Online Video Made Easy: Recent Episodes
Kerry Shearer
This is THE place to learn about how to create live and recorded video content for your business! Kerry Shearer "The Livestream Expert" covers all the best tips, tools and techniques to help entrepreneurs and businesses create compelling video quickly and easily using smartphones, low-cost accessories, and more!
018 - In this episode, Kerry covers how artificial intelligence tools are transforming video content creation in incredible ways! He goes through the main features of the following video content creation programs: Adobe Premiere Pro: https://www.adobe.com/products/premiere/ RunwayML: https://runwayml.com/ Gen-1 A.I. from Runway: https://research.runwayml.com/gen1 Timebolt Silence Remover: https://www.timebolt.io/ Vidyo.ai: https://vidyo.ai/ Alwrite.ai: https://alwrite.ai/
Follow Kerry on Instagram: http://www.instagram.com/thelivestreamexpert Visit his website at: http://www.kerryshearer.com Find great smartphone video production tech at: http://www.livestreamtechstore.com
018 - In this episode, Kerry covers 14 livestreaming tips that businesses can use to reach more clients and customers. These include: Introduce new products or services in the most exciting way possible - with a livestream show. Host regular Q&A sessions. Offer exclusive deals and discounts to your audience. Share behind-the-scenes footage of your business. Collaborate with an influencer or complimentary business/service. Host a virtual event such as a workshop, webinar, or conference. Offer personalized consultations and help your customers make informed purchasing decisions. Share customer testimonials. Showcase your products or services in action. Share industry news and updates. Livestream a charity event or a community project to show your audience how you give back to the community. Host a virtual tour of your physical location. Showcase your team and introduce your team members to your audience. Host a virtual open house, perhaps tied to an actual open house, and give your audience an inside look at your business. Where To Find Kerry Online You can always find Kerry's smartphone tech gear recommendations right here.
Follow Kerry Shearer "The Livestream Expert" on Instagram Kerry's web site is KerryShearer.com
017 - We’re passing Week #7 of stay at home lockdown, and the economic impact has been devastating for owners of non-essential brick and mortar businesses.
In this episode, Kerry talks with the owner of a baby boutique in historic downtown Lincoln, CA whose income plunged to zero literally overnight when the Stay at Home orders were issued and non-essential businesses had to close.
Miranda Pinto shares what she did to pull her business out of a COVID-19 nose dive, and as you might expect, livestreaming video was the game-changer!
Miranda describes how, as a newbie to live video, she figured out what to do and overcame repeated tech issues to make sales and triple her normal sales by offering her inventory of adorable baby clothes in a show that she webcast!
Her livestreams even attracted the attention of the Chamber of Commerce and two Sacramento TV stations, which featured Miranda in newscasts.
You'll find her story inspiring!
LINKS:
Miranda's web site
Miranda's Facebook Page
Kerry Shearer's Livestream Tech Store
016 - In this episode, Kerry's guests, Mountain View, CA Deputy Police Chief Chris Hsiung and City of Santa Clara Communications Director Lenka Wright talk about Coronavirus communications, social media, and video.
Kerry also answers a call-in question about how to do a social distancing livestream.
Connect with City of Mountain View, CA Deputy Police Chief Chris Hsiung on Instagram and Twitter.
View the Mountain View Police Department's Facebook Page.
Connect with City of Santa Clara's Facebook Page, Twitter feed and Instagram feed.
Visit Kerry Shearer's web site.
Follow Kerry on Instagram.
Find the smartphone video tech accessories Kerry mentions at his LivestreamTechStore.
Here's a link to Streamyard, which Kerry mentioned on this podcast
015 In this episode, Kerry's guest, online business and ads expert Rick Mulready, talks about creating and placing effective video ads on Facebook and Instagram.
Kerry and Rick discuss the impacts of Coronavirus on businesses and Rick shares his best tips and techniques for shooting and placing video ads on Instagram and Facebook.
For more information about Rick, visit his web site.
Connect with Rick on Instagram.
Learn more about Rick's Foundations program.
Visit Kerry Shearer's website.
Connect with Kerry on Instagram.
View and order the great tech accessories Kerry uses and recommends at his Livestream Tech Store.
