The Productpreneur Podcast: Recent Episodes
Nicole de Larzac
Welcome to the Productpreneur Podcast where we help you launch and scale your product business. Learn from and get inspired by successful product entrepreneurs and the experts who help them. In each episode, we’ll share the latest trends, proven strategies and inside secrets of the product world – all designed to help you kill it with your own venture!
How do you find a unique, memorable name that speaks to your target audience?
One that isn't taken and that also has an available domain?
Brand naming is so important and there aren't many resources out there to help entrepreneurs in this area... until now.
My guest this week is Grant Polachek, the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
This episode is chock full of nuggets, including:
- What Squadhelp is and how it can help you name your brand
- Examples of a ‘strong domain’
- Why finding the right brand name is important
- The biggest challenges with naming your brand
- Tips for brainstorming brand names
- The one secret to finding a great brand name
Enjoy the show!
Connect with Grant Polachek
Facebook: https://www.facebook.com/squadhelpinc/
Twitter: https://twitter.com/squadhelp?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Website: https://www.squadhelp.com/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
How do you find a unique, memorable name that speaks to your target audience?
One that isn't taken and that also has an available domain?
Brand naming is so important and there aren't many resources out there to help entrepreneurs in this area... until now.
My guest this week is Grant Polachek, the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
This episode is chock full of nuggets, including:
- What Squadhelp is and how it can help you name your brand
- Examples of a ‘strong domain’
- Why finding the right brand name is important
- The biggest challenges with naming your brand
- Tips for brainstorming brand names
- The one secret to finding a great brand name
Enjoy the show!
Connect with Grant Polachek
Facebook: https://www.facebook.com/squadhelpinc/
Twitter: https://twitter.com/squadhelp?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Website: https://www.squadhelp.com/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
It’s the time of year when we start thinking about holiday promotions including Black Friday and Cyber Monday. But we also want to stray away from training our consumers to expect discounts. So how can we increase our sales without using discounting?
My guest this week is Andrew Forman, a founder who has developed a solution for this.
Andrew is the Founder and CEO of Givz. Prior to Givz, Andrew spent 6 years in investment banking and was the treasurer of a nonprofit organization. He holds an MBA from Harvard Business School and a BA in Mathematics and Economics from Hamilton College. He lives in New York, is a proud dad of a 3-year-old daughter and a 1-year-old son, and still tries to make time for recreational sports.
This episode is chock full of nuggets, including:
- Andrew’s unconventional dive into entrepreneurship
- How he came up with Givz
- Are consumers more likely to want to give back in today’s economy and climate?
- The types of product businesses Givz benefits
- How businesses can leverage Givz
- Changing the way we give back
Enjoy the show!
Connect with Andrew Forman
Instagram: https://www.instagram.com/getgivz/
Facebook: https://www.facebook.com/getgivz
Twitter: https://twitter.com/getgivz
LinkedIn: https://www.linkedin.com/company/givz-inc/
YouTube: https://www.youtube.com/channel/UCR55ZH8VQNuuMoha-RP2Fmw
TikTok: https://www.tiktok.com/@getgivz?is_from_webapp=1&sender_device=pc
Blog post: https://www.givz.com/blog/ecommerce-reporting
Website: https://www.givz.com
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Do you have a service-business and wonder how offering a product might help you further serve your clients?
My guest this week is Danielle Binns, who created her product suite out of the need to help the clients she serves in her nutrition business.
Danielle Binns is a Certified Nutritionist, Picky Eating Expert, and Company Wellness Consultant. She's also a mom of three who has over 15 years of experience working in the corporate world and experienced picky eating firsthand with her first daughter. Today she has helped thousands of families (and employees) around the world adopt healthier habits. With her revolutionary Curious Cookie mealtime games, kids are trying new foods faster and without a fight. Every family needs them on their kitchen table.
This episode is chock full of nuggets, including:
- Danielle’s journey to becoming a product-based business owner
- How Danielle developed her products and what need they serve
- Why having a product-based business is beneficial for her service-based business
- How Danielle is scaling her business today
- How families and kids’ lives have changed thanks to her product
Enjoy the show!
Connect with Danielle Binns
Instagram: https://www.instagram.com/daniellebinnsnutrition/
Website: www.daniellebinns.com
The Curious Cookie Mat or Cards: www.curiouscookiekids.com
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
We spend most of our time at work or working within our teams and on our own businesses. So, why is employee engagement so important?
Whether you’re a small team of entrepreneurs, a large corporation, or have a right-hand person that helps you with your day-to-day tasks, how your team members feel and enjoy their work is important.
Jess Podgajny is a mom, culture curator, podcast host, and the co-founder & CEO of LLUNA - technology to personalize the employee experience. She challenges companies to reimagine the employee experience – introducing a data-driven technology process that makes room for work designed for life. Her passion for people and business fuels her mission to personalize the future of work. Jess and her family live outside Philadelphia, PA and when not helping companies better attract, engage, and retain talent, Jess can be found enjoying one of the many incredible restaurants in and around Philly.
This episode is chock full of nuggets, including:
- The inception and creation of LLUNA
- What led Jess to launch a service like this and how she developed it
- How Jess launched it strategically
- The personalization of work
- Why it’s important for companies to personalize their employee experience
- The process of getting angel investors
- How Jess plans to grow and evolve LLUNA
Enjoy the show!
Links mentioned in the show:
LinkedIn: https://www.linkedin.com/company/llunalife
Instagram: https://www.instagram.com/llunalife
Twitter: https://twitter.com/llunalife
Website: hellolluna.com
www.bubble.io
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you ever thought about how you could change an outdated consumer experience that we take for granted as being the way it is?
Think of companies who've done this, like Uber for taxis or PayPal for payment. In this episode, you're going to be inspired by Brian Elliot, the co-founder of Wove, a company that has reinvented the way we design and buy engagement rings.
Brian Elliott is a Serial Entrepreneur with a passion for reinventing outdated consumer experiences.
He is currently a Co-founder at Wove where he focuses on Digital Product, UX and Marketing. He previously worked in 2 Venture-backed consumer startups—1 as a Founder and 1 as an early employee. Prior to this, Brian served as a Platoon Leader in the U.S. Army’s 75th Ranger Regiment, leading a team of 40 Special Operators in unconventional environments around the World.
In his free time, Brian enjoys kayaking the Charles River in Boston and writing comedy sketches.
This episode is chock full of nuggets, including:
- How Brian got into entrepreneurship
- The hesitations consumers initially have about Wove
- The challenges Brian and his team faced while developing Wove
- Their launch process and getting referrals
- Building their brand awareness
- Raising capital
Enjoy the show!
Links mentioned in the show:
Website http://www.wovemade.com/
LinkedIn https://www.linkedin.com/in/briancelliott/
Instagram https://www.instagram.com/wove_made/?hl=en
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
How do you build a magnetic brand? What’s the secret sauce behind landing dream collaborations and scaling your product-based business? Why is mastering your mindset the foundation for all successful businesses?
You’re going to love this episode with Anna Lozano. Anna co-founded Love Powered Co., an affirmation company that brings mindfulness to families around the world. She has experienced big success (and challenges!) in product-based business, network marketing, and coaching over the last 12+ years that have made her some sort of magician when it comes to mentoring other female entrepreneurs in embodying their own success stories.
What’s your big vision? Whether it’s to start, scale, or sell the business of your wildest dreams - she is here to support you!
This episode is chock full of nuggets, including:
- Anna’s uncommon journey into entrepreneurship
- How to build a magnetic brand
- Balancing masculine and feminine energies
- The power of outsourcing
- Being okay with hearing ‘no’
- Partnering with Jillian Harris
- Tips for selling your product-based company
- Scaling your brand awareness
Enjoy the show!
Links mentioned in the show:
Instagram: Www.instagram.com/_annalozano
Instagram: https://www.instagram.com/lovepoweredco/
Website: https://www.lovepoweredco.com/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
How did four Gen-Zers take an ordinary, everyday product and transform it into a life-changing product?
Meet Marlow: a lubricated tampon. Joining me for this conversation is one of the co-founders, Nadia Ladak.
Nadia (she/her) is passionate about start-ups and inspiring the next generation of entrepreneurial leaders. She is the founder of Marlow, a menstrual health brand that has created the first-ever lubricated tampon for smoother and more comfortable insertion. She is also on the Startup Canada Women Advocacy Network where she participates in government roundtables to advocate for female founders.
Nadia is committed to giving back to her community through her role as a catalyst board member at Holland Bloorview Children's Hospital and as a mentor for the Junior Achievement Company Program where she provides weekly coaching to high school students as they operate their own small businesses. In her free time, you can find her reading, playing her guitar, or spending time outside biking & camping.
This episode is chock full of nuggets, including:
- How Marlow came to creation from a school project
- Tips for conducting consumer testing
- Securing $500,000 of Angel Investors
- Creating a Crowdfunding campaign
- How their team divides their roles and manage expectations
Enjoy the show!
Links mentioned in the show:
Website: https://www.wearemarlow.com/
Instagram: https://www.instagram.com/nadia_ladak
Let People Go Surfing by Yvon Chouinard
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
How did four Gen-Zers take an ordinary, everyday product and transform it into a life-changing product?
Meet Marlow: a lubricated tampon. Joining me for this conversation is one of the co-founders, Nadia Ladak.
Nadia (she/her) is passionate about start-ups and inspiring the next generation of entrepreneurial leaders. She is the founder of Marlow, a menstrual health brand that has created the first-ever lubricated tampon for smoother and more comfortable insertion. She is also on the Startup Canada Women Advocacy Network where she participates in government roundtables to advocate for female founders.
Nadia is committed to giving back to her community through her role as a catalyst board member at Holland Bloorview Children's Hospital and as a mentor for the Junior Achievement Company Program where she provides weekly coaching to high school students as they operate their own small businesses. In her free time, you can find her reading, playing her guitar, or spending time outside biking & camping.
This episode is chock full of nuggets, including:
- How Marlow came to creation from a school project
- Tips for conducting consumer testing
- Securing $500,000 of Angel Investors
- Creating a Crowdfunding campaign
- How their team divides their roles and manage expectations
Enjoy the show!
Links mentioned in the show:
Website: https://www.wearemarlow.com/
Instagram: https://www.instagram.com/nadia_ladak
Let People Go Surfing by Yvon Chouinard
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
How is AI impacting e-commerce? I know this thought can be overwhelming for some, but there are benefits and ways that AI helps e-commerce companies thrive.
In this episode, I sit down with Shanif Dhanani to discuss the ways in which AI is helping to shape the future of e-commerce, and some must-know tips as we move forward in the industry.
Shanif is the co-founder & CEO of Apteo. Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next. Before Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, an NYC-based ad-tech startup that was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning.
Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU's Stern School of Business.
This episode is chock full of nuggets, including:
- How AI is helping e-commerce companies
- How Apteo personalizes campaigns
- Why it’s important for e-commerce companies to segment their customers
- Tips to improve customer retention
- How privacy is going to affect marketing
Enjoy the show!
Links mentioned in the show:
Website: https://www.apteo.co
Twitter: https://twitter.com/apteoai
LinkedIn: https://linkedin.com/in/shanifdhanani
Medium: https://medium.com/@shanif
Facebook: https://www.facebook.com/apteoai
Instagram: https://www.instagram.com/apteoai/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
This is one of my favorite episodes.
It was an honor and a privilege to interview this VERY special guest, Lia Valencia Key, founder of VALENCIA KEY Jewelry. From growing up in a homeless shelter to rising above her circumstances and growing a wildly successful jewelry business, Lia is an inspiration to all that anything is possible for all of us.
In this episode, you’ll learn:
- How Lia grew up in poverty and almost went down the wrong path until her mother changed the trajectory of her life with one simple question
- The power of speaking your dreams into the world, even when the odds are stacked against you
- How she made it to college even though her mother could not afford to put food on the table
- The power of using core values to make decisions in life
- How she created a jewelry brand that inspires others to follow their dreams
- The incredible accomplishment of winning QVC's Big Find competition and the mindset behind 'selling'
- How to know when to call it quits or when to never give up and keep going after your dreams
And so much more...
About Lia Valencia Key:
Raised in very humble beginnings, a super impoverished neighborhood of Philadelphia, Lia Valencia Key lived in a homeless shelter with her mother, sister, and brother . Even in such dark times her mom told her “your predicament does not determine your destiny.” Lia's Mother believed she had a light inside that shined like sparkling earrings. Lia's mother would say “never dim your Light”. She encouraged Lia to never leave the house without wearing her sparkling earrings, because they would serve as reminders of the light within her.
Lia went on to rise above her challenges and obtained a master’s degree, became a licensed cosmetologist and stylist. She learned that all dreams are possible, and her mother’s words inspired her to choose joy and radiate light. Those keys to happiness are the messages she spreads through Valencia Key Jewelry. The mission of Valencia Key Jewelry is for all wearers to not only choose joy and light, but to also shine reflecting that light outwardly, as to positively affect all of those around them.
A resonating message of Valencia Key Jewelry is “If I can, you can.” The ethos of the brand is a stylized star key, meant to represent the philosophy that Joy and gratitude are the key to happiness. It is within each of the designs.
Lia reaches back to where she comes from, going to women’s homeless shelters, educating on the Key to Light -how to rise up out of rough environments. VALENCIA KEY Jewelry's Light has just been recognized to Win QVC'S BIG FIND competition which launched on QVC.
Links mentioned on the show:
Website: www.valenciakey.com
Business Instagram: https://www.instagram.com/valenciakeydesign/
Personal instagram: https://www.instagram.com/liavalenciakey/
Facebook: https://www.facebook.com/valenciakey and https://www.facebook.com/lia.v.key.3
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
In this episode, we interview a young serial entrepreneur who founded three successful food companies, including her most recent one launching during the pandemic.
Meet Madi Warnock, Co-Founder & Owner of Nook, a 100% plant based, organic, ready-to-eat meal delivery service and Galt Bakery, a plant based gluten-free bakery. The mission of her company is to bring healthy options straight to people’s doorstep.
Madi founded her first company - Galt Juice Company in 2014 in Cambridge, Ontario. It evolved into a small cafe where they started to sell their own gluten-free cookies. That led to them expanding and launching “Galt Bakery” in 2017. They quickly expanded to wholesale supplying Sobeys, Longos, select FarmBoys and independent stores. In 2020 she knew that she wanted to shift her focus from cold press juice to a full plant-based meal delivery company. She launched Nook in Sept 2020 this year.
In this episode, you’ll learn:
- How Madi quickly expanded a cookie business to sell to grocery chains
- How she pivoted her business during Covid to launch a much-needed delivery service
- Why being close to your customers and getting feedback is so critical to the success of your business
- How passion for your business will carry you through the hectic and hard times
- Lastly, Why it is so important to nourish your body and take time for self-care
Links mentioned on the show:
For Nook plant-based delivery, use the code NDL15 at checkout to get 15% off!
Website: www.eatnook.ca & www.galtbakery.com
Instagram: https://www.instagram.com/nookbygaltjuice/ and https://www.instagram.com/galtbakery/
Facebook: https://www.facebook.com/galtjuiceco and https://www.facebook.com/galtbakery
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you ever wanted to learn the behind the scenes of how Mabel’s Labels came to be?
Julie Cole, one of the co-founders of Mabel’s Labels, the best-known brand of durable labels for families, joins me for this incredible conversation that gives us an inside look into their journey from concept to creation.
Julie Cole is a recovered lawyer, mom of six, co-founder of Mabel’s Labels and author of Like a Mother: Birthing Businesses, Babies and a Life Beyond Labels. She has helped her company bring their product to a worldwide market, gain media recognition and win countless awards.
Cole is a passionate entrepreneur, writer, and sought after speaker. Julie is no stranger to the media, having appeared on NBC’s The Today Show, HLN’s Raising America, Breakfast Television, The Marilyn Denis Show, CP24, among many others. Her articles have appeared in The Huffington Post, Today’s Parent, The Globe and Mail, Profit Magazine, Working Mother Magazine, and numerous websites.
When she’s not juggling her busy family and professional life, Julie is an engaged community member serving on boards and volunteering. She is passionate about women’s issues, mentoring young entrepreneurs, and social justice.
This episode is chock full of nuggets, including:
- [3:05] How Mabel’s Labels started
- [5:50] How they manage their team
- [9:35] Launching Mabel’s Labels with partners and going into their business full time
- [15:45] How Julie’s business mindset changed over the years
- [19:30] Finding community to help their business grow
- [22:40] Producing their products in Canada
- [24:15] Navigating copycats and businesses who steal their ideas
- [27:40] Julie’s new book and why she wrote it
Enjoy the show!
Links mentioned in the show:
Website: www.mabelslabels.com
About: www.mabelslabels.com/juliecole
Instagram: https://www.instagram.com/juliecoleinc
Julie’s Book: https://www.amazon.com/Like-Mother-Birthing-Businesses-Babies-ebook/dp/B09ZF237BT
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Shauna Levy is redefining womens’ age and helping them to heal their pain through her cannabis products. She gives us an in-depth look at how her products help women, and also debunks myths around CBD and THC in products.
Shauna Levy is a Canadian cultural visionary and entrepreneur. She is the founder and CEO of MADGE AND MERCER MODERN APOTHECARY, the first premium wellness brand within the cannabis space, designed for women aged 40 and older.
She is the founder of the Interior Design Show (IDS), North America’s largest design fair, the Yoga Show and Conference and Expo for Design Innovation & Technology (EDIT), as well as the former President and CEO of Design Exchange (DX) in Toronto.
During her time at the helm of Design Exchange (DX), Levy partnered with international organizations including the United Nations Development Programme, governments and global brands. She has directed exhibits featuring Canadian and international designers and celebrated personalities, among them Pharrell Williams, Christian Louboutin, David Suzuki, Bruce Mau and Richard Florida.
This episode is chock full of nuggets, including:
- [2:40] How Shauna got to where she is today
- [6:30] How Shauna and her father launched the Interior Design Show
- [8:45] Launching her new product line, Madge and Mercer
- [12:30] How Shauna got started in developing Cannabis products
- [16:15] Tips for pitching to potential investors
- [25:40] Why it’s important to have THC in Cannabis products
- [30:30] How she advertises and markets her product
- [33:20] Getting into major retail stores
Enjoy the show!
Links mentioned in the show:
www.madgeandmercer.com
www.madgelove.com
https://www.linkedin.com/in/shaunalevy/
https://www.instagram.com/shaunalevy18/?hl=en
https://en.wikipedia.org/wiki/Shauna_A._Levy
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Did you start your product business and have since fallen out of love with it? It’s okay to pivot and start over with something new. My guest, Kathy Fernandez, is a former client and product business owner.
In this episode, she shares how she fell out of love with her first product business, and how she pivoted and started a new product business that was more in line with her passion – education.
Kathy is the founder of the Guided Teacher Planner, KEZ Education, as well as her previous product brands, the Haliburton Hoodie and Conscious Cottager. Kathy has been an educator for 20 years. She’s a mentor, course and curriculum writer, professional development presenter and facilitator and works at building teacher capacity through in-school leadership. She believes that all students are capable of learning and that teachers just need the support and resources to help them do that. She’s a lifelong learner and would be a full time student if she could!
This episode is chock full of nuggets, including:
- [1:50] Kathy’s journey to entrepreneurship
- [5:30] What surprised Kathy about launching a product business that she didn’t know before
- [6:30] Ideation, testing concepts, and the lessons she learned
- [7:30] Shifting your brand proposition
- [9:45] The process of changing the name of her product
- [13:20] Switching gears and starting a new product business
- [26:10] Getting her product on Amazon
- [28:05] How she launched her new product business
- [30:00] Kathy’s lightning round
Enjoy the show!
Links mentioned in the show:
Website: https://www.kezedc.com/
Instagram: https://www.instagram.com/lovetolearn_kf/
Twitter: https://twitter.com/lovetolearn_kf
LinkedIn :https://www.linkedin.com/in/kathy-fernandez-59164a209/?originalSubdomain=ca
Guided Teacher Planner: https://www.amazon.com/Guided-Teacher-Planner-Kathy-Fernandez/dp/B09WCJT4WD/ref=sr_1_1?keywords=guided+teacher+planner&qid=1649082530&s=books&sr=1-1
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Share this episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
How do you grow and market your products in an organic way? We can leverage Facebook groups, other social media platforms, and email marketing. My guest, Charlotte Smith, shares how she scaled her business to 75k in sales in 2021 using these exact strategies.
Charlotte is a mother of 3, master of chemistry, and maker of soap. She started her own journey of soap making in 2018 and hasn't stopped since. She named her business Soaps by a Chemist because she wanted her customers to know that she was making quality soaps with ingredients that could be understood by a chemist they could trust.
This episode is chock full of nuggets, including:
- [1:45] How Soaps By A Chemist got started
- [3:40] The key difference that sets Charlotte’s soaps apart from the rest
- [7:00] How Charlotte marketed her business and company at launch
- [8:55] Tips to managing time and scaling your business
- [10:50] How virtual events work
- [15:40] How Charlotte uses freebies to grow her email list
- [20:25] Strategies to get repeat sales
- [28:10] Tips for ‘managing it all’ while running a busy household
- [32:00] Lightning round: get to know Charlotte
Enjoy the show!
Links mentioned in the show:
Website: https://www.soapsbyachemist.com/
Instagram: https://www.instagram.com/soapsbyachemist/
Facebook: https://www.facebook.com/soapsbyachemist/
Pirate Ship: https://www.pirateship.com/
Profit First by Mike Michalowicz: https://www.amazon.ca/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Sharethis episode and give a 5-star review on Apple Podcasts. Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
The best products are those that target an unmet need in the market. I’m excited to share this episode with Deb North, founder of Yes! Athletics.
Deb North is a serial entrepreneur. She has owned the successful executive search firm True North Consulting since 2011. She launched Yes! Athletics in 2020 after discovering that there were no wrestling shoes made specifically for girls. So, like many of the entrepreneurs out there, she launched a product because she couldn’t find anything to meet her needs.
Deb is a widowed mom of 3 girls- Grace is 19, Rae is 15 and Annie is 12.
