The Katie Lance Podcast: Recent Episodes

Katie Lance

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

Ever wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute.

Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona's real estate scene. Meanwhile, Eric gives us a peek behind the curtain, sharing the highs and lows of teaming up with Julie to create binge-worthy content.

Curious about the difference between their two channels? They've got you covered! Plus, they'll let you in on their secret sauce for turning their YouTube views into 95% of their real estate leads.

But it's not all business. Julie and Eric are big believers in the magic of storytelling, and they share their tips on how they bring Hawaii's breathtaking beauty to life on screen.

And if you've got dreams of starting your own YouTube channel or blog, especially in the real estate world, they've got some golden nuggets of advice for you.

So, whether you're a real estate pro or an up-and-coming YouTuber - this chat's packed with insights and fun stories. Don't miss out!

Additional links:

365HawaiiLiving.com
365 Hawaii YouTube Channel
365 Hawaii Real Estate Minute YouTube Channel
365 Things to Do in Kona on Facebook

Don't forget to subscribe to the Katie Lance Podcast so you never miss an episode!

Enjoy this episode? We would love your review on on Apple!

Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss!

In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape.

Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry.

Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success!

Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!

Additional links:
Connect with Katie on IG @katielance
Connect with Chelsea on IG @chelsea.peitz

In this inspiring interview, we sat down with Karin Carr, founder and CEO of Karin Carr Coaching, Amazon bestselling author, and a renowned expert in video marketing for small businesses.

Discover how Karin conquered her own fears and built a successful career using YouTube. She shares invaluable insights on mastering mindset, overcoming fear of judgment, and creating effective video content. Don't miss out on this empowering conversation!

Additional Links:

Subscribe to our YouTube Channel
Leave a review of our podcast
Connect with Karin on YouTube and Instagram
Check out Karin’s book

Have you ever wondered what it would be like to work with your spouse or partner? In this week’s episode, I chat with my partner in life and business - my husband Paul Lance!

We chatted about what it’s like working together, lessons learned, more about his background and his role at our company. Paul also shares a few great nuggets and lessons learned on team building, sales, business development and much more!

Additional Links:

Connect with Paul: https://www.linkedin.com/in/paul-lance-644058a/
Connect with Katie: https://instagram.com/katielance
Voxer app: https://www.voxer.com/
GetSocialSmart Academy: https://katielance.com/academy
GetSocialSmart Mastermind: https://members.katielance.com/waitlist
Do you have ideas for topics for our podcast? Email me at katie@katielance.com

Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this!

In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her business, her favorite apps and tools, and much more!

Links referenced in the interview:

https://videoshop.net/
https://www.canva.com/
https://www.rev.com/
https://apps.apple.com/us/app/revive-face-photo-animator/id1616862692
https://www.getcaptions.app/
https://katielance.com/avoid-shiny-object-syndrome-interview-with-neil-mathweg/
https://apps.apple.com/us/app/teleprompter/id941620509

Connect with Lynda:

Website: https://lyndagill.com/

Facebook: https://www.facebook.com/lyndagillkauairealtor

YouTube: https://www.youtube.com/channel/UCA2i9QxtckLt2XQ7tC6IkUQ

LinkedIn: https://www.linkedin.com/in/lyndagill/

Instagram: https://www.instagram.com/lyndagillkauairealtor/

Join our Mastermind Waitlist: https://members.katielance.com/waitlist

Check out our GetSocialSmart Academy: https://katielance.com/academy

Recently, we celebrated our 10-year business anniversary with a special Facebook Live! This is a replay in case you missed it. The entire month of October had us celebrating and reminiscing, and this Facebook Live was a great way to cap off the month!

Listen to the replay for some fun giveaways, hear some valuable social media tips, content ideas, lessons learned, and nuggets from some awesome guests.

What has been your biggest "aha" moment you have had from connecting with me? I would love to hear from you!

Are you ready to learn all about Instagram Reels, YouTube and what is working right now to grow your real estate business? In this Flashback Friday episode I’m excited to share a great conversation I had a few weeks back with a dear friend of mine, Chavi Hohm, over on Instagram Live.

Chavi is co-founder of Team Diva Real Estate. Team Diva Real Estate is an incredible, powerhouse team in the greater Seattle area. I have known them for years and one of the things I absolutely love about Chavi and her partner Kim is how they are always raising the bar for the industry.

They are continuously putting incredible content out through social media, their blog and their email marketing efforts. Most recently, their content on Instagram Reels and YouTube have been a huge success. They have also made some new strategic changes to how they produce, create and distribute content - and Chavi was generous enough to share so many great tidbits!

I know you will enjoy this conversation with Chavi as she shares her tips and insights all about IG Reels and YouTube!

Additional links:

Original IG Live broadcast
Team Diva Real Estate on IG
The Personal is Political - interview with Team Diva Real Estate
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you been wanting to grow your real estate business through YouTube but weren’t sure how? I recently had the pleasure of interviewing long-time #GetSocialSmart Academy member, Christian Walsh. Over the last two years, Christian has grown his YouTube channel to more than 16K subscribers and has impacted his business in so many ways.

As Christian says, he does not want to cold call - but by creating helpful and relevant videos on a regular basis he is able to attract and generate so much business!

In this interview, we chat about Christian’s road to video, how he schedules and plans his YouTube content, how he generates more views on YouTube, how he uses his YouTube videos to improve his SEO and build his email list and much more. I know you will love this conversation!

About Christian:

Christian Walsh is Founder and Residential and Investment Professional at WIRE Associates, which is positioned under Coldwell Banker Global Luxury in Newport Beach, CA. With a long-time passion for real estate, his success in today’s market comes from delivering absolute best-in-class service to each seller, buyer and investor he works with.

With years in sales and marketing for one of the premier real estate training companies in the nation, he consistently receives top accolades in real estate sales, including holding the top spot in residential multifamily property sales for Coldwell Banker Realty in Newport Beach. He is a member of Coldwell Banker International President’s Premier and consistently ranks in the top 1% nationally among NRT’s 50,000+ agents.

In addition to working with multifamily properties and traditional residential buyers and sellers, he has leveraged his background in architectural design, construction and new home sales to help builders and developers with infill redevelopment opportunities. He specializes in finding the highest and best use for each property. On his popular YouTube channel, he shares advice to help buyers & sellers and landlords & renters make the best decisions in today’s housing market.

Christian graduated cum laude from the University of California, Irvine with a BA in Philosophy. He lives in Newport Coast with his wife and their four children. When not in the real estate trenches, he enjoys family time, fitness, reading, technology and zombie movies.

Additional links:

WIRE Associates YouTube channel
WIRE Associates website
WIRE Associates Linktr.ee
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this Flashback Friday episode, I am excited to flashback to an interview I did a few weeks back with Linda O’Koniewski and Christine George!

Linda is the CEO of Leading Edge Real Estate (in the Greater Boston area) and CEO of the exciting new start-up - Zinnia. Christine is the Head of Marketing at Leading Edge Real Estate and Head of Customer Experience for Zinnia. Zinnia is a first-of-its-kind, anti-franchise solution for a real estate team or company looking to become a full-service brokerage. I was thrilled to be chatting with Linda and Christine to get the inside scoop about Zinnia, real estate marketing, branding, growing your business and so much more!

Additional links:

Original Facebook Live broadcast
Learn more about Zinnia
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the pleasure of chatting with long-time #GetSocialSmart Academy member, Nora Lynch Smith all about real estate, her love of learning, her advice to newer agents, social media and more!

Nora is the Broker/Owner and CEO of Landmark Residential in the greater Boston area. She is also a podcaster, trainer, coach and consistently a top producing residential real estate agent!

I love Nora’s passion for embracing new platforms like TikTok and Instagram Reels, her commitment to excellence and her passion for education. I know you will love this conversation as much as I did!

Additional resources:

Connect with Nora on Instagram
Connect with Nora on LinkedIn
Connect with Nora on Facebook
Nora’s website
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Katie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors.

In this Flashback Friday episode, I am excited to revisit a talk with Katie about her journey in our Academy and how it’s helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned and so much more.

Podcast listeners – this interview was originally published on our YouTube channel (here) but the podcast includes some bonus content for you at the end – so make sure you listen all the way to the end!

Additional resources:

Connect with Katie Clancy on Instagram here and here
The Happiest Person in Real Estate Podcast
What's Good Cape Cod? YouTube Show
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the pleasure of interviewing #GetSocialSmart Academy member, Jim Chu for our monthly Academy Spotlight series!

Jim has been in real estate about six years, and is a real estate salesperson with Royal LePage Real Estate Services in Mississauga, Ontario - Canada. He’s also been a part of our Academy for almost a year and a half.

In our conversation we talked about his vast experience before real estate and how that has impacted his business. Jim also shared his journey with social media, what is working for him right now with video marketing, Instagram and so much more. We also talked about being consistent and how having a plan is key!

I know you will enjoy the interview! Check it out on our YouTube channel and on our podcast!

About Jim:

Jim had vast experience in many fields prior to entering the world of real estate.

He initially worked in the restaurant field including a golf country club, Greek/ Mediterranean restaurant, English pub, sports bar and a TexMex restaurant which later took him into wine sales - where he learned a lot about customer service and the need to hustle.

Jim’s career then took him into a production supervisor position in an instant printing company where he learned logistics, organization skills and scheduling. Skills that serve him well today. He also worked as a charter bus driver touring groups to Ottawa, Montreal, Quebec City, New York City, Washington D.C., Chicago, Boston and many other cities. He still holds a Class B driver's license and with this opportunity, he credits a great deal of responsibility and interpersonal interaction.

Jim is an avid photographer which he has done both as a hobby and professionally. He still enjoys photography and these days, video work on his listings.

Growing up in Toronto, Jim studied mechanical and architectural drafting at Central Technical School.

The vast background that Jim possesses would amalgamate into a “well rounded” career in real estate where his drafting, photography, mechanical and architectural experience; combined with customer service, organization and sales would all be put to great use!

Jim has owned a vast collection of real estate from houses, condos and lofts through various parts of the city of Toronto and Mississauga where he worked along with a custom home builder to build a 3200 sq ft. modern home with an extensive landscape plan that he had a huge part in creating. He resides there today with his wife, in the Lakeview community. His knowledge also helps his clients when considering a new build experience.

Additional links:

Jim’s website
Jim on LinkedIn
Jim on Facebook
Jim on Instagram
Jim on YouTube
Jim’s Blooper Reel
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

It’s Flashback Friday! Today we’re revisiting one of my favorite interviews with my dear friend and long-time Realtor, Stephanie Lanier.

I had the pleasure of speaking with Stephanie about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son.

Stephanie is a true inspiration and in this podcast, she shares her experience as a special needs mom and how her and her husband Andrew built their real estate business around the idea of family first. From Sunday night weekly dinners to building a team early-on to support their goals - it’s all about family!

As Stephanie says, “It’s messy and hard but you can do both with a team.”

Stephanie talks about how she balances work and family and how it’s less about hustle culture and more about designing the life you love and wrapping your goals in grace. Grace for team members when they are going through something challenging, grace for clients and grace for each other.

Stephanie is also so incredibly smart and creative when it comes to marketing and providing true value to her clients and her referral partners. I loved hearing her talk about her passion project, The Inspiration Lab, and how she is impacting her fellow colleagues.

Also, make sure you listen to the end to hear how she has developed unique guides that have helped her clients in so many ways. This one idea is something I think so many Realtors could implement in their local markets.

Thank you Stephanie for being on our show!

About Stephanie:

Many words describe Stephanie Lanier: wife, mom, REALTOR®, entrepreneur, blogger, special needs advocate. Yet being a “wholehearted tribe builder” is the thread connecting all of the experiences and creations in her life.

Stephanie’s life-changing moments have fueled a search for connection, purpose, and spaces for vulnerability. In 2012, she co-founded the Wilmington-based Lanier Property Group alongside her husband, Andrew. In 2020, Lanier Property Group merged with Intracoastal Realty.

In 2015, Stephanie created The Inspiration Lab, which offers an authentic place for women to learn and be inspired by one another, by helping women foster meaningful connections through events, online workshops, and original workbooks.

Additional links:

Connect with Stephanie on Instagram
Lanier Property Group
The Inspiration Lab
Stephanie’s Guides: Hurricane Guide | Waterfront Property Guide
Check out lots more interviews on the podcast here
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I had the pleasure of interviewing long-time #GetSocialSmart Academy member and 20-year real estate veteran Lisa Escue! Lisa and her husband just left a major franchise and branched out on their own. We had a great conversation about their business and evolution, what it’s like to re-brand, how they have built their business in the Dallas/Fort Worth area, what’s working with their marketing and so much more!

Lisa is a seasoned real estate professional with over 20 years of experience. She has invested in multiple real estate designations to better serve her clients. Over the course of her career, she has been recognized for sales production and has received numerous awards. She is naturally curious and values listening and learning to ensure she provides the best buying or selling strategy for her clients.

She likes to think she has a “get-er-done” attitude when it comes to her clients, she can anticipate their needs and is proactive in finding solutions before any issues arise. One of her clients noted, “Lisa works tirelessly on behalf of her clients and makes what can be an overwhelming process simple and manageable from start to finish. I found Lisa to be extremely knowledgeable of the market, resourceful, reasonable in her approach, and incredibly hard working.” She loves what she does. She believes she is living out her purpose and passion, and she loves the opportunity she gets every day to lift others up.

As a native of Kentucky, she’s a huge Wildcats fan and a trained Stephen's Ministry leader. Together with her husband and teammate, Mark, she serves the Trophy Club, Roanoke, Grapevine, Keller, Southlake, and the DFW and Alliance Corridors’ markets.

Links:

https://www.escuerealestate.com/
Are you subscribed to our YouTube channel yet?
Check out our #GetSocialSmart Academy Spotlight series on YouTube
Check out lots more interviews on the podcast here
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Can you believe that the end of 2021 is around the corner? This year has flown by. In this episode I thought I’d share some reflections personally and professionally and some things on the horizon for 2022. I can’t wait for you to listen!

This year in 2021 we celebrated our 9-year business anniversary and our 20-year wedding anniversary! We are so grateful for our business (we are having our best year ever and we are so grateful for our clients and our team!)

We are incredibly grateful for our health, our faith, our two amazing boys who are growing like weeds and the opportunities to travel again.

Going into 2022, we have some exciting things lined up especially for content. Sometimes we find our content tends to get a bit buried - so you may see less from us here on the podcast - BUT we are really focused more on quality versus quantity with our content. We want to give each podcast and piece of content truly get the attention and breathing room it deserves. We are on the lookout for people doing great things!

Also for 2022 - I would love to get my hubby and partner in business Paul on this podcast - would you like to see him on the show?? I would love to know!

If you have enjoyed my podcast this past year - we would love it if you'd share it with a friend! Your shares make a huge difference - we so appreciate it!

What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me!

Links:

What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me at katie@katielance.com.
Listen to our backstory in episode 1 and episode 2 of the podcast
Are you subscribed to our YouTube channel yet?
Check out our #GetSocialSmart Academy Spotlight series on YouTube
Check out lots more interviews on the podcast here
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I am excited to share with you an interview I did recently with a long-time member of our

GetSocialSmart Academy and real estate broker - Eileen Lacerte. In this interview

Eileen shares her tips and advice for how she leverages video and email marketing to

stay top of mind for her clients and people who may be buying or selling luxury

properties in Hawaii.

Eileen has learned the fine art of providing truly helpful information to her clients in such

a non salesy way that she is truly known practically everywhere she goes. Eileen also

shares how the Academy has impacted her bottom line including how one seven

second video ended up helping her close a $15M dollar real estate deal! I know you will

enjoy the interview as much as I did. Thank you Eileen!

About Eileen:

Eileen Lacerte got started in real estate 41 years ago. Eileen's father was in the military,

so her family moved frequently when she was young. Eileen learned a lot from watching

her father fix up old homes. "Every time we moved, he bought a fixer-upper and spent

the next couple years fixing it, and sold it when we left," she says. "Then we moved on

to the next house. I think my interest in houses started there." In addition to her depth of

knowledge and experience, Eileen emphasizes the relationship aspect of her business.

Over her years in resort real estate, she has built strong connections with her clients,

and her dedication has earned her a place in the Hall of Fame for Hawaii's Top 100

Realtors®.

Additional links:

Eileen on Facebook
Eileen on Instagram
Eileen’s website
Eileen on YouTube
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Do you struggle with shiny object syndrome? You aren’t alone! In my latest interview with Realtor, coach and author of the new book “Agent Rise” - Neil Mathweg shares some of the biggest mistakes he sees agents making in their business, how to have the right mindset for success, proven lead generation ideas for 2022 and so much more.

I know you will enjoy this conversation as much as I did. Thank you Neil for being on the show!

About Neil:

Neil is constantly challenging the status quo & redefining what it means to be a REALTOR . He's known for building his large client base through wowing his clients instead of convincing them of how great he is. Beyond his role as a team leader, Neil is the founder of Agent Rise Coaching, host of the nationally ranked podcast Agent Rise, and author of the book Agent Rise.

Additional links:

Agent Rise Coaching
Agent Rise Podcast
Agent Rise Book
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Agent Rise: Real Estate Agent’s Guide To Building A Career You Love

In the past few years we have interviewed some really fantastic people here on the podcast and what I have found is that there are a few things that really help to make a great podcast guest!

Don’t have any distractions - turn off your notifications
It’s ok to stumble over your words
Be prepared
It’s ok to laugh!
Answer the questions
Listen to 1-2 previous episodes
Care about your audio
Don’t oversell yourself

Do you have a podcast? I would love to hear from you - message me over on Instagram!

Additional links:

Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Organized, intentional and systematic. That are the three words that come to mind when I think about one of our long-time #GetSocialSmart Academy members and Realtor, Betti Russo.

I had the pleasure of chatting with Betti recently on a Facebook Live. She offered to come on our show to share behind the scenes how she maps out her weekly videos, how she systematically distributes her content and the big impact it’s made on her business.

I can’t wait for you to take a listen!

Please note, at the end, we chat about our 3-Day Bootcamp which at the time of this podcast, the Bootcamp has already taken place. But, the good news is that if you are part of our Academy family, you can watch the full Bootcamp on-demand. Here is the link for more info: https://katielance.com/academy

Additional Links:

Original Facebook Live broadcast
Connect with Betti on Instagram
The Know Like Trust Podcast
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Fresh out of high school, Franke Joehl jumped into real estate and in the last 7 years - he has catapulted his career and is now the director of Operations for EXIT Realty Alabama and Mississippi as well as an amazing national speaker, coach, podcaster and more. Franke is also a long-time #GetSocialSmart Academy member and dear friend and I am thrilled to be able to highlight him in our Academy Spotlight Series!

In this podcast, we delve into some of the social media marketing strategies that are most effective now, common marketing mistakes seen as a real estate agent, some of Franke’s best Canva tips and how to be fearlessly authentic on camera and on social media.

