The Awakened Life: Recent Episodes
John Yax, Chris Yax
The Awakened Life is a place where yogis learn how to take their practice "off the mat" and experience the real power of yoga in their lives. It here to help people wake up to the truth of who they are to live an Awakened Life... a life of purpose, passion and power. It's mission is to help. - - - - - You can learn more about us and what we do at: https://yaxyogalab.com
We had a good friend pass away recently. And dealing with that reality gave us insights into how to live our fullest life.
The reality of life is that one day, we will all transition. Our unwillingness to deal with this reality keeps us from living life to the fullest. We misperceive the permanent for the impermanent and the impermanent for the permanent.
What we mean by this is that we live our lives as if everything will remain as it is. When we go out of the house, we assume we will come back. The reality is that we don’t know. Our time is limited, and tomorrow is not guaranteed. Live life to the fullest today.
If there is anything that you’ve always wanted, do it today. How do you go about life to the fullest? One is by taking care of your unfinished business because you never know when it will be too late. Two, let the people in your life how you feel about them, and three, don’t hesitate to go for the things that you love in life.
Tune in to this episode and learn how to live life to the fullest by acknowledging your own mortality.
Key Takeaways
- Misperceiving the impermanent for the permanent and vice versa (01:37)
- Celebrating the life of one of our friends (02:02)
- Live life to the fullest today; tomorrow is not guaranteed (04:16)
- Do what you have always wanted today (06:37)
- Would you live your life differently if you knew when you are going to pass? (08:13)
- Take care of your unfinished business today (09:35)
- The biggest regret people on their death bed have (10:47)
Additional Resources
Follow the immersion course on Facebook here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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During this event, we delved deep into financial stuff, which was awesome, but what really struck us was one bit of information that we found to be super relevant to us as Yogis. It was referred to as the Abyss Concept.
What holds many people back from achieving their dreams is the Abyss. We love the comfortable and the known; the Abyss is on the other side of this. We have to get out of our comfort zones and get into the unknown to grow. Taking a journey into the unknown is difficult and may scare us, the temptation to go back will be high, but if we really want to grow, we must forge ahead into the unknown terrain.
When you step into the unknown, you'll suck at the beginning. You have to be willing to be bad at something to learn new things and grow. The biggest obstacle to growth is not willing to suck at something. Not willing to step out of your comfort zone will hold you back from your dreams.
Key Takeaways
- The concept of the Abyss (04:13)
- Taking a journey into the unknown to grow (04:58)
- The only way you can achieve your goals (06:26)
- If you are not willing to suck, you'll never be good at anything (10:41)
- In our quest to grow, we have to get uncomfortable (11:52)
- The only person who can get you out of the Abyss is a better version of yourself (13:18)
Additional Resources
Follow the immersion course on Facebook here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
In this episode of The Awakened Life Podcast, Chris and John discuss the 3 questions that help you get to the core of who you are, what you want in life, and how you can serve.
One of the greatest Yoga teachers, Patanjali, said that whenever we are solely identified with our ego, we bind ourselves to the things that do not have a permanent reality. These things may be our jobs, relationships, bodies, or material possessions, which then lead us to a sea of distress, unhappiness, and illness. Remembering the real you in is not trapped in these things is the key to real joy and freedom.
To find our real selves, we need to answer these three powerful questions. Who am I? What do I want? and How can I serve? When you are able to answer these three questions, you get in touch with your spirit, which is the true goal of Yoga. These three questions shift your internal reference point from ego to spirit.
Click Play on this episode to learn more about how you can answer these three questions to you're your real self and shift from ego to spirit?
Key Takeaways
- What are you identifying with? Are you identifying with that will lead to suffering (07:07)
- Getting in touch with your spirit is the true goal of Yoga (09:25)
- The three questions that shift your internal reference point from ego to spirit (10:03)
- If it can be taken away from you, it's not you (10:20)
- Are you adrift in your life without a destination (11:19)
- When we get aligned with what we want, we see a bigger grander vision of our lives (12:32)
- The best way to find yourself is to lose yourself in the service of others (14:22)
- How this simple but powerful exercise can change your life (15:56)
Additional Resources
Follow the immersion course on Facebook here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
What is the difference between religion and spirituality? Is yoga a religion? If you have often searched for answers to these questions, then look no further. In this episode, we talk about all these concepts, what they mean, and how they relate to your life.
Religion is the belief and worship of a higher power. Spirituality is the focus on the spirit or the soul above materialism and the physical world. You can have a spiritual experience inside a religion. Spirituality is an individual experience while religion is a group experience.
In spirituality, you can connect to a higher power through your spirit and soul by employing techniques such as yoga. In religion, you worship the higher power and only connect to it through someone else. Someone like a priest, pastor, monk, etc.
Yoga is a spiritual practice. The essence behind spirituality is freedom. We are freed from misperceptions of what we think life is about. We are then aligned with what is real.
Key Takeaways
- The importance of meditation (06:44)
- Yoga predates all known religions (09:00)
- What is the difference between religion and spirituality (09:45)
- Religion is a group experience while spirituality is an individual experience (11:29)
- The biggest difference between spirituality and religion (12:11)
- We have the power within ourselves to make that connection to radically transform our lives (17:17)
- How to make your life have a lot less drama; align with what's real (18:01)
- The essence behind spirituality is freedom (21:14)
- The value of religion is the group experience and community support (22:18)
Additional Resources
Follow the immersion course on Facebook here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
Did you know that 85% of full-time employees in the world are unsatisfied with their job? As astonishing as it sounds, this is the reality. This translates to about one billion people. These people don’t love the jobs they go to each morning.
The majority of us think we have to work on a job we hate to make money so that then we can do what we love. Why not go straight into what you love doing? You may be tempted to answer that it is the job and financial security you are looking for, but this is a mind construct. Security is an illusion. The COVID pandemic has wiped off millions of jobs that were previously considered ‘secure’ just as it happened with the depression in 2008.
The time to move in the direction of what you love doing is now. The Awakened Life Formula helps us with this. We get up each morning, move our bodies then sit still and meditate. This sets our mindset in the morning and helps us know exactly what we want, where we are going, and what we need to do to get there.
Listen in to this episode to learn how the Awakened Life Formula can help you move in the direction of what you love doing.
Key Takeaways
- 85% of full-time employees in the world (about 1 billion) are unsatisfied with their job (01:28)
- Job security is a mind construct and an illusion (03:12)
- Moving in the direction of what you love doing (05:07)
- The Awakened Life Formula to win your day and move in the direction of what you love (06:26)
- What gets you excited and sparks you to get up in the morning (07:37)
- Being focused on where you want to go (08:56)
- How to visualize or model where you want to go (09:10)
- When there is a shift in the world like right now, focus on the opportunities that come up (10:15)
Additional Resources
Follow the immersion course on Facebook here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
The bigger picture behind yoga is enlightenment. This seems a distant idea to many people but is it something that we should all be striving for. The ancient masters renounced the world to achieve enlightenment. They had to leave behind the worldly possessions and their families. They were in search of the meaning of life and their sense of self.
For us, we do not have to renounce the world and leave our families, but we need to go after that experience of enlightenment. It is time for the householder to wake up. The normal people of this world have to seek the true meaning of life. They have to realize the real sense of self. This is what I am talking about in this episode.
Its time for us to work in this world and walk towards enlightenment through meditation. I believe everyone should meditate. On the path to enlightenment, there are these moments of bliss, where we realize who we really are. This way, we don’t get lost in our relationships, our businesses, our careers.
Tune in to this episode and learn how meditation tethers us to what’s real and makes us realize our sense of self on the path to enlightenment.
