Affiliate Underground: Recent Episodes
Derek Gehl
Affiliate Underground is a podcast to help affiliates improve their business practices, increase revenues, and campaign profits. Get your questions answered, and hear some of the rarely-spoken about truths from inside the affiliate marketing industry.
Get ready to skyrocket your affiliate marketing game as we, Derek Gehl and Galel Fajardo, take you on an insightful journey through proven strategies, tactics, and industry trends in this power-packed episode of the Affiliate Underground podcast.
With years of experience under our belts, we'll be sharing our personal stories and invaluable insights that'll help you grow your online business like never before.
Join us for an exciting journey filled with personal stories, expert advice, and industry insights that will help you level up your affiliate marketing game. Learn from Derek and Galel's years of experience as they discuss topics such as increasing revenue, optimizing campaigns, and staying ahead of industry trends.
Don't miss out on this opportunity to elevate your skills and grow your business - tune in now!
Prepare to be captivated as we investigate the potential threats and implications of AI on humanity and how innovative AI tools are reshaping the affiliate marketing landscape. We'll expose the idea of AI surpassing human capabilities, the possible dangers that come with it, especially in military applications, and the crucial role of human checks and balances to prevent tragic misuse of this powerful technology.
Discover the secret to building successful business partnerships and finding balance in your life as a digital entrepreneur in this insightful episode. We promise to deliver powerful tips on how to improve your mental and physical health by simply stepping outside and immersing yourself in the elements. Learn the science behind the impact of sunlight on our circadian rhythms, blue light exposure, and the revolutionary concept of a "white space walk" to boost creativity and mental health.
Ever dreamt of boosting your income with affiliate marketing? Well, it's time to stop dreaming and start listening! In this must-watch episode, we dive into a fascinating conversation with Derek, a seasoned pro in both direct selling and affiliate marketing. Get ready to unlock a treasure trove of opportunities brought by the digital revolution.
In this episode, we dive deep into the world of affiliate marketing and eCommerce, discussing the importance of focusing on the right numbers and maintaining congruency throughout your campaigns. We explore the pitfalls of comparing your results to others and emphasize understanding your unique situation. We also examine the role of trust factors and media buying in your overall marketing strategy. As we continue our journey into affiliate marketing, we highlight the valuable resources available at eCommerceexpert.com and encourage listeners to reach out with questions, guest suggestions, or to be a guest themselves. Don't forget to subscribe, leave ratings and reviews, and check out the show notes at affiliateunderground.com
In this episode, we discuss the various ways AI can be utilized in social media management, the importance of creating unique prompts for AI-generated content, and the value of not competing on price. We explore how AI can be used to write engaging social media posts, summarize content, create scripts for short-form videos, and even build content calendars. We also delve into the significance of targeting high-ticket products with substantial profit margins and commissions for affiliate marketers, and the importance of building trust, authority, and credibility as an affiliate to successfully sell premium products. Join us as we explore these topics and more in this engaging conversation!
Today Derek & Galel celebrate recording 100 episodes of The Affiliate Underground Podcast!
This episode discusses what's working for affiliate marketers in the digital marketing space.
They do a deep-dive as to what's changed since the birth of the podcast about traffic sources, how COVID changed affiliate marketing, the use of AI in content creation & media buying, changes in SEO using parasite SEO like sponsored posts, and much more.
In this episode, Derek and Galel discuss Affiliate Summit West 2023 in Las Vegas and talk about how affiliate marketers can tap into future trends. The best affiliate marketers can spot trends BEFORE they hit the mainstream. Learn the tools and resources Derek and Galel recommend that you should access to spot trends and capitalize on them.
This is a deep-dive that Derek hosted going over his predictions for 2023 regarding search, social, consumer behavior and technology that is going to impact digital business, online marketing, and affiliates.
He's joined by Chuck Anderson, a seasoned digital entrepreneur and coach with a career spanning over two decades.
After you listen, let us know what you think! Do you agree? Disagree? We'd love to hear your feedback.
You've been living under a rock the last few weeks if you haven't heard about ChatGPT. The Internet is on fire testing out the limits of this incredible tool, but is it just a fad? In this episode, Derek and Galel discuss ChatGPT and whether or not affiliates can use this Artificial Intelligence (AI) tool to aid in their marketing efforts. Spoiler alert: The answer is a resounding YES! Listen in to learn how to leverage tools like ChatGPT to make you more money in 2023 and beyond.
Learn about how to have the most profitable year by properly planning your goals correctly!
