The Creative Business Show: Recent Episodes
Nick Palkowski
Do you make your living as a creative?
This show is for you.
Nick Palkowski talks with other creative professionals about what it takes to make a living with your art. From staying motivated to best editing practices to booking clients, we will look at all sides of life, business, and art.
Nick is a videographer, YouTuber, and runs event live streams. A few of his clients include Porsche, Mercedes-Benz, Audi, Purina, and Lands' End. Guests focus on videography, photography, and filmmaking.
Learn how to grow and improve as a content creator.
Long time no podcast.
Thank you for being a longtime Power of Podcasting subscriber. It has been awhile since I've uploaded a new episode.
Lots has happened and changed with my business, my focus and very recently with the world.
This is the last episode of the Power of Podcast before we transition this podcast feed into the BRAND NEW podcast... The Creative Business Show.
I'm very excited about this show and the direction it's going.
Hopefully you'll go on this journey with me.
See you in the very first episode of the Creative Business Show!
Resources
YouTube Channel : NickPalkowski.com/YouTube
Website : NickPalkowski.com
Producing high quality content on a consistent basis can be tough!
It can take a lot of work and time.
But.... there are things you can do to make it easier.
On this episode, we will dive into the power of systems and how you can create them for your podcast.
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVEand participate in the conversation. * Facebook.com/NickPalkowski * YourPodcastGuru.com/iTunes * YourPodcastGuru.com/TV * YourPodcastGuru.com/YouTube * GooglePlay * Power Of Podcasting Community
Episode Sponsors Keep learning. Keep growing. Keep succeeding! You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy! The information and strategies don’t amount to anything…if they are not implemented!! That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!! That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now Links Mentioned In This Episode: * Podcast University * Power Of Podcasting Group
Recently I had the chance to spend the day with Michael Hyatt, author of Platform: Get Noticed in a Noisy World, to talk about focus and productivity.
I had the privilege of being part of the beta group for his course that I highly recommend: Free to Focus. In this podcast, I share how the course has impacted my life and my business.
I’ll discuss some of the lessons I’ve learned from Michael including:
- Mega Batching
- The four different zones that our tasks fall into
- Deciding where to eliminate, automate, or delegate
- The importance of hiring the right people
- The importance of having emotional support
Make sure to check out Michael's "7 Deadly Sins of Productivity" webinar. You won’t regret it. http://YourPodcastGuru.com/FocusWebinar
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVEand participate in the conversation. * Facebook.com/NickPalkowski * YourPodcastGuru.com/iTunes * YourPodcastGuru.com/TV * YourPodcastGuru.com/YouTube * GooglePlay * Power Of Podcasting Community
Episode Sponsors Keeplearning. Keepgrowing. Keepsucceeding! You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy! The information and strategies don’t amount to anything…if they are not implemented!! That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!! That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now Links Mentioned In This Episode: * Michael Hyatt * The 7 Deadly Sins of Productivity * Podcasting For Profits Membership * Power Of Podcasting Group
Membership sites are an amazing way to serve your audience at a deeper level than a course or a podcast possibly could. Mike and Callie over at The Membership Guys teach people how to plan, create, and grow outstanding membership sites.
I'll talk to Mike about how a membership can fit into your podcasting business, and how they've used podcasts to grow their membership site.
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVEand participate in the conversation. * Facebook.com/NickPalkowski * YourPodcastGuru.com/iTunes * YourPodcastGuru.com/TV * YourPodcastGuru.com/YouTube * GooglePlay * Power Of Podcasting Community
Episode Sponsors Keep learning. Keep growing. Keep succeeding! You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy! The information and strategies don’t amount to anything…if they are not implemented!! That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!! That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now Links Mentioned In This Episode: * TheMembershipGuys.com * TalkMemberships.com * Podcast University * Power Of Podcasting Group
This special episode will feature a masterclass recording from Podcast University where I talk to Matt McWilliams about affiliate marketing
If you’ve spent any time in the information marketing world you’ve likely seen one of the people you’ve followed promote someone else’s product launch. There’s a good chance that Matt has had a hand in that affiliate launch.
Matt is an affiliate manger for launches by experts like Michael Hyatt, Jeff Goins, Ray Edwards, Lewis Howes, Brain Tracy… and many more.
He’s the person the big names trust to run the affiliate launches and I’ve brought him here to discuss how you as a podcaster can have success as an affiliate.
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVEand participate in the conversation. * Facebook.com/NickPalkowski * YourPodcastGuru.com/iTunes * YourPodcastGuru.com/TV * YourPodcastGuru.com/YouTube * GooglePlay * Power Of Podcasting Community
Episode Sponsors Keep learning. Keep growing. Keep succeeding! You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy! The information and strategies don’t amount to anything…if they are not implemented!! That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!! That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now Links Mentioned In This Episode: * No Product No Problem course * MattMcWilliams.com * Podcast University * Power Of Podcasting Group
Urgency can be an extremely powerful mental trigger in your sales process. On this episode of the Power of Podcasting we will talk with Jack Born, creator of Deadline Funnel, all about how you can build urgency in your sales funnel
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
* Facebook.com/NickPalkowski
- YourPodcastGuru.com/iTunes
- YourPodcastGuru.com/TV
- YourPodcastGuru.com/YouTube
- GooglePlay
-
Power Of Podcasting Community
Episode Sponsors Keep learning. Keep growing. Keep succeeding!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode: * DeadlineFunnel.com
- JackBorn.com
- Four Types Of Podcast Episodes Guide
- Podcast University
- Power Of Podcasting Group
In this episode we ask the big question and dive into how podcasting and live video can go hand in hand.
