Liz & Sandro's Marketing Podcast: Recent Episodes
Liz Hersh and Sandro Galindo
Liz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
If you want to leverage any of the thousands of available plugins for WordPress, make sure you do it right! In this episode, Liz explains how to find suitable plugins, test them in a staging environment and deploy them to your live WordPress website.
Episode 0366
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Sandro goes over what canonical URLs are and why they're an important part of your on-page SEO strategy.
Specifically, he talks rel="canonical" tag.
Episode 0365
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Liz shares three ways to improve your eCommerce email automation workflows. These ideas will promote repeat business & help you outshine your competitors.
Episode 0364
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
One of the many things discussed at WordCamp US 2019 this past November had to do with User Experience. Learn a few ways to audit your website's customer experience on a budget!
Episode 0363
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Facebook's Ad Objectives are meant to be used like a traditional sales funnel. Learn how you can take full advantage of this and optimize your ads using the Facebook Pixel.
Episode 0362
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
In November of 2019, Facebook held a Boost w Facebook event in NE Ohio. Sandro & Liz were in attendance & share what they learned about FB Messenger marketing for your small business.
Episode 0361
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
In this episode, special guest Jeff Booher joins us to share advice on how to handle business disruptions. His insight includes the proper way to treat employees, and the available resources if your revenue has declined.
We also dive into some best practices for marketing during a crisis. We speak specifically about the COVID-19 pandemic and how your organization can continue to engage its audience with so much in flux.
Episode 0360
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Building a website is a team effort! It requires expertise from several different disciplines. In today's episode, Liz covers the five people you need to build a great website.
Episode 0359
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
In part two of our conversation w LinkedIn expert De-de Mulligan we learn more about how to optimize your LinkedIn Company page. We talk about taking controversial stands, your company culture, job postings and how to get better engagement.
Episode 0359
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Today we have De-de Mulligan, President & Chief Content Specialist of the Mulligan Management Group and a LinkedIn expert! Today is part-one of our interview w her and she talks business pages on LinkedIn, how to optimize them, keep them up to date & why you should be doing this!
Episode 0358
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Sandro goes over seven recent bits of news in the world of social media marketing.
Sandro & Liz discuss the Top 25 Most Popular Instagram Hashtags of 2019 thus far. You can find them at https://influencermarketinghub.com/25-most-popular-instagram-hashtags/
Episode 0357
Have a question? Email us liz@themarketingpodcast.net & we'll give you & your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
Wondering what to do when your marketing content sucks? Liz walks us through six steps to ensure your blogs, videos and podcasts effectively support your marketing and sales efforts.
Episode 0356
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Sandro goes over five things you may want to consider when setting up your Google Analytics account.
Episode 0355
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz and Sandro talk through some of the pros and cons of incorporating pop culture into your marketing and give tips on how your brand can get the creativity flowing.
Episode 0354
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Sandro goes on a mini-rant about call-to-action (CTA) buttons. He discusses how important they can be and how simple a small teak to your website could lead to a large increase in conversions
Episode 0353
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
We're going back to basics! Liz explains the concept of evergreen content -- content that's relevant long after it's been published. She explains why this matters and how to create evergreen content for your business.
Episode 0352
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Sandro goes over five updates in the world of Instagram that small businesses & marketers should know.
Episode 0351
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz covers MailChimp's recent move to a full-service marketing automation platform. Hear her initial thoughts on the changes after testing some of the new features.
Episode 0350
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. You can follow Jeff or "slide into his DMs" over at @JFreeBoo https://twitter.com/jfreeboo
Episode 0349
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
In part one of a two-part series, Jeff Booher shares his agency horror story and hopes that college grads and job seeks don't make these judgment errors during the interview process.
Episode 0348
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
College graduation was about three months ago, however some recent Marketing grads aren’t happy w what they learned or more importantly, didn’t learn. Today Sandro goes over a few ways recent grads or anyone looking to break into the world of digital marketing can learn and keep up-to-date on this always-changing profession.
Episode 0347
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Does your brand support life, liberty & the pursuit of happiness? Should it? Liz & Sandro welcome their first guest, Jeff Booher, who shares thoughts on if, when & how your small business should target fellow patriots.
Episode 0346
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
In today's Back to Basics episode, Liz explains what online reputation management (ORM) is and why it matters. She also shares some tips to actively make ORM part of your business.
Episode 0346
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Attribution is something marketers have long sought out for ROI. Today Sandro goes over what Attribution is, some different methods and all about Facebook's free attribution tool.
Episode 0345
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Do small businesses still need a website in 2019? Sandro and Liz discuss this. The answer seems to be less and less. Find out why.
Episode 0341
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
In our first back-to-basics episode, Liz covers how to build an email list in 2019. In this series, we'll revisit our early episodes and share the latest and greatest tips for success.
Episode 0343
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Facebook is updating its algorithm with something called Click Gap, Instagram Alt Text, Twitter lowers the number of people you can follow per day and more!
Episode 0342
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz goes over the state of influencer marketing in 2019 and speculates on where this type of marketing might be headed.
Episode 0341
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Learn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps.
Episode 0340
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
In today's episode, Liz explains what a media room is and three main elements you should include. She also explains what a media room is NOT and why that matters.
Episode 0339
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Learn what YMYL & E-A-T mean in the world of Google & why they're so important.
Episode 0338
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Should Small Businesses begin to completely ignore Facebook? Sandro and Liz discuss this idea along w some caveats as well as what you may want to focus on instead.
Episode 0337
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Liz & Sandro share 4 ideas to help your nonprofit grow in 2019!
Episode 0336
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
In this episode, Liz shares some recent observations about video ads on Facebook as well as some new best practices you should consider incorporating into your ad campaigns.
Liz mentions some Facebook Video Best Practices. You can find those here https://www.facebook.com/business/help/103816146375741
Episode 0335
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Updates for the month of Feb incl FB letting you know who uploaded your contact info for ad targeting, FB Pages can now join groups & making reservations w/o leaving Google!
Sandro mentions two stories:
- Google Remote Office Clarification
- Reserve w Google Services
Episode 0334
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz shares some of her take-aways from WordCamp US 2018 in Nashville, including what she learned from the founders of the Yoast SEO plugin, how she might re-vamp her digital campaigns, and more.
Episode 0333
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Learn about eight FREE tools Sandro & Liz have used & enjoy and how they can help your small business grow! Whether you're on a budget or just want to try something new, there should be something here for you!
Episode 0332
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever.
Episode 0331
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can still grow via social.
Sandro mentions a great piece by Avinash Kaushik which can be found at https://www.kaushik.net/avinash/top-ten-profitable-marketing-analytics-obsessions/
Episode 0330
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Our first roundup of the new year. Today Sandro talks G Suite price increases, a new Twitter web page, Instagram selling followers, Fyre Festival and a new way to share Facebook Events.
Episode 0329
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Reviews are once again making news in the world of digital marketing. Today Sandro goes over a couple of news items including a Yelp algorithm update & fake reviews.
Sandro mentions two articles incl this Reddit thread:
https://www.reddit.com/r/offmychest/comments/abav1z/used_to_work_for_my_cousins_restaurant_and_did_an/
and Yelp's latest update: https://searchengineland.com/what-you-need-to-know-about-yelps-latest-update-dubbed-ghost-309893#.XCzgltR0KlY.twitter
Episode 0328
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recently Liz noticed two articles pointing out the growing dominance of Amazon. They're hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and so much more. Today Liz goes over all of this & discusses what it may mean for your small business.
Liz mentions two stories in the podcast:
- Amazon, With Little Fanfare, Emerges as an Advertising Giant
https://www.wsj.com/articles/amazon-with-little-fanfare-emerges-as-an-advertising-giant-1543248561?mod=searchresults&page=2&pos=11
- New Parents Complain Amazon Baby-Registry Ads Are Deceptive
https://www.wsj.com/articles/new-parents-complain-amazon-ads-are-deceptive-1543417201?mod=searchresults&page=1&pos=14
Episode 0327
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Sandro goes over a few social & SEO updates incl: Instagram alt text, a new Buffer IG stories creator and zero link results on Google.
Episode 0326
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today we go over Google Messaging for your small business. It's been around over a year, but we just began trying it out. Today we share what we like, don't like & let you know if you should try it.
SIDE NOTE: Sandro has checked, and there does not seem to be anything in Google Messaging terms & conditions preventing you from saving the phone numbers that message your SMB & uploading them to FB for a Custom Audience!
Episode 0325
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays.
Episode 0324
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond.
Episode 0323
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset.
Episode 0322
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Our final episode recorded from Baldwin Wallace University. Today Liz & Sandro talk to Matt Harris, a marketing major at BW who also has his own video production company. Matt asks questions about marketing his business & shares how he got his first lead spending $7 on a Facebook boost.
Episode 0322
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
The second (of three) episode recorded live at Baldwin Wallace University. Today Liz & Sandro talk to Emma Bruno, a marketing student at BW. She shares how she came into marketing, what she likes about the classes & what success looks like after graduation.
Episode 0321
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recorded live from Baldwin Wallace University in front of Tim Marshall's Content Marketing Class, Liz & Sandro discuss using Instagram for your small business holiday campaigns.
Special thanks to Tim & his entire class for welcoming us to speak to & record in front of their class. They were fantastic.
Episode 0320
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil?
You can view the 30-minute talk at https://sparktoro.com/blog/on-serp-seo-the-infuriating-reality-of-searchs-future/
Episode 0319
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recently Liz compared two mobile video editors, Ripl & Quik, today she goes over two desktop video editors, Lumen5 and Rocketium. Learn a few of the pros and cons to each and which one she is going to be using in the future.
Episode 0318
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
The past month has been a busy one in the search engine world! Today Sandro goes over a few updates including news coming out of Google's 20th anniversary event!
Episode 0317
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Liz & her team have recently been working on a few single page sites. Today she goes over some of the pros and cons to having a single page website to represent your small business.
Episode 0316
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
You may know about boosting a post or various other ways to advertise on the social media giant. But do you know about Facebook Lead Ads? Today Liz goes over what they are, why you may want to use them and how to set them up.