In this episode, Derek and Galel also discuss Affiliate Summit Meet Markt in Berlin, Germany and Affiliate World in Bangkok, Thailand. Hear their blunt assessment on these industry events as well as learn what events they think you should actually attend in 2023.
Derek and Galel also walk you through their quarterly and annual planning methods so that you can learn firsthand how to plan your best year ever!
Itay Paz is one of the affiliate marketing industry's OG's! Hear some of the valuable lessons that Itay learned by creating his own website in 1995, and what he's done to build the empire he has today.
Some of the big takeaways from Derek and Itay in this outstanding episode:
- Strategies that Itay has used to tap into huge markets that other affiliates are typically not willing to do.
- Keys that separate low-producing affiliates and affiliates that generate a lot of revenue.
- The importance of meeting people face-to-face in this digitally based-world.
- Events that you should attend to open doors to partnerships.
- How to build relationships when people are skeptical about being open.
Itay also explains why he created the "affiliate conference built by an affiliate," the DMI Expo in Tel Aviv, Israel on November 13 & 14.
Important Links: Subscribe to this OUTSTANDING, free email newsletter:
https://morningdough.com/
DMI ExpoDigital & Affiliate Conference
November 13-14, 2022
Tel-Aviv, Israel
https://www.dmiexpo.com/
Connect with Itay Paz on LinkedIn at:
https://www.linkedin.com/in/itaypaz/
Things may get tough in 2023, and you need to be ready. It's time to evaluate whether or not your affiliate marketing business is built to LAST. There is a massive difference between affiliates who have their businesses that are built on sand versus those affiliates who have built their businesses on rock-solid concrete. Derek & Galel discuss sponsored posts as a parasite SEO strategy, and how affiliates can prepare their future by taking action today.
Things may get tough in 2023, and you need to be ready. It's time to evaluate whether or not your affiliate marketing business is built to LAST. There is a massive difference between affiliates who have their businesses that are built on sand versus those affiliates who have built their businesses on rock-solid concrete. Derek & Galel discuss sponsored posts as a parasite SEO strategy, and how affiliates can prepare their future by taking action today.
As the Northern Hemisphere wraps up the summer and heads into the fall, affiliate marketers are looking at a time period Derek refers to as "New Year's 2.0." Learn what affiliates like you should be doing right now to position themselves for success during this time of year when consumers are looking to make new changes in their finances, health, business, and more!
Affiliate marketers really don't pay much attention to click attribution... Until they realize that their affiliate sales may be poached from under them. What happens if you send great traffic to your affiliate link but then at the last second a crappy coupon site comes in and swipes your sale? Could that really happen? In today's episode, Derek & Galel discuss a major change in the SellHealth affiliate program and explain why click attribution should matter to you!
Affiliate marketers really don't pay much attention to click attribution... Until they realize that their affiliate sales may be poached from under them. What happens if you send great traffic to your affiliate link but then at the last second a crappy coupon site comes in and swipes your sale? Could that really happen? In today's episode, Derek & Galel discuss a major change in the SellHealth affiliate program and explain why click attribution should matter to you!
In this week's episode of the Affiliate Underground Podcast, Derek and Galel discuss their experience at Affiliate World Europe in Barcelona, Spain.
Hear what speakers discussed regarding buying traffic on Facebook and Google, and learn how to adapt to current changes!
Listen in to hear the hot topics of conversation that affiliates can all benefit from going into the second half of 2022.
A lot of affiliate marketers do a great job generating traffic but fail miserably when it comes to getting consumers to click their affiliate link. This means that affiliates are missing out on affiliate commissions! This week, Derek and Galel give you the exact information you need in order to improve your click-through rate, conversion rate, and your overall sales. Whether you're a beginning affiliate or are an experienced marketer generating six or seven figures, you'll find great value in the gems shared in this episode.
Celebrity endorsements can be incredibly compelling to help provide 3rd party validation and social proof. There's a big difference between a legal, legitimate endorsement and a photoshopped image of a celebrity doctor holding a product in their hand. What's the right way to leverage these endorsements? In this episode, Derek and Galel discuss how affiliate marketers can leverage legitimate celebrity endorsements in order to drive more affiliate sales!
Things in 2022 have gotten interesting. COVID-19 is less of a discussion, and people are traveling a lot more. Inflation and gas prices are high. Companies are starting to lay off employees. Ecommerce sales are down. How should affiliate marketers prepare themselves to weather this economic storm? Are there opportunities? Absolutely! In this episode, Derek and Galel discuss several niches that affiliates can profit in during this economic downturn.