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
Episode Sponsors Keep **learning**. Keep **growing**. Keep **succeeding**!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode: * Four Types Of Podcast Episodes Guide * Podcast University * Power Of Podcasting Group
Your growing business dream requires your customers’ trust, something that Neil Mathweg knows a thing or two about. You’ll learn how to position yourself to earn someone’s trust before they even interact with your brand, and how to position yourself to work with people who want to work with you. Come discover the ‘attraction model’ and how it prevents burnout and a rollercoaster ride of sales.
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
Episode Sponsors Keep **learning**. Keep **growing**. Keep **succeeding**!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode: * Four Types Of Podcast Episodes Guide * Podcast University * Power Of Podcasting Group
Spencer Smith shares the metric that is even more important than ROI.
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
Episode Sponsors Keep **learning**. Keep **growing**. Keep **succeeding**!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode: * Four Types Of Podcast Episodes Guide * Podcast University * Power Of Podcasting Group
LinkedIn can be an extremely powerful platform for building your brand. Wayne dives into some great strategies on how to grow your business with this often overlooked platform.
Subscribe to the Show Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
Episode Sponsors Keep **learning**. Keep **growing**. Keep **succeeding**!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode: * Four Types Of Podcast Episodes Guide * Podcast University * Power Of Podcasting Group
Learn how to define your ideal customer to help you fast track building your brand.
http://YourPodcastGuru.com/044
A few weeks ago I launched my latest podcast but this one has a unique twist... it's also a live streamed show.
There were 5 big lessons learned from this... semi successful... launch. I'll go over the good, the bad, and the ugly in this stream.
http://YourPodcastGuru.com/042
Learn how you can build a partnership with other brands to help serve your audience.
http://yourpodcastguru.com/041
"I want to interview other entrepreneurs" ....or speakers, ....or experts, ....or _____ (fill in a topic area).
This is most peoples approach to creating content for their podcast.
At best this approach is short sighted.... at worst pure laziness.
Yes interview podcasts are popular. And yes you SHOULD consider having them in your episode line up.
But to only focus on interviews is doing your audience, your podcast, and yourself a disservice.
To get the most out of your podcast there are four types of podcast episodes that I believe make for a great podcast line up.
On this episode, I'll dive into what each of those four episode types are and why you'd want to consider using them in your show.
Resources
Shownotes : http://YourPodcastGuru.com/043
Freebie : http://YourPodcastGuru.com/Download43
Podcast University : http://YourPodcastGuru.com/PodcastU
How do I find the right niche?
I hear that question all the time.
Well you're in luck because in this episode I'm talking with Chris Rudolph and we will be diving into "Finding The Right Niche For Your Podcast and Business"
You've probably had about the importance of narrowing your focus to a very specific niche because as they say "the riches are in the niches."
BUT... very few people actually tell you how to pick one!
Chris and I walk you through some very actionable steps to help you narrow your niche allowing you to really connect with your audience.
This is extremely important if you truly want to maximize your impact and income with your podcast and business.
By now, I am guessing you've probably heard about the importance of narrowing your focus to a very specific niche or have even heard the phrase "the riches are in the niches".
During this show, Chris share the 3 keys to finding the right niche for you and a ultra simple way to decide between 2 niches (even when it seems impossible to pick just one)
SUBSCRIBE TO THE PODCAST SUBSCRIBE TO THE VIDEO PODCAST RESOURCES NicheFocuser.com
FreedomFamilyBusiness.com
PodcastingForProfitsCourse.com
Power Of Podcasting Live show
Podcasting Masterclass
YourPodcastGuru.com/itunes
In this episode I answer some of the most common podcasting questions I get.
Some of the questions include:
- What Equipment do I need?
- Is podcasting right for me?
- Is there a certain day that works better?
- How frequently do you release episodes?
- What parts do you outsource? Or do you do it all yourself?
- What if I’m not an expert?
- I don't know where to start
SUBSCRIBE TO THE PODCAST RESOURCES PodcastingForProfitsCourse.com
Power Of Podcasting Live show
Podcasting Masterclass
YourPodcastGuru.com/itunes
I'm a big believer that today the only way to really grow a business is to consistently add value to your audience.
That applies to any business whether you're a restaurant, real estate agent, or an author.
In this episode of the podcast, I sit down to talk with Amber Swenor, founder of Strategic Partners Marketing and Amberdella Consulting.
Amber knows that an effective marketing strategy is built upon a brand foundation, taking into account why your business exists, for whom and the promise that you make to that audience. A brand is more than colors and logos. It’s how people feel about your business.
We dive into that an more on this episode!
.
SUBSCRIBE TO THE PODCAST SUBSCRIBE TO THE VIDEO PODCAST RESOURCES Amberdella.com
Strategic Partners Marketing
Amber's Resource Guide
Podcasting Masterclass
YourPodcastGuru.com/itunes
If you are looking to grow your audience fast I'll dive into one of the best strategies for doing just that on this episode of the podcast.
SUBSCRIBE TO THE PODCAST SUBSCRIBE TO THE VIDEO PODCAST RESOURCES YourPodcastGuru.com/itunes
YourPodcastGuru.com/LeadMagnet
Are you ready to live the life you've always wanted?
Too often people walk through life bouncing from one event to the next, allowing life to dictate their path.
In this episode we will talk to Aaron Walker the author of View From The Top.
Aaron is a businessman and Life Coach that has inspired many through his leadership, mentorship, and consistent pursuit of excellence. He has over 35 years of business experience and has started 12 different businesses in a variety of industries. He has grown his latest, a Life Coaching and mentorship business, mainly by being a guest on podcasts.
In this episode, you'll learn:
- How to effectively use podcasts to get more clients!