Liz mentions Hootsuite studies. Those can be found here
Episode 0315
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recently more and more studies are showing small businesses are not keeping up with their Google My Business dashboard. Today Sandro goes over several reasons to check in on this powerful platform.
Sandro mentions Google's scheduling and appointment partners. You'll find them here https://www.google.com/maps/reserve/partners
Episode 0314
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
So you've got a new website, now what? Today Liz goes over the steps her agency takes after the launch of each new client website. Learn about a few of the things she and her team do. You may want to apply some of these ideas to your own site.
Liz mentions a couple of episodes on GMB, you can find those here https://www.themarketingpodcast.net/another-reason-keep-gmb-date/ and here https://www.themarketingpodcast.net/why-small-businesses-need-google-my-business/
Episode 0313
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
We've talked link-building quite a bit in the past. Today Sandro goes over three ways a brand new business can earn its first few links.
Episode 0312
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
The term "Drip Marketing" seems to be coming up more and more. Today Liz goes over what someone is referring to when they say Drip Marketing and why the term may not have been as popular as other marketing terms.
Episode 0311
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
There has been a plethora of small SEO updates that wouldn't by themselves make a show so today Sandro goes over a few of these in one full episode. He'll talk copying reviews to your website, Schema's effectiveness, Chrome 69 and more.
Episode 0310
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Sandro goes over a couple of recent stories you may have missed in the digital marketing / social media world that may affect your small business. He also gives us a couple of tips for your business Facebook page.
Episode 0309
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recently Liz attempted to purchase a domain for a client on a GoDaddy auction. Learn about the pros and cons related to purchasing a previously owned domain.
Episode 0308
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
More & more businesses are turning to SEO to build their businesses online. While SEO can be tough, Sandro goes over four, more intermediate, yet simple tips to help your small business' website grow!
Episode 0307
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Liz compares two popular mobile/app based video editing tools: Ripl & Quik. She'll go over features for each and how they can help your small business!
Episode 0306
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Have you considered placing ads within Facebook Messenger's app? Over 10% of the world's population uses FB Messenger each month. Liz goes over how to reach people on this popular app and a few reasons why you may want to consider it.
Liz mentions a few ways to learn more about Facebook Ads Manager, Custom Audiences & the FB Pixel. We recommend Jon Loomer's site and short video tutorials. You can view them here https://www.jonloomer.com/quick-video-tutorials/
Episode 0305
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Sandro goes over five recent stories you may have missed in the digital marketing/social media world.
Episode 0304
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
As a web designer, it's a question Liz is often asked. Today she goes over the average time it takes her agency to build a new, small business website & some of the steps in the process.
Episode 0303
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recently Liz took on a project to build a new website with Squarespace. Today she and Sandro go over the pros and cons of working with this website builder.
Episode 0302
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Sandro goes over the new Instagram Questions sticker. He covers how to use it and how it can help your small business.
Episode 0301
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Project Gutenberg is on its way. Today Liz gives us an overview of what to expect and when we may see this new, more visual version of WordPress!
Liz mentions this blog post from Kinsta https://kinsta.com/blog/gutenberg-wordpress-editor/
Episode 0300
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recently Sandro signed up for an AdWords Udemy course and really enjoyed it. Today he goes over a few of the things he learned and presents a primer on Google Ads.
You can check out the course here https://www.udemy.com/the-ultimate-google-adwords-training-course/
Episode 0299
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Recently Liz had to transfer a domain name for a client and she realized how scary it is for a small business. Today she goes over the reasons for and the process to transferring a domain name to a new registrar.
Episode 0298
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
A few days ago Google activated its Speed Update that impacts mobile search rankings. It was originally announced in January of 2018. Learn what it does and how it may affect your website.
We reference Google's blog post on the subject and its three tools to test your site's speed. You can find those here:
https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
We also reference episode 293, on better web hosting. You can find that episode here http://60secondmarketing.libsyn.com/why-good-web-hosting-is-important-0
Episode 0297
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Sandro goes over five social media stories you may have missed in our July Social Media Roundup. And Liz also discusses a new app by Google!
Sandro discusses an article by Wired about the future being vertical video. You can find that story here https://www.wired.com/2018/06/gadget-lab-podcast-364/
Episode 0296
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Today Liz goes over a couple of basic questions on keywords for your business and website.
Episode 0295
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question!
Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Sandro goes over a powerful new(ish) tool Google is offering called Google Data Studios. Learn what it does and what it can do for your small business.
Sandro references Benjamin Mangold of Loves Data which can be found at https://www.lovesdata.com
Episode 0294
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Liz discusses the importance of good web hosting. She'll go over four aspects to consider when choosing a web hosting provider.
Episode 0293
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Sandro goes over five recent news snippets from the world of Facebook, YouTube, Instagram and even talk a little Fortnite!
Sandro mentions two previous episodes you can find at http://60secondmarketing.libsyn.com/website/facebook-marketplace-update and http://60secondmarketing.libsyn.com/website/what-is-facebook-marketplace And he mentions SparkToro's Trending section found at https://sparktoro.com/trending
Episode 0292
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today email marketing guru Liz goes over the differences between the email marketing heavyweights: MailChimp and Constant Contact. What she found surprised her. She also lets you know if either can take the place of a full Customer Relationship Management system (CRM)
Sandro references an email list by the Oakland police which can be found at this tweet https://twitter.com/ShaunKing/status/1001909298593783809
Episode 0291
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Liz & Sandro go over what they feel the current state of digital marketing is both for small businesses and for marketers, in mid-2018.
Episode 0290
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Sandro has four social media updates for you incl updates on Instagram's mute feature, Google Q&A and a 3rd party Twitter app appeal.
We also reference a past episode on Google Q&A found at https://www.themarketingpodcast.net/481-2/
Episode 0289
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Liz goes over the all-important General Data Protection Regulations that will be enforced as of May 25, 2018 and how it may affect your business.
Liz references a webinar she learned a lot from and you can find it at http://www.damselgoesbare.com/gdprreplay
Episode 0288
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Sandro goes over why it's important to have testimonials on your site & how to go about securing your first few!
Episode 0287
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Liz goes over email list segmentation incl what it is, how to begin doing it and why it's important!
Episode 0286
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Sandro goes over three recent updates to Snapchat incl all new Snap Spectacles, the effects of the GDPR & unskippable ads.
Episode 0285
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Liz & Sandro discuss their name change & why they had to rebrand from 60 Second Marketing!
Episode 0284
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Liz & Sandro go over a few of the changes Instagram & Twitter have made due to privacy concerns. In addition they briefly talk the GDPR law that takes affect May 25th in the European Union.
Sandro mentions Audiense which can be found at https://audiense.com/
Episode 0283
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Liz & Sandro go over some of the recent changes to Facebook's robust Ads Manager & how it may affect your small business' marketing efforts.
Episode 0282
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Liz & Sandro recap the recent Facebook & Cambridge Analytica news. They also discuss your personal online privacy and the way marketers use data you may now realize is being monitored & stored.
Sandro mentions a tweetstorm by Dylan Curran found here https://twitter.com/iamdylancurran/status/977559925680467968
Liz mentions two Wall St Journal videos. You can find them here:
https://www.wsj.com/video/the-key-to-understanding-facebook-current-crisis/A759E5F4-C3F0-49F1-A89A-CD656A90E511.html
https://www.wsj.com/video/series/joanna-stern-personal-technology/why-it-feels-like-facebook-is-listening-through-your-mic/AAB3CF21-F765-4C6A-920A-FB2DA950288E
Episode 0281
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Sandro & Liz go reiterate why you should be updating your Google My Business (GMB) profile and discuss an exciting new development in the Google Q&A portion of GMB.
Sandro mentions our Google Q&A episode which can be found here http://60secondmarketing.libsyn.com/overview-of-google-posts
Episode 0280
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Liz & Sandro go over four tidbits that wouldn't make up for their own episodes but are important enough for you to know about. They'll go over Google Chrome's Mute Site feature, LinkTr.ee, Instagram's feed and Google Offers.
Sandro mentions episode 0237 'Overview of Google Posts' that you'll find at http://60secondmarketing.libsyn.com/overview-of-google-posts. He also points out a client's instagram using Link Tree. You'll find that here https://www.instagram.com/cedarleetheatre/
Episode 0279
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Two weeks ago Google shook up the search world by testing searches that displayed zero results, or no link results, only answers. Today Liz & Sandro discuss this development & what it may mean for your small business.
Two stories and a tweet referenced in today's episode can be found:
- https://searchengineland.com/google-search-results-page-displays-answer-without-search-results-294076
- https://www.seroundtable.com/google-zero-search-results-feedback-25414.html
- https://twitter.com/dannysullivan/status/976189073474846730
As well as our episode 274 No Click Searches found here http://60secondmarketing.libsyn.com/website/no-click-searches
Episode 0278
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Recently Liz had a brand new client w a brand new website begin to wonder why she wasn't appearing anywhere on Google. Today Liz & Sandro go over reasons why new websites may not automatically be appearing anywhere on search engines and what it takes to finally begin to rank.
We reference episode 82 'So You've Launched a Website, Now What?' and you can find it at http://60secondmarketing.libsyn.com/website/so-youve-launched-a-new-website-now-what
And we also referenced our episode Google Search Console 101 which can be found at http://60secondmarketing.libsyn.com/website/google-search-console-101-0
Episode 0277
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Liz & Sandro discuss the reasons you may want to send out emails to your base more often or less often.
Liz mentions a past episode on how to improve your email open rates. You can find that episode here http://60secondmarketing.libsyn.com/why-email-subject-lines-matter
Episode 0276
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Today Sandro goes over a comparison of three powerful SEO tools: Moz, SEMrush and Ahrefs. He discusses pros & cons for each.
You can find them at:
https://moz.com
https://ahrefs.com
https://www.semrush.com
Sandro also references episode 153, Intro to the Moz Bar found here http://60secondmarketing.libsyn.com/size/25/?search=mozbar
Episode 0275
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
A recent blog post by Rand Fishkin, founder of Moz and new startup SparkToro talked about the rise of the no-click search. Today Liz & Sandro discuss what the research says and what it may mean for the future of search.