Stop giving your sales to other affiliates! Digital marketers have been using review sites to generate sales as long as affiliate marketing has been in existence. In this episode, Derek and Galel discuss several key elements that are missing from most affiliate review sites they're seeing online. Learn from other affiliate marketers' mistakes by implementing these keys, and start skyrocketing your commissions!
Did you know that there are a few essential areas of your affiliate marketing business that you should NEVER outsource? In this week's episode, Derek and Galel discuss how affiliate marketing professionals can grow their income, reduce their stress and increase happiness by outsourcing the right tasks. Have you considered hiring an agency to help you with your marketing? If so, you need to listen to this week's episode because there's a lot of essential info you need to consider before signing that contract.
Change is happening all the time. In the affiliate marketing world, changes come about even faster. When Google makes algorithm changes, SEO affiliates pull their hair own out in frustration. As Facebook clamps down on ads, accounts are burned faster than before. When Adwords decides to make a big change, now more ad accounts are shut down. How should affiliate marketers handle volatility? In this week's episode of the Affiliate Underground Podcast, Derek and Galel discuss specific action steps affiliates should be taking in order to protect their businesses during volatile times.
Affiliate marketers are at a MASSIVE disadvantage if they're not utilizing artificial intelligence, also known as AI, to assist them with content generation. AI cannot completely replace a copywriter... YET. However, AI can make a massive difference for affiliates who want to position themselves much better against their competitors. In this week's episode, Derek and Galel explain how, why, and more specifically - WHAT tools affiliates should be using to leverage AI in their campaigns.
In this week's episode, Derek and Galel provide some insider info for affiliate marketers when it comes to using ad creatives for campaigns. Many affiliates will simply use the ad creatives given to them by their network without asking any questions. Set yourself up for success by knowing what to ask your affiliate managers, and learn how to test a product to do unboxing videos and reviews!
When building a website to generate traffic through SEO, it's important to establish authority. One of the best ways to establish a site's authority is with an expired domain that already has years of history and high-quality backlinks. How do you find these gems? There are a number of tools and services you can use that'll help you find these coveted domains. In this episode, Derek and Galel discuss what you need to know (and avoid!) when buying expired domains.
Have you ever asked an affiliate manager: "What are top affiliates doing to make sales?" In this week's episode, Derek & Galel discuss this question and show you how to properly research what other affiliates are doing in your targeted niche. They also discuss ethical issues related to affiliate managers sharing information, tools you can use to research, why you should network with other affiliates, and much more!
A poor user experience will affect your search engine rankings and conversion rate. What is user experience? User experience is helping people find what they're looking for, giving them what they want. There are a lot of factors to consider. In this episode, Derek and Galel help you to identify what you should be doing on a marketing and technical level to help give your web traffic what they're looking for. Implementing these suggestions can lead to a higher conversion rate and more sales!
This week Derek and Galel get settled back after a trip across the globe to the beautiful city of Dubai for the latest Affiliate World conference. In this episode, you'll hear thoughts on their opinion of Affiliate World conferences, reasons you should attend conferences to network with other affiliates, and about some massive opportunities that exist outside of English-speaking countries.
Today marks the official launch of the Affiliate Underground Podcast! Learn about Affiliate Underground, and about the exciting changes happening now. Solopreneurs face a lot of challenges day-to-day, but managing tasks is one of the biggest. The 21st century has us all distracted with push notifications, SMS, instant messages, and many other interruptions. In this episode, Derek and Galel discuss how to maximize your productivity as a solopreneur. Learn how to improve your productivity each day with these specific tips you can begin implementing today!
This week, Derek and Galel discuss current events in their countries, then take a deep dive into essential elements of landing pages. In order to effectively convert buyers as an affiliate, you have to have a great landing page. What are the must-have parts of a presell landing page? What is it that many affiliates miss when they're putting landing pages together? Learn these key points to help you increase your conversion rates across the board!
This week Derek and Galel discuss the harsh reality of Negative SEO. Regardless of what Google says in public, it's a real problem that some affiliates have to deal with. In this episode, you'll learn how to do your best to prevent Negative SEO attacks, and how to spot problems early on to avoid major issues.
This episode is catered to those with less experience in affiliate marketing, but even industry veterans will gain value out of this week's conversation. Derek and Galel discuss some specific steps that affiliates can take to pour fuel on the fire inside their affiliate business so that they can accelerate their success. There are several key areas new affiliates tend to neglect, and in this episode you'll walk away with some action steps you can implement today to get your business growing to new heights.
