The Business of Style: Recent Episodes
Louisa Gabriel
Calling all style entrepreneurs!
While Fashion school teaches you how to style what it doesn’t teach you is how to create and grow a successful business. That’s why I’m here to share with you the ins and outs, ups and downs of creating a 6-figure personal styling business and help you navigate the crazy world of the style entrepreneur.
Whether you’re just getting started, or a seasoned professional looking to level-up your business, then this podcast is for you!
There's a simple reason why people don't follow your call to action and it has nothing to do with how great your content is!
On this episode of The Business of Style podcast, I'm sharing the reason why your CTA isn't working and how this simple trick can significantly improve your conversion rate and get more potential clients for your styling business.
And don't forget to head over to The Style Academy International, once you're done listening, for more training and resources to help you build a successful personal styling business.
Even the most renowned and celebrated personal stylists have bad style days!
!It's true! Stylists often struggle with their own personal style even though they are masters at helping others look and feel amazing. 🤷🏻♀️
If you're a stylist or aspiring stylist who's struggling with your own style and you feel like you have no business helping others with their style, THINK AGAIN!
On this episode of The Business of Style podcast, I'm talking about how bad style days don't mean the end of your career as a stylist and sharing how to approach those days in a way that will actually help you grow your business.
And don't forget to check out The Style Academy International for more training and resources to help you become a successful personal stylist.
Did you know Pinterest is one of the most effective tools for personal stylists to showcase their expertise, attract clients, and build a strong online presence?
On this episode of The Business of Style Podcast, I'm discussing why Pinterest is such an effective marketing tool for personal styling businesses and sharing how to set up your pins and boards and Pinterest strategy for maximum impact.
Don't forget! If you're looking for training and resources to start your career as a personal stylist and grow a successful personal styling business, visit www.styleacademyintl.com
Want a direct line to potential clients for your personal styling business? Then it's time to stop spending all your time on social media and start using a different marketing tool.
In this episode, I'm sharing one of the most effective marketing tools for personal stylists that will give you a direct line to potential clients so that you can start building a connection and turn them into paying clients, even when you're asleep.
Be sure to check out episode 35 and episode 60 as mentioned in the episode and of course, if you're looking for additional training and resources to grow a successful personal styling business, visit https://www.styleacademyintl.com
Your website is the most important marketing tool for your personal styling business so it's important to make sure that it has the right things to help you attract new clients.
On this episode of The Business of Style podcast, I'm sharing 10 essential things your personal styling website needs to help you grow your business.
And, don't forget to head to The Style Academy International for more training and resources to help you become a successful personal stylist.
Disclaimer: This podcast is for educational purposes only and does not guarantee a specific outcome when using the strategies mentioned. Personal results will vary.
Want to become a successful personal stylist with a thriving personal styling business? Then you're going to have to work on your mindset!
Mindset plays such an important role in being successful and achieving our goals, but it's not always the easiest thing to fix.
On this episode of The Business of Style podcast, I'm sharing the 5 mindset shifts that helped me build two highly successful businesses so that you can start the process of making your own shifts and stop holding yourself back from your own success story.
And, don't forget to check out The Style Academy International for more training and resources to help you become a successful personal stylist.
Disclaimer: This podcast is for educational purposes only and does not guarantee any specific outcome when using the strategies mentioned. Individual results will vary.
To bundle or not to bundle? That is the question!
Creating discount bundles or packages is a common sales strategy used especially in product-based business, but is it really a good strategy for personal stylists and image professionals?
On this episode of The Business of Style Podcast, I'm delving into the bundle strategy and discussing the implications it has for a service-based business compared to a product-based business, and sharing the best approach if you're looking to use bundles or packages as a way to attract new clients and make more money.
If you find this episode helpful then please consider leaving a review so other stylists can find this podcast. ⭐️⭐️⭐️⭐️⭐️
And, don't forget to visit The Style Academy International for more training and resources to help you grow a successful personal styling business. www.styleacademyintl.com
PR is an important part of any business and the good news is that you don't need to spend thousands of dollars on hiring a PR company to generate PR for your personal styling business.
