The Zac Anesbury Show: Recent Episodes
Zac
The Zac Anesbury Show is your elite marketing practitioner and academic podcast. Hosted by Dr Zachary Anesbury, the inaugural Gerald Goodhardt Postdoctoral Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute University of South Australia, you will gain insights from the best marketers throughout the world.Subscribe today to stay up to date with a new episode uploaded on the first Monday of each month. Released 6am Adelaide Australia time (ACDT). Roughly Sunday evening in London, and Sunday afternoon in New York.
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Welcome!
On today’s podcast, we have Associate Professor Benedetta Crisafulli.
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Welcome!
On today’s podcast, we have Associate Professor Re-an Müller.
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Re-an is a passionate educator in the university sector. His teaching philosophy centres on seeing students as much more than just students.
In this same vein, Re-an advocates for rewarding excellent educators and creating innovative methods for identifying at-risk students (not an easy task across multiple languages and campuses).
Re-an’s teaching is not just theoretical; he values connecting his students to industry and allowing them to showcase their skills – with some even landing full-time positions afterwards.
Re-an leaves us with his hot tips about conference attendance, improving your ability to conduct more meaningful performance reviews, and, as always, providing some words of wisdom.
So, without further ado - Re-an Müller!
———————————
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.
Support the show
Welcome!
On today’s podcast, we have Professor Jacqueline Eastman.
Jackie is a Professor at Florida Gulf Coast University, United States.
Until now, I had only really known Jackie through our connection with the Journal of Consumer Behaviour – her being one of the Editor-in-Chiefs and I a Senior Associate Editor- but you instantly feel like you are close friends.
Jackie’s story of hanging her father’s parchment in her office and sharing his life advice with us is something really special.
We discuss early versions of online learning, how they evolve today, of course the journal – but thankfully for us, her research. You will want to tune in if you like social media and sustainability.
Jackie is so generous with her advice, whether for attending AMA conferences, reviewing for journals, or using LinkedIn to get your first role – all nuggets of gold.
So, without further ado – Jackie Eastman!
———————————
Season 3, Episode 1
Guest Profile
Professor Jackie Eastman
Google Scholar: https://www.linkedin.com/in/jacqueline-eastman-0a47966/
Staff Home Page: https://scholarscommons.fgcu.edu/esploro/profile/jacqueline_eastman/overview
Journal of Consumer Behaviour: https://onlinelibrary.wiley.com/journal/14791838
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
Welcome! Today’s podcast clip comes from an interview with Bob Moore
_______________________________________________________________
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Bob Moore
_______________________________________________________________
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Bob Moore
_______________________________________________________________
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Bob Moore
_______________________________________________________________
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Bob Moore
_______________________________________________________________
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Bob Moore
_______________________________________________________________
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Bob Moore
_______________________________________________________________
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Bob Moore
_______________________________________________________________
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome!
On today’s podcast clip, we have our very first return guest, Bob Moore.
Bob is the podcast's, which is undoubtedly an honour for me and the audience.
Bob has had an extensive career in brand management and customer insights in the United States for some brands you would recognise, such as Campbell’s Soup, Sara Lee, Nabisco, and SC Johnson.
We talk about what Bob has learned by seeing the Laws of Growth in action and his growing and enduring affiliation with the Ehrenberg-Bass Institute, which stems from his sabbatical.
Being polygamously loyal, Bob listens to other podcasts and recommends a few of his favourite hosts and guests before giving us insights into his social media habits.
Bob provides timely insights into how consumers will behave given inflation and cost-of-living pressures. He then shifts his attention to his views on the future of virtual reality and artificial intelligence in marketing.
Hosting Bob again was a real treat; his generosity with his time and expertise is evidenced throughout.
So, without further ado – Bob Moore.