I loved our conversation and know you will too!

About Franke:

Franke Joehl started in the real estate industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion of teaching, coaching and developing agents and brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a leadership role with a regional sub franchisor, Franke has been on multiple sides of the real estate transaction and uses this knowledge learned to teach and train agents and brokers to success using social media.

Franke is a national speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things social media, marketing, and branding while still being their fearlessly authentic self.

Additional links:

Connect with Franke on Instagram and Facebook
Podcast: Celebrating 9 years in business!
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you thought about what it takes to be a great leader? In today’s podcast, I have the pleasure of interviewing the CEO of RE/MAX Holdings and the author of the new book, “Start with a WIN!” - Adam Contos.

We had a great conversation about how to avoid overwhelm, combat stress, goal-setting for 2022 and how to step into leadership at home or in business.

I loved chatting with Adam and I know you will enjoy this fantastic conversation!

About Adam:

Adam Contos, CEO of RE/MAX Holdings, Inc, provides strategic direction on major corporate initiatives for two innovative, action-oriented franchise brands – RE/MAX and Motto Mortgage. RE/MAX, a global force of 140,000+ agents in over 110 countries, and Motto, the first of its kind franchise mortgage brokerage model - one of the fastest growing franchise brands in any industry, both thrive as thoroughly modern operations. Their cultures reflect the traits of their CEO, who embodies these three roles:

Lifelong learner – Contos, who holds an MBA, is driven to grow as a person and professional every single day.
Generous sharer – Offering daily insights through his “Start With a Win” podcast, live speeches, video addresses and social media content.
Action taker – Contos is the sort of leader who actually does what he encourages others to do. Whether it’s showing up at the gym or using video to build community.
Affecting positive change throughout the real estate and mortgage brokerage industries, Contos is a maverick among global corporate leaders. A believer that people mirror the behavior of their leader, Contos doesn’t just talk the talk—he leads by example. Contos’ self-discipline and work ethic stems from his background as a former Sergeant in the U.S. Marine Corps and SWAT commander.

Additional links:

Start with a WIN!
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

When we opened our doors in 2012, I had no idea what to expect. We have evolved and grown so much over the years and in this episode I’m sharing some reflections, lessons learned and some really great tangible tips on what is working now for us in business.

We’ve been celebrating our business anniversary the whole month of October and earlier this month I hosted a Facebook Live with two of my dear friends, Katie Clancy and Sue “Pinky” Benson. These ladies are so incredible and also shared some really great tips for business.

So grab your favorite beverage, a pen and paper and dig into this special podcast full of tons of great insights and takeaways!

Lessons learned:

Done is better than perfect!
You can’t be all things to all people
Start where you are
There is power in showing up and being your authentic self
It’s all about tiny actions over the course of time
Keep it simple
Repurposing content is key
Consistency is the name of the game

Additional links:

Watch the Facebook Live (replay) version of this interview
Connect with Katie Clancy on Instagram
Connect with Sue “Pinky” Benson on Instagram
Join us for our 3-Day #GetSocialSmart Bootcamp November 1-3
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

There is perhaps nothing more empowering than homeownership. In today’s podcast, I have the pleasure of speaking with Roy Machado, Founder of All City Homes, about his passion for promoting home ownership and empowering people in his community.

At All City Homes they saw that there was a small number of black or brown real estate agents in many companies and asked themselves, “where is the space for black and brown?” They wanted to create that space.

Their mission is to promote a workforce development program for black and brown agents and focus on how they can increase black and brown homeownership.

I absolutely loved this conversation with Roy and know you will too!

About Roy:

Roy Machado is the Founder and Owner of All City Homes, a boutique real estate brokerage with a mission of empowering people through home ownership.

Last year in 2021, Roy and All City, helped 207 families selling over $84M in real estate volume throughout northern California. While some may define success through accolades, sales volume, and commissions, Roy is concerned about delivering an exceptional home buying and selling experience.

Improving the relationship between the realtor and the community they serve through social responsibility is the heart of Roy's success.

Roy’s experience as a community advocate has transcended over to his passion, serving as a realtor through a social justice lens creating generation wealth and legacy for everyone.

Additional links:

All City Homes
Roy on Instagram
All City Homes on Instagram
Podcast: The Color of Law
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

How can you be seen everywhere? In this #GetSocialSmart Academy Spotlight Interview, Tom Pietsch and Susan Hall share some of their best tips for being seen and building a thriving real estate business.

Tom and Susan have been a part of our Academy family for quite some time now and also attended our high-level Mastermind a few years back.

They are doing some incredible work with video and social media marketing and I’m honored to have them on the podcast to share their tips and insights. Thank you, Tom and Susan!

About Tom:

Tom Pietsch is the co-Managing Partner of Tom & Cindy and Associates at Long & Foster. Their team is a long-time powerhouse located in Alexandria, Virginia. They consistently sell 250-300 homes each year!

After graduating from Virginia Tech, Tom worked as a ski instructor, then on Capitol Hill, and then in the airline industry.

Tom concentrates on the marketing and lead generation side of the business. He sees his job as "making the phone ring" and his goal is for new clients to say "we see you everywhere".

Tom is currently designing a new flagship office for the team and adding some new agents to grow a new generation of Tom & Cindy teammates.

When he isn't working Tom is either swimming, checking out new restaurants, playing his guitar, watching Ted Lasso on Netflix or planning some fun international travel.

About Susan:

Susan Hall is Tom and Cindy’s Marketing Director. Originally from the Mt Vernon area of Alexandria. Susan is a graduate of the University of Virginia and has been with their team over 15 years. She and Tom & Cindy constantly research, test and tweak new methods and platforms that help their sellers achieve consistently superior results.

Susan's a fanatic for detail and is the team's voice on social media and directs their extensive video projects. In her free time, she is an avid runner, a Peloton queen, loves a fast-paced mystery book, and travelling to the clear waters of the Caribbean.

Additional links:

Connect with Tom and Cindy (and Susan too!) on their website
Tom and Cindy on Instagram
Tom and Cindy’s YouTube Channel
Video Examples 1 | 2 | 3
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

At the end of our lives, no one will wish that we “spent more time at the office.” Quality of life and leading a family first business is what it is all about!

I had the pleasure of speaking with dear friend and long-time Realtor, Stephanie Lanier, about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son.

Stephanie is a true inspiration and in this podcast, she shares her experience as a special needs mom and how her and her husband Andrew built their real estate business around the idea of family first. From Sunday night weekly dinners to building a team early-on to support their goals - it’s all about family!

As Stephanie says, “It’s messy and hard but you can do both with a team.”

Stephanie talks about how she balances work and family and how it’s less about hustle culture and more about designing the life you love and wrapping your goals in grace. Grace for team members when they are going through something challenging, grace for clients and grace for each other.

Stephanie is also so incredibly smart and creative when it comes to marketing and providing true value to her clients and her referral partners. I loved hearing her talk about her passion project, The Inspiration Lab, and how she is impacting her fellow colleagues.

Also, make sure you listen to the end to hear how she has developed unique guides that have helped her clients in so many ways. This one idea is something I think so many Realtors could implement in their local markets.

Thank you Stephanie for being on our show!

About Stephanie:

Many words describe Stephanie Lanier: wife, mom, REALTOR®, entrepreneur, blogger, special needs advocate. Yet being a “wholehearted tribe builder” is the thread connecting all of the experiences and creations in her life.

Stephanie’s life-changing moments have fueled a search for connection, purpose, and spaces for vulnerability. In 2012, she co-founded the Wilmington-based Lanier Property

Group alongside her husband, Andrew. In 2020, Lanier Property Group merged with Intracoastal Realty.

In 2015, Stephanie created The Inspiration Lab, which offers an authentic place for women to learn and be inspired by one another, by helping women foster meaningful connections through events, online workshops, and original workbooks.

Additional links:

Connect with Stephanie on Instagram
Lanier Property Group
The Inspiration Lab
Stephanie’s Guides: Hurricane Guide | Waterfront Property Guide
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this podcast, I share a few thoughts about how events have evolved, my thoughts around in-person and virtual events, what it was like to be back onstage, and some behind-the-scenes into how I prepare for a new keynote.

Helpful tips to prepare for a keynote:

Get to the venue early - do a sound and tech check. Get onstage. Walk the stage. Get to know your A/V team - they are your best friends. Ask ahead of time what the stage set-up will look like - where are the screens? What is the seating?
Go through your slides onstage - check your videos if you are playing videos.
Rehearse - physically practice, stand up, wear the shoes you will wear onstage.
I start creating a keynote by doing a brain dump first: my older content, stats, stories, examples, etc. What do you already have that you can repurpose?
Be cognizant of your time constraints with your presentation. Prepare to have to cut or add time. Be respectful and do not go over with your time!
What you wear onstage is important - can you move? Are you comfortable?
I don’t script my talks - prepared but not scripted. I do heavily prepare for my opening and closing. I rehearse those over and over!
Be prepared for anything! You never know what will happen!
I use slides - but less is more. I use PowerPoint - but I create all of my slides within Canva. Slides are essentially images - so they don’t look distorted on someone else’s computer. Your slides should be a prompt.

Additional thoughts:

As we move into this ‘post-pandemic’ era - I think it’s important personally to be prepared for events by understanding the protocols in place, be prepared with items such as masks, sanitizer, and your vaccination card. Also, be prepared ahead of time with your own personal boundaries. What are you comfortable with? Handshaking? Hugs? Selfies? How will you navigate that? I think it’s important to make those decisions ahead of time.

What events are you going to? If you are looking for a speaker - I would love to be considered!

Additional links:

My view from the stage at Side - check this out!
Looking for a speaker? Click here for more info and reach out to paul@katielance.com to check my availability, topics and fees.
Here is a link to the Speaker App I use
Video: Canva Basics
How to be a better storyteller (interview with Mike Ganino)
How to improve your virtual presentations
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this podcast, I share a few insights on what it takes to improve your graphics on Instagram. If we are not yet connected on Instagram - please give me a follow and message me to let me know you listened to the podcast!

Lessons Learned:

Look at your life as content
When possible, highlight others in your content
What is funny or relevant? This is more likely to be liked and shared!
Can you share educational and/or instructional content? This is more likely to be saved!
Edutainment is on the rise - can you be creative with Reels and be of value? (YES!)
The IG “aesthetic” is important (but not AS important)
When in doubt - less is more!
Not everything has to go on your graphics - this is what your captions are for
Look at the data - review your IG insights to see what content performed well in the past. Rinse and repeat!

Additional links:

Podcast: Recap from My Call with Instagram
Canva
Videoshop
Wordswag
Video: Canva Basics for Real Estate Pros
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you doing what brings you joy? In this podcast episode, I had the pleasure of speaking with long-time #GetSocialSmart Academy member, Alana Corso. Alana is a Realtor in my local San Francisco Bay area and in this interview we talk about how she got into real estate from financial services, motherhood, marketing, life hacks and more!

Alana is doing an amazing job with video marketing and Instagram! If you are a real estate professional interested in using social media to grow your business, you’ll love this conversation.

About Alana:

Alana Corso was the Managing Broker and Co-Founding Partner at Dwell Realtors which is now partnered with Sereno. She is now the Vice President of Experience for the San Carlos & Burlingame Sereno offices.

Raised by a residential architect/contractor, Alana has been surrounded with the real estate process from childhood. With a background working on one of the largest wealth management teams in the United States, Alana has a sophisticated understanding of the markets, numerous financing options and supporting a home purchase - which is often one of her client’s biggest investments.

Alana has also been recognized as a top 1% agent for San Mateo County and the State of California based upon sales volume from RealTrends. Alana has also been a member of our #GetSocialSmart Academy for about 4 1⁄2 years and it’s been awesome to see her business grow over the years!

Additional links:

AlanaCorso.com
Connect with Alana on Instagram
Alana’s YouTube channel
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Is it possible to achieve balance between work and family? Where does health and wellness come into play? Can you be the hero for your clients and your family at the same time? In our recent podcast, I had a great conversation with my dear friend and incredibly awesome Realtor, Nicole Nicolay.

I’ve known Nicole for years and first met Nicole on social media and then on the speaker circuit when we both spoke at many events for Inman, NAR and others. Since then she has joined ‘the family business’ (real estate) and in our interview, she shares candidly her thoughts around the ‘ebb and flow’ of her life, how she thrives in flexibility, how she prioritizes being a triathlete and why health is so important to her, how she communicates with her family and clients and more.

I have also long-admired Nicole for the incredible marketer that she is. We chatted about how marketing has changed and what marketing is working for her right now. If you aren’t following her or checking out her awesome videos - you are missing out!

I know you will love this interview! Thank you Nicole!

About Nicole:

Nicole Nicolay is a full-time REALTOR® passionate about helping her clients love where they live, even more.

Growing up in the business, Nicole found her calling in real estate marketing. She traveled for nearly a decade training and speaking to over 200,000 agents nationwide. She created and delivered educational programs for nearly every major real estate brand, as well as for the National Association of REALTORS®. After both of her companies were acquired in 2013, Nicole joined the family business as a local REALTOR®.

Nicole has been recognized as "Rookie of the Year" and "Grand Master" by the BayEast Association of Realtors for outstanding achievement in sales and service to her clients. She co-founded the popular movement "Love Livermore" in order to facilitate a greater sense of community both online and offline. She has also been named one of the 100 Most Influential People in Real Estate.

Additional links:

Love Livermore
Connect with Nicole on Instagram
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I think it’s safe to say that most parents and guardians I know feel a mixed bag of emotions when it comes to their kids being back in the classroom. Our two boys were home 17 months from the beginning of the pandemic to now. 17 months!

They spent their entire school year last year in remote learning.

As school approached - my husband and I had some mixed feelings - excitement, elation, nervousness and more. In this podcast, I share some of my unfiltered thoughts and would love your thoughts too.

I know we are not out of the woods and I am so grateful that our school district has so many important safety precautions in place including masking, social distancing, new ventilation systems and so much more.

Seeing all the teachers applauded that first day back brings tears to my eyes. I am so grateful for all the great teachers.

I am grateful that our kids are off Zoom and at least for now can be safely back in school with their friends. I’m grateful for our teachers recognizing that most kids have not been in a physical classroom in sometime. I’m grateful for them focusing not just on grades but on the social and relational part of school and interacting that feels a bit new and foreign now even to adults.

I am grateful! How are you feeling about all of this? I would love to hear from you - send me a message or tag me in a post over on IG @katielance.

Additional links:

LA Times: Back-to-school 2021 marks the third academic year the education of California’s 6 million children has been affected by the COVID-19 pandemic
Podcast: Thoughts on ‘Getting Back to Normal’
Podcast: Parenting During a Pandemic (an Update)
Life 360 app
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

When it comes to video marketing - Raj Qsar is the king! I had the pleasure of interviewing Raj for our podcast and I loved hearing his story of how he got into real estate. The light bulb moment is really incredible (and funny too!) Raj started in real estate really at the beginning of social media in about 2006 and it’s been incredible to see how he and now his brokerage leverages the power of video marketing and social media.

We had a great conversation about what is working now for him and how social media and video has made him and his agents stand out heads and tails against the competition. We chat about Facebook and what the early days were like compared to now with Tik Tok and Instagram Reels. So much has changed but so much has stayed the same. Showing up, doing good work, being authentic and having a plan are still the name of the game!

About Raj:

Raj is the Principal/Owner of Boutique Real Estate Group in Orange County, CA. He is also a dear friend and sought-after national speaker.

From Raj’s LinkedIn profile, “Our story goes a little something like this. Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent and the home buying & selling process.”

Additional links:

The Boutique Real Estate Group
Connect with Raj on Instagram
Check out lots more interviews on the podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Branding is so much more than your logo or the colors on your sign - it’s what you sound like and stand for - and more importantly, how you make people feel! I had the pleasure of interviewing long-time Academy member, Leslie MacRossie, about her business, how she got into real estate and how she uses social media to grow her business.

I love that she believes in not being all things to all people. Her focus with social media is on Facebook and Instagram and in this interview - she shares what she is doing to build the know, like and trust factor. All of her business comes from referrals and word of mouth! She also shares how she has stepped outside of her comfort zone with creating Reels and how the Academy has helped her bottom line!

About Leslie:

Leslie is the Broker/owner of Lark Realty Group in the Denver, Colorado area. She is also a dear friend, long-time Academy member and one of our Mastermind attendees.

When I went to Leslie’s LinkedIn - I love what she said about her philosophy - she says:

“My philosophy is simple: My clients come first. I pledge to be in constant communication with my clients, keeping them fully informed throughout the entire buying or selling process. I don’t measure success through achievements or awards, but through the satisfaction of my clients. I strive to achieve a FIVE STAR client experience with every transaction.”
Additional links:

Connect with Leslie on Facebook, Instagram and LinkedIn
GetSocialSmart Book
Watch this interview on YouTube
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

#GetSocialSmart: How to Hone Your Social Media Strategy

Have you ever thought about making your content more accessible but weren’t sure where to start? In this podcast, I had a great conversation with writer, editor and podcaster Shelly Brisbin. She shared some helpful tips for how to think about your content on your website and social media to make it accessible to all!

I love how at the end of our conversation Shelly says, “Keep in mind - our disabilities don’t define us. Don’t make assumptions about people with disabilities.”

I couldn’t agree more. I am focused on making our content more inclusive and accessible to all - if you are committed to that too I know you will enjoy this podcast. Please make sure to check out Shelly’s book and podcast too (links below!)

About Shelly:

Shelly Brisbin is a writer, editor and podcaster. She recently published the eighth edition of her book, iOS Access for All: Your Comprehensive Guide to Accessibility for iPad, iPhone, and iPod Touch. By day, she is Web Editor and a producer for Texas Standard, a daily public radio news show. In 2019, Shelly produced the award-winning audio documentary, 36 Seconds that Changed Everything: How the iPhone Learned to Talk.

Additional links:

Connect with Shelly on Twitter
iOS Access for All
Shelly’s Podcast: Parallel
Podcast: Making Your Content and Your Website More Accessible
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode, I share notes from my conversations with a representative from Instagram - we chatted about new updates to Instagram, how to get more engagement, what works and what doesn’t and she busted a few Instagram myths!

I know you will enjoy this insider peek into what you should actually be doing on Instagram to grow your account.

Make sure you follow me on Instagram if we are not connected yet - I would love to connect!

Additional links:

Download our free Instaguide to Instagram for Real Estate Agents
Video: Time-Saving Instagram Tips for Real Estate Agents
Video: Instagram Video Ideas for Real Estate Agents
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

We had a great conversation on the podcast about working with your spouse, understanding the art of work and life balance and how to ‘stay in your lane.’

We also talked about how they use social media to grow their business. Nestor and Michelle have always stood out to me over the years because of their generosity of spirit and kind hearts. In this podcast they share how they too believe in the philosophy, “Done is better than perfect” and although sometimes we are afraid to put ourselves out there - the rewards outweigh the risks!

