The Online PT Side Hustle Podcast: Recent Episodes
Matthew Shiver
We help coaches and clinicians create additional sources of income and more time freedom through building online coaching platforms.
If you are a Physical Therapist or Personal Trainer wanting to learn how to build an online business to impact more people and not feel "stuck" in the clinic/gym, this is the podcast for you.
Want to build content that gets people to listen, watch, or read the entire thing?
If so, you should be using "hooks" at the start of your content to get people to raise their hands and become the "main character" of the story of your content.
Listen to the entire episode to learn more!
In this podcast we walkthrough my website that we use every day to get our ideal customers to take action and start training with us or download our free opt-in (sample workouts).
The key is to set the page up to tell a story with your ideal customer being the main character of the journey.
Listen for more details!
What makes your brand, service, or product unique is not what you think... It has little to do about the product, program, etc. that you are offering!
Listen to today's episode to learn what will make your service/product stand out!
These past few weeks I have been looking for a company to white label a fitness app for my company as we continue to expand and take more athletes.
This podcast goes over what I found. Feel free to share your experience with me on IG at shive_on.
In today's episode, we talk about an easy 5 step formula that you can use today to generate more engagement in your Instagram videos.
We want to produce content that gets people to take action, this formula will deliver just that!
We cover how we are currently using 20-45 minute webinars to sell high ticket plans of care or coaching packages over $1,000.
There are some good nuggets in here, so be ready to take some notes!
Partnerships are very common in the business world. They have their benefits and their issues.
In today's podcast, I talk about my role in my partnership as well as ways of how to set up to have the most successful partnership.
This is a question I hear all the time! The answer is in the podcast.
There is no simple answer though. It comes down to you and what you enjoy! You have to set yourself up for success!
This is a question that I get asked a good amount.
Listen to the podcast to find out the answer!
Do you send automated emails out when someone downloads a product or subscribes to your email list?
Here are three formulas that you can use to put those emails together to work with more of your ideal customers.
In today's podcast we cover why not to boost a post and what you can do instead to run an even better ad campaign.
Click-Through Rate is one of the first things that I look at when I'm assessing an ad campaign.
In today's episode, we cover what it is and how you should optimize your ads for a high click-through rate to make more sales.
I can't say this enough... Don't build or make any program until you sell it first!
Listen to this short episode to discover why.
Yusra joins us today to tell us her story. She has built a side hustle helping future professional students write their personal statements and essays for school applications.
In the podcast, you will learn what blog platform she is using and you will learn some tips on how to show up on social media to connect and relate with other people.
Enjoy!
Imagine being able to put your message only in front of your ideal customers... well you can do that with Facebook Ads.
They have so much data points on every user that is on their platform, you can put your message directly in front of them.
No longer should you spend more on newspaper, magazine ads, radio ads, etc.
Spend money only putting your message in front of people that you want to work with.
To grow online you need to understand digital marketing! That is a term that covers a ton of ground and can be intimidating...
Here are a few things that I have done in the past to improve my skills and knowledge to provide a better product and make more sales online.
In today's episode we talk about the Dream 100 concept that Russell Brunson uses in his Traffic Secret's trilogy to help people grow their social media following.
Enjoy!
Checkout our most recent promo strategy that we are using with Effective Fitness.
This has allowed us to grow 20% in a week of with new members.
In this podcast we talk about my 4 part sales call strategy.
There are many different ways to do sales calls. The key to all of them is approaching them with the confidence and mindset that your service can change their life!
You are not a cheesy used car salesman. You are there to change their life with your product. If you don't believe that your product can do that, don't sell it...
Here is a quick drill you can use on a daily basis whenever you are presented with a situation where you think you "should be doing something".
Search for clarity and accuracy with your words. Your words create your reality.
Andy built the thefutbolphysios Instagram account to educate soccer athletes and fans across the world about soccer-related injuries.
He uses the platform to teach his followers the benefits of strength training and rehab/prehab exercises to keep athletes playing pain-free at their highest level.
We cover some of the strategies he uses for IG when he makes his content. This includes staying on brand, looking professional, and getting people to engage and follow his account.
It's a lot easier (and cheaper) to continue to work with clients you are already serving than it is to consistently find new leads and clients.
Find out how to get people you are working with in-person online and how to keep them online in this podcast.
Email marketing has the highest return on investment when compared with any other marketing platform.
Learn the two main types of emails and how to best use them to impact more people and get more clients.
The first step in understanding how to optimize your social media content is understanding how each platform works and how users of each platform consume content.
Podcast listeners like to listen to longer conversations and interviews. YouTube users like to watch "how-to" videos. IG users like to see the "behind the scenes" of your life.
By optimizing your content for each platform, you will have large engagement from your ideal customers and impact more people.
Before asking someone to purchase from you they first must know, like, and trust you.
You can speed this process up by offering free downloads or lead magnets for people to download in exchange for an email address.
You can then follow that download up with a series of emails that further educate that person on the same topic of the lead magnet that was sent to them!
Listen for more details.
Make sure you are talking to your ideal customer when you make your content.
The content should be simple and talking to their specific pain point or problem!
They don't care about the fancy exercise or drill. They care about the result that the exercise or drill with give them!
Alright ready to get started working online? Let's do it!
The biggest take away from today's podcast is to NOT buy anything until you need it. Do not spend time making a website, email series, program, etc. before you have people who are ready to purchase.
Start off with little to NO overhead and work your way up as you need it.
Learn how to explain your product or service to your ideal customer so they get excited about what it is you have to offer.
In this podcast, you will learn the difference between a feature and a benefit.
You will learn how to structure your offer with a time-domain to paint a better picture of their journey when working with you.
How much should I sell my services for online?
Well, it depends on how much money you want to make and how many people you want to work with.
Reverse engineer it from there!
We also cover small and large group coaching models in this podcast as well and the best approach to take for them.
Do you have an amazing service/product but having a hard time finding new clients?
This podcast goes over how to find your ideal niche, find your ideal customer, and create a message for them to take action to work with you.
Takeaways:
-
The smaller the niche and the more specific the service/product you create, the more customers you will connect with.
-
Let your ideal customers create the service/product and your message for you.
-
Hop on a call and ask your ideal customers questions about WHY they signed up and chose you
Personal goal setting is the first step that everyone should take when they begin to create a side hustle.
How does the side hustle fit in with your personal goals? Does it fit in the long term or is it temporary?
Why are you doing it?
Will it take away more time or give you more time?
These are all questions that you need to be able to answer before starting a new project.
Find out what makes you happy and where you want to be in 5-10 years. Then, work backward from that!