The Savvy Stylist Podcast: Recent Episodes
Sherrie Marie
Hey Hairstylists! Get ready to grow your beauty business, increase your business savviness, and shift your mindset with The Savvy Stylist Podcast! The Savvy Stylist Podcast is for passionate Hairstylists that are eager to work less and make more. For Hairstylists that want to grow! Sherrie talks about topics within the black salon culture that can be improved and grown to up level professionalism, client experience, systems, and booking more clients. Tune in every Tuesday for new episodes that will help you up level your professionalism, improve your systems, and attract more clients.
In episode 69 of The Savvy Stylist Podcast, Sherrie provides actionable SEO tips and advice specifically for hairstylists. In this episode, hairstylists can expect to learn strategies to improve their SEO and grow their businesses.
Learn more about building your community of clients in The Savvy Stylist Society. Click here to join www.savvystylist.co
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In episode 68 of The Savvy Stylist Podcast, Sherrie dives into the art of creating impactful newsletters, specifically for hairstylists. Tune in to this episode to transform your hairstylist newsletters into a powerful tool for business growth and client satisfaction.
Learn more about building your community of clients in The Savvy Stylist Society.
Become a Member of The Savvy Stylist Society today! www.savvystylist.co
Hairstylists are service providers, in business to serve. It's important for hairstylists to remember their clients role in their service based business. In this episode, Sherrie shares the top 3 ways hairstylists can express gratitude to their clients and how these expressions of gratitude can incentivize loyal clients.
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Get the FREE ebook, Reviving Demand, here
Hey Hairstylist! In episode 66 of The Savvy Stylist Podcast, Sherrie shares tips for clearly communicating prices, the benefits of being upfront and transparent with fees and charges, and how doing so helps to build client relationships.
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Reviving Demand: 3 Strategies to Boost Low Demand and Become a Highly Sought After Hairstylist
Hey Hairstylist! In this episode of The Savvy Stylist Podcast, Sherrie shares some important tips about how to maximize your time for maximum profit.
Viewing time as money emphasizes the importance of efficiency, productivity, and strategic decision making. This will help you maximize your earnings in the short term and increase your earning opportunities in the long term. It also shows clients that you value their time and their money.
Clients are feed up with unprofessional hairstylists and they are sharing their horror stories and complaints on social media. While many of their complaints are valid, some appear to be unreasonable. Instead of playing the blame game, in this episode, I'm taking a look at what it means to be a professional hairstylist and how to spot one from a mile away.
Do you want to join a community of hairstylists that are building their professional and profitable hairstyling businesses? Join us in Savvy Stylist PRO.
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Surgery can be unpredictable. In this episode, Sherrie shares how she planned for a 2 hour hysterectomy that quickly progressed to 5 hours. Tune in to hear more about her surgical experience and recovery.
Read more in Hysterectomy Tea
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As Sherrie moved through the stages of hysterectomy grief, she still had to keep things moving. One of those things was preparation for the actual hysterectomy surgery. In this episode, Sherrie is sharing her experience and tips for preparing for a total abdominal hysterectomy.
Download the eBook, Hysterectomy Tea.
Watch the Hysterectomy Tea series on YouTube.
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Making the decision to have a hysterectomy is heavy and a flood of several emotions come with that decision. In this episode, Sherrie discusses the stages of grief she experienced after deciding to have a total hysterectomy. Tune in to learn about the stages of grief and download Hysterectomy Tea, the ebook ,to learn about the specific stages of grief and hysterectomy checklist. The purpose of this hysterectomy series is to bring awareness and encourage conversation. If you are experiencing reproductive health challenges, please talk with your doctor. Download the ebook - Hysterectomy Tea
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Welcome back to The Savvy Stylist Podcast! In this episode, Sherrie is sharing her story about how fibroids and endometriosis affected her career as a hairstylist, salon, and life. She ultimately decided to have a total hysterectomy. This episode is for hairstylists and women who are suffering from fibroids and endometriosis. You are not alone. Learn more on YouTube and share your input in the comments.
