Digital Dispatch Podcast: Recent Episodes
Blythe Brumleve
Everything is logistics. Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer with more than a decade of experience in the freight and logistics space— helping companies save time, shorten sales cycles, and stand out from their competition.
Sri Lanka's logistics story is visible almost everywhere you look. Colombo sorts containers for the region. Hambantota is building an automotive transshipment business. Tea and cinnamon turn mountain geography into a first-mile challenge, while apparel compresses production timelines into something you can watch happen in a single day.
In this solo episode, I'm nerding out on the logistics I noticed during a trip through the country. The episode also looks inside Jetwing Yala, where solar power, biomass cooling, desalination, wastewater treatment and biogas make hotel operations part of the supply-chain story.
Links:
- Jetwing Yala
- Ceylon Artisanal Tea Association
- Watch this episode on YouTube
Note: sorry for the added text in the video version. I spent 25 hours editing this damn thing only to "add a little to the beginning" right before uploading that ended up displaying the rest of a track from an entire other episode. Whoops. If this bothers your OCD like me, hit the YouTube link above to watch the new upload that's free of these rookie mistakes!
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Choosing the right freight agency can make or break your business. So when a post on Linkedin went semi-viral about the top freight agent programs in the country, your girl had to share what she's learned from years of interviewing freight agents and the execs that run these programs.
- Check out our full episode library on how to choose a freight agent program in 2026 and beyond
- The LinkedIn post that started the conversation
Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Most EDI contracts never get shopped, and legacy providers price like they know it. Grace Sharkey walks through what that actually looks like on an invoice: a few thousand a month for the service, then a separate managed fee to make sure the service does not break. Orderful just raised $35 million to go after that second line item.
We also cover what eight freight tech vendors are really building with AI, why nobody has this figured out yet, and how a Japanese toilet maker ended up inside the AI chip supply chain.
In this episode:
- Why eight freight tech vendors are all pointing AI at boring, repetitive workflows instead of agent demos
- The question every buyer now asks before a purchase: did you try building this yourself first
- What Grace learned building her own lead follow-up droid, including the data mistake that broke it
- Why hourly billing breaks down when execution gets cheap and judgment becomes the product
- How legacy EDI pricing works: per transaction fees, managed service fees, and chargebacks
- Inside Orderful's $35 million round and the product built to attack the managed services line
- The Every Man Jack migration: 57 trading partners in six months
- How a Japanese toilet maker became a critical supplier in AI chip manufacturing
- Seven shipping containers lost when an Antarctic ice shelf calved into the sea
- Sri Lanka's tea and cinnamon trade, and why most of its port activity is transshipment
Time Stamps:
- 02:33 Presented by SPI Logistics
- 04:52 The CargoRex AI use cases guide, and what eight vendors are actually building
- 51:40 Orderful raises $35 million, and how EDI pricing really works
- 01:16:04 Hidden supply chain: a Japanese toilet maker inside the AI chip trade
- 01:50:49 Favorite freight marketing: 250th anniversary fleet wraps and tall ships
- 02:03:30 Source to Porch: containers lost off an Antarctic ice shelf, then Sri Lanka
Links and resources:
- Connect with Grace on Linkedin
- Grace’s work at Orderful
- CargoRex AI Use Cases in Logistics Guide
- Solo EiL episode with Blythe’s opinion on AI in Logistics
- ‘The Two Clocks’ article Grace mentioned
- Orderful’s Every Man Jack case study
- Japan’s ceramic companies critical in AI supply chain
- Mack Trucks’ America250 Design
- DOT Grand Canyon Rail
- BNSF America250 Wrap
- Norfolk Southern’s Liberty Bell wrap
- Tall Ships tour for America250
- Tall Ships in a storm that looks like the oil paintings
- Antarctica station where containers floated away
- CATA - Ceylon Artisanal Tea Association
- Donate to Sisters of Sri Lanka via Maersk’s Head of Trade and Customs, Janet Labuda, by sending a check to Janet’s address at: 6060 Trotters Point Ln. Gainesville, VA 20155
Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode of Everything is Logistics, Blythe talks with Tapan Chadhar, CEO of Hey Bubba, about how voice AI is being built specifically for fleets, truckers, and carriers.
Hey Bubba acts as an AI brain for trucking companies. It sits on top of TMS, email, phone calls, telematics, load boards, and driver communication tools to help fleets book freight, negotiate loads, talk to brokers, update drivers, and manage daily operations.
They cover:
- Why Hey Bubba was built specifically for fleets and owner-operators
- How voice AI changes the way drivers interact with trucking technology
- Why email is still the operating system for many small carriers
- How Bubba can help search load boards, call brokers, and negotiate freight
- How driver workflows can move from screens and typing to voice conversations
- Why access to clean operational data matters for larger fleets
- How carriers should think about AI adoption without overcomplicating it
This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.
Read the full guide here:
https://cargorex.io/research/ai-use-cases-in-logistics/
LINKS:
Hey Bubba:
https://baba.ai
CargoRex AI Use Cases in Logistics Guide:
https://cargorex.io/research/ai-use-cases-in-logistics/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode of Everything is Logistics, Blythe talks with Sarit Tamir, CEO and co-founder of Seeteria, about how computer vision is helping warehouse teams find lost time inside their operations.
SeeTeria is a software-only company that connects to existing CCTV cameras inside warehouses, distribution centers, fulfillment centers, and 3PL facilities. The platform watches floor activity, detects operational friction, and sends real-time alerts to teams before small problems turn into bigger delays.
They cover:
- Why warehouse teams still miss what happens between system scans
- How existing CCTV cameras can become an operational visibility tool
- What dock queues, idle doors, dwell time, staging congestion, and near-misses reveal
- Why the “messy middle” of warehouse operations adds up quickly
- How real-time alerts help floor teams act faster
- How managers can use shift summaries to find recurring patterns
- Why the goal is to support warehouse workers, not replace them
This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.
Read the full guide here:
https://cargorex.io/research/ai-use-cases-in-logistics/
LINKS:
SeeTeria:
https://seeteria.com
CargoRex AI Use Cases in Logistics Guide:
https://cargorex.io/research/ai-use-cases-in-logistics/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode of Everything is Logistics, Blythe talks with Tom Curee, President at Qued, about why freight appointment scheduling is still one of the most stubborn problems in logistics.
Qued focuses on appointment scheduling for brokers, carriers, and shippers. The platform connects into existing TMS workflows so users can automate scheduling, manage exceptions, and build trust through visibility instead of forcing teams into another portal.
They cover:
- Why appointment scheduling creates so much back-and-forth for logistics teams
- How many times a single appointment usually gets touched
- Why user trust matters when automating freight workflows
- How Qued uses audit logs to show every step of the scheduling process
- Why the best appointment is not always the appointment a team thinks it wants
- How natural language rules help Qued scale complex scheduling logic
- Why logistics companies should prioritize tech that improves the customer experience
This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.
Read the full guide here:
https://cargorex.io/research/ai-use-cases-in-logistics/
LINKS:
Qued:
https://qued.com
CargoRex AI Use Cases in Logistics Guide:
https://cargorex.io/research/ai-use-cases-in-logistics/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode of Everything is Logistics, Blythe talks with Jett Chitanand, President at EPG Americas, about how AI is being used inside warehouses and distribution centers.
EPG is a supply chain execution platform covering warehouse management, transportation management, contract and billing, and yard management. Their AI environment, Aura, sits on top of execution systems to help teams solve problems inside the four walls of a warehouse.
They cover:
- How EPG is using AI across warehouse and supply chain execution
- Why intelligent document processing matters during goods receiving
- How AI can read delivery notes, even when documents are messy or incomplete
- Where the thirteen minutes saved per delivery comes from
- How intelligent video analytics can help detect safety issues, congestion, and warehouse delays
- Why AI should work with existing WMS and TMS systems instead of replacing them
- Why clean data and a phased rollout matter before scaling AI projects
This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.
Read the full guide here:
https://cargorex.io/research/ai-use-cases-in-logistics/
LINKS:
EPG:
https://www.epg.com
CargoRex AI Use Cases in Logistics Guide:
https://cargorex.io/research/ai-use-cases-in-logistics/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode of Everything is Logistics, Blythe talks with Shawn McCarrick, CEO of Sifted, about how AI is changing parcel spend management for shippers.
Sifted is a SaaS-based business optimization and parcel spend management platform. Their Copilot product helps shippers monitor parcel spend, set alerts, ask questions in natural language, and catch cost issues before they turn into bigger problems.
They cover:
- Why parcel spend has become a bigger line item for many shippers
- How Sifted moved from consulting and audit work into SaaS and AI
- Why cost prevention matters more than finding savings after the money is already spent
- How Sifted Copilot helps shippers monitor spend, KPIs, and carrier data
- Why data governance and third-party validation matter for AI in parcel shipping
- How shippers can set up alerts, triggers, and simulations
- Why SaaS products may become more headless as AI interfaces become more common
This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.
Read the full guide here:
https://cargorex.io/research/ai-use-cases-in-logistics/
LINKS:
Sifted:
https://sifted.com
CargoRex AI Use Cases in Logistics Guide:
https://cargorex.io/research/ai-use-cases-in-logistics/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode of Everything is Logistics, Blythe talks with Michelle McBride, Head of Product at Envoy AI, about how AI is being used inside freight brokerages to reduce operational drag and help carrier sales teams move faster.
Envoy AI builds Ellie, an AI-driven orchestration layer for logistics operations. Ellie connects into the tools brokerages already use, including TMS, compliance platforms, load boards, and communication workflows, so reps can take action without jumping between several different screens.
They cover:
- Why carrier sales reps are still dealing with too many disconnected systems
- How Ellie helps with carrier outreach, compliance, load coverage, and exception handling
- Why master data and SOPs matter before rolling out AI
- How brokerages should think about change management during implementation
- Why trust is one of the biggest adoption challenges for AI in freight
- How human-in-the-loop workflows should have a clear path toward autonomy
- Why AI in freight is not about humans versus AI
This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.
Read the full guide here:
https://cargorex.io/research/ai-use-cases-in-logistics/
LINKS:
Envoy AI:
https://tryonvoy.ai
CargoRex AI Use Cases in Logistics Guide:
https://cargorex.io/research/ai-use-cases-in-logistics/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode of Everything is Logistics, Blythe talks with Nick Boston, VP of Sales at GoodShip, about how shippers are using AI to better understand freight spend, carrier performance, and transportation procurement.
GoodShip helps shippers manage freight orchestration and procurement in one platform. Their AI assistant, Lainey, helps users ask questions about their transportation network, prepare for carrier meetings, plan scenarios, and surface insights without waiting on another spreadsheet pull.
They cover:
- Why many large shippers still manage freight procurement with spreadsheets
- How GoodShip brings transportation spend, service, contracts, and carrier data into one system
- What Lainey does inside the GoodShip platform
- How shippers use AI for insights, scenario planning, and meeting prep
- Why carrier scorecards are still hard for many teams to manage
- How brokers and carriers are starting to use GoodShip for RFP pricing
- Why GoodShip includes unlimited use of Lainey in its annual subscription
This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.
Read the full guide here:
https://cargorex.io/research/ai-use-cases-in-logistics/
LINKS:
GoodShip:
https://goodship.io
CargoRex AI Use Cases in Logistics Guide:
https://cargorex.io/research/ai-use-cases-in-logistics/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode of Everything is Logistics, Blythe talks with Tete Xiao, VP of Engineering and AI at Bot Auto, about how autonomous trucking is being used in real freight operations.
Bot Auto operates fully driverless trucks in Texas, with current lanes between Houston, Dallas, and San Antonio. Instead of selling software, the company works as a transportation-as-a-service provider, moving trailers for customers using autonomous tractors.
They cover:
- Why Texas and the southern freight corridor make sense for autonomous trucking
- How Bot Auto handles drop-and-hook freight with fully driverless trucks
- Why night driving is one of the clearest use cases for autonomous freight
- How autonomous trucks can operate without driver hours-of-service limits
- Why Bot Auto uses LiDAR, cameras, and other sensors instead of betting on one system
- The difference between replacing drivers and filling lanes that are hard to staff
- How the company thinks about safety, lane expansion, and commercial viability
This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations.
Read the full guide here:
https://cargorex.io/research/ai-use-cases-in-logistics/
LINKS:
Bot Auto: https://bot.auto
CargoRex AI Use Cases in Logistics Guide:
https://cargorex.io/research/ai-use-cases-in-logistics/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
The pod may have been a little off-schedule over the last month but that’s for good reason because I’m trying out a new editorial approach to the show and its taken more legwork to get to a point where I feel comfortable hitting publish.
In May, I scheduled interviews with 8 different companies building AI solutions in logistics. The plan is upload each of those ~30 minute conversations that focus specifically on their product, who it’s for and what to expect. Basically an approach of “here’s everything I would ask if I was trying to understand and eventually/maybe purchase this software.” We also had some written submissions that I included in a written guide along with companies making moves but I personally didn’t interview them for this topic .
Because I want CargoRex to be a brand that is successful independent of me being the “voice” of it, I still, and likely will always want to give my opinion and that home is naturally here. However I think the process needs to be refined where interviews go on one channel and editorial evolves in more narrative/topic based shows that include those interviews where it makes the most sense. I’ll still share those interviews here but I think it’s important that I drop an episode like this ahead of that to set the tone of how I’m thinking about X topic in logistics.
During this new interview process and after learning the real work going into these different AI solutions, I put together a working theory on how the humanoids are already here.
How?
My theory is most of the public is waiting for the big ~societal crash into AI agents taking over everything~ that’s turned into fear mongering. Companies simply over-hired, were run inefficiently, and the free money dried up. Businesses had to grow up, cut costs, and get lean. They blame “AI” but in reality, these companies just had bad processes and failed attempts to adopt AI solutions gave them a chance to blame a boogeyman.
When you move past the noise and dig a little deeper you can see logistics is doing what it always does: improving that source to porch journey second by second. These solutions aren’t promising the world on a silver platter, but they are committed to creating solutions for specific use cases that requires a human’s expertise that is powered by information + insight to be creative with their problem solving.
You can listen to the full interviews over on the CargoRex YouTube channel (links below) along with our in-depth Cargorex.io guide with all the companies interviewed, quoted, and featured.
I’m really proud to hit publish on this new editorial direction and I hope you’ll find value in it.
In this episode:
- How autonomous trucks are filling routes drivers don’t want, not replacing drivers
- The 3-hour report that now takes 15 seconds, and what analysts do with that time
- Why AI is the new boogeyman when bad data and worse processes are the real problem
- The trust layer: audit logs, human-in-the-loop phases with defined endpoints, and why demos aren’t deployments
- What nobody talks about: AI burnout, and what happens when every minute of your day becomes the hard stuff
- Build vs. buy: $1.2 million in savings came from solving the right problems, not building everything from scratch
- Token management as an operational cost, and the Uber cautionary tale
Watch this episode on YouTube
Find the full AI Use Cases in Logistics Guide over on the CargoRex website
——————————————————
Full Interviews available on the new CargoRex YouTube Channel:
1. Sarit Tamir — Founder & CEO, Seeteria "What Happens on Your Floor Between the Scans"
- Watch on YouTube: https://youtu.be/IiHVk8eOw0w
- LinkedIn: https://www.linkedin.com/in/sarittamir/
- Site: https://seeteria.com
2. Michelle McBride — Head of Product, Envoy AI "The Orchestration Layer Brokerages Have Been Missing"
- Watch: https://youtu.be/YGe5EZLoDYE
- LinkedIn: https://www.linkedin.com/in/michelleposadas/
- Site: https://tryenvoy.ai
3. Tapan Chaudhari — Founder & CEO, Hey Bubba "Voice AI That Books Freight for Truckers 24/7"
- Watch: https://youtu.be/XeBVteEJDlw
- LinkedIn: https://www.linkedin.com/in/ctapan/
- Site: https://bubba.ai
4. Shawn McCarrick — CEO, Sifted "Why Big Savings Mean You Already Spent the Money"
- Watch: https://youtu.be/ZH6-40Bxstg
- LinkedIn: https://www.linkedin.com/in/shawn-mccarrick-04719765/
- Site: https://sifted.com
5. Jett Chitanand — President, EPG Americas "AI That Cuts 13 Minutes Off Every Warehouse Delivery"
- Watch: https://youtu.be/_Q8aM16gn24
- LinkedIn: https://www.linkedin.com/in/jett-chitanand/
- Site: https://epg.com
6. Tom Curee — President, Qued "The One Thing You Actually Control on a Shipment"
- Watch: https://youtu.be/ymtR9BRvxek
- LinkedIn: https://www.linkedin.com/in/tomcuree/
- Site: https://qued.com
7. Tete Xiao — VP of Engineering and AI, Bot Auto "Driverless Trucks Are Already Hauling Freight in Texas"
- Watch: https://youtu.be/yWXQq_Fa9c0
- LinkedIn: https://www.linkedin.com/in/tete-xiao-ba2103120/
- Site: https://bot.auto
8. Nick Boston — VP of Sales, GoodShip "The Report That Took 3 Hours Now Takes 15 Seconds"
- Watch on YouTube: https://youtu.be/grzIjsDC1rs
- LinkedIn: https://www.linkedin.com/in/nickboston/
- Site: https://goodship.io
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews?
This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.
Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.
In this episode:
- Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix first
- How to sort your queries for the fastest click-through-rate wins
- The long-tail paragraph queries LLMs are actually answering
- Why the FAQ page is the easiest piece of SEO work you can ship this quarter
- What Google just said about llms.txt files (spoiler: you do not need one)
- How to turn recorded sales and onboarding calls into a content engine
- Why YouTube case studies beat gated PDF whitepapers for shippers
- The "how did you hear about us" form field every high-intent page should have
Watch this episode on YouTube
Links and resources:
- Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/
- Orderful: https://www.orderful.com
- Google Search Console: https://search.google.com/search-console
- Adam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/
- SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/
More logistics marketing and sales content over on Everything is Logistics
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Most conversations about nearshoring assume you're moving away from Chinese manufacturing. Kerim Kfuri, president and CEO of The Atlas Network, has a harder truth: a lot of "nearshoring" is just Chinese foreign direct investment building factories in Vietnam and Mexico. The geography changes. The supply chain dependencies don't necessarily change with it.
In this episode, recorded live on the expo floor at the Logistics World Summit in Mexico City, Kerim breaks down what 20 years of building end-to-end supply chains for small and mid-sized businesses has taught him — and what most operators still get wrong.
In this episode:
- How The Atlas Network manages the full supply chain lifecycle for SMBs, from product idea to inventory management, across a network of 2,000 vetted factories
- Why "nearshoring" in Vietnam and Mexico often means Chinese-owned factories with Chinese standardization — and why that matters for your tariff and sourcing strategy
- The US manufacturing reality: why technology (not policy) is the actual leveler, and why we can't snap our fingers and rebuild a workforce we stopped training decades ago
- Kerim's keynote framework from Logistics World: people, process, and innovation — and why "people" is the most undervalued of the three
- What Kerim (MIT degree in AI and Strategy) says you actually give up when you hand too much to AI: creativity, human factor, and the interpersonal relationships that drive real business
- The signal-versus-noise framework for entrepreneurs: how to identify the three things that must get done today and stop letting everything else win
- Why the most common thing Atlas Network hears from new clients is: "I wish we knew about you sooner"
- A bonus live interview with the founder of Logistics World Summit, who walked up mid-recording on the expo floor
Watch this episode on Youtube
Links & Resources:
- The Atlas Network
- Kerim's book and speaking website
- Blythe's Logistics World + Mexico City Recap
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Robert Kowton left a decade at Coca-Cola, walked into freight brokering in 2008 with zero customers, and built a reputation around two things most brokers avoid: LTL and US-Canada cross-border freight. In this conversation, he breaks down exactly why those shipments trip people up and what it takes to get them right.
In this episode, you'll learn:
- Why LTL freight pricing works like a la carte dining, where every carrier action from inside delivery to lift gates is a separate fee
- The cross-border documentation mistakes that route your freight to a bonded warehouse in 2026
- How Robert's "quote to execute" method means he never quotes a load without a carrier plan already in place
- Why he went broad on commodities instead of niching down, and how that protected him through every market downturn
- The cold calling approach that still works: research the commodity, trace the supply chain, follow up on the day you said you would
- Real advice for people thinking about becoming a freight agent with no experience
Watch this episode on YouTube
Links and Resources:
- Robert Kowton on LinkedIn
- CDN Freight Broker on YouTube
- SPI Logistics Freight Agent Program: https://success.spi3pl.com/
- SPI Logistics Freight Agent Podcast Series: https://digitaldispatch.io/freight-agent-guide/
- Robert's fav business tools:
- Nozbe: https://nozbe.com/
- File Center: https://www.filecenter.com/
- Evernote: https://evernote.com/
- RingCentral: https://www.ringcentral.com/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
CMPC moves pulp, lumber, plywood, and industrial and consumer packaging from 16 manufacturing sites across South America into North America. Roughly 10,000 TEUs and 300,000 tons of breakbulk annually, touching every Incoterm. Charlie sat down to break down what it actually feels like to run that supply chain through live tariff uncertainty, legacy system inertia, and a Manifest conference floor full of vendors asking for 25 minutes to understand how he procures freight.
This conversation was originally recorded on March 11th 2026
Connect with Charlie and CMPC
- Charlie's LinkedIn
- CMPC Website
- CMPC LinkedIn
Watch this episode on YouTube
Other episodes mentioned:
- Charlie's visibility panel at Manifest, which Blythe moderated
- EiL's Shipper POV series
- Happy Robot Series B Raise and their founder Pablo Falafox on EiL
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Most US logistics pros in the US talk about Mexico from a very surface-level approach. But most have never been on the ground to take in and appreciate the nuance that exists with our number one trading partner.
I just got back from 8 days in Mexico City: four doing some hosting on the main stage at The Logistics World Summit and Expo, four wandering the Roma Norte neighborhood with my husband Badr. What I saw on the conference floor and in the streets gave me a different read on this industry's relationship with Mexico than any analyst report has and this episode talks about it all.
Inside:
- The 26,583-person conference and 650+ booths most US freight pros have never heard of
- Why the driver shortage myth is spreading south of the border, and the pay arbitrage making it worse
- Cargo crime realities: a transport vehicle is stolen every 38 minutes, 86% involving violence
- The USMCA July 1, 2026 deadline and why the rules of origin fight matters
- How the National Museum of Anthropology was built in 19 months with a 168-ton monolith moved 29 miles
- Supply chain anthropology, cacao as currency, and what ancient Mesoamerica still teaches modern freight
Watch this episode on YouTube
Resources:
- Everything is Logistics: https://everythingislogistics.com
- CargoRex: https://cargorex.io
- Instagram: https://instagram.com/blythebrum
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
A 3PL moving 5,000 containers a year can bleed about $120,000 in avoidable detention and demurrage. Tyler Hughes says the fix is not another pretty dashboard. It is cleaner data, better reconciliation, and fewer blind spots when the container hits drayage.
In this episode
- Why ocean visibility still breaks even when everyone says they have data
- How Vizion cleans carrier, vessel, terminal, rail, and truck events into something usable
- Why standards matter less than the ugly backend work of mapping bad source data
- The real cost of dirty ETA data, including avoidable detention and demurrage
- What Tyler sees in the 2026 container trade outlook, from China to Southeast Asia
- Why drayage is still the biggest black box in end-to-end visibility
- How predictive ETA helps teams move from reactive updates to proactive planning
Watch the episode on YouTube
Links
- Learn more about Vizion: https://www.vizionapi.com/
- Follow Tyler Hughes on LinkedIn: https://www.linkedin.com/in/tylerlh/
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Most warehouse operators have no idea what's actually happening on their floor right now. Not a rough estimate. No idea. The WMS says one thing. Ground truth is something else entirely. And the workers running the operation walk 12 to 15 miles a day on concrete trying to close that gap.
In this episode, Blythe talks with Sankalp Arora, CEO and Co-Founder of Gather AI, live at Manifest 2026. Gather AI uses drones and cameras on forklifts to give warehouse operators real-time inventory visibility with no power drops, no new infrastructure, and a facility map completed in one to two weeks. Average customer payback: 4.5 months.
In this episode:
- How drones and forklift cameras work together to turn a warehouse into real-time inventory intelligence -- no power drops ($15,000 each to install), no Wi-Fi constraints
- Why half of every warehouse's total cost is people and equipment traveling, and what that means for where automation investment actually pays off
- The "Amazon Go store" analogy: what a fully instrumented warehouse looks like in practice
- Why the average warehouse worker walks 12 to 15 miles a day on concrete -- and why fixing that is as much a retention play as a productivity one
- What the software stack looks like on a day-to-day basis and why workers end up living in Gather AI's dashboard instead of the legacy WMS
- The 3-step buying framework for operators who've been burned by big capex automation projects before
- What Gather AI's $40M Series B is funding and what end-to-end warehouse orchestration looks like in practice
Watch this episode on YouTube
Links and resources:• Gather AI website: gather.ai
• Email Sankalp directly: sankalp@gather.ai
• Gather AI on LinkedIn: linkedin.com/company/gather-space-ai
• Everything is Logistics: everythingislogistics.com
• Freight tech vendor research: cargorex.io
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Most people see a Ryder truck on the highway and think "trucking company." That's not wrong — but it's missing 100 million square feet of warehouse space and 2,000 autonomous robots.
Gary Allen is the VP of Supply Chain Excellence at Ryder, and he stopped by the Everything is Logistics podcast booth at Manifest to talk tech selection, the build vs. buy debate, and what it actually takes to navigate a market with thousands of freight tech vendors when you're operating at this scale.
Spoiler: it takes a team of 90 data engineers, a VC fund, and a willingness to evaluate 400+ companies before you commit to anything.
——————————————
IN THIS EPISODE
——————————————
□ Why asset ownership doesn't change the fundamental tech questions you need to answer first
□ How Ryder evaluated 400+ warehouse automation companies in 3 years (and what makes the cut)
□ Why Ryder runs ~30 different WMS systems across its network — and why that's a problem they're actively solving
□ The Baton acquisition, Ryder Ventures VC fund, and why they decided to build what the market couldn't provide
□ The "product mindset vs. project mindset" shift that changes everything about how you deploy tech
□ Agentic AI real talk: what's actually working (call centers, document extraction, labor planning) vs. what's still early
□ The warehouse automation ladder: AMRs → autonomous forklifts → storage/retrieval systems → humanoids
□ What the timeline on lights-out warehouses might actually look like
Watch this episode on YouTube
——————————————
LINKS & RESOURCES
——————————————
□ Connect with Gary Allen on LinkedIn: linkedin.com/in/grallen1/
□ Learn more about Ryder: ryder.com
□ Ryder Ventures: https://www.ryder.com/en-us/ryderventures
Previous Ryder episodes:
□ VP of Supply Chain Ops Kristy Killingbeck
□ Baton's Nate Robert
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Supply chain storytelling isn't a nice-to-have skill. It's the reason deals fall apart before the demo starts.
Sofia Rivas Herrera has spent years building one of the most recognizable personal brands in freight, from a full-time role in supply chain at HP, with her sister running the creative side. We recorded this conversation live at Manifest 2026.
In this episode:
▪ Why your freight tech pitch fails before it even starts (your sales team probably can't explain your own product)
▪ The avocado supply chain from Mexico: why it's called "the green gold," how organized crime is embedded in it, and why Super Bowl season triggers a demand spike in December and January
▪ Career minimalism: the Gen Z trend quietly reshaping who stays in logistics and who walks out
▪ How to pass the "gardening neighbor test" for any supply chain message
▪ Why blue is the most overused color in logistics branding, and what that means for companies willing to try something different
▪ How Sofia and her sister built a brand from scratch after her sister told her "your branding sucks"
Links & resources:
- Follow Sofia Rivas Herrera: https://www.linkedin.com/in/sofia-rivas-herrera/
- Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Freight fraud has moved way past the old stereotype of random cargo theft.
Barry Conlon, CEO of Overhaul, joins Blythe from Manifest to break down what’s actually happening in the market: more sophisticated criminal networks, more pressure on shippers to own the problem, and a growing gap between how fast freight moves and how well it gets verified. He argues that prevention matters more than recovery, because by the time you’re chasing freight down, the damage is already done.
A few standout points from the conversation:
- Barry says the last 24 to 36 months have brought a level of volume and sophistication he has never seen before.
- He ties part of the shift back to post-COVID buyer behavior and the ease of moving stolen goods back into gray markets.
- He says Overhaul protects about $1.4 trillion in cargo value on its platform and focuses on identifying non-compliance before it becomes a loss.
- He explains how fraud varies by geography, with North American fraud tactics spreading abroad while markets like Mexico and Brazil often involve more overt hijacking risk.
- He makes the case that cargo risk is now a boardroom issue because lost product often cannot be replaced fast enough, which turns a theft problem into a market share problem.
Links from the show:
- Overhaul's latest insight on cargo crime
- Connect with Barry on LinkedIn
- Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Most logistics companies are holding their back office together with "shoestring and bubble gum." When 25% of your bills get rejected on the first pass, you aren't just dealing with paperwork -- you're dealing with a liquidity crisis.
In this episode, Upwell CEO Charley Dehoney explains how to automate the "messy middle" of the delivery-to-cash process. We dig into why your TMS probably isn't talking to your accounting software and how to get your money out of your customer’s bank account and into yours.
- Checkout Upwell's website
- Upwell on CargoRex
- Connect with Charley Dehoney on LinkedIn
- Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Blythe and Grace Sharkey (Orderful; formerly FreightWaves) break down what everyone’s been talking about coming out of Manifest: agentic AI moving into real workflows, drones/computer vision becoming more practical, freight fraud getting more coordinated, and why “end-to-end visibility” still isn’t end-to-end (spoiler: carrier adoption and execution still run the show).
The gist (what we cover):
- Agentic AI: not just demos—people are pushing it into rate negotiation and booking workflows
- The uncomfortable question: what happens to brokerage models when humans aren’t the bottleneck?
- Drones + computer vision: still early, but moving from “cool tech” to real use cases
- Freight fraud: it’s coordinated—and most companies still fail at the basics
- Visibility: we keep selling the dream, but execution (and carrier adoption) keeps punching it in the face
- Quick time-capsule: what 2016 taught us, what 2026 is repeating, and why insurance keeps winning
Timestamps / chapters (approx):
- 00:00 – Intro + Grace joins
- 04:35 – Agentic AI: what’s real vs what’s marketing
- 10:10 – What this changes for brokers and carriers
- 15:25 – Drones + computer vision
- 17:30 – Fraud: why basic controls still matter
- 25:40 – Visibility + ocean integrity
- 31:40 – 2016 vs 2026: the industry memory test
- 39:50 – Wrap-up + Manifest Europe note
Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
CargoRex.io 2.0 is live and this isn’t a paint job. It’s a rebuild around how people actually research logistics tech when they don’t know what to search for yet.
In this episode, I break down what changed, why it changed, and how to use CargoRex to move from “I think we have a problem” to “here’s the shortlist and the questions we need to ask.”
What’s inside:
-- A redesigned site built for faster discovery (not endless scrolling)
-- A revamped search model: broad-match exploration + tighter category paths
-- 3 live Buying Guides (with more coming): LogTech Implementation, Buying a TMS, and Visibility
-- A stronger company listing page: integrations, associations, awards, news, white papers, case studies, and more
-- Save-and-export Lists (CSV) so your research isn’t trapped in browser tabs
-- Logged-in dashboards that separate your activity from what’s trending site-wide
-- New contributor submissions so operators, consultants, and creators can add real-world lessons to the guides
If you’ve got a logistics-adjacent business, claim your listing (free), fill it out, and make it easier for the right buyers to find you. And if you’re researching tools, use the lead form on listings so companies can see the signal that CargoRex is driving the conversation.
Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Everyone loves a shiny demo. Nobody wants to talk about the messy middle: implementation. That’s where budgets blow up, timelines slip, and teams quietly blame the software.
Nate Johnson (CEO of GLCS) joins Blythe Milligan to break down what actually makes logistics tech rollouts work.
- The first question teams skip: “Why are you buying this?”
- Why “go-live” is not the same thing as success
- The hidden costs that show up after the subscription fee
- Why training and documentation decide adoption
- Integrations, EDI, and why “it should connect” is usually a lie
- AI in logistics: what’s real, what’s marketing, and what buyers should demand
Links:
- Connect with Nate on LinkedIn (and you better tell him Blythe sent you)
- GLCS Website
- Nate's podcast, Driving Forward
Watch the video version here.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
4.6 million podcasts exist. Only a tiny slice stay active. The difference isn’t gear or luck. It’s whether you respect the listener’s attention (and measure it).
In this episode, I’m joined by my husband (and longtime podcaster) Badr Milligan to recap what we learned at Podfest Orlando and how to apply it to your company’s show.
Takeaways:
- Track completion rate (aka average consumption). It tells you what’s working way faster than download counts.
- Fix your first minute. Say what the listener will get, then get to it.
- Stop “one recording, everywhere” thinking. Audio and video need different context and editing.
- Consistency is a moat. Most shows quit. That’s the opportunity.
- Build diehard fans you can identify and activate, not a random pile of downloads.
Fav quote from the episode: “It’s never been easier to make content, but now you have to make the editorial choice of what you’re going to produce, and why?”
Links:
- Badr's podcast, The Shortbox
- Jax Podcasters United
- Podfest website
Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Cold calls. Tight lanes. Government freight.
In this episode, I’m talking with Garrett Bowers, owner of Bowers Trucking and an SPI Logistics agency owner, about what it takes to build a steadier carrier business when the market is doing what it always does.
We get into why he swears by early-morning prospecting, how he thinks about tighter lanes and saying “no” to the wrong freight, and what changes when you stop treating sales like something you do only when you’re panicking.
Then we go into the rabbit hole most carriers ignore: government freight. Garrett breaks down how he found opportunities around Tinker Air Force Base, what the Defense Logistics Agency actually does, and the practical first steps to get started (yes, SAM.gov is involved). Plus, the kind of freight that makes for a great story later, including hauling the Air Force One staircase.
What we cover:
▪ Why early cold calls work
▪ How to choose lanes that keep trucks moving
▪ Government freight basics: where to start and what to expect
▪ The operational standard required for military shipments
Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
If you’ve ever wondered how a massive industry event like Manifest manages to feel timely, relevant, and most importantly useful, this is the episode for you. I’m sitting down with Tanzil Uddin, SVP of Content and Partnerships, to peel back the curtain on how they build a world-class agenda without falling into the vendor karaoke trap.
Tanzil explains the listening tour strategy that begins almost a year in advance, where the team interviews dozens of shippers and industry leaders to identify the real world friction points in the supply chain. We discuss how they balance long term trends like AI and automation with sudden, disruptive headlines like new tariffs or geopolitical shifts. Tanzil also shares his advice for anyone looking to get on stage, emphasizing that Manifest isn't looking for product pitches. They’re looking for high level use cases and collaborative solutions.
Whether you’re a first time attendee looking to navigate the Venetian or a seasoned logistics pro curious about how the industry's biggest conversations are curated, Tanzil breaks it all down with a focus on practical value over hype.
What we cover:
- The Research Phase: How Tanzil’s team uses a listening tour to gather intel directly from shippers and manufacturers.
- Agility in Content: Why the Manifest agenda is never truly final until the weeks leading up to the show to ensure it reflects current market conditions.
- The No Sales Rule: Tanzil explains the strict vetting process that keeps product demos off the stage and puts problem-solving front and center.
- Speaker Criteria: What the content team looks for in a moderator and why diversity of thought is non negotiable for their panels.
- Mastering the Manifest App: How to use the 30 day window before the show to build a strategic battle plan and avoid the dreaded hallway FOMO.
Watch this interview on YouTube
Links:
- Connect with Tanzil at Manifest/Hive Group on Linkedin
- Purchase your Manifest 2026 ticket (save some money by using our link!)
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In the finale of our Best of 2025 series, we’re highlighting the modes and legalities that usually stay "out of sight, out of mind." We start with Jason Aristides of Open Tug, who is bringing tech to the 12,000 miles of US inland waterways. Then, maritime law expert Lauren Beagen joins us to break down the residual effects of the 2025 port labor strikes and the new Office of Shipbuilding. We wrap up with Grace Sharkey, diving into the "Icebreaker Race" in the Arctic and the shady reality of celebrity private label brands.
Key Takeaways:
- Why barges are 85% greener than trucks (and 70% cheaper).
- The truth about the "Hub and Spoke" model in carrier alliances.
- How the US is falling behind in Arctic "chess" with only two functional icebreakers.
Timestamps:
- 03:50 – Open Tug: Standardizing the River System
- 39:51 – Port Strikes & Automation
- 1:39:51 – The Polar Silk Road & Arctic Shipping
- 2:09:49 – The Private Label Paradox
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
It’s birthday week at Everything is Logistics! To celebrate, we’re digging into the vault to cover the heavy hitters: Janet Labuta explains why "importing is not for cowards," Kevin Lawton drops a truth bomb on why 90% of warehouses are still manual, Grace Sharkey helps us navigate the hype of delivery drones, and we take a deep dive into the booming infrastructure of South America.
- Key Takeaways:
- Why AI is the only way to stay ahead of Customs and Border Protection.
- The psychological and financial barriers to warehouse automation.
- The "Great Rerouting": How China is bypassing global choke points.
- Timestamps:
- 04:09 – Janet Labuta on Customs & Compliance
- 1:10:29 – Kevin Lawton on Robotics Hype vs. Reality
- 1:36:30 – Grace Sharkey on Drone Logistics
- 2:06:17 – South American Mega Ports & Infrastructure
Watch the video versions of these episodes:
- Importing Is Not for Cowards with Maersk's Janet Labuda
- Why 90% of Warehouses Are Still Manual with Kevin Lawton of New Warehouse Podcast
- Warehouse and Delivery Drones
- South American Logistics
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Ready to adjust your messaging to earn new business and better business? In this special 'best of' edition, we're cutting through the noise to bring you your favorite, most impactful marketing and sales-themed episodes. No fluff, no fakery—just what's working right now for the thinkers in freight.
You can binge this one over the holidays for ideas and inspiration to refine your strategy for the new year.
In this episode, we revisit five key conversations:
- The Supply Chain is the Product: A solo episode on how to stop selling shipments and start selling your entire supply chain journey as a competitive advantage. Starts at 5:35-minute mark.
- TMSA Study Deep Dive: Grace Sharkey joins the show to unpack the surprising data from the Transportation Marketing & Sales Association on what's really happening in our industry—from budgets and sales quotas to the tools marketers are actually using. Starts at 36-minute mark.
- The Best Reddit Freight Sales Tips: We scoured the freight broker subreddit for years to find the most valuable, unconventional, and effective sales tactics that are getting people in the door. Starts at 1:47:24-minute mark.
- How Marketers Are Actually Using AI: Moving past the hype to discuss the smart AI tools that work when you put them into practice right now. Starts at 2:25:44-minute mark.
- A Modern Marketer's Guide to SEO: A masterclass on navigating SEO, AEO, and GEO in the age of AI, finding low-hanging fruit, and answering the question: "should you even be blogging anymore?" Starts at 2:56:15-minute mark.
Whether you're looking for high-tech digital strategies or fundamental tactics that are making a comeback, this episode is packed with useful takeaways to fuel your 2025 planning.
Watch the video versions of these episodes on YouTube:
- The Supply Chain Is the Product
- TMSA Study Unveils Winning Freight Marketing Strategies
- Best Reddit Freight Sales Tips
- How Marketers Are Actually Using AI: New Data + Smart Tools That Work
- Logistics SEO
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
2025 has been a massive year for the final frontier, and it honestly feels like the new Wild West of freight. We’re recapping the biggest milestones—from Jared Isaacman being named NASA Administrator to the historic month where we had more launches than days in the month.
In this episode, we’re diving into the inspiration behind the American space industry with two of my favorite conversations:
- Building The New Silk Road in Space with CisLunar Joe Pawelski from Cis Lunar Industries joins me to talk about the "space train"—using plasma propulsion and recycling space debris into metal propellant to build a persistent supply chain between Earth and the Moon.
- How to Do Business in Space with Kelli Kedis Ogborn from the Space Foundation breaks down the $570 billion space economy and why the real money isn't just in rockets, but in the "picks and shovels" like in-orbit refueling and modular satellites.
If you’ve ever thought space was just for astronauts, this episode is for you. We’re moving past the "mythos" and looking at the very real logistics of building an off-world economy.
More links from the episode:
- New NASA Administrator Jared Isaacman is the only administrator ever to go into space
- Firefly Aeropace's BlueGhost
- In April of this year, we got our first view of Earth's polar regions via SpaceX's Dragon Capsule
- In May of this year, SpaceX released updated renderings of humanoid robots working on Mars
- In November, we had 31 launches in 30 days--the first month in history with more launches than days
- Where to see a rocket launch
Check Out More Space Logistics Episodes
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this special "Best-Of" compilation, I’ve mashed up four powerhouse conversations into one episode to give you the ultimate blueprint for building a successful freight agency.
We aren't just talking theory; we are connecting the dots between the vision, the tech, the sales strategy, and the culture required to win in this market.
In this episode, we break down:
- The Vision: How the agent model was invented to solve a specific problem.
- The Engine: How technology must enable—not replace—human process.
- The Execution: How successful agents actually win business in a tough market.
- The Culture: Why relationships and "soft skills" still trump automation.
Whether you are thinking about making the jump from W2 to 1099, or you just want to scale your current book of business, this is the masterclass you need.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this best-of episode of Everything is Logistics, we’re building the business case for healthy paranoia in freight. I’m pulling together clips from past conversations with Jonathan Ryan (Overhaul), Reid Clements (Highway), and Mark Funk & Shivrani Narayan (SPI Logistics), plus a breakdown with Grace Sharkey (Orderful) on the current state of cargo crime. From fake carriers and spoofed identities to food-and-beverage loads that “disappear” into the market, this is the stuff that quietly nukes margins while everyone argues over rates.
This episode walks through how fraud actually happens on the ground, what the red flags look like inside your TMS and inbox, and what the best teams are doing to shut it down before a load ever hits the road.
In this episode, you’ll learn:
- Why identity is the real battleground in freight fraud—and how a $300 fake MC can wreck your quarter.
- How shippers, brokers, and carriers are using data from telematics, ELDs, and IoT devices to spot sketchy activity in real time.
- What cargo crime looks like at the agent level: carrier vetting, distress loads, and “oh no” moments that could’ve been prevented.
- Why thieves are shifting hard into food, beverage, and other “easily consumed” loads—and what that means for your contracts and processes.
- Practical steps to tighten carrier selection, build better response playbooks, and protect both freight and drivers.
If you touch freight in any way—shipper, broker, carrier, 3PL, agent—this is your reminder that trust is not a strategy. Paranoia, on the other hand, might just save your freight budget.
Watch the video version of these episodes over on YouTube.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Our sister company CargoRex has been monitoring the keywords users are anonymously searching for on the site so in this episode, we’re breaking down what those phrases are.
What You’ll Learn
This episode breaks down five months of anonymized CargoRex search data to show what logistics buyers actually look for — and where companies are failing to show up.
Key Points
- The top search terms on CargoRex (visibility tools, TMS, freight audit, CDL schools, and company-specific queries).
- Where searches get zero clicks and what that reveals about missing listings, bad keywords, or weak profiles.
- How profile completeness, verification, categories, and tags determine your ranking in the directory.
- Why CargoRex is becoming a research destination with lists and CSV exports to use for AI-powered analysis.
- How this data gives companies market intelligence and a clearer path to showing up for real buyer intent.
Watch this episode on YouTube
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In today's show, we’re bringing back some of the best interviews from industry thought leaders to create a mashup you can listen to over time. That way, if you want a crash course in what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
Guests are from these episodes:
00:58 What a Shipper Wants with The Produce Industry Podcast
19:49 Study Reveals Marketing Ideas That Shippers Won’t Hate
37:36 Shipper Explains What He Wished He Knew Before Working With a 3PL
43:53 The Logistics of Calypso Lemonade
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Building a logistics search engine sounded cute… right up until I was elbows-deep in dev tickets, spam signups, and 2,000+ business listings.
In this behind-the-scenes episode of Everything is Logistics, I’m breaking down what we’ve actually shipped on CargoRex over the last six months, why the site has been such a giant pain in the ass (in a good way), and what Plus and Premium members get for their money.
What we cover:
- What CargoRex actually is: a search engine for logistics associations, tech, creators, services, and events so you stop guessing on what tools and communities deserve your time.
- How the new listing manager works so your CargoRex profile can act like a one-page website for your company.
- Verification badges, quarterly update reminders, and a rebuilt search engine that finally doesn’t suck.
- Why we added categories like tariffs tools, CDL schools, and space logistics--and how they’re curated from drivers, practitioners, and the freight nerds already in this community.
- The not-so-fun part: spam and fraud protection, email/domain verification, and keeping the data clean enough to actually trust.
- A breakdown of the Free, Plus, and Premium plans, including page-level analytics, lead-gen forms, promo campaigns across Everything is Logistics, and upcoming panel spots for Premium members.
- Why I kept CargoRex bootstrapped, how I’m funding it through the podcast and Digital Dispatch, and how your feedback is shaping the roadmap.
Who this episode is for:
- Freight tech founders and marketing teams who want another distribution channel that isn’t just “yet another website rebuild.”
- Associations, media, and creators who want their work found by the right logistics audience.
- Buyers and operators who are tired of random LinkedIn DMs and just want a clean place to research vendors, events, and content.
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
SPI Logistics CFO James Lemon joins to cut through the noise on agent and brokerage finances in a tough market. We cover the real signals your brokerage is in trouble, what healthy margins look like now, how to set up your money from day one as an agent, and where AI is actually paying off (hint: 42% of SPI invoices now auto-approve without a human).
