The Karen Chayne Show: Recent Episodes
Karen Chayne
Do you want to work from anywhere in a career that you love? đ
This is what The Karen Chayne Show is all about. đ
On my podcast, I talk all things working online and how to get started based on my experience for the past 8 years. đ©âđ»
I also interview some of the best experts in my industry which is part of what I do as a Virtual Assistant. đšâđ»
So, if you want a career where you can travel, stay home with your kids, or just live your life of freedom by working online, this is the podcast for you! đââ
Growing your brand can be difficult, especially if youâre not sure how to go about it. Content marketing is a great way to scale your brand, and has the advantage of being more flexible and cheaper than traditional advertising.Â
In my recent interview with Gareth Rafferty, a content marketing manager at Trust Keith, Â we talked about how you can you take your content marketing strategy to the next level.
Gareth explains why you should be using content marketing to scale your brand along with some strategies that you need to increase your brand awareness and sales.Â
Building a team for your business can be crucial to its success and growth. Â Â
Plugging in trained Virtual Assistants to grow your business can be one of the greatest decisions you make. Â Â
It will help you to easily delegate your tasks which in turn gives you more time so you can focus on activities that have the greatest impact on growing your business. Â
In this recent episode, I talked with Ryan Reger, the Host of Streams of Income Radio Show; Â and the Author of Streams of Income Book who also owns Virtual Assistant services. Â Â
He shared his experiences about building his team of Virtual Assistants, how is it working with them, how theyâve been able to help his business grow. Â Â
Take a listen to this episode to know more about his insight into what a Virtual Assistant is and what they can do to help you and your business.
Glad to share that I was invited to speak at Prerna - Ain't No Stoppin' Us Now organized by Girl Up Ahsaas on 15 April 2021.Â
Girl Up Ahsaas is an organization where it ignites the empowerment of girls, by girls around the world. In partnership with the United Nations, they stand up for girls, speak up for programs that help them thrive, and rise up as a community of advocates out to change the world, for good.
This is such a wonderful event about empowering women and encouraging them to be their best self and that they can achieve anything they want in any field they choose.
Take a listen on this episode as I share my career journey, the obstacles that Iâve faced and how I overcame them. I also share my motivational mantra and life lessons in general.
This is just a short talk, I don't have a script.. but I just speak what's in my heart đ
Your Brand SERP is vital to your business.
It's the first thing your prospect sees when they search for you.
When you google your brand or business, whatâs the first thing you see?
Is your website even on the first page of Google?
Being found for who you are will always be easier than being found for what we do.
And thatâs where improving your BRAND SERPS can help.
Today Iâm chatting with the one and only Jason Barnard âThe Brand SERP Guyâ to talk about why your Brand SERP matters and how to make it work for you.
This is what you will learn by listening to the podcast:
- What Brand SERPs are
- The importance of Brand SERPs in building your personal brand
- Why Google is new business card and what that means for you
- Why Brand SERPS are incredibly important in your sales funnel
- Why do Brand SERPs matter to businesses
Listen to todayâs podcast to learn how to take control of brand SERPs both for your business and for your clients.
Want to get in touch with Jason? Just Google Jason Barnard. OrâŠ.
