On the Fly: Recent Episodes
Townsquare Interactive
Welcome to the first On the Fly Podcast, the show designed to help you grow your career and grow yourself at Townsquare Interactive.
Getting the prospect comfortable with what’s going to happen if they choose to buy from you is critical to closing a deal. In this episode of On the Fly, Brian and Nick talk about the best way to show the prospect what’s going to happen next before they decide to buy from you.
Let’s talk websites! This week, Nick and Brian move on to the last piece of the demo and talk about how to run a website analysis to build more value and close better deals.
The fear of loss is a huge part of our sales process that shows the prospect the value of becoming our client.
In this episode of On the Fly, Nick and Brian continue to break down the sales process and talk about how to use the fear of loss to close more deals on the first call.
Creating urgency is a key to closing a transactional sale. In this episode Nick and Brian take a deep dive into the best way to create urgency so your prospect wants to buy now. They also answer a question from the suggestion box on how to transition through the demo from product to product.
If you have a topic you want them to talk about on the podcast you can send your suggestion to: TSIsuggestions@townsquareinteractive.com All your suggestion will be anonymous.
Show Notes: Trial closes and transitions you can use on your demos.
Trial Close questions:
- Is this what you want for your business?
- Do you see how this will help you (reach your goal)?
- Do you see how this will help you eliminate your pain?
- does this strategy look like it will help you get where you want to be online?
- Do you feel like getting this type of exposure online will get you closer to your goal?
- Do you see how redesigning the website can help you convert more business?
- Support – Would it help you out to have a team to go to directly when you need something like us?
Transitions:
- SEO – let’s take a look at the opportunities in your local market online
- Directories – Are you familiar with online directories like yelp, superpages, or 411 local?
- Social – What’s your social media strategy?
- Website – let’s take at your website – this is a prospects first impression of your website
- Support – Next I want to talk with you about how we communicate with our clients so if this makes sense for you then you know what to expect once we’re doing business together
In this episode of On the Fly, Brian and Nick talk about how finding and elevating a prospect's pain can help you close the deal.
They also talk about how to overcome the objection "I've been burned in the past" in the objection of the week segment.
In this episode, Brian and Nick talk about demos - specifically, how to make sure they hold and how to identify someone who might be a no-show. They also go over the "I'm booked up" and "I don't have time" objections, and... is that a chicken?
In this episode of On the Fly, Brian and Rico explain how to build rapport with prospects, as well as how to tactfully handle the "I don't want to wait that long for results" objection. The episode wraps up with the hosts venturing into true-crime-podcast territory in this week's When Cold Calls Go Sideways segment!
In this episode of On the Fly, Brian and Nick talk about getting hung up on, the "partner" objection and ways to power through. They also introduce a hilarious new segment called "When Cold Calling Goes Sideways." Would you rather get hung up on or take this guy's food order? Check it out!
In this episode of Off the Record, Brian and Nick sit down with President of Townsquare Interactive and Ignite Operations Tim Pirrone to hear about Tim's experience and his fail-fast philosophy from the man himself.
In this episode of Off the Record, Brian shares his story and details his experience in sales at Townsquare Interactive.
Welcome to On the Fly, the podcast designed to help you grow your career and grow yourself at Townsquare Interactive. Join Brian and Nick as they discuss how to perform your best and build confidence.
Welcome to the first On the Fly Podcast, the show designed to help you grow your career and grow yourself at Townsquare Interactive. Join Brian and Nick as they discuss how to ramp fast and overcome sales slumps.