Social Selling Simplified - Ashley Shaw: Recent Episodes
Ashley Shaw
How do I sell on social without being salesy or slimy? How do I reach new customers without sending “hey gurrrl” messages? Automate my online business and increase my sales with the clicky clack of a few buttons? Recruit a team wanting to ACTUALLY work the business? These are just some of the big questions that leading online marketing & social selling expert, Ashley Shaw, digs into in the highly anticipated podcast, “Social Selling Simplified”. If you’re a “sucker for simplicity” and are dead-set on eliminating the marketing overwhelm in your social selling business, this podcast was made for YOU! Each episode is crafted with clarity to deliver immediate crystal clear action plans on the most important social selling strategies cause we all know overwhelm is the enemy of execution. Ashley’s superpower is taking “Ikea furniture level complicated” marketing strategies, breaking them down into SUPER simple to digest steps, so implementation’s the EASIEST part of the process. Ashley
WHERE WE CAN CONNECT:
www.ashleyshaw.ca Ashley Shaw - Make Money While You Sleep @theashleyshaw Join the Facebook Group: Business Bootcamp for Fitness Coaches
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
WHERE WE CAN CONNECT:
www.ashleyshaw.ca Ashley Shaw - Make Money While You Sleep @theashleyshaw Join the Facebook Group: Business Bootcamp for Fitness Coaches
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
*Show Notes:*List Building with Challenges** [00:01:41]
Challenges are a better way to collect leads than lead magnets because they create urgency and have a start and end date.
*Mindset Change with Challenges [00:03:36]*
Challenges help customers change their mindset and have an “aha” moment about the product, making them more likely to buy.
Creating a System with Challenges[00:06:55]
Challenges provide a system for filling, delivering, and selling, which can be documented and repeated for consistent success.
Benefits of Running Challenges[00:08:52]
Ashley explains the benefits of running challenges, including the ability to create content for future workshops and ads.
Invitation to Join a Challenge[00:09:49]
Ashley invites listeners to join her five-day cash-converting challenge masterclass that is starting up next week.
Upcoming Podcast Episodes[00:12:00]
Ashley mentions three upcoming podcast episodes that will cover how to fill, deliver, and sell in challenges.
*Summary:***Are you finding it hard to convert your social media followers into paying customers? If the answer is yes, then we have a solution: CHALLENGES. Challenges are an innovative and effective method for building your customer list, changing mindsets, making an impact, establishing a system, and generating content for future workshops. By participating in a challenge, you can master the art of creating your own cash converting machine and conquer the feeling of being overwhelmed.
In this episode, Ashley provided an insightful comparison between a challenge and a workshop. A challenge fundamentally involves execution. It’s about taking action and implementing changes. On the other hand, a workshop tends to focus more on teaching and training, providing more in-depth education. The aim of a challenge is to convert followers into paying customers, making it a key strategy for anyone seeking to monetize their social media presence. Meanwhile, workshops are designed to provide a deeper level of education and training. An added benefit of challenges is that the content created during these events can be repurposed for future workshops, emails, reels, and ads. This makes participating in, or running a challenge, a valuable investment of your time and effort.
Challenges, when effectively implemented, form the backbone of a successful business. They are a solid strategy for achieving a consistent six-figure income, paving the way for sustainable business growth. For those of you keen on learning more about running your own challenges effectively, Ashley is hostinga five-day cash-converting challenge masterclass.She will guide you through the process of filling, delivering, and selling in challenges.
“Challenges are the best way to convert followers into customers.” So, what are you waiting for? Harness the power of challenges, and start creating your own cash converting machine today! Join the 5-Day Cash-Converting Challenge May 29th!
Links:Don’t Miss It! Join The 5-Day Cash Converting Challenge Masterclass.Register at karma.ashleyshaw.ca/challenge. The challenge starts May 29th.
WHERE WE CAN CONNECT:
- www.ashleyshaw.ca
- Ashley Shaw – Make Money While You Sleep
- @theashleyshaw
- Join the Facebook Group: Business Bootcamp for Fitness Coaches
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Looking to break free from creative blocks in your social media marketing? Join us as we explore unconventional yet transformative strategies to unleash your full potential. Ashley discusses how Reiki, business coaching with Emotion Code, and microdosing have revolutionized her approach to marketing and productivity. Open your mind to new possibilities and learn how investing in yourself can yield remarkable results.
Through her own experience and now countless others around the world, Angela has discovered the surprising connection between our stories and our ability to accomplish our inner dreams. Listen to today’s conversation to hear Angela share how she discovered this, and break down exactly how her incredible “Productivity Flow Methodology” works!
Our baby’s official name is William, but we call him Bo because have several Williams in our house already! Today’s chat will be a little bit different- I want to share my story with Bo.
*Here’s the short version of my story with rainbow babies…***I have a genetic condition when I carry baby boys. It’s an X-chromosome issue that means if they have my “bad” X, they will have severe, life-threatening issues.In the process of getting pregnant the first two times, at 16-17 weeks we had the testing done and found out that both boys had the condition both times. (There is like a .004% chance for this to happen, so it was devastating.)Both were considered “failed pregnancies” according to doctors, so I had 2 terminations due to the severity of the issues. It was heartbreaking to want something so badly, and know it wasn’t possible.Honestly, I don’t know where the strength came from to carry another one, but I got pregnant again, and we had our daughter, Coco.Then, this past year, I got pregnant again… and I found out I was going to have a boy.
I started reliving those feelings I’d had before, and as you can imagine, it was very difficult to relax.
At the same time, I had this inexplicable feeling everything would be ok. I got the additional testing done on Bo, and I can’t explain the relief I felt when we found out Bo was in the clear! It almost didn’t feel real. Bill and I hate it when we hear others comment about not having any time after kids- we didn’t even think we could HAVE kids, so we are so incredibly blessed to have two happy, healthy souls added to our home. Yes, sometimes it’s hard and we’re juggling everything, but we’re incredibly thankful for all of it.
*A few crazy, key things that played into having Bo:*1. Reiki.
Look it up. For me, it’s energy healing. Even if it doesn’t work, I sure believe in the placebo effect! During a session, I explain areas I want to improve or things I want to challenge, and my Reiki healer works her magic. She is someone who clears energy channels, and I always notice a shift in how I feel after I meet with her. (Meetings happen virtually, too! We can meet over Facetime.) My reiki healer is named Jocelyn, and she agreed to come onto my podcast! I can’t wait to share her with you. She has helped me feel so much peace.
2. Consciousness.
Since Bo’s birth, I’ve had a lot of time to re-evaluate being conscious with my decisions and paying attention to what I’m feeling. With Coco, I was doing this too… but I was also in fight-or-flight a lot. There were a lot of firsts and fears with having our first child, so with our second time, I’m a lot more relaxed. Now, when I feel something, I want to pause and ask myself WHY I’m feeling that way.After I gave birth to Bo, there were people who told me I’ll be very in touch with the feminine side of things and creativity after giving birth, and wow… I truly feel like my intuition is MUCH stronger!
3. “Big Little Feelings” Toddler Courses.
Do yourself a favor and find them on Instagram! (My toddler, Coco, was potty trained in 3 days with their potty training course!) Their “Winning the Toddler Stage” course has made me a better mom, partner, and even entrepreneur. We learned how to validate feelings, repeat back how someone is feeling to confirm that you understand, etc. Bill and I came to this conclusion that we feel so much better about our communication with Coco, and don’t go into fight-or-flight which would happen when I got overwhelmed. I never want my daughter to experience me not being able to regulate my emotions. Bill and I have used the communication skills we learned in this course to improve our own relationship. We’ve raised the bar for how we interact with Coco and each other. It’s also helped us to be better supports for others when they come to us with issues, or a lot of emotions. These are some of the biggest changes and things I’m the proudest of that we’ve done! (Besides, of course, becoming parents to our second child.) It’s caused me to be even more grateful for my parents and everything they have done for me. I could never truly understand what they did for me until I had kids of my own. Holy smokes… every parent is a rock star.
*Key Takeaways From This Episode:**** Learning new things causes new neuropathways to form in our brains. The more we review that new information, the stronger those pathways become! * Energy healing can bring a lot of peace. I highly recommend it. * Raising your consciousness can help you become more aware of your feelings, and figure out why you’re responding in certain ways. Many of our reactions are subconscious, and we can change them. * Look up “Big Little Feelings” on Instagram, and take their “Winning the Toddler Stage” course if you have little kids! It will improve multiple areas of your life.
*Watch the episode here:Don’t forget….. If you loved this video episode, screenshot it and share it to your IG stories and tag me *@theashleyshaw. I would love to connect with you!
WHERE WE CAN CONNECT:
- www.ashleyshaw.ca
- Ashley Shaw – The Fitness Leader Institute
- @theashleyshaw
- Join the Facebook Group: Business Bootcamp for Fitness Coaches
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
*Ever stumble across the perfect person with the exact eye for design that you’ve been looking for? I was blown away by today’s interview.*Elizabeth Averyanova is a brand strategist, digital marketing expert, web & architectural designer, and founder of Studio Classica.She helps purpose-driven female entrepreneurs, coaches, and industry leaders scale their businesses with impactful, beautiful design to attract dream clients, elevate their online presence, and book out their offers while creating a lasting legacy in the world. Studio Classica’s team of highly skilled designers & brand strategists specialize in creating strong, intentional brands, all-in-one Kajabi websites, high-converting sales funnels, and scalable coaching program launches. Elizabeth has helped numerous 6 & 7-figure coaches & women entrepreneurs elevate their online brands, streamline their behind-the-scenes business systems, and show up more confidently online – without the design or tech overwhelm.(An interesting tidbit is that Elizabeth is from the US – Indiana – but 10 years ago she booked a one-way flight to Europe… then was so inspired by the architecture, rich history, and lifestyle that she never left!)