Key Takeaways
- What the ancient masters did to achieve enlightenment (02:22)
- It is time for the householder to wake up (03:32)
- Doing the work and walking towards enlightenment through meditation (04:03)
- How meditation helps us realize our real sense of self (05:45)
- Meditation helps us connect with our sense of self which makes us whole (09:38)
- To teach is to demonstrate (10:47)
- Tether your experience of who you are to something that is real (12:27)
Additional Resources
Follow the immersion course on Facebook here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
Having goals in life is very important. The people who do amazing things in life have clear goals put down in writing. They have a vision and know where they are going. The goals help them get there. It sounds simple but writing down your goals helps us move in the direction of achieving them because they are top of your mind on a daily basis. The goals become an affirmation.
In this episode, I share with you the three key elements of achieving your goals. However, you need to clarify your goals first. You can’t achieve unclear goals. Many people don’t know what they want. That’s why it is important to be crystal clear on where you want to go, you’ll then set goals to get to that destination.
Once you set clear goals, you need a process to achieve them. The S.A.M method is a powerful process that helps us achieve our goals. SAM stands for Scheduling, Accountability, and Measurable. Listen in to this episode as I dive deep and explain how to apply these three key elements to achieve your goals.
Key Takeaways
- The importance of writing down your goals (01:35)
- Clarifying your goals (02:55)
- Being crystal clear on what you want and where you are going (05:09)
- The S.A.M method and how it helps you achieve your goals (06:00)
- Scheduling holds you to a different level of achieving your goals (08:02)
- You have to hold yourself accountable (08:53)
- Make your goals measurable by having a deadline (11:10)
- Persistence is more important than intensity (12:00)
Additional Resources
Follow the immersion course on Facebook here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
In this episode, Chris explains the meaning of waking up. More than physically being awake, we need to be conscious of our abilities to achieve our dreams and ditch the negative bias we are trained to believe.
Chris breaks it down into four steps: unconscious unskillfulness, conscious unskillfulness, conscious skillfulness, unconscious skillfulness. He teaches us how to break negative patterns and be aware that there is another way. Once we are conscious of the opportunity, we can track, find, and create the best versions of ourselves.
Chris teaches us how past experiences can manipulate our focus and impact our behavior. He shows us how to alter our feelings related to those experiences and gives us the chance to grow from then rather than getting stuck in a pattern. Listen for more on this episode of the Awakened Life Podcast.
Key Takeaways
- The meaning of waking up (2:43)
- Natures evolution impacting our way of thought (4:07)
- Unconscious unskillfulness (6:57)
- Being conscious of your unskilfulness (8:59)
- Conscious skillfulness (11:03)
- The law of little things (11:30)
- Unconscious skillfulness (14:30)
- Creating new patterns in the future (17:14)
Additional Resources
Follow the immersion course on Facebook at here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
In this episode, Chris recaps the past four days of the five-day immersion course. He teaches us how we can achieve our dream life, our awakened life, by training, being consistent, and accountable in our lives.
Chris begins with a brief summary of each lesson. He talks about our understanding of being versus becoming and how they support each other. What movement actually is and how if we can first understand our bodies, we can enhance our movement. How meditation is designed to stop our negativity bias and how we can alter our feelings by adjusting our focus.
Also, Chris has a reminder about their online classes. The coronavirus took hit on their in-studio business. Rather than letting the pandemic stop their growth, they made the move to digital classes. Free users will now have access to one free online class Monday- Friday and paid users will have access to two classes Monday- Friday and a live class on Saturday and Sunday. These changes went into effect in May. This is a sustainable business for both John and Chris, but they still want to so what they can to make sure everyone has the chance to achieve their awakened life.
Key Takeaways
- How to live a life with purpose, passion, and power (0:10)
- Changing the way they are doing live classes (1:58)
- Day five of the immersion and how everything fits together (4:41)
- Recap of day one in the five-day immersion (5:28)
- recap of day two in the five-day immersion (7:15)
- Recap of day three of the five-day immersion (9:02)
- Recap of day four of the five-day immersion (11:50)
- Visualization and why it is important (15:50)
- Linking the days together (18:27)
- Training, consistency, accountability (24:33)
Additional Resources
Follow the immersion course on Facebook at here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
This episode is part four of our five-part immersion series. This week, we complete the Awakened Life Formula with a lesson on manifestation and how we can visualize our dreams into our reality.
John teaches this week and focuses on components of manifestation. We mentioned before that the awakened life is all about healing and opening up the mind, body and heart Manifestation is all about the heart and mind. It helps us fill our hearts with purpose and gives us the drive we need to take action and achieve our dream. The emotions we feel motivates our behavior.
John teaches us that our minds help us visualize our dreams. If focus equals feeling, we need to be cognizant of the feelings we hold onto. Our minds will manifest those feelings into what we experience. He tells us that if we work on picturing and believing in the life we want, we can achieve it. We need to allow our minds to see our dreams and open our physical environment to those desires.
Listen and learn how we consciously open our minds to funnel our dreams into reality on this week’s episode of The Awakened Life.
Key Takeaways
- Introduction of today’s topic, Manifestation (0:34)
- Completing The Awakened Life Formula (1:48)
- Achieving yoga release off the mat (4:39)
- Why it is important to fill your hearts with purpose (4:51)
- How focus equals feeling (5:23)
- How we manifest dreams (9:49)
- Ras Receptors, what are they and how they help us visualize our dreams (11:27)
- Beliefs vs actions (15:45)
- Our explanation of the Law of Creation (20:59)
- Why it is so important to be specific with your dreams (24:36)
Additional Resources
Follow the immersion course on Facebook at here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
In the episode, we are discussing meditation and how to achieve bliss for longer amounts of time without interruption from our mind. This is part three of our five-part immersion series to teach you the awakened life formula.
Chris leads our discussion this week. The focus is on mediation and how you can choose to take a step forward towards total enlightenment without ever having to achieve it. The small progress you do make helps clear your mind so you can change and adapt the way evolution has taught you to think.
Chris answers our questions about meditation and why it can be so hard to turn off your thoughts and focus on just the act. Our mind has a tendency to resort to the bad, shift into flight or flight mode and unfortunately prepare for the worst. This thought pattern essentially puts blinders on us and interrupts our vision to enlightenment.
This week, he teaches us how to stop that interruption and allow a different pattern, a different thought process to enter our minds through meditation.
Key Takeaways
- Recap of the awakened life formula (2:09)
- Our purpose supports passion (4:23)
- Meditation is the key to ending struggles with life (5:45)
- Tried meditation #irelate (6:00)
- True purpose of meditation (7:55)
- Flashes of bliss (11:00)
- Brain always in fight or flight mode (14:20)
- Survival - why the thoughts are the way they are (16:32)
- How change our mind to change out brain (20:31)
- Create more positive feedback loops (29:05)
- Process of mediation (32:20)
Additional Resources
Follow the immersion course on Facebook at here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
In this episode, John continues the five day immersion course. He pulls us away from the belief that we must accomplish advanced poses to achieve healing. Ultimately, it’s that thought process and motion that causes more harm than healing.
John focuses on movement in this week’s lesson as one of the three pillars to address body, mind and heart. He explains that the more fluid you are, the more alive you are and your youth is restored. He shares an example of an eight-hour surfing trip he credits to healthy movement.
The second half of the lesson is broken down into understanding your anatomy. John teaches us that we are all the same in our basic anatomy, but our structures are unique. Once you understand your structure you can understand your limits in movement and the optimal motion for increased mobility.
Key Takeaways
- Overview of day one of the 5-day immersion (2:00)
- Yoga is more than poses (2:49)
- Importance of movement (3:34)
- The biggest miss on the power of the practice (7:31)
- Doing the practice to support you (9:19)
- We are all the same, and we are all different (11:10)
- Tension vs compression (14:32)
- Relationship between mind and movement (16:20)
- 2nd pillar is mediation (22:40)
Additional Resources
Follow the immersion course on Facebook at here
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
This is the first episode of the rebranded Yoga Entrepreneur Secrets Podcast, now The Awakened Life Podcast. The new podcast will uncover the untold secrets of yoga and help you live your practice on and off the mat.