014 Coronavirus BONUS Episode. Public Information Officers and crisis communicators are working tirelessly at health departments and local, state and federal public agencies to keep everyone informed about the rapidly-changing impact of COVID-19 (Coronavirus) and the associated restrictions and other efforts being implemented to combat its spread and save lives.
Many have been at it full speed for two or more weeks, and to further complicate things, are having to do their jobs in a work-from-home environment. Many report that they are really feeling the stress of meeting demands in a high-demand workflow, without the benefit of having workmates right there with them, and while also dealing with children in the home and other demands and distractions.
In this bonus episode, Kerry's guest, registered clinical counsellor Julia Kristina, M.A. Psych, gives specific ways to reduce stay-at-home stress so you can feel calmer. more in control, and keep doing the great work you do in this new environment.
Due to scheduling challenges, this episode was not produced in an interview-format, but comes from a special recording I asked Julia to do for me and my listeners.
Julia's advice was first shared in the Government Social Media Community Facebook Group, which is composed of more than 2,500 Public Information Officers and social media coordinators who work for health departments and local, state and federal government agencies.
Julia has a robust YouTube channel with an awesome collection of weekly videos she produces tackling mindset, anxiety, healthy boundaries, and other mental wellness issues.
You can view Julia's videos here including an excellent one on How to Stay Calm During the Coronavirus Crisis.
You can also follow Julia on Instagram, where she posts regular mindset content, personal observations, and behind-the-scenes Stories of her life in Vancouver, B.C.
Julia has a clinical practice, does distance coaching, and offers online courses and her Shift Society membership program. You can access all of that on her website.
If you loved this episode, please DM Julia on Instagram or drop her a note through her web site and let her know what tips you have implemented!
And it would be great if you would take time to put a review of the podcast on iTunes!
You can follow Kerry on Instagram, on Facebook, and visit his web site.
012 - Business and everyday life is being disrupted in massive ways as society worldwide tries to dodge a nasty knew virus. Stores, restaurants bars, movie theaters, and more are being forced to close or find new ways to operate without serving people on site as citizens are ordered to stay home.
Video can help businesses keep connected with customers. In this first-of-a-series episode, Kerry talks with online video expert and course creator Amanda Horvath about her strategies for shooting and assembling effective video content. They brainstorm initial ideas on how businesses can use video in new ways to reach out to customers and clients.
Follow Amanda Horvath on Instagram.
Visit Amanda's website.
Get Amanda's "Quickstart Guide to Video in 2020"
011 - Coronavirus fears are already hitting portions of the business community hard, including the travel industry, hospitality industry, major employers and large conferences.
In this episode, Kerry has some initial ideas about using video to keep your business visible and viable.
(We'll be covering this more in depth in future episodes as we better assess the impacts if the disease spreads)
Kerry mentions some gear in this episode. You can always find his latest recommendations right here.
Follow Kerry Shearer "The Livestream Expert" on Instagram
010 - Kerry's guest, Virginia Kerr (@thisisvirginiakerr on Instagram) is a former TV anchor-turned-entrepreneur who is rocking Instagram by applying effective TV techniques!
In this episode, Virginia talks about how to use the four different TV shows you can create on your Instagram account (using Feed, Stories, IGTV and Live) to post the same general content topic in four different ways! That means you can be on all the "channels" without having to create completely different content for each one.
She talks about how this works in TV news for different shows - it's the same concept - where you might cover the same topic or story in different newscasts, but you do it with a different emphasis each time. You make the assumption that the viewer has seen a previous version of the story, so you give it a different treatment, but at the same time you also assume the viewer has NOT seen an earlier version of the story, so you make sure that you cover the basics.
Virginia also has a great hack that allows you to put a title on your Instagram Live...even though Instagram doesn't really offer that feature yet!
You will love Virginia's energy and enthusiasm - she's a super inspiring person of faith - as well as her deeply personal story of leaving the TV anchor business after 20 years and overcoming some big obstacles and coping-struggles that blocked her from the joy and success she is experiencing today helping women entrepreneurs use video effectively.
