Course Creators HQ...All About Online Courses: Recent Episodes
Julie Hood
Creating and marketing online courses sounds like it's difficult. But it doesn't have to be!
Each week Julie Hood breaks down what it takes to create and sell amazing online courses. She'll share shortcuts, success stories and secrets to go from idea to completed course to successful sales - in no time flat!
So if you're ready to share your expertise, make the world a better place and find your perfect students (but you're not sure exactly how!), this podcast is perfect for you.
"A must listen for anyone interested in online courses!!"
Wondering if your course idea is any good? Grab your free training at https://www.CourseCreatorsHQ.com/idea
What should you look for when choosing an email newsletter tool? What if you are considering moving? This episode shares some key features you want to review and evaluate as you put together your company's most valuable asset - your email list! Get the full links and show notes at https://CourseCreatorsHQ.com/218.
LINKS MENTIONED
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!
Don't miss this incredible Kajabi Special EXTENDED only through November 15, 2024! You get 50% off for a YEAR, plus 10 weeks of live coaching with me, plus $2K of courses: 24 Hour Course Creator which I've never given away! plus Sales Page Secrets, Joint Venture Secrets and Effortless Email, and my step-by-step, click-by-click Kajabi Kickstart course. I've never seen or done a deal this good to get you set up for 2025!
Be sure to pick your plan (I recommend Basic with 3 products or Growth with 15): https://CourseCreatorsHQ.com/Kajabi50off
Or if you are visiting after the deadline - use this link to get a 30 Day Free Trial!
https://coursecreatorshq.com/kajabi-signup
Convert Kit / Kit
https://CourseCreatorsHQ.com/ConvertKit
LeadPages
https://LeadpagesOnline.com
RELATED EPISODES
E187: Funnels, Email & Better Messaging… Oh My!
E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course
E090: 7 Big Email Mistakes Online Course Creators Make
E052: Email Marketing – The 6 Cs for Online Course Creators
E038: Email Marketing Secrets for Course Creators
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Two types of email programs:
- Primary function is email: ConvertKit (now Kit), ActiveCampaign, Aweber, Drip
- An All-in-one-Tool that has email built in – plus runs your entire online business
11 Things to Consider:
- Consider whether you will use an all-in-one-tool.
- Landing pages to create a funnel.
- Automation functionality: simple automation is to send a welcome message or complex.
- Ease of email creation.
- Automatic integration with your other tools.
- Check costs as your email size rises.
- Older tools have bolt-ons.
- Moving your list: do you have to re-confirm the addresses?
- Double optin functionality.
- Email deliverability – complicated process and gets even more complex as your list size grows (SPF, DKIM, DMARC are technical settings).
- Watch your numbers – especially click through rates.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
One of the big decisions you will make as a course creator is what tech you are going to use… and there are lots of variables to consider, so this episode shares some things to remember as you choose! Get all the links and show notes at https://CourseCreatorsHQ.com/217.
LINKS MENTIONED
Don't miss this incredible Kajabi Special only through November 11, 2024! You get 50% off for a YEAR, plus 10 weeks of live coaching with me, plus $2K of courses: 24 Hour Course Creator which I've never given away! plus Sales Page Secrets, Joint Venture Secrets and Effortless Email, and my step-by-step, click-by-click Kajabi Kickstart course. I've never seen or done a deal this good to get you set up for 2025!
Be sure to pick your plan on the bottom right before you sign up here with my partner link to get the bonuses (I recommend Basic with 3 products or Growth with 15): https://CourseCreatorsHQ.com/Kajabi50off
RELATED EPISODES
E204: Which online course platform is best in 2024?
E215: What Does Your Custom Online Profits Roadmap Look Like?
E073: 6 Social Media Tools I Can’t Live Without
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Tips for choosing your tech tools -
1 – Everyone has a different BEST solution. It’s not the same for everyone.
2 – Should you upgrade? Should you change your current tech stack? Make sure you consider all the factors discussed in the episode.
3 – What stage of business are you in?
4 – How much can you invest before the tool has to be paying for itself?
5 – What features are essential? Which ones do you want in the future?
6 – What are your "Rules for Tools?" (Julie shared some of hers in this episode.)
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
So many folks are struggling right now... if this is you, host Julie Hood has a couple ideas for you in this short and sweet episode. Get the full links and show notes at https://CourseCreatorsHQ.com/216.
LINKS MENTIONED
Sign up for the FREE Design and Build Your Profitable Biz Workshops - and catch the replay of session 1 -
https://Coursecreatorshq.com/YourBizSignup
Mark Your Calendar! Incredible Kajabi Special coming on November 1st - sign up with my link for hundreds of dollars in bonuses.
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Think about your long-term and short-term path. What do you need right now?
Take baby steps, even if you don't feel like it!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Do you have a roadmap for where you’re headed next? Do you know what your focused on (and more importantly – what you are ignoring right now)??? What’s going to get you revenue this quarter? Get the full links and show notes at https://CourseCreatorsHQ.com/215.
LINKS MENTIONED
Sign up for the next Mini-Course Magic Workshop – and get your mini-course completed in a few hours!
https://coursecreatorshq.com/PodcastMiniCourse
Sign up for the FREE Design and Build Your Profitable Biz Workshops
https://Coursecreatorshq.com/YourBizSignup
Mark Your Calendar! Incredible Kajabi Special coming on November 1st - sign up with my link for hundreds of dollars in bonuses.
RELATED EPISODES
E204: Which online course platform is best in 2024?
E179: Are These 4 Thoughts Holding You Back from Creating Your Online Course?
E174: Too Many Projects on Your Plate? Do This
E173: Take 1 to 1 Coaching to the Next Level with Coach Ruby Williams
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Work on your two paths simultaneously - the standard path all course creators need to take + your unique path based on your business, your audience, your teaching style, and your marketing style.
Here's a sneak peek at the free Design & Build Your Profitable Online Business workshops. Answer these challenging questions to get started:
- What outcome are you going to create? Will it be 1 on 1, Mini-course, course, group program?
- How will you send emails?
- Where will you host your course or program?
- What does your unique revenue model look like?
- Where will you find your potential students?
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What are some of Julie's favorite tools and gear to make you more efficient, more productive & learn even faster? Check out these 24 top ideas for tools and gear with links at https://CourseCreatorsHQ.com/214.
LINKS MENTIONED
(Note: these are my Amazon affiliate links so I earn a small commission when you use them. Thank you!)
Books and Audiobooks...
- Free Trial to Audible - https://coursecreatorshq.com/Audible
- YouTube Secrets book - https://amzn.to/3NfzuRi
- The Copywriter’s Handbook - https://amzn.to/3NhCxsf
- 12 Week Year Audiobook – https://amzn.to/3YbXYRE
- Getting Things Done - https://amzn.to/3zG2n6a
- Million Dollar Weekend - https://amzn.to/3NgboG1
- Start Ugly - https://coursecreatorshq.com/StartUgly
For Recording Videos and Podcasts...
- Use a laptop stand/riser. https://coursecreatorshq.com/laptopriser
- Cell phone stand https://coursecreatorshq.com/PhoneStand
- Selfie ring light to hold your phone https://coursecreatorshq.com/selfieringlight1
- Make sure you have good lighting! Compare ring lights https://coursecreatorshq.com/ringlight
- Newerr Ring Light - https://coursecreatorshq.com/ringlight
- Remote Control Plug to turn on your lights - https://amzn.to/3NhKMEx
- Lavalier Mic for Iphone – https://coursecreatorshq.com/LavMicIphone
- Lavalier Mic for Android - https://amzn.to/4eUiqMi
- Lavalier Mic for USB port on computer - https://amzn.to/4gSII3z
- Samson Q2U microphone bundle - https://coursecreatorshq.com/samson
- Audio-Technica ATR2100 - https://coursecreatorshq.com/microphone
Be More Efficient...
- Keyboard for your phone (and your Ipad and your computer) https://coursecreatorshq.com/keyboard
Julie's Personal Items!
- Free year of GrubHub+ - https://coursecreatorshq.com/grubhub
- Air Fryers - https://amzn.to/4gSM32B
- True Lemon energy drinks - https://amzn.to/3BxtEIh
- Tulsa King - https://amzn.to/3ZU1Vf2
- For Halloween - Discovery of Witches - https://amzn.to/4dIEl8d
RELATED EPISODES
E198: 16 Video Recording Tools for Online Course Creators
E191: 6 AI Tools for Online Course Creators to Save Time
E051: 14 Favorite Tools for Creating & Marketing an Online Course
Last week's episode:
E213:Create and Sell More Courses with the “12 Week Year”
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What is the "12 Week Year?" Don't years have 52 weeks? This technique is a new way of planning to actually reach your goals... and it can help you create and sell more courses! Get the full links and show notes at https://CourseCreatorsHQ.com/213
LINKS MENTIONED
Get your custom, personalized plan from Julie - at an incredible price! I can't wait to work with you. Regularly $297. Only $97 with coupon code PLAN90 for a limited time:
https://CourseCreatorsHQ.com/Plan
Get a copy of the book, The 12-Week Year (affiliate link):
https://coursecreatorshq.com/12weekyear
RELATED EPISODES
E036: The Secrets to Planning 90 Day Sprints That Grow Your Business
E021: 10 Time-Saving Secrets to Course Creation
Last week's episode:
E212: Remove This Phrase and Watch How Productive You Are
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Three Big Ideas:
1) Execute - ask yourself, "Where am I not executing?"
2) Tracking and Measurement - for accountability
3) Willingness to be Uncomfortable - to do something new!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Do you wish you could get more done? Check in and see if you are using this common phrase - and it's getting in your way to accomplishing your goals. Get the full links and shownotes at https://CourseCreatorsHQ.com/212
LINKS MENTIONED
If you missed the Mini-Course Magic Workshop and Facebook Ads Bootcamp, you can catch the replays here:
Step 1: Sign up for the Mini-Course Magic workshop at
https://coursecreatorshq.com/PodcastMiniCourse
Step 2: Sign up for the Ads Workshop (affiliate link) at
https://coursecreatorshq.com/FBadsBootcamp
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
RELATED EPISODES
E086: Save Time with 9 Things Every Online Course Creator Should Automate
E021: 10 Time-Saving Secrets to Course Creation
Last week's episode:
E211: Your $200 Experiment and I’ll Promote Your Case Study
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Check in to see if you are using the phrase mentioned (or a version of it) as an excuse not to take action.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Let's work together on a mini-course plus ads experiment! Business is just a series of experiments to find out what your customers (students) want and provide it for them... so join me for this MiniCourse + Ads $200 Experiment. Then I'll share your case study with my community. This will be a test with the first 10 people who sign up! Get all the links below or at https://CourseCreatorsHQ.com/211.
LINKS MENTIONED
Let me share your case study... of a mini-course + ads to find your perfect students. Here's what to do -
Step 1: Sign up for the Mini-Course Magic workshop at
https://coursecreatorshq.com/PodcastMiniCourse
Step 2: Sign up for the Ads Workshop (affiliate link) at
https://coursecreatorshq.com/FBadsBootcamp
Step 3: Fill out this form to be one of the first 10 creators featured
https://coursecreatorshq.com/CaseStudyForm1
Step 4: After your ads promotion completes, there will be another form to fill out with details!
RELATED EPISODES
E208: Mini-Course Brainstorming Ideas for You
E169: Mastering the Art of Mini Courses: How to Leverage Them for Leads & Revenue
E072: Mindset Matters – How Brooke Castillo Used a Mini-Course to Find Her Perfect Students
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
You can use a mini-course to build your email list of prospective students for your main course - or as another revenue generator.
It should cover a very small topic and get a specific result for the student.
I have a tool I recommend that is free for your first 500 students, and creates a mini-course specifically to be taken on your phone. Get the scoop in the Mini-Course Magic workshop
Then you can use ads to get this offer in front of the right people. Zach Spuckler's Facebook and Instagram Ads training is one of my favorites for helping you get started.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode let’s talk about exactly what you need to get going selling your course – including what you DO need to build your online business. Host Julie Hood also shares what should be added to an online course creator’s website. Get the full links and show notes at https://CourseCreatorsHQ.com/210.
LINKS MENTIONED
Join the Mini-Course Magic Workshop - it's the perfect way to add a new revenue stream or use it as an incredible lead magnet: https://coursecreatorshq.com/PodcastMiniCourse
Got Questions? We've got answers. Join us for the Best Next Step Workshops with Julie Hood - every Friday in September 2024. Save Your Spot Here:
https://coursecreatorshq.com/YourBestNextStepPodcast
For simple pages (landing pages, optin pages, thank you pages – using my affiliate link):
http://leadpagesonline.com/
Ruby’s new website – built with a gorgeous template:
http://RubyWilliamsCoaching.com
Launchpad Weekly Coaching with host, Julie Hood:
https://CourseCreatorsHQ.com/launchpad
RELATED EPISODES
E171: Do you need a Website as an Online Course Creator?
E121: Do you have enough Long-Term and Short-Term content?
E081: Where Should You Broadcast Your Message?
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Do you need a website? Not at first.
But you do need a couple things:
- An email newsletter plus a way to get subscribers (free gift, landing page to optin, thank you page, download page/option)
- A way to get paid
- A way to share your content – lots of ways to do this
Be sure to check out Mini-Course Magic to get started.
Eventually you do want a website – and here’s why:
- A central hub for your online presence
- Make you look more professional and credible
- Some people do still check websites
- One of the most visited pages is the About page
- Blog – to share new content, and as a long-term content
- Determine WHERE are you sending visitors? (for example, Pinterest)
- Remember, social media is rented real estate!
- Give people a place to binge your content!
When you want to add a website:
- Where will you host it? (Some all-in-one tools give you a website too)
- What pages will you include?
- What will the branding look like? (just redid a client’s website)
- Is there a template you can use?
- What’s your budget? Is it DIY or will you hire help?
- What’s essential to include on the home page?
- What pages will you need to sell?
- What pages will you need to optin?
- What domain name will you use?
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this special bonus episode, we chat with Sarahjane West-Watson of FitFannyAdams.com on how she has been building her online business - especially how she is using a waitlist for her latest launch and the power of having a plan (even if you don't execute everything!). Get the links and full show notes at https://CourseCreatorsHQ.com/209.
LINKS MENTIONED
Get the special 50% off deal for the 6 Weeks to Transform Your Core and Pelvic Floor with Sarahjane - this is a special offer just for the Course Creators HQ followers!
https://CourseCreatorsHQ.com/TransformYourCore
Want to get 1 on 1 coaching with Julie like Sarahjane does? Follow up with Julie here:
https://CourseCreatorsHQ.com/Contact
RELATED EPISODES
E102: Ask Julie – Sarahjane West-Watson Returns with 4X Sales
E023: AskJulie: Where Should I Focus? (Part 1 of 2)
E024: AskJulie: How Do I Prioritize? (Part 2 of 2)
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Consider using a waitlist for your next launch - they could be some of your best buyers.
Put together a plan. Even if you don't do everything, just having a plan will help you be so much more focused when you do have time to work.
Balancing a business with being a mom is tough - and give yourself a pat on the back for juggling it all!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Not sure what to create as a mini-course? This episode gives you tons of ideas and inspiration that you can use for your next mini-course. Then make sure you join Mini-Course Magic and create your mini-course. All the links are at https://CourseCreatorsHQ.com/208
LINKS MENTIONED
Join the Mini-Course Magic Workshop - it's the perfect way to add a new revenue stream or use it as an incredible lead magnet: https://coursecreatorshq.com/PodcastMiniCourse
Got Questions? We've got answers. Join us for the Best Next Step Workshops with Julie Hood - every Friday in September 2024. Save Your Spot Here:
https://coursecreatorshq.com/YourBestNextStepPodcast
RELATED EPISODES
E169: Mastering the Art of Mini Courses: How to Leverage Them for Leads & Revenue
E072: Mindset Matters – How Brooke Castillo Used a Mini-Course to Find Her Perfect Students
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Host Julie Hood brainstorms mini-courses for these types of coaches:
1 ADHD Coach
2 Weight Loss Coach
3 Career Coach
4 Team Coach – game
5 Family Coach
6 Health & Wellness Coach
7 Money and Finance Coach
8 Relationship Coach
9 Retirement Coach
10 Website Coach
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Have you tried podcast guesting to find more students? Make sure you follow these steps when you pitch podcast hosts. Host Julie Hood shares the key things she wants to see from a podcast pitch. Get the full links and show notes at https://CourseCreatorsHQ.com/207
LINKS MENTIONED
Join the Mini-Course Magic Workshop - it's the perfect way to pull podcast listeners into your orbit:
https://coursecreatorshq.com/PodcastMiniCourse
Switchy - to track link clicks. Message me when you've purchased and I'll send you my course on how to setup the tool (one-time payment of $39):
https://CourseCreatorsHQ.com/Switchy
Catch the podcast episode with Erica Ross-Krieger, How Mini-Courses Create Quick Wins:
https://coursecreatorshq.com/EricaMiniCourseEpisode
RELATED EPISODES
Use the Customer Journey to Pick Your Topic:
E061: Use This Tool to Find Your Perfect Students
About Podcasting:
E200: 23 Tips for Course Creators Who Want to Podcast & Reach More Students
E100: 100th Episode Celebration + Podcast Lessons No One Else Will Tell You!
E056: Should Course Creators Have a Podcast?
E062: Podcast Secrets for Online Course Creators from the Gurus
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Step 1: Have an intriguing topic – with a fascinating title!
Step 2: Find podcasts serving your students – in a different method
Step 3: Pitch the host – in the right way
Step 4: Give the host key info – and Give a Gift!
Step 5: Advanced – track how many click you get
Step 6: Promote the episode
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Do you feel like you are constantly racing to build your online course and coaching business? You probably are. There's one big thing that could be getting in your way. In this episode, let's talk about it and what you can do. Get the full links and show notes at https://CourseCreatorsHQ.com/206
LINKS MENTIONED
Social Bee tool to queue up and reuse your content:
https://CourseCreatorsHQ.com/SocialBee
Use this FREE Time Map:
https://CourseCreatorsHQ.com/TimeMap
Want help deciding on where to spend your time? Join the Launchpad coaching program with Julie here:
https://CourseCreatorsHQ.com/Launchpad
RELATED EPISODES
Customer Journey:
E061: Use This Tool to Find Your Perfect Students
Long-term and Short-term Content:
E121: Do you have enough Long-Term and Short-Term content?
How long does it actually take to build an online business? Get the scoop from Olly Richards:
E177: Olly Richards of StoryLearning Shares His Course-Selling Secrets
More time episodes:
E191: 6 AI Tools for Online Course Creators to Save Time
E086: Save Time with 9 Things Every Online Course Creator Should Automate
E021: 10 Time-Saving Secrets to Course Creation
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
OPINION #1 - Our lives and our time are already really full!
Big Solution: Pay attention to where you are spending your time now.
OPINION #2 - It takes time to get to know your customer’s journey.
Big Solution: Set aside a few hours to find out where your audience is hanging out online and go read what they are saying.
OPINION #3 - It takes time to build an audience.
Big Solution: Constantly be building and don’t get discouraged if it’s taking awhile. Always be on the lookout for new ways to build.
OPINION #4 - It takes time to create.
Big Solution: Create in the right order and the right long- and short-term content.
OPINION #5 - It takes time to market.
Big Solution: Find ways to make this simpler and easier on yourself (listen in to find out what Julie does!).
OPINION #6 – It takes time to learn all this stuff.
Big Solution: Get some help to speed up the process!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
If you aren't doing 1-to-1 coaching yet for your clients, should you consider adding it? In this episode, host Julie Hood talks about some of the considerations to making it work for you - and keeping it easy! Plus the pros of working with clients. Get the links and the full show notes at https://CourseCreatorsHQ.com/205
LINKS MENTIONED
Get on the email newsletter list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Use Kajabi to help organize and connect with your 1:1 clients using the "Coaching" product - FREE 30-day Trial - https://www.CourseCreatorsHQ.com/KajabiSignup
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
One-to-one Coaching is:
- Nice, new revenue stream – generally you can charge more
- Usually recurring
- Always folks who have more money than time and want to move faster by paying you more
- More direct results for your clients – hone in on their issues
- What do you need?
- How will you use your current frameworks and courses with 1:1 clients?
- How will you sell 1:1 coaching?
- How will you find 1:1 clients?
- What will your price it?
- How will you track results?
- One tip: I use my Google calendar invite to track all of our important links and our agendas. This helps us stay focused.
- Advanced – new way of doing this where you don’t meet on Zoom. You use a tool like Voxer or What’s App to communicate with clients asynchronously. I’m still experimenting with the concept – but just wanted to mention in case it’s helpful for you.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Which online course platform is the best in 2024? Let's talk about what you should consider.. and how to compare the different options in this episode! And be sure to check out the 20% off Kajabi special at https://CourseCreatorsHQ.com/204.
LINKS MENTIONED
Get 20% off the monthly Kajabi plans for the first year... PLUS free coaching with host Julie Hood for 10 weeks AND her Kajabi training course when you sign up here:
https://CourseCreatorsHQ.com/Kajabi20
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
6 parts of hosting your course:
-
Host your files (videos, audios, worksheets)
-
Login and lock content
-
Email your students
-
Way to get paid - sales page and advanced * affiliate tracking
-
Community
-
Mobile
The other 4 parts of your online business:
-
Landing pages /optin pages
-
Email Newsletters
-
Blog
-
Website
15 Questions to Ask About Any Only Course Tool
-
Is this a Course Host? All-In-One tool? Or somewhere in between?
-
How is the student experience?
-
Where will you host your videos?
-
Do they have an affiliate program built in? (even if it’s an upgrade)
-
What’s the pricing?
-
How long can I invest before I make sales?
-
Contact Support. How responsive are they? What kind of support?
-
How long has the company been around?
-
Does it work with the tools I already have? (without having to buy Zapier)
-
What kinds of automations are available?
-
Do I need mobile?
-
Do I need a community NOW?
-
Can I see student progress? How much they have logged in? How many lessons they have done?
-
How much control do I have over the look and feel?
-
Do I need extras? Quizzes, Completion Certificates, Load bulk users, VAT Taxes. Anything else?
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What should you price your course? That's the million-dollar question! In this episode, let's talk about some of the factors you should consider as you pick (and test!) your prices. Get the full links and show notes at https://CourseCreatorsHQ.com/203.
RELATED EPISODES
E049: The Price Is Right: How to Use the 3rd P of Course Marketing
E106: High Ticket vs. Low Ticket Online Courses
E117: Is Your Market Different with Neil Thompson of TeachTheGeek
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Things to consider:
First, your students have to do the work to get the results (no matter what price you choose). And if they do at least 80%, you should get them results.
Second thing that can happen - your course or program is not the right fit for the message or the audience.
Third, your methods may not work for some students.
So fourth... make sure you know who your methods work and do not work for.
Fifth, pay attention to your students' experience-level and expectations from your marketing.
Value vs. Price
Here are some of the things that are in-between today and the transformation of your course (the value to them):
- It’s just a dream or imagination right now. The student may not believe they can get there.
- They may not yet believe YOU can get them there.
- They may not believe THEY can get themselves there. Will they do the work? Have they done things in the past that didn’t work? Do they have the discipline?
- They may not believe in your program… yet.
- There may be other things they want (or need!) to spend their money on more. Especially right now, I see people being more careful about what they are buying.
Practical pricing advice:
- You must be totally confident in your price!
- Work on your messaging to reinforce how do-able your program is. Help your potential students see themselves making the journey with you at their side.
- Use testimonials around all kinds of things – the way you work with them, the results people get, the confidence they built, even one step of your program. All those things build evidence and belief.
- How can potential students test-drive working with you?
- This one sounds a bit harsh… but especially if you are selling high ticket, are there ways to help people self-select what program is best for them. There’e more on this in episode 106, when I talked about how you want to sell.
- Include FAQs to help people decide if you are the right fit and whether it will be the right audience. Make sure you say who the program is NOT for.
- Stop focusing on what YOU would pay.
- Set expectations – balance them with sales messaging.
- Test, test, test!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Ever analyze why you buy something? Host Julie Hood did - and in this episode she shares the 6 secrets that led her to purchase a course last week. Get the full links and show notes at https://CourseCreatorsHQ.com/202
LINKS MENTIONED
Join the 200th Episode Drawing and you could win a prize package worth $4,229.00! Everyone who enters gets free courses + planner!
https://coursecreatorshq.com/200drawing
Sign up for Chris McKee’s emails here: (not an affiliate link - scroll to bottom of page)
https://coursecreatorshq.com/DivineFarmerHealth
RELATED EPISODES
E059: Sales Page Design for Online Courses
E049: The Price Is Right: How to Use the 3rd P of Course Marketing
E071: Color Theory to Sell More Courses
E052: Email Marketing – The 6 Cs for Online Course Creators
E090: 7 Big Email Mistakes Online Course Creators Make
E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Secret #1 - Timing was perfect.
Secret #2 - Referral from my friend.
Secret #3 - Price was right (and reasonable).
Secret #4 - Super simple Sales Page (I was already sold so it worked)
Secret #5 – So many good email techniques!
- Emails every day?
- Really good subject lines – Question + Solution
- Large font?
- Huge “Sign Up Today” button
- 3 parts to content: Question / Imagine if / Call to Action
- Rework your marketing messages to say the same thing, over and over
Secret #6 - Good graphics
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
One of the best ways to sell your course is with a webinar (or masterclass)! Use this episode to walk you through some of the decisions you need to make on how to create your webinar - plus what you will say to reach your students! See the full links and shownotes at https://CourseCreatorsHQ.com/201
LINKS MENTIONED
Join the 200th Episode Drawing and you could win!
https://coursecreatorshq.com/200drawing
Get your copy of the Webinar Checklist mentioned in the episode:
https://coursecreatorshq.com/PocastWebinarChecklist
Use AddEvent.com to help your signups easily add the event to their calendars:
https://CourseCreatorsHQ.com/AddEvent
RELATED EPISODES
E060: Don’t Be Boring: 10 Ways to Spice Up Your Presentations
E138: No More Bad Zoom with Robbie Samuels
E140: 5 Secrets to Better PowerPoints & Slide Shows
E156: Launching to Crickets? Here are 15 Questions to Ask Yourself
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Before you schedule your next webinar/masterclass, make sure you consider some of the key decisions you need to make. They are summarized here in this free checklist:
https://coursecreatorshq.com/PocastWebinarChecklist
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
We're celebrating 200 episodes of the Course Creators HQ... All About Online Courses podcast! Come join us for 23 tips on using podcasting - and what we did to become a top 2.5% podcast worldwide! Thank you for your support! Get the full links and show notes at https://CourseCreatorsHQ.com/200!
LINKS MENTIONED
Join the 200th Episode Drawing and you could win!
https://coursecreatorshq.com/200drawing
To research podcasts:
https://coursecreatorshq.com/ListenNotes
To find podcast guest opportunities, consider:
https://CourseCreatorsHQ.com/PodMatch
To create a year's worth of social media posts:
https://CourseCreatorsHQ.com/MissingLettrDemo
To create a "bucket" of recurring posts:
https://CourseCreatorsHQ.com/SocialBee
To summarize and repurpose episodes:
https://CourseCreatorsHQ.com/Castmagic
To host your podcast:
https://coursecreatorshq.com/Simplecast
To get your equipment and microphone:
https://coursecreatorshq.com/PodcastEquipment
To listen on YouTube:
https://coursecreatorshq.com/YouTubePodcast
RELATED EPISODES
E056: Should Course Creators Have a Podcast?
E062: Podcast Secrets for Online Course Creators from the Gurus
E100: 100th Episode Celebration + Podcast Lessons No One Else Will Tell You!
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
23 Tips for Course Creators Who Want to Podcast & Reach Students
-
Start by guesting on 3 podcasts - use ListenNotes.com or PodMatch.com to find top podcasts
-
Consider solo podcasts
-
Make a list of 52 episode topics
-
Use SEO to find more listenters
-
Add keywords to your titles and hashtags
-
Promote, Promote, Promote (I use MissingLettr and SocialBee)
-
Repurpose, Repurpose, Repurpose
-
Use Castmagic to summarize content
-
Add Transcripts
-
Include related episodes
-
Create playlists around certain topics
-
Review your analytics
-
Post on the same day every week
-
Make your show notes as summaries instead of teasers
-
Keep episodes short (15-20 minutes)
-
Get a good microphone
-
Give yourself permission to just do audio (and not video)
-
Use the same graphic
-
Add the RSS feed to YouTube
-
Have a launch party to kickoff
-
Ask for reviews
-
Monetize with your courses and coaching - and not ads
-
The most important rule: Be committed to every week episodes
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
YouTube
https://coursecreatorshq.com/YouTubePodcast
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Are you feeling the Creator Economy Pinch? Have you noticed that your marketing isn't working like it used to? Have you had a launch to crickets? What can you do about it? How can you boost sales? Let's discuss it in this episode - get the full links and show notes at https://CourseCreatorsHQ.com/199
LINKS MENTIONED
Come join us for Course Sales Launchpad Special Offer through July 7, 2024 – https://CourseCreatorsHQ.com/CPWspecial
RELATED EPISODES
E137: You Don’t Have to Niche Your Online Course
E136: When To Hire Experts for Your Online Course Business
E129: 6 Move-The-Needle Steps for Your Online Course Business
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
What are some ways you can find some new students?
- Make more offers – July celebration!
- Make more niched offers – Mini-Course Magic to specific niches – helps with partners
- Try new ways to get in front of more people
- Know your numbers – what is the minimum $ you need to make and how can you add a recurring coaching or membership option to hit that minimum
- Offer something new – Client-Getting Funnel with direct messaging,
- Find new tools to make you more efficient – talks with an AI tool right now
- Turn off the news – don’t need
- Read your testimonials again – to build your confidence
- Learn (or expand) a new skill –
- Find new partners – I’m sharing new places for my students to swap their freebies and find new audiences
- Target a completely different audience – launching a new division
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Do you have a favorite tool for recording videos, especially course videos? In this episode, host Julie Hood goes through 16 different video recording tools you can consider using for your courses. Get all the links and full show notes at https://CourseCreatorsHQ.com/198
RELATED EPISODES
E128: Create Online Course Videos More Quickly
E149: 12 Video Secrets from Lou Bortone
E047: Improve Your Course Videos with These 5 Secrets
E007: Videos, Audios and PDFs… Oh My!
LINKS MENTIONED
(Note: some of these are affiliate links.)
Zoom - https://CourseCreatorsHQ.com/Zoom
Zoom Clips - https://coursecreatorshq.com/ZoomClips
Loom - https://coursecreatorshq.com/loom
Camtasia - https://coursecreatorshq.com/camtasia
Powerpoint - https://coursecreatorshq.com/powerpoint
Descript - https://coursecreatorshq.com/descript
Searchie - https://coursecreatorshq.com/searchie
Tella - https://coursecreatorshq.com/tella
Quicktime (Mac only) - https://coursecreatorshq.com/quicktime
Screen Flow (Mac only) - https://coursecreatorshq.com/Screenflow
IMovie (Mac only) - https://coursecreatorshq.com/imovie
Live streaming:
Restream - https://coursecreatorshq.com/restream
Streamyard - https://coursecreatorshq.com/streamyard
ECamm Live (Mac only) - https://coursecreatorshq.com/ECamm
Podcast / Guest recording:
Riverside - https://coursecreatorshq.com/riverside
Squadcast - https://coursecreatorshq.com/Squadcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
How do you pick a tool?