You can tell Nestor and Michelle like to have a lot of fun but they are consummate professionals too and believe wholeheartedly that agents need to treat this profession seriously and give it the respect it deserves. I couldn’t agree more!

About Nestor and Michelle:

NESTOR: Born and raised in Orange County, Nestor's passion for creating a strong community in Irvine is obvious. His contractual expertise allows him to prevent problems before they occur, creating a sense of ease among his clients. His positivity and ability to visualize success make him an excellent asset to the team he shares with Michelle in both work and life. Nestor's dedication to the people around him is apparent in everything he does, so making Orange County a great place comes naturally.

MICHELLE: Michelle grew up in Pasadena and is a happy Irvine transplant, where she shares Nestor's passion for creating great communities. In her more than 15 years of real estate experience in Orange County, Michelle has formed honest relationships with her clients, ensuring everyone has the facts needed to make the best decisions.One of her favorite things about living in Irvine is having access to the various trails and parks that the city has to offer. She works hard to bring her love of the area to other people looking for homes. Michelle and Nestor agree that real estate is about more than just buying and selling homes, it is about building community.

Additional links:

Connect with Nestor and Michelle on Instagram
Connect with Nestor and Michelle on their website
Connect with Nestor and Michelle on Facebook
Interview with Sue “Pinky” Benson
Check out more #GetSocialSmart Academy Spotlights on our podcast here!
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lessons learned:

Time blocking – daily/weekly/monthly. If it’s not on the calendar it will not happen!
Batch your content and schedule when you will batch and when you will do anything else like writing notes, editing etc.
When creating video or podcast content have a repeatable: beginning, middle, end
Have a routine for your IG stories and other short-form content.

Additional links:

Video: Time-Saving Social Media Tips for Real Estate Agents
Video: Social Media Advice for Real Estate Agents (2021 Edition)
Subscribe to our YouTube channel
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Social media is a marathon, not a sprint! No one knows this better than New Jersey real estate broker, Karen Bigos! Karen started on social media back in the day by organizing her high school reunion through a Facebook Group which led to one of her first million dollar deals, which she can attribute to her relationships through Facebook.

Since then, her following across her groups and platforms has grown to more than 18,000 followers and she can directly attribute more than $100M dollars in business from social media!

In this podcast, Karen shares so many incredible stories and truths about what it takes to be a successful and busy Realtor while also leveraging the power of social media. Karen has been a broker for more than 37 years and is now the co-founder of Towne Realty Group.

Karen will be the first to tell you - success does not happen overnight. It takes time, effort and organization! In this podcast Karen shares her tips and strategies for making the most out of social media, how social media has fortified her relationships and impacted her business, how she reaches people where they are (phone, text, social media) and more. We also chatted about how this past year or so it was not “business as usual” on social media and how she navigated those challenges.

What I took away from this interview was that Karen has a true sense of who she wants to work with and who she can best serve. Your vibe attracts your tribe! Karen believes in having meaningful connections - not just liking a bunch of things on Facebook but being intentional and connecting with people on and offline.

Karen’s advice for agent’s overwhelmed with social media? Ask yourself WHY are you doing what you are doing? What are you trying to accomplish? Also, remember you can’t be everywhere. Be a giver! Give and you will receive!

Additional links:

KarenBigos.com
365 Summit & New Providence NJ Facebook Page
365 Things To Do In Millburn & Short Hills, NJ Facebook Page
Towne Realty Group, Short Hills, NJ Facebook Page
Check out more great interviews on our podcast here!
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

It has now been nearly 8 years since she took the leap and in this podcast, she shares her journey, lessons learned and tips for new agents! We also had a great conversation around social media. Cindy joined our #GetSocialSmart Academy three years ago and it’s been awesome to see her business flourish with her videos and social media content. Just as she and I both say in this episode - “done is better than perfect!” Cindy is doing great things and I can’t wait for you to listen to the episode!

Cindy is a lifelong resident of Southern California and has lived in the San Gabriel Valley the entire time. Her and her husband Jack have been married for 29 years and they have two grown daughters, Brittany and Megan. Cindy had been flipping houses with her husband for 26 years, with an agent friend of theirs, when she finally decided to dive into Real Estate herself!

She has been licensed for over 7 years now and absolutely LOVES what she does. Helping people is her PASSION! Cindy’s PASSION of helping people goes way back and in particular to her previous occupation where she worked in the Medical Field alongside doctors in the ER, OR and various offices.

Cindy serves all of the San Gabriel Valley, Inland Empire and parts of North County San Diego as this area is her "second home" due to her husband's occupation of being a Racehorse Trainer.

Additional links:

Connect with Cindy on her website
Connect with Cindy on Instagram
Christine and Betti’s podcast, “The Know, Like, Trust Podcast”
Wordswag
Check out more #GetSocialSmart Academy Spotlights on our podcast here!
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Here is how we think about work/life balance, planning time for vacations and logistically how to unplug.

Lessons learned:

Plan vacations and important days off in advance – block them off first when you are doing your planning!
Have systems in place that work even when you aren’t. Systemize your business
Set boundaries – what will your vacation look like?
Give yourself time on the front end and the back end of your vacation. It’s like a runway!

Additional links:

Podcast: Put Yourself at the Top of Your To-Do List
Podcast: Quality of Life as an Entrepreneur
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I share some tips on captioning services, plugins, transcripts and much more. The good news is that there are a lot of great resources to make this happen quickly and easily.

Note, I am not an expert on this but if you are an expert or know one - please contact me! I’d love to bring an expert on the show to chat about this!

Additional links:

Plugin we use on our site
Rev.com (captioning and transcription tool)
How to create captions on your IG Stories
LinkedIn 101 for real estate
Additional links on this subject: https://www.ada.gov/ and https://www.google.com/accessibility/
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Jen has been a licensed Realtor since 1996 and joined RE/MAX in 2004. Over the past 25 years, she has helped over 600 families move in and out of the Plymouth, Massachusetts area. She has a passion for video and technology and loves discovering new ways to better serve her clients and be more efficient and innovative in her business. She lives in Plymouth with her beautiful daughters Kaitlin and Chloe and is a devoted band, softball, and comic-con mom. In her free time, she does her best to impersonate someone who knows how to golf.

Jen is such a delight and has so much great advice to share. I know you will enjoy this interview!

Lessons learned from Jen:

Getting organized and having a system is key.
The quality of leads you can receive through video content are so much better. There is so much more ‘weight’ to that kind of lead.
We are all on different chapters - don’t compare your journey to others. You are who you are. Don’t try to be someone else!
Batching content is huge as well as balancing your content.
Jen uses Google Sheets and Trello to stay organized.
Time-blocking is key! Jen blocks time each Wednesday to do research for her videos, recording, outlining or editing. Breaking the process into chunks is the way to make it manageable.
Be comfortable in your own skin!
Jen is grateful as a parent and self-employed. She didn’t miss anything and had time to help out.
Tenacity and patience are key for new agents! Get a coach and a mentor. Start creating video - start with FaceTime to get comfortable with it.
Wonder Woman is where it’s at!
Never forget - you write your own journey - you are on the right path!

Additional links:

Connect with Jen on her website
Connect with Jen on Instagram
Connect with Jen on Facebook
The “hamster video”
Subscribe to Jen’s YouTube channel here!
Check out more #GetSocialSmart Spotlight interviews on the podcast
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Sabrina has been a REALTOR® for over 14 years. Early in her career, Sabrina served as a mentor for new agents at one of the larger brokerages in Fresno, before opening Brown and Brown Real Estate. A brokerage that focuses on a culture of training, servant leadership, collaboration, and teamwork.

Her passion for the real estate industry shows through her service and advocacy. Sabrina serves as 2021 First Vice President of the Women’s Council of REALTORS® California, Member of Diversity, Equity and Inclusion task force for National Women’s Council, Member of the Finance & Budget Committee for National Women’s Council, Director at Madera Association of REALTORS®, Advisor for the Asian American Real Estate Association Central Valley and founding member of the Realtist of Fresno County.

Sabrina’s 2021 appointments include Strategic Planning and Finance at the California Association of REALTORS® and the Diversity Committee at the National Association of REALTORS®

Sabrina and I had a really open conversation about diversity and real estate and I absolutely love her thoughts around this subject. Sabrina is a passionate leader in the industry and it's baked into who she is and what her brokerage culture is all about.

I know you'll enjoy this podcast and would love to hear your feedback!

Additional links:

Contact Sabrina: (559) 270-6695 or Sabrina@brownrealtyteam.com
Connect with Sabrina on her website
Connect with Sabrina on Instagram
Connect with Sabrina on Facebook
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Take a listen and then I would absolutely love to hear from you. What are your thoughts about this? Does going back to normal give you anxiety? Or, are you ready to hop on a plane and take a bunch of selfies? LOL.

In all seriousness, I know we all have different schools of thought and I'm a big believer in having opinions but being respectful. After you listen, please reach out and let me know your thoughts! Thanks for tuning in!

Additional links:

Podcast: Parenting During a Pandemic (an Update)
Podcast: Ending the School Year During a Pandemic
Podcast: How We Are Getting Through This as a Family
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Nikki is a multi-lingual luxury global real estate advisor who is known for her expert command of the New York City real estate market and understanding its intricate intersection with the national and international real estate markets. Nikki is trusted and respected globally by clients and peers as an expert in data and financial analysis, negotiation,marketing and technology. Nikki is frequently quoted in media outlets such as the New York Times.

In this podcast, Nikki gives us a bird’s eye view into what being a broker in New York City is truly all about. We also had a great conversation about how Nikki uses social media effectively to grow her business. Nikki and I first met on social media about a decade ago and she is one to follow in the social media space!

We also had an important conversation around race, racism and inclusion. Nikki generously shared her viewpoint and personal experiences. I absolutely loved our conversation and think you will too!

Insights Nikki shares:

What NYC real estate is really like
How social media plays a role in the NYC real estate market
How important it is to talk about tough subjects like race, racism and inclusion when we talk about real estate
The advice Nikki would give to a new agent just getting into the NYC real estate market

Additional links:

Connect with Nikki on her website
Connect with Nikki on Instagram
Connect with Nikki on LinkedIn
Check out past episodes of The Katie Lance Podcast here
Podcast: The Color of Law interview
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Tasia is a TV Host and Video Producer with over a decade of broadcast and digital media experience. Whether online, on the radio, or on TV, Tasia has honed her skills both in front and behind the camera. She now runs her own video production company, Brio Media, and is the sole content creator and producer for her YouTube Channel.

This conversation (that we hosted over on Facebook Live) is packed full of tips and applicable takeaways that I know you will find so helpful. Big thanks to Tasia for her time and expertise!

In this interview Tasia shares:

What real estate agents need to know first if they want to generate leads from YouTube.
What is the best type of video content for YouTube for real estate agents to generate leads.
Key metrics to know if what you are doing is working.
How often real estate agents should upload videos.
Favorite apps/tools to grow your YouTube channel.
So much more!

Additional links:

Tasia’s YouTube Channel
Tasia’s Digital Toolkit
Original Facebook Live Interview with Tasia
Video Ideas for Realtors (for Facebook and YouTube)
Download our free YouTube Basics for Real Estate Pros Workbook
Google Trends
Subscribe to our YouTube channel here
Check out past episodes of The Katie Lance podcast here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lessons learned:

Social media is rented ground - as much as I love it - you must create content you own no matter what!
It’s ok to have an opinion and post things that may be “controversial” - you may not be everyone’s “cup of tea” - and that is ok! The world would be a boring place if we were all the same!
Don’t download third-party apps to help follow or unfollow people on Instagram
Don’t act like a bot - don’t like and engage so much that IG may think you are trying to “hack” the platform!

Additional links:

Social media is rented ground
Instagram 101 for Real Estate Agents
Instagram for Real Estate Agents (2021 Edition)
Free Download: Instaguide to Instagram for Real Estate
Later.com
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lessons learned and tips:

Make the best first impression with your Instagram account and bio
Engage with others on a daily, weekly and monthly basis to increase your following and build your brand
Create and post content that people want to like, comment, share and save
Extend the life of every post by repurposing and re-sharing your content – work smarter not harder!
Keep people curious with your content to spark interest and generate more views
Choose the right hashtags to maximize your reach and expand your sphere on Instagram
Evaluate what has worked in the past (and what has not)

Additional links:

Looking for content ideas? Download our free content grid here and our new Instaguide to Instagram for Real Estate here
Check out our Instagram Masterclass on-demand too!
Hashtagify.me
Repost app
Wordswag
Instagram 101 for Real Estate Agents
Instagram for Real Estate Agents (2021 Edition)
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Robyn has been in real estate since 1988 and with RE/MAX since 1995. She has listed, sold, managed over 35+ agents, was the corporate trainer for a large multi-office RE/MAX, ran a successful team for 5 years, and has been a national speaker for Tom Ferry.

She has been on the Board of Directors at her local association and she is currently on the Virginia Association of Realtors Board of Directors. Robyn is constantly learning/growing. Last year, even with breaking her back with two surgeries, COVID and her mother dying, she sold 25 homes on her own, which she did 23 in 2019.

Robyn is an inspiration and I know you will get a lot out of this interview!

Lessons learned from Robyn:

You don’t have to “be everywhere” – pick one or two places on social media and spend time there
There is value in connecting with other real estate agents too on social media!
Manage your time otherwise social media can be a big time suck
Real estate is constantly changing and evolving – have a mentor to help guide the way!
Getting on camera and connecting with your audience is key. Be prepared not scripted
Obstacles come up all the time – if you are struggling or have had a tough year – give back to your community and others
Lead the way in everything you do – ethics are so critical to everything you do in real estate!

Additional links:

Learn more about the #GetSocialSmart Academy
Visit Robyn’s website
Connect with Robyn on Instagram
Connect with Robyn on Facebook
Watch the video of this interview on YouTube
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Julie Ziemelis is the founder of Ziemelis Communications and Founder of 365Hawaii on YouTube. She has been vlogging for almost three years and creating weekly Hawaii lifestyle, real estate and moving videos for a year.

She and her husband now have over 4000 subscribers, over 10,000 views on many of their videos and have parlayed the video success into a real estate referral business garnering five closings a month.

Julie is also an author of three Hawaii based moving/real estate/lifestyle books, two private Facebook groups with over 1.5k members each, and a popular lifestyle blog “365 Things to Do in Kona” with over 25,000 fans.

Lessons and takeaways from Julie:

Tell the story of your city or the area you live in. Be the expert!
Play to the masses of NONE for a while - if you build it they will come.
Someone should be the resource about your local area and lifestyle - why not you?! You are the expert.
You have to believe and you have to put in the work.
Lifestyle blogging and videos are key - people don’t always want to hear about a house, they want to hear about the town they live in or the town they want to live in.
When people want to learn something they will binge watch it and they are better leads because they are more self-educated about the area.
Cast a wide net with your content - post your content to YouTube, Facebook, your blog, write an ebook!
Own your content. Become “the guy or gal” that shows up when people are
Googling your town.

Additional resources:

Connect with Julie on YouTube
Connect with Julie on her website
Connect with Julie on Facebook
Connect with Julie on her second YouTube channel
Check out our podcast archives here with other awesome interviews!
Watch the original Facebook Live broadcast with Julie here
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Mike Ganino is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He’s been named a Top 10 Public Speaking Coach by Yahoo Finance, and California’s Best Speaking and Communication Coach by Corporate Vision Magazine.

Mike is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. He’s a trained actor and coach from the World Famous Second City, Improv Olympics, and Upright Citizen’s Brigade.

In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike’s worked with organizations like Disney, American Century Investments, American Marketing Association, and UCLA.

Lessons learned from Mike:

If we are going to get ourselves out of our situation or into a new place it’s going to be words we say and the presence we have and that’s what I do now!
We are all public speaking all the time. Social media is speaking. Sharing our ideas, stories and our presence. All of these are opportunities to think about public speaking.
What people really want is you - your take on things, your opinion on things.
You may forget the facts and figures from what you are supposed to say but you’ll never forget your stories or how you feel.
Context is key.
Good stories are hard to define but we know when we’ve heard it.
Connect it to your through line - if a story isn’t working you have to think if it’s connected to who you are. If I didn’t hear your voice but I heard your words - would I know that is YOUR message?
The other key to great storytelling is revealing something about yourself.
You don’t have to hide who you are.
There are people out there who need to hear what you say and who will love you more for it!

Additional resources:

Connect with Mike on Instagram
Free Download from Mike: The Story Craft Guide
Mike’s Podcast: The Mike Drop Moment
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Anne Jones is the Owner/Designated broker at Windermere Abode, which she and Dave opened in 2017. She has been licensed as a Realtor since 2008 and sold many homes in the greater Tacoma area during that time. Opening Windermere Abode has allowed Anne to focus on the aspects of real estate she is most passionate about; providing best-in-class marketing at all price points, giving back to the communities they serve, and creating a welcoming space where brokers and clients feel comfortable being their authentic selves.

As a former educator and high school principal, Dave takes a service-minded and socially responsible approach to running and operating Windermere Abode with his wife, Anne Jones. Dave and Anne were recently named 2020 Inman News Person of the Year for their role in not only operating Windermere Abode during a pandemic, but also taking a lead on social justice both in the community and in real estate circles. A trailblazer, Dave is the first black owner in Windermere Real Estate’s history. He is also a filmmaker, podcaster, community mentor, hip hop scene junkie, loves all things tech, and a lifelong basketball junkie. He takes pride in bringing a new energy and approach to ownership in the real estate space.

Lessons learned from Anne and Dave:

Reducing the barriers to implementation for our agents is key.
Exposure to black and brown faces - the more Dave shows up, the more “normal” it is.
Goal is to shine the light on their agents. “What else can we do to provide value for our folks?”
230K was the medium home price when they opened their doors - all of their agents still do first in class listing videos, professional photos, best in class marketing - regardless of price point.
“Our Realtors can show up exactly how they are - when they are at the farmer’s market, or taking their kids to school - they are Realtors. We want to embrace them exactly as they are.”
Finding your voice is a process.
If we don’t acknowledge that separating business and personal is rooted in white supremacy. We don’t talk about those things because it makes us uncomfortable. There is zero excuse to not be listening to black men and women - there are lots of opportunities.
You see what you most interact with - you have to be proactive.
Humanity over politics.
Listen - ask and listen.
Every day is a new day.
Invest in things that are uncomfortable.
Fail forward.
Start where you are at.
Be where your feet are.
Pick one thing and do that!

Additional resources:

Check out the insideAbode podcast here
Anne on Instagram
Windermere Abode on Instagram
Dave on Instagram
Windermere Abode on YouTube
Podcast: The Personal is Political | Resiliency, Activism, Innovative Marketing, Parenting and More! | Interview with Team Diva Real Estate
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lessons learned:

Mindset is everything
Be prepared - both mentally and also with your content
Make your content interesting and interactive
Begin with the end in mind
Less is more!