Sandro & Liz mention our past episode on Google Q&A and you can find it here http://60secondmarketing.libsyn.com/website/googles-new-qa-feature and find Rand's blog post discussed in this episode here https://sparktoro.com/blog/seo-opportunity-growing-shrinking/
Episode 0274
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Recently Sandro has been hearing more and more about customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV). Today he & Liz go over what it is, how you can find it and why it's important.
Episode 0273
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Since we've been gone for four months, much has happened in the world of social media. Today Sandro updates us on three of those happenings including stricter organic reach numbers from Facebook, a new bookmarking option from Twitter & the end to automated tweeting of the same tweet to multiple accounts.
Episode 0272
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
We're back! After a four month hiatus and a rebranding effort (that is actually still underway) we are back and dive right in. Today Liz talks about the infamous Snapchat update.
Episode 0271
Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
We can hardly believe it's already November. The holidays are right around the corner. Today Liz gives us a few tips to help you plan & prepare for the 2017 holiday season.
Episode 0270
Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Google has been saying for years that websites need to be secure, that is, have an SSL certificate. It's the reason some sites begin w https:// instead of http://
Today Sandro goes over what this means, what may happen if you don't upgrade and how to upgrade if you haven't already.
Episode 0269
Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
If you're looking for a new way to engage w your fans on Instagram, we have good news for you. Instagram has added polls to their Stories features. Today Liz goes over what they are and how they can help your small business!
Episode 0268
Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
If you have listened to this podcast over time you'll know Sandro loves marketing events online. Recently he's noticed a few changes to the way FB handles events and today he goes over those changes and how they may help your small business' events!
Episode 0267
Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Facebook has rolled out an alternative news feed they're calling Explore. it's slowly rolling out to everyone. Liz goes over what you'll see inside this new option from Facebook.
You can go to https://www.facebook.com/explore to check it out!
Episode 0266
Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Recently Sandro has had the opportunity to work more & more w the FB pixel & today he shares some of the things he's seen it do & implores all small businesses to install it regardless of what you do!
Episode 0265
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
The new 60 Second Marketing website is built on WordPress. It's Sandro's first site built on the platform (as we've mentioned in past episodes). Recently the site was down for five days all due to a tiny plug in. Today Liz goes over something Sandro did not know, that one plug in can take down your entire website!
Episode 0264
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
A few weeks ago we did a Link Building 101 series, today Sandro gives a few more tips on this important SEO tool.
Sandro mentions his past series Link Building 101. You'll find all three of those episodes at the following links:
- http://60secondmarketing.libsyn.com/link-building-101-part-1
- http://60secondmarketing.libsyn.com/link-building-101-part-2-0
- http://60secondmarketing.libsyn.com/link-building-101-part-3
Episode 0263
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Today Liz continues her series on customizing your message for various social media channels. Today she covers Google+. . .. that was NOT a typo, yes, she's covering Google Plus!
Episode 0262
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Last week Facebook decided to combine both its Ads Manager & Power Editor. Today Liz goes over what this means and some of the benefits of this merge.
Episode 0261
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Welcome back to 60 Second Marketing! We are back after a brief hiatus!
Recently FB stopped letting marketers edit the picture, headline and descriptions of link previews! This is kind of frustrating for many of us, but today Sandro goes over a couple of ways to continue to do this (at least for the time being) and also goes over why Facebook decided to do this.
Episode 0260
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Google has debuted a new feature, a crowd-sourced and business-sourced Q&A section to your small business' Google listing. Today Sandro goes over what it is, what you can do with it and more importantly, what you SHOULD be doing with it.
Sandro discusses Mike Blumenthal's post 11 Tips to Optimize for Google Q&A. You can find that post here http://blumenthals.com/blog/2017/08/13/11-tips-to-optimize-google-q-a/
Ep 259
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Today we have a continuation of Liz's journey to a new website. Specifically she's talking about the message she wants her website to send and asks a monster of a question.
Episode 0258
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Recently Facebook announced an expansion of its Craigslist-like Marketplace in terms of its offerings and who can sell on it. Sandro goes over the recent updates and what Facebook's overall goal may be.
Sandro mentions Ep 116 which can be found here. http://60secondmarketing.libsyn.com/what-is-facebook-marketplace
Episode 0257
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Recently Facebook announced your website's speed matters. Specifically, they said if your website loads quickly on its mobile app, the link to your webpage might appear higher in your feed. Sandro goes over some of the specifics and how to check & optimize your site.
Sandro mentions two lists Facebook offers to help check your site speed and also to help make your site faster. You'll find those here https://media.fb.com/2017/08/02/best-practices-to-improve-mobile-site-performance/
And he also mentions the actual blog post Facebook put out announcing the need for speed. You'll find that here https://newsroom.fb.com/news/2017/08/news-feed-fyi-showing-you-stories-that-link-to-faster-loading-webpages/
Episode 0256
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With most clients it's tough to secure enough content for a website. Recently Liz had the opposite problem, a client provided an overwhelming amount of content.
In today's episode Liz discusses the potential perils of overwhelming a potential customer w your website.
Episode 0255
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Liz & Sandro have spoken many times about the importance of keywords and why they matter. Today Liz goes over the basics of keyword research.
Liz mentions Moz in the episode which you can find at http://www.moz.com and also mentions two of our previous episodes, Eps 111 The Power of Keywords found here http://60secondmarketing.libsyn.com/the-power-of-keywords and Ep 94 The Importance of Keywords found here http://60secondmarketing.libsyn.com/the-importance-of-keywords
Episode 0254
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Sandro has two updates on our show today. The first is that 60 Second Marketing has a NEW website! The second being, what he's learned creating this new website, his first using WordPress.
Sandro mentions Ep 232 "New to Wordpress?" You can find it here http://60secondmarketing.libsyn.com/new-to-wordpress
Episode 0253
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Today Liz poses a question about a trend she has recently noticed. One where companies and brands are posting more about themselves and sharing third party content less and less. Are companies doing more overt selling today and less engaging w their fans? What are you noticing and what are you doing for your small business?
Episode 0252
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Sometimes marketing professionals forget that not everyone knows our "lingo". Today Sandro goes over a common way for marketers to test campaigns and hopes to inspire you to try this testing for your own SMB marketing.
Episode 0251
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Liz answers a common question small businesses have when starting out w their email marketing campaigns and goes over what to do to help you avoid a high bounce rate.
Episode 0250
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The third episode in our series on how to optimize your message for various online channels. Today Liz goes over optimizing for Twitter!
Episode 0249
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Sandro has long been a fan of Facebook Groups. One of the things missing from groups has been the ability for small businesses and brands to comment in groups.
Recently FB has brought about Facebook Groups for Business. Sandro goes over the pros and cons of this new tool for your online marketing.
Episode 0248
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A couple of weeks ago Facebook released its earnings for the most recent quarter. In the past we've talked about Facebook approaching peak ad load. While we may not be there yet, you should know what's coming in terms of Facebook ads for your small business.
Episode 0247
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Today Sandro concludes his three-part series on the basics of link-building. In this episode he mentions Help A Reporter Out or HARO. You can find it at https://www.helpareporter.com/
Episode 0246
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Following up on Episode 243, Liz goes over a few more stats and areas email marketers may want to look at and track over time in their campaigns.
Episode 0245
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Sandro goes over Facebook polls for your small business including their advantages, how you can use them and their limitations.
Episode 0244
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Today Liz goes over important information and statistics email marketers should track in their campaigns.
Episode 0243
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It's the second episode in Sandro's three-part series on basic link building. Today he goes over a few easy links to get for your small business.
Episode 0242
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Recently Liz returned from a two week vacation in Europe. Along they way she and her husband wanted to visit the Moët & Chandon estate. Today Liz tells the story of what happened and why it's a perfect example and call for all businesses, big and small to keep their website and Google My Business listing up-to-date.
Episode 0241
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Google has been coming out with quite a few updates pertaining to its Google My Business services. Today Sandro goes over two recent ones including an update to the monthly email businesses registered on GMB receive and the rollout of messaging a business via google results.
Episode 0240
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Link building is an important part of your website's search engine results. Today Sandro begins a three-part series on link building 101.
Episode 0239
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Maintaining a positive digital reputation does require some effort on your part. Today Liz goes over three tips and ideas you can do to help keep an eye on your small business' digital reputation & footprint.
Liz mentioned Screaming Frog SEO software. You can get a free copy at https://www.screamingfrog.co.uk
Episode 0238
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Google began making a new feature, Google Posts available to small businesses recently. They're much like Facebook Business Page posts. Today Sandro goes over their limitations and explains if you should be using them.
Episode 0237
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Recently Google debuted Google Websites. A way to quickly build a simple, one-page website for your small business. Today Sandro goes over what it can do, its limitations and its target audience.
Episode 0236
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Part two in our series on how to customize your message for each of the major social media platforms. Today Liz goes over things to keep in mind before hitting POST on your small business' FB page.
Episode 0235
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This is the first in a multi-part series Liz is covering ways to customize your message on various social media platforms. Today Liz covers her favorite social app, Instagram!
Episode 0234
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Recently Snapchat added the ability to see where your friends were when they last opened their Snap app. Today Liz goes over this new function and how it may or may not affect your small business.
Episode 0233
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This past weekend Sandro attended a WordPress camp called WordCamp! He was completely new to WordPress and learned a lot. Today he shares three things he learned and goes over why you may want to build your next website w this open source platform.
Sandro talks about the website http://poopy.life
Episode 0232
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New companies and established ones alike may be tempted to buy email addresses in bulk and begin sending them their marketing messages. Today Liz goes over if this is a good idea or not.
Episode 0231
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This question comes up every now and then. Today Liz & Sandro give you the pros and cons of using your social channels in place of having a website.
Episode 0230
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Recently a friend of Sandro's published a paperback book on ways to enjoy nature in the city. She asked for help promoting the book locally. Today Sandro goes over the advice he gave her that could help you promote your own products in your area.
