The Belonging Brief Podcast: Recent Episodes
Dustin Phillips
The Belonging Brief is a series of interviews conducted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company, with experts, authors and business leaders on the topic of belonging and why belonging is essential to brands in the cognitive era.
Kelly chats with Vivek Wadhwa, author of the new book, Your Happiness was Hacked. They discuss how tech contributes to the belonging deficit, but also how individuals and companies can transform technology to increase wellness and happiness for humanity.
Kelly and John Gargiulo, Global Product Marketing Lead of Airbnb, discuss how "belonging" is the key driver behind the experiences Airbnb create. John also talks about Airbnb’s new social initiatives, partnerships and how they build trust with millennials.
Kelly chats with Cameron Mitchell, President & Founder of Cameron Mitchell Restaurants. They discuss Cameron’s business culture of “the answer is yes, what’s the question” service and how belonging plays a vital role in creating unique dining experiences.
Michael Glimcher, CEO, Starwood Retail Partners and Kelly chat about the current mall landscape this holiday season. Michael shares insights about how collective experiences, community and technology can be a bright future for the industry.
Kelly welcomes to the show Adrienne Lazarus, most recently the CEO of the Frye Company and a 20-year retail executive. The two discuss cultivating belonging, the future of retail and the idea of “digital marketplaces.”
Kelly talks with Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams, about how her brand is cultivating community one scoop at a time. They also discuss Jeni’s commitment to equality and how she’s transforming the ice cream experience.
Kelly talks with Ben Steele, CCO of REI, about how belongingness is a key driver for a co-op’s brand strategy. They also discuss the success of #OptOutside, REI’s unique storytelling strategy, and their community-based approach to REI retail centers.