Additional resources:

Podcast: Tips and Tools for Working Virtually
Podcast: How to Rock Your Virtual Open House
Microphone
Clip-on ring light
Diva ring light
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Rode SmartLav+ Omnidirectional Lavalier Microphone for iPhone and Smartphones, Black

Sue “Pinky” Benson is a Realtor with RE/MAX with more than a decade of experience in the real estate industry. Working side by side with her husband Josh in Naples, Florida, she has maximized video and social media to grow her business tremendously. In the last five years Sue has doubled her business year over year because of the power of video and social media.

Lessons learned:

Use social media and video to grow awareness – use what is free and in front of you. Facebook Live is a great tool that doesn’t require editing!
Video is what is expected of you as an agent. You have to get over your hesitations and just do it. People are going to judge you regardless, so don’t let that hold you back.
Instagram is also a great tool for building your brand – utilize stories, the feed and reels! Original content is key. Put your face in your stories and frame them with a beginning, middle and end.

Additional resources:

Connect with Pinky on Instagram and at her website.
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

The Divas (aka Chavi and Kim) are founders and leaders of the very successful real estate team, Team Diva Real Estate, in Seattle, WA.

Years ago the Divas wanted to create a real estate movement that better reflected their community. It was extremely important to the Divas that a black person can go into real estate and become a top producer. Or, a young person with a creative background can have a healthy career. Over the years the Divas have taken this vision and have grown a top producing team at Coldwell Banker.

They have been recognized by Inman News twice for their Innovation practices. In addition to these awards, the Divas have stayed rooted in the activism of their community. In 2012 they helped to lead the effort to pass marriage equality.

For years they brought attention to the growing homeless issues (specifically LGBTQ youth) in Seattle. They also went against their own association to advocate for more funding for education. Over the last few years, the Divas have focused on fundraising, organizing, and leading voter mobilization efforts to support disenfranchised voters in our country. Black Lives Matters every day. Team Diva recognizes that the real estate industry practices have resulted in the displacement of the Black community in Seattle through gentrification and that we conduct business on land that was stolen from the Duwamish (doo-WAH-mish) people.

In this episode the Divas and I chat about real estate, activism, politics, LGBTQ, inclusion, raising a middle schooler during a pandemic...and so much more!

Big thanks to Chavi and Kim for this candid conversation!

Additional resources:

Connect with the Divas on Instagram
Chavi on Instagram
Kim on Instagram
Team Diva Website
White Fragility
How to Talk About Race
How to Be an Anti-Racist
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

How To Be an Antiracist

White Fragility: Why It's So Hard for White People to Talk About Racism

Bill Risser is the General Manager - USA for RateMyAgent. He joined the Australia based company in September 2020. Previously, Bill spent 20 years with Fidelity National Financial. After ten years as a Branch Manager in the Phoenix area, Bill helped create the V.P. Digital Strategy's role, helping real estate agents, lenders, and other real estate professionals navigate the ever-changing world of digital engagement/technology.

Bill also produces and hosts The Real Estate Sessions podcast. The show is in year six with over 270 interviews, featuring local and national industry leaders. The podcast was awarded the 2019 Inman Innovator Award for podcasting.

One of the reasons for me interviewing Bill is that his podcast has inspired me for years. It has kept me company on many long flights over the years and he continues to inspire me with his consistency and quality of interviews and guests.

In this episode, Bill and I chat about the power of podcasting and Bill shares tips for getting started with a podcast, lessons learned, best practices, favorite equipment and so much more. If you have a podcast or have ever thought about starting a podcast - take a listen to this episode!

Additional resources:

RateMyAgent.com
TheRealEstateSessions.com
Bill on Facebook
Bill on Twitter
Bill on Instagram
Video: My 33 Year Love Affair with Barbra Streisand
Podcast: Interview with Kristi Kennelly
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s podcast I’m joined by my dear friend, Kristi Kennelly, who shares invaluable tips for getting more comfortable on video!

Kristi Kennelly started her career on Broadway performing with stars such as Matthew Broderick and Sarah Jessica Parker. Kristi appeared in CATS, She Loves Me and How to Succeed in Business Without Really Trying. While loving the creative outlet of performing, Kristi was always drawn to technology. So when a few too many injuries as Peter Pan struck at the same time as an opportunity in the tech industry, she decided it was time for a change.

Kristi has spent the last 15 years focusing on online marketing in order to teach real estate agents how to improve their branding and communication. As a savvy digital, video, and social marketer, Kristi has been teaching and entertaining audiences all over the country with tips and tricks to grow their businesses.

This interview (recorded from a Facebook Live) is entertaining, informative and inspirational! Kristi is so warm and encouraging - if you’re struggling with being on camera at all, don’t miss this episode!

Additional resources:

Connect with Kristi on Instagram
Original broadcast of this interview on FB Live
Video examples from Kristi: Inman Recap and Windex
Loom.com
BombBomb
Zoom
Camtasia
iMovie
Splice
Adobe Spark Video
Lumen5
Kapwing
InShot
RateMyAgent
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

How can you use Instagram to build your real estate business? In today’s interview with Brian Teyssier he shares how he has maximized Instagram to rock his real estate business!

Brian is a RE/MAX Hall of Famer and the #1 RE/MAX individual agent in Pittsburgh 2018 & 2019. Brian attributes most if not all of his growth to adoption of social media into his business.

In this interview, Brian shares his tips for maximizing Instagram and how he has successfully used Instagram to land a $2.5M listing, expand his business to Miami, and so much more!

Lessons learned:

Instagram is your resume - update it regularly!
Don’t get hung up on followers - focus on quality
It takes time to build your Instagram
Your feed should be beautiful - every square should speak to your potential
clients
Use IG Stories for more of the “behind-the-scenes” of your business
Stories don’t need to be professionally done like the feed

Additional resources:

Connect with Brian on Instagram at @briansellspittsburgh & @briansellsmiami
Video Interview with Brian
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

How can you pursue your passions, despite your obstacles? In this episode I’m excited to share my conversation with Kama Burton whose passion is teaching you how to do just that!

Kama is a speaker and trainer, with an emphasis on fair housing practices and diversity and inclusion. Her passion for teaching led to her role as an Adjunct Professor at Moreno Valley Community College teaching a pre-licensed Real Estate Course since 2018.

Giving back to the community is a priority in her life. After dealing with 12 years of hardship, she founded a non profit called Loving Me 1st to help women and girls build self esteem.

Since 2015, she has mentored over 400 girls to help them discover their full potential through self love, self worth and self esteem through her weekly Girls Club and yearly Girls Conferences.

And these accomplishments are just scraping the surface! Listen in to hear more from this remarkable woman on her career in real estate (including opening her own brokerage), her thoughts on diversity and racism in real estate, her non-profit and much more!

Additional resources:

Loving Me 1st Facebook page
Kama on Instagram
Kama on Twitter
Kama on Facebook
Podcast: The Color of Law
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

What is Clubhouse:

It is an invite-only app (message me on Instagram @katielance if you would like an invite)
It’s audio only. So if you like to listen to podcasts, you may really enjoy Clubhouse!
It feels like going to a conference and the conversations that happen in the lobby.

Tips for getting started on Clubhouse:

Download the app and reserve your username
Add your photo and update your bio. Link your Twitter and Instagram (the only
live links available right now on Clubhouse)
Follow people you know and interests - be sure to follow me @katielance
Join a room and check it out!
You’ll see the rooms have hierarchies - speakers, moderators, your friends and
then everyone else
If you like a speaker, you can follow them
Raise your hand to join the ‘stage’ to add to the conversation. Be sure to always
introduce yourself first
Be kind

Ideas for Clubhouse rooms to host:

Referral rooms - invite other agents from other areas of the country to talk about the market
Local market - invite other local leaders, the mayor, lenders, etc.
Tips for new agents (great for recruiting)
Marketing tips
Local area - community (highlight and interview local business owners)

Additional resources for social media for real estate agents:

Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Follow me on Clubhouse @katielance
Social Media Do’s and Don’ts in 2021
Social Media Advice for Realtors
2021 Social Media Planning

Today, I am excited to share my interview with Stephanie Chumbley, the Director of Social Media & Education for Chicago Title of Oregon. Stephanie is a real estate speaker, social media specialist, Apple enthusiast and educator from the Pacific Northwest.

She’s an early adopter of technology and enjoys exploring new apps, tech tools and loves to help Realtors and lenders learn how to effectively use social media and technology to generate business.

Stephanie and I had a great conversation about the biggest trends for social media for Realtors and social media for real estate agents in 2021, new emerging platforms like Clubhouse and Instagram Reels, some of the biggest mistakes we see Realtors making and some of our favorite apps right now.

I know you will learn so much from Stephanie in this conversation and big thanks to her for sharing her knowledge and enthusiasm!

Lessons learned:

Be where your clients are
Learn one new skill per month
Buddy up with a friend for accountability
Time-block your schedule
Look at holidays and then pick some to highlight on social media that are
relevant to your brand
Running FB ads to your email database with a Happy New Year message (not
every post or ad needs to be branded or have a call to action)
If you are an Apple user - iCloud storage is key!

Additional resources:

Canva
InShot
Diptic
WordSwag
CreativeLive.com
iMovie
Social Media Advice for Realtors (2021 Edition)
@katielance on Clubhouse
@s.chumbley on Clubhouse
@stephanie.chumbley on Instagram
Stephanie’s Facebook business page
YouTube page she manages (and does most of the videos for) at work
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Alyssa Hellman and I had a great conversation about how she got into real estate, her experience as someone in the LGBTQ community and in real estate and her biggest advice for 2021.

I know you will enjoy getting to know Alyssa and big thanks to her for this candid conversation.

Lessons learned:

Be comfortable in your own skin
Be open to all sorts of connections
Learn from others - put your own spin on ideas and make them your own
You are in control of next to nothing - you have to be responsive to what happens
(you have to adapt)
Hard work beats it all out!

Additional resources:

Connect with Alyssa: AlyssaHellman.com and MySouthernView.com
Alyssa on Instagram
Alyssa on Facebook
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lee has so many great tips to share on being intentional, best practices for running a Facebook group, sharing transparently and more. I know you will enjoy this episode and big thanks to Lee for his insights and inspiration!

Lessons learned:

Share with the intention of being transparent
You are making deposits of trust in people’s lives
People will work with someone they know, like and trust
Be forward in your process and in your journey
People want to feel a connection with you!

Additional resources:

Connect with Lee
Canva
Fiverr
Trello
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Let’s face it, 2020 was not the year any of us expected! In December I hosted a Facebook Live where I highlighted a few of my favorite things from 2020 for business, life and tech. This is something I do every year but this year’s edition was of course, a bit different. I’m calling it the quarantine edition!

You can view the entire list on my blog as well as view the Facebook Live replay (link in show notes).

I’d love to hear what were some of your favorite things from 2020? Message me on Instagram or Facebook!

Additional resources:

Blog Post: Katie’s Favorite Things
Podcast: My Oprah Story
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you ready for 2021? Do you have a social media plan in place yet? Right now is a great time to plan out your next year ahead for social media!

In this episode I’m sharing a few tips for getting your plan in place for the new year. Listen in for my best advice on setting up yourself for success in 2021!

Lessons learned:

Create a pillar content plan. This could include video, podcast, blog or Facebook Live. There are pros and cons to each one - choose the one that is right for you!
Next create your distribution plan - decide how and where your content will be shared and which platforms are best for you.
Finally, create your content calendar. Map out your 12-months and prioritize what is important to you!

Additional resources:

Check out our On-Demand 3-Day #GetSocialSmart Bootcamp
Podcast: How to Repurpose Content for Social Media
Podcast: Creating a Library of Content Verses More Noise
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Katie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors.

In this episode, I am excited to talk to Katie about her journey in our Academy and how it’s helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned and so much more.

Podcast listeners – this interview was originally published on our YouTube channel (here) but we have some bonus content for you at the end of the podcast for you – so make sure you listen all the way to the end!

Additional resources:

Connect with Katie Clancy on Instagram here and here
The Happiest Person in Real Estate Podcast
What's Good Cape Cod? YouTube Show
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Christine is a marketing professional, real estate enthusiast, mom, wife and yogi. In this conversation we chat all about our boys! The good, tough, surprising, challenging and awesome aspects of being a boy mom.

Topics we cover:

Myths we had before we had your son(s). What surprised us!
Boy toys, gear, clothing - WEAPONS!
The BEST part of being a boy mom. The TOUGHEST thing - that thing that challenges us the most.
How do we raise empathetic boys?
How do we help them cope with anger/frustration, sadness, fear? (human emotions)

Additional resources:

Christine’s Blog: Believe in Balance
The Gifts of Imperfect Parenting by Brene Brown
Untamed by Glennon Doyle
Mayim Bialik YouTube Channel
Boying Up: How to Be Brave, Bold and Brilliant by Mayim Bialik
Christine’s Blog Post: 4 Strategies to Raise a Good Son in a Tough World
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Untamed

The Gifts of Imperfect Parenting: Raising Children with Courage, Compassion, and Connection

Boying Up: How to Be Brave, Bold and Brilliant

Are you ready to up your social media game in 2021? The new year is going to be here before we know it!

In this episode I’m going to give you some great tips, tools and strategies for creating your social media plan for 2021.

Lessons learned:

Create a Pillar Content Plan. Pick one type of pillar content (video, blog, podcast, etc.) that you can commit to creating at least once a month, preferably once a week.
Create a Distribution Plan. I believe in working smarter, not harder. If you’re going to create a piece of content, you can repurpose it in a multitude of ways. Create a plan for publishing and how you will distribute it in at least 4-5 ways.
Calendar Planning Your Next 12 Months. Finally, take a step back and plan out your next 12 months. Block out the days that are important to you - birthdays, vacations, etc. Put your publishing dates on your calendar, schedule time to batch create your content and add your distribution schedule.

Additional resources:

Google docs
Asana
Canva
Videoshop
3-Day #GetSocialSmart Bootcamp
Video Ideas for Realtors (for Facebook and YouTube)
Check out our Black Friday Sale!
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you parenting during this pandemic? I’ve shared a few updates this year about our family and how we are managing through this time. But it has been a few months so today I’m sharing an update.

I’ll be honest, this year has been tough. I have to say our boys have been so resilient. In this podcast I’m sharing a few things that have worked well for us, as well as a few that have not.

Lessons learned:

Screen time. We still monitor screen time, but we’ve also become more flexible. Video games have become a great way for our boys to stay connected with their friends.
Routines. For our family, we thrive on routines. We are huge believers that kids need to do chores. We also come together every night for dinner. I also have a special night time routine of reading to my boys each night.
Having a pet has been huge! If you follow me on Facebook or Instagram, you’ve seen our cute kitty cat, Rex. He’s been so wonderful to have during this time and brought us so much joy!
Getting outside. Getting out every day - playing baseball, taking walks, riding scooters. Getting fresh air every day has been so important.
Being on the same team. This year we are spending more time together as a family than we probably ever will. Coming together and checking in with each other and working together as a team has been key for us.

Additional resources:

Podcast: How We are Getting Through This as a Family
Podcast: Ending the School Year During a Pandemic
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you ever wondered what happens behind-the-scenes of a growing Instagram account? Instagram is one of my favorite places to be and there is a lot going on with the platform.

In this episode I’m sharing how I’ve successfully grown my Instagram following and 3 tips that have helped me not just grow, but also increase my engagement on Instagram.

Lessons learned:

Pay attention to new trends. Embracing new features like IGTV and Reels can have a huge impact on your engagement. Is there an opportunity to repurpose your content into Reels content?
Post consistently. From my own experience, posting 3-5 times a week in my feed has made a big difference. Don’t just post to post - give people a reason to like, share and save. Also be consistent commenting back and engaging with other people’s posts.
Document on your Stories. Every time you post on your Stories, you move your bubble to the top of people’s feed. I like to post 5-10 Stories throughout the day. Have fun with your Stories!

Additional resources:

Download our Instaguide to Instagram for Real Estate
Connect with me on Instagram
Video: How to Use Instagram Reels for Real Estate
Video: What Real Estate Agents Should NOT Do on Instagram
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Social media is rented ground. That’s why it’s so important to create content and assets that you own, including your email list. When you build your own database, that goes with you wherever you go.

In this episode I’m sharing three things that have made a big difference in our email marketing strategy.

Lessons learned:

Your website should drive people to your email list.
Your emails should provide value to your audience.
Email marketing is a great way to drive traffic to your social media content.
Consistency is key. Pick a day every week or month to send out your newsletter -
and stick with it!
You need to manage your email marketing using an email marketing provider
such as Mailchimp or Infusionsoft.

Additional resources:

Podcast 050: How and Why to Build an Email List
Copyblogger Newsletter
Ann Handley Newsletter
Mailchimp
Infusionsoft
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s podcast I’m talking about one of my very favorite topics - repurposing content! Now as you know, I love social media. But I also recognize that social media is rented ground and because of that, it’s important that we focus on creating our own original content that we own.

In this episode I’m sharing tips for creating pillar content as well as how to distribute that content and repurpose it to get the most bang for your buck!

Lessons learned:

Social media is rented ground so it’s important to build up assets that we own
Focus on creating pillar content
What questions do you get asked often? Use those to create content
Create a plan for distributing your pillar content on a regular and consistent basis
Don’t just spray and pray - be strategic about how you are repurposing!

Additional resources:

Asana
Monday.com
Trello
Rev.com
Podcast: Creating a Library of Content Versus More Noise
Podcast: What to Post for Real Estate Agents
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Would you like to be the go-to agent in your community? This is exactly what we talk about in today’s podcast with special guest, Greg Robertson. Greg is the co-founder and CEO of W+R Studios and the author of the new book, “The Art of the CMA”.

In this interview (originally broadcast as a Facebook Live) Greg and I talk about what a winning CMA looks like, how to win the listing presentation, how to become the go-to agent in your community and more! Grab a pen and paper because this interview is chock-full of great tips from Greg and I know you will enjoy it!

Additional resources:

For more information and to purchase the book please visit TheArtoftheCMA.com. Bulk discounts for teams and brokers are available!
Facebook Live interview with Greg Robertson
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

If you’re like me, you might tend to compare yourself to other people. I think it’s part of human nature, and especially with social media, we are exposed to the highlight reels of other people’s lives. What we tend to see are the successes but what we don’t see are the struggles, the heartbreaks, the blood, sweat and tears that it took to get to that success.

In today’s podcast I’m sharing how I struggle with comparison and a few tips that have helped me to have some perspective.