Episode 0229
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A big part of SEO is link-building. But did you know not all links are created equal? Today Sandro goes over the difference (and it's an important one) between follow and no-follow links.
Episode 0228
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Recently Google announced its web browser Chrome, would have a web blocker installed. Today Liz goes over what this may mean for you.
Episode 0227
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Recently, author & Facebook COO Sheryl Sandberg paid a visit to Cleveland. Liz & Sandro went to hear her speak at Cleveland Clinic. They each learned a lot and today Liz shares a few specific things she took away from Ms Sandberg's talk.
Episode 0226
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As Liz continues her journey to a new website, she answers a common question: How often should you overhaul your company's website?
Episode 0225
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School may be barely out for most students but it's already time to start thinking about the Back-To-School shopping season! Today Sandro goes over some of tips to help make this a profitable time for you.
Episode 0224
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Last week, Liz & Sandro were speaking to the CEO of a company selling smart home services. He told us how changing two simple words helped more than triple conversions on his sales funnel. Today Liz talks about this case and why you may want to seek occasional outside advice on your marketing!
Shout out to Sean at https://www.properaccess.com !
Episode 0223
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A follow up to Liz's episode 163 titled '3 Things You Need to Film Better Video on Your Own' Liz goes over a few more things to keep in mind when doing video marketing.
You can download and listen to Episode 163 at http://60secondmarketing.libsyn.com/3-things-you-need-to-film-better-video-on-your-own
Episode 0222
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Liz is embarking on a journey to a new website. Today she talks about the beginning of this journey and what she hopes to accomplish. She'll also be updating us along the way in future episodes!
Liz mentions Episode 93 in today's show. You can listen to it and learn more at http://60secondmarketing.libsyn.com/what-to-do-before-a-website-redesign
Episode 0221
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Sandro goes over the four options you have to broadcast live video today: YouTube Live, Instagram, Twitter/Periscope and Facebook Live.
Episode 0220
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Episode 0219
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Yesterday Liz went over key numbers to know before setting your budget, today she talks about how to set your budget if you're in growth mode (a new company) or an established company w established clients/customers.
Episode 0218
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One of the questions Liz gets asked often is how should an SMB set up its marketing budget. Today Liz goes over some of the key numbers you need to know. Part one of a two part series.
Episode 0217
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Google is stepping up its events game by adding events to search results. Today Sandro goes over the recent changes Google made and how it can benefit you!
Sandro mentions two links:
Google's Events Overview: https://developers.google.com/search/docs/data-types/events
Generate Schema easily for your event at https://www.jamesdflynn.com/json-ld-schema-generator/
Episode 0216
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Five months ago Sandro talked about Facebook approaching peak ad load. Last week FB discussed it on its earnings-call. Today Sandro goes over this new update and what to expect.
Episode 0215
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News broke last week that Snapchat was finally debuting its self-serve ad platform. Will it help catapult its fortunes in the way Instagram's similar platform did? Sandro explains.
Episode 0214
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Many small businesses are about to launch their summer marketing campaigns so today Liz goes over a few things you can do to effectively manage them and get the best results.
Liz mentions Ep 187 Tips for Running Your Summer Marketing Campaign and can be found here http://60secondmarketing.libsyn.com/tips-for-running-your-summer-marketing-campaign
Episode 0213
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Yesterday Sandro went over what to do to set up your new account, today he goes over how to gain new followers and what to tweet!
Episode 0212
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Last week Sandro helped a client start a Twitter account from scratch and it reminded him of the steps it takes to begin to build on this marketing channel. Today is part 1 of how to begin setting up your brand new Twitter account.
Episode 0211
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Liz & Sandro launched their Instagram account to coincide w their 30-Day Instagram Challenge. Today they go over what they learned & how it can help your small business.
Episode 0210
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Yesterday Liz provided a simple formula to use when considering outsourcing your marketing. Today she goes further w three things to think about when delegating or outsourcing your marketing.
Episode 0209
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Today Liz helps answer a very tough question, one many small businesses face at one time or another.
Episode 0208
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Part two of Sandro's tips & ideas on how to use Twitter Lists to help your small business grow!
Episode 0207
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Sandro loves Twitter and loves Twitter lists almost as much. Today he goes over reasons why and how you can use lists to effectively manage your fans and followers. Part one of a two-part series.
Episode 0206
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Many times small businesses are intimidated by the number of subscribers other SMBs have. Today Liz talks about the most important number of subscribers, the one that's right for you.
Episode 0205
A few email marketing episodes from the past you can listen to incl:
How to Write Catchy Email Subject Lines (Ep 112)
http://60secondmarketing.libsyn.com/how-to-write-catchy-email-subject-lines
Email Marketing Metrics You Should Be Tracking (Ep 97)
http://60secondmarketing.libsyn.com/email-marketing-metrics-you-should-be-tracking
How to Choose an Email Marketing System (Ep 95)
http://60secondmarketing.libsyn.com/how-to-choose-an-email-marketing-system-0
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One week ago Liz answered the question: What is PPC? Today she goes over who should be using it and when you may want to consider it putting this marketing tool to use.
Episode 0204
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Heading back to a few basics, today Sandro goes over what an impression means in terms of social media insights.
Episode 0203
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Many people know what SEO (Search Engine Optimization) is, but not as many know what negative SEO is. Today Sandro explains & lets you know if it's something you should be worrying about.
Episode 0202
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Before you go all in on a marketing campaign there are a few things you really need to think about. Today Liz outlines three of those.
Episode 0201
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Earlier this week someone asked Liz what PPC stands for. Sometimes we marketers just assume everyone knows our acronyms and jargon. Today Liz explains what PPC is.
Episode 0200
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Much has been made over the past two years about bots and how they may be the future for companies in terms of customer service and sales. However the reality isn't as bright. Today Sandro explains why many are not about the bots.
Episode 0199
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Reviews are becoming more and more important in terms of search engine ranking. Yelp isn't the only big name in the world of reviews, now Google is also stepping up. Today Liz goes over a few ways to help you step your Google review game up!
Episode 0198
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Much is being made these days about the internet of things, or you may have seen its abbreviation IoT. Today Sandro goes over what it is and what it potentially means for your SMB.
Episode 0197
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We continue to dive into all the features available within the Facebook ad platform. Today Liz goes over the Facebook Audience Network.
Episode 0196
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One complaint Liz often hears from prospective clients is in relation to the response time of their current marketing consultant. Today Liz goes over what you should expect from your agency / consultant.
Episode 0195
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Last week Twitter introduced three updates, two small ones and one big one. Each affect your small business. Today Sandro goes over all three.
Episode 0194
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Today's episode is from a question one of our followers, Jim Gepperth had for us. He tweeted us asking what's the difference between Adwords & Adwords Express. Today Liz tackles this question.
Thanks for the question Jim! You can find him online at @JimGepperth on Twitter and http://mylifedjonline.com
Episode 0193
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Last week Instagram announced it has 1 million active advertisers. To celebrate they announced the goal of becoming more of “a primary storefront for your business,”
Today Sandro explains what they mean & what they're bringing to the table for your SMB.
Episode 0192
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Repeat episode today! One of our more popular episodes of 2017: Sandro goes over something FB users, investors and advertisers are all keeping an eye on, its ad load. Is facebook reaching peak ad load?
Episode 0133
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2 weeks ago Google Home users awoke to an unsolicited notification, letting them know the new Disney film debuted that evening. Google says it wasn't an ad but most don't believe them. Today Sandro goes over the ripple effect of this Disney/Google partnership.
Episode 0191
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One of the most common questions SEOs get is "how long will this take to work?" Today Sandro gives us the answer to this popular question.
Episode 0190
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It's time to announce April's 30 Day Challenge! It's an Instagram challenge and one we'll be doing right along with you on our new Instagram account! You'll find it at https://www.instagram.com/60SecMarketing/ or @60SecMarketing. The challenge is for all 30 days in April.
Don't worry, you won't have to post every day. But you should be gaining followers by the end of it! Also we'd love for you to use the hashtag #60SMChallenge
Download the challenge and details at http://hershpr.com/social-media/30-day-instagram-challenge/
Episode 0189
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Today we have a repeat of our most popular episode of Jan 2017. We'll be back tomorrow w a new episode!
Local SEO guru Mike Blumenthal recently published findings that show being listed on top ten lists from review sites can help with search engine results. Sandro talks about these findings today.
Episode 0140
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Spring has just sprung but it's not too early to start thinking summer! Today Liz shares 4 tips to help you start thinking about the coming season.
Episode 0187
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Recently Liz visited a client to check up on how they were doing w their Facebook Ads. She learned a few things from the client perspective and wanted to share that with us.
Episode 0187
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Yesterday Liz went over advertising on Pandora. Today Sandro has two follow up questions w Liz addresses.
Episode 0186
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Sandro has been bugging Liz to share her knowledge on advertising on Pandora. Today she shares what you need to know to get started w that platform.
Episode 0185
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Waze is the world’s largest community based traffic app. Could it help bring customers to your door? Sandro explains.
Episode 0184
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Sandro & Liz have spoken in the past about each of these services but have never compared them. Recently there have been news reports comparing their local ad capabilities and reach. Today Sandro gives us his insight and thoughts.
Episode 0183
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Recently Liz met w a potential client and talked Instagram strategy. Today she shares what she talked about w this potential client and all the things necessary to create a great strategy.
Episode 0182
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Recently Uber began testing something called Uber Offers. One aspect is that you can get a free ride to participating businesses. They'll pick up the tab as long as you come see them. Sandro shares his thoughts on this new marketing idea.
Episode 0181
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Recently a bomb-shell report from search-engine blog Moz seemed to indicate that there is a new top ranking factor in search engine results: proximity to the person searching. Today Liz & Sandro go over the findings and talk about what it could mean to your business.