Happy New Year, and welcome to 2022! In this episode, Derek and Galel will equip you with a few ideas to help you seize upon the enormous opportunities that exist at the beginning of every calendar year.
Get the year started off right by listening to this episode!
As the new year approaches, men and women evaluate their lives and often decide to make new lifestyle choices in January. These choices often involve health, finances, relationships, work, and recreation. As an affiliate marketer, you have a unique opportunity to position yourself to sell what people want, WHEN they want it.
In this episode, Derek & Galel will help you prepare your business for January and the new year!
Derek and Galel have discussed copywriting at length on the podcast, but in this episode, they take a deeper look at what type of content will help affiliates convert traffic to sales. Learn what to avoid at all costs and some simple strategies you can implement today that'll make your visitors BEG to buy your offers!
Derek and Galel discuss the most influential books in their careers as entrepreneurs and internet marketers. In this episode, you’ll learn about the book that every affiliate marketer should read multiple times, and the skillset you MUST develop if you want to be successful.
Derek and Galel meet in person for the first time ages to record a recap on Affiliate Summit West held November 2-4 in Las Vegas, Nevada! Learn about what topics were being discussed, as well as many of the changes that they've observed. The affiliate marketing industry has definitely shifted. How do those affect you? Hear this and much more on this episode of The Affiliate Report Podcast!
Is it more important for an affiliate to choose the right offer or for them to choose the right traffic source? Derek and Galel tackle this question in this episode of The Affiliate Report Podcast. Learn what makes affiliate traffic convert better, what you can do to improve your EPCs, and how to turn social media traffic into commissions!
When getting your affiliate marketing business started, there are certain activities that affiliates should work on. As they build momentum, those activities should shift. Then, when an affiliate is generating thousands of dollars per month (or more), those activities should shift some more. In this epsiode, Derek and Galel discuss the essential activities that affiliates should be working on in order to use their time most effectively.
As the affiliate world begins to prepare for more in-person conferences, it's time for affiliates to evaluate how to best take advantage of these events. There's a ton of networking opportunities available that affiliates should be taking advantage of, but what should you do to prepare? In this episode, Derek and Galel discuss how to maximize your time spent at affiliate conferences.
What should affiliates be doing right NOW to prep for the end of the year? There are a number of verticals that perform exceptionally well towards the end of the calendar year. Right now is the time for affiliates to plan, prepare, and execute to reach all of their financial goals. Listen in closely as Derek and Galel discuss their processes for setting goals and making this a profitable time of year!
One of the most common errors we see while working with affiliates are headlines that are downright awful. In fact, if you have a bad headline, a consumer is likely to just skip over your entire sales page.
Derek and Galel discuss a formula for writing headlines that'll help you receive massive results faster!
What's the best niche in affiliate marketing to make massive amounts of money? In this episode, Derek and Galel will answer the question! They also discuss the psychology about buying, what makes a good niche and how to find a niche that will work. You don't want to miss this episode packed with information that'll make you a better affiliate marketer, copywriter, or brand owner.
Most affiliates miss the opportunity to generate good-converting traffic because they have a faulty content strategy.
Content matters. Whether you're running organic or paid traffic, a good content strategy can be the difference between making nothing and generating thousands of dollars per month in affiliate commissions.
In this episode, Derek and Galel discuss how to develop a content strategy that works. After listening to their suggestions, you'll not only be better prepared to capture more traffic, you may actually generate greater conversions with your content.
Why did you get into affiliate marketing? Is it because you wanted to generate income to replace a full-time career, or because you'd like to retire off of a passive income steam? In this episode, Derek and Galel discuss the affiliate marketing dream of passive income and share their raw, uncensored thoughts on what that reality looks like. They also discuss the latest news on Google's July algorithm update and share a new tool to help affiliates generate more sales.
One of the most commonly asked questions we hear from affiliates is, "what great traffic sources can I access for free?" In this episode, Derek and Galel break down "free" traffic sources and the reality that affiliates need to keep in mind as they build an affiliate marketing business. This episode is one you must listen to if you're trying to get more eyes onto the affiliate offers you're promoting!
One of the best ways to connect with an audience of prospective buyers is via webinar or live stream.
Hear from Derek and Galel to see how they are using webinars and live streams as an effective tool to make more money and increase leads!
Whether you're doing Facebook, Instagram, or YouTube, speaking directly with your audience is going to help build trust in a manner that's more convincing than with text alone.