_________________________________________________________________________
Season 2 Episode 5
Guest Profile
Bob Moore
LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Colin Campbell
_______________________________________
Guest Profile
Colin Campbell
Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256
Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Colin Campbell
_______________________________________
Guest Profile
Colin Campbell
Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256
Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Colin Campbell
_______________________________________
Guest Profile
Colin Campbell
Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256
Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Colin Campbell
_______________________________________
Guest Profile
Colin Campbell
Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256
Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Colin Campbell.
_______________________________________
Guest Profile
Colin Campbell
Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256
Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Colin Campbell.
_______________________________________
Guest Profile
Colin Campbell
Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256
Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Colin Campbell.
_______________________________________
Guest Profile
Colin Campbell
Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256
Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome to today's podcast.
We have Professor Colin Campbell. Colin is an Associate Professor of Marketing at the University of San Diego in California, United States.
Colin is also famous for being the editor-in-chief of the Journal of Advertising Research.
One of our field's top-tier journals bridges the gap between academia and industry.
Colin has had a truly international career, landing various positions at prestigious universities.
His excellent giving nature meant that he never declined a review. Still, these good deeds have paid off, having been invited to many editorial review boards and eventually becoming the editor-in-chief of J A R.
We discussed together the value of research in marketing education, and we then compared and contrasted the different approaches to research, whether that's specializing or having a generalizable research agenda.
Colin provides terrific insights into one of his latest articles, which discusses the role of deep fakes and artificial intelligence in advertising.
You're not gonna wanna miss that one.
We wrap up our conversation by gaining some amazing tips from Colin about how to use our time to the most maximum efficiency and how we can land our first job in marketing.
So without further ado, Professor Colin Campbell.
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Book Recommendation:
Byron Sharp’s: How Brands Grow
Hardcover (Amazon) - https://amzn.to/48oQaxL
Kindle (Amazon) - https://amzn.to/3uK3oHL
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome !
On today's podcast
We have Danielle Talbot.
Danielle is a marketing coordinator in postgraduate course work at the
University of Adelaide.
Danielle was really kind of fortunate because she knew exactly what she wanted to do when she was younger.
She always knew that she wanted to find a role and a career in marketing.
And boy, did she make the most of that advantage.
She got involved in all sorts of things, like internships, committees, mentorship, programmes, all of these incredibly high achieving things, which is obviously hand in hand with such a high achieving woman.
Danielle shares her insights as to how she stays up to date with what is happening in marketing and what is going on in the marketing world because she uses that to maximise her own opportunities.
we talk about the fantastic future we all have in creating a new university, , the creation of Adelaide University and the intellectually stimulating marketing decisions that are naturally going to be made along that journey.
We end our talk by discussing the fact that rejection may actually be redirection when you have a look at the grand scheme of things in life.
I personally think that's a wonderful t-shirt idea that she should run with.
She then talks about how you shouldn't then get discouraged if
something doesn't fall your way because the next opportunity will be just around the corner.
So without further ado, Danielle Talbot.
___________________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Book Recommendations
Book #1
Byron Sharp’s: How Brands Grow
Hardcover (Amazon) - https://amzn.to/48oQaxL
Kindle (Amazon) - https://amzn.to/3uK3oHL
Book #2
Stephen J. Dubner: Freakonomics
Hardcover (Amazon) - https://amzn.to/3uRvvVl
Paperback (Amazon) - https://amzn.to/49opOxb
Kindle (Amazon) - https://amzn.to/3wr9Eod
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome!
On today’s podcast, we have Professor Billy Sung.
Billy is a Professor of Psychology and Neuroscience at the Curtin University.
Billy shares with us the secret to his success, one that would should all aim to emulate and that is building a capable team around him that he empowers and enables.
We talk about his experience with the largest marketing Committee in Australia and New Zealand and the value of being an adjunct at a University.
Billy then takes us through one of his most recent papers about Voice Assistants - think Siri - and gives us valuable insights into the research
At the end of the episode, we have not one but two book recommendations and some insights for you up-and-coming marketers.