- How to be an amazing podcast guest
- The importance of finding the right group of people to hold you accountable
- Why you need to learn from the challenges you've faced
- How to live a life of significance
RESOURCES ViewFromTheTop.com/POP
ViewFromTheTop.com
ViewFromTheTop.com/Book
YourPodcastGuru.com/itunes
YourPodcastGuru.com/LeadMagnet
As a coach, you're already GREAT at what you do... teaching.
Let's put those skills to work in the most effective marketing tool there is... podcasting.
I'll dive into the strategies that you can use to build a relationship with your audience and grow your coaching business in a natural, automated way.
In this episode, you'll learn:
- How to effectively use podcasts to get more clients!
- The 3 Part Marketing Strategy for podcasts
- The 5 stages of building a podcast business (and what stage you are!)
- How to SELL with podcasts
- Repurposing your podcast episodes
- The biggest MISTAKE to avoid with podcasting!
-
... and lots more!
SUBSCRIBE TO THE PODCAST RESOURCES PodcastingForProfitsCourse.com
YourPodcastGuru.com/itunes
YourPodcastGuru.com/Download3
If you are serious about getting consistent clients to your business and growing powerful platform then you need to be taking the actions that get the best results.
Those results aren't coming from commenting in Facebook groups, spending hours each day on social media, watching webinars your never take action on, or tweaking your website till it's perfect.
The best results come from getting in front of the your ideal audience members with minimal effort.
One way to do that is by leveraging other people's audiences through media coverage or guest podcasting.
That's exactly what Adrienne Dorison wants to help you do!
On this episode Adrienne talks about her Expose Your Business challenge and how you can grow your business by adding value to other people's audiences.
In this episode, you will…
- Learn the basics of getting media exposure
- Hear about the Expose Your Business Challenge and how Adrienne is using it to build her community
- Discover the unique strategy behind Adrienne's new Pop-Up Podcast (hint: I think it will be EXTREMELY EFFECTIVE)
- Create an action plan to get more exposer for your business
SUBSCRIBE TO THE PODCAST SUBSCRIBE TO THE VIDEO PODCAST RESOURCES Expose Your Business Challenge
The Pop-Up Podcast
AdrienneDorison.com
YourPodcastGuru.com/itunes
It's now the final day of the 5 Day Get Started Podcasting Challenge!
Before we get to the final challenge, however, I just wanted to say thanks! First, to everyone who followed along with this challenge, especially those who pushed hard through those fears that popped up when recording an episode for the first time.
Imagine the people you may be able to help or provide service to. Don't ever let that fear stop you from potentially helping them, because remember - a successful business is one that serves!
Whether you finished your recording or not end of this challenge, it doesn't really matter to be honest. What matters is this:
You are taking action!
That's more than what 99% of the people who only dream to start something like this someday can say.
I'm getting a little off tangent here, and I know you're anxious for day 5's instructions, but I just had to share this because it's so important!
As you probably can tell, at lot of this "business stuff" is definitely related to what's happening in the mind. Mindset is everything, because without the right mindset, your'e not going to give yourself the full energy you need to succeed.
You're on your way though, you've been doing great these past few days, so let me stop rambling here, and get to it.
TRANSCRIPT Download the Transcript for Episode #032 (PDF)
SUBSCRIBE TO THE PODCAST SUBSCRIBE TO THE VIDEO PODCAST RESOURCES PodcastingChallenge.com YourPodcastGuru.com/itunes YourPodcastGuru.com/TV YourPodcastGuru.com/YouTube YourPodcastGuru.com/Facebook
We're now into Day 4 of our 5 Day Get Started Podcasting Challenge!
If you've been following along, you now have a selected your equipment, built a solid foundation for your podcast business, and discovered how you can stand out from the crowd.
Now it's time for an exciting (and sometimes nerve racking) moment.... recording your first episode!
One of the greatest things about podcasting is... there are NO RULES.
You can design your show any way you want, you want a 60 second interview show...great. If you want a 4 hour solo episode...awesome. As long as it’s entertaining and useful to your audience people will listen.
One of the worst things about podcasting is... there are NO RULES. The freedom and possibilities can be paralyzing to many people.
To help overcome that resistance and give you a little direction in terms of how to script out your solo episodes I wanted to offer two script templates that you can use as a jumping off platform. Of course, feel free to toss the templates and find the flow that fits your show.
Also, when recording your very first episode there are three key items you want to cover. The reason is that the first episode will be one of your most listened to episodes. It doesn’t matter if people join you on episode 25, 100, or 700 a certain percentage will jump all the way back to the beginning to listen to that very first episode to find out about you and the podcast.
Now it's time to get to work and hit that record button!!
TRANSCRIPT Download the Transcript for Episode #031 (PDF)
SUBSCRIBE TO THE PODCAST SUBSCRIBE TO THE VIDEO PODCAST RESOURCES PodcastingChallenge.com YourPodcastGuru.com/itunes YourPodcastGuru.com/TV YourPodcastGuru.com/YouTube YourPodcastGuru.com/Facebook
We're now into Day 3 of our 5 Day Get Started Podcasting Challenge!
Great work!
You now have a selected your equipment and built a solid foundation for your podcast business.
Now it's time to talk about getting your podcast to stand out!
You won't get listeners if your branding and visuals don't speak to your ideal audience.
iTunes is by far the largest podcast directory. This is where people go to find new podcasts to listen to (even if they use a different player they are likely still connected through iTunes).
iTunes (and other directories) are essentially search engines for podcasts.
In order to stand out to the right potential listeners you need to do three things Get Found, Get Listeners, and Get Fans. Day three of the Podcasting Challenge will help you do just that.