On this episode of The Business of Style podcast, I'm sharing some simple PR strategies that you can use to start building a positive relationship with your target clients, professional organizations, and your local community.
And don't forget to visit The Style Academy International for more training and resources to help you become a personal stylist and grow your personal styling business.
It's the episode you've all been waiting for!!!
Getting to know your ideal clients is the key to getting people to sign up for your personal styling services and grow your business! But how can you get to know people who are literal strangers?
On this episode of the Business of Style podcast, I'm moving on from simply telling you how important it is to know your ideal clients, and instead, I'm showing you exactly how you can get to know them on such a deep level that will make connecting with them a piece of cake.
So, if you're ready to connect with your ideal clients and start turning them into paying clients, then listen now!
And don't forget to visit The Style Academy International to find more training and resources that will help you become a personal stylist and create a successful personal styling business.
What's holding you back from starting your personal styling business? If it's because you think starting a business is complicated, expensive, and takes a long time then this episode of The Business of Style podcast is for you!
Starting a business doesn't have to be complicated and doesn't need a long time! Just follow the simple steps in today's episode and you'll have your personal styling business up and running quickly and easily!
(Please check the regulations in your area when starting your business to ensure you meet any location-specific legal requirements.)
For more training and resources to help you become a personal stylist and start a successful personal styling business, visit www.styleacademyintl.com
Let's say goodbye to FOMO marketing strategies in 2024 and hello to a more authentic way to attract new clients!
In the latest episode of The Business of Style podcast, I'm discussing what FOMO marketing is, why you shouldn't use it, and a more authentic marketing approach that you can use to find new clients for your personal styling business.
And don't forget! If you're looking to become a personal stylist and grow a successful personal styling business then you'll find all the training and resources you need at The Style Academy International.
Consumers demand authenticity in business! They want to know who's behind the business, what their values are, and build a connection. But there's more to showing up authentically than just jumping online and being you! If you want to show your authentic self in your personal styling business then you'll need to be strategic and make sure that you're showing the parts of you that potential clients want to see.
In this episode of The Business of Style podcast, I'm sharing the strategy behind being authentic in business so that you can use it as an effective tool to attract more clients to your personal styling business.
And don't forget, if you're looking to become a personal stylist and grow a successful personal styling business then visit www.styleacademyintl.com for more personal styling training and resources.
While trends may not be important in creating personal style they ARE important in business! In this episode, I'm sharing the best business trends for personal stylists in 2024 to help you connect with potential clients and grow your personal styling business.
And, don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling or image consulting business.
Writing a blog is not only a great way to show off your knowledge and expertise to potential clients but it can also help you to attract more people to your website and get you ranking higher on Google.
In this episode of The Business of Style podcast, I'm discussing the real benefits of having a blog on your website and how you can use it effectively to drive more traffic to your website and attract more clients.
As mentioned in this episode, you can sign up for my FREE training: Evergreen Marketing For Personal Stylists by clicking here!
Also, if you want to learn more about simple SEO strategies for your personal styling business then check out Episode 34: Simple SEO Strategies for Stylists.
And of course, don't forget to check out all the amazing training and resources for personal stylists at The Style Academy International.
Customer service and communication can be the thing that makes or breaks your opportunity to sign a new client! In this episode, I'm sharing some simple customer service strategies you can use in your personal styling business that will create a positive experience for potential clients and make them more likely to want to work with you.
Don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling business.
With so many social media platforms available how do you know which one will be the best to promote and grow your personal styling business?
On today's episode of The Business of Style podcast, I'm sharing which social media platform is the best for personal stylists so you can save valuable time and focus on finding the right clients.
And don't forget we've got lots more training and resources for personal stylists at The Style Academy International so don't forget to visit our website once the episode ends. 💕
If you're looking to scale your personal styling business then you've come to the right place! On this episode of The Business of Style podcast, I'm sharing the 7 strategies that helped me scale my own personal styling business and I know that they will help you too!
As mentioned in the episode, be sure to check out Episode 5 (how to find your niche), and Episode 49 (how to create a signature program)
And don't forget! If you're looking for training and resources to help you start and grow your personal styling business then you'll find everything you need at The Style Academy International.