So, without further ado - Billy Sung
———————————
Season 2 Episode 2
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Book Recommendation #2
Cass R. Sunstein: Sludge: What stops us from getting things done and what to do about it
Hardcover (Amazon) - https://amzn.to/4aUPG59
Paperback (Amazon) - https://amzn.to/3U0awKa
Kindle (Amazon) - https://amzn.to/3O13Ojm
Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Book Recommendation #1
David Mitchell: Dishonesty is the Second-Best Policy
Hardcover (Amazon) - https://amzn.to/3vCoO9O
Paperback (Amazon) - https://amzn.to/48uwr0y
Kindle (Amazon) - https://amzn.to/3RRQNtq
Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Guest ProfileProfessor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host ProfileDr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why do people watch user-generated videos?Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
Guest ProfileProfessor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host ProfileDr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why people watch user-generated videos?Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome!
On today's podcast, we have Professor Ekant Veer.
Ekant is a Professor of Marketing at the University of Canterbury. He is just one of those people you meet and instantly get good vibes from.
Despite his rapid rise from completing his PhD to becoming a full-fledged Professor, he remains exceptionally humble.
In today's episode, we discuss various topics, including how he built a successful international career, navigating the academic promotion cycles, and what it means to be a great supervisor. We, of course, talk about many other cool things along the way, too.
Ekant discusses one of his most recent academic papers, which involves why people watch user-generated content. We gain valuable insights into what usually is just a written form of communication - a real treat for us and something I've enjoyed.
He'll give us a few book recommendations and some life advice that will really hit home.
So, without further ado, Professor Ekant Veer.
Guest ProfileProfessor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Host ProfileDr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Why people watch user-generated videos?Article: https://doi.org/10.1016/j.ijhcs.2023.103144
Welcome!
On today’s podcast we have Simona Bronzi
Simona is the Marketing Coordinator at RAA.
Simona had the displeasure as having me as her lecturer and course coordinator for a marketing strategy course at the University of South Australia, but by that point her career was well and truly underway!
You will be able to hear about how she landed her first roles within industry, and the challenges she faces being ambitious, plus all the wonderful things happening at RAA.
We talk about how you can enter industry as a young graduate, and pace yourself over the short and long terms.
So, without further ado - Simona Bronzi.
Welcome! In this episode, we have Julian Major. Julian currently works as a Head of Research & Insights - Visit Victoria. Enjoy this one!
Welcome! On the first-ever video podcast for The Zac Anesbury Show, Zac sits down with Ryan Buckle, the purveyor of Vodka the Top Shelf International. At the time of recording, Ryan was the Marketing Director of the various different aspects of the Lion business in Australia. He is very open and honest in giving genuine advice on many important topics in marketing and life in general, so we hope you will enjoy this episode. But without further ado, Ryan Buckle!
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! Today’s podcast clip, comes from an interview with Chris Villani from Foodland Supermarkets Australia.
Welcome! On today's podcast, we have Chris Villani. Chris is the general manager of merchandise and marketing at Foodland supermarkets Australia. In a not so unusual story, Chris started his marketing career by moving from Adelaide to the eastern states of Australia, but quite unusually Chris actually headed back to his home state for his current role. Chris has witnessed firsthand the world-class training that they're marketing scientists receive, his now snap up three of them for his own personal team! Chris has this wonderful ability to be mentored by those he admires but provides his mentees with enough room to grow, aiming that one day they will no longer need him, a trait that I personally quite admire. We talk about incorporating evidence-based marketing within an organisation and the impacts of Covid-19 on retail. There is no doubt you will enjoy this chat as much as I did. So without further ado Chris Villani!
Welcome! On today’s podcast clip, we have Professor Rachel Kennedy from the Ehrenberg-Bass Institute, University of South Australia.
Welcome! On today’s podcast clip, we have Professor Rachel Kennedy from the Ehrenberg-Bass Institute, University of South Australia.
Welcome! On today’s podcast clip, we have Professor Rachel Kennedy from the Ehrenberg-Bass Institute, University of South Australia.
