Meet Us at the Intersection: Recent Episodes
Pannos Marketing
Who says banking has to be so buttoned up?Welcome to The Intersection - The podcast that curiously M-E-R-G-E-S everyday observation and opinion with life's long and winding financial road. Grab your favorite beverage and come along for the ride. The conversation should be anything but P-E-D-E-S-T-R-I-A-N (sorry)
Join hosts Lauren Irish and Paul Tonelli as they dive into the daily challenges of managing spending habits. From grocery store woes and the timeless debate between canned and fresh foods, to savvy online shopping tips and their disdain for holiday gifting stress, they cover it all. With a mix of humor and somewhat relatable insights, they share experiences on dining out, making smarter purchases, and balancing budget priorities. Tune in for a fun and informative chat that tackles the reality of modern-day expenses and the little delights of adulting.
Welcome to the very first episode of The Intersection with your hosts Paul Tonelli and Lauren Irish! Tune in as they take you on a unique drive through the world of finance, with a twist and a turn along the way. Have you ever wondered what it would be like if banks had mimes for tellers? Well, listen in and you just might. (Is that too much too soon?) Sit back in your seat and enjoy an offbeat blend of real talk and humor as Lauren and Paul explore the many ways money collides head into life every day.
In this episode, Paul and Lauren merge onto branding for community banks and why it's more than just a flashy logo or colorful ad Join their lively debate as they explore how consistent and authentic branding can make customers proud and bring real value to small financial institutions. Whether it's a local bank's billboard or a stick vacuum from Bissell, they discuss the impact of brand recognition, customer loyalty, and how to truly connect with your audience. Get ready for some marketing insights and find out why Lauren couldn’t stop talking about cookies. Buckle up; it's about to get brand-tastic!
How does your logo support your brand?
Your brand is the investment that keeps on giving. For many customers, your logo is an integral part of recognizing who you are. So what impact does it really have on your brand personality? How important is it?
Our speakers are diving into what makes a great brand, and the importance of updating or even redesigning your logo. Find out how the return on your brand investment is new customers, how updating your brand can help you reach more of Gen Z, and why consistent messaging will make your brand stronger.
Online Application Data Can Be the Key to Measurement
When it comes to marketing attribution, the connection may not always be clear if there are missing pieces to the puzzle. One way financial institutions can successfully measure attribution is through online application data.
Data taken from online applications can help prove which marketing campaigns worked, and foster collaboration between the marketing and operations departments. Jim Pannos and Mel Coleman are diving into marketing attribution and ROI—and back up the data with real-life examples.
As the digital age roars on, the possibilities are endless when it comes to web design and a well-functioning online branch for your financial institution. Sticking a few blogs on a static website and offering online banking access is no longer going to cut it—not for your internal decision-makers and definitely not for your website users.
Tune in as Mel Coleman, Matt Larabee, Andrew Zeller and Jordan Julio dive into design details—what’s working, what’s missing the mark, and what design trends are just beginning to reveal themselves as pioneers for the future. They discuss everything from how to structure products by lifestyle, to gamification and animation, basically everything you need to be thinking about to keep your online branch on the radar.
It's time to put your plans into action and execute your marketing strategy. That means bringing the big guns (you know, the CEOs, CFOs and CIOs) into the conversation. Not sure where or how to start? Then you’re in luck!
Check out our webinar discussion between StonehamBank CEO, Ed Doherty, and Pannos President, Jim Pannos. Ed and Jim will be diving into what you can do to bring your c-suite into the marketing strategy conversations, and how to make the case to your board about adding new marketing tactics into your 2022 game plan. You'll also get tips on how to adopt a digital mindset and get creative with your marketing execution strategy.
Is it one of your New Year’s resolutions to try new marketing channels? You just may not have to. We are throwing it back to some “traditional” marketing channels that are making a comeback in this discussion that you won’t want to miss. From TV and purchased email lists to direct mail and QR codes, we are starting to see some eye-opening trends resurfacing in the marketing channels. Tune in as we discuss how you can rethink these old channels in the new year.
StonehamBank has always been active in their community, through their contributions, participation in events, and even with pop-ups throughout their market. The COVID-19 pandemic forced the bank to challenge themselves to remain active and involved in their community, while also establishing safety best practices.
Join us for a live discussion where our own Jordan Julio and Ryan Webber will be joined by Lauren Constantine, VP/Director of Marketing at StonehamBank, to learn how the bank redefined what community means to them and how they approached social media with this new mindset. Lauren, Jordan and Ryan will be diving into what changes the bank made and exploring how they leveraged social media to stay connected to their community and increase engagement.
Our Senior Manager of Strategy, Melanie Coleman, and our Web Development Manager, Matt Larrabee, dive deep into best practices for your web presence. Whatever stage your website is at, whether it’s a couple of days or a couple of years old, see if you’re making the right moves to stay up-to-date on the constantly changing needs of your users.
In today’s fast-paced world, your website needs to function as fast and easy as your best branch. That means implementing User Interface (UI) and User Experience (UX) best practices that serve users, not internal audiences. User expectations for a seamless, responsive, personalized digital experience are higher than ever, and when those expectations are not met, users will jump ship in a matter of seconds.
In this episode, we have Amy Zahensky and Mel Coleman join our host for a roundtable. They discuss how new ideas were executed, how millennials communicate and being fearless. Tune in for this episode with the co-creators of the podcast.
With so much discussion lately about attracting Generation Z to your financial institution, I invited Jordan Julio to the podcast. Jordan is a recent graduate from Southern New Hampshire University, a former intern for Pannos and our newest Account Coordinator. Jordan is also a Gen Z-er. Listen in as he tells us how to capture the business and attention of his generation.
This episode welcomes Luke Roussin, the Marketing Director at First State Community Bank, to the podcast. We cover topics ranging from an acquisition during a pandemic to overseeing individual markets with their own budgets and even a little NFL talk. Tune in for some great insight into why relationships are so important!
This episode we sit down with Jon Skelly, Vice President of True Sky Credit Union, to discuss his branch openings using nanotechnology, robots and thermal mirrors. From there, we change gears to how relationship-based banking is important to your success and how True Sky views themselves as a technology company more than a credit union.
Today, we have the Senior Vice President of Pannos, Amanda Rowe, join us. We started with one question and then just let the podcast happen. The question was "How can community FI's improve their marketing efforts?"
Welcome to the "B Side" to episode 5, That's The Bottom Line! Listen to Nick Smith talk about Boston's music scene in the 70's, working in the music industry and working for BBC traveling the world.
Nick Smith joins us to discuss pushing forward, 3 steps to creating goals for your financial institution, and why asking "why?" is so important! Listen in for a great episode from the man I have dubbed "The Most Interesting Man in Bank Marketing!" Also, go listen to the "B Side" of this episode where Nick shares some amazing stores about when he was in the film and television industry.
The Most Interesting Man in Bank Marketing
In this episode, we answer questions like "Well, does it work?" and how to "impact your bottom line". Pannos Marketing's Digital Marketing Strategist, Melanie Coleman, joins a discussion that starts with conversions and ends with trying!
We sit down with the Vice President, Marketing Director of Peoples Bank in Munster, IN. We discuss marketing while your bank is in growth mode, how to choose the right agency and why it is imperative to press record on the first episode!
In this episode, Jason Rowe sits down with Jim Pannos to discuss how he chose marketing with community financial institutions, fun projects over the past 26 years, and how you can show you're part of the community.
Welcome to the first episode of The Pannos Sessions in which your host, Jason Rowe, talks about what to expect and the purpose behind this podcast.