The Game Changing Roofer Podcast: Recent Episodes

Jeremy Minick

This podcast is created to share the stories of roofers who are changing the game in the roofing industry. It's meant to help roofers build better businesses and better lives.

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In this episode, Victor Maya outlines how to hunt for blue marlins (large commercial projects) and also highlights the importance of understanding the language of business and how to really run a great roofing business.

Victor Maya is the founder and CEO of Myar Pro, the parent company that powers Advantage Roofing, Advanced Restoration, and Maya Investments.

Victor is also author of Conquer: A Proven System to Dominate Your Income, Business and Life, a book which shares powerful messages to help leaders restructure their lives and reorganize their businesses.

Through the tremendous growth of these companies and his motivation to help others, he has become a nationwide voice for culture building and positive thinking.

You’ll Learn:

[1:45] Victor’s Story

[11:42] The #1 weapon that led Victor’s company to explosive success

[20:25] Victor’s method for resources

[22:40] the importance of mission and the company’s message

[10:55] 24:00 how to working with the team to arrive at a mission

[24:49] 4 major pillars that define the language of business

[26:43] The benefits of niching down for scaling

[13:05] The art of executing well

[35:50] understanding management flow

[44:04] The meaning behind a blue Marlin

[49:35] The importance of listening and hunting the blue Marlins

[53:56] delivering speed, quality, and price

[1:04:00] How to get in touch with Victor

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In this episode, Victor Maya outlines how to hunt for blue marlins (large commercial projects) and also highlights the importance of understanding the language of business and how to really run a great roofing business.

Victor Maya is the founder and CEO of Myar Pro, the parent company that powers Advantage Roofing, Advanced Restoration, and Maya Investments.

Victor is also author of Conquer: A Proven System to Dominate Your Income, Business and Life, a book which shares powerful messages to help leaders restructure their lives and reorganize their businesses.

Through the tremendous growth of these companies and his motivation to help others, he has become a nationwide voice for culture building and positive thinking.

You’ll Learn:

[1:45] Victor’s Story

[11:42] The #1 weapon that led Victor’s company to explosive success

[20:25] Victor’s method for resources

[22:40] the importance of mission and the company’s message

[10:55] 24:00 how to working with the team to arrive at a mission

[24:49] 4 major pillars that define the language of business

[26:43] The benefits of niching down for scaling

[13:05] The art of executing well

[35:50] understanding management flow

[44:04] The meaning behind a blue Marlin

[49:35] The importance of listening and hunting the blue Marlins

[53:56] delivering speed, quality, and price

[1:04:00] How to get in touch with Victor

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In this episode, Jordan Edwards of JA Edwards of America shares his journey and sheds light on how to build and scale a roofing company.

Jordan started his path in roofing in 2004 traveling from state to state chasing storms. Eventually he transitioned from simply selling to launching his own roofing company in 2009. His company has 6 locations across the country and is a top leader in the industry doing thousands of insurance claims each year.

You’ll Learn:

[1:24] - Jordan Edwards’ story

[6:00] - The mindset for building and scaling a roofing company

[7:55] The importance of customer service and what that means

[10:00] The importance of division within a company

[12:00] About the transition of sales and the support team to run separately

[13:38] The financing of the transition

[18:08] When to step back and work on the business rather than sales

[21:40 ] Resources that helped Jordan (Gary Vee, Grant Cardone Ed myLett

[23:16] Jordan Edward’s concepts of payment and treatment of employees

[ 25:22] What people miss in leaving to start their own business

[27:10] 2 important things on maintaining employees and growth

[29:20] training and qualifying top talent

[31:42] how to make the next step from $2 million in scalability and systems

[35:40] who to hire first to grow

[38:05] The Importance of production

[40:44] The benefits of CRM and other technology

[43:05] The moment that put jordan’s company in two offices

[1:55] 45:33

[48:09] New locations

[48:06] The multi location opportunity

[51:40] success in recruiting and training top talent

[54:02] The most important mindset for scaling your roofing company

[55:28] How to connect with Jordan Edwards

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In this episode, Don Wood sheds light on WHY and HOW roofers & contractors should collaborate with public adjusters. Don Wood is the CEO of Suncoast Claims and is a licensed Public Adjuster in 6 states and has several decades of experience in the related fields of construction, general contracting, and property insurance. In addition to public adjusting, he is a Certified Professional Estimator with the American Society of Professional Estimators, member of the International Code Council, and a Windstorm Network Wind Certified Appraiser and Umpire. He is also a Member of National Association for Public Insurance Adjusters (NAPIA), a past President of the Texas Association of Public Insurance Adjusters (TAPIA), and a founding board member of American Policy Holder (APA).