This episode is part one of the five part immersion series Chris and John shared on Facebook. This week, they explain why modern day yoga is a lie and how we can start depending on ourselves rather than our mat for stress relief.
Chris and John share their story about how they found relief through yoga and the moment they realized they didn’t need the mat to feel solitude. They learned how to focus on their source, the foundation of their being, to discover and accept their identity. They tell us that once you master that, you have mastered the practice of healing your body, mind and heart.
Chris and John invite you to immerse yourself in their five-day course by participating online. Join their Facebook group Yax Yoga Lab and answer some reflective questions about your being and desired becoming.
Key Takeaways
- Discovering why modern day yoga is a lie (1:59)
- How did we get invested in yoga (2:50)
- The yoga practice release loop (5:57)
- How we found peace off the mat (7:00)
- The lie about yoga (9:37)
- Understanding Being vs Becoming (12:15)
- The core of yoga (15:22)
- What keeps you from experiencing your truth (18:38)
- We are multidimensional beings (20:29)
Additional Resources
Follow the immersion course on Facebook at https://www.facebook.com/groups/yaxyogalab
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts
In this episode, we say goodbye to Yoga Entrepreneur Secrets and hello to our new podcast The Awakened Life Podcast. This is an exciting opportunity to grow in our teachings and guide you in your healing journey on and off the mat.
Just like many other businesses, coronavirus crumbled our in-studio business. Almost overnight we lost 50% of our revenue. In a time filled with uncertainty and crippling anxiety, practicing yoga is more important than ever. We decided to continue our teaching and be an outlet for our followers during this time. We recorded online videos and brought yoga to you all virtually.
The new perspective gave us an opportunity to think about the practice. Yoga is more than stress relief on the mat, it should carry over into your work life and into your personal life. That’s why we have decided to start a new podcast with an improved message. The Awakened Life Podcast will focus on achieving all of the pillars of the practice and how to live with more passion in life.
Nothing changes about how you listen, just a new outlook for all of you.
Key Takeaways:
- Announce last episode of Yoga Entrepreneur Secrets and announce exciting new plans 1:10
- Effects of coronavirus on our business 2:30
- How we decided to continue teaching during a pandemic 3:50
- What we have been lacking in our practice 6:00
- How coronavirus is giving us the opportunity to teach all the pillars of yoga 6:50
- What is missing in modern yoga 8:15
- Introduction of Awaken Life Yoga Academy 10:29
- Formal introduction of new podcast 12:42
If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts.
With the disruption caused by COVID-19 and closure of many businesses including yoga studios, we explore how online courses and social media can help us go through the disruption while still impacting the lives of your members and keeping them engaged.
Initially, you may not feel a great connection while teaching yoga virtually as you’d do with a room full of students, but remember it’s not about you. It’s about what value you can give to your students during this difficult time.
As a yoga teacher, you need to get out of your way, identify what your students need and the next course of action to take. It’s all about serving your students during this time as they need you the most. Create those connections and help them overcome this pandemic.
Key Takeaways:
- How to keep providing value to your members mid the disruption (8:32)
- Creating online connections as yoga practitioners to help people who feel isolated due to social distancing (9:01)
- Even if you don’t like teaching yoga virtually, it’s not about you, it’s about your student and what value you give them during this time (10:05)
- As a yoga teacher, it’s not about you but your students (11:04)
- Social media is a great place to connect with your students (11:30)
- You can only save your business by serving your people. They need you now more than ever (12:41)
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If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts.
In this episode, we talk about how to differentiate yourself as a yoga teacher from the multitude of other teachers. Right now, there are so many yoga teachers and studios. To stand out from this crowd, and position yourself as a yoga teacher that people need and whose services are sought out for, you need to do these three things.
The first thing is that you must be clear on the type of person you want to serve, understand their specific problems, and find a solution for them. Choose your niche, it can be the elderly population, children, or parents.
Once you have identified the type of person you want to serve, understood their problem, and found a solution, the second thing you must do is specialize. This means being a master in solving their problems.
The third thing that you must do is to create a framework that allows you to package your solution in an easy to understand manner. The framework must produce the desired results.
Once you do these three things, you’ll have stood out from the rest of the field and avoided the sea of sameness.
Key Takeaways
- How do you stand out as a Yoga teacher (00:56)
- Differentiating yourself as someone who people need and whose services are sought after (01:17)
- Being clear on the type of person you want to serve and understanding their problem and providing a solution (04:03)
- Specializing and being a master in solving your client’s problems (04:56)
- Creating a framework that helps you package your solution better than any other system (05:46)
- Branding your framework (07:35)
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If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts.
In this episode, we are in Costa Rica out on a retreat. While out here in beautiful Costa Rica, we planned to surf. We relate the effort and planning needed to go out there to catch a wave with the effort needed to succeed in business.
We wanted to have a good experience surfing and thus made a big effort and sacrifice to get there early in the morning and in rugged terrain, likewise for an entrepreneur, whether you achieve your goals depends on how hard you are willing to work.
Are you willing to put in the effort and sacrifices required to achieve your goals and let go of those things derailing you? The problem with many people is that we have some big goals and want to succeed, but we don’t want to sacrifice to get there, we want to remain comfortable. The sacrifice can be in terms of time, energy, or money.
Key Points
- Everything that we want to achieve in life, especially the bigger things require a sacrifice (00.10)
- How hard Are you willing to work to get what you want (7.46)
- Are you willing to do the work that's required to achieve what you want in life (9.15)
- We want a lot of things, but we're not willing to spend money, time, energy or effort to get what we want (9.30)
- Every single goal requires a commitment of some kind (10.11)
- Do the work, honor the struggle and make this world a better place to live (11.41)
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If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.
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In this episode, we explore the reasons why Yoga was developed. There seems to be a never-ending debate about whether Yoga is just about the body. Chris takes us through how yoga transforms our reality and how we approach our lives.
Yoga is a practical concept we get to experience in our lives. It is not a philosophy or theory we read about. It literally transforms our lives. We further discuss how Yoga shapes our thoughts which then shapes our intentions and our intentions create the reality we are in. This means that if the reality you are experiencing is not where you’d want to be, you have to start with your thoughts. This is what Yoga and our teachings are based on.
We discuss how there has to be some deliberateness and action in our lives to get to the reality we want. You cannot just wish things to happen. You have to make them happen. We have to align our goals with our intentions. Every action should be deliberate and should always take us towards our goals.
Key Takeaways
- Our thoughts have a direct link to the reality we're experiencing 1:02
- We should be deliberate in our thinking 3:30
- You have control over your thinking and being a more conscious human being 5:10
- Growing and becoming a better person 4:34
- Being deliberate in our lives 7:40
- Aligning our goals with our intentions 10:30
- Every action you take should take you nearer to your goal 11:20
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In this episode, Chris will talk about the importance of understanding where potential customers are on their customer awareness journey. Him and John learned that the hard way when they put out Facebook ads for a teacher training and a retreat, both separate events, that they were organizing and needed to fill up. They hired a hugely successful Facebook ads agency to handle the ads for them, but the results for both events were surprisingly different. And that was all because of customer awareness levels.
The customer awareness journey starts with someone being unaware that they have a problem, and that there is a solution to it. They then progressively become aware of their problem and start discovering that there is a solution to it. It’s at that point that a person can then start looking for a solution, and such a person is always ready to purchase the solution wherever they can find it.
Going back to the events that John and Chris had put out Facebook ads on, they were targeting people locally. And for the teacher training, people already knew them for offering that and trusted them in that regard. That was reflected in the success of the ads because they got quite a good number of people signing up for the training. But for the retreat, they were not so well known for it, and it reflected in the not so good number of sign ups. That’s how customer awareness played into the kind of results that came from the ads for each event. Because the potential customers for the teacher training were at a higher level of awareness about what John and Chris had to offer, the number of people who signed up for the training was high, while the results for the retreat were the opposite. Stay tuned to learn more about how you can apply John and Chris’s lessons on the subject into your own yoga business, so you can always get the highest return out of your advertising dollars.