The Savvy Stylist Youtube Channel
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In this episode, Sherrie delves into the power of choosing your clientele and discusses effective strategies for attracting and selecting clients who align with your skills, style, and preferences.
Learn the marketing strategies you need to book more clients and make more money with our FREE digital guide. Download Mane Makers: The Ultimate Hairstylist Marketing Guide
Welcome to the Alluring Client Experience audio course, where you'll discover the secrets to creating an irresistible and unforgettable experience for your clients! Whether you are a new hairstylist, passionate hairstylist, or seasoned hairstylist, mastering the art of client engagement and satisfaction is vital for sustained success in today's competitive landscape.
In this course, we delve deep into the core principles and proven strategies that will empower you to forge strong, meaningful connections with your clients, fostering loyalty and turning them into raving advocates for your brand. You'll learn how to leave a lasting impression that goes beyond mere transactions, cultivating genuine relationships that drive repeat business and referrals.
Join our community of hairstylists at www.savvystylist.co
Learn how to work less and make more with the Plenty Money Formula
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Hey Hairstylists! At some point in your hairstyling career you may have or may be dealing with clients that are overwhelming you. Clients may be asking you to perform services that are not on your styling menu, they may be showing up late, totaling disregarding your policies, or just taking advantage of you.
Many of the clients that sit in your chair are not your ideal client. Clients that give you grief, they’re never satisfied, they complain about everything, typically, are not your ideal clients. So why are you attracting them? Why are they attracted to you? Why are you continuing to allow them to sit in your chair?
Hey Hairstylists! Let’s get into this conversation about money. Let’s talk about all the ways you can collect money. Credit cards, debit cards, invoicing, AfterPay, And how accepting cash only is limiting your income and slowing your business growth.
I’m very passionate about my mission to transform the black salon experience one hairstylist at a time because I love my people. I love black hairstylists. I love black hair salons. Black hairstylists have been labeled as unprofessional, unreliable, and unworthy of their prices. The Savvy Stylist Company exist to change this.
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Sign up for our email community and receive weekly tips and a monthly newsletter packed with tips, tools, and resources that you can use right away.
Hey Hairstylists!
Did you know that when potential clients click on your booking link, that is the beginning of their salon service experience with you? The booking experience is just as important as the salon and service experience. Are you making it easy for clients to book with you? Is your booking experience warm and inviting? This episode is for you if you want to:
- Book more clients
- Make more money
- Attract your ideal clients
Implement the quick tips in this episode for some quick wins and learn more in the Savvy Stylist Society. Join us today!
Click here to join The Savvy Stylist Society
Ready to set your business up for success in 2023? In this episode, Sherrie shares her 3-Step Reset that can help your become more aware of what you want for your business and how to get it. Learn what the 3-Step Reset consists of and how to implement it to jumpstart 2023 with a hard reset that will generate results.
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Raise your hand if you think that you have to wait for a new year to increase your prices. Raise your hand if you’ve been afraid to implement a price increase because you’re fearful that clients will leave.
If you are struggling with increasing your prices or setting your prices for profit, this episode is for you. It’s time to make some changes and start pricing your services for profit. Join me in my FREE Masterclass, Price Like a Pro. You'll learn my 5-step strategy for pricing your services for profit.
Join my FREE Facebook Community for business tips and strategies for Hairstylists.
Sign up for the FREE Price Like A Pro Masterclass
Hey Hairstylist! Wondering how to set the prices for your salon services? It all starts with your ideal client and their perceived value. In this episode, Sherrie dives into the topics of value, client's perceived value, and how it impacts your pricing.
Ready to increase your prices and start making more money? Join Sherrie inside the FREE Price Like A Pro Masterclass You'll learn the 5-step value based priced strategy that will help you set and increase your prices with confidence.
Send Sherrie a DM on Instagram if you have any questions!
Are you thinking about opening a salon suite?
If you're feeling like your current salon environment doesn't flow with your brand, your desired client experience, and your level of service, it could be time for you to transition into a salon suite.
I'm a firm believer that your intuition is your guide. You will KNOW when it's time to make a move and up level your business. Trust me, I know because I've been there. There will be signs that will point you in the right direction and lead you to your next move.