Sandro mentions episode 147 The Rise of Near Me Searches. You can find that episode at http://60secondmarketing.libsyn.com/the-rise-of-near-me-search-engine-searches
Episode 0180
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We've talked about Google My Business a few times but it's something we can't overstate. Today Liz goes over its importance and shares a recent client interaction.
You can find Google My Business at http://www.google.com/business
Episode 0179
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Liz & Sandro recently attended a presentation on User Experience (UX) & all the work that entails. Today they share their thoughts on what UX is & how it can affect your SMB.
Episode 0178
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Today we have a repeat episode of one of our most popular episodes thus far this year.
For some, as marketers our answer to every marketing problem is Facebook. Today Liz takes umbrage w this maxim.
Episode 0144
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Sandro has heard the question time and time again, "When is the best time to post?" Today Sandro gives his somewhat unconventional answer.
Episode 0177
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Following up on yesterday's episode Liz gives us a few more tips on what to do as a crisis unfolds and ways to better prepare for the unexpected.
Episode 0176
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Last week Liz helped us deal w one internet troll, today she goes over what to do when there is a mob of them looking to take you and your small business down.
Episode 0175
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A couple of weeks ago Sandro went over what brand ambassadors were. Today he goes over the beginning steps to set up your own brand ambassadors program!
Sandro mentioned Ep 162 our Brand Ambassadors 101 episode. You can find that episode here http://60secondmarketing.libsyn.com/brand-ambassadors-101
Episode 0174
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If you're advertising on Facebook or thinking about dipping your toe into these waters, one of the tools you should be using is the Facebook Pixel. Today Sandro goes over what it is, how to implement it and what it can do for you and your small business.
Episode 0173
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Sandro goes over a recent feature Twitter is testing. One he hopes will come be available to everyone soon.
Episode 0172
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One of the topics Liz & Sandro have debated in the past is, is it worth it to live tweet events like the World Series, Super Bowl, Grammys or Oscars? And if so, what's the best way to approach this? Today Liz helps you come up with the answer that works best for you.
Episode 0171
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Dealing w trolls can be tricky, and if you and your small business haven't had to deal w any, consider yourself lucky. Today Liz goes over a few tips to deal w these
Episode 0170
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Last week Instagram debuted something new, something that wasn't originally found on Snapchat, a carousel feature. Today Sandro goes over what it is and how it can benefit small businesses.
Episode 0169
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As of one week ago your business can now list job openings to the Facebook news feed! Today Sandro goes over what this may mean for your small business.
Episode 0168
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Episode 0167
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Liz recently started working w a new client and was presented w something she and Sandro both hear often from potential new clients. Today Liz goes over this and helps allay a common SMB fear over hiring a marketing agency.
Mentioned in the podcast is our most popular episode, 3 Things to Consider Before You Hire a Marketing Agency. You'll find that episode here http://60secondmarketing.libsyn.com/3-things-to-consider-before-you-hire-a-marketing-agency-0
Episode 0166
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Our email maven Liz Hersh has been using MailChimp for over seven years. Today she gives us some of the things she loves and dislikes about the service.
Episode 0165
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There are basic things you can do that apply to 99% of your valid online customer complaints. Today Sandro goes over three of them.
Episode 0164
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There doesn't seem to be an end in sight for the growth of video online. Today Liz gives us three tips for creating better videos on your own.
Liz references episode 089 The Pros and Cons of YouTube. You can find that episode here at http://60secondmarketing.libsyn.com/the-pros-and-cons-of-youtube
Episode 0163
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One of the quieter but not so secret things small businesses are using to promote themselves is using brand ambassadors. Today Sandro goes over what a brand ambassador is and what the benefits of using one (or several) can be.
Episode 0162
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On our last episode Sandro shared the best marketing advice he's ever received. Today Liz shares hers.
Episode 0161
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Today Sandro is going to share the best marketing advice he's ever received. Monday Liz will do the same!
Episode 0160
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Today Liz talks about two ways your SMB should be using email marketing and the benefits of each.
Liz mentions episode 136 Why You Need to Segment Your Email Subscriber List, you can find that episode at http://60secondmarketing.libsyn.com/why-you-need-to-segment-your-email-subscriber-list
Episode 0159
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Snapchat's parent company Snap, Inc filed Initial Public Offering papers late last month. Today Liz gives us an update on how the company is doing and what to expect for this fast-growing company's future.
Episode 0158
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There's a lot of thought-power going on at Amazon, Google, Apple, Samsung, Microsoft and every other tech company looking at voice enabled devices over the future of advertising via voice. Today Sandro takes a look at what two options may be for these companies.
Sandro references episode 110 How to Prepare Your Business for Voice Search. You can find that episode at http://60secondmarketing.libsyn.com/how-to-prepare-your-business-for-voice-search-0
Episode 0157
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Recently a woman searching for a job in a new town created a chatbot to help her answer the common questions prospective employers and recruiters had. Her efforts have garnered national attention and put a spotlight on chatbots. Today Sandro talks about this shining example and gives more reasons why you should be dipping your toes in the chatbot waters.
Three places you can begin your Facebook chatbot without needing code are:
Sequel - https://www.onsequel.com
Chatfuel - https://chatfuel.com
Botsify - https://botsify.com
Episode 0156
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A few weeks ago Liz gave us reasons to create client profiles. Her client profiles are always evolving, growing and being updated. Today Liz challenges us over the course of the next month to talk to clients and learn from them in order to add/create/complete your client profile.
Liz references episode 134 Why You Need to Create a Client Profile, you can listen to it here http://60secondmarketing.libsyn.com/why-you-need-to-create-a-client-profile
Episode 0155
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Service-based businesses face unique challenges. When you're not selling a physical product marketing can be difficult. Today Liz goes over five tips to help you overcome these challenges.
Liz references past episodes on reviews, here are three:
- How to Ask for Reviews http://60secondmarketing.libsyn.com/how-to-ask-for-reviews
- How to Get Yelp Reviews http://60secondmarketing.libsyn.com/how-to-get-reviews-on-yelp
- More Reasons You Need Online Reviews http://60secondmarketing.libsyn.com/more-reasons-you-need-online-reviews
Episode 0154
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One of the SEO Sandro's favorite tools is completely free and can help you with your local SEO, it's called the MozBar. Today Sandro goes over some of the benefits and things he loves about this Google Chrome extension.
You'll find the MozBar as a free download at https://moz.com/products/pro/seo-toolbar
Episode 0153
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The fourth biggest holiday of the year in terms of dollars spent is right around the corner. Today Sandro goes over a few facts and ideas to help your small business take advantage of the upcoming holiday.
Episode 0152
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At this point, social media posts on holidays by brands are abundant and have become pointless to some. Today Liz gives you three tips on how to handle holiday related posts for your small business.
Episode 0151
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What are the essential services every small business should expect to pay for and if you're doing it DIY, what can you expect to pay? Today Sandro goes over five important ones and what you should budget monthly.
Episode 0150
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Have you noticed an uptick in ads on Snapchat? You're not alone. Today Liz goes over some recent announcements in advance of Snap, Inc's possible IPO!
Episode 0149
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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In mid-December Google My Business' help forum stated that attributes could now be added to a business listing. You could now add things like "Has outdoor seating" or "LGBT Friendly". Today Azrael talks GMB and urges you to update your attributes.
Google My Business Help Blog can be found at https://support.google.com/business/answer/6262887
Episode 0148
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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In the SEO world one phrase is climbing the search world charts like wildfire: "Near Me". Today Sandro goes over a few ways you can and should position your business to take advantage of this search term and find new customers.
Sandro references a couple of link building episodes, you can find them here: How & Why You Should Ask for Links Ep 78 http://60secondmarketing.libsyn.com/how-why-you-should-ask-for-links and The Importance of Link Building Ep 36 http://60secondmarketing.libsyn.com/the-importance-of-link-building
Episode 0147
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A common question Liz & Sandro are asked is how long should a client wait before seeing results from a marketing campaign. Today Liz goes over the answer and helps you understand why some results appear sooner than others.
Episode 0146
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When taking on new clients and as part of the discovery process we always inquire about past marketing campaigns. Today Liz gives us insight into what she looks for during this discovery and why it's an important part of starting a client/agency relationship off right.
Episode 0145
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For some, as marketers our answer to every marketing problem is Facebook. Today Liz takes umbrage w this maxim.
Episode 0144
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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There are a lot of great features within Google Maps that your business can be taking advantage of. Today Liz shares and experience and Sandro gives us three things to help with your Google Maps visibility.
Sandro mentions Google My Business, you'll find that at https://business.google.com
Episode 0143
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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What's a social media channel where your posts have a shelf life hundreds of times longer than Facebook and Twitter? Today Sandro goes over the basics of Pinterest and how it may be able to help your small business grow!
Episode 0142
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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A few weeks ago Liz answered the question why you should be using specific landing pages instead of your home page to greet potential new clients. Today Liz goes over a few elements of a good landing page.
Liz references ur episode 103 'Why You Should Be Using Landing Pages'. You'll find that episode at http://60secondmarketing.libsyn.com/why-you-should-be-using-landing-pages
Episode 0141
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Local SEO guru Mike Blumenthal recently published findings that show being listed on top ten lists from review sites can help with search engine results. Sandro talks about these findings today.
Episode 0140
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If you're sending out emails regularly through third party companies like Constant Contact or Mailchimp you need to make sure your emails are landing in your subscribers' inboxes. Today Liz goes over a few tips to make sure your emails are less likely to be marked spam.
Episode 0138
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Those of us in the SEO world have a love/hate relationship w the bounce rate. Today Sandro gives a primer on what it is, where you can find it and how it can help your marketing efforts.
Episode 0137
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Episode 0136
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Recently Google launched a test that allows people to message businesses directly from Google's search results. Will messaging SMBs be as common as calling them? Sandro explains.
Episode 0135
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A client or customer profile is a written description of your ideal buyer. Today Liz goes over why you should create a profile of the person you want calling upon your business all day, every day.
Episode 0134
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Happy 2017! We're back w all new episodes to help your small business grow. Today Sandro goes over something FB users, investors and advertisers are all keeping an eye on, its ad load. Is facebook reaching peak ad load?