https://twitter.com/jasonmbarnard
https://www.linkedin.com/in/jasonmbarnard/
https://www.facebook.com/jason.barnard.330467/
There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the New Year. Â Â
In my recent interview with Carlos Mireles, we talked about some guides to digital marketing - the strategy and best practices for 2021 Â Â As we all know, there is no fixed formula for digital marketing strategy. Â Â
To be successful, you need to adapt, change, and improve continuously. Â Â We need to be receptive to new technology, tools, and strategies to gain an edge over your competition. Â Â
If you want to grasp the opportunities from digital marketing in 2021 and beyond, then you should definitely listen to this episode, learn and put into practice about the insights and practical recommendation from Carlos. Â Â
Follow Carlos on his social media pages to know more about how to increase your business sales with effective marketing.Â
https://www.linkedin.com/in/carlos-n-mireles/Â
https://www.facebook.com/blubambudesignÂ
https://www.youtube.com/user/BluBambuDesign
Whether youâre a big brand or a startup, User Generated Content is for everyone. Â
It doesnât require elaborate planning or many resources. Â Â
To know more about UGC, here's my interview with Jez Parsons about how to drive user-generated content through influencer marketing. Â
In this episode, we talked about the key benefits of integrating user generated content into an eCommerce strategy, what can influencer marketing do for your brand, how influencers can play a crucial role in your marketing success and so much more. Â Â
UGC can give you a big edge over your competitors. Itâs a strategy that can help you create a powerful presence on social media. Â Â
The best part is that you can get creative and explore different ways of engaging with your audience. Â Â
Take inspiration from Jez and get started today! Â
Get in touch with Jez on LinkedIn Â
https://bit.ly/3oGlx0D
I had an awesome talk with Ash Borland as he shared about personal branding, content creation, social media strategies and social influence. Â
Ash is a Personal Branding Coach, Podcaster and Speaker from the UK.Â
His expertise and practical advice is really helpful especially those who are working online or has a business online. Â
In this episode, we talked about the basics of personal branding and why it is important to have one.Â
Follow Ash on his social media pages below to know more about the secrets of Personal Branding:Â
https://www.facebook.com/groups/ashborland/
https://www.instagram.com/ashborland/
https://twitter.com/ashborland_
https://www.linkedin.com/in/ashborland/
https://ashborland.com/
Virtual assistant jobs come with a lot of perks. Â Â
For one, virtual assistants can work and complete their job duties from anywhereâhome, a coffee shop or co-working space, or even while traveling.Â
Additionally, VAs can keep a flexible schedule and take on clients and tasks and provide services as desired. Â Â
In this episode, my fellow VA friend Jo Rothchild shares about her experience and advice about being a VA, the perks and the realities in this kind of job. Â Â
Get to know the day in a life of being a VA and why we love it! Â
Follow Jo on her social media accounts below: Â
https://www.linkedin.com/in/jo-rothchildmakingitwork4u
https://www.instagram.com/makingitwork4uÂ
https://www.facebook.com/makingitwork4uvaÂ
https://twitter.com/dejoannawww.makingitwork4u.net
Meet Sam Lister, 20 years old, a Video Editor, Podcast Host, Speaker and he owns a Video Production Agency based in Wisconsin, USA.Â
He was recently featured in Yahoo Top 15 Entrepreneurs of 2020. Â
Since his senior year of high school, Sam knew he wanted to pursue businessâ he just wasnât sure which of his many talents to turn into his full-time job.Â
Sam started making videos in his senior year of high school, documenting his story which then led into him starting BLNK SLATE MEDIA, a content agency specializing in high level personal brands creating content for platforms like Instagram, Tiktok and LinkedIn. Â Â
In this episode, we talked about how video content is a valuable marketing tool for businesses.Â
For starters, videos are an excellent tool for establishing an emotional connection with your audience. Â Â
Whatâs more, social media users prefer watching and sharing video content.Â
So how do small and medium-size businesses reap from video marketing?Â
Take a listen to find out more!Â
Sam's thoughts and experiences will also inspire you to take action towards a life you want to live! Â
So don't miss this!
Managing your moneyâlike anythingâtakes time to understand and to improve on. Â Â
And to master, it also takes commitment and a solid understanding of your financial situation. Â Â
If youâre struggling with money management issues, then you should listen to this episode as I talk with Gareth Bown about smart ways to manage your finances.
He is a Qualified Accountant who now runs Gareth Lawrence Ltd, his own bookkeeping and accounting service in the UK. Â Â
In this interview, Gareth shares his expertise and experience about managing your finances to improve your financial habits. Â
Life is much easier when you know how to manage your money wisely, right? Â
Follow Gareth on his social media accounts below: Â
www.linkedin.com/in/gareth-bownÂ
www.instagram.com/gareth.bown/
www.facebook.com/gareth.bown.98
If youâre anything like most business owners who is always busy, then getting a VA yourself is the best solution. Â Â
However, in order to set yourself up for success, though, youâll need to ensure that you have the right strategy in place. Â Â
This involves finding the right person for the job, and communicating your expectations clearly. Â
With this in mind, hereâs my interview with Julien Marchand where he shares his experience about he how he hire and train his VA's that helps him leverage his business. Â Â
If you are interested in adding VA and train the VA for your online presence, you can reach out to Julien on his social media links down below because he has some training programs for you. Â Â
LinkedIn: https://www.linkedin.com/in/marchandjulien/ Â
Instagram: https://www.instagram.com/_JulienMarchand
Do you need help on how to find your voice online especially on LinkedIn?Â
You should definitely listen on this episode with Gareth Rafferty.Â
Gareth is a Social Media Marketer, public speaker, content creator and also a podcaster. He is the Founder and CEO of his own company, New Found Media.