Use the one that you find the easiest, that fits into your budget and that you are the most comfortable with.
Then you can always upgrade in the future!
COME VISIT JULIE!
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What's your process tor each your students & sell your online course? You really need just 3 things: Your Offer, One Lead Magnet and One List Building Technique. In this episode, we talk about what you need - and how to figure out where to focus! Get the full links and show notes at https://CourseCreatorsHQ.com/197
LINKS MENTIONED
IT'S OPEN!
Best offer ever to help you... Course Profits Accelerator 2.0. Let's figure out exactly where you should focus! And then implement like crazy! You also get Mini-Course Magic! Come join us here before July 1, 2024:
https://CourseCreatorsHQ.com/CPA
RELATED EPISODES
E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!
E181: 7 Steps to Launch Your Online Course Like a Pro
E106: High Ticket vs. Low Ticket Online Courses
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Use your Customer Journey to find one early step in your process. That becomes your lead magnet. Something your subscriber can walk away with and feel like they can use whether or not they continue... but the most logical step is to continue with your your full course and training.
For list-building, start with one (quicker) technique and then expand.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What do you do to CONVERT potential students into paying students? Today let's talk about 5 secrets you can use to convert more - and to do it more easily! See full show notes and links at https://CourseCreatorsHQ.com/196
COMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!
LINKS MENTIONED
Come join us for the Course Profits Challenge! It's free -
https://coursecreatorshq.com/PodcastChallenge
RELATED EPISODES
E192: The Build-Nurture-Convert Framework for Online Course Creators
E193: BUILD Your Next Online Course… Where Do You Start?
E195: 6 Traits to NURTURE Your Community & Reach Your Perfect Students
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Secret #1 - Use Persuasive Language!
Secret #2 - Track Your Results
Secret #3 - Pay Attention to Subject Lines & Headlines
Secret #4 – Make More Offers (and Change Them Up!)
Secret #5 – Work on Your Sales Pages
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
How do you take your students from where they are today - to where you want them to go? These 6 traits will help you reach them in new ways, with new messaging - and build your authority and credibility. Get the full notes and links at https://CourseCreatorsHQ.com/195.
OMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!
LINKS MENTIONED
Come join us for the Course Profits Challenge! It's free -
https://coursecreatorshq.com/PodcastChallenge
Miss any episodes? Check out the full list here:
https://coursecreatorshq.com/calendar#podcast
RELATED EPISODES
E192: The Build-Nurture-Convert Framework for Online Course Creators
E193: BUILD Your Next Online Course… Where Do You Start?
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Use these 6 traits to nurture your students and connect with them in new ways!
- Vulnerability
- Consistency
- Wisdom
- Compassion/Empathy
- Obsession (in a good way!)
- Communication
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
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https://www.instagram.com/CourseCreatorsHQ
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https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Do you ever get inspiration - and want to make sure you don't lose it? This quick episode will give you a braindumping process - to make sure you capture all those incredible ideas and don't lose them. Even if it's the middle of the night! Get the full links and show notes at https://CourseCreatorsHQ.com/194
COMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!
LINKS MENTIONED
Come join us for the Course Profits Challenge! It's free -
https://coursecreatorshq.com/PodcastChallenge
Sleepytime Tea -
https://coursecreatorshq.com/SleepytimeTea
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
How to have a productive "braindumping session:"
- Use a new notebook
- Don't edit or evaluate your ideas when you are dumping them
- Put current do dos that pop up in your regular to do list system
- List main ideas on separate pages and then write!
- I get more when I write than when I type
- Number the pages and make an index so you can return to specific topics easily
- Come back later to evaluate and schedule
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
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https://www.Twitter.com/CourseHQ
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https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, let's talk about some of the secrets to BUILDING an incredible course.... these 8 steps will keep you focused and make your course better than 75% of the courses out there, if not more! Get the full show notes at https://CourseCreatorsHQ.com/193.
COMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!
LINKS MENTIONED
Episode 192: The Build-Nurture-Convert Framework for Online Course Creators
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Continuing the Build - Nurture - Convert Framework...
- Think about WHO you are helping with your course. You may have more than one group, but start with just one.
- Do you have any idea how to reach them? Are you building an audience yet?
- Consider your customer’s journey… by this I want you to think about some of obstacles that are popping up for them. What are the questions, frustrations and painful thoughts bouncing around in their head?
- Determine exactly what you put into this course – and what will be saved for the next course. What are the minimum steps needed to get from point A to your result or outcome? This should NOT be everything you could teach! What are the minimum steps need to get the result?
- Now put each one of those steps as the major points in your outline. Fill in sub-steps for each one. When you record your course, each sub-step could potentially be a lesson.
- Decide what kind of course you want to have – will it be video? Voice over? Audio only? Written only? Base this decision on the best way for your students to learn the material AND what you like to create.
- Determine the interactive component – group coaching? 1:1 coaching? Interactive group or message board?
- If you decide to presell it, make sure you have a very detailed outline put together and you have plenty of time to create each week’s lessons. Otherwise I would build a waitlist.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
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Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, discover how you can use the Build-Nurture-Convert Framework to look at your course and coaching business from the 10,000 foot level. Where do you need to focus next? Get the full show notes and links at https://CourseCreatorsHQ.com/192
COMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Build - Nurture - Convert Framework
BUILD – create your irresistible offer
NURTURE – get leads and nurture them
CONVERT – convert leads into sales
Across all 3 levels is LEARN how to do all these things! The short way is to learn from someone who has already been there or the long way is to watch a LOT of YouTube and spend a lot of time sifting through conflicting messages.
3 questions to ask when you are looking for a coach or signing up for a course creation program:
How much personal attention will you get?
How much technical help will you get?
How far ahead are they from you?
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
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https://www.instagram.com/CourseCreatorsHQ
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https://www.Twitter.com/CourseHQ
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Disclaimers
https://coursecreatorshq.com/disclaimers/
Have you figured out the AI tools - to help you save time and make your content better? This episode gives you some easy and practical ways to use AI tools, and especially ones that can help course creators. See the full show notes & all the links at https://CourseCreatorsHQ.com/191
LINKS MENTIONED
Course Profits Workshop - Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at https://CourseCreatorsHQ.com/PodcastCPW
ChatGPT and Microsoft CoPilot
https://CourseCreatorsHQ.com/ChatGPT
https://CourseCreatorsHQ.com/Copilot
Course Hosting Tools have some free AI Tools to help you – Kajabi, Teachable, Thinkific
https://coursecreatorshq.com/kajabiai
https://www.thinkific.com/resources/tools/
https://teachable.com/ai-hub
Castmagic
https://CourseCreatorsHQ.com/Castmagic
Descript
https://CourseCreatorsHQ.com/Descript
Kajabi Creator Studio – part of your paid subscription
https://CourseCreatorsHQ.com/KajabiCreatorStudio
Canva – MagicWrite and image create
https://CourseCreatorsHQ.com/canva
Plagiarism Checker
https://coursecreatorshq.com/plchecker
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Some things to know about using AI tools.
- Never share anything proprietary. It could be used in someone else’s reply.
- Always, always review and edit. AIs are known for hallucinations (which is when it makes up things)
- Review the sources for the content (I had once that it copied someone else’s blog headings)
- Use a Plagiarism Checker
- Make it your own!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
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https://www.threads.net/@coursecreatorshq
Disclaimers
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What if there was one thing you could do that would really help you reach and nurture more of your productive students? Would you do it? Even when you didn’t feel like it? Let’s talk about it in this episode! Get the full links and show notes at https://CourseCreatorsHQ.com/190
LINKS MENTIONED
Course Profits Workshop - Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at https://CourseCreatorsHQ.com/PodcastCPW
Contact me if you want one of the three openings for 1:1 coaching - and we can talk about whether it would be a good fit!
https://coursecreatorshq.com/contact
Want to get your email in place and make it easier? Come join us for Launchpad! It's such a deal -
https://coursecreatorshq.com/PodcastLaunchpad
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Imagine if your prospective student is thinking about whether to sign up for your course or your coaching? And they have noticed that your emails are very infrequent – kind of randomly sent when you feel like it.
How comfortable do you think they will feel about paying you? How confident will they be that you will deliver?
When you are consistent, it builds
- Confidence
- Trust
- Shows that you know what you’re talking about
- Readers know they are important to you
- You are serious – and you will deliver!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
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Let's talk Pinterest with my favorite Pinterest guru, Jana O. She's got some incredible secrets about Pinterest to share with you. In fact, did you know Pinterest is not really a social media tool? She explains what it REALLY is in this episode. And grab the full show notes and links at https://CourseCreatorsHQ.com/189
LINKS MENTIONED
Course Profits Workshop - Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at https://CourseCreatorsHQ.com/PodcastCPW
Mini-Course Magic Workshop - Learn new ways to create a mini-course using micro-learning, specifically on mobile devices AND with free hosting!
https://CourseCreatorsHQ.com/MiniCourseMagic
Jana's FREE Masterclass - https://coursecreatorshq.com/PinterestMC
Pinterest With Purpose Course - https://coursecreatorshq.com/JanaPinterestWithPurpose
Jana's Website - https://coursecreatorshq.com/JanaWebsite
Come connect with Jana - all sites are @JanaOMedia
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Pinterest has tripled in size in the last few years - and is perfect for folks who do Self-Improvement (health, wealth, relationships & hobbies).
Jana explains why Pinterest is not a social media channel - and is actually a search engine! (Listen in for the full explanation.)
The difference between content posting:
- Rowing your boat
- Having a sailboat
- Using a rowboat with a sail
Jana's course is "Pinterest with Purpose" which is perfect for people who are new to Pinterest and are trying to use Pinterest to grow your biz & make money. It teaches you to set up your profile properly and get amazing results from keyword research plus clarity on your audience.
Plus jump into her FREE Pinterest Marketing Masterclass to learn:
- 5 Secrets for Using Pinterest to grow your audience on autopilot & get clients
- How to know if people are searching for "your thing"
Do you need to pay for Pinterest tools? Jana says no, you don't.
How often do you need to post? Only 1-2 per day maximum.
How does Pinterest compare to Facebook ads? Pinterest is more organic and has a snowball effect of long-term results. Facebook ads (that have been optimized and tested already) and tend to be quicker, but you have to first optimize them and pay for them.
Is Pinterest good for repurposing your content? Yes!
Should I use my regular VA or social media manager for Pinterest? Since Pinterest is not really a social media site, regular VAs may not understand exactly how Pinterest works.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Do you tell stories to connect with your audience? Maybe you should! This episode gives you some ideas on why stories are so effective - plus how to get started using them to reach your perfect students. Get the links and shownotes at https://CourseCreatorsHQ.com/188
LINKS MENTIONED
Course Profits Workshop - Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at https://CourseCreatorsHQ.com/PodcastCPW
Mini-Course Magic Workshop - Learn new ways to create a mini-course using micro-learning, specifically on mobile devices AND with free hosting!
https://CourseCreatorsHQ.com/MiniCourseMagic
Get the storytelling book by Jim Edwards (this is my affiliate link) -
The Story Selling Secret: A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
https://coursecreatorshq.com/JimEdwardsStorytellingBook
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Stories connect in a way no other technique can.
It gives your audience a way to put themselves in your shoes and see themselves in similar situations.
You become more credible and authentic, especially when you can share vulnerable story that you have overcome or survived.
It helps them remember easier! It sticks in their mind.
It can make complex ideas easier to understand.
You might even be able to motivate your audience to take action with a really good story.
Jim's book gives you a 5-step process for doing this!
Balance storytelling with "just get to the point" options for your audience.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What happens when you have 3 events colliding in the same week? You break the podcast into 3 segments! This episode shares ideas for better funnels, better emails and better messaging! Plus access to three FREE events to help you with all three, and Julie's email secrets that she usually only shares with students. Get the links and listen in at https://CourseCreatorsHQ.com/187
LINKS MENTIONED
Course Profits Workshop - Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at https://CourseCreatorsHQ.com/PodcastCPW
I’m thrilled to announce that I’m a featured speaker at Wendy Breakstone’s upcoming Micro Audio Summit, Ditch The Algorithms! Win In The Inbox. These interviews are going to give you specific steps that you can start today to make email pay off for you BIG TIME. Don't miss out on this incredible opportunity and get your 100% ticket free here:
https://coursecreatorshq.com/WinInTheInboxSummit
Introducing the free Funnel Cure Bundle! Inside this free bundle, you’ll gain access to over $1,768 free gifts and resources designed to help you sell your offers on autopilot without any of the sleazy sales tactics.
https://coursecreatorshq.com/FunnelCure
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
SEGMENT 1: Funnels
Will you have a longer email funnel, with multiple messages? Or just one welcome message with your lead magnet?
Typically the email programs call those by different names: Funnel, Autoresponder, Campaign
Then you can do weekly "broadcast" emails.
It also depends on whether your courses are always open or only available during your launch.
SEGMENT 2: Emails
Listen in because Julie shared her idea generation and content tracking strategy (that she typically only shares with students).
SEGMENT 3: Better Messaging
Are you listing WHAT your course provides - or the benefits of each item?
Listen in to hear the examples from Samantha Hoilett - to help you better describe what your course is worth to your students.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, get a preview of the Course Profits Workshop audio series - and the guests who are sharing their ideas for you to help you find more profits with your online courses. Get the full links and show notes at https://CourseCreatorsHQ.com/186.
LINKS MENTIONED
Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at
https://CourseCreatorsHQ.com/PodcastCPW
Find out more about Wendy Breakstone's Micro Audio Summit & how you can use it to get 100-1000 leads here:
https://coursecreatorshq.com/MicroAudioSummit
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
The guests:
-
Lindsay Padilla of HelloAudio.FM talks about selling more courses when you put your course lessons into a private podcast.
-
Samantha Hoilett shares her 5 steps to better messaging including making sure you ahve a unique point of view
-
Lou Bortone shares how Descript can save you hours and hours of time and headaches.
-
Jana Osofsky talks about how Pinterest keyword research is essential to making Pinterest send you students (sometimes for years).
-
Ellen Finkelstein shares how to use simple stories to connect with your email audience, in a much deeper way.
-
And I'll be talking about AI prompts and tools you can use to improve your sales and write better.
Get everything here when you sign up:
https://CourseCreatorsHQ.com/PodcastCPW
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, discover the 3 secrets host Julie Hood came across from "2 Threads and a Text" she received this week. Then use the questions to brainstorm where you should focus next! Get the full show links and notes at https://CourseCreatorsHQ.com/185
LINKS MENTIONED
Get your sales, email and collaboration systems in place - with help from Julie and the mastermind! Bi-weekly live sessions when you get stuck. Come join Julie for the Course Sales Launchpad! On incredible special through April 30, 2024 with coupon code SELL2024...
https://coursecreatorshq.com/podcastlaunchpad
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
1 – “I'm done buying online courses.”
2 – “I sold one of each of my courses today!” and “I’m on holiday”
3 – “The Girl Scouts on campus got me!”
Questions to ask yourself – don’t worry - you can’t fix all these today! It takes anywhere from 90 days to a year to get these systems set up. Then you are constantly tweaking!
- Is my offer worth it and giving 10 times the value?
- Does my sales page describe it accurately?
- Do I have ways to encourage ACTION and implementation – checklists, live follow up, even a Loom review.
- What systems do I need to add? Lead generation, Email marketing, Sales tech, Collaborations
- Do I have impeccable marketing and timing?
- Am I getting in front of the right people at the right time?
- Is it easy to buy and sign up?
- Do I know where my audience is hanging out?
If you want some help to save you time, please come join me for the Course Sales Launchpad here:
https://coursecreatorshq.com/podcastlaunchpad
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, host Julie Hood shares 4 problems she has seen come up with online course hosting - so you can avoid these headaches when you pick your favorite tool! Get the full links and show notes at https://CourseCreatorsHQ.com/184
LINKS MENTIONED
Get 45 days for free with Kajabi + 90 days of coaching with Julie + Kajabi Kickstart + 3 more FREE courses -
https://CourseCreatorsHQ.com/SpecialOffer
Where's the best place to host your course? Free training from Julie -
https://coursecreatorshq.com/PodcastHost
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Some problems popping up for course hosting -
- Does the tool include video hosting and unlimited watch time (bandwidth)?
- Do they have excessive limits on the number of the students or email subscribers/number of emails sent each month?
- Does it have a built-in affiliate program (even if you have to pay a little more)?
3.5 Be cautious with one-time payments for a lifetime account - when the business model is based on one-time payments. - Does it have tools/features/AI but the rest of the important features are missing?
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Do you introduce yourself well? Is it intriguing and inspiring? Does it grab people's attention and make them want to find out more? Today's guest, Antony Gaddie, explains exactly how to use the "Gaddie Pitch" to introduce yourself in a new and unique way. Get the full links and show notes at https://CourseCreatorsHQ.com/183
LINKS MENTIONED
Check out Antony Gaddie and the Gaddie Pitch at:
https://GaddiePitch.com
Be sure to jump into his next inexpensive Gaddie Pitch masterclasses:
https://www.gaddiepitch.com/masterclass-dates
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Does it pass the test? So it's simple enough for a 15-year-old!
Step 1: Who are you trying to reach and target? Don't say "everyone!"
Step 2: What are some of their biggest problems?
Step 3: Create your pitch at 42 seconds or less - consisting of 3 sentences -
- You know how _______ (describe your audience & their problems)
- Describe your solution - what you do and especially the value that comes out.
- Back up with a one-sentence case study.
Focus on the feelings to connect at a much deeper level.
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Getting ready to launch? Here are some more launch ideas for you... including 4 tips from Julie's friends on Threads & 4 events you can build your launch around. Get the full links and show notes at https://CourseCreatorsHQ.com/182
LINKS MENTIONED
Ready to Launch Like a Pro? Join Julie LIVE, get started for just $177 and get your plan & emails written with help from Julie!
https://coursecreatorshq.com/LaunchLikeAPro
Thanks to my connections here on Threads who added their secrets - you should follow them all!
https://coursecreatorshq.com/ThreadsLaunchPost
Discover more from Wendy and the Micro Audio Summit here:
https://coursecreatorshq.com/MicroAudioSummit
Check out Adam's Pod Pals Party here:
https://coursecreatorshq.com/podpals
Get the full playlist on launching - with all the launch episodes - at this link. Click Subscribe and then Playlists to find it:
https://CourseCreatorsHQ.com/YouTubePodcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Four Tips:
- Send lots of detailed emails that answer every question people have. (JanaOMedia)
- Doing lives and Facebook groups (TheMainStage.Ca)
- Going live on Facebook, daily emails and the option to optout (JoannKrall)
- Inviting people wiht a personalized email (Authentic.Vision.Media)
Four Events:
- Zoom "Party"
- Masterclass
- Challenge
- Summit
RELATED EPISODES
E181:7 Steps to Launch Your Online Course Like a Pro
E156: Launching to Crickets? Here are 15 Questions to Ask Yourself
E132: Re-Launching Your Online Course – Remember These 8 Things
E114: Not Launched Your Online Course Yet?
E098: After the Launch: 6 Essential Follow-Up Steps for Your Online Course
E040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What does it take to launch your online course like a pro? Listen in to this episode for 7 Steps to take to create a rockstar launch. Get the full show notes and links at https://CourseCreatorsHQ.com/181
LINKS MENTIONED
Ready to Launch Like a Pro? Join the 6 week program here:
https://coursecreatorshq.com/LaunchLikeAPro
Get the full playlist - with all the launch episodes - at this link. Click Subscribe and then Playlists to find the Super Bowl playlist:
https://CourseCreatorsHQ.com/YouTubePodcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
- Make sure your audience actually wants your course
- Sell an offer – not just a course
- Write your launch emails ahead of time
- Include a payment plan
- Get partners on board – with plenty of warning
- Check & double check your tech
- Stay committed until the end!
RELATED EPISODES
E156: Launching to Crickets? Here are 15 Questions to Ask Yourself
E132: Re-Launching Your Online Course – Remember These 8 Things
E114: Not Launched Your Online Course Yet?
E098: After the Launch: 6 Essential Follow-Up Steps for Your Online Course
E040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Did you watch the Super Bowl? Come get 7 Sales and Marketing Lessons from host Julie Hood on how to use the same savvy techniques as they use in the Super Bowl - to market & sell your online course! Get the full show notes & listen in at https://CourseCreatorsHQ.com/180
LINKS MENTIONED
Get the full Super Bowl episode playlist at this link. Click Subscribe and then Playlists to find the Super Bowl playlist:
https://CourseCreatorsHQ.com/YouTubePodcast
Wondering which commercials were the most popular? Check out USA Today's Ad Meter:
https://admeter.usatoday.com/lists/super-bowl-commercial-2024-usa-today-ad-meter-top-10/
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
SECRET #1 – Build Your Community
SECRET #2 – Figure out where your students are hanging out
SECRET #3 – Be in it for the long haul – no matter what!
SECRET #4 – Don’t ignore AI
SECRET #5 – Talk about what’s FREE!
SECRET #6 - Use events to be the centerpiece of your launch & announcements
SECRET #7 – Have a theme
Listen in for which ads did this well!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Could any of these 4 thoughts be holding you back? In this episode, host Julie Hood shares four thoughts that could be stopping you from moving forward, from creating & selling your course. Get the full show notes & listen in at https://CourseCreatorsHQ.com/179
LINKS MENTIONED
Mini-Course Magic - save $50 and save your spot. Use a brand-new tool that lets you create a course with free hosting - and uses AI to help you create it. Let's work on your mini-course together:
https://CourseCreatorsHQ.com/PodcastMinicourse
Wondering how to find & nurture your students? Get a structured plan of what to do now... includes twice-weekly coaching calls (to hit all the time zones) plus courses to help you with collaborations, email marketing, planning your launch and writing your sales pages. Come join us:
https://CourseCreatorsHQ.com/PodcastLaunchpad
Get Noah Kagan's new book, Million Dollar Weekend here:
https://coursecreatorshq.com/MillionDollarWeekendBook
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
From Noah's book -
- Do you have a fear of starting a business?
- Do you have a fear of asking?
From Julie -
- Do you tell yourself, "If I just learn enough, I'll be successful."
- Do you have Creator Guilt?
Listen in for the solutions!
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Are you prepared if a crisis happens in your life? How will your online course business continue? You should definitely have some plans in place & in this episode, host Julie Hood shares ways to be prepared, even when life happens! Get the full notes & listen in at https://CourseCreatorsHQ.com/178.
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Ask yourself these questions both now - and in a crisis - so you can be prepared:
- What has to be done for my clients and students? How and when will I update them?
- How can I make sure I still send weekly emails? Do I have a team member who can help?
- Do I have at least two backup podcast episodes that are ready to go, with show notes?
- What tech do I need to be more portable and work anywhere? (For example, Julie had her iPad and keyboard)
- How can I focus in small blocks of time? Can I go to a different area of the hospital?
- Who is a team member or past team member who could help?
- Do I need to record some training to have ready? (Julie is recording training on her email software.)
- Can you set up some automatic social media posts?
- Will you issue refunds?
- How will you help your mindset, self-care & sleep?
- How can your spiritual life support you? (Thank you for all the prayers!)
- Do you have emergency savings?
- What can you cut or remove? (For example, we started using paper plates!)
With a little preparation, you can be ready to handle when life happens and a crisis appears.
RELATED EPISODES
For scheduling social media posts to go out automatically:
E166: Speedy Social Media Secrets for Online Course Creators:
https://CourseCreatorsHQ.com/166
E073: 6 Social Media Tools I Can’t Live Without
https://CourseCreatorsHQ.com/73
COME VISIT!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Olly Richards of StoryLearning runs a $10M online education business. (Working only 6 days a month.) What are some of his secrets? How did he get started? Where does he think you should build your online audience today? Get the scoop in this episode and get the show notes & links at https://CourseCreatorsHQ.com/177
LINKS MENTIONED
Get his FREE Case Study on how he grew StoryLearning -
https://coursecreatorshq.com/OllyRichardsEbook
Subscribe to his YouTube channels –
StoryLearning - https://coursecreatorshq.com/YouTubeStoryLearning
Online Business - https://coursecreatorshq.com/YouTubeOllyBusiness
Follow Olly on Twitter -
https://twitter.com/mrollyrichards
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are Julie’s Notes:
Olly started with his blog, then YouTube and a podcast.
YouTube notes -
- He learned it himself first, spending two days a week doing it all. Now he has outsourced a team to help.
- Model what’s already working on YouTube.
- Get his YouTube training when you invite friends to sign up for his newsletter.
- An educational channel is different than an entertainment channel (like Mr. Beast). Shorts may or may not be the best.
- Each YouTube channel should offer a certain “type” of content – with a similar length to each video. For different types, create different channels.
- He predicts growth as the first two years of mostly flat growth, then more of a hockey-stick type growth.
- Typically production quality is not as important as the quality and uniqueness of your content. How are you going to be different?
You may want to start with audience building before you create your course.
Focus on two things for a successful business: copywriting for sales & audience building for students.
Create content on the platform that you are willing to stick to – especially for the long term!
(Listen to the full episode for Olly’s advice on how long it typically takes to replace a full-time income and why your students may not succeed – no matter how good your course is!)
COME VISIT JULIE!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Frustrated with email marketing? Host Julie Hood shares 7 key reasons email marketing isn't working for you - and what to do about it! Get the full links and show notes at https://CourseCreatorsHQ.com/176.
LINKS MENTIONED
Sign up for the next Mini-Course Magic Workshop -
https://CourseCreatorsHQ.com/MiniCourseMagic
Get help with your email marketing direct from Julie, with Course Sales Launchpad -
https://coursecreatorshq.com/podcastlaunchpad
Check out the "Headlines" chapter to improve your subject lines -
https://coursecreatorshq.com/CopywritersHandbook
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
According to Litmus, for every $1 spent on email marketing, businesses earn $38. That's an incredible return on your investment.
Here are the 7 Key Reasons Email Marketing isn't working to sell your online course. Listen in for all the details!
- Not tying your lead magnet to your course.
- Not training your audience to click.
- Not being persuasive – learn copywriting.
- Not building a connection & nurturing your audience. Consistency is key to building belief and authority. Help your audience see themselves in your emails and your stories.
- Not getting the email opened.
- Not understanding your email math.
- Not enough promotional emails.
Make sure you catch next week's episode - episode 177 - for an incredible guest!
RELATED EPISODES
E159: Back to Basics: Quick & Easy Email Secrets for Course Creators
E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!
E090: 7 Big Email Mistakes Online Course Creators Make
E052: Email Marketing – The 6 Cs for Online Course Creators
E038: Email Marketing Secrets for Course Creators
COME VISIT!
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, host Julie Hood reviews some trends from 2023, describes where she is headed in 2024, and shares 12 questions you can ask to know where to focus in the year ahead. Get all the links and full show notes at https://CourseCreatorsHQ.com/175.
LINKS MENTIONED
Sign up for the next Mini-Course Magic Workshop -
https://CourseCreatorsHQ.com/MiniCourseMagic
Watch for the Kajabi Special coming on January 2, 2024. It's my favorite deal if you are looking for course hosting!
Listen in to the podcast on YouTube (audio-only) -
https://coursecreatorshq.com/PodcastOnYouTube
Get on the email list AND get the FREE Ultimate Course Creators Planner -
https://coursecreatorshq.com/2024PlannerPodcast
Join us for the Course Profits Accelerator for 2024! Starts January 2nd - save with coupon code SAVE2024
https://coursecreatorshq.com/CPA2024podcast
Top 15 Episodes of 2023 - Playlist on Spotify -
https://coursecreatorshq.com/Spotify2023Top15
Top 15 Episodes of 2023 - Playlist on YouTube -
https://coursecreatorshq.com/YouTube2023Top15
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
12 questions to help you focus in 2024 (and don't worry if you have no's to all of them!)
- Do you have a lead magnet that attracts your perfect student?
- Do you send a simple weekly email?
- Do you share your lead magnet regularly, in new places?
- Do you sell a course or mini-course?
- Do you have a persuasive sales page to sell your course?
- Do you have a launch plan for your course?
- Do you create new content each week?
- Do you understand your customer's journey, including the questions and obstacles that come up?
- Do you have tracking in place so you can regularly review the most important numbers?
- Do you have a part-time virtual assistant?
- Do you have partners to collaborate with?
- Do you have a way to track your current projects?
This membership will help you with ALL of them - join us for the Course Profits Accelerator for 2024! Starts January 2nd - save with coupon code SAVE2024
https://coursecreatorshq.com/CPA2024podcast
COME VISIT!
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, host Julie Hood explains what she does when she has too many projects on her plate, too many plates spinning in the air, and the 5 questions she asks to narrow down the list. Use this episode to help you narrow down your options to the best projects for you. Get the full show notes and links at https://CourseCreatorsHQ.com/174
LINKS MENTIONED
Online Project Management System -
https://GoodDay.work
Mini-Course Magic Training -
https://coursecreatorshq.com/PodcastMiniCourse
One-on-One Coaching with Julie -
https://coursecreatorshq.com/contact/
RELATED EPISODES
You can also enter https://CourseCreatorsHQ.com/ and the episode number to access any episode.
E168: Do you have this one skill every course creator needs?
E124: Your Hidden Secret to Success with Online Courses!
E150: Secrets to Reset Your Online Course Business for Explosive Growth
E145: Of Course It’s Not Going to Work!
E121: Do you have enough Long-Term and Short-Term content?
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
If you've got too many projects, use these 5 questions to narrow them down:
Is there anything I can get rid of?
Is there anything I can give my VA to do - that she already knows how to to? Or can be easily taught?
Which one is going to support me in the short-term? Which one in the long-term?
Which ones can bring in cash flow right now?
What do I HAVE to do?
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024planner
Get this free course - Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this special episode, meet Coach Ruby and hear all about how she helps people free themselves from alcohol, after 20 years in the wine industry. Ruby and Julie also talk about how they have worked together to create her offers and group coaching. Get the links for this episode at https://CourseCreatorsHQ.com/173
LINKS MENTIONED
Get Ruby's FREE Superpower Guide at -
https://coursecreatorshq.com/RubysSuperpowerGuide
Try "Dry January" and experiment with Ruby for the 30 Day Challenge -
https://coursecreatorshq.com/DryJanWithRuby
Ruby's YouTube Channel - Ruby Williams Coaching -
https://coursecreatorshq.com/RubyYouTube
Ruby's Website -
https://FreedomRenegadeCoaching.com
Contact Julie about working together -
https://coursecreatorshq.com/contact/
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
At the beginning of the call, we talked about her Alcohol-Freedom Programs.