Episode 0133
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Liz and Sandro are on vacation so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our 6th most popular episode: The Power of Digital Media
The ways in which you can target and reach your ideal clients are rapidly expanding. In today's chat, Liz and Sandro talk about how your online behavior is tracked and how marketers use this data.
Episode 068
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Liz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our MOST popular episode: 3 Things to Consider Before You Hire a Marketing Agency.
There are a lot of SEO & Digital Marketing agencies out there, all looking for new clients. Sandro gives you three things to ask these agencies when you're approached by one.
Episode 0118
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Liz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our 2nd most popular episode: 6 Ways to Grow Your Instagram Following
Recently we gave you 5 ways to grow your Snapchat following, today Sandro goes over a few ways to grow your Instagram following.
Sandro mentions Hashtagify. You can find it at http://hashtagify.me/ And he mentions Episode 99, 5 Ways to Grow Your Snapchat Following. You'll find it at http://60secondmarketing.libsyn.com/5-ways-to-grow-your-snapchat-following
Episode 0115
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Liz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our 3rd most popular episode: Why Use Twitter Polls?
Have you ever seen or taken a Twitter poll? There are some pretty fun ones out there with good engagement. Today Sandro explains what a Twitter poll is and why you may want to dip your toe in the waters of these questionnaires.
Episode 0071
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Liz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our 4th most popular episode to date Why Email Subject Lines Matter.
Does your small business regularly send out emails to your customers (HINT: you should be!). If so you may be wondering why some emails have higher open rates than others. Today Liz shares some of her email marketing expertise to talk about email subject lines and why they matter.
Episode 070
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Liz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. First up is our 5th most popular episode The Pros and Cons of Snapchat. This was our eighth episode and we were still pretty new at this podcasting thing. We hope you enjoy.
We love Snapchat. We present a few reasons you should too! Along w some reasons you may want to hold back. We'll also give you a tip that can help your business on this growing platform.
Episode 0008
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Yesterday Liz told us why downloadable content is so important. Today she shares insight on how to effectively build a downloadable offer.
Liz references our Episode 046 What Is Email Marketing Automation? You can find that episode here http://60secondmarketing.libsyn.com/what-is-email-marketing-automation
Episode 0132
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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You can have the best looking website on the internet, but if it isn't converting traffic into leads then it isn't doing its job. Today Liz tells us how downloadable offers can help turn visitors into leads.
Episode 0131
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Yesterday Sandro gave warnings on using too much text in FB images and image ads. Today Liz gives us a scenario where a lot of text did wonders for her client.
Episode 0130
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Whether you knew it or not Facebook judges your ads and possibly your posts on how much text is in the images you use. Today Sandro discusses FB's Text Overlay Tool. You can find it here https://www.facebook.com/ads/tools/text_overlay
Episode 0129
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Sandro and Liz have created thousands and thousands of posts for Facebook on behalf of their clients. Today Sandro shares something he has noticed over time that could help spread your posts a little further.
Episode 0128
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Facebook announced a plan to put a camera right into its app. Today Liz discusses the repercussions this could have on Snapchat.
Episode 0127
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As we wrap up 2016 Liz takes a look ahead & talks about some of the trends that will shape social media & small business marketing.
Episode 0126
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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What is a chatbot and why are they one of the current hot topics in digital marketing? Sandro gives a primer on this exciting digital tool for your small business.
Episode 0125
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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In addition to link-building, guest blogging is good for a number of things. Today Liz goes over some of the benefits to writing the occasional guest blog.
Episode 0125
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For the third time since September, Facebook announced errors to some of its reporting. Sandro breaks down the numbers and explains why they matter.
Episode 0124
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Instagram has made some updates recently to its Stories feature. Today Sandro goes over them and their potential benefits to your small business.
Episode 123
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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If you're wondering whether or not to use FB Events to help promote your next event, wonder no more. Today Liz gives us three reasons you should focus on Facebook to spread the word on your upcoming gathering.
Episode 122
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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If you think you're seeing changes in some of your Facebook Insights, you're not alone. Today Sandro explains some of the updates FB is making to its reporting on organic reach and videos viewed to 100%.
Episode 121
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Instagram has over 500 million users. One of its newer offerings is Instagram Stories. Today Sandro goes over some of the reasons why your small business may want to jump on board the IG Stories train if you haven't already.
Episode 120
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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One of the most controversial website elements is the pop-up call to action. Today Liz the love/hate relationship you, your audience and even Google has with pop-up ads.
Episode 119
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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There are a lot of SEO & Digital Marketing agencies out there, all looking for new clients. Sandro gives you three things to ask these agencies when you're approached by one.
Episode 118
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Facebook recently unveiled a new app dedicated to all of the events happening in your area created and shared through FB. Today Sandro gives us tips and ideas on how to best optimise your next event!
Episode 117
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450 million people were visiting buying/selling groups on FB every month. Because of this FB decided to create a new area where people can buy and sell to people within 100 miles. Today Sandro goes in depth with this new FB feature.
Episode 116
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Recently we gave you 5 ways to grow your Snapchat following, today Sandro goes over a few ways to grow your Instagram following.
Sandro mentions Hashtagify. You can find it at http://hashtagify.me/ And he mentions Episode 99, 5 Ways to Grow Your Snapchat Following. You'll find it at http://60secondmarketing.libsyn.com/5-ways-to-grow-your-snapchat-following
Episode 115
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Twitter Moments are finally being rolled out to everyone. Why should you care? Today Sandro what they are and why you may want to consider putting them into your marketing toolbox.
Episode 114
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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If you're ready to launch (or re-launch) your website with WordPress, then you'll need carefully consider the look and feel of your new site. Before you start sorting through the thousands of options available, make sure you consider the tips in this episode.
This has been Liz's go-to site for finding themes: http://www.templatemonster.com/#gref
Also here are links to past episodes
- 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571
- 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563
- 98 Pros and Cons of Wix http://directory.libsyn.com/episode/index/id/4795084
- 104 Pros and Cons of Weebly http://directory.libsyn.com/episode/index/id/4795146
- 107 Pros and Cons of Squarespace http://60secondmarketing.libsyn.com/the-pros-and-cons-of-squarespace
Episode 113
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Email is still one of the best ways to reach a loyal audience and generate sales. One way to be smart about your email marketing strategy is through email subject lines. Today Liz shares three ways to improve your subject lines.
Episode 112
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Keywords are a powerful tool as every social media outlet has its own search function and they rely on your input to serve results for search queries. Today Sandro asks us to think outside the box with keywords.
Episode 111
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Sandro talks about the coming voice-search wars and tells you how to prepare your small business no matter who wins.
Episode 110
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Today Liz talks about why you should be reposting on Instagram. She'll give us a few pros and one con to this marketing technique.
Episode 109
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Liz talks Instagram Stories and shares examples of a few brands doing exceptional work w this medium.
Episode 108
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
The fifth of five episodes in our series on website design options. Today Sandro discusses what may be the most powerful and expensive of the Software as a Service (SaaS) options for building your website Squarespace.
The previous episodes in this series:
- 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571
- 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563
- 98 Pros and Cons of Wix http://directory.libsyn.com/episode/index/id/4795084
- 104 Pros and Cons of Weebly http://directory.libsyn.com/episode/index/id/4795146
Episode 107
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Recently Groupon purchased Living Social. Is this once booming industry still relevant? Liz talks coupon sites in today's episode.
Episode 106
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
So you've joined the millions (approx 42 million) of businesses and brands w Facebook Business Pages. Congratulations! Now what? Today Sandro goes over a few of the things you should do whether you're launching a new FB page or want to check to make sure everything is copacetic with your current one.
Episode 105
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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The fourth (of five) in our series of episodes on website design options. Today Sandro goes over another Software as a Service (SaaS) option: Weebly.
- 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571
- 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563
- 98 Pros and Cons of Wix http://directory.libsyn.com/episode/index/id/4795084
Episode 104
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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If you're running a digital marketing campaign, where are you sending those clicks? Today Liz goes over the importance of using landing pages. HINT: They're not your home page anymore.
Episode 103
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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So it's the day of your event, now what? Today Sandro gives you a few tips to keep in mind to be better prepared for the day of your big event.
Episode 102
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
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Voice search is in its early days. There's Alexa, Siri, Google Voice Assistant and many others here and on their way. Today Sandro goes over how to prepare your small business for the coming voice search wars so no matter which company comes out on top, you win.
Sandro mentions three items:
- Walt Mossberg's column on Siri: http://www.theverge.com/2016/10/12/13251068/walt-mossberg-apple-siri-is-dumb
- Citations through Yext http://www.yext.com/products/listings/
- Citations through Moz https://moz.com/local/search
Episode 101
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Happy 100th Episode to us!
Getting to the coveted top of the Google Search Engine Results Page (SERP) is not easy. Basic Search Engine Optimization (SEO) practices are not enough anymore. Today Liz shares three things you should be doing consistently to get there.
Liz also mentions previous episodes we've done on link building. Here are three and links to find them:
- Ep 36 The Importance of Link Building http://60secondmarketing.libsyn.com/the-importance-of-link-building
- Ep 37 Building Links Through Media Sources http://60secondmarketing.libsyn.com/building-links-through-media-sources
- Ep 78 How & You Should Ask For Links http://60secondmarketing.libsyn.com/how-why-you-should-ask-for-links
Episode 100
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Snapchat's growth has been nothing short of a social media sensation. However, one thing we all wish were easier to do is to find new people to follow and have people find us. Today Sandro goes over five ways to help people find your small business on Snapchat.
Episode 099
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
We continue our series on website design options. This is the third of five episodes where Sandro focuses on Software as a Service (SaaS) site Wix.
You can find the first two episodes in this series in episodes
- 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571
- 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563
Episode 098
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Does your email marketing get people to make a purchase? Are you getting hung up on the wrong data / numbers in your email marketing? Today Liz goes over some of the more important email marketing metrics you should be monitoring.