Lessons learned:

Social media is a ‘highlight reel’ of our lives
We often see the successes - not the struggles
Don’t compare your own life to someone else’s highlight reel
We are all running our own races
We may need to unfollow or ‘snooze’ someone if it’s affecting us negatively

Additional resources:

Podcast: Put Yourself at the Top of Your To-Do List
Podcast: Having a CEO Mindset When it Comes to Being a Mom
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s podcast we are going to talk about housing segregation and how that impacts our lives to this day. I am honored to share this important interview with Richard Rothstein. Richard is A Distinguished Fellow of The Economic Policy Institute, and a Senior Fellow at the Thurgood Marshall Institute of the NAACP Legal Defense Fund. He is also the author of THE COLOR OF LAW: A Forgotten History of How Our Government Segregated America.

I was thrilled and honored for this opportunity to interview Richard. I hope you will take some time to listen to this important information. I also would encourage you, especially if you are in the real estate industry, to pick up a copy of Richard’s book at the link below.

Topics we covered:

The history of housing segregation in the United States
Systemic racism and actions by our government that perpetuated housing inequality
The Fair Housing Act
National Association of Realtors’ Code of Ethics
The role of schools and education in housing segregation
What can we do now?

Additional resources:

Facebook Live Interview
Order a copy of “The Color of Law”
New York Times Article
See the 17-minute animated film, “Segregated by Design”
High school curriculum unit to teach this history
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business
@katielance (Enjoying this podcast? Tag me on IG and let me know!)

The Color of Law: A Forgotten History of How Our Government Segregated America

In this podcast, I'm excited to share with you a really special conversation that I had with two dear friends and colleagues, Chelsea Peitz and Marki Lemons-Ryhal. Both of these ladies you have heard on our podcast before. Marki and Chelsea are both keynote speakers, social media strategists, and authors just like myself. In this conversation, we get a bit more personal.

We talk about a number of things including sexism and racism, especially when it comes to being speakers in the real estate industry.

We talk about being a conscientious leader and having empathy, especially during the times that we are in right now. We also touch on things like how to have multiple revenue streams, the power of self publishing books and the power of podcasting.
We cover a lot of hot topics in this conversation! These ladies are the real deal, and I know you will enjoy listening to our candid conversation.

Topics we covered:

Sexism and racism as speakers
Conscientious leadership and empathy
Multiple revenue streams and the power of self-publishing
The power of podcasting

Additional resources:

Our interview on Facebook Live
Connect with Marki: Website, Podcast, Instagram
Connect with Chelsea: Instagram, Book info, Podcast, Website
Podcast with Chelsea and Marki: Race, Real Estate and Social Media
Podcast with Chelsea: What to Post for Real Estate Agents
Podcast with Marki: The Modern Real Estate Pro’s Guide to Success
Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our

GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

Follow me on Instagram for more behind-the-scenes into my life and business
@katielance (Enjoying this podcast? Tag me on IG and let me know!)

I think we can all agree, this was not the year that any of us expected. As of the recording of this podcast, we are still in a pandemic. It’s an election year. Our kids are home doing remote learning.

It's been frustrating at times. It's been uncomfortable. But I think it’s important to talk about this idea of getting comfortable with the uncomfortable. So in this episode I’m sharing my thoughts on getting comfortable with the uncomfortable and a few of my lessons learned from this unexpected year.

Lessons learned:

• Things will always evolve and change, so we need to learn to be adaptable.

• Be open to new things and not afraid to try.

• Sometimes going through things that are uncomfortable is the best way we grow!

Additional resources:

• Podcast: Unconscious Bias in Real Estate

• Podcast: Race, Real Estate and Social Media

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you creating a library of content or are you just creating more noise? As we think about content marketing and we think about different ways to create content, there's a lot of noise out there.

It's important when you're thinking about content to think about creating content that is relevant and timely, that speaks to what is happening now but is also timeless. This episode shares a few of my tips for creating this type of quality content - not just more noise.

Lessons learned:

• Focus on creating pillar content.

• Think about the purpose of creating your content.

• What are the questions you get asked all of the time?

• What's happening now?

• What will always be relevant?

• Lean into who you are and who you're not. Find your niche and layer in your personality.

Additional resources:

• Podcast: What to Post for Real Estate Agents

• Podcast: Never Run Out of Things to Say on Social Media

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I’m sure you’ve all had those amazing customer service experiences that leave you impressed and excited to tell the world about your experience. On the flip side, you've probably also had some not so stellar experiences where you are equally fired up, but frustrated and you're ready to tell the world also.

In this podcast I want to chat a little about that because we really believe as a company, that customer service is so important. It's one thing to get a new customer or to get a new client. It's a whole other thing to retain those customers and to keep them happy!

Lessons learned:

• Have clear communication and set clear expectations.

• Under promise and over deliver.

• Is there an opportunity to exceed expectations?

• Lean into your niche of really who you serve best and then refer out.

Additional resources:

• Podcast: Your Logo Doesn’t Have to Be on Everything

• Podcast: Building Trust in a Busy World

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you struggling to manage kids and their chores? In this episode, we are going to be talking about kids and chores, a very relevant conversation during this time. I'm excited to dive into a few of the things that we do as a family when it comes to kids and chores, especially with everything going on in the world these days.

Lessons learned:

• We’ve created chore charts for the boys focusing on daily and weekly responsibilities.

• We look at it as a team effort.

• Kids are never too young to start learning responsibility.

• We are teaching our boys to work hard, play hard.

Additional resources:

• Reward charts for multiple kids *

• Whiteboard chore chart *

• Teaching kids how to win with money *

• Chore sticks *

• Podcast: Keeping the Kids Busy in the Summer

• Podcast: Ending the School Year During a Pandemic

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

Creative QT Chore Sticks for Kids - Make Chores a Game - Interactive Family Activity Combine Responsibility with Rewards - A Fun Alternative to a Chore Chart

Whiteboard Chore Chart - Magnetic Dry Erase Chore Board for Multiple Kids - Chores White Board for Fridge - 17X12” - 5 Markers & Eraser with Strong Magnet - Family Refrigerator Weekly Planner

Financial Peace Junior Kit: Teaching Kids How to Win With Money

Have you ever thought about writing a book? In this episode I’m excited to share about why writing a book can be one of the best things you can do for your business.

Writing a book was by far, one of the most challenging things I've ever done. It's also one of the things that has transformed and continues to transform and help my business in so many ways.

If you have thought about writing a book, I would love to hear your ideas! Send me a message over on Facebook or Instagram .

Lessons learned:

• While I’ve produced an endless source of content over the years, writing a physical book created a major shift in my business

• Authoring a book establishes credibility, trust and expertise

• It will help you to command higher fees as a speaker

• You do not need an agent or a publisher, you can easily self-publish using Amazon

Additional resources:

• #GetSocialSmart *

• Self-publishing on Kindle or Amazon

• How to Self-Publish Your Book *

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

#GetSocialSmart: How to Hone Your Social Media Strategy

Do you tend to put yourself on the bottom of your to-do list? I think in our society it is often looked at as selfish to love ourselves or to put ourselves on the list, and that is so unfortunate.

In this podcast, I wanted to share my own perspective on how important it is to take care of yourself first, before you can take care of other people. I hope you enjoy this episode and hopefully it encourages you to put yourself at the top of your to-do list.

Lessons learned:

• If you were to make a list of all the things you love - where would you be on your list?

• Prioritize yourself, self-care is not selfish!

Additional resources:

• Remember Your Heart Necklace

• Loving Yourself First (article from Debra Trappen)

• Podcast: Take Time to Stop and Smell the Roses

• Podcast: Opening Your Life to Include Friends

• Podcast: The Invisible Load

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode, I am excited to share a really special conversation I had on Facebook Live a couple of weeks back with my good friend, Debra Trappen. Debra is an author, a keynote speaker, and she's just an amazing person. She's been a dear friend in my life for a long time.

Debra and I had a really great conversation about setting mid-year goals. We talked about how to set goals around your values, about not saying yes to everyone and everything, and we also talked a lot about having less hustle and more heart in your business. I love this conversation and I know you will as well!

Additional resources:

• Want to grab a copy of Debra’s book or the goals program? You can take a peek at all of her digi-products here (Use the code: Katie2020 for 50% off through August 31!)

• If you’d like to start slow - download the free core values exercise

• Want to learn more about the WomanUP!® Movement?

• Connect on with Katie and Debra on Instagram!

• Watch the original broadcast on Facebook here

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you been doing a lot of reading this summer? Today I’m excited to share with you my summer reading list. I have a list of five books I’m reading this summer, the next book I’m about to read plus a few other fun reading resources for you to check out!

I would love to know if you’ve read any of these books. Also, what are you reading this summer? I would love to hear! Send me a message over on Facebook or Instagram .

Additional resources:

• Think Do Say * and interview with the author

• The Content Fuel Framework * and interview with the author

• What to Post * and interview with the author

• White Fragility *

• Color of Law *

• Grit *

• #GetSocialSmart *

• Oprah Magazine

• Real Simple Magazine

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate)

The Color of Law: A Forgotten History of How Our Government Segregated America

The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

Think. Do. Say.: How to seize attention and build trust in a busy, busy world

Real Simple

#GetSocialSmart: How to Hone Your Social Media Strategy

Grit: The Power of Passion and Perseverance

Are you on YouTube? I've had my YouTube channel for a very long time, but it really wasn't until about three years ago that I actually started to take it seriously. The way I used to treat YouTube is it used to just be the place where I would put a bunch of videos and then I would never do anything with them. It was like the dusty library and there wasn't a whole lot happening. But three years ago my team and I decided to get more serious about YouTube and we launched our #GetSocialSmart Show.

So fast forward to today and we have a thriving weekly show. We have a video on YouTube that comes out every Wednesday where I share social media tips, tools and strategies. Having our show has changed our business in a big, big way. It has helped to grow our community. I can't tell you how many people hire me or want me to teach or reach out to me or decide to join our Academy because they found me first on YouTube.

So in this podcast, I’m sharing behind-the-scenes of our YouTube channel, how it has impacted our business in so many ways and tips for you if you are just getting started.

on the platform.

Lessons learned:

• You have to get your family onboard

• Batching is key

• Consistency is also key - it's ok to repeat content

• Focus on top of the funnel content

• Creating consistent videos creates a snowball effect

• Be in it for the long game!

Additional resources:

• Subscribe to the Katie Lance YouTube Channel

• Podcast: YouTube for Real Estate Agents

• Podcast: How to Create Great Work

• Video: How to Get More Views on Your YouTube Videos

• Video: How to Get Started on YouTube for Real Estate Agents

• YouTube Basics for Real Estate Pros Workbook

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s episode I want to take you behind-the-scenes and talk a little bit about virtual open house mastery. In the past few months, I have taught thousands, probably close to tens of thousands of agents, how to do a virtual open house specifically through Facebook Live.

In this episode I’m sharing what I’m seeing work really well for agents, the systems and steps that we recommend, and tips and best practices to help you master your virtual open house skills.

Lessons learned:

• It’s a 3-part system (promote, show up, promote after)

• What are you going to do before to get people to show up and tune in to your Facebook Live? What are you going to do during to keep people engaged and to watch the replay as well. Finally, what are you going to do afterwards to follow up?

• Use other platforms (such as Instagram) and email to promote your Facebook Live ahead of time.

• It’s all about storytelling - don’t just tell the facts of the home, tell the story!

• Practice, practice, practice. Going live can be nerve-wracking, but the more often you do it, the easier it gets and the better you get!

Additional resources:

• Video: Mistakes Realtors are Making with their Virtual Open Houses

• How to Host a Virtual Open House on Facebook Live

• Podcast: How to Rock Your Virtual Open House

• Virtual Open House Handbook

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

As of the recording of this podcast, we are on summer break. Which summer break looks very similar to how the spring looked because we are in the middle of a global pandemic. Our schools shut down mid-March, so our kids have been home for quite some time.

In this episode I’m sharing how we are keeping our boys busy and happy during this time while also taking care of their needs. These are a few ideas that have worked for us during this unusual summer of 2020. This episode includes a ton of resources and links below for you to check out!

Additional resources:

• Summer Brain Quest book*

• Summer Bridge Book*

• Composition Notebooks*

• Above Ground Pool*

• Summer Journaling Jar Ideas

• Summer Schedule

• Messenger Kids (by Facebook)

• Stream library books with Hoopla

• Podcast: Ending the School Year During a Pandemic

• Podcast: How We Are Getting Through This as a Family

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

In this podcast, we are continuing a very important conversation around race, racism, real estate, and social media. Now, if you've listened to this podcast, you know, we talk about all kinds of things on this podcast from a motherhood, to my business, to social media and everything else in between. But lately as our world has evolved and changed in 2020, one of the things that's really on the forefront of so many of our minds are issues around race and racism. And certainly it's not a new conversation, but I think for a lot of us and especially myself, as we've seen so much of the social injustice that has happened in our world, our eyes have been opened.

I know I can speak from my own experience that I have really had my eyes opened in a way that probably I've not had them open before in terms of what's going on in this country when it comes to race and taking a stand for black lives matter and saying things like that publicly. I have to say, it's been a little nerve wracking. It's been a little uncomfortable, but as a white person it's probably the least I could do, right?

I am working on becoming a better ally and a better friend and actively anti-racist and working on my own journey. As I shared in the last podcast episode, I'm going to be sharing more of my journey throughout different episodes on our podcast series here.

So this podcast is a very candid conversation between myself and fellow real estate and social media speakers, Marki Lemons Ryhal and Chelsea Peitz, about things like what to say right now, what to do right now, how to be a better ally, and what to post on social media during times of social injustice.

I hope you are able to listen to this interview with an open heart and open mind. Thank you so much to Chelsea and Marki for being a part of this conversation!

Additional resources:

• Link to original conversation on Facebook Live

• Connect with Marki Lemons Ryhal

• Connect with Chelsea Peitz

• Podcast: Unconscious Bias in Real Estate

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this podcast, I am excited to share with you a very special conversation that I had recently on Facebook Live. I had the pleasure of interviewing a dear friend of mine and an accomplished keynote speaker and author, Valerie Alexander. Valerie and I had a really important conversation about unconscious bias in real estate.

Currently, we are in the midst of a global pandemic and on top of that, we are in a state of social injustice. I know for myself, if I can be candid as a white woman, my eyes have been opened in a way they’ve never been opened before in terms of race and racism. I have been working on my own self to do a lot of work, to better educate myself and our family on how we can be better and how we can be actively anti-racist and how we can be a better ally.

I'm excited to share my journey here on the podcast. I’ll be sharing periodically from time to time my journey, because I think it's important to talk about it. This conversation is one of the first steps in that for me.

The reason why I reached out to Valerie is because Valerie is an amazing speaker. She gave an incredible TED talk a few years ago, all about unconscious bias. What's really interesting is the brain science behind unconscious bias. So I hope you are able to really listen and really, really give this interview the time and attention it deserves. I think it's a really, really important conversation.

Additional resources:

• Link to original Facebook Live discussion

• Recommended reading: White Fragility*

• Recommended reading: The Color of Law*

• Watch Valerie's TED talk on Unconscious Bias

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

The Color of Law: A Forgotten History of How Our Government Segregated America

None

How you exit a relationship, especially a professional relationship, is just as important (if not more) than how you enter it. Over the years we have experienced a number of endings, whether that’s with an employee, a client contract or project completion.

In this episode, I’m sharing my thoughts around ending professional relationships and how to do so gracefully and respectfully.

Lessons learned:

• Not returning emails or phone calls and essentially “ghosting someone” is completely unprofessional.

• At the end of a relationship it can feel sticky and awkward, and it is. But it’s a small world, so always go above and beyond when it comes to ending a professional relationship.

• If you’re leaving a job, offer to stay on a few extra days to help train your replacement, or create a detailed outline of duties to help make the transition as easy as possible.

• If you’re ending a client relationship, offer to connect them with someone who would be a better fit.

Additional resources:

• Podcast: People Don’t Change

• Podcast: Leaving a Digital Legacy

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode I am so excited to share with you a very special interview that I did with my good friend, keynote speaker and author, Chelsea Peitz. Chelsea published a book earlier this year called “What to Post” and let me just tell you guys, it is awesome!

Chelsea is someone who I have learned a ton from over the years when it comes to social media and she put together an amazing book. It is an incredible guide on what to post on social media, especially if you are in real estate.

This interview is a recording of our Facebook Live and is part of our ongoing author series. Thank you Chelsea for the great conversation!

Additional resources:

• Chelsea’s book: What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate)

• Watch this interview on Facebook Live (replay)

• Are you enjoying our author series? Here are a few other episodes in the series you may enjoy:

Building Trust in a Busy World (interview with Ron Tite)
The Content Fuel Framework (interview with Melanie Deziel)
The Modern Real Estate Pro’s Guide to Success (interview with Marki Lemons Ryhal)
YouTube for Real Estate Agents (interview with Karin Carr)

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate)

When it comes to marketing, I think a lot of times we get hung up on the fact that in order to brand ourselves we have to slap our logo on everything. I don't necessarily agree with that philosophy. I think branding and marketing is so much more than your logo!

To me, it's really the experience of what it feels like to work with your company, with your brand. In this podcast I share a few of my insights on building your brand online - without plastering your logo on everything!

Lessons learned:

• How you're crafting your messages is key - your content creates the experience for your audience.

• When thinking about your brand voice, it helps to think through who you are speaking to specifically.

• There’s a lot of power leaning into who you are...and who you are not.

• When you think about your content, whether it's videos, Facebook Live, podcast content, social media content, you want to write a book, whatever it might be, you want to think about who is that ideal person who's listening and who's watching.

Additional resources:

• Podcast: Interview with Ron Tite

• Download our Content Grid

• Keynote: Attracting Your Ideal Clients Through Social Media and Storytelling

• Podcast: Social Media in Uncertain Times

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

At the end of every school year, I always have a bit of mixed feelings. There's always the happiness that we are done and that it’s summertime. And, there's always a little bit of sadness in saying goodbye to teachers and the boys getting older and moving on. But I think this year, it’s especially bittersweet.

In this podcast I’m sharing a few of my thoughts about this bittersweet end of school time and how we’re transitioning into summer as a family.

Lessons learned:

• We’ve tried to look at things as “glass half full” and explain to our boys that it’s okay to be “happy sad.”

• We’ve tried our best to have open conversations and honest dialogue without scaring our boys.

• As we head into summer we’ll keep a bit of structure so it’s not just a free-for-all.

Additional resources:

• Podcast: How We Have Pivoted

• Podcast: How We are Getting Through This as a Family

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you ever just been stuck with what to say on social media? In this week’s podcast I wanted to share a few of my best tried and true tactics for crushing your content strategy and how to never - EVER run out of content ideas!

This podcast includes a few of my own ideas and a few of my favorites from some colleagues I trust. Take a listen!

Lessons learned:

• Look at your life as content.

• Be a good finder. Be on the lookout for people doing good things and highlight other people, whether it's on a broad scale, or something small in your local area.

• Check your inbox and you'll get lots of inspiration for what to post on social media. If you're asked a question more than once, that's a great piece of content.