Website: https://suncoastclaims.com/

Facebook: https://www.facebook.com/SuncoastClaims/

YouTube: https://www.youtube.com/channel/UCbjGZetlV3Uf8z_bG7-hZaA

You’ll Learn:

[2:03] Don’s story

[8:30] What led you to wanting to become a public adjuster

[10:30] how did you hear about public adjusting

[16:24] best reason of contractors working and collaborating with public adjusters

[25:40] How Public adjusting is similar to law

[28:30] How working with public adjusters as contractor helps make relationship w the homeowner

[34:50] how to find a public adjuster and how to continue to have a good relationship

[40:00] Trusting your instincts

[42:40] maintaining the relationships during projects

[50:07] touchpoints/communication system with property owners

[57:25] The first steps for how to become a public adjuster

[1:03:00] the reward of being a public adjuster

[1:08:00] How to get in touch with Don

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In this episode, Don Wood sheds light on WHY and HOW roofers & contractors should collaborate with public adjusters. Don Wood is the CEO of Suncoast Claims and is a licensed Public Adjuster in 6 states and has several decades of experience in the related fields of construction, general contracting, and property insurance. In addition to public adjusting, he is a Certified Professional Estimator with the American Society of Professional Estimators, member of the International Code Council, and a Windstorm Network Wind Certified Appraiser and Umpire. He is also a Member of National Association for Public Insurance Adjusters (NAPIA), a past President of the Texas Association of Public Insurance Adjusters (TAPIA), and a founding board member of American Policy Holder (APA).

Website: https://suncoastclaims.com/

Facebook: https://www.facebook.com/SuncoastClaims/

YouTube: https://www.youtube.com/channel/UCbjGZetlV3Uf8z_bG7-hZaA

You’ll Learn:

[2:03] Don’s story

[8:30] What led you to wanting to become a public adjuster

[10:30] how did you hear about public adjusting

[16:24] best reason of contractors working and collaborating with public adjusters

[25:40] How Public adjusting is similar to law

[28:30] How working with public adjusters as contractor helps make relationship w the homeowner

[34:50] how to find a public adjuster and how to continue to have a good relationship

[40:00] Trusting your instincts

[42:40] maintaining the relationships during projects

[50:07] touchpoints/communication system with property owners

[57:25] The first steps for how to become a public adjuster

[1:03:00] the reward of being a public adjuster

[1:08:00] How to get in touch with Don

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In this episode Karen Ensley sheds light on the “must haves” you need in your construction / restoration contracts AND strategies for avoiding some of the most common collection issues.

Karen Ensley “grew up in the business,” working firsthand in the construction industry prior to becoming an attorney. Now, she is a board-certified construction law attorney focused on representation of small and large commercial and specialty contractors throughout Texas. She is well versed in lien and bond claim law, collecting for unpaid work, and defending against claims of improper workmanship.

You’ll Learn:

[1:40] Story

[6:23] Why Karen felt inspired to join the contracting world

[7:50] Most common issues with construction and restoration contracts

[10:32] This mistake will cost your contracting business BIG

[12:30] Common contract mistakes that have big negative effects

[21:27] The “Must Haves” in contracts

[24:00] How often are the “must haves” of a contract missing?

[24:50] Contract resources (and contractorprodocs.com)

[28:18] Important things every contract should have

[34:24] Importance of laws and contracts

[36:02] Common collection issues contractors should watch for

[39:20] The importance of a professional contractor for a homeowner

[40:11] The positive impact of a professional contract for homeowner

[43:08] Importance of homeowners being educated on the insurance process

[46:15] Profit & overhead in insurance

[48:44] Recognizing the fact insurance companies are the ones that generate the payments

[53:00] Supplementing and the importance of picking up supplement checks

[56:50] What contractors need to hear when they can’t get the owner to pay

[1:21:00] Arbitration and collecting on contracts

[1:02:20] How to connect with Karen Ensley + recommended resources

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In this episode, Steve Patrick of Level the Playingfield shares his knowledge on the insurance restoration process and his perspective on how the roofing and insurance restoration industry needs to build and grow, especially in the next 10 years.