If you're ready to up level your hairstyling career, I want to hear from you. After listening to this video, let me know in the comments your biggest takeaways from this video.
If you're ready to learn more about opening and operating a profitable salon suite check out my resources below.
Roadmap to Salon Ownership Checklist: https://www.thesavvystylistsociety.com
Monthly Membership: https://www.thesavvystylistsociety.com
When bookings are low, it can be a stressful time and the thought of getting a job or second job will pop into your mind. When bookings are low, your expenses don’t stop. Booth rent needs to be paid, products need to be purchased, tools need to be maintained…you still have to meet the financial needs of your business and your personal lifestyle.
When times are hard and business is slow, what do you do? Does a job or second job solve the problem? In this episode, I’m sharing a few tips about how to keep your business afloat with and without a second job. Let’s go!
The Savvy Stylist Society www.thesavvystylist.co
Free Savvy Stylist Workshop https://www.thesavvystylist.co/savvy-stylist-workshop/
If you're a passionate hairstylist, chances are you've become stressed, overwhelmed, and burned out at some point. You feel unmotivated, uninspired, and being a hairstylist doesn't excite you as much as it did before. In this episode, I'm sharing a few ways you can get unstuck and out of a rut and back on track to being the passionate hairstylist that you are.
In this episode, I’m sharing the number one skill Hairstylists need to solve their scheduling and cash flow problems. My salon is still standing because I have this skill and have honed it over the years. I’m sharing why every Hairstylist should have this skill, examples of how I’ve used it in my business, and how you can develop it in your own salon business.
Close The Gap Workshop - Register here: www.thesavvystylist.co/CloseTheGapWorkshop
Free Facebook Community: www.facebook.com/groups/savvybusinesstipsforhairstylists
It goes down in the DMs! When potential clients reach out to you with questions and requests about appointments, services, and pricing, what should you do? How should you handle those requests? Social media trends will tell you not to accept appointment requests via the DM, I'm sharing something a little different than the norm on this episode. Tune in to learn more and start implementing your strategy for managing your DMs.
The Savvy Stylist Society www.thesavvystylist.co
Free Facebook Community www.facebook.com/groups/savvybusinesstipsforhairstylists
Reviews contribute to the bread and butter of your hairstyling business. They absolutely matter and in this episode, Sherrie shares why they matter and how you can use the to build a business full of positive reviews and build a loyal clientele that comes back for more and brings a friend or two with them.
Want to learn how to incorporate a review strategy in your business? Learn how in the Close The GAP Workshop. Register NOW!
www.thesavvystylist.co/closethegapworkshop
Balancing business and personal life can be challenging at times. The key is to separate the two. Give them time blocks and delegate when necessary. In this episode, I'm sharing a tip and a task about how to organize your business and personal responsibilities while still maintaining your sanity. Dive in.
The Savvy Stylist Society Waitlist: www.thesavvystylistpodcast.com
On this week’s episode of The Savvy Stylist Podcast, we have a wonderful guest, LaShawnda Michelle. LaShawnda is a Hair Stylist that specializes in braiding. She shares her inspiring story of becoming a licensed hair stylist just over two years ago with purpose and clarity thanks to her relationship with God. Let’s get into this episode and hear what LaShawnda has for us.
Follow LaShawnda on Instagram: www.instagram.com/lashawnda.michelle
LaShawnda's Facebook Community: https://www.facebook.com/groups/reconstructher
The Savvy Stylist Society Waitlist: https://awesome-originator-4613.ck.page/ad4af14ca9
The million dollar questions that most new Hair Stylists want answers to are, “How can I build my clientele? How can I book more clients?” There are several components that will help you to build your clientele. You can learn all the components in The Savvy Stylist Society’s new monthly membership and today, I’m going to share the BEST way to book more clients NOW. Let’s go!
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Hey Hairstylists! Welcome back to The Savvy Stylist Podcast! As always, I appreciate you for tuning in and listening to my “Savvy Talk”. Today, I’m talking about growth and why it’s important to choose growth, especially if you’re bored or burned out. Every time you step behind your styling chair, you are growing. Every experience that you have with a client is teaching you something and making room for you to grow. It’s up to you to lean into that growth.