You’ll learn:
— The first red flag: carriers calling about late pay—what it really means for your book of business
— How slipping “days to pay” crushes carrier trust on DAT/Truckstop and pushes you back to the spot market
— Today’s margin reality (8–30%), why 15–18% is harder, and what to target
— W2 vs. agent life: taxes, cash-flow risk, and the simple system to avoid the “surprise” tax bill
— The overlooked first-year expenses (and the bare-minimum tech setup that won’t choke under load)
— Why a 30–60 day cash cushion matters when customers and vendor onboarding drag
— AI that’s worth it: document imaging, scheduling, and keeping a human in the loop
— What shippers now expect: real-time visibility, API/EDI ties, and proof you’re fighting fraud
— Conferences and ROI: how one five-minute tool can pay for the trip
— 2026 outlook: why disruption favors prepared agents who keep relationships tight and processes sharp
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In a special episode of Freight Friends, Grace and Blythe dress up in style to discuss the Halloween supply chain, conference ROI, and logistics podcasts along with diving deep into the rare earth mineral supply chain that impacts everyone, including Le Creuset cookware.
Links from the show:
- Grace’s work at Orderful
- Cargorex’s creators category link
- Blythe’s Podcasters Guide
- Ship Happens Le Creuset Story
Watch the live version of this episode: https://youtube.com/live/5ATXb50-FcA
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In sports merch, the clock is the boss. Fanatics SVP of Operations Wayne “Skip” Lee walks through a hot-market playbook where championship buzz turns into next-morning deliveries
We hear about sunrise delivery in the winning city and why the first 72 hours/7 days decide the season’s biggest sales. Skip breaks down how they stage inventory, make halftime calls on what to print and where to ship, and use AI to set size curves, place inventory, and block bad customizations before they hit a press.
- Watch the livestream of this episode on YouTube
Takeaways:
- Why “speed is the product” is an operating metric, not a motto
- The hot-market window: 72 hours → 7 days that drive outsized revenue
- How sunrise delivery works and when it’s worth the cost
- Network design that beats distance (local presses, nearshore partners)
- Halftime adjustments as real-time ops: re-printing, re-routing, redeploying
- Where AI actually helps: size curves, placement, and QC before print
- The fate of “loser merch” and lessons for responsible excess inventory
Links mentioned:
- The Logistics of the NFL
- Championship/Loser Merchandise
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Hiring is one of the hardest parts of running a logistics company, and Jake Brown has built his career solving that problem.
As Managing Partner at Brown & Pierce Consulting, Jake brings his experience from the Marine Corps and manufacturing recruitment to the world of freight, helping logistics companies find and retain the people who drive their business forward.
Recorded live at the Florida Supply Chain Summit, this conversation covers what is really going on in the freight job market, what makes a great hire, and how recruiters are navigating the balance between authenticity and AI.
Key takeaways:
- Why authentic human connection still wins in a world full of AI-generated job posts.
- The roles in logistics that are hardest to fill and where the pay is rising fastest.
- How federal rate cuts could signal the next hiring boom in transportation.
- What makes a “safe hire” versus a transformational one.
- Why soft skills matter as much as technical ability in leadership roles.
LINKS:
- Jake's LinkedIn
- Florida Supply Chain Summit Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
From the Keys to the coastlines, Florida’s logistics legacy runs on rails, and few know that better than Spencer Jury, Director of Domestic Intermodal at Florida East Coast Railway.
In this episode, recorded live at the Florida Supply Chain Summit, Spencer shares how FEC connects Florida’s freight economy, the company’s 1800s origins with Henry Flagler, and how technology and awareness are shaping the future of intermodal shipping.
He and Blythe discuss everything from hurricane-proof infrastructure to the modern rail fan community, keeping the Sunshine Express spirit alive.
LINKS:
- Spencer's LinkedIn
- Florida Supply Chain Summit Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
CargoRexis the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
When freight gets tough, the toughest lean into resilience. In this episode of Everything is Logistics, Krystina Booker, Founder of Booker Transport Solutions, shares her journey from launching her own brokerage to navigating challenges with grit, creativity, and purpose. Her perspective blends business savvy with a personal mission to make the industry more sustainable for brokers, carriers, and shippers alike.
Key takeaways:
- Why resilience is a critical skill for building a freight business
- How Booker Transport Solutions approaches broker-carrier relationships
- Lessons learned from starting a brokerage in a volatile market
- The role of trust, transparency, and adaptability in long-term growth
LINKS:
- Krystina's LinkedIn
- Booker Transport Solution's Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
When a truck breaks down, time isn’t just money. It’s survival. Fleets lose thousands for every day a vehicle is sidelined, while drivers are left frustrated and in the dark. That’s the reality Alex Bezzubets, Founder and CEO of myMechanic, set out to fix.
In this episode, Alex shares how myMechanic is tackling the technician shortage, cutting wasted calls, and giving fleets, drivers, and service providers the real-time coordination they’ve been missing.
Key takeaways:
- Roadside downtime can cost fleets thousands per day, making response speed critical.
- myMechanic eliminates up to 90% of the phone calls typically required during a breakdown.
- Fleets, drivers, and mechanics see the same updates, photos, and approvals in real time.
- The platform is agnostic, connecting providers and fleets without bias or ownership conflicts.
- Connectivity, not just technician supply, is the real bottleneck in roadside repairs.
LINKS:
- Alex's LinkedIn
- myMechanic's Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
What happens when a trucking kid grows up to become the industry’s “Armchair Attorney”? Matthew Leffler is a third-generation trucking professional turned lawyer who has made it his mission to explain freight’s most complicated legal battles in plain English.
From nuclear verdicts to AB5 fallout, broker transparency fights to chassis choice rulings—he translates court cases into actionable strategies carriers and brokers can actually use. If you’ve ever felt lost in the legal jargon but know your business depends on getting it right, this conversation is for you.
Key takeaways:
- Broker transparency debates will reshape contracts, workflows, and margins.
- Carriers can mitigate nuclear verdict risks by controlling safety and documentation.
- AB5 compliance requires pragmatic playbooks for carriers and owner-operators.
- Chassis choice rulings are a rare legal win, lowering costs for motor carriers.
- Non-compete clauses often stifle careers more than they protect brokerages.
LINKS:
- Matthew's LinkedIn
- Lord of the Rings Logistics with Matthew Leffler Armchair Attorney
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
From AI agents that negotiate contracts to the surprising world of private-label branding, this month’s Freight Friends covers the big shifts shaping logistics right now. Blythe and Grace Sharkey break down Grace’s experience at the Change event, the rise of HappyRobot and other AI-driven workflows, the state of reverse logistics, and how private-label strategies are influencing everything from Costco to Meghan Markle’s failed brand.
Key takeaways:
- Supply chain executives at the Change event are prioritizing education and AI readiness.
- AI adoption is slowing in some areas, but practical agents like HappyRobot are gaining traction.
- Reverse logistics is becoming a bigger operational challenge for retailers and manufacturers.
- Private label strategies separate brand failures from retail giants like Costco.
- Marketing plays, community spotlights, and Source-to-Porch stories keep freight creative and human.
LINKS:
- Grace’s LinkTree
- Returns Category on CargoRex
- Didero AI
- NRF and Happy Returns Report
- Michael Gessen’s Direct Mail Marketing Efforts
- Reachdesk Website
- HappyRobot Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Anne Reinke didn’t plan on leaving the Transportation Intermediaries Association, but when the longtime IANA leader retired after more than two decades, she received an offer she couldn’t refuse. With a lifelong passion for rail and deep experience at CSX and TIA, Anne stepped into the role of President and CEO of the Intermodal Association of North America.
In this episode of Everything is Logistics, Anne shares how she hit the ground running with a listening tour of IANA’s membership, her vision for elevating the association’s profile, and the key policy issues she’s prioritizing in Washington. She also breaks down the often-overlooked benefits of intermodal and why it deserves more attention from shippers and policymakers alike.
Key takeaways:
- Anne’s career path from CSX to TIA prepared her to lead IANA.
- A nationwide listening tour is shaping IANA’s strategy and member priorities.
- Intermodal’s complexity often hides its cost and sustainability advantages.
- Advocacy efforts focus on labor, infrastructure, and independent contractor protections.
- IANA is working to boost awareness and build trust in intermodal.
LINKS:
- Anne's LinkedIn
- Intermodal Association of North America Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Jason Murray—CEO & co-founder of Shipium and 19-year Amazon vet—joins Everything Is Logistics to unpack what really moves the needle for shippers: accurate delivery promises, multi-carrier execution, and where AI agents add real value today.
We get into the “coordination layer” most retailers are missing across OMS/WMS/TMS, building a digital twin of your network, and why faster can actually be cheaper when your method mix and lanes are modeled correctly. Favorite line: Shipium’s role is a “super-sophisticated calculator” for decisions the human brain (and spreadsheets) simply can’t keep up with.
Key takeaways
- The coordination gap is costly. Most enterprises make siloed decisions in OMS/WMS; the win is a horizontal optimizer that weighs transportation, inventory, and cost together.
- Promise precision beats blanket speed. Customers want confidence in “by Thursday,” not generic “2-day.” Model ship dates and probability of arrival—and constantly backtest your predictions.
- Digital twins drive smarter choices. Shipium models lanes, cutoffs, and costs in real time to choose carrier/method, where to ship from, and what to promise.
- AI agents = productivity multipliers. Early wins: a “what happened to this shipment?” chat workflow, and agents watching network signals (the old Amazon “little red button”) to trigger reroutes.
- Money on the table. Method optimization and delivery-promise installs have driven multi-million-dollar annual savings for large retailers.
LINKS:
- Shipium's Website
- Jason's LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Freight fraud is one of the biggest threats facing independent brokers today, and many agents are left without a playbook for how to respond. In this episode of Everything is Logistics, Blythe talks with Mark Funk and Shiv Narayan of SPI Logistics about building an action plan to protect agents, their customers, and their carriers. From red flags to response strategies, this conversation lays out the steps every agent should know.
Key takeaways:
- Why freight fraud is escalating and what makes agents vulnerable.
- The most common fraud tactics used against brokers and carriers.
- How SPI equips agents with tools and processes to fight back.
- The role of culture, training, and communication in prevention.
- What agents should do immediately when they suspect fraud.
LINKS:
- SPI Logistics Freight Agent Website
- SPI Freight Agent Program
- Mark's LinkedIn
- Shiv's LinkedIn
WATCH THE FULL VIDEO HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Mergers and acquisitions are reshaping the logistics tech landscape. In this episode of Freight Friends, Blythe and Grace Sharkey unpack what recent deals mean for the industry, how SEO strategies are shifting under AI pressure, and what freight markets could look like in the coming months. They also explore the ripple effects for carriers, shippers, and the tech companies caught in the middle.
Key takeaways:
- Tech consolidation is reshaping how freight companies compete and collaborate.
- SEO strategies in logistics are changing fast with AI and shifting consumer behavior.
- Carriers and shippers are feeling the pressure of an uncertain second half of 2025.
- Market moves today will set the tone for 2026 freight demand and technology adoption.
LINKS:
- Grace’s Linktree
- FreightGames.io
- "Flexport Tycoon"
- LinkedIn post on Instagram SEO
- Cloudflare fighting against the LLM bots
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
This solo episode of Everything is Logistics pulls back the curtain on CargoRex’s new Associations directory—why we built it, who it serves, and how to use it to find the right freight, logistics, and supply chain associations for your goals.
You’ll hear the product decisions behind the category (taxonomy, search, and selection criteria), the problems it solves for busy operators, and a simple workflow to turn a membership into a pipeline. Plus, how you can suggest an association, claim your listing, and what’s coming next in the CargoRex roadmap.
Key takeaways:
- The problem: association info is scattered, outdated, and hard to compare.
- The build: a clean index of freight/logistics associations with filters that match how pros evaluate membership.
- The win: faster discovery, better fit, clearer ROI on dues and time.
- How to use it: shortlist, compare perks, plan engagement, measure results.
- What’s next: more categories, better search, and member playbooks.
“Membership only works if you work it. CargoRex helps you pick smarter and act faster.”
Try it: Head to CargoRex and open the Associations category to search, compare, and submit missing orgs.
LINKS:
- CargoRex Website
- CargoRex Associations
- Best Trade Associations for Logistics Professionals: Boost Your Network, Knowledge & Credibility
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Before we can build a base on the Moon, we need something even more important than astronauts: a supply chain. In this episode of Everything is Logistics, we're exploring the "New Silk Road in Space" with Joe Pawelski, CTO and co-founder of CisLunar Industries.
Joe breaks down how his company is developing the infrastructure to support in-space manufacturing, power systems, and debris recycling—all to make lunar logistics a reality. From turning orbital junk into usable fuel and metal to enabling sustainable lunar operations, this conversation connects the dots between space innovation and real-world logistics strategy.
We cover:
- How the Space Foundry and Power Processing Units (PPUs) enable space-based supply chains
- What it takes to build and power a Moon base
- Why orbital recycling is more than space cleanup—it’s a new source of fuel and materials
- The METAL framework and what it means for lunar logistics infrastructure
- What logistics pros on Earth can learn from solving supply chain challenges 240,000 miles away
Whether you move freight by truck, ship, or spacecraft—this episode delivers.
Listen in and imagine the future where cargo routes don’t stop at the atmosphere.
LINKS:
- Joe's LinkedIn
- CisLunar Industries LinkedIn
- CisLunar Industries Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
The logistics industry can often feel like a numbers game, but Linda Carrion is here to remind us it’s always been about the people, especially the drivers.
In this episode, Linda shares how she went from medical assistant to CEO of two freight companies, why her approach to leadership is grounded in empathy, and how local networks like the Propeller Club are changing the business landscape in Jacksonville.
Whether you’re building a freight business or just trying to hold on during a tough market, Linda’s story offers real talk and practical advice.
Key takeaways:
- The agent model gave Linda the safety net to grow her business without sacrificing independence.
- Building trust and transparency with drivers leads to better retention and long-term reliability.
- Intermodal operations are anything but cookie-cutter and require constant problem-solving.
- Local organizations like the Propeller Club play a critical role in fostering freight community connections.
LINKS:
- Linda's LinkedIn
- Carry-on Transportation Solutions Website
- JAXPORT Website
- TALON Jax Website
- Propeller Club - Port of Jacksonville Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Drones are doing a lot more than flying packages. They’re quietly transforming how warehouses operate behind the scenes.
In this episode of Freight Friends, Grace Sharkey and Blythe explore how drones are being used in logistics operations both inside and outside the warehouse, what the second half of 2025 might look like for freight, and the freight businesses and marketing tactics that have their attention. The episode wraps with a few source-to-porch stories that highlight what really moves this industry.
Key takeaways:
- Indoor drones are helping warehouses reduce injuries and boost productivity without major infrastructure changes
- The second half of 2025 may bring more rate instability and seasonal chaos, especially for Q4 retail
- Some of the most effective freight marketing right now is low-budget and high-authenticity
- Source-to-porch visibility is improving, but expectations and execution still pose challenges
LINKS:
- Grace's Linktree
- Grace's work at Orderful
- ImportYeti
- DexaDrone
- Gaetano DiNardi on SEO
- Triumph & Loadpay’s Mike Rowe commercial
- Screwworm in cows
- Mustard history
- The Dupe Economy: Why Today's Consumers Are Smarter Than Ever
- Inside the Shadowy, Lucrative Business of ‘Superfake’ Luxury Handbags
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
What happens when the company you helped grow suddenly shuts down? For Mia Mazel, it sparked the launch of a brand new one, Talento.
Recorded live at TMSA Elevate in Austin, this conversation with Mia explores her journey from grad student to logistics leader, how she navigated the closure of Sworkz, and how Talento is redefining nearshore staffing with a tech-first mindset. She shares how adversity turned into opportunity, why supply chain pricing teams are ripe for transformation, and how blending AI with human expertise creates smarter operations, not job replacements.
Key takeaways:
- Mia launched Talento just 72 hours after her former company shut down, retaining customers and building new processes on the fly.
- Talento provides talent management solutions and AI-powered tools for supply chain companies with a focus on operational simplicity.
- Nearshore teams can do far more than customer service, especially in pricing, sales, and data.
- Mia aims to act as a partner, not just a service provider, offering guidance even when clients aren’t sure where to start.
- Building brand trust means creating a business that can thrive without being dependent on one person.
LINKS:
- Mia's LinkedIn
- Talento Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
If you're still relying on check calls and spreadsheets to track freight, you're already behind.
In this episode, Chain’s EVP of Sales, Kevin Coomes, joins the show to break down how his team is building AI-powered tools that make life easier for freight brokers, from exception management to proactive customer communication. We also dig into the origin of Chain, how their Autopilot tool works inside your TMS, and why eliminating noise is the real key to broker productivity.
Key takeaways:
- Most freight brokers still rely on outdated, reactive methods like manual check calls.
- Chain uses AI to centralize communication and automate exception management directly inside the TMS.
- Autopilot is designed to work in the background, taking care of low-value tasks so brokers can focus on what matters.
- Visibility doesn’t just mean tracking freight—it means proactively alerting stakeholders before problems arise.
- The freight future is about cleaner data, less busywork, and platforms that help you grow.
LINKS:
- Kevin's LinkedIn
- Chain's Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
What if the final frontier isn’t as far away as it seems? In this episode, Kelli Kedis Ogborn, VP of Space Commerce and Entrepreneurship at the Space Foundation, breaks down how space is no longer just about astronauts and satellites. It’s an economic engine already driving trillions in opportunity. From reusable rockets to orbital infrastructure and venture capital gaps, this conversation explores what it takes to do business beyond Earth.
Key takeaways:
- The global space economy is currently valued at $570B and expected to hit $772B by 2027
- 78% of the space economy is driven by commercial activity, not just government spending
- Satellites are enabling new markets in insurance, agriculture, and logistics through advanced data
- Infrastructure in space needs coordination and standards like refueling stations and docking protocols
- Venture capital alone won’t fund the future, so sovereign wealth and patient capital are key to scale
LINKS:
- Kelli's LinkedIn
- Space Foundation Website
- Kelli's Podcast/Webcast about Space Economy
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
What does it take to build trust in freight?
In this episode, recorded live at TMSA Elevate in Austin, Texas, SPI Logistics' CRO Senior Vice President, Mike Mikulik, joins Blythe to share the freight fundamentals that never go out of style, like proving your worth, asking better questions, and why breaking bread still beats fancy tech.
Whether you're a new broker or a seasoned freight agent, this conversation is full of tried and true insights that can level up your relationship game.
Key takeaways:
- Always start small and prove yourself before trying to win the biggest lanes.
- Brokers should understand their customer's supply chain to provide real value.
- Empathy and relationship-building still outperform tech during critical moments.
- Asking for referrals directly (and consistently) can unlock huge growth.
- Freight agents need ongoing education to stay relevant in uncertain markets.
LINKS:
- Mike's LinkedIn
- The Ultimate Guide for Experienced Freight Agents
- SPI's Secrets to Building a Successful Freight Agent Career
- Become an SPI Freight Agent
- SPI Logistics' Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
What happens when freight’s brightest minds in sales, marketing, and entrepreneurship unpack the biggest shifts in logistics?
Recorded live at TMSA Elevate 2025, this episode features Charlie Saffro (CS Recruiting), RJ Finnegan (SPI Logistics), and Anthony Pagnotto (Mohawk Global) as they share the biggest takeaways from the conference, including how freight companies are using AI, rethinking branding, and marketing their back office in new ways.
5 Things We Learned at TMSA Elevate:
- Internal alignment between sales and marketing creates faster wins in slower markets.
- Your back office can be a selling point when shippers care about transparency.
- AI is embedded in daily workflows, but results still depend on human authenticity.
- Long-term relationship building beats speed when it comes to freight sales.
- Community-focused conferences like TMSA promote collaboration, even among competitors.
LINKS:
- TMSA's Website
- Charlie's LinkedIn
- RJ's LinkedIn
- Anthony's LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
What does the future of logistics really look like? In this episode, host Blythe Milligan shares details on her recent behind-the-scenes tour of DHL’s Export Facility and Innovation Center in Chicago.
From sorting 10,000 packages an hour with only a dozen employees to integrating robotics and generative AI, the tour demonstrates how tech and transparency are reshaping the supply chain.
This episode truly highlights how one of the world’s largest logistics companies is using automation to drive efficiency and scale.
Key takeaways:
- DHL’s export facility in Chicago can process up to 10,000 packages per hour with just 12 employees on the floor.
- Robotics like Robust AI and Boston Dynamics' Spot are already being tested in real-world warehouse environments.
- The company is rolling out a global generative AI hub with over 75,000 users across 140 countries.
- AI tools now handle customs processing at massive scale, including 35 million customs entries.
- New delivery methods like e-bikes from Rytle aim to tackle the challenges of last-mile logistics in dense urban areas.
LINKS:
- DHL's Website
- DHL's Logistics Trend Radar
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Is EDI broken or just misunderstood? In this reunion episode of Freight Friends, Blythe Brumleve welcomes Grace Sharkey back to the mic to talk about her new role at Orderful, the state of freight media, and why so many companies are still struggling with EDI integrations.
From customer horror stories to a Christmas Eve miracle involving Walmart, Grace shares why she’s betting big on solving one of freight’s most persistent pain points.
Key takeaways:
- Media experience is a hidden weapon for logistics companies trying to build trust and relevance
- Grace’s new role at Orderful focuses on making EDI less painful, faster to implement, and API-friendly
- Many brokers delay switching tech out of fear of cost when in reality, it’s the bad setup that’s costing them
- Freight tech storytelling needs to focus more on the people using it, not just the software
- Orderful is solving a known problem with actual working tech (that’s already saved Christmas at least once)
LINKS:
- Grace's Linktree
- Nick Stachel's LinkedIn
- Orderful's Website
- The Supply Chain Is the Product
- The Logistics of SHEIN: From Imports to Influencers
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Your brand isn’t just your logo or your tagline. It’s your supply chain.
In this solo episode, Blythe breaks down her recent BBC appearance and expands on a bold new thesis: your supply chain isn’t just a backend function.
It’s the product. From viral TikToks to luxury handbag knockoffs, this episode explores why today’s buyers are more concerned than ever with the “how” behind their favorite stuff. And why that curiosity is your best marketing tool.
Key takeaways:
- Transparency isn’t just ethical. It’s profitable.
- Gen Z and Millennials are fueling resale and sustainability trends.
- The rise of TikTok creators is exposing global supply chain truths.
- Brands that share sourcing stories earn long-term loyalty.
LINKS:
- Appearance on BBC's What in the World
- Tanner Leatherstein on TikTok
- Sheep Inc.
- Good on You
- Trashie
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
We’ve all heard the hype about AI, but what’s actually happening behind the scenes?
In this episode, Blythe breaks down two major studies that reveal how marketers are really using AI tools, where they’re struggling, and what’s coming next. If you're trying to figure out what to adopt (and what to ignore), this episode offers a blueprint for smart AI integration without the slop.
Key takeaways:
- Only 17% of marketing teams have fully integrated AI into their workflows.
- 65% of marketers say research and ideation are still the most time-consuming tasks.
- You can use anonymized meeting notes to supercharge FAQ pages and ad campaigns.
- Tools like Grok and ChatGPT Projects have helped reduce research time from 6 hours to 2.
- AI is best used as a co-pilot, not the sole driver of your content strategy.
Note: In this episode, Blythe references "Gemma" a lot. Like, a lot, a lot. But it's actually GAMMA. Please forgive her mistake and check out their awesome AI for presentation slides here.
LINKS:
- Writer.com
- AI Report from Writer
- State of Data 2025
- Report of the Register of Copyrights
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Most freight tech stacks are a tangled mess of tools that don’t talk to each other. Ezequiel Peralta, VP of Technology at SPI Logistics, is working to fix that.
This episode strips away the hype and digs into what it really takes to build functional, secure, and scalable freight systems. Peralta shares how SPI is moving beyond the TMS-first mindset by introducing a flexible integration layer, leveraging AI to reduce email chaos, and automating back-office tasks without sidelining the people who matter most.
Freight leaders looking to create tech that works for humans, not the other way around, will get a lot out of this one.
Key Takeaways:
- Freight tech success depends on modeling your business process before adopting any tool.
- SPI Logistics is moving beyond the TMS as the tech stack centerpiece with a dedicated integration layer.
- AI tools are only valuable when paired with structured data and business-aligned goals.
- Automation is transforming back-office operations, reducing manual tasks for better auditing and analysis.
- Everyone—not just IT—must be involved in managing freight fraud and data security.
LINKS:
- Eze's LinkedIn
- SPI Freight Agent Program
- SPI on CargoRex
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Barges move over 70 percent of U.S. grain and can carry the equivalent of 4,000 truckloads with a single tugboat. Yet this massive freight channel has remained invisible to most supply chains due to outdated systems and zero visibility.
In this episode, OpenTug CEO Jason Aristides shares how his team is digitizing barge and tug operations with GPS tracking, AI-powered automation, and a modern marketplace experience. By unlocking real-time visibility and booking capabilities, OpenTug is helping shippers tap into a cleaner and more efficient way to move freight across America's 12,000 miles of inland waterways.
Key takeaways:
- Barges are one of the most fuel-efficient and underused freight modes in North America
- A single barge move can replace thousands of truckloads with a fraction of the labor
- OpenTug brings real-time GPS and predictive ETAs to an industry that ran on email chains
- Ports like New Orleans are investing heavily in container barge terminals
- More visibility and automation will help eliminate empty miles and reduce emissions
LINKS:
- Jason's LinkedIn
- OpenTug's LinkedIn
- OpenTug on CargoRex
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
The freight market doesn’t work the way most people think it does, and Chris Caplice is here to explain why.
As the Chief Scientist at DAT Freight & Analytics and Executive Director of MIT’s FreightLab, Chris has spent years studying the breakdowns in routing guides, the myth of economies of scale, and why AI isn’t a magic bullet for bad freight strategy.
In this episode, we’re diving deep into how shippers, brokers, and carriers can use benchmarking and dynamic tools to build more resilient freight networks and avoid the common traps in RFP season.
Key takeaways:
- Freight contracts often fail because they’re built around ghost lanes that never move freight.
- AI works best when applied to unstructured transportation data, not generic pricing models.
- Dynamic routing guides and benchmarking tools help reduce failure points in traditional RFPs.
- Economies of scale don’t really exist in truckload—scope and flexibility matter more.
- Smart freight strategy comes down to understanding your network’s quirks, not copying someone else’s.
LINKS:
- Chris' LinkedIn
- DAT Freight & Analytics Website
- DAT Freight & Analytics on CargoRex
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Business owner, podcast host, and SPI Logistics freight agent Dave Gulas is back on the show to talk about how he uses podcasting to create content for his customers and leads. By using education, he’s able to stay top of mind and earn future opportunities by delivering value long before the sale.
From sharing entrepreneurial stories to building lead pipelines, Dave breaks down why consistency is the secret weapon most folks overlook.
Key Takeaways:
- Podcasting isn’t just for downloads, it’s a long-game strategy for building relationships and trust.
- Creating educational content can double as lead generation when you stay consistent.
- The best episodes feature real stories of wins, losses, and lessons from entrepreneurs.
- Sales today is about storytelling, not cold pitching, and your content is your proof.
- Success in podcasting comes from starting scrappy, staying consistent, and learning as you go.
LINKS:
- Dave's LinkedIn
- EZDC 3PL on CargoRex
- Dave's Website
- Beyond Fulfillment Podcast
- Freight By Dave
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Tariff news changes by the hour, and freight pros can’t afford to fall behind. In this solo episode, Blythe shares how she used AI tools to get smart on global trade policy fast and prep for a talk on tariffs with real confidence.
From building a research system to generating a podcast from her notes, Blythe walks through the AI workflows that helped her synthesize thousands of data points, spot trends, and understand what global trade shifts actually mean for the industry.
Key takeaways:
- Tariff policy is evolving fast, and freight professionals need a plan to keep up
- AI tools like Grok, ChatGPT, and NotebookLM help filter, summarize, and structure complex research
- Building a central repository of information is key to staying informed and ready to act
- AI won’t replace your job, but someone using AI will
- Turning research into shareable content helps you become the go-to resource in your niche
Listen to learn how to use AI to understand and explain global trade chaos before it impacts your business.
LINKS:
- GPU Loopholes, Mexico Supply Chain Shift, Wafer Fab Equipment Vulnerabilities, Optical Module Pricing Surge, Datacenter Equipment
- Tariff Shockwave: US Import Bookings Collapse After Q1 Surge
- Blythe’s Tariff Research Doc
WATCH THE FULL VIDEO HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
From de minimis drama to geopolitical trade shakeups, tariffs are doing more than raising prices, they're forcing a full rewrite of how e-commerce logistics gets done.
Harshida Acharya, Chief Strategy Officer at Fulfillment IQ and host of the eCOM Logistics Podcast, joins the show to explain what these policy changes really mean for brands. If you’re still relying on one warehouse, one fulfillment model, or one country, consider this your wake-up call.
Key Takeaways:
- Tariff shifts and de minimis changes are disrupting the global cost structure for e-commerce brands.
- Brands overly reliant on Chinese imports or DTC fulfillment models are the most exposed.
- U.S. regulatory changes are pushing a long-term shift toward nearshoring and diversified supply chains.
- Fulfillment strategy must align with evolving trade rules to remain sustainable.
- Strategic investments now will separate the survivors from the reactive.
LINKS:
- Harshida's LinkedIn
- eCOM LOGISTICS Podcast
- Fulfillment IQ on CargoRex
- Tariff Shockwave: US Import Bookings Collapse After Q1 Surge (Vizion & Dun & Bradstreet)
- Ladies Who Logistic LinkedIn Group
- How To Handle Supply Chain and Logistics Masterfully with Sandra MacQuillan
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
AI is being hyped as the magic bullet for supply chains—but what happens when your infrastructure isn’t ready to support it? In this episode, Blythe Brumleve chats with David Bell, CEO of Cloneops.ai, about the cold, hard realities of deploying AI in logistics. From unreliable data pipelines to the complexity of nearshoring, David breaks down what’s broken, what’s fixable, and what’s still wildly misunderstood.
Whether you're trying to optimize costs or just figure out how to prep your backend systems, this episode delivers the technical insights and strategy talk you didn’t know you needed.
Key takeaways:
- Most companies overestimate their AI readiness due to poor data infrastructure.
- Nearshoring challenges can be solved, but not without multi-tier supply visibility.
- AI needs structured, reliable, and real-time data to be effective.
- Cost optimization often breaks down without proper freight data standardization.
- Internal champions for AI projects must bridge both tech and ops.
LINKS:
- David's LinkedIn
- CloneOps Website
- CloneOps Logistics
- Andrew Silver Interview on The Freight Pod
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Many people in logistics shy away from giving their opinions online. But Jennifer Morris founded her company Ship Happens to do the exact opposite–by giving opinions online that help other SMBs from shipping headaches.
Jenn joins the show to talk about her more than 20 years in logistics, how brokerage sales strategies are different for women, and which logistics company would make for a great reality show.
LINKS:
- Jenn's LinkedIn
- Jenn on the PODcast Asset Based
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
When AI enters the supply chain, your biggest threat might not be a hacker—it might be a rogue Excel sheet buried deep in your processes.
In this panel from Manifest, Blythe moderates an insightful discussion with data security leaders on what it really takes to secure supply chains in an AI-powered world. From hallucinating large language models to ecosystem-wide vulnerabilities, this episode is packed with honest perspectives you won’t hear on a sales deck.
Panelists included:
- Mike Polich, Head of Functional Logistics, Honeywell
- Mahesh Rajasekharan, President & CEO, Cleo
- Adam Anderson, Account Management Lead, Crisp
If your data is messy, your AI is useless—and potentially dangerous. This conversation breaks down how to audit internal systems, enforce better access controls, and shift from siloed operations to orchestrated ecosystems ready for intelligent automation.
Key takeaways:
- Bad data creates costly, invisible risks.
- Generative AI cannot work without structured and secure data.
- Most breaches originate from inside your organization.
- Companies that collaborate securely outperform those that don’t.
- Supply chain resilience depends on ecosystem-wide visibility and control.
LINKS:
- Mike's LinkedIn
- Honeywell's Website
- Mahesh's LinkedIn
- Cleo's Website
- Adam's LinkedIn
- Crisp's Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Why does it feel like U.S. ports are stuck in the past while the rest of the world is fully automated?
This episode with Lauren Beagen—lawyer, founder of The Maritime Professor®, and host of By Land and By Sea—dives into why maritime regulations matter, what tech labor negotiations are really about, and how tariffs are a lot more about vibes than rules.
From dock safety to global competitiveness, we explore the big-picture forces shaping the future of port operations and maritime shipping.
Key takeaways:
• 93% of ports globally are not fully automated, despite the narrative.
• The FMC’s role is flag-neutral but laser-focused on protecting U.S. importers and exporters.
• Tariffs are less about policy and more about political posturing.
• Diversifying ports of entry is critical—but not always feasible due to specialized infrastructure needs.
• Labor/tech tensions stem from generational divides, safety, and global competitiveness.
LINKS:
- Lauren's LinkedIn
- The Maritime Profession X
- The Maritime Professor Website
- Squall Strategies Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
If you've ever asked “Where’s my container?”—this episode is for you.
Rene Alvarenga, Senior Director of Product Management at Kaleris, breaks down why visibility is still one of supply chain's biggest unsolved problems.
Backed by data from a new report with maritime research firm Thetius, this conversation unpacks the massive disconnect between what terminals think they’re delivering and what shippers actually experience.
Key takeaways:
• 87% of terminals think they offer great visibility—but only 25% of shippers agree.
• In some regions, vessel ETAs change up to 15 times, causing mass disruption.
• Most companies only use about 30% of their logistics tech capabilities.
• Solving for visibility starts by improving your execution—not adding new tools.
LINKS:
- Rene's LinkedIn
- Kaleris' Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Cargo thieves aren’t just stealing freight—they’re outpacing traditional security methods with fraudulent carriers, fake BOLs, and even high-speed heists.
Cargo theft has surged 50% year-over-year, leaving shippers and brokers scrambling for protection. But while criminals are getting smarter, so is technology.
On this episode of Everything is Logistics, Jonathan Ryan, CPTO of Overhaul, reveals how AI and machine learning are helping companies prevent theft before it happens.
Key Takeaways:
- Cargo theft is up 50% from 2023 to 2024, with electronics, pharmaceuticals, and food as the biggest targets.
- Thieves are forging BOLs mid-transit using mobile printers, allowing them to walk away with shipments undetected.
- The Romanian Roll, a high-speed theft method, is now happening in the U.S., putting drivers at greater risk.
- Overhaul’s Fraud Watch AI analyzes historical theft data, FMCSA records, and live tracking data to detect risky carriers and suspicious shipments.
- Overhaul’s law enforcement network has achieved a 96% recovery rate, with boots on the ground in as little as 10-20 minutes after an incident.
Listen now to learn how AI-driven fraud detection, real-time load monitoring, and industry intelligence are changing the game for supply chain security.
LINKS:
- Jonathan's LinkedIn
- Overhaul's Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Warehouse robotics is evolving fast, yet 90% of warehouses still don’t use automation. Why?
Despite the rise of AI, autonomous mobile robots (AMRs), and drone-based inventory tracking, most operations remain stuck in outdated, manual processes. The real challenge isn’t just cost—it’s about knowledge gaps, change management, and finding the right tech fit.
In this episode of Everything is Logistics, host Blythe Brumleve sits down with Kevin Lawton, host of The New Warehouse Podcast, to break down the biggest barriers preventing robotics adoption in warehousing. From entry-level automation solutions to practical strategies for integrating AI-driven robotics, we explore what’s next for warehouses that want to scale.
Key Topics Covered:
- The real reasons why 90% of warehouses haven’t adopted robotics.
- Entry-level automation solutions that are accessible right now.
- How poor warehouse processes can sabotage automation efforts.
- Robots as co-workers: addressing change management challenges.
- Hummingbird Systems’ drone picking technology—is this the future?
"If you automate a bad process, you're just making that bad process happen faster." – Kevin Lawton
LINKS:
- Kevin's LinkedIn
- The New Warehouse Website
WATCH THE FULL EPISODE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Freight brokers waste hours on missed calls and rate negotiations. What if AI could handle those conversations instantly?
Roger Boza, Chief Technology Advisor at CloneOps, explains how AI-powered voice agents are transforming brokerage operations. From real-time rate negotiations to eliminating phone call bottlenecks, Boza breaks down how AI streamlines freight without replacing human brokers.
Key Topics Covered:
• Agentic AI vs. Automation – What’s the difference?
• AI-powered phone conversations – Faster, more efficient freight booking
• Rate negotiation in real-time – No more missed calls or lost deals
• Keeping brokers in control – How sentiment analysis ensures a human touch
• Security and compliance – Why AI in freight must be trustworthy and scalable
"You don’t go on hold. You don’t get frustrated. AI can negotiate rates in real-time—so brokers and carriers don’t waste time playing phone tag." – Roger Boza
LINKS:
- Roger's LinkedIn
- CloneOps' Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Freight fraud is escalating at an alarming rate. Cargo theft, double brokering, and identity fraud have increased by 500% year over year, leaving brokers and carriers struggling to stay ahead.
In this episode of Everything is Logistics, host Blythe Brumleve sits down with Reid Clements of Highway to discuss how identity verification technology is preventing fraud before it happens.
Key Topics:
- The biggest fraud threats in freight today
- How criminals are buying fake MC numbers for as little as $300
- AI-driven fraud, including voice cloning and FMCSA hacks
- How Highway’s single sign-on system is eliminating fraud
- Real-time risk detection and carrier verification tools
This conversation is essential for brokers, carriers, and anyone in freight who wants to avoid costly fraud.
LINKS:
- Reid's LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
The logistics industry is changing fast, and women are leading the charge. In this episode of Everything is Logistics, host Blythe moderates a dynamic panel from Manifest 2025 featuring:
✅ Grace Sharkey (FreightWaves) - Media expert covering supply chain trends
✅ Oana Jinga (Dexory) - Bringing AI & robotics into warehousing
✅ Nathalie Lallet (Uber Freight) - Driving tech partnerships in logistics
✅ Rachel Levy (Brooklinen) - Supply chain executive with decades of experience
Topics include:
🔹 AI, automation, and logistics tech
🔹 The role of women in transforming supply chain
🔹 Why partnerships drive innovation
🔹 Career advice for aspiring logistics professionals
LINKS:
- Grace Sharkey's LinkTree
- Oana Jinga's LinkedIn
- Nathalie Lallet's LinkedIn
- Rachel Levy's LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Ever wondered how global logistics companies keep track of millions of postal codes, city divisions, and ports worldwide? In this episode of Everything is Logistics, we sit down with Simon Vandemoortele, CEO of GeoPostCodes, to discuss how structured, AI-powered location data is revolutionizing freight, sustainability tracking, and supply chain efficiency.
🔹 How GeoPostCodes maintains the most comprehensive location data set in the world
🔹 Why U.S. companies struggle with international postal systems
🔹 The massive role location data plays in carbon emissions tracking
🔹 How DB Schenker, MSC, and other global giants use GeoPostCodes for freight planning
LINKS:
- GEOPostCodes' Website
- Manifest Takeaways
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
The squad is back from Manifest and we’ve got some takeaways to share from all of our conversations from the podcast booth to the expo floor.
Also in the show, Blythe talks about the week after launching CargoRex and the lessons we’re already learning along with platform improvements we’re shipping.
LINKS:
- CargoRex
- Robotics, Data, and Optimization with Dexory’s Oana Jinga
- The Relationship Between Venture Capital and Logistics with Auto Tech Ventures
TAKEAWAYS:
- Autotech Ventures: Unusual Faces in Las Vegas
- Ryder: Humanoids in Warehouses The Future of Work
- Blackberry Radar: Unlocking Actionable Logistics Data Integration
- Semantic Visions: Stay Ahead Navigating Supply Chain Risks in 2025
- Tint: Technology Strategies for Fraud Prevention in 2025
- Desteia: Unlocking Insights 3 Logistics Trends in AI Collaboration
- Voxel: Embracing AI The Future of Business Operations
- LVK: Master Optionality for Supply Chain Success in 2025
- InOrbit: Logistics AI and Space Intelligence Unleashed
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Tired of searching for logistics solutions across scattered platforms?
In this episode of Everything is Logistics, Blythe announces CargoRex, a groundbreaking new logistics hub that combines deep industry insights, privacy-first analytics, and a collaborative platform for professionals and creators.
She discusses the challenges of navigating the fragmented industry landscape and how CargoRex aims to simplify the process. Whether you're in freight, tech, or just love seeing big ideas take shape, you’ll definitely want to learn how CargoRex helps users avoid obsolescence, embrace innovation, and uncover opportunities.
LINKS:
- CargoRex Website
- Submit your biz
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Angelo Fruci grew up as a cousin to fellow logistics podcaster Chris Jolly. But it would take years later for the two to team up to start their own freight agency with none other than our favorite, SPI Logistics. Learn about that journey from engineer to freight agency owner while also picking up some sales and marketing tips along the way.
LINKS:
- Angelo's LinkedIn
- SPI's Freight Agent Guide
- SPI’s Secrets to Building a Successful Freight Agent Career
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Kevin Rutherford is host of the popular show and movement, Let’s Truck, and he’s back on the pod to talk about how to make trucking great again in 2025.
In this episode, we’re covering the importance of a healthy body and mind that leads to a more successful trucking career. And you’ll need that healthy body and mind to be able to handle the stress of broker transparency, truck parking, and other industry drama.
Kevin helps us solve it all and it’s the perfect episode to kick off the New Year.
LINKS:
- Kevin's LinkedIn
- Let's Truck Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In this episode, we focus on South American logistics, sharing crazy stories from the "Road of Death" where truck drivers dodge landslides, cross rivers on rickety pontoon boats, and take showers in mountain waterfalls just to deliver their cargo.
Blythe and Grace Sharkey unpack China's ambitious power play in South America, revealing how their new mega-port in Peru and planned infrastructure projects could reshape global trade routes and potentially sideline the Panama Canal.
They also bring attention to the fascinating twist that many of these modern shipping nightmares stem from trying to adapt 15th-century Incan roads - some of history's most impressive engineering feats - into today's crucial trade routes.
LISTEN TO THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Join us for a special compilation episode featuring the best of our 2024 NASA and space logistics coverage. We dive into three exciting topics: how NASA handles deep space supply chains, the science behind growing food in space, and an exciting conversation with Inversion Space about building orbital warehouses.
From autonomous docking to space-grown lettuce to delivering cargo anywhere on Earth within an hour, these stories highlight how the final frontier is becoming the next revolution in logistics. Whether you're a space enthusiast or logistics professional, this roundup demonstrates how the industry is (literally) reaching for the stars.
LINKS:
- NASA Series: Deep Space Logistics
- NASA Series: How to Grow Food in Space
- Building Warehouses in Space with Inversion
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Get ready for a freight sales crash course with insights from the best of 2024 packed into one mega-episode.
Learn how to master cold calls, build trust with shippers, and use AI tools to create standout content. Join Blythe as she chats with industry leaders like Stephan Mathis and the Freight360 team about adapting sales strategies for the current market. If you want to crush it in freight sales for 2025, this is your must-listen episode!
LINKS:
- A Freight Sales Masterclass with MoLo Co-Founder Stephan Mathis
- How Freight Companies Are Managing Their 2024 Marketing Budgets
- Freight Broker Training and Content Marketing Strategy with Freight 360
- Hunters, Farmers, and CRMs: Evolving the Logistics Sales Model
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Looking back at 2024, our goal was to capture some of the most fascinating stories from across the logistics industry. Before rolling into 2025, we've compiled four of our favorite episodes of the year into one.
This includes Sal Mercogliano's analysis of how global conflicts impact supply chains, plus a deep dive into the workhorses of waterways - tugboats and barges. The compilation episode also includes an exploration of Great Lakes shipping and Michigan's natural resources, alongside highlights from Manifest 2024.
LINKS:
- How War Affects Global Shipping with Sal Mercogliano
- Underrated Modes of Shipping: Tugs, Barges, and Canals
- Freight Friends: Tugboats, Barges, and Uber Freight’s Carrier Summit Recap
- Great Lakes Shipping and Michigan's Natural Resources
- The Most Interesting Things We Saw at Manifest
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Get a crash course in the tech transforming global supply chains, from warehouse drones to AI-powered optimization, with three can't-miss conversations from industry innovators.
Metafora’s Chief Growth Officer Ryan Schreiber dives into the realities of AI implementation, LoadPartner Co-founder Garrett Allen breaks down what AI means for logistics teams, and Gnosis Freight CTO Jake Hoffman reveals how better visibility is reshaping container shipping. Their expert insights cut through the hype to uncover where freight tech is really headed.
LINKS:
- Advancing Freight Tech with Ryan Schreiber
- A Crash Course in Freight AI with Garrett Allen
- The Container Operating System with Gnosis Freight
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Janet Labuda spent more than 30 years in U.S. Customs before leading up Customs and Trades Issues at Maersk Customs Services.
She joins the podcast to talk about how to build a compliance department alongside AI in order to keep your company ahead of regulations, tariffs, and more.
It’s a fun conversation for the folks who (like me) only have experience with Customs by watching the TV show To Catch a Smuggler (which is also referenced a lot in this episode). Hope you enjoy the convo as much as I did.
LINKS:
- Janet's LinkedIn
- Maersk Customs Services' Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Cargo thieves are making off with an average of $200k per heist these days, and that's just the tip of the iceberg.
In this episode of Everything is Logistics, Grace Sharkey is back to discuss how tech is becoming both the weapon and shield in the fight against cargo crime.
She and Blythe dive into the crazy world of freight fraud, from Brazilian crime rings recruiting kids to the latest tools brokers are using to fight back.
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
The Manifest conference has dominated the logistics industry since its 2022 inception. In this episode, the Preside of Manifest Courtney Muller joins the show to talk about how they strategize their content on a variety of fronts to include a strong influencer strategy.