• Check out the website Answer the Public. (Tip from Melanie Deziel)

• Look beyond the covers for content. Look for a book on Amazon and then when you go to that book, look at the table of contents. (Tip from Pat Flynn)

• Always have a notebook handy to write down ideas and inspiration!

Additional resources:

• Answer The Public

• Melanie Deziel

• Pat Flynn

• Podcast: The Content Fuel Framework with Melanie Deziel

• Our Content Grid

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

How can you build trust with your marketing when everyone is pitching you someone - virtually everywhere? This is exactly what we covered in this podcast which is a special Facebook Live interview I did a few weeks ago with one of my all time favorite keynote speakers and authors, Ron Tite.

I first met Ron a few years back. I heard him speaking at an event and I was totally blown away - he’s one of the most talented keynote speakers I’ve met! So, when his book, “Think Do Say” came out last year I knew I had to get a copy of it and I have since read the book a few times!

If you are in marketing, if you are a real estate agent, if you ever thought about how to market your product or service or yourself or build a business in a really smart and thoughtful way, you will love this podcast interview!

Additional resources:

• Facebook Live Interview with Ron Tite

• Ron’s book, “Think Do Say”

• Connect with Ron on Instagram

• Are you enjoying our author series? Here are a few other episodes in the series you may enjoy: The Content Fuel Framework (interview with Melanie Deziel), The Modern Real Estate Pro’s Guide to Success (interview with Marki Lemons Ryhal) and YouTube for Real Estate Agents (interview with Karin Carr)

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Think. Do. Say.: How to seize attention and build trust in a busy, busy world

Now more than ever, real estate agents need to get creative and stay safe when it comes to open houses. In today’s episode I’m sharing a few tips and strategies on how to maximize a virtual open house using Facebook Live.

Please note – please stay safe and abide by all of your local and state rules! When in doubt – ask your broker!

Lessons learned:

• You can do a Facebook Live from your phone or computer. You don't need any fancy software, you don't need a special app.

• As you get a little bit more experienced with Facebook Live and doing virtual open houses, I recommend using a third party platform like Be.Live or Zoom

• Promote your virtual open house in advance on social media and email.

• If doing a Facebook Live from your phone, make sure notifications are turned off.

• Welcome people to your Facebook Live.

• Share 3-5 highlights of the home.

• End with a call to action such as, “If you'd like to see the full virtual tour, send me an email.”

• After your live broadcast - be sure to promote the replay!

Additional resources:

• Video: How to Host a Virtual Open House on Facebook Live

• Upcoming Webinar: How to Host a Virtual Open House Using Facebook Live

• Be.Live

• Zoom

• Video: How to Boost Your Confidence on Camera

• Video: What Should You Say on Facebook Live

• Video: How to Get People to Watch Your Facebook Live

• Video: How to Make the Most of Your Facebook Live Replay

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode I’m sharing how we have pivoted our life and our business during a global pandemic. As of the recording of this episode, here in the San Francisco Bay Area, we’ve been in a Shelter-in-Place situation for nearly 7 weeks. These are a few of the things we’ve adjusted as we lean into this new normal.

Lessons learned:

Have a schedule for our kids and our family
Set boundaries
Focus on our online training side of our business and our #GetSocialSmart Academy
Being sensitive to not take advantage of this time
Be a helper
Reaching out to past clients and friends just to touch base

Additional resources:

Podcast: How We are Getting Through This as a Family
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the pleasure of interviewing keynote speaker, author and award-winning branded content creator, Melanie Deziel about her new book, “The Content Fuel Framework.”

Melanie and I talked about how to think like a journalist and discover content ideas, running content brainstorms, how to create great content, what stories to tell and so much more! If you struggle with getting a SYSTEM together for content creation - or are not sure what to say... you will definitely want to listen to this episode!

This podcast is a recording of our interview on Facebook Live. If you would prefer to watch the video, you can find that here.

Additional resources:

Looking for some great content ideas? Melanie recommends: https://answerthepublic.com/ as well as https://www.canva.com/ for inspiration!
Connect with Melanie here: ContentFuelFramework.com
Go the link in her bio over on her Instagram to download a free chapter of her book: https://www.instagram.com/meldeziel/
Check out my interviews with other authors: Marki Lemons Ryhal, Karin Carr and Heather Heuman.
Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Today, I am so excited to share with you a very special Facebook Live interview that I did a few weeks ago with my good friend, Marki Lemons-Ryhal. Now for those of you who don't know, Marki is a real estate pro, a national speaker and an international bestselling author.

I definitely encourage you to take the time to listen, and I would suggest getting out a pen and paper. In this interview, Marki talks about her book, “The Modern Real Estate Professionals Guide to Success,” and she gives some great tips on social media, video and some ways she thinks about her business. She has so many great tips to share so I know you will enjoy it!

Additional resources:

• Not connected yet to Marki? Make sure you pick up a copy of her book and/or check out her awesome podcast here.

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In the past few weeks, I've been asked a lot about how to navigate social media in these uncertain times. I've been doing a ton of training and zoom calls and webinars all about this topic. As much as social media brings us together in times like these, it's also really important to think about what to say, what to post, what's appropriate, and what's not appropriate.

In this podcast I will give you a few ideas, a few dos and don’ts, and some actionable tips as we all adjust to this new way of doing life and business.

Lessons learned:

• Be helpful

• It doesn’t need to be all about business

• Now is not the time for “marketing as usual”

• Reach out to your current and past clients and simply ask, “How are you?”, “Do you need anything?”, “Can I help you with anything?”, “Is there anything I can do for you?”

• Share your own story and struggles - the funny moments, what’s keeping your kids busy, etc.

• Share good news!

• Turn off automation

• Now is the time to create original content (and get on video!)

Additional resources:

• Webinar Replay: How to Navigate Social Media for Real Estate in Uncertain Times

• Podcast: How We are Getting Through This as a Family

• Good News Network

• How to Keep Your Social Media Healthy When You Are Quarantined

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Is working from home a new thing for you? As someone who has worked from home for over 8 years, running a company with a completely virtual team, I’ve got a few insights that might be helpful for you in this unusual time. In this episode I'm going to share with you some tips and tools for working virtually.

Lessons learned:

• Have boundaries

• Use Zoom or Google Hangouts

• Have a reliable pair of headphones

• Use the Voxer app

• Have a great charger for your phone (we love Mophie)

• Update your browser and/or computer

• Have a dedicated space

• Use a project management program (we use Asana)

Additional resources:

• Katie’s fave tech tools

• Asana

• Voxer

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

We are going through a pandemic right now. It is uncertain times, unprecedented times. I thought it would be appropriate to share on this podcast a few of my candid thoughts about how I'm getting through this personally, professionally and maybe lend a few insights.

Lessons learned:

• Try to give yourself grace, grace to your kids, grace to your spouse.

• Get outside, get some fresh air, even if it's just for a moment.

• Having a routine is important, especially for kids.

• Look for ways to be a helper.

• Make time for a little fun in your day!

• Enjoy the family time. Think of this time as a pause in your life and a gift to slow down and focus on what’s most important.

• Indulge in the little things.

Additional resources:

• The Tonight Show Starring Jimmy Fallon

• Broadway’s YouTube channel

• Playbill YouTube channel

• 6 Things to Make You Smile During the COVID-19 Pandemic

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Should you hire employees or independent contractors? This is a question I get asked all of the time. Our company is made up of a small but mighty team including myself, my husband Paul, our video/podcast editor, an email marketing specialist and a marketing manager.

We have a mix of independent contractors and employees and in this podcast I’m sharing my insights and best practices for building a team.

Lessons learned:

• There are pros and cons to both independent contractors and employees.

• Regardless of whether they are an independent contractor or an employee, make people feel like they're a part of a team.

• Treat people right.

• Be clear with your expectations.

• Be consistent.

Additional resources:

• Podcast: How and Why to Build an Email List

• Voxer

• Asana

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the opportunity to interview Karen Carr. Karen is a real estate professional and a rock star when it comes to real estate and YouTube. She is the bestselling author of the book, YouTube for Real Estate Agents.

I had the pleasure of interviewing her over on Facebook Live. We did a deep dive into YouTube and how real estate agents can stop chasing leads and start attracting business through YouTube. She gave some great tips. Whether you’re a beginner and a little bit nervous to get on camera, or someone who has been on YouTube for a while and you're stuck and wondering how to get more traction - Karen is amazing!

She gets leads every single day directly from YouTube and she does a great job of breaking it down. So this episode is a recording of that Facebook Live. Enjoy the interview and be sure to pick up a copy of Karen’s book, I highly recommend it!

Additional resources:

• Karen’s book: YouTube for Real Estate Agents

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

YouTube for Real Estate Agents: Learn how to get free real estate leads and never cold call again

In this episode we're going to talk about having a CEO mindset when it comes to being a mom.

As a lot of you know, I am a mom to two awesome boys and I am CEO and cofounder of our company.

I think a lot of times when it comes to being a mom or a parent or guardian, let's just be honest, it's overwhelming. What I've tried to do to make it a little bit more manageable and less stressful for me and our family is to try to have a CEO mindset.

Lessons learned:

• You can’t do it all.

• Try to stay as organized as possible and put it on the calendar.

• It takes a village.

• Stay in your zone of genius.

• Stop feeling guilty.

• Time block.

• As soon as you’ve got it figured out, it changes.

Additional resources:

• Podcast: Quality of Life as an Entrepreneur

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

As much as I love social media, I also know that it's equally important to have a solid email marketing strategy. There's something really powerful about owning your own email list. I feel the same way about content. You want to own your content, you want to integrate social media, but you also want to have a strong email list that you have built and cultivated.

I want to encourage you to start thinking about building your email list and this episode is going to give you some tips, a little bit of my lessons learned, why I think it's important and just a few strategies for you as you are thinking about building your list going forward.

Lessons learned:

• You have to start now. Start with where you are at.

• Just like any other marketing, email marketing is all about being intentional.

• Don’t spam. Don’t buy lists.

• Consider creating a lead magnet and a landing page to build your list.

Additional resources:

• Video: Katie Lance at Genuine Hustle Event – Advance Email Marketing to Reach Your Community

• Video: How to Create and Execute the Perfect Lead Magnet Program | Katie Lance at Inman Connect New York

• Mailchimp

• Leadpages

• Our Content Grid

• Our Free Resource Library

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I’m someone who wears many hats. I run a company, I'm an author, a speaker, a mom, a wife, a daughter, etc. and unfortunately, whether I like it or not, friends tend to fall to the bottom of my priority list. I'm actually embarrassed to say that out loud, but it's true.

Over the last year, I’ve really tried to be proactive and put friends higher on the priority list! In this episode I share more about my journey towards being a better friend (and thoughts on what true friendship really means!)

Lessons learned:

• If you want to have closer relationships with your friends, you’ve got to be proactive.

• It's pretty amazing, when you put yourself out there, what comes back to you full circle.

• You’ve got to make it a priority.

• Remember, people come into your life for a reason, a season or a lifetime.

• Show support to your friends online - it’s the little things that can make a big, big difference.

Additional resources:

• Podcast: A Reason, a Season or a Lifetime

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Today, I’m excited to share a very special episode of the podcast. A few weeks back I had the absolute pleasure of interviewing Heather Heuman. Heather is an extraordinary speaker, author, social media consultant and dear friend. I invited her to an interview over on my Facebook business page to discuss her new book, The Golden Rules of Social Media Marketing. So what you're about to listen to is the recording of that Facebook live interview.

Enjoy!

Additional resources:

• Heather’s book: The Golden Rules of Social Media Marketing

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

The Golden Rules of Social Media Marketing: Thrive in Business with Strategy and Kindness

Recently, we allowed my nine-year-old son to start his own YouTube channel. So here's the backstory and the how and the why and just some of the parameters we have when it comes to YouTube and kids having their own channel.

Lessons learned:

• Make a plan.

• Encourage them to take a level of ownership and responsibility.

• Be safe, but also not scared.

Additional resources:

• YouTube for Kids Book

• New YouTube Rules for Kids

• Podcast: Monitoring Your Kids Online

• Podcast: How I Really Feel About TikTok

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Do you work from home? In this podcast, I’m sharing a few tips and strategies that I employ in terms of working from home to keep me focused and productive.

Lessons learned:

• You have to have an office set up.

• When you get to the point where you can actually outfit your own office, make it feel awesome and like a place you love to be!

• Have boundaries when you work at home.

• Know yourself and if working at home is the right fit for you.

• Hire people who can work from home too.

Additional resources:

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

When someone shows you who they are, believe them! This is one of those tough love lessons that I have to remind myself over and over again.

In this episode, I’m sharing this important life lesson that has benefited me in relationships over the years, both personally and professionally.

Lessons learned:

• People are who they are and sometimes they’re “just not into you.”

• Actions speak louder than words.

• If something is really important to someone, they will make the effort.

• Not everyone is going to like you and that’s okay.

Additional resources:

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Every time you hit post, every time you hit share, every time you hit like - you're leaving this digital footprint that is telling the story of who you are, what you believe in, and what's most important to you. For most of us, we hope that in our life we leave an amazing legacy for our family and friends that encompasses who we are and what we believe in, and the impact we had in our family and our communities. But we also are leaving a digital legacy. In this episode I want to encourage you to think about how you want to be remembered, especially digitally.

Lessons learned:

• Our kids, our grandkids, our great grandkids will potentially know more about us than any other generation and a big part of that is because of what we are posting online with our digital legacy.

• Think about what you are posting. When you post online, think to yourself, what if someone were to look back on this in 20 years?

• If you don't want to be on social media, you don't have to do it. But I would encourage you, especially if you have kids or grandkids, to get online and share a little bit, sharing who you are and sharing your stories can be really, really powerful - especially for your future generations.

Additional resources:

• Appoint a legacy contact to look after your memorialized Facebook account.

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Do you ever worry about what your kids are looking at online? Wondering how much to monitor and how? In this podcast we are going to get real about monitoring your kids online. Full disclosure, I am not an expert on this. I just wanted to share my own experience as a mom of two boys. So in no particular order, I've got a few things I want to share as far as monitoring kids online.

Lessons learned:

• Things change as your kids are in different age groups

• Every kid is different

• It’s important to pay attention

• Trust your kids to make good decisions

• We have a responsibility to teach them how to be responsible digital citizens

• Be open and honest and talk about the dangers

Additional resources:

• Life 360 app

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

A few years back I saw a video that really inspired me. The video was by Ira Glass, an American public radio personality and host of This American Life.

The video is all about storytelling and doing creative work. One of the things he talks about in this video is the idea that we all want to do great work - it doesn't matter what industry we're in.

Maybe it's writing a book, maybe it's launching a podcast, maybe it’s putting out video content or improving our marketing, but most of us won’t produce great work out of the gate.

We all have to start somewhere and do the work - and at first the work might be bad. It might be really bad. But if you don't actually do the work, it's not going to happen and you're not going to have that success that you really want to. You've got to get through doing really bad work to get to the great stuff!

Lessons learned:

• Great work doesn’t happen overnight. We all have to start somewhere.

• You have to go through actually creating work to get better.

• We shouldn’t compare ourselves to other people.

• You can read the books, you can listen to the videos, you can go to events, you can get all fired up...but if you don't actually do the work, it's not going to happen.

Additional resources:

• Ira Glass on the Creative Process

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Happy New Year! In this podcast I’m sharing a few thoughts around the new year - thoughts about our business, some reflections, some of our goals, and a sneak-peek at what you can expect from us in 2020.

Lessons learned:

• Family first. When planning your year, start with what is most important. For us, that looks like family vacations, birthdays, special occasions/family events and regular date nights.

• Serve more people. Professionally this year, we will continue to focus on growing and enhancing our #GetSocialSmart Academy. We’ll also focus on speaking - getting our message in front of more people.

• Social media in 2020. We’ll continue to focus on Facebook - Facebook Lives and Facebook Groups will continue to be important and Facebook Stories will also be a focus.

• Instagram. Instagram will be our other big focus in 2020 - Instagram Stories, Instagram Live, IGTV and the newsfeed all continue to grow by leaps and bounds.

• YouTube. We’ll continue to focus on growing our YouTube channel and publishing our weekly #GetSocialSmart videos.

• Other social channels. We’ll continue to focus on LinkedIn and keep an eye on TikTok.

Additional resources:

• To read more of my backstory, listen to the first few episodes of our podcast

• Subscribe to our #GetSocialSmart Show on YouTube to never miss an episode

• More of my thoughts around TikTok in this podcast episode

• Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com

• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you ever asked someone’s advice only to realize that maybe they weren’t the best person to ask? In this week’s podcast episode, I share a few tips and lessons learned on how to ask for feedback and who to ask for that feedback.

Whether you are thinking about making some changes personally or professionally in the year ahead – this podcast will give you a few ideas on who to ask (and who not to ask) for advice!

Lessons learned:

When we are searching for answers – we ask a lot of people. Be careful about asking too many people at one time. Not everyone is qualified to give you actionable advice.
Think about who you are asking – some peoples' motives aren’t always the purest. Ask yourself, "are they biased?"
Be as specific as possible with feedback that you are asking for!

Additional resources:

Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Do you ever feel like you are carrying in your head all of these teeny tiny details of things that need to get done – for everyone in your family? Are you ever tired of feeling like you are the only one who is juggling your schedule - PLUS everyone else’s “to-do” list?!

I have felt this way and it’s something I struggle with – even though I have an amazing husband who carries so much of the load with me. I still feel overwhelmed by the "invisible load."

In this podcast episode I share my thoughts which were inspired by an article I read recently (link below). I struggle with this and would love to know if you do too. Take a listen and let me know!

Lessons learned:

I am learning not to be as much of a micromanager of everyone else in my family. Done is better than perfect!
I am learning to ask for help more and to let go of the things that aren’t really as important.
I am learning to give myself more grace – something I think a lot of moms can relate to!

Additional resources:

Great article that inspired this podcast episode about invisible load.
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

When you take on the monumental task of updating a website – there is a lot to consider: how much to spend, who to hire, what (and what not) to include on your site, and so much more!

Brands and businesses changes – so what was relevant or important to your brand a few years ago may need to change – as we discovered.

This podcast is the story of how and why we updated our website this past year. I hope by sharing my journey from no website the first year we were in business – to where we are now will help you as you think about your brand and your business.

Take a listen to our story and let me know what you think!

Lessons learned:

I know enough about websites to be dangerous – if you feel this way too, it pays to hire a pro!
Look at what you can afford and then stretch your budget a little bit more if possible
Evaluate your brand and remember – less is more
Do you have a website that converts to generate leads? Or, helps to increase views to email subscribers? One and/or both goals are import to consider!
Start small and you can always scale up
Done is better than perfect

Additional resources:

Check out the company we decided to use for our new site – we love them! https://brandco.com/
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Everyone keeps asking me how I really think about TikTok – so here we go! In this episode I dive into answering questions like:

“Should I be on it? Should I let my kids use it? Should Realtors be on it?” (and much more.)

