The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization Strategies: Recent Episodes

Francis Teo

We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.

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Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing.
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The post Episode 18: Data Science and Conversions with Shana Carp from Bayesian Witch appeared first on The Conversions Podcast.

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Alex Harris, President of AlexDesigns.com shares strategies learnt from over 14 years of experience in Conversion Optimization and E-Commerce web design.
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The post Episode 17: Conversion Focused Design and Testing with Alex Harris appeared first on The Conversions Podcast.

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Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions.
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The post Episode 16: Neuromarketing and Conversions with Roger Dooley appeared first on The Conversions Podcast.

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Bobby Hewitt, Founder of Creative Thirst and host of the Conversion Rate Marketing Academy Podcast shares with us his strategy for increasing conversions on eCommerce shops and websites.
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The post Episode 15: Conversion Rate Optimization Strategy with Bobby Hewitt appeared first on The Conversions Podcast.

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Guest host Terry Lin interviews Francis Teo on Conversion Optimization strategy and how he helps eCommerce clients get more sales and traffic.
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The post Episode 14: Conversion Rate Optimization Strategy with Francis Teo (with Guest Host Terry Lin from Build My Online Store) appeared first on The Conversions Podcast.

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Our guest for this episode is Justin Rondeau from WhichTestWon. We discuss Justin's approach to conversion optimization strategy, the importance of making decisions only on good test data, and some interesting case studies from the WhichTestWon library of A/B tests.
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The post Episode 13: Conversion Rate Optimization Case Studies and Testing Strategy with Justin Rondeau from WhichTestWon appeared first on The Conversions Podcast.

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Our guest for this episode is Siddharth Deswal from Wingify, the creators of Visual Website Optimizer. We talk about some of the more interesting Visual Website Optimizer case studies, the mindset behind them, and also an overall strategy for optimizing a website.
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The post Episode 12: Conversion Rate Optimization Case Studies and Strategy with Siddharth Deswal from Wingify appeared first on The Conversions Podcast.

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Our guest for this episode is Karsten Lund from Atcore ApS. We talk about what heuristics are, the role of heuristics in our thinking and the buying decision making process. We also explore a bit of neuroscience, attention and testing methods, and how all of this relates to Conversion Optimization.
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The post Episode 11: Heuristics and the Buying Decision Process with Karsten Lund from Atcore ApS appeared first on The Conversions Podcast.

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Dennis Moons from Black Belt Robots joins us for this episode of The Conversions Podcast. We talk about the work that has to be done before we even come up with a testing hypothesis, how to validate the results of the test, and some unexpected things that can happen during a split test.
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The post Episode 10: Turning Customer Insights into Conversions with Dennis Moons from Black Belt Robots appeared first on The Conversions Podcast.

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We discuss the conversion lessons learnt from 2 successful site redesigns with Andrew Youderian from eCommerceFuel.com, a successful eCommerce entrepreneur and blogger.
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The post Episode 9: Lessons Learnt from 2 Successful eCommerce Site Optimizations with Andrew Youderian from eCommerceFuel.com appeared first on The Conversions Podcast.

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Our guest for this episode is Daryl Mander, an experienced digital marketing consultant. We discuss and ins and outs of retargeting and display advertising, and learn how to increase micro-conversions and site conversions using retargeting and display advertising.
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The post Episode 8: Retargeting and Display Advertising for Conversions with Daryl Mander appeared first on The Conversions Podcast.

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This episode features Jon Powell from MECLABS. We discuss the importance of strategic test planning, tips for conversion optimization, and why understanding the prospect is so important to increasing conversions.
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The post Episode 7: Strategic Testing for Conversions with Jon Powell from MECLABS appeared first on The Conversions Podcast.

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We discuss how to increase conversions on websites using email, as well as email re-marketing and behavioral targeting strategies with Chris Hexton from Vero.
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The post Episode 6: Email Conversions and Remarketing with Chris Hexton from Vero appeared first on The Conversions Podcast.

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We learn more about e-commerce and sourcing, and discuss e-commerce conversion issues, tips and strategies with Terry Lin from the Build My Online Store podcast.
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The post Episode 5: E-Commerce Conversions with Terry Lin from Build My Online Store appeared first on The Conversions Podcast.

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We discuss the role of attention, top-down and bottom-up attention processes, and the importance of the first 3 seconds of a website visit with Kurtis Morrison (VP of Client Services) from EyeQuant.
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The post Episode 4: The Role of Attention in Conversion Rate Optimization with Kurtis Morrison from EyeQuant appeared first on The Conversions Podcast.

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We discuss conversion optimization strategies with optimization expert Peep Laja from ConversionXL.com
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The post Episode 3: Conversion Optimization Strategies with Peep Laja from ConversionXL appeared first on The Conversions Podcast.

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We discuss e-commerce Conversion Optimization with e-commerce shop owner and China Business Cast host JP.
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The post Episode 2: E-Commerce Conversion Optimization with JP from ChinaBusinessCast.com appeared first on The Conversions Podcast.

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We discuss Conversion Optimization strategies with Michael Aagaard from ContentVerve.com.
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The post Episode 1: Conversion Optimization Strategies with Michael Aagaard from ContentVerve.com appeared first on The Conversions Podcast.