How would you handle a personal styling client who didn't feel comfortable having you in their personal space or touching them during a style consultation? How could you make them feel comfortable while still being able to do your job as a stylist? On today's episode, I'm talking about my recent experience with a client who expressed these concerns and I'm sharing the best practices I use to make sure that all my clients feel safe and comfortable with the consultation process and allow me to do my job.
If you enjoyed this podcast, then don't forget to check out The Style Academy International for more personal stylist training and resources.
There's so much more to what a personal stylist does than just creating cute outfits and making our clients look good! Personal stylists and image consultants offer results that can be life-changing for their clients but many don't communicate the true value of what they do to their potential clients. In this episode, you'll learn the formula for identifying the value of your services as it relates to your target clients, and how to use the value to turn them into paying clients.
Don't forget that you can find more personal stylist training and resources to help you grow your personal styling business at The Style Academy International.
If you want to grow your personal styling business and start earning enough money to quit your 9-5 and avoid burning out then you need to move away from the hourly or service rate pricing model and create a signature style program. In this episode, I'll be sharing with you my blueprint for how to create a signature style program for your personal styling business that will get you on the path to 6-figure styling success.
You can also find additional resources to help you grow your personal styling business at The Style Academy International.
Training - www.styleacademyintl.com/personal-stylist-courses
1:1 Coaching - www.styleacademyintl.com/1-1-coaching
Tools - www.styleacademyintl.com/resource-shop
Blog - www.styleacademyintl.com/blog
Case studies are one of the most effective ways of marketing your personal styling business and if you're not already using them as part of your marketing strategy then it's time to give them a try! In today's episode of The Business of Style podcast, I'm discussing the reasons why case studies are so effective for attracting new clients and I'm sharing how you to create an effective case study even if you don't have any paying clients yet.
If you enjoy this episode please consider leaving a review on Apple podcasts to help other personal stylists find us, and if you're looking for more training and resources to grow your personal styling business visit www.styleacademyintl.com
Getting potential clients to your personal styling website is only half the battle, and once they are there you've got to try to turn them into paying clients. But there's a common mistake that I see personal stylists making that is impacting their ability to convert leads on their website, and in this episode, I'm sharing all the details so that you can avoid making the same mistake and start turning those potential clients into paying clients.
Don't forget you can find more training and resources to help you become a personal stylist and grow your business at www.styleacademyintl.com
How amazing would it be if you could find new clients when you were sleeping? Well, guess what? It is possible to connect with potential clients and turn them into paying clients when you sleep, walk the dog, clean the house, and even when you take a shower! How? I hear you ask. By creating an effective automated email sequence that will keep you connected with potential clients 24/7 without you having to work 24/7. Listen now to find out more about this marketing strategy that will help you work smarter, not harder, and grow a successful personal styling business.
If you'd like the FREE training mentioned in today's episode to help you create evergreen content then sign-up now at www.styleacademyintl.com/evergreen. And be sure to check out The Style Academy International for more personal stylist courses and resources.
It's time to stop hiding from potential clients and start growing your personal styling business into a 6-figure success! In today's episode, I'm discussing the importance of stepping out of your comfort zone and getting yourself on video in order to connect with your potential clients. I'll also be sharing with you some of the tricks I've used as an introvert to overcome my fear and hatred of video in order to grow my personal styling business.
Tune in now and make a plan to start sharing yourself and your style expertise to grow your business!
And don't forget to check out The Style Academy International website for more personal stylist courses and resources to help you become a successful personal stylist.
personalstylist #personalstylingbusiness #becomeastylist #becomapersonalstylist #personalstylistcourses #6figurestylist #stylist
I'm answering more of your questions in this episode of The Business of Style podcast to help you build a successful personal styling business. Today's questions include:
- Should you charge an hourly rate or create packages/programs?
- How can you use technology to be more creative in your consultations?
- Do you really need to offer color analysis?
- What should you name your personal styling business?
- What should you invest your money in when starting your personal styling business?
