Do what the experts do. Mine for gold. Move from high effort low reward approches to high reward processes that create true opportunity.
Asking questions that create engaging conversation, create signigicant differentiation, distinguishes you from your competition and get you what you need to do your job and win.
NOB's
Non Optional Behaviors. The short list of success behaviors / activities every Producer/Account executive needs to engage in to succeed in this competitive environment.
Selling vs Buyer Facilitation. Which approach is more effective? Using universal truths and human behavior to make his point, David share his insights and preferences.