Welcome! On today’s podcast clip, we have Professor Rachel Kennedy from the Ehrenberg-Bass Institute, University of South Australia.
Welcome! On today’s podcast clip, we have Professor Rachel Kennedy from the Ehrenberg-Bass Institute, University of South Australia.
Welcome! On today’s podcast clip, we have Professor Rachel Kennedy from the Ehrenberg-Bass Institute, University of South Australia.
Welcome! On today’s podcast clip, we have Professor Rachel Kennedy from the Ehrenberg-Bass Institute, University of South Australia.
Welcome! On today’s podcast, we have Professor Rachel Kennedy from the Ehrenberg-Bass Institute, University of South Australia. She is a very special kind of academic, in the way that she is able to create research that is very industry-focused. Professor Rachel Kennedy belongs to the top 1% of the leading advertising researchers in the world!
In this episode, Zac sits down with professor Sharyn Rundle-Thiele. It isn't surprising that Zac has a lot of respect for the guest. Sharyn Rundle-Thiele is the founding director of Social Marketing at Griffith University and the Editor-in-chief, Journal of Social Marketing. She also started the largest Social Marketing center in Australia.
Karina Whiteford on the difficulties of incorporating academic knowledge in the industry.
Karina Whiteford on being passionate about your career but balancing it with your home life.
Karina Whiteford on making the most of every opportunity and providing solutions to problems.
In this episode Zac sits down with Karina Whiteford who is currently working as the Head of Marketing at Collingwood Football Club.
In this episode, Zac Anesbury sits down with professor Scott Koslow. Scott Koslow is currently professor of marketing, Macquarie University. Scott is a leading scholar in advertising creativity, strategy and effectiveness. They go deep into all sorts of topics, from the role of menotrs to work life balance, as professor Scott Koslow shares his thoughts and experiences.
On today’s podcast Zac speaks with Professor Hervé Remaud. Hervé was visiting the Ehrenberg-Bass Institute with his Wine Marketing MBA class when we sat down to record this podcast. Hervé is the current Director of Kedge Global Executive MBA and Professor of Marketing and has published in top academic journals such as Food Quality and Preference and the Journal of Retailing and Consumer Services. He now lives in Paris with his wife, but being an academic, and one in Hervé's position means that he is constantly traveling to both India and China. We speak a lot about how Hervé accidentally found himself in marketing, with a chance encounter with Professor Larry Lockshin (who will hopefully be a podcast guest in the future). Isn’t it funny how life sometimes tells us where to go?!
Zac talks with Professor Ashish Sinha while he was visiting the Ehrenberg-Bass Institute during his sabbatical. The thing that struck Zac was just how humble he is for someone so accomplished. While Ashish is an accomplished research Professor, his recent role within University of Technology Sydney (or UTS) was the Associate Dean (Research and Development) and that really steered out discussion. The two go into great detail about the history of business schools, the current state of play, and importantly where they will be in the future. As marketers who often sit within business schools, or are accompanied within an MBA - this is a useful discussion to be had.
Zac talks with Professor Johan Bruwer of University of South Australia about what is is like being a research intensive Professor of marketing and how his experience being the CEO of a company employing over 300 people allows him to bridge the gap between academia and industry. Johan's career has focussed on wine marketing,
academic with a focus on industry, and he is a prolific publisher of wine marketing tourism, to the point of being the Editor of one of the leading journals in his field. We go into detail about conferences, collaboration, and publishing - so you have a real opportunity to learn from a leading academic in the his field.
Did you enjoy the podcast? If so, please take the time to leave a show review on your podcast streaming platform. The short amount of time will increase traffic to the podcast and will allow us to gain access to more and more guests. Thank you!