- Should you lower your prices to attract more clients?
If you'd like to know more about the CEO Stylist Coaching Program mentioned in this episode, you can find all the details at https://www.styleacademyintl.com/ceo-stylist
And don't forget you can find more training and resources to help you start a successful personal styling business at https://www.styleacademyintl.com
A different format for this episode as I answer some of the questions submitted by listeners about the challenges they are currently facing in their personal stylist business and career. I've received so many questions so this will be the first of several episodes dedicated to answering, and today I'll be discussing:
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How to stop feeling overwhelmed and start your personal styling business
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How to stand out from other personal stylists
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How to choose the right social media platforms
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How to find more clients for an online fashion boutique/styling business
I'll be answering more of your questions in upcoming episodes, so be sure to subscribe so you don't miss the answer to your question. 💕
If you'd like a FREE copy of the Personal stylist's blueprint mentioned in this episode then sign-up at www.styleacademyintl.com/blueprint
And don't forget, you'll find all the training and resources you need to start a successful career as a personal stylist at www.styleacademyintl.com
If your goal as a personal stylist is to work with high-end clients who pay you to shop at designer stores with unlimited budgets then this episode is for you! Listen now as I share tips for creating a luxury personal styling business and the strategies you must take to attract those high-end clients.
And, as mentioned in this episode, in a few weeks I'll be dedicating an episode to answering all your questions about how to grow your personal styling business. So, if you're facing a challenge right now in your business or you have a question that you can't find the answer to, email me at louisa@styleacademyintl.com then be sure to subscribe to the podcast so you don't miss the answer in this special episode.
If you're spending hours on social media but it's not helping you find new clients for your personal styling business, this episode is for you! I'm sharing the 5 common mistakes personal stylists make with their social media strategies and what to do instead to attract your target clients.
Don't forget to check out The Style Academy International for more training and resources to help you create a successful personal styling business.
Spring is here and it's the perfect time to do some Spring cleaning for your personal styling business. In this episode, I'm sharing some spring cleaning tasks that will help you keep things fresh, and effective, give you a solid return on your time investment, and benefit your personal styling business for the long term.
And don't forget! If you looking to start a new career as a personal stylist or you're looking to grow your existing business, The Style Academy International has all the training and resources you need.
Want to build a successful career as a personal stylist? Then you need to learn how to say no! Setting boundaries in your personal styling business and with your clients is essential but it can also be one of the hardest things to do. In this episode, I'm sharing some important boundaries you need to set and giving you some ways to say no without feeling awkward and uncomfortable.
Don't forget to check out The Style Academy International for more resources and training to help you become a successful personal stylist!
Want to find more clients for your personal stylist business? Then you have to show them you are the real deal and your business is legitimate! In this episode, I'm going to give you 6 simple things that you can do to add credibility to your business and increase the chances of people signing up to work with you.
In this episode, I mentioned a free professional email service, Zoho mail. You can find out more about this service at www.mail.zoho. ( Please note, I am not affiliated with Zoho in any capacity and hold no liability. My recommendation is based purely on personal knowledge of the service)
If you'd like more help growing your personal stylist business or are interested in obtaining certification as a personal stylist, visit www.styleacademyintl.com/training-programs
You don't need a fancy website to start your personal styling business, but you do need a website that contains all the right things to help you attract new clients. In this episode, I'm sharing the 6 website must-haves for personal stylists so that you can create a site that works for your business and for your potential clients.
If you enjoyed this episode then make sure you subscribe so you don't miss any future episodes, and if you are looking for more training and resources to become a personal stylist and grow your personal styling business then be sure to visit The Style Academy International.
Happy New Year Everyone! 🎉
To start 2023 off on the right foot this episode is all about the simple things you can do to help set yourself up for success in your personal styling business. I'm sharing the strategies I have personally used over the years that have helped me shift my mindset and put my business on the right path. So, tune in and get ready to make 2023 your best year yet!
I'm also sharing a FREE copy of my EXCLUSIVE 2023 Personal Stylists Success Planner, so grab your copy now at www.styleacademyintl.com/planner.