The third quarter of 2021 is rapidly approaching. As different parts of the world open up, huge opportunities exist for affiliates. There are at least five major niches that Derek & Galel discuss that affiliates can take advantage of in Q3. Affiliates can use this information to generate some serious income the remainder of 2021!
Tool of the week: Whoop Band
News of the week: Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar
See more at TheAffiliateReport.com
How productive are you on a daily basis? A mistake a lot of online entrepreneurs make is that they spend time doing things that are low-to-no value for their business. In this episode, Derek and Galel discuss how to overcome the mistake of "majoring in minor things" and how to maximize your productivity to reach your ideal rate of pay. They also discuss the latest Google Core update, and have a new tool of the week that is sure to boost your productivity!
Digital marketers know that one of the keys to generating big income online is to get a lot of eyes on your offers. One of the easiest ways to do this is by creating an audience of fans. However, if you want to build a following online, there's ONE key thing you need to work on. In this week's episode of The Affiliate Report Podcast, Derek & Galel discuss this single item that can help you create wild, passionate fans!
In this week’s episode of The Affiliate Report Podcast, Derek and Galel discuss some of the reasons why affiliates fail to succeed.
If you’ve been struggling with your business or can’t seem to get things rolling, you’ll want to hear if you’re getting caught up in some of the traps that Derek and Galel identified.
Learn the things you should be talking to your affiliate managers, selecting the right offers, and much more on this week’s episode of The Affiliate Report Podcast!
Links to some of the resources mentioned this week:
The Center Cam - https://thecentercam.com/
Dr. Rachael Ross on Instagram - https://www.instagram.com/drrachael/
Affiliate marketing can be feast or famine, but it doesn’t have to be. Derek and Galel go over several key things that affiliates need to keep in mind when they are choosing the right offers, strategizing their businesses, and formulating their future plans.
In this episode of The Affiliate Report, learn the specific things that you can implement today in order to build more stability into your affiliate marketing business.
How do you effectively promote offers utilizing social media? Is it as simple as posting your affiliate link onto your Facebook feed and calling it a day?
Sorry to disappoint some of you, but there's a little bit more involved with promoting offers on social media than just spamming out links.
In this episode, Derek and Galel discuss how to effectively promote affiliate offers on social media to help you generate higher revenues!
Social proof is one of the most psychologically compelling tools that a marketer can use to drive sales. It’s one of the best ways for a prospect to realize that they aren’t the first ones to try a product or service.
In this episode, Derek and Galel discuss how affiliate marketers can effectively use social proof to increase conversions in any niche!
In this week’s episode of The Affiliate Report Podcast, Derek & Galel discuss what niches are gonna be hot in the 2nd quarter of 2021, as well as what areas to be concentrating on for your business!
There are a ton of great opportunities for affiliate marketers to take advantage of now. Are you ready to get to work?
Listen in on this episode and get started!
This week, Derek & Galel discuss the questions they receive from affiliates asking “how do I increase traffic to my offer?”
The fact is, affiliates who ask this are asking the wrong question!
Listen in on this episode as they discuss the true questions that all affiliates should be asking instead.
Additionally, they discuss some tips on improving audio, and some recent SEO guidance from Google.
If words like "metrics, KPIs, statistics, data" make your eyes glaze over and give you stress, fear not. If you love numbers and data, you will also enjoy this week's episode! Derek & Galel discuss how to use metrics CORRECTLY to make decisions on your campaigns, as well as a few pitfalls that affect over 90% of affiliates.
The great Dan Kennedy and other marketing geniuses emphasized the importance of having a USP, or a Unique Selling Proposition. This isn't about competing on price. In fact, your USP can help you sell higher priced products. This week Derek and Galel discuss how affiliates can leverage a unique selling proposition to drive increased conversions and boost their income!
This is an information-PACKED episode! Derek & Galel discuss a number of important topics for marketers related to productivity in the office, an incredible tool to help you turn one piece of content into 10 pieces, and the main topic for this week - 3 ways that all marketers can grow their businesses. If you implement what's discussed in this week's podcast, you will grow your business - full stop. Are you ready to take action? Listen in!
It takes skill to focus a paid traffic or SEO campaign on a specific, targeted demographic. Creating a successful campaign to sell to cold traffic is an entirely different skill. In this episode, Derek and Galel discuss how to set up an affiliate campaign targeting cold traffic, the steps you should include, and how to leverage your cold traffic long-term. If you've ever wanted to sell to cold traffic, you'll want to listen to this information-packed episode!
When a traffic source is kicking butt, is that the time to experiment with another source? In this week’s episode, Derek and Galel discuss how to take advantage of a traffic source that’s performing incredibly well, as well as helping marketers review some areas where you can seek improvement.