Virginia is a wiz at video and helping you build on-camera confidence, and at the time of this posting, she's launching her "5-Day IGTV Video Challenge" (starts March 9, 2020) that is a great way for YOU to start integrating video into your business!
Sign up for the 5-Day IGTV Video Challenge right here.
You can also follow Virginia on Instagram here.
Thanks for listening! I'd really appreciate it if you'd leave me a review on iTunes!
Remember you can go to my home page and leave me a voicemail message asking any question about online video. I may play it and answer it on the show!
Follow me on Instagram
Follow me on Facebook
009 - In this episode, Kerry Shearer discusses his favorite tripods, mics and lights for video production.
Find the gear at http://www.livestreamtechstore.com
008 - When using video for marketing, creating trust before the transaction is key! Entrepreneur Tamrin Olden gives excellent insight and advice about how to show value and build connection with your audience, as well as specific tips on what kind of content to create and video approaches that work well.
Tamrin has 16 years in local government and public safety doing public relations and communications.
She's the owner of Law Enforcement Social, which offers Public Information Officer and social media training, websites, and digital for government and public safety based organizations.
Key concepts discussed during the podcast include:
Marketing Approach For Social Media:
- Trust before transaction; don’t product push. You need to show value and get buy-in first
- Jab-jab-punch posting method (tip/resource > tip/resource > sale)
Content Ideas:
- What are your FAQ’s and what do you want people to know about you, your service or product
- You can ask people what type of content they like/want in a feed post or story post with a question sticker
- Take big corporate marketing concepts that you like and adapt them to your company
- I like to keep an ongoing note on my phone to add video ideas as I come up with them
- Batch recording monthly works well for me; I do two hours of recording once a month
I will even change my outfit and location to make it look like different recording sessions
Editing:
- Apps: video shop, iMovie, Adobe Premier Rush
Computer editing: Final Cut Pro, iMovie, Camtasia - 60 seconds is ideal length
- Add closed captions/sub-titles for longer view rates
- Make sure you choose the appropriate size and length for the platform
- It’s a good idea to add a title to the cover photo so people know what the video is about before watching it (if they just see a talking head they might not be enticed to watch)
- Vertical/portrait sized video is best as it takes up more real estate on your phone screen but create a cover photo square size so it previews in your grid better
Posting:
- Keep your captions short and sweet; let the video speak for itself
- Engage and monitor insights so you can tailor your content and posting based on those statistics
Closing Thoughts:
- Give yourself grace; you don’t have to sound perfect!
- Marry the mission; date the model (be flexible in your methods)
Tamrin Olden is online on the following platforms:
Instagram (ledotsocial)
Instagram (TamrinOlden)
Web site
007 What if you’re holding a conference or symposium: how can you integrate video to make it amazing and involve the people who couldn’t even attend?
In this episode, Kerry Shearer takes you behind the scenes and tells you exactly what he does for a major statewide association conference and shares how he creates fast-turnaround videos to share on social media for the benefit of attendees and non-attendees alike!
Mentioned in this episode:
LivestreamTechStore
Impresso app
006 My guest on this episode is Meredith Marsh, aka "VidProMom," on YouTube and Instagram.
Meredith’s superpower is helping smart creative people grow their audience and income with video content, and she calls herself a video newbie’s BFF.
Meredith is a video editor, a GoPro expert, and describes herself as a total introvert with over 2 million views on YouTube!
In this episode, Meredith give you some solid getting-started tips, and discusses how her "Save Me! Series" approach as part of a larger strategy called the "Search and Rescue Method" can help you develop the content that people are looking for to help you build subscribers, followers and customers!
During the podcast, Meredith offers a workbook that's a great way to launch your YouTube Channel and quickly build an audience. to download it, go to FastWayto1K.com
Here is Meredith's YouTube Channel.
#005 How can you develop more on-camera confidence when you livestream or record videos for your online course, social media platforms, or web site?
In this episode, Kerry chats with Sacramento, CA broadcaster Cristina Mendonsa, a longtime TV news anchor before redefining herself as an entrepreneur. content creator and radio news anchor.
She reveals the top secrets that can help you prepare better, feel more confident, and look and sound your best on camera.