When it comes to building sales funnels, figuring out how to move someone through that journey can feel very elusive, so I asked Elizabeth what her philosophy around funnels and sales was…
She believes in creating a WOW client experience with every single touchpoint within the funnel. It’s a combination of the visual experience AND the feelings a client gets after entering your funnel. This can mean the difference between someone who downloads your freebie then never returns, or someone who is ready for your high-ticket offer immediately after discovering you.Now for the fun part… I put Elizabeth on the spot and asked her to take a look at my website for a live audit, right there in our chat! Let me tell you… she had plenty to say, and her expertise was so refreshing! Get inspired by watching our audit here:
Please take advantage of Elizabeth’s incredible eye and talent! She absolutely knows what she’s doing, and will help you expand your business by creating the best possible experience for your customers.
*Key Takeaways From This Episode:*Statistics say your “About Me” is the most visited page on a person’s website, but where you want new visitors to land is your Freebie (or Lead Magnet) page!
WHERE WE CAN CONNECT:
- www.ashleyshaw.ca
- Ashley Shaw – The Fitness Leader Institute
- @theashleyshaw
- Join the Facebook Group: Business Bootcamp for Fitness Coaches
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
In this episode, I’m sharing what $12k in masterminds and coaching, and another $5k in courses and trainings have taught me in 2022!
In this episode, Tracy Reese, an intuitive and psychic for business, is joining me for a LIVE psychic business reading. She’s pulling out her cards and leaning into the spirits to answer my questions and give me guidance on the future. It’s amazing just how spot on Tracy is.
In this episode, Tracy Reese, an intuitive and psychic for business, is joining me for a LIVE psychic business reading. She’s pulling out her cards and leaning into the spirits to answer my questions and give me guidance on the future. It’s amazing just how spot on Tracy is.
I explain the link between mindset and money, and what you actually need to do to protect your energy so you have enough creative space to not only manifest, but create the life you actually want!
If you’ve ever felt the frustration of no one responding or getting lots of objections, there are five life-changing things you need to consider in order to turn things around FAST. Write these down and do them now!
What should you actually be doing with your time that guarantees you’ll make more money? (Not wasting time or losing $$$??)
I’m giving you the nine steps you need to have in place in order to guarantee that your business can grow to six figures!
Today you’ll hear from Beachbody coach Micah Folsom, who has worked with Beachbody for 9 years and has passed the 7-figure mark! Her passion for how network marketing transformed her life and will transform yours is irresistible, and I can’t wait for you to hear her wisdom.
I’m tying in the concepts that let me manifest a million dollars in sales, and the tangible steps I took to make it happen. This might be an episode that’s a bit “woo,” but I know in my bones that it’s been the difference maker in ANY business I’ve run!
I’m taking you through Chapter 1 of my book, F*ck What Your Upline Said today! It’s called “100 Disappointments” and introduces a fictionalized version of how I actually started doing what I’m doing now.
This episode is brought to you by a rollercoaster of things that have helped or hindered my mindset when it comes to money!
If there’s one thing you do after listening to this episode, start a damn email list if you don’t have one already! I promise you won’t regret it!
We’re de-mystifying what you might’ve been told to do to grow your network marketing business, and clarifying what is ACTUALLY going to work if you want to build a 6-figure business! (Plus why most uplines’ advice is over-simplified, and why it won’t work.)
If you want to run a business and not an expensive hobby, there are four systems you need to have in place. (If you’ve never heard of these, I won’t be surprised!)
If you’re not part of the 1% that has a great upline in network marketing, this episode will hopefully bring answers to bad advice you’ve received. (Or it will just stir the pot.)
Whether you’re a Network Marketer or someone trying to build an online business, the same principles apply! Let’s debunk some myths today!
What’s really holding you back from success? It might be buried so deeply that you’re not even aware of it, and Erica Hepperle is on a mission to teach how actually leaning into the feminine can bring it out and create room for our dreams to manifest.
Whether you’re deep in the reels camp or still kicking & screaming over them, Shana Yurko has gold nuggets for you. She’s in the business of helping you stand out with video while actually ENJOYING the process!
Feel awkward on camera? Not sure what to do with your hands? Commercial and brand photographer Sarah Dupree has very practical tips for you that will instantly make everything feel easier- and make your photos and reels look professional!
Do you need a course, or is it time to start working one-on-one with someone? When you’re trying to achieve results in your business, what does this journey look like?
It’s time to focus on what is working NOW. Instagram Business Expert Ariel Carr is sharing how she scaled to 6 figures and helps others do the same. The game may have changed, but you can still set yourself apart and make Instagram work for you!
The transformation from inconsistent income and not feeling sure, to 7 figures and knowing I’m NEVER going back was life-changing. These are the things I did to 10x my business in ONE year!
If you honestly think your network marketing company alone will get you to 6 figures, you haven’t been given the full picture and you’re missing a key tool you’ll need in order to accomplish it. Let’s talk about what it takes to actually get rich with a network marketing company these days!
Success doesn’t necessarily have to be a long road of trial and error. Once you get your product & messaging in alignment, you’ll have a profitable business… but personally, it wasn’t until I implemented these three changes that I skyrocketed from an inconsistent $10k/month, to 7 figures per year within 1 year.
If you’re interested in THIS episode, you’re probably super busy and looking for easy ways to show up on social media for your business, without adding extra workload. So today I wasted no time and dove straight into 6 gamechangers for showing up online for your business!
If you’re not rotating through the same content themes for social media, you’re reinventing the wheel every time you try to come up with ideas! Today I share the 6 content pillars that are GREAT for attracting people and building an audience that trusts and engages with you.
Ever considered writing a book, or seeing your story in written form? Even if you haven’t- Jamie Wolf will help you understand what an incredible tool it can be for your business! She’s the founder of Million Dollar Story Agency, and the host of the Million Dollar Pivot Podcast and you will find her wisdom to be very practical and affirming!
Even if you have a love/hate relationship with social media like I do, there are ways you can learn to love it and turn it into a place to truly find and connect with your people. If it feels like it’s just a time suck and you need a break, or it tends to bring you into a negative space, this episode is for you!
Good news: feeling awkward or weird on social media is something you can easily get over! I’m giving you real, no BS, tactical tips for how to change your self confidence and as a result, grow your business.
What are some other things you can be doing besides constantly selling in your posts?! If you hate feeling awkward and like you’re constantly pitching your audience, this episode gives you other things you can be doing instead (that will actually get you more sales in the end).
In this episode, Tracy Reese, an intuitive and psychic for business, is joining me for a LIVE psychic business reading. She’s pulling out her cards and leaning into the spirits to answer my questions and give me guidance on the future. It’s amazing just how spot on Tracy is.
The #1 question I get (and honestly, the #1 question most business owners probably have) is where to find ready-to-buy customers! To know this, there are a couple of things you need to understand about the customer landscape.
Every bit of your strategy around finding clients relies on having an intimate knowledge of who they actually are. One of the biggest mistakes you can make in business is not getting clear on this, so I broke it down for you!
Lianne Kim is so full of wisdom (and joy) when it comes to all things business, entrepreneurship, and motherhood and I was SO excited to chat with her again! This time, we talked about the most important lessons we’ve learned, and what we would repeat or NOT repeat in business.
Ever struggled with balancing your independence, caring for yourself and your partner, being there for your kids while running a business at the same time? We’ve been there, and today I’m sharing some breakthroughs we’ve learned that have made a huge difference!
Today I’m going to outline how you can create a coaching business that enables you to become financially independent and build a consistent income with a LOT more ease! It’s all because of the 4-part relationship-building system I’ve developed behind the authentic marketing funnel.
If cold-messaging 100 people/day doesn’t feel sustainable or you don’t know how to get more customers consistently, this training is for you. I’m outlining how to generate multiple sales in one click of a button to ensure you can stop burning yourself out!
If you’ve ever been confused about how to build a waitlist of interested customers or exactly what to say so they pay attention, this training is for you! I’m outlining the exact steps you need to take to build a community of people ready to take action and ensure you understand the exact language of your ideal customers, so you know exactly how to speak to them.
In this part of my training, I’m going to teach you how to prime people to buy from you by building an authentic authority machine for your business. And more importantly, this will help you build a consistent income where people are ALWAYS buying from you.
In this free training series, I’m sharing the answers to these questions so you too can grow a business that allows you to stay home and coach full-time. In this first episode, you’re going to discover why this proven method for building a consistent paycheque can immediately help you build consistency and momentum and start feeling achievement again in your business.
We’re honing in and focusing on how to get people to interact with you when they’re engaging with you, and exactly what to say to convert that person into a sale.
If you want time freedom and limitless income, there are certain numbers you have to be looking at and a framework you need to have in place. I explained the framework we built and numbers we look at that 10x’d our monthly income!
I broke down the likely reason why you’re getting objections, what they REALLY mean, and how to set yourself up from the start to avoid them almost completely.
Lisa brought a golden conversation jam-packed with nuggets on the importance of gaining visibility in your business, and left us with real tools to use! She not only explained the why, but gave us the HOW.