Steve Patrick is a strategic advisor, consultant, contractor/PA coach and the author of the contractor-acclaimed book ‘Win the Claim Game by Leveling the Playingfield.’ He is also a top-rated speaker for topics aimed at insurance restoration contractors and PAs dealing with claims adjusters. Over the last few years he’s spoken at numerous places including SVG’s Win the Storm Conference, Roofing Insight’s Roofing Process Conference, and the Storm Restoration Contractor Summit.

You’ll Learn:

[1:28] Steve’s journey into the insurance industry and appraisals

[14:30] Why claims adjusting is more difficult today than ever before

[18:25] What needs to be fixed in the insurance restoration industry

[23:37] The importance of presenting an argument and build rapport with insurance adjusters

[26:47] Strategies for presenting an argument and building rapport with insurance adjusters

[28:52] Biggest problems within the roofing industry and roofing culture

[34:45] The importance of trust in building rapport

[43:00] Why the failure rate in roofing and insurance restoration is so high and how to fix it

[45:38] Learn how to sell using these trainings and programs

[47:20] Future Insight #1: Why insurance restoration contractors need to offer retail roofing, water & fire services, and other contracting services

[51:36] Future Insight #2: The future of the roofing industry due to profits

[53:17] Steve’s favorite resources (“How to win friends and influence people” by Dale Carnegie) and freebies you can have

[1:00:49] Steve’s 3 companies that help contractors

LP Loss Consulting: http://www.leveltheplayingfield.us/

Facebook Group: Level The Playingfield: https://www.facebook.com/groups/1022990584433464/

(join via text by texting “Forum” to 214-496-5182)

Download Free Ebook by texting “ebook” to 214-496-5182 (and, if you run into any trouble getting the book printed, you can text Steve for help at 214-244-2639)

Estimates Made Easy: https://estimatesmadeeasy.us/

Get free video on what appraisal is and how it works by texting “video” to 214-496-5182

Contractor Pro Docs: https://www.contractorprodocs.com/docs

Books Recommended By Steve:

“How To Win Friends And Influence People” by Dale Carnegie

“Markup & Profit: A Contractor’s Guide” by Michael Stone

“Never Split The Difference” by Chris Voss

Website: https://enablemarketing.com/

Facebook: https://www.facebook.com/enablemarketers

Instagram: https://www.instagram.com/enablemarketers/

LinkedIn: https://www.linkedin.com/company/enablemarketers/

YouTube: https://www.youtube.com/channel/UCJ_IhD_Y3oDklc1BoRxSIvg

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In this episode, Sam Martin shares his story and sheds light on the skills & strategies necessary for roofing sales success. He also shares practical ways that roofing business owners can attract top talent.

Sam Martin is the CEO and founder of Winner’s Circle Training, a program that offers training, coaching, mentoring, accountability and community for individuals looking to change their life and become 6-figure earners.

At his core, though, Sam is an entrepreneur from Pennsylvania, who, without a degree or formal education, went from making less than minimum wage on his father’s farm, to a rising star in a local roofing company. He helped to lead the company's sales force to its fourth consecutive appearance on the Inc. 5000 list of fastest growing companies. He ranked 2nd in the sales force that helped grow the company to 50+million AND was personally responsible for 4+ million dollars in sales in his first full year with the company.

Website: https://www.winnerscircletraining.com/home

Facebook: https://www.facebook.com/winnerscircletrainingofficial

Instagram: https://www.instagram.com/winnerscirclesuccess/

YOU'LL LEARN:

[1:29] Sam Martin’s story and how he got into roofing sales and coaching

[4:47] Understand the foundational skills and strategies for roofing sales success

[6:06] Most common mistakes roofing salespeople are making

[9:14] The importance of knowing who’s door you’re knocking on

[10:20] Door-knocking is a science - here’s the approach

[11:14] Right length for you sales pitch at the door

[13:55] The power of local/neighbor/neighborhood name dropping

[14:58] The 3-tiered selling system you need to cut the bs and make sales

[16:54] Selling system (part 1) - Knocking Doors - is door knocking always a numbers game?