In this training video you'll discover the key areas you need to focus on in order to be sure your podcast is discovered, listened and subscribed to.
TRANSCRIPT Download the Transcript for Episode #030 (PDF)
SUBSCRIBE TO THE PODCAST SUBSCRIBE TO THE VIDEO PODCAST RESOURCES PodcastingChallenge.com YourPodcastGuru.com/itunes YourPodcastGuru.com/TV YourPodcastGuru.com/YouTube YourPodcastGuru.com/Facebook
Have you set up your recording studio yet?
This episode of the podcast we will dive into the best year options for your budget and style you want to record. This episode is from Day 2 of the 5 Day Get Started Podcasting Challenge that I am releasing here on the podcast to everyone.
Last week's episode, you were told to build your foundation for your podcast business.
In the Power Of Podcasting Facebook Group, dozens of you reported that you were able to plan a solid foundation for your show! If you aren't in the Facebook group already, I highly recommend you check it out. It's a great resource for not only inspiration and to see that this is actually a process that works, but to get some help and encouragement too. Honestly, I'm blown away from how involved many of you are in helping others in there. Thank you for that!
Now it’s time to move on to one of the questions I’m asked the most, "What gear do I need?"
I'm going to keep it simple for you though, as always, and before I get to the instructions for today and continue the challenge, there's one important note I want to make about how many of you probably felt during Day 1 of this challenge...
When I asked you to spend time answering your foundational questions, I knew that this was going to be one of the hardest parts of the process, because too often we want to skip ahead to the sexier pieces (like gear).
Immediately, I started getting questions about how specific the answers needed to be, if they could wait to answer the questions, or if they could even skip questions all together.
These are completely normal feelings to have. But the urge to breeze past these questions is one you need to suppress. These questions are important to creating a solid foundation that will help you grow more and faster down the road. Sometimes to go fast you need to first go slow.
So if you missed finishing Day 1, go back and be sure to answer all the Foundational Questions.
In this training video I’ve broken the decision down for you into the 6 main components you need to consider and then gave you my recommended equipment for each combination. There’s no need to get too involved in equipment reviews, spending days researching which exact microphone to buy. That is just a fancy way of procrastinating. Make your selection and move forward.
You can always upgrade or purchase additional equipment as you learn more about your specific podcasting needs but those are things you won’t know until you start recording episodes. So make an equipment selection and start recording.
Transcripts Download the Transcript for Episode #029 (PDF)
SUBSCRIBE TO THE PODCAST
SUBSCRIBE TO THE VIDEO PODCAST RESOURCES PodcastingChallenge.com
YourPodcastGuru.com/itunes
YourPodcastGuru.com/TV
YourPodcastGuru.com/YouTube
YourPodcastGuru.com/Facebook
This episode of the podcast is a special one.
Recently, I ran a 5 Day Get Started Podcasting Challenge. We had some excellent results. So I wanted to release it here on the podcast.
The entire goal of this challenge is to help you through the beginning stages of creating a podcast.
Your podcast can become one of the most important assets in your business. Yes, it can eventually help you sell your products and goods, but most important, it'll allow you to instantly build a relationship with real people who have given you the signal that they are interested in you and what you have to say.
Your podcast audience can help you learn what pieces of content to create, what products to build, frustrations they are having, success stories they've had because of you, and much more.
To sum it all up, your subscribers can help you take the guesswork out of the work you're doing to build your brand, blog and business.
Before we dive in, I'd like to say one more thing:
This isn't going to be the most sexy, mind-blowing process you have even seen, because it shouldn't be. When starting anything, the trick to get moving is to start simple. This process is very simple, and I promise you that it works if you take the time to actually implement it.
We need to start by building a solid foundation. That’s where it all begins. With a solid foundation you’ll be able to grow faster with more confidence that you are taking the right actions. You may see the instructions below and be tempted to write it off because it seems so simple, but I want to challenge you to push past that resistance in this challenge.
Let's get started...
Transcripts Download the Transcript for Episode #028 (PDF)
SUBSCRIBE TO THE PODCAST
SUBSCRIBE TO THE VIDEO PODCAST RESOURCES PodcastingChallenge.com
YourPodcastGuru.com/itunes
YourPodcastGuru.com/TV
YourPodcastGuru.com/YouTube
YourPodcastGuru.com/Facebook
Do you ever feel overwhelmed with all the information and action items you have after a live event?
Have you gone through a course that was packed with incredible information only to find that you implemented none of it?
I was recently at a mastermind event when one of the attendees share a framework he uses to help make sure he takes action on the most important take aways from any learning experience.
This framework works for live events, masterminds, courses, and books. Really it is a way to narrow your focus and build momentum.
In this episode, you will…
- Learn the 12.3.1 framework
- Understand why creating momentum in your business is crucial
- Discover how to not waste learning opportunities
- Begin taking massive action to improve your life and business
“By getting very narrow and focused in your action items, you’re going to see bigger progress… CLICK TO TWEET
When’s the last time you invested in yourself? With today’s crazy schedules, it can be really difficult to carve out time for yourself, but neglecting to invest in yourself is a mistake. The biggest habit that’s affected my life is reading. It only takes 10-15 minutes a day to expand your knowledge and invest time in yourself by reading.
We discuss:
- Developing a healthy morning routine
- 5 steps to creating good reading habits
- Absorbing what you read
We want to know what book you’re reading right now! Leave us a comment on Facebook or below letting us know your current reading list.
If you’re ready to make the jump into starting your own podcast, but don’t know where to start, Text PODCASTBLUEPRINT to 33444, and I’ll send you my podcast blueprint PDF to get you started.