LINKS:
- Courtney's LinkedIn
- Manifest The Future of Supply Chain & Logistics
- Manifest LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
SPI Logistics has been helping freight agents for more than 40 years and CEO Mitch Helten joins the show to talk about how they helped to pioneer what a freight agent program SHOULD look like.
From the early days of process mapping via spreadsheets, to building their own SaaS, and then the technology hub they have today, Mitch breaks down how SPI builds on their partnerships at every level and continues to see that evolve for 2025.
LINKS:
- Mitch's LinkedIn
- SPI's Website
- SPI’s Secrets to Building a Successful Freight Agent
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In today's turbulent freight market, finding the right TMS can make or break a brokerage's success.
In this episode of Everything is Logistics, Blythe speaks with Tai Software CEO Walter "Mitch" Mitchell about how freight brokers can leverage technology to grow their business in 2025.
They cover everything from combating email overload to embracing AI, while emphasizing the importance of taking time to think strategically about business operations.
LINKS:
- Tai Software Website
- 8 Areas to Improve Your Freight Brokerage
- How Switching TMS Helped SIO Logistics Grow to Nearly $100M Brokerage
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Grace Sharkey is back with Blythe Brumleve for another episode of Freight Friends as we head towards the end of 2024.
This episode covers the State of Cargo Crime, South American Logistics, the packaging drama of Wicked dolls, and a Freightwaves F3 recap.
LINKS:
- Grace's Linktree
- Logistics Girlie LinkedIn
- Supply Chain Gals LinkedIn
- Asset Locator v1.0 Release
- Intent Data and the Future of Logistics Marketing with Kara Brown
- GenLogs launches initiative to combat theft using counterterrorism methods
- Meth seized from Myanmarese boat costs more than aircraft carrier
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
In a recent episode, we talked about a company trying to build the next shipping container and since y’all liked that episode so much, we got the CEO of Inversion Space to come on and talk about how their company is creating the next supply chain, all in space.
LINKS:
- Inversion Space Website
- Inversion Space Twitter
- Inversion Space LinkedIn
- Justin Fiaschetti LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Struggling with sales goals and questioning your marketing strategy?
The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can't grow alongside their clients' needs.
In this episode of Everything is Logistics, Blythe and Grace Sharkey discuss how freight marketers are totally sleeping on direct mail, which produces way better engagement rates than digital channels - we're talking 80-90% open rates compared to email's measly 20-30%.
LINKS:
- TMSA Website
- 2024 TMSA Benchmarking Study
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
The Arctic is melting, and a new shipping superhighway is emerging.
In this episode, Blythe and Grace Sharkey explore how the melting Arctic and the Northwest Passage could revolutionize global trade by providing a faster route than the Panama Canal.
They also examine the geopolitical dynamics, with Russia dominating the icebreaker race with 41 ships, including nuclear-powered ones, while the U.S. lags behind with just two. WATCH THE FULL EPISODE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Need a fresh take on freight sales that actually works?
In this episode of Everything is Logistics, Blythe digs through Reddit's freight broker community to uncover some surprisingly effective tips - from showing up at manufacturers' doors to building a killer social media presence.
She shares real stories from pros in the field who are ditching the spray-and-pray approach and finding success by getting personal with their prospects.
LINKS:
- Reddit Sub for Freight Brokers
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
The future of American manufacturing isn't about bringing back old factories – it's about building smarter ones.
In this episode of Everything is Logistics, Blythe shares how Hadrian, an innovative automation company, is revolutionizing American manufacturing by bridging generations of expertise.
By focusing on high-precision aerospace parts (think rockets and satellites), they're not just bringing manufacturing back to the US – they're making it faster, cheaper, and more advanced than ever before.
LINKS:
- Hadrian Website
- Inside the Future of American Manufacturing [Startup Documentary]
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
On this podcast, we're used to hearing the broker's or the carrier's point of view. But in this episode, we're showcasing a conversation held at the ECC Conference with two shippers, one in restaurant equipment and the other in electrical systems, who share their experience in trying to solve their supply chain challenges since 2020.
The ECC Conference was held in Colorado Springs at the Broadmoor and I was honored to participate in the panel alongside Phil Stephenson of Avail Infrastructure Solutions and Fred Mudge of Powell Electrical Systems.
LINKS:
- ECC Association Website
- Phil's LinkedIn
- Fred's LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Ever wonder how cargo ships navigate through the Arctic ice or why some companies keep losing their best customers?
Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe tackle everything from nuclear-powered icebreaker ships breaking through the Arctic to why freight companies might be totally missing the mark on keeping their best customers happy.
The pair discuss fresh marketing data that shows how the industry is evolving and wrap things up with a story about how mules - yes, actual mules - are helping deliver supplies to hurricane victims in North Carolina's mountains.
LINKS:
- Grace’s Linktree
- Automating Annoying Phone Calls in Freight
- Direct Mail Statistics that Marketers Need to Know
- 2025 TMSA ELEVATE Conference
- Disaster Logistics and Hurricane Helene Relief Efforts
- F3: Future of Freight Festival 2024
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Your expertise in a field is often earned through years of trial and error. But for Jennifer Lynn Harris, she has used this experience to take her career from answering phones at a freight forwarding company to managing her team of drivers and becoming a freight agent for SPI Logistics.
In this episode, Jennifer shares her journey in hopes it can help others realize the value of experience, pushing through tough times, and ultimately finding success in your work.
LINKS:
- Jennifer's LinkedIn
- Freight Coordinate Website
- Freight Coordinate LinkedIn
- Freight Coordinate Instagram
- SPI’s Secrets to Building a Successful Freight Agent Career
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Companies waste a staggering $37 billion every year on pointless meetings. In this episode of Everything is Logistics, Blythe tackles why this happens and shares how companies like Shopify are fighting back.
She breaks down the science behind why we waste so much time in meetings and offers practical tips for declining invites without burning bridges.
Based on her own experience, she shares her no-meetings-Monday rule and other strategies to take back control of your calendar.
LINKS:
- Meetings Are Wasting Your Time: Here's How To Get It Back
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
More than 90 percent of US warehouses use no form of robotics technology and with that, a lot of manual labor is dependent on a workforce and roles that are tough to consistently fill…
But GatherAI and their CEO Sankalp Arora hope to change that with his software approach to combining drones to help as a companion to the warehouse worker.
In this episode, we chat with Sankalp on how he and his team developed this software to use alongside drones to help warehouse managers, and its workers accurately count inventory to save time and money.
LINKS:
- Sankalp's LinkedIn
- Gather AI website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Ever wonder why your favorite snacks are getting harder to find? In this episode, we explore the movie theater popcorn buckets hype and the global chocolate crisis that's shaking up your candy aisle. From Dune-inspired containers that went viral to skyrocketing cocoa prices, we discuss the surprising logistics behind your snacks and how they're adapting to a changing market.
LINKS:
- ERP Failure Case Study – Hershey’s
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**-----------------------------------------
THANK YOU TO OUR SPONSORS!**
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5thtoreduce shipping costs by an average of 12% while improving on-time delivery.
CargoRexis the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
Ever wonder what happens to cargo lost at sea? In this episode, we discuss the wild world of floating freight, from 28,000 rubber duckies teaching us about ocean currents to Garfield phones mysteriously washing up on French beaches for decades.
Blythe and Grace explore bizarre incidents like Lego pieces still appearing on English coasts and a British pilot's emergency landing on a Spanish cargo ship, touching on salvage rights and environmental impacts.
While these lost cargo stories are certainly interesting, they raise serious questions about the long-term effects of our global shipping practices on marine ecosystems and international laws.
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
Ever wondered about the journey your favorite makeup product takes before it lands in your makeup bag?
In this episode, we're pulling back the curtain on the global and complex supply chain of makeup. From overseas manufacturing to the challenges of quality assurance, customs clearance, and the race against expiration dates, we'll explore how your beauty essentials make it from the factory to your front door.
In our first segment, we'll navigate the world of makeup production and distribution, uncovering the hidden hurdles that impact product quality and availability. Then, in the second half, we'll get into the often-overlooked issue of makeup returns—revealing how retailers manage them... or sometimes, how they don't manage them at all.
Whether you're a beauty enthusiast or just curious about where your products come from, this "source to porch" story will enlighten and inform.
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In this episode of Everything is Logistics, we're discussing an innovative new startup that wants to turn space into the next big shipping lane. Grace Sharkey and Blythe explore Inversion Space, a company planning to drop packages from orbit in under an hour - yeah, you heard that right!
They talk about their plans for space warehouses, debate the challenges of space logistics, and wonder if one-hour delivery from orbit could actually become a thing.
LINKS:
- Grace’s Linktree
- Space Logistics Episodes
- Ray from Inversion Video on X
- Justin Fiaschetti – Inversion Space
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In this episode of Everything is Logistics, discuss one of the biggest decisions a freight broker can make: becoming a freight agent. But hold on, the next crucial choice? Figuring out which company to join.
We’re bringing you a special compilation of conversations with the leadership team at SPI Logistics, our long-time sponsor, covering everything a potential freight agent needs to know—from accounts payable to marketing and tech support.
TIME STAMPS:
01:29 - Mike Mikulik, VP, Marketing and Sales
45:29 - Taryn Reeves, Head of the AP department
01:28:50 - Eze Peralta, VP of Technology
02:28:30 - Anita Bassi, Vice President of People and Operations
LINKS:
- Mike's LinkedIn
- Email Mike
- SPI Freight Agent Program
- From Intern to Freight Agent: Tynan Guthrie's Journey to Building His Book of Business
- Taryn's LinkedIn
- SPI Website
- Email Eze
- Freight Agent Guide
- Anita’s LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
Ever wondered how that giant TV made its way to your living room? Spoiler alert: it might've hitched a ride on a barge! In this episode of "Everything is Logistics," Blythe dives into the unsung heroes of shipping: tugboats, barges, and canals.
Teaming up with Grace Sharkey, they're exploring the ins and outs of these often-overlooked workhorses of the waterways, revealing their crucial role in global transportation.
Links:
- Grace’s Linktree
- Tugboat mug on Everything is Logistics
- Freight Friends: Tugboats, Barges, and Uber Freight’s Carrier Summit Recap
- Freight Friends: Space Logistics, Shipping Canals, and Fighting Food Fraud in our Supply Chain
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe tackle holiday retail trends and Nike's marketing missteps. They explore the addictive nature of Temu shopping and debate the value of creative versus data-driven strategies. They also discuss Inversion Space's ambitious plan to create orbital warehouses, raising questions about the future of global logistics and space regulations.
LINKS:
- Grace’s Linktree
- Nike: An Epic Saga of Value Destruction
- Space Logistics Episodes
- Ray from Inversion Video on X
- Justin Fiaschetti - Inversion Space
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In this episode of Everything is Logistics, we discuss the fascinating and often unexpected challenges in shipping succulents, sand, and magnets. We're talking plant smuggling, sand stealing, and magnet mayhem - yeah, you read that right. Learn how millennials are driving a black market for succulents, how beach sand is vanishing for concrete, and why your package of magnets might end up stuck to the side of a UPS truck.
LINKS:
- Succulent Smuggling and The Logistics Behind It
- Logistics of Sand and Why It Gets Stolen
- The Logistics of Magnets
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In this episode of Everything is Logistics, we dig into the e-commerce scene and why SHEIN is at the center of the conversation, with SHEIN and Temu making up a whopping 30% of all e-commerce shipments coming through the West Coast.
Grace Sharkey and I also chat about the flood of these tax-free shipments and how customs and border folks are scrambling to keep up. Plus, we’ll take a closer look at SHEIN's business practices on the retail and influencer side.
LINKS:
- Freight Friends: Surviving Conference Season, Fav Biz Ideas, Cargo Crimes and more
- Fast Fashion, Freight Rates and Conspiracies: Unraveling the Complexities
- Search for Ethical Brands
- Grace's Article on Using AI in Customs-border Trade Compliance
- Alibaba’s tools for cross border shipping and global sourcing with Yikun Shao
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
Many of us take for granted the ability to pull up a map app and it tells us the quickest route from Point A to B. Now imagine you’re a truck driver and you have to factor in weather conditions, dock loading locations, available hours at shipping facilities, the dimensions of your truck, etc… All of these factors and more can impact the efficiency of a driver and their deliveries.
This is why we have Trimble Transportation’s Director of Strategic Accounts, Dwanye Lazarre, on the show to talk about their incredible mapping technology and how it has a positive impact on the safety of drivers. Plus, learn about Trimble’s upcoming Insight conference taking place in Las Vegas in mid-September.
LINKS:
- Dwayne's LinkedIn
- Insight Registration Link
- Trimble Transportation's Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
Did you know that Jacksonville’s status as a trade hub played a big role in landing the city an NFL team?
Trade in Northeast Florida dates back to the 1500s, which eventually led to the establishment of JAXPORT and the NFL awarding a franchise to Jacksonville.
In this episode, we’re exploring the logistics behind getting a team and what it takes to manage game day, the season, and even the aftermath of a championship win or loss. We’re pulling together segments from past episodes so you can kick off football season with insights beyond player stats!
LINKS:
- Source to Porch: JAXPORT
- How JAXPORT and the Jaguars Shaped the City of Jacksonville
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
During our two-day NASA Tour, host Blythe Brumleve assumed that one episode (this one) would be sufficient. But considering we had enough content to make this episode 5 of the NASA Series, this is the one where we’re showing the BTS of what goes into a launch, favorite moments from creating this series, and the NASA goodie bag.
NASA SERIES LINKS:
- NASA Series: Building Space Infrastructure
- NASA Series: Shipping Weather Satellites to Space
- NASA Series – How to Grow Food in Space
- NASA Series – Deep Space
EPISODE LINKS:
- Blythe's Instagram post with photos from NASA event
- NOAA’s GOES-U Mission NASA Social Panel
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In episode 4 of our NASA Series, host Blythe Brumleve explores the manufacturing and construction happening on Earth for items destined to build new infrastructure in space. This episode highlights the innovations that will soon leave our orbit and contribute to the future of space exploration.
NASA SERIES LINKS:
- NASA Series: Shipping Weather Satellites to Space
- NASA Series – How to Grow Food in Space
- NASA Series – Deep Space
EPISODE LINKS:
- GOES-U Spacecraft
- NASA’s Barge Pegasus
- 3D-printed engine by Indian startup
- NASA Bio: Matthew Dominick
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In this episode of Everything is Logistics, Blythe dives into freight marketing's changing landscape. She explores the boom in logistics content creators and talks about finding the sweet spot between quality and quantity. Blythe also gets into the nitty-gritty of analytics reports and Google's search shakeups. To top it off, she introduces a new marketing template that's perfect for small teams looking to step up their content game.
LINKS:
- Digital Dispatch Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In episode three of our NASA Series, we’re talking about the goal of this mission: to manufacture and ship a weather satellite to space but more importantly, be able to collect data to help the accuracy of weather forecasting that impacts every single person here on earth.
After all, “Money spent on space stays on earth” and missions like GOESU help save lives and prevent/prepare for disasters.
In this episode, we’re going to be talking about the why behind this mission, what goes into weather forecasting, and when we should start hearing forecasts using data from this GOES-U satellite.
All this plus insights directly from some of the smartest people at NOAA, National Weather Service, and even the pilots who fly the hurricane hunter planes.
Speakers include:
- Bill Line, Research Meteorologist,
- Michelle Smith, Communications Specialist at NOAA
- Kevin Fryar, Chief of Staff for NOAA's GEO program
- John Sokich, NWS Director of Congressional Affairs
NASA SERIES LINKS:
- NASA Series – How to Grow Food in Space
- NASA Series – Deep Space
EPISODE LINKS:
- NOAA Career Profiles: Kevin Fryar
- Bill's LinkedIn
- Michelle's LinkedIn
- John's LinkedIn
- GOES-U: Road to Launch
- Geostationary Operational Environmental Satellite-U (GOES-U) Launch
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
When a 3PL chooses a TMS, that decision can make or break the company. In this interview, Blythe Brumleve chats with CEO of SIO Logistics Ali Shafi on the purchasing process he went through to switch his TMS, what ultimately led him to pick Tai Software, and what life is like for operations after the switch.
LINKS:
- SIO Logistics
- Ali's LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In part two of our NASA series, Blythe speaks with Matthew Mickens, NASA Horticulturalist, about how scientists are tackling the challenges of growing crops in microgravity, from specialized hydroponic systems to light recipe experiments. They also talk about the psychological benefits fresh produce provides for astronauts and how Earth-bound vertical farming draws inspiration from space research.
LINKS:
- Growing Beyond Earth Program
- Matthew's LinkedIn
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
Business types will be the first ones to tell you that there are always opportunities in a down market. This is why I'm pumped to share this conversation with SPI Freight Agent, Michael Gray.
After spending years on the carrier and technology side of things, Michael made the jump to becoming a freight agent and earning business in a down market. If you're looking for positive inspiration in this current freight market, Michael is a good one to get that advice from.
LINKS:
- Michael's LinkedIn
- SPI Freight Agent Guide
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
In part one of our NASA series, Blythe speaks with Matt Wittal about the challenges of resupplying spacecraft beyond Earth orbit, including autonomous docking, lunar dust mitigation, and radiation protection. They also discuss how NASA is adapting air cargo techniques for space and establishing new supply chains to the Moon and beyond.
This is just a glimpse into the complex logistics of space exploration and the innovative solutions being developed. More deep space logistics topics will be covered in future NASA series episodes!
LINKS:
- Growing Beyond Earth Program
- GEOS-U Road to Launch
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople.
Holly offers advice on creating a balanced sales team with both "hunters" and "farmers," and discusses the importance of aligning commercial strategy with team structure. She also shares tips on crafting effective cold calls and the underutilized power of phone communication in modern sales.
LINKS:
- Holly’s LinkedIn
- Logistics Luminaries, Live! with Blythe Brumleve
- Luminaries Consulting’s website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe are talking about space logistics, NASA, and food fraud, as well as Grace's experience attending a recent Samsara conference where asset tracking was the highlight of the event.
LINKS:
- Grace’s Linktree
- Cracking the Code: Intent Data and the Future of Logistics Marketing with Kara Brown
- Archimedes and a Boat Lift: the Falkirk Wheel
- The Rise of the Building Material Distributors
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe speaks with Chris Jolly, aka The Freight Coach. They discuss Jolly's motivation to become an entrepreneur after feeling unfulfilled in the corporate world. He shares his mindset shift from chasing vanity metrics to focusing on creating genuine impact. Jolly also reflects on the challenges of changing people's negative perceptions of freight brokers.
LINKS:
- Chris' LinkedIn
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies.
Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging.
She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding these numbers to secure a seat at the executive table.
LINKS:
- Kara's LinkedIn
- LeadCoverage's Website
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, we're recapping takeaways from TMSA in New Orleans, held from June 5-7, 2024. Recorded live, this roundtable discussion features insights from an in-house marketer, a marketing agency leader, and a company founder, offering valuable perspectives on marketing and sales strategy.
GUESTS:
Aaron Dunn: Director of Sales & Marketing, PDQ America, and Co-Host of Trucking for Millennials podcast
* Leigh Sauter: Director of Operations & Strategy, Virago Marketing
* Kameel Gaines*: Founder, CEO, and Director of Recruitment, Rig On Wheels Broker & Recruitment Services
LINKS:
* Transportation Marketing and Sales Association Website
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe speaks with Sheldon Mydat, CEO and Founder at Suppeco. They discuss the importance of relationship-driven resilience in procurement, and how Suppeco's platform facilitates collaboration and transparency between suppliers and customers.
Mydat explains how the platform incorporates live data, automation, and AI to provide actionable insights and streamline processes. He also shares his journey of launching Suppeco during the COVID-19 pandemic and the challenges he faced.
LINKS:
- Sheldon Mydat
- Suppeco Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe reflects on her podcasting journey and the importance of being a lifelong learner. She discusses leveraging online resources, understanding business fundamentals, and reverse-engineering successful content strategies to help your podcast stand the test of time.
QUESTIONS ASKED:
- What was your entry into podcasting and podcast production?
- What is your educational background? And has it been helpful in your endeavors?
- What is the most helpful skill you've brought with you into your projects? And how has it assisted you?
- What does your day-to-day look like as a Podcast Producer both individually on your own project and in your role at JPGU?
- What is your favorite aspect of this work?
- What is your least favorite aspect?
- What are some challenges you've met throughout your career journey?
- What does your marketing mix look like? What kind of marketing has been the most successful for your brand?
- Do you feel you're able to maintain a good work-life balance through your work?
- How does today compare to your first day or first few months of entering into podcast production?
- Any recommendations for those aspiring to enter into a role like yours?
LINKS:
- Digital Dispatch Website
- Jax Podcasters United Website
- Meetings Are Wasting Your Time: Here's How To Get It Back
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe speaks with Dave Gulas, a former pharmaceutical sales executive who co-founded EZDC 3PL, an e-commerce fulfillment company. Dave talks about pivoting to the logistics industry during the COVID-19 boom, partnering with SPI Logistics as a freight agent, and the value of networking and building relationships. He also offers insights into his content marketing strategy and the impact of his "Beyond Fulfillment" podcast.
QUOTES:
- "If you just start and keep showing up, good things are gonna happen. And that's really the secret. If you want even call that a secret. And so I just decided to do it and kept doing it. And now we have a real podcast, we've dropped 38 episodes and have a bunch more recorded and continue to book more." - Dave Gulas on persisting with his podcast
- "You really never know where they're going to come from, or wet. Or right, it's got to be the right time as well, right? It's got to be the right, the right fit at the right time. So the more you can be visible out there with your online presence. And for me, it's through the podcast, or it's being a guest on a podcast like this." - Dave Gulas
LINKS:
- EZDC 3PL
- Beyond Fulfillment Podcast
- David's LinkedIn
- David's Twitter
- David's Website
WATCH THE FULL EPISODE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode we're talking with Jennie Malafarina, CEO of Virago Marketing on the common pitfalls companies make with freight marketing, including failing to research their target market, using overused stock imagery, and neglecting to embrace new channels like podcasting. Malafarina stresses the importance of building a personal brand and shares insights into creating a strategic revenue generation plan.
LINKS:
- Jennie's LinkedIn
- Viraago Marketing's Website
- Ed Burns' Post on Images
- Jennie's new Freight Marketing Podcast
- Matt Silver Cargado's Email Newsletter
- Whitney's Mediocre Marketer Podcast
QUOTES:
- "I find that this industry sucks you in, and you never leave. More importantly, it's good that the industry sucks you in and that you move around the industry because we need that knowledge. We need people to understand the different nuances of the industry and be able to quickly apply solutions versus some of the greenroom people that are coming into the space." - Jennie Malafarina
- "There's never just this one path for every company. It's really about having a conversation and saying, what is the business trying to accomplish? What are the sales objectives? And how can marketing support that? So it's always going to be different based on that response." - Jennie Malafarina
- "Don't just start doing things to check boxes. Don't be like, we want a blog, so we're going to have a blog every week. Or we want to podcast so we're going to build a podcast. Who's your audience? Why is there a gap there?" - Jennie Malafarina
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe explains the reasons behind her decision to separate her podcast from her web design company, Digital Dispatch. She discusses the need for better communication with clients, upgrading her financial acumen, and streamlining processes to maintain profitability and sustainability.
QUOTES:
- "I went through and I wrote down every part of the process for onboarding, off-boarding, what happens during lead conversations, what happens when somebody becomes a customer, what happens when they move into an active opportunity. I ripped it all down and built it back up from the ashes of those flames from the previous processes." - Blythe Brumleve
- "I'm a process junkie, and I would not be able to figure out my prices, I would not be able to develop a stronger financial acumen, if I didn't take all of my processes and just tear them down and start almost from like a zero-based budgeting perspective, but start as zero-base processing perspective." - Blythe Brumleve
- "I thought if I was giving a fair price to me 10 years ago, me then, that was good enough. And that shouldn't be good enough. But I was creating this perception of myself and of my work and of my business, that I was cheap." - Blythe Brumleve
- "If you never hear from me, it's a good thing; everything is running smoothly. If you hear from me, things are a little shaky. The problem is that my tech team does a really great job. So the clients never heard from me. And that was a gap in our communications." - Blythe Brumleve
LINKS:
- Digital Dispatch Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe speaks with Jennifer Miller, Vice President Integrated Transportation at DHL Supply Chain. They discuss DHL's history as a parcel delivery pioneer, its evolution into a global logistics powerhouse, and its early adoption of digital technologies. Jennifer shares insights into DHL's use of robotics, AI, and sustainable vehicles to drive innovation and meet evolving customer needs.
QUOTES:
- "When you have men and women in an organization, you're inherently going to be better when they can part if you only have women, you only have men that can be effective, but I generally find if you have different perspectives, different walks of life, and you can all come together and approach these problems and innovations differently, you're gonna get to a better place." - Jennifer Miller
- "Visibility, I would say visibility of what is happening in their supply chain. And the ability to look at exception management through that visibility. So you know, I don't necessarily your customers don't necessarily want to go out and look at everything, but I want to see, tell me what I need to know and tell me in a really efficient digital way." - Jennifer Miller
- "We have very large operations in both Latin America, both in Mexico and South America, as well as Central America. Mexico has a very large operational footprint for us. as well as cross border services, you know, either starting in Mexico or starting in the US. So that's something that we're very comfortable with and something we do, you know, extensively today." - Jennifer Miller
- "When I started in supply chain, there weren't very many of us, I'll be honest, and certainly almost none in leadership. DHL has made a huge commitment to women in leadership. I would just tell [others] to be fearless. Just don't hold yourself back. This is a great industry." - Jennifer Miller
LINKS:
- Jennifer's LinkedIn
- DHL Supply Chain's Website
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they give some love to the unsung modes of shipping: tugboats and barges. Grace also gives us insight into Uber's third annual Carrier Summit, and gals close out the show by talking about the illegal ivory supply chain, Hubble Network, and good freight marketing.
QUOTES:
- "Conventionally, tugboat captains move close to the assisted vessel to be able to grab the messenger line from the assisted vessels troops, often even under the bow or in the turbulent. A minor floor in the maneuvering can result in major damage or injuries of the deck crew of both the tugboat and the assisted ship." - From the video
- "Most of the sales processes are very manual, and you got to talk to a lot of people, depending on what you're doing, you may be coordinating across 3456 different parties, each of which you have to communicate individually, depending on your use case. And that creates a really high barrier of entry for shippers." - From the Open Tug video
- "So we simplify that we're the first digital marketplace to connect bulk and Breakbulk shippers with transportation and terminal capacity. Customers simply search for their requirements or destinations or cargo and their timeline, they booked that shipment and they track it to their destination." - From the Open Tug video
LINKS:
- Grace's Linktree
- National Geographic’s “Warlords of Ivory”
- Uber Freight
- Tugboat mug on Everything is Logistics
- OpenTug
- SSBadger
- BoatNerd
- A Crash Course in Freight AI with Garrett Allen
- Lessons from 15 Years at TQL with Chris Fields
- Tenney Group
- Hubble Network
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe and Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discuss the company's tall, autonomous robotics solution that collects granular data from warehouses to create a dynamic digital twin environment.
Jinga shares insights on leveraging this data for optimization, consolidating product locations, identifying discrepancies with WMS systems, and orchestrating other robotics operations.
LINKS:
- Oana's LinkedIn
- Dexory's Website
QUOTES:
- "The way we look at a digital twin is like it's a dynamic and living and breathing digital object. So it needs to be able to show you at any point in time, what's the latest that's happening in the physical world [of your warehouse], how that's evolving, and what factors are influencing that change." - Oana Jinga
- "The robot is there to collect information. But what you can do with that information, is pretty much limitless. You can extract data and different points, you can compare it with other data sources, you can crunch it, you can use it for simulation for forecasting, and so on." - Oana Jinga
- "So when we say a digital twin of a warehouse, we literally mean like this digital environment that changes continuously as the warehouse changes, and that you can also then use in the future, like if you do want to simulate and try different scenarios." - Oana Jinga
- "From our perspective, we use the robot to get data continuously from warehouses to push them into that digital twin and show as close to reality as possible what's going on." - Oana Jinga
- "We take continuous pictures of the racks, and then we deconstruct those and can use computer vision. And again, some elements of machine learning to see what we're seeing in that data." - Oana Jinga
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe and Oana Jinga, Co-Founder and Chief Commercial and Product Officer at Dexory, discuss the company's tall, autonomous robotics solution that collects granular data from warehouses to create a dynamic digital twin environment.
Jinga shares insights on leveraging this data for optimization, consolidating product locations, identifying discrepancies with WMS systems, and orchestrating other robotics operations.
LINKS:
- Oana's LinkedIn
- Dexory's Website
QUOTES:
- "The way we look at a digital twin is like it's a dynamic and living and breathing digital object. So it needs to be able to show you at any point in time, what's the latest that's happening in the physical world [of your warehouse], how that's evolving, and what factors are influencing that change." - Oana Jinga
- "The robot is there to collect information. But what you can do with that information, is pretty much limitless. You can extract data and different points, you can compare it with other data sources, you can crunch it, you can use it for simulation for forecasting, and so on." - Oana Jinga
- "So when we say a digital twin of a warehouse, we literally mean like this digital environment that changes continuously as the warehouse changes, and that you can also then use in the future, like if you do want to simulate and try different scenarios." - Oana Jinga
- "From our perspective, we use the robot to get data continuously from warehouses to push them into that digital twin and show as close to reality as possible what's going on." - Oana Jinga
- "We take continuous pictures of the racks, and then we deconstruct those and can use computer vision. And again, some elements of machine learning to see what we're seeing in that data." - Oana Jinga
WATCH THE FULL EPISODE HERE
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Send us a Text Message.
In this episode of Everything is Logistics, we talk with Steve Burroughs, agency owner at SPI Logistics, who exclusively hires family members to work at his freight agency. Hear how this approach has shaped the dynamics of his business, from maintaining work-life balance to building a resilient and loyal team. Steve shares personal anecdotes and lessons learned from integrating family into his professional world and navigating the intricacies of the freight market.
LINKS:
- Steve's LinkedIn
- SPI Logistics' Website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Send us a Text Message.
In this episode of Everything is Logistics, Blythe speaks with Heather Hoover-Salomon, CEO of uShip, about her journey from a PR intern to leading the 20-year-old company.
She discusses writing an unsent resignation letter that changed her career trajectory, advocating for customers, embracing AI, and encouraging women in logistics.
Heather also explores navigating entrepreneurial challenges, leveraging data for streamlined solutions, promoting diversity in male-dominated industries, and using strategic communication to drive organizational change.
QUOTES:
"Did I really want to leave? No. But it helped me clearly articulate and put on paper, what the roadblock is, what I want to do about it, and then clearly articulate alright, what am I going to go back and talk to my senior leadership about and really make the case that we need to drive change here in order for our business to be sustainable in order for us to earn the right to continue to innovate in areas outside of our core business."
"Week one was all communication to the company: here's what's happening, here's why. Here's the plan- just giving confidence, lots of meetings with lots of people internally, and then communicating the plan and the way forward." - Heather Hoover-Salomon (on her first week as CEO)
LINKS:
- Heather's LinkedIn
- uShip's Website
- Powertofly Interview
- uShip on Shipping Wars
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Send us a Text Message.
In this episode of Everything is Logistics, Blythe speaks with Jake Hoffman, CTO of Gnosis Freight, about container visibility and execution in global supply chains.
He explains how Gnosis provides a "container operating system" that connects disparate data sources to give shippers real-time visibility and enable automated execution.
Jake also discusses overcoming imposter syndrome when tackling unsolved supply chain data challenges, the importance of managing supply chain exceptions, and how Gnosis approaches data standardization across ocean carriers, terminals, and customers.
LINKS:
- Jake's LinkedIn
- Gnosis Freight's Website
QUOTES:
"If there was standardization in the industry that everybody adheres to that would be easier. And I think there are efforts being made by the Digital Container Shipping Association to work with the ocean carriers themselves. If we get all the ocean carriers to follow this data model and their API's and their data exchange that they're participating in, that it makes it easier for both individual shippers, software companies like us, freight forwarders, and so on to digest that data and do things with it." - Jake Hoffman
"Visibility helps you understand what's happening and execution helps you actually do something about that."
"We have a ubiquitous data model for everything. Every container that flows from Shanghai to Los Angeles is on these big vessels. And we know the route that it's taking and the stops that the vessel is making along the way. So we can make predictions for say 80% of it. And then the last 20% is at the customer level." - Jake Hoffman
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Send us a Text Message.
In this episode, Nate Cross and Ben Kowalski, creators of the Freight Broker Basics course and the Freight 360 podcast, share their insights on content marketing, freight broker training, and balancing work with side projects. They offer valuable tips on prospecting, follow-up processes, cold-calling techniques, and how AI tools like ChatGPT can aid brokers. The two also cover challenges new brokers face, creating authentic content, effective marketing emails, and advice for managing personal branding efforts.
LINKS:
- Nate's LinkedIn
- Ben's LinkedIn
- Freight 360 Website
- Freight 360: Freight Broker Basics
- A Day in the Life of a Freight Broker – Episode 209
QUOTES:
- "The number one reason that brokers don't succeed in the sales side is they're not make they're not putting the activity in, it's a numbers game. And if they just if you're not making the calls, number one, it's less opportunity to talk to people. And number two, it's less opportunity for you to refine your skills to effectively communicate." - Nate
- "A lot of this was just me and him writing it out, coming up with the topics sharing it back and forth and then sending it to other people we knew in the industry to audit it for us and say, Hey, what are else? What else are we missing?" - Ben Kowolski on creating the Freight Broker Basics course.
- "So the coffee challenge is really just to go when next time you buy coffee, you have to ask them for a discount, which no matter what it is, you just say hey, can I get 25% off this cup of coffee, which is a really awkward thing to ask." - Ben Kowolski on practicing negotiating skills
- "Everybody likes to teach and talk about things they know. I want to ask just enough questions to get this person I'm calling to be interested in to want to talk to me a question does that." - Ben Kowolski on effective prospecting.
- "I think it does help us get better at the things we're doing. I hope there's more of that and less of people just outsourcing it directly and going, whatever, what's good enough, send it as big unintended consequences." - Ben Kowolski on using AI tools to assist rather than fully automate.
- "And I don't know what that's going to look like. So there's a fear a little bit. But I'm like, Well, I'd rather move towards the fear and be on the front edge of it. Because there will be winners, and there will be losers." - Ben Kowolski on adopting AI early.
- "The vast majority of brokerages are smaller than that. So they do
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Send us a Text Message.
In this episode, Blythe and Yikun Shao, Head of North America Supply Chain at Alibaba.com, discuss how the platform helps small and medium businesses with global sourcing and logistics. Shao highlights Alibaba's AI tools like language translation, image generation for product design, and logistics marketplace. He also details educational resources on trade compliance, managing cross-border shipping challenges, and navigating customs regulations.
LINKS:
- Yikun's LinkedIn
- Alibaba.com
QUOTES:
- "Nearly two thirds of businesses they plan on increasing their reliance on online sourcing, and including those bigger and more established businesses." - Yikun Shao
- "Using AI capability can also handle real time inquiries from multiple areas and provide even in some instances provide some industry insights, so that our business buyers and sellers can make more informed decisions." - Yikun Shao
- "We recently launched a smart assistant tool to help facilitate RFQ transaction and communication aspects on our platform. One of the functions is real-time language translation when buyers and sellers are communicating through a video chat, it helps provide translation services in real-time to at least 17 different languages. Since this new RFQ feature has been introduced, it has driven a 29% increase in quotes from suppliers for small businesses." - Yikun Shao
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe and Jennifer Karpus-Romain, the Executive Director of the Transportation Marketing & Sales Association (TMSA), discuss the organization's 100-year history, digital transformation, and the upcoming ELEVATE 2024 conference in New Orleans from June 9-11, 2024. Jennifer also shares insights into TMSA's marketing strategies, award programs, and educational content designed to help logistics professionals enhance their marketing and sales skills.
LINKS:
- Jennifer's LinkedIn
- TMSA Timeline
- TMSA ELEVATE Conference
(Use code Blythe24 so we score bonus points with the crew)
QUOTES:
"We have a benchmarking study. That's a sales and marketing survey that we do to our members and people in the industry. It tells you what is going on and sales marketing today what people are spending their budgets on. How many sales and marketing people do they have at their companies? That's always a question I get all the time. What are people outsourcing like? What are people keeping in house? What software's are they? What types of software are they using? Are they integrating their software's all that kind of stuff lives in that benchmarking study, and that's accessible only to members so it all lives inside the member portal." - Jennifer Karpus-Romain
"Like when people are always like when you're starting new things like what what's your advice? And I'm like, well, like anytime you're starting new things you need to evaluate its actual purpose. And like half the people, especially as the marketing person, like you get thrown so many things and you're like what is the what is the point of this? Like, what how does this serve our business purpose?" - Jennifer Karpus-Romain
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Mike Mikulik, VP of Marketing and Sales at SPI Logistics, offers an insider's perspective on the freight agent model. He and Blythe discuss topics like commission structures, technology tools, carrier vetting, and effective sales strategies. Whether you're considering becoming a freight agent or want to improve your current operations, this episode provides the information needed to navigate and thrive in the competitive logistics industry.
LINKS:
- Mike's LinkedIn
- Email Mike
- SPI Freight Agent Program
- From Intern to Freight Agent: Tynan Guthrie's Journey to Building His Book of Business
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Join Grace Sharkey and Blythe for the latest installment of Freight Friends, where they unpack the current state of the freight market and its economic drivers. Discover cutting-edge business ideas like using drones to streamline warehouse inventory, leveraging digital twin technology for optimizing manufacturing, and implementing AI-driven phone systems for smoother logistics operations. Plus, don't miss their exploration of the logistics behind the diverse flavors in the booming snack industry and the hype surrounding themed movie theater popcorn buckets.
LINKS:
- Grace’s Linktree
- JB Hunt Q1 Report
- GatherAI
- Freightwaves Future of Supply Chain
- TMSA’s ELEVATE Conference (Use code Blythe24)
QUOTES:
- "A lot of brokers have been telling me produce season hasn't been picking up like it should. Again, I always like to kind of look at those around me whenever I want to kind of make a prediction of what's happening with the freight market or even more so what's happening possibly down the line." - Grace Sharkey
- "We have a broker that I inherited, and I swear each week, I get another email or call from a different rep. They're DMs, we are already a customer and he says it's very annoying." - Matt (quoted by Blythe)
- "What I think is really cool is this is a company that uses drones, computer vision from those drones to offer inventory management solutions for warehouses. So again, taking a giant warehouse and being able to send a drone out to read every item, take inventory, take all that data, bring it back to managers and figure out where they only want that they can." - Grace Sharkey (on Gather AI)
- "If you're buying a specialty flavor, Lay's chips it likely came from a factory that's two hours away and has been in business for 50 years with a local supply chain." - Ryan Harlan (quoted by Blythe)
- "Companies like Nestle think that this model of novelty is the future as they come back things like Ozempic Taking over where people are eating less." - Blythe Brumleve
- "Last summer AMC chief Adam Aaron predicted that 25,000 Special Edition Barbie Corvettes would sell out by the end of opening weekend at $35 a pop he was right that means nearly 1 million in revenue or about $875,000." - (Quote from Hollywood Reporter)
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Justin Cramer, co-founder of ProShip, and Blythe discuss what it's like managing thousands of parcel shipments daily. He explains his transition from the Navy to logistics software, handling peak seasons across industries, and integrating carrier compliance updates. The episode also explores separating systems of record, the onboarding process for enterprise shippers, and how AI could enhance predictive transit time estimates based on weather, events, and other data.
LINKS:
- Justin's LinkedIn
- ProShip's Website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe speaks with Pablo Palafox, CEO of Happyrobot, about using AI-powered voice assistants to automate repetitive tasks in freight operations. They discuss Pablo's background in industrial engineering and computer science, and how Happy Robot's technology can free up logistics teams to focus on higher-value work, improving efficiency and customer service.
LINKS:
- Pablo's LinkedIn
- Happyrobot's website
- Email Happyrobot
WATCH THE FULL EPISODE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, Blythe speaks with Jack Zwart, the shipping manager at GatorBar, a manufacturer of composite rebar in Michigan's Upper Peninsula. He shares information on the history and importance of the Rust Belt, the role of the Great Lakes in raw material shipping, and the value of building personal relationships with carriers. Jack also explains how he stumbled into his manufacturing role, the unique transportation challenges faced by rural Midwest shippers, and insights into the future of American manufacturing.
LINKS:
- Jack's LinkedIn
- The Great Lakes aggregate industry is rather quiet but massively important
- GatorBar Website
- Heartland Revival Podcast by Jack
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Grace Sharkey and Blythe are back with another episode of Freight Friends! This time the duo addresses the evolving retail landscape, including Shein's supply chain services and Amazon's "Just Walk Out" technology halt. They also discuss the Baltimore bridge collapse and the rise of online misinformation, covering a range of timely logistics and supply chain topics.
LINKS:
- Grace's Linktree
- FightingForTruckers.com
- How to reverse image search
- Formula1 chief appalled to find his team manages 20k parts via Excel
- Kyla Scanlon's Shein post on X
- ERP Failure Case Study - Hershey’s
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe speaks with Greenscreens CEO and Chief Product Officer Dawn Salvucci-Favier about her transition from administrative assistant to freight tech innovator. Dawn discusses the evolution of freight brokerages, TMS systems, and the power of predictive pricing using AI and machine learning. She also shares insights into the changing freight landscape and strategies driving successful freight tech companies.
LINKS:
- Dawn's Email: dawn@greenscreens.ai
- Dawn's LinkedIn
- Greenscreens' Website
- Kevin Hill's LinkedIn Post
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, we're going to examine the maritime sector's impact on global trade after the Baltimore Bridge collapse.
In this roundup, we're featuring conversations with a TikTok-famous merchant mariner Gabby Salazar, who defies industry norms; Chris Cook, who uses data to track grain shipments through Ukraine; maritime attorney Lauren Beagan, explaining the complexities of maritime law; and Nick Chubb, showcasing how technology streamlines ancient shipping practices.
Whether you're intrigued by the legalities, the data, the technology, or the human stories behind the scenes, this maritime-focused episode is for you.
GUEST TIME STAMPS:
* Gabby Salazar- 03:44
* Chris Cook- 21:18
* Lauren Beagen - 01:15:52
* Nick Chubb- 02:08:07
QUOTABLES:
Lauren Beagen: "90% of all goods are shipped via the big cargo ships, there are many issues that pop up all the time. Navigating through the legal straits that every cargo ship must cross underscores the monumental stakes of maritime law."
Gabby Salazar: "Working in a male-dominated field, it's like just another day in the office... our office just floats and is 1,000 feet long."
Chris Cook: "The invasion of Ukraine... opened up a series of enormously important stories."
Nick Chubb: "Streamlining this ancient industry is about more than just integrating new technology; it's about changing the way we think about shipping and logistics."
LISTEN NEXT:
* How War Affects Shipping with Sal Mercogliano
* More podcast episodes from Maritime Means by Spire
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe and Sean McGillicuddy, Chief Revenue Officer at Tai Software, explore how inefficient processes can hold back freight brokerages. Sean shares valuable advice on optimizing operations, leveraging data and analytics, and developing a strong brand identity to attract and retain customers. He also discusses auditing processes, utilizing TMS analytics, balancing marketing/sales efforts, implementing AI/automation, and understanding modern buyers' needs - all aimed at helping brokerages improve efficiency and drive growth.
LINKS:
- Sean's LinkedIn
- Tai Software's website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe discusses the world of AI in freight with Garrett Allen, the co-founder of LoadPartner. Garrett discusses the current state of AI and how businesses can prepare for AI adoption. He also explains how AI can enhance logistics operations, addresses concerns about job displacement, and discusses the future of AI across the industry.
LINKS:
- Podcast: Will LoadPartner AI Replace Trucking Industry Check Calls? w/ Garrett Allen
- Garrett on X
- Garrett's LinkedIn
- LoardPartner LinkedIn
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe speaks with Jake Battles, VP of Business Development and Sales at REPOWR, about how his company has built a digital marketplace for renting trailers and equipment. Jake explains the challenges of trailer utilization, REPOWR's innovative solution, and how it benefits carriers and shippers alike. He also highlights pioneering approaches that increase supply chain flexibility and efficiency through intelligent trailer-sharing.
LINKS:
- Jake's LinkedIn
- REPOWR LinkedIn
- REPOWR Facebook
- REPOWR Instagram
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe speaks with Marina Mayer, the Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, about her journey in the logistics industry. Marina discusses the importance of promoting women in supply chain, the challenges of editorial planning, and her advice for independent creators. She also provides insights into her favorite tools, books, and logistics facts, and provides valuable perspectives for those passionate about supply chain, content creation, and gender diversity in the field.
LINKS:
- Marina's LinkedIn
- Food Logistics Website
- Supply & Demand Chain Executive Website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode features a discussion between Blythe and Holly LaBoda from "Logistics Luminaries Live!" focusing on leveling up freight sales strategy. Topics include bridging the gap between marketing and sales, leveraging content creation for customer engagement, the power of storytelling, and using AI tools to enhance sales processes. This episode provides valuable takeaways for logistics professionals seeking to improve their sales approach, align marketing efforts, and effectively connect with customers.
LINKS:
- Holly's LinkedIn
- Logistics Luminaries, Live! with Blythe Brumleve
- Luminaries Consulting's website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode highlights a panel discussion moderated by Blythe, from Manifest: The Future of Supply Chain & Logistics, focusing on the topic of "Multimodal Shipping & International Growth: How is True Visibility Achieved?" Panelists included:
- Charlie Cunnion, VP, Supply Chain & Customer Service, CMPC Forest Productions NA
- Jim McCullen, CIO, Century Supply Chain Solutions
- Andrew Petrisin, Supply Chain Advisor, U.S. Department of Transportation
- Peter Weis, CIO, SVP Supply Chain, ITS Logistics
The discussion centered around challenges and solutions for attaining comprehensive multimodal visibility within the supply chain, addressing issues such as data quality, standards, and emerging technologies like APIs and AI, and emphasizing the importance of ecosystem collaboration to enhance transparency and coordination. Another focus was the necessity for collaborative efforts and an ecosystem approach to improve visibility and coordination across the supply chain.