Learn more in The Savvy Stylist Society: savvy-stylist-society.teachable.com/p/the-savvy-stylist-society
Learn more about The Savvy Stylist Podcast: www.thesavvystylistpodcast.com
Join our FREE Facebook community: www.facebook.com/groups/savvyfemalehairstylist
This week's episode is all about Tape-in Extensions! Sherrie interviews Jacqlyn Ford, hairstylist, salon owner, and educator at Jacqlyn Ford Beauty. You're going to hear Jacqlyn's story and the path she took to become the go-to stylist for Tape-In Extensions and how you can learn from her in her upcoming Tape-ins for Textures course. Tune in and check her out using the links below.
Jacqlyn Ford Beauty on Instagram: https://www.instagram.com/jacqlynfordbeauty/
Tape-ins For Textures Course: https://www.eventbrite.com/e/tape-ins-for-texture-tickets-275213148937
What does working less and making more actually look like? How is it possible to work less and make more money? In this week’s episode, I’m sharing exactly what you need to do to work less and make more and a few details about how to get there. Let’s go!
The Savvy Stylist Society 60-day group coaching program: savvy-stylist-society.teachable.com/p/the-savvy-stylist-society
Work with Sherrie: www.thesavvystylistpodcast.com
Between the cancellations, no call/no shows, and so on, it can be hard not to lose your cool. Sometimes clients can take you there and can make you want to go off. We’ve heard the phrase, “It’s not what you say, it’s how you say.” Well, I’m telling you that it is absolutely what you say AND how you say it. When faced with challenging clients, you can say what you mean and mean what you say in a classy way. You can mean business without being mean. You can set boundaries, you can be firm, and still be professional. In this episode, I’m sharing the 3 best ways to communicate with clients and how to communicate with challenging clients, with class. Let’s go!
Free Facebook Community www.facebook.com/groups/savvyfemalehairstylist
The Savvy Stylist Society Coaching Program www.thesavvystylistpodcast.com
Here we are in 2022 and COVID is still plaguing us. It is affecting our everyday lives, our families, our communities, and our businesses. There has been an unusual uptick in cancellations due to COVID and quite frankly, I’m sick of it. I could complain and be upset about the impact that COVID is having on my business. OR I can shift my mindset and do something about it. In this week’s episode, I’m sharing a few tips on how to handle COVID cancellations.
Join our FREE Community www.facebook.com/groups/savvyfemalehairstylist
Work with Sherrie www.thesavvystylistpodcast.com
The years spent in cosmetology school are struggle years for most Hair Stylists. We dedicate a year or two going to cosmetology school and working on the floor for free with little or no tips. We graduate, go take our state board exam, become licensed, and then what? In this episode, Sherrie is sharing a few tips that will help you decide if a commission salon, booth rental or suite rental is best for you. Tune in to learn to learn more.
Work with Sherrie www.thesavvystylistpodcast.com
Join our FREE community www.facebook.com/groups/savvyfemalehairstylist
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Hey Hairstylist! This week's episode kicks off 2022 with a Savvy Tip. Shifting your mindset to become more focused in 2022 will keep you focused on your long term goals, focused on what you're grateful for, and focused on the impact that you want to have in your business.
Join our FREE online community www.facebook.com/groups/savvyfemalehairstylist
Work with Sherrie www.thesavvystylistpodcast.com
When I googled the definition of Hairstylist, I was disappointed with the result. According to google and oxford languages, a Hair Stylist is “a person who cuts and styles people’s hair professionally.” That’s it. That’s all. I believe that we’re more than that. We do more than that. In this week's episode, I'm sharing what being a hairstylist really means and challenging you to define what it means to you via a journal challenge.