“The habit that has had the biggest impact in my life of any habit that I’ve developed so far… CLICK TO TWEET
Transcripts Download the Transcript for Episode #026 (PDF)
SUBSCRIBE TO THE PODCAST
SUBSCRIBE TO THE VIDEO PODCAST RESOURCES YourPodcastGuru.com
Your Podcast Guru on Facebook
The Power of Podcasting on iTunes
The Compound Effect
Habit Streak for Android
Habit Streak for iPhone
Recently I had the chance to spend the day with Michael Hyatt, author of Platform: Get Noticed in a Noisy World, to talk about focus and productivity.
I had the privilege of being part of the beta group for his course that I highly recommend: Free to Focus. In this podcast, I share how the course has impacted my life and my business.
I’ll discuss some of the lessons I’ve learned from Michael including:
- Mega Batching
- The four different zones that our tasks fall into
- Deciding where to eliminate, automate, or delegate
- The importance of hiring the right people
- The importance of having emotional support
Make sure to check out Free to Focus online and get on the waiting list. You won’t regret it.
Are you ready to take the leap and start your own podcast? Text the word Podcastblueprint to 33444 and I’ll send you our Podcast Blueprint PDF.
“The importance of mega batching can’t be understated.” -Nick Palkowski CLICK TO TWEET
RESOURCES Freetofocus.com
Platform University
YourPodcastGuru.com
Your Podcast Guru on Facebook
The Power of Podcasting on iTunes
When’s the last time you sat down to really concentrate? We’ve been conditioned to be distracted, but when do we do the impactful work that requires focus? Author, Cal Newport, talks about this phenomenon in my new favorite book, Deep Work: Rules for Focused Success in a Distracted World.
In this podcast we’ll touch on points from the book, including:
- The Importance of Deep Work
- The Four Philosophies of Deep Work
- Embracing Boredom
If your work requires periods of total concentration, you need this book. Check yourpodcastguru.com/deepwork or get it on amazon here.
“Concentration is a skill – a muscle that needs to be trained and worked. “ – Nick Palkowski CLICK TO TWEET
Transcripts Download the Transcript for Episode #024 (PDF)
SUBSCRIBE TO THE PODCAST
SUBSCRIBE TO THE VIDEO PODCAST RESOURCES Deep Work: Rules for Focused Success in a Distracted World
So Good They Can’t Ignore You By, Cal Newport
YourPodcastGuru.com
Your Podcast Guru on Facebook
When it comes to your big goals, are you a lone wolf? Do you do everything yourself only to fall short? It’s important to understand that you can’t do it all on your own. Let’s talk about taking your goals to the next level with help from others.
In this quick episode, we’ll discuss:
- Why you can’t do it all on your own
- Four ways that you can learn from the expertise from others
- What sets coaching apart from other ways to learn
Are you ready to start your podcast, but you don’t know where to begin? Text PODCASTBLUEPRINT to 33444 for my podcasting blueprint pdf.
“You can’t do it all on your own.” – Nick Palkowski CLICK TO TWEET
Transcripts Download the Transcript for Episode #022 (PDF)
SUBSCRIBE TO THE PODCAST
RESOURCES http://yourpodcastguru.com
Powerpodcasting.tv
The Power of Podcasting on iTunes (Subscribe and Review)
Are you having trouble finding your purpose? Have you jumped around from job to job because you can’t find the right fit? We all have a daydream that plays on repeat in our heads, but how do you take that dream and turn it into something real? Professional speaker and career coach, Kent Julian, believes that you shouldn’t wait to find significance. “Real success is significance.”
Kent is the founder of Live It Forward, a mission to help people flourish in the most important roles of their lives. Today he shares his expertise on marketing, finding your vocational calling, and moving from dreaming to doing.
You’ll learn:
- What makes a great revolving-door marketing strategy
- Why podcasting is the ultimate content marketing
- Why Kent finally decided to start podcasting
- Three lessons Kent has learned about the podcasting process
- What a vocational calling is and how you can find yours
Register for the Live It Forward Advance Conference Here
“Serve first, lead second.” CLICK TO TWEET
Transcripts Download the Transcript for Episode #022 (PDF)
SUBSCRIBE TO THE PODCAST
RESOURCES LiveItForward.com
The Live It Forward Show with Kent Julian
Speak It Forward
Contact Kent
On today’s episode, Stephen Christopher joins us to talk about the most common reason that so many of us keep putting off the pursuit of our life’s passion and goals – fear! Getting started on any new venture can feel like a huge risk, but with only one life to life, the only risk you’re taking is not getting started!
Stephen shares that consistency and commitment are the keys to a podcast’s success because it’s those two things that your growing audience comes to trust and expect. If you’re thinking about starting a podcast, already have a podcast but worry that it’s not growing quickly enough, or are beginning any big, new venture in your life, this is the episode for you, so tune in!
In this episode, you will…
- Get Stephen’s tips on documenting everyday life to help create future content!
- Hear how consistent communication can help you grow and connect with your audience
- Discover how repurposing past episodes can increase your downloads exponentially
- Understand how consuming content helps you create better content for your audience
- Learn why too much preparation can actually make it more difficult to get started
“How you do anything, is how you do everything.” – Stephen Christopher CLICK TO TWEET
Transcripts Download the Transcript for Episode #021 (PDF)
SUBSCRIBE TO THE PODCAST
RESOURCES * Seequs Marketing
- Power of Podcasting
- Biz Revolution Podcast
- Stephen Christopher’s Facebook
- Your Podcast Guru
I have a lot to share about our new Expert Database, now available through Your Podcast Guru! We just completed the beta stage of the launch and experienced more success and positive feedback than we ever expected! Now, we’re moving forward full-force and can’t wait to bring you on board.
