Marketing On The Water: Recent Episodes

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We discuss one of the hot topics for small businesses to connect with customers.

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I discuss how and why our personalities should affect our offers.

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Figuring out how the opportunity you are offering is different.

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I discuss the three main categories of funnels and why to use each one.

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How do we market to hatchery fish versus wild trout?

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I grabbed my 8 wt and did some bass fishing and learned a business lessen from a dink.

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We discuss why it's important to come up with objections for your offer.

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There are only three markets any business can be in. Which one are you in and why is it important?

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A brief explanation of what a sales funnel is and how it differs from a traditional website.

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A quick look at a fun way to think of valuable additions to make your offer irresistible.

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A brief intro into what we need to focus on to hook customers.

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What can a short passage from A River Runs Through It can teach us about business?

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Here we discuss one of the simple and often overlooked tools of marketing is. We use an example of how knowing what species we want to fish for shapes our plan, and how it relates to marketing.

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In this episode I discuss the brief origin story of starting my marketing agency.

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