Finka and I dove deep into the mental journey of entrepreneurship, and the beauty of experiencing “doubt” in order to chase that often fleeting feeling of “knowing.” How to get comfortable with facing new issues, so we can keep leveling up and not get stuck in fear, doubt, or analysis paralysis.
I’m giving you the quick and dirty rundown of the five crucial steps you must have in place in order to move your business beyond people you already know, and cold-messaging strangers!
Finding happiness in what you’re doing is part of the everlasting motivation and commitment process. So what factors can we put in place to experience happiness at work more often?
Connor is here to simplify what so many people overcomplicate! If you’re struggling with marketing, make sure your core offer is extremely clear, for a SMALL audience, and offers a simple solution… once you have those and the messaging down, if you’re efficient, you can (and should) spend much less on marketing.
If you’re looking to take your attraction to the next level, you’ve gotta listen to this training! I’m gonna teach you exactly what you need to know about attracting your tribe, what to talk about, how to say it, and how to take your audience on a journey to liking, trusting, and buying from you.
I dove into aallll about how I’ve worked into my best performance, and what I’m into these days and how it’s impacted my work… like microdosing!
In this episode, I break down the 4-part system I’ve used to stop cold-messaging people and create a more authentic customer experience. I’m sharing the true story that launched my current career and inspired my new book, Celebrity Magnetism!
In this week’s episode, I don’t just talk about the importance of this time of year in the fitness industry, but how to actually make it count. I talk all about why people miss their goals, and what to do instead by breaking down 6 steps to successful goal setting.
This week I talked to digital transformation and social selling expert Lenwood Ross, who walked me through his perspective on technology and social media, and how we can have FUN with it!
In this week’s episode I talked all about how I’ve taken the last 20 years of content creation and come up with a process that helps me flow in and out of my day. I’m walking you through the things to do (and NOT to do) what it comes to content creation!
In this week’s episode I had a chat with Whitney Eckis, owner of Eckis Marketing and Get Super - an Instant Wellness Beverage Company - and we talked about anxiety, depression, entrepreneurship, and what steps we can take to truly care for our mental health in our business.
In this episode, we’re diving into some intimate conversations with 8 of my favorite guests from 2021. Everyone is introducing themselves and sharing their “why’s”, and a piece of life-changing advice they received in 2021.
In this episode, Tracy Reese, an intuitive and psychic for business, is joining me for a LIVE psychic business reading. She’s pulling out her cards and leaning into the spirits to answer my questions and give me guidance on the future. It’s amazing just how spot on Tracy is.
I’m getting real AF in this episode and sharing my journey of becoming a mommapreneur. I’ve learned so many things over the past year and a half and today, I wanted to share a little insight and some encouragement for all of you mommapreneurs out there.
If you’re on the fence about starting a podcast and not sure if it’s for you, this episode with podcast producer and expert, Melissa Guller, is going to give you everything you need to know about launching your podcast and growing it.
Do you want to learn how to build a solid personal brand? In this episode with personal branding coach, Monique Bryan, we’re talking about all things personal branding, why it’s important, and how to establish it.
Do you struggle with staying consistent and on top of things? Do you feel like you have a never ending to-do list that seems to only keep getting bigger? In this episode, I’m sharing 11 simple tips I use to stay outrageously consistent and on top of things so I can have the best of both worlds in business and personal life.
Do you want to know what it really takes to grow your business to 6 or 7 figures faster? In this episode, I’m sharing the one thing that accelerated my efforts and got me from zero to 7 figures in less than 5 years. It all comes down to investing in yourself and getting a mentor who can help you along the way.
Ever wondered what key components you should focus on and master in your business in order to be successful? In this episode, I’m chatting with Emily Ransone, and EOS implementer and guru. Emily shares the 6 key component that every business needs to master in order to reach success.
Want to know exactly what it takes to make it to the top 1% of a network marketing company? In this episode, I’m joined by Sandy and Wade Critides, a power couple who reached the top 1% of their network marketing company in just 3 years. In this episode, we dive into all things mindset, community, systems, and what it really takes to make it big in network marketing.
As a business owner, it can be so easy to waste time doing things that don’t move the business needle forward. In this episode, I’m joined by Social Sellers Academy founder, Ryann Dowdy. Ryann dives into all things sales and the importance of making connections, building relationships, and selling through stories and experiences. She breaks down what you should stop wasting your time doing and where you should focus your time instead in order to move the needle forward.
As a business owner, it can be so easy to waste time doing things that don’t move the business needle forward. In this episode, I’m joined by Social Sellers Academy founder, Ryann Dowdy. Ryann dives into all things sales and the importance of making connections, building relationships, and selling through stories and experiences. She breaks down what you should stop wasting your time doing and where you should focus your time instead in order to move the needle forward.
Are you getting ready to launch something new but aren’t quite sure how to go about it? The number one reason why most people fail at launching is because they don’t have a strategy or a plan in place. In this episode, we’re diving into the massive opportunity new launches bring, why launching is more important than ever, why most people fail at launching, and the key areas you need to master during your launch to make it a success.
If you’ve ever considered hiring a team to help you complete tasks, this is the episode for you. Hiring a team allows you to focus on the tasks you love and that move the needle forward in your business. In this episode, I’m giving tips and strategies for determining which tasks you love, which you need to outsource, and how to go about hiring and onboarding your new team members.
It can be easy to get lost in the mounds of social media info and tips out there and wonder what information is really accurate. If you’re feeling a little confused about the shoulds and shouldn’ts of social media, this episode with Planable CMO, Miruna Dragomir, is for you. Miruna is diving deep into the best social media practices and putting some common misconceptions to rest. We’re talking all about content vs. distribution, processes and automations, and analytics in this episode.
If you’re feeling like you don’t have an exciting enough life to have engaging content, then you need to learn more about how to approach your content with the customer value journey in mind. Your content should speak directly to your ideal customer and solve their problems with freebies and value that drive them towards your offer and move them to the next step in their customer value journey. Learn more about the different types of content and how to use them to gain engagement and traction with your ideal customers.
If you’ve been spinning your wheels trying to find your niche and YOUR people, you need to take a step back and look at your values and what you value in others. Ask yourself what characteristics they have that you relate to. When you find your niche, you’ll be more clear on who it is you want to help so that you can speak directly to them in your social media posts and your content so you aren’t spraying and praying to everyone. The more you know your people, the better you’ll be able to help them.
If you’re tired of facing objections left and right, especially the “I can’t afford it” objection, you may need to look at the strategy you’re using behind your messaging. By asking the right questions and breaking down their goals and needs, you can address objections before they even come up, leading to the sale without needing to feel salesy or like you’re word-vomiting all over them.
If you’re tired of selling to your friends and sending tons of DMs only to be ignored by most of them, then it’s time to start building relationships in a different way. Free Facebook Groups allow you to attract warm leads who are interested in what you have, giving you the opportunity to serve them value, teach them, and build authentic relationships. They’ll see you as the expert and understand how the solutions you provide can solve their problems. Plus, since they get to choose to join your group, selling will feel much more natural since they want to be there.
If you’re ready to grow your business, connect authentically, and serve your ideal customers, having an email list is essential. Email marketing has a better delivery rate than social media, meaning it has a better return on investment too. Email allows you to have a more intimate relationship with your prospects, allowing you to understand them and their needs more. Learn how to grow your email list 8 times faster with these tips.
If you’re ready to grow your business, help more people, and increase your income and impact without increasing your workload, a funnel is your answer. A funnel allows you to authentically grow your business and connect with your customers, moving them through the customer value journey and serving up consistent value. Learn how a funnel is even more impactful than social media and the 5 reasons to stop everything and build a funnel today.
Do you dread posting on social media because you feel like a broken record, saying the same thing over and over again?
Whether you’re a brand new coach or a seasoned entrepreneur, branding is an essential part of growing your business. Even if you don’t think you have a brand, you do! The truth is, whatever you are showing up as, that is your brand. So whether you’re a mom of 2 littles that wears yoga pants and messy buns or a single lady that loves makeup and dressing up, you have to own who you are, because that is your brand.
Are you struggling to feel motivated in your business? Do you feel like success is just not in the cards for you?
I’m here to tell you today, you ARE capable of success, but you have to find your true passion and your sweet spot first
Some people think email marketing is a dying trend, however, in the U.S. alone, more than 90% of people over the age of 15 use email.
This tells us that if you want to be seen and heard, email is the way to go and it’s actually ABOVE social media.
Is building and scaling your business to 7 figures on your dream board? In order to do that, your mission must become clear and you must make simple tweaks in your business in order to get there without getting burnt out or mega frustrated.
Do you ever feel like you’re talking to the same people over and over again, only to keep having the same old conversation time and time again? Are you feeling like you’re “hey gurl” hustling and spending too much time trying to show people your value in the DMs?
If you’ve ever been faced with the challenge of no one responding to you or joining you, you’ve probably felt frustrated and struggled with knowing your value and your self-talk.
If you’ve ever been faced with the challenge of no one responding to you or joining you, you’ve probably felt frustrated and struggled with knowing your value and your self-talk.
With major changes happening with Facebook, advertising, and the new iOS 14, this is the perfect time to reevaluate your business and marketing efforts and focus on the Customer Value Journey (CVJ). A huge part of the CVJ is moving people through your sales funnel, especially after they engage with you.
As a business owner, productivity, prioritizing, and getting shi*t done is the key to moving your business forward and keeping your sanity, especially if you want to quit that 9-5.