You’ve got amazing content filled with valuable insights and stories, and we want to help you connect those ideas with your audience. Our job is to get you guest spots on relevant podcasts, create beautiful, momentum-building graphics to help you blast the episode on all your social media platforms, and take care of all the logistics for you. Tune in to hear how we can work together to grow your business and provide your audience with powerful content!
In this episode, you will…
- Hear how our Expert Database will help grow your audience and business!
- Discover why the fastest way to grow your business is to add value to others’ businesses
- Learn about our 3 membership levels to decide which one is right for you
- Understand how being a podcast guest is key to sharing your stories and insights
- Find out all the ways we work to get the world to hear your message!
“You have an important message to share with the world.” – Nick Palkowski CLICK TO TWEET
Transcripts Download the Transcript for Episode #020 (PDF)
SUBSCRIBE TO THE PODCAST
RESOURCES Your Podcast Guru
Expert Database
Getting great guests for your podcast—who doesn’t want that? The big question—which I get a lot—is how to get those great guests. And then there’s the flip side: What if you’re looking to get booked as a guest? (Which of course is a good way to help your own podcast!) These are ideal questions for my own guest today, Jessica Rhodes. She’s the founder and CEO of Interview Connections, a company that specializes in connecting podcasts with guests.
And as if that weren’t enough, Jessica’s actually become a power podcaster in her own right with her show Rhodes to Success. She also hosts the hit weekly web show Interview Connections TV and co-hosts The Podcast Producers, an audio series on the art and business of podcasting.
Jessica is brimming with insights from all sides of the mic! Novices, podcasting pros, even experts out there hungry for some podcast action—tune in to learn a ton!
In this episode, you will . . .
- Get tips for finding guests that are right for your podcast
- Discover ways to determine your podcast’s ideal content and target audience
- Learn the one question you need to answer when you pitch yourself for a podcast
- Hear ways to be a great podcast interviewee
- Find out what the podcast experts see as the next big development in this medium
[Tweet "“Know your target audience and where you can provide value.” – Jessica Rhodes"]
Transcripts Download the Transcript for Episode #019 (PDF)
SUBSCRIBE TO THE PODCAST
RESOURCES Interview Connections
Jessica Rhodes
When you launch your podcast, you want the experience to be as valuable as possible for you and your followers. To help streamline your process, you will need to recruit a launch team that will promote your podcast and your brand.
In this episode, you will learn strategies for creating the launch team you’ll need to effectively launch your content, including…
- How to create an opt-in page, a welcome email, and pre-written posts for social media outlets
- Why you might need a tutorial to direct your team on how to leave reviews on iTunes
- The importance of bonus content in engaging and thanking your launch team
Transcripts Download the Transcript for Episode #018 (PDF)
SUBSCRIBE TO THE PODCAST
RESOURCES Launching Your Podcast
Boosting Rankings With Reviews
Last episode we went over your basic launch strategy and gave you a few strategies to use iTunes to your advantage. This time, we’re diving deeper into the launch process so you can maximize your reviews by using a contest to attract your ideal target clients.
In this episode, you will…
- Discover three ways you can really optimize your reviews and boost your audience
- Learn what a contest should (and should not) look like to ensure that your audience is in line with your brand and your message
- Find out how to mobilize your audience with a call to action at the end of each episode
SUBSCRIBE TO THE PODCAST
RESOURCES My Podcast Reviews
Power of Podcasting
Launching Your Podcast
When launching your own podcast and putting your ideas out into the world, the part that you’ll be the most excited (and nervous) about is releasing the first three episodes. Today we’re talking about how you can use iTunes’ New and Noteworthy section to your advantage and why three is the magic number for your big release.
Tune in and find out what your first three episodes should look like and why they’re so important to the success of your podcast.
“Producing a podcast is much more than turning on your RSS feed and sending it in to iTunes.” Click To Tweet
SUBSCRIBE TO THE PODCAST
RESOURCES Launching Your Podcast
nick@yourpodastguru.com
So many people are looking to start their own podcast and get their message out to the world. If you’re looking to build momentum and see real results, the Your Podcast Guru launch process will inspire you to start thinking strategically on how to release your content in the most effective way possible.
In this episode, you will…
- Learn the 5 mental triggers of your audience and how you targeting them will dramatically increase your number of listeners
- Find out how to build your launch team to create more excitement around your podcast and your brand
- Discover easy, useful hacks to use iTunes’ algorithm to your advantage
- Hear how surveys and contests can help mobilize your current audience and attract new followers
RESOURCES Launch by Jeff Walker
PowerOfPodcastingBook.com
If you're looking to start out this new year with a brand new podcast, you’ll want to start off by laying a strong foundation to build your brand. To get the results that you want, you need to start by asking yourself the right questions to focus in on your ultimate goals.
In every initial on-boarding call with s new client, we here at Your Podcast Guru like to start with five major questions to help sort out how a podcast can help you to attract the right people, repel the wrong people, and get those audience members to become dedicated clients and customers down the line.
To really grow your business with podcasting, you’ll need to ask yourself these five questions:
- What is the overall objective and how does your podcast help you grow your business?
- Who is your ideal audience?
- What podcast, or podcasts, are currently catering to your audience right now?
- How will you differentiate yourself?
- How do you show that you're different and communicate that to your audience?
RESOURCES www.powerofpodcasting.tv
www.powerofpodcastingbook.com
2015 was a HUGE year for us here at Your Podcast Guru. In this episode we take a quick look at some of the highlights from this last year and let you know what to expect from 2016! Here is a quick recap of last year * Launched Power of Podcasting audio AND video podcast * Released Power of Podcasting Book * Made the transition from self employed to running a company!
