The Content Empire Show: Recent Episodes
Hailey Dale
The Content Empire Show is for those big dreaming, bold planning and move making entrepreneurs who want to build and grow their empires using content. Hosted by Hailey Dale of Your Content Empire, each episode will take you behind-the-scenes of the content strategies and systems of leading entrepreneurs and leave you with actionable tips, strategic insights and inspiration to build your own content empire - your way.
If you're an entrepreneur looking to build a sales funnel, you won't want to miss this episode of the Content Empire show! In this episode, I’m sharing my live building funnel method, which can help you reduce overwhelm and leverage your existing editorial calendar to create your next sales funnel.
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Few things cause more doubt and panic in funnel building than trying to decide what freebie should be your lead-in. And since, I build funnels day in and day out, I wanted to share a process that I know will help make this process simpler and easier for you.
So if you're all up in your head about choosing the perfect freebie to create next, in this guide I'm walking you through my process for choosing the perfect freebie to grow my email list (and those of my clients) - plus giving you my decision tree which is basically like me giving you advice personally.
Listen here and then check out show notes and extras here: https://www.yourcontentempire.com/blog/
Once you’ve settled on an idea for your next (or first) digital product, it’s time to get to creating it. But I know that’s a lot easier said than done. It can feel overwhelming to decide where to start, what should be in it and what the end product should look like. Hello, decision dilemma.
Listen on the go!
There are certain sales funnel strategies that are hugely problematic—yet they have become common practice because we don't take the time to question them. While I don’t have all the answers, it’s crucial that we have an honest, nuanced, and ongoing conversation about the ethics of online marketing.
And if you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
People often don’t realize how much work goes into a successful funnel—and that most of the work actually starts after the first version of it is launched. They’ve been tricked by the sparkling lights and Facebook posts that start with phrases like, “I’ve reached 100K in 3 days with my latest funnel.”
That’s why I want to start an important conversation (an expectation checkpoint) about the top 10 reasons you’re not reaching your sales funnel goals.
And if you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Download the Capsule Content Collection Planner here: https://yourcontentempire.lpages.co/capsule-content-planner/
And if you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Chasing down leads is EXHAUSTING… But what if you could discover how to utilize Pinterest to attract ideal clients to you? This is exactly what Pinterest Marketing Expert Jana teaches her students so they can gain more leads, traffic, and money using pins. I was so excited to pick her brain on the Content Empire Show and uncover the secret to being profitable through Pinterest. Curious to know the answer? Tune into the episode now.
Do you get excited to create big projects for your business…only to have those dreams dashed by overwhelm? By breaking down your projects into smaller prompts, you can tackle a lot in a shorter amount of time than you think. Learn how to use this strategy to accomplish your next goal in this episode.
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
I’m going to show you how to start a daily content habit and challenge you to stick with it for 90 days. Because if you do, you’ll see a complete 180 in your view of content and your skill and efficiency at creating it. Plus you’ll also learn 10 tips I’ve learned the hard way to make a daily content habit much much easier.
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
In my latest episode, I’m sharing the 8 levers that’s made it possible for me to run 2 x 6-figure businesses in less than 20 hours a week. Want to know what they are? Listen on, friend! If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Too late to start a business? Not a thing 🚫 Too saturated to start a business? Not a thing 🚫 Too overwhelmed to start a business? Well, that is a thing… But having the right plan can help you know exactly what to focus on next … instead of finding yourself lost amongst the weeds 🌿
That’s why I’ve created this month-by-month roadmap of how to start and grow an online business in 2023.
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
I can’t think of a time when I’ve wanted the fresh start of a new year more so I’m eagerly preparing for my annual biz-versary retreat where I’ll plot and plan 2023.
I’ve already got a pretty good idea of exactly what I’ll be doing content-wise. So if you want a sneak peek at what a content strategist is focusing on for 2023, listen here 👉
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
In my latest post, I’m sharing what happened when I “quit” new content for a year AND my annual repurposing strategy that you can use to take a content sabbatical year of your own.
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Want a sneak peek at my CEO dashboard? Get a good view here and learn how to build your own 2023 CEO Dashboard in Asana. Grab the 2023 planner here: http://yourcontentempire.com/planner
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Ready to learn the phases of creating your own monthly sales system? Create a Monthly Sales System and learn the power of achieving your goals with a strategy in place.
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Is your funnel not delivering those big numbers everyone else seems to be hitting? Before you give up on your funnel, remember that even the best funnels take time, effort, and a little bit of elbow grease to get them converting at their best. And I'm showing you how in this video!
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Is your digital product collecting digital dust? It’s time to bring it back into the spotlight and start making sales (pssssst—it’s not as hard or as complicated as you think!).
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Want to try your hand at creating digital product but just aren’t sure where to start? Steal my exact step by step process to go from digital product idea to done.
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Plagued by indecision when it comes to picking a topic that’ll work for your first (or next) digital product? Here’s my 4-step plan for finding and picking a winning topic!
If you want more resources and show notes, check out https://www.yourcontentempire.com/blog/
Are you stuck in the should-cycle of more-more-more when it comes to content and marketing your business? Content overwhelm is the most common complaint I hear from my community - so if you can relate this episode where I interview Paul Jarvis, author of The Company of One is definitely a must-listen.
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-podcast-paul-jarvis
Is your brand starting to feel a little stagnant? But are you wondering if it’s time for a rebrand - well Tiffany Tolliver from The Emma Rose Agency is here to shed a little wisdom on exactly how and when you need to rebrand plus how to infuse your content with your brand so you’re attracting the right people.