Today, we’re getting to the nitty gritty of this topic and talking all about how to check the right boxes and balance all of your priorities in work and in life. There’s one thing that you can never get more of and just so happens to be your most valuable resource...time. Your brain is like a computer system and it’s constantly processing your thoughts and framing them as truths or beliefs. Oftentimes, the beliefs you hold in your mind are false and ultimately are the sneaky mindsets that kill your business.
Do you struggle with sneaky mindsets that pop up and try to derail you from your goals in life and business?
Your brain is like a computer system and it’s constantly processing your thoughts and framing them as truths or beliefs. Oftentimes, the beliefs you hold in your mind are false and ultimately are the sneaky mindsets that kill your business.
Are you looking for signs to tell you when it’s time to quit your 9-5?
What even are the signs you should be looking for that let you know that it’s time to leave your 9-5 and pursue your business full time?
In this episode, I’m sharing my real-life story of going from part-timer at the gym to president of a fitness company to successful 7-figure online entrepreneur.
If you are in sales, you are going to face objections.
It is just part of the territory. As you learn these skills that I'm going to teach you today, you're going to get more and more confident with how to help people when they have objections.
I often hear from coaches that they really struggle with what to say on their social media and how to say it.
I know so many entrepreneurs that are consistently making these same 5 mistakes over and over, and wondering why they aren't gaining traction in their business, why they aren't finding their people, and instead experiencing burnout and disappointment.
I know a ton of entrepreneurs that are burning time and money because they don’t have a converting funnel.If you feel like you are one of them, and you are running out of leads or having trouble moving people forward, it’s time you understand your Ideal Customer Value Journey.I am breaking all of this down into logical steps in this episode so you can stop leaving leads on the table.Key Takeaways From This Episode:An explanation of a converting funnelWhat the ideal customer value journey isHow professionals get in front of more peopleVarious ways you can gain awareness and engagementHow to successfully move from subscription to conversionWhy you need to present your offer in a really exciting wayHow to know where your problem isAll of the steps that I talk about in this episode are crucial, and they are important to be completed in order. Bill and I would love to help you get crystal clear on exactly what you need to do in each of these steps, so we are offering private strategy sessions!Visit ashleyshaw.ca/idealcustomerjourney to sign up. We will spend 90 minutes together, and you will walk away with a fully custom 90-day plan, a step-by-step roadmap and optimization strategies.Resources Mentioned: ashleyshaw.ca/idealcustomerjourneyValue Journey Worksheet Where We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Do you know the secret to creativity?
In this episode, I am joined by Tara Roskell and Sandra Busby from Kick in the Creatives, and we are talking all about how to become more creative.
Kick in the Creatives is a website, Podcast and Facebook Group launched in January 2018 to help people build a creative habit by taking part in creative challenges. It was co-created by Graphic Designer and Artist Tara Roskell and Artist Sandra Busby. Sandra is a largely self-taught artist, who started drawing and painting in her early 30’s. She abandoned the traditional path of an open art school just a few months in as she felt stifled by the modern way of teaching. She decided to teach herself the classical techniques which are no longer taught in most art schools. Fifteen years on and her work hangs in private collections around the world. Tara has been a freelance graphic designer for over 20 years although she originally wanted to be an artist. Over the years, her job killed her love for drawing as the digital work took over. Her spark for drawing with a pencil was finally re-ignited when she met Sandra. She's been developing her skills ever since. She also recently set herself a 60-day challenge to find her art style. This episode is all about creating your own rules for your work whether it is through art or writing and allowing for imperfections. Tara and Sandy do such a good job breaking down different ways to achieve that.
Key Takeaways From This Episode:
The secret to creativity Why you don’t always have to follow the advice of others The importance of rejecting opinions that don’t align with your creativity How imperfections make your art perfect How to find your own style Why creative challenges are helpful for habit building The benefit of experimenting to improve your skills The four levels of consciousness to drive creative learning
I love that Tara, Sandy, and I talk so much in this episode about not worrying about our creative mistakes. It is so important to be creative in a way that brings you joy because you will be so much happier with what you have created in the end.
I really hope this episode makes you eager to take on creative challenges and improve your skills!
Resources Mentioned: www.kickinthecreatives.com Follow @Kickinthecreatives on Instagram Follow @tararoskell on Instagram Follow @Sandra.Busby on Instagram
Where We Can Connect: Website: www.ashleyshaw.ca Facebook: @theashleyshaw Instagram: @theashleyshaw
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Are you ready to hear actual steps you can take to start beating imposter syndrome?
In this episode, we are getting real about imposter syndrome and how to actually beat it.
Truth be told, I started a lot of businesses, and they weren’t that great of a fit for me. It wasn’t until I went into my now business where I was completely sure of myself (even with no proof that it would work) that I was able to overcome imposter syndrome for myself.
This is so crucial for your success especially because if you don’t believe in yourself and your business, you can’t lead confidently!
Key Takeaways From This Episode:
What imposter syndrome is What part mindset plays in overcoming this How imposter syndrome can make you feel like you’re one foot in and one foot out The importance of getting clear on your story and your “why” Why imposter syndrome might creep back in every now and then What it looks like when imposter syndrome isn't present How meditation and therapy can help your confidence
This is something that definitely shows up for all of us, especially when your big goals in your business, so it's really, really important that you get your hands wrapped around it.
An important thing to remember is to protect your mindset so that you have a way to fight imposter syndrome when it does creep back in!
I really hope this episode and the stories of my experience dealing with this has inspired and encouraged you to better understand imposter syndrome in your life and business so you can overcome it.
Don’t forget to grab my 3 Day Mindset Challenge. This email series will help you get confident in only 3 days!
If you're ready to commit to personal and professional growth, move forward, make money and grow your health and fitness business, join my free community on Facebook: Business Bootcamp for Fitness Coaches!
Resources Mentioned: Business Bootcamp for Fitness Coaches Book: Dollars Flow To Me Easily 3 Day Mindset Challenge
Where We Can Connect: Website: www.ashleyshaw.ca Facebook: @theashleyshaw Instagram: @theashleyshaw
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Has anyone ever taught you how to actually build a constant stream of your people without relying on hey gurl hustle tactics?
In this episode, I am going to teach you how to do just that so you can avoid being salesy.
A lot of people online now don’t love to be sold to in the DMs. They are much more careful and aware of who they let in and how they respond. It might have worked before, but it is not easy to make sales that way now!
Instead, I am teaching you my step by step funnel process that is purposeful and intentional to help you engage and convert your potential customers.
Key Takeaways From This Episode:
What a constant stream actually is How to know who your ideal customer is and how to talk to them The difference between a funnel and a flywheel An overview of each step of a funnel How to wow a client before you convert them Different ways you can quantify awareness How video testimonials can help with conversions
Our job is to get our potential customers through each step of our funnel.
Remember, you've got to get them to engage. You want to get them to subscribe. All of these steps are on purpose, and it's not really about mastering slimy selling tactics at all.
I really hope you start to think about your process, what might come off as salesy within it and then adjust with the help of these steps!
If you're ready to commit to personal and professional growth, move forward, make money and grow your health and fitness business, join my free community on Facebook: Business Bootcamp for Fitness Coaches!