The Savvy Stylist Society 60-day Group Coaching Program www.thesavvystylistpodcast.com
Join our FREE Facebook community for Hairstylists: www.facebook.com/groups/savvyfemalehairstylist
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Experience teaches us what we will or will not accept. It teaches us to set boundaries and standards in our personal lives and in business. Salon rules are the result of past experiences. Some salon rules are “handed down” to warn us of what not to tolerate. Salon rules are in place not to be mean or difficult, they are in place to protect us and protect our businesses. On this week’s episode, I’m talking about Salon Rules: From Our Perspective, the Hairstylist Perspective. I’m talking about why they are necessary and how to communicate them in a way that is firm yet respectful.
The Savvy Stylist Society 60-day Group Coaching Program www.thesavvystylistpodcast.com
Join our FREE Facebook community for Hairstylists: www.facebook.com/groups/savvyfemalehairstylist
Follow Sherrie on Instagram: www.instagram.com/savvysherrie
When clients sit in my chair, they tell me horror stories of their experiences within the salon industry. From long wait times to demands for them to arrive already shampooed and blow dried and the stories get much worse. On this week’s episode, I’m talking about poor customer service which is the the #1 complaint in the salon industry and how we as Hairstylists can fix it. Let’s go!
The Savvy Stylist Society 60-day Group Coaching Program www.thesavvystylistpodcast.com
Join our FREE Facebook community for Hairstylists: www.facebook.com/groups/savvyfemalehairstylist
Follow Sherrie on Instagram: www.instagram.com/savvysherrie
Many of us are burned out because we are behind the chair too much. We are working crazy hours, offering “after hour” appointments, and squeezing people in. And after we leave the salon, we’re still working. Responding to text messages and scheduling appointments. Have you ever thought about how many hours you actually spend working in and working on your salon business? I’m sure it’s much more than 40 hours per week. In this episode, I’m talking about time, owning it and making the most of it.
Join our FREE Facebook community for Hairstylists: www.facebook.com/groups/savvyfemalehairstylist
Learn more for Sherrie in The Savvy Stylist Society: www.thesavvystylistpodcast.com
Follow Sherrie on Instagram: www.instagram.com/savvysherrie
Grow your clientele with Style Seat: www.styleseat.com/join/622308
We assume that people know what we offer in our business. We assume that they know we offer retail products, digital products, and several different hair care options. We talk about our business often, thinking that everyone that follows us has already seen or heard our message. But did they really see it? Do they really know about it? In today’s episode, I’m talking about why it’s important to market your business, regularly, and how to market several different ways to reach your dream clients.
Join our FREE Facebook community for Hairstylists: www.facebook.com/groups/savvyfemalehairstylist
Learn more for Sherrie in The Savvy Stylist Society: www.thesavvystylistpodcast.com
Follow Sherrie on Instagram: www.instagram.com/savvysherrie
Grow your clientele with Style Seat: www.styleseat.com/join/622308
Imagine being burned out, overwhelmed, overworked, and on the verge of walking away from your career as a hairstylist. I've been there, ready to walk away from it all. But I found new purpose and relief when I began to prioritize myself and refilling my cup over grinding behind the chair. I found new means in sharing knowledge with other hairstylists and lifting as I climb. Tune into this episode for a inspiring story of going from hairstylist burnout to opening a hair salon.
Learn more from Sherrie in The Savvy Stylist Society: www.thesavvystylistpodcast.com
Join our FREE Facebook community for Hairstylists: www.facebook.com/groups/savvyfemalehairstylist
Grow your clientele with Style Seat: www.styleseat.com/join/622308
Follow Sherrie on Instagram: www.instagram.com/savvysherrie
The One Woman Show. This woman is doing everything, by herself. She’s styling the clients, managing her online booking system, nurturing her email list, managing the business finances, running payroll, cleaning the salon, ordering and purchasing the supplies for the salon, she’s handling social media campaigns, marketing, and so much more. If this woman is not careful, she will be burned out before she can even see it. In this episode, I’m talking about life as a One Woman Show, why it's unhealthy, when to seek assistance and start growing your team.