This episode is chock full of nuggets, including:
- Seeing a gap in the market and fulfilling it
- How Deb found a private label manufacturer
- Growing awareness of a new sports brand
- Leveraging brand ambassadors
- And more
Enjoy the show!
Links mentioned in the show:
Website: www.yesathleticsusa.com
Instagram: https://www.instagram.com/yesathleticsusa/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call: https://calendly.com/ndelarzac/30min
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you thought of yourself as a leader? If you’re an entrepreneur, you are by default a leader. You lead your team, you lead your suppliers, and you lead yourself.
I was recently on the Female Founder Friday podcast with Lindsay White who is a Leadership coach. We had an interesting conversation about leadership and what it means to be a leader. I thought you might enjoy this episode so I wanted to share it on this podcast as well.
We chat about:
- When you have a really strong “why”, it fuels you
- Lessons I’ve learned as an entrepreneur
- How having a ‘covid life’ crisis has unlocked entrepreneurship for some people
- The 3 leadership traits that are important to me, including:
-
- Having a vision bigger than what others see
- Taking 100% responsibility
- Seeing the best in others
And more…
Enjoy the show!
Links mentioned in the show:
Female Founder Friday Podcast: https://podcasts.apple.com/gb/podcast/find-your-why-with-nicole-de-larzac/id1554492119?i=1000555953806
Lindsay White: https://highvoltageleadership.ca/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
It's no secret that it's becoming more and more difficult for first-time homebuyers to enter the housing market without the help of the 'bank of mom and dad'. Now, there is a 'product' that helps solve this challenge...
It is my great honor to introduce you to Alex Kjorven, a changemaker and senior executive of a revolutionary startup called Ourboro.
We typically discuss physical products on the podcast, but Ourboro has a different type of product...the "Product" at Ourboro is using financial tools to create a new way for first-time homebuyers to break into the housing market and start creating wealth.
Alex has dedicated her career toward working with enterprises and organizations that are using business tools to solve social or environmental issues. She is currently Chief Product Officer at Ourboro Inc., an investment fund purchasing homes alongside families that would otherwise not have access to homeownership.
Alex is a graduate of Rotman Commerce at the University of Toronto and holds a Masters in Environmental Science and Management from Ryerson University. She has held a number of senior management roles in various non-profit and for profit organizations. Her contributions to social and financial innovation was recently recognized by the Globe & Mail with their 2022 Report on Business Changemakers Award.
Alex is also an avid artist and environmentalist, where her paintings of glaciers and frozen landscapes serve as visual time capsules of what we stand to lose in the face of climate change.
This episode is chock full of nuggets, including:
- The importance of education when launching a new concept or invention
- The stages of launching a financial product
- How consumer feedback can help refine your product and messaging
- How to scale your marketing efforts through testing and learning
- Letting go and empowering your team as you scale
Enjoy the show!
Links mentioned in the show:
Learn more about Ourboro and sign up to attend an info session at: https://ourboro.com/
Real estate agents or Mortgage agents can sign up as an affiliate: https://ourboro.com/referral-partner/
https://www.instagram.com/ourborohq/
https://www.instagram.com/alexkjorven.art/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Today we’re celebrating our 100th episode and to celebrate, I wanted to share 5 clips of interviews from some of our most popular episodes. It’s so hard to choose, as I loved every episode.
I can’t believe it’s been 100 episodes already. It was only a seed of an idea when I started this podcast on Nov 4, 2019, and now here we are. The podcast is in the top 5% in the world and was named the top Business podcast for women in Canada by Feedspot.
I had the idea and it wouldn’t go away. That’s usually a sign for entrepreneurs. It’s this itch that you cannot let go of. So I decided to go for it, but was scared…so scared about recording myself, what I’d talk about, if it would sound strange…what people would think?
But I got out of my own way and out of my comfort zone. The first few episodes were tough and cringeworthy. But guess what? Now it’s like 2nd nature to do the episodes and I really love it. Plus, I did get better and more natural. So that’s the lesson - if you get out of your comfort zone, eventually, you stretch to a new level and it’s all just normal.
I learned how to create new content every week which takes discipline.. I don’t always feel like doing it. That is the discipline. Doing it when you don’t feel like it or don’t feel inspired. But I eventually got into the rhythm of doing a show each week.
Thank you for being a loyal listener to the show. The best part of doing this week after week is hearing you tell me that an episode helped you in some way.
I hope we can continue to create amazing episodes for you. Can you do us a favor? Rate and review this episode and tell us what you love about it. It helps the show reach more people.
The episodes mentioned in this show:
- Episode 60: Kristi Soomer, founder and CEO of Encircled, a B-corp certified fashion company @encircled_
- Episode 4: Kristy Miller, founder of the Scented Market - a candle company that uses natural, sustainably-sourced ingredients
- Episode 55: Suzie Yorke, Founder of Love Good Fats, one of the fastest-growing bar brands in North America @lovegoodfats
- Episode 3: One of my first episodes with a friend of mine and serial entrepreneur, Jackie Dinsmore
- Episode 46: Tonia Jahshan, founder of Steeped Tea, now known as Sipology, a multi million dollar Profit 500 company
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Today we meet a really interesting guest who invented a new product because she couldn’t find anything like it. You’ll hear her story of how it wasn’t as straightforward as she initially thought but it was so worthwhile in the end.
Jillian Coburn is an entrepreneur, inventor, writer, outdoors-woman, and mother of three, who is passionately committed to supporting and elevating women who have nowhere to turn and living under the shadows of domestic violence.
Jillian and her husband founded Mommy GoBag after discovering a need for having a stylish, military-grade bag for moms on the go. After constantly traveling with her 30-year Army veteran husband, Lonnie, and their children, for the military, she came up with the Mommy GoBag solution while at an airport dealing with her youngest child coming down with motion sickness. She wanted to give other moms the ability to be ready for any situation and look stylish at the same time while traveling.
She is also the co-owner of NOLA Prestige Electric, a women/minority based contracting company. She founded the apparel line, Reel Housewives of the Deep South, in 2014, producing one-of-a-kind American-made designs for Southern women who love the outdoors and choose “cat-fishing over catfighting!”
Jillian spends her time on the lake or at home creating new books. She is a member of Texas Association Against Sexual Abuse, Entrepreneur Think Tank, and Women Warriors Collab.
I’d like to share a quote from Jillian that I love:
Because I think a lot of times as moms, we really, we, we don't value ourselves. We devalue ourselves and we don't realize how important we are in the family unit. And so that's where my heart truly is at, but this was something fun that I wanted to do to know that I did it right. And so I guess this whole learning experience has showed me how powerful I am. And that's a good feeling to know that I I'm worthy enough for anything. I don't need to depend on anyone. I can depend on myself and she will always show up.
Such a great reminder to us all - we are worthy for anything. You are worthy for anything.
Links mentioned in the show:
www.mommygobags.com
www.instagram.com/gigijillian
www.instagram.com/momnygobag
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
If you’re trying to figure out the secret sauce to breaking through with your advertising, this week’s episode is for you. As our guest explains, you have a few seconds to grab the attention of your audience, so you’ve got to make sure your creative breaks through.
I’d like to introduce you to Lauren Schwartz, owner and Creative Director of The Loft 325, a boutique creative studio specializing in ad creation and UGC for E-commerce, Direct to Consumer Brands.
Lauren is a thought leader in creating profitable creative strategies for e-commerce brands; and a design professional with over 15 years of experience. Over the last 8 years, she has been working in digital marketing.
Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.
She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, Snapchat, TikTok, and Pinterest.
She was a speaker at the AdWorld Conference in 2020 and 2021.
In this episode, we chat about:
- The importance of strong creative
- Tips to making breakthrough creative
- Mistakes to avoid
- Why TikTok and video should be a part of your strategy
- How to know when to hire an agency
- And more
I’m sure this episode will help you create breakthrough creative.
Links mentioned in the show:
Website: http://theloft325.com/
Instagram - https://www.instagram.com/theloft325/
Facebook - https://www.facebook.com/theloft325
LinkedIn - https://www.linkedin.com/in/lauren-schwartz-07354312/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
I’m so thrilled to welcome this amazing female founder who decided to reinvent a very dull product and create something that is not only functional but also inspiring and extraordinary.
Kate Bouchard is a unique mix of creativity, and business savvy. She is the founder of Loba, a smart pill organiser, and Armature Collective, a marketing and branding company. When Kate suffered some health challenges in her twenties, she began a naturopathic treatment plan that required several daily supplements. When looking for a way to organize her medications and remember to take them, she couldn’t find a product to suit both her needs and her aesthetic, so she created Loba. Kate’s vision is to change the way we approach wellness and create cherished daily rituals. She believes strongly in giving back to arts and community services, and supporting personal development.
I loved my conversation with Kate. We talk all about
- Developing a product with technology
- Finding the right suppliers and partners
- Navigating supply chain issues
- Securing funding for your venture
- The importance of starting with a solid brand strategy
- And more
I’m sure you’ll find Kate’s story nothing short of inspirational.
Links mentioned in the show:
Website: https://shoploba.com
Instagram Kate: www.instagram.com/mskathrynanne
Twitter: www.twitter.com/mskathrynanne
LinkedIn: https://www.linkedin.com/in/katebouchard/
Instagram shop: www.instagram.com/shop.loba
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Whether you’re an entrepreneur, aspiring entrepreneur, employed or a parent…whatever you do, it never fails that we live full lives. Being connected 24/7, there are infinite things we can do and somehow, not enough hours in the day.
That’s why I thought it would be fun to share my own productivity hacks with you. These are things that I do or I’m mindful of when prioritizing and planning my days. I didn’t invent these, but this is a collection of things I’ve learned from others over the years.
Here’s the master list. For more details, listen to the episode.
- Big rocks first - then pebbles - then sand
- Work on the big rocks during your most productive hours
- Urgent & Important first
- Time Blocking
- Notifications off
- No multitasking.
- Go with the flow
- Start with the end in mind
- Make decisions quickly or reduce decision making
- Manage your health
I’d love to learn what your hacks are too. Take a screenshot of this episode, share it in your stories and tag me @nicoledelarzac - let me know what productivity hacks you use.
Enjoy the show!
Links mentioned in the show:
The 7 Habits of Highly Effective people - Stephen R. Covey - https://www.franklincovey.com/the-7-habits/
The Myth of Multitasking: The ultimate guide to getting more done by doing less https://blog.rescuetime.com/multitasking/#:~:text=The%20problem%20is%2C%20there's%20no,t%20actually%20getting%20more%20done
Multitasking Damages your brain and career, new studies suggest https://www.forbes.com/sites/travisbradberry/2014/10/08/multitasking-damages-your-brain-and-career-new-studies-suggest/?sh=68131bc756ee
Amanda Casinha, Grind Social Media https://www.instagram.com/grindsocialmedia/?hl=en
Harvard Medical School - Exercise can boost your memory and thinking skills https://www.health.harvard.edu/mind-and-mood/exercise-can-boost-your-memory-and-thinking-skills
Employee Nutrition - the Biting Impact on your Bottom Line - Corporate Wellness Magazine https://www.corporatewellnessmagazine.com/article/the-biting-impact-of-employee-food-choices-on-your-bottom-line-2#:~:text=Nutrition%20also%20has%20an%20effect,than%20annual%20health%20care%20expenses
What you eat affects your productivity - Harvard Business Review https://hbr.org/2014/10/what-you-eat-affects-your-productivity
Sleep deprivation is the same as being drunk, study says - Elle https://www.elle.com/beauty/health-fitness/news/a35349/lack-of-sleep-same-as-being-drunk-uk-sleep-study/
WHY YOU NEED TO TAKE MORE BREAKS (AND HOW TO DO IT) - Social Triggers
https://socialtriggers.com/why-you-need-to-take-more-breaks-and-how-to-do-it/#:~:text=Inc.,every%2075%20to%2090%20minutes
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
I’m so thrilled to share this episode with former friends and colleagues of mine - Simon and Rebecca McIntyre, a husband and wife duo from Australia who are making waves with their business. We used to work together at Coca-Cola in Australia and when I discovered that they started a business serving small businesses, I knew I had to have them on the show (and selfishly catch up with them after 12 years).
Bec and Simon created Woodruff and Co, a small business helping other small businesses look great through tools and supplies to create beautiful custom packaging.
The husband and wife team have a background in brand marketing [Coca-Cola, Kellogg's, Fosters, ANZ etc] a passion for small business, entrepreneurship and a genuine love of great packaging.
They started their business because they know that while custom packaging is desirable, it can be out of reach for many small businesses or for those starting out. They believe that affordable tools to create custom packaging should be accessible to ALL business owners, no matter what size you are.
Back in 2015, they launched their website offering custom stamps [hands down the most versatile tool a small business can have in their kit!] and have since extended their range to include embossers, custom packing tape, a curated range of complementary blank supplies and [because they love discovering local artists and designers] the occasional collaborative product.
Based out of their home studio in Victoria’s Mornington Peninsula, they work with a small team of experts to bring to customers their continually expanding range of products.
Your packaging is the first physical interaction customers will have with your brand. Bec and Simon are here to help make your brand stand out.
We chat about:
- Creating a unique product and niche
- Marketing the benefits rather than the features
- The art of showing consumers what’s possible
- Creating awareness for a brand in the B2B space
- How to know when it’s time to exit your business
- And more
Enjoy the show!
Links mentioned in the show:
Website: https://woodruffandco.com.au/
Instagram: https://www.instagram.com/woodruffandco/
New business: https://housenumbers.com.au/
Favorite business book: The Lean Startup http://theleanstartup.com/ - Eric Reis
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
I’m so thrilled to share this episode with former friends and colleagues of mine - Simon and Rebecca McIntyre, a husband and wife duo from Australia who are making waves with their business. We used to work together at Coca-Cola in Australia and when I discovered that they started a business serving small businesses, I knew I had to have them on the show (and selfishly catch up with them after 12 years).
Bec and Simon created Woodruff and Co, a small business helping other small businesses look great through tools and supplies to create beautiful custom packaging.
The husband and wife team have a background in brand marketing [Coca-Cola, Kellogg's, Fosters, ANZ etc] a passion for small business, entrepreneurship and a genuine love of great packaging.
They started their business because they know that while custom packaging is desirable, it can be out of reach for many small businesses or for those starting out. They believe that affordable tools to create custom packaging should be accessible to ALL business owners, no matter what size you are.
Back in 2015, they launched their website offering custom stamps [hands down the most versatile tool a small business can have in their kit!] and have since extended their range to include embossers, custom packing tape, a curated range of complementary blank supplies and [because they love discovering local artists and designers] the occasional collaborative product.
Based out of their home studio in Victoria’s Mornington Peninsula, they work with a small team of experts to bring to customers their continually expanding range of products.
Your packaging is the first physical interaction customers will have with your brand. Bec and Simon are here to help make your brand stand out.
We chat about:
- Creating a unique product and niche
- Marketing the benefits rather than the features
- The art of showing consumers what’s possible
- Creating awareness for a brand in the B2B space
- How to know when it’s time to exit your business
- And more
Enjoy the show!
Links mentioned in the show:
Website: https://woodruffandco.com.au/
Instagram: https://www.instagram.com/woodruffandco/
New business: https://housenumbers.com.au/
Favorite business book: The Lean Startup http://theleanstartup.com/ - Eric Reis
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
In this episode, we chat about something very important to product businesses…one of the most important things you’ll need to create a high converting ecommerce site…
High quality product photos. Your ecommerce site needs to sell itself and if you don’t have high quality images, you might just lose the costly lead you just brought to your site.
I had the privilege of speaking with Joanna Wojewoda, a Toronto based commercial and editorial photographer, retoucher and educator. She specializes in food and product photography.
Over the years Joanna has worked with large national businesses as well as small, local businesses. Besides sharing her passion for photography and food through the means of creating images, Joanna offers her knowledge and years of experience in group workshop settings and one-on-one mentoring sessions.
We chat about:
- The secret to making products look irresistible in photos
- Why it’s important to have high quality product images
- The pre-production phase and why it’s critical
- Types of images you must have on your website
- Tips to taking good photos using a DIY approach
- Hot photography trends
Enjoy the show!
Links mentioned in the show:
Website: www.joannawojewoda.com
Instagram: https://www.instagram.com/joannawojewoda/
Favorite business book: Collaborative Intelligence - Thinking with People who Think Differently - Dawna Markova, Angie McArthur - https://cqthebook.com/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
If you’re just starting your product business, you’re going to love this episode. This is a story of a former corporate executive who wanted to start her own brand to make a difference. She is making a difference and helping to fight human trafficking through her products and her nonprofit.
Meet Lily Yang, founder of Lord & Lily skincare. She is a widely acclaimed speaker in industrial seminars and a popular speaker in church retreats. She founded and participated in several non-profit organizations related to the education of disadvantaged women, human trafficking, girl sexual assault assistance, refugee education and Christian training. She is also an outstanding author and the publisher of a magazine.
Her life passion is to empower women to pursue excellence, and to create the best quality, natural skincare products for people to have healthy and beautiful skin.
If you purchase Lord & Lily skincare, 10% of sales will be put towards the home for disadvantaged girls in Cambodia that Lily helped to start.
I’m so honoured to have interviewed Lily. She is not only inspirational but truly the most generous person you will ever meet. I hope this episode inspires you to make this world a better place in some way.
Links mentioned in the show:
Website: www.lordnlily.com
Favorite business books: Good to Great, Jim Collins; https://www.jimcollins.com/article_topics/articles/good-to-great.html
In Search of Excellence, Thomas Peters and Robert Waterman: https://www.harpercollins.com/products/in-search-of-excellence-thomas-j-petersrobert-h-waterman?variant=32132827545634
The Daily Drucker, Peter Drucker: https://www.harpercollins.com/products/the-daily-drucker-peter-f-drucker?variant=32127249645602
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
In past episodes, you may have heard me speaking about building your email list using quiz building tools. The main platform I recommend is Interact. Well, I was thrilled when the co-founder of Interact reached out to me to be on this podcast. All through the power of digital marketing, he saw that I linked to their site in one of my blog posts, and voilà…he thought there would be a great collaboration opportunity.
So, it was my humble honor to speak with Josh Haynam, the co-founder and CEO of interact, a quiz creation tool used by more than 10,000 brands around the world. He's a lifelong entrepreneur, having started and bootstrapped interact for the last 10 years after founding it in college.
We speak about:
- Why quizzes are so powerful for product businesses
- Generating leads and sales through quizzes
- How shoppable quizzes can be a great tool for ecommerce platforms
- How quizzes are not only excellent for list building but also for conversion and retention
- Where to promote your quiz
…And more
Enjoy the show!
Links mentioned in the show:
Website: https://www.tryinteract.com
Join Interact: My affiliate link
Twitter: https://twitter.com/JHaynam
LinkedIn: https://www.linkedin.com/in/jhaynam/
Favorite business book: Good to Great, Jim Collins; https://www.jimcollins.com/article_topics/articles/good-to-great.html
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
In past episodes, you may have heard me speaking about building your email list using quiz building tools. The main platform I recommend is Interact. Well, I was thrilled when the co-founder of Interact reached out to me to be on this podcast. All through the power of digital marketing, he saw that I linked to their site in one of my blog posts, and voilà…he thought there would be a great collaboration opportunity.
So, it was my humble honor to speak with Josh Haynam, the co-founder and CEO of interact, a quiz creation tool used by more than 10,000 brands around the world. He's a lifelong entrepreneur, having started and bootstrapped interact for the last 10 years after founding it in college.
We speak about:
- Why quizzes are so powerful for product businesses
- Generating leads and sales through quizzes
- How shoppable quizzes can be a great tool for ecommerce platforms
- How quizzes are not only excellent for list building but also for conversion and retention
- Where to promote your quiz
…And more
Enjoy the show!
Links mentioned in the show:
Website: https://www.tryinteract.com
Twitter: https://twitter.com/JHaynam
LinkedIn: https://www.linkedin.com/in/jhaynam/
Favorite business book: Good to Great, Jim Collins; https://www.jimcollins.com/article_topics/articles/good-to-great.html
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you heard about ‘manifesting wealth’, abundance, the Secret, and wonder if this is all just too good to be true or if it can work for you?
I had the honor of speaking with Sandy Forster, the money mindset mentor for women world-wide who are ready to experience more abundance and freedom in their life. Sandy went from welfare to millionaire, has been featured in Oprah’s Aussie Secret and loves inspiring and empowering women to break through their blocks, manifest more money and create a life they’re truly passionate about.
Her award-winning international bestseller How to Be Wildly Wealthy Fast has been translated into over 11 languages, she’s the host of the Wildly Wealthy Women podcast and she’s transformed the lives of hundreds of thousands of women worldwide.
Sandy lives in her own tropical paradise near the beach in sunny Australia and has wild kangaroos grazing in her backyard every afternoon. You can connect with her at www.WildlyWealthy.com.
If you struggle with money mindset or feel like you never have enough, this episode is for you. And if you are a big doubter, ask yourself this, ‘what have you got to lose by seeing things differently’?
We discuss
- How Sandy went from $100,000 in debt and from welfare to millionaire
- How you don’t have to create your own product to sell one and be successful
- The Law of Attraction and how it can change your life
- The three ingredients you need to become successful - thoughts, feelings and actions
- Why women often struggle to create abundance
- And more…
Enjoy this episode!
Links mentioned in the show:
Website and free resources: www.WildlyWealthyFree.com
FB Business Profile: https://www.facebook.com/Sandylforster
FB Personal Page: https://www.facebook.com/profile.php?id=736250936
FB Private Group: https://www.facebook.com/groups/Lawofattractionprosperitysecrets
Instagram: https://www.instagram.com/sandylforster
Twitter: https://twitter.com/wwealthy
Book: How to be Wildly Wealthy Fast - https://www.amazon.ca/Wildly-Wealthy-FAST-Step-Step/dp/0975249002
The Secret - Rhonda Byrne - https://www.thesecret.tv/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
This next guest is so impressive and a pioneer in many ways. She thinks differently, she questions the status-quo, and she goes through uncharted territory.