Resources Mentioned: Business Bootcamp for Fitness Coaches Ideal Customer Workshop
Where We Can Connect: Website: www.ashleyshaw.ca Facebook: @theashleyshaw Instagram: @theashleyshaw
Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Have you ever thought about how science plays a part in marketing?In this episode, I am joined by Bill Durrant, and we are digging into the layers of marketing and how growth comes more often from science and not just trial and error.After starting his career in 2001 as a digital consultant to Fox/MGM in Sydney, Australia, Bill moved to Los Angeles where he worked in media planning and strategy for some of the country's best known brands like Wells Fargo and Nestle. In 2011, after a phone call from CLIF Bar, Bill founded and still leads the fastest growing full-service media agency in the world + an AdAge Small Agency of the Year, Exverus Media. Exverus empowers growth-stage, culture creating brands through data, creativity and insight-driven media planning. In short, he gets to develop creative media ideas and grow brands he believes in. Bill and his team have won a number of awards, including AdAge Silver Small Agency of the Year: Media, AdWeek's Media Plan of the Year, a CLIO, OMMAs, YouTube Ad of the Year and more through a relentless focus on helping his clients reach the next stage in their growth.The idea that marketing is not one dimensional and should have layers in order to be effective is so interesting, and Bill does such a good job breaking that idea down in this episode.Key Takeaways From This Episode:Performance marketing versus awareness marketingWhy your marketing efforts have to work together to be the most effectiveThe benefit of dataThe challenge of the trial and error approachKey things to think about when you put together a holistic strategyWhy your marketing strategy should have layers to be effectiveCombining tactics and different approaches to create better results Funnels versus flywheelsI love that Bill talks about the importance of getting grounded in a marketing plan but also seeing a vision for the future. This idea allows brands to move the needle today and prepare for what is next no matter their size.I really hope you start to think about your marketing strategy more holistically after listening to this episode, and start to take into consideration how science plays a part in that strategy!Resources Mentioned: https://www.exverus.com/Bill’s Book: Digital Stone AgeExverus on Instagram: @exverusExverus on Facebook: @exverusmediaWhere We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Do you want to lose weight, but you feel like your body or lifestyle won’t let you?In this episode, I am joined by Bria Evenson, and we are talking all about hormones and how they are in charge of our ability to lose weight, get work done and ultimately, feel like ourselves.Bria is the founder of the SSHE Community, a personal trainer, and nutrition & holistic health coach with a background in female hormones. She teaches women how to destress their stressed body and begin to work in flow with their female hormones. This episode is so informative and helpful especially for female entrepreneurs who are looking to release a little bit of the hustle so they can find alignment in their body.Key Takeaways From This Episode:How our body and hormones change post-partum and through menopauseAn overview of the infradian rhythmWhy workout and nutrition programs are not one-size-fits-allThe benefit of tracking your cycleHow the phases of menstrual cycles affect our mood, body and productivityHow dealing with hormonal imbalances help us feel better and lose weightWhat small changes you can make in your day-to-day to support your hormonesI love that Bria talks about realistic ways to eliminate energy struggles and get better results with less effort.It is so important that you remember to listen to your body so you can get back to feeling like you again!If you're ready to commit to personal and professional growth, move forward, make money and grow your health and fitness business, join my free community on Facebook: Business Bootcamp for Fitness Coaches!Resources Mentioned: www.briaevenson.comFollow Bria on InstagramConnect with Bria on FacebookBria’s FREE Online Masterclass: UNSTRESS to FLOWWhere We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Do you get overwhelmed by marketing? Are you confident in your efforts?In this episode, I am joined by Marty McDonald, and we are talking all about how to get super clear on your marketing efforts so you can spend less time in the areas that are not driving results for you. Marty has used social media strategies to actively recruit and build online marketing businesses for over 18 years. He quickly realized the power of Digital Marketing in Recruitment Marketing and Business. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.This episode is going to be helpful for anyone who wants to maximize their time and efforts on their marketing.Key Takeaways From This Episode:Why you need to ignore shiny object syndromeSteps to take to figure out where the market isWhy you should start where you’re at and not overthink your strategyHow to know where your customers are coming fromThe importance of not overcomplicating your marketing tacticsWhy you need a good mix of contentThe power of leveraging your dataI love that Marty gets right to the point about what successful marketing looks like. There are so many good tips and strategies in this episode that I think everyone should take advantage of!Remember, you don’t have to don’t have to do everything. All you need to do is understand where your customers are coming from.If you're ready to commit to personal and professional growth, move forward, make money and grow your health and fitness business, join my free community on Facebook: Business Bootcamp for Fitness Coaches!Resources Mentioned: Bad Rhino WebsiteEmail info@badrhinoinc.com with any questions you have. Make sure the subject line reads “Social Selling Simplified with Ashley Shaw”Where We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Are you conquering Instagram right now? Do you know exactly how to talk to your ideal audience so you can grow?In this episode, I am joined by Allie Reeves, and we are talking all about how to create quality content and find your people on social media.Allie Reeves is a social media strategist turned solopreneur and small-business mentor. Her goal is to help women create powerful social media presences that effectively grow their businesses in a life-changing magnitude. This episode is going to be helpful for anyone that wants to simplify their online strategy and get maximum results in their business.Key takeaways from this episode:Why you need to consistently show upDefining what it takes to build a strong followingWhat it means to step into the role that you want to playWhy you need to have confidence and foolishnessHow to know what to teach to a big audienceThe importance of being able to pivotWhy you should stay where your ideal customer isSome of the best tools for creating contentI know that there are so many good pieces of advice from Allie in this episode! She simplified her strategy in a way that made me feel like I can totally conquer Instagram alongside her, so I hope you feel that way too!Keep showing up consistently for your audience! If you're ready to commit to personal and professional growth, move forward, make money and grow your health and fitness business, join my free community on Facebook: Business Bootcamp for Fitness Coaches!Resources Mentioned: Allie’s WebsiteFollow Allie on InstagramCanvaPlanolyHishHashBusiness Bootcamp for Fitness CoachesWhere We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Do you need to learn how to manage your mind so your thoughts stop holding you back from your goals?In this episode, I am joined by Emily Feairs, and we are digging into how to remove mind drama.Emily Feairs is a leading coach for women who want a career and life they love. Through a combination of her training as a coach, her background in psychology, and her direct experience in the working world, she has developed a simple and straightforward way to help women, just like you, excel in their careers and redefine their work so they can ditch the stress, the doubt, and the constant feeling of overwhelm and step into being the leaders they truly are (oh, and get paid like one, too!).This episode is going to help you so much if you are really looking to kick it up this year and get to where you have dreamed of going in your business.Key Takeaways From This Episode:Understand how to remove mind dramaSteps to clear your mind and reduce mind overwhelmHow to get out of a negative cycleThe importance of having grace for yourself How to define where you want to go in your businessWhat you actually need to do to achieve your goalsHow to break down your habits and goalsExamples of what successful people do on a daily basisI really hope this episode with Emily helps you understand what you really need to do to connect your goal and also how to get your mind in shape to help you get there!Remember, keep showing up for yourself!Resources Mentioned: The Ultimate Goal GuideInstagram: Emily FeairsWhere We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Do you want to learn what you need to be doing on a daily basis to grow your social media?In this episode, I am joined by Colleen Nichols to learn exactly how she gained 32k followers on Instagram in just 6 months! Colleen is the creator of the Instagram account @noshamesalesgame and the founder of the Direct Sales Growth Community which is the anti-hey girl community on a mission to change the perception of direct sales from the inside out. Not to mention, she totally rocks her direct sales business! She's in the top 1% of her company and leads a global team of hundreds of women. She is obsessed with this business model and is passionate about helping women utilize it effectively. It is possible to grow your following with no ads, no money spent and no gimmicks, so get ready to hear all about the power of shareable content, the tools Colleen uses and more to really understand the do’s and don'ts of fast growth.Key Takeaways From This Episode:Why you need to know exactly who you’re talking toHow many times to post per day for the algorithmWhat it means to serve with value and integrity The power of shareable contentHow to know if your post is a winTools to use for content creationI’d love to hear if you have any more tools or strategies for growth. Share them with me on Facebook or Instagram!Remember, success is yours for the taking!Resources Mentioned: Direct Sales Growth CommunityInstagram: @colleen__nichols/Instagram: @directsalesgrowthcommunityInstagram: @noshamesalesgameWhere We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Do you find yourself setting goals and not achieving them?In this episode, Ashley is giving us a behind the scenes look at what she does when she is goal setting and how she actually executes them.There is a lot of fluff in the industry when it comes to how to set goals and how to actually follow through on them, so Ashley is breaking down what really matters and giving helpful tips and direction.From the common mistakes people make to the benefit of emotionally connecting with your goals, she dives into the details of what is potentially making or breaking the goals you have set for yourself.Set yourself up for success in 2021 with the same guide to goal setting that Ashley used to 10x her business!Key Takeaways From This Episode:Three common goal setting mistakesSix sources of influenceThe different types of motivationWhy you need to emotionally connect to your goalsThe benefit of breaking goals down quarterlyShare what your goals are and how you have set them up for success with Ashley on Facebook or Instagram. Don’t forget that with the right mindset and consistency, you can achieve anything!Here’s to an amazing start to the year!Resources Mentioned: 5 FREE Done-For-You Posting TemplatesChange Anything by Vital SmartsAtomic Habits by James ClearWhere We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Have you thought about things you want to change in your life in 2021?In this episode, Ashley is explaining the seven things she is doing differently this year to maintain high focus and make the most of 2021.After having a baby and growing her business in 2020, she realized that she wanted to make some changes in her life this year with the purpose of finding more fulfillment, enjoying each day, learning, taking care of herself and moving her business.From exercising daily to working on her mindset, Ashley dives into each of the seven things she is changing and why these shifts are important for her personal life and her business.Whether you’ve planned to make any changes this year or not, you will likely find that some of these things resonate with you too. You might even get inspired to make similar shifts in your own life.Key Takeaways From This Episode:The benefit of hiring helpEasy mindset shifts you can makeWhy reading for enjoyment is necessaryThe power of daily meditationWhy saying no more often is important for your scheduleShare what you are planning to do differently in 2021 or what your biggest takeaway is from this episode with Ashley on Facebook or Instagram. These changes, big or small, can be life changing especially when it comes to mindset.Here’s to the best year! Resources Mentioned: Dollars Flow to Me Easily by Richard DottsWhere We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshawDon’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!Enter your text here...
Are you feeling salesy in your business? Do you wonder why potentials don’t move forward with you? Would you like to finally understand how to set up a sale for success and avoid the “hey gurl” hustle? In this episode, Ashley is spilling five fundamental secrets that you need to know, messaging examples, common mistakes that she and so many others have made and the exact process and checklist that she uses now to confidently close a sale. From changing your mindset to actually taking the time to understand the goals of the people you are talking to, you can quickly create a more authentic conversation, build a relationship and ease one's worries about spending money with you. These things make all the difference in sales and are such a simple shift that you can make.You’re going to want to write these secrets and steps down because they are going to take your business to the next level starting now.Key Takeaways From This Episode:Attitude determines your altitudePeople do business with those that they know, like and trustGoals drive emotionsPersonalize your solutionGive 2 options when asking others to join youWhether you decide to completely adopt this process or work it into your own, you will immediately find that avoiding salesy language, leaving the “hey gurl” hustle behind, and taking Ashley’s advice will organically drive people through each of your steps and to an easy yes.Resources Mentioned: Done for you Monthly Marketing Funnel MembershipFB Group - Business Bootcamp for Fitness CoachesWhere We Can Connect: Website: www.ashleyshaw.caFacebook: @theashleyshawInstagram: @theashleyshaw Don’t forget….. If you loved this episode, screenshot it and share it to your IG stories and tag me @theashleyshaw. I would love to connect with you!