Key Points Discussed:
- Breaking down the customer awareness journey (02:40)
- How people move towards problem awareness and solution awareness (04:06)
- Getting a 600% return on investment for using Facebook paid ads targeted at customers at a higher level of awareness (07:43)
- The importance of understanding where people are on the customer journey (12:50)
- Spending $5,000 on ads and getting zero leads from it (15:32)
Additional Resources:
- Breakthrough Advertising By Eugene M. Schwartz
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In this episode, Chris will talk about the importance of the “Why” in business and how it keeps an entrepreneur moving forward. He will demonstrate the power of the why by sharing the story of how John introduced him to martial arts, and how martial arts eventually led them into yoga. Before Chris got into martial arts, John would try to convince him to join him for training (John was practicing martial arts for two years before Chris joined), but Chris wasn’t into it until one day when he was at a party and a fight broke out. Someone in the crowd sucker punched him in the jaw and dared him to fight back, but Chris just stood there with tears in his eyes, and walked away. He went home from that party feeling so demoralized and humiliated, and that was the point where he decided to go into martial arts.
John and Chris eventually started teaching martial arts, but their core goal (their why) was not to create fighters, but rather to create empowered, confident human beings who could feel better in their bodies, hearts, and minds. They stayed true to that goal all through their martial arts teaching, but at some point they became physically overwhelmed because they were always all beat up and bruised. That’s when they discovered yoga and saw how helpful it was in healing themselves. Better yet, they realized how powerful yoga would be if they taught it to others, mainly because it would enable them to stick to their original goal of empowering others.
From there, the rest as they say, was history. They have been teaching yoga for over 17 years, and they still keep to their why. That “Why” is what keeps them focused on helping people and growing their business no matter what challenges they go through as yoga entrepreneurs. Chris will dive deeper into that to teach us more about the value of having that why, so we can be motivated to apply it in our own yoga businesses. Enjoy!
Key Points Discussed:
- The beginning of what eventually led Chris to yoga (01:28)
- Creating empowered, confident human beings who felt better in their bodies, hearts and minds (04:47)
- The importance of the Why (06:28)
- Starting a daily practice of remembering your bigger why in life (11:38)
- The power of doing the work you don’t want to do (15:46)
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In this episode, Chris will combat the false belief that "commercializing" yoga is a bad thing and outline why it's actually a good thing. From his interactions on different online communities based in the yoga space, he has been noticing a growing sentiment that the commercialization of yoga is destroying the spiritual practice of it. While yoga is very much tied to spirituality, Chris feels that its commercialization is actually more of a solution than a problem, because when it’s done right, those with the gift of teaching it can impart that gift onto others and help people achieve the best version of themselves.
The fact that a yogi has a yoga studio (in whatever form) and they are always spreading the word of its existence so they can attract potential students, means that they are in a way commercializing yoga. Supporting the art of yoga actively through marketing and advertising is a beautiful thing because it’s the only way of getting the message out to the masses, and so yogis demonizing the art is not only ludicrous, but also a self-betrayal of sorts since they are a part of it.
Whatever form or fashion of marketing one uses in promoting their yoga studio is the only way they can be successful in truly impacting people in a positive way, and so Chris encourages every yogi to own their role, spread the good of yoga, and be a voice for what they believe in. If you’re an existing or aspiring yoga entrepreneur, this message is for you.
Key Points Discussed:
- The spiritual experience of recognizing your true self and realizing that you are not separate from source (01:01)
- Demonizing the commercialization is the problem (02:56)
- Don't demonize the process by which you're helping people (03:48)
- Promoting what you love is not wrong (07:48)
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In this episode, Chris will discuss the top five takeaways they got from Funnel Hacking Live 2020. The first year they attended the event was in 2019 and they were skeptical about whether 2020’s event would beat 2019’s but they were impressed by the huge increase in the number of attendants and how well orchestrated the event was.
Funnel Hacking Live is an event that is organized by Ninja marketer Russell Brunson’s company, ClickFunnels, and has been running once a year for the last six years. John and Chris have been a part of the ClickFunnels community for five years now and were introduced to it by a coach in a mastermind program that they were a part of. They started consuming Russell’s content and have been rabid followers of his since.
The first takeaway is about the power of frameworks which when explained from a yoga-oriented context refers to how teaching yoga students from a framework actually makes them more successful. What the framework does is just organize information so that the students can compartmentalize the information they’re getting, put it in its place, and see a process which they can follow to get the desired result. A great example is the framework that John and Chris created for sequencing a class. They have six or seven steps depending on the sequence they teach, and each step has a pinnacle. They then follow a simple to complex process to get to each pinnacle. That framework is very helpful in teaching students who want to be teachers and those who want to achieve certain results.
The second takeaway came from Russell Brunson’s presentation and it was about the three hidden closes, namely; emotion, logic, and fear. A close is a way of compelling somebody to say yes to whatever it is we’re selling, and Chris will dive deeper into each of the three closes so we can understand how important it is to have them figured out when running our businesses. Creating a timeless message upon which your business is based, mother re-targeting ads, freedom is elimination, and the “I am not good enough yet” analogy are the last four takeaways, and taking action on them will definitely help you grow your yoga business moving forward, so tune in to learn more about them.
Key Points Discussed:
- How John and Chris joined the ClickFunnels community (01:03)
- Seeing Tony Robbins and Tom Bilyeu and getting awesome takeaways from them (03:28)
- Frameworks are your saviors (06:27)
- Put your stuff in a framework, name it, and then make it yours (09:39)
- Telling stories to evoke the emotions that influence people to buy things (10:28)
- Wrapping the Yax Yoga message around a timeless message will ensure it stands the test of time (17:32)
- The power of the mother re-targeting ad (20:16)
- The forest and the trees are the things that we want to be focusing on (21:45)
- The difference between people that have achieved more versus other people (25:53)
Additional Resources:
- Power of Now By Eckhart Tolle
- The 7 Habits of Highly Effective People
- Perennial Seller By Ryan Holiday
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In this episode, John and Chris will discuss the documentary about Bikram Choudhury, an Indian-born-American yoga teacher, and the founder of Bikram Yoga, a form of hot yoga consisting of a fixed series of 26 postures practised in a hot environment of 40 °C (104 °F). Bikram Yoga became a success in the United States and then across the Western world, with a variety of celebrity students.
The documentary details allegations of rape, sexual assault, and discrimination against racial and sexual minorities against Bikram. By January 2014, five women were suing Bikram Choudhury with allegations including sexual harassment and sexual assault. Two lawsuits accusing him of rape were filed in May 2013, with other counts of sexual battery, false imprisonment, discrimination, and harassment.
One suit describes a cult-like atmosphere where members of Choudhury's inner circle help him find young women to assault. Another suit claims that Choudhury recruits volunteers from overseas who were so in fear of his wrath that they would travel to the US and risk violating immigration laws in order to serve him. In 2017, a court awarded $7 million to his former lawyer, who gained control of his yoga business when Choudhury fled to India without paying her. Since then he has continued to train yoga teachers outside the United States in countries including Spain and Mexico.
John and Chris will share their thoughts on all that, and talk about how yogis should really behave and conduct themselves among their students and the society in general. Yoga is meant to help us connect with a deeper part of ourselves and the yogis that we follow should not be viewed as the ones who can fulfill that for us because they only serve as a channel to help us see what is already inside us. Stay tuned to learn more.
Key Points Discussed:
- The documentary about one of the originators of hot yoga (01:03)
- The reason why some yoga teachers yell at their students (03:05)
- Yogis are not the way, the way is the message (08:06)
- How a sexual predator is still doing teacher training (09:58)
- Waking and living a better life by knowing that we have what we need (11:54)
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In this episode, John and Chris will discuss the real role of the Yoga Alliance to clear up a general false perception within the yoga community about it. When yoga teachers and schools register themselves through the Alliance, they think that the registration serves as some form of certification and they run their classes in line with the recommendations of the alliance. What a large majority of the yoga community doesn’t realize is that the Yoga Alliance is just an online directory and not a recognized certifying body.