About the 19 minute mark, we started talking more about how we are working together on her course and her launch! Let me know if you want to talk about how we could work on your launch plan (and use my templates)!
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Get this free course - Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What if you could find your students without a website, without an email list, and without a social media following? Sounds pretty impossible, right? Not with today's strategy from Connie Livingston! Listen in to get the scoop and then check out the full show notes at https://CourseCreatorsHQ.com/172
LINKS MENTIONED
Join Julie's workshop to create your mini-course fast (and host it for FREE)! Save $50 as a podcast listener -
https://CourseCreatorsHQ.com/PodcastMiniCourse
Make sure you get Connie's FREE mini-course on how to use MeetUp to find students! She includes a 30% off coupon when you signup - https://coursecreatorshq.com/MeetupMiniCourse
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
You can host online workshops and courses using Meetup to promote your event!
It has a database of over 60 million people, and will promote your event for you.
Listen in to hear how Connie had 90% of her attendees sign up and she made $9,000 from one event.
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Get this free course - Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, host Julie Hood discusses if you need a website as an online course creator (and what you might need instead)! Get the links and full show notes at https://CourseCreatorsHQ.com/171
LINKS MENTIONED
Mini-Course Workshop - December 19, 2023
https://coursecreatorshq.com/PodcastMiniCourse
ConvertKit:
https://CourseCreatorsHQ.com/ConvertKit
Kajabi - get a 30-day Free Trial:
https://CourseCreatorsHQ.com/KajabiSignup
Google Workspace - for branded email:
https://coursecreatorshq.com/GoogleWorkspace
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Do you need a website?
You definitely need:
- A unique angle and/or unique audience
- Mini course to get revenue started
- Weekly email to nurture potential students
- Ways to get in front of prospective students (we talked about 2 in the episode)
Websites are great for branding and SEO!
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Get this free course - Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this week's episode, host Julie Hood shares two different roles in your business... the Visionary and the Implementer. You need both, and you probably have some of both. But which way do you lean? Let's talk about how it impacts how you build your business. Get the full show notes at https://CourseCreatorsHQ.com/170.
LINKS MENTIONED
Leave me a written or voice message! Share your celebrations, questions, and challenges with Julie: :https://coursecreatorshq.com/backstagepass
Black Friday Deals
Join the Profit Levers Workshop & Rock 2024:
https://CourseCreatorsHQ.com/ProfitLevers
Get started on your course marketing foundation for only $1! Special pricing ends soon!
https://CourseCreatorsHQ.com/PodcastLaunchpad
Coming in December! Mini-Course Workshop
By the way, the audio episodes are not on YouTube! Come listen and subscribe -
https://coursecreatorshq.com/YouTubePodcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
It can be super helpful to know if you are more of a Visionary or more of an Implementer.
Both are needed in your business - and both roles are important to your success.
Also remember when you are hiring team members, are they already experienced and know what to click OR do you need to train them in what and how to work with you?
Thanks for being a listener and subscriber! I'm so grateful for you!
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Get this free course - Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, host Julie Hood talks about mini-courses and how to strategically use them in your online course business for leads & revenue. . Get the full show notes at https://CourseCreatorsHQ.com/169.
LINKS MENTIONED
Come listen on YouTube:
https://coursecreatorshq.com/YouTubePodcast
Leave me a written or voice message! Share your celebrations, questions, and challenges with Julie: :https://coursecreatorshq.com/backstagepass
Black Friday Deals
Join the Profit Levers Workshop & Rock 2024:
https://CourseCreatorsHQ.com/ProfitLevers
Get started on your course marketing foundation for only $1!
https://CourseCreatorsHQ.com/PodcastLaunchpad
Coming in December! Mini-Course Workshop
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Advantages of Mini Courses as Online Courses
- Great for lead generation
- Mini courses provide more value than freebies like resource guides or ebooks
- Quick way to generate fast cash
- Mini courses that offer specific results can be charged for
- Faster to create than full-length courses
- Can be focused on a tight topic with fewer lessons and less material
Focus on Microlearning
Julie's definition of Microlearning is a lesson that can fit on one screen of a cell phone.
- Microlearning resonates with people who are used to scrolling through social media on their phones
- Easier way to reach people and deliver content
Challenges of Mini Courses
- Keeping mini courses focused
- Experts tend to want to share more information, so it's important to edit content down
- Choosing the right topic for a mini course
- Topic should be a step people take right before needing your full course
Announcements
-
Course Creators HQ podcast is now on YouTube!
Let's connect at https://coursecreatorshq.com/YouTubePodcast -
Come join me in the new backstage area for audience interaction
-
Voice messages and written chats can be left for the host
-
Black Friday deals!
- Profit levers workshop for getting ready for 2024
-
Launchpad membership for only $1 - creating and marketing online courses
-
Mini class workshop for creating mini courses more efficiently coming in December!
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Get this free course - Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Use this mini-masterclass episode to help you build a skill that can absolutely be a needle-mover in your business. This skill is essential to finishing your projects and host Julie Hood shares her own secrets with you. Get the links and full show notes at https://CourseCreatorsHQ.com/168
LINKS MENTIONED
Pandora - Classical for Studying Radio
https://coursecreatorshq.com/pandora
Pomodoro Timer
https://CourseCreatorsHQ.com/Pomodoro
RELATED EPISODES
E147: Get Through Your To-Do List – Including Your Online Course!
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
What is this key skill? FOCUS
In order to focus better, you need to answer 3 key questions -
-
What should you focus on?
-
How to make yourself focus?
-
How to use your time well?
Focus on your 1) Routines and 2) 1-5 Current Projects.
Listen in for the strategy of creating two lists:
- The Brain Dump List
- The 1-5 Current Projects
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Make sure you check out this episode to prevent burnout, tackle perfectionism, handle people pleasing and help prevent burnout. Coach Jennifer Bassman shares her secrets to managing (and preventing) these challenging emotions. Get the full show notes at https://CourseCreatorsHQ.com/167.
Please Note: We do not claim to practice medicine, prescribe for or diagnose disease; do not hold out, state, indicate, advertise or imply that we are licensed physicians. The materials and content contained in this episode are for general education only and are not intended to be a substitute for professional medical advice, diagnosis or treatment. Listeners should not rely exclusively on information provided in this website for their own health needs. All specific medical questions should be presented to your own health care provider.
LINKS MENTIONED
Are you a people pleaser or having trouble saying no? Jennifer is giving us one of her favorite coaching tools! Worried You Never Seem to Make The Right Decisions? Use this free Decision-Making Tree to help you focus:
https://coursecreatorshq.com/JenniferBassmanFreeGift
The Burnout Recovery Method Course -
https://coursecreatorshq.com/BurnoutRecovery
Unstuck & Unstressed: A journal to get your life together... peacefully by Jennifer Bassman
https://coursecreatorshq.com/StressJournal
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Symptoms of Burnout - usually a combination:
- Exhausted
- Bad Day
- May look like depression
- Inability to concentrate or focus
- Irritable and impatient
- Lack of energy
- No satisfaction in achievements
- Poor sleep and may not stay asleep
- Extreme cynicism
- No excitement around things that used to be exciting
- None of your coping mechanisms are working
It can be hard to tell when burnout starts.
Self-care and changing jobs may not be the solutions to burnout.
Tackling Perfectionism
- Unrealistic expectations
- Limiting beliefs about the way things are
- Control issues
What are the mindset strategies that will help you? How do you learn to handle these things?
Have friends do "gut checks" with you on your expectations (as long as you are open to feedback).
People Pleasing
- Wanting people to like you
- Love language is doing for others and ignoring yourself
Get a "sponsor" to help you stay balanced.
Make the list of what's frustrating you... and then dig in further to see underlying issues.
How to handle students who feel they are not a fit?
- Have a conversation
- Determine your policies ahead of time
- Consider a partial refund
Prevention of Burnout
- Build awareness of how you use time & energy
- Building stress management into your daily routine
- Build awareness of your stress
- Have fun
- Find your trigger signs & stress response (for example, Jennifer can't find words)
Stress response take blood to everywhere in your body - except your brain! This makes it difficult to make decisions. Stress hormones create "fuzz" and you cannot make decisions. Your goal is to bring blood and oxygen back to your brain.
Your brain loves certainty and unfamiliar territory (like creating a course or getting on social media) causes your brain to fight you. Talk your brain "down" and provide some certainty.
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, host Julie Hood share 7 tips to create and post your social media content more quickly and easily. Get the links and notes from this episode at https://CourseCreatorsHQ.com/166.
LINKS MENTIONED
Missing Lettr:
https://CourseCreatorsHQ.com/MissingLettr
https://coursecreatorshq.com/MissingLettrDemo
Social Bee:
https://coursecreatorshq.com/socialbee
Meet Edgar:
http://coursecreatorshq.com/meet-edgar
YouTube Videos on using ChatGPT and Canva
- https://coursecreatorshq.com/50socialmediapostsin5min
- https://coursecreatorshq.com/200postsin10min
RELATED EPISODES
E158: Is Social Media Dying? What Should Course Creators Do?
E073: 6 Social Media Tools I Can’t Live Without
3 Main Steps of Social Media Creation
- Create content
- Create the graphics
- Post or schedule to the tools
To create content faster -
Tip #1 - Tracking your ideas: have one place to save your ideas
Tip #2 - Use ChatGPT: obviously all the standard rules about using AI generated content
ChatGPT Prompts -
Give me a list of 50 things people may not know about ______ (your topic)_____.
Give me a list of 25 encouraging or inspiring quotes for _____(your audience)_____.
Give me a list of 25 tips for _____(your audience)_____.
To create the graphics –
Tip #3 - Get good at your tool (most people use Canva Pro)
Tip #4 - Hire it out (make sure they are using royalty-free images and videos so you don’t get in trouble)
Tip #5 - In general, the square Instagram graphics can work across the platforms
To post or schedule –
Tip #6 - Use scheduling tools
TIp #7 - Use tools with “buckets” of evergreen content that gets reused – Social Bee, MeetEdgar
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, host Julie Hood shares 7 rules you can add to make your online course business even better - to save you time, to make you more efficient, and to make sure you are staying organized. See the full show notes at https://CourseCreatorsHQ.com/165.
LINKS MENTIONED
Be sure to check out Good Day - it's a web and mobile app to help you stay organized:
https://GoodDay.Work
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are the Online Course Creators 7 Rules: (listen in for the full scoop!)
- Work with Yourself, Not Against Yourself
- Focus and Pay Attention
- Invest Your Time
- Create Habits and Routines
- Use the Right Tools & Just Enough Technology
- Do the Homework
- Save All Your Ideas
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Trying to decide where to host your online course? Use these 7 questions from host Julie Hood to help you evaluate Kajabi and whether it is the perfect tool to build your online business. Sign up for a 30 Day free trial at https://CourseCreatorsHQ.com/KajabiSignup
LINKS MENTIONED
Get Julie's bonuses of over $1,500 in courses when you sign up for Kajabi using her affiliate link -
https://CourseCreatorsHQ.com/KajabiSignup
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are some key questions to ask before you pick your course hosting platform -
- Is the tool an all-in-one or just for course hosting?
Kajabi is an All-in-one Tool to have your entire online business in one place.
- Website
- Blog
- Course Hosting
- Email Newsletter
- Funnels
- Landing Pages
- Shopping Cart
- Coaching Offers & Tracking
- Calendar for booking appointments
- Membership
-
Private community
-
What is the student experience like?
Student experience is stellar (and you can check your student’s status)?
- How is the support?
Kajabi support is outstanding (live chat, email, Facebook group, live webinars, help center with both video and step-by-step text steps).
- How long has the company existed?
Kajabi began in 2010 and has processed over $6 billion in sales for its customers.
- Are they building new features and how often?
Kajabi has new features every month.
- Can your students take their courses on their mobile devices?
Kajabi courses can be taken on the Kajabi app in both iPhone and Google stores.
- What other options are available?
Kajabi also lets you create events (and automatically upload the recordings), memberships, communities, coaching offers, and even your own podcast – all within the tool.
Get Julie's bonuses of over $1,500 in courses when you sign up for Kajabi using her affiliate link -
https://CourseCreatorsHQ.com/KajabiSignup
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
Join Julie Hood and her co-host Mimi Langley for this week's episode on the 5 things you should have for a course that sells. This is a longer episode (almost an hour) - because it is a replay from a Clubhouse room where we dug deep into what it takes to create an amazing online course. Get the links and full show notes at https://CourseCreatorsHQ.com/163.
LINKS MENTIONED
Jump into the Topic and Title Challenge that starts on October 2, 2023. Save Your Spot Here:
https://coursecreatorshq.com/PodcastTTC
And don't forget - the 24 Hour Course Creator Daily course and coaching program starts October 11, 2023. Let's work together on your course! Get signed up here:
https://24HourCourseCreator.com
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
The 5 Things (listen in for details - and for even more questions!) -
-
You need to know who you want to help.
-
You need a topic that people really want.
-
You need a specific result that your course provides.
-
You need a really good, intriguing title.
-
Your course needs to be consumable - and not too long and not too short.
Hope you got an idea or two you can use!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, use the Online Course Creation Checklist to save you time as you prepare for your next course. Answer some key questions and make essential decisions before you get started. Get the full show notes at https://CourseCreatorsHQ.com/162.
LINKS MENTIONED
Jump into the Topic and Title Challenge that starts on October 2, 2023. Save Your Spot Here:
https://coursecreatorshq.com/PodcastTTC
RELATED EPISODES
E152: The 8 Types of Online Course Content – and which should you use?
E094: 5 Tips for Online Course Titles That Work
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Your Online Course Checklist:
- Target audience
- Problem
- Solution
- Title
- Delivery Method
- Hosting
- Outline
- Types of Lesson Content
- To Do List
- Calendar / Appointments with Yourself
- Equipment for Recording
- Marketing Plan
- Email Newsletter
- Offer / Bonuses
- Price
- Target Launch Date
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What does it take to create an amazing course? Here are 9 things you can add that will put yours light years ahead of most of the other courses out there. Get the full show notes at https://CourseCreatorsHQ.com/161
LINKS MENTIONED
Jump into the Topic and Title Challenge that starts on October 2, 2023. Save Your Spot Here:
https://coursecreatorshq.com/PodcastTTC
And be sure to grab your gifts from the Ultimate Course Creators Giveaway Here! It ends Sept 24, 2023 -
https://coursecreatorshq.com/UltimateGiveaway6
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are 9 ways to make your course even more amazing:
- Strong desire to help
- Focused topic
- Intriguing title (and headlines)
- Logical organization of your lessons
- Checklists and templates
- Use AI for inspiration – but don’t rely on it too much
- Your unique stories and techniques
- Eagerness to connect with and find your perfect students
- Willingness to constantly improve
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
How do you use the gifts from a Giveaway? In this episode, host Julie Hood gives you a plan to know which gifts to use - and how not to get overwhelmed - so you can jumpstart your course business! Listen in and grab the show gifts at https://coursecreatorshq.com/UltimateGiveaway6 and get all the show notes at https://CourseCreatorsHQ.com/160
LINKS MENTIONED
Jump into the Topic and Title Challenge that starts on October 2, 2023. Save Your Spot Here:
https://coursecreatorshq.com/PodcastTTC
And be sure to grab your gifts from the Ultimate Course Creators Giveaway Here:
https://coursecreatorshq.com/UltimateGiveaway6
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
How to Choose the Best Gifts:
First, look through the gifts and see if any of them align with your current plans for this quarter.
Second, what can improve your current strategies you are already using?
Third, look for NEW ideas that have you intrigued?
Fourth, think longer term. Which things might you do in the next year or two? Get them now and save them in a safe place so you can get back to them.
Finally, group them into categories to see if any jump out for you – I did this for you below.
What's inside the Ultimate Course Creators Giveaway?
For Marketing Your Course:
- How to use Meetup to find your students
- List of 670 podcasts to guest on
- Kit to create a 7-day Challenge
- How to find students from your Network
- Blueprint to fill your workshop/webinar
- Two guides to usng AI in your course business
For Your Email List:
- Secrets to building your Email List that converts
- 5 Email Templates to nurture your leads
- How to write your Welcome Sequence
- 20 Ways to give away your Free Report
For Creating Your Content:
- A template for your Signature Program
- A guide to courses that captivate
- Course Creation Toolkit
- 21 Questions to improve your course homework
- 31 Day social media calendar
- Topic & Title Challenge
For Improving Your Skills:
- How to use YouTube
- A checklist for Search Engine Optimization (SEO)
- How to become a Better Speaker
- Communication Style Assessment
For Hosting Your Course:
- 30 Day Free Trial to Kajabi
And the best part? They are all FREE!
Jump in here and pick the ones you want -
https://coursecreatorshq.com/UltimateGiveaway6
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, let's talk email... and how easy it can be to get your email newsletter up and running! Host Julie Hood shares some of her secrets to use an email list to connect and build a relationship with potential students. Get the fulll show notes at https://CourseCreatorsHQ.com/159
CALENDAR REMINDERS - all in 2023:
Sept 5 – Effortless Email - Setup of your email newsletter, landing page, your freebie, your routine and your
Oct 2 – Topic and Title Challenge! FREE
October 11 – 24 Hour Course Creator Daily starts
LINKS MENTIONED
3 Ways to Work Together -
-
Let my team setup your email newsletter in ConvertKit or Kajabi - you send us your free gift and we'll do the rest. Get more details when you contact Julie by email or through Messenger on Facebook here.
-
Lifetime course access + Live Coaching Sept 5 - Oct 10 - Effortless Email for Course Creators - Sign Up Here
-
Membership course access + Live Coaching Sept 5 - Oct 10 - Sign Up Here.
RELATED EPISODES
E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!
E090: 7 Big Email Mistakes Online Course Creators Make
E052: Email Marketing – The 6 Cs for Online Course Creators
E038: Email Marketing Secrets for Course Creators
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
List of what you need to setup:
- Email newsletter tool (ConvertKit or all-in-one like Kajabi)
- Free gift (report / mini-course)
- Optin page with your Privacy Policy
- Thank you page
- Welcome email message that delivers the freebie – you don’t have to create a funnel when you get started!
Lot of nuances to doing these 5 steps well – which is what we are getting into throughout Sept, but I have time to give you a couple here:
- Keep your optin page simple (we will be sharing the template
- Pick a free gift that is early in the process – BEFORE your course!
- Subject lines are SO important – and AI can definitely help you with copywriting and give you some ideas for even better subject lines!
We also talked about what to say each week and what to say if it's been months since you emailed your list!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
This week I had 3 different people I respect say they were not posting on social anymore, or they thought social media was dying. So what's an online course creator supposed to do? Let's talk about it in today's episode! Get the links and full show notes at https://CourseCreatorsHQ.com/158
CALENDAR REMINDERS - all in 2023:
Sept 5 – Effortless Email - Setup of your email newsletter, landing page, your freebie, your routine and your
Oct 2 – Topic and Title Challenge! FREE
October 11 – 24 Hour Course Creator Daily starts
LINKS MENTIONED
Find Your Profitable Course Idea - FREE mini-course
https://coursecreatorshq.com/PodcastFindIdea
RELATED EPISODES
E073: 6 Social Media Tools I Can’t Live Without
E120: Pinterest Secrets for Online Course Creators with Jana
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
If social media reach is dying, what can you do about it?
Double down on what IS working
- Focus on building your email list – from your social media accounts
- Auto-posting
- Go all in on one platform
- Do more on platforms where the content lasts and lasts – YouTube, Pinterest, Blogging
- Repurpose – to ease your creative brain
- Play where it’s fun for you!
- Find some new playgrounds! Maybe it’s being a guest on podcasts
- Give yourself permission to switch directions (human tendency to keep doing what we’re doing!)
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
In this episode, get the scoop from a blog post by Justin Welsh on what he's learned after $3,394,480 in digital course sales. And even more exciting? His two main courses are priced at only $150 each! Get the links and full show notes at https://CourseCreatorsHQ.com/157.
LINKS MENTIONED
Justin's full blog post - https://www.justinwelsh.me/blog/sell-online-courses
LinkedIn Operating System Course - https://coursecreatorshq.com/JustinWelshLinkedIn (partner link)
Content Operating System Course - https://coursecreatorshq.com/JustinWelshContent (partner link)
Justin's Twitter account - https://twitter.com/thejustinwelsh
Justin's LinkedIn account - https://www.linkedin.com/in/justinwelsh/
Sign up for Justin's Newsletter - https://www.justinwelsh.me/blog?tag=newsletter
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Just to be clear - I am not saying that YOU will make sales like Justin has. There are so many variables to what you will sell, that depends on your course, your audience, your level of commitment and more. But I did want to share his thoughts because they are valuable as you move forward with your course business. If you want to read the full blog post, go here.
Justin's 5 Lessons:
Lesson 1: Building in public generates massive attention
Lesson 2: Accessibility breeds word-of-mouth
Lesson 3: Social proof drives promotional success more than what YOU say
Lesson 4: 80/20 Give/Ask is Key
Lesson 5: Brevity is your friend
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Disclaimers
https://coursecreatorshq.com/disclaimers/
What happens when you launch - and no one buys? Or only a couple people buy? When you're ready, here are 15 questions to look at your online course launch to see if there are any changes you could make for the next time around. Get the list of all 15 questions and the show notes at https://CourseCreatorsHQ.com/156.
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
When you're ready (after you have gotten past the emotion of a missed launch), here are some questions to ask yourself before your next launch -
1 – Did you get in front of enough people?
2 – Did you get in front of the right people?
3 – Do you have an incredible offer?
4 – Could you add another bonus?
5 – How is your pricing? Could you add a pricing plan?
6 – Is it the right time of the year?
7 – Are the problem and solution clear to your audience?
8 – Is your promise too big or too small?
9 – Is your tech working?
10 – Do you have evidence that people pay for this solution?
11 – Do you have any social proof? Testimonials
12 – Anything unique to your audience? Kids – so they are busy with back-to-school and holidays. Or corporate – and they only build their corporate budget once a year in the fall?
13 – Did you have enough runway time?
14 – Were you excited about your offer?
15 – What can you test and try differently next time?
Hang in there and good luck with your next launch!
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
We finally cracked the code on the exact 3 things you need as a foundation to sell your online course - and you get the details in this episode! You'll learn what you should be focusing on now and what to save for later. See the links and full show notes at https://CourseCreatorsHQ.com/155.
LINKS MENTIONED
Come join us to get your foundation in place with your own Course Sales Launchpad -as part of the membership, you get 90 days of LIVE coaching with host Julie Hood, plus access to the 3 courses on your sales page, email marketing and collaborations/joint ventures!
https://coursecreatorshq.com/PodcastLaunchpad
RELATED EPISODES
E059: Sales Page Design for Online Courses
E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!
E090: 7 Big Email Mistakes Online Course Creators Make
E052: Email Marketing – The 6 Cs for Online Course Creators
E035: Using Joint Ventures to Catapult Your Course Business
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Obviously first you need a good course that delivers on its promise - then there are 3 things that are essential to your foundation and in this episode we talk about why they are so important:
3 Essentials –
- Sales Page
- Email Newsletter
- Collaborations and Joint Ventures
With these three in place, you will have:
- A way to sell and persuade potential students (with your sales page)
- A method for capturing "not now" interested students (with your email)
- The secret to finding new people (with collaborations and joint ventures)
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
Oh no! Not another social media website that you have to use! Should you be on Threads as a course creator? Let's talk about the pros and cons of the new platform, along with a few suggestions from host Julie Hood on how to best use this new tool. Get the full links and show notes at https://CourseCreatorsHQ.com/154.
LINKS MENTIONED
Connect with Julie on Threads at https://www.threads.net/@coursecreatorshq
Come join us to get your foundation in place with your own Course Sales Launchpad -
https://coursecreatorshq.com/PodcastLaunchpad
The keyboard I use to make it easy to post:
https://CourseCreatorsHQ.com/keyboard
RELATED EPISODES
E121: Do you have enough Long-Term and Short-Term content?
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Threads is a text-based social media site, similar to Twitter, but with less negativity and up to 500 character posts.
Pros of Threads:
- Text-based – so it’s super fast to post
- People are jumping in now and interested in building their followers
- Built-in base of users from Instagram
- Suggest accounts to you!
- User interface is very well thought out.
- Share links.
- Tag other people.
Cons of Threads (as of July 18, 2023. These could change!)
- Long-term? All social media sites right now are a bit perilous
- Struggling with what content to post – should it be different than IG?
- Only on your mobile device – no web interface right now
- No search for content
Secrets to Success for Course Creators:
- Get a keyboard!
- Leave thoughtful comments – not just emojis
- Find people in your industry – follow then AND their commenters.
- Repurpose!!!
- Balance this shorter-term content with the longer-term content you are creating
- Make sure you have a live link in your profile and use links strategically in your posts.
- Quote (and reshare) other’s posts.
NEXT WEEK...
Let's talk about the foundation you need in place to sell your online course. There are 3 key pieces I will share with you.
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Threads
https://www.threads.net/@coursecreatorshq
What type of content should you put into your course? In this episode, host Julie Hood breaks down 8 different types, including some of the newest and most advanced techniques for creating your lessons. Get the full show notes at https://CourseCreatorsHQ.com/152
LINKS MENTIONED
Celebrate the 150th episode and join the drawing for a huge prize package!
https://CourseCreatorsHQ.com/drawing
Finally get your course done (and add a new revenue stream)! Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 - let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are the 8 types of content -
- Videos
- PDFs
- Audios
- “Cheat Sheets”
- Workbooks – one for the whole course or one for each module?
- Checklists
- Message Board
- Live Coaching Calls & Replays
Julie has a special template that she uses with her 24 Hour Course Creator students to help them keep track of all their content.
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Have you gotten the question yet? "How long is your course?" If no one has asked you this one yet, you'll definitely want to put together an answer to share and today's episode will help you do just that. Get the full show notes at https://CourseCreatorsHQ.com/151
LINKS MENTIONED
Celebrate the 150th episode and join the drawing for a huge prize package!
https://CourseCreatorsHQ.com/drawing
Finally get your course done (and add a new revenue stream)! Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 - let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive
Get private label rights content at
https://CourseCreatorsHQ.com/PLR
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Two important things:
- If you haven’t joined the drawing for almost $5K in prizes, make sure you go to CourseCreatorsHQ.com/drawing
- The other thing that coming in July – 24 Hour Course Creator Intensive - come join us to get your course content together with group coaching! https://coursecreatorshq.com/PodcastIntensive
Your goal as the course creator is to make it as easy and quick as possible (include the essential steps only, direct links, cheat sheets, to do lists and templates).
To estimate the time it takes for your course:
- Start by counting up the hours of time in the videos and written content
- Estimiate implementation time for you - and multiply by 2x to 5x for beginners
- Work with your beta course students to estimate their time
- Sum up so you can give an approximate time
- Then add a caveat that it depends on a lot of factors, but this is your general estimate (and your results may vary)
- You may want to add "recommended time to spend" to your lessons so your students don't go down rabbit holes! (I do this in 24 Hour Course Creator where I give a specific amount of time to be spent on research)
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood walks through the questions she used to reset for explosive growth in the rest of 2023. Get the full show notes and questions at https://CourseCreatorsHQ.com/150.
LINKS MENTIONED
Celebrate the 150th episode and join the drawing for a huge prize package!
https://CourseCreatorsHQ.com/drawing
Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 - let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive
Consider using Sure Payroll to process US payroll:
https://CourseCreatorsHQ.com/SurePayroll
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
If you're ready to do your own reset, here are the 10 questions to ask:
1 – What do I want to change?
2 – What’s working? What’s not working?
3 – What is my launch schedule and pricing for the next 3-6 months?
4 – Do I need to change anything about the way I sell?
5 – What are my traffic sources / lead sources and lead generation? Which ones will I continue? Which new ones will I add?
6 – What are my team members currently doing? What else could they do and take off my plate?
7 – Do I need to change anything with the way I manage my money or cash flow? (For example, Julie added SurePayroll)
8 – How do I track my “learning time” and make sure it doesn’t take over?
9 – What could I change in my routine? Where could I add time blocking?
10 – What are my top 3-4 priorities moving forward? (Write them down every day, imagine what a successful outcome is, and determine my next step.)
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Want some ideas to make video easier? Host Julie Hood interviews Lou Bortone to get 12 of his secrets to better videos and course lessons, including tools and resources for you. Get the full show notes and links at https://CourseCreatorsHQ.com/149
LINKS MENTIONED
Freebie - Lou's Video Planner
https://coursecreatorshq.com/LousVideoPlanner
Descript for Video Editing
https://CourseCreatorsHQ.com/Descript
Lou's Discover Descript Course
https://coursecreatorshq.com/DiscoveringDescriptCourse
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Video Secrets from Lou
- The Return on Time Investment is so great - for awareness, exposure, leads and conversions
- We have access to a global audience (it used to be only TV networks had that access)
- Easiest place to start is Facebook Live. You can download and upload into YouTube.
- Turn your current content and reuse as videos (use Descript to create videos from your audios - with slides, captions and images)
- YouTube requires consistency and you need 100 subscribers.
- YouTube sweet spot - between 3 to 8 minutes.
- YouTube Shorts - under 60 seconds.
- Record videos in batches
- When doing voice-over slides, you don't have to be on-screen, but come on at the beginning and the end of the lesson.
- You can use Zoom to record your videos and saving to your hard drive will get better video (with higher resolution)
- YouTube is almost like TV now, with the way people watch.
- Remember your call to action in your videos!
Lou's Favorite Tool
Descript - for video and sound editing, transcript, and even have it read it in your voice. Edit the text (and not the video "wave.) It removes filler words.
And don't miss his Discovering Descript course here:
https://coursecreatorshq.com/DiscoveringDescriptCourse
Lou's Background
People call him "The Video Godfather," because he's been doing this a long time. He spent 20 years in the television business and another 15 in digital marketing. He's worked with thousands of entrepreneurs, from tech averse newbies to online rockstars like Michael Port, Ali Brown, Mari Smith, Peter Shankman, Dr. KellyAnn Petrucci, and many more.
Visit Lou's YouTube Channel Here:
https://www.youtube.com/@LouBortoneVideo
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 7 ways you can create your course like a pro - and make yours better than most of the courses out there. These 7 ideas will put you over the top and save you some headaches in the long term. Get the full show notes at https://CourseCreatorsHQ.com/148
LINKS MENTIONED
Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 - let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
- Have a tightly-targeted audience – don’t call it a niche! I mean something different (listen for the full explanation).
- Create an outline first!
- Look for items missing: acronyms, steps, pre-steps, what do I need to have or know FIRST (make those part of the “This course is for…”
- Don’t get wrapped up making things look perfect.
- Start thinking about promotion early – the earlier the better!
- Do a test drive first!
- When things get hard, focus on the goal – helping your students get a specific result!
COME VISIT!
FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares some of her secrets to getting things done - including an online course! Hopefully one of these ideas will inspire you. See the full show notes at https://CourseCreatorsHQ.com/147.