It was an amazing year, and I cannot wait for the awesomeness that will be 2016! Thank you for being a part of the YPG community. Let's make 2016 our best year ever
Get your free copy of The Power of Podcasting at PowerOfPodcastingBook.com
You have a message. You have stories. You have insights and advice that you need to share because you can be the defining factor that improves the life of another person.
Podcasting is one of the best mediums to get your message out there and with my new book, The Power of Podcasting, you will get a step by step guide on creating your own podcast.
In the book, you will…
- Discover which equipment best suits your unique podcasting needs
- Work through technological barriers by learning the technical ins and outs of this effective online platform
- Learn the secret of the funnel philosophy to turn anonymous listeners into raving fans
For a limited time, you can claim your free copy of The Power of Podcasting along with an exclusive offer: a 4 week online training course (a $497.00 value) to help you find your message and launch your podcast in a way that will maximize your impact and your income.
RESOURCES Your Podcast Guru
Like many entrepreneurs, Laura Roeder quickly became impatient with the corporate ladder and became her own boss. After working a “real job” for a year and a half as a graphic designer, she decided that she wanted to do more and she wanted to do more now.
Today, Laura is responsible for creating a revolutionary social media strategy tool named Edgar. If you haven’t met Edgar yet, you’re going to want to get his number as he has transformed social media marketing from spreadsheets and manual updates to automation and organization.
In this episode, you will…
- Be inspired by the entrepreneurial shortcuts Laura took to get to Edgar
- Learn Laura’s strategies for managing people and why delegating can actually disempower your employees and coworkers
- Discover that it’s ok (and even a good social media strategy) to re-use and repurpose social media posts and how Edgar can help
- Find out different strategies to use Edgar effectively for content producers and podcasters alike
- Hear Laura’s tips for bringing guests on to podcasts and how to use social media posts to maximize your audience
"Don't worry about doing it perfectly. Just get it out there." @lkr
RESOURCES Twitter: @lkr
www.meetedgar.com
On the podcast we often discuss how creating content can help attract an audience and grow your business. But how do you create content and effectively market your business? Where do you start? Regardless of where you are in your web-strategy and content development, today’s guest can help.
Today I’m talking with Don Stanley, founder of 3 Rhino Media, professor at UW-Madison, and an expert on social media and inbound marketing.
In this episode, you will…
- Hear how content creation can boost your business
- Learn how you can begin developing your own content and how to restructure and revive old content to drive leads to your business
- Discover how to develop content that targets your audience to maximize your exposure
- Find out different strategies to use for a more fluid feel in your content
- Be inspired by Don’s 30 Day Challenges
"People do business with people they know, they like, and they trust." @3rhinomedia
RESOURCES www.3rhinomedia.com
Starting a podcast can be a nerve-wracking and challenging experience but it can also be profoundly rewarding and fun. This June, Amy Climer, founder of Climer Consulting, took the plunge and began The Deliberate Creative Podcast. As of this interview, she is on her fourteenth episode and has come a long way in developing a process and attracting an audience.
In this episode, you will…
- Be inspired by how Amy decided to launch her own podcast
- Hear how podcasting plays a role in Amy’s business and in her larger mission of encouraging creativity and success
- Find out how her process has changed since launching her podcast
- Learn what her biggest challenges have been and how she is overcoming them
- Discover Amy’s tips for anyone who is thinking about starting their own podcast
- Learn how you can combat “imposter syndrome” and continue to foster creativity
- Hear how Amy’s creative problem solving process has helped her advance her podcasting skills
“Creativity is about taking risks, putting yourself out there, and seeing what happens.” @AmyClimer
RESOURCES Pat Flynn Smart Passive Income Podcast
www.climerconsulting.com
We’ve all seen people glued to their devices and we’re taught to think that they're distracted from the “real world”. But with the rise of social media and online income streams, that is far from the truth for my guest today, Jeff Goins.
Jeff is a fellow podcaster, a blogger, an author, and an online coach, but above all, he is a writer. After years of struggling with marketing himself as a writer, his life mission is to guide others in recognizing the value in their writing and helping them to profit from their talent and hard work.
In this episode, you will…
- Learn how the distinction between the “real world” and the “online world” is disappearing and why that's good news
- Hear how Jeff built his own platform for sharing his message
- Discover Jeff’s three best tips for entrepreneurs just starting out
- Find out why writing is still a valuable skill-even in our digital age
- Be inspired by Jeff’s thoughts on being compensated for your art
RESOURCES GoinsWriter.com
Tribe Writers
Today I have the honor of speaking to a man who helped inspire me to get into podcasting: Ray Edwards. A man of many talents, Ray began his career in radio where he had a lot of success but he began to see change on the horizon. After leaving radio to get in to marketing, he saw the growing potential and influence of podcasting and he jumped right in.
In this episode, you will…
- Hear some of the biggest lessons Ray learned in his first few years of podcasting
- Discover the secret to being authentic on air and why it’s so important to be yourself
- Find out how Ray sees podcasts fitting in to his content creation
- Learn how he decided to bring on a co-host and why he continues to embrace change
- Get the exclusive scoop on six key elements of a solid sales pitch from Ray’s courses
- Understand the importance of copywriting in podcasts and get some great foundational tools to get started
SUBSCRIBE TO THE PODCAST
WATCH THE PODCAST
RESOURCES
The Emotion Thesaurus: A Writer’s Guide To Character Expression- Angela Ackerman
RayEdwards.com/Nick
When you’re starting your own podcast, there’s a few key, foundational tools needed to really reach your audience and expand your business. In this section, we’ll discuss the major gear needed to start producing your very own podcast starting with selecting the right microphone for your needs.
