TPA Digital: Recent Episodes
TPA Digital
A podcast that dives into the industry's highest-profile topics in data-driven advertising. We are a group of expert consultants with one goal – to transform marketing via the application of data and technology.
This podcast has been made in conjunction with our friends at Xandr, where we are talking about curated marketplaces, one of the industry's biggest innovations in recent years.
Wayne Blodwell is joined by James Diba, James Bird & Kristina Craig to discuss the role of a curated marketplace & they go into detail on the use cases they serve for buyers.
Identity in advertising is a hot topic at the moment, with advertisers needing to navigate a world without third-party tracking.
In this podcast, The Programmatic Advisory is joined by MIQ where they discuss all things identity.
The world of media measurement is changing and as advertisers start to get back to pre-covid spend levels, it'll be of upmost importance that they can prove the effectiveness of their investment.
In this podcast, Wayne sits down with Kal and Mike from MIQ to discuss all things related to media measurement.
Wayne Blodwell and Lloyd Greenfield are joined by Liveramp's Head of Publisher Strategy, Simon Burgess to discuss the role of user identity in Digital Marketing.
Join them to hear about the current challenges in identifying users within the digital ecosystem, its impact on advertising and what solutions are in store for the industry this year.
Wayne Blodwell and Lloyd Greenfield from The Programmatic Advisory are joined by Adam Hopkinson from LDTRT to discuss whether programmatic advertising is ready for blockchain.
Discover the benefits that blockchain can bring to the industry and the likelihood of its widespread adoption.
Download the full whitepaper - http://theprogrammaticadvisory.com/whitepapers/ Twitter: https://twitter.com/TPAdvisory Linkedin: https://www.linkedin.com/company/the-programmatic-advisory/