They’re basically an online registry that provides an outline of what a teacher training program needs to have inside of it so that teacher training schools can build their syllabuses around it before registering their schools in the registry. Once the alliance approves a yoga school, the schools’ students can also register with the alliance to become a registered yoga teacher, and have the title “RYT” behind their names.
They play an important role in creating some kind of standard in the industry to up the level of expertise and professionalism, but the fact is that they are just a directory and not a governing body, and yoga entrepreneurs shouldn't let them dictate their success in business, because their requirements keep changing and they can make it very hard and expensive for yoga teachers and schools to keep up. A great example to look at is how the Alliance has never impacted John and Chris’ yoga studio and teacher training program in any way. Tune in for more on that.
Key Points Discussed:
- One of the biggest false beliefs in the yoga community (02:07)
- The alliance can be a hindrance to your success (03:57)
- No teacher has been denied a teaching opportunity because they’re not registered (05:50)
- How you can put your yoga studio at risk (08:00)
- The importance of creating a culture of consistency in a teacher training program (10:32)
- The proof if you're a good teacher is in how you teach, not in the letters behind your name (14:54)
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In this episode, John and Chris will continue the conversation that they've been having about the five core functions of a business, and they're going to talk about the final two, which are delivery or fulfillment and retention/resale/upsell. Delivery basically refers to the way a yoga studio generates leads (the marketing techniques it employs) and nurtures them up to the point where they sign up as new students. Direct response marketing techniques are highly advised so that one can measure the results of their efforts, and make them as economical as possible to save money and even make more money while getting people through the door.
Fulfillment, on the other hand, is like the sale that happens after the sale. It all starts right after a studio has signed up new students. The studio owner has to know exactly how the yoga training classes are delivered so they can ensure that the students are getting results. The unfortunate truth in the industry about this is that most yoga studio owners are not conscious about this. They just hire anybody as a teacher, do a 1099 independent contractor deal with them, and let them roll however they deem fit. This is one core reason why a lot of yoga studios don’t succeed in getting where they desire to be.
When a new student comes into a studio, they sign up for a package because they believe that that package can deliver a solution to a problem that they have,and the only way that the studio can fulfill that is by ensuring consistency in the way yoga is taught and the experience that the student gets. John and Chris will dive further into that and more on the last two core functions of a business, and in the end you will have learned all you need to go and thrive as a yoga entrepreneur, so stay tuned.
Key Points Discussed:
- With direct response, you can measure everything (01:58)
- The importance of having control over the product/service (03:49)
- Being a leader and dictating what is being taught (05:45)
- Elevating and helping teachers facilitate a better experience (09:33)
- What can you offer them that they'll pay more for, and that you'll give them bigger results within your studio (14:31)
- A framework of looking at your business and seeing where you can do better (18:28)
- Doing little things that show a lot of value that don't cost a lot of money, but that are really appreciated by the students (20:48)
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In this episode, John and Chris will talk about the difference between general marketing (the old way) versus direct response marketing (the new way). They will dive into the old forms of marketing they’ve done in the past and contrast them with the new forms of marketing that they do now while looking at it all through the first three core functions of a business, namely; lead generation, lead nurture, and lead conversion.
One core way of differentiating between general marketing and direct response marketing, is to look at how they are evaluated. General marketing is designed to increase awareness while direct response is evaluated on the basis of sales results. In reality, direct response focuses on a brand and the long term impact of the messaging being put out into the market. Unlike general marketing, it’s designed to produce a sale now rather than in some distant future.
General marketing on the other hand, is all about putting out ads, which are usually too costly for most mom and pop yoga studios to afford, and hoping that potential clients will see them and come in to purchase whatever you have to offer. Doesn’t sound so worth it, right?
Well, if you’re a yoga entrepreneur and you wanna learn more effective marketing techniques that will also save you thousands of dollars in wasted money, then stay tuned as John and Chris dish out more actionable advice on that. Enjoy!
Key Points Discussed:
- How John and Chris burned $3,500 on a newspaper post-it note that brought zero leads (00:52)
- General marketing versus direct response marketing (03:07)
- It’s all about putting the messages out there without any way of measuring the results (04:43)
- How direct response marketing fits into the yoga studio world (09:23)
- The area where yoga teachers can really thrive (12:07)
- Do direct response marketing instead of general marketing, and Facebook is where it's at (15:58)
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In this episode, John and Chris will seek to answer a question about the five core functions of a business. When they were starting out with their business, they didn’t know what those core functions were. Chris didn’t even pretend to know what they were while John would either lie that he knew them or make them up. That was until they heard about Alex Charfen’s Billionaire Code from some of their coaches, and the five core functions of a business just so happened to be one of the core teachings of the code.
The five core functions include lead generation, lead nurturing, lead conversion, delivery/fulfillment, and resell/upsell or retention. For a yoga entrepreneur to successfully run their business consistently, they have to analyze the business based on the five functions by creating a scorecard of each function, and then focusing their future efforts more on the functions that they are failing in the most while still ensuring that they keep working on the rest of the functions, because a failure in any of them leads to the overall failure of a business.
John and Chris will talk about how they learned to implement the framework of the five core functions and advise us on how to efficiently implement them in our yoga businesses. Stay tuned and enjoy.
Key Points Discussed:
- The systems and processes for a business that helps you scale it and creates free time for you (00:48)
- Looking at our businesses through the framework of the five core functions and how that can change everything for the better (01:42)
- If one of those is not working, your business is not working (02:58)
- The importance of leading in the decision making process (05:19)
- How to do your lead generation, nurturing, and conversation (07:29)
- Caring about students getting the quality of experience that they're looking for (11:06)
- It’s all about balancing five swords on their tips (13:24)
Additional Resources:
- The Billionaire Code
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In this episode, John and Chris will address an issue that is in every yoga studio owner’s mind right now as we head closer to the new year. That is the issue of how to succeed in the business in 2020 in the midst of an increasingly competitive environment where big box gyms are becoming an every day threat.
Yoga studio owners are very concerned that the big box gyms are going to take over the yoga industry and demolish all the mom and pop yoga studios by incorporating yoga that will compete with them in a way that they won’t be able to keep up. Big box gyms and corporate-style yoga entities like CorePower have very deep pockets and therefore, millions of dollars to spend on marketing, and so the only way to compete with them is by doing things differently.
John and Chris will share the five main things that yoga studios can do to achieve that and succeed in 2020. They are; telling stories, creating high barrier to entry introductory offers, combining online and offline, discovering the activation point for your students, and shifting from experience-focused to results-focused programs. They will dive into each of those things in detail, so you can learn how to immediately implement them in your yoga studio to stay ahead of the competition and grow your business. Stay tuned for more.
Key Points Discussed:
- The 2020 success question in every yoga studio owners mind (00:57)
- How other businesses in other industries relate to yoga and the importance of understanding marketing and advertising (03:51)
- Differentiating your yoga studio and attracting students with storytelling (05:35)
- The power of creating high barrier to entry introductory offers that create more value (07:58)
- Ensuring more loyalty from students by combining online and offline (11:58)
- Discovering your activation point and how it can it can totally change your business (14:14)
- Shifting from experience-focused to results-focused programs and articulating it better (16:34)
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In this episode, John and Chris will answer a question from one of their good friends and students. The question is based on whether or not they would advice a yogi setting up a new yoga studio to offer discounted prices to attract students or just start off with their full prices from the get-go.
The answer to this is sort of multilayered, because from their own personal experience of owning yoga studios, they applied different pricing tactics when they set up each of their current four studios. When they were starting out, they didn’t have much in terms of information on how to run a yoga studio successfully, so they would just throw a launch party, which was more like a launch campaign, where they would give bonuses to people who signed up for their various packages.