LINKS:
- Manifest: The Future of Supply Chain & Logistics website
- Charlie's LinkedIn
- Jim's LinkedIn
- Andrew's LinkedIn
- Peter's LinkedIn
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe and Kristy Killingbeck, VP of Supply Chain Operations at Ryder, discuss evolving shipper expectations, the push for automation like AGVs, navigating the labor landscape across the U.S., and her perspective on mentorship for women in supply chain leadership roles. Kristy also describes what it's like to manage 40 facilities and a $1 billion freight book for major CPG brands.
LINKS:
- Ryder's Website
- Kristy's LinkedIn
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe and Ryan Schreiber, the Chief Growth Officer at Metafora, discuss AI readiness, integrating data sources, developing a strong data strategy, and identifying specific business use cases.
Drawing from his diverse background spanning freight brokerage to tech startups, Ryan also offers practical advice for companies looking to successfully implement AI and extract meaningful insights from their data.
LINKS:
- Ryan's LinkedIn
- Metafora's website
WATCH FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo discusses ISO Technologies releasing service awards for carriers, advice for freight brokerages, automating manufacturing, and the supply chain of makeup.
LINKS:
- Grace’s Linktree
- Sisters of the Road: Inside a cross-country tour spotlighting 40 truckers during Women’s History Month
- Live From Northwest Arkansas: A Conversation with Shelley Simpson
- HBO's Lovecraft Country Contains a Crucial Historic Reference
- Grace Black History Month X Thread
WATCH FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe and Nate Robert, founder of logistics startup Baton, discuss how his company was acquired by Ryder to build out their new Silicon Valley-based technology lab. The goal of the 40-person lab consisting of engineers, designers, and product managers is to solve pain points identified through engagement with Ryder operators. This includes tackling the driver efficiency issue of only 6.5 productive hours out of an 11-hour driving day.
LINKS:
- Ryder's Website
- Press Release: Ryder Establishes Silicon Valley-Based Technology Lab Led by Founders of Start-Up Baton
- Nate's LinkedIn
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Grace Sharkey is back for a special live edition of Freight Friends recorded during Manifest: The Future of Supply Chain and Logistics in Las Vegas. Discussed on the show are the latest visibility technology and the problems that still need to be solved to achieve true end-to-end solutions, along with some of our favorite booths and trade show marketing on the 500-square-foot expo floor.
Also, shout out to Zehl Logistics for hosting us at their podcast booth, which was a genius way of getting foot traffic, social media content, and making genuine connections.
LINKS:
- Grace’s Linktree
- Lessons from 15 Years at TQL with Chris Fields
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe explains how to organize a website redesign project into phases based on priority, starting with an MVP launch before adding other features. Listeners are presented with tips for gathering the necessary "ingredients" ahead of time - such as detailed page outlines, text, images, bios, etc. - to make development smoother. Other audience takeaways include strategies for getting stakeholder buy-in early, while also limiting feedback rounds later to avoid getting derailed by too many opinions.
RELATED LINKS:
- Quick Website and Marketing Wins in 2024
- What I’ve Learned After Hosting 30+ Websites
- How To Stop Annoying Your Website Visitors
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe discusses fighting fraud and the value of great customer service with Meghann Erhart, EVP at Relay Payments. She emphasizes customer service rooted in empathy, honed through over 15 years in the industry and firsthand experiences with drivers. Meghann also stresses the importance of kindness and fostering strong relationships within the freight community.
LINKS:
- Relay Payments' Website
- Meghann's LinkedIn
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe discusses the art of freight sales with 15-year industry veteran and former MoLo cofounder, Stephan Mathis. He shares tips on building trust and long-term partnerships, overcoming adversity to strengthen relationships, leveraging storytelling and reviews to stand out, and developing a personal brand on LinkedIn, as well as providing more invaluable advice for new and experienced brokers alike. Overall, this episode serves as a masterclass on setting a brokerage up for long-term success!
LINKS:
- Stephan's LinkedIn
- Stephan's Website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, Blythe interviews Anita Bassi, Vice President of People and Operations at SPI Logistics. They discuss her career journey in the freight industry, the day-to-day challenges freight agents face, and the unique way SPI supports its agents through technology assistance and proactive fraud prevention to reduce turnover and cultivate enduring partnerships. Anita also emphasizes the importance of networking and continual career development for freight agents to stay competitive, as well as offers advice to agents looking to thrive in this fast-evolving industry.
LINKS:
- Anita's LinkedIn
- Visit SPI Logistics' Website
- Check out SPI’s Freight Agent Program
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo discusses the ongoing legal cage match between Project44 and FourKites that could set new precedents around corporate libel laws. They also focus on relationship-building over product-pushing to stand out among the 33% rise in freight brokers vying for business. Other takeaways include fascinating details about the logistics process, like magnetizing metals for industrial uses and shipping planes packed with a million Valentine's flowers.
LINKS:
- Grace’s Linktree
- Project44 vs. Fourkites Cage Match
- Building an Audience Tips in 2024
- Logistics of Valentines Day Flowers
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of Everything is Logistics, host Blythe Brumleve and Walter "Mitch" Mitchell, CEO of Tai Software, discuss logistics innovations that will revolutionize operations and accounting workflows for freight brokers in 2024 and beyond. Mitch highlights automation and AI breakthroughs that slash manual tasks by up to 90% while making shipments more profitable. He also shares best practices for system migrations, untangling carrier relationships, and using data to gain competitive advantage.
LINKS:
- Check out Tai TMS
- Connect with Mitch on Linkedin
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode of the "Everything Is Logistics" podcast, host Blythe Brumleve discusses quick website wins and improvements for 2024, building on a previous episode from 2023. She emphasizes the importance of owning your website as a key platform you control, unlike social media and using it to build trust and facilitate conversions. The goal is to craft an experience where visitors easily find social channels, convert to leads or book sales meetings.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Manifest is one of the fastest-growing supply chain conferences, more than doubling attendance within just a couple years. In this episode, host Blythe Brumleve interviews Senior Vice President of Partnerships at Manifest/Connective, Dan Reiss, about what has fueled this explosive growth. He explains how Manifest differentiated itself from other logistics events by focusing on the latest technologies across the entire supply chain, not just freight and logistics operations. By curating innovative startups and creating unique, experiential activations - from puppy lounges to mocktail bars to hair salons - Manifest created a welcoming, engaging environment that keeps attendees coming back year after year.
LINKS:
- Manifest Vegas
- Dan's LinkedIn
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode features Sal Mercogliano, the mastermind behind the "What is Going On With Shipping" YouTube channel. He discusses global shipping's evolution dating back to WWII times, delving into its impact on local store prices, international trade policies, and the world's fascination with logistics. From conflicts like the Russia-Ukraine and Red Sea crises to supply chain strategies, Sal's insights shed light on the domino effect of shipping delays, offering a fresh perspective on just-in-time logistics and the digital revolution shaping business and trade history.
LINKS:
- What is Going on With Shipping?
- Sal Mercogliano LinkedIn
- Sal Mercogliano Twitter
- Article: We got too accustomed to peaceful seas
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Today, I wanted to share an episode I recorded for Charlie Pesti, the logistics PR extraordinaire. Moderated by John Monarch, the discussion centers around how freight companies are managing their 2024 marketing budgets. Panelists include Steve Bonadio, VP of Global Marketing at Tive Inc., Clara Flaherty, Co-Founder and Head of Growth at CarrierSource, and Gemma Fiorentino, CEO of Consono, and myself. Together, we provide a comprehensive analysis of the latest market report, surveying decision-makers in marketing within the supply chain and logistics industry.
Brand new episodes of Everything Is Logistics will be dropping in late January with all new guests and podcast partnerships. Until then, I hope y'all enjoy this one and find it valuable.
LINK:
- Market Report: What Is Shaping PR & Marketing Budget Conversations for 2024?
WATCH THE FULL EPISODE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode features Beth Potratz, founder and CEO of Drive My Way, discussing driver recruiting, retention, and helping drivers find fulfilling jobs. She explains what drivers want today, and how carriers can better communicate with and support drivers through feedback loops. Providing valuable perspectives on improving the driver experience, she also discusses personalized recruiting platforms and nurturing driver relationships.
LINKS:
- Beth Potratz LinkedIn
- Drive My Way Website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode, we're covering one of the more fascinating topics in all of supply chain - crime, fraud, and disasters. Grace Sharkey also makes her debut in the best of compilation because we cover cargo crime in each one of our monthly episodes. Meanwhile, the other portion of this compilation revolves around Disaster Logistics - where we have some of the best and brightest in logistics trying to optimize recovery efforts during some extremely challenging situations.
These episodes will play in order of how I think they will be the most valuable to you, the listener, but if you want to jump to a specific part, I've got each episode time-stamped as well as the link back to the original episode - which has some handy show links and ways to get in touch with the guest or topic from that episode.
Lastly, thank you so much for the support you've given this show during our first year of going fully independent. While these "best ofs" are airing, I'll be finalizing the first part of 2024's content plan with tons of new content on the way.
Until then, enjoy and I hope you find this episode helpful....
LINKS:
- Freight Friends: Previewing F3, Logistics Girlie, Cargo Crime Uptick, and Logistics of Tinned Fish
- The Fascinating and Frustrating Aspects of Cargo Crime
- Building Internet Connections in Extreme Environments
- The Disaster Logistics Going On In Turkey and Syria
- Logistics in Disaster Response: Getting Supplies Where They're Needed Most
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
It's that time of the year when the days between Thanksgiving and the New Year feel like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows?
In this episode, we're highlighting the creators in freight that appeared on the pod in 2023. Freight creators have grown tremendously since COVID and I firmly believe that we are still only scratching the surface of the content to be covered in this industry.
Titans like Kevin Rutherford and Mike Lombard are noticeably missing from this episode, but that's because you can find them in the Trucking edition of our best-of series. But for this one, you'll get the likes of Joe Lynch, Rahmel Wattley, Matthew Leffler, Reed Loustalot, and Kevin Lawton.
These episodes will play in order of how I think they will be the most valuable to you, the listener, but if you want to jump to a specific part, I've got each episode time-stamped as well as the link back to the original episode - which has some handy show links and ways to get in touch with the guest or topic from that episode.
Lastly, thank you so much for the support you've given this show during our first year of going fully independent. While these "best ofs" are airing, I'll be finalizing the first part of 2024's content plan with tons of new content on the way.
Until then, enjoy and I hope you find this episode helpful....
EPISODES:
- The State of Logistics Podcasting with Joe Lynch
- Building Truck N Hustle to 144k Subscribers with Rahmel Wattley
- Armchair Attorney Breaks Down Convoy and TQL Freight Drama
- The Origin of Please Advise Hats and Discord Communities with Reed Loustalot
- Warehousing Trends and Podcast Marketing with Kevin Lawton
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode explores the insights and expertise of Jason Burns, an industry expert and president of the Customized Logistics and Delivery Association (CLDA). Learn about the final mile logistics industry, the CLDA, their upcoming conference, and how the last mile keeps the wheels of commerce moving. The discussion provides valuable details about the CLDA's Final Mile Forum event happening in February 2024.
LINKS:
- CLDA Website
- CLDA’s FMF (Use code DD200 for a $200 discount off your cart total for the event.)
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
It's that time of the year when the days between Thanksgiving and the New Year feels like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows?
In this episode, we're covering the top brokerage episodes with guests that serve a variety of roles from freight agents and founders up to the C-suite with episodes covering technology, social media, challenging freight, and leaving a big brokerage.
these episodes will play in order of how I think they will be the most valuable to you, the listener, but if you want to jump to a specific part, I've got each episode time-stamped as well as the link back to the original episode--which has some handy show links and ways to get in touch with the guest or topic from that episode.
lastly thank you so much for the support you've given this show during our first year of going fully independent. while these best-of's are airing, I'll be finalizing the first part of 2024's content plan with tons of new content on the way.
Until then, enjoy and I hope you find this episode helpful....
LINKS:
- The Freight Agent Trenches with Steve Burroughs
- Building a TMS for Freight Brokers with Tai Software
- Using Social Media to Grow Your Brokerage and Personal Brand with Shay Dixon
- The Challenging Freight with SiLo Logistics
- CRM for Freight Brokerages That Your Team Will Love
- Lessons from 15 Years at TQL with Chris Fields
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
It's that time of the year when the days between Thanksgiving and the New Year feel like one giant blur. But it's also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a mega episode of this year's best shows?
In this episode, we're covering the trucking segment with heavy hitters who don't shy away from opinions on topics like health, driver recruiting, technology, and what carriers can learn from Yellow's bankruptcy.
These episodes will play in order of how I think they will be the most valuable to you, the listener, but if you want to jump to a specific part, I've got each episode time-stamped as well as the link back to the original episode — which has some handy show links and ways to get in touch with the guest or topic from that episode.
Lastly thank you so much for the support you've given this show during our first year of going fully independent. While these "best of" episodes are airing, I'll be finalizing the first part of 2024's content plan with tons of new content on the way.
Until then, enjoy and I hope you find this episode helpful....
LINKS:
- What freight companies can learn from the Yellow bankruptcy with Adam Wingfield
- Trucking's Biggest Problems and How to Solve Them with Mike Lombard
- From Wheels to Wellness: Kevin Rutherford’s Take on the Trucking Industry
- The Trucker Tools Vision with CEO Kary Jablonski
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
The holiday season is a blurry time of year when we start to think about goals for the new year. This mega episode compiles the year's best freight marketing podcasts to grasp industry trends, how AI is disrupting workflows, and measuring ROI. Curated episodes play in order of value but are time-stamped to jump around. Thank you for supporting this independent podcast in its first year. While these best-of episodes air, 2024’s content calendar will be finalized with lots of new freight marketing wisdom on the way.
LINKS:
- How to Start Incorporating AI In Your Work and Creating 'Why Buy' Cold Email Campaigns
- Two AI Tools That Save Me Hours Every Week
- Freight Marketing and Sales Strategies to Close Out 2023
- The Math of Logistics Marketing with Kara Brown
- Marketing Playbook for 3PLs and Carriers in 2024
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo dish on freight tech innovations, the top 25 freight tech companies, Elon Musk telling off Disney's CEO, and being a woman in the male-dominated freight industry. They also discuss unsanitary makeup return practices at retailers like TJ Maxx and how global shipping mishaps have scattered toys and phones across beaches for decades. Their candid debates and insights on pressing industry topics make this a lively, informative listen.
LINKS:
- Grace’s Linktree
- FreightWaves' Top 25 List
- Video: Disney's Iger Clashes with Elon Musk
- Freight Caviar: Being a Woman in Freight
- Sports Illustrated caught using AI talent
- Used Makeup Returns
- Coffee spill: Thousands of coffee cans wash up in Indialantic
- Millions of LEGO pieces lost at sea
- Book - Adrift: The Curious Tale of the Lego Lost at Sea
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this interview, Mike Zayonc, co-founder of Kodif, discusses how AI can transform customer support in freight through automation to improve productivity. He explains how his company's CX and Support automation platform's AI tools increase productivity by 40% by deflecting repetitive requests and resolving issues instantly. Mike also shares advice on preparing data now through APIs and recording calls to leverage AI in the future when it becomes more accurate than humans for automating workflows.
LINKS:
- Kodif Website
- Plug and Play Website
- Mike's LinkedIn
LISTEN TO THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode provides an insightful look into freight insurance from industry expert, Jim Heide, co-founder of Loadsure. It covers important topics like Lloyds of London, dynamic pricing, fraud prevention tools, autonomous vehicles, and more. Listen to learn how insurance is evolving to better serve shippers and brokers in today's complex freight environment.
LINKS:
- Jim's LinkedIn
- Loadsure Website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode discusses the truck parking shortage in America with Evan Shelley, CEO of Truck Parking Club. He explains why there's a lack of parking spots for truck drivers, how long this has been an issue, whether it's the government or private sector's responsibility to solve it, and how his company's marketplace app connects drivers to businesses with extra parking capacity. Listen to learn about this major logistics challenge and hear more about Truck Parking Club's innovative solution.
LINKS:
- Evan's LinkedIn
- Truck Parking Club Website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In a new episode of Everything is Logistics, hosts Blythe Brumleve sits down with two yard management technology experts, Colin Mansfield and Severiano Carnera, to discuss how technology can help streamline operations, prevent waste, and improve the driver experience. They share how Yard Management Solutions and process automation can drive major efficiencies and cost savings for companies.
LINKS:
- Yard Management Solutions Website
- Colin's LinkedIn
- Severiano's LinkedIn
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode features Nathan Cheney, founder of Supply Chaney, discussing his experience in logistics, starting a freight agency, and creating educational YouTube content. He shares insights on improving supply chain processes, building company culture, marketing B2B content, and more. He also adds his thoughts on creating efficient content workflows and choosing the right metrics to focus on.
LINKS:
- Nathan Cheney LinkedIn
- Supply Chaney Website
- Supply Chaney YouTube
- Work Wear Safety
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode provides insightful perspectives on logistics technology from Brian Glick, a technology leader with over 25 years of experience. He discusses AI, Internet of Things, integrating systems, and key considerations for implementing new tech. He also provides valuable advice on leveraging technology to solve logistics problems and drive business value.
LINKS:
- Brian Glick on LinkedIn
- Connecting the world’s supply chain data with Brian Glick
- Chain.io
- Chain.io Case Studies
- Chain.io on LinkedIn
- Chain.io on Twitter
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode features Dan Cicerchi, GM of Transportation Management Solutions at Descartes, discussing freight tech innovation, relationship building, and learnings from his experience co-founding MacroPoint. He provides insights on supply chain visibility, actionable data, and advice for startups on focusing on customer needs and profitability. He also shares his perspective on tech's role in logistics.
LINKS:
- Dan's LinkedIn: https://www.linkedin.com/in/dancicerchi
- Descartes' LinkedIn: https://www.linkedin.com/company/descartes-systems-group
- Descartes Website: https://www.descartes.com
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Chris Fields, the VP of Sales at Zelh Logistics, discusses his 15 years of experience at TQL and the evolution of the freight brokerage industry. He provides insight into where he thinks the future of freight brokerage is headed based on his experience and touches on topics such as outsourcing models, hiring practices, carrier relationships, and adapting to change.
LINKS:
- Chris' LinkedIn
- Zelh Logistics website
- Armchair Attorney Breaks Down Convoy and TQL Freight Drama
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In this episode recorded for the Tenney Group, Blythe Brumleve shares her journey into freight marketing, starting as an executive assistant who was handed the keys to run marketing for a $140 million logistics company. She discusses creating content that solves customer problems, being consistent, and why most companies fail at content marketing. She also gives tips on planning content and talks sports.
LINKS:
- Tenney Group Website
- Tenney Group YouTube
- Full Video: Should Trucking Companies Start a Podcast?
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Grace Sharkey and Blythe Brumleve are back with another episode of Freight Friends! This time the duo is previewing Freightwaves' F3 conference and discussing Grace's new venture, Logistics Girlie. Plus the two discuss the uptick in cargo crimes along with prevention tips plus the logistics of Barbie SUVs and tinned fish!
LINKS:
- Grace’s Linktree
- F3 Event
- The Great Train Robbery: Everything We Know So Far
- Video: Why Americans Fell Out Of Love With Canned Tuna
- Two Sustainable Brands Riding The Trendy Wave Of Tinned Seafood
- The Tinned Fish Market
- Wild Planet
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode covers legal issues affecting the freight industry like the TQ Hell lawsuit and examines the downfall of Convoy. It also discusses trends like automation and explores pop culture topics that connect to logistics. Listen to gain insight into freight industry news, trends, and drama from legal expert and "Armchair Attorney" Matthew Leffler.
LINKS:
- Armchair Attorney Website
- Matthew's LinkedIn
- Matthew's Twitter
- Matthew's TikTok
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode features an interview with Taryn Reeves, the head of the AP department at SPI Logistics. She provides an insightful look into the inner workings of freight accounting, detailing how her team processes invoices and resolves common issues that arise. Listeners will gain valuable perspective on building strong relationships between brokers/agents and accounting to ensure smooth operations.
LINKS:
- Freight Agent Guide
- Taryn's LinkedIn
- SPI Website
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Blythe Brumleve joins Eric Kimberling on the Transformation Ground Control podcast to discuss supply chain trends for 2024, including the impacts of changing consumer behavior, technology adoption, AI integration, overcoming supply chain challenges, and career opportunities within the industry. She provides insightful perspectives on navigating an ever-evolving landscape.
LINKS:
- Eric Kimberling - Digital Transformation YouTube Channel
- Eric's LinkedIn
WATCH THE FULL PODCAST EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode shares advice for 3PLs and carriers on how to streamline marketing heading into 2024. Blythe Brumleve covers strategies like cutting outdated PPC campaigns, ensuring your website looks modern, leveraging AI tools for content creation, and investing more in social media. She provides practical tips to help freight companies get the most out of marketing budgets.
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In another edition of our Freightwaves Now roundup, we're collecting previous appearances on the show and combining them all into one super episode. In these clips, we're covering marketing and strategy topics including structuring your marketing department, using AI tools like ChatGPT and Otter.ai, and creating non-traditional marketing content when strapped for time.
LINKS:
- FreightWaves Youtube Channel
Past FreightWaves NOW Episodes:
- What should your marketing department look like in 2023?
- How to create ChatGPT content and other AI tools will use to answer user questions
- Non-traditional means of marketing in 2023
- What kind of content do you need to make on a time crunch?
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This fun and engaging Freight Friends podcast episode covers conference survival tips, favorite business ideas in freight, cargo crime trends, and fascinating logistics stories. Hosts Blythe Brumleve and Grace Sharkey also discuss ELD hacks, Drake's merch model, shipping whale sharks cross-country, and more. Listeners will enjoy the hosts' passion for the industry and learn something new throughout this entertaining discussion.
LINKS:
- Grace’s Linktree
- Israel-Hamas War and Its impact on Supply Chain [twitter space recording]
- Ryan Peterson’s The Big Ship and The Little Digger book
- “The Box” by Marc Levinsonon
- Clip from What the Truck
- MGM example from Thetius
- TikTok overview video
- DrakeRelated.com
- Spooky Lake Month Video
- More pics of shipwrecks off Namibia
- Grace’s Pick: How to Ship a Whale
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode provides valuable insights for freight brokers on getting sales teams to adopt CRM. Josh Lyles, founder of Salesdash CRM, shares tips on customizing CRMs to fit freight workflows, involving managers to drive adoption, and using data to fuel marketing and sales initiatives. Listen to learn how CRM can boost broker productivity.
LINKS:
- Salesdash CRM Website: https://salesdashcrm.com/
- Josh's LinkedIn: https://www.linkedin.com/in/joshlyles/
- Salesdash CRM YouTube: https://www.youtube.com/@salesdashcrm/videos
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Vinny Licata of Fictiv discusses the state of manufacturing and how logistics teams can prepare for the market. He covers key findings from Fictiv's 2023 State of Manufacturing Report including the engineer talent shortage, AI adoption, and companies prioritizing speed and innovation. Listen to gain insight into manufacturing trends and how logistics enables product development.
LINKS:
- State of Manufacturing Report 2023
- Vinny's LinkedIn
- Fictiv YouTube
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode features a conversation with Blythe Brumleve, Bill Priestley, and Kevin Hill about marketing and sales strategies for freight companies to survive 2023 and thrive in 2024. They discuss approaches like focusing on customer needs, picking the right marketing platforms, embracing challenges, and monitoring sales activity and attitude. Listen to gain insights into planning, budgeting, and mindset shifts to drive growth despite economic headwinds.
LINKS:
- Episode: How to Start Incorporating AI In Your Work and Creating ‘Why Buy’ Cold Email Campaigns
- Bill Priestley LinkedIn
- Kevin Hill LinkedIn
WATCH THE FREIGHTWAVES EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode discusses the global rice supply chain and India's ban on non-basmati rice exports. Pawan Joshi of e2open provides insights into how this ban affects over 40% of the global rice trade and how the market is reacting. He explains the complexities of the rice supply chain and emphasizes the need for resiliency and visibility to turn disruptions into opportunities. Listen to gain perspective on this major rice export disruption.
LINKS:
Pawan Joshi LinkedIn: https://www.linkedin.com/in/pawan-joshi-091600/
e2open website: https://www.e2open.com/
e2open LinkedIn: https://www.linkedin.com/company/e2open/
e2open Twitter: https://twitter.com/e2open?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
e2open Facebook: https://www.facebook.com/e2open/
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode explores how logistics organizations coordinate disaster relief efforts before, during, and after crises like hurricanes and wildfires. Learn from Emilee Martichenko, the Communications Coordinator at American Logistics Aid Network (ALAN), how nonprofits like the American Logistics Aid Network bridge the gap between relief supply needs and donations to effectively get supplies to impacted communities. The conversation provides insight into an often overlooked but critical component of disaster response.
LINKS:
- American Logistics Aid Network
- Emilee's LinkedIn
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode features Fernando Correa, CEO of Cargobot, discussing how he is using technology and innovation to simplify freight transactions between shippers and carriers in Latin America, North America, and Europe. He provides insights into market expansion, cultural differences, and his vision to create complete transparency in freight through digitalization. Listen to learn how data and relationships are transforming the industry.
LINKS:
- Fernando's LinkedIn
- Cargobot LinkedIn
- Cargobot Website
- Cargobot Pool
- Cargobot Instagram
- Cargobot Facebook
- Cargobot Twitter
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
Reed Loustalot, founder of LOST FR8, joins to discuss building community and technology in freight. He talks about starting the 'please advise' hat trend, growing an engaged Discord group, and his vision to enable rapid product iteration for logistics. Listen to learn how Reed is fostering unique conversations and driving innovation in the industry.
LINKS:
- LOST FR8 Website
- Reed's LinkedIn
- "Please Advise"
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
In the latest episode of Freight Friends with Grace Sharkey, we're talking about the big Flexport CEO shakeup, where freight marketing money is obscenely wasted, the logistics of Christmas Trees, and how rubber duckies taught us about ocean shipping currents.
LINKS:
- Grace’s linktree
- Brittany at Traylor Transpo
- Orderful
- Truckstop Tweets
- Dave Portnoy Tweet
- Flexport News
- Isometric Technologies
- Book: "Ducky"
WATCH THE FULL EPISODE HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.
This episode recaps the key takeaways from Podcast Movement 2022, one of the world's largest podcasting conferences. The hosts share actionable advice on growing your audience, building relationships, improving audio quality, leveraging video, and more. Listen to gain valuable insights from industry experts on how to improve your podcast, whether you're just starting out or are a seasoned podcaster.
LINKS:
- Podcast Movement 2022
WATCH THE FULL VIDEO HERE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
Are you looking to boost your marketing game in freight and logistics? Don't miss the newest episode of Everything is Logistics where host Blythe Brumleve interviews supply chain marketing expert Kara Brown.
They dive into proven tactics to generate more leads, close more deals, and make your marketing efforts pay off. Kara shares specific strategies including how to leverage LinkedIn, pick the right marketing tech stack, generate warm leads, and much more.
Tune in now to get actionable tips to take your freight marketing to the next level.
- Connect with Kara Brown on Linkedin
- Check out Lead Coverage
Watch this episode on YouTube
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
Ryan Rogers, founder and CEO of TextLocate, joins the podcast to discuss simplifying freight tracking through SMS technology. Hear how Ryan launched TextLocate to empower drivers and streamline communication between drivers, brokers, and shippers. Ryan shares insights on procurement, startup strategies, and leveraging technology to combat fraud and inefficiency in freight. Listen to learn how this innovative solution enhances visibility and collaboration in the supply chain.
LINKS:
- Ryan's LinkedIn
- TextLocate's Website
- TextLocate Customer Testimonials
Watch The Full Episode Here
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
Kevin Lawton of The New Warehouse podcast shares his origin story from warehouse manager to podcaster. He discusses the growth of robotics in warehousing, overcoming employee skepticism, marketing tips like leveraging conferences, and building your personal brand through podcasting. Listen to gain insight on warehouses and podcasting.
LINKS:
- The New Warehouse
- Kevin's LinkedIn
- Podcast
Watch the Full Episode Here
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
This episode features Kary Jablonski, CEO of Trucker Tools, talking about building a carrier relationship management platform for the freight industry. She discusses Trucker Tools' origins, growth, partnerships, and products helping small fleets and owner-operators compete through technology. Listen to learn how Trucker Tools is driving digital freight bookings and combating fraud in freight.
LINKS:
- Kary's LinkedIn
- Trucker Tool's Website
Watch This Episode on YouTube
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
Fascinated by the social and media giants of today, Grace Sharkey and Blythe Brumleve are shining a light on the freight communities growing on X (read: Twitter) and Discord. Plus Dave Portnoy buying Barstool back for $1, war-time CEOs, best hustles in freight, cargo crime, and our fav 'logistics of' stories for the month of August.
Links:
- Grace’s Linktree
- MIT Study Referenced
- Lost Fr8 Discord
Watch This Episode on YouTube
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
This episode follows freight agent Tynan Guthrie's journey, from interning for free to build experience, to working under veteran agents, to growing his own book of business. Tynan shares advice on cold calling, using AI for marketing, and working with family. He emphasizes the entrepreneurial possibilities within freight brokering.
LINKS:
- Connect with Tynan on Linkedin
- Listen to more freight agent episodes on our website
Watch this episode on YouTube
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
Today we are joined by none other than Adam Wingfield, founder of Innovative Logistics Group, who shares his engaging journey from being a truck driver to a business owner and educator.
Our conversation takes a deep dive into the implications of the Yellow freight bankruptcy, shedding light on the deregulation of the freight industry, the impact of COVID, labor issues, and the intriguing role of social media in their public battle with the Teamsters. We also cast a critical eye on the necessity of financial acumen to survive in the freight industry, highlighting the pitfalls of over-leveraging capital, and stressing the importance of knowing how to run a business, especially in the freight sector.
As the freight industry landscape continually evolves, Adam shares invaluable insights on how small carriers can navigate their way through the challenges they face and leverage technology to establish their credibility. He also discusses the potential of digital tools in creating a digital resume for carriers and how platforms like LinkedIn can amplify the voices of small carriers.
LINKS:
- Adam Wingfield's Twitter, Instagram, and Linkedin
- Innovative Logistics Group website
Watch this episode on Youtube
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
This insightful episode explores how freight executives at companies like Redwood Logistics, Maersk, Commtrex, ONIdeas, and more think about implementing AI tools like chatGPT into their workflows.
The host shares audio clips of conversations with supply chain leaders about the opportunities and challenges of using AI for marketing, operations and more in the logistics space.
Watch this episode on YouTube
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTu...
Rahmel Wattley discusses starting Truck N Hustle as a passion project, growing it into a multimedia empire, transitioning to on-location video interviews, and using positivity and opportunity to build community in transportation. He and Blythe Brumleve explore leveraging partnerships, using AI tools, and creating crossover content.
LINKS:
- SAVE 15% off your ticket to FreightFest by using our code EIL15
- Subscribe to Truck N Hustle on Youtube and follow the podcast
- Connect with Rahmel on Linkedin
WATCH THIS EPISODE ON YOUTUBE
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTu...
Our latest episode explores how AI tools like Otter.ai and Opus Clips can transform workflows and marketing for bootstrapped businesses.
Learn how I use these tools daily to optimize content creation, transcription, and more - saving time and money while gaining a competitive edge.
We also discuss resilient strategies like maintaining a survival mindset and having multiple income sources to navigate unpredictable economic landscapes and challenges like the Yellow crisis. Don't miss this vital discussion on leveraging AI to amplify your business.
Watch this on YouTube Tools mentioned:
- Opus Clips
- Otter AI
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTu...
What if you could understand the intricacies of the trucking industry from its challenges to its future prospects? Fasten your seatbelts as we take a ride through Kevin Rutherford’s journey from being an owner-operator to becoming the CEO of Let’s Truck. Through his personal saga, we explore the importance of cost control, the genesis of his software company, to hosting a radio show, and eventually launching Let’s Truck.
We shift gears to discuss a critical yet often overlooked aspect of trucking - the health and nutritional challenges that truckers face. Rutherford, a nutritional therapy practitioner, shares his innovative approach towards aiding truck drivers to lead healthier lives.
Connect with Kevin:https://store.letstruck.com/
Watch this episode on YouTube: https://youtu.be/MRy1YoGsJgU
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTu...
Ever wondered how AI and robotics are revolutionizing the logistics industry? Our guest today, Jonathan Briggs, VP of Sales and Solutions at Nimble, shares his fascinating journey from unloading trucks at UPS to spearheading cutting-edge AI robotics technology at Nimble—where the company is leveraging AI to transform order picking, box packing, and decision-making, rapidly adapting to a volatile industry.
- Connect with Jonathan on Linkedin
- Check out Nimble's website
YOUTUBE: https://youtu.be/zVTqONG5pAI
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTu...
Gear up to unlock the secrets of a successful freight agent as we host an inspiring chat with Dino Del Grosso, an esteemed agent at SPI Logistics. He unwraps his journey of transitioning into the freight world, revealing how he discovered a company that became his professional family. As Dino paints the vibrant picture of SPI's support-centric, family-oriented culture, it’s easy to see why he describes it as a place where agents truly thrive.
But the conversation doesn't stop there. Dino also opens up about his unique business model of building sub-agents, providing a golden opportunity for those aspiring to become freight agents themselves. Through his lens, we get to understand how this model is mutually beneficial, offering a secure safety net for all involved.
See more about becoming a freight agent with our new Digital Dispatch Guide to Becoming a Freight Agent. YOUTUBE: https://youtu.be/H9mEIoa79WM
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from the company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTu...
It's no secret that the entire logistics industry has seen its share of pits and valleys--and now we have the data to prove it.
In this special episode with CartonCloud COO Shaun Hagen, we're checking the pulse of this industry using their 2023 Logistics Index report that surveys 2,000 employees working in freight. Using these responses, we can get a better pulse-check around burning issues like environmental sustainability, staffing, and other stats, such as the alarmingly high number of companies still relying on paper processes.
Brace yourselves as the conversation escalates into the realm of AI and robotics, exploring their impact on the industry and the challenges SMEs face when budgeting for these technologies.
To download your own copy of the 2023 Logistics Industry Index, be sure to visit the CartonCloud website here: https://www.cartoncloud.com/cartoncloud-logistics-index-archive
To connect with Shaun, hit up his Linkedin profile here: https://www.linkedin.com/in/shaunhagen/
Watch the video version of this interview on Youtube: https://youtu.be/egRf0j7Mpbc
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube...
Ever wondered about the future of the supply chain and its intersection with the fast-paced world of fashion? Join us as we untangle these complex threads in a captivating conversation with our returning guest, Grace Sharkey from FreightWaves. We kick things off with a deep dive into the heart of the trucking market, discussing the potential fallout of current freight volumes, the rates carriers are charging, and how student loans could soon drastically affect spending. We also share insights from the recent Future of Supply Chain conference, exploring how technology is acting as a beacon amidst economic turmoil.
The story doesn't end there. We move onto the darker side of fashion, scrutinizing the ethical concerns surrounding fast fashion and its impact on labor practices, as seen in the backlash against SHEIN. We explore the role of influencers and the responsibility resting on consumers' shoulders to understand the supply chain dynamics of major corporations. We also delve into the origins of fast fashion and discuss the concept of greenwashing, underscoring the urgent need for transparency in the industry.
We round off the episode by touching on intriguing conspiracy theories, including the legacy of the Titanic. We delve into the supply chain issues affecting Sriracha production, revealing the controversies behind Hoi Fung Foods and Underwood Ranches. In the end, we discuss the launch of Meta's new social media platform, Threads, and the implications it holds for Mark Zuckerberg's rivalry with Elon Musk.
YOUTUBE: https://youtu.be/45rNY5l9z78
LINKS:
- Grace Sharkey's work
- Search for ethical brands
- Faking podcast interviews for klout
- Fruit Roll-Up Smuggling
- Why Meghan Markle's podcast failed
- The Sriracha Shortage
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube...
Who wouldn't want to accelerate mundane tasks, spark fresh ideas, and swiftly create content? Tune into our latest podcast episode where we, your hosts Trey Griggs and Blythe Brumleve, peel back the curtain on how ChatGPT and AI technologies are shaping the world of marketing and sales. We chat about the wonders of ChatGPT and Swell AI, and even guide you on creating large language models using your very own data sets.
Rest assured, the conversation is not all tech. We pivot towards the subject of personal growth and its undeniable role in professional success. Joined by the industrious Kameel Gaines from Rigs On Wheels, we delve into how they use cutting-edge marketing strategies to reach drivers. We underscore the significance of curiosity, asking questions, and taking command of our schedules to make room for learning.
Ever thought about diversity, equity, and inclusion in the workplace? Eileen Dabrowski, director of learning and development at Reed TMS Logistics, joins us to share her enlightening thoughts on these momentous topics. We also spin the conversation towards alternative content avenues for marketing and sales professionals and the untapped potential of podcast sponsorships. Rounding off the discussion, we chat with David Hoppens and Mike Mikulik on the latest in the brokerage world, starting a podcast, building a brand, and transportation marketing strategies. So gear up for an episode chock-full of valuable insights and practical advice!
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics** to hear directly from company's agents on how they took the leap and found a home with SPI.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube...
In this episode, Blythe Brumleve shares her takeaways from the TMSA Elevate Conference. She discusses the innovative marketing strategies of the Savannah Bananas, a minor league baseball team, and the operational efficiency of the Port of Savannah. Blythe also shares her experience co-hosting a live show during the conference.
What You Will Learn:
- Innovative marketing strategies from the Savannah Bananas.
- The importance of employee engagement and investment.
- The operational efficiency of the Port of Savannah.
- The experience and benefits of hosting a live show at a conference.
Timestamps:
- [00:00] Introduction
- [01:00] Overview of the TMSA Elevate Conference
- [03:00] Marketing strategies of the Savannah Bananas
- [10:00] Employee engagement and investment
- [15:00] Operational efficiency of the Port of Savannah
- [20:00] Experience of hosting a live show at the conference
- [25:00] Conclusion
Links to Brands/Tools Mentioned:
- Savannah Bananas
- Port of Savannah
- TMSA Elevate Conference
**---------------------------------------------
THANK YOU TO OUR SPONSORS!
SPI Logistics** has industry-leading technology, systems, and back-office support to help freight agents succeed. Learn more about SPI’s freight agent program here.
CartonCloud provides easy-to-use Warehouse Management and Transport management software (WMS/ TMS), designed to remove barriers for smaller players in the industry and provide intuitive workflows, data automation, and integrations that allow logistics companies to scale and grow with ease.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
Ready to seize control of your financial future? Tempted to trade security for the thrill of running your own freight agent business? Join me for an enlightening conversation with Warren Debiak, freight agent business owner at SPI Logistics.
Warren provides a raw account of his journey into the freight world, shedding light on the fear, triumph, and the simmering question of job security versus risk-taking. We also delve into the heart of the heated debate over the relevance of cold calls in this social media driven era.
Our conversation cuts through the complexities of cold calling and social media, dissecting their roles in the COVID-impacted business landscape. Warren shares his nuggets of wisdom on batching, outsourcing, and growing a business. We also touch on the content creation boom since 2020 and the urgent need to refresh your messaging. Expect a holistic exploration of the freight business, filled with practical insights and valuable tips from an industry insider.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
While some marketing departments can grow in a tough economy, the reality is when times get tough, most marketing budgets are slashed.
So what to do when you feel overworked and unsure if you're headed in the right direction? You have a 'come to Jesus' moment where you have to look realistically at the stats that matter and put them into perspective relative to your overall business goals.
That's our main focus in today's solo show as a breakdown of measuring success in today's modern freight marketing world.
Get the links to stats mentioned in this episode by checking out my Linkedin newsletter covering 4 Steps to Prove Marketing Isn't WorthlessTIMESTAMPS:
- What happens when you compare your numbers to pointless vanity metrics (3:05)
- How views are counted on social media platforms. (8:28)
- What counts as a video view on social media? (11:20)
- How LinkedIn measures engagement on social media. (17:23)
- What do you do when the company is closing or downsizing? (20:10)
- Sitting in on regular sales meetings can help you craft better content. (26:32)
- FutureTools.io –. (30:00)
- What’s the best social media platform to use for recruiting? (35:14)
- When you get really good at one thing, move on to the next. (38:08)
- Find a way to measure your leads. (43:49)
- You’re not alone in your marketing journey. (47:34)
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
The CEO of Worldwide Logistics Group, Joe Monaghan, joins the show to talk about the evolution of his company as they celebrate their 25th anniversary.
From expanding their first office from New Jersey to Hong Kong, Worldwide Logistics Group now operates in dozens of countries all over the world by helping their clients overcome complex shipping challenges.
In this episode, Joe and Blythe talk about the evolution of his logistics company, how freight moves throughout the world, and trying to make that process a little more efficient each day.
LINKS:
- Visit Worldwide Logistics Group website
WHAT YOU'LL LEARN:
The listener will learn about the services provided by Worldwide Logistics Group, the origin story of the company, its challenges and growth over the past 25 years, its expansion into different regions, and its approach to sales and marketing. The podcast also discusses the challenges of shipping hazardous and food products, the potential benefits of setting up staging or shipping operations in Poland and Mexico, and the importance of having a strong digital presence for businesses.
TIMESTAMPS:[00:00:55] Worldwide Logistics Group's Services.
[00:04:48] Starting a new company.
[00:07:30] Global expansion of company.
[00:13:56] Shipping challenges.
[00:14:37] Food safety in warehouses.
[00:18:15] International expansion and logistics.
[00:23:37] Warehouse management in Europe.
[00:27:15] Worldwide's Expansion Plans.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
More than half of all Google searches end without a click.
Millennials and Gen-Z are using TikTok to search instead of a big search engine.
And these trends were happening long before the mass adoption of AI.
Couple that with the extreme popularity of ChatGPT, which has been the fastest company to hit 100 million users in our history, and Google has been brought kicking and screaming into the AI arms race with their new Generative Search product.
This is just one of the many ways the attention economy is evolving, and in this episode, I’m breaking down what creators can do to evolve with it.
LINKS:
- Watch the YouTube version of this episode
- Full newsletter about this episode with referenced links
TIMESTAMPS:
- The attention economy in today's media landscape.
- What’s going on in legacy media at this time. 6:57
- Why are we still talking about influencer culture like it’s 2019? 15:18
- How social media has changed how we spend our time online and how it impacts the types of content that resonates with people. 17:43
- The shift from Instagram influencers to other platforms. 22:11
- If you don’t have an end game in mind, then you need to be thinking about it. 28:05
- How Google’s new search engine is changing the game. 31:06
- Google’s new search engine result page. 37:36
- How to use keyword research to find out what is resonating enough volume wise that it is going to be listed in Google’s autof 42:43
- The attention economy is going to change and it’s up to you to be able to see where the attention is evolving online, and then 45:26
- Why it’s never been a better time to be a content creator. 51:55
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
Grace Sharkey is back for another edition of Freight Freinds where we talk about how we try to spot scams and misinformation online and how you can do it too. We also get into Grace's story on 3 emerging freight tech trends, our favorite 'logistics of' stories, and finally, our favorite conspiracy theories at the moment.
LINKS
- Connect with Grace and scope her work
- Three emerging trends in freight tech
- Amazon's show The Feed
- MyCarrier
- Barbie Pink running out
- Stolen Sand Logistics
- Maritime helping the whales
- Orca Revenge
TIMESTAMPS:
- How to Spot Scams Online. 0:00
- How to know the good news from the bad. 4:47
- How to combat clickbait. 10:04
- How fake news travels around the world. 15:28
- How to filter through the breaking news cycle. 19:23
- Support the journalists who do the work. 26:12
- Apple’s new VR headset. 31:09
- How will virtual reality become popular? 35:27
- Do you feel that you would end up working too much like they probably already do? 40:21
- Are we going to become more experiential as a society? 45:33
- Three emerging trends in freight tech 49:38
- My Carrier is digitizing the manual processes of the LTL industry and getting rid of BOLs. 54:34
- Do you wish there was a central place to pull in all of your social media posts, recruit employees, and give potential customers a glimpse into how 59:59
- The logistics of sand and sand theft. 1:05:00
- What is the logistics of Hollywood paint? 1:11:34
- Humpback whales respond more to the sound of wind than noise from ship engines, despite their similar frequencies. 1:16:03
- Store brands vs. private label products. 1:21:35
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
In this episode of Everything is Logistics, host Blythe Brumleve interviews Mike Lombard, owner-operator of Lombard Trucking, about the good, bad, and ugly of the trucking industry.
Lombard shares his family's history in the business and his personal journey to becoming a driver. They discuss the challenges facing drivers in the supply chain industry, including the impact of the pandemic and perceived driver shortage talking points that lead to misinformation about the true problems in the trucking industry.
- Visit Lombard Trucking website for socials and shows
WHAT YOU'LL LEARN:The listener will learn about challenges faced by truck drivers, the impact of AI on the industry, the importance of retention and treating drivers well, and issues related to truck parking, fraud, and division among drivers. The podcast also discusses the focus on identity politics in the information and service economy, the potential risks of AI and supply chain compromise, and the importance of finding solutions.
TIMESTAMPS:
[00:01:11] Family history and career choice.
[00:03:21] Restoring Lombard's Brand.
[00:07:31] Hair tests for CDL companies.
[00:10:11] Driver manager issues.
[00:12:17] Trucking company's diverse services.
[00:15:07] Driver Managers and Employee Retention.
[00:19:41] Driver turnover rates.
[00:21:09] Walmart's treatment of drivers.
[00:24:59] False driver shortage narrative.
[00:27:27] Life on the road.
[00:30:16] Workplace surveillance and efficiency.
[00:33:09] Paying drivers for their time.