Do you keep getting told “No” because the cost seems too high? How do you handle price objections? What if I told you that objections to price is all about your approach and how other people’s perception plays into their final objections. Today I’m going to go into detail about the five things you need to know to overcome these price objections and get the sale. In today’s episode, Ashley talks about a question that coaches ask all the time, and that’s how to overcome price objections and get people past the price. If this is something you have struggled with it may be time to adjust your methods. There’s no such thing as a guaranteed sale but you can limit the amount of no’s by changing the way you engage with your potential customer from the start. Get your potential customers past the price and stop letting price objections get in the way of your growth. The key takeaways from this episode:
3 Levels of Products Selling
-Low Cost, Middle Ground, High Cost -Perception matters -We have to be able to explain to people what the differences are between those levels
When you get price objections it’s important to not look at it like you have to beat the argument.
It’s about persuasion. Explaining the price of the product and value in a way that the customer can see its true worth.
Things you need to know when it comes to overcoming price objections
1) Choose your mindset There are two ways you can look at sales. 2) Build rapport first Figure out what you have in common and establishing and starting the convo off that way. 3) Figure out “What are their goals?” Ask questions 4) Provide solutions Relate the solutions to their goals and things they are trying to overcome 5) Give an option close This or this option Host Resources: Website: https://ashleyshaw.ca/ Facebook: @theashleyshaw Instagram: @theashleyshaw Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw Episode Resources: 5 Days DFY Posting: https://ashleyshaw.ca/postingparty/
How do you want the sales experience to feel for the person on the other end of it? Selling only feels sleazy because we know how it feels to be sold to in that way. People aren’t numbers to add to the daily sales quota, their heartbeats with real-life struggles you can help them overcome if you stop looking at them as “just another sale.” You don’t haven’t to push sales onto people if you’re doing it the right way from the beginning. This is why I break down my 5 ways of selling without being pushy, so you can learn how to sell in a way that feels authentic to you & your ideal customers! In this episode, I go into detail about 5 things you should be doing so that you can get the sale without feeling pushy or sleazy. I do this by sharing real-life personal experiences & examples so you can see how I’ve done these exact things in my own business. I tell you these things work because I’ve witnessed these same steps work to get the sale for me and I've seen others around me successfully sell using these same methods. You shouldn’t have to feel sleazy for having a product that is worth selling to your ideal customers, especially if you're doing it authentically. Let me show you how. The key takeaways from this episode:Listen more than talk. Get the other person to do more talking than you. Let them tell you what matters to them. Know your ideal customerUse the language they are using to build rapport and get them to pay attention to what you're saying. 2. Tell your storyPeople connect with why you do what you do, not what you do. They want to do business with other people they know, like & trust. Your story is unique to only you so that makes your experiences & insight unmatched. Sharing your story helps build relatability. 3. Share your sweet spotHow are you different from the other people out here doing the same thing you're doing. Don’t shy away from your struggles. That’s what will align you with your ideal customers. 4. Attract with your valuesIdentify your values and be intentional with what you're putting out there. Helps create the know, like & trust when others can relate to you having values similar to their own. 5. Know how to generate content that will attract your ideal customerGreat way to expand your reach and pull more people in. Focus on the key things you love doing and are passionate about. Serve your audience so that when they are ready to buy you’re the first person they think of. The best way to sell without being pushy is to create a foundation of know, like & trust by building off these 5 things first. Host Resources:Website: https://ashleyshaw.ca/Facebook: @theashleyshawInstagram: @theashleyshawScreenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw Episode Resources:Monthly Marketing Funnel Membership
Do you feel awkward when you're trying to sell to a potential customer? Uncomfortable even?! It’s time to change the way you think about selling by changing your mindset! In Part II of this workshop learn exactly how to move forward when it comes to shifting your mindset & how by getting past your mental blocks you can begin to finally attract your customers to you. Your mindset is preventing you from selling in your business, it’s time you overcome the main thing blocking you from reaching the growth we both know you’re capable of! Finding people authentically isn’t as easy as some people make it seem is it. The goal of this four-part mini-workshop is simple, easily find your people without the sales slime (Hello “Hey Girl” method we’re all a little too familiar with) and learn to think about your coaching business in a whole different way! In this series, I share my proven method developed after years of trial & error so you too can experience your authentic self, attract the right people and get back that amazing feeling of alignment in your business. Get ready to see your business grow and take off & don’t forget to take lots of notes, you don’t want to miss a single thing! The key takeaways from this episode:You don’t have to be salesy to sell.Our mindset around what we do determines how we do somethingNotice the thoughts that are getting in your way.Confidence isn’t something that happens overnight but with constant practice and self-reflection, you're sure to get there. 3 things you need to learn to change your mindset around sellingRewire your brainOur state of mind is made up of 3 elements •Circumstance•Thoughts it creates•How are you deciding to feel about it? Importance of meditation•Can help rewire your brain •Visualize what you desire into existence•Abundance Mindset instead of Scarcity Mindset makes your approach completely different because your no longer trying to force the sale3 resources that transformed my way of thinking about business 1.) Book- Dollars Flow To Me Easily 2.) Understand Your BrainShannon Irvine Podcast Epic SuccessKris Plachy Podcast Lead Your Team 3.) Why I do what I do folderCreate a folder of the good stuff that’s happened in your business & the stuff that you loveHost Resources:Website: https://ashleyshaw.ca/Facebook: @theashleyshawInstagram: @theashleyshawScreenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw Episode Resources:Find Your People, Fill Your Programs Challenge
How comfortable are you using video? If your not, then you're not alone. Being in front of the camera can take a lot of practice before you start to feel comfortable. Here’s the thing though, the more people see you, the faster they know, like, and trust you. Video could be exactly what your potential customer needs to get them to the sale quicker. Listen in as Krista teaches you how to confidently become the go-to authority in your industry and why people are more likely to buy from you when you use video consistently. In this episode, Ashley interviews Krista Mashore, a motivational speaker, bestselling author, and Digital Marketing Coach. After building up her coaching company from 0 to a 7.4 million dollar company in 25 months she now coaches & trains people on cutting edge digital marketing strategies & how to strategically use video to position yourself as an authority. Practice makes perfect, get ready to add this important tool to your business strategy. The key takeaways from this episode:Video is a great way to get seen and heard. The more people see you the faster they feel like they know, like & trust you. Positions you as an authority while building that relationship. The 8 C’s -Commit to Consistently producing Content Correctly (at the right time) making a Connection with people that will Convert more Clients and Customers. Perfectly imperfect action is better than none at all. If you have a cellphone, you can start creating videos. Just start somewhere. Serve before you sell. Warm-up your audience first. Give value and let them get to know you before asking them to do anything. Videos done with Ad spend behind them are better for furthering your reach and finding more leads.Beginner Video Creation Outlined Steps-Who’s your audience?-What phase of the buying cycle are they in? Once you know these 2 things you can then take these steps to create videos for them. Immediately capture attention Align with ideal customers' feelings.Position yourself as authority.Give them value.Call to action-2-3 videos a week-Then put Ad spend behind it to get in front of more people and grow your audience. Episode Guest Resources:Facebook: @kristamashorecoachingInstagram: @kristamashorePodcast: F.I.R.E.D UPHost Resources:Website: https://ashleyshaw.ca/Facebook: @theashleyshawInstagram: @theashleyshawScreenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw Episode Resources:Business Bootcamp
Do you keep getting told “No” because the cost seems too high? How do you handle price objections? What if I told you that objections to price is all about your approach and how other people’s perception plays into their final objections. Today I’m going to go into detail about the five things you need to know to overcome these price objections and get the sale. In today’s episode, Ashley talks about a question that coaches ask all the time, and that’s how to overcome price objections and get people past the price. If this is something you have struggled with it may be time to adjust your methods. There’s no such thing as a guaranteed sale but you can limit the amount of no’s by changing the way you engage with your potential customer from the start. Get your potential customers past the price and stop letting price objections get in the way of your growth. The key takeaways from this episode:
3 Levels of Products Selling
-Low Cost, Middle Ground, High Cost -Perception matters -We have to be able to explain to people what the differences are between those levels
When you get price objections it’s important to not look at it like you have to beat the argument.
It’s about persuasion. Explaining the price of the product and value in a way that the customer can see its true worth.