Madeleine Shaw is an award-winning serial social entrepreneur based in Vancouver BC. She founded and co-founded multiple for- and non-profit organizations, and she is best known as the co-founder of Aisle (formerly Lunapads), one of the first groundbreaking ventures in the world to commercialize reusable menstrual products. She has just released her first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World.
In our interview, she says that many people say they want to launch a product or start a business, but then they say ‘I’m not an entrepreneur” - they put limits and labels on themselves. At the end of the interview, we were chatting about writing a book and I joked, ‘I’d love to write a book, but I’m not a writer’. She immediately picked up on that. I was limiting myself to what I think I am and am not. What an aha moment.
After listening to this interview, I hope you’ll realize that you too can question the status quo, be and do whatever you feel called to do, and also create a greater good and change the world.
We discuss
- The challenges of marketing a new behaviour
- B-Corp certification
- Collaboration over competition – challenging business norms
- How to get know if social entrepreneurship is for you
- Including social and environmental impact as part of your brand promise
- And more…
Enjoy this episode!
Links mentioned in the show:
Website: https://madeleineshaw.ca/
Book: https://madeleineshaw.ca/the-greater-good/
Instagram: https://www.instagram.com/greatergoodbook/
LinkedIn: https://www.linkedin.com/in/ohmadeleine/
Her favourite book: Finding the Mother Tree, Suzanne Simard
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Since it’s the beginning of the year and we all love a fresh start, we are hosting a 2022 planning workshop so that we can create a 2022 plan together. We’ll set our goals, strategies and create a plan for 2022 so that we can hit the ground running. Sign up here - limited spots available: https://bit.ly/ndlplan
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
I love interviewing entrepreneurs, especially those who are new to their business and might be going through the same challenges and opportunities that you’re facing in your business. Today, we’re chatting with KJ Blattenbauer.
KJ is the creator of Pretty Peptalks, a high-end letterpress stationery brand based on the belief that life is better when lived in bright color. As a former publicist, KJ shared her signature brand of motivational tenacity with everyone from entrepreneurs to multi-national corporations to non-profits. In 2019, she published her first book, How to Be a Media Darling. Her second book, Pretty Pep Talks, is now available. KJ's work has appeared in a variety of media outlets including the New York Times, Oprah Magazine, Forbes, Bloomberg, Cosmo, and HelloGiggles. She resides in Dallas, but you can find her online at prettypeptalks.com.
If you are interested in creating hand-made products, stationary or want to learn more about publicity for your business, then stay tuned.
We chat about
- The art of letterpress
- Creating unique products
- Running a successful kickstarter campaign
- Working through challenges like supply chain issues
- Transitioning from service to product-based
- How to get great publicity for your brand
- And more…
Enjoy this fun episode!
Links mentioned in the show:
Website: https://www.prettypeptalks.com
Instagram: https://www.instagram.com/prettypeptalks
Instagram: https://instagram.com/kjblattenbauer
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Since it’s the beginning of the year and we all love a fresh start, we are hosting a 2022 planning workshop so that we can create a 2022 plan together. We’ll set our goals, strategies and create a plan for 2022 so that we can hit the ground running. Sign up here - limited spots available: https://bit.ly/ndlplan
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
It’s not every day that I get to interview a power couple. I loved this interview with Carrie Bohlig & Craig Clickner. They are just the most down to earth entrepreneurs but I learned how impressive they are - that they have 8 income streams and teach people how to start their own side hustles.
Carrie and Craig are a Midwestern husband & wife duo, running their companies, teaching mindset from their book ‘So You Want to Start A Side Hustle’, having meaningful conversations on their podcast Tandem Talks, traveling the world doing keynotes & growing their non-profit Tandem Giving focusing on advocacy adoption for older children without families.
Their genesis began when a world-traveling, preschool teaching feminist met an admittedly analytical commercial banker. It was a beautiful collision of empath meets analyst.
They realized that if they wanted to create an exceptional life, with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough to quit their jobs and attempt to gut out a startup, they instead jumped into the world of moderate entrepreneurship, meaning they started their first wave of side hustles. Based on their vision they merged strengths/ personalities & entered the entrepreneurial jungle—together.
We chat about
- How to choose a side hustle
- Turning your side hustle into a 7 figure business
- Having a holistic life vision
- The importance of mindset
- Building multiple income streams
- And more…
Enjoy this fun episode!
Links mentioned in the show:
LinkedIn: https://www.linkedin.com/in/carriebohlig/
LinkedIn: https://www.linkedin.com/in/craig-clickner/
Facebook: https://www.facebook.com/tandemconsultingbrand
Twitter: https://twitter.com/TandemBrands
Instagram: https://www.instagram.com/carriebohlig/
YouTube: https://www.youtube.com/channel/UCWWyRwwdyFmYNmZ0yDmbyEw/videos%2520
Website: https://www.tandemconsulting.co/
Podcast: https://pod.link/tandemtalks
Book: So you Want to Start a Side Hustle
This couple’s favourite book: 7 Habits of Highly Effective People - Steven Covey
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Since it’s the beginning of the year and we all love a fresh start, we are hosting a 2022 planning workshop so that we can create a 2022 plan together. We’ll set our goals, strategies and create a plan for 2022 so that we can hit the ground running. Sign up here - limited spots available: https://bit.ly/ndlplan
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Welcome to the PP podcast and happy new year! I hope that 2022 brings you so much joy, prosperity and good health.
It’s the first episode of the new year and we have some exciting guests for you this year.
I’m thrilled to introduce this week’s guest, Chloë Thomas - Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast.
Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world.
Chloë Thomas has been in eCommerce since 2003; she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations to fresh online-only start-ups, covering international launches, subscription, B2B, and even dabbling in marketplaces.
Chloë’s specialty is solving eCommerce Marketing Problems, from how to increase new customer acquisition to improving the performance of email marketing newsletters or finding the right new website provider.
We chat about
- Ecommerce and how to grow your online store
- How you can become more agile and adapt faster to the changing ecommerce landscape
- Which marketing methods you’d be crazy not to use
- Which marketing methods you should avoid right now
- How you can build a closer relationship with your customers when you don’t see them face to face
- And more…
If your product business has an eCommerce component, then tune in and take notes - this will be a very helpful episode as we learn from the eCommerce expert herself.
Links mentioned in the show:
Podcasts/websites:
eCommerce MasterPlan https://ecommercemasterplan.com/podcast
On iTunes: https://podcasts.apple.com/us/podcast/ecommerce-masterplan/id1005744797
Keep Optimising https://keepoptimising.com
On iTunes: https://podcasts.apple.com/hu/podcast/keep-optimising/id1522462412?uo=4&itscg=30200&itsct=podcast_box
Social links:
https://twitter.com/chloethomasecom
https://twitter.com/ecommasterplan
https://www.facebook.com/ecommercemasterplanpage
https://www.linkedin.com/in/chloethomasecommerce/?originalSubdomain=uk
https://www.instagram.com/ecommasterplan/
Chloe’s favourite book: How Bad are Bananas, Mike Berners-Lee https://howbadarebananas.com/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
This show is just a perfect introduction to 2022, as we reflect on who we are and who we want to be.
According to this week’s podcast guest, “The greatest risk you'll take is not risking anything and playing safe. Organised audacious risk can lead you to greater good.”
I’m excited to introduce you to Prati Bhatt, founder of Teaphoria and sustainable Innovation Expedition.
Her mission is to get humanity to remember who they are. We are here on our soul mission and somewhere in the survival game we missed the point. She takes people on an incredible journey of finding their inner being and explores the planet via one blissful cup of tea.
If you are someone who is at the crossroads of your life or know somewhere deep down within that you are made for bigger better things as your soul purpose, then join this global mission of "remembering who we are"
We chat about:
- The art of tea and the tea master’s role
- The importance of creating your minimum viable product before getting it all perfect
- How offering a personalized experience can propel a brand
- How Prati managed to get hired by the Crown Plaza to create a customized tea
- And more…
This episode is airing the day before New Years eve. Happy new year to you!
It’s been a roller coaster year for most people. I know that I love taking time out at the end of the year to think about the past year and plan ahead for 2022.
If you would like help with planning your year, go to nicoledelarzac.com (or here https://nicoledelarzac1415.ac-page.com/workbook) and download my free marketing plan workbook, and listen to episode 36 in the archives that will walk you through planning your best year yet.
Links mentioned in the show:
Website: www.teaphoria.com.au
Instagram: https://www.instagram.com/tea_phoria/
Facebook: Www.facebook.com/tphoria
Sun salutation yoga
Meditation: https://www.mindvalley.com/free-meditations/
Her favourite book: Sadhguru and Sell like Crazy
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
When you have a small business, you may think that leadership is not as important or as valuable, but that couldn’t be farther from the truth.
As we learn from this week’s podcast guest, leadership is just as important when you’re starting out as it is when you have a large company.
In this episode, we hear from Lindsay White, a sought-after leadership coach and people strategist who believes that every business, no matter how small, deserves three things - great leadership, an impactful people strategy, and a culture that inspires.
Lindsay is passionate about guiding female entrepreneurs in creating the work & life blend they long for, and a leadership brand that is authentic and grounded in their own values and purpose. Her powerful coaching style leverages her extensive background coaching senior leaders and executives, empowering small business CEOs as they develop and embrace their personal leadership practice.
Lindsay also utilizes her 15 years in strategic talent management to guide these incredible leaders in creating culture and developing the people strategy that is often missing from their business plans. Knowing when amazing teams are connected by purpose, programs and processes that add value, they create amazing results.
As an entrepreneur, working Mom, and first-time Grandmother, Lindsay knows that the blend between work and life can be difficult to create. That’s why she loves to coach and guide female business owners as they navigate their personal leadership journey. Her focus on people strategy, team engagement, and leadership development all help her clients drive their business goals while creating an inspiring culture.
We chat about:
- Why leadership is important
- How to set the right tone in your company from the start
- How to become more confident in our leadership roles
- The importance of company values
- Why masculine vs feminine leadership can steer you in the wrong direction
- How you don’t have to be the loudest person in the room to be a leader
- And more…
This episode is airing the day before Christmas eve. I wanted to take this opportunity to say “Merry Christmas to you and your family” and happy holidays. I’m so grateful for you and so happy that you find value from this podcast.
Now , I know It’s been an emotional year for everyone. I hope you have a relaxing time off and that you get some time to reflect. I know that I love taking time out at the end of the year to think about the past year and plan ahead for 2022.
If you would like help with planning your year, go to nicoledelarzac.com (or here https://nicoledelarzac1415.ac-page.com/workbook) and download my free marketing plan workbook, and listen to episode 36 in the archives that will walk you through planning your best year yet.
Links mentioned in the show:
Facebook: https://www.facebook.com/highvoltageleadership
LInkedIn: https://www.linkedin.com/in/lindsay-white-high-voltage/
Website: https://www.highvoltageleadership.ca
Instagram: https://www.instagram.com/highvoltleadership/
Try Lindsay’s quiz: What's your leadership style?" - https://www.tryinteract.com/share/quiz/5fff4e18d6e05b00167d5b29
Lindsay’s favourite business book:
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
If you’ve wanted to get started on Amazon, we’ve got the perfect guest for you.
Kristin Ostrander is an author, serial entrepreneur, speaker, podcaster, and eCommerce expert. She founded MommyIncome.com and hosts a weekly podcast, The Amazon Files, where she helps others start and grow businesses online. Her grit, hard work, and business savvy have changed her life in ways she never thought possible. From the emotional low of foreclosure to scaling a seven-figure business while starting another, she is determined to make an impact in the lives of others by sharing what she learned along the way. With her new book Dream Big, Step Small she desires to inspire women and moms all over the world to find their purpose, follow their dreams, and take small steps to get everything they ever wanted.
In this episode, Kristin shares how to get going in the fastest and lowest risk way possible. And no, you don’t even need to develop your own product.
I hope this episode gets you thinking about how you can leverage the Amazon channel.
Links mentioned in the show:
Website:
https://mommyincome.com/
Socials:
https://www.facebook.com/mommyincome
https://twitter.com/mommyincome
https://www.instagram.com/mommyincome/
https://www.youtube.com/channel/UCLv7b7zWcspDzYH3Iqk4VTw
https://www.linkedin.com/in/kristin-ostrander/
https://www.helium10.com/
https://www.merchantwords.com/
Kristin’s favourite business book:
No Excuses by Brian Tracy
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Did you know that it costs five times as much to attract a new customer, than to keep an existing one?
But most businesses focus on acquiring customers rather than nurturing current customers, thereby losing out on some low hanging fruit.
This is why we are so excited to speak with Cheryl Mason, CRM expert and founder of The Business within CRM.
Cheryl has been an innovator and motivator since birth. With Business as her post secondary education, over 15 years of having a profession focused on client-centred care within health, over 18 years within different customer service roles and over 10 years of executive positions crafting the art of customer engagement to grow businesses has fueled Cheryl's love for Customer Relations Management.
The Business Within CRM is how she serves businesses that are in need of a bridge between how they optimize their engagement with their customers and how they grow their business to align with their long term vision. It is Cheryl's priority that your customers are profitable to your business and that all communication + experiences are clearly meeting your customers expectations . If you want the most loyal customers possible you want to connect with Cheryl.
One of the most common questions I hear is ‘how do I get listed at the major retailers’?
For many people, getting listed at retailers, especially the large ones, seems daunting. Approaching buyers and pitching to them can feel scary.
I feel you and I’ve been there. I faced my share of rejections from buyers but I also managed to get into the largest chains in Australia based on a few key things…
In this podcast, I share the secrets to getting listed at retailers, including:
- Why getting listed is beneficial
- Why you need to tread carefully and what to watch out for
- How to target retailers
- How to get into the mindset of the buyer
- 5 key elements you must include in your pitch
I hope this episode helps you get into the retail outlets of your choice. Tag me on Instagram @nicoledelarzac and let me know your success story!
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Entrepreneurship - it seems glamorous. But when you peel back the curtain, it can get pretty messy.
Being a business owner has its highs and lows. Some days, you feel like throwing in the towel or just going back to bed. Other days, you’re on top of the world.
But the experiences and even the lows you face are all part of the journey. The lessons are what makes it all worthwhile.
I’ve had my share of rollercoaster emotions in my journey, and along with it, I’ve learned so many lessons that make it the most valuable experience I’ve ever had
In this episode, I talk about the 10 lessons I’ve learned as an entrepreneur. I wonder if you’ve experienced similar lessons. Tag me on Instagram @nicoledelarzac and let me know!
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you ever wondered how Pinterest can help your product business?
You might think that pinterest is just for creating crafts or planning a wedding. But actually, did you know that more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest. (according to Hubspot)
It’s never been a better time to start using Pinterest for your product business. And in this episode, you’ll learn from the best.
Elaine Timms is a Pinterest marketing expert and strategist. She loves to simplify, educate, and empower female entrepreneurs to grow their businesses using Pinterest.
You will love this conversation. We chat about:
- Why using Pinterest can help your product business
- How Pinterest differs from other social media channels
- How to get started using Pinterest
- Incorporating Pinterest into your social media schedule
- And more...
Enjoy the show!
Links mentioned in the show:
Website: https://elainetimms.com
Instagram: https://www.instagram.com/elainetimmscreative
Facebook: https://www.facebook.com/elainetimmscreative
Get your free Pinterest strategy guide - elainetimms.com
Join Pin Plan Pro - coaching and course that takes you from knowing nothing to confidently crafting your own Pinterest strategy. Details at pinplanpro.com
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you ever had a creative nudge that won’t go away? One that tugs on you, begging you to make it happen. You make excuses for a while but you always wonder, what if? Until you can’t resist anymore and you decide to take the first step…
If you’re an entrepreneur, chances are you’ve had this nudge and acted on it. That’s exactly what today’s guest experienced when she launched her business during some tumultuous times.
This podcast guest is nothing short of extraordinary. Meet Beth Geddio, the Founder of the State of Being Co. - an affirmation candle company that is encouraging busy women through the senses to improve their thoughts, and improve their State of Being. Pivoting through the pandemic, Beth took her love for encouraging others in fitness, and live events, and brought it into hundreds of homes with candles. Utilizing her formal college training in architecture, and years of self education in personal development, she's putting all of her life skills into the development of these affirmation candles.
You will love this conversation. We chat about:
- How she saw a need and fulfilled it
- The power of following your intuitive nudges
- The science behind affirmations and scents
- And leveraging a team for growth
Enjoy the show!
Links mentioned in the show:
Website: www.stateofbeingco.com
Instagram: instagram.com/stateofbeingco/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Tell me the truth
Are you feeling like you aren’t getting the sales you expect on your website? Do you feel like you’re launching to crickets?
Well you’re not alone here - this is one of the most common issues I hear when speaking with product business owners. And it’s not your fault. It’s never been so easy to launch an ecommerce site, but no one really tells you about how to actually get sales.
In this episode, we talk about how to maximize your conversion on your website so that when people land on it, they are more likely to buy.
We get into the magic formula for making consistent revenue and 10 ways to improve your website conversion so that you can start seeing more sales right away.
Links mentioned on the show
Wordstream “What’s a good conversion rate. It’s higher than you think.” - https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
This is one of the busiest times of the year for product businesses, and also one of the most cluttered. It can be hard to break through all of the noise around the holiday season with your own promotion or message. But how can you reach our audience without the big ad spend?
There is a way! You can break through the clutter during the holidays if you have the right strategy.
Did you know that 30% of retail purchases occur between Black Friday and Christmas? The pre-holiday shopping season is key for businesses, and now more than ever due to worldwide backorders, delays and shortages. As a result, retailers are starting their holiday promotions even earlier this year, and consumers are shopping earlier...the question is, are you holiday-ready?
We’re going to cover:
- The importance of Black Friday
- Types of promotions beyond the discount
- How to break through the clutter
I hope this episode helps you create a strategy that will make you stand out.
Links mentioned in the show:
https://spendmenot.com/blog/black-friday-sales-statistics/ https://blackfriday.com/news/black-friday-history
https://www.criteo.com/blog/2021-holiday-consumer-shopping-trends/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Want to get more flow in your business? Are you feeling stuck? Well, this next guest is going to help you with your “luck”.
Meet Patricia Lohan - Feng Shui Expert, Speaker and Author - who tells us about how we can bring more flow into our lives with Feng Shui.
Feng Shui expert, manifesting magnet, alchemist, healer and real-life Irish Celtic Shaman. Some people call her the “Mary Poppins of Prosperity,”
Patricia is the creator of PowerHouse Feng Shui and Author of The Happy Home: A Guide To Creating A Happy, Healthy, Wealthy Life. She helps entrepreneurs make their homes & businesses magnetic to money, luck, and blessings. She shows you what they don’t teach in business school, what lies between the lines, your top-secret tool for success.
She has helped thousands of people across the globe embrace Feng Shui and creates lasting changes in their businesses, homes, and lives. Patricia has seen first hand the power of the mind, surroundings and inner healing, clearing and aligning everything so it works holistically. She loves entrepreneurship with 15 years of experience running and growing three successful startups of her own.
Patricia has been featured in media around the world including The New York Time, CNN, Fox, Forbes, The New York Post, She Knows, Essence, Mind Body Green, USA Today and Elephant Journal.
We chat about:
- Why Feng Shui is applicable today
- How Feng Shui can benefit business owners
- Tips for applying Feng Shui principles to your home office
- What to do when your desk is also a common area
- How to deal with clutter
This conversation was fascinating. It inspired me to start cleaning up my space to bring more flow into my business. I hope you find it helpful too!
Links mentioned in the show:
Website: https://patricialohan.com/
Resources: https://patricialohan.com/#free-resources-home
Instagram: https://www.instagram.com/lohanpatricia/
Youtube: https://www.youtube.com/c/PatriciaLohan
Facebook: https://www.facebook.com/PatriciaLohan.RestoringYouBack.ToHarmony
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Do you struggle with what to say when it comes to describing your brand and products on your website, in ads, in emails, or in general? Many business owners pay a lot of attention to the visuals, but don’t pay as much attention to copy.
However, effective copywriting can be the difference between attracting or repelling your customers. And so, this is why we are bringing in a copywriting expert to talk about how to create effective copy.
Sara Vartanian is a launch copywriter and strategist who helps people-focused business owners tune into the words that make the people they love to serve feel seen and heard.
In this episode, we chat about:
- The importance of copywriting
- How productpreneurs can improve their copywriting
- Improving conversions through copy
- Email marketing
- Copywriting tools
- And more
I hope that this episode helps you create effective copy for your product business.
Links mentioned in the show:
Website: https://www.saravartanian.com/launch-playbook
https://www.saravartanian.com/list-playbook
Instagram: https://www.instagram.com/saravartanian/
Podcast:: https://www.saravartanian.com/podcast
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Exciting Announcement:
If you’ve been listening to these episodes and you haven’t yet launched your own product, what is standing in your way? Maybe you feel overwhelmed with the idea, or maybe you don’t know if your idea will fly...but as time goes by, you watch other people launching and you wonder what if?
I want to let you know that your time is now. You can do this and you don’t need to do it alone.
That’s why I’m excited to share the Product Pathway business incubator - the ultimate group coaching program for aspiring business owners who want to launch their first product!
You’ll go from idea (or no idea!) to launch with all the support and accountability you need to finally launch your first product.
Starting the week of October 17th we will work together for 3 months to bring your idea to life.
There are limited spots available as we keep the group small, so don’t wait until the last minute! Head over to http://nicoledelarzac.con/pathway to sign up today.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
“If the sale is a date, then the branding is the reason they would say yes.” - Marine Gargadennec, branding designer
In this episode, we speak with Branding Designer Marine Gargadennec about building an outstanding brand.
Marine is a Branding Designer who helps product-based entrepreneurs create brands & packaging that make them go from zero to sold out.
She was born in France back in the 90’s, when Beyonce was hitting the charts.
She studied Photography for 4 years and became “Best Apprentice of the Year 2011” for her work and leadership skills. After a few years working for advertising studios and small businesses she figured that Photography is only a small branch from a big tree to express an emotion, idea or message.