[18:50] Selling system (part 2) - Overdeliver - the importance of over delivering and practical tips

[25:30] Selling system (part 3) - Get Referrals - tips for generating referrals and what works best

[33:50] (Business Owners!) Common problems with finding/recruiting (and retaining!) salespeople

[38:02] Why companies fail to attract the top talent

[43:52] The importance of gratitude and treatment your team right

[45:06] Tips for proactively hunting and attracting top talent

[49:40] Sam’s Journey: from roofing sales to coaching

[51:53] Most influential Books: Grant Cardone’s 10X Rule and Ray Dallio’s Principles

[53:45] What is Winners Circle Training and how it can help you

Website: https://enablemarketing.com/

Facebook: https://www.facebook.com/enablemarketers

Instagram: https://www.instagram.com/enablemarketers/

Linkedin: https://www.linkedin.com/company/enablemarketers/

YouTube: https://www.youtube.com/channel/UCJ_IhD_Y3oDklc1BoRxSIvg

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Today’s Guest:

Becca Switzer dropped out of college to start her sales career with Cutco knives where she quickly became a top-performer. She was soon recruited by a storm chasing company and switched to roofing sales where again she quickly became a top-performer. But her entry into roofing sales wasn’t easy and the training she received left her on her own to figure it all out. Over the last 6 years, Becca has helped roofing sales reps and roofing company owners up their sales game and build better businesses.

Website: https://roofsalesmastery.com/

Facebook: https://www.facebook.com/roofsalesmastery/

Youtube: YouTube - Roof Sales Mastery

Instagram: @RoofSalesMastery

Courses:

[Learn More] All-Inclusive Business Owner’s Package

[Learn More] Roof Sales Training (For New Roofers)

[Learn More] Advanced Sales & Supplement Training

You’ll Learn:

[1:49] Becca’s Story: how she got into roofing sales and why you should listen to her

[11:31] Some of the biggest challenges facing roofing sales reps

[15:24] Some of the most common mistakes roofing salespeople make

[17:45] Door-to-door sales secrets and strategies

[19:16] How to handling objections at the door

[21:03] Best opening lines for door knocking

[27:36] What struggling roofing salespeople should do

[32:53] Wrong attitude to have when door knocking

[34:56] Biggest mistakes roofing sales reps make while closing a leads

[38:04] Understanding the importance educating your customer about depreciation

[43:09] Best tips for building rapport with insurance adjusters

[49:07] The struggles of roofers building and scaling their business through recruiting

[56:45] Scripts for generating more referrals

[59:24] Why roofing business owners struggle to retain salespeople

[1:02:19] Delegate or stall out - not delegating is the hidden problem that keeps roofing company owners from scaling their business

[1:06:10] Tips for how to delegate your roofing company well

[1:16:15] Mythbuster - busting the “Hustle” Myth

[1:20:20] Becca’s Book Recommendations: 4 Hour Workweek by Timothy Farris and The E-Myth by Michael Gerber

Watch the full episode on YouTube here: https://youtu.be/gDH3A7q_jlw

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Want to know how to brand your roofing company? Looking for ways to get your team to buy into your core values?

My guest today shares insights and tips into how to find key differentiations and core values that will set your team apart from the competition and, most importantly, help you build a roofing company your customers will remember.

Today’s Guest:

Nick Bonadies has a ton of experience in the interior and exterior remodeling space, having worked for multiple remodeling companies over the past 25 years. Before entering the remodeling space, he spent 4 years in the Marine Corp where he served in the infantry and as a Marine Body Bearer.

About 2 years ago, he launched his business, Semper Fi Exteriors, a roofing and exteriors company serving Northern Virginia. Stemming from the Marine Corps, his company puts service, commitment, integrity, and respect at the center of everything they do. He’s here today to share his story and share insights into how he’s taken the lessons & strategies learned in the Marines and applied them to his business.

In this episode, Nick shares how he’s been successful in building a winning culture at his company and unpacks how Semper Fi Exteriors is not only an exteriors company but also a mission-driven company. 