LINKS MENTIONED
Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 - let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive
https://CourseCreatorsHQ.com/keyboard - keyboard that works with both my computer and my phone.
https://CourseCreatorsHQ.com/phonestand - to have my phone sitting vertically
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are some of the things I use to get more done:
-
I am a fanatic about my calendar and blocking time, plus getting reminders.
-
My time was much easier to manage now that my kids have flown the nest!
-
I set up regular Routines – and rework them regularly.
-
I know what I need to help focus – sometimes it’s my focus music, and sometimes it’s caffeine!
-
I set a lot of deadlines!
-
I know my main projects (or goals) for each week and each month – long-term vs. short-term content, new courses, partners, marketing focus, etc.
-
I type fast – keyboard that works with both my computer and my phone -
-
I read fast.
-
I try to organize my files – so I’m not wasting time hunting for things.
-
I try to eliminate time-consuming chores (getting groceries, mowing the lawn).
-
I often do things when I don’t feel like it or I’m not motivated!
BONUS TIP – I try to recognize when I need a break.
RELATED EPISODES
E121: Do you have enough Long-Term and Short-Term content?
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Should you cut your course price by 50% - or even more? In today's episode let's talk about flash sales along with the positives or negatives of drastic discounts. Are they good or bad? When should you use them? Get the full show notes at https://CourseCreatorsHQ.com/146.
LINKS MENTIONED
Come join us for the 24 Hour Course Creator Intensive - Moved to July 12-15, 2023 - let's get your course content together over one focused weekend!
https://coursecreatorshq.com/PodcastIntensive
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Don't discount your signature program.
But you can use drastic discounts to strategically reach new students.
I love giving my podcast listeners & regular readers a reward for listening & opening my emails and checking out my offers.
Use Flash Sales and the "Plunk Down Factor" to test pricing and audiences.
Discounts give you more room to blow out expectations.
Test discounts to help fill programs (carefully).
The timing of Flash Sales is essential.
And the best part? As the course business owner, you get to decide whether or not to discount your offers!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this week's episode, host Julie Hood shares the podcast episode that grabbed her and how you can use it to think about your online course business. Get the links and full show notes at https://CourseCreatorsHQ.com/145.
LINKS MENTIONED
Come join us for the 24 Hour Course Creator Intensive - Moved to July 12-15, 2023
https://coursecreatorshq.com/PodcastIntensive
Watch the full video from Dov on Youtube - Of Course It's Not Going to Work!
https://coursecreatorshq.com/DovVideo
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
How would your mindset and approach change if you went into each launch or project with the mindset of "Of Course It's Not Going to Work!"?
Is this a learning experience instead of a Succeed vs. Failure situation?
Does this take the pressure off?
Does this help if you are a perfectionist?
From a practical perspective, what is the worst case scenario? How long can you afford to go if it isn't working?
What are some quick cash ideas you can use?
What is a test or experiment you can try next?
What can I learn?
Homework:
- At 0 sales, how long can you invest before you make sales?
- What can I try?
What are your core steps each week? Then what can you do extra and test?
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Should you pre-sell your course? Is this a good or a bad way to prevent creating a course that no one will buy? Also, what questions should you ask before you pre-sell? Host Julie Hood digs into all of this on today's episode. Get the full list of questions, the links and the show notes at https://CourseCreatorsHQ.com/144.
LINKS MENTIONED
Set up your foundation for your online course business. For help, check out the Course Sales Launchpad – 90-day all access pass to set up your email, lead magnet, your sales page and your collaborations/joint ventures. Includes weekly coaching with Julie PLUS AI integration. We started May 2, 2023 but as a podcast VIP, you can jump in today and catch last night's replay at the discount price this week - https://CourseCreatorsHQ.com/launchpad
Interested in Kajabi Kickstart course that I mention in the podcast? https://CourseCreatorsHQ.com/KK
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Listen in to hear about what happened with my own "pre-sell" experience (and the gotchas!)
Before you pre-sell your course, ask yourself these 8 questions:
-
What content am I going to need each week?
-
How fast am I at creating lessons?
-
Is it super-detailed? Or fairly high-level?
-
Am I good at finishing projects?
-
Do I have a complete outline?
-
How will I deliver the course?
-
Can I create 3 lessons ahead?
-
What kind of collateral materials will I need (workbook, checklist, anything else)?
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this week's episode, host Julie Hood shares 6 tough business lessons she discovered playing softball from the age of 6 through high school. You can run with these same ideas to work on your online course business. Get the scoop, links and show notes at https://CourseCreatorsHQ.com/143.
LINKS MENTIONED
Set up your foundation for your online course business. For help, check out the Course Sales Launchpad – 90-day all access pass to set up your email, lead magnet, your sales page and your collaborations/joint ventures. Includes weekly coaching with Julie PLUS AI integration.
Flash Sale – Only April 25 – May 2, 2023
https://CourseCreatorsHQ.com/Launchpad
Malcolm Gladwell's book, The Outliers. Check it out here:
https://CourseCreatorsHQ.com/outliers
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
6 Tough Online Course Business Lessons I Learned Playing Softball:
- “Daily Discipline”
- The power of having coaches
- Took years of practice
- Regular times to improve, practice & work on our skills
- Some things I just couldn’t do well
- Accomplishment of a long-term goal
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Do you need to blog? In this episode, host Julie Hood introduces you to some of the basics of search engine optimization and blogging to find and connect with your perfect students. Get the full show notes and links at https://CourseCreatorsHQ.com/142.
LINKS MENTIONED
Is Your Course Idea Any Good? Sign up for the FREE mini-course... Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
To look for keywords in your specific topic area, go to:
https://coursecreatorshq.com/UberSuggest
For Neil Patel's 7-week SEO action plan:
https://coursecreatorshq.com/NeilPatel7WeekPlan
The Moz.com 4-page SEO Quick Start Guide:
https://coursecreatorshq.com/SEOquickstart
Consider using ChatGPT for ideas & inspiration (but don't only copy - add your own stories and insights, plus verify anything it gives you):
https://chat.openai.com/
RELATED EPISODE
E121: Do you have enough Long-Term and Short-Term content?
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Blogging is a long-term strategy and best done when it is combined with Search Engine Optimization (SEO).
Remember: The goal of search engines (like Google and Bing) is to give you the best answer, as quickly as possible. As a content creator, you want to make sure your content fits that goal.
SEO is not a quick strategy - it can take as long as 6-18 months to start seeing results.
There is a LOT to doing this well. Make sure you are using current techniques because there is so much old information out there that doesn't work anymore.
Basics of SEO – to show up when people are searching in search engines:
- Use the best phrases that people are most likely to type into the search engines (keyword optimized)
- Get links to your content (people like it, share it, read/listen/watch it)
- Really great content that the search engines can find – and that gives the answer to what a searcher is looking for
- Technical setup (gets into how you actually configure your blog posts to signal the search engines about what is important)
Tech for Blogging -
- Wordpress.org – the original tool for blogging. Make sure you get "managed Wordpress hosting".
- Kajabi – Includes blogging with your website, course hosting, email and funnel building. Get a 30 day trial (instead of the standard 14 day trial here: https://CourseCreatorsHQ.com/KajabiSignup)
- Medium
- Substack - https://coursecreatorshq.com/substack
- LinkedIn - also lets you post articles/blog posts
- Typeshare – new tool I’m exploring - https://coursecreatorshq.com/typeshare
Get started by finding some keywords and phrases at UberSuggest.
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Heather Zeitzwolfe of GetRadBiz.com joins host Julie Hood to talk about business and accounting - and taxes - just in time for tax season. Get the full show notes and the business checklist at https://CourseCreatorsHQ.com/141.
Note: This episode does not contain business, tax or legal advice. Visit your tax or legal specialist for advice for your business.
LINKS MENTIONED
Get the full Business and Accounting Checklist for free at
https://coursecreatorshq.com/BizChecklist
To connect with Heather Zeitzwolfe, visit GetRadBiz.com and sign up for her monthly workshop, How to Run, Read and Rock Your Profit and Loss Statement.
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
There are simple steps you can take to:
- Protect your business
- Track your income accurately
- Avoid mistakes with expenses
- Do better with bookkeeping
Get the detailed checklist at https://coursecreatorshq.com/BizChecklist .
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, you'll discover 5 secrets to creating better PowerPoints and slide shows to use in your courses - or even when promoting your online course business. Get the full show notes at https://CourseCreatorsHQ.com/140.
LINKS MENTIONED
Join us to learn Julie's secrets for cranking out PowerPoints - quickly and easily - on Saturday, April 8, 2023. Save 87% and jump in for only $37! Save your spot here -
https://CourseCreatorsHQ.com/PPP
Hire out your presentation creation on Fiverr -
https://CourseCreatorsHQ.com/fiverr
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
One of the ways to make it easier to create your online course is to use PowerPoints or slide shows - and then voice over them. It's SO much easier than just talking head videos.
So let's talk about how to make the slide shows even better!
Secret #1 - Start with the End in Mind
Secret #2 - Decide the Order of Your Content
Secret #3 - One Thought Per Slide
Secret #4 - Add a Relevant Image to the Thought
Secret #5 - Get Speedy with the Tool You Pick
Secret #5b - Hire it Out if You Can!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Today host Julie Hood talks about refunds and some of the decisions you'll need to make around your guarantee and refund policies to maximize your course revenue. See the full course notes and links at https://CourseCreatorsHQ.com/139
LINKS MENTIONED
Get the free mini-course... Is My Course Idea Any Good? here.
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Your refund and guarantee policy can definitely impact how many sales you make - especially for people who are on the fence.
Standard advice is that a 365-day refund period is the most likely to help you get more sales. However, there are some downsides.
As the course business owner, you get to decide!
When putting together your policy, answer these 5 questions:
- Does your course hosting or tools have a specific refund policy?
- Are you subject to any other legal requirements?
- Are you a "no questions asked" refund?
- Will you require some proof of work completed to refund?
- How will they receive their refund?
For the next few weeks, read guarantees and see which ones you like or don't like!
Also, don't take refund excuses personally - or too seriously - unless you get a bunch of them.
Remember, refunds are simply a cost of doing business - similar to paying for your tools or your website hosting.
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Want to make Zoom a better experience for your students? Listen in for some Zoom secrets that are easy to implement from expert, Robbie Samuels. Get all the links and show notes at https://CourseCreatorsHQ.com/138.
LINKS MENTIONED
Robbie's Book on Zoom and Bonuses
Get it by March 27, 2023 for only $2.99 for the Kindle version (or $9.99 after that):
https://CourseCreatorsHQ.com/ZoomBook
Virtual Happy Hour to improve your Zoom skills
https://NoMoreBadZoom.com
Robbie's 2nd Book
Small List Big Results Book -
https://coursecreatorshq.com/SmallListBigResults
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Zoom is not only good for hosting your group calls. It's also good for recording your course lessons.
Loom is another option to record lessons - https://CourseCreatorsHQ.com/loom
When recording on Zoom, use Stop and Restart the recording to get separate audio/video files that start exactly when you want and you don't have to edit.
5 Pet Peeves and How to Avoid Them on Zoom
- Eye contact with the camera.
- Start with the waiting room but then turn off the waiting room so people don't get stuck in the waiting room.
- Turn off the distracting doorbells (known as the "Sound notification when someone joins or leaves").
- Start meetings with an orientation on the rules (when and how can I ask questions?). Structure creates a sense of belonging for everyone.
- Create a "name badge" by telling them to update their names.
Plus a couple bonus tips -
- Start your room on time, mute everyone on entry, and consider using music + countdown clock. He gives a 2-minute grace for bio breaks.
- Use timers in your breakout rooms (listen in to hear what and where to click).
- There is a timer built-in app called "Timer" to put a circle countdown clock on your gallery, next to your head. Blue Sky Timer is another option.
These tools can help make your Zoom experience so much better!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood talks about a new way to approach the concept of a "niche" and how you might be able to use it (or not use it!) for your online course. See the full show notes at https://CourseCreatorsHQ.com/137.
LINKS MENTIONED
24 Hour Course Creator Daily - Starts March 15, 2023. Check it out -
https://CourseCreatorsHQ.com/PodcastDaily
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Whether or not to choose a niche is actually a much more nuanced discussion.
If it's holding you back and getting in your way, then make sure you listen to this episode to see if you could try out another approach. Don't let the "You must pick a niche" statement stop you from creating your next course or mini-course!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood talks about when and how to hire experts to help you move forward, more quickly - and questions to use as you evaluate where to invest next. Get the full show notes and links at https://CourseCreatorsHQ.com/136.
LINKS MENTIONED
Topic and Title Challenge - Come join us! Runs through Sunday, March 12, 2023 - last chance to jump in!
https://coursecreatorshq.com/PodcastTTC
24 Hour Course Creator Daily - Starts March 15, 2023. Check it out -
https://CourseCreatorsHQ.com/PodcastDaily
RELATED EPISODES
E086: Save Time with 9 Things Every Online Course Creator Should Automate
E021: 10 Time-Saving Secrets to Course Creation
E095: Is Now the Time to Create an Online Course
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
What criteria should you use when you decide whether to invest in help, coaches, courses and other resources? Here are some ideas for you & questions to ask:
- What's my timeline? Am I on the fastest path to cash or more of a dabbler (like Julie was)?
- How much capital do I have to invest in my business right now?
- Is this going to move me forward?
- Am I committed to doing my part of the process?
- Where will this fit into my time?
- How much longer will it take to grow my course business - if I try to do it all myself?
One last suggestion: Follow just one coach or marketer at a time. Go all in and then evaluate the results. (That way you don't add conflicting advice to the mix.)
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Join host Julie Hood for a deep dive discussion into how one simple question can improve your courses, your marketing, your sales and your relationships with students and even prospective students! Get the full show notes and links at https://CourseCreatorsHQ.com/135.
LINKS MENTIONED
Topic and Title Challenge - Come join us! Starts March 6, 2023 - last chance to save your spot!
https://coursecreatorshq.com/PodcastTTC
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
In today's episode we talk about the one question that hit me in the car while I was listening to a podcast... and how it can make a dramatic impact on your courses.
Usually I post the main content in the Show Notes for you, but this week I'm not going to.
Why not? Because you really need to hear the rest of the discussion about this question and how to use it - so that you get the full impact!
So listen in to get the question (I give it away in the first five minutes)!
Enjoy and please let me know if this one question helps you with your online course business.
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Don't make these 5 big mistakes when picking out your next online course topic! Host Julie Hood pulled together some of the most common areas she sees course creators stumbling when they set up the topic for their course. Get the full show notes at https://CourseCreatorsHQ.com/134.
LINKS MENTIONED
Topic and Title Challenge - Come join us! Starts March 6, 2023
https://coursecreatorshq.com/PodcastTTC
OTHER RELATED EPISODES
E046: Picking the Perfect Topic for Your Rockstar Online Course
https://CourseCreatorsHQ.com/46
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
You can avoid these 5 big mistakes people make when picking their online course topic (listen in to get the scoop on how to avoid them!) -
-
Their topic is too big.
-
They don’t have a specific outcome.
-
They want to include ALL their passions.
-
They don’t know if people actually buy stuff on this topic.
-
They aren’t sure if they are “expert-enough” to teach it.
These are all easy to avoid with a little extra prep time before you start.
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Companies spend millions of dollars on Super Bowl ads... how do they make sure their marketing messages stick? Use these 9 secrets from the 2023 Super Bowl to reach your online course students and sell more courses! Get the scoop & all the show notes at https://CourseCreatorsHQ.com/133
LINKS MENTIONED
Topic and Title Challenge - Come join us!
https://coursecreatorshq.com/PodcastTTC
OTHER RELATED EPISODES
E082: Sell Your Online Course Like the Super Bowl Commercials
E029: Sell Your Course with Secrets from the Super Bowl
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Secret #1: Build Anticipation
Secret #2: Work with Really Good Partners
Secret #3: Know Your Audience
Secret #4: Capitalize on Holidays
Secret #5: Consistent Messaging Across Your Channels
Secret #6: QR Codes as the Calls to Action
Secret #7: Free Gifts Always Win
Secret #8: Have a Consistent Message
Secret #9: Rethink a Classic
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
What does it take to re-launch your course? It should be easier the 2nd time around, right? Probably. Be here are some ideas to make your 2nd, 3rd or even 4th launch even better! Get the full show notes at https://CourseCreatorsHQ.com/132.
LINKS MENTIONED
Topic and TItle Challenge - Come join us!
https://coursecreatorshq.com/PodcastTTC
Joint Venture Secrets for Course Creators - get your copy here or get it for free when you join 24 Hour Course Creator Daily - starting March 15, 2023!
Rebrandly - https://coursecreatorshq.com/rebrandly
Clickmagick - https://coursecreatorshq.com/clickmagick
Pretty Links (only for Wordpress sites) - https://coursecreatorshq.com/prettylinks
We talked about these tools in E055: Tracking – The Secret Sauce of Course Creators
For recording Demo Videos for your team -
https://coursecreatorshq.com/loom
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are 8 ideas to make re-launching easier:
-
If your easiest buyers bought the first time around, what can you say this time to catch the rest of your buyers?
-
What do you need to change with this launch?
-
What worked really well the first time around?
-
Where can you find new leads for this launch?
-
Can you add joint venture partners this time around? Give them plenty of warning ahead of time.
-
Make sure you update all the dates and images!
-
Advanced tip: Use shortlinks so you don't have update the links everywhere. Just update the shortlinks.
-
Plan out your re-launch during your regular launch (so you don't have to remember 6 months later!) Create to do lists and record demo videos for your team so they can do most of the work for you!
Good luck with your re-launch!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this week's episode, host Julie Hood discusses the concept of micro-learning and how you can apply it. This new trend was spotted by Thinkific in their Digital Learning Trends for 2023 Report. Get the full show notes at https://CourseCreatorsHQ.com/131.
LINKS MENTIONED
Download your copy of the 2023 Ultimate Course Creators Planner here:
https://coursecreatorshq.com/2023planner
Download the Thinkific Digital Learning Trends for 2023 Report here:
https://coursecreatorshq.com/2023Trends
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
The e-learning industry is expected to be worth more than $460 billion by 2026 (according to ReportLinker.com)
Thinkific put together the report with 2023 trends after surveying over 2,000 people in the US.
"Microlearning emerges as a solution for life on the go"
What is it?
The report defines microlearning as anything under 10 minutes – sobite-size classes — anything under 10 minutes in length counts, but think closer to the 30- to 60-second mark.
Benefits:
- Easy way for students to discover new topics (discover you and your courses!)
- Easier to absorb the message
- As our attention span decreaes and we have constant distractions, shorter content will be better for your students
- It's also easier and faster for creators to create shorter videos.
If you have lots of short videos, make sure you group them into modules or sections.
Microlearning for Course Marketing
20% of TikTokers are already using the platform for education and learning.
Can you use TikTok, Instagram Reels, or YouTube Shorts to help find your students?
2nd part of the trend: Mobile Devices
More than twice as many people (68%) prefer consuming digital content on mobile devices like phones and tablets than on desktop computers or laptops (29%)
Does your course hosting tool have a mobile app?
Where can you add mobile options to the mix?
How do your emails look on mobile?
The age of your audience is also part of this trend, but even Baby Boomers love to use their iPads.
How can you grow, engage and nurture your audience with micro-learning?
One last stat... the survey showed 57% of people decided to learn about a topic after seeing short form content about it on social media!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Want to make it easier to send out your weekly emails? Use these 3 Tips and 3 Secrets from host Julie Hood. Get the full show notes and links at https://CourseCreatorsHQ.com/130.
LINKS MENTIONED
Tools for email newsletters:
ConvertKit Free Trial - https://CourseCreatorsHQ.com/ConvertKit
Kajabi 30-day Trial - https://CourseCreatorsHQ.com/KajabiSignup
Drip - https://CourseCreatorsHQ.com/Drip
Copy Creator - https://CourseCreatorsHQ.com/CC
ChatGPT - https://coursecreatorshq.com/ChatGPT
Searchie - https://CourseCreatorsHQ.com/Searchie
Hey Girl You Can and Tara Gehrehty - https://HeyGirlYouCan.com
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
To make your email marketing easier, use these 3 tips and 3 secrets (listen in for all the details!):
TIP 1: Create a list of topics and ideas - and keep it handy!
TIP 2: Duplicate your previous emails and just update. Don’t start from a blank slate.
TIP 3: Create content in your favorite (and easiest!) way.
SECRET 1: Make it a routine.
SECRET 2: Use a really good tool that makes it easy for you to create and send.
SECRET 3: Are you a pro?
BONUS SECRET: Reuse!
Note: Some of the links in this podcast are affiliate links. This means if you click on the link and purchase the item, the owner will receive an affiliate commission. We only recommend products or services that will add value to the readers, and be sure to do your own due diligence also.
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Get the replays of the Course Profits Workshop for only $17 (regulary $97)- https://coursecreatorshq.com/CPW
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, you'll discover 6 steps you can take to move the needle on your course business in the year ahead. Follow through and you'll be amazed at how much more you accomplish! Get the full show notes and access to the planner at https://CourseCreatorsHQ.com/129.
LINKS MENTIONED
Get your copy of the Ultimate Course Creators Planner at
https://CourseCreatorsHQ.com/PodcastPlanner
To add fillable boxes to your PDFs, use:
https://www.PDFescape.com
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
The 6 move-the-needle steps and their pages:
- Take better notes from the training you attend – and actually follow up with action steps! Page 29 of Part 2.
- Brain dump your project list and review it each week. Page 42 of Part 1.
- Plan some 90 day sprints using the Quarterly Calendars on pages 15-18 of Part 1.
- Design your course AND your launch with the documents in Section 3 of Part 2.
- Track those really important numbers in Section 5 of Part 2. Revenue Estimator, Income, Expenses, Bills, Subscribers, Savings, Mileage.
- Make sure you follow up with potential JV partners. Pages 27 and 28 of Part 2.
Get the full index of pages in the planner here:
https://CourseCreatorsHQ.com/129
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Get the replays of the Course Profits Workshop for only $17 (regulary $97)- https://coursecreatorshq.com/CPW
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 6 tips + her favorite tools to help you create your online course videos more quickly. Get the full show notes at https://CourseCreatorsHQ.com/128.
LINKS MENTIONED
Join us for the next 24 Hour Course Creator Intensive - January 13-16, 2023! Save Your Spot: https://CourseCreatorsHQ.com/intensive
Video Tools -
Loom to record, host and share. It has a time-saving feature to record from your Chrome browser. Free version for 5 minute videos. Paid version for longer videos and more hosting.
https://coursecreatorshq.com/loom
Zoom to record:
https://coursecreatorshq.com/zoom
Camtasia – pricier and works on both PCs and Macs – both recording and editing:
https://coursecreatorshq.com/camtasia
Screenflow – both recording and editing on Mac:
https://coursecreatorshq.com/Screenflow
Also iMovie and Quicktime on Macs.
Movavi – both recording and editing and more inexpensive:
https://coursecreatorshq.com/movavi
Searchie – automatically adds captions and hosts videos. Also has a time-saving feature to record from your Chrome browser. https://CourseCreatorsHQ.com/searchie
- Some links are affiliate links and we may receive a commission on your purchase. We only recommend tools we like and have tested!
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Creating and editing videos can be one of those tech challenges that can really get in the way for course creators.
Tip #1 – Create ONE powerpoint with your slides for multiple lessons.
Tip #2 – Have ONE folder where you download all your images.
Tip #3 – Find YOUR best way to record.
Tip #4 – Decide if you want or need captions.
Tip #5 – Know the outcome of each lesson before you start.
Tip #6 – Maybe you DON’T need video at all!
COME VISIT!
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
Get the replays of the Course Profits Workshop for only $17 (regulary $97)- https://coursecreatorshq.com/CPW
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 8 questions to help you plan your year, get organized AND focus on profits. Get FREE templates and training at the links shared in this episode. Get all the links in the show notes at https://CourseCreatorsHQ.com/127
LINKS MENTIONED (plus more below in the Key Takeaways)
FREE 2023 Ultimate Course Creators Planner - https://coursecreatorshq.com/2023planner
FREE Course Profits Workshop - https://coursecreatorshq.com/workshop
Kajabi Kickstart - https://coursecreatorshq.com/KK2023
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
What are your plans for profits in 2023?
2023 and 1ST QUARTER PLANNING AND FREE TEMPLATES
-
What worked well in 2022?
-
What didn’t work so well in 2022?
-
What are your goals for 2023?
Use the Planner above or this goal tracking sheet:
https://coursecreatorshq.com/goals
- What are your big projects for the year? For the 1st quarter? For each month?
Essentials to ask yourself:
- What courses are you creating?
- When are you launching?
- What revenue are you hoping to create?
-
How will you get in front of new people?
-
What are some next steps for each project?
-
What stats are you tracking? Set up or update your tracking stats for the quarter.
E055: Tracking – The Secret Sauce of Course Creators
Tracking Stats Spreadsheet - https://coursecreatorshq.com/TrackingStats
- What is my content plan for each week? What am I promoting? Use this calendar.
Content Planning Calendar - https://coursecreatorshq.com/QuarterlyCalendar
E121: Do you have enough Long-Term and Short-Term content?
E123: Super Easy Way to Get Unique Content Ideas
Copy Creator - https://CourseCreatorsHQ.com/cc
- What does my time map look like for a normal week?
One of my biggest productivity secrets is time blocking my week.
Time Map - https://coursecreatorshq.com/TimeMap
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, catch a replay of one of the most popular episodes from 2022 when host Julie Hood busts some of the myths around selling & marketing your online course... use her 5 secrets to brainstorm your course launch and how to find your perfect students.
Come check out the full show notes at https://CourseCreatorsHQ.com/126
LINKS MENTIONED
Curious about Course Profits Accelerator? Get the scoop here: https://CourseCreatorsHQ.com/cpa
The replay for the full version of this masterclass (this episode is a very condensed version). Listen in here
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Secret #1: It’s really, really good if someone else is selling a similar course, or if they are selling to the same audience as you!
Secret #2: Your course has to be something people can and will pay for. (Listen in for the nuances on this one!)
Secret #3: You probably won’t have a $10K launch the first time you launch.
Secret #4: For a higher priced course, two things - you’ll probably need some kind of group coaching or 1:1 & it might change how you sell the course!
Secret #5: Find Your Sweet Spot Among 3 Things: the Content You Create, the Way You Sell and How You Find Traffic.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Use this episode to help map out your next steps. Host Julie Hood shares a replay of a Clubhouse room where she shared the 7 steps and coached one student on their next steps. Get the full show notes at https://CourseCreatorsHQ.com/125.
LINKS MENTIONED
Kajabi Free 60 Day Trial - Don't wait! Ends 12/20/2022!
https://CourseCreatorsHQ.com/Kajabi60day
Want step-by-step help getting these 7 steps up and running? Includes checklists and screen shares.
Save $700 for a limited time:
https://CourseCreatorsHQ.com/KK2023
Course Profits Accelerator - Get December 2022 at no extra charge when you sign up for the next round of 6 months of coaching, masterminding & free courses!
https://CourseCreatorsHQ.com/cpa
24 Hour Course Creator - Get your first course created.
https://coursecreatorshq.com/24podcast
FREE! Get the only 4 systems you need for a successful course business:
https://coursecreatorshq.com/Podcast4Systems
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Listen to the full episode for an explanation of each of these steps:
- Offer 1:1 Coaching Sessions
- Sell Mini-Course for $47-$97
Offer these to your current network and connections.
- Set up Freebie + Landing Page
- Send Weekly Emails to Your Email List
- Create Content Weekly & Promote It
- Set up Website + Blog
- Create a Bigger Course
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Wondering how to make sure you get the right things done for your online course business? Let's talk about the secret to success for your online course business. Get the links and full show notes at https://CourseCreatorsHQ.com/124.
LINKS MENTIONED
Course Profits Accelerator - Get December 2022 at no extra charge when you sign up for the next round of 6 months of coaching, masterminding & free courses!
https://CourseCreatorsHQ.com/cpa
24 Hour Course Creator - Get your first course created.
https://coursecreatorshq.com/24podcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Decide where you are going to focus for the next 90 days or month.
Think about what obstacles could get in your way.
Determine a strategy for dealing with each major obstacle.
Two essential places to start -
- Get that first course up and running to fuel your future activities
- Make sure you are building your email list.
Get these two in place - then group your activities:
- Content
- Course
- Email & Leads
Common obstacles (and the episode shares some ideas to help):
- Underestimating how long something will take.
- Letting yourself off the hook.
- Jumping ship when you don’t get results.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Don’t you just hate staring at a blank screen? So in today's episode, host Julie Hood shares a fun tool that will help you come up with even better content ideas - to grab the attention of your prospective students! Get the links and full show notes at https://CourseCreatorsHQ.com/123.
LINKS MENTIONED
Join Course Profits Accelerator early - and save $700 - and work with Julie through June 30, 2023!
https://coursecreatorshq.com/CPA2023
Mark your calendar for the next 24 Hour Course Creator Intensive... January 14-16, 2023 (Martin Luther King Day weekend)
Use the Copy Creator tool at
https://CourseCreatorsHQ.com/cc
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
The Copy Creator tool can help you brainstorm 22 different content types - and right now you can test it out for FREE!
It helps with everything from Social Media headlines, tips, quotes, and questions to Blogging to ideas for a Membership Site…
... and your Online Course!
Use the following "boxes" for help with your course:
- Digital Course Ideas
- Digital Course Outline
- Digital Course Lesson Idea
- Digital Course Lesson Outline
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
What could you do to make your offers even more amazing for your prospective students? Let's talk about how to create special offers for your prospective students. Get the links and full show notes at https://CourseCreatorsHQ.com/122.
Thanks for listening! We appreciate you!
LINKS MENTIONED
Join Course Profits Accelerator early - and save $700 - and work with Julie through June 30, 2023!
https://coursecreatorshq.com/CPA2023
My Kajabi Kickstart course has been described as a “complete training to set up your online business – not just your course.” The regular price is $995, but you can get it for only $195 with coupon code 2023.
https://coursecreatorshq.com/KK2023
VIP Day AND Course Profits Accelerator at a huge discount with coupon code 2023!
https://coursecreatorshq.com/VIP2023
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are a few ideas for you:
Brand-New Offer: Create something you've never shared before, or at a price-point you've never done before.
"Whole Kitchen Sink" Sale: If you have several courses, bundle them all together for an incredible price.
VIP Day Specials: I'm doing this one! You'll be able to buy a VIP Day with me at a discount and then use it sometime in the next 6 months.
Partner with Another Creator: Partner with another course creator who has a complementary course and offer a discount. This one is a little more complex to put together (to make sure they get signed up for both courses, but it could be lucrative and intriguing to your audience).
Group Coaching Sale: Sell your course PLUS group coaching. You could even offer the coaching early next year. I'm thinking about this one too!