Episode 097
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
If you haven't received a sales pitch from Yelp, consider yourself lucky (or maybe you haven't claimed your Yelp page. hint: you should!). Dealing w Yelp and other pitches for online sales people can take valuable time away from you and your business. Today Sandro shares a way he deals w these, sometimes meddlesome calls.
Episode 096
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
What's the best email marketing platform for your business? Liz has some tips on what to look for if you're ready to launch an email program.
Liz also mentions our previous episode 46 What is Email Marketing Automation. You can listen to that episode here http://60secondmarketing.libsyn.com/what-is-email-marketing-automation
Episode 095
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Keywords are an important component to so much of the work we do in digital marketing. Today Sandro shares thoughts on ways to go outside-the-box and rethink your approach to this all-important tool in your online marketing plan.
Episode 094
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.`
Liz shares a few things you and your small business need to think through before you jump into a website overhaul.
Episode 093
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Facebook is more and more becoming the go-to way to promote your event and FB realizes this as evidenced by the new Events app they recently released. Today Sandro goes over everything needed to create a solid FB event.
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
You can't wait until November to start planning your holiday marketing campaigns - you've got to do that now! If you're a procrastinator, then check out these tips to get your promotions in order.
Episode 091
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Some marketers are done with hashtags. Today Sandro proves they can in fact be useful.
Episode 90
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
YouTube is the second largest search engine behind Google, which means there is huge opportunity for your business. But there are some aspects you'll need to plan for if you're serious about building a following.
Episode 89
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Some people consider Lookalike Audiences an advanced form of Facebook advertising. Today Sandro explains why it should be considered an important part of your marketing wheelhouse.
Episode 088
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Last week Snapchat changed its name to Snap, Inc and unveiled its first hardware product: Spectacles. Today Liz gives us an overview of this new product and shares some thoughts on the future of this brand.
Episode 087
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Looking to build a new website? Today Liz gives us pros and cons of using Wordpress. In the episodes to come we'll be covering four options to build your new site including Wordpress, Squarespace, Wix and Weebly.
Episode 086
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
if you need to build a new website, our new mini-series on four great options is for you. Today we give a brief overview of Wordpress, Squarespace, Wix and Weebly with more in-depth information in episodes coming over the next two weeks.
Episode 085
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
One of the things potential clients ask is "what kind of results can I expect?" Today Liz tackles this tough question to give you a level of expectation before launching your campaign.
Episode 084
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
More and more companies are using social media as a form of customer service. Today Sandro shares a few tips and tricks to help you dip your toe into these waters where your customers are probably already swimming.
Episode 083
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
You've just launched your new website. Now what? Today Liz shares five tips to help drive more traffic to your website.
Liz references past episodes on Facebook advertising. Here are five:
- How to Boost a Post on Facebook http://60secondmarketing.libsyn.com/how-to-boost-a-post-on-facebook
- Facebook Ads 101 http://60secondmarketing.libsyn.com/facebook-ads-101
- Things to Consider When Launching a Facebook Ad Campaign http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4662777
- What you get for $30 on Facebook http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4632816
- How to Maximize Your Facebook Budget http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4613373
Episode 082
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
It's only recently Instagram has begun to allow business accounts, longer video and advertising. Today Liz shares an Instagram advertising case study, its results and what she learned from it!
Episode 081
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Millennials are considered by many an elusive market. Today Liz (a millennial) gives a few tips on how to reach this important segment of the population.
Episode 080
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
There's a wealth of knowledge in Facebook Insights - you just have to know what data to focus on! In this episode, Sandro share ideas on how to use the information to improve your Facebook presence.
Episode 079
Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out!
Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Study after study shows in today's search engine optimization world, links rank as one of the two most important ways to get your website to rank higher. Today Sandro gives an overview of how and why you should consistently be on the lookout for links!
Episode 78
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Each industry is unique. Liz and Sandro have been sharing tips for various industries' websites. Liz has been helping attorneys digital marketing efforts for several years and today gives us an overview of what every attorney website should have.
Liz mentions our previous podcast titled What Is Email Marketing Automation recorded Aug 15, 2016. You can listen to it at http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4591384
Episode 77
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
People aren't hanging up posters all over town to promote their events anymore. Today Sandro shares a few quick and easy tips to help you get more people through the door of your event!
Sandro mentions two websites: Easy Schema Markup for your website to promote your event can be found at https://www.jamesdflynn.com/json-ld-schema-generator and you can do advanced Twitter searches at https://twitter.com/search-advanced
Episode 076
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
We all know the saying "a picture is worth 1,000 words." Today Liz shares with us how to find images that stand out and not only tell a story, but help tell your small business' story.
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Browsing through Twitter's settings recently, Sandro found a new notification setting that may affect your ability to deliver the full customer service experience.
Episode 074
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
It's no secret that video and video marketing are on the rise. People today are spending more time w digital video than w social media. How can you as a small business owner effectively manage and publish good video content without spending a fortune? Today, Liz is here to help!
Episode 073
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Today Liz has a good overview of things you should consider before you create your next FB ad campaign. Whether you're a novice w Facebook ads or have more than a few campaigns under your belt today's episode is sure to give you a few things to think about before you publish your next campaign on this ubiquitous social media platform.
Episode 072
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Have you ever seen or taken a Twitter poll? There are some pretty fun ones out there with good engagement. Today Sandro explains what a Twitter poll is and why you may want to dip your toe in the waters of these questionnaires.
Episode 071
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Does your small business regularly send out emails to your customers (HINT: you should be!). If so you may be wondering why some emails have higher open rates than others. Today Liz shares some of her email marketing expertise to talk about email subject lines and why they matter.
Episode 070
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Facebook's Offer feature wasn't widely adopted by small business owners when it was launched a few years ago.
They've recently rolled-out some new features and we definitely think you should take another look at this tool.
Episode 069
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
The ways in which you can target and reach your ideal clients are rapidly expanding. In today's chat, Liz and Sandro talk about how your online behavior is tracked and how marketers use this data.
Episode 068
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
We've been preaching the importance of a mobile website for a while now. With some recent changes to Facebook, your mobile website is now more important than ever.
You can read Facebook's post titled Improving Mobile Site Performance at https://www.facebook.com/business/news/improving-mobile-site-performance
Episode 067
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
We've all been there, we start out a new marketing campaign with all the hope and aspirations of the annual planting season for your garden. Alas, not everything we try grows. Today Liz gives us a few ideas on what we can do when our new marketing campaign doesn't go as intended.
Link to Liz's blog post http://hershpr.com/marketing/what-to-do-marketing-campaign-flops/
Episode 066
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
Facebook Live is the hottest thing on FB today. Its organic reach is higher than any other type of post at the moment. If you haven't taken the plunge into FB Live well then today is your lucky day. Liz shares simple instructions on how to begin using this new service.
Episode 065
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
How do we stay on top what's going on in the digital marketing world? Blogs. There's hundreds of good ones out there. Today Sandro lists three that are worth checking out for small business owners and may not be mentioned in the usual top blog lists out there.
Links:
Jenn's Trends http://www.jennstrends.com/blog
Google Small Business Blog https://smallbusiness.googleblog.com
Understanding Google My Business & Local Search http://blumenthals.com/blog/
Episode 064
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
In late August 2016 Twitter began allowing business and brand owners to embed button allowing people to Direct Message a company from its website. Today Sandro goes over this simple new method of communication w your fans.
Website mentioned in today's podcast http://publish.twitter.com
Episode 063
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
Email Marketing expert Liz Hersh shares optimal days and times of day to begin experimenting with sending your marketing emails.
Episode 062
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
Today Sandro gives you three of the tools he and Liz use on a regular basis to help with digital marketing. Best of all, they're 100% FREE!
Links to the services:
-
http://www.buffer.com
-
http://www.canva.com
- http://woobox.com
Episode 061
Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
Sandro started in the digital marketing world by working w restaurants! Today he gives you four things every restaurant should have. Unfortunately most don't have these. If you own a restaurant or have a favorite one that is missing any of these, let them know!
Episode 060
Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing
Today Liz answers the question what is geo-fencing and how your small business can use it!
Episode 059
Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing
We continue to believe Facebook Ads are the best bang for your buck. Today Liz talks about a recent campaign where her clients invested $30. She'll share with us what type of reach, engagement and sales the client saw.
Episode 058
Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
Today Sandro goes over four things every new business should do before its doors are physically open, or soon after.
sites we mention today:
https://domains.google/
https://www.weebly.com/
https://www.squarespace.com/
https://www.jamesdflynn.com/json-ld-schema-generator/
Episode 057
Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
Have you ever received an offer to be listed on a specific website or directory? Should you pay to be on it? Are these opportunities for more customers and higher rankings or a chance to be placed in Google's "penalty box"? Liz and Sandro discuss.
We mention Moz's Open Site Explorer to check its spam score https://moz.com/researchtools/ose/
Episode 056
Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
Today Liz and Sandro each share one book that has affected the way they approach the digital marketing world.
Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
Episode 055
You almost need a Ph.D. in Facebook Ads in order to have the best impact for your budget. Today Liz gives us three strong tips to help you maximize your Facebook budget.
Join us on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
Episode 054
In spite of the popularity of Instagram's new Stories option, Snapchat remains a strong way to reach millennials and many other people. Today Sandro tells you how to create your very own snapchat filter!
Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
Episode 053
Liz continues our series in things websites must-have. Both Liz and Sandro work w non-profits. Today Liz gives us three things every non-profit's website should have.
Be sure to join our FB group at https://www.facebook.com/groups/60secondmarketing/
Episode 052
Sandro talks us through ways to run a successful online contest.
Episode 51
Join us at the 60 Second Marketing FB Group at https://www.facebook.com/groups/60secondmarketing
Today Liz gives us three things small business websites may overlook or not have fully implemented.
Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing
Episode 050
What is a lookalike audience and why is it a powerful tool your small business should be using? Today Liz explains what it is and how to take advantage of this Facebook tool.
Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing
Episode 049
Have an upcoming event you need to help promote online? Today Sandro shares a few more tips in our ongoing series of Promoting Your Events Online.
