The Shopper in Shorts: Recent Episodes
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An effort towards demystifying the concept of "The Shopper" & "Shopper Marketing" by our Founder & CEO Ankur Shiv Bhandari.
What are the conversations you have had in the last 24 hours? Maybe with your partner? with your kids? parents? friends? Anyone else? And should I also ask with anything else?
purpose #shopper #shoppermarketing #FMCG #retail #consumergoods #leadership #innovation #conversations #conversationsandpurpose #ankurshivbhandari #thepositivecharge
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.
shopper #shopperfocused #theshopperinshorts #shoppermarketing #shoppers #Asbicon #AnkurShivBhandari #TradeMarketing #ShopperStudies #VideoSeries #ConsumerGoodsOrganisation #shopperfocusedpromotions #promotionalmechanics #promotionaleffectiveness #importanceofpromotions #shopperbehavior
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.
shoppercentricity #shoppermarketing #theshopperinshorts #shopper #customercentric #shopperstudies #ankurshivbhandari #asbicon #consumergoods #shoppercentric
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.
shopper #shopper marketing #shopper studies #trade marketing #shopper research #instant shopper #planned shopper #asbicon #ankur shiv bhandari #the shopper in shorts #video series #shopper video series
In this episode of " The Shopper in Shorts" series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.
shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon #ankurshivbhandari #theshopperinshorts
In this episode of "The Shopper in Shorts" series, Ankur talks about the importance of understanding "The Shopper" concept for Sales teams.
shopper #salesteams #salestraining #fmcg
An effort towards demystifying the concept of "The Shopper" & "Shopper Marketing" by our Founder & CEO Ankur Shiv Bhandari.