For over two decades, Cristina has demonstrated her passion for telling stories with impact and heart by crafting high-quality, relevant, targeted content for nationwide media groups and broadcast networks.
Cristina is an EMMY/Murrow award-winning multimedia journalist, producer, spokesperson, speaker, and educator.
She has reported and anchored for ABC, CBS, and NBC television stations and recently joined the iHeartMedia group where she anchors and reports for KFBK, the group’s number one newsradio station.
Cristina produces a digital podcast focusing on leadership called “A Fresh Agenda”. As the founder of Mendonsa Media, Cristina also runs a company that creates branded video content for businesses and nonprofits.
Cristina holds a Master’s Degree in Communications and Leadership from Gonzaga University of Washington as well as a Bachelor’s Degree in Political Science and Journalism from CSU Sacramento.
You can reach Cristina at Mendonsa Media. Her podcast, "A Fresh Agenda," is available on all popular podcast platforms.
004 - Are you taking advantage of the video capabilities of Instagram stories for your business or agency? In this episode of Online Video Made Easy, Sue B. Zimmerman "The Instagram Expert" talks with Kerry Shearer aboutthe power of Instagram Stories to develop close connections with your audience!
In the News Highlight section of this podcast, Kerry talks about the Manfrotto "Be Free" leverlock tripod. This is a high quality, lightweight, fluid head tripod that's great for smartphone video or regular video production and folds to only 16" long for easy travel. (View it here via Kerry's Amazon Associates link)
Want to ask Kerry a question to be answered on the show? Go to Kerry's web site and record a voicemail via Speakpipe! Your voice and question may be featured on a future episode!
New episodes of Online Video Made Easy are released every Wednesday. Please be sure to subscribe, and leave a review!
You can follow Kerry on Instagram or visit his website.
003 - In this episode of Online Video Made Easy, videographer Ryan Say talks with Kerry Shearer about creating a video series for James Wedmore's wildly successful $5-million Business By Design online course launch.
Ryan gives behind the scenes information about how the series was created, and he and Kerry talk about what YOU should consider when creating your own video series for your online course launch and how to keep it simple!
In the News Highlight section of this podcast, Kerry talks about the Blackmagic Design ATEM Mini 4-input streaming video switcher that lets you connect cameras and computers and microphones so you can do professional multi-camera Facebook Live, Periscope and YouTube Live broadcasts. (View it here via Kerry's Amazon Associates link)
Want to ask Kerry a question to be answered on the show? Go to Kerry's web site and record a voicemail via Speakpipe! Your voice and question may be featured on a future episode!
New episodes of Online Video Made Easy are released every Wednesday. Please be sure to subscribe, and leave a review!
002 - In this episode, podcast host Kerry Shearer "The Livestream Expert" talks about the basic things you can do to get more viewers and better engagement on your livestreams.
This includes:
- planning your content and how and where you will do your livestream broadcast
- ways to make the visuals more engaging
- the technical aspects of a livestream
- ways to make viewers feel a part of the broadcast, and
- the value of pre- and post-promotion
In the News Highlight section of this podcast, Kerry talks about the Benro 3XS smartphone gimbal that lets you shoot super-steady moving shots with your smartphone, and also allows you to plug in a smartphone mic for great audio quality as you walk and talk. (View it here via Kerry's Amazon Associates link)
Want to ask Kerry a question to be answered on the show? Go to Kerry's web site and record a voicemail via Speakpipe! Your voice and question may be featured on a future episode!
New episodes of Online Video Made Easy are released every Wednesday. Please be sure to subscribe, and leave a review!
You can follow Kerry on Instagram or visit his website.
001 - Who is Kerry Shearer, and why did he start this podcast?! In this short overview, Kerry Shearer "The Livestream Expert" talks about his background in online video and livestreaming, and talks about what this podcast is all about!
Be sure to download the additional episodes released simultaneously with this podcast launch so you don't miss out!
Want to ask Kerry a question to be answered on the show? Go to Kerry's web site and record a voicemail via Speakpipe! Your voice and question may be featured on a future episode!
New episodes of Online Video Made Easy are released every Wednesday. Please be sure to subscribe, and leave a review!
You can follow Kerry on Instagram or visit his website.