Website: SemperFiExteriors.com       Facebook: Semper Fi Exteriors       Guide: Semper Fi Purpose Statement & Core Values Document    You'll Learn
  • How to build a company culture focused on virtues and values
  • How to get your entire team to “buy into” your company culture
  • What it means to be a mission-driven company and how you can become one
  • How to build your roofing brand in the community around you, and beyond

[11:48] The importance of building your company culture around core values and why your values should guide all the decisions you make as a company

[18:18] How to get your team to “buy in” your company culture

[22:51] Using incentives & giveaways to get your team to remember team values

[24:12] How to find and choose your core values, and why it should be a team exercise

[26:53] Measuring how well your team is living and demonstrating your core values

[30:10] Giving back to the community can be the most powerful branding you ever do

[33:58] The amazing thing that happened to our business (that I never expected) when we started giving back to the community

[43:49] The #1 thing that has taken Semper Fi’s culture to the next level

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Are you maximizing your profit on estimates? Are you building good relationships with insurance adjusters?

My guest today share insights into how an expert knowledge of estimating and supplementing can help you:

  • Make more profit per job, by producing accurate, well-documented estimates
  • Build good relationships with insurance adjusters
  • Build supplementing systems that allow sales reps to stay focused on selling

Today’s Guest:

Peter Gaetano started his journey as an independent insurance adjuster for more than 6 years. More recently, though, he pivoted in the insurance space to help contractors instead of the insurance company. His company -- ClaimStar -- empowers contractors to negotiate a fair final price for insurance claim jobs through clear and accurate Xactimate estimates that reflect the real costs of roof and siding replacement.

You’ll Learn :

  • [13:45] What to look for when documenting damage on a roof and understanding the “story” about the damage that a claim / estimate needs to tell
  • [17:30] Specific things to document that will make you more money $$$ (right now)
  • [19:50] How to get more profits on your estimates
  • [22:03] The most common things roofers miss on their estimates (and it’s costing them a lot of money)
  • [22:40] How to systemize your inspection & documentation process for better estimates
  • [27:00] How lazy estimates and poor relationships with insurance adjusters damage your roofing company’s brand
  • [28:58] What insurance adjusters HATE that roofers do
  • [31:21] What insurance adjusters LOVE that roofers do (and how to build great relationships)

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Today’s Guest: Kevin Bailey is the owner of American Dream Restoration. He started as a canvasser and sales rep for a company that sold coupon booklets. Along the way he stumbled into roofing sales for a company in Northern Virginia and eventually started a roofing company in 2012. Over the past 3 years ADR has averaged between $3-$5million in sales. His company has been active in both insurance roofing and retail roofing. In this episode, Kevin shares his story and strategies about canvassing & sales.

   **Website:** AmericanDreamRestoration.com

   You’ll Learn:    [4:21] The impact of COVID19 on the roofing industry

[6:03] Finding your way into the roofing industry
[10:36] From roofing sales to roofing company owner
[13:10] The best mindset to have as a canvasser
[14:39] Biggest lead generation takeaways from a roofing business
[17:34] Practical tips and strategies for canvassing

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Want to learn how to use Facebook advertising to grow your roofing company? Sam Beiler, founder & CEO of Boostpoint, outlines exactly how you can do this.

Listen to this episode to understand why so many roofers and roofing companies are skeptical of Facebook advertising, and what it really takes to generate ROI-positive, scaleable advertising campaigns on the Facebook ad platform.

Today’s Guest: Sam Beiler is the founder & CEO of Boostpoint, a simple software solution that gives roofing companies a cost-effective way to grow their brand and generate leads.

He started in roofing during high school by working for his dad’s roofing company. After college, he joined the Equipter team working on the manufacturing side and eventually transitioned into sales and marketing. He helped them grow from a local/regional brand into a nationally-recognized brand.

In this episode, Sam shares strategies for how roofing companies can get use Facebook advertising to build awareness around their company and generate leads in a hyper-specific, geo-targeted way.

   **Website:** Boostpoint.com

     **Instagram:** Boostpoint Software

     **LinkedIn:** Boostpoint

   You’ll Learn:      * Why so many roofing companies struggle to see success from Facebook ads
  • What the most common mistakes roofers make when setting up Facebook ads
  • What are the benefits of running a brand awareness vs lead generation campaign
  • What written, video, and photo content works best for brand awareness ads
  • What written, video, and photo content works best for lead generation ads

  • How to follow up with Facebook ad leads and best practices

    [2:11] What led Sam Beiler to start Boostpoint
    [14:31] How to build awareness about your company using Facebook
    [24:40] Distinction between a Lead Gen and Brand Awareness campaign on Facebook
    [28:35] 3 types of content that best serve brand awareness
    [37:24] The importance of customer testimonials
    [40:43] Most important things to consider when beginning an ad campaign
    [44:38] The importance of ad copy
    [45:40] The quality of Facebook producing leads
    [48:29] Incredible results from lead ads on Facebook
    [1:06:23] The consequence of having no ad campaigns
    [1:11:20] Most important first step in starting to run Facebook ads

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Considering starting a roofing company? Wondering if you should stick with or even go to college? Joseph Becker skipped college and founded his roofing company, Spirit Contractors.