Bundle Sale: Group your course with something else…
Start now by pulling together the details, and here's a quick to do list for you:
- Plan out what you are going to offer and how to sell it. Do you need a coupon code or a new sales page?
- Create the content. Do you need some images? Do you need a blog post?
- Write up the promotion plan. Email? Social media posts? Live video? Blog post?
- Start EARLY & schedule as much as you can ahead. Schedule your social posts and your emails so you can enjoy the Thanksgiving holiday and not worry about the details while you cook the turkey.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
When you create content, are you creating it for the long term or the short term? You need both, and in this episode host Julie Hood talks about how she's spending her time and on which type! Get the full show notes at https://CourseCreatorsHQ.com/121
LINKS MENTIONED
Social Bee for a queue of posts - https://CourseCreatorsHQ.com/SocialBee
Pinterest Jana's FREE Masterclass - https://coursecreatorshq.com/PinterestMC
Pinterest With Purpose Course - https://coursecreatorshq.com/JanaPinterestWithPurpose
Listen to the episode - https://CourseCreatorsHQ.com/120
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Short Term Content –
Most social media tends to be short term content. It gets created and someone sees it within 24 hours or so and then it may not get seen much after that…. It does live on inside your account, but generally it doesn’t get much action going forward.
- Tik Tok
- Clubhouse
Use a social media tool with a "queue" function to re-post your list of content.
Long Term Content –
Long-term content can live for many years and continue to send you visitors and clicks. The search engines share content based more on the “top content” rather than the most recently posted content.
Feed the search engines with:
- Blogs
- Podcasts
- The #2 Search Engine – YouTube (one of my goals for the new year is to post more on YouTube)
- The #3 Search Engine – Pinterest
- Guest podcasting
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this special episode, get the scoop on how to use Pinterest to find your students - because you'll be surprised how Pinterest is different than you probably think! Get the full show notes at https://CourseCreatorsHQ.com/120
If you've been thinking about Pinterest and whether you should be using it, let's talk about what you need to know in this episode.
LINKS MENTIONED
Jana's FREE Masterclass - https://coursecreatorshq.com/PinterestMC
Pinterest With Purpose Course - https://coursecreatorshq.com/JanaPinterestWithPurpose
Jana's Website - https://coursecreatorshq.com/JanaWebsite
Come connect with Jana - all sites are @JanaOMedia
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Pinterest has tripled in size in the last few years - and is perfect for folks who do Self-Improvement (health, wealth, relationships & hobbies).
Jana explains why Pinterest is not a social media channel - and is actually a search engine! (Listen in for the full explanation.)
The difference between content posting:
- Rowing your boat
- Having a sailboat
- Using a rowboat with a sail
Join Jana on Clubhouse - follow her and jump into her Pinterest training rooms, her repurposing content rooms & her Pinterest club at https://clubhouse.com/@janaomedia
Jana's course is "Pinterest with Purpose" which is perfect for people who are new to Pinterest and are trying to use Pinterest to grow your biz & make money. It teaches you to set up your profile properly and get amazing results from keyword research plus clarity on your audience.
Plus jump into her FREE Pinterest Marketing Masterclass to learn:
- 5 Secrets for Using Pinterest to grow your audience on autopilot & get clients
- How to know if people are searching for "your thing"
Do you need to pay for Pinterest tools? Jana says no, you don't.
How often do you need to post? Only 1-2 per day maximum.
How does Pinterest compare to Facebook ads? Pinterest is more organic and has a snowball effect of long-term results. Facebook ads (that have been optimized and tested already) and tend to be quicker, but you have to first optimize them and pay for them.
Is Pinterest good for repurposing your content? Yes!
Should I use my regular VA or social media manager for Pinterest? Since Pinterest is not really a social media site, regular VAs may not understand exactly how Pinterest works.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 8 different questions to ask yourself when you are updating your course - and how you can make your course even bettter the 2nd time around! Get the full show notes at https://CourseCreatorsHQ.com/119.
LINKS MENTIONED
Come join us for the 24 Hour Course Creator Intensive! Get your course content created for 2023.... over the weekend of November 4-6, 2022. Get the scoop here!
https://coursecreatorshq.com/IntensiveViaPodcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are some questions to ask yourself when updating your course (and listen in to hear how I'm applying these questions) -
- What feedback did you get from your students?
- Where did your students get stuck?
- Review your statistics on lesson completion.
- Are you missing any images?
- Are there any additional worksheets or checklists you can add?
- Should you rearrange any lessons? Or maybe break them apart?
- Are there any missing lessons? Are there any lessons that are too long and need to be shortened?
- How can you market & sell the course a little differently?
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
If you have a ton of online course ideas – and don’t know which one to create – or maybe you don’t know what you could teach, use the questions in this episode to brainstorm your best online course idea. Get the full show notes at https://CourseCreatorsHQ.com/118.
LINKS MENTIONED
Come join us for the 24 Hour Course Creator Intensive! Get your course content created for 2023.... over the weekend of November 4-6, 2022. Get the scoop here!
https://coursecreatorshq.com/IntensiveViaPodcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
If you have tons of course ideas, here are some questions to ask yourself to help decide which one is best:
- Which one has your audience been asking you for the most?
- Where have I gotten the best results for the most people?
- Which one will be easiest to create?
- Which one do you already have content for?
- Where does this land on the customer journey – is it early so you could have follow on courses? Put into some kind of order – like the prerequisites for college courses.
- What are the price points?
- How would you teach it – would you create all on your own as a DIY? Or would you do it as a group coaching?
- Do you have a unique framework that you use?
- Which one will be easiest to sell (so a majority of your audience is interested)?
- Which one are you most excited about to teach?
If you don’t know what you would teach about, here are 8 key questions to ask yourself and mull over:
- What are your hobbies?
- What comes naturally to you?
- What do people always ask you about or ask you how to do?
- Where and how do you spend your free time – TV shows, magazines, YouTube channels or social media accounts you are obsessed with?
- What did you like to do as a child?
- What were you good at in school?
- What skills did you pick up at your current job? Could they be transferred to a new audience?
- What other angles can you take on your job?
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood interviews Neil Thompson of Teach the Geek - all about how he reaches his audience using a different technique than most online marketers. Get the full show notes at https://CourseCreatorsHQ.com/117
LINKS MENTIONED
Come join us for the 24 Hour Course Creator Intensive - and get your course content created over the weekend of November 4-6, 2022. Get the scoop here!
https://coursecreatorshq.com/IntensiveViaPodcast
Get Neal's Speaking Tips at
https://TeachTheGeek.com/tips
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Selling your course through associations can be a terrific way to partner and promote your online course.
Use a VA (or someone from Fiverr) to research and find a list of associations for you to contact.
Determine if your audience prefers a special method of marketing to them (like engineers or scientists).
Speaking Tips from Neal
- Know your audience!
- Start with the end in mind: what action do you want them to take?
- Focus your points to support that action
- Leave yourself some buffer time when doing a presentation for questions at the end.
Big lesson learned: There isn't ONE way to sell - different experts will give you different ways to sell, but you'll have to test against your indivdual audience to see what actually works.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Julie's on a rant in this episode.... she is sharing the things she's noticed over the past few months & wants to make sure you don't make any of these mistakes when creating and selling your online course. Get the full show notes at https://CourseCreatorsHQ.com/116
LINKS MENTIONED
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Please don't do any of these (and listen in for the details about why) -
- Too much individual coaching and not enough overall lessons pulled out for everyone
- Scribbles on whiteboards and notebooks
- Doing a 5-day challenge with 90-minute videos
- Hiding prices!
- Bait and switch upsell - naughty, naughty
- "Sign up for my newsletter"
- No way to experience the course/product
RELATED EPISODES
If you enjoyed this episode, here's another one you might like!
E053: Julie’s Raves and Rants on Course Creation & Course Marketing
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 3 tools to help with writer's block and tracking link clicks - one is even free! See the full links at https://CourseCreatorsHQ.com/115.
LINKS MENTIONED
For generating content ideas - especially if you're having writer's block, get your FREE account on Copy Creator at
https://CourseCreatorsHQ.com/CC
For tracking links, get a lifetime account of Linko on AppSumo (only for a limited time!). 1 code gets you 60 days of tracking. 3 codes gets you lifetime tracking (and listen to the full episode for my explanation & caution about the AppSumo deals.)
https://CourseCreatorsHQ.com/linko
Or another tool I've used with clients for link tracking is Rebrandly - but it's a yearly account. Ask for help with their custom domain program. Last I checked it was only $48/year but it's not listed on the site:
https://CourseCreatorsHQ.com/rebrandly
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
If you are stuck and tired of staring at a blank screen for ideas - be sure to check out Copy Creator. It helps with idea generation for:
- Content
- Podcast episodes
- Content headlines
- Social media ideas
- Community engagement questions
- Lesson ideas
Be sure to track your link clicks and see what's most popular on different platforms! This is incredible knowledge to have. Both Linko and Rebrandly can help!
RELATED EPISODES
E055: Tracking – The Secret Sauce of Course Creators
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
If your course is almost finished, but you haven’t launched yet, let’s talk about why in this episode. Use these questions to explore a bit deeper about what might be going on. Get the full show notes and the discounts at https://CourseCreatorsHQ.com/114
LINKS MENTIONED
If you need help selling your course, jump into Course Profits Accelerator now… you’ll get an extra FREE month in this round PLUS you can save $100! Use the coupon code PODCAST to jump in today! Closes 10/5/2022.
https://CourseCreatorsHQ.com/CPApodcast
Special discount for podcast listeners!
If you need help creating your course, grab the 24 Hour Course Creator DIY version and get $200 off! Plus you can apply your investment against the next LIVE group coaching session. Use coupon code PODCAST to save $200!
https://CourseCreatorsHQ.com/24podcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
I do have a couple ideas for you if you haven't launched yet! Here are the questions I shared with her (and listen in for more details).
-
What still needs to be done - from a technical perspective - to launch? Emails? Landing page? Testing?
-
What is holding me back from an emotional perspective?
-
What am I afraid will happen?
-
What am I telling myself about launching?
-
Am I OK with launching and selling a 100 copies? Am I OK with launching and selling 0 copies? What will I say to myself about either one of these situations?
-
Am I afraid of failing? (Sometimes we don't launch because then we don't have to actually succeed OR fail.)
-
Am I afraid of succeeding? What am I telling myself will happen?
-
Am I concerned about it being perfect? What if it wasn't? What if something didn't work right? (Wouldn't you just fix it for the person?)
-
Have I gotten objective feedback from colleagues or beta testers? (Not just friends and family)
I hope these questions help you keep moving forward! The planet needs your course.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood explains what to do if you hate selling and how to approach it instead. Get the full show notes (and podcast-only special discounts at https://CourseCreatorsHQ.com/113)
LINKS MENTIONED
If you need help selling your course, jump into Course Profits Accelerator now… you’ll get an extra FREE month in this round PLUS you can save $100! Use the coupon code PODCAST to jump in today! Closes 10/5/2022.
https://CourseCreatorsHQ.com/CPApodcast
Special discount for podcast listeners!
If you need help creating your course, grab the 24 Hour Course Creator DIY version and get $200 off! Plus you can apply your investment against the next LIVE group coaching session. Use coupon code PODCAST to save $200!
https://CourseCreatorsHQ.com/24podcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
3 Big Shifts to Make – if you don’t like selling:
- Frame your course business so you are HELPING instead of selling.
- Remember that the more you sell, the more people you can reach (and help).
- Reframe your conversations so they flow more easily.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Build your list. Build your list. Build your list. Are you wondering exactly how to do this? Today let's talk about how Julie Hood used giveaways, summits and bundles to double her email list in the past year! Guest Kristen Robinson explains how she runs bundles and giveaways to help all kinds of experts grow their email lists! Get the full show notes at https://CourseCreatorsHQ.com/112
LINKS MENTIONED
Grab the Get Clients Now! Bundle at an incredible price! Ends 10/1/2022.
https://coursecreatorshq.com/GetClientsNowBundle
Join the Productivity Summit & get secrets to learn how to get more done - FREE!
https://coursecreatorshq.com/ProductivitySummit
Check out the Female Entrepreneur Festival to get gifts and hear from incredible speakers to build your biz! FREE! https://coursecreatorshq.com/FemaleEntFestival
Find out more from Kristen Robinsen about her giveaways here:
https://coursecreatorshq.com/KristensGiveaways
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Kristen's target is to get leads for $2 when you participate in bundles or giveaways (sometimes you pay to participate).
Always ask the person running the event how they plan to ROTATE the participants (so you aren't at the bottom of the pages and don't get any leads).
Your goal is to find ONE bundle or giveaway that fits your audience. Then you'll most likely be asked to participate in more of them!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
What happens when you have to create a course quickly? This episode shares a few behind-the-scenes ideas for being extra efficient when creating your course. Host Julie Hood shares what she has been doing to crank out her new course on using Kajabi. Get the full show notes (and podcast-only special pricing) at https://CourseCreatorsHQ.com/111.
LINKS MENTIONED
Special discounts since you listen to the podcast!
If you need help creating your course...
Grab the 24 Hour Course Creator DIY version and get $200 off! Plus you can apply your investment against the next LIVE group coaching session. Use coupon code PODCAST to save $200!
https://CourseCreatorsHQ.com/24podcast
If you need help selling your course...
Jump into Course Profits Accelerator now… you’ll get an extra FREE month in this round PLUS you can save $100! Use the coupon code PODCAST to jump in today!
https://CourseCreatorsHQ.com/CPApodcast
Want more info on the Kajabi training that Julie mentioned? Get the scoop here - https://CourseCreatorsHQ.com/KK
Get a free 30-day trial of Kajabi at https://CourseCreatorsHQ.com/KajabiSignup
Interested in the Searchie tool for video recording from Chrome, hosting and automatic captions?
https://CourseCreatorsHQ.com/searchie
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
-
All of the modules are in ONE presentation so it’s easy to copy and paste from prior lessons. Plus the Powerpoint presentation and the student workbook are the same file (so I don’t have to keep multiple files in sync). Make sure you have backups each week.
-
Turned off notifications when it’s time to create and focus.
-
Create the demo videos first and then go back to create the workbook and checklists.
-
Create lessons first and then the introduction/getting started lesson for the the whole module.
-
(Advanced tip) Strive for one take lessons! Use Searchie to automatically upload your recordings and create captions.
-
Print pages from the workbook file and select slides for each week's workbook to create handouts.
-
Have generic thumbnails created ahead of time at the module level – Julie used one for each module that went on every lesson in that module (instead of one for every lesson).
-
Reuse email templates - and include links in EVERY email.
-
If you don’t have time to outline the whole course, at least outline the modules.
-
Turn off your phone and notifications when you create and set aside uninterrupted time to create.
-
Try to work 2 weeks ahead so you can get help from your team.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood takes you behind the scenes on what it really takes to run a 7-figure online course business! Get the full show notes (and podcast-only special pricing at https://CourseCreatorsHQ.com/110)
LINKS MENTIONED
Special discounts since you listen to the podcast!
If you need help creating your course...
Grab the 24 Hour Course Creator DIY version and get $200 off! Plus you can apply your investment against the next LIVE group coaching session. Use coupon code PODCAST to save $200!
https://CourseCreatorsHQ.com/24podcast
If you need help selling your course...
Jump into Course Profits Accelerator now… you’ll get an extra FREE month in this round PLUS you can save $100! Use the coupon code PODCAST to jump in today!
https://CourseCreatorsHQ.com/CPApodcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
As you grow your business – as you scale – these are some targets you want to aim for! But I’m not saying you should be doing all this TODAY or that EVERY 7-figure seller does all of these tasks. There are lots of paths to succcess.
It’s just a list to point yourself in the right direction and choose from!
Part of the fun part of building your business is working through which of these tasks you should do when – which is a BIG part of Course Profits Accelerator. I have a proprietary blueprint where I’ve mapped out the pieces for my students so they know what to do first – and what to do later!
Here are nine things that 7-figure course creators do differently:
- They have a big email list.
- They have lots of lead magnets.
- They have lots of traffic sources.
- They have many joint venture partners (even better when those partners have big email lists) and a joint venture manager (or even a full joint venture team).
- They create evergreen funnels to sell their products.
- They spend money on getting leads.
- They use upsells and downsells to boost their profits – one client had 17% more revenue!
- They really watch their results & numbers - including tracking all the way from signup to sale.
- They are constantly trying new things (and OK when they flop!)
What tiny step can you take today to move yourself forward toward seven figures?
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares some real-life ideas on how she juggled motherhood and running an online course business. Get the full show notes at https://CourseCreatorsHQ.com/109
LINKS REFERENCED
Is your Course Idea Any Good? Get this course for free here:
https://www.coursecreatorshq.com/idea
Get your groceries delivered -
https://CourseCreatorsHQ.com/Grocery
Use Grubhub+ for free meal delivery (get a year of Grubhub+ for FREE with your Amazon Prime account) -
https://CourseCreatorsHQ.com/grubhub
Want some help deciding where to focus first - and what to leave for later? Join us for the Course Profits Accelerator program, reopening October 1st! https://CourseCreatorsHQ.com/CPA
Need to get your course created? Sign up for the 24 Hour Course Creator DIY program (then use your investment as a credit against the group program) - https://CourseCreatorsHQ.com/24ccDIY
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
First message, It’s hard to be a parent and a business owner!
Second message, it’s worth every minute.
Third thought for you, is to really get your routines and your schedules figured out.
Fourth, where can you make your life easier?
Fifth, teach your kids and have them work for you…if they’re interested.
Sixth, keep your eye on the prize.
COMING SOON!
Another drawing for podcast listeners. Congrats to Kim R. who won the 100th Podcast Episode Drawing!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, let’s talk about the different types of web pages that course creators can use – and what makes them different. Plus host Julie Hood shares some of the tools you can use to create different pages. Be sure to catch all the links in the full show notes at https://CourseCreatorsHQ.com/108
LINKS REFERENCED
Sales Page Design for Online Course Creators: How to Create and Design a Page That Wows Your Students
https://coursecreatorshq.com/SalesPageWorkshop
Kajabi Kickstart – Work with Julie to set up Kajabi. Special Beta Pricing right now!
https://CourseCreatorsHQ.com/KajabiKickstart
Kajabi 3 months for $99
https://CourseCreatorsHQ.com/Kajabi99
LeadPagesOnline.com – one of my favorite tools for creating landing pages, optin pages, squeeze pages and even a simple website
https://LeadpagesOnline.com
ConvertKit – an email newsletter software that will let you create some landing pages and sales pages too.
https://CourseCreatorsHQ.com/ConvertKit
OTHER EPISODES REFERENCED
E059: Sales Page Design for Online Courses
E015: Landing Page Design for Course Creators
E089: Why I Bailed on WordPress for My Next Website
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Today we talked about the different types of pages that course creators can use – and discussed how they are unique.
- Home page
- Landing page
- Sales page
- Optin page
- Squeeze page
- Thank you page
- About Me page
- Courses page / Store
- Contact Page
- Blog
What pages will you use to create your online course? Sales Page + Thank you page + Course Introduction page + Lesson Pages
COMING SOON!
Another drawing for podcast listeners. Congrats to Kim R. who won the 100th Podcast Episode Drawing!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares a new marketing pet peeve – and some simple ways you can reduce business friction in your online course business. Get the full episode notes at https://CourseCreatorsHQ.com/107
LINKS MENTIONED
Continue the conversation! Come join Julie on Clubhouse to discuss Ways to Reduce Business Friction (or click the link to listen to the replay on the web):
https://coursecreatorshq.com/CHBizFriction
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are a few questions to ask yourself:
- How hard is it for students to login to your course?
- How difficult is it to buy your course? Does it take a lot of clicks and screens?
- Can people contact you? How can they find out more?
- Do you have broken links on your website (yep! I’m working on this one!)
- Does your sales page answer all their questions?
- Do your course lessons have workbooks? Cheat Sheets? Checklists? Templates?
- Do you include links to find out more information?
- Do you explain how to navigate your course platform?
- Do you have automation set up?
COMING SOON!
Another drawing for podcast listeners. Congrats to Kim R. who won the 100th Podcast Episode Drawing!
THANK YOU!
Thanks to cmarzarella for the 5-star review on Apple podcasts, and Erica Ross-Krieger, Kim Weitkamp and CeAnne Jones who donated to the 100th podcast episode drawing.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood gives the scoop on what’s better… high ticket vs. low ticket online courses and coaching. Which one should you be using? Get the full show notes at https://CourseCreatorsHQ.com/106
LINKS MENTIONED
Join the Kajabi Kickstart training for 9 weeks to work together with Julie in August and Sept 2022 and get your online business up and running! It's the best offer you will ever see for this much time together - so don't miss out. Use coupon code KICKSTART to save over 90% and only pay $100!
https://coursecreatorshq.com/KajabiKickstart
Kajabi is offering 3 months at $99 to get started with this all-in-one-tool for your business.... it's their very best offer of the year so now's the time to take it for a test-drive. I personally think it's one of the best student experiences. They also have really good customer support. So get started here -
https://CourseCreatorsHQ.com/Kajabi99
Other episodes mentioned:
E033: Revenue Models That Rock for Course Creators
E091: Master Your Money for Online Course Creators
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
For the purpose of this episode, low ticket is between $27 and $97 and high ticket is $1,000 and up.
Remember: people have been successful at all of these price points!
Some of the things to think about when considering low ticket vs. high ticket:
1 – You have to 200% confident in your price!
2 – Ease of selling
3 – How you want to sell
4 – Your expenses and profitability
5 – Chasing payment plans
6 – Your audience
7 – The economy
The best part? It's your business! You get to decide which is better for you.
LINKS MENTIONED
Join the Kajabi Kickstart training for 9 weeks to work together with Julie in August and Sept 2022 and get your online business up and running! It's the best offer you will ever see for this much time together - so don't miss out. Use coupon code KICKSTART to save over 90% and only pay $100!
https://coursecreatorshq.com/KajabiKickstart
Kajabi is offering 3 months at $99 to get started with this all-in-one-tool for your business.... it's their very best offer of the year so now's the time to take it for a test-drive. I personally think it's one of the best student experiences. They also have really good customer support. So get started here -
https://CourseCreatorsHQ.com/Kajabi99
Other episodes mentioned:
E033: Revenue Models That Rock for Course Creators
E091: Master Your Money for Online Course Creators
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
For the purpose of this episode, low ticket is between $27 and $97 and high ticket is $1,000 and up.
Remember: people have been successful at all of these price points!
Some of the things to think about when considering low ticket vs. high ticket:
1 – You have to 200% confident in your price!
2 – Ease of selling
3 – How you want to sell
4 – Your expenses and profitability
5 – Chasing payment plans
6 – Your audience
7 – The economy
The best part? It's your business! You get to decide which is better for you.
In this episode, host Julie Hood shares 7 pieces of advice to consider when choosing the best online course platform or host for you and your business. Get the full show notes at https://CourseCreatorsHQ.com/105.
LINKS MENTIONED
Join the Kajabi Kickstart training with Julie in August and Sept 2022. Use coupon code KICKSTART to save over 90% and only pay $100!
https://coursecreatorshq.com/KajabiKickstart
E089: Why I Bailed on WordPress for My Next Website
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
The 7 Big Mistakes:
- Just using what their friends are using
- Not considering the cost of video hosting
- Worried too much (or not enough!) about the student experience
- Looking for the cheapest option
- Not checking out support
- Considering the cost (and loss) of integration or tech issues
- Not looking at THEIR full picture!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Get the inside secrets from Julie's money mindset coach, Erica Ross-Krieger, in this episode where she shares a few easy ways to improve your thoughts about money. Visit the full show notes at https://CourseCreatorsHQ.com/104
LINKS MENTIONED
Erica is hosting her 10-Day Money Mindset Challenge on July 25, 2022... check it out here: https://CourseCreatorsHQ.com/Erica10Day
and you can join her for a free Introductory Session at https://CourseCreatorsHQ.com/Erica10DayIntro
Also check out Erica's Entrepreneur's Cafe podcast:
https://coursecreatorshq.com/EricasPodcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
When it comes to money, I wish ________.
7 Secrets for Clearing Lack, Scarcity & Bad Manifesting Habits
-
Use responsible powerful semantics
-
Declutter your spaces
-
Spend with intention & respect
-
Consume mindfully (food, drink, news)
-
Connect with nature, source - meditate moments & outdoors
-
Don't believe saboteur lies (trust your sage's inner knowing)
-
Practice gratitude
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this week’s episode, get the scoop on 4 specials on tools plus a workshop to expand your online course business. (This episode is time-sensitive so listen early to make sure you don’t miss the deals!) Get the links in the full show notes at https://CourseCreatorsHQ.com/103
LINKS MENTIONED
Don’t forget the 100th Episode Drawing! The Grand Prize is a set of courses, training, and 1:1 coaching with me worth $3,231! Plus you can get more entries EVERY DAY between now and July 15, 2022. So make sure you visit https://CourseCreatorsHQ.com/giveaway and get entered. Then visit every day to get even more entries to win!
The Four Tools
-
Mini-Course Generator
https://coursecreatorshq.com/MiniCourseGenerator -
Group Collector
https://coursecreatorshq.com/FBGroupCollector -
Screen To Video for PCs Only
https://coursecreatorshq.com/PCScreenToVideo -
TidyCal
https://coursecreatorshq.com/tidycal
All the AppSumo Day Deals (KingSumo and Taskade are two other tools I mentioned):
https://coursecreatorshq.com/SumoDay2022
No Blank Screens Email Workshop!
Use These Fill-in-the-Blank Email Templates to Nurture Your Subscribers for only $47
https://coursecreatorshq.com/NoBlankScreens
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Use Lifetime deals strategically to build your online business!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this week’s Ask Julie episode, Sarahjane West Watson returns to discuss the success she’s had selling 4X her goal with her course launch – and the lessons she’s learned since her original appearance 18 months before!
Get the full episode notes at https://CourseCreatorsHQ.com/102
LINKS MENTIONED
Don’t forget the 100th Episode Drawing! The Grand Prize is a set of courses, training, and 1:1 coaching with me worth $3,231! Plus you can get more entries EVERY DAY between now and July 15, 2022. So make sure you visit https://CourseCreatorsHQ.com/giveaway and get entered. Then visit every day to get even more entries to win!
Get the FREE Pelvic Floor Guide from Sarahjane -
https://coursecreatorshq.com/SarahJane
Join her next Transform Your Core course - at a discounted price just for CourseCreatorsHQ listeners!
https://coursecreatorshq.com/TransformYourCore
Use Otter.ai to transcribe your podcast -
https://Otter.ai
Listen to the previous episodes with Sarahjane here -
E023: AskJulie: Where Should I Focus? (Part 1 of 2)
E024: AskJulie: How Do I Prioritize? (Part 2 of 2)
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
-
Running an online business with small kiddos is tough, but it definitely gets easier as they get older.
-
Starting a podcast can be a great way to connect with your audience – especially if are willing to be in it for the long haul.
-
Batch and scheduled processing are a great way to be more efficient!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, Julie Hood helps you answer the questions: What Should I Do Now? and What Should I Do Later? Get a behind-the-scenes peek into how she answered these questions.
Get the full episode notes at https://CourseCreatorsHQ.com/101
100TH EPISODE GIVEAWAY
Sign up for the prize drawing & invite your friends at https://CourseCreatorsHQ.com/giveaway
The Grand Prize is a set of courses, training, and 1:1 coaching with Julie worth $3,231! Visit every day to get even more entries!
LINKS MENTIONED
Wondering where to go next? Where should you focus? Apply for a “Kickstart Your Profits” Session ($500 value). Based on your answers, I'll point you toward the best next step for you: it might be a course, it might be a VIP Day with me, it might be my Course Profits Accelerator or something else! I’m offering the “Kickstart Your Profits” Sessions for free for a limited time. Apply Here
Use the Time Map template here.
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
-
Set aside at least a week or two as your What Now? What Later? Time.
-
Capture all the ideas in one place - a notebook or maybe the notes app on your phone.
-
Then grab your calendar and plan the big rocks:
-
When are your launches?
-
What has to get done?
-
What are big family events?
-
Look at your results and numbers to see what you should keep doing and what you should stop.
-
Review your Weekly Routine. Use the Time Map template here.
-
What does your regular weekly routine look like?
-
What do I want to start or stop on social media?
-
How can a VA help you with any of these pieces?
-
Keep that Idea List. Some of those really good ideas might not be for now, but they may be perfect later.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Join host Julie Hood for the 100th Episode of the CourseCreatorsHQ.com podcast! Let's celebrate with a giveaway and some behind-the-scenes lessons after 100 episodes.
Sign up for the prize drawing & invite your friends at https://CourseCreatorsHQ.com/giveaway
The Grand Prize is a set of courses, training, and 1:1 coaching with Julie worth $3,231!
9 Lessons for Online Course Creators No One Else Will Tell You!
- Podcasting is a Marathon not a Sprint.
- Best place to find listeners is where they are already listening.
- Have a plan for monetizing early on.
- Lots of incredible experts like to share their expertise about podcasting.
- Big Secret: Your Own Episodes are easier.
- It helps if you like to talk – a lot!
- Decent investment of time to get started.
- Easier to get started with a group. Shout out to my August 2020 podcast trailblazers!
- You get a level of connection and intimacy with your listeners that you won’t find anywhere else!
Big shout-out to our reviewers: Bree, Ashao, Allan, Nev, Neal, Artist MJ, FitFannyAdams, Rab550, Ace, Misha, KindSoul111, Unbending Wind, Sara, TickleWords, the original nice guy, Dr. Sarah, Joe, Kimberly, Victoria, Susan, Don, Uwe, Homeschool mom, Thomas, Fractallion, Erica, Doug, and Paul. You're the best! Thank you!
(I hope I didn't miss anyone, but please let me know if I missed your review!)
GIVEAWAY
Thank you for listening, and sign up for the prize drawing at https://CourseCreatorsHQ.com/giveaway
And check out the contributors:
Erica Ross-Krieger and her podcast, The Entrepreneur's Cafe
Kimberly Weitkamp and her podcast, More Conversations, Clients and Cash
CeAnne Jones of OrganizedDigitally.com
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares one equation you can use to build your online course business and grow, and stay away from overwhelm.
Get the full episode notes at https://CourseCreatorsHQ.com/99
LINKS MENTIONED
The Equation That Will Make You Better at Everything (Article by Brad Stulberg)
https://coursecreatorshq.com/BetterAtEverythingArticle
Peak Performance (Book)
https://coursecreatorshq.com/PeakPerformanceBook
Then be sure to catch episode 100 for the celebration and giveaway for 100 episodes!
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
What's the secret formula from author Brad Stulberg? It's Stress + Rest = Growth
"Insanity is doing the same thing over and over again and expecting different results."
~ often attributed to Albert Einstein (maybe even incorrectly!)
The challenge for you as a business owner is to find the right kinds of "stress" and balance it with enough "rest and recovery" time.
Stress periods make it easier to set priorities and make decisions. Rest periods are perfect for evaluating and planning.