Join our FREE Facebook community for Hairstylists: www.facebook.com/groups/savvyfemalehairstylist
Learn more for Sherrie in The Savvy Stylist Society: www.thesavvystylistpodcast.com
Follow Sherrie on Instagram: www.instagram.com/savvysherrie
Grow your clientele with Style Seat: www.styleseat.com/join/622308
In 2020, there was a great exodus of Hairstylists leaving the beauty industry. Many were burned out, uninspired, stressed, and didn’t realize it until we were in the trenches of a global pandemic and quarantine. All of those Hairstylists that have left the industry, also left behind a rooster of clients that are so desperately seeking a Hairstylists and hair salon to call home. In this episode, I’m sharing tips for attracting these clients and taking advantage of this huge growth opportunity.
Learn more from Sherrie in The Savvy Stylist Society: www.thesavvystylistpodcast.com
Join our FREE online community for Hairstylists: www.facebook.com/groups/savvyfemalehairstylist
Grow your clientele with StyleSeat: www.styleseat.com/join/622308
Instagram: www.instagram.com/thesavvystylistpodcast
Rising costs are a part of life. The cost of living is rising. The cost of doing business is rising. The price for gloves, disinfectants, and cleaning products have increased, especially since the pandemic. The cost of hair products, supplies and equipment has increased. With all of these rising costs and increased prices, some clients believe that our hairstyling prices should stay the same. In today’s episode, Sherrie is talking about why price increases are necessary, when to increase your prices, and how to do it, unapologetically.
Schedule a Savvy Strategy Session with Sherrie to discuss your business goals and see how The Savvy Stylist Society can help you grow your business and your income. Go to www.thesavvystylistpodcast.com to schedule your Savvy Strategy Session today.
Investing in yourself and your business will give your maximum return on your investment. When you invest in yourself, you're building your confidence, knowledge, skill, and income. In this episode, I'm sharing my story of investing in myself and how you can start doing the same.
SAVVY TIPS are quick 5-10 minute episodes where Sherrie shares helpful tips about how to improve your salon business. This episode is about attracting the clients that you desire to service within your salon space. It all starts with you. You should embody the behaviors that you desire your clients to display. You set the tone and expectations for what is acceptable and unacceptable behavior within your salon space. Listen to this episode to learn more about attracting what you are.
In this week's episode, Sherrie interviews Joyai Marie about her journey to salon ownership. From shampoo assistant to cosmetology apprentice, to commission salon, to salon suite, to salon ownership. Joyai shares her wisdom and perspective about salon suites vs. traditional open floor salons.
Did you know that the more clients you retain, the more you'll reduce your costs? That's right! The more you nurture the relationships you've built with your existing clientele, the less you'll spend on marketing and advertising to attract new clients. The experience that your clients have with you and your business can literally make or break your business. In this episode, I'm talking about how your client experience can help you grow and retain your clientele and I'm providing a few tips to help you improve your client's experience.
Are you feeling burned out and ready to quit? Overworked and overwhelmed by the overuse of brain power and physical labor of being a hairstylist? In this episode, Sherrie encourages you to treat burnout not as an exit strategy, but as an opportunity to change, grow, and evolve.
In this episode, Sherrie is talking about the importance of finding niche and perfecting your skill within your niche market. Niche marketing within the hairstyling industry can help your ideal clients to find you and book with you on a consistent basis.
When you zone in on your niche, you can experience exponential growth as your ideal clients begin to recognize you as a expert within your niche. Sherrie as created a free mini course called Niche Down to Level Up that dives deeper into this topic and provides a roadmap to generating results when operating within your niche.
Go to www.SavvyStylistSociety.com to gain FREE access to the Niche Down to Level Up course today!
What are your plans for your business post retirement? Have you considered selling your business? Have you considered training someone else to take over your business? In this episode, Sherrie is sharing a quick tip on what to do as you approach and plan for your retirement. It's so important to lift as we climb and maintain a level of professionalism and beauty within our community.