And don't forget! If you're ready to make 2023 the year that you follow your dream of becoming a successful personal stylist then we have all the training and resources you need at The Style Academy International. To find out more and enroll, visit www.styleacademyintl.com.
Lead magnets are a great tool to attract potential new clients to your personal styling business, but how do you create one that actually works? 🤔 In this episode I'm sharing the strategies you need to follow to create a lead magnet that works.
P.S. If you want to check out the free Evergreen Marketing training I mention in this episode, then click here! And don't forget to check out all the training and resources available to help you start your personal styling career and grow your business at The Style Academy International.
Want to know some simple steps you can take to help potential clients find your personal styling business online? Then tune in to today's episode where I'm sharing some simple, yet effective SEO strategies that can help!
If you are interested in taking your SEO game to the next level, then be sure to check out app.neilpatel.com as mentioned in the episode, for more expert advice and strategies for your personal styling business. (Note: I am not affiliated with Neil Patel, this is a personal recommendation based on my experience using his SEO tools and strategies.)
And of course, if you're looking to take your personal styling career and business to the next level then be sure to check out the training and resources at The Style Academy International.
Not getting enough clients for your personal styling business and wondering if you should lower your prices? In this episode of The Business of Style podcast, I'm discussing whether this is the best strategy to take and share some best practices when it comes to enticing new clients through price.
Once you've listened to the episode, then be sure to head over to The Style Academy International for more resources and training to help you start your career as a personal stylist and grow a successful business.
In today's episode, I'm discussing the 5 most common business mistakes that I see personal stylists make that impact the growth of their business. And of course, I'm sharing my advice on the things that you need to do instead to get you on the path to success.
If you want to check out the blog post I mentioned in today's episode that will help you find your niche, then click here!
And don't forget, you can find additional resources and training to help you on the path to success as a personal stylist at www.styleacademyintl.com
Starting a personal styling business doesn't cost a fortune, in fact, you can do it for free. But if you want it to grow you'll need to put some money into it. In this episode, I'm sharing the best investments you can make to boost your business and help it grow. Check it out now! And don't forget to head over to The Style Academy International to find more training and resources for personal stylists.
Did you know that FaceBook groups are still one of the most effective ways to find new clients for your personal styling business? In this episode, I'm sharing exactly how to use FB groups to connect with your ideal clients and get them to sign up for your services.
Be sure to check it out now! And don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling business. 💕
You may think that saying yes to every potential client is the best way to grow your personal styling business, but it can actually be detrimental to your business. In this episode, I discuss why saying yes to every client is not the best option and when you should be saying no.
PS. Want more training and resources to help you grow your personal styling business? Then visit The Style Academy International.
Does the thought of having to sell your personal styling services cause you anxiety? Do you worry that being too 'salesy' will scare potential clients away? Well, the good news is you don't need to use a hard sell approach to book clients and in today's episode I'm sharing some alternative strategies that will allow you to sell your services without selling.
And don't forget, if you're looking to start your career as a personal stylist or take your business from side-hustle to 6-figures, you'll find all the training and resources you need at The Style Academy International.
Don't think you have enough experience to position yourself as a style expert? Think again! In this week's episode, I'm sharing the importance of expert positioning and how to do this even when you're new to the industry.
P.S. If you'd like to find out more about the CEO Stylist Program mentioned in this episode, click here!
Are you ready to start bringing in the big bucks from your personal styling business? Then tune in to this latest episode where I'm sharing 5 proven ways that will allow you to start charging premium prices, attract the right clients, and avoid burnout. It's a must-listen for aspiring stylists and veterans alike. 💕
And don't forget! you can find more industry-specific training and resources at The Style Academy International!
If your introverted personality is holding you back from becoming more visible in marketing your personal styling business then this episode is for you! I'm sharing the simple strategies that I used as an introvert stylist to increase my visibility and build a successful business.
Do you ever find yourself struggling to create new and compelling content for your personal styling business? What if I told you there was a simple hack that you could use to help you create more content in less time? 🤔 Get the scoop on the latest episode of The Business of Style podcast and get ready to work smarter not harder when it comes to content creation.