It took her several years to be able to say that today she can guide, advise and create a whole brand from scratch. A brand with a story, with values and with a clear target to know perfectly how to market it.
You’ll learn about:
- Why a compelling brand is essential
- How to create a strong brand experience
- What contributes to a brand experience
- The key to great packaging design
- And more
Links mentioned in the show:
Website: https://www.mg2design.com/
Instagram: https://www.instagram.com/mg2design/
Facebook: https://www.facebook.com/marine.gargadennec/
Offer: https://www.mg2design.com/flashsale
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Exciting Announcement:
If you’ve been listening to these episodes and you haven’t yet launched your own product, what is standing in your way? Maybe you feel overwhelmed with the idea, or maybe you don’t know if your idea will fly...but as time goes by, you watch other people launching and you wonder what if?
I want to let you know that your time is now. You can do this and you don’t need to do it alone.
That’s why I’m excited to share the Product Pathway business incubator - the ultimate group coaching program for aspiring business owners who want to launch their first product!
You’ll go from idea (or no idea!) to launch with all the support and accountability you need to finally launch your first product.
Starting the week of October 17th we will work together for 3 months to bring your idea to life.
There are limited spots available as we keep the group small, so don’t wait until the last minute! Head over to http://nicoledelarzac.con/pathway to sign up today.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Q4 is ahead of us - are you ready for the biggest season for product businesses?
Recently, we hosted our first ‘Coffee and Cocktails’ session (our weekly live workshop) in the Productpreneur Community, and we chatted about creating your best Q4. I wanted to share this with you as we head into Q4 so you can be confident that you’ve got everything in place to ensure it’s a success.
You can also download this handy worksheet that I reference in the training to plan your best Q4.
You’ll learn about:
- What you want to achieve by Dec 31st
- What levers to consider when planning
- The biggest drivers to your success in Q4
- Creating a plan by month
- And more
I hope this episode helps you plan your last Quarter so that you finish the year with a bang!
Exciting Announcement:
From Oct 5th to 7th, we are hosting a live challenge called the Build your buzzworthy product challenge.
I've thought about how I can help my community get started on their product launch dreams.
Knowing that starting is always the hardest part, I got the inspiration to host a 3 day challenge to help you just GET STARTED on your product ideas.
I'm going to go live for 3 days with free trainings and I'll give you action items to keep you in momentum. The goal is that by the end of 3 days, you'll have a product idea that you're excited about and that you'll actually get moving on!
If you want to go from having ideas in your head to a solid product concept that will actually sell, then you need to have three things:
1) An idea that solves a problem
2) A brand that connects with your ideal audience
3) An audience to sell to
And that is exactly what we are going to cover during our time together!
So if you’ve thought about launching a product or if you’re working on launching, now’s your chance. Sign up by going to nicoledelarzac.com/challenge
So if you’ve thought about launching a product or if you’re working on launching, now’s your chance. Sign up by going to https://nicoledelarzac.com/challenge/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
In this episode, we dive into something that is super important but we don’t talk a lot about in the podcast - email marketing. It is critical to your business success, considering the return on investment in email marketing is over 4000%! If you think email is a thing of the past, think again!
You’ll learn about:
- The many reasons why you need to focus on email marketing in your business
- How to use email marketing to bring your customers on a journey to becoming loyal customers and advocates
- How to get prospects on your list
- What incentives to give prospects to sign up for your emails
- What to do once you have their email
- How to still capture emails when customers buy from other platforms
- And more
Links mentioned on the show
Hubspot - Email return on investment: https://blog.hubspot.com/marketing/email-marketing-stats
My Life Creative - Creative Affirmation Cards - https://www.mylifecreative.com/
YETI customer experience - https://www.yeti.com/en_CA
Klayvio email system - https://www.klaviyo.com/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
We are going to start hosting live workshops in the Productpreneur community, called Coffee and Cocktails (the name is because it’s during cocktail hour here in North America and coffee hour in Australia). We will host weekly workshops and coaching with either myself or also with guest experts about all things products. If you want to join these live, head over to the Productpreneur Community on Facebook.
Also I have a few spots left in private coaching this fall and this would be ideal for you if you’d like to scale your product business. Book a discovery call to chat about scaling your product business: https://calendly.com/ndelarzac/scale.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
We have got an exciting show today where we are going to dive deep into how changing the way we think can have a massive impact on our life and business.
You know how when you’re in the corn maze and you’re not sure if you should go left or right? But, when you step on a ladder suddenly the maze is no longer a mystery?
That’s what our guest, Jarrod Haning, does for business owners. By teaching them how to think at a higher level, they are able to see the whole picture and suddenly the obstacles that were blocking their growth no longer exist.
Everything he teaches comes down to this one thing: “a breakthrough in your business will first happen as a breakthrough in your thinking”
Jarrod is an award winning speaker, has been featured on ABC Nightline, spoken on stages all across the country, has clients all across the world, delivered 4 TEDx talks related to Mindset Performance, and been chosen by TED global as the featured speaker of the week. He specializes in a Nobel Nominated process that teaches you how to think at a higher level and allows you to access different parts of your brain on demand. As a result of this training *most of his clients go on to double their income by purposely working half as many hours.
His background as a classically trained musician has equipped him with a unique set of tools for leveling up your leadership. For recreation you’ll find him flying, skydiving, or mountain bike riding. But his most prized accomplishment was winning the World Tickle Championship in the 5- year old category.
I recently had a Mindscan performed by Jarrod Haning ,and it was incredibly fascinating and life-changing. It really showed my strong and weak spots and where I need to shift my mindset in order to create results in my life and business. I highly recommend trying it for yourself as it might be the change you need.
Links mentioned on the show
Website: You can access the Nobel Nominated MindScan at https://mindsetperformance.co
Executive Summary Jarrod’s new book the Thinking Patterns of Success,PLUS a quick start training on thinking at a higher level https://mindsetperformance.co/book
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Note:
The podcast is taking a short break until school starts in September. But don’t fret - there are 70 episodes in the library so if you’re craving for help, be sure to check out some of our amazing past episodes. We’ve got some exciting shows coming up in September so stay tuned!
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
SEO is a mystery to many entrepreneurs. Lots of business owners talk about social media and paid ads but not about Search engine optimization. But did you know that if you do it properly, you can rank on the first pages of Google searches and get free leads? Do I have your attention now?
In this episode, we speak with SEO expert Jessica Morrison who tells us all about how to optimize your SEO.
We chat about:
- Why SEO is important for product businesses
- The biggest mistakes business owners make when it comes to SEO
- Things to do to optimize SEO
- Using social media presence to help SEO
- Tools to use to manage SEO
- And more
About Jessica:
Jessica Morrison is an SEO expert for local businesses. She helps business owners get greater online visibility and higher search engine rankings within their local market.
Jessica has over twenty years of experience working with multimillion dollar companies in marketing, business development, sales and influencer marketing, with companies including Pfizer, Walmart, prAna, Stonyfield and BJ's Wholesale.
Links mentioned on the show
Website: http://www.seasidedigitaldesign.com
LinkedIn: https://www.linkedin.com/in/seasidedigitaldesign/
Facebook: https://www.facebook.com/seasidedigitaldesign
Instagram: https://www.instagram.com/seasidedigitaldesign
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you thought about expanding your business to Amazon but you’re not sure if it’s right for you? Listen up because in this week’s episode, we speak with Amazon expert, Verity Sewell, who’s going to answer all of your questions.
Verity is the founder of Smart Little Space. She works with Product Brand Owners to help them set up and launch their brands on the world's largest e-commerce channel and grow a new revenue stream.
After her own personal success on Amazon, Verity went on to lead a team of e-commerce specialists at an agency where she helped hundreds of clients skyrocket their businesses on Amazon.
She then transitioned into becoming the founder of Smart Little Space and working with female-focused brands.
In this episode, we chat all about
- Why you should consider Amazon for your product business
- Types of products that do well and don’t do well on Amazon
- Where in the world to sell on Amazon
- Amazon FBA vs. FBM and which to go with
- How a trademark can help you on Amazon
- What you must have in place to make it easier to be approved
- And more
Enjoy the show!
Links mentioned on the show
Verity Sewell
Website: https://www.smartlittlespace.com/option-11602308723703
Instagram: https://www.instagram.com/smartlittlespace/
Facebook group: https://www.facebook.com/groups/302425921339164
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Launching and growing a product business can be really intimidating, so it’s my aim to make it more accessible to everyone.
I was recently interviewed by Verity Sewell, Amazon expert and coach, in her Facebook group and the conversation was so interesting that I thought this podcast audience could also benefit from it. Don’t worry - if you’re wondering about Amazon, she is also going to be on the podcast.
In this episode, we chat all about
- Launching and building a product business
-
Ways to come up with a product idea and validate your idea
-
How to gain awareness for your product
- What to do when you’re not seeing the sales results in your business
- Developing a marketing plan
-
Promotions beyond the discount
-
And more
Enjoy the show!
Links mentioned on the show
Verity Sewell
Instagram: https://www.instagram.com/smartlittlespace/
Facebook group: https://www.facebook.com/groups/302425921339164
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
We become entrepreneurs to be able to have more freedom in our lives - to have a flexible schedule, to answer to ourselves, not to ask permission to go on vacation - but often we find that our schedule is even busier than before. We’re now doing ALL of the things- marketing, legal, PR, accounting, shipping, etc. And plus, we’re building a business which takes time and energy.
Recently, I’ve found myself really busy with consulting and coaching work, while also having kids at home during the pandemic and summer. Suddenly, everything was opening up again in the summer and we once again had freedom to enjoy the weather and holiday. But I wasn’t doing that because I was so busy and feeling so stressed. I found myself losing passion for things and I wasn’t sure what was wrong.
Now I know I was feeling classic burnout.
And I found that everyone seems to be feeling this way - my peers, my clients and so I thought it was important to do a podcast episode on this.
In this episode, we talk about burnout and what you can do right now to increase your happiness.
You’ll learn:
- The classic signs of burnout
- How this showed up for me
- Creating a personal self-care calendar
- How to manage burnout
I hope this episode helps you battle burnout, and I would love to hear about how you use these tools to manage your own stress.
Links mentioned on the show:
Forbes article: 10 Signs your Burning out and what to do about it
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
It is no secret that climate change is upon us and we need to act now in order to save our planet.
According to the United Nations, 2010 to 2019 was the warmest decade ever recorded. Weather patterns are changing, sea levels are rising, and weather events are becoming more extreme.
But what can we as business owners and consumers do about this horrifying situation?
In this episode, you’ll hear from Lindsey Boyle, founder of the Circular Citizen, who gives us hope that we can make changes to save our earth.
About Lindsey Boyle:
After a long career helping big companies innovate in often unsustainable ways, the clear and present danger of the climate emergency hit Lindsey Boyle head on in 2018. After learning from Noah Murphy-Reinhertz, Nike’s Sustainable Design Lead, that people want their shoes to have a second life, Lindsey woke up to the power of the circular economy - one that designs out waste, keeps materials in use and regenerates nature.
She is now passionate about business that supports people’s well being and regenerates nature, especially food product innovation. Lindsey helps clients and partners feel confident in the demand for new, circular strategies and business models, using insight such as motivation based segmentations. Lindsey is creating a similar study for BC, Canada, based on Sitra's Smart Consumption Profiles with Vancouver based One Earth, a think-and-do tank that innovates and amplifies solutions for sustainability.
You’ll hear about:
- What the circular economy is and the 3 pillars
- Why it can benefit businesses and solve climate change
- How businesses can work with the circular economy principles to create innovative solutions
- How consumers can change their behaviours to become aligned with the circular economy
- The 7 motivations to live lighter and how you can leverage this consumer research to grow your business
- And more!
I’m so thrilled to share this conversation with you and I would love to know how you use this information to develop new products that align with the circular economy. Send us an email at info@nicoledelarzac.com and we’d love to feature your story.
Links mentioned on the show:
Website: Circularcitizens.com
Instagram: https://www.instagram.com/circularcitizen/
LInkedin: https://www.linkedin.com/in/lindseyjboyle/
Motivations to Live Lighter Report: https://www.oneearthweb.org/motivations.html
Greenbiz - Circularity 21 conference, Lauren Phipps: https://www.greenbiz.com/lauren-phipps
Ella Macarthur Foundation: https://www.ellenmacarthurfoundation.org/
Kearney report: https://www.nl.kearney.com/energy/article/?/a/squaring-the-circular-how-to-be-a-leader-in-the-coming-economy-article
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Getting your products into the hands of celebrities is going to catapult your brand visibility. I have the pleasure of introducing you to Sarah Shaw, who helps product business owners get publicity through celebrities.
Sarah is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.
Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales. She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.
Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.
You will love this discussion as we touch on:
- The secrets to getting your products into the hands of celebrities
- Scaling through retail
- Creating your black book of retail contacts
- Using a sales agent vs reaching out on your own
- The risks with getting into large retailers too soon
- The power of dropshipping with retailers
Links mentioned on the show:
Facebook: https://www.facebook.com/SarahShawConsulting
Instagram: https://www.instagram.com/sarahshawconsulting
Website: https://sarahshawconsulting.com/
Contact any Celebrity: https://contactanycelebrity.com/cac/
Comment Sold: https://try.commentsold.com/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
How do you really get inside the heads of your consumers? You need to speak to them and get feedback from them. We think we know them but we may be guessing or going off our own preferences.
Leveraging market research for your business is critical to understanding your consumers. Otherwise, you’ll be shooting in the dark or throwing spaghetti on the wall!
But I know what you’re thinking - you don’t have the budget for research because you’re an entrepreneur on a shoestring budget.
Don’t worry, I’ve got you covered. You don’t need big budgets to get feedback. You can do it yourself if you know the right questions to ask and the right way to go about doing research.
In this episode, I get into the nuts and bolts of doing your own research, including:
- The importance of research and insights
- Types of research that you can conduct for your business
- Research formats and which are best for you
- How to conduct your own research on a shoestring budget
- The top 10 mistakes I see when productpreneurs conduct their own research
- And tips for how to overcome these mistakes
Enjoy the episode and send me your feedback on what content you’d like to see in upcoming episodes!
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Looking to add more joy to your business?
I am thrilled to introduce you to an amazing business coach who is helping women have a more joyful and impactful business.
Lianne Kim is a Business Coach and the founder of Mamas & Co. - a community for mama entrepreneurs. She is the host of the wildly popular podcast 'The Business of Thinking Big' and the bestselling author of the brand new book 'Building a Joyful Business'. Lianne is on a mission to help women make a great living on their own terms, doing what they love.
We chat about:
- Why having a joyful business is important
- Getting into flow state and how that can impact your productivity
- Leveraging your zone of genius and outsourcing the rest
- Having a financially sound business and a strong money mindset
- Tips to getting more comfortable with sales
- Prioritizing play in your life and business
And so much more...
I hope you enjoy this episode and think about how you can build a joyful business for yourself!
Links mentioned on the show:
Podcast: https://www.liannekim.com/blog
Book: https://www.liannekim.com/book - Use the code PRODUCT for 15% off
IG: @liannekimcoach
FB: @liannekimcoach
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Well you might have heard about a little thing called TikTok. Maybe you cringe at the thought of doing a dance video. You might think it’s just for your teen kids. But actually, we’re going to talk all about WHY you, as a Product based business owner, should be using TikTok and how you can use it to market your products.
Today we speak with Samantha Vlasceanu,The TikTok Coach.
Sam is on a mission to convince businesses and brands that TikTok is not just for our teenagers! She is an entrepreneur, mom of two, and full-time TikTok Coach.
When COVID-19 hit her other business, she had to shut down and she had to pivot - FAST. That's when she realized that she'd been using TikTok all along and realized businesses weren't using the platform to their advantage. Light bulb moment: Teach business how to monetize using TikTok! Sam now works with entrepreneurs from service to product base businesses to utilize the app to triple their brand visibility and use it as an easy sales funnel.
Sam reveals her top tips to growing your brand with TikTok including:
- Why you need to be on TikTok for your business
- How to maximize the algorithm so that more people see your content
- What to do when you’re first getting started
- How to create an engaging video
- How to save time when creating your videos
And so much more
I think you’re going to love this episode! Note that we streamed the interview live in my FB group, the Productpreneur Community, so you will hear some of the questions that came up during the interview. If you want to watch these interviews live, be sure to join the group to get sneak peeks of our upcoming shows.
Links mentioned on the show:
Website: https://www.thetiktokcoach.ca
Instagram: https://www.instagram.com/thetiktokcoach
TikTok: https://www.tiktok.com/thetiktokcoachsamv
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
TikTok: https://www.tiktok.com/@nicoledelarzac
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com
Sustainability in the fashion industry is uncommon but highly necessary.
In this episode, we speak with an incredible product-preneur who is changing the fashion industry with innovative and sustainable ideas.
Kristi Soomer is a former management consultant turned fashion entrepreneur. She is the founder and CEO of Encircled, a B-corp-certified fashion company based in Toronto, Canada, offering a Canadian-made line of versatile, sustainably made clothing that helps women streamline their wardrobes.
We chat about:
- Her journey to starting her sustainable fashion brand
- The process of launching and designing garments
- The different levels of sustainability
- The slim percentage of sustainable manufacturers
- How to shop sustainably
- And more!
Enjoy the show - you are going to be so inspired!
About Kristi Soomer:
Kristi Soomer is the founder and CEO of Encircled, a Canadian-made line of versatile, sustainably made clothing that helps women streamline their wardrobes.
Inspired by her love of travel and dislike for checking a bag, she started Encircled in 2012 as a side gig while she was working as a management consultant. Her first design for Encircled was a multi-way design - The Chrysalis Cardi - which was made on the kitchen floor of her condo using a sewing machine she found on Craigslist. Over the next two years, she immersed herself in fabric research and courses in illustrating and sewing to create a capsule collection of sustainably made basics. In 2014, she took the plunge and left her corporate job to open our first studio space in Toronto.
Since then, Encircled has grown into a multi-million dollar direct to consumer slow fashion brand while staying committed to high ethical and sustainable standards in all aspects of the company, from using fabrics that honour the environment to providing good working conditions and fair wages for our sewers. We’re proudly one of only a handful of brands in Canada that are a certified B Corporation.
Links mentioned on the show:
Encircled Website: https://www.encircled.co
Encircled Instagram: https://www.instagram.com/encircled_
Kristi’s Website: https://www.kristisoomer.com
Instagram: https://www.instagram.com/Kristisoomer
LinkedIn: https://www.linkedin.com/in/susanne-fox-b7522579/
Twitter: https://twitter.com/kristisoomer
Podcast: https://www.kristisoomer.com/pages/the-brave-and-boss-podcast
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
In this episode, we hear from two fabulous ladies who are on a mission to help small, women-owned businesses thrive.
Jenni Bourque and Katie Conliffe founded the Girl Gang Canada, an online collective of small, women-owned Canadian businesses. Their mission is to encourage shopping local, shopping Canadian and to help you see that your purchases have POWER. The Girl Gang Canada gives you access to unique goods and provides a platform to showcase the top Canadian creatives and service providers nationwide. Shop local, shop national, shop Canadian.
We chat about:
- The benefits of supporting small businesses
- Why they focus on female owned businesses
- How marketplaces can help small businesses succeed
- How to grow an online store
- Collaborating vs Competition
I loved speaking with these ladies and I’m sure you will learn so much as well as get the wheels turning for how your business can leverage marketplaces like theirs.
Let’s dive in!
Links mentioned on the show:
Website: https://thegirlgang.ca/collections
IG: https://thegirlgang.ca
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Sustainability in the fashion industry is uncommon but highly necessary.
In this episode, we speak with an incredible product-preneur who is changing the fashion industry with innovative and sustainable ideas.
Kristi Soomer is a former management consultant turned fashion entrepreneur. She is the founder and CEO of Encircled, a B-corp-certified fashion company based in Toronto, Canada, offering a Canadian-made line of versatile, sustainably made clothing that helps women streamline their wardrobes.
We chat about:
- Her journey to starting her sustainable fashion brand
- The process of launching and designing garments
- The different levels of sustainability
- The slim percentage of sustainable manufacturers
- How to shop sustainably
- And more!
Enjoy the show - you are going to be so inspired!
About Kristi Soomer:
Kristi Soomer is the founder and CEO of Encircled, a Canadian-made line of versatile, sustainably made clothing that helps women streamline their wardrobes.
Inspired by her love of travel and dislike for checking a bag, she started Encircled in 2012 as a side gig while she was working as a management consultant. Her first design for Encircled was a multi-way design - The Chrysalis Cardi - which was made on the kitchen floor of her condo using a sewing machine she found on Craigslist. Over the next two years, she immersed herself in fabric research and courses in illustrating and sewing to create a capsule collection of sustainably made basics. In 2014, she took the plunge and left her corporate job to open our first studio space in Toronto.
Since then, Encircled has grown into a multi-million dollar direct to consumer slow fashion brand while staying committed to high ethical and sustainable standards in all aspects of the company, from using fabrics that honour the environment to providing good working conditions and fair wages for our sewers. We’re proudly one of only a handful of brands in Canada that are a certified B Corporation.
Links mentioned on the show:
Encircled Website: https://www.encircled.co
Encircled Instagram: https://www.instagram.com/encircled_
Kristi’s Website: https://www.kristisoomer.com
Instagram: https://www.instagram.com/Kristisoomer
LinkedIn: https://www.linkedin.com/in/susanne-fox-b7522579/
Twitter: https://twitter.com/kristisoomer
Podcast: https://www.kristisoomer.com/pages/the-brave-and-boss-podcast
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Leveraging Public Relations or Earned Media is one of the best ways to build awareness and instant credibility for your brand.
In this episode, we speak with an expert on this topic who is going to blow your mind with her advice for how you can get PR for your business.
Susanne Fox is a former journalist, broadcast news anchor and marketing director - turned CEO of Susanne Fox Communications, a communications/media/presentation/ consultancy and coaching service. She brings her vast network and experience to help ELLE-evate and Amplify her clients' visibility. She works with thought leaders and talented entrepreneurs across all sectors.