My answer may surprise you but if you are a mom, a real estate pro or just curious in general what the heck TikTok is and if you should be on it – take a listen!

Lessons learned:

Trust your kids but always check out a new app before letting them download something new. For us, we believe in trusting our kids but also being aware of what may or may not be appropriate for them to watch. It’s a personal decision and you have to do what is right for your family!
Just because something is “new and shiny” – doesn’t mean it is right for you and your business. Is your potential customer on the platform? Who are you trying to attract?
We can learn a lot about video from TikTok – if anything, the app is super entertaining!

Additional resources:

Chelsea Peitz podcast: “TikTok: Why You Should Care About It”
Gary Vaynerchuk: “Why TikTok is So Important”
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I truly believe in the power of having an attitude of gratitude. I think as we go about our lives personally and professionally, it's easy to get frustrated with things. It's easy to look at our social media feeds and get annoyed or jealous. But what I have found that really helps in those moments of frustration is being grateful for what you do have versus what you don't have. And so I feel very, very grateful and in no particular order this podcast episode is a little bit of a love letter to the things and the people I'm most grateful for.

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode I give you the real deal of what it’s like to work with my husband. As a lot of you may or may not know, my husband Paul, who I've been happily married to for 18 years, is also my partner in our business. Back in 2001, when we first started dating, we worked together.

One of the things I fell in love with about Paul early on was his work ethic. To this day, it is one of the things I love most about him. It's probably pretty safe to say, I think he loves that about me as well. We both have an incredible work ethic.

Paul is a getter done-er (yea, that's a word) - he will get the job done. If he says he's going to do something, he does it. If he makes a commitment, he's going to do it. Honestly, in this day and age, I think that’s pretty rare.

I want to be really honest and say it's not always easy. It's not always easy, but with trust, setting boundaries and sneaking in some fun - we have loved working together and feel incredibly blessed to do so!

Lessons learned:

• Stay in your own lanes. What are your individual zones of genius?

• Don’t micromanage - done is better than perfect.

• Have boundaries, especially work and personal.

• Sneak in a date night on a Friday afternoon or go out to lunch once a week.

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!

This is a little bit of a tricky subject. But here is the truth - the more successful you are – the more people may not like you. And when I say “success” I don’t always mean money. Success comes in so many forms personally and professionally. However, when you achieve those perceived levels of “success” – here is the honest truth: there are people that will not like it, they will tear you down or they will slowly disappear from your life.

Here is what I tell my kids about this – first off, “the haters gonna hate, hate, hate” (yes, that is a Taylor Swift reference) ☺ But, guess what? That is on them – not you.

On the flip side – remember the view we are seeing of everyone through social media is just the highlight reel – it’s never the full story. At the end of the day, some people come into our lives for a reason, a season or a lifetime!

Lessons learned:

Money is important – but it is not everything.
You can’t please everyone.
Look at the glass half full. Anytime I have gone through any struggles, remind myself that this is just a season and that greatness is right around the corner.
Surround yourself with people who support you. You do you!

Additional resources:

Brene Brown https://brenebrown.com/
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Do you travel a lot for work or personally? Or, are you someone that has a little bit of anxiety when it comes to traveling? I spend a lot of time on the road (or in the air) speaking and between traveling for business and family vacations with my boys – I’ve collected a few of my favorite traveling tips – to keep you sane, no matter what!

Get to the airport early – don’t cut it too short. Get there early without stressing out. Use the extra time to grab a bite to eat, get some work done, etc. It is worth it!
When booking travel – try to avoid traffic times. Think about what time you will be commuting or driving to your airport, home or hotel.
If you can afford it - book a better seat! The extra amount of legroom can make a big difference especially if you have to get work done on the plane or are traveling with small children. You don’t have to spring for first class but look into business class (especially if you are flying more than 3-4 hours!)
Get a credit card to get miles and points. Having a credit card that you use for personal or business that gets you points – makes a big difference. Only do this if this is financially feasible for you. Having an airline (or hotel) specific credit card many times will let you book a better seat or book a better room.
Pick one airline and stick with it – the perks add up.
Bring bottle water and snacks with you. Never rely on the snack cart on the airplane – but don’t bring your McDonald’s or smelly burritos onboard – please! Smells great to you – not so great to everyone else 4 hours later!
Don't over pack. Layering is key. Keep all your important things in the same place each time. Don’t check your important documents or medicine.
Bonus: Get TSA Pre-Check and/or Clear – it makes traveling SO much easier!

Additional resources:

My fave travel and packing hacks: https://katielance.com/podcast026/
My fave travel products* https://www.amazon.com/shop/katielance?listId=2T4EWNNT3E9V1
TSA Pre-Check
Clear (Affiliate link - get two months free with my link!)
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Social media has changed – what was true a few years ago may not be true today. There is so much noise on social media – how can you cut through the clutter? Here are a few tips and tools I cover in today’s podcast:

Be intentional. Stop the random acts of social media
Be authentic. Be yourself. Lean into who you are – and who you are not!
Create original content. Content like video, podcasts, Facebook live content, Instagram Stories and more help tell the story of who you are and help to connect you to your audience.
Be willing to take risks and have fun. It’s one of the reasons I am loving Instagram and Facebook Stories – using these tools will help you relate to others!
It’s not all about you. It’s not just about posting content – it’s about reaching out and connecting with others. Don’t be a ‘drive by liker’ – leave a meaningful comment or take the online, offline!

Lessons learned:

Time block your schedule daily, weekly and monthly to make time for social media
The riches are in the niches – be specific with who you want to work with
Search hashtags to connect with the people you want to connect with

Additional resources:

Download our free content grid HERE
Info about our Mastermind
Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode, I’m sharing how to achieve quality of life as an entrepreneur. Now, I'm smiling because quality of life, I think, is one of those things that we all strive to accomplish. We strive to achieve. We want to be in balance with our family and business.

When I started my own company in 2012, and one of the reasons why my husband and I are so passionate about running our business, and one of the reasons why we are in this for the long haul, is quality of life.

We make sure that we take the time to plan out our vacations and there's certain things that are non-negotiable when it comes to our family and our kids. I know this is probably not rocket science, but if it's not on my calendar, it usually doesn't happen. So getting things scheduled makes a really, really big difference.

The next thing is what are your priorities? I know for a very long time, I mean basically since I had kids, I would say my kids are first. But then what would happen is something would come up. I'd have a really important call from a client or an amazing speaking opportunity, and all of a sudden my kids were important, but they kind of got pushed to the side because of this great opportunity. I've really begun to realize is that when you say that something is your most important thing, you have to ask yourself, do your actions speak louder than your words?

At the end of the day, are you going to wish that you spent more time at the office? Am I going to wish I spent more time on stage? No. So having those priorities in place is really important.

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s episode, I'm sharing how I manage my own social media. I do run a social media company, so it's probably not surprising that I run my own social media. But I'm often asked "who helps manage it? how do I run it?" So I'd like to share my thoughts around it and a few tools that I use to help manage it all.

One of the first things I'll say, and I said this a few episodes ago, is I really believe in the philosophy of "no tweet left behind." What I really mean by that is this - if someone likes or comments, or interacts with me on social media, I'm going to respond to them. It's something that's very important to me and it's one of the ways I've been able to build my business, build our community, and it's something I'm very proud of now.

So if that's the case, how do I manage that? There's a few things that I do. First off, when I open up my Facebook feed or Instagram feed every morning, I don't look through my news feed first. I actually look at my notifications first, and I don't look at my notifications unless I'm ready to respond to them. I usually do it that at least twice a day, once in the morning, and once in the evening. But I always make sure that I'm in a place where I can actually respond.

Another tip I'll give you that I do on a daily basis is Focus Five. Focus Five is simply a process where once I look at my notifications, when I'm ready to go into my newsfeed, I find five people that I can meaningfully connect with. I do this literally every morning as I'm drinking my cup of coffee. I'll scroll through my notifications, meaningfully respond, do my focus five and then I go about my day.

Additional resources:

● Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

● Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today's episode I'm going to share with you some of the backstory of how I got into speaking and give you some tips for how you can get into speaking if you are interested in becoming a professional speaker. As I look through my career, I was really fortunate because I was given a lot of opportunities early on in my career to be in front of a lot of people. Today, a big part of my business is speaking and I've been fortunate to speak on stages, literally all over the world stages large and small. Here are a few tips for honing your craft as a professional speaker: Tip One: Always try to put yourself in a position where you are in front of people. Raise your hand and volunteer for opportunities - look for opportunities local to you. Tip Two: Think about what your message is about. Do you want to teach? Is it something inspirational? Is it something educational? Is it something funny? Is it a life lesson? Is it a skill? What is that people ask you all the time? What are things that you're the most passionate about? Tip Three: Start to put some of that content out there in the form of video content. If you want to become a subject matter expert on a certain topic or whatever it is that you want to talk about, start thinking about what type of video content can you start to create on a consistent basis. Speaking is something that I truly love and enjoy. At the risk of sounding corny, I truly feel at home on a stage. So if speaking is something you're curious about and you'd like me to talk more about that, I'm happy to share more about that. Just let me know!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Back in 2012, we opened up our doors for business and I thought on this year's anniversary, I would create a podcast sharing seven lessons learned over the past seven years!

Work hard, play hard
Surround yourself with great people
Make your yeses, YESES! and your noes, NOES!
Money is not everything
Love, do what you love
Have systems in place
It is not what you earn, it is what you keep

If you're listening to this live, I just want to take a moment and really thank everyone who's been a supporter of myself and Paul, and our company and our team. It truly is a village in so many ways and I think so often we look at people who are doing things and we think, "wow, that's really great. Look at what they're doing." But there are so many moving parts to what we do, especially with our company. So I just want to give a big thank you to our team. We have some amazing folks on our team! I want to give a big thank you to all of our clients and everyone inside of our #GetSocialSmart Academy and just really all of you who are listening in - you're a part of our community!

I'm so grateful for our community – thank you! Cheers!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Asana - Project Management Tool

As a professional speaker, I have been speaking for years and I speak to all different size audiences from a few hundred to a few thousand. And although oftentimes I'm giving similar presentations, every presentation is different because every audience is different, every group is different, and it's something I take a lot of pride in.

I would say over the past few years, I've really been focused on honing my craft and really honing how I think about presentations - honing my stage presence and really thinking about the whole process. In fact, last year I was so fortunate to attend a great event through Heroic Public Speaking. This has been a great resource for me to really improve my presentation skills.

Lessons learned

Be prepared – be over-prepared.
Rehearse, rehearse, rehearse!
There is nothing like getting on stage and just doing the work to hone your craft.

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Heroic Public Speaking
"Steal the Show" by Michael Port
Book Katie Lance for speaking

Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

I'm on the road a lot. I usually have anywhere between 20 to 30 speaking engagements each and every year, which means I'm in and out of hotel rooms and airplanes quite a bit. I’m excited to share in this podcast, in no particular order, some of my fave hacks, tools and products.

I would love to hear from you what is one of your favorite travel hacks? Do you have a favorite travel hack? Let me know. Reach out to me on Facebook or Instagram. Let me know that you listened to this episode. Share with me a favorite tip and I will re-share that out with my audience, as well. Lessons learned

Pack light. Most likely there are stores where you are going in case you forgot something!
Invest in quality luggage and clothes.
Remember – whatever you pack, you have to carry!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Check out all my fave travel products here!

To this day, if you tag me, if you comment, if you message me, DM me, tweet me, Instagram story me, whatever it might be - I'm going to respond. Many people have asked, “How do you do this, Katie? That seems so un-scalable - you must be on social media 24/7."

The reality is that I'm certainly not! Now ironically, I am in the business of social media, but I am certainly not on social media 24/7. In fact, I'm probably on the phone a whole lot more than I am on Facebook or Instagram. But what I have found that's really valuable, is to just be really intentional with the time I'm on social media. If I hop on for five or 10 minutes in the morning as I'm drinking my cup of coffee, I don't necessarily go right to my newsfeed, I go right to my notifications. I check my notifications first, and that's been my process for years and years.

Respond to people, engage. I would also take this a step further and say this applies to all areas of your business. If someone emails you, email them back. If someone texts, text them back. If someone calls, call them back. Be a person of integrity, be that person and you'll be amazed. People will be amazed when you are that person because in this day and age, most people don't do that. Most people don't return the call. Most people don't comment back when they've been tagged in a Facebook post. Be that person who shows up, who engages, who understands that with social media, that first part is social.

I'd love to hear from you. What do you think about this? Do you think it's unreasonable to respond to every comment notification? Is this something you do? Is it something you've thought of doing? I would just love to hear your opinion about this, so reach out to me. Facebook or Instagram are the best ways to find me. And as always, if you enjoyed this podcast, the best thing you can do is share it out, tell a friend, subscribe, leave us a review!

Lessons learned

It's all about relationships. Relationships are built with those small tiny interactions over the course of time. Every like, comment and share adds up.
Be that person who shows up, who engages, who understands that with social media, that first part is social. Be really mindful of the time that you're spending on social media.

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Inman News (Listen to the story of my time at Inman and my accidental leap into real estate)
“Jab, Jab, Jab – Right Hook” by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

In this podcast episode, I talk about the value of being true to yourself when it comes to how you put yourself out there personally and professionally. Oftentimes we fall into the trap of trying to be a people pleaser or we try to be all things to all people. But the truth is, for most of us, when we are looking to hire a professional, we are looking for professionalism, expertise, a great referral – but we also want to find someone that ‘gets us.’

We work with a lot of agents and brokers inside our #GetSocialSmart Academy helping them with their social media strategy and some of the factors to consider when you are putting your content plan together are things like:

Who do you love to work with? Who don't you...?
What do you stand for? Who do you stand for?
What are you all about?
Who do you love spending (and not spending) time with?
What is most important to you?
What kind of legacy to do you want to leave?

When you start to put out content that isn’t just information – but content that has an opinion and a voice, your voice – you will attract the people you want to work with. Not only that, but working through these questions will help form your mission personally and in your business, which ultimately makes the ‘yeses’ bigger yeses in our life and makes it easier to say ‘no’ when needed.

Lessons learned

Your vibe attracts your tribe
There is nothing wrong with having an opinion and a voice
You don’t have to be all things to all people

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Dare to Lead by Brene Brown

Is this something you struggle with? Are you a people pleaser? Reach out to me on Facebook or Instagram and let’s chat!

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

Community is everything – it’s how I launched my book, this podcast, our vlog, our #GetSocialSmart Academy – it’s truly been a cornerstone of our business.

I am often asked how we have built our community over the years. Here’s the truth - people want to feel like they are a part of something bigger than themselves. Building a community is an amazing way to grow your business and your social media presence.

How can you build a community? Be a giver. Notice people around you. Be a good finder. Surprise and delight people. Give without expectation.

Also, think about what you are good at. What is your skill set and what do people ask you about? There are communities for everything! A great community can be an amazing support network and it can also help your business in so many ways.

Lessons learned

Find your niche
Give without expectation
Take the online offline

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Jab, Jab, Jab, Right Hook - Gary Vaynerchuk

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

#GetSocialSmart: How to Hone Your Social Media Strategy

A few years ago, we saw a massive shift from blog to video content and so we decided (with the prompting of my team) to start a show! We launched my YouTube channel and recorded the 1st 99 episodes on my iPhone 6S+ without a mic or fancy lighting, and it made a huge impact in our business.

Creating episodic content has been huge for us and this podcast tells that story – lessons learned, why content alone is not enough, how we think about distribution of content and why it was one of the best business decisions for us!

Lessons learned

Have a plan – Asana (consistency counts!)
Distribution is key – repurpose, repost, repackage
Email is not dead – this has played a big part of how we distribute our vlogs each week!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Vlog Like A Boss by Amy Schmittauer
Tripod
Lighting

Selfie Stick Tripod with Remote, yoozon Extendable iPhone Tripod Selfie Stick with Versatile Cold Shoe & 1/4" Screw, Portable, Lightweight, for iPhone 13 12 Mini Pro Max,Samsung Galaxy S22, Google etc

Vlog Like a Boss: How to Kill It Online with Video Blogging

None

As much as I love social media – it is not the silver bullet. Social media will never replace a handshake, a hug, a phone call or a handwritten note. Social media is an incredible medium but should never replace a real conversation. This podcast shares my thoughts about this and a few actionable tips for you to take the online – offline!

Lessons learned

Reach out to someone today – call or text them!
Don’t be afraid to call someone out of the blue
Sometimes it’s important take the online offline – things get lost in translation

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Time is our greatest ally and when it comes to business (and life) - sometimes we have to learn by doing. By sticking it out. By doing things we aren’t sure we can (or want to do.)

In this podcast I talk about the value of learning what we are good at, what we aren’t, who we want to work with, who we don’t, who we say yes to and who we say no to.

I talk about the value of just sticking it out - not too many people do! Time is everything in business and life!

Lessons learned

Give yourself grace
Get a support network – colleagues, friends, coach
Be realistic

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

It’s easy to just turn into a task-master when we run a business, or work for someone else, or run a family. But in this episode, I challenge you to go beyond tasks and think about being a visionary.

What do you love to do? What are you good at? Where do you want to be in 5-10 years personally and professionally?

Don’t be a slave to your email. You can become the visionary you want to be – I promise!

Lessons learned

Time block – plan ahead for planning, plan out big chunks of time for creative work
Don’t check your email all day long – don’t let your email become your to-do list
Think long term – where do you want to be in 5 years and work back from there

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Darren Hardy books and resources: darrenhardy.com

Have you ever thought you were way too busy to indulge in a hobby? Between running a business and running a family alongside my husband – there aren’t too many hours left in the day. But over the past few years I started a side hobby that I have come to enjoy on a daily basis – gardening!

If you had mentioned this to me years ago, I would have laughed at you because I certainly did not have a green thumb. But my Papa did and so does my mom, and so genetically, perhaps I have a bit of that garden expertise within me!

I slowly discovered how much I loved spending 5-10 minutes at the end of each day on something that was just for me; not for my kids, not for my husband or my friends – just for me and I realized how valuable and recharging it is to find something for you and you alone. In this podcast I share this journey and all the parallels I see with gardening and life and business.

When you garden, you reap what you sow. You understand there is a season for everything and the value of patience.

I’d love to hear from you what it is that you carve out time for. Leave me a message over on my FB or Instagram!

Lessons learned:

I didn’t start my own business to not spend some time for myself. Create a small daily habit that is just for you each day.
Gardening taking patience, persistence and the realization that sometimes you do everything right and you still fail – such a great life lesson.
There is a season for everything – some people come into your life for a reason, a season or a lifetime!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Here are a few of my favorite flowers from my garden: https://www.instagram.com/p/ByAvbGaF95O/ and here: https://www.instagram.com/p/Bw43UStFQpw/

If you need heart surgery do you want a general surgeon or do you want the best heart surgeon you can find? No one wants to hire a generalist – we want to hire the best specialist we can find right?