This week, Derek and Galel discuss some specific action steps that a digital entrepreneur could take if they found themselves having to start all over. What would you do to earn an income? What steps would you need to take? This episode should get some of your creative juices flowing as you hear the thought process on creating an income from nothing.
If you have a product or service that you're selling to men, you need to listen to the tips that Derek and Galel pass along in this episode. Want to learn the essential psychological components necessary to sell to men? It's quite simple. There are a few simple, but easy-to-miss items that marketers neglect when they're selling to a male consumer!
There is a huge difference between affiliates who are just starting out and those pulling in big revenue numbers. Do you want to be one of the best? If so, listen in because Derek and Galel discuss the qualities and traits they see in affiliates who are consistently performing at the top of the charts!
Video sales letters, also known as VSLs are commonly used to introduce cold traffic to an offer. In this episode, Derek and Galel discuss how affiliates can use VSLs effectively and essential items that must be considered when preparing these types of campaigns.
As people celebrate the end of a tough 2020 and enter 2021 with some new hope, Derek and Galel discuss what they foresee for the upcoming year. Learn about task management, influencer marketing, and what key areas of business you need to pay attention to in order to prosper this year!
This week, Derek and Galel discuss what affiliate marketers should be looking at in 2021. They'll show listeners their goal-setting strategies for each year, quarter, month, and week. This episode serves as a step-by-step blueprint for setting yourself up to have a fantastic year!
In this episode, Derek and Galel discuss how affiliates can take advantage of this time of year to maximize revenue. December can be an interesting month for affiliate marketers. Besides Google's December 2020 core update screwing things up this year, ad prices typically go up, and consumers may have their attention diverted to finish up their holiday shopping.
2020 is FINALLY coming to an end. While many people would like to put this year behind them, it's been a year of many great lessons for affiliate marketing professionals. In this episode, Derek and Galel discuss what niches they think will be hot in 2021. Affiliates who listen to this episode will have several ready-made campaign ideas handed to them, so start positioning yourself for a massive year right now!
Gaining trust is one of the challenges of an online marketer. There are some essential items many affiliates neglect when promoting offers that can help elevate your credibility, which helps propel you from random Internet website to an authoritative resource. Some tweaks are as minimal as a $10 investment, others are more substantial. In this episode, Derek and Galel discuss how affiliates can elevate their businesses by increasing their credibility and authority.
The biggest shopping days of the year are Black Friday and Cyber Monday. Just because brick-and-mortar retailers and eCommerce brands are taking part doesn't mean that affiliates should sit on the sidelines. In this episode, Derek and Galel discuss how affiliates can take capture some of the MASSIVE amounts of spending that take place over these shopping days in November.
We have a lot competing for our attention each day. Top entrepreneurs have to know how to get a lot done every day. On top of that, conditions like ADHD can add in another layer of complexity. This week, Derek and Galel discuss their methods to combat distractions and GET STUFF DONE!
This is an action-packed episode where Derek and Galel discuss the current political & economic landscape related to COVID-19, the presidential election in the United States, share a couple of valuable tools and breaking news on Google, then dive into the topic of lead magnets to drive increased revenue and audience segmentation.
In this week's episode of The Affiliate Report, Derek & Galel discuss a couple of big elements of SEO that are often overlooked, mainly having to do with site speed. They also discuss two tools that you can use to help you identify issues causing site speed problems, and share a news article about website layout that's important for all website owners.
Many veteran Internet marketers got started with information products, and co-host Derek Gehl is one of the pioneers of that industry. In this episode, Derek and Galel discuss how affiliates can leverage info marketing to sell physical products and vice versa. Get ready to learn from one of the all-time experts on this subject!
Learn how to generate content that allows you to sell and generate more organic traffic, even if you don't have a team. This week, Derek & Galel show you what type of content can help you generate more traffic and sales, discuss "infotainment" as well as how to incorporate that content to your affiliate campaigns.
Are you running around like crazy knocking out a bunch of tasks but feel like you haven't made progress? Maybe you're trying hard to get projects finished while you have a number of distractions vying for your attention. In this week's episode, Derek and Galel discuss their strategies for time management, share a couple of valuable tools & some news for the week.
This week's episode features our updated format, featuring a Tool of the Week, Affiliate News, and a discussion on this week's topic. It's vital for affiliates to conduct proper research to understand their audience, so how should they do it? In this episode, learn what to avoid when conducting research prior to launching a campaign.