Listen in to hear how Julie uses both Stress and Rest times to set priorities and make decisions on where to focus next.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, you’ll get 6 ideas from host Julie Hood on what to do AFTER the launch. There are some essential steps you should take to make sure your students have a good experience with you and you are ready for your next launch.
Catch the full show notes at https://CourseCreatorsHQ.com/98
LINKS MENTIONED
To set up a calendar event for your students:
- Eventable.com – free option for individual events
- AddEvent.com – paid option for recurring events
- Google Calendar – how to create and share
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
After your launch finishes, here are 6 steps to take (Listen to the full episode for the details!):
- Start delivering your content and coaching to your students.
- Next, ask yourself what worked well for your launch? What would you change?
- Check your stats & results.
- Follow up with JV partners.
- Another offer for the students who didn’t sign up?
- Get organized for your next launch.
Be sure to catch episodes 99 and 100 for the celebration and giveaway for 100 episodes!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood talks about what it takes to make your course into an irresistible offer to connect with your perfect students! Get the full show notes at https://CourseCreatorsHQ.com/97
LINKS MENTIONED
24 Hour Course Creator Daily program is only open for a couple more days – get the scoop here:
https://coursecreatorshq.com/DailyfromPodcast
Be sure to come join us for the Topic and Title Workshop on June 2, 2022!
https://coursecreatorshq.com/TTworkshop
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are a few ways to take your course and turning it into a full-blown, irresistible offer (listen to the full episode for more details and examples!):
- Think about what else your audience needs to move forward.
- Look at obstacles getting in their way and turn those into bonuses.
- Offer fast action bonuses.
- Look at the timing of opening and closing your course.
- The more direct access and time with you, then the more it costs.
- Payment plans can also be helpful to invite more people to the party.
- Focus on your uniqueness – how your program is different.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares the answers to eight of the course creation questions she was asked on a recent coaching call – and the answers that can help you create your online course!
Get the full show notes at https://CourseCreatorsHQ.com/95
LINKS MENTIONED
Be sure to come join us for the Topic and Title Challenge! Join us the week of May 23, 2022 for a week of FREE training with Julie – https://coursecreatorshq.com/PodcastTTC
You could WIN the 24 Hour Course Creator program when you do all the homework inside the challenge. Want to know more about the program? https://coursecreatorshq.com/DailyfromPodcast
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Here are the 8 questions we talked about...
- What is the "Sweet Spot" these days for video length?
- If that’s the ideal length, what should I do with long Zoom videos?
- How do I know exactly what lessons to put into each module?
- Do I need videos, workbooks, checklists? How do I know what to use?
- When are workbooks helpful?
- How I know when to do a course that drips the content?
- Can I use a previous live video from Instagram or Facebook and offer it as a mini-course?
- Should I create a mini course, or a full-blown course?
(Big thank you to my challenge participants who asked these questions.)
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Which project should you work on next? In this episode, use these 7 questions from host Julie Hood to see if now’s the time to create your first (or your next!) online course.
LINKS MENTIONED
Be sure to come join us for the Topic and Title Challenge starting May 23rd! Mark your calendar for a week of FREE training with Julie.
https://coursecreatorshq.com/PodcastTTC
You could WIN the 24 Hour Course Creator program when you do all the homework inside the challenge. Want to know more about the program?
https://coursecreatorshq.com/DailyfromPodcast
KEY TAKEAWAYS
Ask yourself these when considering a new project (or a new course!) -
1 - Am I excited about it?
2 - Where are you at in your business right now?
3 - How much time do I have right now?
4 - What's the opportunity cost of doing this right now and NOT doing something else?
5 - What's your brain saying to you?
6 - What does my gut/your intuition say?
7 - Still not sure? Get some momentum going!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Host Julie Hood shares 5 tips for creating online course titles that work to find your prospective students and get them intrigued in your course.
LINKS MENTIONED
Be sure to come join us for the Topic and Title Challenge starting May 23, 2022! Mark your calendar for a week of FREE training with Julie and sign up here:
https://coursecreatorshq.com/PodcastTTC
The next round of the 24 Hour Course Creator starts June 6, 2022. Get the scoop here:
http://24HourCourseCreator.com
Search the Trademark Databases:
United States and United Kingdom
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Your goal is to create curiosity and intrigue!
1 - Include WHO your course is for: "24 Hour Course Creator"
2 - Use Alliteration & Rhyming: "Topic and Title Challenge"
3 - Be Specific.
4 - Use Active, Dynamic Words with Numbers: “The Organized Writer: 30 Days to More Time, More Money & Less Frustration”
5 - Have a Promise: “How to Have an Incredible Memory: Learn Everything and Anything - Faster & Easier!”
Bonus Tip - Add a Subtitle.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, you’ll get the inside scoop on 5 mistakes host Julie Hood found from new and old creators lately… so you can avoid them!
LINKS MENTIONED
Be sure to come join us for the Topic and Title Challenge starting May 23rd! Mark your calendar for a week of FREE training with Julie and sign up here:
https://coursecreatorshq.com/PodcastTTC
Kajabi Special Starts May 5! Check out the 5/5/5 promo: 5 weeks of Kajabi, plus bite-sized daily 5-minute actions to build a business on Kajabi — all for just $5. The official link will be live on May 5th, use this one to get on my list and I’ll send you a reminder!
https://coursecreatorshq.com/Kajabi5
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Don’t make these 5 mistakes when creating your course:
- No text on your lessons
- Bad navigation for students
- Typos everywhere
- Too many different fonts and multiple colors
- Grouping multiple courses into one
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 13 secrets to create your online course more quickly. Plus listen to the end for a special behind-the-scenes discussion. View the full show notes and live links at https://CourseCreatorsHQ.com/92
LINKS MENTIONED IN THIS EPISODE
Get Julie’s help with your course with the 24 Hour Course Creator Daily program -
https://www.CourseCreatorsHQ.com/24live
Start Ugly book by
https://coursecreatorshq.com/start-ugly-book
Fiverr for outsourcing tasks –
https://www.CourseCreatorsHQ.com/fiverr
Spotify “Focus Music” playlist –
https://coursecreatorshq.com/SpotifyFocus
Pandora “Classical for Studying” station –
https://www.pandora.com/genre/classical-for-studying
Focus at Will music
https://www.FocusAtWill.com
KEY TAKEAWAYS FOR COURSE CREATORS
13 secrets to create your course more quickly!
1 – Outline thoroughly.
2 – Set up your computer folders ahead of time.
3 – Start ugly.
4 – Shorten your course.
5 – Batch your lessons.
6 – Hire out parts of the puzzle.
7 – Dump the video for the first round.
8 – Or if you do want video, simplify it.
9 – Create as you go.
10 – Keep the tech easy.
11 – Use music to help you focus when you are working.
12 – Eliminate something that you are currently doing to find more time.
13 – Schedule time to work on your calendar.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Let's talk money & some simple ideas to help you manage your finances more easily with host, Julie Hood.
Come check out the full show notes at https://CourseCreatorsHQ.com/91
LINKS MENTIONED
Check out Wave Accounting at https://coursecreatorshq.com/WaveAccounting
Get the Profit First book and resources at https://coursecreatorshq.com/ProfitFirst
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
- Understand your operating expenses.
- Consider your money reserves based on each phase of your course business (startup, breakeven, profit) including start-up capital. Starting an online business for free is a myth!
- Don't forget to set aside for taxes.
- Figure out your accounting system.
- Determine your tracking system for expenses and receipts.
- Check out the Profit First! book and resources by Mike Michalowicz for a new way to look at your money.
Main categories of expenses:
- Operations & Tools (course hosting, email hosting, social media tools)
- Costs of Selling (advertising, joint venture commissions, credit card fees)
- Outsourcing (what kind of help do you need? VA, Accounting, Legal, Customer Support, Tech Support, Graphic Design)
- Monthly Services (Internet, Cell Phone, Insurance)
- Learning/Coaching/Training
- Payroll
- Taxes
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, get the scoop from host Julie Hood on some of the most common email mistakes that are made by online course creators - so you can avoid them!
Come check out the full show notes at https://CourseCreatorsHQ.com/90
LINKS MENTIONED
Come join us for the Effortless Email for Online Course Creators workshop: https://CourseCreatorsHQ.com/EffortlessEmail
Listen to the episode about creating your Welcome Email Sequence: https://CourseCreatorsHQ.com/18
Shrink your images with TinyPNG: https://tinypng.com/
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Some of the biggest mistakes I see online course creators making:
1 Not sending emails or sending them inconsistently.
2 Not sending a welcome email.
3 Changing the FROM name and address.
4 Not training your audience to click a link.
5 Using photos that are too large.
6 Refusing to send out promotional emails. Only send for promotions you have vetted and approved!
7 Choosing terrible subject lines.
Good news is that all of these can be fixed!
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here:
https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood explains how she chose where to host her latest project... and why she bailed on Wordpress.
Come check out the full show notes at https://CourseCreatorsHQ.com/89
LINKS MENTIONED
- Mini-course on where to host your course: https://CourseCreatorsHQ.com/HostYourCourse
- Kajabi: https://coursecreatorshq.com/kajabi-offer
- Searchie: https://CourseCreatorsHQ.com/searchie
- Wordpress Managed Hosting: https://coursecreatorshq.com/WordpressManagedHosting
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
I don't believe in one-sized-fits-all solutions for where to host your course. It really depends on what you want your student experience to be, how much control you want over how your site works, and your budget.
Why I Love Wordpress
- Consistent pages
- Set up really well for SEO
- Flexibility – design it the way you want
- Plugins
- Gamification!
What Drives Me Nuts about Wordpress
- Constant, never-ending upgrades – themes and plugins, plus the server software (MySQL, PHP, Cpanel)
- So easily hacked and difficult/expensive to recover
Use Managed Hosting to help mitigate some of the risks.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood busts some of the myths around selling & marketing your online course... use her 5 secrets to brainstorm your course launch and how to find your perfect students.
Come check out the full show notes at https://CourseCreatorsHQ.com/88
LINKS MENTIONED
Curious about Course Profits Accelerator? Get the scoop here: https://CourseCreatorsHQ.com/cpa
The replay for the full version of this masterclass (this episode is a very condensed version). Listen in here
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Secret #1: It’s really, really good if someone else is selling a similar course, or if they are selling to the same audience as you!
Secret #2: Your course has to be something people can and will pay for. (Listen in for the nuances on this one!)
Secret #3: You probably won’t have a $10K launch the first time you launch.
Secret #4: For a higher priced course, two things - you’ll probably need some kind of group coaching or 1:1 & it might change how you sell the course!
Secret #5: Find Your Sweet Spot Among 3 Things: the Content You Create, the Way You Sell and How You Find Traffic.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, guest experts join Julie Hood to discuss the social audio landscape... Amazon AMP, LinkedIn Audio, Twitter Spaces, and Clubhouse. Which tool is the best for you, your audience and your students?
Come check out these notes at https://CourseCreatorsHQ.com/87
Here are the tools we discussed:
Amazon AMP with Jeff Stein (in beta)
LinkedIn Audio with Sandra Long (in beta)
Twitter Spaces with Deb Coman
Clubhouse with AshleyFern Lintner
Micro Audio Summits with Wendy Breakstone
(Also this room was hosted on Clubhouse on March 15, 2022 - so several of these tools may have expanded and changed since then.)
LINKS MENTIONED
To jump into Amazon AMP, go to this link and use the code LULLABYCLUB:
https://coursecreatorshq.com/AmazonAMP
Get Jeff Stein's resource on storytelling:
https://coursecreatorshq.com/JeffStorytelling
Check out Sandra Long's LinkedIn Audio Events User Guide:
https://coursecreatorshq.com/socialaudio1
Connect with Deb Coman for #SocialTrust advice with Twitter Spaces and Twitter Chat:
https://coursecreatorshq.com/socialaudio2
Follow AshleyFern to learn more about Clubhouse and Pinterest:
https://www.clubhouse.com/@ashleyfernpb
Take Wendy Breakstone's masterclass to use a Micro Audio Summit(TM) to build your email lists with an audio event:
https://coursecreatorshq.com/socialaudio6
Private Podcasting show tool:
https://helloaudio.fm/
To host your podcast:
https://Simplecast.com
(Interested in Kajabi? Here's the link to get a 30-day trial - instead of the normal 14-day trial plus $900 worth of bonuses:
https://CourseCreatorsHQ.com/kajabi )
For even more amazing rooms like this one, follow Julie Hood on Clubhouse:
https://CourseCreatorsHQ.com/JulieOnClubhouse
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
-
Social audio can be extremely high impact, but it's also high effort (you can't farm it out to an assistant).
-
Get your ROTI (return on time investment).
-
It's OK to have slow growth - to make sure you allow enough time to get traction.
-
Choose the platform that enhances your experience ~ and has your target audience!
-
Jump in as a participant first - and you can learn as you go.
-
If you can jump in at the beginning when a tool launches (and you like the tool!), you can sometimes get a bigger following early.
-
Get your name and your branding accounts on the tools... then see if you like it, both as a participant and as a host.
-
Then see if you can find your potential students on a tool, so you can learn from them, connect with them & research their needs.
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Use these 9 time-saving, automation ideas from host, Julie Hood, to save time every single month - and get more done in your online course business!
LINKS MENTIONED
Course Profits Accelerator – come join me for group coaching, implementation workshops, templates, and so much more. You won’t believe the price! Only open for a short period of time. http://CourseProfitsAccelerator.com
For social media automation:
Missing Lettr – for a year’s worth of posts in 25 minutes – https://CourseCreatorsHQ.com/missinglettr
Social Bee – for a recurring “bucket” of posts that are reused regularly – https://CourseCreatorsHQ.com/socialbee
Tailwind – for automating your posts on Pinterest – https://coursecreatorshq.com/tailwind
For calendar automation:
Calendly – to automatically setup and remind people of meetings with you.
- https://CourseCreatorsHQ.com/Calendly
TidyCal – similar to Calendly with a one-time fee.
- https://CourseCreatorsHQ.com/TidyCal
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
9 Things to Automate
1 – Your lead generation
2 – Student signups
3 - Autopay your expenses
4 – Grocery Delivery
5 – Digital Calendar + Alexa reminders
6 – Social media
7 – Templates for your emails
8 – Standard Operating Procedures
9 – Scheduling Tool for Meetings
RELATED PODCAST EPISODES
Podcast E018: Sell More Courses… With an Email Welcome Series That Works
Podcast E073: 6 Social Media Tools I Can’t Live Without
COME VISIT!
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this special episode, guest Heather Pearce Campbell points us in the right direction for the legal side of your online course business. Make sure you know some of the key education items she shares in this episode.
LINKS MENTIONED
Connect with Heather's Ask Me Anything Live Sessions at
https://coursecreatorshq.com/MondayCallWithHeather
Watch replays from Heather's previous sessions at
https://coursecreatorshq.com/HeatherPlaylist
Sign up for Heather's Free Legal Basics Bootcamp at
https://coursecreatorshq.com/heather-campbell
Check out Heather's legal bundles at
https://coursecreatorshq.com/HeatherBundles
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
1 - Make sure you have a compliant privacy policy.
2 - Handle privacy requirements for the information you gather from clients and students.
3 - The two parts of privacy: saying what you do and doing what you say.
4 - We are the data controller, but data processors help us process that information.
Three steps when the goal is clarity and transparency:
Step 1 - Have the right documentation.
Step 2 - Practices that support compliance with the law.
Step 3 - Achieve "Constructive notice and compliance"
Figuring out the legal side of your business is similar to how you figured out other areas of your business!
FTC watches out for consumers and are the watchdog. More info here.
If you are a health practitioner:
- If you are a licensed professional, understand any licensing rules that apply.
- In Florida, you cannot offer certain services.
- You may want two businesses: one for your license and a separate one for your educational business.
- You may need specific disclosures about education and not therapy or diagnosing people. (Use clear language in the right places.)
- Live coaching may create more risk as opposed to pre-recorded courses. (Listen in at the 23 minute 30 second mark for more info.)
When using photos, language (copy), etc.... if you have not created it yourself or paid someone to create or have the licensing in place, don't use it! Get and save your licenses.
"A big dose of personal ethics would fix a lot of these issues." ~ Heather Pearce Campbell
Don't just use photos from Google!
Make sure your contracts include language about licensing content.
You are also responsible for your affiliates and the content they use when promoting your courses.
This is all very do-able!
COME VISIT!
Sign up for Julie's free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
You finally get your online course finished, you launch and then, no one buys! Now what? In this episode, host Julie Hood shares 5 reasons why people might not be buying your online course.
LINKS MENTIONED
Come connect with Julie on Clubhouse rooms at
https://coursecreatorshq.com/JulieOnClubhouse
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
5 Key Reasons People Don’t Buy Your Online Course (listen to the full episode for the "fixes")
- You haven’t gotten in front of enough people!
- They don’t know you well enough YET – and they don’t YET BELIEVE you can help them.
- They don’t know what they’re getting and related to that – they don’t know what the RESULT will be.
- The timing isn’t right!
- Price.
COME VISIT!
Sign up for Julie's free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Ever considered offering a VIP Day? Where someone works with you for a one-day session to go deep on the transformation you provide. It's one of my favorite business models and this episode will share the scoop on what it takes to have a successful day and how to find VIP Day clients with guest expert, Jordan Gill of Done In a Day™.
Ever considered offering a VIP Day? Where someone works with you for a one-day session to go deep on the transformation you provide. It's one of my favorite business models and this episode will share the scoop on what it takes to have a successful day and how to find VIP Day clients with guest expert, Jordan Gill of Done In a Day™.
LINKS MENTIONED
Sign up for the Done In a Day virtual conference at https://CourseCreatorsHQ.com/DoneInADay.
Get Jordan's free Roadmap - the 9 Crucial Steps to Create Your VIP Day and 3 Major Mistakes at https://coursecreatorshq.com/VIPDayRoadmap
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
VIP Day clients are unique: they are very focused on taking action and are time-driven (so they value their time more than money). Think of the people who pay for the FastPass at Disney!
To have a terrific VIP day:
- Pre-Work is essential to a successful day.
- Prepare your assets ahead of time.
- Create an agenda.
- Incorporate breaks - and you don't have to be one-on-one the whole time.
- Use planned activities to break out the day.
Try out online first and then consider a live event/in-person.
To find students (relationship and connection-based marketing):
- Affiliate partners/referral partners
- Guest podcasting
- Collaboration Tour (speak in someone else's mastermind)
RELATED LINKS
Check out Julie's VIP Day at https://CourseCreatorsHQ.com/VIPDay
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Did you watch the Super Bowl? If not, don't worry! Host Julie Hood has you covered! She recorded her 14 lessons on selling your online course like the Super Bowl commercials.
LINKS MENTIONED
Watch many of the Super Bowl commercials here - https://coursecreatorshq.com/WatchSuperBowl56
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
14 Lessons on Selling Your Online Course Like the Super Bowl Commercials:
- Tease your email and social audience by previewing what you’ve got coming
- Know your audience
- Tell stories
- Repeat your messaging
- Use emotions and talk benefits NOT features.
- One person can be your best (or worst!) marketing arm
- Be quick about it!
- Use partners to cross promote.
- Time your promotions.
- Call to Action.
- Make sure you have the disclaimers!
- Agitate the problem and present your solution!
- Follow the trends.
- Create intrigue.
Don't miss next week's episode... all about a new revenue stream that got my highest ROI in 2021! That will be episode 83.
COME VISIT!
Is Your Idea Any Good?
Get this free course Is My Course Idea Any Good? at https://www.coursecreatorshq.com/idea
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In today's episode, let's answer the question, Where should I be sharing my message to find my perfect students? Should it be written, audio or video? Then we also dig into what platforms you can use depending on which format you like the best.
LINKS MENTIONED
Sign up for my email list and get this free course Is My Course Idea Any Good? here.
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
So if you love to write, there are some better platforms for you…
- Setting up a blog
- Creating posts on Medium.com
- Facebook long-form content
- Tweets on twitter and Twitter Chats
If you love to speak… if you’re a talker like me, then there are some other platforms that are fantastic for you….
- Podcast
- Social audio – Clubhouse, LinkedIn Audio, Twitter Spaces
If you love video, there is another set of amazing platforms for you to explore…
- YouTube
- Facebook Live
- Instagram Live
- Video podcasting
Listen in to the full episode to hear the advantages and disadvantages for each of them!
COME VISIT!
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this replay of a favorite episode, host Julie Hood shares what she has done as a "recovering perfectionist" to get past the perfection monster and get stuff done anyway!
LINKS MENTIONED
Mark your calendars to join us for the next 24 Hour Course Creator Daily session with group coaching to help you get your first (or your next!) course finished in just 24 hours (plus get going on your marketing and sales). You get to work with me personally for 5 months! Find out more here.
Start Ugly book by Chris Krimitsos
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
7 Ways to Battle the Perfection Monster
- Set a deadline.
- Step back and evaluate – is it bad, good, or good enough? Notice I didn’t say “perfect”. Things are never perfect.
- Get some outside feedback.
- Remember that “money loves speed.”
- Consider the end goal.
- Hire it out.
- Start Ugly book.
Be sure to listen in for the story about what it finally took to shift Julie away from thinking everything had to be perfect.
COME VISIT!
Do you struggle with perfection too? Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In today's episode, host Julie Hood shares some secrets to finding the WHO that your course is designed to help. She walks you through her journey to find her perfect "WHO" and some of the challenges and pitfalls she faced along the way.
LINKS MENTIONED IN THIS EPISODE
Be sure to sign up for the FREE Topic and Title Challenge at http://TopicAndTitleChallenge.com
Want help creating your course? Join us for the 24 Hour Course Creator Daily group coaching program at https://CourseCreatorsHQ.com/24Live
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
You may not know your WHO right away. You just have to pick one and try it out.
Your WHO can be:
- Someone like you
- People who you help from your job
- Someone you have worked with in the past and helped
When you have found your audience, you:
- Are excited to help them
- Speak their language
- May just need to try it out!
When you have the wrong WHO:
- You aren't excited about working with them
- You are not getting ANY traction
- You don't know where to find them
- You aren't getting any results!
Also as Brooke Castillo said... You MARKET to your person, but that doesn't mean you only SELL to that person.
Remember...
"Transformation doesn't happen unless you're willing: It's your choice." ~ Oprah
Do you need to transform your WHO to grow your online course business?
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares how she used Google docs to create a recent online course... and the secrets that made it work so well.
LINKS MENTIONED IN THIS EPISODE
Be sure to sign up for the FREE Topic and Title Challenge at http://TopicAndTitleChallenge.com
Want help creating your course? Join us for the 24 Hour Course Creator Daily program at https://CourseCreatorsHQ.com/24Live
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Don't let the technology get in your way! Even a course with just Google Docs can sell.
Make sure your course title talks about WHO you want to work and the RESULT they will get.
Find a way for potential students to get to know you and your teaching style.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Did you play with Legos as a child? In this episode, host Julie Hood shares the ways that playing with Legos is similar to creating a course... and how they taught you some incredible lessons that apply when you create an online course.
LINKS MENTIONED IN THIS EPISODE
Be sure to sign up for the FREE Topic and Title Challenge at http://TopicAndTitleChallenge.com
Want help creating your course? Join us for the 24 Hour Course Creator Daily program at https://CourseCreatorsHQ.com/24Live
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Playing with Legos teaches you 8 key skills for creating a course:
1. Patience and Perseverance
-
With the right tools, you can create amazing things (and online courses)!
-
It's faster and easier with help and instructions.
-
To FINISH (and how to cope with frustration!)
-
Even with similar blocks (online tools), we can create completely different projects and courses.
-
There are lots of details. If you're not good at details, get some help.
-
Sometimes you have to be imaginative (and use lateral thinking) to find the right answer.
-
Be creative, experiment, and nothing is a failure... everything teaches you more about what to try next.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 10 questions to help you plan and get organized for the new year. This episode is a replay of a masterclass she hosted with ideas on planning for the year.
LINKS MENTIONED IN THIS EPISODE
Get the workbook for the masterclass at https://CourseCreatorsHQ.com/2022WB
Make a copy of the Goals sheet at https://CourseCreatorsHQ.com/Goals
Then be sure to sign up for the FREE Topic and Title Challenge at http://TopicAndTitleChallenge.com
Want help creating your course? Join us for the 24 Hour Course Creator Daily program at https://CourseCreatorsHQ.com/24Live
Have a course and want help marketing it? Join the Course Profits Accelerator program.
Get the special pricing athttp://CourseProfitsAccelerator.com
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Set aside a few minutes with your favorite coffee or tea to answer the 10 questions and plan your year!
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
How well will your course sell? There are 10 Profit Levers that will affect whether or not someone buys your course... and in this episode host Julie Hood shares the first 5 profit levers to help you get organized for the new year.
LINKS MENTIONED IN THIS EPISODE
Special Offer - Join the Course Profits Accelerator program through June 30, 2022!
Get the special pricing at http://CourseProfitsAccelerator.com
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
What are the first 5 Profit Levers?
- COURSE with one result
- Knowing WHO is the perfect person for your course
- Creating an incredible OFFER
- A persuasive SALES PAGE
- Design a LAUNCH PLAN that keeps you organized
(Get the other 5 levers in CourseProfitsAccelerator.com)
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Host Julie Hood recaps the highs of 2021 for CourseCreatorsHQ.com and the online course industry.
LINKS MENTIONED IN THIS EPISODE
Come join us for the next FREE 5-Day Topic and Title Challenge at http://TopicAndTitleChallenge.com)
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
- Hosted a 5-Day Challenge
- Hired a business coach
- Hosted VIP Days
- Jumped into Clubhouse
- Expanded the podcast from 16 episodes to 73
- Created a bunch of new courses: Sales Page Creation Secrets, Effortless Email Marketing for Course Creators, Joint Ventures for Course Creators, Course Profits Accelerator, and Ultimate Course Launch Handbook
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
LINKS MENTIONED IN THIS EPISODE
Missing Lettr - for a year's worth of posts in 25 minutes - https://CourseCreatorsHQ.com/missinglettr
Snappa - for graphics creation (simiar to Canva) - https://CourseCreatorsHQ.com/snappa
Social Bee - for a recurring "bucket" of posts that are reused regularly - https://CourseCreatorsHQ.com/socialbee
Tailwind - for automating your posts on Pinterest - https://coursecreatorshq.com/tailwind
Pretty Links - for tracking which links are clicked. Only for Wordpress users. - https://CourseCreatorsHQ.com/prettylinks
For more info and other tools, listen to episode 55: Tracking – The Secret Sauce of Course Creators
Trello - for communicating with your team and tracking your projects - https//CourseCreatorsHQ.com/trello
AppSumo - for finding lifetime deals on tools - https://coursecreatorshq.com/appsumo
GoodPods - Let’s talk about what tools you are using on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Use the best tools you can afford to save you time, keep you organized and help you produce more content to reach your potential students.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Host Julie Hood shares some clues from a favorite online expert, Brooke Castillo, on how she used a mini-course to let her potential students experience what it's like to work with her. The second part of this episode talks about 3 key mindset beliefs to help you be more successful.
LINKS MENTIONED IN THIS EPISODE
The Life Coach School website – https://TheLifeCoachSchool.com
The Life Coach School Podcast – https://TheLifeCoachSchool.com/podcast
What’s Possible Bonus Episodes –
https://coursecreatorshq.com/WhatsPossiblePodcast
The Model video - https://youtu.be/gnWfkWaNQuA
Self-Coaching 101 book - https://amzn.to/3392tT5
The What’s Possible Coach Week archive is included in the membership to Self-Coaching Scholars - https://thelifecoachschool.com/join/
Episode 28 with Erica Ross-Krieger –
How Mindset Stops Your Success with Erica Ross-Krieger - https://coursecreatorshq.com/28
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Clues to Build Your Online Course Business:
- How will you communicate regularly to build your following?
- Where can you build your own framework?
- How can you use a trial of some kind to let people know what it’s like to work with you? Maybe this is a mini-course, maybe it’s a 5-day challenge, or something else.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
GoodPods
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first)
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, take a mini-course on the importance of color to sell more online courses. Host Julie Hood shares secrets to the emotions behind colors and how you should use it for your course and your brand.
LINKS MENTIONED IN THIS EPISODE
Check out CourseProfitsAccelerator.com to work with Julie on selling your course for the next six months. The special founding member pricing ends on December 5, 2021!
Color Emotion Guide
https://coursecreatorshq.com/ColorEmotionGuide
The Psychology of Color Infographic
https://coursecreatorshq.com/PsychologyOfColor
To experiment with color schemes:
https://Coolors.Co
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
- Colors create strong emotional reactions.
- You want your color choices to match the result promised by your course… NOT your personal color favorites.
- Visit the links in the show notes to see more about the different attributes of each color.
- Create a color palette with two main colors and an accent color to use for your calls to action and buttons.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, you'll hear about what should be on the "punchlist" before you launch your course. Use this checklist to prepare ahead of time.
LINKS MENTIONED FOR COURSE CREATORS
(Visit https://CourseCreatorsHQ.com/70 for live links)
Join us for Course Profits Accelerator... to plan your launch and accelerate the profits for your course!
Get the Black Friday/Cyber Monday special pricing at https://CourseProfitsAccelerator.com.
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
What should be on your punchlist?
1 – Create a launch plan.
2 – Test, Test, Test.
3 – Build Your Email List.
4 – Create a Sales Page that Grabs Your Perfect Student.
5 – Find Joint Venture Partners.
6 – Get feedback from a coach or your mastermind members.
7 – Work on your mindset.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares secrets to creating lead magnets that rock... what to do so you can build your email list and reach your students.
LINKS MENTIONED IN THIS EPISODE
Get on Julie's email list with Is Your Course Idea Any Good? Get the FREE training at
https://www.CourseCreatorsHQ.com/idea
Here are some more episodes to help you with your lead magnets:
-
Understand Your Customer Journey – Episode 61
-
Funnels 101 - Episode 39
-
Landing Pages - Episode 15
Need some ideas for your lead magnets? Get 10 free credits to use for PLR athttps://CourseCreatorsHQ.com/plr
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
5 Rules for Lead Magnets that Rock
Rule #1 – Your Lead Magnet Needs to Be Easily and Quickly Used and Consumed
Rule #2 – Your Lead Magnet Needs a Title that Intrigues
Rule #3 – Your Lead Magnet Has to Solve ONE Problem
Rule #4 – Your Lead Magnets Can (and Should) Be Different Types
Rule #5 – You Need Lots of Lead Magnets
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Here’s how to avoid some of the most common mistakes that new course creators make when trying to create their first online course. Listen in to make sure you avoid them!
LINKS MENTIONED IN THIS EPISODE
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Want unlimited graphics projects? Fill out the application at https://www.CourseCreatorsHQ.com/kapa
Can’t decide whether you should use Kajabi, Teachable, Thinkific or even Wordpress? Get the FREE workbook and training at https://www.CourseCreatorsHQ.com/host
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Six of the most common mistakes I see course creators making. Let’s recap:
1 – Don’t be Dug the Dog and get distracted. Stay focused!