The riches are in the niches and in this episode I share my own journey in trying to be “all things to all people” and the transformation that came to my business when I really focused on my core audience, where I was known, in the real estate space!

After you take a listen, I’d love to hear from you and hear your struggles with this – message me on FB or Instagram!

Lessons learned

No one wants to hire a generalist. Be specific.
Ask yourself, “Who do you love working with (or, not?)” This will give you some insight on who your ideal client is.
What are the questions people ask you all the time? This answer can help you to form your niche!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (affiliate link)
Heather Heuman’s podcast (she does a fantastic job of serving her niche audience of Christian business owners)

KNOWN: The handbook for building and unleashing your personal brand in the digital age

Like most people – we all have things on our ‘bucket list’ – on our ‘to do’ list of one day. We all say to ourselves, ‘one day we will do this, or that…” But, what if one day never happens? Life is short and we aren’t guaranteed any more days. In this podcast episode I share how I made one of my bucket list items – attending the Oprah show a reality. I talk about how I turned a ten-year old dream into a reality with 27 days after a focused effort of deciding to make it happen.

What bucket list items do you have? Break down those big audacious goals into manageable tasks that you can do each day or week. It may mean short-term sacrifices for long-term gains – but you can do it! Anything worth achieving doesn’t just ‘happen.’ Start today moving toward checking off those bucket list items and you won’t regret it! Listen to the podcast to get the full story and then leave me a comment over on Facebook or Instagram – I’d love to hear about your big bucket list items!

Lessons learned

Don’t wait - start moving forward with your bucket list today
We aren’t guaranteed any more time. Wishing and hoping is not a plan. What are small actionable steps you can do today to start?
If you have a big financial bucket list item (i.e. home, vacation, car) – ask yourself what the cost will be and then break down what that would look like weekly if you started saving today.

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Miraval Resorts
In case you are curious – here’s a picture of us at the show and here are the videos I sent Oprah.

When is the last time you unplugged? Truly unplugged? Recently, we took an amazing Disney Cruise to Alaska. It was an incredible vacation; truly a bucket list item. During that time, I decided to completely unplug; no social media, no email – nothing! This was the first time in nearly ten years that I unplugged and ‘went off the grid.’

We said to ourselves, “What if put our out of office on and just went on vacation like it was 1990?” The good news – we did it! Listen to the full podcast and let me know your thoughts and I’d love to hear over on Facebook or Instagram when was the last time YOU unplugged?

Lessons learned

You aren’t that important LOL. Ok, yes of course you are important – but you aren’t so important you can’t take a few days offline, right?! You can do this! Set the right expectations with your clients and/or colleagues and just do it!
Be in the moment – this is the best gift you can give those around you.
Build your systems, your resources and your team to be able to do this effectively.
Don’t be so busy watching other people’s lives that you aren’t living yours.
Are you looking at your device out of habit or ON PURPOSE?

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
My Disney cruise review: (link coming)
Marketing the Disney way: https://katielance.com/disney/

When you have a child you understand the phrase, “When you have a child, your heart is truly outside your body.” I always knew I wanted to be a mom, but I wasn’t always sure if I was ‘Mom material’ and I would guess I am not alone! Honestly, it took TIME for me to really feel like I was a mom (and there are many days when I still feel like I have no idea what I am doing!) This podcast shares a few of my personal stories as a mom and my journey in this process.

Lessons learned:

Be present – don’t wish for the past or the future – just enjoy the moment
Give yourself grace – you do you (also, stop judging yourself and other moms!)
Ask for help and share duties with your husband or partner – don’t be a martyr!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Check out one of my favorite bloggers who talks a lot about motherhood and balance: https://believeinbalance.net/

Being a mom and running a business is hard! This podcast episode shares how I think about the choices we make as parents, how I have thrown ‘balance’ out the window and what things are non-negotiable!

Lessons learned

You can’t do it all – so just let it go!
Sometimes we mess up – apologize to your kids (and yourself if needed)
Actions speak louder than words – make your kids a priority!
Create one special routine that is just you and your kids – for us it’s reading at night!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Books I’ve read my boys *affiliate link https://amzn.to/2XChhlj
Mayim Bialik YouTube channel

As a business owner – there comes a time when you decide to either ‘go for it’ and dive head first into your business OR you decide to keep your business as a ‘side hustle.’ There is nothing wrong with either decision, but once you truly decide to become a full time business owner, there are nine things that I think are really important for you to consider – and that’s what this podcast is all about.

From having business hours, to knowing how much you charge to having a dedicated work space – there are many things that will really solidify your business as a business. And, at the end of the day - you want to command a higher price, higher fee - you must act like a business and not just someone with that ‘side hustle.’

Lessons learned

Higher for your weakness but know enough to hire the right person
Scale as you grow
Focus on your priorities

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Basic websites resource: https://www.wix.com/
Email marketing resource: https://mailchimp.com/ or https://keap.com/
Project management tools: https://app.asana.com/, https://trello.com/ , https://slack.com/

In this podcast episode I share some of my very favorite books, online resources and events that have changed my life personally and professionally! The theme of this episode is, the more you learn, the more you earn. But beyond making money, the time to learn and improve is so important personally and professionally.

Here are a few of my favorite quotes from the books I mention in this episode:

“You can get everything in life you want if you will just help enough other people get what they want.” - Secrets of Closing the Sale by Zig Ziglar

“Love is something you do for someone else, not something you do for yourself.” - The 5 Love Languages by Gary Chapman

“I think a lot of people dream. And while they are busy dreaming, the really happy people, the really successful people, the really interesting, powerful, engaged people are busy doing.” - The Year of Yes by Shonda Rimes

Lessons learned

Make the time to continue to educate yourself
The more you learn, the more you earn
There is never an ideal time – make the time to read, go to events and pursue learning!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Check out these three books (affiliate links):
- Secrets of Closing the Sale by Zig Ziglar
- The 5 Love Languages by Gary Chapman
- The Year of Yes by Shonda Rimes
Podcasts to check out: Online Marketing Made Easy with Amy Porterfield and Build Your Tribe with Chalene Johnson
Social Media Examiner, Social Media Marketing World (https://www.socialmediaexaminer.com/)
Creative Live https://www.creativelive.com

Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person

Zig Ziglar's Secrets of Closing the Sale

Have you ever thought about building a team or are ready to grow your team? In this episode I share my thoughts on building and maintaining a team, how we find great people, what happens when your business evolves and more.

When I started our company, it was “me, myself and I” and as the business grew it got to the point where I started missing things. Things started to fall through the cracks – and I knew it was time to bring on someone to help. Over time, our team has evolved and I’m so thankful for everyone who has worked with us – now and in the past. We’ve been fortunate to work with some great people.

As we’ve grown our small but mighty virtual team – we believe in growing slowly to build stability and to maintain a sustainable environment. How do we hire? Simple – we look for good people. Character counts! We also look for people with a strong work ethic – people who do what they say they are going to do, people who don’t "pass the buck," but take responsibility. At the end of the day, businesses grow and change and sometimes what you need when you start isn’t what you need a few years later – and that is ok!

It’s also super important to set up systems and treat your business like a business. Pay people on time. Have your systems in place like: NDA’s for your team, contracts for your team members and clients, payment systems (not through Venmo or PayPal but through a business banking account!) We love using tools like Asana for project management and the Voxer mobile app to communicate quickly when needed.

Growing your team is an evolution and a big part of that for me has been my own personal development. Join me for my next episode where I talk about how I invest in myself - professionally and personally through reading, courses, and more!

Lessons learned:

Treat your business like a business.
Hire for your weaknesses. Don’t try to do it all. What do YOU do that you are really good at that moves things forward?
Systems are key. When you 1st start – everything is in your head. Utilize project management tools to help you be organized. Systematize your business.

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Learn more about Darren Hardy here!
Asana for project management
Voxer mobile app
Zoom video chat

In this podcast I share the story of how we made what felt like a Titanic change in our business. Here’s the truth: anytime you are making big changes professionally and personally it can feel like you are moving the Titanic!

For the first few years being in business I worked with dozens of consulting clients on retainer and so many of them were amazing. I was on the phone constantly pitching, sending proposals and working around the clock for my clients.

And then… I started feeling burnt out. I had gone into business for myself but was feeling like I was losing that flexibility and quality of life. Looking back, there were some people we worked with that maybe weren’t the right fit so we knew it was time to make a shift. In episode 7 and 8, I shared how we launched our #GetSocialSmart Academy and as that grew, it became more and more fulfilling and it also led to a more scalable and sustainable business. Now, don’t get me wrong, I love consulting (and big shout-out to so many of our amazing clients), but what I learned is that you have to be the right fit for the client and they have to be the right fit for you.

Here’s the truth: when you first start a business – you say ‘yes’ to a lot of things because if you are like me, you are figuring it out as you go and figuring out what you want to do (and what you don’t want to do!) I learned that saying "no" allowed us to say "yes" to opportunities that were more in line with our mission. Reading the book The Year of Yes inspired me in so many ways in this journey. (I loved this book so much I bought it for so many people over the year!) Side note - I also learned the value of having strong referral partners!

However, making change is scary! I remember a few years back attending Social Media Marketing World and being in the audience listening to Amy Porterfield share candidly how she made a similar change in her business. I remember distinctly the graph she showed with the dip her business took the year she made that change but then how much it accelerated afterward. Seeing that truly put the right expectations in place for me and we experienced that dip. But now, we are so excited to say that we are experiencing that big upswing. It took time – for us it took about 18-24 months and the good news is that when we rang in the New Year in 2019 we could raise a glass and say, “We did it! We made that change!” And now, we still offer consulting from time to time if it’s the right client, but now the majority of our business comes from our #GetSocialSmart Academy. A big reason why we were able to make this change too came from the people on our team… that’s the next episode!

Lessons learned:

Just because you can do something, doesn’t mean you should. You don’t always have to raise your hand!
Say YES to saying NO. Our time is our most precious asset. In the beginning, you have to say YES but at some point, it’s ok to say NO!
Be protective of your time. We only have one life to live.

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Check out Social Media Marketing World *affiliate link
Connect with Amy Porterfield here!
The Year of Yes book *affiliate link

Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person

This podcast episode is the back story of how we launched our #GetSocialSmart Academy – our on-demand 24/7 learning platform. The Academy was born out of my love for online learning (check out episode 007 for that story) but even more so - from the droves of people asking me all the time about how I could help them. I’d be on-stage and invariably afterward I would always get tons of questions about coaching and if we could help them personally. I knew we didn’t want to just serve a handful of people but we wanted to serve thousands!

Another pain point for me is that yes, there is a TON of information online about social media – but a lot of it is outdated or has nothing to do with real estate. Plus, we really felt like there wasn’t a place for an agent or broker to learn how to put a complete strategy together.

Fast-forward to the end of 2015 – we had successfully run many of our live 6-week programs and it was at that time I discovered live streaming, specifically Periscope. It was during this time I spoke at the first Periscope Summit in NYC and met someone I had looked up to for years – Kim Garst. I nervously approached her and asked her advice about my business. She told me the power of creating online courses and online training is the ability to serve more people - I will never forget that. I wasn’t looking for a “get rich quick” scheme or “the easy button.” I was truly looking for a way to serve more people and grow and scale our company. Kim has been an amazing mentor to me and even wrote the forward to my book in 2017 - #GetSocialSmart!

After that event, I saw down with our small team and brainstormed and quickly after that launched our Academy. And as you may imagine, if you’ve listened to other episodes of this podcast, it wasn’t perfect. But guess what, done is better than perfect!

Today, our Academy family has included thousands of people over the years and we are so proud of the tribe we have attracted by staying true to our mission and what we are all about. That leads me to our next episode, which is all about how we made some BIG changes in our business!

Lessons learned:

Listen to your gut. If you have an idea – there is an idea, there is a need. Sometimes we are our on worst enemy
Start with where you are. You don’t have to have anything perfect. If I would have waited until everything was perfect, nothing would have changed.
You don’t have to be all things to all people. You don’t have to serve everyone. Lean into your niche. Where are you known?

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
GetSocialSmart book on Amazon
Connect with Kim Garst here!

#GetSocialSmart: How to Hone Your Social Media Strategy

This podcast episode is the back-story of how I became so inspired with online learning that it helped transform our business by creating our #GetSocialSmart Academy. I was inspired early on from online marketing pioneer, Laura Roeder who is now the founder of MeetEdgar. I remember listening to webinars she hosted nearly a decade ago and being inspired, blown away, I thought to myself, “This is such a great way to learn. Here I am in my home office and fuzzy slippers. I would love to run a business one day to be able to offer this type learning!” Fast-forward to my first webinar I ever hosted back when I worked for Inman News. I was so nervous and quickly realized how different webinars were from speaking onstage. But here’s the truth – we live in an on-demand world with Netflix, Amazon, Hulu and others. Not only that, but attention is truly the name of the game. When someone signs up for your webinar and then they choose to attend live, they are choosing to spend an hour with you - that is a really big deal!

This epiphany inspired our first iteration of #GetSocialSmart – our first 6-week course which was cobbled together with Go To Meeting, Dropbox, Mailchimp – but guess what? It worked! And, more importantly, it served a huge need. In our next episode, you will hear more about that story!

Lessons learned:

Give people more than they expect. Under-promise and over-deliver.
Find your voice. Be brave and vulnerable.
The riches are in the niches. When you lean into who you are and who you are not, so much is possible!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Check out MeetEdgar *affiliate link

I jumped into the real estate industry back in 2005 when I was hired by a boutique real estate firm in the San Francisco Bay Area – Empire Realty. I was over the moon! I was hired as the marketing manager and found myself in a sea of independent contractors and that is where I fell in love with the real estate industry. I love the entrepreneurial spirit of real estate agents! During my time at Empire I balanced corporate marketing along with working side-by-side agents. It was a great experience to see first-hand how hard agents work – they wake up each day unemployed! From Empire I went to work for Inman News (after attending Inman Connect and thinking, ‘these are my people!’). Learning what it meant to work at a media company at the intersection of real estate and tech was incredibly rewarding and set the stage for where I am today!

Lessons learned:

Surround yourself with great people; people who are smarter than you!
Dream big dreams. We only have one life to lead – make the most of it
Say yes and figure it out later. Sometimes we don’t have all the answers. Tenacity and work ethic is the name of the game!
Every step along the way is an important step. Live your life with no regrets.

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Crush It book *affiliate link
Follow me on Instagram for more behind-the-scenes into my life and business @katielance

Crush It!: Why NOW Is the Time to Cash In on Your Passion

After moving back to the San Francisco Bay Area in 2003 it was time to find a job! I interviewed with some dear friends of mine who owned the cutest boutique toy store. I worked there from 2003 through 2005 and it was one of the toughest but most rewarding experiences. If you’ve ever worked retail at the holidays – you know what I mean! I learned so much about customer service, service with a smile, how hard retail employees work and grassroots marketing skills I still employ in my business today. I also have the utmost respect for anyone who works retail around the holidays! Enjoy the episode!

P.S. Next time you are in a retail store – be extra kind to the person behind the counter – it makes a big difference!

Lessons learned:

Be willing to wear multiple ‘hats’ – the best people to work with are the ones who say, ‘that may not be my job – but it needs to get done so I will get it done!’
There is so much power in a smile and ‘please and thank you’ – be positive, be friendly – it makes a big difference
There is a lot that can be accomplished even if you don’t have a big marketing budget. We started building an email list with a piece of paper and a clipboard – start small! Done is better than perfect.

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance

After getting married in 2001 we took a big leap and decided to move cross country (more than 2,200 miles) from California to Indiana! We were young, newly married and looking to save a bit of money and have an adventure. This podcast episode is the story of that two-year period in our life from moving cross country (and back), living (literally) on love, discovering what really matters and getting my first real experiences speaking on stages up and down the state of Indiana. This journey really helped to set the stage for where we are now in our life and always reminds me to be thankful for how hard we’ve worked to get to where we are today!

Lessons learned:

There is so much value in leaning on your partner – “let the glue stick” (especially when you are newly married!)
The value of putting yourself out there - you only live once. You want to do something? Start with small actions today that will move you toward your goal tomorrow.
The value of what’s really important - stuff is just stuff. We started our journey living on an air mattress and going to garage sales for our first set of dishes. Stuff is just stuff - be grateful for what you have!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
Follow me on Instagram for more behind-the-scenes into my life and business @katielance

My husband is my partner in life and business and it all started in 2001 in a Yahoo chat room! Yep, I met my husband online, in a chat room. Needless to say, I think my family and friends were worried – but as the saying goes, ‘when you know, you know.’ This podcast is the story of us – before we had our company and before we had kids. It’s the story of how two people met online, and within six months were married - and now seventeen years later are still happily married! On a side note – if you like romantic comedy movie references – you’ll love this episode.

This podcast is the back-story (going back to the 90’s) where I first fell in love with sales and marketing. Back in 1995 I was a student at Cal State Long Beach looking for a job to earn some extra money and gain some real-world marketing experience. I answered a tiny newspaper ad that led me on an eight-year journey working with Vector Marketing selling CUTCO Cutlery. Yep, I was selling knives! I worked my way up in the company to become a top sales rep and manager in multiple places (one of them in Honolulu!) This was all before the internet, email and social media. This experience dramatically shaped who I am today and how we run our company.

Lessons learned:

Never underestimate the value of building rapport with people (before you try to ‘sell’ them anything!)
It’s a numbers game. How many people do you have to email, how many calls do you have to make, how many posts do you have to make on social media –for people to notice and take action. When you lean on the numbers, the ‘no’s’ aren’t so hard to take!
The power of one-to-one marketing. There will always be a place for marketing to the masses but there is so much power and intention in reaching out one-to-one to people!
Hustle - work smarter, not just harder. Great things don’t happen by accident
Team-building – there is so much value in building a team of great people!. There are lots of places for people to work but people stay at a company because of the people – because they feel like they are a part of something
The value of working with great people. Who are YOUR people?
Every ‘no’ opens up an opportunity for a ‘yes!’
Do what you love because life is short!

Additional resources:

Visit me at KatieLance for more info about my speaking, consulting and our #GetSocialSmart Academy
For more info about Vector Marketing or CUTCO Cutlery visit: https://www.vectormarketing.com/ and https://www.cutco.com/
Follow me on Instagram for more behind-the-scenes into my life and business @katielance

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

In this episode I am taking you behind-the-scenes to share with you the "how" and "why" I started our consulting company. I get asked about this all the time and thought it would be great to tell the story as well as some lessons learned along the way.

Lessons learned:

• You don't have to be completely ready to start sometimes "done is better than perfect!"

• If I would have waited the time would have never been right

• Lean into what you know you are good at - be confident in your talents!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy.

Follow me on Instagram @katielance for more behind the scenes into my life and business. Don't forget to subscribe and stay tuned for the next episode!