We chat about:
- The importance of PR for product based businesses
- Types of PR that you can leverage
- How to pitch your story to the media
- What not to do when pitching to the media
- How to feel more newsworthy
- And more
Stay tuned and take notes because this episode is so helpful!
Links mentioned on the show:
Website: susannefox.com
Instagram: https://www.instagram.com/susanne_fox/
LinkedIn: https://www.linkedin.com/in/susanne-fox-b7522579/
Twitter: https://twitter.com/SusanneFox
Interested in learning more about working with Susanne? Book a free discovery call here: https://calendly.com/susannefoxcomm/discovery-call
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, join our facebook group, the Productpreneur Community.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
“Idea is maybe 3-5% of the success of a company. The rest of it is just execution”. - Adrien Beyk, Founder & CEO of Quanta Vici
If you’re thinking of launching a tech product, this episode is for you.
In this episode, we chat with an entrepreneur who launched a very cool and successful smart wearable tech line.
Adrien Beyk, founder & CEO of Quanta Vici, a Toronto based Smart Wearable tech startup that recently launched the world's first Smart Heated Gloves and Socks.
Adrien launched his very first product at the age of 15, a full image editing software suite that got a few million downloads back in the day, known as Pixel Degrees.
He then studied Engineering at Ryerson University, after graduation he worked with various tech startups as a senior lead engineer, handling the full cycle of different products.
Today, he is leading his company, Quanta Vici towards conquering the Smart Apparel industry through a neverseen smart wearable technology that senses and maintains the temperature of your clothing according to your very own personal preferences.
He is also a strong believer of open source venture creation which is why he actively produces content on YouTube and Instagram, sharing his findings and methods as an Entrepreneur.
We chat about
- The challenges of combining fashion with tech and how he overcame them
- The importance of market validation in launching a new product
- Designing and marketing a luxury brand
- Launching a successful crowdfunding campaign
- Working with manufacturers and suppliers and the importance of competitive quotes
- And more
Links mentioned on the show:
Website: http://quantavici.com/
Indiegogo: https://igg.me/at/quantavici
Founder:
Youtube: https://www.youtube.com/channel/UCxxgrajVjBxuYJtraNgCD2Q
Instagram: https://www.instagram.com/adrienbeyk/
Crowdfunding sites mentioned:
https://www.yankodesign.com/
https://www.backerland.com/
https://www.backerkit.com/
https://producthype.co/
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community. I’d love to see you on the inside!
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
What is the ONE thing that you can do to increase your company’s value?
It’s not just launching a product.
It’s building a BRAND.
A brand is one of your most important assets. It is the thing that delivers value above anything else. Yet, many founders don’t spend as much time on their brand development as their product development.
I work on brand strategy with all of my clients - whether they are solo entrepreneurs, startups, or large companies. It is one of the most important things you can do for your business that’s going to shape your company’s decisions, your marketing, your new products and all that you do.
In this episode, we get into
- The difference between a product and a brand
- How to build your brand strategy
- Looking beyond profit and creating an impact with your brand
- How to create an emotional connection with your target consumer
- And more
Links mentioned on the show:
AYTM Market Research, Brand or Product, What’s the Difference?, Susan Gunelius
Millward Brown: https://www.kantar.com/
I'm so excited to also share that we are relaunching the Product Pathway Business Incubator, with some major enhancements!
The Product Pathway is now a 4 month business incubator and group coaching program that takes you from idea all the way to launch.
When you sign up for the Product Pathway, inside you’ll find:
- Weekly 1-hour live group coaching calls for 4 months
- 8 modules of in-depth product-business training
- Private Facebook group for accountability and to ask for feedback
- Comprehensive workbooks for each module with exercises to help you go from idea to launch
- Unlimited, lifetime access to the trainings
PLUS AWESOME BONUSES:
Don’t miss out on this opportunity to bring your ideas to life and get the guidance and support from experts and other students.
Doors close on May 24th, so head on over to https://nicoledelarzac.com/pathway to sign up.
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community. I’d love to see you on the inside!
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
I have the pleasure of introducing you to Katherine Earl. Katherine and I met at a business group for moms and she reached out because she wanted some direction in her business. We had a ½ day strategy session and I fell in love with her product and business. I just knew she was onto something big.
Katherine Earl has spent twenty years designing curricula and programs for children of all ages and socio-economic backgrounds. She has conceptualized and brought to life over 200 renowned arts based community development programs over the span of 15 years. Katherine is a consultant, certified teacher, program director, visual artist and mother of two.
Her most recent accomplishment is creating My Life Playbook, an arts based mindset journal for kids promoting self awareness, self love and mindfulness. The book became the inspiration for her product based business - My Life Creative.
Katherine’s life's mission is to use the arts to create fun and interactive experiences that promote resilience, emotional wellbeing and personal growth in everyone, but especially children.
We chat about
- How using intuition can help guide your creative process
- The power of personal development, flow and not worrying about the outcome
- Leveraging PR for your product business
- How a vision and brand strategy can clarify the direction for your business and products
- And more
Links mentioned on the show:
Website: www.mylifecreative.com
Instagram: @mylifecreativekids.
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Sign up for my free masterclass, 3 secrets to launching a profitable product business. https://nicoledelarzac.com/masterclass/
If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community. I’d love to see you on the inside!
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
I’m excited to introduce you to this founder who launched a rocket ship food start-up brand, Love Good Fats, that just exceeded $100mil in Revenue in a little over 3 years!
Suzie Yorke is on a mission to bring healthy fats back.
A mom, eleven-time Ironman competitor and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wall in her mid-40s. After reading Nina Teicholz’s best seller, Big Fat Surprise, she immediately shifted to a high-fat, low-carb diet, and felt better right away.
While she loved the benefits of her new lifestyle, Suzie found it challenging to find convenient, good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, Suzie developed Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products.
Today, Suzie leads Love Good Fats’ expansion as it quickly becomes one of the fastest-growing bar brands in North America. As a 30-year veteran of the CPG industry, Suzie has worked at high-profile companies such as Proctor & Gamble, PepsiCo, Kraft Heinz, Weight Watchers, and Zag. Utilizing her accomplished marketing background, personal journey, and deep devotion and passion for health, Suzie is on a mission to spread the word that fat is back, and sugar is out!
Suzie has been recognized several times since launching Love Good Fats, including the 2019 Mompreneur® Start Up Award, 2019 WXN Top 100 BMO Entrepreneur Award and 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award.
We chat about
- The importance of a strong brand promise, nailing the consumer insights and messaging
- How Suzie managed to raise Angel investor funds before even having sales traction
- How she got her product formula just right and created ridiculously delicious bars, high in good fats and low in sugar
- The rocket ship growth of Love Good Fats in retail chains across North America
- Chasing your dreams at any age
- And more
Links mentioned on the show:
Website: https://www.lovegoodfats.com/ They recently introduced three new chewy nutty bars to their lineup and have further innovations in the works!
Instagram: https://www.instagram.com/lovegoodfats/
Facebook: https://www.facebook.com/lovegoodfatscompany/
LinkedIn: https://www.linkedin.com/in/suzie-yorke-a5574712/?originalSubdomain=ca
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Sign up for my free masterclass, 3 secrets to launching a profitable product business. https://nicoledelarzac.com/masterclass/
If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community. I’d love to see you on the inside!
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you ever thought about leveraging Youtube to grow your business and whether it would be worth your time and investment? Today we answer that question for you, as we chat with two Youtube experts, Amber Lykins and Olivia Heyward.
Amber and Olivia co-founded the Create Content Academy and the A and Oh show on Youtube, where they teach female entrepreneurs how to attract more people using video so they can live the life they want to live.
We chat about
- How to create videos that attract your tribe (without getting overwhelmed or spending a dime on ads)
- Getting out of your head and in front of the camera (i.e. confidence on camera)
- Getting to your first 10,000 Youtube subscribers
- What to do if you’re an introvert
- Dos and Don’ts with using video
- And more!
About Amber Lykins and Olivia Heyward:
Amber Lykins is an entrepreneur who spent a decade in the beauty industry growing her business the hard way. Chasing prospects around, trying to convince them they needed her product, and getting blocked on social media. You know the drill... At her breaking point, she was introduced to Youtube, and began producing simple videos designed to educate women of all ages on their cosmetics and skincare routines. Amber’s video content has generated so much success that she cofounded the Create Content Academy with a goal to teach the same strategies and skills to beauty entrepreneurs across the map.
Olivia Heyward, owner of OH Creative Boutique has nearly 12 years of experience as a brand designer, Olivia’s background and graphic design and brand development provide a fresh perspective not only from a design aspect but for branding strategy as well. She is passionate about helping women entrepreneurs to create an authentic brand and to develop strategies to launch or expand their business. With her brand experience, she was able to help Amber grow her brand exponentially using video content. Now they are on a mission to help more women do the same.
Links mentioned on the show:
Website: https://createcontentacademy.com/
Facebook: https://www.facebook.com/aandohshow/
Youtube: https://www.youtube.com/channel/UCLiVJM794YoymVoct6vkyVg
Facebook community: https://www.facebook.com/groups/aandohhypesquad
Instagram: https://www.instagram.com/amberlykins/ https://www.instagram.com/oliviajheyward/
https://www.instagram.com/aandohshow/
Chrome extension to help with keywords when setting up your channel:
https://www.tubebuddy.com/
To find what people are searching for in your niche:
https://answerthepublic.com/
Examples of who’s using video well:
https://www.instagram.com/iamtabithabrown/?hl=en https://www.youtube.com/channel/UCB_AXXiVoEIHbJrYQMsZK7g
https://glamnetic.com/
MAGNETIC LASHES - SHOP : https://glnk.io/7zpx/Amber Promo code : AMBER
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community. I’d love to see you on the inside!
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
If you’ve wondered how to rank better on Google Search without even paying a dime on ads, this episode is for you. Today we hear from an SEO expert who shares his secrets to building strong SEO.
John Vuong is the owner of Local SEO Search, a boutique agency from Toronto. He helps small and medium sized businesses rank on Google for keywords that their customers are searching for.
We talk about
- What SEO is
- Why SEO is critical for your business
- How to improve your SEO
- The importance of content
And more
About John Vuong:
John is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.
His parents were among the last of the “boat people” refugees who immigrated from South Vietnam in 1980, and John was born a few months later. Like many newcomers, his family persevered through difficult times, and relied upon help from various community organizations (including the Salvation Army and Canada Employment Centre).
Early on, John embraced the value of hard work. Throughout adolescence and early adulthood, he held a number of jobs and studied the many challenges faced by business owners. John set a goal to one day own a business and give back to the local community.
Armed with a strong knowledge of digital marketing changes — as well as the importance of search engines like Google and Yahoo — John founded Local SEO Search in 2013. John invests time getting to know each client, taking a personal approach and making customers feel valued and appreciated. He educates them about how his team draws more targeted clientele to their websites and storefronts, and why design, optimization, and authoritative content expands their bottom line, with a high return on investment.
John’s team is transparent and honest, offering outstanding customer service and the peace of mind that client websites are continuously monitored and improved. As a full-service digital agency, Local SEO Search is a one-stop shop for small and medium-sized businesses. The company provides analytics, design, regular audits, keyword research, and social media marketing. Local SEO Search has been recognized as a top SEO agency in Canada by a leading B2B market research firm. The Local SEO Search website posts many testimonials and case studies attesting to an ability to get businesses more clicks, calls, and customers.
A graduate of the University of Western Ontario, John earned his Bachelor of Administrative and Commercial Studies (ACS) in 2003. His career began at Yellow Pages Group, where he was among the top 2% of sales representatives across Canada. Now a proud father, John enjoys coaching and mentoring new entrepreneurs, has donated school supplies to help deserving school children and recently started the Impact Initiative, giving free SEO services to local businesses in need. Local SEO Search also provides free education to small business owners through live events and their podcast, Local SEO Today.
Connect with John:
https://www.localseosearch.ca/
https://twitter.com/LocalSEO_Search
https://www.facebook.com/localseosearch
https://www.instagram.com/localseosearch/
Podcast: Local SEO Today
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community. I’d love to see you on the inside!
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
It’s tax season and so many of us are looking at our finances from the past year, some of us for the first time. So there is no better time than now to discuss finances. We are going to hear from a Finance expert who doesn’t hold back when it comes to talking money and finances.
Melissa Houston is a Chartered Professional Accountant (CPA), a Business Finance Coach, a regular contributor at Forbes.com, and the host of the Think Like a CFO podcast. Melissa’s passion is to help entrepreneurs understand the importance of knowing their business numbers and helps them set up a system using her signature CFO Money Method Framework. Melissa shares how you can improve your profits by looking inside your business and understanding how your business decisions are affecting your bottom line.
When Melissa isn’t helping entrepreneurs become better CEO’s of their business, she can be found at the cottage with her husband Jamie, two teen children, and three dogs.
We dig into
- Why it’s critical for product business owners to know their numbers
- How our money mindset impacts our bottom line
- Melissa’s 4 steps to profitably managing your business
- Good budgeting practices and tools to be on top of your finances
- How often to look at your numbers (hint, it’s more often than you think)
- When to start drawing a salary
And so much more to profitably manage your product business.
Enjoy the episode!
Links mentioned on the show
Website: https://www.instagram.com/melissahoustoncpa/
Instagram: https://www.instagram.com/melissahoustoncpa/
Facebook: https://www.facebook.com/melissahoustoncpa
Grab her FREE resource: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
Podcast: Think Like a CFO
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community. I’d love to see you on the inside!
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
It’s always so inspiring to hear from an entrepreneur who organically grows their business from the ground up.
Keya James is Co-Founder and CEO Tailored Beauty, a suite of handmade products to help the entire family achieve their healthy hair goals.
Keya James has been nurturing her passion for healthy hair and hair care for almost 30 years. In 2010, Keya began her natural hair journey after doing research on healthy hair care practices. She wanted to focus on retaining her length, so she used numerous products.
She noticed that there were lots of products on the market, but the commercial products would contain lots of artificial ingredients causing her to question what she was using on her hair.
In 2011, Keya began her YouTube channel, where you can still find her today, to showcase her personal natural hair care journey. Everything Butter, Tailored Beauty’s signature multi-purpose moisturizer, first debuted there. On her channel, she shared tutorials featuring Keya and her beautiful daughter, Summer. Her videos on YouTube showed her audience just how effective the products were for her and her daughter’s hair. It created a demand for the products; her subscribers were persistent in requesting batches of the Everything Butter.
As Keya’s channel and products grew in popularity, Keya began selling Everything Butter to consumers via a popular online site. Together, Keya’s husband Aaron and Keya formally launched Tailored Beauty in 2016.
As a licensed therapist, Keya uses her clinical background to educate and help her customers find solutions for their hair. Today Tailored Beauty has a suite of handmade products to help the entire family achieve their healthy hair goals. Keya is a respected influencer in the natural hair care space and looks forward to growing the Tailored Beauty brand one “curlfriend” at a time.
Tailored Beauty products can currently be found in select Walmart stores and regional beauty supply stores as more retail chains come on board this year.
We talk about:
- Scaling a handmade product business to a mass-produced business
- Growing a youtube audience and launching products on Youtube
- Leveraging retail to grow
- How Keya pays it forward through her Brand Ambassador program
- And more
Enjoy this episode!
Links mentioned on the show
Website: www.Tailoredbeautyproducts.com or find Tailored Beauty at Walmart stores
Instagram: https://www.instagram.com/tailoredbeauty/ and https://www.instagram.com/keyajames_/
Youtube: https://www.youtube.com/channel/UC9WQIu626cu8JDy5c07QXNw
Connect with Nicole de Larzac
Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
If you are loving these episodes and want to get more discussion on these topics, head on over to my new facebook group, the Productpreneur Community. I’d love to see you on the inside!
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Pop the champagne! Welcome to the big 5-0...Episode 50! Thank you for supporting this podcast throughout its journey!
If you’re a maker or want to get into handmade goods, this next episode is for you.
We speak with Dana Midkiff, founder of Pink Door Wreaths.
Dana started as a CPA, got her accounting degree, passed the exam, did the 9‐5 for many years. In 2013, when her 2nd child was six months old, she was trying to figure out how to pay off some credit card debt so she browsed pinterest for something she could make. Wreaths stuck and she pursued it very hard. Fast forward to October of 2015, when she had an Etsy shop and several employees.
Amazon Handmade as a category opened and she set up shop for before it went live in October 2015. Just two short years later, she was able to quit her office job to pursue this full time. Since then, she has moved two warehouses, surpassed 7 figures and never looked back.
We talk about:
- How Dana stumbled upon making wreaths and grew it from a side-hustle to a 7-figure business
- The power of using Etsy as a platform for launching a handmade business
- How Amazon Handmade and Amazon FBA catapulted Dana’s business
- Dana’s #1 tip for scaling a product business
- And more
- Sit back and enjoy!
Links mentioned on the show
www.danamidkiff.com
www.facebook.com/danamidkiffcoach
www.instagram.com/danamidkiffcoach
https://www.etsy.com/shop/pinkdoorwreaths/
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
One of the ‘4 P’s of marketing’ is pricing and there’s a good reason for that! Pricing is key to building a profitable business and we are lucky to hear from pricing guru, Courtney Rogers.
Courtney Rogers is a pricing expert with a background in sales and marketing, and has studied psychology and accounting as well. She helps female business owners establish a high perception of value, price profitably, and have the confidence they need to have a profitable and successful business.
We talk about:
- The importance of the right pricing strategy for product businesses
- Price vs. Value and how they differ
- How to know if your pricing is ‘right’ and how to price during a launch
- Top tips to developing a strong pricing strategy
- Should you offer free shipping
This is a juicy episode so be sure to take notes!
Links mentioned on the show
Courtney’s free Facebook group, The Pricing on The Cake: https://www.facebook.com/groups/347966906093691
Book a one-on-one consult with Courtney: courtney@courtneydeagon.com
Website: https://www.courtneydeagon.com/
Facebook: https://www.facebook.com/courtnco
Instagram: https://www.instagram.com/court.and.co/
Youtube: https://www.youtube.com/channel/UCqQlwXbWabjZL8N_z8t2cwg
Podcast: https://podcasts.apple.com/au/podcast/the-pricing-on-the-cake/id1528873779
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Whether you’re an entrepreneur or not, struggling with adversity and loss is something that we all deal with at some point in our lives.
Today’s episode is extra special, as we hear from an incredible woman who has dealt with adversity and loss, and is helping others do the same. I had the privilege of speaking with Shannon Hoverson, widow, mom of 4, author, entrepreneur, speaker and advocate in inspiring others to have faith in their purpose here on earth.
Shannon, known as Shanny, has experienced much joy and loss in her 40 years. .
From living in a trailer to supporting her husband to 8 figures. From 8 figures to losing it all again as she was her husband, Mark’s, 24/7 caretaker during his 4 year battle to Neuroendocrine Pancreatic Cancer.
To living her life with full gusto through and after the pain, that others will be inspired by her courage, strength, and determination to also live purposefully until it is their time to move beyond this earth.
Shannon’s story can be heard on the podcast Ray Higdon, University of Adversity, and Intentional Lifestyle Creators to name a few.
We talk about:
- How Shannon managed to process her grief and find purpose in helping others
- Holding a vision of what you want and letting the ‘how’ take care of itself
- Rebuilding a business from scratch after her husband’s passing
- Advice to those going through grief
- Her #1 tip to scaling a business beyond 7 figures
I hope you’ll find Shannon’s story as inspiring as I’ve found it, and that it helps you deal with your own adversity in business and in life.
Links mentioned on the show
https://www.hoversonroyaleacademy.com/
https://shannonhoverson.com/
https://m.facebook.com/groups/hoversonroyaleacademy
https://www.instagram.com/shannonhoverson/
Her book, “With Brave Wings She Flies”, helps others cope with loss: https://shannonhoverson.com/brave-wings-book
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
We have a fun episode for you. If you think you have a niche business or are thinking of launching one, you’ve got to listen to this.
Meet Jasmine Norrie, creator of Wicker Darling. Wicker Darling was born from a very specific desire for a wicker flamingo bag. A long term collector of novelty and wicker bags, Jasmine was unable to find a wicker flamingo to add to her collection. Jasmine wondered if she might be able to design one herself. Nearly a year passed between the conception of the idea and hands-on final product, but the immediate popularity of the design demonstrated Jasmine wasn't alone in her love of colourful, ridiculous statement handbags!
Less than four years after inception, Wicker Darling offers local - and international! - customers new and original designs in limited, exclusive numbers, showcasing the craftsmanship of select Filipino ateliers, whilst appealing to the inherently playful fashion sensibilities of her customer base.
We talk about:
- How you can fill a market void with a niche product
- How Jasmine had to ask over 50 suppliers before finding one that could make her product
- How she steadily and organically grew her brand design by design
- Creating scarcity and demand through pre-ordering
- Outsourcing your weaknesses
It was a delight to speak with Jasmine. She is a truly colourful person who makes you feel like you’ve got to wear her gorgeous and unique statement bags!
Enjoy the show!
Links mentioned on the show
Instagram: https://www.instagram.com/wickerdarling
Website: https://wickerdarling.com/
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Today’s guest is going to knock your socks off. I had the honour of chatting with Tonia Jahshan, founder of Steeped Tea, now known as Sipology.
Steeped Tea began in a basement and became a multi million dollar Profit 500 company. That road to success had its fair share of twists and turns, ups and downs and many points along the way where passion was challenged by doubt.
Perseverance, commitment and focus are at the core of what Tonia believes not only kept her on that road, but helped her inspire those around her to stay on it with her.
Tonia is also a keynote speaker and her approach to her keynotes is humour and humility. She connects with the audience in a way that inspires them to act, rather than listen and leave. She sees her success through a frank and self-deprecating lens, unafraid to admit and share mistakes so that others can avoid them.
The ultimate goal of sharing her story is to help pave the road a little smoother for those who have a plan of their own for personal success.