2 – Don’t be a squirrel and finish before you jump to the next project.
3 – Don’t work with more than one expert at a time.
4 – Don’t put everything you know into your course.
5 – Don’t get stuck in the messy middle and
6 – Don’t try to do it all yourself!
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Guest Kimberly Weitkamp of The Audience Converter talks about how to write to sell more courses. She shares her secrets to writing conversationally to resonate with your audience.
Get all the links in the show notes at https://CourseCreatorsHQ.com/67
LINKS MENTIONED
Save your spot for Kim's FREE Masterclass, Swipe Copy Secrets: How to Avoid Top Copy Mistakes that are Killing Conversions, Cashflow and Client Retention - https://CourseCreatorsHQ.com/Kim
Listen to Kim's podcast, The Audience Converter - https://coursecreatorshq.com/KimsPodcast
KEY TAKEAWAYS
- Start at end.
- What is the call to action? What is the next step?
- The goal of your phrasing is to guide them.
- A "conversion" is not always just a "sale." It's just getting them to take action.
- Who are you talking with (your audience) and what journey do they need to go to take action.
- Don't start with a blank page (pull up something you've written in the past).
- Start with the details about the course - and then go back to the problem you are helping people solve.
- Don't try to write the headline first.
- Use standard formatting and structure (but don't use other people's words and marketing!)
- Write conversationally to get your reader to keep nodding their head and saying, "Yes, that's me."
- Use Otter.AI to transcribe your speaking and talk about your course.
- Remember who are you talking to, what is their problem, and what's in it for them?
- When you have multiple audiences, write to ONE person (and imagine you are having a one-to-one conversation).
- Your targeting is like a bulls eye: you just need to get close (like the concentric circles on a target).
- Niching is identifying the best people who are ready for you.
- Record yourself talking and use it as your starting point!
- People will want to work with you so make sure your marketing reflects you!
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Host Julie Hood discussed one of the epic online battles.... online courses vs. coaching. Which is better and why? Which should you be doing to build your online business?
LINKS MENTIONED
Get the scoop on Kajabi and my $850 worth of free bonuses that I give away when you sign up with me for a 30-day trial (usually you only get 14 days)!
https://CourseCreatorsHQ.com/kajabi
KEY TAKEAWAYS
The pros and cons of coaching vs. online courses.
5 Questions and Steps if you want to convert your coaching into an online course.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 5 secrets to create partnerships that will grow your online course business for the long term... and what to think about along the way.
KEY TAKEAWAYS
5 Secrets for a Joint Venture Program That Works
1 – Start early.
2 – Remember you are in it for the long haul.
3 – Get organized!
4 – Use your customer’s journey to find the best partners.
5 – Make sure it’s a win-win for both of you.
LINKS MENTIONED
Joint Venture Secrets for Course Creators - The Secret Sauce to Use Other People's Lists to Find Your Perfect Student
https://coursecreatorshq.com/JointVentureSecrets
What is a joint venture and how do I find partners? Check out episode 35:
https://CourseCreatorsHQ.com/35
What is the customer journey map? Listen to episode 61:
https://CourseCreatorsHQ.com/61
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In today's episode, host Julie Hood shares some ideas if you wake up and you're not motivated to work on your business today.
First, please, please get medical assistance if you are feeling depressed. Depression is a medical condition and the best thing you can do is get help from your doctor (here’s a link to symptoms).
This episode isn’t meant as medical advice… these are just a few of the ideas I’ve gathered through the years when I’m having a bad day and want to shift out of it.
KEY TAKEAWAYS
“We don’t want to think happy thoughts all the time because we live in a world that has a 50-50 experience provided for us.” ~ Brooke Castillo
- Eat something healthy.
- Write and write and write (in a black notebook!)
- Stop trying to figure out why you feel this way today.
- Clear the decks… what is the bare minimum you need to do?
- Do something for yourself (self-care).
- Listen to what you’re thinking about.
- Get exercise (especially a short walk outside).
- Go to bed early.
- Make future plans.
- Check with doctor on vitamins, minerals, etc.
- Call a friend.
- Have a good cry.
- Do something for someone else.
- Get near water.
- Change your routine.
- Watch funny videos or TV shows.
- Remember who you are helping… get back to your mission.
I hope one of these ideas helps you feel better!
LINKS MENTIONED
The Life Coach School Podcast with Brooke Castillo
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares some secrets to working with outsourcers and virtual assistants. She talks techniques and tools to make your life a lot easier and set yourself up for success.
LINKS MENTIONED
Sign up for the course: Is My Course Idea Any Good? here.
KEY TAKEAWAYS
5 Secrets to Get Yourself Ready
- Get yourself ready!
- Just accept: It IS going to take longer to have someone else do the work.
- Plan ahead - way ahead!
- Determine your communication style for your team.
- What tool(s) will you use to track your projects? Here are a couple commonly used tools (Trello, Asana, Dubsado)
What kind of help do you need?
- An expert who already knows what to do.
- Someone you are going to train - in your methodology.
What kind of work will they be doing?
- One-time setup (outsource this when it will take you hours and hours to learn something you'll only have to do once).
- Repetitive projects (this can be the best place to outsource).
Set up SOPs (Standard Operating Procedures) to document your process and hand off to your helpers.
Be sure to check out the legal rules, payroll taxes and rules for hiring contractors.
Get some help - a great place to start is with graphic design!
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Happy International Podcast Day! In this special episode, Julie Hood invites five of her favorite podcasting gurus to share their secrets and answer questions… all about podcasting for online course creators.
Join Melanie Benson, Adam Schaeuble, Doug Sandler, Alex Sanfilippo and Travis Brown to discover the secrets to podcasting.
If you have ever thought about creating a podcast… or just want to improve your podcast, there are so many incredible ideas (and links) in this episode!
LINKS MENTIONED
Be sure to follow and subscribe to the podcasts from today's gurus and get their free gifts!
Melanie Benson - Amplify Your Success Podcast
Get her free gift “How to Become a Highly Paid Authority” at AuthorityAmplifier.com.
Adam Schaeuble - Podcasting Business School AND Podcast Launch Tips Podcasts
Connect with Adam for the PodcastingBusiness.School.
Doug Sandler - Nice Guys on Business Podcast
Get his free Podcast Toolkit here.
Travis Brown - Podcast Builder Club Podcast
Grab your free PodDeck cards here.
Alex Sanfilippo - Creating a Brand Podcast
Get free advice from Alex in his Creating a Brand Inner Circle here.
Find the perfect guests at PodMatch.com and help developing and PodcastSOP.com.
KEY TAKEAWAYS
- Podcasting is a phenomenal way to build your authority and influence. (Melanie Benson)
- Start with the person you want to impact and create the show they want to listen to. (Adam Schaeuble)
- In addition to your online course, there are several other ways to make money from your podcast - without having to find sponsors. (Doug Sandler)
- Avoid podfade by reducing your output, take a break, reuse content and be authentic, transparent and vulnerable. (Travis Brown).
- New podcasters should have a narrow focus for your show and podcasters are serving the world. (Alex Sanfillippo)
And way too many more to list them all! You'll just have to listen to the full episode. 😉
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood explains how to create and use a map of your customer's journey to find and support your perfect student. She also shares two bonus ways to get in front of your potential student and stand out as the expert they need.
LINKS MENTIONED
Learn more at the Stand Out Online Summit starting on September 29, 2021. Julie will be a featured speaker. Save your free ticket here.
Interested in a VIP Day with Julie? Message her on Facebook or Instagram here.
Got a burning question you'd like to have answered? Go to AskJulieHood.com to leave your audio questions.
KEY TAKEAWAYS
Use a map of your Customer's Journey to find the best places where your potential students are hanging out online... determine their questions and put yourself in front of them. You can also use Giveaways and Summits to stand out and be the expert they are looking for.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 10 key ways to not be boring! After two terrible experiences this past week, she shares how you can make your presentations more interesting to your students and listeners. Every course creator needs to use these 10 ideas to improve the way they teach!
LINKS MENTIONED
Interested in a VIP Day with Julie? Message her on Facebook or Instagram here.
Got a burning question you'd like to have answered? Go to AskJulieHood.com to leave your audio questions.
RELATED EPISODE
Episode 42: The Power of Design for Your Online Course Slides and Workbooks with Emily Hall
KEY TAKEAWAYS
10 Ways to Not Be Boring!
- Speak to content in the first 15 minutes!
- Vary the tone of your voice
- Give an overview
- Speak in sound bites
- Use one point and one image per slide
- What can you cut?
- Eliminate content where listeners would respond, "Well I would hope so!"
- Do NOT read paragraphs off your slides
- Consider the level of detail: high-level of specific detail
- Don't just run through testimonial results. Present them as case studies.
BONUS: Be Funny!
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares exactly what a sales page (or sales letter) is and how a course creator should use it. She also shares the 5 biggest mistakes she sees course creators making when they are trying to sell their online course.
LINKS MENTIONED
If you enjoyed this episode, you'll love the full course on sales letters. For a few more days, you can jump in at HALF PRICE and get all the templates, worksheets and fill-in-the-blank pages you need to create your best sales letter for only $97. Get all the details here.
RELATED EPISODE
Episode 015: Landing Page Design for Course Creators
KEY TAKEAWAYS
Here are two examples for you to compare a sales page and a shopping cart page from a company called Centerpointe which sells courses and meditations to improve peoples' lives. They have a product called "Youthful Mind":
- Sales Page
- Shopping Cart Page
The Biggest Mistakes Course Creators Make:
- Not spending enough time on their headline.
- Focusing on the content (also known as the features) and not enough on the benefits.
- Not breaking up the text enough.
- Not enough Buy buttons.
- Not enough "transitions" to keep people reading.
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood gives her perspective on how Clubhouse has evolved over the past six months… and how online course creators should be using it.
LINKS MENTIONED
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Learn more about how to use Clubhouse using the Creator Commons here.
This new tool called Backstage is currently in beta to record a Clubhouse room (but only if you tell everyone and include the red record icon in your room title).
Message Julie on Facebook or Instagram for more details on a VIP Day to find your roadmap to marketing your course.
RELATED EPISODE
Episode 030: 6 Reasons Clubhouse Is Perfect for Course Creators
KEY TAKEAWAYS
Clubhouse now averages over 700,000 rooms each day... as a course creator, you should be there too.
You can join as a listener (to hear more from your audience) or as a moderator (to host rooms and clubs). Use Clubhouse to build your reputation, your credibility, your authority and most of all, your audience's belief that you are the one to solve their problems.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
This episode discusses one of the hidden problems of course creation: getting your students to actually finish your course! Host Julie Hood shares 8 ways to you can help your students get all the way through your course.
LINKS MENTIONED
Get the free training, Is My Course Idea Any Good? when you sign up here (and you’ll get my weekly educational emails).
Do you have a question about creating or marketing your online course? To get free coaching from Julie and be included in a future episode of the podcast, leave your audio question at AskJulieHood.com.
KEY TAKEAWAYS
Here are 8 things that impact whether or not your student finishes your course:
-
The instructor - are they concise or are they wordy and disorganized?
-
How big is the pain for the student?
-
Is there a community around your course so the students are working together?
-
Can you add gamification?
-
Remember... you can lead a horse to water...
-
Create a schedule and have your students commit to time on their calendars.
-
Use cheat sheets and templates to make completing the course easier.
-
Use your pricing to attract clients who are serious!
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Join us to celebrate one year of the Course Creators HQ podcast with Julie Hood! Thank you for listening this past year, and let’s talk about whether you should create a podcast to promote and sell your course.
LINKS MENTIONED
Considering Kajabi for your course hosting and for your podcast hosting? Be sure to get my bonuses when you sign up through my link. Get my 5 Secret Strategies to Success with Kajabi here.
To get free coaching from Julie and be included in a future episode of the podcast, leave your audio question at AskJulieHood.com.
To listen into Adam Schaeuble’s podcast, check out the Podcasting Business School or visit his website at PodcastingBusiness.SCHOOL
Get the free training, Is My Course Idea Any Good? when you sign up here (and you’ll get my weekly educational emails).
KEY TAKEAWAYS
Podcasting is an amazing way to connect with your potential students. It's a long game (and not a quick home run) and does require some commitment of your marketing time. If you like to talk, podcasting can be an outstanding way to build your relationship with your audience.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares one of the most important ways to track your success… this is the secret sauce of many of the top course creators so you can start today with your own tracking project.
LINKS MENTIONED
Want to get your question answered on a future episode of the podcast? Leave your short audio question at AskJulieHood.com.
The three tools for tracking:
- Pretty Links Plugin for Wordpress
- Rebrandly
- ClickMagick
Use this spreadsheet to help you record your numbers.
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)
KEY TAKEAWAYS
What should you be tracking?
Email:
- Number of subscribers
- Open rates
- Click rates
- Advanced: how many buyers you get from an email
Tool for this is your email newsletter program.
Social media:
- Engagement
- Clicks
Tool for this is the Insights/Analytics on the different social media tools
For your course:
- Number of visitors to your sales page
- How many sales you make
Tool is hopefully your course hosting software.
Affiliate program:
- Clicks from your affiliates
- Sales from your affiliates
- Payments needed and payments made
Tool is whatever program you are using to manage your affiliate program.
Podcast:
- Downloads an episode gets
- Unique listeners
- Downloads per episode
My software hosting tool – Simplecast – tracks all this for me.
Links:
- How many clicks a link gets
- What actions are taken
This is a big project to set this all up so just start with a small piece and get going with one of the link tracking tools. It will evolve and build over time.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood helps you connect with your potential students… she has 9 ways you can connect, reach and share more so that your students believe you are the teacher for them. Pick one and two to build your online course business today.
LINKS MENTIONED
Get the free training, Is My Course Idea Any Good? when you sign up here (and you’ll get my weekly educational emails).
Ready to jump into Clubhouse?
Get this free guide to help you: Crushing It With Clubhouse Guide. Get Your Guide Here
KEY TAKEAWAYS
9 Ways Course Creators Can Build Belief with Potential Students
- Send weekly educational emails
- Create a podcast
- Post testimonials & case studies
- Get referrals and word-of-mouth mentions
- Host and co-moderate rooms on Clubhouse
- Host Facebook Lives
- Host a challenge
- Use direct messages
- Post on social media
Remember the goal: give your students easy ways to get to know you.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares some of her biggest pet peeves (rants) and some of her most exciting things (raves) about course creation and marketing.
LINKS MENTIONED
Find out more about the Kajabi Special of 90 days for $99:
- This is the link to get all the details and find out about Julie’s irresistible offer and bonuses.
- This is the link to sign up at Kajabi (then make sure you message her so she can get you the bonuses).
Check out the photos of Julie’s kids playing volleyball here.
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)
KEY TAKEAWAYS
“You don’t need to be amazing to start, but you need to start to be amazing.” ~ Toyota
“Work the way we want to.” ~ Slack
“Start Your Impossible.” ~ Toyota
COME VISIT!
Sign up for my free course Is My Course Idea Any Good? here.
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares 6 pieces of the puzzle for email marketing… because the most successful online course marketers use this marketing channel really well.
In fact, a 2019 study from the Direct Marketing Association shared that for every dollar invested in email marketing, marketers see a result of 42 pounds (which converts into $57 US Dollars)! So let’s talk about email marketing…
LINKS MENTIONED
Check out the show notes at CourseCreatorsHQ.com/52
Be sure to catch the July 2021 Kajabi special pricing… get 3 months for only $99 (that’s just $33 a month) & get Julie’s bonuses to get your course business up and running!
This includes the Effortless Email marketing workshop.
What are the bonuses?
- A one-on-one coaching call with me to discuss your business ($150 value)
- 6 Steps to Build Your Perfect Mini-Course ($97 value)
- 90 days of workshops with me for free:
- July, 2021 – Effortless Email Marketing for Course Creators: What to Send, How to Send It and Secrets for Making It Work ($197 value)
- August, 2021 – Sales Page Creation Secrets for Course Creators: How to Create and Design a Page That Wows Your Students ($197 value)
- September, 2021 – Joint Ventures for Course Creators: The Secret Sauce to Use Other People’s Lists to Find Your Perfect Students ($197 value)
Sign up here for Kajabi and then get on the list here for the bonuses from Julie!
Want to know more? Watch the replay here.
KEY TAKEAWAYS
The 6 Cs of Email Marketing for Course Creators:
- Content
- Click!
- CRM
- Conversions
- Connection
- Courses
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares her 14 favorite tools for creating your online course (and videos) and then marketing it. Bookmark this list because you’ll come back to it over and over again.
Be sure to catch the July 2021 Kajabi special pricing… get 3 months for only $99 (that’s just $33 a month) & get Julie’s bonuses to get your course business up and running!
What are the bonuses?
- A one-on-one coaching call with me to discuss your business ($150 value)
- 6 Steps to Build Your Perfect Mini-Course ($97 value)
- 90 days of workshops with me for free:
- July, 2021 – Effortless Email Marketing for Course Creators: What to Send, How to Send It and Secrets for Making It Work ($197 value)
- August, 2021 – Sales Page Creation Secrets for Course Creators: How to Create and Design a Page That Wows Your Students ($197 value)
- September, 2021 – Joint Ventures for Course Creators: The Secret Sauce to Use Other People’s Lists to Find Your Perfect Students ($197 value)
Sign up here for Kajabi and then get on the list here for the bonuses from Julie!
Creating Your Course
- To host your course:
- Kajabi – Julie’s favorite all-in-one and student experience.
- Or Thinkific – if you’re on a tight budget and need to get started with one course for free.
- To record and edit videos:
- Mac: Screenflow
- PC: Camtasia
- Both: Adobe Creative Cloud
- Both: Movavi Video Suite
- Both: Zoom (for recording only)
- Google Docs and Google Slides
- Ring Light to improve your videos
- Envato Elements for presentation templates
- Funnel Gorgeous for slide decks and presentation templates
- Microphone
- Irig (for recording from your phone)
- ATR 2100 USB (for recording from your computer
Marketing Your Course
- ConvertKit for an email newsletter
- Audacity for audio editing
- MissingLettr for a year’s worth of social media posts
- Social Bee for recurring social media posts
- Snappa for creating graphics (yes, instead of Canva!)
- For tracking links:
- Use Pretty Links Lite for WordPress sites
- Use Rebrandly to set up your own link tracker
- For a project management tool, consider Trello
In this episode, you’ll learn 9 questions to ask before you pick your online course hosting platform. This is one of those things you want to get right from the beginning. Changing later could create a huge headache… not only for you, but also for any students who are halfway through your course. Should you use Kajabi, Thinkific, Teachable, Wordpress or something else? This episode will help you decide!
LINKS MENTIONED
Get the scoop on Kajabi and the free bonuses I give away when you sign up using my partner link. Go here and get on the list.
Really on a super tight budget? Then check out Thinkific's option to sign up to host one course for free (as of July, 2021. It may change in the future.).
Considering Wordpress? Make sure you get Wordpress managed hosting with really good support. Here's the host that I have used for years - LiquidWeb. Their phone support is amazing!
KEY TAKEAWAYS
Ask yourself these 9 questions when you are picking a course host:
- Does it host your video?
- Does the tool work with your email software?
- Does the tool have an affiliate program?
- What is your break-even point?
- What is the student experience?
- What kind of support?
- Is there a trial period (or even a free period)?
- What ongoing maintenance is needed?
- What other features does the tool have (or do I need)?
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares the secrets to pricing your online course… including her ideas on what it takes to have a high-priced course.
LINKS MENTIONED
Want to know more about Russell Brunson's Value Ladder and creating an Irresistible Offer? Get his Dot Com Secrets book & sign up for the next One Funnel Away challenge.
Find Alma Bradford on Clubhouse at @almajbradford.
KEY TAKEAWAYS
- You must be 100 percent comfortable with your price.
- Consider starting low & raising your prices with each launch.
- Determine what price you need to make a living.
- Higher priced courses may need a different sales process.
- Plan your sequence of prices (this is your value ladder).
- Make your offer irresistible, add personalized advice & get results so you can have a higher price.
- Play with your pricing. It's your decision!
COMING SOON
An amazing special on July 8, 2021 on one of my favorite tools (it's so tough to keep this a secret!) and I'm doing an email marketing workshop in July so watch for that too!
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares the 4 systems you need to create and manage an online course business. Use these systems to plan your next steps and where you need to expand.
LINKS MENTIONED
Be sure to grab the planning guide and workbook that goes with this episode here.
For royalty-free images:
- Pixabay.com
- Pexels.com
KEY TAKEAWAYS
The four key systems you need are your:
- Creation System - how you create content and courses
- Discovery System - how people find you
- Relationship System - how you connect with potential students
- Sales System - how students sign up
COMING SOON
An amazing special on July 8, 2021 on one of my favorite tools (it's so tough to keep this a secret!) and I'm doing an email marketing workshop in July so watch for that too!
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, get 5 ideas to improve your videos, including your course videos, your Lives, and your YouTube videos… from a very special guest!
LINKS MENTIONED
Join us for the 24 Hour Course Creator Daily group coaching starting on June 14, 2021 with group coaching to help you get your first (or your next!) course finished in just 24 hours. It will not run again until 2022 so now is the time to jump in! Find out more here.
Use these laptop risers to raise your computer higher when you are on video or doing Zoom calls.
Use this Newerr Ring Light to improve your video lighting.
Watch Emily's original Instagram video here.
KEY TAKEAWAYS
- Speak really enthusiastically (“play a character”)
- Make sure you are smiling!
- Check your appearance (wear solid colors and women may need extra makeup on camera)
- Use a flattering camera angle (shoot slightly above or at eye level). Do not shoot from below and have the camera pointing “up at your face” especially with web cams. Use a laptop stand to get your web cam higher.
- Be yourself on camera.
Plus a couple bonus tips:
- Use a laptop stand/riser. Link to Amazon
- Make sure you have good lighting. Link to Newerr Ring Light.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood helps you decide out of all the course ideas and topics you have… which one should you choose?
LINKS MENTIONED
Jump into the FREE 5 day challenge at TopicAndTitleChallenge.com to find your rockstar course idea and name your course!
Mark your calendars to join us for the next 24 Hour Course Creator Daily session starting on June 14th with group coaching to help you get your first (or your next!) course finished in just 24 hours. Find out more here.
Erica Ross-Krieger, Mental Fitness & Mindset Coach for Entrepreneurs – Join her for The Entrepreneur’s Café podcast here.
KEY TAKEAWAYS
7 Questions to Ask Yourself When Picking the Perfect Topic
-
Do you have experience solving this problem?
-
Do you know how to reach this audience?
-
Are you passionate about this audience?
-
Where does this fall on the Customer Journey? Nuanced and advanced way to look at it.
-
How difficult will this be to create? What is your “Fastest Path to Cash”?
-
Can you start with a mini-course?
-
Where can people enter your “arena”? Listen in to the end to hear Erica's concept and how to apply it to your ideas.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
As a “recovering perfectionist,” host Julie Hood shares what she has done to get past the perfection monster and get stuff done anyway!
LINKS MENTIONED
Jump into the FREE 5 day challenge at TopicAndTitleChallenge.com to find your rockstar course idea and name your course!
Mark your calendars to join us for the next 24 Hour Course Creator Daily session starting on June 14th with group coaching to help you get your first (or your next!) course finished in just 24 hours. Find out more here.
Start Ugly book by Chris Krimitsos
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)
KEY TAKEAWAYS
6 Ways to Battle the Perfection Monster
-
Set a deadline.
-
Step back and evaluate – is it bad, good, or good enough? Notice I didn’t say “perfect”. Things are never perfect.
-
Get some outside feedback.
-
Remember that “money loves speed.”
-
Consider the end goal.
-
Hire it out.
-
Start Ugly book.
Be sure to listen in for the story about when I finally shifted away from thinking everything had to be perfect.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood breaks the “cone of silence” on what it really takes to create and market an online course. Use these 7 secrets to help you get your course up and running without getting stuck in these pitfalls.
LINKS MENTIONED
Jump into the FREE 5 day challenge at TopicAndTitleChallenge.com to find your rockstar course idea and name your course!
Mark your calendars to join us for the next 24 Hour Course Creator Daily session starting on June 14th with group coaching to help you get your first (or your next!) course finished in just 24 hours. Find out more here.
Episode 21 - 10 Time-Saving Secrets to Course Creation
Get the free training on where to host your course here.
Tracking tools:
- Rebrandly
- LeadpagesOnline.com
- Wordpress Plugin Pretty Links Lite
KEY TAKEAWAYS
- It will probably take you longer than you think.
- It’s tougher to keep it simple.
- You need either time OR money.
- You can waste a lot of time figuring out the tech.
- Little things can make a big difference.
- Tracking is your friend.
- The rewards from seeing your first sale and the first student succeed are like no other.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares her Top 10 List for course creators... including the 10 things that will make your students love (and finish!) your course.
LINKS MENTIONED
Jump into the FREE 5 day challenge at TopicAndTitleChallenge.com to find your rockstar course idea and name your course!
KEY TAKEAWAYS
The Top 10 List for an Amazing Online Course:
#10 An audience that needs your course... and knows it!
#9 A topic that's focused.
#8 A title that wows.
#7 Modules and lessons that flow logically.
#6 Checklists that simplify.
#5 Lesson summaries that surprise and delight your students.
#4 Coaching that answers questions from your students.
#3 A sales page that grabs attention.
#2 An email newsletter that nurtures potential students.
And the #1 thing you need for an amazing online course...
#1 A student experience that impresses.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In today’s episode, guest Emily Hall shares some amazing advice on how to create slides and workbooks for your course so that they enhance your course – and don’t distract your students! Emily is “passionate about communicating powerful messages in beautiful and authentic ways.”
LINKS MENTIONED
Join us for the Topic and Title Challenge for a Rockstar Course at TopicAndTitleChallenge.com.
Get Emily’s help with your slides and workbooks at this link.
KEY TAKEAWAYS
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” ~ Steve Jobs
- Don’t forget the visuals!
- Plan everything out first. How can I visualize this message?
- You have 3-4 seconds to use your slide as a “billboard” to give the message.
- You want your students to listen to you and use the slide to reinforce your message.
- Break free of the templates!
- Keep it minimal and avoid the extras (page numbers and logos are not needed on every slide).
- Make sure each slide has ONE idea on it. Ask yourself, “Am I communicating only one idea here?”
- You’ll have a lot more slides than you think.
- The number of slides does not equal the amount of time it takes to get through the presentation.
- For pacing, try for about 30 seconds to a 1 minute per slide. The most important thought is to stay fairly consistent per slide for a cadence that feels balanced.
- Text vs. Pictures vs. Both… “None of them are wrong as long as they are relevant.”
- “If it doesn’t add to the message, it doesn’t belong there.”
- Scripting can be helpful if you struggle with recording.
- Tie your information together and connect the dots for yourself to organize your thoughts.
- Bring in storytelling to increase memory retention.
Emily works on content development with her clients… new information should be tied to a story with story-telling elements. You want to tie your stories to the types of experiences your audience has already had.
- Ask yourself, “How did I learn this?” because that story can be powerful.
- We draw connections to things they have already experienced.
- Use examples, metaphors and references to pop culture.
- Your students will visualize themselves as the hero in the story and it will decrease their objections to implementing your course.
Make sure your images are licensed correctly for the way you are using them. Even when you work with a designer, get the licenses for the images used. (You can’t just pull random images from Google!) Consult your attorney to get specific advice.
Make sure your workbooks are printer-friendly (so you don’t use all the ink for your students)! Use colors as accents. Give people enough space to do the assignment in the workbook. Consider adding fillable PDFs so students can type directly into PDF.
Top 3 Pieces of Advice:
- Plan Your Content First
- Less Is More
- Everything You Include Applies to Everyone
There’s no one right way to do your slides!
Considering an online course? Here are 6 questions that every course creator should answer before they start their next course. Host Julie Hood is helping aspiring course creators answer them as part of her 5-day challenge at TopicAndTitleChallenge.com.
LINKS MENTIONED
Jump into the FREE 5 day challenge at TopicAndTitleChallenge.com to find your rockstar course idea and name your course!
Join us for the next round of group coaching for the 24 Hour Course Creator DAILY program… spend an hour a day to create your online course. Save your spot at https://www.24HourCourseCreator.com/Daily
Get your free course, Is My Course Idea Any Good? here.
KEY TAKEAWAYS
6 Questions to Ask Yourself Before Your Next Online Course
- Who do I want to help or serve?
- What problems do they have?
- What result or transformation can I provide?
- Are people paying for the answer to this problem?
- What title will grab their attention?
- What modules, lessons and content need to be included?
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Host Julie Hood shares in this episode how she is using affiliates (also known as joint venture partners) to launch her course, the 24 Hour Course Creator.
This episode shares the tools you need, along with the decisions you need to make and the materials you need to gather. It’s a jam-packed masterclass episode on partnering with others to sell your online course.
LINKS MENTIONED
Jump into the FREE 5 day challenge at TopicAndTitleChallenge.com to find your rockstar course idea and name your course!
Get my Sunday night calendar emails when you sign up for my free course – Is My Course Idea Any Good? here.
Tools with affiliate programs built in:
- Kajabi
- Thinkific
- Teachable
- SamCart
Create Add to Calendar links at Eventable.
Listen to this episode on joint ventures:
E035: Using Joint Ventures to Catapult Your Online Course Business
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)
KEY TAKEAWAYS
Using an affiliate program where you pay others to promote your launch, your freebies and your course can be a really lucrative way to find more students.
Some key decisions you need to make:
- Which tracking tool should I use? (See links above)
- What commission percentage am I offering?
- How long will leads be cookied?
- What is my launch calendar?
- What swipe emails and social media images can I create for my affiliates?
- Will I offer prizes?
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com)
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Funnels don't have to be complex or difficult! Use these funnel strategies to reach your students. A marketing funnel is just a series of communications that convince someone to do something.
The "do something" part can be a lot of things: buy your course, sign up for your freebie, follow you on Instagram, or any other action that you want someone to take. So let's talk about it!
LINKS MENTIONED
Get on Julie’s email newsletter to see how she sends emails when you sign up for this free training. Is My Course Idea Any Good? Get the free training here.
Top Tools for Creating Funnels
- Leadpages
- Clickfunnels
- GrooveFunnels
- FunnelGorgeous
- One Funnel Away training
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)
KEY TAKEAWAYS
Every funnel also has two parts: the funnel strategy and then the funnel tools. Today we are only talking about the strategy behind your funnels...
Funnel Secret #1: Start with the Action You Want
Funnel Secret #2: Snag Their Attention with Your Hook
Funnel Secret #3: You Need to Try Lots of Hooks
Funnel Secret #4: Every Funnel or Mini-Funnel Needs a Hook, Story and an Offer/Action
Funnel Secret #5: Course Funnels Make Your Prospective Student Comfortable and Confident
Let's start thinking about what your funnel should look like!
