconvallaeys
► Get emails about future Town Halls

► Check out Search Marketing Academy, our new podcast
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com

ppc #microsoftexcel #optmyzr #adtech #digitalmarketing

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Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA

So much has happened in the world of marketing in the last few months. Headways in artificial intelligence and the uncertainty of popular platforms are changing how we do marketing.

We’re seeing the rise of generative A.I. tools, the resurgence of Bing, the uncertain future of TikTok due to privacy concerns, and much more.

From feeling excited to confused to suffering from FOMO, you may experience a wide range of emotions as a result.

So this time on PPC Town Hall, we spoke to three very experienced digital marketers — Motoko Hunt, Andrea Cruz, and Sarah Stemen, who’ve seen sustained success despite various challenges.

In this episode, you’ll hear several great tips and pieces of advice from them to serve your clients in the best possible way and stand out as a marketer.

Tune in to learn:

• Some practical applications of A.I. in digital marketing

• How to do ethical marketing in this age of privacy?

• How to stay nimble in a constantly-evolving industry?

and much more

Our panelists:

• Sarah Stemen, Marcus Thomas LLC

• Motoko Hunt, AJPR

• Andrea Cruz, Tinuiti

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

ppc #digitalmarketing #googleads #optmyzr

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Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q

From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year of Performance Max campaigns.

Many advertisers have tested the campaign type, ran experiments with it, and learned a lot in the process.

In this episode of PPC Town Hall, we spoke to Menachem Ani and Andrew Lolk, two PPC experts and practitioners in the industry to understand what they’ve learned from running Performance Max campaigns for a full year.

They’re going to cover a wide range of topics from structuring asset groups to attribution and negative keywords in Performance Max.

Tune in to learn:

• Performance Max lessons for ecommerce from Q4 of 2022

• How to structure asset groups

• Tips for lead-gen campaigns

and much more

Our panelists:

• Menachem Ani, JXT Group

• Andrew Lolk, SavvyRevenue

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

ppc #googleads #performancemax #optmyzr #adtech #digitalmarketing

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Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg

Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once again. 

But it will happen and first-party data will be the way forward.

Aside from that reason, collecting first-party data also ensures that you’re 

• complying with privacy regulations

• collecting a more accurate form of data and 

• prioritizing data-driven marketing

But how can you go about collecting first–party data? And more importantly, how to use it in your campaigns?

In this episode, you’ll hear about all of that from Kerri Amodio and Navah Hopkins.

Tune in to learn:

• How to get clean first-party data?

• How to apply first-party data insights to your campaigns?

• Data collection tips for B2B & Ecommerce

Our panelists:

• Kerri Amodio, Closed Loop

• Navah Hopkins, Optmyzr

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

ppc #googleads #firstpartydata #sem #optmyzr #adtech #digitalmarketing

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Watch the video of the full episode: https://www.youtube.com/watch?v=tmvVYtcmiJc

Just to be clear, ChatGPT did not write this description :)

We’re barely two months in since OpenAI opened up #ChatGPT for public use, but what a phenomenon it has already been!

While it has its flaws, there’s no doubt that you, as a marketer, can use it for some powerful use cases: creating ads, writing blog posts, scripts, and structuring campaigns, just to name a few.

But what does this tool mean for our jobs and the future of marketing?

In this episode, you’ll hear from Dave Davies and Amy Hepdon about all of that.

Tune in to learn:

• A few powerful applications of ChatGPT

• Is it really a “Google killer”?

• What are some other powerful AI tools for PPC?

• How do such tools impact our jobs and the future of marketing

Our panelists:

• Dave Davies, Weights & Biases

• Amy Hebdon, Paid Search Magic

Connect with Dave on Twitter: https://twitter.com/OnlineInference

Connect with Amy on Twitter: https://twitter.com/amyppc

Connect with Fred on Twitter: https://twitter.com/siliconvallaeys

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

ppc #googleads #sem #optmyzr #adtech #digitalmarketing

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Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC.

Heading into 2023, how will things shape up, and more importantly, how can you prepare for what’s to come?

In the next PPC Town Hall, you’ll hear from Julie Bacchini and Amalia Fowler — two well-known experts to learn what they see happening in 2023 in PPC and how they’re preparing.

You’ll also hear from several other experts: Kasim Aslam, Patrick Gilbert, Navah Hopkins, Jon Kagan, Mike Ryan, Joe Martinez, and Cory Henke as they share their predictions and tips on automation, the ‘keyword’, Performance Max, first-party data, vertical video, and so much more.