Things you need to know when it comes to overcoming price objections
1) Choose your mindset There are two ways you can look at sales. 2) Build rapport first Figure out what you have in common and establishing and starting the convo off that way. 3) Figure out “What are their goals?” Ask questions 4) Provide solutions Relate the solutions to their goals and things they are trying to overcome 5) Give an option close This or this option Host Resources: Website: https://ashleyshaw.ca/ Facebook: @theashleyshaw Instagram: @theashleyshaw Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw Episode Resources: 5 Days DFY Posting: https://ashleyshaw.ca/postingparty/
Are you tired of not being able to find those customers ready to buy? Does it feel like your not getting in front of the right people? Nichole has broken it down for us so that you will know what it takes to find your ideal customers and what you need to do to get in front of them to get the sale. By the end of this episode, you will know the actions you need to take to find buyers the right way. In today's episode, Ashley interviews Nichole Hawson, owner of AIM Social Media & award-winning social media strategist and consultant. During the last six years, she has worked with clients globally to decrease ad spend & grow brand awareness. Nichole gives us the details on the processes she uses in her own business to not only find her ideal customers but also sell to them. If you are looking for buyers this episode will tell you what you need to do to find them! If done the right way the buyers will start to come to you, how great would that be! The key takeaways from this episode: •People need to know, like and trust you before they will buy from you. •The 3 E’s To A Good Social Media Strategy• •Engage- Get people to engageKnow your audience and what they will engage with. -Post Questions -See what is currently trending •EntertainShare content that is relatable, true, and/or funny-Viral video-Memes-Trending Posts -Quotes •EducateTalk about the benefits of products or services.Something related to the industry.Teach people not only why you do what you do but why this solution works. -Add personality (Be You, Be a real person) •There’s a process of trust and rapport that needs to happen before someone is ready to buy. •Have a solid organic strategy that is working before putting Ad spend behind it. •Lead with value first and warm the audience up before you start selling to them. Episode Guest Resources: Facebook: AIM Social Media Marketing Instagram: @aimsmmarketing Twitter: @aimsmmarketing Website: https://aimsmmarketing.com Share SSS: Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw Episode Resources: 5 Days DFY Posting: https://ashleyshaw.ca/postingparty/ Quiz: https://ashleyshaw.ca/quiz/ Simon Sinek: Start With Why Video
What’s the hardest part of building a business for you? Is it reaching out to people? Building the right relationships? Getting yourself out there more? All of these are valid struggles we all have faced. Karissa talks to us about how she was once right there, at the beginning, trying to figure out all the things while simultaneously navigating through the negative opinions about what she was doing. Listen to someone who has gone through all the trials and errors of building an online business & learn what she did to be successful as she tells us how to confidently move forward and create the work-life balance we desire for ourselves.
In today’s episode, Ashley interviews Karissa Williams, Certified Life, Health & Mastery Coach through Health Coach Institute. She is also a motivational speaker, certified personal trainer, and a HIIT and Group X Instructor through NAFTA. Karissa shares with us how what started as a desire to live a healthier more fulfilling life after hitting rock bottom turned into a full-time job helping others do the same. She left a stable 6 figure career to step into her role of helping others love themselves and achieve their own goals while finding that work-life balance we all crave.
The key takeaways from this episode:
•Change happens the moment you decide you want it to happen.
•Motivation doesn’t last. Hit reset. Realign with your Why and Vision and get back on track.
•Network Market by being a relationship builder first. Put yourself out there, be real, authentic, and yourself.
-Don’t hold back, share your story regularly, it’s what connects you and makes you relatable
•We have to have boundaries with ourselves and those around us.
-Be who you are and know what you want. Confidently make decisions for yourself not based on outside opinions. Tune out the bs of the world and tune into your heart.
•If your heart is full of an abundance mindset you can’t also be full of the scarcity mindset.
•Stop trying to appeal to everyone. Find your niche and tribe and put your all into that.
-Identify where “your people” hang out virtually and in the real world
-Find people you can partner up with
Look 1-2 steps before they would need you and build a network around that
•Don’t just say it and sell it. Be a living example. Practice what you preach.
Episode Guest Resources:
Facebook: Karissa Williams
LinkedIn: https://www.linkedin.com/in/karissawilliams
Instagram: @365.daily.hustle
Website: https://365dailyhustle.com
Book: Women Who Boss Up PreOrder on website
Share SSS:
Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw
Episode Resources:
5 Days DFY Posting: https://ashleyshaw.ca/postingparty/
Quiz: https://ashleyshaw.ca/quiz/
Are you letting your fears hold you back in business & your everyday life? Do you try to push your fears deep down instead of figuring out why they are there, to begin with? Roma is talking all about fear & rejection and how to fully embrace both so that you can finally reach your full potential. It’s time to get to the depths of who you truly are!
In this episode, Ashley interviews Roma Bajaj Kohli, Founder of the Awakened Mind Method, a transformational program focused on leadership, mastering your mind, owning your true power, and awakening one’s innate intelligence. Roma tells us all about her own experiences with fear and rejection and how she was able to embrace it and figure out the message hidden inside of the fears for herself and her clients. Stop resisting those feelings of fear and embrace them, awareness and understanding are the first steps to being your most authentic self and reaching your true potential!
The key takeaways from this episode:
-Embrace the fear and figure out the message it’s trying to show you
-Stop and pause to figure out where the fear is coming from
-Fear can manifest as anger and frustration
•Understand your love language
•What reminds us of that feeling of love
-Where attention and awareness goes is up to us. It’s a constant choice.
-Breathwork and Meditation are effective tools when experiencing fear
Episode Guest Resources:
Instagram: @wellnessbyroma
Facebook: Roma Bajaj Kohli
Website: wellnessbyroma.com
Share SSS:
Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw
Episode Resources:
Get Confident In 3 Days: https://ashleyshaw.ca/getconfident
Quiz: https://ashleyshaw.ca/quiz/
TRIGGER WARNING: Pregnancy Loss
This episode is all about heartbreak & rainbows. It’s messy & raw and a very real in-depth piece of my journey. In this episode, I share my experiences to give a voice to anybody going through something like this. There needs to be more room to talk about these things and it starts with sharing our stories.
In this episode, Ashley goes into detail about pregnancy and the struggles she and the women before her have faced in their journeys with having children. The pure strength and love it takes to overcome so much loss and pain and how Ashley finally found a way not over it but through it. If one person is listening to this episode and it makes them think about this topic differently than that’s what it’s really about today.
Sharing your story is the first step to healing and moving forward.
The key takeaways from this episode:
One way to bring value to a podcast audience
- Episodes that shift and pivot your life. Stories that make one rethink their own life.
It’s too important not to share our stories because they connect us.
Don’t give up hope. At the end of heartbreak will eventually come your rainbow.
Share SSS:
Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw
Do you still feel afraid to put yourself out there on social media? Are you struggling to attract people that want to work the business? Ashley shows us the importance of building relationships at every opportunity and how that can in turn build your business. Her biggest secret isn’t that you need to be the best seller or recruiter, it’s being a great listener!
In this episode, Ashley interviews Ashley Wilhelm, a language arts teacher that transitioned into the social selling space, and with those skills from her years of teaching, she’s built a successful 6 figure business and growing team. Ashley gives us detailed insight into how she has scaled her business to 200K in sales a month and created an incredible team culture that grows by the day. Stop trying to rush the journey, building a business based on real relationships and trust takes time.
The key takeaways from this episode:
-Mindset is a constant work in progress. It will either keep you moving forward or hold you back.
-Ditch the fear of failure. Failures are meant to teach us.
-Build a team culture by loving people where they’re at, helping them towards their goals, & creating a fun environment.
-Scale your Business
- Fearlessly share
- Building a strong team culture
- Remember your true “Why”
-Attract people to your business
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Get out there & not only talk but really listen to people. Be social with those around you, pick your face-up from your phone.
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Share content that relates you to your audience.
- Build a connection. People will remember most the way you made them feel.
Episode Guest Resources:
Instagram: @ashwilhem31
Facebook: Ashley Wilhelm
Website: ashleywilhelm.le-vel.com
Share SSS:
Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw
Episode Resources:
Photo & Video Workshop: https://ashleyshaw.ca/photo-video-workshop/
Quiz: https://ashleyshaw.ca/quiz/
Do you know what self-love is really about? Is it hard for you to not allow the opinions of others to dictate how you live your life? Adrienne speaks to us about how she’s learned to overcome the negative thoughts and people & live life for herself and how we can do the same thing!
In this episode, Ashley interviews Adrienne Aitkins, Zyia director, and co-author of Self-Love Club. Adrienne goes into detail about her book and her own personal struggles that lead her to helping women move forward into their own self love today. Self-love is a daily practice and Adrienne shares some of her favorite tips with us so we can begin that journey as well.
The key takeaways from this episode:
- There’s a difference between confidence & self-love.
- Make decisions out of love for yourself and what you know is best for you.
- Liking who you are has to come before getting likes on social media.
- Whether you do or you don’t, people are going to have something to say about it. Everybody has an opinion.
- Self love is a daily practice.
Episode Guest Resources:
Instagram: @adrienne.simplyintentional
Facebook: Adrianne’s Zyia Mind-Body Wellness Community
Book: Self Love Club https://amzn.to/2ztlCRj
Share SSS:
Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw
Episode Resources:
DFY Monthly Marketing Funnel: https://ashleyshaw.ca/monthlymarketingstrategy/
Quiz: https://ashleyshaw.ca/quiz/
Are you struggling to do all of the things? Are your daily activities & tasks aligned with your BIG business goals? Emily is here to tell us all of the best ways to let go of the constant need to hustle harder and instead start to work smarter. It’s time to make the shift!
In this episode, Ashley interviews Emily Montgomery, founder and CEO of Be Mindful Marketing. Emily is a marketing visionary that ran accounts like Delta Airlines, Microsoft, Miller Cold Brews Company, Best Buy, & was the Chief Marketing & Operating Officer for The Dailey Method Franchising Company before starting her own company. Her approachable marketing strategies meet businesses where they’re at to help them reach and exceed their goals. Learn some of her most impactful marketing and business strategies to finally put a proven plan into place & move your business forward!
The key takeaways from this episode:
You don’t have to be good at everything.
- Put your effort & focus on where your true gifts and skills are so your business can flourish.
- Start where you feel most confident. This is the best way for you to show up for others as you build momentum.
- Have a clear vision of where you’re going with your current goals.
The sale becomes easier when your marketing is focused on serving the ideal customer.
- Inspire them so that they are drawn to you when it comes to asking for the purchase.
- Have genuine conversations with people without trying to sell them something.
- People buy from people. Share your journey and provide value to build trust.