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com)
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares secrets to email marketing and the 7 types of emails that all course creators should send (and talks about why and when email marketing doesn’t work)!
LINKS MENTIONED
100 Done-For-You Rockstar Email Templates – just download and edit.
Perfect Welcome Series Guide from Kim Weitkamp - get this free guide to help with your welcome series.
Email Welcome Series Workshop with Kim Weitkamp – offered periodically through the year.
Get on Julie’s email newsletter to see how she sends emails when you sign up for this free training. Is My Course Idea Any Good? Get the free training here.
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)
KEY TAKEAWAYS
For every $1 spent on email marketing, you can get $42 back according to research by Litmus.
The 7 types of emails you should be sending:
1 - Welcome Emails for Your New Subscribers
2 - Promotional Emails
3 - Nurturing Emails
4 - New Student Emails
5 - Affiliate Emails
6 - Special Offer and Flash Sales Emails
7 - Specialized Emails
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com)
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares the five things every course creator needs to consider to make their online course one of the best ones out there.
LINKS MENTIONED
Is My Course Idea Any Good? Get the free training here.
Where Should I Host My Course? Sign up here.
The 5 Things:
-
You need to know exactly who you are helping.
-
You need a specific result that your course provides.
-
You need a really good, intriguing title.
-
Your course needs to be consumable – and not too long and not too short.
-
You’ll need to get in front of a lot of people.
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com)
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, you’ll get the secrets from host Julie Hood on how to plan your next 90 days to keep you moving forward on the most important projects to grow your course business. This masterclass may require a 2nd listen… the first listen to understand the concepts and a second listen to sit down and implement them!
LINKS MENTIONED
See the template links below in Key Takeaways.
Danielle LaPorte’s book, The Desire Map
David Allen’s book Getting Things Done: The Art of Stress-Free Productivity
Get my Sunday night calendar emails when you sign up for my free course – Is My Course Idea Any Good? here.
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)
KEY TAKEAWAYS
The 7 Key Steps:
- Take a look backward… what worked or didn’t work last quarter?
- Review (or create!) your goals for 2021 using this Goal Tracking Sheet.
- What are your big projects for 2nd quarter?
- Do some brainstorming of next steps for each one of your projects.
- Update your tracking stats for the quarter.
- What is my content plan for each week? What am I promoting? Use this calendar.
- What does my time map look like for a normal week?
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
See my upcoming rooms here.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com)
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares secrets to successful joint ventures – including what they are, how to use them, and what to watch out for when connecting with others.
LINKS
See the upcoming Joint Venture events on the CourseCreatorsHQ.com calendar.
Use Calendly to set up meetings more easily – without all the back and forth.
Use Zoom meetings to connect.
Get my Sunday night calendar emails when you sign up for my free course – Is Your Course Idea Any Good? here.
(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted or tools I personally use.)
KEY TAKEAWAYS
Joint ventures can be one of the most powerful ways to build your course business.
What is a Joint Venture?
Here is the official “Julie Hood” definition. "A joint venture is any time you work with someone else to connect with their audience."
Joint Ventures give you…
- Instant credibility and authority,
- A way to connect that’s cheaper than advertising and
- Access to your perfect target audience.
It's a long-term game so start right now:
- Get your email list set up
- Set up Calendly and Zoom for meetings
- Know (or develop) who your perfect audience is
- Long term: setup your affiliate tracking system
- Have a special notebook for tracking partners and conversations
- Jump into the joint venture events and just get started!
COME VISIT!
Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.
See my upcoming rooms here.
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com)
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, publicity guru Beth Nydick shares her secrets to getting media and publicity that actually works to build your course business and leverage your media appearances.
LINKS
Get Beth’s free media workbook and sign up to hear more about her 3-Day Bootcamp: Media Spotlight Magazine.
Beth can coach you with the Media Spotlight Accelerator.
BethNydick.com
Listen to her podcast: Behind the Spotlight (Who really is behind the brand?)
Beth’s Book: Clean Cocktails: Righteous Recipes for the Modernist Mixologist
HARO: HelpAReporter.com
Your Fully Charged Life book by Meaghan Murphy
KEY TAKEAWAYS
- Media is not that hard to obtain!
- Media gets you credibility; what you do with it gets you clients and cash.
- Build the foundation of your publicity with your local media… and use Beth’s approach to be a repeat guest.
- Why it’s easier than ever to be a “remote guest.”
- The easy way to find media contacts in your local area.
- The huge lesson Beth learned from being on the Dr. Oz Show (and the website she used to find out about it).
- Why you must “define your objective” for your media.
- How to make sure your messaging addresses the emotions and feelings of the audience to create opportunities for your business.
- The business side of guesting on podcasts.
- What are your goals and calls to action (CTAs) for your media appearances – and how you must use them!
- Make sure your messaging is congruent and clear. Have a real, succinct and clear message for this season of your business (you can shift in the future).
- Why you don’t have to talk about everything you do when you have a media appearance.
- How to have interesting media – even if your business is more focused on concepts and ideas rather than concrete activities (for example, creating courses instead of baking bread).
- How to match your media to your message and the right audience.
- Answer these questions:
Where is your audience reading, listening and watching?
Who are you going to communicate with?
What is the key message?
What media platforms are you going to use? How are you going to gain the consumer’s attention?
What imagery are you going to put out with it?
What’s your identifier?
How are you going to evaluate your success? - Stop listening and actually get work done!
- How Beth met Jay Leno and what she said to him – and what happened when she met Rita Wilson and Harry Connick, Jr.
- Social media isn’t about the number of followers. It’s all about the engagement.
- Grab Beth’s Media Workbook, and then join her for the 3-Day Bootcamp and her Accelerator program!
COME VISIT!
Connect with Julie on Clubhouse for FREE masterclasses at @JulieHood
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares how to create a Revenue Model for your course creation business - and what you should consider along the way. She shares her hard-won experience from years of building online businesses AND gives you a tool to create your own Revenue Model.
LINKS MENTIONED
Get your copy of the Revenue Model Spreadsheet (use File > Make a Copy).
Get Russell Brunson's Dot Com Secrets book (page 46 talks about the Value Ladder).
Melanie Benson's Profit Explosion Toolkit also discusses revenue models at a deeper level.
KEY TAKEAWAYS
As a business owner, you get to decide what your Revenue Model is... what products you will offer and at what price points. This episode walks through some of the decisions to make.
“When you focus on the outcome rather than the obstacle, your life will never be the same.” - Dean Graziosi
COME VISIT!
Connect with me on Clubhouse for FREE masterclasses at @JulieHood
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
There are 7 P's to online course marketing... and in this episode, host Julie Hood explains the first two and how to use them: Problem and Promise. You'll sell more courses when you work out these two items to describe your online course.
LINKS MENTIONED
Listen to Episode 6 to hear about all 7 P's.
Get your copy of the training, Is My Course Idea Any Good? here:
https://www.CourseCreatorsHQ.com/idea
Find out more about the 24 Hour Course Creator program at:
https://www.24HourCourseCreator.com
KEY TAKEAWAYS
Let’s start by recapping the 7 P’s of online course marketing:
- Problem
- Promise
- Pricing
- Positivity
- Patience
- Page
- Party
This episode explains how to create and use a Problem Statement and a Promise Statement to reach your ideal student.
For example, for Julie's 24 Hour Course Creator program, her Problem Statement is:
- Experts think they don’t have time to create a course.
Her Promise Statement is:
- At the end of 24 hours, you will have a completed course (if you do the work).
COME VISIT!
Connect with me on Clubhouse for FREE masterclasses at @JulieHood
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Imagine if you had the 17 steps you needed to go from where you are today to phenomenal success with your online business! In this episode, John Lee Dumas of Entrepreneurs On Fire shares success secrets for course creators - from his new book, The Common Path to Uncommon Success.
LINKS MENTIONED
Get The Common Path to Uncommon Success book (and all the pre-launch bonuses and 3 journals if you are listening before March 23, 2021).
http://www.FreePodcastCourse.com - John's free course on podcasting.
KEY TAKEAWAYS
Here are some of the success secrets from John:
- The one thing that makes a course work (and sell!)
- How John’s number 1 funnel is actually a course…and fills in the blanks for his customers along their journey.
- What you need to create momentum.
- How he found his big idea.
- John’s answer to “I don’t want to niche down. I want to serve everybody.”
- How he broke up the writing of his book… to make it happen in only two hours a day!
“Try not to become a man of success, but rather try to become a man of value.”
~ Einstein
“Success leaves clues.”
~ Tony Robbins
COME VISIT!
Connect with me on Clubhouse for FREE masterclasses at @JulieHood
CourseCreatorsHQ.club – to join the waitlist for my upcoming Clubhouse course
Free Training: Is Your Course Idea Any Good? https://CourseCreatorsHQ.com/idea
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
What? Another social media site? In this episode host Julie Hood explains why course creators really need to be on the new social media app, Clubhouse.
LINKS MENTIONED
CourseCreatorsHQ.club – to join the waitlist
JoinClubhouse.com – to save your user name (handle) and sign up.
Follow Julie at @JulieHood
Follow Shereese Alexander at @ShereeseA
KEY TAKEAWAYS
Even though none of us have time for another social media network, here are 6 reasons why you should be on Clubhouse.
- Clubhouse is new so you can get in at the beginning and reap the benefits.
- Clubhouse is all audio (no prepping for video).
- Clubhouse lets you talk to your potential students (a lot!).
- Clubhouse moderation lets you be the expert in the room (with a whole bunch of other experts).
- Clubhouse notifications automatically notify your followers.
- Clubhouse clubs gather your potential students all in one place.
Reasons Not to Use Clubhouse
- Right now it’s only for iPhones and iPads that can run iOS 13.
- You do need an invitation.
- You’ll need some discipline!
- It’s a bit of the Wild West right now.
- You don’t like audio.
COME VISIT!
Connect with me on Clubhouse for FREE masterclasses at @JulieHood
Free Training: Is Your Course Idea Any Good? https://CourseCreatorsHQ.com/idea
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode host Julie Hood shares 11 secrets to selling your online course – the Super Bowl way!
Brands spend millions of dollars to show a short commercial so they need them to work. Today let's talk about the techniques you can use to sell your online courses.
LINKS MENTIONED
Watch the commercials here.
Dawn and Swiffer pre-game commercial.
Is Your Course Idea Any Good? https://CourseCreatorsHQ.com/idea
KEY TAKEAWAYS
The 11 sales secrets from the Super Bowl are:
- Know Your Buyer!
- Build Anticipation
- Use contrast and juxataposition!
- Save the message for the end.
- Support a charity.
- Make me laugh!
- Repeat Your Message (a lot!)
- Include a Call to Action.
- Have a clear slogan/message that attracts your audience.
- Tell stories that engage.
- Tap into emotions. Inspire me.
COME VISIT!
Connect with me on Clubhouse for FREE masterclasses at @JulieHood
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, Erica Ross-Krieger talks about how your mindset gets in your own way… and leads to failed launches and lower course sales, plus what you can do about it.
LINKS MENTIONED
Uncover your key money blocks in Erica’s free masterclass, Tapping into Wealth, at https://coursecreatorshq.com/EricaMasterclass
Then join her 10-Day Money Mindset Makeover experiential game at https://coursecreatorshq.com/10DayMMM
KEY TAKEAWAYS
Two course creators can be doing all the right “things” to build their business, and one will get results but the other one will not. Why is that?
Step one is figuring out where they are getting in their own way (and hear about Julie’s key block that showed up during her January launch).
Some of the blocks Erica sees with course creators:
- Perfectionism.
- Self-Doubt.
- Fear of Success or Failure (but people don’t actually say, “I’m afraid of success!”).
- Pricing (and the question you must ask about your price).
Erica explains EFT (Emotional Freedom Technique) also known as “tapping” and how you can use it to lower your fight or flight hormone!
Listen to the end when Erica shares a specific exercise to help you identify your money blocks… so grab a piece of paper. She also shares her two power words you need to use to help with your specific mindset blocks.
COME VISIT!
Julie Hood, Course Creators HQ
https://CourseCreatorsHQ.com/idea - Is Your Course Idea Any Good?
Clubhouse with @JulieHood
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this bonus episode, you’ll learn six of the biggest mistakes that experts make – so you can avoid them!
Julie and her guests are doing a best seller book launch for their anthology “Engaging Experts” on January 27, 2021 so be sure to grab your copy!
LINKS MENTIONED
Get the Engaging Experts ebook for only $1.99 today (and no, you don’t have to have a Kindle! You can read the book on your phone or computer.).
This dynamic book is your guide to the people and connections you need to go from ordinary and extraordinary!
Get your book here– https://coursecreatorshq.com/BookEE-US
Kimberly Weitkamp, Audience Converter
http://AudienceConverter.com/giveaway – Get the Perfect Welcome Series
Connie Whitman, Whitman Associates
https://WhitmanAssoc.com/csa - Assessment of your communication superpowers
Julie Hood, Course Creators HQ
https://CourseCreatorsHQ.com/idea - Is Your Course Idea Any Good?
KEY TAKEAWAYS
The 6 Biggest Mistakes Experts Make:
Marketing (Kim)
- They don’t figure out exactly who their audience is.
- They forget to tell people how to take the next step.
Content Creation (Julie)
- They don’t build their email list – early and use it regularly to contact their subscribers.
- They don’t create an online course soon enough (and it can even be a mini-course as a free gift).
Sales (Connie)
- They don’t prepare for how to connect during networking events.
- They don’t follow up. Only 2% of business owners follow up past the 5th-13th touch. 98% of the time, they stop at the 4th touch.
COME VISIT
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares three big ideas to help you sell more courses in the year ahead.
LINKS MENTIONED
Seasons of Love – from the musical Rent
https://coursecreatorshq.com/525600
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
KEY TAKEAWAYS
3 Big Ideas to Help You Sell More Courses
- 525,600. You’d be surprised what you can do with this number.
- Don’t Sell From Where You Buy! (This idea will help you set your pricing.)
- Create simple “Get to Know You” products to build your email list.
COME VISIT
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
If you are considering whether or not you should create an online course, this episode may inspire you. Host Julie Hood shares 5 reasons the world need you to share your knowledge!
LINKS MENTIONED
Starting January 25, 2021 – please join us to get your first course in just 24 days, with one hour a day!
https://24HourCourseCreator.com/daily
Take a pound of plastic out of the ocean with your purchases from 4Ocean.com.
KEY TAKEAWAYS
5 Reasons We Need Your Course Now!
- You can change the world.
- Your unique technique, method and most of all, your experiences… will make sure your course resonates with the right people, and the ones who need it the most.
- As your own online “insurance policy.”
- Not only will your students benefit, but your friends, family and your community will benefit too.
- It’s fun to share and connect – and make someone a little bit happier, a little bit wealthier, a little bit more connected.
Author Daniel H. Pink wrote To Sell Is Human and Free Agent Nation.
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood gives advice to course creator SarahJane West-Watson of FitFannyAdams.com. She’s juggling home, a family with young children, a brick-and-mortar business, and a course creation business… all in the middle of the lockdown!
Join Julie on Monday, January 25, 2021 to create your first (or next!) course in just an hour a day. Visit 24HourCourseCreator.com/daily to get more details and sign up!
KEY TAKEAWAYS
To get more clarity, consider:
- What parents need to consider – and what they need to tell themselves about what they are doing! This is really important.
- One of the easiest and best ways to get in front of new audiences.
- How to tease your audience to build anticipation for an upcoming course.
- The best way to position a LIVE course for more sales.
- When you should switch platforms and hosting, and when to stay where you are.
- What your emails should include – and when you should send them (and how often my high-end clients email!)
LINKS MENTIONED IN THIS EPISODE
https://24HourCourseCreator.com/daily - Let's create your course. Starts January 25 and runs through February 26, 2021.
Connect with Sarah Jane West-Watson at https://www.FitFannyAdams.com
Facebook at https://www.Facebook.com/FitFannyAdams
Instagram at https://www.Instagram.com/FitFannyAdams
Be a Great Podcast Guest - https://coursecreatorshq.com/beaguest
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ\
Twitter
https://www.Twitter.com/CourseHQ\
In this episode, host Julie Hood gives advice to course creator SarahJane West-Watson of FitFannyAdams.com. She’s juggling home, a family with young children, a brick-and-mortar business, and a course creation business… all in the middle of the lockdown!
Join Julie on Monday, January 25, 2021 to create your first (or next!) course in just an hour a day. Visit 24HourCourseCreator.com/daily to get more details and sign up!
KEY TAKEAWAYS
- Why perfection can stop you in your tracks – and what really is the minimum you need, rather than making you perfect.
- What Julie did to make more time when her children were small.
- How finding your best time to be creative can transform your time.
- Embracing the fact that you can get help.
- How a five-minute list can move you forward!
LINKS MENTIONED IN THIS EPISODE
https://24HourCourseCreator.com/daily - Let's create your course. Starts January 25 and runs through February 26, 2021.
Connect with Sarah Jane West-Watson at https://www.FitFannyAdams.com
Facebook at https://www.Facebook.com/FitFannyAdams
Instagram at https://www.Instagram.com/FitFannyAdams
Be a Great Podcast Guest - https://coursecreatorshq.com/beaguest
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ\
Twitter
https://www.Twitter.com/CourseHQ\
In this episode, host Julie Hood gives you 4 techniques for handling conflicting advice from experts and gurus. Then join Julie on Monday, January 11, 2021 to create your first (or next!) course in just an hour a day. Visit 24HourCourseCreator.com/daily to get more details and sign up!
LINKS MENTIONED IN THIS EPISODE
https://24HourCourseCreator.com/daily - Let's create your course. Starts January 11 and runs through February 15, 2021.
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ\
Twitter
https://www.Twitter.com/CourseHQ\
In this episode, host Julie Hood shares 10 ways to finish your course faster – and they are some of the techniques used in her 24 Hour Course Creator program which will be available in a daily, coached version starting January 11, 2021.
LINKS MENTIONED IN THIS EPISODE
MindMap Software
- XMind.net
- MindMaster
- MindJet/MindManager
Get your groceries delivered or do grocery pickup - use this link to save $10 with Wal-mart Grocery.
Google Calendar
Alexa Power Strip
Ring Light
Umbrella Lights
Which of the 10 did you use? Leave feedback here.
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
https://www.facebook.com/CourseCreatorsHQ/
https://www.instagram.com/CourseCreatorsHQ\
https://www.Twitter.com/CourseHQ\
Guest Marc Mawhinney of Natural Born Coaches joins host Julie Hood to talk about exactly how to run a successful Facebook group…what works, what doesn’t and those secrets you wish you knew before you started.
LINKS MENTIONED IN THIS EPISODE
Marc’s Group Gold Program -
https://www.CourseCreatorsHQ.com/GroupGold
The Coaching Jungle Facebook group -
https://CourseCreatorsHQ.com/CoachingJungle
Natural Born Coaches Podcast -
https://CourseCreatorsHQ.com/marcs-podcast
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
https://www.facebook.com/CourseCreatorsHQ/
https://www.instagram.com/CourseCreatorsHQ\
https://www.Twitter.com/CourseHQ\
Join host Julie Hood to hear what worked to build her course business in 2020 - and what you can add to yours in 2021 - including podcasting, joint ventures, live events and raising your course prices!
LINKS MENTIONED IN THIS EPISODE
* Podcast with the Turnkey Podcast Team ***
How to Make Money, Grow your Tribe, and Build Influence through Podcasting
- December 17, 2020 1 pm PT / 4pm Eastern or
- December 18, 2020 4 pm PT / 7pm Eastern
- Sign up here
Join Doug and Strick for the Ultimate Podcast Formula Course!
* 24 Hour Course Creator ***
DIY Version
Get on the waiting list for the next Live and Daily versions:
Next Daily Version is January 11, 2021
* Podfest Global Summit ***
Online Event
Feb 22-26, 2021 Pre-Event Week
Main Week March 1-5, 2021
Live event in Orlando
June 10-13, 2021
Tickets are not available yet, but mark your calendar.
* JVology Live (virtual events) ***
February 17 - 19, 2021
April 20 - 23, 2021
Save your spot here
*Course Creators HQ mailing list ***
Get on the mailing list when you sign up for the FREE training - Is Your Course Idea Any Good? at https://www.CourseCreatorsHQ.com/idea
COME VISIT
Website
https://www.CourseCreatorsHQ.com
https://www.facebook.com/CourseCreatorsHQ/
https://www.instagram.com/CourseCreatorsHQ\
https://www.Twitter.com/CourseHQ\
In this episode, guest Kimberly Weitkamp discusses how to create an email list you can make more offers to and subscribers who will click… with an email welcome series that works.
- What is an email welcome series?
- Why do you need one?
- What four things should be included in an email welcome series?
- Should you sell your course in your welcome series?
- What MUST you include in your welcome series to help guide your audience and get them to “do something”?
- How long should your email welcome series be and how often should the messages go out?
- How should you set up your email welcome sequence in your email software?
- What is the difference between an email welcome series and an email broadcast?
- What you shouldn’t put in your email welcome series.
- What is the biggest mistake Kimberly sees people making?
LINKS MENTIONED IN THIS EPISODE
Sign up for Kim Weitkamp’s “Get It Done” Email Welcome Series Workshop – https://www.CourseCreatorsHQ.com/welcome
Connect with Kimberly:
Kim’s Website, Audience Converter -
http://audienceconverter.com/
Kim’s Podcast –
https://theaudienceconverter.com/podcast-2/
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
https://www.facebook.com/CourseCreatorsHQ/
https://www.instagram.com/CourseCreatorsHQ\
https://www.Twitter.com/CourseHQ\
In this episode, host Julie Hood talks about a few of the problems she’s seen with courses – and how you can avoid them! With a little preparation, you can make sure your course works for your students and gets them to your promised result by the time they finish.
LINKS MENTIONED IN THIS EPISODE
Book – Your Best Year Ever by Michael Hyatt
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
https://www.facebook.com/CourseCreatorsHQ/
https://www.instagram.com/CourseCreatorsHQ\
https://www.Twitter.com/CourseHQ\
In this episode, host Julie Hood shares the three levels of a course business and what tools and coaching you should consider at each level:
- Level 1 Course Business > Just getting started
- Level 2 Course Business > Infrastructure in place
- Level 3 Course Business > Ready to expand and grow
LINKS MENTIONED IN THIS EPISODE
Email hosting software - ConvertKit
For more on landing pages, check out Episode 15 - Landing Page Design for Course Creators.
Course hosting software
- All in one winner - Kajabi
- Second place all in one tool - Podia
- Course hosting only - Teachable or Thinkific
Contact me here if you sign up for any of these course hosting tools using my affiliate links. I am giving away special bonuses and coaching time with me.
Lifetime accounts on tools here
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
https://www.facebook.com/CourseCreatorsHQ/
https://www.instagram.com/CourseCreatorsHQ
In this episode, host Julie Hood shares her secrets for creating landing pages that work. She answers the questions:
- What exactly is a landing page?
- Are landing pages necessary?
- Are landing pages effective?
- How can landing pages help your business?
- What are my 6 landing page best practices?
- What landing page builders are available – including a new tool that you don’t have to pay a monthly fee to use!
LINKS MENTIONED IN THIS EPISODE
Example landing page: https://CourseCreatorsHQ.com/idea
To create gorgeous landing pages:
- LIMITED TIME Lifetime Offer (no monthly fee!) Swipe Pages - https://appsumo.8odi.net/c/1814102/927090/7443
- LeadpagesOnline.com - https://www.LeadpagesOnline.com
- Clickfunnels - https://www.coursecreatorshq.com/clickfunnels
- Groovefunnels – https://coursecreatorshq.com/groovefunnels
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares her 10 best ways to spread the word about your freebie – to get more subscribers, increase your site visitors and sell more courses.
(Download the list of 10 plus 10 more here.)
1 – Share it on your website.
2 – Showcase it with a sales letter for your course.
3 – Add to a “List” Post
4 – Embed the link in a blog post.
5 – Surprise your current customers.
6 – Upload to an autoresponder.
7 – Create a resource page.
8 – Include a link in byline or resource box.
9 – Create a rebrandable version.
10 – Post on social media.
LINKS MENTIONED IN THIS EPISODE
Get the entire list PLUS 10 more ideas at https://www.CourseCreatorsHQ.com/14
To create gorgeous landing pages:
- LeadpagesOnline.com - https://www.LeadpagesOnline.com
- Clickfunnels - https://www.coursecreatorshq.com/clickfunnels
- Groovefunnels – https://coursecreatorshq.com/groovefunnels
To post recurring social media posts:
Social Bee – https://CourseCreatorsHQ.com/socialbee
COME VISIT
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, host Julie Hood shares her proprietary TLC System to boost your online business and sell more online courses.
The TLC System consists of:
- Traffic
- Leads and
- Conversions.
Julie shares some techniques you can start using today to build all three of these and expand your course business.
LINKS MENTIONED IN THIS EPISODE
LeadpagesOnline.com – to quickly and easily build your own landing pages.
http://www.LeadpagesOnline.com
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this episode, guest Liam Austin shares his 5 secrets to why and how you should host a virtual event:
- Build your email list and audience (he’s built his audience to 100,000 subscribers!)
- Make an impact on the world
- Generate profit and revenue
- Build a network of influencers
- Increase your own creditability and authority
LINKS MENTIONED IN THIS EPISODE
Get Liam’s Blueprint at https://www.CourseCreatorsHQ.com/EventBlueprint
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
Here’s how to avoid some of the most common mistakes that new course creators make when trying to create their first online course. Listen in to make sure you avoid them!
LINKS MENTIONED IN THIS EPISODE
Is Your Course Idea Any Good? Get the FREE training at https://www.CourseCreatorsHQ.com/idea
Want unlimited graphics projects? Fill out the application at https://www.CourseCreatorsHQ.com/kapa
Can’t decide whether you should use Kajabi, Teachable, Thinkific or even Wordpress? Get the FREE workbook and training at https://www.CourseCreatorsHQ.com/host
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
On this episode of the Course Creators HQ podcast, host Julie Hood gives you 13 secrets to finish your course in no time flat! Use these tools and techniques to complete your course, just in time for a new revenue stream in 2021. This is a preview for the 24 Hour Course Creator program.
LINKS MENTIONED IN THIS EPISODE
Get Julie’s help with your course with the 24 Hour Course Creator Daily program -
https://www.CourseCreatorsHQ.com/24live
Let’s brainstorm about your course –
https://www.CourseCreatorsHQ.com/brainstorm
Start Ugly book by
https://coursecreatorshq.com/start-ugly-book
Fiverr for outsourcing tasks –
https://www.CourseCreatorsHQ.com/fiverr
Spotify “Focus Music” playlist –
https://coursecreatorshq.com/SpotifyFocus
Pandora “Classical for Studying” station –
https://www.pandora.com/genre/classical-for-studying
Focus at Will music
https://www.FocusAtWill.com
FREE TRAINING
Is My Course Idea Any Good?
https://coursecreatorshq.com/idea
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.Twitter.com/CourseHQ
In this week's episode of the Course Creators HQ podcast, host Julie Hood shares a Kajabi Review and 6 reasons why you should use Kajabi to host your course – and a couple reason why you wouldn’t!
LINKS MENTIONED IN THIS EPISODE
Test drive Kajabi for 28 days and get our special bonuses when you sign up through our link: https://www.CourseCreatorsHQ.com/kajabi
See the cost comparison chart in the show notes at:
https://www.CourseCreatorsHQ.com/9
Quaderno.io is a tool to calculate VAT taxes:
https://Quaderno.io
FREE TRAINING
Is My Course Idea Any Good?
https://coursecreatorshq.com/idea
COME VISIT
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.twitter.com/CourseHQ
Links mentioned in this episode:
Get Julie’s help with your course with the 24 Hour Course Creator program -
https://24HourCourseCreator.com
FREE TRAINING
Is My Course Idea Any Good?
https://coursecreatorshq.com/idea
COME VISIT
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.twitter.com/CourseHQ
Links mentioned in this episode:
JVology Live
https://www.CourseCreatorsHQ.com/jvlive
24 Hour Course Creator
https://24HourCourseCreator.com
Searchie for videos, audios and captions
https://CourseCreatorsHQ.com/searchie
Zoom for video recording
https://CourseCreatorsHQ.com/zoom
Google Tools for slides, checklists and PDFs
https://coursecreatorshq.com/GoogleTools
FREE TRAINING
Is My Course Idea Any Good?
https://coursecreatorshq.com/idea
More on course marketing – including a webinar checklist - https://CourseCreatorsHQ.com/marketing
COME VISIT
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.twitter.com/CourseHQ
Links mentioned in this episode:
Amy Porterfield’s Digital Course Academy
https://CourseCreatorsHQ.com/DCA
24 Hour Course Creator
https://24HourCourseCreator.com
FREE TRAINING
More on course marketing – including a webinar checklist - https://CourseCreatorsHQ.com/marketing
Is My Course Idea Any Good?
https://coursecreatorshq.com/idea
COME VISIT!
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.twitter.com/CourseHQ
Links mentioned in this episode:
Visit James at https://coursecreatorshq.com/jamesl
FREE TRAINING
Is My Course Idea Any Good? Grab your copy at
https://coursecreatorshq.com/idea
COME VISIT!
Website
https://www.CourseCreatorsHQ.com
Facebook
https://www.facebook.com/CourseCreatorsHQ/
Instagram
https://www.instagram.com/CourseCreatorsHQ
Twitter
https://www.twitter.com/CourseHQ
Links mentioned in this episode:
Get freebies from Amy at https://www.CourseCreatorsHQ.com/amy
Listen to Amy’s entire episode at https://AmyPorterfield.com/279
Links mentioned in this episode:
Get some of my favorite marketing resources at :
Watch the training at https://www.CourseCreatorsHQ.com/marketing
Book mentioned in this episode:
Influence: The Power of Persuasion by Robert Cialdini
Other Stuff for YouIs my idea any good?
Grab the FREE training at https://www.CourseCreatorsHQ.com/idea
Finish your course in just 24 hour with the 24 Hour Course Creator program:
Find out more at https://www.24HourCourseCreator.com
Links mentioned in this episode:
Is my idea any good?
Grab the FREE training at https://www.CourseCreatorsHQ.com/idea
Where should I host my course?
Watch the training at https://www.CourseCreatorsHQ.com/host
24 Hour Course Creator
Find out more at https://www.24HourCourseCreator.com
Books mentioned:
The 7 Habits of Highly Effective People by Stephen Covey
The E-Myth by Michael Gerber
Links mentioned in this episode:
Grab your copy of the course hosting workbook:
Watch the training at https://www.CourseCreatorsHQ.com/host
Is my idea any good?
Grab the FREE training at https://www.CourseCreatorsHQ.com/idea
Ready to become a course creator or market your course? This new podcast will share secrets to help you on your journey. Be sure to grab your free training to help evaluate your new idea at https://www.CourseCreatorsHQ.com/idea.