Tune into this power-packed episode to learn:

• How to handle market shifts well in 2023

• What we may see next with Performance Max

• Tips for adopting automation in your PPC strategy

• How to make the most of vertical video (YouTube shorts, Reels, TikTok)

and more

Our panelists:

• Julie Bacchini, Neptune Moon

• Amalia Fowler, Good AF Consulting

Watch the full video episode here: https://www.youtube.com/watch?v=5pzXCdsnWUk

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

ppc #googleads #sem #optmyzr #adtech #digitalmarketing

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Are we in a recession? Well, it depends on who you ask.

But, whether we are already in one or heading toward one, we’re clearly seeing the effects of inflation and other macroeconomic factors on our businesses. So it’s always better to prepare in advance before it’s too late.

That’s why we spoke to two very experienced PPC agency heads — Kirk Williams and Dev Basu — to learn and understand what their plans are as we move into an uncertain 2023.

Kirk and Dev start off with the macroeconomic implications on the PPC industry and then discuss how ecommerce and B2B agencies can prepare to come out safely from this looming crisis.

Tune into this episode to learn:

• How you can continue and sustain relationships with your clients

• If you should hire more people or upskill existing ones

• How to be more efficient with your budgets and channels and more

Our panelists:

• Kirk Williams, ZATO Marketing

• Dev Basu, Powered by Search

Connect with Kirk Williams:

LinkedIn: https://www.linkedin.com/in/ppckirk

Twitter: https://twitter.com/PPCKirk

Website: https://zatomarketing.com/

Connect with Dev Basu:

LinkedIn: https://ca.linkedin.com/in/devbasu

Twitter: https://twitter.com/devbasu

Website: https://www.poweredbysearch.com/

Connect with Frederick Vallaeys:

LinkedIn: https://www.linkedin.com/in/frederickvallaeys

Twitter: https://twitter.com/siliconvallaeys

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

ppc #googleads #sem #optmyzr #adtech #digitalmarketing

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PerformanceMax — the campaign type that nobody seems to stop talking about — has drastically changed Google Ads best practices that PPC experts have been building for several years.

That’s why advertisers are looking to figure out what works now to run their Performance Max campaigns more effectively.

This time, we spoke to Mike Rhodes and Cory Lindholm — two of the best PPC experts and practitioners in the industry. Mike and Cory have run several experiments on Performance Max and are here to show their findings and lessons to you.

Mike reveals some fascinating results from his scripts and Cory shares an in-depth checklist to diagnose your Performance Max campaigns.

Tune into this episode to learn:

• How to run more effective experiments by visualizing asset groups better

• What’s working and what’s not working anymore in Performance Max

• How to effectively diagnose low-performing Performance Max campaigns and more

Our panelists:

• Mike Rhodes, WebSavvy

• Cory Lindholm, Ads By Cory

Link to Mike's Performance Max script: https://github.com/agencysavvy/pmax

Link to Cory's Performance Max for ecommerce campaigns evaluation checklist: https://www.optmyzr.com/blog/ecommerce-performance-max-evaluation-checklist/

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

ppc #googleads #sem #optmyzr #adtech #digitalmarketing

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Is your PPC strategy ready for this shopping season?

We’ve seen several consumer behavior changes this year as a result of the economic downturn and other macroeconomic factors that make this shopping season unlike any other.

So we need real data from someone who actually knows and understands those changes and provides us with suggestions to better prepare for this shopping season. And who better to learn all of that from than Google?

In this episode, we spoke to Willie Booker, Product Strategy Lead at Google to learn the trends and best practices for this holiday season, and Andrew Lolk, Founder of SavvyRevenue to understand how agencies are preparing for the same.

Tune into this episode to learn:

• How consumer behavior in 2022 changed from previous years

• Performance Max best practices for ecommerce advertisers

• How to segment campaigns for better performance

and more

Our panelists:

• Willie Booker, Google

• Andrew Lolk, SavvyRevenue

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

ppc #googleads #sem #optmyzr #adtech #digitalmarketing

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We’re entering Q4 of 2022, which means selling stuff or moving inventory is the order of the day. And what better place to do that than Amazon?

But, selling on Amazon is highly competitive. You’re going to see so many competing businesses fighting to capture the most sales. That’s why launching a profitable campaign needs an effective #PPC strategy.

In this episode, we spoke to two of the best #AmazonPPC experts in the industry to learn all the ins and outs, tips and tactics, and more to help you launch a profitable holiday shopping campaign this Q4.