In this interview, we talked about how to build your LinkedIn profile for your personal branding, what are the importance and the benefits of having your own personal brand, and also some tips and advice to those who are looking for job opportunities on LinkedIn. Â
Follow Gareth on his social media accounts below:Â
Twitter: https://twitter.com/GarethGRafferty
Instagram: https://www.instagram.com/garethgraffertyÂ
LinkedIn: https://www.linkedin.com/in/garethgraffertyÂ
Website: www.newfoundmedia.co Â
With YouTube being touted as the world's second largest search engine (behind Google), it is a valuable opportunity for marketers to get their brands  discovered and to connect via video.  Â
Your YouTube Marketing Strategy should include audience research, creative content, collaborations, consistency and so much more. Â Â
Learn more about how to create a winning YouTube marketing strategy with my guest Ben Graham. Â Â
Ben is from the UK, he is a YouTube Content Creator and has worked alongside 50+ creators with millions of followers, and attracted over 10 million views as a content creator. Â Â
Ben is also a founder of VideoMako, a video editing agency which helps small business owners and content creators outsource the tedious video edits that take up time. Â
Follow Ben on his socials belowđÂ
LinkedIn: https://www.linkedin.com/in/ben-graham-b83750150/ Â
Instagram: https://www.instagram.com/bengrahamofficial/Â
Twitter: https://twitter.com/grahamlfc08 Â
YouTube: https://www.youtube.com/user/BenGrahamOfficial/videos Â
Website: https://www.videomako.com
I had a great talk with Tom Jauncey.
He shared his expertise on social media marketing strategies on different social media platforms.
Tom is the director of Nautilus Marketing, a full service digital marketing agency based in the UK.
Visit his website here: đ https://nautilusmarketing.co.uk
If you are someone who lives and breathes in social media, then you should definitely listen to this episode!
I had an awesome talk with Leon Marseglia đ„
Leon shared his expertise about building your personal brand using video content.
It's simple, practical, straight to the point and very effective which definitely deliver results!đ„đŹ
Leon is a videographer that specialises in building brands using powerful video content.
He helps businesses grow their online presence using content marketing and creates impactful storytelling videos, designed to build trust with customers so they choose you every time.
Follow Leon on his social media accounts down below:đ
LinkedIn: https://www.linkedin.com/in/leonmarseglia/
Facebook https://www.facebook.com/marseglia.leon
Instagram : https://www.instagram.com/leon.marseglia/
Website : https://www.pixelplayback.com/
LinkedIn is no longer just a hub for job seekers and recruiters to connect. Nowadays, it has proven itself as a valuable platform to share your content, engage with the experts, and even find influencers you can collaborate within a project or venture.
However, if you think that your LinkedIn content strategy would be anything like with your other social media accounts, think again.
LinkedIn users are a unique breed. And thatâs why you canâtâand shouldnâtâapproach marketing on LinkedIn the same way youâd do with other networks.
And what better way to learn how to create a LinkedIn content strategy than learning from those that have made it happen for their brands. This is why I've interviewed the Content Strategy Expert, Joe Gannon.Â
In this episode, Joe talks about creating an engaging content on LinkedIn and how it can help your businesses and brands that pulls in opportunities.
Tune in to learn:
How to generate ideas in creating good content
Creating value added content
Ways to optimise LinkedIn content
The best LinkedIn hashtag strategy
Capturing your audience attention
Learn more and follow Joe on LinkedIn www.linkedin.com/in/joe-gannon
Hear my story about how I started working online as a Virtual Assistant, what pushes me to work online, how was my experience and where I am today.