Consumers in 2020 are intelligent shoppers. With millions of websites vying for competition, how do you capture their attention and gain trust? In this week’s episode, Derek & Galel discuss how to speak to consumers and get them further along the sales process effectively.
Do you like to fail? Nobody does. However, the fear of failure can cause online entrepreneurs to slow their growth. In this episode of The Affiliate Report, Derek and Galel discuss how affiliate marketers can overcome the fear of failure to scale their businesses to new levels.
Review sites can provide a great opportunity to promote affiliate offers, but only if they're done correctly. Derek and Galel share their insights on what type of reviews actually perform well, and several on-page factors you must include when running offers.
2020 has been an interesting year for all of us. In this episode, Derek and Galel discuss the current state of the global economy, Coronavirus, and how it may affect affiliate marketers around the world.
You may have heard some marketers say that "it's better to be an inch wide and a mile deep, than to go a mile wide and an inch deep." In this week's episode of The Affiliate Report, Derek and Galel discuss niche marketing and explain why this topic is incredibly relevant to affiliate marketers.
There are a lot of distractions that can take us away from work. We've seen how tough it can be for some people who have to deal with a new environment, balancing work and home life. Derek and Galel discuss their habits and give advice to affiliates on how they can stay focused, be productive, and get things done in order to accomplish more each day.
We have an update for you this week on COVID-19 and the Google Core algorithm shakeup. If you're curious about what economic changes are still on the horizon, and what Derek and Galel are seeing on the inside of an affiliate network, you need to listen to this episode! There are several things all affiliate marketers can be doing right now to properly position themselves for the massive shifts about to take place in the market.
Conversions are everything in affiliate marketing. Offers require testing, but how many clicks is an actual test? In this episode of The Affiliate Report Podcast, hear from Derek and Galel on what mistakes they see affiliates making when it comes to running tests, and avoid mistakes by applying their tips to your campaigns! After listening, affiliates of all experience levels will walk away with some tangible advice they can implement.
If you’ve done SEO, you know the feeling. You wake up, check your stats and refresh… Traffic has dropped dramatically. Something must be wrong with your website, right? Nope, Google decided to roll out an update to their search algorithm, totally screwing up search results for the next couple of weeks. In this episode, Derek and Galel will discuss what you should do if you’ve been affected by a Google update, as well as some tips for mitigating future updates.
For beginning affiliate marketers, many assume that choosing an offer is just about looking at commission rates and EPCs. There are many problems with choosing an offer based only on commissions. Based on what they see on the inside of a network, Derek and Galel discuss how affiliate marketers should choose the right offers, what they should be looking for, red flags to avoid, and ways to ensure that their campaigns are as profitable as possible. This episode may change the process you use to select offers!
It's a tough time for the world right now. With everything that's happening during our time of social distancing, it can be difficult to keep your head straight. In this episode, Derek and Galel discuss ways that you can grow your affiliate marketing business TODAY. There are specific action steps you can take in order to make a massive impact on your business that can set you up for the next several years. Affiliate marketing professionals of all experience levels should tune in!
Pay Per Click with Google Adwords and Bing can be incredibly profitable for affiliate marketers who do it the right way. There are tremendous opportunities for affiliates who can target buyer inquiries into sales for affiliate networks. In this episode, you'll hear a unique perspective from Derek Gehl, a network CEO who gives insights into what type of traffic a network wants to reward - and what they don't want. If you're running PPC you MUST listen to the gems in this episode!
We're living in an uncertain, strange, and sometimes scary time. A global pandemic is bringing life as we know it to a halt... But even though things are uncertain, there's a TON of opportunity as affiliate marketers. How should you be dealing with the COVID-19 situation gripping the world today? Is there such thing as an "ethical" marketer? What is the reality of today's situation, and how can you leverage it to bring value to fellow citizens while still making a living? In this episode, Derek and Galel tackle the unique circumstances facing the affiliate marketing world during this time.
Every affiliate network has them, but few affiliate marketers know how to use them properly: Your Affiliate Manager. Asking your affiliate manager the right questions can be the difference between making profit or spinning your wheels for a while. In this episode, Derek and Galel discuss how affiliates should use their affiliate managers as a resource, the questions you should (and shouldn't) ask, and some tips from a current affiliate manager who sees first-hand what top affiliates are doing on a daily and weekly basis!
