Radio Sales Guy's Podcast: Recent Episodes
Duane Christensen
This podcast is all about better radio advertising. Do's and don'ts and how-to's and what-for's. We'll discuss how to get better radio advertising RESULTS. It's not about the medium. It's about the message.
The optimum audience for this podcast would be radio sales reps / radio advertising executives / sales managers.
You can buy the cheapest advertising in the world, but if it doesn't work...it's still expensive.
No matter where you advertise, you'll find better results when you focus on creating advertising messages that build relationships with your audience.
What about the selling part? It's not easy. But if you figure it out...you'll be paid well for it. I'll help you figure it out.
From the Radio Sales Guy... How are you communicating with prospects and clients? You better not be depending on email, text, or social media. You have to get the face time in. It matters. Even if you're young and you think you know it all...face time with prospects and clients is important. You can't build a relationship without it. I'm not saying every communication has to be in-person...but you won't have a very long radio sales career without it!
From the Radio Sales Guy... What do you call yourself? A radio salesperson? AE? Marketing Strategist? Whatever it is...this audio should help you if you're just starting out or if you have the desire to be better...or the best. Or if you're a radio sales manager, maybe this will give you an extra idea in who the best radio salespeople are and what they do. I'm sharing what I had to go through (training, attitude, drive, curiosity, passion, etc.) when I first started in radio sales in 2004. And what it has taken for me to increase my sales every year, increase my long-term billing every year, and get better advertising results for my clients.
From the Radio Sales Guy... Don't "overtarget". You'd be surprised who listens to a particular radio station. The station you advertise on and its demographics are not the most important ingredients in radio advertising success.
From the Radio Sales Guy... You may think a radio spot "sounds good"...but it doesn't mean it's working for the advertiser.
6030 RADIO ADVERTISING
What's better for advertising purposes? Sight or sound? Visual or Audio?