As far as the prices were concerned, they would go low, but they eventually shifted towards charging full prices when they set up a new location, because they discovered that clients who pay, pay more attention. One of the biggest challenges that yoga entrepreneurs face when they open up new yoga studios is that there’s always a huge upfront cost to setting it up, and so they have to get students coming in the door almost immediately they open, which makes offering free packages or charging lower prices a disadvantage. Stay tuned as John and Chris share all their wisdom on this subject, so you can be better prepared when you set up your new yoga studio..
Key Points Discussed:
- What do you charge when you open up a yoga studio for the first time? (01:17)
- Believing wholeheartedly in what you do and knowing the value of it (03:52)
- Creating a defined front end offer or promotion (05:56)
- How charging more indoctrinates people into the experience that you want them to have (07:36)
- Dealing with the issue of people who can’t afford your prices (10:43)
- The process of creating great offers when it gets busier (15:48)
- The perception that higher prices means way better results (17:30)
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In this episode, John and Chris will dive into a question they got from one of their listeners about the direction that studio-based yoga is headed in terms of fitness over classic yoga. Classic yoga refers to the traditional way of doing yoga which has really evolved over the last 6,000 years.
They will discuss the history of yoga starting from the time when Patanjali created the Indian sutras on the theory and practice of yoga by synthesizing and organizing knowledge about yoga from older traditions, to the present time where yoga has become a portal into finding mental stillness in order to enhance the ability to pay attention and focus so as to move deeper into meditation.
The sole reason why people turn to yoga is to achieve physical and spiritual development, but when yoga studios focus solely on the fitness side of it, they fail in helping their students achieve their desired results. John and Chris will share how every yoga entrepreneur should go about teaching yoga to their students in a way that helps them achieve the physical and spiritual growth that they expect from yoga while ensuring that their yoga studio stays in business for the long haul.
Key Points Discussed:
- The Jay Z of yoga back in 400 CE who codified yoga (03:10)
- The missing component in the fitness-oriented yoga practice (04:45)
- Teaching a set sequence and how risky it is to focus on teaching advanced students only (06:44)
- Making it about both the physical and the spiritual to keep with the purest intent of the practice (10:04)
- Finding a place that teaches with anatomic harmony and introduces the aspects of meditation to the practice (13:28)
- The oldest personal development system around that gives people true results (15:46)
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In this episode, Chris will talk about some of the two biggest gifts we have during this holiday season and why it’s the most beautiful time of year to be a yoga entrepreneur. He refers to Brendon Burchard’s teachings about the biggest gift during the holiday season being the time constraints that are given to us by the nature of the season itself, and all the markers of Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year's.
He will dive into how important this holiday season is for marketers and business owners because of the urgency to purchase that is embedded in it and share how yoga entrepreneurs can sell the irresistible offers they’ve created by combining urgency and scarcity to not only increase their revenues, but also scale their impact on people’s lives. Listen and Learn!
Key Points Discussed:
- Creating irresistible offers and how the yoga world does it the wrong way (01:56)
- The two things that are just as important in compelling people to say yes and make a purchase (03:08)
- Collapsing the amount of time that people have the opportunity to purchase an offer (04:36)
- Creating scarcity around the already beautifully baked into the calendar time frames (07:14)
- Using human psychology to help people do yoga (07:58)
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In this episode, Chris and John will interview Cate Stillman, the author of Body Thrive, the founder of Yogahealer and the Worldwide Association of Yoga Health Coaching, and a mom, wife and avid paddleboard surfer, skier, and mountain biker. Cate has been teaching audiences how to create health and wellness through yoga and Ayurveda since 2001 and founded Yoga Health Coaching for wellness experts and yoga teachers to coach their clients into the habits of thrive via integrating Ayurveda with behavioral science and evolutionary group dynamics.
She also hosts the Yogahealer Real Thrive Show, a weekly podcast featuring dozens of experts in the field, and has organically grown Yogahealer.com since 2001 as a hub for a practical, planetary and evolutionary approach to Ayurveda. She comes on to share how she got started in Ayurveda and yoga, and her entire journey up to the point where she's at now with her million-dollar online yoga business. She will also share a lot of great actionable advice for yogis who are either starting out in the business or already doing their own thing, on how they can grow and thrive in both their personal lives and their yoga businesses. Stay tuned for that and more.
Key Points Discussed:
- Changing the individual and how they see themselves (01:04)
- Self-studying Ayurveda and yoga and dedicating her life to them (03:16)
- The path from doing yoga detoxes in yoga studios to being completely online (09:56)
- Saying no to the old way to develop the next thing (13:30)
- Becoming a yoga health coach and helping yoga coaches (17:37)
- Aligning daily schedules with natural biorhythms (23:23)
- The next level for Cate and her business (30:15)
Additional Resources:
- Anatomy of the Spirit by Caroline Myss
- The 4-Hour Work Week By Tim Ferriss
- An Elegant Defense By Matt Richtel
- www.YogaHealthCoaching.com/MasterClass
- Body Thrive By Cate Stillman
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In this episode, Chris and John will be talking about where an aspiring yoga entrepreneur can start their entrepreneurial journey from and how they can grow their yoga practice to great heights. These topics will be covered in response to two questions that were asked by their listeners.
They will dive deeper into each topic and give us some detailed advice on where to start right after teacher training. They’ll explain some of the ways that an aspiring yoga entrepreneur can start teaching people so they can figure out who their target market should be before they can eventually set up their own yoga practice at a physical location, online, or even both. If you’re a freshly trained yoga teacher, this episode is perfect for you. Enjoy!
Key Points Discussed:
- Cutting your teeth by starting to teach as many people as possible right after completing teacher training (01:46)
- You’ll never be ready, don’t let your ego keep you from acknowledging all you’ve put in to acquire the knowledge (03:22)
- Figuring out who you want to serve by starting with your own story (05:37)
- Avoiding burnout and keeping the fire lit by always remembering the big why (07:50)
- When a teacher stops learning, they lose their right to teach (13:19)
Additional Resources:
- Untethered Soul By Michael Singer
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In this episode, John and Chris welcome Josh Forti, a 25-year-old entrepreneur, and expert in the Facebook group industry. Josh has helped his clients grow and manage over 5 million followers on social media and generate over $3 Million in revenue.
He has a 30,000+ member social media and digital marketing focused Facebook group, is a speaker and recognized thought leader featured in Entrepreneur Magazine, Huffington Post, Buzzfeed, Grant Cardone TV, and Chicago Area Radio.
He is very passionate about sharing the most modern and effective marketing strategies with entrepreneurs and companies aimed at making the world better. He’s a really fascinating individual and he comes on to talk about his journey as an entrepreneur, and share all the actionable lessons he has learned that we can apply on our own entrepreneurial journeys. Stay tuned for all that and more.
Key Points Discussed:
- Overcoming all odds and becoming an entrepreneur: Josh’s backstory (02:45)
- Starting out on the quest to finding out how to be successful in all areas of life (14:27)
- Livestreaming his way to success and following Gary Vaynerchuk’s advice (17:06)
- Sharing the vulnerability tied to a vision even when you don’t know how to get to the vision (23:10)
- Being uniquely yourself but modeling what’s working (30:13)
- How shifting his identity and practicing objective thinking changed Josh’s life (34:01)
- Creating your identity and brand starts with you (48:50)
- Getting success by becoming a person who is worthy of not letting go (55:08)
Additional Resources:
- The Mindshift Playbook By Josh Forti
- Atomic Habits By James Clear
- Psycho-Cybernetics By Maxwell Maltz
- Josh on Instagram
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In this episode, Chris talks about the importance of yoga entrepreneurs knowing the kind of clientele they want to serve. It’s very critical for a yoga entrepreneur to enjoy being around his/her clients because it contributes greatly to the thriving and sustainability of their business.
Chris will share the mistakes himself and John made at the beginning of their studios in regards to sending mixed messages to the marketplace because they felt “Yoga is for Everyone”, and how they got passed that. Tune in as he also shares the framework that will help you figure out who your ideal client is, so you can make money while enjoying serving your students.