[00:35:57] Inefficiency of loading docks.
[00:39:30] ATA's control over the industry.
[00:41:56] Autonomous trucks and control.
[00:45:31] The future of trucking.
[00:47:35] State governments forcing truck driving.
[00:50:24] Trucking company benefits.
[00:53:22] Carrier options for truckers.
[00:57:42] Changing the trucking industry.
[01:00:00] Driver's worth and rebellion.
[01:06:19] Trucking companies and health.
[01:08:48] Health and Productivity in Trucking.
[01:11:43] Work-life balance for truckers.
[01:14:44] Driver turnover and wages.
[01:18:35] Staying Fit on the Road.
[01:21:23] Truck parking as a growing issue.
[01:23:46] Truck parking and safety.
[01:26:48] Eastern European crime syndicates.
[01:29:46] Control of the supply chain.
[01:33:01] Solutions for CDL drivers.
[01:35:49] Complex problems require complex solutions.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
Did you know over 90% of all podcasts never make it past 10 episodes?
Or how about this--Did you know if you're podcast episode gets 50 plays, you're in the top half of all podcasters?
It seems as if there is a giant misunderstanding over what is perceived as successful in podcasting and in this special episode, we're breaking down what REAL success looks like for veteran and aspiring podcasters.
As a background and in addition to hosting the Everything is Logistics podcast, I cofounded a podcaster community in Jacksonville, Florida, alongside my spouse, Badr Milligan. We're both big support-local people so we host quarterly meetups in local establishments all over the city dubbed Jax Podcasters United to help build community among audio creators.
In addition to in-person meetups, my cofounder Badr Milligan and I are starting to host online educational sessions (like today's episode) covering the business of podcasting and how other creators can evolve with these changes.
LINKS:
Learn more about the Jax Podcasters United community here: https://jaxpodcastersunite.com/
Watch the video version of this episode here:
https://youtu.be/L7wmyi7RfBw
TOOLS:
- Otter.ai
- Descript
- Opus Clips
WHAT YOU'LL LEARN:
The listener will learn about what real success in podcasting looks like, including important numbers to consider and how to define success. The episode also covers new AI tools for podcasters and includes a conversational discussion with members of the Jacksonville Podcasters Unite group. The episode also discusses strategies for monetizing podcasts, including working directly with sponsors and building an email list to showcase their work and gather leads for potential sponsors.
TIMESTAMPS:
[00:07:27] Setting and achieving podcast goals.
[00:10:16] Monetizing a podcast.
[00:15:53] Episode download statistics.
[00:20:26] Podcast Download Manipulation.
[00:24:12] Moving beyond download metrics.
[00:27:16] Podcast growth statistics.
[00:31:49] ChatGPT for podcast episodes.
[00:35:40] Marketing your podcast on social media.
[00:42:42] AI features for podcasting.
[00:49:13] Social media strategy tips.
[00:53:27] Brand sponsorships for podcasts.
[00:56:29] Podcast Success Rates.
[01:01:39] Podcast sponsorships without metrics.
[01:04:23] Leveraging word of mouth.
[01:06:56] Learning new technolo
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
The Transportation Marketing and Sales Association (TMSA) has been around for nearly 100 years, and with their upcoming flagship event, Elevate, happening in just a couple of weeks, we've got TMSA's executive director Jennifer Karpus-Romain on the show to talk all about it along with what prospective members can gain from joining the TMSA.
LINKS:
- Get your tickets to TMSA Elevate
- Connect with Jen on LinkedIn
- Listen to 6 things learned from last year's TMSA event
WHAT YOU'LL LEARN:The listener will learn about the evolution of the Transportation Marketing and Sales Association (TMSA), the importance of software integration in transportation companies during COVID-19, the benefits of being a member of TMSA, and upcoming events and opportunities for networking and industry-specific training. The episode also discusses concerns about the impact of technology on creative jobs and the potential dangers of relying solely on AI-generated information.
TIMESTAMPS:[00:01:55] Marketing and HR collaboration.
[00:04:22] Software integration over COVID.
[00:07:28] Website and member portal overhaul.
[00:11:06] Adding HubSpot and the benefits.
[00:15:43] One-person marketing teams.
[00:17:12] Supporting sales as a marketer.
[00:20:49] Branding in a downturn market.
[00:26:01] CRM implementation challenges.
[00:27:14] Continued training for success.
[00:32:22] Value of in-person connections.
[00:34:22] Mentorship and Networking Opportunities.
[00:39:39] Safeguarding your brand.
[00:42:22] Exploring Savannah as a conference location.
[00:46:11] AI and creative work.
[00:49:41] The impact of AI on jobs.
[00:52:03] The future of jobs.
[00:57:28] Implications of AI technology.
[00:59:02] Online Predatory Behavior.
[01:02:28] AI technology and government understanding.
[01:08:47] AI Language Models and Accuracy.
[01:11:03] AI and misinformation.
[01:15:15] Industry-specific training.
[01:17:15] Behind the scenes of logistics.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
Recording live from Vancouver, SPI freight agent Steve Burroughs joins the show to discuss the challenges and perks of working with family. Steve shares how he and his wife started working together and eventually brought on their children and daughter-in-law to work for their company. He admits that working with family can be difficult and requires many humbling lessons, but emphasizes the positive benefits of the family dynamic in the workplace.
Connect with Steve on Linkedin
WHAT YOU'LL LEARN:
The listener will learn about a family-owned freight brokerage business, including their unique family dynamic, experience in the industry, and approach to running their business with integrity and honesty. The episode also discusses the capabilities of SPI Logistics to support freight brokers with technology and back-office support, as well as the importance of trust and authenticity in the freight industry.
TIMESTAMPS:
[00:01:11] Working with family.
[00:03:17] Diverse experience in the transportation industry.
[00:08:56] Empathy in the freight industry.
[00:09:55] Freight brokerages and technology.
[00:13:19] Switching companies and loyalty.
[00:16:23] Business technology stack.
[00:23:56] Multi-generational business growth.
[00:28:32] Working remotely with Zoom.
[00:32:48] Preparing for the future.
QUOTABLES:
- 00:02:27 - "I mean, we're family and the business will not come ahead of the family because the minute that it does, I'll shut the business down."
- 00:05:42 - "$200 a week was life-altering for us."
- 00:08:32 - "We do everything with integrity."
- 00:10:30 - "They wanted to go home or they wanted to stop and see a girlfriend."
- 00:12:39 - "You won't get him."
- 00:16:19 - "and a lot of things we didn't know we were looking for in SPI."
- 00:17:29 - "SPI has tailored our needs into the program. So and we'll ask for something and I'll say, hey, this will make our lives better. This will make our business faster. OK, well, we'll make it happen. And they do. And so that has made all the difference in our business."
- 00:20:30 - "And I'm not going to have to work as hard to do that."
- 00:24:40 - "It is our competitive advantage."
- 00:27:22 - "I never want to be thought of as a kitchen table broker."
- 00:29:38 - "Yeah. How I can take more time off."
- 00:33:17 - "You guys have a very powerful story to tell working on all different sides of the business."
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
In this episode of Everything is Logistics, host Blythe Brumleve talks about venture capital and logistics to Burak Cendek, partner at Auto Tech Ventures. The conversation covers the investment strategy and cultural aspects of VCs, specifically in the freight industry.
Cendek shares his journey from growing up in Turkey and coming to the United States for college to working in engineering and eventually venture capital. The episode highlights the importance of understanding the unique challenges and opportunities in the logistics industry when it comes to venture capital investments.
LINKS
- Connect with Burak Cendek on Linkedin
- Visit Auto Tech Ventures website
WHAT YOU'LL LEARN:The listener will learn about the background and experience of a venture capitalist who specializes in investing in early stage startups related to ground transportation. They will also learn about AutoTech Ventures, a sector-specific fund that focuses on ground transportation and has built an ecosystem around it. The episode discusses the importance of unit economics and team when investing in startups in the ground transportation, logistics, and tracking industries. The podcast also discusses the potential for a more connected and digital infrastructure in the freight industry, including the use of chatbots and trucking in a box companies.
TIMESTAMPS:
[00:01:23] Journey to the United States.
[00:04:15] Disaster logistics in Turkey.
[00:09:31] Ground transportation investment strategy.
[00:11:32] Podcasting in Logistics.
[00:15:29] Balancing growth and profitability.
[00:19:21] Importance of team in startups.
[00:22:53] Tech vs Brokerage Business.
[00:26:31] Thesis-driven investment strategies.
[00:31:30] AI in freight ecosystem.
[00:34:03] Trucking in a box.
[00:39:01] Starting a startup in freight.
[00:41:49] VC firms and podcasts.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
Getting business in a tight market is challenging but sending 10k cold emails and expecting to get a decent response should be grounds to have you thrown in jail.
Ok, that last part was a little dramatic, but we live in interesting times.
These interesting times include massive layoffs and cutbacks which has any normal person feeling a little nervous.
So how do we prepare and strategize during a challenging time?
By sending cold emails that don't suck.
Most cold emails suck because of the laziness of the person sending them. We've all been guilty of hearing the hopes that marketing and sales software can help us send targeted campaigns that our audience will love. Only to find out that most folks purchase an email list, load it into Hubspot, and hope for the best.
This spray-and-pray tactic only works to annoy the very people you would hope to become a customer.
So in a world of AI and inboxes getting record amounts of spam, how do we stick out?
By crafting a good 'Why Buy' campaign.
LINKS:
- Watch the YouTube version of this show
- Read the Newsletter version of this show
WHAT YOU'LL LEARN:The listener will learn about a variety of topics related to marketing and AI, including Legion campaigns, establishing clear pathways to conversion, the impact of AI on the workforce, using AI tools for image creation and copywriting, finding potential use cases for AI in business, creating effective cold outreach campaigns and email sequences, and the importance of staying educated and adapting to the changing market. The podcast also promotes various resources and services related to marketing and AI.
TIMESTAMPS:00:05:16 Create a conversion pathway.
00:07:03 Test forms regularly for success.
00:14:39 AI replacing white-collar jobs.
00:20:03 Embrace AI tools for success.
00:20:51 Stay educated on AI.
00:31:30 Stand out with YBIs.
00:36:41 Stand out with why buys.
00:37:05 Create targeted messaging to stand out.
00:45:19 Stay educated and adapt.
00:49:30 Navigate the digital world.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
Blythe Brumleve is joined by Carly Gunby, who at the time of recording was VP of Sales Strategy and Marketing at TransFix, but has since been promoted to VP of Shipper Success and Sales--which deserves a big congrats!
On this episode of Everything is Logistics, Carly discusses the growing relationship between digital freight brokerages and traditional freight brokerages. Carly is a Jacksonville resident, a FSU graduate and Jacksonville Jaguars fan, who despite having an Art History degree, stumbled into the logistics industry. After beginning her career with inside sales, she was promoted and had the opportunity to learn more about the industry, including ocean freight, warehousing, customs brokerage, and truck brokerage. She's sharing her experience on how to help the sales and marketing teams in freight work better together.
LINKS
- Connect with Carly on Linkedin
- Listen to Transfix CMO Rachel Meranus in a previous EIL interview
- Follow the Transfix Take podcast
- Check out the Transfix website
WHAT YOU'LL LEARN:The listener will learn about the evolving relationship between sales and marketing in the freight brokerage industry, as well as the experiences of a female leader in logistics and the importance of supportive leadership. The episode also discusses TransFix's freight platform, sales strategy, and investment in technology, including chat GPT and AI tools. The podcast highlights the benefits of data and transparency in the logistics industry and updates on upcoming beta tools.
TIMESTAMPS:[00:01:17] Stumbling into logistics.
[00:03:10] Understanding logistics and supply chain.
[00:07:01] Digital freight marketplaces.
[00:10:11] Sales strategy during COVID.
[00:15:37] Freight brokerage sales strategies.
[00:16:36] Referral Relationship Strategies.
[00:20:09] Social media marketing strategies.
[00:24:07] Women in male dominated industry.
[00:26:41] Women in logistics leadership.
[00:30:08] Dedicated carrier partnerships.
[00:33:53] AI and chat GPT in sales.
[00:38:20] TrueRate Plus Tool.
[00:39:33] Cold calling and emailing.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
In this episode of Everything is Logistics, host Blythe Brumleve interviews Stephanie Cannon, SVP at Pitney Bowes, about her background in logistics and how she fell in love with the industry.
Cannon shares that she started as an industrial engineer in college and landed her first co-op job with UPS, which ultimately led to a full-time job offer and participation in their management trainee program. She discusses the importance of understanding all facets of a logistics company and the value of hands-on experience.
LINKS:
- Pitney Bowes website
- Connect with Stephanie on Linkedin
WHAT YOU'LL LEARN:
The listener will learn about various topics related to logistics, including the speaker's experience working at UPS, challenges of logistics operations in different countries, Pitney Bowes' different business divisions and innovations, the use of robotics in warehouse systems, and Pitney Bowes' efforts to improve worker engagement and retention through automation.
TIMESTAMPS:[00:01:52] UPS management trainee program.
[00:05:27] International logistics operations.
[00:07:23] Pitney Bowes' global e-commerce.
[00:10:46] Workforce optimization.
[00:14:09] Consultative parcel shipping solutions.
[00:17:19] Flexible automation in warehouses.
[00:20:41] Employee involvement in automation.
[00:24:20] Monotonous jobs and robotics.
[00:27:18] Robotics in Warehouses.
[00:33:02] Parcel Shipping Index.
[00:33:52] E-commerce innovation and automation.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
In this episode, Grace Sharkey and the host discuss the new era of media, including the recent shake-ups in the legacy media world and the influencer economy.
They also introduce a couple of new segments to the podcast, including discussions on their favorite logistics stories of the month and intriguing conspiracy theories. The episode ends with a roundup of the latest freight tech and media stories from Grace.
LINKS:
- Instagram influencers are getting jobs and legacy media is dying
- Britney Spears AI conspiracy
- Feral people of National Park conspiracy
- Logistics of a Taylor Swift concert
- The Logistics of Lipstick
- Connect with Grace and scope her work
TIMESTAMPS:
[00:02:24] New era of media.
[00:05:05] Influencers gaining more power.
[00:09:03] Influencer marketing and its flaws.
[00:12:16] Influencers and media companies.
[00:16:23] Going Direct to Twitter.
[00:19:39] Spotify's User Interface Challenges.
[00:23:24] Influencer lifestyle and platforms.
[00:29:45] AI in podcasting.
[00:31:22] AI Instagram account realizes truth.
[00:36:03] Princess Diana's Infamous Interview.
[00:38:15] Royal family fashion.
[00:42:41] The logistics of music tours.
[00:45:21] Low margins in music industry.
[00:50:10] Lipstick logistics.
[00:52:18] Lipstick logistics and the economy.
[00:56:10] Press on nails and nail salon economy.
[00:59:28] Britney Spears conspiracy theory.
[01:06:30] Feral people in national parks.
[01:11:29] Mountain lion encounter.
[01:13:35] Hiking in bear territory.
[01:20:27] AI in retail.
[01:20:57] 3D imaging with AI.
[01:25:12] Getting the most out of technology.
[01:28:27] Mental models in business.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
In this episode of "Everything is Logistics host Blythe Brumleve welcomes CEO of Scale Logistics, Shay Lynn Dixon, to discuss using social media to grow your brokerage business and personal media brand.
They chat about their personal histories in the logistics industry and how they got to where they are today. Dixon shares how she started in the industry and how her previous job taught her the basic skill set that she needed for her current business. The episode emphasizes the importance of leveraging social media to build a brand and connect with potential clients.
WHAT YOU'LL LEARN
The listener will learn about using social media to grow a brokerage business and personal brand, the importance of structuring a business from the beginning, the benefits of staying within a niche, and the challenges of shifting away from it. They will also learn about the founding of Scale Logistics, the speaker's passion for the aerospace industry, and their approach to social media and content marketing. The episode also discusses the importance of building relationships in business, following up with contacts, and using AI tools for writing and fact-checking. Additionally, the episode covers the accuracy of various statements related to shipping aerospace parts, the benefits of using freight forwarding services, and the Freight Broker community.
LINKS:
- Check out the Scale Logistics website
- Connect with Shay on Linkedin
TIMESTAMPS:
[00:02:22] Restarting a freight brokerage.
[00:03:44] Freight Brokerage Partnerships.
[00:07:29] Aerospace and STEM education.
[00:11:24] Rebranding and Personal Branding.
[00:15:21] Social media strategy planning.
[00:18:25] Small business marketing education.
[00:22:07] Standing out in logistics industry.
[00:25:11] Creating content for trust.
[00:29:01] Strategies for building business on LinkedIn.
[00:32:04] Trade Show Strategy.
[00:35:19] Approaching potential clients.
[00:39:07] Developing relationships for business growth.
[00:43:39] Small talk in the South.
[00:48:26] ROI on social media strategies.
[00:51:55] Saying no to bad fits.
[00:54:11] AI tools for business.
[00:57:19] AI in the freight industry.
[01:00:16] Shipping aerospace parts internationally.
[01:03:02] Solopreneurship and mentoring.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
Blythe Brumleve welcomes Joe Lynch, host of The Logistics of Logistics podcast, to discuss the state of podcasting in the freight industry. They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. They also discuss the challenges of starting and maintaining a podcast and offer tips for success. Overall, it's a lively conversation between two industry veterans who are passionate about sharing knowledge and creating engaging content for their audiences.
WHAT YOU'LL LEARN:
The listener will learn about the state of podcasting in the freight industry, Joe's career journey from the automotive industry to the logistics industry, and the challenges and benefits of podcasting as a marketing tool. They will also hear about the importance of building relationships and engagement in podcasting, the challenges of creating YouTube content, and the potential convergence between YouTube and podcasting.
LINKS:
- Connect with Joe Lynch on Linkedin
- Follow The Logistics of Logistics podcast
TIMESTAMPS:
[00:01:48] Joe's career background.
[00:03:51] Starting a successful blog.
[00:07:57] Podcasting during COVID lockdown.
[00:10:54] High Failure Rate of Podcasts.
[00:15:50] Picking podcast guests.
[00:17:09] Evergreen content strategy.
[00:23:14] Listener-funded podcasts.
[00:24:49] Sponsored content authenticity.
[00:28:39] How to make a bad podcast.
[00:32:45] Successful entrepreneurs from humble beginnings.
[00:36:05] Starting a Podcast.
[00:38:12] The challenges of podcasting.
[00:41:33] Collaborating with sponsors.
[00:47:46] Podcasting and YouTube convergence.
[00:48:23] Creating YouTube-friendly content.
[00:52:32] The future of TikTok.
[00:55:57] Trucking industry job improvement.
[01:00:11] Podcasting and community building.
[01:02:54] Warehousing company turnover.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcastto never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube
On this episode of Everything is Logistics, host Blythe Brumleve welcomes Reed Loeffel, manager of merchant acquisition and strategy at GEODIS e-Logistics, to discuss the world of e-commerce and fulfillment. Blythe and Reed reminisce about meeting at the Manifest logistics conference and discuss the infamous GEODIS puppy lounge sponsorship that garnered lots of attention.
The conversation touches on the latest trends in e-commerce, the challenges of fulfillment in a fast-paced industry, and how e-commerce companies can optimize their supply chain networks.
LINKS:
- Check out the new GEODIS e-Logistics website
- Connect with Reed on Linkedin
WHAT YOU'LL LEARN:
The listener will learn about GEODIS eLogistics, a logistics company that offers end-to-end services for e-commerce brands, including packaging, fulfillment, and delivery.
The episode discusses the company's use of robotic systems, the importance of building a strong website, and the challenges of managing returns and inventory levels during COVID. The guest speaker shares their expertise in e-commerce logistics, including insights on trends, challenges, and best practices, and the potential impact of AI on jobs in the marketing industry.
TIMESTAMPS:
[00:00:25] Geodes eLogistics and e-commerce.
[00:06:13] E-commerce fulfillment and delivery.
[00:07:33] International Fulfillment Department.
[00:11:22] Robotics in e-commerce.
[00:15:54] Robotics in warehouse operations.
[00:19:02] E-logistics and customer experience.
[00:21:30] E-Logistics and Warehousing.
[00:25:14] When to reach out to 3PL.
[00:29:00] My e-Logistics Portal.
[00:33:11] Reverse logistics solutions.
[00:36:18] Returns as customer retention.
[00:40:03] Launching a new product.
[00:44:42] Opportunities for e-com brands.
[00:48:35] E-commerce logistics expertise.
[00:51:23] AI as a tool in marketing.
[00:54:21] Puppy video and show notes.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of "Everything is Logistics," host Blythe Brumleve interviews Derek Szopa, CEO of CloudSort, about the middle mile in logistics. They discuss Szopa's background in the Marine Corps and how it has helped shape his career in the corporate world. Szopa emphasizes the importance of being resourceful with limited resources, which is a key aspect of small-unit leadership in the military. The conversation highlights the need for more attention and innovation in the middle mile of logistics, which often goes overlooked in discussions of the first and last mile.
LINKS:
- Connect with Derek on Linkedin
- Check out CloudSort website
TIMESTAMPS:[00:00:20] The Middle Mile
[00:09:37] Inadequacy of legacy systems
[00:12:05] Clouds and logistics
[00:16:10] Moving work to greatest value
[00:20:05] CloudSort and ecosystem
[00:27:14] AI and Complex Nodes
[00:27:57] AI technology advancements
[00:32:33] Optimizing logistics for the environment
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of Everything is Logistics, Blythe Brumleve interviews Ron Greene, the VP of biz development at Overhaul, about the world of cargo crime. Greene discusses his experience in cargo risk management and how his company works with various industries to mitigate the risk of cargo theft.
They also talk about the importance of establishing risk protocols and recovery systems in case theft does occur. This episode is a must-listen for anyone interested in the fascinating and frustrating world of cargo crime.
LINKS:
- Visit the Overhaul website
TIME STAMPS:
[00:02:10] Cargo theft risk protocols.
[00:04:22] In-transit cargo risk management.
[00:08:48] Reducing theft risk by 80%.
[00:12:54] Cargo theft on the rise.
[00:17:00] Cargo crime in Brazil.
[00:22:52] Preventing cargo theft.
[00:23:33] Highly targeted shipments.
[00:29:02] Cargo theft and recovery.
[00:31:23] Cargo criminals and police response.
[00:35:21] Cargo theft around the world.
[00:40:00] Machine learning in risk management.
[00:42:48] Logistics technology start-up.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of Everything is Logistics, Blythe Brumleve interviews Ezequiel (Eze) Peralta, the VP of Technology at SPI Logistics, about the role of IT in 3PL.
Eze talks about his early background in technology and databases, including creating software for his own small businesses. He then goes on to describe his work with SPI Logistics on developing data warehouses and analytics solutions.
The discussion highlights the importance of investing in IT infrastructure for 3PLs and the significant role it plays in optimizing their operations.
LINKS:
- Connect with Eze via email at eperalta@spi3pl.com
TIME STAMPS:
[00:03:09] Building a database.
[05:14] Designing databases and data modeling.
[00:08:49] Data Loss Prevention.
[00:13:08] Talking to team before implementing.
[00:16:42] SPI's tech stack.
[00:22:24] Freight management flexibility.
[00:28:17] Automating the onboarding process.
[00:30:30] Benefits of tech transition.
[00:35:37] Cybersecurity risks in remote work.
[00:41:15] AI and Chat GPT technology.
[00:43:28] Chat GPT and business processes.
[00:46:16] Digital matching of freight.
[00:53:31] Improving carrier relationships.
[00:55:10] TMS Integration and Customization.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of Everything is Logistics, host Blythe Brumleve and guest Grace Sharkey of FreightWave discuss mental models, an interstate healthcare network for truck drivers, import reports, and how retailers are coping with a tightening market and a wacky economy. They also briefly discuss the drama surrounding Meghan Markle and the royal family. Tune in to hear their insights on all these topics.
LINKS:
- Connect with Grace and scope her work
- Interstate Health
- March Import Report
TIME STAMPS:
[00:01:55] Mental models for problem-solving.
[00:03:58] Decision-making and Hicks Law.
[00:09:16] Goldilocks Zone.
[00:13:00] Perfect customer experience.
[00:17:23] Roko's Basilisk thought experiment.
[00:19:48] The dangers of AI.
[00:24:15] The Bullshit Asymmetry Principle.
[00:29:33] Highway Care Network.
[00:30:33] Telehealth clinics for truckers.
[00:34:35] Trucker health services.
[00:39:39] High inventory levels and low sales.
[00:42:14] Student loans and consumer spending.
[00:46:37] The end of globalization.
[00:49:30] Royal drama and coronation.
[00:54:23] The disappointment with Megan Markle.
[00:57:09] SEO and self-promotion.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of Everything is Logistics, host Blythe Brumley interviews Ann Rinkie, the President and CEO of the Transportation Intermediaries Association (TIA). They discuss their shared love for football and Reinke's career background, including her 16 years with CSX in government affairs before moving into the brokerage world. The episode focuses on the role of TIA and the importance of logistics in transportation.
LINKS
- Connect with Anne Reinke on Linkedin
- Register for TIA's 2023 Capital Ideas Conference happening April 19-22 in Orlando.
WHAT YOU'LL LEARN:The listener will learn about Ann Reinke's background in rail and government affairs, as well as her transition to the freight brokerage world. The episode discusses various topics related to the freight industry, including trucking industry concerns, TIA's government affairs division, solutions to avoid scams, benefits of joining TIA, and challenges faced by freight brokerages. The podcast also touches on the importance of in-person networking, LinkedIn, building a strong website, and the potential growth and significance of the freight brokerage industry.
TIMESTAMPS:[00:01:12] Career transition from rail to brokerage.
[00:05:01] Trucking industry freight rates.
[00:07:04] Proprietary data and privacy.
[00:10:39] TIA's impact on policy.
[00:13:25] Educating Varying Company Sizes.
[00:17:44] Solutions to avoid scams.
[00:21:30] TIA Conference in Orlando.
[00:24:03] Sustainability at conferences.
[00:27:03] In-person conferences vs. virtual learning.
[00:30:33] Standing out on LinkedIn.
[00:33:27] LinkedIn Lunatics. [00:39:57]
Freight Tech and relationship building.
[00:40:24] Technology and Human Interaction.
[00:44:48] The Role of Brokers
[00:49:51] Dangers of using AI in freight.
[00:50:45] The Dark Side of AI.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of "Everything is Logistics," host Blythe Brumleve interviews Joe Oliaro, VP of Sales and Chief Real Estate Officer at Wagner Logistics, about the state of warehousing.
Oliaro outlines his company's history and growth, which has been primarily focused on contract logistics in support of manufacturing groups, as well as their current size and expansion plans. The conversation covers topics such as technology in warehousing, labor shortages, and the impact of e-commerce on the industry.
LINKS:
- Connect with Joe Oliaro on Linkedin
- Check out the Wagner Logistics website
WHAT YOU'LL LEARN:
The listener will learn about the increased demand for warehouse space due to e-commerce and just-in-time inventory depletion during the pandemic, the current state of industrial warehouse space availability in the US, the challenges of building warehouses to meet incoming demand, the shift in the industrial market properties in Arizona towards heated and cooled warehouses, the challenges of recruiting and retaining warehouse employees, the benefits of shared warehouse space and equipment, the role of Wagner in providing logistics management services for warehouse and distribution operations, and the importance of having a strong real estate partner.
TIMESTAMPS:
[00:01:30] Wagner Logistics' history and growth.
[00:04:09] Supply chain challenges during pandemic.
[00:08:12] Industrial real estate trends.
[00:13:27] Abandoned properties for manufacturing.
[00:19:25] Warehouse work has changed.
[00:20:25] E-commerce industry turnover.
[00:24:22] Automation in manufacturing.
[00:28:24] Rail as a strong selling point.
[00:34:19] Real estate challenges for warehousing.
[00:36:45] Real estate value and research.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
On this episode of Everything is Logistics, host Blythe Brumleve interviews Erin Van Zeeland, the chief commercial officer, SVP and GM of logistics at Schneider about the evolution of the logistics industry and the company.
Erin shares her story of how Schneider recruited her from Penn State and introduced her to the world of logistics. They also discuss the value of staying with a company long-term, despite the common belief that employees should constantly be seeking new opportunities. As someone who has spent over 30 years at Schneider, Erin provides insights into the benefits of longevity and building a career within a company.
LINKS:
- Connect with Erin Van Zeeland on Linkedin
- Read Schneider's article featuring Erin and her WIT nomination
TIME STAMPS:
00:05:02 Schneider: Top two transportation provider.
00:10:48 Tech for real customer value.
00:15:09 Relationships create better experiences.
00:17:12 Women can achieve leadership roles.
00:25:50 Trust employees to succeed.
00:30:09 AI improves efficiency and service.
00:37:38 Invest in technology platforms.
00:42:50 Stay curious and learn.
00:44:09 Stay updated on logistics news.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of Everything is Logistics, host Blythe Brumleve interviews Guru Rao, CEO and founder of nuVizz, about the evolution of Last Mile logistics and the role of software in meeting customer expectations.
Rao has an extensive background in logistics, having spent nearly 30 years in the field, and discusses how technology has transformed the supply chain industry over the course of his career. The conversation sheds light on the challenges and opportunities inherent in the Last Mile, and how companies like nuVizz are working to solve them with innovative software solutions.
LINKS:
- Connect with Guru Rao on Linkedin
- Check out nuVizz website
TIME STAMPS:
00:04:20 Technology solves Last Mile problems.
00:06:11 Technology enables logistics connections.
00:13:06 Technology solves shipping challenges.
00:27:46 Share data for efficiency.
00:29:06 Share data for success.
00:35:04 Digital twin technology revolutionizes logistics.
00:43:14 Reliable real-time data essential.
00:50:01 Plan for future transportation technologies.
00:53:05 Standardize last mile logistics.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of Everything is Logistics, host Blythe Brumleve welcomes Courtney Muller, the President at Manifest and Chief Corporate Development Officer at Connective, to talk about building the most badass event in logistics.
In the conversation, we cover the strategy behind building not only knowledge-based discussions but also experiences that bring out the conversation naturally among strangers--which is a major key when networking with folks you might not see all that often.
Have we mentioned Manifest has a puppy lounge? Because in case I haven't mentioned it enough, it's the best sponsorship dollars money can buy. And it's also experiences like this that help to give you a peopling break so you can get back to the networking like you never missed a beat.
As someone who doesn't go to ALL conferences but still attends a half dozen or so throughout the year, Manifest is one I haven't and don't plan on ever missing in the future. It sounds like they're paying me to say this, but I mean it. This event is only going to get more popular and in demand, so with tickets on sale, better scoop them and get to work on the planning February 2024 ASAP (taking place the week before the Super Bowl--which is also in Vegas).
LINKS
- Connect with Courtney Muller via Linkedin
- Save $200 with our link and get your early bird Manifest tickets locked in
TIMESTAMPS:
[00:01:37] Planning a successful logistics event.
[00:04:21] Planning events for 30 years.
[00:09:30] High-level event curation.
[00:10:19] Being the biggest doesn't matter.
[00:14:25] Creating valuable conference bags.
[00:18:37] Pre-event speaker interviews.
[00:21:04] Supporting Podcasters at Events.
[00:25:16] Creative problem solving.
[00:28:25] Women's lunch and gender diversity.
[00:31:06] Diversity in leadership.
[00:34:24] Stand up for yourself.
[00:38:14] Expanding event space.
[00:41:23] Building a better website.
[00:44:59] Event planning and sponsorship opportunities.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of Everything is Logistics, host Blythe Brumleve speaks with Heidi Hoffman, partner at ON Partners, about their strategy of recruiting when it comes to procurement and sustainability in the supply chain industry.
During the convo, they discuss the importance of nonconformity and how it can lead to innovative solutions. Hoffman explains her approach to recruitment and finding the best candidates, not just based on traditional qualifications but also considering strategic mindset and new industry developments.
In addition, we also discuss ON Partners' new 2023 Executive Women Impact Report and the company's findings on the growing role of women in leadership positions.
LINKS:
- Heidi's profile on the ON Partners website
- ON Partner's 2023 Executive Women Impact Report
TIMESTAMPS:
[00:02:33] Changing profile of supply chain.
[00:06:13] Supply Chain's Evolution.
[00:07:32] Procurement and sustainability.
[00:11:01] Procurement's role in sustainability.
[00:15:40] Importance of sustainability and ESG.
[00:20:03] Exciting innovations in supply chain.
[00:22:18] Women in supply chain.
[00:26:03] Women's self-doubt in job applications.
[00:32:52] Supply Chain Education.
[00:36:27] Embracing diversity in supply chain.
[00:37:42] Logistics and Supply Chain.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
On this episode of Everything is Logistics, host Blythe Brumlve welcomes Martin Lew, CEO of Commtrex, to discuss the future of rail logistics.
Martin's background as a former commodity trader at JP Morgan gives insight into the relationship between logistics and finance due to his experience trading physical and financial coal and navigating cap and trade programs with clients.
The conversation highlights the challenges and opportunities facing the rail industry, from infrastructure investments to technology advancements and the importance of collaboration between logistics and finance professionals.
LINKS:
- Martin Lew on Twitter
- Commtrex website
- Commtrex educational hub
TIMESTAMPS:
[02:10] Inefficiency in railroad industry.
[00:04:54] Rail Transportation Marketplace.
[00:06:49] Largest shippers reject marketplace.
[00:09:52] Future of rail freight.
[00:13:25] Rail transportation and misconceptions.
[00:17:05] Reducing carbon footprint through rail.
[00:21:23] Volatility in ocean freight.
[00:23:48] Starting a railroad company.
[00:28:03] Shipping by rail basics.
[00:30:18] Shipping in Mexico.
[00:35:45] Translating in supply chain.
[00:39:36] Future of rail logistics.
[00:40:31] Railroads converting truck lanes.
[00:44:26] Rail transportation evolving with data.
[00:49:28] Autonomous rail technology.
[00:53:06] Auto co-pilot for rail.
[00:55:31] Rail industry sustainability efforts.
[00:57:42] Sustainable locomotive technology.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of "Everything is Logistics," host Blythe Brumleve and guest Grace Sharkey discuss various topics related to freight and technology. They cover AI's dominating presence in the news, recent layoffs in the freight industry, and the possibility of TikTok getting banned.
LINKS:
- Connect with Grace and scope her work
- Thomas' AI segment
TIME STAMPS:
[00:01:42] AI advancements dominating industry.
[00:03:54] The marketing strategy of AI.
[00:07:25] AI and Data-driven decision making.
[00:12:24] Repurposing old content.
[00:18:31] Revolutionizing movie-making with AI.
[00:19:37] AI in content creation.
[00:26:36] Layoffs in the freight industry.
[00:28:35] Over hiring and job economy.
[00:33:13] Layoffs in the tech industry.
[00:39:20] TikTok's Chinese spyware controversy.
[00:41:23] TikTok's use in China.
[00:44:33] The power of technology.
[00:48:28] Mindless phone usage.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Retired four star Admiral Craig Faller joined the podcast to discuss the logistics and supply chain challenges that the earthquakes inflicted on Turkey and Syria. He highlighted the work of relief teams that are rapidly responding to a natural disaster, rescuing victims, and accounting for survivors. He also discussed the different logistical operations in place before the disaster, such as freight trucks and cargo ships, as well as the infrastructure and communication issues caused by the disaster.
LINKS:
- Connect with Craig Faller on Linkedin
- Check out payment solutions by PayCargo
TIMESTAMPS00:03:09 Logistical challenges in disaster relief.
00:10:56 Organizations respond to tragedy.
00:11:18 Coordination is key.
00:21:29 Streamline payment processes globally.
00:27:56 Ongoing aftershocks in Turkey.
00:29:00 Military brings stability and hope.
00:34:28 Connect to help others.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
On this episode of Everything Is Logistics, Blythe invites Josh Bouk, the president of TraxTech, to discuss emissions in the transportation industry and how companies can work towards making better buying decisions.
TraxTech was founded in 1996 as a global freight auditor, managing transportation spend across all modes and regions. They currently manage approximately $24 billion in transportation spend. Along the way, the company discovered that the same data used for auditing expenses could be used to verify emissions. They discuss the importance of managing scope three emissions for organizations and how companies can go about doing it.
LINKS:
- Connect with Josh Bouk on Linkedin
- Check out Trax Tech website
TIME STAMPS:
[00:01:34] Managing Emissions with Data.
[00:05:37] Transportation spend management platform.
[00:09:29] ESG culture shift.
[00:11:52] Carbon emissions and scopes.
[00:17:42] SEC requires emissions reporting.
[00:19:25] Carbon Emissions Manager.
[00:23:32] Environmental impact of shipping.
[00:26:24] Carbon accounting and emissions allocation.
[00:30:24] Reducing emissions in transportation.
[00:34:07] Measuring vehicle emissions.
[00:38:00] Brands adopting transparency for ESG.
[00:42:21] Green fuel technology and innovation.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both websites on a specific niche and using cold emailing to reach potential customers. She also recommends verifying email lists to ensure they are legitimate before using them for marketing purposes, plus the reasoning behind each of these strategies.
TIME STAMPS:
0:05 How to put it all together when it comes to your marketing plan.
1:45 Why there are more than one website?
4:08 Where do you get your cold emails? Are they purchase lists? Are they ones that you can get from an advertising campaign?
6:07 The same can be said for Hubspot. You likely have to commit to a very long-term plan with Hubspot if you have that many.
10:17 How to use Fiverr Freelancers to classify your emails into different groups.
12:35 If you have no social media presence, get started on one platform at a time.
14:07 Other marketing integrations that I would think about for your website.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Ever looked at a tunnel, construction site, or warehouse and wondered how bad the internet signal must be?
Well, if you want a good one, it's probably going to be powered by the folks over at Rajant who specialize in setting all that up.
Rajant's Director of Sales Todd Rigby joined the show to talk about how to build internet and communication networks in some of the toughest environments using wireless mesh systems. If you're used to working outside, this is a good conversation on how that becoming more digitized to make your communications easier and smoother.
LINKS:
- Rajant website
- Rajant's YouTube
TIMESTAMPS:
0:05 How do you build a wireless network in the toughest environments?
3:19 People come to Rajant when they have their most difficult and challenging communication problems.
8:22 Wi-Fi has a unique issue where the farther you get away from an access point, the weaker your signal is.
19:02 The importance of having a robust communications network at the port.
26:19 What is the cybersecurity angle to all of these different connection points?
29:55 The importance of having a split judging panel at events.
35:26 What is a Rajant network?
41:09 How Rajant has transformed the IT department of a company and how it’s changed the way they work.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
As part of our sponsorship deal with SPI Logistics, we're talking to one of their freight agents every month to get the inside scoop on what the front lines look like in the freight broker world.
This month's interview is with Brad Clarke. His office is located in the Pacific Northwest and doesn't have a website or social media but relies strictly on referrals and personalized outbound emails to become one of the most successful agents at SPI.
If you're a freight broker or freight agent looking to connect with other folks in your shoes, this series is for you, and this conversation with Brad gets us off to a great start.
TIME STAMPS
00:05:17 Cash flow is key in freight.
00:11:34 Adapt and be flexible.
00:13:02 Own customers, flexible hours.
00:19:10 Trust your partners.
00:25:04 Be vigilant and creative.
00:30:01 Network to grow business.
00:39:54 Communicate market conditions to customers.
00:45:50 Start slow, be patient.
00:49:29 Stay informed with newsletters.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
"Youth and enthusiasm is probably what got me started on it."
That's a quote by the CEO of Tai Software "Mitch" Mitchell when asked how someone wakes up one day and decides to build a TMS for freight brokerages.
But after years in logistics and a background in computer science, he was the perfect person to do it. Today he joins the show to talk all about it.
QUOTABLES:
- "Youth and enthusiasm is probably what got me started on it."
- "You got to balance the two and make sure that you have both a really strong technical skill set as well as really specific industry knowledge."
- "And if you're going to tackle TMS, those two components have to go together."
- "You know, sometimes we lose sight of what the technology is supposed to be doing and who it's supposed to be helping."
- "You can't just build it and then use it forever. You have to continually invest in technology."
LINKS:
- Check out Tai TMS
- Connect with Mitch on Linkedin
TIMESTAMPS:
00:05:10 Invest in technology continually.
00:10:43 Embrace brokers to add value.
00:15:27 Automate freight management tasks.
00:20:30 Focus on profitable customers.
00:26:43 Quick, painless TMS switch.
00:27:09 Efficient onboarding process saves time.
00:34:59 Streamline communication with customers.
00:38:19 Improve freight broker efficiency.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Redwood Logistics may be one of the top freight companies in the world but the software ecosystem they're building is right on par with being some of the best offerings in all of supply chain.
Not only do they have a proprietary set of software but they're the first to offer Logistics Software as a Service, aka LPass, which is the ability to plug into the same software logistics companies are already using in order to supercharge their tech stack.
Joining the show to talk about all of this is Redwood's EVP of Managed Services, Christina Ryan. She's one of the rare ones who picked logistics as a college focus and has stayed in the industry ever since. In this convo, she's breaking down the SaaS model in freight and how you can go the custom route, use a partner with an already-built solution, or both.
LINKS:
- Redwood Logistics website
- Connect with Christina on Linkedin
TIME STAMPS:
0:05 Christina’s background in logistics.
2:23 What are some of Redwood’s products and services?
7:08 How do you use data to better support your customers?
12:08 What kind of data does a shipper need from Redwood?
14:36 What does day-to-day look like with using Redwood Connect?
18:46 What are some of the promising areas you’re seeing with automation and AI taking hold in freight?
22:21 How artificial intelligence can be used in the freight space.
28:20 How do we get more women to work within the logistics industry?
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Platform Science has been around for years and rarely makes a podcast appearance but we were lucky to have a conversation with Luke Wachtel at Manifest: The Future of Logistics.
Luke, SVP of Transportation and Logistics at Platform Science, joins the podcast to discuss the world of connected fleets and the technology that powers them. Platform Science seeks to provide an app store-like experience for fleets, wherein fleets can have choice and access to the most recent technology advances with ease and convenience.
LINKS:
- Connect with Platform Science on Linkedin, Twitter, Instagram, and Facebook
TIME STAMPS
00:00:22 Connected fleets and technology.
00:08:41 Make technology easy to use.
00:09:45 Connected vehicles enable choice.
00:17:30 Eat your own dog food.
00:19:13 Connect disparate apps seamlessly.
00:26:37 Trucking technology is customizable.
00:29:19 Build your digital ecosystem.
00:32:45 Partner with OEMs to innovate.
00:37:56 Collaborate, don't compete.
00:41:45 Collaboration is key.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
The freight tech space can feel overwhelming at times with what software to invest in, what software is bullsh*t, and what software is yet to come.
That's why we've got podcast favorite and conference bestie Grace Sharkey back on the show to break down what you need to know when it comes to what's going on in the freight tech world.
LINKS
- Connect with Grace Sharkey on Linkedin
- Support Spartan Strong after the tragic events at MSU
- Shipbob drama
TIME STAMPS:
7:12 What's on the way out in the freight brokerage space
11:24 TMS is not the answer to all of your problems.
17:32 Investing in your customers after the sell is complete
21:59 Areas that are ripe for disruption in freight
31:00 How to pitch a journalist
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Since the start of the pandemic, there has been massive volatility in the healthcare product supply chain, beginning with panic buying and overstock, followed by need-based purchases that have dropped off, and now spiking demand and out of stocks.
In this episode, Matt Bolden, Director of Product Marketing at Kinsa, breaks down the health analytics that help brands and retailers better optimize their supply chains. Kinsa is a data insights business that gives customers the ability to determine when and where illness-related products should be purchased to target marketing, reduce out-of-stock issues, and better plan for production.
LINKS FROM THE SHOW
- Kinsa Health
- Leading Retailer Engages Ready-to-Buy Allergy Sufferers with Kinsa Insights’ Allergy Media Targeting
TIMESTAMPS:
00:03:30 Supply chain volatility persists.
00:07:30 Get ahead of illness demand.
00:14:09 Forecast illness-based demand.
00:20:13 Monitor illness in real-time.
00:26:33 Proactive illness forecasting solutions.
00:29:01 Navigate digital world easily.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Erez Agamoni, Senior Vice President of Innovation and Strategic Growth in North America at Maersk, the world's largest shipping container company, is the guest of this episode of Everything is Logistics.
Maersk has 700 ships in its fleet and handles one out of every five containers shipped by sea. Erez talks about how he came to work for Maersk, his wide and varied career, including working for an airline, a forwarding company, and IT companies, and how Maersk is innovating and transforming its operations. He discusses how the Innovation Center is working on research, development, digital transformation, data innovation, and product innovation at the 100 year old company.
LINKS FROM THE SHOW:
- Connect with Erez Agamoni on Linkedin
- Visit the Maersk website
TIME STAMPS:
00:03:35 Innovate to stay competitive.
00:12:05 Supply chain is now famous.
00:17:52 Reduce CO2 emissions.
00:23:58 Go green across all businesses.
00:29:45 Real data drives innovation.
00:34:44 Innovate or become a commodity.
00:41:02 Predict and optimize supply chain.
00:43:17 Streamline shipping processes.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
While at Manifest: The Future of Logistics we were able to score some rad interviews and one of them we are bringing you today with a focus on the shipper point of view.
Fernish lets you rent, rent-to-own and buy single pieces of furniture and decor to full-room designs in bite-sized monthly payments for however long you’d like and in this episode we're chatting with the company's President and COO, Kristin Toth.
In this convo, we're covering:
- How the furniture company has been able to bypass all of the supply chain issues we’ve been seeing these past months — specifically with furniture
- Fernish's business model and the circular economy
- Its b2b services for office buildings, apartment complexes and other sorts of commercial real estate
LINKS:
- Check out Fernish website
- Connect with Kristin Toth on Linkedin
TIME STAMPS:
00:03:15 Happy accidents lead to success.
00:06:26 Furniture rental made easy.