You’re going to learn all about:
- How Tonia started and grew her business from tea parties to a multimillion dollar Direct Sales company
- Her roots as a preschool teacher to entrepreneurial ventures that led her to launching Steeped Tea
- How she and her husband did not draw an income until year 5 of the business
- The hardest part about building her business
- Why she chose a Direct Sales model
- How covid accelerated their company’s trajectory
- How Dragon’s Den helped catapult their business and what made their pitch Dragon Den’s model pitch
- Her journey through mental health challenges and how she is helping to destigmatize mental health
You are going to LOVE this episode. Now go get your cup of steeped tea and enjoy the show.
The Story of Sipology by Steeped Tea
It all started with a cup of tea.
In just ten short years, Tonia Jahshan, with her family by her side, has made premium loose-leaf tea the daily norm, by turning tea lovers into business owners through her direct sales company, Steeped Tea Inc.
Her journey started in 2006 with a mini vacation to a Halifax bed and breakfast, with her husband Hatem. It was here, for the first time she tried Cream of Earl Grey loose leaf tea and was blown away by the flavour. The Jahshans stocked up, returning home, wanting to share this new found love with family and friends. Sharing a cup of Cream of Earl Grey tea turned into something more and Tonia’s vision to build a direct sales company was born.
In 2012, everything aligned, when Tonia and Hatem entered CBC’s Dragons’ Den and partnered with Jim Treliving and David Chilton.
Today, Steeped Tea has millions in annual sales and thousands of Consultants across North America selling loose leaf tea and accessories. The company has been recognized year over year, as one of PROFIT 500 Canada’s Fastest-Growing Companies, and Tonia was proclaimed as Canada’s #1 Female Entrepreneur by W100; received the Ernst and Young Entrepreneurial Winning Women award and has been listed as 1 of 6 Women to Watch on forbes.com
Tonia lives in Hamilton, Ontario with her husband Hatem and three kids – Layla, Jenna, and Sami.
Links mentioned on the show
Website for Sipology: www.sipology.com
Website to hire Tonia as a keynote speaker: www.toniajahshan.com
Social media: @toniajahshan @sipology
Dragon’s Den
Jim and Sandi Treliving
David Chilton
CAMH
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
I was recently interviewed by Nicole Cumberbatch on the Mamas Know Best _ We Got Something to Say podcast, and it was such a great conversation that I wanted to share it with you. I don’t usually share podcast interviews that I have so I thought it would be an interesting change.
We talk about:
- “Balancing” career/business and other roles - wife, mother, friend, leader, etc.
- Tips for moms struggling with their day job and trying to build their own businesses on the side - e.g. Is it better to quit your job to start a business or to do a side hustle while working? When should you take the leap to go out on your own?
- Outsourcing and getting help when starting out
- Hesitations about building a product business and how to get over them
- Biggest mistakes people make when developing a product business
- Ways to grow your existing product business through marketing
Sit back and enjoy!
Links mentioned on the show
Mamas Know Best _ We Got Something to Say podcast: You can find amazing Nicole’s podcast on all things motherhood on Apple podcasts or wherever you listen to podcasts.
The Digital Marketer - education on marketing
Social Media Marketing World
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you thought about using video to grow your business but you’re too shy or you have no idea what to talk about on camera? After listening to today’s guest, you’re going to be sold on leveraging the power of video.
I had the pleasure of speaking with Michelle Daides, award winning director/producer, CEO of a video production company and on-camera coach, about how to launch and grow your product-based business with videos and social media videos.
You’re going to learn all about using video to grow your product based business, including:
- How video is critical to growing your business
- The formula to creating a solid video
- How to sell your product on camera without being cheesy
- Tips to creating great videos including the tech
- Mistakes to avoid when doing video
- And more!
Hold on to your seats because this is going to be a fun ride. Michelle shares her top secrets and after this episode, you will be convinced that video is crucial for your brand.
About Michelle Daides
Michelle Daides is an award-winning director/producer as well as the CEO at MD Media Inc., a leading video production company. Michelle is also a strategic storyteller, content creator and on-camera coach. She has worked with a ton of talent including Debbie Travis, Scott McGillivray, Samantha Pynn, Chef Roger Mooking and lots of A-List celebrities.
Links mentioned on the show:
Websites: wwww.mdmediainc.com and www.michelledaides.com
Social: @MDMediaInc (on Facebook, Instagram, Twitter, Tik Tok)
Programs: https://michelledaides.com/programs/growyourbusiness/
https://michelledaides.com/programs/videocoaching/
Video production: www.mdmediainc.com
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. Or if you have an Android, try using this link: RateThisPodcast.com/productpreneur Thank you in advance! It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you thought about how faith can help your business? Do you feel like you have to keep it separate or hush hush?
This guest is about to change your perception of combining faith with business. I have the pleasure of speaking with Lola Tomorrow, Visionary, Entrepreneur, Philanthropist and Founder of The Tomorrow Experience.
Lola Tomorrow is the brains and power behind The TMRWLive! Virtual Experience. She is an accomplished Events Executive with more than 15 years of experience curating highly successful and revenue-generating corporate events, galas, conventions, and industry conferences.
Her mission with TMRWLive is to help faith-driven women in business gain access to community, capital and connections to expand their reach, impact, and influence globally.
Former Aide to Michelle Obama, multi-industry influencer, philanthropist, angel investor, executive director, and multiple six-figure earning event and business strategist are just some of the hats that Lola wears. Her unique gift is such, creating strategic connections to maximize the impact of women and business leaders globally.
We chat about:
- How faith and business can go hand in hand
- Mindset tips to build a 7 figure business
- How vision can help you raise funds and make things happen
- The importance of mentors
- And so much more
This was an inspiring conversation and it certainly made me think differently about how I incorporate my faith into my business, and I hope it helps you think about your own.
Highlights from Lola’s background:
- Former National Advance Associate for former First Lady Michelle Obama.
- Successfully managed and curated more than 300 profitable events.
- Organizer and Creator of TEDxWillowCreek,
- Single-handedly raised more than $500,000 for numerous not-for-profit initiatives and star-studded community events.
- Founder and Executive Director of iGlow (Inspiring Girls to Lead Our World) Mentoring which serves 3,000+ girls in the Chicago metro area.
- Financed and escorted a trip for 21 young women from iGlow on an all- expenses-paid cultural experience to London and Paris. This opportunity provided the recipients world-class training in cross-cultural exploration and global travel.
- As we face this global economic shift, she feels called to equip women to retool their business strategies, reinvent themselves, and inspire them to lead the way in our ever-changing economy. TMRWLive! Virtual Experience was born out of her desire to empower women to trailblaze their own path to success.
Links mentioned on the show:
We have a TMRWLive! Virtual Conference on March 2021. Kindly check our website tmrwlive.com
Instagram: https://www.instagram.com/tmrwlive/
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Are you curious about creating a product from scratch - actually create it with your own hands - and market it yourself? Makers, creators, artists, listen up! This next guest does it all from product formulation to marketing, selling and shipping.
Today we welcome Jazmine Stinson, Holistic Nutritionist and Clinical Herbalist, and creator of Little Tree Wellness & Apothecary and Wild Hearts Botanicals..
Jazmine is the mother of two small kids and has over 10 years experience in natural health, with a passion for women, children and family wellness. She created the Little Tree line when pregnant with her first child and looking for clean, effective and botanically focused products.
Through her personal and professional experiences, she found a true calling working with the plants to create exceptional, luxurious and functional products that support the whole family.
Jazmine has recently launched her new line, Wild Hearts Botanicals, specializing in botanical wellness teas, tonics & syrups.
Both her brands are eco-conscious, using all natural and organic ingredients with minimal recyclable and compostable packaging. Local and ethically wildcrafted herbs are used when available. All products are handmade using high preforming botanicals that are free from harsh ingredients, toxins and animal testing.
You’re going to learn:
- How Jazmine created her line of botanically based products
- The importance of prioritizing the needs of customers first when creating new products
- The ins and outs of claims and food labelling
- How she managed to get on the top Canadian book retailer’s gifting platform
- And more...
Links mentioned on the show:
Little Tree Wellness
www.littletreewellness.com
www.facebook.com/littletreewellnessandapothecary
www.instagram.com/littletreewellness
Wild Hearts Botanicals
www.wildheartsbotanicals.com
www.facebook.com/wildheartsbotanicals
www.instagram.com/wildheartsbotanicals
MamaCare Botanical Subscription Box: https://www.littletreewellness.com/collections/mamacare-subscription-boxes
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Have you thought about creating a new invention but not sure what’s involved? This guest is going to blow your mind with his knowledge of the inventor world.
Leslie Mann is an inventor, entrepreneur, photographer and has a fascinating story. He is a wealth of knowledge when it comes to inventions, retail and manufacturing.
You’ll learn all about:
- The process to get from idea to invention
- Types of patents and how to know when to get one
- Grassroots vs. mass retail and the pros and cons of each type of launch
- What to watch out for when bringing your product to market
- And so much more
About Leslie Mann
Leslie G. Mann was born December 5th, 1961 in Toronto, Canada. He studied Landscape Architecture at the University of Guelph, Ontario before embarking on his entrepreneurial career.
In 1991, Leslie traveled to Hong Kong in search of a manufacturer for his first product concept. This initial visit translated into a 5-year stay where he set up his first company, San-Ban International. Within one year, Leslie and his newly found Chinese partner set up a factory in Shenzen, China with a corresponding office in Hong Kong. Leslie then went on to learn the native language while producing and selling what is now known as the “Bubble Line” of watches and key-chains.
After setting up a solid manufacturing and sales force in Asia, Leslie moved back to the United States settling in Davidson, NC. His first USA based company, Boink Product Innovation Group (BPIG) was located in an old mill. BPIG, initially sold the bubble line of key-chains as a promotional item to companies like MTV, Coca-Cola, General Mills and Kellogg’s before introducing a modified version for the retail community. Leslie’s passion for toys led to the company’s first significant design/manufacturing contract which came from Feld Entertainment, who produces shows like Ringling Brothers Circus and Disney on Ice.
Over the years, Leslie branched out designing and producing a range of consumer products that are currently being sold into major retailers all over the world. In 1999 Leslie started focusing on developing “Brands” for companies like Lowe’s and Coca-Cola. Mann Creative Partners (MCP) www.manncp.com MCP continues to create brands and develop brand awareness programs for retailers.
With an extensive background in designing, developing, manufacturing and selling consumer products direct to retailers, Leslie realized that the business of helping inventors introduce their product concepts to actual retail buyers needed a boost. This gave birth to www.invent2retail.com a full turnkey product idea to retail concept development agency that is endorsed by the United Inventors Association (UIA).
What set’s i2R aside from other invent help business models is that Leslie will only take on product concepts that he believes will win the audience of a retail buyer (merchandiser). He likes to say “the only good idea, is one that end’s up on a retailers shelf”
Links mentioned on the show:
www.invent2retail.com
www.manncp.com
www.teamcreationHK.com
www.lesliemannart.com
www.hydramist.me
www.uiausa.org
http://www.bizjournals.com/charlotte/stories/1998/06/15/story2.html
http://charlotte.bizjournals.com/charlotte/stories/2001/07/02/story3.html
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a discovery call with Nicole to chat about your product idea or scaling your business.
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
It's January - Human Trafficking Awareness Month. We’re taking a break from the product business focus and shifting gears for a good reason.
Meet Pamela Bolado. Yes, she is an entrepreneur, but that isn’t the focus for today. She’s started a movement to help end human trafficking and she has managed to gain the support of influential women across the globe.
We cover
- Her why for creating Women Who do Wonders
- The horrific truth about human trafficking
- How giving back is an integral part of business
- How she's managed to get the support of so many influential women
- How having a mission helped Pamela create a magazine, a membership platform, a foundation and a virtual summit in the matter of a few months
- And more
About Pamela Bolado
Pamela is an ambitious entrepreneur. Born in Canada, mother of three and a military spouse.
While living abroad for a total of 13 years, she’s founded several small businesses.
Pamela was born with a cleft lip and continues to be a committed advocate for Smile Train and currently sits on the 2021 Smile Train Advisory Council.
Pamela is also passionate about working to assist organizations that work to end human trafficking.
In 2018, Pamela organized the inaugural Wellness & Wisdom Summit to bring wellness, wisdom and purpose to the women who serve in our military. Amidst the pandemic, she launched the quarterly publication Wellness & Wisdom Magazine which highlights incredible women around the globe.
Pamela is excited to amplify her passion for philanthropy by creating a global community ready to tackle the challenges of today and tomorrow and make a better world for everyone. In December 2020, she formed the organization, Women Who Do Wonders International.
www.womenwhodowonders.org
Pamela has taken the initiative to launch her nonprofit, Mission Wonder Women Foundation, alongside her partner @AlanaStott. They will be raising funds and awareness for organizations whose missions align with the betterment of women and children around the globe.
With sheer determination, Pamela is set to grow her empire for the greater good in 2021. She has now become a full circle platform from the magazine and events to a global community and the newest e-commerce platform for women who support women. Fem4Change launches this spring!
Ultimately, Pamela would like to inspire others to pay-it-forward in their communities and businesses.
If not you, then who? If not now, then when?
Links mentioned on the show:
Websites: www.womenwhodowonders.org
Instagram:: https://www.instagram.com/womenwhodowonders/
RevolutionHer: https://revolutionher.com/
The Product Pathway Course:
The Product Pathway is a 6-week starter course and group coaching program that gets you from product idea (or no idea) to a validated concept, business plan and prototype.
I created this course specifically for aspiring product entrepreneurs who want to launch a product and need help to get their idea off the ground...because getting started can be the hardest part.
When you join the Product Pathway, you’ll get:
- 6 modules of video training that take you all the way from idea to business plan and prototype
- 6 printable and editable workbooks for you to craft your dream product and brand
- 6 weekly one hour group calls to ask questions and learn from others
- Templates such as concept writing, pricing, forecasting and Profit & Loss template so you don’t need to start from scratch
- 1 hour private coaching call with Nicole to provide feedback on your progress
- Private Facebook group for accountability and to ask for feedback
- Lifetime access to the course materials
There is no better time to give your dreams a path. January is the start of new beginnings and this could be yours.
Book a discovery call with me to see if it’s a fit for you or you can sign up here by Jan 23rd: https://nicole-de-larzac-courses.thinkific.com/courses/product-pathway
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
I’m excited to share this bonus episode where I speak with one of my course students, and wonderful client, Elle Milaras. We talk about her journey in developing her product and brand and her experience in my course, the Product Pathway.
We cover
- The importance of validating your ideas through concept testing
- Researching suppliers and refining your prototype
- Building a business plan for success
- How having a strong mindset is key to carrying you through
- And more
About Elle Milaras
Elle is a multi passionate entrepreneur, she has owned and co-owned businesses including a skincare/beauty salon, a hat boutique and several family owned businesses to name a few.
Elle’s professional background is in the beauty and weight loss industry, she developed a cookbook and skincare recipe book for a particular weight loss protocol back in 2012.
Her new business is named ceaque; a new line of eco kitchen accessories for food preservation, meal prep and food storage.
She is hoping to launch in February-March.
Her instagram handle is @ceaque_official, however you can find her @wholefooders for news and updates about her launch.
Links mentioned on the show:
Websites: ceaque.com
Instagram:: https://www.instagram.com/ceaque_official/
Instagram: https://www.instagram.com/wholefooders/
The Product Pathway Course:
The Product Pathway is a 6-week starter course and group coaching program that gets you from product idea (or no idea) to a validated concept, business plan and prototype.
I created this course specifically for aspiring product entrepreneurs who want to launch a product and need help to get their idea off the ground...because getting started can be the hardest part.
When you join the Product Pathway, you’ll get:
- 6 modules of video training that take you all the way from idea to business plan and prototype
- 6 printable and editable workbooks for you to craft your dream product and brand
- 6 weekly one hour group calls to ask questions and learn from others
- Templates such as concept writing, pricing, forecasting and Profit & Loss template so you don’t need to start from scratch
- 1 hour private coaching call with Nicole to provide feedback on your progress
- Private Facebook group for accountability and to ask for feedback
- Lifetime access to the course materials
There is no better time to give your dreams a path. January is the start of new beginnings and this could be yours.
Book a discovery call with me to see if it’s a fit for you or you can sign up here by Jan 23rd: https://nicole-de-larzac-courses.thinkific.com/courses/product-pathway
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
You may have thought about launching a product but you’re just not sure what to launch.
In this episode, I share how to come up with a winning product idea through 5 main ways:
- Pick a problem to solve and brainstorm ways to solve it
- Interview your target market and discover their pain points
- Improve on an existing product or make yours different
- Look at product trends
- Ask your customers
This episode is sure to get your creative juices flowing!
Links mentioned on the show:
Trendhunter - 2020 trend report: https://www.trendhunter.com/trends/2020-trend-report
Top 50 products to sell online: https://www.cloudways.com/blog/trending-products-to-sell/
Top trending products for 2021 according to Shopify: https://www.shopify.ca/blog/trending-products
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
This episode is brought to you by my free masterclass going live on January 18th.
Whether you've got a product idea or you don't have an idea yet, I've created this masterclass just for you!
It's called 3 Secrets to Launching a Profitable Product Business (without the overwhelm, debt and doubt).
We're going to cover:
o Why a product business is the most effective way to build a recurring revenue stream
o Why now is the right time to build a product business
o How to ditch the overwhelm and follow a process to get you from idea to launch
o How to avoid going into debt while launching a new product venture
o How to know if your idea is worth spending time and money developing
⭐Join me in this masterclass so that you can finally take action on those product dreams!
Sign up here: http://bit.ly/2JVrV5l
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
We don’t talk enough about the fact that many of us are juggling business and motherhood. It’s certainly a jungle out there and you’re going to hear from the expert on mastering the motherhood jungle.
In this episode, I chat with Tiana Fech, a Calgary mom of three kiddos (14, 12, and 9) who believes that motherhood truly takes a village and who values sharing stories, experiences, and ideas and being real about all things motherhood. She is an educator with 16 years experience in a variety of capacities including developing curriculum, teaching science, working in inclusive education, and now working as a sessional instructor at the University of Calgary. She is a co-author in the best selling book "You've Got This, Boss Mama" and is the host of "The Part-Time Jungle Podcast" which creates conversation and community about swinging motherhood and work in a way that works best for us and our families. Tiana is launching her "Mastering Your Motherhood Jungle" online course in January 2021! This is a course for busy moms to learn how to untangle the vines and swing through motherhood and work with flying colours!
You're going to learn:
- How a village of support can help you in challenging times
- Tips on Juggling business/work with motherhood
- How storytelling can foster connection
- Discovering your purpose or passion
- And more
Links mentioned on the show:
Websites:https://www.theparttimejungle.com
Instagram:: https://www.instagram.com/parttimejungle/
Facebook: https://www.facebook.com/parttimejungle
Course: http://bit.ly/MasteringYourMotherhoodJungle
Tiana’s course, Mastering your Motherhood Jungle
Mastering Your Motherhood Jungle is a 6-week online course designed to help busy moms untangle the vines and swing through motherhood & work with flying colours.
The course includes:
-
6 Lessons with flexible access - watch the videos when it works for you
-
6 weekly group coaching calls to connect, ask questions, and get further clarity
-
1-on-1 support with Tiana via email over the duration of the course + a 1 hour call to focus on your motherhood and work juggle
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A course workbook to download and print
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BONUS: YOUR VILLAGE - Access to 15+ amazing moms, who are experts in their fields, sharing their zones of genius on all things motherhood & work through 15-30 minute video lessons that you can access at any time!
-
Lifetime access to all course materials
Sign up here: http://bit.ly/MasteringYourMotherhoodJungle
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
This episode is brought to you by the Product Pathway, my 6-week online course and group coaching program that will get you from idea to plan and prototype.
I created this course specifically for aspiring product entrepreneurs who want to launch a product and need help to get their idea off the ground...because getting started can be the hardest part.
There is no better time to give your dreams a path. January is the start of new beginnings and this could be yours.
Book a discovery call with me to see if it’s a fit for you or you can sign up here: https://nicole-de-larzac-courses.thinkific.com/courses/the-product-pathway
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
Happy New Year! Who else is pumped for 2021?
This episode is my gift to you for 2021. It’s a very special episode where we reflect on 2020 and plan for 2021. If you do the exercises, you’ll come out of it with a full strategy and marketing plan for 2021.
I recently did a planning workshop for a group of entrepreneurs and I also go through this process with my clients. I wanted to share this with you so you can get started on your own.
First, I recommend that you download the free planning toolkit which includes a workbook and other goodies so you can make notes on it and follow along. You can download them here or in the link below.
In this episode, you’re going to
- Reflect back on 2020
- Create your vision for your future business
- Get clear on your 2021 goals and your key strategies for how to get there
- Map out your marketing tactics
- And even plan your marketing by month
This episode is JAM PACKED with the tools you will need to plan your best year yet! Be sure to set aside at least a couple of hours for these exercises.
Links mentioned on the show:
DOWNLOAD THE FREE 2021 PLANNING TOOLKIT for this episode: https://nicoledelarzac1415.ac-page.com/workbook
If you need help or would like feedback on your plan, book a free one hour strategy call here: https://calendly.com/ndelarzac/strategy-session
This episode is brought to you by the Product Pathway There’s never been a better time to launch a product business. My 6-week course, the Product Pathway is back! It’s a starter course and group coaching program that gets you from product idea (or no idea) to a validated concept, business plan and prototype.
I created this course specifically for aspiring product entrepreneurs who want to launch a product and need help to get their idea off the ground...because getting started can be the hardest part.
There is no better time to give your dreams a path. January is the start of new beginnings and this could be yours.
Book a discovery call with me to see if it’s a fit for you or you can sign up here by January 23rd, 2021. Course starts Jan 25th.
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
First of all, I wish you a Merry Christmas and a wonderful holiday with your family! Thank you for listening to this podcast and I'm so grateful that you find it helpful to your business!