Tune into this episode of PPC Town Hall to learn:

• How to find great keyword opportunities?

• How to optimize ACoS?

• How to use video to increase sales?

Our panelists:

• Steven Pope, MyAmazonGuy

• Michael Erickson Facchin, Ad Badger

Resources:

Adbadger.com

The PPC Den Podcast

MyAmazonGuy.com/seo

MyAmazonGuy.com/ppc

MyAmazonGuy.com/icap

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

optmyzr #adtech #digitalmarketing

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What’s going on with the high inflation and dropping consumer demand? Are we headed toward a recession? Or are we already in one?

These are global phenomena that we can’t control. But what we CAN control as PPC marketers is HOW we deal with such events.

This week we spoke to two of the top experts, Jon Kagan and Sam Tomlinson, who know quite a bit about this topic and can help you sail safely in the midst of this uncertainty.

Tune into this episode of PPC Town Hall to learn:

• What do high inflation and a potential recession mean to PPC?

• What are the dos and don'ts during this time of crisis?

• What strategies you can use to survive the current time?

Our panelists:

• Jon Kagan, 9RoofTops

• Sam Tomlinson, Warschawski

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

googleads #sem #optmyzr #adtech #digitalmarketing

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Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a mandatory migration; hence, it's a significant shift for #PPC marketers.

Google added some, changed some, and even removed some features in Google Analytics 4 that you used in Universal Analytics. This means the way you collect and analyze data will need to change.

To help you understand more about it and make this migration successful, we spoke to two of the best experts in the analytics space, Janet Driscoll Miller and Charles Farina.

Tune into this episode to learn:

• How is Google Analytics 4 different from Universal Analytics?

• The dos and don'ts during the migration to #GA4

• How can PPC marketers get the best out of GA4?

and more.

Our expert guests:

• Janet Driscoll Miller, Marketing Mojo

• Charles Farina, Adswerve

Resources:

https://bit.ly/ppctownhall

https://support.google.com/analytics/answer/11986666?hl=en#zippy=%2Cin-this-article

https://www.amazon.com/Data-First-Marketing-Data-Driven-Age-Analytics-dp-111970121X/dp/111970121X/ref=mt_other?_encoding=UTF8&me=&qid=1660670880

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

googleads #sem #optmyzr #adtech #digitalmarketing

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Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process in their agencies.

P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.

Tune into this episode to learn:

• What should your agency do and not do in this automation era?

• Why and how to do better attribution and measurement?

• What skills should you look for when hiring? and more.

Our expert guests:

• Kasim Aslam, Solutions 8

• Patrick Gilbert, AdventurePPC

Resources:

1. https://adventureppc.com/blog/bootstrapping-a-custom-attribution-solution-for-a-dtc-brand
2. https://www.joinordiebook.com/
3. https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?keywords=How+Brands+Grow&qid=1660227941&sr=8-1
4. https://www.youtube.com/watch?v=Q4FsRKxUtIQ

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

googleads #sem #optmyzr #adtech #digitalmarketing

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Performance Max. Responsive Search Ads. Smart Bidding. Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven’t seen the desired results. As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platforms, to safeguard their #PPC accounts. In this episode, we spoke to a couple of in-house marketers and an agency owner to learn how they’re adopting automation layering to regain control of their accounts. Tune into this episode to learn: - How PPC teams are using automation layering? - How should a PPC marketer evolve their skillset due to ad platform automation? - What strategies and tactics to implement and when? and more. Our expert guests: - Inderpaul Rai, ufurnish.com - Christina Brauer, Capital C - Ashwin Balakrishnan, Optmyzr ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #sem #optmyzr #adtech #digitalmarketing

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PerformanceMax — the one campaign to rule them all — has seen widespread adoption among advertisers from various verticals. But how should advertisers in #ecommerce and retail specifically approach this revolutionary campaign type? That’s why for this episode, we brought in two specialists, Mike Ryan and Menachem Ani, who have years of experience under their belt in running successful campaigns for ecommerce and retail. They’re going to talk about how to approach Performance Max campaigns, how to structure them and share great tips. Tune into this episode to learn: - How to structure your campaign? - What strategies to implement and when? - How to make use of the channels besides shopping? and more. Our expert guests: - Mike Ryan, Smarter Ecommerce - Menachem Ani, JXT Group ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