One of the hidden gold mines that many affiliates leave untapped is visitor data. In this episode, you’ll learn how to build an email list in as little as 20 minutes, but more importantly, how to turn that data into actual cash in the bank! How can you get a lead magnet if you don’t want to spend money on hiring a writer? What about the technical stuff? Do you need to use a complex plugin, or are there free options you can use? Once you start collecting emails, how often should you send them offers? Tune in as Derek and Galel discuss the hidden gems inside of an email list.
Do you suffer from Shiny Object Syndrome or Paralysis By Analysis? If so, you're not alone. Many people drawn to affiliate marketing get stuck in a cycle of being afraid to make mistakes and as a result don't take ACTION. In this episode, Derek and Galel discuss ways that affiliates of all skill levels can begin to take the steps they need to in order to grow their businesses and achieve massive results!
Thanks to 21st century technology, it's possible to outsource pretty much almost any service. It's easy to make mistakes, though. In this episode, Derek and Galel discuss what should never be outsourced, where to find good service providers, what to look for when hiring them, and how affiliates can set themselves up for success.
Affiliates who are willing to be creative can benefit greatly from running JVs with others. Learn some examples of JVs that make sense, and how to structure the deals to be a win-win for both sides. In this episode, we’ll share some specific examples of JVs that have been successful for affiliates, and give some advice on how to screen potential partners.
What were some key takeaways from ASW 2020 in Las Vegas? Derek and Galel met off the convention floor to discuss their thoughts on what they saw. What new offers are saturated? Where is there a lot of opportunity? Which traffic sources are people talking about right now? Affiliates of all skill levels will find value in what's being discussed on this week's episode of The Affiliate Report, brought to you by SellHealth!
YouTube is the 2nd largest search engine on the Internet. How can video help affiliates who want to rank better in Google? Are there special tools you can use to help get your videos to rank better? In this episode, Derek and Galel discuss how affiliates can use video marketing effectively to drive conversions. Learn what type of cameras, microphones, and other equipment you can use to make videos quickly and easily. Additionally, you’ll learn some specific videos that you can create inside of your own home or office that can lead to thousands of dollars in commissions!
Your sales copy can be the difference between a $1.00 and a $10.00 EPC. Learn the copywriting mistakes that affiliates often make, and see if you’re doing the same. Derek and Galel also discuss specific things you should be doing when writing PPC ads and landing pages. Should you hire copywriters? If so, what should you look for, and how much should you be paying? What’s the difference between a good and great copywriter? Implement these tips to give yourself an opportunity at a huge increase in conversions!
We’ve seen it many times. An affiliate might test some ad spend, sees no conversions, then thinks, “this offer is bad,” or “the affiliate network is trying to screw me over!” What are the real reasons that your campaigns aren’t converting? In this week’s episode, we take a deeper look at how to diagnose poor affiliate results with some specific recommendations that you can implement in order to give yourself the best opportunity to achieve success.
A topic that Derek and Galel are passionate about is peak performance. How do some people consistently hit their income goals, while others are still scrambling? Why are some individuals mega-performers while others procrastinate all day? This episode is perfect for the first week of a new year. It’s not self-help fluff; this episode has tangible action items you can implement TODAY. If you want to create new habits, have more energy, and make more money than you did the year before - this episode will help you get started!
This week, Derek and Galel discuss one of the “old school” methods of digital marketing that can bring in an incredibly high ROI - if done correctly. How can you use this form of marketing in light of stringent ad guidelines on different platforms? Deliverability, what to send, how to sell and more - affiliates of all experience levels will get some great tips in this episode!
North America has been a constant driver for affiliate marketing commissions, but as ecommerce has expanded globally, so have opportunities for affiliates. Learn about emerging markets that are exploding with opportunities in Southeast Asia and Latin America. Even if you don’t speak their native languages, there are many ways to profit from these emerging markets.
How should someone build an affiliate marketing business so that it’s something that’s sustainable regardless of an algorithm change or account ban? In this episode, Derek and Galel give examples of ways for affiliates to safely build a business that can manage ups-and-downs of Google updates, policy changes, and more.
As we head into 2020, what markets are going to provide great opportunities for affiliate marketers? Derek and Galel discuss how to take advantage of hot trends, but also point out the evergreen markets that always present an opportunity, regardless of the time of year or current trends.
In 2019, we saw major affiliate networks shut their doors. This has understandably shaken the industry. Some questions addressed in this episode (and much more): Should affiliate marketers be concerned? How can affiliates be sure they’ll get paid?
Co-hosts Derek Gehl and Galel Fajardo introduce The Affiliate Report Podcast, explaining why they wanted to bring this podcast to the affiliate marketing community, and discuss what promotion methods they see currently working for successful affiliates.