Key Points Discussed:
- The mistakes John and Chris made when they were starting out (01:57)
- Figuring out your avatar or your ideal client (04:51)
- The three markets: Health, Wealth, and Relationships (06:16)
- Understanding your sub-market and where you fit? (09:36)
- Crafting your message around who your who is (12:55)
- The three biggest reasons why people go to yoga (16:10)
- Delivering on the experience that you’re promising (21:13)
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In this episode, John will talk about the art of selling without selling, and dive into the psychology of selling anything, specifically, selling yoga. He will describe the psychology and how the brain processes a potential purchase.
He will also go through the 3 False Beliefs: Vehicle (does it work), Internal (can I do it), and External (do I have the resources), and tell us the best way to break those false beliefs through storytelling. He will then describe a very simple framework to tell your stories so that you can always motivate potential students to sign up to your classes. It’s gonna be a resourceful 23 minutes, so take out your pen and paper.
Key Points Discussed:
- The psychology of selling yoga: Potential students’ belief patterns around yoga (01:02)
- How it all gets lost in translation and the “Can I Do It” internal belief (04:16)
- How to replace their stories to change their beliefs (08:34)
- The great power of testimonials and the basic storyte (12:24)
- The transformation is better than talking about the struggle and results, or searching for the solution (20:15)
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In this episode, John and Chris will share the last segment of their 95-minute interview with Brad Gibb of Cashflow Tactics, where they talked about the core four, which are the foundational financial principles that we should run all our decision making on in terms of what and where to invest to get the best odds of the results that we’re looking for.
You’ll wanna listen to Brad on this one, because everything we’ve been taught about achieving financial freedom and building wealth has been very misleading. Enjoy!
Key Points Discussed:
- Understanding the concept of taking higher risks to get higher returns (02:08)
- The blind squirrel phenomenon and the worst part of a financial adviser (07:37)
- Helping people realize there's another option that has never been presented (12:08)
- Learning the right process to get there (14:54)
- The most damaging financial books ever printed (18:37)
- The three greatest investments that you can make (20:23)
- Money is a tool and freedom means control (23:16)
Additional Resources:
- Rich Dad, Poor Dad By Robert Kiyosaki
- Principles By Ray Dalio
- www.CashflowTactics.com
- Cashflow Tactics on Facebook and Instagram
- Cashflow Tactics on YouTube
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In this episode, John and Chris will share the second part of their 95-minute interview with Brad Gibb of Cashflow Tactics, where they talked about the definition of financial freedom, what that really means, and how to attain it.
They're also going to talk about how to completely change the rules of the financial game while also posing the question whether a ton of money in your retirement account can change your reality tomorrow. You won’t wanna miss this one.
Key Points Discussed:
- Is putting money away in a retirement account equal to financial freedom? (02:15)
- Financial freedom means not being reliant on waking up and producing for your income (04:19)
- 401Ks and whether they can be a vehicle to help us be financially free within 10 years or less (07:04)
- Does money equate to financial freedom and being in control? (13:47)
- Creating financial freedom at an entirely different level (17:34)
- Investing in yourself until you know what to do with your money (20:487)
- Money and finance is a skill set that needs to be learned just like any other skill set (26:29)
Additional Resources:
- Cashflow Tactics
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In this episode, John and Chris will share the first part of their 95-minute interview with Brad Gibb of Cashflow Tactics, where they talked about the scariest part of taking the leap into entrepreneurship.
They will also dive into the one thing that holds most entrepreneurs back, what we secretly sacrifice for money, how to find balance in all areas of our lives, and how money can support that. Listen in and learn.
Key Points Discussed:
- How Brad came to be who he is today (03:31)
- The breaking point: From employee to employer (09:32)
- Investing in a coach and mentorship to bridge the gaps (16:23)
- Building a great business and parenting 6 kids (21:49)
- Being driven through purpose to grow and expand in all areas (25:07)
- Knowing where you’re going is what enables you to get back on course (28:48)
Additional Resources:
- Cashflow Tactics
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In this episode, Chris is going to share what every yoga entrepreneur can do to increase the value of the services they offer so that they can charge more and make more money. He will talk about how they joined OfferLab and attended OfferMind, and share how implementing the strategies they learned has been the biggest game changer in their business.
Listen in as he teaches you how to make a better and more valuable offer so that you can completely revolutionize what you're doing, how you're offering it, and the results that you're getting for your clients.
Key Points Discussed:
- Joining OfferLab and implementing the marketing strategies learned (00:54)
- Solving the valuable problems to make more money (04:22)
- How to add crazy value perceptually so that clients are willing to pay more (09:22)
- Solving a problem creates other problems and it’s a good thing (13:28)
- The importance of adding a guarantee to your offers (18:07)
Additional Resources:
- Yax Yoga Concepts
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In this episode, we are going to discuss the difference between a product/service and an offer. Every yoga entrepreneur should focus most on offering their students a valuable service that solves a very specific problem that they want solved.
Tune in so you can learn exactly how an offer can not only help you make more money in your yoga business, but also enable you to make a bigger impact on your students’ lives.
Key Points Discussed:
- The difference between a product/service and an offer (01:00)
- An offer increases the value of the service a business is providing (01:52)
- You cannot be the second cheapest Walmart (03:33)
- Only those with huge capital can win a race to the bottom (05:07)
- 80% sign ups when you solve your students’ exact problems (07:31)
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In this episode, we are going to discuss the fact that money is really just energy and a medium of exchange. We’ll debunk the idea that Time is Money, while giving reference to Myron Golden, and also discuss how the misunderstanding of what value is and how to create more of it, is keeping yoga entrepreneurs from making more money.
If you’re an existing or aspiring yoga entrepreneur, you won’t wanna miss this one. See you on the inside!
Key Points Discussed:
- The mud of our lives is what gives rise to the beautiful expression of who we are (01:21)
- The money beliefs that control us (02:59)
- Freeple, cheaple, and feeple (05:05)
- It’s never an equal exchange of value (09:11)
- The money is more valuable than the service (11:59)
- Money is not equal to time, but it can help you get some of your time back (14:35)
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In this episode, we are going to discuss the idea that how we do anything is how we do everything, and dive into the fact that our personal patterns, especially around money, affect our businesses more than we know.
Whatever it is that you want to achieve, be it personal or business, if you believe in it wholeheartedly, then you must be willing to invest everything you have into it. We hope this episode helps you identify the patterns that are holding you back, so you can achieve the success you desire.
Key Points Discussed:
- The root of yoga is to help shift perception (01:37)
- Being an entrepreneur means taking the risk of putting yourself out there (03:19)
- Your personal finance patterns will follow you into your business (07:01)
- You have to look at your key performance indicators (10:12)
- The patterns that influence how we operate personally and professionally (16:19)
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In this episode, it’s Chris’s turn to talk about his experiences growing up in a family that was on welfare and struggling to make ends meet. John will interview him about growing up as the youngest in the family, seeing his mom struggle financially, and the dysfunctional patterns that he formed from that.
They will also dive into his money issues, and how he overcame them when his responsibilities in life increased. Tune in and enjoy!
Key Points Discussed:
- Growing up as the youngest of six kids (02:37)
- The survival instincts to get food (05:18)
- The moment that wired Chris for financial dysfunction (06:44)
- Ignoring budgeting and piling up debt (09:40)
- The turning point towards being financially responsible (12:47)
- Being aware and conscious of the patterns (17:36)
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In this episode, we're going to dive into the subject of money and why people call it the root of all evil. We will talk about our personal experiences with money, and how that formed and shaped the way we saw our realities.
Chris will then interview John about his money issues, how they came to be, how he overcame them, and hopefully, the key takeaways from his story will help you look at your money issues differently so you can work towards financial freedom.