00:11:33 Experiment and iterate.
00:22:24 Reduce furniture waste.
00:22:34 Sustainability, convenience, value.
00:33:50 Raise service bar to disrupt.
00:37:00 Grow, learn, and innovate.
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
The biggest marketing event of the year is here in Super Bowl 57. So we're breaking down some fun stats and commercials surrounding the big game.
In addition to Super Bowl marketing, we're also diving into Google's answer to the Microsoft + ChatGPT partnership with their new AI tool, Bard.
It's a terrible name but it does signify the new information era we've entered with the first of many big names joining the AI arms race.
- Google's answer to ChatGPT, Bard
- Tiktok's Guide to Super Bowl Marketing
- Super Bowl stats from WalletHub
- Marketing Brew's Super Bowl 2023 Refresher
- Freightwaves Now appearance by yours truly
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana.
Once we get to the 3-minute ish mark of the show, we settle into a great discussion defining how each of us approaches a conference.
We cover strategies such as:
- What are you doing before the conference?
- Where are the best conversations happening during the conference?
- And how do you tackle your post-conference strategy?
All this plus more during a live recording of Everything is Logistics at Manifest: The Future of Logistics conference.
Links from the show:
- Connect with Grace Sharkey on Linkedin
- Connect with Lars Ward on Linkedin
Timestamps
0:02:44 Leveraging Social Media for Business Growth
0:07:29 Exploring the Value of LinkedIn for Conference Preparation
0:09:09 Leveraging LinkedIn for Professional Networking and Engagement
0:10:23 The Value of Consistency and Serendipity at Logistics Conferences
0:14:46 Maximizing ROI at Manifest Conference
0:16:21 Accidental Conversations at Conferences: The Magic of Connecting with Others
0:17:53 Prioritizing Conferences for Marketing and Sales
0:22:04 Building Connections and Trust
0:30:51 Follow-Up Strategies for Networking Events: Leveraging Technology and Traditional Tactics
0:32:52 Strategies for Effective Post-Conference Outreach
**---------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
---------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math.
- Connect with Kara Brown on Linkedin
- Check out Lead Coverage
TIME STAMPS:
00:04:27 Use data to measure ROI.
00:06:20 Invest in marketing technology.
00:12:37 Track interested buyers quickly.
00:19:26 Try new things to succeed.
00:23:48 Post regularly and engage.
00:32:29 Don't take cold calls lightly.
00:39:03 Track funnel metrics closely.
00:41:31 Marketing: Prove the Math.
00:46:43 Outsource and strategize.
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode of Everything is Logistics, host Blythe Brumleve interviews Mike Mikulik, the vice president of sales and operations at SPI logistics. Mikulik talks about his experience in logistics over the past 20 years and how he moved from the international side of things to domestic transportation. He explains the difference between a freight agent and freight brokers, the unique opportunity to be your own boss while minimizing financial risks, and the questions you should be asking if you're ready to become a freight agent.
- Connect with Mike on Linkedin
- Check out SPI's Freight Agent Program
Time Stamps:00:04:44 Start a freight agent business.
00:09:07 Research potential partners.
00:12:52 Take control of your future.
00:16:05 Strong relationships key to success.
00:24:45 Technology is key in freight.
00:30:44 Bet on yourself.
00:33:23 Believe in the entrepreneur.
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we're diving into two big topics: the art of the warm sell and quick website wins.
The art of the warm sell is pulled from our weekly appearance on Freightwaves Now and covers how social media can be a digital handshake that pays off at in-person events. Then we get into some quick website wins that I'd estimate 90% of the freight industry is missing from their respective sites.
- Freightwaves Now interview on YouTube
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
One of the bigger issues in supply chain and logistics is that each sector tends to operate in a silo. And that's no different in the supply chain technology sphere, either.
That's why Brian Glick set out to start Chain.io to help connect each part of the supply chain journey with integrations specifically built on established processes. In addition to integration talk, we also get into the overall freight tech landscape, it's strengths, weaknesses, and if someone like Elon Musk is setting the bar for how technology companies should operate.
Links from the show:
- Brian Glick on LinkedIn
- Chain.io
- Chain.io on LinkedIn
- Chain.io on Twitter
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
As the sales and marketing world continues to expand in freight, we're going to make sure we cover a few different topics that can help you optimize your marketing plan.
Today's show topics include:
- Takeaways from the Freightwaves Sales and Marketing Summit
- ChatGPT and prompts to help you use that tool better
- Embracing the conductor mindset in marketing
Links mentioned during the show:
- Lars from Freightvana Digital Dispatch/Cyberly episode
- Watch replays from Freightwaves Sales and Marketing Summit
- Prompt help with Lexica: https://lexica.art/
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
“The most fulfilling part of the job is taking the challenging freight that nobody else wants."
That’s what Luke Hilko, Co-Founder of SiLo Logistics, said in the latest Everything is Logistics podcast.
Tackling the challenges in logistics isn’t just what they do. It’s how the company was founded and continues to operate. Daring to launch in the early summer of 2020, Luke and the team bet big on in-person collaboration as a necessity for a modern brokerage to operate, and it’s worked—Quite well.
Listen in on the convo with Luke as we talk about SiLo’s opinion on cold calls, their perfect 5-star Google rating, and why they are walking the walk regarding customer service.
Connect with Luke and the SiLo Team:
- SiLo Logistics website
- SiLo's TikTok, Facebook, Linkedin, and Instagram
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
More than 90% of all podcasts never make it past 10 episodes.
That's a scary stat but as podcasting continues to grow in listenership and adoption, I'm going to break down the key things you need to plan to make sure you get past that episode mark and more.
In this episode, I'm going to break down the following steps:
- Determine the type of show you want to have: Consider the purpose of your podcast and the format that will best serve your audience.
- Consider the personal ROI of the podcast: Determine the goals you hope to achieve through your podcast, and consider how it will benefit your company and personal brand.
- Establish how you will be measuring success: Determine the metrics you will use to track the success of your podcast, such as number of listeners or engagement with your content.
- Identify the host, equipment, and talent needed: Determine who will host your podcast, and choose high-quality equipment, including a microphone, recording software, and headphones, to ensure that your podcast sounds professional.
- Plan the show itself: Consider the ads, products, or services you want to promote, as well as the music, intro, and outro you will use. Create show art and branding, and set up a landing page on your website.
- Map out your processes: From idea generation to recording, editing, organizing, uploading, and distribution, determine the steps you will take to produce each episode.
- Establish a set recording schedule: Determine a consistent schedule for recording and releasing new episodes, and make sure to honor it.
- Leave room to improve your processes: Continuously assess and refine your processes to ensure that you are using the most efficient and effective methods. Remember that what works for you or a client may not work for everyone, so be open to trying new approaches.
Checkout our FREE course on how to start a video-first podcast
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Rachel Meranus started out in public relations but found her way into marketing during the course of her career. She has held the position of chief marketing officer (CMO) four times and is now the chief revenue and marketing officer at Transfix. During this discussion, she covers her time as Chief Marketing Officer, the rebranding of Transfix 2022, as well as the process of constructing a high-performance marketing team.
Shippers and carriers are able to interact with one another and have their truckload transportation optimized with the assistance of Transfix, a software-first logistics firm. Transfix has been in business for ten years, and its technology matches shippers and carriers on specific loads and lanes through the use of automation and data modeling. In addition to the brokerage platform they provide, Transfix also provides software solutions that aid shippers and carriers with the execution, optimization, and management of truckload transportation. These solutions are available for both shippers and carriers.
Connect with Transfix:
- Follow the Transfix Take podcast
- Check out the Transfix website
- Connect with Transfix on Linkedin, Instagram, and Twitter
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In the podcast "Everything is Logistics", the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing.
TAKEAWAYS:
- AI tools, such as ChatGPT, will significantly change the role of marketers and it is important to learn and use these tools in order to stay competitive.
- Content remixing involves creating shorter pieces of content from longer form content and sharing them on various social media channels to reach specific audiences.
- Influencer marketing involves partnering with influencers in order to reach and engage with a larger audience. It is important to carefully select influencers who align with your brand values and target audience.
**ED NOTE: The podcast description, title, and takeaways were all created by ChatGPT. Most of it was spot on---except for the influencer marketing part. I made no mention of that in this episode, so it's weird that the AI added it to the description and takeaways. Would love to know what y'all think about this and the accuracy behind it! Happy creating!
Also mentioned during the episode was when I asked ChatGPT to create a 6-month marketing plan for 3PLs. Here is the generic marketing plan it spit out in seconds:
- Month 1:
- Conduct market research to gather insights about industry trends and customer needs.
- Identify key target audiences and develop customer personas.
- Set marketing goals and objectives.
- Month 2:
- Develop a comprehensive content marketing strategy, including a content calendar and editorial calendar.
- Launch a social media marketing campaign to increase brand awareness and engage with customers.
- Implement email marketing campaigns to nurture leads and promote services.
- Month 3:
- Optimize the company's website for search engines and improve search engine rankings.
- Implement paid advertising campaigns to reach new audiences and drive traffic to the website.
- Develop a referral program to encourage current customers to refer friends and colleagues.
- Month 4:
- Host a webinar or virtual event to educate potential customers about the company's services.
- Launch a customer loyalty program to reward and retain current customers.
- Develop a case study or testimonial program to showcase the success of current customers.
- Month 5:
- Create a lead generation campaign to capture new leads and nurture them through the sales funnel.
- Conduct mark
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 What a Shipper Wants with The Produce Industry Podcast
19:49 Study Reveals Marketing Ideas That Shippers Won’t Hate
37:36 Shipper Explains What He Wished He Knew Before Working With a 3PL
43:53 The Logistics of Calypso Lemonade
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 Getting Strategic With Your Sales Plan
17:52 Freight Broker Training That Isn’t a Scam
40:35 What Makes For a Successful Freight Agent?
01:24:42 6 Logistics Marketing Trends After TMSA’s Annual Conference
01:45:31 Growing a Freight Brokerage with Liz Wayne of Able Transport Solutions
01:59:50 How to fix your shady email list
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 Preventing Cargo Crime with Overhaul
10:48 The Art of Return Logistics with Hafback
29:12 How WeatherOptics Can Help Trucking Plan Better Routes
41:18 Rethinking Supply Chains with Brian Aoaeh
01:05:23 Wearable Tech Inside the Warehouse with Proglove
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 Freight Tech's Digital Marketing Strategy
15:37 Prepping For Cybersecurity Threats
56:59 Today’s Freight Tech and How It Fits Into Our Workday
01:12:02 How Loadsmart is Adding Automation to Freight
01:30:40 Fewer Spreadsheets and Better Relationships with Transfix Jonathan Rojas
01:42:15 How to Make Freight Tech Your Asset with Sandy Vosk
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 6 Logistics Marketing Trends After TMSA’s Annual Conference
22:57 How the Top 3PL's Treat Digital Marketing
34:38 Freightvana's Sales and Marketing Tips for 3PLs
01:08:33 How Rocket Shipping Tackles Content Marketing
01:33:55 How Odyssey Logistics thinks about global marketing strategy
01:59:47 TikTok for 3PLs with Logistoks
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 Locomation Explains How Lidar in Trucking Works
20:39 Targeting the Autonomous Middle-Mile with Gatik
25:23 The State of Autonomous Vehicles with Kodiak Robotics, Plus, and Embark Trucks
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 How to Save Old Trucks with Edison Motors
24:38 How to Get Online Reviews with CarrierSource
39:53 How WeatherOptics Can Help Trucking Plan Better Routes
51:58 Healthier Choices for Truckers with Mark Manera
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 How the Best Trucking Companies Treat Digital Marketing
18:39 The Story Behind Hirschbach’s Graffiti-Style Branding
51:18 Trucking Social Media Strategies with Magnum Transportation
If you liked this episode, you'll love our chat with Rahmel from Truck N' Hustle. Here's how he upgraded Truck N' Hustle's content game
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library.
All of these episodes are from within the last year, so hopefully, the insights from these folks will help you map out what your next year looks like.
Guests are from these episodes:
00:58 Accounting Tips For Your Trucking Company
13:30 How $5 Per Month Can Keep Your Trucking Company Thriving
25:10 The Government Contracting Side of Trucking
35:03 Getting access to benefits packages in trucking
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.
In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about:
- How To Create a Conference Strategy
- How Effective Leaders Can Maximize Their Content
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
In today's show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing.
These episodes are all from within the last year, so hopefully, the insights from these segments will help you map out what your next year looks like.
Want to skip to a topic directly? Simply use the time stamps listed below.
This show's segments are from these episodes:
00:58 Freight Tech's Digital Marketing Strategy
13:33 How the Top 3PL's Treat Digital Marketing
24:45 How the Best Trucking Companies Treat Digital Marketing
41:31 Follow This 4-Part Simplified Marketing Plan
49:06 The Problem with SEO Strategy in Freight
01:01:05 Must-Have Tools for One-Person Marketing Teams
01:16:12 Why the Smartest Companies Prioritize Marketing Operations
01:25:51 Making Marketing Analytics Actionable
01:43:10 How To Spy On Your Competition
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.
In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about:
- Marketing Trends for Logistics Companies
- Why Marketing Needs to Be Leaner
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.
In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about:
- How to Spot a Scam
- The Right and Wrong Ways to Cold Email
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.
In this episode, FW Now hosts ask me about:
- Why Gen Z Isn't Using Google Search Anymore
- Analyzing Mark Zuckerberg
- The TikTok Effect
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.
In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about:
- Marketing Dark Side
- Latest Shifts in Podcasting
- How to stop overcomplicating marketing and just get started
**-----------------------------------------------
THANK YOU TO OUR SPONSORS!**
At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!
Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch.
-----------------------------------------------
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode.
Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube
Adam Vazquez is the host of the popular marketing show, Content is For Closers. A little while back he was kind enough to invite me on his show to talk about my journey into logistics and how I've used content marketing throughout my career.
Content is something I've created since I was a little girl so it's incredibly humbling to be recognized by folks like Adam, who also serves as partner at Heard--a content marketing agency helping businesses create content that doesn't suck.
If you like the interview (which I'm sure you will!) then you'll love hearing the rest of Adam's work; Be sure to follow along with his podcast and check him out on Twitter.
Highlights from the conversation:
- Upcoming season with the Jags (1:51)
- Blythe’s career journey (5:29)
- Launching a show as a single creator (11:58)
- The importance of remaining curious (18:22)
- The power in ruthlessly cutting content down (21:31)
- Aggravations of being a marketing agency (30:12)
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
Did you know that the technology that powers the internet today was developed over a hundred years ago?
In today's episode, we're breaking down the logistics of the internet. Some of the things we're describing in this show are visually based, so if you want to watch those clips, I've got them linked below.
- Internet cable map
- What is Y2K
- How wifi works
- The new space race
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding, or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight.
- Connect with Nate Shutes on Twitter and Linkedin
- Follow/subscribe to The Bootstrapper’s Guide to Logistics on Apple
Episode Timestamps:
00:45 – Looking Back at Podcasting Journey
02:05 – Common Themes
04:15 – New School of Logistics Entrepreneurs and How They Collaborate
07:26– The Big Catalyst for Focusing on Founders
09:03 – The Mental Health Aspect of Being a Founder
14:30 – Mastering The Art of Interviewing
18:13 – Learnings and Things Left to be Learned
20:35 - Encouragement
Quotes:
“There's nothing more attractive than a person who's found their purpose. So many of these founders found that. Even getting to be in the passenger seat and help share their story with a broader audience is a huge privilege.”
“They're just people[founders]. They may have some extraordinary abilities and have taken some significant risks. But they are still people that are no different than anybody else. “
“If you're passionate about something yourself, and you'd like to have a show, nothing stops you from doing it.”
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?
Episode Timestamps:
01:01 – Seeing The Opportunity Evolve into Creating Content
05:08 – Freightwaves Above Other Competitors' Current Media Space
07:53 – A Way That A Guest Can Standout
10:15 – Back The Truck Up
13:27 – Biggest Mistake For Marketers
14:17 – Doing Content By Yourself
17:41 – Balancing Conversation
21:31 - A Dream Interview
23:36 - Getting Bandwidth Back To Have A Great Show
26:39 - Another Part of Contents To Dive In
29:16 – Revamping Strategy
32:50 - Utilizing TikTok
37:10 – Advice For Sharing Your Voice
45:13 - Preparing For Upcoming Event
Quotes:
“Nothing's overnight; everything is a grind. And that's the first thing anyone should know before you get into creating content, this is a grind, and it can be very unrewarding. And often, you have to push yourself through it and get there.”
“Podcasting is very intimate. I take my podcasts with me to the grocery store, and I take them to the gym or in the shower. It's a much different medium.”
“It's easier for many folks to start with a partner, and we can bounce those ideas off and find a good group. I don't know that I ever would have started making content online if I didn't have a co-host.”
Links and Resources:
If you want to check out Back The Truck Up, visit:https://backthetruckup.com/
Click the follow button to watch episodes of WHAT THE TRUCK?!? Podcast.
Find Dooner on Linkedin and Twitter
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
What’s your process regarding the products that come back from customers? How's the customer going to initiate the return? Are you set up and able to handle it when they come back? What are you going to do with them? Are you paired up with another e-commerce platform or returns warehouse that will be dedicated to handling that for you?
Just in the US, 6 billion pounds worth of returns is thrown away each year because the channels for these things aren't that strong, and the merchants don't have the time to maintain an additional recommerce channel. How can we reduce or eliminate these things to happen? What are you doing on the marketing side to improve your copy and content, so you don't get as many preventable returns because you didn't have good imaging or good size and call out?
In this episode, Brian Taylor, founder, and CEO of Hafback, talks about why and how he started his company regarding return logistics, what companies should do to handle return items, and tips to reduce them.
Timestamps:
00:55 - The idea of Hafback
02:30 - Return Logistics and Reverse Logistics
03:22 - Returns recommerce
08:05 - Big sales period
13:07 - Categories that are higher in returns
14:06 - Tips for business that doesn’t have a return logistics
18:17 - Lessons Brian learned
Quotes:
“Q4 is a big sales period for most brands. But what will you do with these if you don't have the back of your house in order? What's the impact not only on your bottom line but your warehouse? It makes for a difficult beginning of the year for most retailers.”
“You want some type of returns portal that customers can use to initiate the return. The easier it is to return something, the more likely they will buy it. So anything you can do to make that return process easy for your customer, get that set up now.”
Links and Resources:
https://www.linkedin.com/in/taylorbrianm/
https://hafback.com/
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted.
Timestamps:
0:00 – Tools for One-Person Team
1:51 – Click Up and its use as a project management tool
4:34 – Google Docs
6:47 – Active Campaign for automation
9:06 – copy.ai
11:11 – Canva and its different functions
Quotes:
“Before you add any software or tool, map out your processes first and then figure out where technology plays a role.”
“It’s challenging as a creative person or entrepreneur. You have tons of ideas but don’t know how to get them out of your head and onto a system that can make those ideas actionable.”
“Sometimes people treat email like a to-do list. If you have emails within your to-do list, sometimes you just delete them. With an active campaign, I can resend that campaign to anyone who didn’t open the email, didn’t click on any links, and I hope I’m catching them at a better time than the next time I send it.”
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool.
Episode Timestamps:
00:39 – Hosting
02:50 – Content Delivery Network
03:37 – A Show Called Behind the Attraction
04:12 – SSL certificate.
05:55 – WordPress websites
07:09 – Two Types of Agencies or Companies
09:29 – Microsites
11:17 - Google Analytics and Search Console
12:08 - Start With Social Media
13:44 - Use Real Photos
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the platforms to choose when starting a business from scratch.
- Connect with Margo Waldie on Linkedin
- Follow the Cargo Margo show on Linkedin
Episode Timestamps:
00:33 – Deciding to Start a Show
02:10 – Tips or Takeaways Working with a Coach
02:53 – Behind the Scenes Planning
05:30 – Advice on Starting a Linkedin Live Show
06:21 – Dealing and Overcoming Imposter Syndrome
07:54 – Favorite Interview
08:57 – The Return on Investment
09:24 - A Typical Day for a Director of Sales
12:42 - The Relationship Between Marketing and Sales Evolving
13:56 - Core Passion Project
15:26 – Things That Prevent from Starting a Show
16:27 - Cold Emailing and Cold Calling
18:49 – Favorite Creator Within Freight
20:04 – Platforms to Choose When Starting Business From Scratch
21:06 – Social Platform to Try
Quotes:
“I always think there are areas I need to improve, which is true. But to just relax and wallow in the gratitude, or where you've come in that journey, helps me to settle back down and get a grip on things.”
“Each guest has significantly changed my life. To be able to connect with someone that's an industry expert, to leverage their expertise to make changes in your life, and to be able to show that to your community is everything.
“Relationships are not just done behind a keyboard. You have to meet someone in person.”
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
...
The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promotions in newspapers or flyers to promotions through the internet, especially social media. It doesn’t stop there. The internet has been improving, changing, and adapting as time passes.
Have you ever wondered what marketing strategy you should be using? How can you utilize social media to promote your business or products? How do marketing and sales work together?
In this episode, we have Michelle LeBlanc. She is the founder of Drop and Hook, a social media and content marketing firm. Michelle talks about the marketing industry, social media, and content marketing.
Episode Timestamps:
0:20 – Favorite tools to run your business
1:21 – Being in the Marketing Industry and the History of Drop and Hook
4:32 – Personal Branding
7:09 – Responsible social media posting
9:42 – Marketing and Sales
12:34 – Getting started with social media
15:06 – Tips for social media
17:13 – The ROI question
Quotes:
“I think one thing that has been positive about technology becoming more accessible is marketing automation technology and things like that. For sales professionals, it is an opportunity to see something that helps them in their day-to-day life.”
“I think knowing your audience is the most important thing I would suggest to anybody starting fresh and not sure where to go.”
“You can look at what other people have done as content and bring your unique expertise to it.”
Links and Resources:
Check out Michelle LeBlanc on:
Website: https://www.leblancly.com/
LinkedIn: https://www.linkedin.com/in/michelleanneleblanc/
Twitter: https://twitter.com/LeBlancly
Instagram: https://www.instagram.com/leblancly/
Get in touch with drop & hook at https://www.dropandhookcontent.com/, or check their socials:
Facebook: https://www.facebook.com/DropHookContent/
Instagram: https://www.instagram.com/dropandhookcontent/
LinkedIn: https://www.linkedin.com/company/dropandhookcontent/
Twitter: https://twitter.com/DropHookContent
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
...
The world is now run with content—whether it’s “meme warfare,” following the trends, or signing up the most famous celebrities, people consume content more than ever. That’s why brands have shifted their marketing strategies from bread-and-butter television advertisements, magazines, or posters, to social media platforms where billions of people gather together in a single or multi-platform. You now see unknown brands suddenly shoot up in popularity because they created content so catchy and promising that people decided to test them out. In contrast, some popular brands faded into obscurity.
Content creation has been considered the cost center since marketing and advertisements require a lot of money just to promote your product, and companies are thinking of making the most out of them. If you reframe your mind, content is more than just a cost center—it can also be your profit center—in which creating engaging and compelling content that resonates with the masses, especially if you go on trend, equates to profits you can ever imagine. Tune in as we discuss how content has evolved throughout the years, reframing the content creation mindset and what you can do to take your brand to the next level.
Episode Timestamps:
[02:00] – Why Content Creation is the Future of Marketing
[05:19] – Forbes Magazine Top Creators of 2022
[06:52] – Organic Social Media
[09:01] – The Importance of an Internal Social Media “Arm”
[10:40] – Things you need to remember before starting any kind of campaign
[11:51] – Engaging with the Audience
[13:30] – Answering Audience Inquiries
[16:22] – Summary
Quotes:
“Even if you make a bad or good product, it doesn’t mean anything if you don’t have the social media arm behind it.”
“A leader or company founder should be the face and the voice of the company. You don’t want to hire someone to come in and talk about you and pretend to be you on social media.”
“You should be keeping a list of all the questions and concerns your clients and your leads are asking you because then that way, you have a general idea of what you should be talking about on social media.”
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
...
In this episode, we have invited Rob Light, founder and CEO of Carrier Source. Their goal is to give carriers a better marketing environment by providing a service that collects actual human reviews to ensure the benefits of the reviews. In today’s episode, Rob will talk about how Carrier Source started, the processes made, and the advantages it serves for freight carriers.
How Rob Started Carrier Source
[1:41]
Carrier Source collects reviews of freight carriers from shippers and brokers. The reason they do this is so that carriers can better build a reputation. Currently, carriers face many negative reviews and reports from mechanisms such as TIA watchdog reports and google reviews, which no one trusts. Thus, it hinders their business a little bit. That is the gap Rob is hoping to fill.
[2:25]
Rob worked at a company called G2 for a long time. They covered reviews of software products. They thought to bring this over to the logistics space and create the Carrier Source because carriers don't have an opportunity to gain positive recognition to share with the world who they are or market themselves.
Legitimate Human Reviews
[4:36]
Rob said that they take a lot of pride in their data quality. First and foremost, Google reviews can sometimes read a little sketchy, and you're not sure who's writing that review. On the other hand, Carrier Source has a pretty thorough moderation process. They have a human being read every review that comes through to ensure that the review is helpful to a potential broker or shipper looking to hire that carrier.
Incentivizing on the Carrier Side
[7:58]
A lot of the information that Carrier Source is collecting in these reviews could be found by anybody if they called up the carrier, especially regarding equipment, shipment, or where they're running their preferred lanes. It is just a matter of picking up the phone and giving them a call.
[8:54]
They do hope to unlock the data a little bit. It's considered proprietary in the logistics space, but it's not even the broker's data. It's the information on the carrier itself.
Freight Carriers Profile
[9:48]
Every freight carrier has a profile out there that is federally registered. It's free to come in and claim your profile page so you can sign up. Carriers can do marketing to start. You can input equipment and shipping type, any specialized services you provide, regions, states, or lanes you're running. Then you can also write a description of your business. It's a great way to promote the services that you provide, explain why you're a great carrier, and encourage brokers and shippers to give you a call.
Negative Reviews
[14:45]
Carrier source offers the opportunity to follow up and respond to reviews since a negative review is an amazing opportunity for any company. Because you can respond to it, you can show what type of customer support you have and what type of Customer Service you have, and in an industry where the power dynamics are heavy towards certain sides and specific times, it's a real opportunity to kind of take the high road in certain instances.
[16:19]
Only one response is allowed to avoid having a forum going back and forth. But you can have that one response, and it's your opportunity to shine through a potentially negative review.
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
...
Have you ever been to Disney? Do you remember how you felt when you were there for the first time? We see our favorite characters, theme parks, movies, stores, and places to shop. But think outside the box. The Disney Corporation is a world made up of ideas from one man who wanted to change the world through entertainment. The truth is that we can enjoy Walt's ideas now because of how well the supply chain works. Businesses must think outside the box when it comes to their supply chain operations if they want to be the best at what they do.
What if we took Walt Disney as a model for supply chain management? Would we be better able to take care of our customers and move our industry forward? Would we be more likely to work together and encourage our industry to think big? This is what Disney has been doing for a very long time.
In this episode, Blythe Brumleve, the founder of Digital Dispatch and host of the Everything is Logistics podcast, talks about her time working for Disney, the path that led her to logistics, and her favorite Disney logistics facts.
Episode Timestamps:
00:51 – Working for Disney
02:08 – Fun Facts about Disney and How They Handle Logistics
03:37 – A Show Called Behind the Attraction
03:56 – The First Monorail
05:35 – Disney Continues to Invest in New Transportation Concepts
05:54 – Skyliner
07:05 – Parking Garage Systems
09:24 - 11 Different Countries That Are Represented in World Showcase Area
10:52 - Entertainment in the Line Queue
11:13 - Tunnels and Emotion of Disney Logistics
12:26 – Disney Wants to Be a Memory Maker for Your Trip
13:19 - Disney plans for Christmas all year round
15:17 – Go Away Green at Disney
16:08 – The Liberty Tree
Quotes:
“If I can't work at the dream company, then I'm just going to start my own company. It led me on the path to where I'm talking to you guys here. Today. I'm working in logistics.”
“I want to bring up when we talk about tunnels and emotions that Disney is trying to convey. They also want to be a memory maker for your trip. They use what's called Smellitizers”
“That is one aspect of the Disney logistics when it comes to around Christmas time but they want to make sure that they affect your eyes. They want to make sure that they affect your sense of smell and your experience of what's going on in the park.”
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
...
In this episode, we have invited Scott Pecoriello, founder and CEO of WeatherOptics, a weather intelligence company founded on the premise that weather forecasts alone do not give value but impact forecasts that influence decision-making. He has led the initiative to integrate consumer, corporate, utility, and weather data to rethink how WeatherOptics can improve business perspectives on the weather.
In today's episode, Scott discusses how you can use their platform to improve logistics and transform how organizations think about and react to the weather.
Weather Optics
[0:24]
WeatherOptics is a weather intelligence firm that provides weather forecasts to supply chain and logistics organizations. They combine meteorological data with supply chain data to produce insights that allow logistics teams to take control of their operations before disruptive weather strikes.
How Scott Started
[1:34]
Scott has always been captivated by the weather and new business ventures. During his college years, his interest in weather led him to discover an industry where many people were affected but had no control over how to deal with the weather.
Weather Conditions With Transportation
[2:24]
WeatherOptics use weather computer predicting models that are adjusted and optimized for accuracy, which is critical because it affects pricing points and anticipated ETA for shipments. Scott and his team typically concentrate on larger-scale catastrophes, such as hurricanes and snowstorms, and their effects on warehouse facilities, supply chain management, and logistics.
Who is WeatherOptics For
[7:44]
Weather optics' key clients include shippers, carriers, and asset space. When shipping food or critical commodities across the country or the globe, it is critical to track whether or not delays are likely, the best or fastest route for logistics to take, the temperature threshold index, and keep them in check.
[9:42]
WeatherOptics primarily serves clients in North America and Europe. On the other hand, Scott is ecstatic with his recent endeavor to produce and deliver global data.
Capturing Weather Data
[11:44]
Scott collects weather data using various technologies, including dashboards and space-based weather monitors.
You can check out Scott on https://www.weatheroptics.co/ or follow him directly on his socials:
Twitter | LinkedIn
You can check out Blythe on https://everythingislogistics.com/ or follow her directly on her socials:
Twitter | LinkedIn| Instagram| TikTok| YouTube
...
In this episode, we have invited Thomas Wasson. He is an Enterprise Trucking Carrier Expert at FreightWaves with a focus on news commentary, analysis, and trucking insights. Prior to that, he worked as an Account Executive at aifleet, Arrive Logistics, and for 5 years at U.S. Express with a focus on fleet management, load planning, freight analysis, and truckload network architecture. He earned an MBA in 2020 from the University of Tennessee-Chattanooga and a Bachelor of Political Science in 2013 from the University of Tennessee Knoxville.
In today's episode, he discusses the world of freight, how the supply chain has evolved over time, and how trucking companies can enhance their operations.
How Thomas Started
[0:36]
Thomas came across trucking by chance. He began his career as a weekend dispatcher, where he gained his first experience managing vehicles and teams of truck drivers. In his life and career, he lives by the Dilbert Principle: just be good enough to move up. He was promoted and eventually arrived where he is now.
Supply Chain Business
[4:51]
Thomas argues that the supply chain is always difficult to control since it is untidy and constantly changing, especially when a pandemic strikes. The consequences of this circumstance include layoffs and automation, overworking and increased demand for greater compensation, and job switching.
Technological Advances
[11:17]
Larger carriers clearly have an advantage over smaller carriers and small carrier enterprises. According to Thomas, most small courier companies' goal is to catch up with automation and innovation. Without a doubt, technology is always evolving in such a way that small courier companies can focus more on human-engaged jobs.
Must-Have Software for Trucking Companies
[12:59]
It is critical for large trucking companies to seek investment assistance from private investors who are prepared to assist them in investing in technology to automate the majority of minor jobs. In addition, for new trucking companies, partnering with well-known or established companies may assist your company in gaining access to industry resources.
Favorite Part Of The Job
[15:29]
As part of his job, Thomas is quite interested in talking to people. He enjoys educating people about the trucking or brokerage industries, and he enjoys hearing from his clients.
You can check out Thomas on https://www.freightwaves.com/ or follow him directly on Linkedin
In this episode, Blythe Brumleve was invited on the show Joz Bytes. Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics, we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media.
SHOW NOTES:
How Blythe Started
[3:56]
Blythe started a blog about sports, entertainment, and the like focusing on women called GuysGirl.com. At the same time, she was hired as an executive assistant for a third-party logistics company. Up until this day, the blog was still functioning and operating. This allowed her to learn marketing, especially from B2B and B2C perspectives. This also led to her becoming her boss’s favorite employee and assistant.
Marketing
[7:57]
Blythe has always been a one-person team where she does everything independently. She never thought that she would be focusing on marketing. As an entrepreneur, you are involved in a lot of tasks alone. When it comes to marketing, you must think of strategies to make people notice you online. Blythe is currently focusing on LinkedIn and TikTok. She mentioned that on LinkedIn, a good post will show up from time to time, while on Twitter, you have to think of another tweet if it doesn’t get attention for the first few minutes. Blythe was able to connect with many people in the logistics and supply chain industry through LinkedIn, which was particularly helpful during the pandemic.
[12:06]
You don’t have to be everything to your clients. Focus on a specific niche and enhance your skills and expertise in that field.
What Paved the Way
[16:38]
GuysGirl.com gave Blythe some opportunities for her career, but it didn’t encourage growth. It was FreightWaves that allowed her to grow her career and be successful.
Digital Handshake
[20:56]
It is vital to create awareness about your brand digitally as it may be able to allow you to be known by the people who will be helpful to you in the future. Blythe shared how, in the early to late 2000s, people wondered why it was essential to be on social media. It can be seen how crucial digital marketing is during the COVID-19 pandemic.
Video
[24:00]
A video helps market your brand and can be turned into many things that will help promote you. The audio from the video can be made into a podcast, essential topics can be made into clips that can be posted on social media, the video itself can be uploaded to YouTube for full-watching, and all of these can be promoted through a blog post or email to the target audience.
[26:09]
LinkedIn and TikTok offer the opportunity to give you an organic growth strategy.
Content Creation
[29:03]
Creating content for promotion purposes is essential to creating awareness for your brand. You have to make it a goal to reach your audience and let them know what your message is. Because if you successfully reach your target audience, they may consider you once they need your product or services.
Outsourcing
[34:36]
Some people tend to outsource the creation of their content. However, you shouldn’t outsource everything. You can outsource the editing and scheduling. You shouldn’t outsource responding to comments and feedback because you outsource your insights and interactions with prospective clients. Doing your own captions and interacting with the clients increases the chance of getting more leads.
For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode.
See more of our shows around the topic of artificial intelligence over on Digital Dispatch
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges, autonomous trucks, rad conference swag, and even a concert by Ludacris.
It created a major FOMO event across the logistics industry so when it came time to start mentally prepping for the fall and winter slate of conferences, the Manifest conference for 2023 was already penciled on my must-attend events. All that to say we're proud to welcome back conference chair Pam Simon to tell us what's all in store for the upcoming conference.
- Register for Manifest: The Future of Logistics
- Connect with Pam Simon on Linkedin
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
If you like revenue, you should be prioritizing marketing operations—aka MOPs.
So let’s talk about what MOPs includes:
- At its core, it’s about helping the company scale efficiently using data, people, and processes.
- Skills that a great marketing ops person has:
- Understanding people (and thus understanding the buyer’s journey)
- What should (and more importantly, shouldn’t) be automated
- What channels to be active on
- Being able to look at the landscape of the business and its industry, what’s driving revenue, and how marketing plays a role in that environment.
- Understanding people (and thus understanding the buyer’s journey)
Marketing ops is a position that is typically hired too late in the process so in this episode, we're breaking down how you can start prioritizing it before it's too late.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Everything is Logistics host Blythe Brumleve was invited on a recent podcast to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations.
In this talk, you'll learn about Blythe's journey into the freight industry, the technological advances, and the rise in content creation for an industry that was largely an afterthought before 2020.
- Connect with Eric Kimberling on Linkedin
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating.
You might be asking yourself: Who cares?
- He’s one of the most powerful people on the planet
- Who also controls a platform used by billions of people(1.9 billion daily active users)
- And at the flip of a switch can control the flow of information
………..and he never does interviews like this and never for this long.
On a FW Now appearance, I talked about how Zuck thinks about content moderation.
TLDW:
- Facebook is built for the community first
- He thinks you should be able to post anything that isn’t pornographic or incites violence/illegal activity
- But if you believe in the flat earth theory, then you’re free to do so
- The angry emoji is actually used as a signal to Facebook that a piece of news shouldn’t be shared to a wider audience
But what I want to talk about is another product Zuck is working on because it gives us insight into how this powerful person thinks about the future and how we’ll communicate with each other in his ideal future.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Fantasy football has been around since the early 60’s when initial rules were invented by Oakland Raiders staffers and a reporter.
By 1989, over a million people took up the hobby.
Hell, even when I first started playing in our decade-old fantasy league, we calculated our scores by hand using the Monday morning sports page.
But did you know that it’s because of fantasy football that has made Yahoo stay relevant far past its prime?
A quick recap of the company which is essentially all you need to know:
- In the late 1990s, Yahoo was poised to become the biggest name in tech
- They had a chance to buy Google twice–and didn’t make it happen
- Also had a chance to purchase Facebook!
- Their revenue peaked in 2007, shrinking each year ever since
- But to their credit, they were very early to the portal scene–which is similar to what AOL offered as a “gateway to the internet”
But the company is still around to this day and a big reason for that is fantasy football. In this quick episode, we're breaking down how that all came to life.
See more shows from our historical series over on the Digital Dispatch website
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time.
Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies can do to appreciate their drivers year-round for Truck Driver Appreciation Week.
- Connect with Justin Martin on Twitter
- Follow Back the Truck Up on Tiktok, Twitter, and their website
Listen to these shows next:
- Gift Ideas for Truck Driver Appreciation Week
- How Truckers Can Protect and Profit From Their Content
- Drivers Deserve More Than a Social Media Post
- Pitfalls and Perks of Working With Trucking Influencers
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph.
But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing.
- Connect with Nadine Nocero on Linkedin and her company Sync Show
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices.
But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
90 percent of US tea is folks drinking black tea.
But did you know the reason Americans drink so much black tea stems from the decisions by the British Naval Fleet?
Economic espionage has been going on for centuries. So in today’s episode, we’re talking about how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.
- Curiosity Stream Return of the Trade Wars episode
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep.
So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has changed employment forever.
- Connect with Wasim Munayyer on LinkedIn
*Note: The Munayyer Group is a sponsor of Cyberly but our conversation is as genuine as they come. This is why I believe y'all will find value in this convo even if Digital Dispatch (my company) isn't involved in the terms of the Cyberly sponsorship. I am merely a facilitator of a good conversation with smart people 🙂
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you've already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really wants.
- Flexport’s top supply chain influencers
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job.
That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight.
Plus we’re going to nerd out on the logistics of The Lord of the Rings.
- Connect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTube
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
When you first start running a trucking company, handling the business and admin side of things is relatively simple. But when you start growing and adding more trucks to your fleet, it becomes extremely challenging to manage the necessary paperwork the government requires to keep you operating in good standing.
In today's show, we're talking to FleetDrive360's COO Nic Sallis about how his company helps your company stay compliant and running for as little as $5 per month.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers.
The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers.
The study by Logistics Marketing Advisors is released every two years so in today's episode, we're reviewing allllllll the things brokers and carriers need to be aware of as they set up their sales and marketing initiatives.
- Logistics Marketing Advisors 2022 Report (pdf)
- Hubspot 2022 State of Marketing Trends (pdf)
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
If you’re like me, hearing the word "accounting” is enough to make you want to take a nap. But this aspect of running a freight company is vitally important to keeping your business open and running smoothly.
In today's show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO to talk about accounting best practices for your trucking company.
- Connect with DeNisha Gray on Linkedin
- Check out TranspoCFO on Instagram, Facebook, Linkedin, and their website
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
How to market your company like a sports team
Most of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest.
Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans.
Links from the show:
- Savannah Bananas customer research
- Bills Season Ticket Holder gifts
- Raiders Season Ticket Holder gifts
- Shop Box Fox
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
The logistics of getting an NFL team
When the city of Jacksonville was awarded an NFL franchise, many folks believed it was a fly-by-night decision.
But it was a plan decades in the making.
On this episode, we're breaking down all the relationship-building and chess moves made by a group of leaders in Jacksonville who saw a bigger picture for the city. They laid the groundwork that eventually brought an NFL team to town and how it's impacted the community now that the Jaguars have inducted their first player into the Hall of Fame.
Show links:
- Watch DESTINY the full story of how Jacksonville landed the Jaguars
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
The story of JAXPORT
Have you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed?
We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across several terminals.
Show Links:
- Connect with JAXPORT’s Chelsea Kavanagh on LinkedIn
- Check out JAXPORT on Instagram, Linkedin and their website
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking.
No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that you have access to health benefits. In this episode, Zach is breaking down all the things that businesses and self-employed folks need to know before they start exploring the world of health benefits.
- Connect with Zach Swartzendruber on Linkedin
- Check out the Benefits for Trucking website
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
zach@benefitsfortrucking.com
I’d like to introduce you to Zach Swartzendruber, President at Benefits for Trucking: https://www.benefitsfortrucking.com/
They have some amazing offerings for owner operators and small fleets.
https://hello.dubsado.com:443/public/form/view/62d87c8d6df5a93317e1c1dc
Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but these our roles are becoming more demanding with a limited budget.
How are freight companies managing these challenges? That's why we have Sol de Naples founder Jill Schmieg on the show to break down how her clients are combatting the challenges every small marketing team is currently facing. From hiring to responsibility, Jill breaks down the things you need to keep on your radar to stay ahead of the game.
- Connect with Jill Schmieg on Linkedin
- Check out the Sol de Naples Marketing website
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Jill Schmieg | Founder & Chief Strategist | 954-806-4472 Cell | jill@soldenaples.com
Client’s biggest challenges:
- Staffing, short on staff with too many company branding, strategy and communications needs to support; a-l-a one person marketing teams; very hard to replace talent that leaves.
- One client extended a job offer for a Marketing Manager position that’s open since February to three different people this week and didn’t get any of them; now it’s back to the drawing board for them.
- Same for sales; I have a client down two sales people for nearly a year now; they’ve experienced 20% growth in the last year with current customers, but not brought on a single new customer because of it. That’s a long-term problem and reality
- Marketing’s progressing faster than sales
- Sales still wants to build their pipeline based on relationships and Marketing’s delivering more web and digital leads than ever that require sales activation
- companies who are growing the fastest are doing both Farmer and Hunter models!
- The Competitive Landscape is broader and wider than ever:
- Start-Ups and Private Equity have created a dynamic and fast shifting market landscape
- The lines are blurring between traditional 3PLs and new-to-the-scene Ecomm players
- There’s still so many huge public players – Ryder, CHR, JB Hunt, XPO but also so so so many small and niche players, and probably not enough differentiation ---- all claim distinction by relationship quality, customer service and technological capability.
Where’s there opportunity?
- Get your brand right. Determine where you’ll play, what’s your lane, where you can make the most money and stay true to your strategy. This is a company decision, not just a marketing one, although it’s most often facilitated by marketing. Give mar
In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space?
Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.
- Freightwaves Freight Tech Top 25 of 2022
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
For a lot of us who work in freight, we know about the relationship between carriers, shippers, and brokers. But very few talk about the government contracting side of freight--which can be incredibly demanding but also lucrative.
Joining us for a second time is the amazing Melanie Patterson who is the Founder and Managing Director of Team Integrity Knowledge Center she's going to break down the in's and out's of the government contracting side of freight and how carriers can get in on the action.
- Connect with Melanie Patterson on Linkedin
- Follow Team Integrity Knowledge Center on Instagram and their website.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with a recruiter? All of these questions and more as we chat with Wasim Munayyer, CEO and owner of the Munayyer Group, who helps logistics and technology companies find talent.
- Connect with Wasim Munayyer on LinkedIn.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Disclosure: The Munayyer Group is a sponsor of Cyberly--which is where this segment comes from. Go show them some love so we can keep bringing you these awesome conversations!
assets: https://drive.google.com/drive/folders/1bj8JAkPD-RebT2KEudjsC1AhR4cx9d-7?usp=sharing
ad reads: https://docs.google.com/document/d/1qfLonVH4A488H5bcQHyPtVIxxFHVMS0EbT3mJq5f2ss/edit
You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste.
Turns out that red paste is used to make red lipstick and is also the main ingredient for red food coloring.
In today's episode, we're diving into that process of lipstick making along with the challenges lipstick brands are facing on the manufacturing and distribution side of things---which plays right into another fun fact you'll learn which is the Lipstick Index.
- Watch the TikTok of this topic where I talk about the logistics of lipstick and then a follow-up video where I break down the Lipstick Index
- Check out other episodes from our "The Logistics of......" series
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
On last week’s show we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs.
By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company.
- Armstrong and Associates Top 3PLs List
- How the top carriers treat digital marketing
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing.
- Connect with Gabe Pankonin on Linkedin
- Follow Rocket Shipping on TikTok, Linkedin and their website.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing.
That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.
- Connect with Eileen Curran on Linkedin
- Follow Odyssey Logistics on Linkedin and check out their website
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Trucking Social Media Strategies with Magnum Transportation
Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight.
Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy.
Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.
- Connect with Katie McPherson on LinkedIn
- Follow Magnum Transportation on LinkedIn
- Visit Magnum Transporation's website
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
The Story Behind Hirschbach's Graffiti-Style Branding
The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere.
Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool.
- Check out the Hirschbach website
- Connect with Bianca on Linkedin
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
What a Shipper Wants with The Produce Industry Podcast
Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry.
