recommerce: Recent Episodes

Command C

Are you an ecommerce marketing manager for a wearable brand tasked with improving conversions on your company’s website? Or a C-level executive trying to navigate not only your ecommerce platform but all of your operational systems as well?

Wearable brands include anything that customers physically wear: clothing and apparel, footwear, jewelry, skincare, technology, and more. These retailers often face similar challenges due to the nature of their product. We’re speaking to you.

Command C is a strategic development team that helps ecommerce retailers navigate technical complexities and the reality of constant change.

The Recommerce podcast focuses on the ins and outs of platforms like Magento and Shopify Plus. We also share how to deal with common challenges such as technical barriers, poor conversions and choosing the right solutions for your business.

Learn more about how we can help at commandc.com. We hope you continue to join us as we explore the often challenging – but always exciting – world of ecommerce.

Music by @thebirdhorse

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In this podcast, you'll learn about the most important ecommerce trends of 2019 and how they are likely to influence ecommerce in 2020.


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Retailers have higher volumes of site traffic and conversions over the holidays. Follow these ecommerce tips to prepare for the 2019 busy season.


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Third-party integrations add complexity to ecommerce development. To help ensure seamless integrations, follow these best practices of project management, communication, and technical discovery.


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Retailers undergo extensive web development projects. Learn how technical discovery is used to asses business needs and create an ecommerce project plan. 


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Online retail has a tough impact on the environment. Learn how alternative packaging and shipping methods can create more sustainable ecommerce.


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Choosing a platform is one of the most important decisions retailers must make. Discover the benefits of Magento, an open source ecommerce platform. 


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The checkout process is the last obstacle to ecommerce sales. Discover these ux best practices for checkout optimization on desktop and mobile devices.


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Many ecommerce stores offer product customization. Learn how to build a product configurator to give your customers personalization options on your site.


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Discover the tactical elements needed for optimal onsite conversion. Learn how to improve ecommerce conversion rate with these implementation tactics and tips.


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A strategy for site improvements is key to successful site optimization. Learn how to improve ecommerce conversion rate with this guide to strategy.


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Shopify Plus retailers can automate operational tasks to create ecommerce efficiency. Learn how these Shopify Flow examples can be applied to your site.


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Learn how Shopify Plus merchants can use custom Shopify Scripts to automate personalized shopping experiences on ecommerce websites.


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Ecommerce development services are often structured as a retainer relationship. Learn how to make the most out of ongoing support and site enhancements.


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A successful ecommerce platform upgrade hinges on seamless data migration. Learn how to capture key data for products, customers, and order history.


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Many wholesalers rely on spreadsheets to sell products. Transform your business by optimizing the B2B buying experience on ecommerce hosted platforms.


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Technology is creating a retail renaissance. Learn top trends retailers should consider that are affecting brick-and-mortar and digital retail experiences.


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Ecommerce retailers should aim to serve everyone. Learn how to plan or retrofit your site to meet high standards of accessibility, usability, and W3C compliance.


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Online retailers want to spend their money in the most efficient way possible. But how is this possible when every ecommerce project begins with so many unknowns?

In this episode of Recommerce, Sara and Tiffany discuss how Command C works with ecommerce leaders to maximize their budget for an ecommerce build or migration. You'll learn:

  • The first question Command C asks at the start of every ecommerce project (and why)
  • Our first-time, MVP approach vs. strategy for an established ecommerce business
  • How to think about backend optimization and streamlining efficiency
  • Criteria to consider for ecommerce platform longevity

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There are many considerations when choosing an ecommerce platform. Learn how to find the best fit for your growth stage, customization needs, and budget.


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Should you start site optimization on the frontend or backend? In the first episode of Recommerce, we discuss the pros and cons to each approach.

In this episode, you'll learn:

  • How Command C begins by defining a retailer's stage: Challenge, Equilibrium, or Growth
  • Ways retailers spend valuable time and money unnecessarily
  • The 3 main strategic avenues to onsite optimization
  • The role of data in determining optimization next steps
  • Why, when in doubt, "start closest to the money."

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An introduction to the Recommerce, a podcast for ecommerce wearable brands navigating technical complexity and change. Great for:* Ecommerce Marketing Managers * Founders & Executives * Directors of IT


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