Interested in sponsoring the podcast? Email zac.anesbury.show@gmail.com
Follow Zac
Twitter: https://twitter.com/ZacAnesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Zachary_Anesbury
Youtube: https://www.youtube.com/channel/UCuCwUZfsmcw5mD6y2o2xZYA?view_as=subscriber
TEDx: https://youtu.be/7IuocdXqf5Y
Zac sits down with Dr Jason Pallant of Swinburne University to discuss Jason's strong psych background, his Mum’s famed statistical abilities (she literally wrote the instruction manual), and how he found his way into academia. During the podcast, we talk at length about being an Early Career Researcher and the joys of supervising and mentoring young brains.
Did you enjoy the podcast? If so, please take the time to leave a show review on your podcast streaming platform. The short amount of time will increase traffic to the podcast and will allow us to gain access to more and more guests. Thank you!
Interested in sponsoring the podcast? Email zac.anesbury.show@gmail.com
Follow Zac
Twitter: https://twitter.com/ZacAnesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Zachary_Anesbury
Youtube: https://www.youtube.com/channel/UCuCwUZfsmcw5mD6y2o2xZYA?view_as=subscriber
TEDx: https://youtu.be/7IuocdXqf5Y
Bob Moore is a market research manager at S.C. Johnson, but has had an extremely interesting and diverse career. Bob started his career working at the University where he got his PhD (Chemistry Department), and the following jobs were ranging from Mondelez International Inc. to Campbell Soup Company. With Zac he openly shared his unique views on many important topics in marketing which many listeners looking for the job in this field will find incredibly valuable.
Did you enjoy the podcast? If so, please take the time to leave a show review on your podcast streaming platform. The short amount of time will increase traffic to the podcast and will allow us to gain access to more and more guests. Thank you!
Interested in sponsoring the podcast? Email zac.anesbury.show@gmail.com
Follow Zac
Twitter: https://twitter.com/ZacAnesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Zachary_Anesbury
Youtube: https://www.youtube.com/channel/UCuCwUZfsmcw5mD6y2o2xZYA?view_as=subscriber
TEDx: https://youtu.be/7IuocdXqf5Y
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Weimer Snijders is editor of Eat Your Greens. Talking with Zac, they both found out that they share the same love for marketing science and, maybe more importantly, passion for translating and applying that knowledge to a more practical and industry context. In this episode you will find a lot about Weimer, his career and his view on the current topics in marketing and economics.
Did you enjoy the podcast? If so, please take the time to leave a show review on your podcast streaming platform. The short amount of time will increase traffic to the podcast and will allow us to gain access to more and more guests. Thank you!
Interested in sponsoring the podcast? Email zac.anesbury.show@gmail.com
Follow Zac
Twitter: https://twitter.com/ZacAnesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Zachary_Anesbury
Youtube: https://www.youtube.com/channel/UCuCwUZfsmcw5mD6y2o2xZYA?view_as=subscriber
TEDx: https://youtu.be/7IuocdXqf5Y
Episode is Live
Published: Jan. 02, 2020 @ 9AM Edit
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Amplify this Episode
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$.10/minute
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Zac sits down with Associate Professor Renaud Lunardo to talk about some of the most essential things regarding marketing and economics. Professor Renaud shares the ins and outs of what it is like to work for a French University's Business Schools while offering his unique opinion on the industry and academic trends. During the podcast, we touch on the turning points of Renaud's career, the interesting similarities between their upbringing, and the events that influenced, encouraged and, directed them toward becoming who they are professionally.
Did you enjoy the podcast? If so, please take the time to leave a show review on your podcast streaming platform. The short amount of time will increase traffic to the podcast and will allow us to gain access to more and more guests. Thank you!
Interested in sponsoring the podcast? Email zac.anesbury.show@gmail.com
Follow Zac
Twitter: https://twitter.com/ZacAnesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
ResearchGate: https://www.researchgate.net/profile/Zachary_Anesbury
Youtube: https://www.youtube.com/channel/UCuCwUZfsmcw5mD6y2o2xZYA?view_as=subscriber
TEDx: https://youtu.be/7IuocdXqf5Y