Key Points Discussed:
- The delight of being read to (00:49)
- John’s money lessons growing up (02:32)
- The dysfunction of struggling internally about spending money (07:27)
- Studying ways of being better with your finances (10:19)
- The turnkey experience that led to a shift (15:00)
Additional Resources:
- Atomic Habits By James Clear
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In this episode, we are going to talk about 4 out of the 6 basic human needs that every entrepreneur should understand and endeavor to satisfy with their business to always stay ahead of their competition and sustain a low attrition rate.
We’ll dive into how a yoga entrepreneur can set up their classes to fulfill those needs and give students the best results possible so they can keep coming back. See you on the inside.
Key Points Discussed:
- The most important basic human needs every business should satisfy (00:54)
- Classes that offer certainty and variability (03:25)
- The high attrition rate in the yoga studio business (05:35)
- Giving students the feeling of significance (08:22)
- Being authentic in this social media world (12:23)
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In this episode, we are going to talk about what Bruce Lee and yoga have in common. We will share the story of how we got into Jeet Kune Do and how it led us down the path that got us into yoga.
In yoga, everyone gets stuck on poses and what style is better than the other. In martial arts, we learned from Bruce Lee that ranges of fighting matter more than styles. The equivalent of "ranges" in the yoga world is the body, specifically the Myofascial Lines of the body. This is our framework that we organize every yoga class around and it’s our WHY of class sequencing. Enjoy the show.
Key Points Discussed:
- Getting into martial arts and (00:37)
- The styles are only relevant to the range (03:16)
- Ego is everywhere even in yoga (05:28)
- Giving students the absolute best results (09:57)
- Teachers getting stuck in the idea of the style (12:14)
- Consistency in the methodology (14:17)
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In this episode, we are going to talk about the opportunity that every yoga entrepreneur has to really impact people by enabling them to experience a non-ordinary state of consciousness through a beautiful class environment.
To achieve that, we as yoga teachers have to be vulnerable and share our stories and experiences in life with our students, which can be a bit hard because most of us somehow feel unqualified or unworthy of doing so. Listen in to learn how you can overcome that feeling and start impactfully sharing your stories in classes.
Key Points Discussed:
- Authenticity in yoga entrepreneurship (00:46)
- Yoga is for strengthening (03:22)
- Don’t be afraid to share your experiences (05:41)
- We’re wired biologically for stories: The storytelling strategy (09:06)
- Put yourself out there to successfully put your studio out there (10:48)
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In this episode, we are going to talk about the problem of yoga studios offering too many styles of yoga which adversely affects their business success because people don’t like being bombarded with numerous options when they’re really trying to get a yoga class that they can gain from.
When we first opened our studio, we had like five different names for the same class, but we later realized that it just got people confused, and a lot of potential clients would just walk away because of that. Listen in as we share some really actionable tips on how to niche down so you can get started on your way to success in business.
Key Points Discussed:
- Confuses names for the same class (02:05)
- Understanding what you do best and niching down (05:27)
- People don’t like too many options (06:42)
- Executing very well on the wrong things (12:38)
- Trying to do everything diminishes your energy and effectiveness in everything (17:13)
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In this episode, we are going to address the issue of studio owners giving their teachers too much control in what they teach in classes which creates inconsistency. A teacher can be very good at what they do and students might love them a lot, but that becomes a detriment to the business if what the teacher teaches cannot be replicated, because if by any chance they’re not around, the students they teach wouldn’t come in anymore.
As a studio owner, you can’t rely on that at all, and we are going to teach you how you can curb that, and build a consistent methodology that will keep students coming in for the long haul.
Key Points Discussed:
- Giving up control in your business (00:39)
- Consistency is necessary (04:31)
- Enabling students to measure their progression (08:53)
- Methodology is what gives students results (12:42)
- Being student-focused not teacher-focused (16:02)
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In this episode, we are going to welcome Linda Osorio, a fellow yoga studio owner, onto the show to share how she got into yoga, started her yoga studio, and the challenges she faced in growing and sustaining the business.
At one point in the business, she was going through a rough patch and kept hitting a barrier in memberships, but when she reached out to us, we helped her increase her memberships by up to 50% which created a level of financial freedom that gave her the ability and free time to take care of her family. She’s going to talk about all that and more, and it’s going to be so valuable to gain insight into your own experience of what it means to be a yoga entrepreneur.
Key Points Discussed:
- Synchronicity saves procrastinators (03:32)
- How Linda got into yoga: Her backstory (04:41)
- The Stafford House of Yoga: The good and the challenging (08:41)
- Problems with consistency in the classroom (14:33)
- Parting ways with a great yoga teacher (18:40)
- Rebuilding the teacher training aspect of the business (25:11)
- Challenges with memberships (29:42)
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In this episode, we are going to talk about creating more time in your day by focusing more on working on your business instead of in your business. When we were starting out with our yoga studio, we used to handle everything ourselves, from teaching classes to managing the finances.
That worked for some time, but it was obviously not sustainable, so we solved that by first hiring a front desk person, and then launching our teacher training, which collectively enabled us to set up the systems and processes that allowed us to free up more time for working on the business. This is gonna be an informative one, you won’t wanna miss it.
Key Points Discussed:
- Teaching, managing and in-house marketing (00:51)
- In the intensity of doing it all, it becomes pattern (04:04)
- Letting go of the stranglehold on the business (09:21)
- Being able to make strategic decisions and level up your game (10:20)
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In this episode, we are going to talk about how we felt we were not good enough to successfully run a yoga studio. All that stemmed from the fact that we weren't born into this, we weren't natural yogis, and we weren't natural business owners, so our confidence in ourselves was pretty low in the beginning.
Chris will talk about his struggle with feeling inadequate to give you a clear picture of what it’s like, and he’ll also tell us how he overcame it so you can hopefully apply the same towards achieving your yogi business owner goals. Enjoy!
Key Points Discussed:
- Chris’ challenges growing up (01:01)
- Developing self confidence and self certainty (03:19)
- The first teacher training experience (10:14)
- Becoming a function of being willing to go into the fire (12:31)
- Learning while being in the process of being a leader (12:50)
- The cornerstone of our success (14:36)
- Being pulled by the bigger mission to expand yourself (16:45)
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In this episode, we are going to dive into our back story, the life experiences that made us who we are today, how we got into the yoga business, how we’ve progressed in our entrepreneurial journey over time, and how passionate we are about helping yoga business owners become successful.
Key Points Discussed:
- Growing up in the Yax household (01:17)
- Learning how to work with money (03:27)
- Helping people shift their sense of self and be more confident (05:06)
- The lifesaving nature of yoga (06:42)
- Growing a new yoga studio to seven figure revenues (10:20)
- Cultivating their business culture and the consistency to stay true (14:25)
- Success leaves a trail: Learning from the best (17:02)
- Understanding the frameworks that cause success (19:33)
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In this episode, we are going to talk about the one thing in the past 15 years of doing work in the yoga industry, that we attribute to our success.
When we started our yoga studio in 2005, our classes were hot, but we didn’t have a system. We were both consistent in the sequences we were teaching, but one of our teachers was always doing things differently, which became a huge problem later on.
Over time, we realized that we needed to develop a framework that we would be consistent with, to ensure sustainable success for the studio, and that led us to greater heights that we ever thought possible.
Listen in to learn all the tips we have to share on that.
Key Points Discussed:
- Staying in business through the ups and downs of the economy (00:49)
- Sticking to a framework leads to specific results (03:18)
- A teacher-based studio versus a class-based studio (05:44)
- Inconsistency breeds distrust (09:23)
- Holding the vessel of the class that people come in to experience (11:09)
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Are you ready to transform your yoga business into a thriving machine that allows you to live the life of your dream while doing what you love?! That's exactly what we wanted and what we've figured out over the past 15 years of being yoga studio owners.
We want to share the secrets that have allowed us to grow a million dollar yoga business so that you can replicate our success.
If you haven't already, be sure to join our Facebook Group now!
Learn more about us:http://bit.ly/2NyL1PN
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