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-podcast-tiffany-tolliver
Have you been wanting to write a book but have no idea where to get started? This episode with Jodi Brandon from Jodi Brandon Editorial is a must-listen for anyone who’s interested in writing a book and wants some of Jodi’s behind-the-scenes batching magic inspiration!
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-podcast-jodi-brandon
Do you know you need more traffic to your website and content but are already tapped for time and can’t even think about adding one more time-consuming tactic to your plate? Enter Pinterest and this systems-filled episode with Mariah Tomkinson from Bloom Hustle Grow which will walk you through how to save time and build your visibility with Pinterest.
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-podcast-mariah-tomkinson
Do you find yourself getting stuck or going in circles when it comes to implementing most strategies and tactics in your business? As a content strategist I hear this all the time from students and listeners and knew I had to have Becky Mollenkamp on the podcast to talk about the mindset shifts you should be making prior to trying on strategy after strategy. I loved our conversation and hope you enjoy it too!
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-podcast-becky-mollenkamp
It’s enough to have to worry about actually creating your content for your blog and social media, right? Nevermind, having to deal with getting images to go along with it that’ll help you stand out and catch the attention of your potential clients! In this episode, Mallika Malhotra of MikiFoto + Co shares some actionable advice on how to set up a brand image bank so you never have to scramble to find another photo again!
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-podcast-mallika-malhotra
Let’s get real - have you avoided or simply dabbled in video for your business because it either feels like too much work or way too uncomfortable to use on an ongoing basis? This interview with Holly Gillen of Holly G Studios is here to help with everything from her 7P process of video production (total gamechanger) to evaporating the video nerves so you can get on camera and feel confident.
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-podcast-holly-gillen
Social media can be one of those items on your to-do list that never gets checked off because how do you know when you’re done? You don’t - it’s never ending. In this episode, Andrea Jones from Onlinedrea is helping you define an endpoint so you can get out of overwhelm and into higher ROI with your social media.
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-p…t-andrea-jones-3/
Are you so not a planner and believe that gets in the way you leveraging content to grow your business? Or maybe you’re an overplanner and worry that you’re missing the spur of the moment opportunities that might be popping up? Nicole Liloia shares why she prefers this in the moment approach to content and how you can work it into your strategy!
Get full show-notes and links from this episode here:
https://yourcontentempire.com/content-empire-p…-nicole-liloia-2/
Does the thought of selling make you feel queasy? Regardless of how you feel about them, there’s always something that can be improved with them and they’re a very necessary part of doing business. Luckily, Marva Goss - sales strategist extraordinaire - is here with some tactical 1-2-3’s of how to set up a reliable sales system for your business!
Get full show-notes and links from this episode here: https://yourcontentempire.com/content-empire-podcast-marva-goss/
Do you have a big dream for your business but you’ve put off starting because you have no idea where or how to begin? This interview with Kelsey Chapman is must-listen where she drops a ton of wisdom on how to get started and bring your big idea from dream to done.
Get full show-notes and links from this episode here:http://yourcontentempire.com/content-empire-podcast-kelsey-chapman/
Let’s be honest - not everyone wants to think about their content all the time. And if this is you, you’re going to love this interview with Jordan Gill where she gives us the REAL scoop on how to design a content batch week that’s soaking in self-care and gets your content off your to-do list for 6 months at a time.
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-empire-podcast-jordan-gill/
Is your biggest struggle with growing your business all about getting in front of more people? Listen to my latest episode with Tara McMullin from CoCommercial who has your entire roadmap laid out in this episode about how to build a thriving small business that’s an eyeball magnet for your ideal clients.
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-empire-podcast-tara-mcmullin/
Do you believe that if you stop creating new content, your business will die? Not so (and I bet you never thought you'd hear me say this.) But my interview with Reina Pomeroy of Reina & Co. dispels the myth as we explore the what, why and how of taking an intentional content hiatus and how it can be the best thing ever for your marketing, business and life!
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-empire-podcast-reina-pomeroy
What would happen if you were forced to take time off from working on your business? Would it be no big deal, business as usual? Or more like cue the panic-it'd be Armageddon? Diane Mayor, biz ops specialists, is sharing all about how to prepare your biz for the unexpected even if you're a solopreneur!
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-empire-podcast-diane-mayor
Are you a purpose-driven entrepreneur who resists content because you either don’t know what to say or feel like you’ll come off as spammy or annoying if you put it out there? Amber McCue is getting R-E-A-L with us about her content struggles and how shifting to a focus of just being of service with her content relieved the pressure and allowed her to show up more consistently.
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-empire-podcast-amber-mccue
Do you struggle to find the words when it comes to creating content or writing copy? In this episode, brand strategist and marketing mentor, Shenee Howard teaches how to leverage your people’s own words into the most irresistible copy and content around - you’ll barely even have to lift a finger to write it!
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-empire-podcast-shenee-howard
Do you find yourself stuck with content creation because you don’t know what to write or create a video about? Well then you have to listen to this episode where Heather Crabtree and I discuss her simple but powerful approach of turning your signature process into the pillars of your content strategy. You definitely won’t stay stuck for long with this approach!
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-empire-podcast-heather-crabtree
If you've ever worked with or wanted to bring in a team to help you execute your marketing and content strategy, you may feel some squeamishness around letting go of control of your brand voice and vision. This theme is all over this week's episode where I interview Brittany Darrington on how she's used connection, collaboration and delegation to build her impressive Corporate Misfits empire.
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-empire-p…ttany-darrington/
Are you a service-based business owner who struggles to find where content fits into your marketing strategy? Then I’m so excited for you to listen to today’s guest, Maggie Patterson from Small Business Boss, who’s going to help us break down the path to service-based business success.
Get full show-notes and links from this episode here: http://yourcontentempire.com/content-as-a-service-based-business