You can relisten to episode 5 with more tips about promoting your event online at http://60secondmarketing.libsyn.com/promoting-your-event-online
Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing
Episode 048
What's a marketing calendar and why should you be using one? Today Liz takes us through a primer on creating a marketing calendar w details for individual marketing campaigns. HINT: You should be planning Thanksgiving & Christmas right now!
Download a marketing calendar outline for your small business created by Liz here http://hershpr.com/marketing/why-you-need-a-marketing-calendar/
Episode 047
What is email marketing automation and why would you want to utilize it in your small business' digital marketing strategy? Today Liz explains a few of the ins and outs of this powerful tool.
Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing
Episode 046
If your business has more than one physical location you'll need to optimize for search engines for each location. Today Sandro shares four ways to help you keep each location in order online and help them all rank highly on search engine results.
Sandro talks about using http://www.yext.com or http://www.moz.com/local to help manage your locations' directory citations.
Be sure to join the discussion on our Facebook Group at https://www.facebook.com/groups/60secondmarketing/
Episode 045
It's the question that stumps so many small business owners who are trying to build their social media channels: How do I find great content? Today Liz shares three tips to help you discover content for your small business and industry.
Be sure to join our Facebook Group at https://www.facebook.com/groups/60secondmarketing/
Episode 044
More and more people and companies are using Social Media as a customer service tool. Today Liz shares ways to help you get started using Twitter and Instagram.
Liz also references Episode 12, Why Reputation Management Matters. You'll find that episode at this link http://directory.libsyn.com/episode/index/id/4475275
Episode 043
There are good reasons why your website may need an upgrade. Maybe it's missing some key features or it isn't as user friendly as it should be. If you're going to embark on a website relaunch, there are a few things you'll want to carefully reconsider. Today Liz talks about three things to think about before you take this potentially big, but necessary step.
Join the conversation at our Facebook Group https://www.facebook.com/groups/60secondmarketing/
Episode 42
Last week Instagram and its parent company Facebook dropped a bombshell, Instagram Stories, a copy / knockoff of Snapchat Stories. Today Sandro shares a few reasons why IG Stories may be better than Snapchat Stories and why you and your small business may want to consider giving Instagram Stories a try.
Episode 041
What's the difference between a personal Facebook account and a business page? Liz and Sandro talk about the two and give you some, possibly, controversial advice on the two. (there's a dirty, little secret Facebook doesn't want you to know!) - Episode 040
There's so much data and great information to be found within Facebook's Insights. But have you tried using Facebook's Pages to Watch feature? This feature is located within Insights and is a great way to track your competition or pages that you want to be more like. You can also easily see these other businesses' posts and see what may be working for them or what may not be working for them. Today Sandro talks Pages to Watch and gives you a few of its pros and one con!
Today Liz gives shares a few tips on how to put together a good pitch for your local media outlets. - Episode 38
Links are an invaluable part of any SEO plan. Today Sandro talks about a great opportunity to find new links for your small business: Through the use of H.A.R.O. or Help A Reporter Out. You can find them and sign up for their 3x daily email at https://www.helpareporter.com/
Today Sandro shares a mini case-study that points to the importance of links and link building for any small business.
What is retargeting / remarketing? Why is this method of advertising so effective and how can it help your small business? Today Sandro and Liz give you a brief overview of retargeting and ways you can take advantage of this popular marketing method. This is the first episode in a continuing series on Retargeting.
What are Facebook Groups and how can they be utliized in small businesses digital marketing? Today Sandro explains a few of the pros and cons to FB groups and how they can help you promote your small business!
Join our new Facebook Group at http://www.facebook.com/groups/60secondmarketing
Today Liz continues our series on Facebook Advertising. If you're new to FB ads this may be the best place to start. Liz walks us through a few of the options you'll find once you hit that button and some ideas to help optimize your boosted post.
What is "evergreen content" and why is it important to your business? Today Liz explains its importance to marketers and small businesses and gives us a few tips of how to get started!
What is Local Search Engine Optimization (SEO)? Why would anyone need it and how important is it? Sandro is a Local SEO specialist and shares an overview of how to begin your SMB quest to rule local SEO.
Sites mentioned are:
- http://www.yext.com
- http://www.moz.com/local
Facebook has been "pay-to-play' for businesses for years now. If you haven't thought about dipping your toe into the world of FB ads, now may be the time. Liz gives us a primer on FB ads in the first of an ongoing series.
It's the unicorn in the social media marketing world: ROI. Today Sandro r̶a̶n̶t̶s̶ shares his point of view on this elusive measurement.
Twitter recently unveiled the Twitter Dashboard designed to help small businesses make the most of the social platform. Liz and Sandro weigh in on whether or not it's worth the excitement.
You can check out Twitter Dashboard at http://dashboard.twitter.com
What is Pokémon Go? Why has it taken off so quickly? And more importantly, how can it benefit your small business? Today Sandro & Liz take a look at this worldwide phenomenon in augmented reality gaming.
In Episode 16 'Is Blogging Still Relevant' Liz shared her thoughts on blogging and how it may not be a useful tool for organic lead generation. Today, she gives us a few reasons you should consider blogging and tips on how you can get started.
Scheduling social media posts used to be frowned upon. No more! We're all busy and have times we're more creative than others. Today Sandro discusses scheduling in Instagram, Facebook and Twitter.
Websites talked about are:
https://hootsuite.com
http://www.buffer.com
https://www.audiense.com
Another episode in our ongoing Reputation Management Series. Today Liz tackles Yelp! Yelp doesn't want you to ask for reviews for your small business, so how can you get around this?
You can manage your Yelp location at http://biz.yelp.com
What is a beacon? What does Bluetooth Low Energy (BLE) have to do with beacons? What can you do with a beacon from Facebook? Today Sandro answers these questions and shares his thoughts on this newish technology.
You can request your beacon from Facebook at http://placetips.fb.com/beacons
Today we talk about using Google My Business (GMB) to set up special hours for your small business. Whether it's for a holiday or a special event you'll want to let your customers know whether or not you're open when they do a Google search for your business!
We reference the GMB site https://www.google.com/business
What is Google Search Console? It used to be called Google Webmaster Tools. Today we talk about how to set it up and give you three things to pay attention to once you're set up.
Go to https://www.google.com/webmasters/tools to learn more
What is Google Analytics and why should you care about it? Today Sandro gives a high-level overview of what it is and three things you may want to begin paying attention to inside this free, web-analytics service. You can get started with a Google account at https://www.google.com/analytics Part one in a series.
Let’s face it, online reviews sites can be the bane of many small businesses lives. But sometimes you need them in order to either raise your rating or increase your online visibility. Today Sandro and Liz give you five ways to ask your guests to let the world know how great your service and/or products are.
Liz has been using virtual assistants for years. She shares some thoughts on things to consider before you take the plunge into the world of VAs.
Is blogging still relevant in terms of generating sales leads? Today Liz shares her thoughts on this topic. She's passionate about this subject and some may find her ideas controversial.
Part 2 in a series on Reputation Management. Today we talk about the two online directories you should claim for your small business if you haven't already.
links to these sites: http://google.com/business and http://biz.yelp.com
And two services mentioned that can help you claim your directory locations are http://www.yext.com and http://www.moz.com/local
Is it possible to get your SEO in order for $59? You’ve probably received emails promising amazing results at rock bottom prices. Today we share some telltale signs that the SEO email you just received is junk.
Instagram continues to roll out updates, but are they helping or hurting the social network? Sandro explains what he’s seeing and why it may not be ideal for users.
What is reputation management and why should it matter to your small business? We'll explain and Liz gives a personal example of a wonderful and recent reputation management experience at a local establishment. Part one of a series.
Today we talk stock images and mention a few sites where you can find some great stock pictures. Liz gives you tips on picking a perfect stock image for your company's digital marketing use and shares a tip on subscription vs buying images via credits.
Sites we mention include Libre Stock http://www.librestock.com
iStock http://www.istockphoto.com and Deposit Photos http://depositphotos.com/
What are Twitter cards, what do they do and why should I have one? Sandro explains all of this and one of the challenges behind setting one up (*hint: you may want to call a friend who knows coding).
Email still trumps the majority of digital communications. Today Liz shares a few tips on how to grow (or even begin) building an email list for your small business. She'll also share with you a few things to avoid when building your email list.
We love Snapchat. We present a few reasons you should too! Along w some reasons you may want to hold back. We'll also give you a tip that can help your business on this growing platform.
You can follow Liz on Snapchat at liz.hersh and Sandro at a2rael
There's so much to love about Twitter! From Advanced Search to customer service and its lists. However there are a few downsides including the "noise", its limited character count and its dismal growth. We also provide an actionable tip for your small business.
You'll find Liz at @liz_hersh and Sandro at @azrael and this podcast at @60SecondMktng!
"Mobilegeddon' happened over a year ago. Has this affected sites that are or aren't mobile friendly yet? What is happening to search rankings today for mobile or non-mobile friendly sites.
Google's new site to test your mobile friendliness and give you solid feedback on how to improve is https://testmysite.thinkwithgoogle.com/
In the old days you'd take an ad out in the newspaper or spread flyers around your neighborhood. Today there's more effective ways to promote your event with just an afternoon of solid work all from the comfort of your chair.
Instagram's growth may be leveling off but it's still one of the most popular social media apps around. Does this mean it's right for your small business? Liz and Sandro give you the pros and cons of using Instagram for your SMB.
Today Liz and Sandro discuss the pros and cons of live video platforms. Live video apps such as Periscope, Blab and Facebook Live are growing exponentially. Should live video be a part of your marketing strategy?
Email is still king in the digital marketing world. Today Liz talks about an experience she had with a client that may make you rethink your email strategy.
Episode 002
Welcome to 60 Second Marketing! We will be sharing daily commentary on websites, social media, SEO and more – all in the time it takes to order a cup of coffee. In our inaugural episode, we’re chatting about the pros and cons of Facebook for small businesses. Facebook is still one of the best ways to reach a digital audience. But in order to use it effectively it helps to know some of these tricks.
Links mentioned in this episode:
https://www.canva.com/