In this episode, you’ll hear from a new entrepreneur who has had a ton of success with her new launch. Autumn Garden is the founder of Little and Knotty, a Canadian baby brand offering the softest bamboo baby essentials. Each piece is ethically made in Canada and is free of harmful chemicals. Her goal is to create high-quality, everyday pieces for babies with their delicate skin in mind, but also the environment as well.
You will learn so much including,
- How Autumn developed her business without any business background.
- How it’s possible to run a business and a family at the same time.
- How she managed to sell out of her stock when she launched
- The challenges of launching during a pandemic
- The launch mindset she needed to have
And more...
About Autumn Garden and Little + Knotty
Little and Knotty is a Mama Owned and Operated Baby Brand. They offer buttery soft, comfortable and breathable knotted gowns, swaddle blankets, headbands, and top knot hats for the modern baby, made from a high quality bamboo blend fabric, their products are designed and handmade in Ontario, Canada. The fabric is also Oeko-Tex Certified and free from harmful chemicals.
Their goal is to create high-quality, everyday pieces for babies with their delicate skin in mind, but also the environment as well.
As a mom of three little girls, Autumn decided to launch Little and Knotty in the winter of 2020 after a year of planning and developing the business. As a mom who has tried virtually every type of fabric on her own kids she fell in love with Bamboo's soft texture and breathable nature when her youngest daughter developed eczema at only a few months old. She began to research the cause of her daughters eczema and during that research she found out that clothing (yes, even baby clothing) often contains a lot of unnecessary chemicals such as formaldehyde, phalates, BPA'S and more. Babies have such delicate and sensitive skin, and their skin will soak up those chemicals easily. She wanted access to more sustainable and ethical clothing that is toxic free, but also buttery soft and breathable. That's where her journey began... She created high-quality sustainable, non-toxic everyday pieces that you can feel good about wrapping your baby in.
As a mom of three it's also important for our business to be as eco-friendly as possible. Bamboo is one of the most sustainable plants on the planet. It grows quickly and it requires little water and no chemicals. They also drastically reduce their carbon footprint by designing and producing all products in their home province of Ontario, Canada. They keep their packaging minimal to reduce waste. They also use shipping mailers that are made from 100% recycled materials, that can then be re-used or recycled. Their tissue paper they use to keep items safe during shipping is also made from recycled material and is 100% recyclable or biodegradable.
Links mentioned on the show:
Website: https://www.littleandknotty.com/collections/knotted-gowns
Instagram: https://www.instagram.com/littleandknotty/
Facebook: https://www.facebook.com/littleandknotty
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
For a limited time, Nicole is offering a free one hour strategy call. Book one today: https://calendly.com/ndelarzac/strategy-session
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
Have you wondered if it is time to register your trademarks but you’re just not sure when is the right time and if it’s worth the investment? Do you know if your brand is even a candidate to be protected?
In this episode, we speak with Cynthia Mason, lawyer and founder of Markably.ca, a company that makes brand protection accessible to entrepreneurs, as well as founder of MasonPC, a boutique law firm.
You’ll learn so much about trademarks, including:
- Why a trademark registration is important
- When should you file for one and where?
- What are the best types of names to file
- How to find out if your name is taken
- DIY applications vs. getting legal help
And so much more...
About Cynthia Mason
Cynthia is a Canadian lawyer and trademark agent with a passion for helping businesses arm themselves with the tools necessary to protect their brands from copycats. Over the span of her near 20-year legal career, she has worked with numerous Fortune 500 companies to protect their names, logos and taglines from theft and misuse. Cynthia is also a legal innovator and has developed an online platform for registering and monitoring trademarks, making professional brand protection accessible for entrepreneurs and small businesses.
Links mentioned on the show:
Websites: https://markably.ca/ and https://masonpc.com/
LinkedIn: https://www.linkedin.com/in/masonpc/
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
For a limited time, Nicole is offering a free one hour strategy call. Book one today: https://calendly.com/ndelarzac/strategy-session
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
Did you know about the benefits of having CBD in skin care? This entrepreneur has jumped on the opportunity of combining this new, hot ingredient with skin care to combat the effects of aging, pollution, acne and more.
In this episode, we speak with Sunandini Verma, founder of Mahi Skin, a CBD based skin care line, and also of Amrev Media - a marketing and technology solutions company.
You’ll learn so much about launching into the CBD world, including:
- The challenges of working in the CBD industry in Canada
- Marketing a new product in a competitive industry
- Ways to market your brand when you’re not allowed to advertise
- Tools to manage multiple businesses or projects
And so much more...
About Sunandini Verma
Sunandini Verma is the founder of Amrev Media Inc – a marketing and technology solutions company. She studied Communications and Broadcast Journalism and did the whole TV / movie world for a bit. That journey allowed Sunandini to travel and gain experience in different corners of the world. Post broadcasting, Sunandini decided to transition into her own business since marketing comes naturally to her as she grew up around business. Sunandini since then has launched multiple different businesses such as a CBD based skin care line, Mahi Skin. She's also helped businesses create and launch their apps, grow through marketing and help them increase their revenue
Links mentioned on the show:
Website:
www.mahiskin.com
Use code MAHI15 and get 15% off until December 31
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
This episode is brought to you by our workshop - Is it 2021 yet?
Let’s get strategic with our marketing efforts to make it a FABULOUSLY successful year! It’s time to plan, prepare and kick butt.
2021…we will be ready for you! Join this FREE interactive workshop to get clear on your goals and design YOUR strategic marketing plan.
This is an interactive workshop where you will:
- Get clear on your 2021 goals and how to get there
- Learn about how to plan your marketing to get predictable sales
- Map out your marketing tactics
- Plan your marketing efforts by month so that you have a clear roadmap
- Leave feeling confident in your 2021 goals and excited for what's to come!
Whether you are a product or a service-based business, this workshop will be helpful to you. Sign up here by Dec 14th: https://nicoledelarzac1415.ac-page.com/2021
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
Did you know about the benefits of having CBD in skin care? This entrepreneur has jumped on the opportunity of combining this new, hot ingredient with skin care to combat the effects of aging, pollution, acne and more.
In this episode, we speak with Sunandini Verma, founder of Mahi Skin, a CBD based skin care line, and also of Amrev Media - a marketing and technology solutions company.
You’ll learn so much about launching into the CBD world, including:
- The challenges of working in the CBD industry in Canada
- Marketing a new product in a competitive industry
- Ways to market your brand when you’re not allowed to advertise
- Tools to manage multiple businesses or projects
And so much more...
About Sunandini Verma
Sunandini Verma is the founder of Amrev Media Inc – a marketing and technology solutions company. She studied Communications and Broadcast Journalism and did the whole TV / movie world for a bit. That journey allowed Sunandini to travel and gain experience in different corners of the world. Post broadcasting, Sunandini decided to transition into her own business since marketing comes naturally to her as she grew up around business. Sunandini since then has launched multiple different businesses such as a CBD based skin care line, Mahi Skin. She's also helped businesses create and launch their apps, grow through marketing and help them increase their revenue
Links mentioned on the show:
Website:
www.mahiskin.com
Use code MAHI15 and get 15% off until December 31
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
This episode is brought to you by our workshop - Is it 2021 yet?
Let’s get strategic with our marketing efforts to make it a FABULOUSLY successful year! It’s time to plan, prepare and kick butt.
2021…we will be ready for you! Join this FREE interactive workshop to get clear on your goals and design YOUR strategic marketing plan.
This is an interactive workshop where you will:
- Get clear on your 2021 goals and how to get there
- Learn about how to plan your marketing to get predictable sales
- Map out your marketing tactics
- Plan your marketing efforts by month so that you have a clear roadmap
- Leave feeling confident in your 2021 goals and excited for what's to come!
Whether you are a product or a service-based business, this workshop will be helpful to you. Sign up here by Dec 14th: https://nicoledelarzac1415.ac-page.com/2021
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
“Branding encompasses so many elements that all contribute to both your personal growth and your business growth. It’s the emotional connection and experience that someone makes with your brand. It’s making people feel understood and that you can help solve a problem or need that they have. And so much of it relates to how YOU show up, it’s all connected.” - Erin Dean Williams and Nathalie Amlani
In this episode, you’ll hear all about creating an aligned brand, as we speak with Erin Dean Williams, Branding and Web Design Expert, and Nathalie Amlani, Personal Brand Strategist and Photographer. Together, they partnered up to launch the Sunrise Brand Studio, helping entrepreneurs level up their brands so that they can rise to the challenges of business and be inspired to have a growth mindset and lead joyful and abundant lives. They combine three pillars - 1) Business, 2) Insight, and 3) Energy - to educate and help business owners succeed.
They also recently launched a community, the Sunrise Brand Collective, and a podcast, the Sunrise Brand Collective.
You’re going to learn so much about building a beautiful brand presence, including:
- Leveraging the power of storytelling to amplify your message
- Website and Social Media Strategies to boost your brand
- How to get intimate with your brand and customers
- Using your website as your virtual storefront
- Showing up on social media with intention
...And more
About Erin and Nathalie
Erin has been designing websites and brands for both large corporations and smaller startups for over 10 years. She is dedicated to serving entrepreneurs and their dream businesses and helping them tell their stories and share their gifts on the web with delightful branding and websites they can grow their business on.
Nathalie is a passionate entrepreneur and visual storyteller, with over 15 years experience in Strategy and Project Management. Nathalie holds an MBA from the Rotman School of Management is a personal branding expert that helps women entrepreneurs shine online with authentic images and storytelling.
Links mentioned on the show:
Websites:
https://erindeanwilliams.com/
https://www.sunrisebrandstudio.com/
https://pictonat.com/
Instagram:
https://www.instagram.com/pictonatphoto/
https://www.instagram.com/sunrisebrandstudio/
https://www.instagram.com/erindeanwilliams/
Facebook group - the Sunrise Brand Collective https://www.facebook.com/groups/sunrisebrandcollective
The Sunrise Brand Collective Podcast - https://podcasts.apple.com/ca/podcast/the-sunrise-brand-collective-podcast/id1528528105
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
For a limited time, Nicole is offering a free one hour strategy call. Book one today: https://calendly.com/ndelarzac/strategy-session
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
It is an honor and a privilege to introduce this VERY special guest, Lia Valencia Key, founder of VALENCIA KEY Jewelry. From growing up in a homeless shelter to rising above her circumstances and growing a wildly successful jewelry business, Lia is an inspiration to all that anything is possible for all of us.
In this episode, you’ll learn:
- How Lia grew up in poverty and almost went down the wrong path until her mother changed the trajectory of her life with one simple question
- The power of speaking your dreams into the world, even when the odds are stacked against you
- How she made it to college even though her mother could not afford to put food on the table
- The power of using core values to make decisions in life
- How she created a jewelry brand that inspires others to follow their dreams
- The incredible accomplishment of winning QVC's Big Find competition and the mindset behind 'selling'
- How to know when to call it quits or when to never give up and keep going after your dreams
And so much more...
About Lia Valencia Key:
Raised in very humble beginnings, a super impoverished neighborhood of Philadelphia, Lia Valencia Key lived in a homeless shelter with her mother, sister, and brother . Even in such dark times her mom told her “your predicament does not determine your destiny.” Lia's Mother believed she had a light inside that shined like sparkling earrings. Lia's mother would say “never dim your Light”. She encouraged Lia to never leave the house without wearing her sparkling earrings, because they would serve as reminders of the light within her.
Lia went on to rise above her challenges and obtained a master’s degree, became a licensed cosmetologist and stylist. She learned that all dreams are possible, and her mother’s words inspired her to choose joy and radiate light. Those keys to happiness are the messages she spreads through Valencia Key Jewelry. The mission of Valencia Key Jewelry is for all wearers to not only choose joy and light, but to also shine reflecting that light outwardly, as to positively affect all of those around them.
A resonating message of Valencia Key Jewelry is “If I can, you can.” The ethos of the brand is a stylized star key, meant to represent the philosophy that Joy and gratitude are the key to happiness. It is within each of the designs.
Lia reaches back to where she comes from, going to women’s homeless shelters, educating on the Key to Light -how to rise up out of rough environments. VALENCIA KEY Jewelry's Light has just been recognized to Win QVC'S BIG FIND competition which launched on QVC.
Links mentioned on the show:
Website: www.valenciakey.com
Business Instagram: https://www.instagram.com/valenciakeydesign/
Personal instagram: https://www.instagram.com/liavalenciakey/
Facebook: https://www.facebook.com/valenciakey and https://www.facebook.com/lia.v.key.3
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
For a limited time, Nicole is offering a free one hour strategy call. Book one today: https://calendly.com/ndelarzac/strategy-session
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
Last week, we had the cofounders of Skoki conscious kids apparel on the show. Along with the theme of sustainable fashion, in this interview, we speak with an expert on this topic as she not only founded and sold a sustainable clothing company, she also teaches this to other women.
Shannon Lohr is the founder of Factory45, an online accelerator program that takes sustainable fashion brands from idea to launch. Over the past seven years, she's worked with entrepreneurs all over the globe to source fabric, set up manufacturing and raise money to launch their brands.
Shannon is also the co-founder of {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times and Forbes.com.
Shannon is passionate about empowering women who want to create something that betters the world.
In this episode, you’ll learn about::
- Why sustainable fashion is important to consumers
- How consumers can take steps to being more sustainable in their choices
- Steps to growing a sustainable fashion brand
- What you must do before launching
- Pre-selling and crowdfunding so you can fund your launch
- And so much more
Enjoy the show
Links mentioned on the show:
Website: http://factory45.co
Instagram: https://www.instagram.com/factory45co/
Factory45 opens once per year in May. You can find other digital products here: http://factory45.co/shop
Podcast: The Clean Living Podcast
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
For a limited time, Nicole is offering a free one hour strategy call. Book one today: https://calendly.com/ndelarzac/strategy-session
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
Ever thought about launching a fashion brand? You’ll love this episode!
Diana Gelfand, Milly Doz and Renata Aysina are the co-founders of Skoki, a luxury children's apparel and accessories brand. Skoki is a female founded brand led by 3 Toronto moms who are modernizing traditional children’s garments for today’s fashion forward families.
In this episode, you’ll learn about:
- The power of launching a unique product into a specific niche
- Conscious fashion and why it’s important to consumers
- How they launched a conscious fashion brand
- The ups and downs of starting a product business during Covid
- Driving awareness and conversion for a premium product
About the founders
Milly Doz is a passionate marketer that has spent over 13 years building meaningful consumer brands in the food and personal care categories. As a graduate of Schulich School of Business, Milly pursued a career in marketing and held positions across Canadian and global organizations. She has always had an entrepreneurial mindset and has recently co-founded Skoki, a luxury children's apparel and accessories brand to fulfill her passion for quality fashion! Milly is a mom of two that enjoys travelling, fine arts and exploring all of the great restaurants in the city!
Diana Gelfand holds a BBA degree from the Wilfrid Laurier School of Business and Economics with a specialization in Marketing. After spending several months in Europe, she spent 4 years working at Canada's Largest Grocery Retailer, Loblaw Companies Ltd. where she was able to work on private label branding as well as product management capacities in both the general merchandise and food categories. She is currently a Realtor as well as managing the marketing roles for the family businesses. Diana is a mom of 4, including a set of twins. She enjoys travelling, home design and deriving inspiration from entrepreneurial success stories.
Renata Aysina is a graduate of the London School of Economics and Political Science with a Masters degree in Management. After completing her studies in the UK she moved to Toronto to pursue a career in financial compliance in the high-frequency trading giant Infinium Group. After the birth of her first child, she changed careers and became a Realtor, working withIn both commercial and residential real estate. Renata is a mom of four, who loves spending time with her family, fashion, gourmet cooking and baking.
Links mentioned on the show:
Www skokico.com
https://skokico.ca/collections/classic-collection
Use code PODCAST10 for 10% off
Instagram: https://www.instagram.com/skokico/
Facebook: https://www.facebook.com/SkokiCo
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
For a limited time, Nicole is offering a free one hour strategy call. Book one today: https://calendly.com/ndelarzac/strategy-session
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
In this episode, we interview a young serial entrepreneur who founded three successful food companies, including her most recent one launching during the pandemic.
Meet Madi Warnock, Co-Founder & Owner of Nook, a 100% plant based, organic, ready-to-eat meal delivery service and Galt Bakery, a plant based gluten-free bakery. The mission of her company is to bring healthy options straight to people’s doorstep.
Madi founded her first company - Galt Juice Company in 2014 in Cambridge, Ontario. It evolved into a small cafe where they started to sell their own gluten-free cookies. That led to them expanding and launching “Galt Bakery” in 2017. They quickly expanded to wholesale supplying Sobeys, Longos, select FarmBoys and independent stores. In 2020 she knew that she wanted to shift her focus from cold press juice to a full plant-based meal delivery company. She launched Nook in Sept 2020 this year.
You’ll learn:
- How Madi quickly expanded a cookie business to sell to grocery chains
- How she pivoted her business during Covid to launch a much-needed delivery service
- Why being close to your customers and getting feedback is so critical to the success of your business
- How passion for your business will carry you through the hectic and hard times
- Lastly, Why it is so important to nourish your body and take time for self-care
Links mentioned on the show:
For Nook plant-based delivery, use the code NDL15 at checkout to get 15% off!
Website: www.eatnook.ca & www.galtbakery.com
Instagram: https://www.instagram.com/nookbygaltjuice/ and https://www.instagram.com/galtbakery/
Facebook: https://www.facebook.com/galtjuiceco and https://www.facebook.com/galtbakery
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
For a limited time, I'm offering a free one hour strategy call. Book one today: https://calendly.com/ndelarzac/strategy-session
Like the show? Get updates on our newsletter via our website https://nicoledelarzac.com/
Love the episodes? Consider sharing this episode and giving a 5-star review on Apple Podcasts. It helps other amazing people like you find the show!
It’s no secret that plastics are not only harming our oceans, but also our health.
Dr. Jocelin McLeod is aiming to do something about this issue with her new social enterprise, Stainless Sea.
Stainless Sea is a new business offering a line of high quality, colourful, safe, durable, and eco-friendly utensils (as plastic alternatives), made especially for kids. It was founded by Dr. Jocelin McLeod, a Canadian family physician and mom to four little girls.
Dr. McLeod launched Stainless Sea in response to a position statement released in late 2018 by the American Academy of Pediatrics which outlined the numerous concerns and potential harms of plastics, specifically with respect to the health and safety of our children.
The business has become mission-driven with goals to help educate and raise awareness about the harms of plastics, and also to donate to ocean conservation along the way.
In this episode, you’ll learn:
- How this physician with 4 kids manages to balance her career, family life and a startup
- Why plastics and food products just don’t mix, especially for kids, and how she is solving this problem
- The steps she took to launching her product business
- Why she chose to add a give-back component to her business
- How she sold out of her initial stock in her first month
Links mentioned on the show:
Website: www.stainlesssea.com
Instagram: https://www.instagram.com/stainless.sea/
Facebook: https://www.facebook.com/Stainless.Sea.Kids/
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
For a limited time, I'm offering a free one hour strategy call. Book one today: https://calendly.com/ndelarzac/strategy-session
Has this happened to you...you’re getting ready for work or an evening out and you’re struggling with putting on your bracelet. That clasp just won’t attach. You’re in a rush and you don’t really have time for this! It can be so frustrating!
In this episode, Alson Brett, Founder and Inventor of Clasp Magic shares her journey to developing and launching her invention. Clasp Magic is a device that offers women the best and complete solution for helping them attach their own bracelets in seconds.
In this episode, you’ll learn about:
- The steps Alison took to bring her product to the market
- The prototyping and patent process
- The benefits and challenges of a crowdfunding campaign
- The importance of visiting your manufacturer
- And so much more
About Alison Brett
With a career in teaching children and a lifelong love for working with others, Alison Brett has enjoyed helping people and coming up with more efficient ways to complete daily tasks. She realized out of personal frustration that clasp bracelet attachment was a problem that not only she had.
While women loved their bracelets, attaching them independently was a challenge.
Clasps are used on bracelets as they are the most secure form of attachment. However, women are struggling to attach bracelets due to: long nails, a lack of time, being alone, or having minor dexterity issues.
Thus, the concept for Clasp Magic was born. It is a device that offers women the best and complete solution helping them attach their own bracelets in seconds.
Alison designed, prototyped, patented and launched Clasp Magic in 2019. This device offers the complete solution for clasp bracelet attachment. It holds the clasps in a secure and open position, allowing the user to place their wrist, connect the loop and in, and release.
Alison herself is a busy Mompreneur with four young children. Finding time each morning to get herself ready is a daily challenge and she is so thankful that she is now able to attach her bracelets in mere seconds…every time!
She has received five Patents with the: USPTO, the CIPO, and the IPO. She was nominated, ‘One to Watch’ at the 2019 Mompreneur® Awards and has been nominated for RBC’s Women of Influence awards in 2020.
She loves helping other inventors and women get started on their businesses. She hopes that her journey and story will inspire others.
Links mentioned on the show:
Alison is also generously offering free standard shipping for our listeners within Canada and the USA! Use the code CMSHIPPING to redeem.
Website: https://claspmagic.com/
Instagram: https://www.instagram.com/clasp_magic/
Facebook: https://www.facebook.com/claspmagic
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Last week, we spoke with Heidi Avery about her new subscription box, Ruby Crate.
Many of you have been asking if a subscription model is right for your product business. In this episode, we answer all of your questions including:
- How big of an opportunity is the subscription box market?
- What are the types of boxes that people buy?
- Why do people buy them and cancel their subscription and what does this mean for my marketing efforts?
- How has Covid impacted subscription-based products?
- Is the subscription box model right for my business? What should I consider if I’m launching a subscription-based product?
Sources:
McKinsey report: Thinking inside the subscription box: New research on e-commerce consumers - Feb 2018, Tony Chen, Ken Fenyo, Sylvia Yang, and Jessica Zhang
Forbes: Subscription Boxes May Have Lost The Hype, But Don’t Count Them Out Just Yet, Andria Cheng, Dec 2019
ZDNet: The impact of COVID-19 on the subscription economy, By Vala Afshar, Apr 2020
Forbes: Retail Subscriptions Thrive During COVID-19, Kaleigh Moore, Jul 2020
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Book a free one hour strategy call for a limited time:
https://calendly.com/ndelarzac/30min
You name it….there’s a subscription box for that!