Episode Guest Resources:
Instagram: @bemindfulmarketing
Facebook: Be Mindful Marketing
Share SSS:
Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw
Episode Resources:
Photo & Video Workshop: https://ashleyshaw.ca/photo-video-workshop/
5 Days of DFY Quarantine Posts: https://ashleyshaw.ca/quarantinefreeposts/
Quiz: https://ashleyshaw.ca/quiz/
DESCRIPTION Are you trying to grow your business online but don’t want to come across as spammy? Struggling to figure out how to attract your tribe? This is the episode for you! Lindsey Tronolone is going to go in depth about all the ins and outs of growing your business by using social media & how to use Attraction Marketing to stand out, but in a good way!
SHOW NOTES Episode 27: Lindsey Tronolone
In this episode, Ashley interviews CBD CEO & Founder of Social CEO Lindsey Tronolone. Lindsey took the plunge and started a network marketing business 2.5 years ago. She’s also an entrepreneur in the cannabis industry! Today we are going to dive deep into why social media is the easiest & fastest way to get your business up and running and how to increase your impact today!
The key takeaways from this episode:
- It’s not all about the product, it’s about you! Sharing your story, obstacles you overcome, pain points and intertwining your business into that story in a way that takes people on the journey with you.
- Authenticity is key. People are attracted to that & will fall in love with you, learn to like you, get to know you & trust you. Then ultimately they will buy from you if your product fits their needs.
- If you want to grow quickly you have to connect with people but there’s a way to do it without being spammy.
- Simplify the process in 2-3 steps & ask specific questions so you know exactly how to move forward with every single person you recruit.
- You can earn a full time paycheck from your smartphone if you’re willing to put in the hard work.
Episode Guest Resources:
Facebook: Lindsey Tronolone
Instagram: @lindseytron
Share SSS:
Screenshot this episode and share it to your IG story- don’t forget to tag me @theashleyshaw
Episode Resources:
Photo & Video Workshop: https://ashleyshaw.ca/photo-video-workshop/
5 Days of DFY Quarantine Posts: https://ashleyshaw.ca/quarantinefreeposts/
Quiz: https://ashleyshaw.ca/quiz/
In this episode, Ashley and Lianne Kim talk about positivity during a pandemic and how to pivot in a way that serves your audience. The episode is full of tidbits that will encourage you to continue on in your business and to keep selling during a crisis. Get ready for a breath of fresh air!
The key takeaways from this episode:
- There are many positive impacts that COVID 19 has had on entrepreneurs.
- Pivot based on what your audience tells you that they need. Practice social listening and respond based on what your audience needs.
- Keep showing up. There’s no reason to stop selling unless you are a brick and mortar or someone who has to be seeing clients in close proximity and can’t.
- Now is the best time to create a course. Everyone is sitting on something that they can launch into the world.
- Know where to say “no” to things and stay within your wheelhouse.
Episode Resources:
Website: https://www.liannekim.com/
Podcast: https://www.liannekim.com/blog
Instagram: @liannekimcoach
Sarah Archer was a senior HR leader by day and a comedian, writer, performer and coach by night. But in 2017 Sarah said goodbye to the corporate world for good and today she specializes in helping heart centered entrepreneurs and business women build their brand and sales by using storytelling and humor in their content onstage, offstage, and online. She helps people power up their stories and deliver them in a way that compels people to take action. Listen here!
The key takeaways from this episode:
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Everyone has magical stories to share. Reality tv is proof that people are interested in other people’s lives. The everyday story is more impactful than the stores we think we need to share.
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We’re not starting with a blank sheet of paper because we need to relate them back to our customer’s problem, their pain, their desires and their objections.
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The Path Structure: Talk about the problem. Give a little anecdote. Provide a takeaway.
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You have to lead people to the answer while social selling. The customer needs to have their epiphany moment. The storytelling will help people emotionally buy into the project before logically buying in.
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Add details to your story, making it specific and use metaphors and imagery. Creating images makes it more concrete for people.
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Be yourself and leave the critic offstage.
Episode Resources:
Website: https://www.sarah-archer.co.uk/home28404204
Podcast: https://www.thespeakingclub.com/optin28015314
Cracking Speech Mate book: https://www.amazon.com/Cracking-Speech-Mate-amazing-speaker-ebook/dp/B01MFGMX7L
Straight to the Top book: https://www.amazon.com/gp/product/B01N1WRID2/ref=dbs_a_def_rwt_bibl_vppi_i0
Instagram: @saraharcher15
Facebook, Twitter, LinkedIn: Sarah archer
Can you really manifest your dreams? And with 100% confidence, tell your audience why you’re different than EVERYONE else out there in your niche? In this episode, Marketing Expert & the founder of Aradia Fitness, Tracy Reese breaks down the most important steps in building a successful marketing plan. We dig into how she put pole-dancing on the map and how manifesting was key in her success. She breaks down creating a marketing plan, knowing your target audience, and getting clear on who you’re talking to.
Episode Resources:
Email: tracy@aradiafitness.comInstagram: @tracy.grayreeseFacebook: Tracy ReeseWebsite: https://www.aradiafitness.com/
Have you ever wondered how to gain clarity on your ideal customer? Or what questions you need to be able to answer? Listen in as Ashley Shaw digs in with and coaches budding entrepreneur, Nicole Mielke, and asks her the key questions to getting clear on nailing who you’re speaking to.
The key takeaways from this episode:
- Two of the underlying values that a leader has to have is integrity and trustworthiness. They need to be able to follow through with what they say they’re going to do and be able to follow the systems that are in place. Everyone has to be on the same playing field.
- A company has to have integrity, trustworthy and caring qualities interwoven into their business and their mission statement in order to have happy employees and happy customers which then leads to more sales.
- The common gaps in leadership are in communicating and executing a plan and managing and measuring the work.
Episode Resources:
Website: https://ashleyshaw.ca/workshop
If this pandemic has you feeling uneasy and struggling, you’re not alone! In this episode, Amy Wine and Ashley chat tips to overcome anxiety and how to cope in these trying times, while giving yourself some grace and space. Amy shares 10 tips on how to align your daily routine for happiness and peace. Listen to this episode if you want to ease the anxiety and uncertainty, while feeling empowered to make some small life-changing tweaks.
The key takeaways from this episode:
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When you decide to work with a counselor, you don’t have to work with the first one you come across. Try out a few and stick with the one you like best.
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When you start with a counselor, speak up about what you want to get out of it. It’s the counselor’s job to meet you there.
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Your body’s going to tell you what’s wrong before your brain does so you can start to learn your body signs like kids with anger. Anger is so much in your body and if you can learn to start to recognize the sweaty palms, the heart racing, the tension that all of those things have, you can start to change it.
10 things to manage your emotions:
- Get into a routine.
- Learn, read, listen to something intellectual.
- Do things with your kids.
- Check-in spiritually every morning, however that would look for you.
- Check-in with your emotions throughout the day.
- Force yourself to have one social virtual interaction every week.
- Sit and create a structure for working from home.
- Move for 5 minutes every hour.
- Get a hobby.
- Handle your finances.
Episode Resources:
Instagram: @theamywine
Facebook: @theamywine
Website: https://amywine.com/
The Full Focus Planner: https://fullfocusplanner.com/
In this episode, Ashley interviews the founder of Eckis Marketing, Whitney Eckis! She has worked with a ton of top brands like Soul Cycle, Marriott, Hilton, Red Bull, RX Bar, and Kendra Scott, just to name a few. Listen in to learn about influencer marketing and if it’s for you. Whitney also goes into how to grow your following and how to connect with the audience that you have.
The key takeaways from this episode:
- Influencer marketing is when somebody that has a substantial amount of clout, whether that’s on social media or on other platforms, markets your brand as an ambassador for your brand in exchange for products or payment.
- To work with an influencer marketer you first have to establish what your niche is and what the variations are that set your product apart from the others. Then, you need to establish the type of person you will align with who might have the follower base who would purchase your product.
- To attract followers you have to offer your audience some sort of value. From there you need to be clear on who exactly you want to be following you.
- It’s important to be strategic and spend your time on the social media platform that’s going to result in a sale for you.
Links & Resources:
Instagram: @whitney.eckis, @whitney.eckisFacebook: @eckismarketingWebsite: https://www.eckismarketing.com/
In this episode, we talk to Kim Fitzpatrick, a gerontologist turned entrepreneur. She now has two businesses and two kids. We go into finding the silver lining during the pandemic and how we can take this time to find out if our job really is our passion and how this is a time to dive into some passions that might’ve been on the backburner. Listen in for a slew of awesome nuggets from Kim!
The key takeaways from this episode:
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Things happen for us, not to us.
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You have to grow personally and professionally. If you are not growing personally, your business will never grow.
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You need to know what you love because a lot of people latch onto things because they think it might work or it’s a quick fix and they actually aren’t following their passion. Unpack whether or not you’re loving the job you’re in.
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Get clear. Remember that in a crisis is when your true self is revealed and you can see that you always were that strong person. You always have been capable and wildly capable, but you have to believe that enough.
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When you wake up with the world, the world gets you first. Go to bed just 10 minutes earlier so you can wake up 10 minutes earlier.
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Don’t prejudge. Share. Connect. Show up as the person you are and most of all be a human first. Test the waters with how they really are feeling as a human and just send them love.
Episode Resources:
Instagram: @kim_m_fitzpatrick
Facebook: @Kimfitzpatrick
Website: jamieandkimfitzpatrick.com
Headband website: legacybykim.com
Headband Instagram: @legacybykim