In this episode, Joseph unpacks his journey in starting a roofing company out of high school and how he continues to foster and strengthen his entrepreneurial, both in roofing and in other business ventures and life adventures.

Today’s Guest: Joseph Becker is the owner and founder of Spirit Contractors, a residential roofing company based out of Center Valley, PA. While in high school, he started his first business, making custom knives and selling them online through his network of over 40K social media followers. He is a young, hungry entrepreneur who has seen continued growth year over year in the residential and storm restoration roofing market. Joseph is only 22 years old but has already been in business for 3 and ½ years, did a million in sales last year, and has basically tripled sales each year since he started.

In addition to accomplishing all of this, Joseph also spent 6 months in Africa helping villages build houses, schools and other necessary facilities.

  **Website**: SpiritContractors.com    **Facebook**: Spirit Contractors

   You’ll Learn:      * Why you don’t need to college to be successful
  • How to start a roofing company
  • How to foster and develop your entrepreneurial spirit
  • How social media can lead to success in both roofing and other business ventures

  • Why you should give back, both locally and globally

    [3:52] First Company – growing a Youtube brand and business
    [5:50] Lessons learned doing mission work in in Africa
    [10:42] The journey from Africa to starting a roofing company
    [14:54] Strategies for year 1 of the roofing business
    [16:20] Mindset for persevering in door knocking
    [17:06] What turns people away from roofing contractors
    [18:10] How to improve door knocking close rates
    [24: 31] How to increase referrals
    [25:00] How to incentivize referrals
    [29:48] Most important thing to know when starting your own business

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Want to break into the insurance restoration and insurance roofing market? Lawrence Urgo, owner of Allclaims Pro, a public adjusting firm based in Virginia, outlines the process for breaking into the insurance restoration market as a roofing company.

Listen to this episode to understand why so many roofing companies and customers are skeptical of the insurance restoration industry, and learn why that skepticism is unfounded and inaccurate. Get an outline of the steps you need to take to break into the goldmine of opportunity that is the insurance restoration industry.

Today’s Guest: Lawrence Urgo is the owner and founder of Allclaims Pro, a public adjusting firm licensed in VA / WV / & NC. Larry broke into the insurance industry by accident and quickly realized the profitability and scalability of the insurance restoration industry. He started his public adjuster company in 2015 and was able to quickly go from 0 to well beyond 6 figures. In this episode, he sheds light on how roofing companies can break into the insurance restoration market which is a goldmine of opportunity.

   **Website**: AllClaims Pro        **Instagram:** @lawrenceurgo      You’ll Learn:      * Why roofing company owners are skeptical of the insurance restoration industry
  • Why customers and property owners are skeptical of the insurance restoration process
  • Why insurance restoration and insurance restoration roofing is a goldmine of opportunity
  • How to get implement insurance restoration sales & operations into your roofing company
  • How to sell insurance roofs and the benefits for doing so

  • The #1 thing you should do to get started in the insurance restoration market

    [1:30] The impact of COVID19 on the roofing industry
    [10:54] How Larry Urgo got into the roofing industry
    [15:50] Discovering the profitability of canvassing in college
    [20:44] Why homeowners need someone on their side when dealing with insurance companies & the importance of public adjusting
    [24:37] The importance of sales experience in your roofing company
    [27:43] Starting a public adjusting firm
    [29:54] Why roofers need to have an open mindset when it comes to insurance roofing
    [32:43] Why roofers are skeptical of the insurance restoration industry
    [35:53] Building trust over skepticism
    [41:38] Benefits of insurance restoration roofing vs retail roofing
    [46:27] Maximizing profitability through sales & upsells in insurance roofing
    [48:30] How retail roofers can get into insurance roofing
    [50:55] Should roofers navigate the insurance process alone or work with a public adjuster