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The end of #ExpandedTextAds is here. So how should you prepare your accounts going forward? Should you still create some last-minute ETAs? And how can you create better #ResponsiveSearchAds? Get these questions answered and many more, plus learn actionable tips you need to structure and test RSAs in this PPC Town Hall featuring Julie Bacchini and Mark Irvine. In this episode you will learn: - How to structure your campaigns with RSAs? - How to create the best performing RSAs? - Tips for using Ad Variations and so much more. Our expert guests: - Julie Bacchini, Neptune Moon - Mark Irvine, Search Lab ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

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Microsoft, in a latest report, said that working from home has blurred the lines between our work and personal time which created a new buyer persona called the ‘workday consumer’. This presents a unique challenge for #PPC advertisers because our audience targeting depends on consumer demographics, past behaviors, purchase histories, etc. In this episode of PPC Town Hall, we brought in John Lee and Melissa Mackey to help us understand the findings from this report, how consumer behavior has changed as a result, and more importantly how to target this new persona. In this episode, you’re going to learn: - What is the ‘workday consumer’ - How consumer behavior has changed - What are the findings from this report that impact PPC advertisers - How to act on these findings and target this new persona Our expert guests: - John Lee, Microsoft Advertising - Melissa Mackey, MerkleB2B ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #bingads #sem #optmyzr #adtech #digitalmarketing

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From automation to video ads to privacy, Google had plenty of updates to share at #GML2022. As a result, it may seem harder to focus on the ones that matter the most for your business. That’s why we’re speaking to three top #PPC experts — Joe Martinez, Navah Hopkins, and Kirk Williams in our next PPC Town Hall to break down all the updates and understand how they can impact advertisers. In this episode, we’re going to: - Look back at all the GML 2022 updates - Help you figure out the adjustments you can make to grow your business and - Answer your questions Our expert guests: - Joe Martinez, Paid Media Pros - Navah Hopkins, Navah Hopkins LLC - Kirk Williams, ZATO Marketing

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #sem #optmyzr #adtech #digitalmarketing

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Success in search requires treating search engine results pages (SERP) as a single entity. Its three core components – ads (search + shopping), #SERP features, and traditional “blue links” – are all mutually beneficial. But too often, each of these functions is siloed, preventing a more robust, holistic understanding of your target audience. This panel covers: • What is integrated search & how does it help • How to make the case for integrated search to senior management • 5 Strategies that enable SEM, #SEO, and #eCommerce to work together Our expert guests: • Sam Tomlinson, Warschawski • Kirk Williams, ZATO Marketing ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

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Structuring your Google Ads accounts can be tough if you don't know what you're doing. Fortunately, these experts know how account structure needs to change with the updates to ads, keywords, matching, and more. Learn how to remain resilient in the face of rapid changes in the ad platforms. This panel covers: • How Amalia and Navah restructured their accounts based on the latest changes to Google Ads • Is what worked well only a few years ago still the best solution today • Why restructuring your accounts is important • The pros and cons of various account structures Our expert guests: • Navah Hopkins, Adzooma • Amalia Fowler, British Columbia Institute of Technology ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

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There's only one way your PPC career will go with advice from this all-star cast: up. What do the most successful PPC pros do that everyone else doesn't? The ones who constantly get promotions and raises, who grow their or their clients' businesses – they always find ways to get better. Whether you're a PPC beginner or a veteran, there’s always a new trick you can learn. Our expert guests: • Julie Bacchini, Neptune Moon • Kirk Williams, Zato Marketing • Christi Olson, Microsoft • John Lee, Microsoft ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

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Leads and conversions are nice, but PPC experts are here for one thing: profit. How did the smallest team in a media company like Star Tribune manage to become its most profitable division? How did Solutions 8 help hundreds of client teams grow and scale? They both figured out how to leverage automation while still maintaining a personal touch. Our expert guests: • Ken Chang, Star Tribune Media • Kasim Aslam, Solutions 8 ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

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B2B #PPCAdvertising comes with some unique challenges: longer sales cycles, low lead volume, and wrong audience targeting, just to name a few. These are not unique challenges; almost every advertiser faces them. So we brought in two B2B advertising experts — Andrea Cruz and Brandon Coward — who helped several B2B companies overcome these challenges and build high-quality leads. Join Andrea and Brandon in this episode to learn: - How to trust automated bidding with a low lead volume - How to use enhanced conversions and value rules to generate higher-quality leads - How to manage client expectations - Messaging tips in RSAs and more. Our expert guests: - Andrea Cruz, Tinuiti - Brandon Coward, Powered by Search ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