Nothing lasts forever. All good things must come to an end. These are a couple of statements that I’m sure we’ve all heard throughout our lifetimes and they hold a lot of weight. The truth is, everything does come to an end. But what is the end? The end doesn’t have to be sorrowful or something that we dread. The end can be a happy place, a joyous occasion, a place to look forward to. Since we know that all good things come to an end, why aren’t we preparing for the end? Are you preparing for the end? In this episode, I’m talking about working with the end in mind. Let’s go…
Hey girl! In this episode of The Savvy Stylist Podcast, I'm talking about BOUNDARIES: HOW TO SET THEM AND STICK TO THEM. I share a experience with a client that taught me the importance of not only setting boundaries, but also enforcing my boundaries. Boundaries are so important to your business and your personal life. Without them, people would walk all over us. Listen to this episode to learn my top 3 ways to sticking to your boundaries.
SAVVY TIPS are business and life tips that can help you grow both personally and professionally. These episodes are meant to be more personable and savvy, just like a day in the life in the salon. This week's SAVVY TIP is about your emotions and how to get through them when a client leaves. When a client decides to leave your chair, don't take it personal. Take it professionally and treat it as a opportunity to grow and build upon your knowledge, skill set, and confidence. Tune in to hear more.
In this episode, Sherrie is sharing her personal experience with hairstylist burnout. She's giving you the warning signs, to help you determine if you too are burned out, and what to do about it.
On this episode, Sherrie is sharing her top 3 strategies for building consistency. Consistency is needed to market your beauty business and convert your followers into clients. Dive into this episode and take notes so that you can implement these strategies to grow your beauty clientele and become more consistent in your social media strategy. Go to www.thesavvystylistpodcast.com to grab your copy of The Social Savvy Workbook.
SAVVY TIPS are business and life tips that can help you grow both personally and professionally. These episodes are meant to be more personable and savvy, just like a day in the life in the salon. This week's SAVVY TIP is about COMMUNITY. Your clients are your community and you should treat them as such. Sherrie shares some quick tips and ideas for building your community and experiencing a uptick in your bookings.
In this episode, Sherrie shares her experience with "freebie overload" and trying to implement someone else's formula into her business. She encourages you to continue to develop yourself while taking what you need and leaving the rest behind. After all it is YOUR business. Run it YOUR way.
2020 has been quite the year! But it wasn't all bad. It was full of ebbs and flows but we made it to the finish line. 2020 was a year of growth and 2021 will be a year of continued growth and consistency. This episode wraps up 2020 and gives insight on what to expect in 2021.
In this episode, Sherrie is discussing why it's important for Beauty Pros to have a email list to market and communicate with their clients. Communication is essential in the beauty industry. Sherrie is sharing your perspective and real opinion about email marketing for Beauty Pros and provides some great tips on how to use your email list to generate success. Start and grow your email list using the tips shared in this episode.
Do you want to create a client experience that will leave your clients in awe? Are you tired of the negative narrative surrounding the black salon experience? Do you desire to create a client experience that generates referrals and provides a steady stream of income? Tune in to this episode to learn how to create a client experience that exceeds expectations.
Are you new to the beauty industry and seeking guidance on how to start building your clientele? Do you need clarity and guidance about who your ideal client is? Start here with the "Quality over Quantity" episode. Learn the savvy way to identify your ideal client and sign up for our coaching program.
Has salons reopened in your state? Check out this episode of The Savvy Stylist Podcast to learn a few tips for creating a smooth reopening routine that will help you to maximize your time and minimize expenses.
Your social media page is a doorway for your client's to peek into. The doorway, your social media page, can open the door for them to contact you and schedule an appointment. It opens the door to what your ideal clients salon experience will be like. Dive into this episode and discover how you can create a client experience through your social media page.
In this episode, I'm discussing the importance of sanitation and the increased level of sanitation we'll have to perform in the salons when we return. From supplies to the consent form, I've got you covered.
Daily habits and activities that you can do to promote and market your beauty business. Money making habits lead to financial growth in your beauty business.
This episode covers what you can do while in quarantine. What can you do to ensure that you are booked and busy when the salons reopen? What can you do to ensure there are no gaps in your schedule? Go from working behind the chair to working beyond the chair.
In this very first episode of The Savvy Stylist Podcast, I cover my story and journey to becoming a licensed hairstylist, what the podcast will cover and who the podcast is for.