- Connect with host Patrick Kelley on Linkedin
- Follow The Produce Industry Podcast on Linkedin
- Subscribe to the show on iTunes or Spotify
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard.
It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics.
The executives in this episode include:
- Kathleen Kaag, VP Marketing, LoadSmart
- Beth Potratz, CEO, and Co-founder, DriveMyWay
- Kristy Knichel, CEO, and Owner, Knichel Logistics
- Jennifer Mosso, VP Shipper Growth, Transfix
This conversation was recorded live at the Transportation Marketing and Sales Association in Orlando, Florida in June of 2022 with insights around:
- How each company is approaching recruiting and retaining top talent within the company
- How to maintain processes and vision when everyone is shifting how and where they work
- Getting more budget and resources by building a business case for the CEO to invest
- How sales and marketing roles within each company are evolving and becoming more strategic
It's a great panel so S/O to the TMSA for letting me moderate and allowing me to share that insight with you today. You can learn more about the TMSA by visiting: https://www.tmsatoday.org/
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Welcome to the new show name, Everything Is Logistics!
In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning.
So come take a peek behind the curtain of the rebranding of the Digital Dispatch podcast into Everything is Logistics. We're talking about all the reasonings behind the decision, how you can avoid some of these same mistakes, and what you can expect from the show in the future.
Correction: I said during this episode that I started the Digital Dispatch podcast in November of 2019 and started Cyberly in 2020. It was actually Nov 2020 for the Digital Dispatch podcast launch and 2021 that Cyberly launched.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.
She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.
How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from Freightwaves The Future of Supply Chain.
- Follow Grace Sharkey on Linkedin and her work on Freightwaves
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company..
- Connect with James on social media and follow his work
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
- Connect with Blythe on Linkedin, YouTube, and TikTok
jmcquiggan@knowbe4.com
question ideas after State of Cybersecurity twitter space with
- colonial pipeline was caused by an old employee login that wasn't canceled and was 3 days away from bringing the US economy to its knees
- ransomware attacks are down because of sanctions-- nicole perlroth who use to cover cyber chaos at the new york times
- private security vs. government protection. is there collaboration there or is it "you're on your own"
- 85% of our public infrastructure networks are in private hands so the government relies on these private companies to help and alert them. historically there hasn't been a lot of sharing between public companies and the gov but that's changing
- Log4J vulnerability
- What are you focusing your attention on cyber security-wise in the next 6-12 months?
- Is SMS authentication good anymore with "sim swapping?"
- How dangerous are our regular accounts like Netflix, social media, door dash, etc...Use different emails for different sites? Long complex passwords? Two factor authentication that isn't SMS?
Shipping Brine Shrimp with Mary O'Connell
In our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at The Future of Supply Chain conference.
Mary was a freight broker for years who joined Freightwaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp.
It's a super fun conversation with one of the most interesting creators in freight.
- Connect with Mary on Twitter and LinkedIn
- Subscribe to Mary's show and newsletter, Check Call
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers.
In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away. I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build your personal brand and learn what works for other companies in hopes it might work for yours, too.
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?”
That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics.
Listen to these shows next:
- How freight companies should treat SEO
- How to stop annoying your website visitors
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is being committed around a port, using semi-trucks, and sometimes, getting caught in the process.
But how do you stop cargo crime from ever happening to begin with? By using intelligent analytics and analysts to manage risk mitigation. And that's exactly what Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about on today's show.
- Connect with Karin Stevens on LinkedIn
- Check out the Overhaul website
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
In a year of creating roadshows, we but none quite like the episode we have for you today…
While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint.
Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry.
The conversation was so fascinating that a crowd formed around the TV stage to include laughing and clapping. It really was a fun show to be a part of--especially surrounded by folks who you've networked with using these very same platforms in question; LinkedIn and Twitter.
- Follow Craig Fuller on Twitter
- Connect with Craig on LinkedIn–but don’t you dare DM him with a lame pitch
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Ken Kowal of Shipstarter has been creating content for freight companies for more than 10 years. One of his strongest offerings is email marketing so he's joining the show to list the ways you can improve your email marketing and overall content marketing strategy.
- Connect with Ken Kowal on Linkedin and his company, ShipStarter
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
TikTok for 3PLs with Logistoks
Sara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions.
She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running.
- Connect with Sara Graham on TikTok and LinkedIn
- Check out NFI Industries website
Listen to these shows next:
- How to get started on TikTok
- Freightvana’s Sales and Marketing Tips for 3PLs
- Using social media to connect with carriers and shippers
- Freight broker sales training with Freight360
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
https://www.linkedin.com/in/saracatherinegraham/
View lead
Name: Sara Graham
Email: saragraham7@gmail.com
Phone: 6106085510
Company Name: NFI Industries
Phonetically spell your full name (this helps me pronounce your name correctly!) 6106085510
Website URL: https://www.nfiindustries.com/
What's your job title? Dir of Operations
List the links to your social media accounts:: (one URL per line) https://www.linkedin.com/in/saracatherinegraham/ https://www.tiktok.com/@logistoks
What are 2-3 topics/questions you think the audience should know about? 3-5 things you think a new freight broker should learn about
Files: SaraGraham.jpg, unnamed (1).png
In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment.
Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it.
Listen to more of our "Logistics of" series:
- The wild story of Succulent Smuggling
- The logistics of championship merchandise
- The logistics of the NFL
- The logistics of Mother’s Day flowers
- The logistics of racehorses
- The logistics of Calypso Lemonade
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase.
Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet.
Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert from Get Swift on the show to talk about their mission to solve the farm-to-table logistics problem.
- Check out Get Swift on YouTube, Linkedin, and their website
Listen to these shows next:
- Wearable tech inside the warehouse with Proglove
- Making sense of economics and freight
- Bonnie Plants, PCS Software, and Detmar Logistics on the power of collaboration
- A different way to save the planet with regenerative ranching
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video.
But what if you don’t like being on camera?
That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers.
Listen to these shows next:
- Retention is the new recruiting
- How to work with Trucking Influencers
Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online.
So in this episode, we're breaking down a simplified approach to marketing your freight company online.
Listen to these shows next:
- Google My Business’ Free Call Tracking
- AI Tools to Help the One-Person Marketing Team
- Artificial Intelligence in Marketing
- How to work with trucking influencers
- Making trucking cool again with Adam Wingfield
- Trucking's training problem with Desiree Wood
- Hidden opportunities with retention with Driver Reach
- Getting Driver Feedback with Workhound
- Drivers deserve more than a social media post
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space.
According to the National Association of Manufacturers, 2.1 million jobs in the industry could go unfilled by 2030. This underscores a stark reality: There’s a growing labor shortage that extends well beyond the pains of the pandemic.
A few takeaways from their research:
- There's a big disconnect between management and production employees: The biggest area of concern is that production employees feel more pressure to achieve short-term objectives, even if it means acting unethically
- One in three employees surveyed observed misconduct in manufacturing, which is actually slightly less than the overall average across other industries
- Corporate employees and production team members differ greatly on their comfort level in speaking up on misconduct: 74% of corporate employees in the manufacturing space would be comfortable reporting unethical behavior to a manager while only 57% of production employees
- A Pandemic Paradox exists. While management heralds frontline employees as heroes, line workers aren’t feeling the love
In this episode, Emily is helping to break all these data points down in hopes that more businesses, enterprise and SMB's, can learn how to start and monitor the happiness level of their employees to help retain them longer and avoid continuous hiring issues.
- Connect with Emily Miner on Linkedin
- LRN's Benchmark Guide to Ethical Company Culture
Listen to these shows next:
- Women and the assertive backlash
- Trucking's training problem with Desiree Wood
- Growing a freight brokerage with Liz Wayne
Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides.
- Connect with Austin Johansen on Linkedin
- Visit the ExxonMobil website
Check out these shows next:
- How to save old trucks with Edison Motors
- Targeting the Autonomous Middle Mile with Gatik
- The State of Autonomous Vehicles In Trucking
- Locomation explains how lidar works in trucking
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time.
How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age.
- Check out TMSA Level Up Conference
- Follow the TMSA on Linkedin, Facebook, and Twitter
- Connect with Jennifer Karpus-Romain on Linkedin and Twitter
Listen to these shows next:
- Content Marketing Strategy in Freight
- 5 tips for building your in-house media program
- Content marketing lessons from Mr. Beast
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
ready to upload. just need to find a good schedule date to publish
6 Steps to Master Content Distribution in Freight
We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed.
Listen to these shows next:
- Content Marketing Strategy in Freight
- 5 tips for building your in-house media program
- Content marketing lessons from Mr. Beast
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.”
So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.
Places to find free freight images and videos:
Pixabay — Unsplash — Pexels — Photopin — Coverr
Listen to these shows next:
- How to stop annoying your website visitors
- The Most Important Thing You Can Add To Your Website TODAY
- Website and Marketing Must-Haves for 2022
- Marketing and Website Design for Small Fleets and Owner-Operators
- The Costly Mistakes You’re Making With Your Website
- What to know before you outsource your marketing
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Medical Shipping with Pearl Trans
When I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans.
Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo.
Lorena joins the show to talk about how she approached branding her company in logistics and the intricacies of medical shipments.
- Connect with Lorena Camargo on Linkedin, Twitter, and Instagram
- Check out Pearl Trans website, Linkedin, and Instagram
Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online.
But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy.
Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular Freight Caviar Instagram and podcast plus Nick and Zach from the Kinectic team.
Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one.
Listen to these shows next:
- Content marketing strategy in freight
- How freight companies should treat SEO
- How to stop annoying your website visitors
- How to get started on TikTok
- Freightvana’s Sales and Marketing Tips for 3PLs
- Using social media to connect with carriers and shippers
- Freight broker sales training with Freight360
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Have you ever wondered what goes into the massive production that is a Freightwaves Virtual or Live event? Well, the woman in charge of making sure those events happen joins the show to talk all about it.
Haley Fazio is giving us the behind-the-scenes look at what it's taken to move the infamous in-person Freightwaves events to virtual--which will evolve into a hybrid approach. Come May of 2022, Freightwaves is set to bring their first in-person conference back since 2019 and Haley is dishing all about why they chose Rogers, Arkansas as the place to do it.
Links from the show:
- Connect with Haley Fazio on Linkedin and Twitter
- Register for Freightwaves The Future of Supply Chain
Listen to these shows next:
- The Power of Curiosity with Tim Dooner
- From Brokerage to Content Creator with Grace Sharkey
- Making Sense of Economics and Freight with Anthony Smith
- The History of Shipping with Sal Mercogliano
- Content Creation with The Freight Coach Chris Jolly
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion.
Listen to these shows next:
- The Most Important Thing You Can Add To Your Website TODAY
- Website and Marketing Must-Haves for 2022
- Marketing and Website Design for Small Fleets and Owner-Operators
- The Costly Mistakes You’re Making With Your Website
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation.
It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today's episode is diving into the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet.
Listen to these shows next:
- AI Tools to Help the One-Person Marketing Team
- Artificial Intelligence in Marketing
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too.
In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish and exceed their marketing goals.
Erik joins the show to talk all about it plus tell us about his new book, The Hawke Method, to help SMBs with the most important marketing strategies.
- Connect with Erik Huberman on Linkedin
- Check out the Hawke Media website and book, The Hawke Method
Listen to these shows next:
- The Most Important Thing You Can Add To Your Website TODAY
- Website and Marketing Must-Haves for 2022
- Marketing and Website Design for Small Fleets and Owner-Operators
- The Costly Mistakes You’re Making With Your Website
Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms.
For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound benefit.
Loadsmart is using more and more AI technology and applying it to freight in order to automate how truckload and intermodal freight are priced, booked, and shipped.
In today's conversation, we're chatting with Loadsmart's VP of account management, Ben Buchanan on how the company is leveraging this technology as well as adapting to a new hybrid work model.
Listen to these shows next:
- Using Cloud Computing to Solve Supply Chain Problems with Microsoft's Ayman Hussain
- Deep Fakes, Copy Bots, and How Artificial Intelligence Will Affect Creators
- How AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade
- A very beginner’s look into the Metaverse
- NFT’s, Futurism, and Fascinating Start-Ups with Nasjaq
Are you a big lemonade person?
What about juice in general?
Well if you fall into either of those categories or just a fan of company success stories--then I've got a good one for ya today with the logistics of Calypso Lemonade.
In this episode, John Jares, COO of Calypso Lemonade joins the show to talk about the growth and transportation strategy of the 20-year-old brand.
Check out some of these other fun facts from the Calypso team:
- In June, Calypso reported a more than 50% sales increase during the first half of 2021. These numbers follow a record year of explosive 62% growth in 2020 and come on the heels of a successful 2019 for Calypso, which saw a 33% growth and category-leading sales velocity in its core line of flavored lemonades.
- Calypso Lights are now being sold in more than 7,000 outlets nationally with distribution building daily-- are available at retailers nationwide including Walmart, Kroger, Wawa, and more
- Calypso is now the second largest player in the shelf stable lemonade category, representing 75% of category growth, surpassing Lipton Brisk
Links from the show:
- Connect with John Jares on LinkedIn
- Follow Calypso Lemonade on LinkedIn
- Calypso Lemonade website
Calypso Lemonade Company Overview
The original, and now famous, Calypso Lemonade recipe was created in 1985 in Milwaukee, Wisconsin, by the owner of the King Juice Company. The idea was simple – make an authentic, delicious lemonade made with real lemons and real sugar. We made the lemonade in small batches and delivered it locally on the company truck. Through the years, our Original Lemonade grew in popularity. Bolstered by the response to our lemonade recipe, and inspired by the fruits, flavors, and spirit of The Islands, our Original Lemonade was given the name Calypso and grew into four lemonade blends. Today, Calypso Lemonade has evolved into twelve unique Lemonade combinations, four Limeades and four Lights – all of which are based on our Original Lemonade recipe. Each Calypso flavor is produced with a focus on quality – using real fruit and natural flavors.
Listen to these Digital Dispatch shows next:
- The wild story of Succulent Smuggling
- The logistics of championship merchandise
- The logistics of the NFL
- The logistics of the Tokyo Olympics
- A different way to save the planet
- The logistics of Mother's Day flowers
- The logistics of racehorses
Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing how much he could help combat the challenges of innovation and data sharing, he founded and currently serves as the managing director at Thetius--a research and technology advisory firm to the maritime industry.
Show links:
- Check out Thetius website
- Follow Nick Chubb on Linkedin
Listen to these shows next:
- Maritime Marketing with Spire’s Kevin Naakao
- The history of shipping with Sal Mercogliano
- Cargo Ship Life with Merchant Mariner Gabby Salazar
This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles.
But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety?
A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've known about for a while because of the possibilities and discoveries made while using Lidar in archeology. So I was really pumped to see it being used in trucking.
Locomation’s COO Glynn Spangenberg was kind enough to join me live while at the Manifest conference and gave us a breakdown of how lidar systems are being used on their autonomous truck--which the company says can dramatically increase capacity, improve asset utilization, and lower costs for the supply chain overall.
Links from the show
- Follow Glynn Spangenberg on Linkedin
- Check out Locomation’s website
- Locomation Explainer Video
Check out these shows next:
- How to save old trucks with Edison Motors
- Targeting the Autonomous Middle Mile with Gatik
- The State of Autonomous Vehicles In Trucking
Best practices.
We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry.
But have you taken the time to study not just what people say about best practices but how they actually get it done?
For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast.
He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass on content marketing, using your voice to help others and so many other tidbits of advice for the modern attention economy.
I listened to the episode twice so here are my favorite moments that I think you all will find some value in as well.
Show Links
- Mr. Beast Squid Game YouTube Video
- Mr. Beast on Joe Rogan
Listen to these shows next:
- What Barstool Sports and Mr. Beast can teach us about content marketing
- Freight broker training that isn’t a scam
- More articles about content marketing on our Digital Dispatch website
In this episode, we're breaking down a tweet thread posted by a popcorn shipper revealing what he wished he knew about working with a 3PL before he started working with them.
Which is great insight for any brokers out there looking to ease concerns for a prospect before, during, and after the sale.
I've got the Twitter thread linked below along with a few other episodes I think y'all would find beneficial. Since this is a quick episode today, feel free to check out the other shows for a deeper dive into similar topics.
The Twitter thread referenced during this episode
Listen to these shows next:
- How Freight Companies Should Treat SEO in 2022
- Getting attention in 2022
- Power of Marketing Operations
Running a successful freight brokerage is hard. And trying to find good talent is even harder.
But Liz Wayne of Able Transport Solutions is making it look easy.
In this episode, we're talking to Liz about how she's growing her brokerage business while also balancing the role of TIA board member and their Women in Logistics initiative.
- Check out Able Transport Solutions website
- Connect with Liz Wayne on Linkedin
- Check out TIA Conference website
Listen to these shows next:
- Freight broker training that isn’t a scam
- Studies reveal how sales team should contact logistics leads
- Annual 3PL study reveals how brokers can differentiate themselves from their competitors
- Fixing your shady email list
One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/construction trucks convert to hybrid electric.
These kits are cheaper for owner-operators and SMB carriers to save on diesel, get more mileage out of their current truck, and help Mother Nature—all at the same time.
Chace's ideas and building in public on TikTok has helped him to amass more than 700 THOUSAND followers.
- Follow Chace Barber on TikTok
- Check out Edison Motors website
Listen to these shows next:
- Targeting the Autonomous Middle Mile with Gatik
- The State of Autonomous Vehicles In Trucking
NFT’s, crypto, and the metaverse---yep we're talking about web3 again.
In today’s episode, we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space.
Now if you haven't caught my previous episodes on Web3 and the metaverse, it's a topic that keeps drawing me into it.
It feels like a new digital wild west and I'm not sure if I should be going after the gold rush or be the one selling shovels.
But in this episode, we’re covering topics of the very basics of Web3, its expanding components like NFTs, some actual present-day use cases, and how you can start exploring this new digital world.
- Follow VenuseVerse on Instagram, Linkedin, and Twitter
Listen to these shows next:
- A very beginner’s look into the Metaverse
- NFT’s and Futurism with Nasjaq
- AI Tools to Help the One-Person Marketing Team
- Using AI in Marketing
- How AI is helping freight brokers manage capacity
- Using cloud computing to solve supply chain problems with Microsoft
Depending on your affinity for dogs, you may want to hit pause, check the show notes, and open up the YouTube link to watch this particular episode instead of listening.
Why? Because I'm joined by Matt Barr- Senior Director of Product Strategy at e-Logistics, a GEODIS brand and we're conducting this interview while half a dozen puppies crawl all over us.
Yes, I did just say that puppies were crawling all over us during this entire conversation about the growth of e-commerce and how the e-logistics brand was established under GEODIS to cater to entrepreneurs in need of a logistics and software solution customized for them.
You see, we conducted this interview live in Las Vegas at Manifest: The Future of Logistics conference. There was an area on the expo floor complete with a puppy lounge where Manifest partnered with a local humane society to bring in puppies each day of the conference to give folks an area to decompress from too much peopling.
A brilliant sponsorship idea that GEODIS was smart as hell to seize the opportunity.
It's a fun conversation that I think we hold together pretty well considering my normal reaction to this moment would be to forget any conversation and focus on puppy breath.
All that to say you can listen to this audio version or you can check out the show notes for a link to the youtube version that has said puppies crawling all over us. Same convo just with puppies.
- WATCH THIS INTERVIEW ON YOUTUBE→WITH PUPPIES!
- Check out the GEODIS website and follow them on Linkedin
- Connect with Matt Barr on Linkedin
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Imagine you're building a much-needed hospital in a rural area or simply, want to provide medications to an area too remote for regular deliveries.
Historically--this has been an incredible challenge.
But if the drone company Wingcopter has any say--they'll help to address the need for regular and speedy medical supply shipments.
In this episode, I'm joined by the company's co-founder and Chief Services Officer, Ansgar Kadura,
on how Wingcopter is planning medical deliveries in the US via drone.
- Check out Wingcopter’s website and YouTube
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness.
And it’s worked like a charm.
On today’s show is a lengthy conversation with Freightvana’s VP of Business Development Lars Ward. Having an extensive background in sales, Lars sheds some light on how quickly they’ve grown their presence online by leveraging social media.
- Follow Freightvana on Linkedin and check out their website
- Connect with Lars Ward on Linkedin
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
I've talked a lot about how the logistics community on Linkedin has really grown since COVID.
Think about it: we were used to networking live at conferences and when that was taken away--the need to connect only grew stronger.
That's why I was excited to finally meet sales one of those staples from that community live and in-person, Mr. Trey Griggs.
In this episode, I've got Trey telling us all about how he got into the world of sales and as a former coach, what he hopes to bring to folks with all of the new content he'll be publishing to his platforms in the coming weeks and months.
BONUS: Immediately after our interview at Manifest, Trey asked me to join the inaugural episode of his new daily podcast, Standing Out. You can hear that interview play right after our chat--which makes for a nice well-rounded sales and marketing conversation.
- Connect with Trey Griggs on Linkedin
- Follow Beta Consulting on Linkedin, YouTube, and the podcast
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles.
Jolly and I were asked by Nick to join his series on The Logistics of Marketing to talk about what goes into our content process.
It's a candid discussion on how we started, how we reinvest and continue to evolve---plus how we think about content marketing in the world of freight.
Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one.
There are few in trucking that create more high-quality and high-value content than Rahmel Wattley.
He's the creator and host of Truck N' Hustle--a top-rated video podcast helping entrepreneurs get into the trucking industry and grow their operations. What I love about Rahmel is not only does he fly out to each of his interviews to conduct them in-person, with his own broadcasting equipment, but he covers all aspects of trucking in addition to semi-trucks, with every interview he conducts.
So think last-mile vans, waste management, dump trucks, and more.
In this episode, I'm chatting with Rahmel for the second time around to catch up on what he's learned from all the entrepreneurs he's met with since the last time we spoke--along with how he's continuing to grow his content team and raise the quality standards for content, not just for himself--but an entire industry.
- Listen to Rahmel's first appearance on the show
- Follow Truck N’ Hustle on YouTube, Instagram, Facebook, and Twitter
- Visit Truck N’ Hustle’s website
Listen to these shows next:
- Getting attention in 2022
- Website + Marketing Must-Haves for 2022
- The Most Important Thing You Can Add To Your Website TODAY
- How to Make Customer Interviews Your Secret Marketing Weapon
- Creating Buyer Personas That Don’t Suck
- And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run
As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind.
In this episode, I'm breaking down 5 tips on how to start a media program within your company. You don't need a huge staff or a huge budget. But you do need to invest in learning about a high-level strategy before you get an in-house media program started.
Listen to these shows next:
- Getting attention in 2022
- Website + Marketing Must-Haves for 2022
- The Most Important Thing You Can Add To Your Website TODAY
- How to Make Customer Interviews Your Secret Marketing Weapon
- Creating Buyer Personas That Don’t Suck
- And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains.
Brian joins the show to talk about these companies, his passions, and how he’s investing in a better world for supply chain.
- Connect with Brian Aoaeh on Twitter and Linkedin
- Check out the Refashioned website
- Located in New York? Follow the NYSCM group
.
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
When we talk about autonomous vehicles--it's usually referencing the first or the last mile.
But what about the middle-mile part of a product's supply chain journey?
That's what the company Gatik hopes to solve and Head of Operations Brad Garrett was kind enough to join me to talk about just that.
In this episode, Brad is going to break down why Gatik chose to focus on the middle-mile and the current state of the autonomous part of the trucking journey.
- Check out the Gatik Website and follow them on LinkedIn and Twitter
- Connect with Brad Garrett on LinkedIn
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
If you've followed the Cyberly content or my social feeds, you know I won't shut up about Manifest: The Future of Logistics conference that was held in Vegas back at the end of January.
Well, I got news for you because I still have a shit load of content to publish from that event--but until then I wanted to share with you all the cool swag I saw at the first big conference since COVID originally hit.
Which side note: Did you ever think you'd miss conference swag? I actually did. A lot. So much so that I ended up having to spend a pretty penny to ship it back to my house instead of risking a luggage overage fee.
In this episode, I'm sharing some of my favorites that may give you some ideas of what to order (or snag!) at future conferences.
WATCH THE VIDEO FROM THIS EPISODE
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
If you've watched Freightwaves content for any length of time then you've probably seen host Anthony Smith speaking what at times can sound like a foreign language.
You see, Anthony is usually one of the smartest guys in the room, and when he starts breaking down complex economic systems, how it ties into freight lanes and using acronyms I typically have to Google--I realized we gotta get him on the show to find out what all this shit means.
- Connect with Anthony Smith on Linkedin
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums.
But what about a trucking insurance firm using its podcast to tell stories and raise brand awareness?
In this episode, Cameron Pechia, owner of Valley Trucking Insurance and co-host of Get a Load of This podcast. He’s sharing how starting the podcast has led to a greater effort in community building for his company which not only helps folks find out about his company in an organic way but also how it helps keep the customers he worked hard to get.
- Check out Valley Trucking Insurance and Get a Load of This podcast
- Connect with Cameron Pechia on Linkedin
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
You’ve likely heard of autonomous vehicles in the news when it comes to a lot of firsts–but how has AV technology improved in the last couple of years when it comes to the evolution of driver’s role in the vehicle, safety, and future adoption by carriers?
In this episode, I’m bringing you a panel I hosted in January at Manifest: The Future of Logistics. The talk explored the reality of autonomous trucking with some of the best leaders in the AV space which include: CEO and co-founder Don Burnette of Kodiak Robotics, COO and co-founder Shawn Kerrigan of Plus, and Cheif Business Officer Mike Reid of Embark Trucks.
These are a few of the leaders in this space so if you’re looking for what the landscape looks like today, we’ve got you covered.
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job.
That's why creators like Luke Kostka and Blythe Brumleve are chatting about the steps to take to get started on platforms like TikTok, rev things up, and finally, keep it from becoming overwhelming.
- Follow Luke from AdLeaks on Tiktok
- Check out the AdLeaks website
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
I love seeing women out here serving in executive roles inside of logistics companies.
Which is why it was a no-brainer to get the CMO of GLT Logistics, Lina Acosta, on the show.
In this episode, Lina is breaking down how she helped her company embrace video as a key marketing strategy during COVID that led to not only increased brand awareness, but increased educational focus for her coworkers and raising money for charities.
- Check out GLT Logistics website
- Connect with Lina Acosta on Linkedin
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Little Finger from Game of Thrones famously said, “chaos is a ladder” and the last two years have felt like complete chaos.
But through all that comes opportunity–and today we’re talking about where your company can seize opportunity through Linkedin and embracing the pivot.
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
When the first quarter rolls around, folks start thinking about their health from both a personal and a financial standpoint.
That’s why today’s show is going to be a fun one because we’re talking with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets.
In this episode, Jonathan is breaking down ways for carriers to get their time back in the day so they can spend it on developing relationships and earning more business.
Work-life balance is an age-old problem so it’s cool to see companies like Transfix trying to solve it at such a large scale.
- Check out the Transfix website
- Follow Jonathan Rojas on Linkedin
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
I don’t think I have to tell y’all that trying to eat healthy on the road is a challenge. Now imagine your job is to be on the road. All. The. Time.
You have little body movement and when you do have to move around, the work is strenuous.
That’s what our nation’s truck drivers are facing on a daily basis and it’s time we start addressing it.
In this episode, we’re breaking down a new focus for our nation’s truck drivers–diet and exercise on the road.
That’s why I invited Dr. Mark Manera on the show. Having spent extensive time in health and wellness, he switched his focus to truck drivers by offering solutions to eat healthier and get workouts in while in your truck or standing outside of it. Drivers are able to access an app that tracks their goals and companies are incentivized to offer it as an overall benefit to joining their company.
It’s a great discussion on something that has a direct impact on our nation’s drivers that also has a direct correlation to keeping them on the road and our stores stocked with merchandise.
- Check out The Trucking Fitness Company website
- Follow Mark Manera on Instagram, TikTok, Linkedin, and his podcast.
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
Most of us are probably aware that two different sets of championship gear are printed prior to the pivotal game. And after that game, the winning team is given their respective merch while the losing team's gear is donated to a foreign country.
But what does this process look like for the days leading up to the big game and how is that same merch sent to fans within hours of their team winning?
In this episode, we’re gonna break down the logistics of championship merchandise for the players, the fans, and also include a heartwarming story about where all of the merchandise ended up from the New England perfect season that never was.
TikToks from the show:
- How Championship Merch Gets Printed so Fast
- How Championship Merch Makes It Into the Player’s Hands
Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.
You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other?
That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling.
- Follow Sal Mercogliano on Twitter
- Check out Sal’s show “What’s Going On With Shipping” on YouTube
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
It's a common phrase in sales to say "the riches are in the niches."
But what if I told you that the same can be said about marketing?
In this episode, I'm going to break down some recent studies that can help you not only reach your target audience on the platforms they're already hanging out--but also how to use their own verbiage to earn their trust and keep their attention in 2022 and beyond.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Tiktok becomes the most popular domain of 2021
- Edelman’s new study covering Linkedin B2B buying stats
I love talking to brilliant people. And despite what you may have heard about nothing but dancing videos on TikTok, some of the most brilliant people I’ve stumbled upon on that app are educators talking about futuristic concepts.
That’s today’s guest in a nutshell because we’ve got one of my favorite creators in Nasjac coming on the show. It's one of those episodes where I feel like a 5th grader asking super basic questions but kudos to jack for making me not feel like an idiot while asking them.
Should we use algae to reduce our carbon footprint? He talks about it.
Should we go to Mars or Venus first? Nasdaq covers it.
How can NFT’s be used in the business world? He talks about that too.
It’s a fun conversation that covers a lot of ground so I hope you guys enjoy it as much as I did…
Connect with Nasjaq on Twitter, YouTube, and Tiktok.
Countless companies in freight have a one-person marketing team.
And that lonely marketer probably has other roles on top of handling an increasingly demanding digital world.
But what if I told you that there are AI tools that exist ~today~ that can help the one-person marketer get back hours in their workday?
We’re talking about copy writing tools to help with everything from social media captions to blog posts. Video personas powered by AI that will be your on-camera talent when no one else in the office wants to. And another tool that can take one video and turn it into dozens of pieces of social media content–all without the need of a video editor.
It’s a brave new world for us lonely marketers with AI tools like the ones I’m going to mention on today’s show so I hope y’all take some time to give them a demo after listening to this episode.
Check out these shows next:
- A very beginners look into the metaverse
- Using AI in Marketing
- How AI is helping freight brokers manage capacity
- Using cloud computing to solve supply chain problems with Microsoft
The holidays are a time where most office work slows down–rightfully so.
But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth.
One of those strategies is SEO—also known as search engine optimization.
It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime and will likely get them nowhere except for a wasted budget.
In this episode, I’m going to break down how freight companies should be using SEO in 2022 and beyond.
Because while SEO shouldn’t be your ONLY strategy. It can have a lot of upside for years to come—as long as you’re not letting any of those gurus fill your head with empty promises of tactics that worked a decade ago.
Links from the show:
- SEO misconceptions from Ahrefs CMO Twitter Thread
For the first episode of Cyberly back in March of 2021, I felt it was really important to highlight the folks who are out here killing the content game.
So it was a no-brainer to invite Shay Dixon, CEO of Allegiant Logistics on the show.
Shay is one of my favorite follows on social media because she genuinely cares. She cares about her business, her employees, her family, helping others grow–and she shows it all over her social media with Instagram, Tiktok, Linkedin, and more.
She drops so many gems in this episode such as how she connects with carriers on social media, why she prioritizes company photos to highlight how her company is different, the importance of getting involved with organizations like Leading Ladies of Logistics, and more.
If you’re looking for a good case study on how you can use social media in 2022, look no further than this conversation with Shay.
Links from the show:
- Follow Shay on Instagram
- Connect with Shay on Linkedin
In today’s episode, I want to share a rebroadcast of an interview with a man who seems to never sleep–Tim Dooner of Freightwaves.
While I've been a podcaster since 2014, I didn’t start this particular podcast you’re listening to now until November of 2020. You see, from a broadcasting perspective, I come from the sports and entertainment world–that was my side gig while working in marketing at an asset-based 3PL full time. So when I started up a b2b marketing podcast, I wasn’t sure if I could let that other part of my personality shine.
But after following creators like Dooner on his show What the Truck?!?, I quickly learned that it wasn’t just ok to show off my personality. It was encouraged.
And that gamble paid off. Just a few months after launching this show, a syndicated version of it was picked up on Freightwaves called Cyberly–now airing live every Thursday at 2pm with those segments from each episode cross-promoted here. It’s been such a blessing to become part of the Freightwaves family and the success of the company is because of folks like Dooner.
So with all that in mind, this interview, while conducted prior to me joining the Freightwaves team and technically a rebroadcast, still shines a bright light on what makes Dooner and his show so special.
And it all boils down to the power of curiosity.
Links from the show:
- Dooner’s Twitter
- Dooner’s Linkedin
- What the Truck?!? Podcast
- What the Truck?!? Newsletter
There's no doubt that 2021 is the year that supply chain went mainstream.
Juggernauts like the New York Times hired their first-ever beat reporter to cover the industry while Morgan Stanely just released their first supply chain-themed podcast.
However, one podcast that hasn’t been afraid to dive into the global supply chain is Bloomberg’s Odd Lots podcast. For the last year and a half, hosts Joe Weisenthal and Tracy Alloway have been exploring and deepening their knowledge on everything from containers to trucking, rail, and of course, the ports.
It’s really helped someone like myself who comes from the trucking side of things to get a macro perspective on what makes the rest of the industry move and how the pandemic has affected a particular mode of transportation.
Whether you're a veteran of the industry or a newbie, I’ve gathered up ALLLLLLLL of the supply chain Odd Lots episodes that you can binge over the holiday break–and I guarantee you’re bound to learn something new.
Plus it’s pretty fascinating to dive into the other aspects of the global supply chain and how each silo is handling its unique modern-day challenges.
So if you wanna catch up on some supply chain podcasts that you might have missed, I’ve put together some of my favorite clips from a handful of episodes, and then in the show notes, I’ve linked to the shows where the clips came from along with plenty more so you can listen in the order in which they were released.
Binge-Worthy Shows:
All links are iTunes so if you want another version, simply copy the episode title and search for it in your fav podcast player.
- Why Tracy Can’t Ship a Teddy Bear from Hong Kong to the U.S. Right Now
- How the World’s Companies Wound Up in a Deepening Supply Chain Nightmare
- The Trucking Episode: Why The Industry Is Such a Mess
- GXO’s CIO on the Past, Present, and Future of Warehouses
- What the Pandemic Did to the U.S. Rail System
- Craig Fuller on the Huge Challenge of Getting the Ports to Operate 24/7
- The White House’s Envoy on What They’re Doing to Fix the Ports
- Gene Seroka on the Logistical Logjam at the Port of LA
- Ryan Peterson on How Global Supply Chains Have Gotten Even Worse
- Why the Price of Wooden Shipping Pallets Has Soared
A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing.
She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with the training, the course owner ghosted her and she was left without a pathway forward.
This was heartbreaking because very few people can afford to drop a couple grand on a training course that doesn’t lead to an actual job. So I posted about it to Linkedin and mannnnnnnn, the freight community really came through.
Within a few hours, I had people from all over the US reaching out to help a woman they’ve never met but knew she genuinely wanted to get involved in the freight industry. The community came through by offering up contacts and resources to help her and it was also a reminder about my friends Ben and Nate over at Freight 360.
You see, they’ve actually done the hard work of creating a legitimate freight broker course. It’s so good that they’ve secured training partnerships with the TIA and other industry leaders. Not only do they offer the course, but they consistently offer sales training to keep your educational journey moving in a good direction.
All that to say, we’ve got Freight 360 co-host and co-founder Ben Kowalski on today’s show dropping a ton of gems on what prospective freight brokers need to know before they purchase a course, what sales strategies brokers should be implemented in 2022, what marketing can do to help sales teams, and so much more. It’s a valuable conversation for everyone just starting out to those looking to upgrade their game.
- Connect with Ben Kowalski on Linkedin
- Check out Freight360’s website and freight broker course
Check out these shows next:
- Annual 3PL Study reveals how brokers can differentiate from their competitors
- How Three Freight Agents Found Their Path to Success
- How to fix your shady email list
- Marketing vs. Sales in Freight [rebroadcast]
- Content Creation with The Freight Coach Chris Jolly
- A Freight Family Affair with Burns Logistics
- How AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade
Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from.
That’s why I’m bringing on one of my good friends, Kyle MacNaught, who's the director of marketing over at FreightPlus, to talk through our marketing and website must-haves for 2022.
- Connect with Kyle MacNaught on Linkedin
- Freight Plus website, Podcast, YouTube, and Linkedin
Check out these shows next:
- How did you hear about us?
- How freight companies can build in-house content teams
- Fixing your shady email list
Do you struggle with what to post and why?
Maybe this framework can help…
The KLT method is a content marketing framework to take big ideas and turn them into an actionable plan.
How does the concept work?
Think about how often you post, what you post, and what category it would fall into these:
- 70% of your content is Knowledge
- 20% of your content is about what your brand Likes and what Life is like
- 10% is about Trust (AKA vulnerability)
This gives your audience a good idea of the insights they can expect:
- to learn from you
- what makes you tick
- how you've learned the insights you're about to teach or help them with
By using the KLT method it will help shape your storytelling into something that’s useful for your customers while also showing off how you and your company are different.
Keep in mind this is a framework for channeling ideas and putting those ideas into buckets of action for your social, email, etc…It can even help with your website copy.
I break down the reasoning for this formula and framework into today's episode to explain it a little more.
Hope this all helps to organize those thoughts!
Check out these shows next:
- How did you hear about us?
- How freight companies can build in-house content teams
- Fixing your shady email list
In today's episode, we're playing an interview I did on Get a Load of This podcast from Valley Truck Insurance.
Cameron and Thomas were great to talk with on all things trucking and entrepreneurship—so if that's your thing, you should enjoy this episode as we break down those subjects plus a little background on how I got into the industry to begin with.
Links from the show:
- Check out Get a Load of This podcast website
- Get a Load of This on Apple Podcasts
- Valley Truck: Website | Facebook
There’s an awful lot of noise being made about the truck driver shortage.
But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions.
This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content marketing to ease their hiring woes.
I’m breaking down multiple ways to use driver interviews to find any pain points you might be missing so you can stop those pain points right in their tracks and also highlight the drivers who want to share their stories.
Links from the show:
- Watch the speech to see the slides
- Slides and bonus material from the speech
Listen to these shows next:
- Making trucking cool again with Adam Wingfield
- Trucking's training problem with Desiree Wood
- Hidden opportunities with retention with Driver Reach
- Getting Driver Feedback with Workhound
- Working with truck driver influencers
- Drivers deserve more than a social media post
It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience.
SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization.
What you’ll learn in this episode:
- Trusting the marketing department to be effective short term and long term
- Why sales teams should get into the content game
- Outdated strategies that gotta go
- Favorite (and least favorite) marketing tactics
- How Google gets more credit than it deserves
Links from the show:
- Kyle’s previous appearance on the pod plus a link to his own podcast, Real Sales.
- The Ladies Leadership Coalition has launched~read all about my involvement and what we hope to achieve here. Be sure to also follow the group on Linkedin!
- The Digital Dispatch pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts.
- Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”
- Watch the first Cyberly episode on YouTube
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier.
So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of the tips I've used over the years and still do to this day. Not only for clients but for content like what you find on this podcast.
Also in the show is an interview with Kyle MacNaught, Director of Marketing at Freight Plus, with how he's building and managing his own internal content team using an iPhone and a cheap mic.
Links from the show:
- The Best Content In Logistics (for your own inspo)
- Freight+ Director of Marketing, Kyle MacNaught
- Freightwaves Sales and Marketing Virtual Conference
Courses Mentioned During the Show:
- Crafting Your Content Marketing Plan
- Managing Your Content Distribution Plan
- Creating a Company Video or Podcast
- How To Audit Your Website
FYI: Freight School Playbook is now wrapped into the Digital Dispatch experience. So you can now get all FSP courses for FREE over in the Shop section of DigitalDispatch.io
There’s a fascinating thing going on with robotics entering the workforce.
One part of the population is terrified of them--rightfully so as there are some legitimate concerns. But the other side gets to enjoy the way cooler aspect of it--at least in my opinion, anyway. And that side is the wearables.
In today’s episode, we’re talking with Ilhan Kolco of ProGlove who is helping us dive into wearable industrial technology that makes you feel like Ironman.
- Connect with IIhan Kolco on Linkedin
- Visit ProGlove’s website
On a previous episode, I talked about how you fix that shady email list.
Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem.
We’re not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, how Flock Freight is prioritizing people and the planet PLUS a good debate on if pineapple belongs on pizza.
- Connect with Jeff Lerner on Linkedin
- Follow Flock Freight on Twitter, Instagram, and Facebook.
Check out these shows next:
- New study reveals how sales teams should contact logistics leads
- Annual 3PL Study reveals how brokers can differentiate themselves
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects.
But what happens after you’ve pulled the trigger on that decision?
How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you?
We’re breaking down how to fix that shady email list.
Check out these shows next:
- New study reveals how sales teams should contact logistics leads
- Annual 3PL Study reveals how brokers can differentiate themselves
The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn.
That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic:
sustainable packaging
He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging.
It’s wild right?!
Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that no matter how niche your topic is, if you make it educational or entertaining, you can develop an audience.
- Connect with Corey on Tiktok, YouTube, and Linkedin
- Visit Cory’s website and follow his podcast
Listen to these shows next to get started with customer research:
- Customer Interviews
- Buyer Personas
- Subject Matter Interviews
- Audience Research
Couple of social media stats for y'all:
- 10% of Twitter users create 92% of all tweets
- And only 21% of us adults are on Twitter
But over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral.
I’ve historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010.
But the freight twitter world of 2010 compared to what it is now is completely different and exciting all at the same time.
Is having a Twitter profile right for your business? Only you can really make that call. But in this episode, I’m going to break down how one freight exec is using it and how some of those strategies might work for you, too.
- Flexport’s CEO Ryan Peterson Twitter Thread
Check out these shows next:
- The hidden power of subject matter interviews
- Getting creative with The Freight Coach Chris Jolly
I’ve mentioned a few times on previous episodes about how freight has gone mainstream.
But there’s still so much of the logistics process that I don’t fully grasp yet. And the maritime silo is one of them.
By definition, the maritime industry is “everything connected to the sea or waterways throughout the world--especially in relation to navigation, shipping, and marine engineering."
Which the definition itself doesn’t strike any level of excitement to everyday people---but it should.
Because this interview with Kevin Naakao is such an interesting dive into that world!
It’s one of those interviews that as soon as the show was over, I was hype because Kevin was able to break down a complex industry into stories about pirates, fishermen, satellites, and how 90% of all goods travel via ship.
- Connect with Kevin Nakao on Linkedin and Twitter
- Spire’s YouTube Video
Check out these shows next:
- A Decade of Supply Chain Content with Sarah Barnes-Humphrey
- Fixing the Global Supply Chain Mess with Steve Ferreira
- The Wild World of Succulent Smuggling
- Merchant Mariner Life with Gabby Salazar
“How did you hear about us?”
It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in?
But what if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars?
in this episode, I’m breaking down the single most important and cost-effective thing you can add to your marketing and sales mix TODAY.
It costs less than $50 to add to your website and be done in as little as 10 minutes.
I know it sounds too good to be true but it’s 100 percent factual.
Listen to these shows next:
- Conducting Audience Research with Amanda Natividad
- How to Make Customer Interviews Your Secret Marketing Weapon
- Creating Buyer Personas That Don’t Suck
- And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run
We’ve been talking A LOT about getting back to basics.
Talking to customers. Audience research. How to differentiate yourself from the competition.
So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend.
- Connect with Phoebe Noce on Linkedin
- Follow FreightFriend on Linkedin
- Check out FreightFriend’s website
Check out these shows next:
- Google My Business Update
- How To Conduct Audience Research with Amanda Natividad
- Artificial Intelligence in Marketing
- How to Audit Your Website (free course)
We’ve talked about the importance of research and knowing your customer’s pain points.
Yet some companies, especially 3PLs, don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”
Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want.
- Download 2022 Annual 3PL Study
Check out these shows next:
- The Important Role of Marketing Operations
- How to Conduct Subject Matter Interviews
- How To Get Started with Customer Research:
- Customer Interviews
- Buyer Personas
- Subject Matter Interviews
- Audience Research
You may or may not have heard of the phrase “metaverse” but if you believe many influential tech people, it’s the future of how we live, play, and...work.
We have bitcoin, the blockchain, crypto, and NFT’s with all of these technologies centered around what’s called Web3--the decentralized internet of the future. Web3 is also theorized as the next step in our internet-connected lives.
Right now these technologies are in their infancy stage but there are folks building the metaverse where each of these new technologies, along with businesses and brands, would operate cohesively in this new environment.
Confused yet? Well, don’t be. Because I was too--but after diving into some research---in this episode, I’m gonna break down what the metaverse means to our businesses and the future of how we’ll interact with people, places, and things.
Check out these shows next:
- Artificial Intelligence in Marketing
- How Cloud Computing Can Help The Supply Chain
- How AI is helping freight brokers with capacity
- The logistics of the NFL
You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships?
Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner onboard ships like Maersk.
In our interview, she tells us all the little things that are done before, during, and after a ship has been unloaded, where some of the most beautiful ports she’s visited and that time her boss made her walk the plank.
- Follow Gabby on Tiktok and Instagram
Check out these shows next:
- A Decade of Supply Chain Content with Sarah Barnes-Humphrey
- Fixing the Global Supply Chain Mess with Steve Ferreira
- The Wild World of Succulent Smuggling
- The Logistics of Mother’s Day Flowers
Around this time of the year, most businesses are wondering, “Am I on the right track?”
We’re planning our budgets and wondering where to invest and where to cut back.
That’s where the power of marketing operations comes into play.
Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.
From the show:
- What if Performance Advertising is Just an Analytics Scam?