With many subscription boxes marketed towards women, Heidi Avery, mom of teen girl, Sienna Ruby, could not find a subscription box tailored specifically to tween and teen girls. They discovered a gap in the market and the idea for Ruby Crate was born.
A few months later, Heidi launched Ruby Crate, a brand new subscription box designed with tweens and teenage girls in mind. Sure to delight, it is filled with gems – treasures of beauty, style and self-expression to be enjoyed each season. It’s the gift that they look forward to throughout the year, delivered right to their door.
In this episode, you’ll learn about:
- Finding a white space in a crowded subscription box market
- Creating a new business during the pandemic
- How to validate your idea through consumer research
- Launching before perfection - just getting out there with your Minimum Viable Product and refining it along the way
- Advice for those who want to launch a subscription box
About Heidi Avery:
Heidi is a busy mom of 3, active in the community and has an extensive marketing and advertising background which has helped to channel her passion for this new business.
Note: At the time of recording, Ruby Crate had just launched a couple of weeks prior, and Heidi mentioned that you could order from the first shipment that goes out in October. Since then, the first set of Oct boxes have sold out, but you can now order for the December holiday boxes, while supplies last.
Links mentioned on the show:
Website: rubycrate.ca
Instagram: https://www.instagram.com/rubycrate/
Facebook: https://www.facebook.com/rubycratebox
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Let me ask you a question - Have you or someone you know cut themselves in the kitchen recently grating or slicing food?
In this episode, Lori Turk, Owner of April Ideas & Inventor of the SAFEGRATE™ kitchen gadget, shares with us her journey to developing and launching her product. SAFEGRATE™ is a kitchen tool that protects your fingers when grating food so that food preparation is SAFE for the whole family.
In this episode, you’ll learn about:
- The steps Lori took to bring her product to the market
- The patent process and what options you have
- How testing your prototype in every way is vital to do before launching
- Ways she has gained distribution including launching on Amazon and hiring a distributor
- The key behaviour you must have as an entrepreneur
About Lori Turk:
Lori is the inventor of the SAFEGRATE™ kitchen gadget and founder of the April Ideas company she created to support this consumer product. Laid off after 26+ years as a Specialist Sales/Rare Disease Medicine Representative in the Pharmaceutical Industry, it was the chance event in her kitchen of cutting her thumbnail painfully while grating a potato that inspired her to invent a solution to the problem she seemed to experience often in her kitchen.
She was sure she wasn’t the only kitchen klutz and her research confirmed this.
Like most entrepreneurs, she does virtually everything in the company as a start-up and after her product was on the market for only 3 months, she was nominated for a “Start Up of the Year” award with the Mompreneurs (now RevolutionHer™) Canada-wide organization.
Lori has parlayed that sales background with optimistic persistence resulting in having a sales agency take on her SAFEGRATE in Canada within 6 months of launch. Her hope is that most households in the world who have a grater will think of pulling a SAFEGRATE™ out of their drawer to use with it so they won’t cut themselves like she did.
Links mentioned on the show:
Website: www.safegrate.ca
Amazon: www.amzn.to/31EOUqe
Instagram: https://www.instagram.com/april.ideas/
Facebook: https://www.facebook.com/safegrate/
Lori Greiner’s book: Invent it, Sell it, Bank it
Jude’s Miracle Cloth
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
You’re about to create a video for social. You’ve got butterflies. You’ve done your hair, makeup and you’ve rehearsed your lines. You hit record and then … you forget what to say, stumble over your words and end up re-recording. You do this a few times before you just archive the video and pretend it ever happened because why would someone want to see your messy video on social anyway when they can find other more perfect videos?
Sound familiar?
Why do we try to be perfect and like we’ve got it all together in front of others? Why are we so scared of showing up? What is holding you back from showing up more?
Tell me something, do you prefer to watch people who are perfectly polished or imperfect but genuine? Most likely it’s the latter because you can relate to them!
In this episode, Kirsten Jordan, digital marketing strategist, talks about why and how to show up perfectly imperfect on social, as well as other digital strategies for productpreneurs.
She is such a wealth of information on all things digital. You’ll learn:
- Why SEO is so important for product businesses and what you can do to improve it
- How being Perfectly Imperfect can help your social presence
- The top 3 digital marketing elements to focus on when you’re just starting out
- How to vary your content across platforms
- Metrics to look for in your digital marketing
About Kirsten Jordan:
Kirsten is the founder of Kirsten Jordan Digital, the Perfectly Imperfect Podcast and the Perfectly Imperfect Social Media Course.
For over fifteen years, Kirsten has lived and breathed digital professionally and personally. She’s worked in a variety of roles within the digital marketing space and is excited to bring those skills to the female entrepreneurial world. She’s a big believer in showing up genuinely on social media and is on a mission to help women embrace the idea that things don’t need to be perfect to launch or share.
Kirsten is a wife, mother of two young children and someone who one day hopes that they’ll remake 90210 again (3rd times a charm!). She’s equally passionate about building community and being a part of the community where she lives. In her spare time, she loves experimenting and coming up with new recipes in the kitchen, but hates mayonnaise.
Links mentioned on the show:
Website: http://www.kirstenjordan.me/
Instagram: http://www.instagram.com/kirstenjordandigital
Podcast: Perfectly Imperfect Social
Course: The Perfectly Imperfect Social Course
Her brands to watch on social:
@thepinkstudiotoronto @sashandbustle @mejuri @bluhoho
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Last week, I spoke about having the right launch mindset. Along the same theme, this week, we are speaking about a healthy mindset for everyday life that will set you up for success in business, relationships and happiness.
In this episode, Chris Swail, certified Health and Life Coach, speaks about the importance of mindset and tools that will take your mindset to the next level.
You’ll learn so much, including:
- Top mindset blocks and how to overcome them
- The one thing to improve your mindset today
- The tool that will help you shift your mindset so that you finally believe in yourself
- Taking little steps daily to move forward
- Awareness is the key to making change
About Chris Swail:
Chris is a certified Health and Life Coach who believes that everyone can achieve their dreams with the right mindset and by breaking goals into small steps. She works with busy moms who feel overwhelmed and bogged down by everyone else’s demands, take control of their time so they can go after their own goals and still show up for their family. Being in those shoes and then making incredible strides through life coaching lit the fire in her to become a coach herself so she can help other women get unstuck.
Links mentioned on the show:
Website: https://www.alittlebitbetter.ca/
Instagram: https://www.instagram.com/thisisalittlebitbetter/
Podcast: A Little Bit Better
Course: Take Back Your Time - Coming Soon
Connect with Nicole de Larzac:
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
I’m not ready.
It’s not perfect yet.
I don’t know how.
Sound familiar?
These are all of the mindset struggles I went through while recently launching my first online course, The Product Pathway. And I’m sure these are similar struggles that you face while launching your product or business.
I learned so many things about a healthy launch mindset with this course launch, and I realized that these exactly apply to launching a product.
The right mindset is critical to launching a new product and making sure you're not getting in your own way.
That’s why I’ve put together 10 tips to having a healthy launch mindset.
If you’re ready to launch anything, listen to this episode and get some tried and true tips that will set you straight on the path to launch success.
Mentioned on the show:
The Product Pathway: https://nicole-de-larzac-courses.thinkific.com/courses/the-product-pathway
Set up a discovery call: https://calendly.com/ndelarzac/30min
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
Selling doesn’t have to suck. It can be simple, fun and effective when it’s done the right way.
So many productpreneurs and business owners have a hard time wrapping their heads around the selling part of their business. But selling is FUNDAMENTAL to any business and it’s important to master that sooner than later.
This is why this episode is so necessary for anyone with a business.
I had such a great conversation about this topic with Erika Tebbens, Business Strategist and Coach for ambitious women and gender expansive entrepreneurs who want to increase their impact and income without complex systems, sleazy sales tactics, or battling burnout.
We cover so many things including:
- The mindset needed for selling
- Her no-sleaze sales method and tips
- Her magic phrase to start a conversation or upsell
- What to consider depending on your audience
- Tips for selling online rather than in person
- And so much more
Enjoy the episode and let me know how this episode helps you improve your sales!
About Erika Tebbens:
Erika Tebbens is a Business Strategist and Coach for ambitious women and gender expansive entrepreneurs who want to increase their impact and income without complex systems, sleazy sales tactics, or battling burnout.
With over 15 years experience running successful businesses, from solo operations to multimillion dollar retail teams, she knows there's no one "perfect" way to operate – only one that’s perfectly aligned with your strengths, values, and vision.
Her mission is to empower entrepreneurs around sales and marketing so they can make a bigger impact and live life on their own terms.
She's also host of the weekly podcast, Sell it Sister!, and the creator of the No-Sleaze Sales Method which you can download at bit.ly/nosleazeselling.
Links mentioned on the show:
Free resource: bit.ly/nosleazeselling.
Conversations that Convert: https://erikatebbensconsulting.com/ctc-lto
Website: https://erikatebbensconsulting.com/
Instagram: https://www.instagram.com/erikatebbensconsulting/
Facebook: https://www.facebook.com/erikatebbensonline
Email: erika@erikatebbens.com
Podcast: Sell it Sister https://erikatebbensconsulting.com/podcast-index
Money Mindset Denise Duffield Thomas - Chillpreneur, Money Bootcamp https://www.denisedt.com/bootcamp; https://www.luckybitch.com/
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
This is a quick episode to let you know that my new course, the Product Pathway, is launching next week and doors close this Saturday, August 22nd.
Imagine that you already have a successful product business...
You’ve launched that product that you’ve always dreamed about launching. Your business is booming and your customers rave about your products...plus you’re actually making money while you sleep!
What would it feel like to have created a brand and business of your own?
What if you had the freedom, time and money to do more of what you love?
Well, making progress on your idea means that you no longer need to wonder “what if”...you don’t need to have any regrets.
That’s why I am launching the Product Pathway. The Product Pathway is a 6-week online course for aspiring productpreneurs who want to get their idea off the ground.
It’s designed to take you from idea (or no idea) to a validated product concept and profitable plan.
Whether the product be in nutrition, printables, beauty, apparel or other, my proven process will help you. We will work together to build your idea and plan.
This course is for you if:
oYou have a product idea but you’re not sure where to start
oYou don’t yet have a product idea but have always thought of launching a product
oYou have an offline business such as as retail store and want to launch a product to expand your business
oYou have an online service-based business and want to offer products to further serve your clients
This is the foundational content that I cover in my 6 month VIP coaching program and it’s what you need to get started on building your dream product biz.
The course starts on August 24th and runs for 6 weeks. But hurry, the deadline to join is this Saturday the 22nd at midnight and I only have a few spots left.
You can join today by clicking here: https://nicole-de-larzac-courses.thinkific.com/courses/the-product-pathway
OR head over to nicoledelarzac.com to book a discovery call if you’d like to chat about your particular business idea. If you can’t find a time, email me at nicole@nicoledelarzac.com to chat with me before the doors close.
I hope to see you in the course!
Coming up with a product idea can be tricky. Even trickier is knowing if your idea will be successful. When you think of the fact that approximately 80% of new products fail, you want to make sure that your product is one of the 20%. It’s so important to do your homework before launching a new product to ensure that you’ll have a profitable venture.
But don’t fret because we’ve got your back!
In this episode, we cover 10 tips to nailing your product idea.
See how your product idea fares against these criteria. Happy ideating!
NEW course mentioned in the show:
My new course, The Product Pathway - Design and Start your Profitable Product Biz, begins on August 24th. It's a 6 week course with weekly group coaching that will get your idea off the ground. Doors close on Aug 22nd and there is limited space, so be sure to grab your spot!
The Product Pathway is a 6-week online course for aspiring productpreneurs who are struggling with moving forward on their product business idea.
It’s designed to take you from idea (or no idea) to a validated product concept and profitable plan.
Whether the product be in nutrition, printables, beauty, apparel or other, my proven process will help you.
Join me in the course and let's build your profitable product business together!
Fore more details and to sign up for the Product Pathway: https://nicole-de-larzac-courses.thinkific.com/courses/the-product-pathway
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
“Do your homework, test your product out, just to make sure that this is something that people want, listen to the feedback, listen to what people say, and be patient because it’s going to take time.” - Jackie Kwitko, Founder, Fressy Bessie Foods Inc.
In this episode, we interview Jackie Kwitko, founder of Fressy Bessie Foods Inc. Her company makes healthy frozen treats that are 100% free of preservatives, additives, salt, sweeteners or artificial anything (and taste delicious – exactly the way mother nature intended).
Fressy Bessie is a family-run operation led by Jackie, and supported by her husband David, daughter Alexandra, and a small hard-working staff.
Jackie started her business in 2014 by selling baby foods at local farmers markets. She later introduced her ice lollies as an experiment and it became her flagship product. Now, her ice lollies are sold at major retailers across Canada.
In this episode, we learn so much including:
- How we need to listen to our customers and go with what they want versus what we want to sell
- The process that Jackie went through in order to manufacture and sell her food products
- How she expanded from farmer’s markets to national retail chains
- How success may not be overnight and takes hard work, tough skin and persistence
About Jackie Kwitko:
Jackie spent close to two decades as a CBC producer before she began her entrepreneurial journey. She started Fressy Bessie in 2014 when she was looking for a new path. Inspired by her love of food and commitment to feeding her daughter healthy, home-prepared fruits and vegetables (all of which she loved), she started making baby food and selling it at local farmer’s markets.
One warm summer day, she got the bright idea to freeze some of her leftover purees in small baggies, pop sticks into them, and sell them as popsicles. People loved them and, just like that, her flagship product was born.
Links mentioned in the show:
Website: https://www.fressybessie.com/
Instagram: https://www.instagram.com/fressybessie/
Twitter: https://twitter.com/fressybessie
Facebook: https://www.facebook.com/FressyBessie/
Email: info@fressybessie.com
Connect with Nicole de Larzac
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
“In order to dismantle white supremacy, you must understand how white privilege is a key aspect of your life, how you benefit whether knowingly or unknowingly from your whiteness, what that means for people who do not receive the same benefits and how you can dismantle it. You cannot dismantle what you cannot see. You cannot challenge what you do not understand.” - Layla F Saad, Me and White Supremacy.
This episode is recorded at a time when the Black Lives Matter movement is at the forefront of media around the world, surfaced by the recent horrific events that occurred against black people by police. These events have brought to life the inequality that coloured people have faced for far too long.
The movement has inspired me to take a deep look into my own white privilege and see how I can personally take action in helping dismantle systemic racism. It started with educating myself and I sought out books as well as trusted sources.
One of the key people I turned to about this issue was Jennifer Singh, who has been very active in the conversation around inclusive marketing. Jennifer is a thought leader in this area, having done several interviews including a media interview with Global News that aired across the country and three podcasts interviews on this topic, and has also created a webinar about this subject.
During this episode, we talk about inclusive marketing. You'll learn:
- Why it is important for all businesses
- How making mistakes in this area is part of learning
- How inclusivity must be ingrained in your long term strategy
- Why cultural appropriation may not be ...appropriate
- What are some best practices and things to avoid as a brand, and so much more.
About Jennifer Singh
Jennifer is a former TV reporter turned PR Strategist and Media Coach. She launched ‘She’s Newsworthy Media’ to help female entrepreneurs and business owners increase media attention for their brands by pitching their expertise to the media. So far she has helped over 35 women land media spots on all of the most popular TV shows (The Social, CP24 Breakfast, Breakfast TV just to name a few!).
Links mentioned in the show:
https://www.shesnewsworthy.com/
https://www.shesnewsworthy.com/inclusivemarketing
@shesnewsworthy
White Fragility, by Robin Diangelo
Me and White Supremacy, by Layla F Saad
I am thrilled to introduce you to Giovanna Aiello, my amazing client who is on her journey to launching a product that ‘puts moms first’. Gio shares how she started Mumdies, an eco-friendly alternative to disposable underwear for moms. We get into the details of its creation, from the idea, concept, finished product, and even finding grants and investors.
In this episode, you’ll learn:
- The process of determining the right concept for your product. Get feedback on what works.
- The feeling of having a finished concept and figuring out the patent route.
- Creating a prototype of your ideas. Don’t be afraid to pick up your crafting materials.
- The growth you experience when launching your product.
- Advice for moms running their own business.
- The value of pushing forward, even with the smallest of steps.
~
About Giovanna Aiello:
Long before I gave birth to my own child, this was what I always wanted to do. Even as a child I was obsessed with baby bellies and how it all worked. The gift to grow life from scratch is an amazing blessing and a miraculous journey. And experiencing pregnancy, labour and birth myself taught me everything I needed to know to start my journey as a doula. I love birth. I love pregnancy and my passion is for every woman to be treated with respect, tenderness, and skill during her labor and birth, and for all couples to draw closer together as they celebrate their new families. I thank my daughter everyday for inspiring me to do what I love. She is my greatest teacher.
~
You can find Giovanna Aiello on...
Facebook: https://www.facebook.com/maternalunderwear/
Instagram: https://www.instagram.com/mumdies_maternal_underwear/
Mindful Mommy Doula: https://mindfulmommydoula.com/
Mumdies: https://www.mumdies.com/
Building a magnetic brand requires intention. You may have an excellent product, but if you don’t build an emotional connection with your target audience, then you won’t see the results you want.
In this episode, we speak with Robyn Graham - brand marketing strategist, podcast host and photographer - about the importance of brand marketing. Her #1 tip is to be the FACE of your brand.
As well, Robyn has successfully built a multi-faceted business with an array of revenue streams, including photography, coaching, brand strategy, products and programs. She speaks about her journey from the corporate world to focusing on her passions and building the business she loves today.
You’ll learn:
- The importance of building a magnetic brand
- Tips for building a magnetic brand
- How Robyn created a multi-faceted business using her passion for photography and branding
- Photography DIY tips
- Launching an Etsy shop
- Tips when starting a business
- Balancing business with momlife
About Robyn:
Robyn Graham helps businesswomen and entrepreneurs build their brands by helping them connect and grow their audiences and attract more clients using brand marketing strategies. She helps her clients find purpose and authenticity using her six pillars of brand strategy to create clarity and consistent messaging that connects with their ideal audience. Using her passion for and skills of photography she helps clients through the power of visual storytelling integrated with brand strategies.
Her signature “The Brand Marketing Insider” program is a highly customized done for you brand-building experience that combines her expertise with that of a team of vetted professionals to build comprehensive brands.
Robyn’s work includes brand marketing strategy coaching, personal brand strategy and photography, visual content development, professional headshots, and fine art photography.
She is an awarding winning photographer, wife, mom to three, woman of faith, and passionate about serving others. She is on the board of directors for Face to Face Germantown, an organization in the greater Philadelphia area serving the marginalized and homeless populations.
Robyn is host of The Second Phase Podcast and enjoys speaking on the value of brand marketing strategy and personal branding.
Mentioned in the Podcast:
Website: www.therobyngraham.com
Instagram: https://www.instagram.com/therobyngraham/
Facebook: https://www.facebook.com/theRobynGraham/
Facebook group: https://www.facebook.com/groups/thebrandmarketinginsider/
Pinterest: https://www.pinterest.com/therobyngraham/
LinkedIn: https://www.linkedin.com/in/robyn-graham-brandographer/
Robyn’s Podcast: The Second Phase Podcast
Etsy shop: https://therobyngraham.com/thesecondphase-etsy-shop/
Robyn’s resources: https://therobyngraham.com/resources/
Robyn’s example of a magnetic brand: https://christydawn.com/
Robyn’s recommended book for automating your processes: The E-Myth Revisited, Michael Gerber
Do you wish you had a solid marketing plan for your business? Do you find that you’re throwing mud at the wall to see what sticks, not knowing what’s working and what isn’t working? Do you sometimes feel like a squirrel, chasing the latest hot marketing tactic? Do you wish you had a steady stream of customers for your products?
If you answered ‘yes’ to any of these questions, then this episode is for you. In this episode, we discuss:
- Why you need a marketing plan
- The difference between a marketing strategy and plan
- What is included in a plan
- How to take your customers on a journey
- How to create your own plan
- Monitoring your key metrics to ensure success
Resources:
Use this marketing plan framework to design your own plan
www.nicoledelarzac.com
We have so many digital tools at our fingertips, but sometimes it can be overwhelming to know what to tackle first. In this episode, Astrid Sucipto, business strategist and digital marketing tech expert at Digital Pixie gives some simple tips to growing your product business through digital marketing.
You’ll learn tips on:
- Setting up your product business for success before you launch
- Building awareness for your business once you’ve launched
- Growing your email list
- Increasing conversion on your site
- Building loyalty and repeat purchases
- Growing your audience with and without paid advertising
About Astrid Sucipto:
Astrid is a virtual business strategist and digital marketing tech expert. As chief pixie at Digital Pixie, she specializes in helping entrepreneurs succeed with their online programs. She helps businesses transition their services and products to an online platform and provides a strategy to generate leads, and turn them into paying customers. Astrid is a mom to 2 active little girls and 3 cats, and wife to a unicorn husband.
www.digitalpixie.ca
hello@digitalpixie.ca
If you’re an entrepreneur, you know how overwhelming it can be to do ALL THE THINGS, including managing social media. In this episode, Lisa Pedersen, social media mentor and strategist, sheds some light on how product business owners can use simple strategies on social media to grow their businesses.
There are so many nuggets in this episode, including:
- What three areas to focus on when developing your content so that you can post more consistently
- Batch-working content so that you can save time
- How to know which social media channels to focus on
- What to include in a stellar post
- Ways to grow your email list
- Why video is so important
About Lisa Pedersen:
Lisa is a social media mentor and strategist whose passion lies in helping female entrepreneurs own their online presence with confidence. She helps business owners create social media plans that are smart, simple and sustainable - and that authentically engage with their ideal audience.
Mentioned on the show:
@lisapedersenmedia on Facebook
@lisapedersenmedia on Instagram
Lisapedersen.ca
asana.com