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In this episode, we spoke to top #PerformanceMax practitioners — the people who are actually using this new campaign type every day. They shared their experiences, tips, and best practices from their experiments. You will learn: - How Performance Max performed against other campaign types - How to deal with cannibalization with existing campaigns - Performance Max Campaign optimization tips and more Our expert guests: - Andrew Lolk, SavvyRevenue - Brooke Osmundson, Smith Micro Software - Duane Brown, Take Some Risk - Antonia Vasile, Antonia-Vasile.com ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

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PerformanceMaxCampaigns is the latest #GoogleAds campaign type that helps you find customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps from a single campaign. Since it’s still early days, there is so much to learn about it. That’s why we brought in experts from Google — Sagar Shah and Rodney Ip — two of the people behind this new campaign type.

Sagar and Rodney share everything about Performance Max campaigns, the best practices to follow, and the future roadmap. They also answered several frequently asked questions by the PPC community about Performance Max campaigns.

You will learn:

• What are Performance Max Campaigns, the benefits, and future roadmap

• Best practices to follow, and

• Answers to several common questions

Our expert guests:

• Sagar Shah, Google

• Rodney Ip, Google

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

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Stop using #TargetCPA bidding.

Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca.

In this episode of PPC Town Hall, you will learn:

• Why you should move from Target CPA to Value-Based Bidding

• What is Value-Based Bidding, and how it works

• Best practices and common pitfalls while using Value-Based Bidding

Our expert guests:

• Alex Ioch, Google

• Rebecca Chiu, Google

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

ppc #googleads #sem #optmyzr #adtech #digitalmarketing

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With automation layering, you implement your own automation strategies over what Google or the other ad platforms are doing to put yourselves in charge. Join this episode where Joe Martinez, Michelle Morgan, and Aaron Levy — three of the top PPC experts and practitioners tell you how to do that and gain a competitive advantage.

In this episode, you will learn:

• what is automation layering

• how to create automation layering

• examples of automation layering for bidding, targeting and messaging, and more.

Our panelists:

• Joe Martinez, Paid Media Pros

• Michelle Morgan, Paid Media Pros

• Aaron Levy, Tinuiti

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

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Expanded Text Ads out, #ResponsiveSearchAds in.

RSAs will be the only type of text ads you can create in #GoogleAds starting July 1, 2022. And there's going to be a pretty big shift in how #PPC marketers approach text ads. Learn from two PPC experts with long-standing track records and significant experience building managing RSAs.

This panel covers:

• How RSAs have done compared to ETAs so far

• How pinning certain components affects RSA performance

• Tips, tricks, and best practices for running better RSAs

Our expert guests:

• Julie Friedman Bacchini, Neptune Moon

• Ed Leake, AdEvolver

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

ppc #googleads #sem #optmyzr #adtech #digitalmarketing

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On the occasion of Women's Day week, we decided to speak to three women who built great careers and personal brands in digital marketing. Join this special episode of PPC Town Hall as they share their career path, success stories, and the challenges they faced in their pursuit of a successful career.

You will learn:

• How to build a personal brand in digital marketing

• How to get buy-in from a broader team

• How to overcome imposter syndrome and more.

Our expert guests:

• Akvile DeFazio, AKvertise

• Navah Hopkins, Navah Hopkins LLC

• Anu Adegbola, Marin Software

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

DigitalMarketing #PPCTownHall

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Our panelists this week are obsessed with driving better results in retailers' PPC campaigns:

1. Andreas Reiffen, Founder and CEO at Crealytics
2. Frederik Boysen, Founder and CEO at Profitmetrics.io

Topics we discussed:

1. Why ROAS may be the wrong metric to optimize for
2. How Customer Lifetime Value can be used to optimize PPC
3. How to optimize an ecommerce account for maximum profits
4. How to activate first party data in performance advertising

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Our panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey:

1. Michelle Morgan, Director of Client Services at Clix Marketing
2. Purna Virji, Sr. Manager, Global Engagement at Microsoft

Topics we discussed:

1. How to build a winning personal brand
2. The best PPC tips of 2020 that vaulted Michelle and Purna to the top of the list
3. How Purna and Michelle keep up-to-date with constant change in digital marketing
4. The features they are most excited about for the coming year

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Our panelists this week are:

1. Brittni Swenson, CMO at Tandem Interactive
2. Matt Umbro, Director of Key Accounts at Brainlabs Digital and Founder of PPCChat

Topics we discussed:

1. How digital agencies can help clients hurt by COVID-19
2. How to quickly adapt services to a changed landscape
3. When to test a new Google feature and when to go all in
4. How agency pricing has evolved and what works today
5. What matters most to PPC agency clients
6. Does free automation from Google help or hurt agencies who sell services

Join us every week at https://www.optmyzr.com/information/ppctownhall/live

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Our panelists this week are:

1. Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
2. Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts

Topics we discussed:

1. Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
2. Tips for getting started with your first PPC campaign
3. When should you use a Smart Campaign vs a regular campaign
4. What common issues plague PPC accounts

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Our panelists this week are:

• Cory Henke, Founder of Variable Media
• Joe Martinez, Director of Client Strategy for Clix Marketing

The main topic this week is YouTube and video ads. We discuss:

• Is YouTube really cheap? What can we expect
• Ad formats on YouTube
• YouTube Video Builder Beta
• How to use YouTube Video Builder
• Location, Call-to-action and Sitelink extensions for YouTube ads
• Customer targeting tricks for YouTube ads
• TrueView Shopping ads
• How YouTube can help your non-video campaigns in Google Ads
• YouTube Lead Form Ads
• YouTube Select: Target views on television screens
• Shopping Ads on YouTube

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Panelists this week are:

• Andrew Lolk, Founder of Savvy Revenue
• Duane Brown, Founder of Take Some Risk

The main topic this week is PPC for Ecommerce. We're talking about:

• Free Google shopping ads
• Snap Ads Guide
• TikTok Shopping with Levi's
• Tips for retailers who need to get ecommerce up and running quickly
• Turning your feed into search ads automatically
• What should be your most important metric? ROAS or profit?

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We discuss new Google Ads features launched in the past 3 months.

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We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.   

Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.

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We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing with COVID-19 for their clients: both end advertisers and agencies.

• Mike Rhodes is co-author of "The Ultimate Guide to Google AdWords" and runs AgencySavvy, a global community and education platform to help digital agencies grow.
• Ben Bradshaw is founder and CEO of Australia’s largest Australian owned, multi-award winning digital marketing solutions groups Disrupt Digital
• Monte Huebsch was an expert in work-from-home before COVID-19 made it a necessity and he will share his tips for being more effective in this new way of working.

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We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Panelists are:

• Aaron Levy, Tinuiti
• Christi Olson, Microsoft Ads
• Jim Banks, Spades Media

This week, we discuss:

• Automation during COVID
• Microsoft Ads research related to COVID
• Tinuiti's COVID Ad Spend dashboard

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This week's panelists: 

• Ginny Marvin, Editor-in-Chief, Search Engine Land
• Joe Martinez, Director of Client Strategy, Clix Marketing
• Andrew McGarry, Founder, The McGarry Agency

This week's topics: 

1. Free Google Shopping Ads
2. An exclusive first chance to attend a virtual PPC conference for free
3. Google SMB advertising credits
4. Learning PPC when in-person events are cancelled
5. Ad copy strategies

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social distancing. 

Hear what our panelists are seeing and what they're doing to keep their digital marketing agencies running during the COVID10 crisis.

Panelists this week are:

1. Andrew Goodman, President, Page Zero Marketing
2. Benu Aggarwal, President, Milestone Internet Marketing
3. Jeff Allen, President, Hanapin Marketing

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are hosting a town hall style forum where you will hear from our panelists what they are seeing in PPC, and what they are doing to mitigate the impact.   The main topic of discussion in this episode is 'Bid Management in Turbulent Times.'  

This week's panelists are: 

• Emi Wayner, Platform Partner Lead, Google
• Peter Oliveira, Partner Development Analyst, Google
• Susan Wenograd, CMO, Aimclear
• Martin Röttgerding, Head of SEA, Bloofusion

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic.

Panelists this week are:

• Christi Olson, Head of Evangelism, Microsoft
• John Lee, Learning Strategist, Microsoft
• Kirk Williams, Founder, ZATO Marketing
• Mike Rhodes, Founder, AgencySavvy
• Susan Wenograd, CMO, Aimclear

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are forced to shut down while others are selling in record quantities online, how are they changing their online advertising strategies? And how are the agencies that work with these advertisers responding to these changes.   

This and more is discussed by our rotating panel of PPC experts. Panelists for this week's episode are:

• Kirk Williams, ZATO Marketing (@PPCKirk)

• Julie Friedman Bacchini, Neptune Moon (@NeptuneMoon)

• Elizabeth Marsten, Tinuiti (@ebkendo)

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app