Marketing Ops Now podcast: Recent Episodes
Tom Burgess
Marketing Ops Now is the world's first peer podcast series of leading marketing influencers sharing insights, concepts, modes and best practices around the topic of marketing operations.
More than 87% of marketing teams say they are not able to measure marketing performance properly. There are definitely a few hurdles in the way of measuring and tracking performance. In this episode Scott Brinker and Frans Riemersma discuss the challenge of measuring marketing performance and how the north star method can help.
Unlike other departments, marketing is typically not familiar with playbooks. But they can help bring discipline to a team by describing all the important definitions and processes. Listen to this episode by Ralf Strauss and Frans Riemersma to understand why marketing should drive the creation and adoption of playbooks.
A good playbook is the oil of a lean & mean marketing machine. Employees use it as a source of truth that explains key concepts, definitions, terminology, and the process for how things work. It fuels operational excellence. In this episode, hear from Scott Brinker and Frans Riemersma why well-adopted playbooks help marketers prevent poor marketing execution.
In this episode, Frans has interviewed Anita Brearton who is active in the Boston startup ecosystem as an investor, mentor, advisor, and board member to a wide range of startups and non-profits. They talk about what Marketing Ops means to her, the value for marketing organizations and why it becomes even more critical.
The notion of capability development is essential to the modern marketing organization. Many marketing leaders ask themselves how to develop their capabilities as an organization and generate more positive outcomes. This is where maturity models can help. In this episode Scott and Frans discuss how maturity models show in a structured way which disciplines to develop. Because a good maturity model allows teams to easily identify what the interrelated capabilities are, where they stand, and what to grow.
Agile marketing is an incremental, iterative test and learn process. It originates from agile software development. The Agile Marketing Manifesto dates back from 2012. Ever since companies have been implementing agile marketing and reporting remarkable results. But why are some companies more successful than others? What are the misconceptions about agile marketing? Hear from Scott and Frans more about why marketing ops can be the driving force behind agile marketing.
After having the marketing goals in place, it is time to set a KPI framework and track them. There are hundreds of KPIs out there that support tracking. In this episode of Ralf and Frans talk about which ones to pick and, and more importantly, how to implement a tracking process. Based on real-life examples they describe how companies solved the riddle of linking marketing performance to strategy in less than six months.
There are now over 12.2 million people on LinkedIn whose job titles specify “marketing operations”. Compared to well-known job titles like “digital marketing” (12,5 million), or “online marketing” (9,8 million), that isn’t a small group. With business becoming increasingly digital, the need for a marketing ops function increases. Hear more about the three marketing ops functions.
Martech has been eating marketing for the past decade. Looking at the explosion of martech from 150 solutions in 2011 to well over 8.000 solutions in 2020, marketers need a plan to deal with this expanding landscape. Listen in this episode what marketing capabilities you need to succeed.
There is no marketing leader on the planet without a strategy plan, yet there are many leaders facing poor execution. Once reality kicks in, they find out execution is not working according to the strategy. What exactly is the problem?
Frans Riemersma, founder of MartechTribe.com and Ralf Strauss Managing Partner at MarketingTechLab talk talk about how Marketing Ops can help the CMO to define the right framework, including benchmarking against past performance or competitive performance in the industry.
Frans Riemersma, founder of MartechTribe.com and Scott Brinker VP Platform Ecosystem at HubSpot and editor at chiefmartec.com talk about the multiple reasons why navigating martech is a big topic for Marketing Ops. ‘Buy first, think later’ seems still an often used approach for acquiring new martech solutions, but over the last decade the number of Martech solutions has exploded and marketers need to find a way to get the most value out of their stack.
Frans Riemersma, founder of MartechTribe.com and Scott Brinker VP Platform Ecosystem at HubSpot and editor at chiefmartec.com talk about how "Marketing Ops” is in the news – it’s on everyone’s radar, but what is it exactly? They discuss how it seems to be an amoeba, with shifting shape and why it is critical to marketing success and how you can manage and refine it, to dramatically increase its efficiency.
Frans Riemersma, founder of MartechTribe.com and Ralf Strauss Managing Partner at MarketingTechLab talk about Marketing Tech Monitor, the annual benchmark study of marketing technology and strategy in European companies. They discuss the four critical challenges identified in the survey and how Marketing Ops can address these challenges, making a great deal of difference in efficiency and effectiveness.
Frans Riemersma, founder of MartechTribe.com and Scott Brinker VP Platform Ecosystem at HubSpot and editor at chiefmartec.com talk about how Marketing Ops is here to stay. They explain why marketing ops is now one of the top 3 of CMOs priorities, based on the annual Gartner survey where 49% of marketers surveyed have a marketing operations leader on at least one team.
Frans Riemersma, founder of MartechTribe.com and Scott Brinker VP Platform Ecosystem at HubSpot and editor at chiefmartec.com talk about how Marketing ops “makes marketing happen” and how it has became increasingly important to the enterprise and its marketing organization. They discuss why management is increasingly looking to marketing to create engaging and differentiating customer experiences.