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Check out these episodes next:
- Google My Business Update
- How To Conduct Audience Research with Amanda Natividad
- Artificial Intelligence in Marketing
- How to Audit Your Website (free course)
Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let’s Talk Supply Chain and several other shows
She's also been working in the industry her entire life in addition to the content game so it was an honor to finally get her on the show. In this episode, she's giving her thoughts on the current state of the global supply chain as well as other topics such as strategic content marketing--something that she’s continuing to double down on in 2022.
- Connect with Sarah Barnes-Humphrey on LinkedIn and Instagram
- Check out Sarah’s show, Let’s Talk Supply Chain, and her SaaS tool, Shipz
Check out these shows next:
- Fixing the Global Supply Chain Mess with Steve Ferreira
- The Wild World of Succulent Smuggling
- The Logistics of Mother’s Day Flowers
- What Reality TV Can Teach Us About Brand Safety
In previous episodes, we’ve talked about AI in marketing and AI in the freight broker world but what about on the cloud computing side?
That’s what today’s guest, Ayman Husain is here to talk about. He’s the director of intelligent cloud over at Microsoft and because of his experience in the consulting world, he’s bringing that deep level of problem-solving to customers in supply chain by helping them manage technology in a way that makes data actionable.
Because we all know collecting data is just one hurdle--but making it actionable is where the magic (and profitability) happens.
-
Connect with Ayman Husain of Microsoft on Linkedin and Twitter
-
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight?
If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest.
He’s the head of product over at Parade dot AI and they’re trying to solve one of the biggest problems for freight brokers and that’s the hated check call.
- Connect with Lindsay Watt of Parade.ai on Linkedin
-
Follow Parade.ai on Linkedin and check out their website
-
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT.
It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t hate my team today.
And it turns out, the intricacies of game day, aka the logistics of it all, is a fascinating deep dive. Not just for games stateside but what it takes to have a whole ass team travel to London every year.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- What Goes Into Preparing an NFL Stadium for Game Day
If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the gifts they order won’t arrive on time.
Why is this all happening and what can be done to fix the global supply chain mess? today's episode features best-selling author and host of Navigate B2B, Steve Ferreira. He’s breaking it all down for us so we as consumers can be better aware of what to expect this holiday season and leading into 2022.
- Connect with Steve Ferreira on LinkedIn
-
Check out Steve’s website, Ocean Audit, his show Navigate B2B, and his book, Navigating B2B.
-
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries.
But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, or writing.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Today’s guest is Forrest Dumbrow—he’s the founder over at Solve Sales and has been in digital marketing for 17 years
With that many years of experience, you can bet he has some “learn from my mistakes” energy. Especially when it comes to a step that’s often overlooked like establishing a proper process for your sales and marketing.
It's a friendly reminder that you may need to revisit if you hope to hit those 2021 sales goals.
Show Links:
- Follow Forrest Dombrow on Linkedin along with his company, Solve Sales
- Check out Forrest’s Solve Sales website
How do we start with great marketing?
That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life.
But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.
Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot better
She’s teaching us about the mistakes folks like you and I make when it comes to this important part of our research process---and will absolutely help to shape those 2022 marketing plans.
Show Links:
- Follow Adrienne Barnes on Twitter and Linkedin
- Check out Adrienne’s Best Buyer Personas’ website
Listen to these shows next:
- The Role of a Marketing Architect with Amanda Natividad
- How to Make Customer Interviews Your Secret Marketing Weapon
Let's connect:
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference.
That’s what originally drew me into an upcoming event called Manifest: The Future of Logistics.
They have a killer website and an even better email newsletter. It’s one of those newsletters that gives you a high-level snapshot of everything that happened in the logistics industry during the week and if I see something that catches my eye, I can choose to read more about it.
I also get to bring you this conversation with Conference Chair for Manifest and EVP of programming for Connectiv, Pam Simon. She’s the one heading up that good content marketing I spoke about earlier.
It’s a fun conversation about what goes into planning an event at this scale, the different things they’re offering at the event, LIKE A PUPPY SECTION, and why she’s interviewing the same folks ahead of time that are also going to be speaking at the conference itself.
- Connect with Pam Simon on Linkedin, Facebook, and Instagram
- Check out Manifest: The Future of Logistics conference
- SAVE $300 by registering for the event via my personalized link. If you purchase via this link, I don't get a cutback or anything. But I do get to prove the value of my content by sending qualified traffic there. So help a girl out!
We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your actual drivers.
We typically do feedback surveys for customers and leads. But most companies as a whole don’t do it for their internal employees--driver or not.
So if you haven’t started up your own feedback loop process, it’s a good time to start--or at least budget for it in the future so you can know those happiness and frustration points of the job year-round.
Helping us get that started is co-founder and CEO of Workhound, Max Farrell; who joins this week's episode to break it all down.
Show Links:
- Workhound’s resources and case studies
-
Connect with Max Farrell on Linkedin
-
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
The last mile is a segment of shipping that has plagued many big logistics companies so as of late, it’s often left to local shipping guys and gals to manage this aspect of delivery.
One of those folks who’s managing it, and doing a damn good job of it, is Chris Bright. You might know him as Last Mile Legend on Instagram and he’s been so successful that he’s also now helping other folks get their own last-mile fleets started by following the moniker of “start small end big”
Chris is a shining example of growing up here in Duval and ultimately becoming a leader that can not only run and grow his business effectively but also help others do the same.
- Follow Chris Bright on Instagram
- Check out the Start Small End Big course
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
September has Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.” But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the bigger companies but also revealing exactly what truckers have previously said they want during this week and year-round.
Show Links:
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
iOS15 is here and with that, we enter a new era of digital marketing.
Why?
Because the data companies will be able to collect will be severely limited.
Which makes it more important than ever to focus on building your first-party data collection process. So that's what we're covering in today's episode to make sure you're prepared for what's to come.
Show Links:
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Listen to these shows next:
- The Role of a Marketing Architect with Amanda Natividad
- How to Make Customer Interviews Your Secret Marketing Weapon
In this episode, we’re talking about the flood of technology that has hit the logistics market and how it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That’s what our guest Mike Mulqueen of JBF Consulting is breaking that all down today.
- Connect with Mike Mulqueen on Linkedin
- Check out Mike’s website, JBF Consulting
In this episode, we have Big Ed Burns and his son Ed Burns also joining the show to talk about bridging the gap between the family dynamics of running a business together--especially when you can combine the superpowers of the veteran leadership with new insights.
- Connect with Big Ed Burns and his son Ed on Linkedin
-
Check out Burns Logistics website
-
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector.
Many of us in the logistics space weren’t born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies.
That’s the case for Metromax owner Demarco Thomas who oversees three divisions within the brand: Dispatch, [outsourcing] Solutions, and just recently launched, Metromax Express for last-mile delivery.
Coming from the military and finance industries, Demarco got into trucking by chance when a friend asked him for financial advice. Once Demarco ran the numbers, he saw a lot of potential problems—but also found a way to solve those problems.
It didn’t take him long but one truck turned into dozens with multiple logistics solutions and more on the way, In today's show, Demarco is telling us how he learned through several business failures and came out on the other side with an even better perspective that’s helped him grow the Metromax brand. After all, failure teaches us much more about ourselves and our business than sitting on the sidelines ever could.
This is a good one so if you’re feeling a little stuck and not sure which direction to go, or perhaps you’re already successful and looking to feel inspired, this is the interview for you.
Where to find Demarco & Metromax
- Demarco's Linkedin
- Metromax Dispatch website
- Metromax Dispatch Instagram
- Metromax Outsourcing website
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In this episode, we’re talking about the introduction of technology to the freight industry and how making those choices can strengthen, or harm, your overall business.
Guiding us through this tech transition is Sandy Vosk of Advanced Technology Solutions to share his lengthy experience with how businesses can set themselves up for success
- Connect with Sandy Vosk on Linkedin
- Check out Sandy’s website, Advanced Technology Solutions
The question I was asked the most while on the road was, "How do I start?"
This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks.
And if they try to tackle it, it's usually the thing that's put on the back burner first.
Couple this with marketing agencies as a whole struggling with hiring as folks try to avoid agency burnout by going in-house.
So if you're too busy to handle it yourself and marketing agencies as a business structure are struggling to retain talent, how do you start?
That's what we're covering in today's episode.
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Why Short Form Video Isn’t a Fad
In this episode, we’re talking with the founder of REAL Women in Trucking, Desiree Wood. She’s been a driver for years and is shining a light on where the industry needs to improve--and it’s not necessarily in recruiting--but in the retention and training portion of onboarding. She highlights A LOT of areas that most in the industry aren’t aware of--including myself.
- Follow Desiree on Twitter and Linkedin
- Check out Real Women in Trucking website
- Paradise Highway IMDB
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In this episode, we’re chatting with former driver and now owner of Innovative Logistics Group Adam Wingfield on the challenges of the perceived “driver shortage”. Adam breaks down how trucking has an image problem and the coolest aspects of the job aren’t being talked about enough. He drops a lot of gems in this convo so I hope you all enjoy it as much as I did.
- Follow Adam Wingfield on Instagram and Linkedin
- Check out Innovative Logistics Group website
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In this episode, we’re sitting down with one of the more prolific creators in freight--Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry and after this interview, it’s clear as day as to why.
- Follow Chris Jolly on Linkedin and Instagram
- Subscribe to Coffee with The Freight Coach podcast on Apple or Spotify.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
We hear the phrase “collaboration” all the time but what does it really mean when it comes to complex supply chains? CEO of PCS Software Chris Poelma, President of Detmar Logistics Matt Detmar, and Director of Supply Chain for Bonnie Plants Gabriel Parades joins me live in San Antonio to talk about how they’ve enhanced collaboration and technology with the learning lessons of 2020.
Hope y’all enjoy….
- Matt Detmar on LinkedIn
- Detmar Logistics on LinkedIn
- Chris Poelma on LinkedIn
- PCS Software website
- Gabriel Parades on LinkedIn
- Bonnie Plants website
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In this episode, I’m chatting with a former colleague of mine--Brian Mann. He and I were working together at a 3PL here in Jacksonville before they suddenly shut down. That experience was traumatic for both of us--but it ultimately led to bigger and better things for us both. It was a nice full-circle experience for me to see how far both of us have come and he shares those lessons he learned the hard way and how they ultimately shape how he runs his company today.
- Follow Brian Mann on Linkedin
- Checkout Armstrong Transport Group’s website and follow them on Linkedin
- If you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event!
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In this episode, we’ve got a panel discussion on what makes for a successful freight agent. This conversation was recorded while up in Charlotte attending the annual agent conference hosted by Armstrong Transport Group. Three agents, Tony Orton, Pamela Mitchell, and Rod Clark all join the show to talk about what they looked for in an agent partner, where they struggle the most, and how future freight agents can vet their next partner.
- Checkout Armstrong Transport Group’s website and follow them on Linkedin
- If you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event!
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.
That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company.
Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharing tips on modern social media marketing, what B2B can learn from B2C, proving ROI, and so much more.
- Follow Amanda Natividad on Twitter
- Check out SparkToro
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
A wise little green puppet once said, “the fear of loss is a path to the dark side.”
But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?
That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy.
Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel.
And we should embrace it.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
The TMSA has been around for decades and with that comes the need for evolution in how you attack your marketing. TMSA board member and Director of Marketing for ITS Logistics Patrick McFarland is joining the show to talk about the changes and challenges faced when deciding it's time to evolve your own marketing strategies.
- Patrick McFarland of ITS Logistics on Linkedin
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
No one could have predicted Miami, Florida becoming the hottest scene for technology. But after 2020, Cargologik's CEO Miles Varghese is joining the show to tell us how he's now capitalizing on the growing networking and freight tech scene as Miami moves to become the new Silicon Valley.
- Follow CargoLogik on Linkedin, Facebook, and Twitter
- Visit CargoLogik’s website
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Fans of the Bravo reality show Southern Charm probably already know what happened to our sweet Noami and her relationship with Metul that ended in a very public cheating scandal. But as fans of Noami started to rally to defend her betrayal at the hands of the ex, the social media mob started to swarm on Metul.
So let's use this reality TV drama as a lesson in brand safety. Whether an employee or person closely associated with your brand/or company, you need to be ready for battle (aka a good defensive + response plan) should you find yourself getting canceled on the internet.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Truck N' Hustle host and creator Rahmel Wattley is truly one of the gems of the industry. Not only is he helping bridge the educational gap between new folks entering the logistics space but he's one of just a few folks responsible for ushering in this content renaissance we've been seeing throughout trucking.
- Follow Truck N’ Hustle on YouTube, Instagram, Facebook, and Twitter
- Visit Truck N’ Hustle’s website
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got.
And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it.
Because with shrinking marketing budgets and the pressure from the C-suite, it’s never been more important for marketers to know what’s driving revenue but to also be able to explain efforts in a way the C-suite understands.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company--also known as subject matter experts.
But how do you put these SME’s in a position to give you the insight you need to do your job? That’s the main topic we’re diving into today as the insight you get from those interviews can help drive the rest of the marketing ship.
Also part of the conversation is a buddy of mine for many years--Kyle MacNaught of Freight+. He’s helping us to break down his tactics used in real-world situations to help you get the information needed to make your company shine.
- Connect with Kyle MacNaught on Linkedin
- Freight+ website, YouTube, and Linkedin
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
During our Great Resignation episode, I discussed new research indicating the non-monetary reasons employees were and still are redefining their work experience.
This shift in mindset towards a greater work/life balance is driving companies to finally become flexible with their employment requirements including where and how often to work.
So who better to give us insight from inside the trenches of hiring than Charlie Saffro--owner of CS Recruiting.
In this episode, we’re going to talk about those unique hiring challenges along with ways employers can stand out in order to attract their ideal employees--and how employees can leverage the power they currently hold.
- Follow Charlie Saffro on Linkedin
- Check out CS Recruiting
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they’ve already hired.
So Danny Goff of Driver Reach joined the show to talk about where he sees opportunities for improvement from processes to relationship management.
- Connect with Danny Goff on Linkedin
- Check out Driver Reach and their show, Taking the Hire Road
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
We all know the benefits software can give us and as more data and tech come into freight, who’s managing the flow of information making it accessible to all the parties who need it?
And once that access to the information is given, how do we make that data actionable?
Well, PCS Software is here to provide that solution with one central platform for all sectors of transportation to use and includes the carriers, the brokers, AND the shippers.
- Connect with Anthony Vitiello on Linkedin
- Check out and register for the Ignite Conference
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
A great business idea often stems from your own personal experiences where you experienced a problem and developed your own solution to it.
Only Marcus Cooksey took that one step further when he started his business, Duke.AI. Not only did he develop a solution he needed in his own trucking business, but he then saw the opportunity to help others in his same situation by helping folks recognize the hidden costs in a bad accounting process.
- Connect with Marcus Cooksey on Linkedin
- Follow Duke.ai on Linkedin, Instagram, Facebook, and Youtube
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Remember during the 2020 holiday season we were all told “you better order those Christmas presents EARLY” ---well I don’t have to tell folks in logistics and supply chain that we’ve been in a perpetual holiday season ever since.
So I thought it would be insightful to get the man in charge of retail coverage over at Freightwaves, Andrew Cox, on the show to talk about how retailers are prepping the upcoming season--in July.
- Follow Andrew Cox on Linkedin
- Subscribe to Andrew’s email, Point of Sale
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
The ethos of competition is better, faster, stronger.
We see it in every aspect of business, life, and of course, sports. More specifically The Olympic Games.
And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal.
With all that said, it was interesting to dive into the logistics of the Tokyo Olympics and how that has evolved--and continues to evolve even days before the opening ceremonies. This story does pair well with the show notes so be sure to check those out for any visuals I’m referring to.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
~~~~~~~~~~~~~~~~~~~~~~~~~~~
SHOW NOTES GRAHPICS
- Tokyo Olympic Games 10 years in the making
- Concentration--of people to supplies
- All this plus the Covid impact
- The broadcast building
- Similar to the NFL draft
- New sports debuting
- Tokyo originally submitted a bid for the Olympics after the devastation of the earthquake
- Just take a look at one of the displays
- Just take a look at some of the stories that come out of the Olympics:
- Kelly Holmes of the UK
- Abbey D’Agostino of the US
- Seeing athletes like this inspire the next generation like the little girl who wants to be just like Aly Raisman
- Derek Redmond
A big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a better work/life balance. That’s the main topic for today’s show as we discuss the future of work by looking to our past, present, and future with numbers from a new report covering the State of Independence. Links from the show:
- The State of Independence report from Contra
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
I first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting.
In fact when women over-apologize in an email or use the word “just”--it’s subconsciously signaling that she wants to avoid any possible tension--also known as the assertive backlash.
In today's episode, Sue is breaking down all the faux pas so women can avoid giving off the perception that she's lacking in confidence.
Sue Reynolds website for Carmine Media plus her TikTok ~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much.
- Knichel Logistics website and Linkedin
- Connect with Kristy Knichel on Linkedin
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
If you've been thinking about starting a podcast in the trucking industry, there's no better place to learn than from the guys at PDQ America who just hit 100 episodes for their Trucking for Millennials podcast. Hear from hosts Aaron Dunn and Michael Clements as they share their perspectives on starting a podcast and keeping it going in hopes to hit more milestones.
- Subscribe/Follow Trucking for Millennials Podcast
- PDQ America’s website, Linkedin, YouTube, and Instagram
- Connect with Aaron and Michael on Linkedin
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In today’s world, you’re thrown some breaking news multiple times….every single day
And for those of us in logistics marketing and sales, we’re trying to keep up with SO MUCH in addition to doing our daily work.
So how do you keep up with all of this news and then use that knowledge to impact your own business? In today’s episode, I’m gonna show ya.
Fav Logistics TikTok Accounts
- NFI--company history, driver safety, workplace culture
- Logistoks--broker talk, questions, strategy
- Trucker Wazeer --if you check the comments on his posts, he’s a one-man recruiting machine
- Ry Shorosky--hire this man for your photo and video needs!
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- Blythe's Linkedin
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin.
That show titled “Pitfalls and Perks of Working With Trucking Influencers” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruiting strategies, so you can start to measure the success...or failure….of your efforts.
By using Google Analytics, Google Search Console, and your own website, I’m showing you how to measure your online recruiting effectiveness so you can do less of what isn’t working and double down on what is.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Nick Dangles has been in brokerage for more than a decade but in 2020 he co-founded the company Kinectic with the goal of helping tech-focused business owners enter the logistics space.
It's all for good reason because this slower-to-change industry has had more tech entering the scene and in order to keep up with the big guys--ya gotta invest.
But where do you invest and what should be driving those purchasing decisions? Nick breaks it all down for us in this episode.
- Connect with Nick Dangles on Linkedin
- Check out the Kinetic Website
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge.
But on today’s episode, I’m giving you some perspective and context around the latest podcasting stats to hopefully see the value in your own company show and encourage you to get started.
Links from this show:
- Alban Brooke of Buzzsprout tweeting about his experience in the Facebook podcast addition
- Buzzsprout’s Latest Stats
- My free course on How To Start Your Own Videocast (basically a podcast with video as a bonus)
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
I shouldn’t have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital transition for most of their business processes~ but every day there seems to be a new cybersecurity issue affecting numerous parts of the supply chain.
But since we do have to have this reminder, who better than Dan Foster of Stratus Grid to break it all down for us.
- Connect with Dan Foster on Linkedin and StratusGrid website
- Navy’s DV Embark Program
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Grace Sharkey is one of those women that when you see her, she’s magnetic. This former in-house brokerage employee rose to the ranks to eventual CSO and has now found a new calling in creating content both in the written word and video.
- Follow Grace Sharkey on Linkedin and her work on Freightwaves
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most to gain from this shift.
So as an experienced one-person marketing team for more than a decade, I’m showing you how I get it all done and how you can replicate this process.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and the air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy.
In Netflix’s documentary Kiss the Ground, many viewers were given their first glimpse of how the human species can utilize regenerative farming practices that takes carbon from the air and replenishes to where it’s needed most: our soil. Creating an environment where the soil and animals are biologically conditioned to thrive, farmers like Doniga are using technology to create a cohesive ecosystem on their ranch to avoid the negative side effects factory farming has on our planet.
In our chat with Doniga, she’s breaking down how she got started as a regenerative rancher and how cattle can be good for the environment by mimicking nature to restore carbon in the soils and promote biodiversity.
Links from the show:
- Follow Doniga on Instagram
- Follow Markegard Family Grassfed on Instagram
- Visit the Markegard Family Website
- Watch ‘Kiss the Ground’ on Netflix
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Ever since connecting with her about a year ago on Linkedin, Nicole Glenn has been a woman in logistics that I’ve looked up to--so it was wonderful to finally get her a recent episode of Cyberly where we got to dive into:
- How the trucking industry sucked her in when she was just 18 years old and hasn’t left since
- Founding her company Candor Expedite and ultimately thriving during COVID by shifting company gears
- Her passion for marketing and working to build other women up by launching the group Ladies Leadership Coalition
Links from the show:
- Nicole Glenn on Linkedin
- Nicole’s company: Candor Expedite
- Follow the Ladies Leadership Coalition on Linkedin
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
If you’ve spent any time on Logistics Linkedin, you’ve probably seen Michael Neme giving out free sales game that’s must-see material. That’s because he thinks in the long haul--not in the short term when it comes to his sales approach.
If you’re working in any kind of sales role, not just on the brokerage side of logistics, Michael helps you to think outside the box to ensure longevity plus prosperity.
Hope you all enjoy this episode and come away with some really insightful sales tactics and how marketing can help sales teams achieve those goals too….
- Connect with Michael Neme on Linkedin
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is.
She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry.
It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things--all with a giant smile on her face. Hope you all enjoy this chat as much as I did.
Links from the show:
- Melanie Patterson on Instagram and Linkedin
- Melanie’s companies: Integrity Transit, Integrity Knowledge Center
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Have you received the notification while on an iPhone that asks your permission to be tracked?
Well, those privacy pushes are going to become a greater focus for SOME tech giants, which might have some ad tech vendors worried.
But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
One of the pleasures of hosting this show is getting to talk to so many smart people. One of those folks is Meshach Weber of Loadsure.
The way he tackles a marketing challenge from both an analytical and psychological perspective is fascinating to listen to. He’s also got one of the best Linkedin bios I’ve ever seen. Therefore I’m pumped for you guys to hear this interview with him from a recent Cyberly episode. Hope you all enjoy...
Connect with him to instantly become smarter.
- Meshach Weber on Linkedin
- Loadsure’s website
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Jeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, he’s interviewing me where it feels like I’m having a beer with a buddy.
We dive into A LOT. My start with Freightwaves, the political discourse on social media, the challenges of new platforms, and the evolution of communication.
It was one of the best conversations I’ve had in a long time so I hope you enjoy it as much as I did…
Links from the show:
- Connect with Jeremy Thone on Linkedin
- Follow 3PL Live
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
CMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy.
I really enjoyed this convo with Meshach because he’s one of the rare brilliant minds in freight marketing and just listening to how tackles a challenge from an analytical and a creative perspective is fascinating to dive into.
Links from the show:
- Meshach Weber on Linkedin
- Loadsure’s website
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US.
Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Danny about his journey along with the NFL Draft festivities which at the time of this recording, was happening in his hometown that very night.
Links from the show:
- Danny’s Butcher Shop: Catullo Prime Meats
- Perishable Shipping Solutions website
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics?
This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”
That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow.
I got a chance to talk to Katelyn, owner of CustomerCamp.co about how she gets to where her customers want to become in life by conducting customer-centric interviews.
Using her insight, all of us can start to gain more clarity on what our customers truly want.
Links from the show:
- Customer Clarity Call Sheets
- Katelyn's company Customer Camp
- Katelyn's Twitter
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Alban Brooke is the head of marketing over at Buzzsprout--which is one of the top podcast hosting companies in the world. They're also a fantastic resource for helpful content for any level podcaster--whether you're thinking about starting up your own or you have veteran experience.
Super pumped to have Alban on a recent episode of Cyberly where he's breaking down all the important stats podcasters and creators should be made aware of. Including my favorite stat: that if your podcast gets 37 plays within the first 90 days that you are already in the top percentage of ALL podcasters--an encouraging stat for anyone just getting started.
Links from the show:
- Buzzsprout’s Podcasting Stats
- Spotify’s growth in market share
- Alban’s tweet about Joe Rogan
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same industry as you.
That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got to dive into how I got started in the logistics industry, the mistakes most companies make with their website, and the lessons I’ve learned the hard way in my marketing career.
This was a great convo with Adrian and if you like this interview, be sure to check out his other episodes which I linked to in the show notes. Part of his show’s bio is At some point, we were all just undiscovered, but recruiting creates a fork in the road. This really resonated with me as I think we can all connect with the origin stories. Adrian also runs Cover 3 Recruiting which helps you build championship teams for a greater purpose.
Show Links:
Follow Adrian’s podcast Recruiting Stories
Check out Adrian’s company Cover 3 Recruiting
Connect with Adrian on Linkedin
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space.
So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.
Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make.
Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years.
Show Links:
- Follow Cyberly on Apple
- Follow Cyberly on Spotify
- Tom’s Linkedin
- Tom’s Website: The Influence Marketer
- Wayne Cragg on Tiktok, Linkedin
- Wayne's website: Wayne Cragg Photography
- Tips for Measuring Truck Driver Recruiting
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon.
Show Links:
- Check out the full show:
- YouTube
- Podcast
- BCB Live’s Programming
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
The Jacksonville Podcasters Unite is a group that (pre-COVID) used to hold quarterly meetups in the North Florida area to talk about podcasting strategies for everyone from newbies to veterans.
Since we haven’t been able to meet up in a while, my co-founder and I, Badr Milligan of The Short Box Podcast, held our first virtual meetup to talk about the current state of podcasting.
Whether it’s the types of formats that make successful podcasts shine or how Spotify, Apple, and Facebook are releasing new features that may change the audio game, we’re breaking it down so all podcasters, whether you’re Florida based or not, can get a good grasp on everything going on.
Panelists include:
- Alban Brooke: Head of Marketing over at Buzzsprout
- Gary Spurgeon: Owner at Studio Podcast Suites
- Blythe Brumleve: JPU co-founder, Digital Dispatch owner and Cyberly host
- Badr Milligan: JPU co-founder and host at The Shortbox Podcast
Join the Jax Podcasters Unite Facebook Group
Shay Lynn Dixon is the CEO of Allegiant Logistics and the first guest on my new Freightwaves show, Cyberly.
In this episode, I’m sharing three of my favorite moments from our recent chat and if you dig it, check out the links below to listen or watch the full episode as well as follow Shay on social media.
Check out the full episode:
- YouTube
- Podcast
Links from the show:
- Follow Shay on Instagram
- Connect with Shay on Linkedin
- Learn more about why you should develop your processes before you invest in new tech
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
When you’re given a new opportunity, you should give yourself permission to adjust to that new opportunity without being too hard on yourself.
That’s what I’ve been struggling with ever since I started as a brand new host on Freightwaves TV with a live show called Cyberly.
But after a few weeks in and trying to combat my perfectionist nature, I feel like I’m starting to hit a good groove. So in this show, I’m breaking down what you can expect on this podcast moving forward plus an interview on What the Truck?!? breaking down what the new show is all about.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience.
SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization.
What you’ll learn in this episode:
- Trusting the marketing department to be effective short term and long term
- Why sales teams should get into the content game
- Outdated strategies that gotta go
- Favorite (and least favorite) marketing tactics
- How Google gets more credit than it deserves
Links from the show:
- Kyle’s previous appearance on the pod plus a link to his own podcast, Real Sales.
- The Ladies Leadership Coalition has launched~read all about my involvement and what we hope to achieve here. Be sure to also follow the group on Linkedin!
- The Digital Dispatch pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts.
- Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”
- Watch the first Cyberly episode on YouTube
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
You know him as “Dooner” and probably have heard his name mentioned in some form or fashion amongst logistics media as a whole. And that’s because he’s been pulling a traditionally “boring” industry into the mainstream with his coverage on one of the top business podcasts in Apple~What the Truck?!?
To produce great content you have to be inherently curious at a deep personal level. And then apply that curiosity every day while staying on top of the latest news. Dooner excels at both of these things so it’s not surprising that in just a few years since joining the Freightwaves team, he dominates for every show where he sits down with a microphone.
I finally got a chance to get Dooner on the pod and he does not disappoint. Here are some things you’ll learn in this episode:
- How he set up an interview with Freightwaves CEO and founder Craig Fuller in hopes it would eventually lead to a job offer (spoiler alert: it did)
- How his experience as a customer, broker, sales, and marketing director helps his perspective when he’s covering the logistics industry
- Why curiosity is his superpower
- Out of more than 500+ interviews, learn who is his favorite interview to date (hint: it’s out of this world)
- Where he gets his content inspiration
- And on a serious note, how being open with his alcohol addiction has helped so many folks in private deal with their own struggles.
Links from the show:
- Dooner’s Twitter
- Dooner’s Linkedin
- What the Truck?!? Podcast
- What the Truck?!? Newsletter
- Register for F3
Not mentioned in the show but still pretty rad:
- The Ladies Leadership Coalition has launched~read all about my involvement and what we hope to achieve here. Be sure to also follow the group on Linkedin!
- The Digital Dispatch pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts.
- Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
I’ve been a podcaster since 2014 but when I launched a new show in November of 2020—I took some very different steps after years of in~the~trenches knowledge.
Check out everything I learned and the strategy behind these decisions so it can help you along your podcasting journey.
Things You’ll Learn In This Episode:
- Finding the content you already got
- Uploading strategically before sharing with friends and family
- Submitting your podcast to all of the available (and free!) directories
- How to tell if a guest is a good fit for your audience
- The tools I use to record and edit my show
- Why clips for social media are so important
Links from the show:
- Camtasia video/audio editing software
- Mecca tha Marvelous (custom beats/intro music for your show)
- Camtasia tutorials on YouTube
- Kaptioned video captioning app for iOS
Not mentioned in the show but still pretty rad:
- The pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts.
- Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving.
In this show, I’m breaking down the latest storylines from the major players, which new sites you should be paying attention to, and how to leverage these moves in your business and marketing plans.
All this plus Linkedin’s new Marketplaces platform, Google’s penalty to non-mobile websites, and a marketing tip from Chippendales dancers!
Links From The Show:
- Linkedin’s Marketplaces to compete with Fiverr/Upwork
- Google Penalties Coming In May (from Transport Topics)
- Google’s 3rd Party Cookies Going Away
- Snapchat Earnings Report
- Dispo: Instagram’s Newest Competitor
- Gimlet’s new show: Welcome To Your Fantasy: Chippendales Story
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
From the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content.
And it's perfectly natural.
On this show, Kyle MacNaught of Freight+ and I discuss the top four fears when it comes to creating content and how to push through them. Doing so will have you on that pathway to success in helping your customers and leads better understand the value you can provide to them.
Links From The Show:
- How Freight Companies Can Build Their Own In-House Content Teams
- Logistics Companies and Influencers Crushing the Content Game
- Freightwaves Sales and Marketing Event
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising.
But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I can speak from personal experience that THAT feeling can be realllllllly demoralizing.
Now flash forward a bit and Eric ended up reaching out to book a call with me, where we got to talk about:
- Setting up your website flow before you invest in content or advertising
- Finding the time to create content and managing it within the daily business operations
- Tackling SEO even if you're not a big company
- How to know where to spend your marketing budget and efforts
- Brainstorming what to talk about on social media AKA where your audience is already hanging out
Listen in on my complimentary consulting call with Eric for this new AMA series as we address some of the struggles for 3PLs as they're looking to attract new customers, recruit drivers, and run their business without completely losing a good work/life balance.
SUBMIT YOUR AMA QUESTION→ https://digitaldispatch.io/podcast/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Freight School Playbook Courses:
- Crafting Your Content Marketing Plan
- Managing Your Content Distribution Plan
- Creating an Internal Video or Podcast
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.
In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.
In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.
What You'll Learn In This Episode:
- Balancing industry talk and watercooler conversations in your marketing
- Aaron's experience as a podcaster before he joined PDQ America
- Avoiding the pre-post purgatory of publishing new content
- How the Trucking for Millennials podcast got started
- How podcasting has affected the company's operations and elevated their internal staff
- The power of the internet and how it can help sales with their research
- Things Aaron hates: Linkedin post tagging, messenger bots
Where to Find Aaron's Work:
- Trucking for Millennials podcast
- Strong Com podcast
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Freight School Playbook Courses:
- Crafting Your Content Marketing Plan
- Managing Your Content Distribution Plan
- Creating an Internal Video or Podcast
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Kyle Taylor is an on-air talent with the Freightwaves Sonar team but after wanting to try his hand in other content areas, he decided to start a separate podcast. Listen in on my chat with Kyle as we discuss show formats, distributing your content to social media, Linkedin annoyances, whether to go niche or go big and so much more.
Best part about this episode is that this is a very candid conversation from two folks who are in the trenches of creating content on a consistent basis. So if you’re thinking about getting started in the world of podcasting or want some fresh content ideas, this is the episode for you.
Check out Kyle’s new(ish) podcast, Real Sales, here:
- Spotify
- Apple
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Freight School Playbook Courses:
- Crafting Your Content Marketing Plan
- Managing Your Content Distribution Plan
- Creating an Internal Video or Podcast
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
The Freightwaves Sales and Marketing Summit was held last week and for the folks that couldn't watch the entire day of content, I'm coming in with some of my biggest takeaways from the day and where you can watch some of my favorite interviews and fireside chats (including the one I cohosted!) which are all linked below in the show notes.
Also in this week's show is a chat with Eric Rodriguez who's the CEO and co-founder of SaaS-based solution VendorFlow who helps streamline the RFQ process on the spot rate market between shippers, carriers, and brokers so you can quote, ship, and communicate value quickly.
Where to find Vendorflow:
- Website
- Linkedin (where they post those rad workplace confessionals)
Links from the show:
- The Best Content In Logistics (for your own inspo)
- Freight Marketing Fears
- Figure out your marketing/sales process before you purchase that software
- Craig Fuller and Joe Pullizzi
- Hope White Interview
- The Importance of The Right Leads
- Trey Griggs and George Abernathy
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Freight School Playbook Courses:
- Crafting Your Content Marketing Plan
- Managing Your Content Distribution Plan
- Creating an Internal Video or Podcast
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier.
So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of the tips I've used over the years and still do to this day. Not only for clients but for content like what you find on this podcast.
Also in the show is an interview with Kyle MacNaught, Director of Marketing at Freight Plus, with how he's building and managing his own internal content team using an iPhone and a cheap mic.
Links from the show:
- The Best Content In Logistics (for your own inspo)
- Freight+ Director of Marketing, Kyle MacNaught
- Freightwaves Sales and Marketing Virtual Conference
Courses Mentioned During the Show:
- Crafting Your Content Marketing Plan
- Managing Your Content Distribution Plan
- Creating an Internal Video or Podcast
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you'll never actually get to it?
feels seen
Yeah--I'm right there with you. But it's that time of the year for prioritizing our new marketing efforts therefore consider this as your sign that email NEEDS to be at the top of that list.
Your website and email list are the only two pieces of digital real estate that you'll ever own so in this episode, let's break down some mistakes made by some of the bigger companies along with a funny story of how Kevin Hill got kicked off Mailchimp for some sneaky sending techniques. Hey, remember, as a digital marketer, if you're not experimenting, you're not trying.
Also listed in the show is a big request for the folks using the marketing and sales tools inside of a TMS. I'm looking for users who have tested out their TMS digital marketing and sales tools so if you fit that bill, fill out the podcast contact form on my website to tell me about your experience along with any tips (or cautions) you use the audience deserves to know.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Content marketing is always teaching us new tricks.
This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down.
We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) his own burger chain. But the lessons learned in these two examples address four fears most businesses have before they start creating videos and podcasts.
Those fears usually are:
- fear of failure
- metrics they can’t prove
- lack of talent
- unnecessary quality standards
By using influences from outside of the logistics industry, we can start to empower our teams to ditch the marketing metrics that no longer work and experiment with new creative content posted to where their target audience is already hanging out.
Links from the show:
- Donate to the Barstool Fund
- The story behind YouTuber Mr. Beast and his burger launch
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
How do you prefer to do lead outreach?
Cold calling? Email? Linkedin?
On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and more.
Using this info would help sales and marketing teams better align their goals in how they plan to tackle lead generation and nurturing--which is super helpful around this time of the year.
Another option that would be super helpful to the marketing pros out there is auditing your website--which sounds super boring but it’s ESSENTIAL to accurately plan what upgrades or changes you plan to make in 2021. This is why I’m giving this course away FOR FREE on FreightSchoolPlaybook.com.
This episode + this free course will help to kick off the first work week of 2021 and also aid in avoiding those costly mistakes when budgeting and planning.
Listen to the rest of this episode of 'Put That Coffee Down' here.
And in case you missed the link above, you can snag that free course, How To Audit Your Website, via this link. Don't forget to go through the checkout process to get it. You won't have to enter any billing info--just go through the checkout process like any other internet purchase so you can get the login information needed to snag the course.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector.
Many of us in the logistics space weren’t born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies.
That’s the case for Metromax owner Demarco Thomas who oversees three divisions within the brand: Dispatch, [outsourcing] Solutions, and just recently launched, Metromax Express for last-mile delivery.
Coming from the military and finance industries, Demarco got into trucking by chance when a friend asked him for financial advice. Once Demarco ran the numbers, he saw a lot of potential problems—but also found a way to solve those problems.
It didn’t take him long but one truck turned into dozens with multiple logistics solutions and more on the way, In today's show, Demarco is telling us how he learned through several business failures and came out on the other side with an even better perspective that’s helped him grow the Metromax brand. After all, failure teaches us much more about ourselves and our business than sitting on the sidelines ever could.
This is a good one so if you’re feeling a little stuck and not sure which direction to go, or perhaps you’re already successful and looking to feel inspired, this is the interview for you.
Where to find Demarco & Metromax
- Demarco's Linkedin
- Metromax Dispatch website
- Metromax Dispatch Instagram
- Metromax Outsourcing website
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't proactive about requesting these so there are times when negative reviews seem to come more often than the positive counterpoints.
Well, one company hopes to change all that with their new platform aiming to be the one-stop-shop for brokers and shippers to review carriers based on industry best practices. Carriers are able to create a profile page with their insurance and contact information as well as build out their service offerings, preferred lanes, equipment, and more. Using these reviews, brokers and shippers alike can save time sourcing more qualified companies while carriers can focus on creating long-term relationships with authentic feedback--good and bad.
Learn how this startup came to life and where they plan to head in 2021 with host Blythe Brumleve as she interviews Rob Light, founder of Carrier Source.
Where to find Carrier Source:
- Website
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a little something about this line of work as trucking videography and photography is what his company specializes in.
In this interview, we’re talking with James about the power of captivating graphics, the challenges of growing on social media, and how to actually take a good picture of a truck that stands out from the rest. All this plus more on the latest episode of The Digital Dispatch podcast presented by Freight School Playbook.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
COVID disrupted numerous industries and marketing is no different. In this episode of Put That Coffee Down by Freightwaves, Digital Dispatch owner Blythe Brumleve talks about the strategies in B2B marketing that logistics companies should be taking advantage of.
Watch the video of this show on YouTube.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Located just outside of Dallas, Texas, Rick Larkin is the CEO of BCB Transport. With near-perfect ratings on sites like Google and Facebook, BCB is known for how well they treat their drivers, promote safety, and reward performance.
He was kind enough to join me along with lifelong friends, John Hearn, K-Boy, and father figure to them all, Mr. Richey. At 90 years old, Mr. Richey is quite an accomplished man and continues to live each day to the fullest. His positive vibes clearly feed off to his son K-boy as well as Rick and John.
Rick can't state enough how important stories like that of Mr. Richey and uses moments like this to share with his team of drivers on their new radio program that broadcasts 24 hours every day, BCB-Live.com.
In this interview, we cover Mr. Richey's accomplishments and how each person from the group drives inspiration from it.
Check out BCB's live radio site created by your's truly.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to.
In this show, we're going to use real-world examples of some industry-specific "book a demo" options so you can get a feel of what's working in modern logistics marketing--and what isn't.
Good Demo Examples:
- https://freightpath.io/
- https://loadpilot.com/
- https://www.shipstation.com/schedule-a-demo/
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
If you wait until everything is perfect, you waited too long.
That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook.
A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So I'm recapping what I learned during the launch and the improvements we're making the platform in hopes it can help you during your next launch.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
**This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is the presenting sponsor for this show.
It’s also my quarantine goal come to life. I’ve always wanted to help other businesses through digital courses and what a perfect opportunity to pivot during a time where I wasn’t sure what the future held in store for….all of us.
This webinar covers the important topics of some of the biggest marketing mistakes I see all kinds of logistics companies making.**
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters.
Between Joe Rogan taking a $100-million dollar licensing deal in his Spotify move to Joe Budden documenting his divorce from the same platform, we're finally starting to learn some concrete methods on how the biggest creators in the game are treating contracts, ads, and expectations. Add on the drama behind 'Call Her Daddy' and the hosts' battle for IP and we have a good look into where podcasters of all levels should place value.
In this show, I'm joined by Badr Milligan of The Shortbox Podcast and Al Pete of Mister Peterson's Neighborhood to discuss our takeaways from the listener's perspective as well as what lessons we'll use for our own shows moving forward.
Links from the show:
- Joe Budden's announcement on leaving Spotify
- Charlamagne tha God's comments on Joe leaving
- Joe Budden's followup to the initial announcement
- Bill Burr's comments on Joe Rogan about protecting comics and creators
- Call Her Daddy's battle with Barstool for IP
- Barstool CEO Erika Nardini explaining why IP is so valuable
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
A lot of projects were put on hold during the Covid quarantine. And while the lockdowns forced me to throw my 2020 content plan in the trash--it led to a new opportunity that seems to be evolving daily.
Listen to the podcast I recorded to help launch Freight School Playbook--a membership community to help overwhelmed entrepreneurs, marketers, and sales departments in the trucking and logistics space by providing courses that cut through the digital media noise.
Naturally, with any fluid project, there are already improvements being made to the platform--which has resulted in the need to re-record the launch materials. But we do this for good reason as we've got to include more educators excited to share their expertise with the transportation world.
Stay tuned for more upcoming updates but until then, check out the action at →https://FreightSchoolPlaybook.com
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
TikTok’s rise in popularity isn’t without controversy.
Some of that worry has been orchestrated by other big tech jealous of that growth
Others are worried for more geopolitical reasons.
But for a lot of creators, like myself, Tiktok has been far and away the most enjoyable app in years.
Especially during COVID--where it forced me to learn video editing on the fly and challenge myself on a new platform.
I’m not alone as the app has skyrocketed in growth--and because the company’s owner, Bytedance is located in China, that obviously creates some issues like getting banned by the US government.
So as content creators what do we do? How do we protect ourselves and the content we’ve spent a lot of time and energy on? Listen to the latest episode as host Blythe Brumleve dives into the strategies.
Links mentioned during the show:
- Get a copy of your TikTok files from FYP.RIP
- Patreon in danger?
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
If you're in business or sales, you've likely experienced an event/conference being outright canceled or turned into a virtual event.
And while many of us roll our eyes at the mere thought of attending another Zoom call--the truth is virtual events are here to stay.
So how do we make them not suck?
In this episode, I'm diving into the key takeaways of what makes for a great virtual conference or event so you can apply those tips to your own meetup without, ya know, breaking social distancing rules. For my logistics people, if you participated in Freightwaves Live at Home event, you know exactly what I'm about to discuss.
Check the timestamps to jump to a specific topic.
Watch the video for this show: https://youtu.be/-iEjF3LleeA Checkout Freightwaves Live at Home content: https://live.freightwaves.com/
Links mentioned during the show:
- Creating your 2020 Content Plan
- Podia's insight into a great virtual retreat
- iBreakthrough Virtual Event Software
- Switcher Studios broadcasting software
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Have you thought about your biggest career challenge? How did you prepare for it? What did you learn from it? Or is your biggest career challenge coming up that you’re looking for help on?
I just faced this exact situation and I want to talk about the difficulties faced prepping for my first conference speech.
So in this show and as we make the transition into more of an entrepreneurial lifestyle podcast, I wanted to talk about the difficulties, the highs, and the lows, of preparing for my first speech at a big conference, Freightwaves Transparency19:
- Handling a big career challenge on top of your regular workload
- Why it’s important to challenge yourself even if it terrifies you
- Make no mistake public speaking fucking terrifies me.
- One thing I did throughout this entire process was to take notes. Not just about the product, bugs, feature improvements, but what I was feeling. What I was thinking.
- Things like “fuck these marketing dashboards”, why did i wait so long to start this project? I shoulda started this months ago. Can I really do this? Why does anyone want to hear from me?
- That internal dialogue you have with yourself that can sometimes be your biggest fan or your biggest enemy
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Podcasting is the fastest growing medium on the internet today with growth patterns that continue to point upward. Thus more and more advertising dollars are starting to pour in, which means more people are curious about starting up their own podcast. In this show, Blythe breaks down the most common questions asked at our podcaster meetups, the equipment you'll need to start your own show, and other tips that may help expedite the startup of your venture.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
In my previous life, I was a sports broadcaster who had the honor of interviewing a variety of minds.
One of those minds was former Cincinnati Reds GM Brad Kullman and author of Losing to Win and he believes he has the solution to avoid tanking in professional sports.
In this remastered interview, we've diving into the psychological pros and cons of tanking in sports and how it can affect the mindset of any sports franchise for years to come.
I believe these lessons are important across the business world in order to avoid the loser mentality to creep in.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer passionate about demand marketing with more than a decade of experience in the logistics space.
Where to Find Digital Dispatch & Blythe:
- YouTube
- TikTok
- Digital Dispatch website
Digital marketing courses for the logistics industry: Freight School Playbook
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.