Not sure why clients aren't beating down the door to work with you? It could be the language you use! In this episode, I'm sharing a simple language shift that you can make on your website copy, social media posts, and even on discovery calls to start attracting more clients.
It's the final episode of 2021 and it's the perfect time to talk about setting new goals for your personal styling business in 2022. I'm sharing my expert tips on how to choose goals that make sense for you and for your business and will get you on the right path for success. Check it out now!
Episode Bonus! - Get your FREE Business of Style Success Planner for 2022 here!
I'm sure you've all heard the phrase 'fake it 'til you make it', but what does it really mean? And is it a good strategy to grow your personal styling business? Tune in to today's episode and find out!
Think you have to live in a big city to run a successful and lucrative personal styling business? Well. think again! You can be a successful stylist living in a small town, and I'm going to tell you how in today's episode.
The personal styling industry is booming, which means if you want to attract new clients then you'll need to stand out from the crowd. In this episode, I'm sharing with you the things you need to do to get potential clients to pay attention to you.
One of the most powerful tools a personal stylist has to attract new clients is their personal experience. Find out the why's and how's on today's episode.
With Covid restrictions beginning to ease in many countries around the world, it's time to start thinking about returning to in-person styling again. If you're feeling anxious or unsure about offering in-person services again then I've got some helpful tips that can help make the transition easier for you and your clients.
Is it ever okay for personal stylists to work for free? In this episode, I'm breaking things down and sharing the truth about working for free and how it can actually help your business.
In this episode, I'm sharing my tips on how to build a connection with your clients and turn them into clients for life.
Email marketing is one of the most effective marketing tools, yet it's often overlooked by personal stylists. Find out the hows and whys of email marketing and how it can attract more clients for your personal styling business.
If you're working with virtual clients from around the country and even around the world, it's important to understand the geographical influences on personal style. Tune in to find out more.
Do style rules have a place in personal styling? I'm sharing my thoughts on this week's episode.
Even when business is slow and there are no new clients on the horizon there are still ways to generate income using your expertise as a personal stylist. In this episode, I'm sharing 5 different ways in which you can keep the cash flowing and your business growing.
If you're ready to make 2021 your best year yet and move your personal styling business forward towards amazing success, then check out this episode, then visit www.styleacademyintl.com/nyworkbook to download your free 14-page goal setting workbook.
If you find yourself spending so much time procrastinating about everything you need to do, that you never get anything done, then this episode is for you. I'll be talking about the real reasons we procrastinate and sharing some things you can do so that it doesn't hold you back from growing a successful business.
Many stylists are under the impression that people don't want their services because of the pandemic, but it simply isn't true! There is still a high demand for stylists but people are looking for someone that can meet their current needs and not their pre-pandemic needs. In this episode, I'll be sharing how you can adapt your services to meet the new needs of your clients and continue to grow your business.
Networking is an important part of growing your personal styling business but due to the pandemic, it's something that has been put on the back-burner for many of us for safety reasons. But there is no reason why we can't still build business relationships in a virtual way, so in today's episode, I'm sharing the best ways to make connections virtually to help you grow your business.
There is a big misconception in the personal styling world that creating a niche will actually limit the potential for your business. But the truth is that by trying to be the stylist to everyone you actually run the risk of being the stylist to no one. In today's episode, I'm sharing with you why you need to get focused and find your niche, and giving you the 5 steps to take to make it happen.
Do you think you have to be perfect to start your business or make it successful? Think again! In this episode, I'm sharing my own struggle with perfectionism and how it held me back in my business (and in life) and helping you to not make the same mistake.
Growing a personal styling business while working a full-time job can feel stressful and overwhelming, but it doesn't have to be! In this episode, I'll be sharing some tips and advice that will help you do both without losing your mind. Check it out now!
There's no denying that the pandemic has impacted the personal styling industry in many ways, but there are some steps you can take to keep your business running and growing. Tune in for my expert tips to pandemic-proof your personal styling business.
Want to know who I am and what The Business of Style podcast is all about? Then check out this episode 💕