In this episode, I’ll be sharing the pros and cons of five microphone with different price points and varying audio quality to help you find the microphone that best suits your needs.
The first microphone can be found in your standard Apple headphones. If you don’t have a microphone and you don’t have a budget, this is the tool to get you started in producing content and getting your name out there. Remember that you can always upgrade later, but this can help move you in the right direction.
The second microphone is the relatively cheap and portable Roland R-05 digital recorder. This is the microphone that I use to record most of my podcasts. It can be used as a straight digital recorder or as a field recorder. If you’re looking to get the feel of the surrounding environment in a podcast, this device picks up background noise.
The third microphone is the Rode Smartlav Lavalier microphone, a hands-free option ideal for video recordings. In fact, this is the mic that I use in most of the videos in my Podcasting for Profits course. With the Rode Smart app, this microphone can plug in to your iPhone or your computer with no problem and its reasonably priced at around $70.
The fourth microphone is the ATR 2100, my recommended starting microphone for anyone looking to get into audio podcasting. At $60-$80, the ATR 2100 is a great value giving you a 7/10 on sound quality. This microphone has both USB and XLR plugs which allows you to grow into using a mixer as your podcasting needs change. This is another hands-free microphone giving you the freedom to look at notes while recording
The fifth microphone is the HeilPR40, the choice of many professional podcasters for optimized sound quality. This mic will run you about $650-$700, but if you’re looking for a nice, big, and bold sound then this is the one for you. This microphone has the added benefit of including a boom arm, shock mat, and a pap filter (all of which we’ll talk about in a later episode).
Consider your needs and resources to determine which microphone is right for you at this very moment, buy it, and start practicing. Even if you aren’t ready to start recording, you need to get comfortable with speaking into a microphone so you’ll be ready to rock and roll once you start your podcast.
SUBSCRIBE TO THE PODCAST
WATCH THE PODCAST
RESOURCES
Roland R-05
SmartLav
ATR2100
Heil PR40
When you’re the founder of a business or an organization, it can be challenging to find the time to send a consistent message to your audience while creating new content. Join host Nick Palkowski as he interviews keynote speaker, lifestyle coach, entrepreneur, and host of the DREAM. THINK. DO. podcast, Mitch Matthews, on how podcasting has helped him to reach a wider audience and allowed him to specialize in what he does best: creating content.
Long before podcasting, Mitch was finding ways to manage the different prongs of his core business: speaking, one-on-one training, and online training. As a creative, time management was a challenge. Time blocking has allowed Mitch to seek out and connect with people who have complementary skill sets so he can foster some stability in his schedule.
After his time on a local radio show, Mitch realized that he wanted more. He was bumping up against the boundaries of his business and needed to reach a larger audience with his message of helping people dream bigger and achieve their goals.
As a dreamer and a business owner, he started to realize that he couldn't master everything and turned to Your Podcast Guru to help him provide a consistent message to a wider audience. With Nick and his team taking care of the details, Mitch can focus on creating content and he shares his top three strategies for how he creates his dive-deep episodes:
- He borrows from the past
- Dialogue with audience
- Just show up
By creating bold content that reflected who he is as a person, Mitch figured out who was and who was not his audience base. Don’t be afraid of ticking people off if they don’t like you anyways.
After just three months of starting his DREAM. THINK. DO. podcast, Mitch went from 300 downloads a month to 30,000 downloads. The return wasn't instantaneous, but it was absolutely worth it. Stick with podcasting and see the returns on your investment increase tenfold over just a few months!
After speaking at an event, I get a lot of questions from the audience about how to start their own podcasts. After the more technological questions, the most frequently asked question is this: how do I create content for my podcast?
A lot of people hesitate about putting their message out in the world. They fear that they aren't experts. Get over that fear right now. It's not not about knowing everything there is to know about your subject. Being an expert is not about having all of the answers.
If you are further along in your journey than your audience and you can help them to avoid the mistakes that you made, then you have knowledge that your audience doesn't. You are an expert.
[Tweet ""You are an expert. It's time to share your message with the world." @NickPalkowski"]
To start building your well of content, you can begin with one of the exercises that I share with all of my Your Podcast Guru clients. Start with listing your top 10 most frequent asked questions. Next, come up with 10 questions that your audience should be asking but they aren’t.
Don't forget that your first episode will be one of the most listened to episodes (no pressure!). You’ll want to tell your story, let the audience know what you’re about, and, most importantly, what they should expect from you. From there, you will want to focus on adding consistent value to the podcast.
For more resources on how to build content for your podcast, text powerofpodcasting to 33444.
As one of the most accessible ways to add consistent value for your audience, podcasting is quickly becoming a game changer in the world of entrepreneurs and business owners. Join host Nick Palkowski as he interviews international success coach, keynote speaker, and international bestselling author, Hal Elrod on building a personal brand and growing your audience.
Starting with Cutco Cutlery at the age of nineteen, Hal surpassed sales records within days of joining the company. But after a devastating car crash where he died for six minutes, he decided that he would dedicate his life to inspiring people. After losing his first business in the Great Recession, Hal created a morning ritual which helped him to take himself and his results to the next level which eventually became the basis for his bestselling book, The Miracle Morning.
“It's our duty to share our story, our struggle, our strategies with people…to help them overcome what's holding them back.” @HalElrod
Although Hal began his business with a lot of one-on-one coaching, he is now focusing on expanding his core business strategy by transitioning into more horizontal streams of income. Learn how Hal managed to grow his business by focusing on the scaleability of each of his projects and see the importance of diversifying your streams of income (7:18). Additionally, Hal offers his top three tips for establishing and growing your personal brand (21:20).
Early on in the development of The Miracle Morning, Hal struggled with adding consistent value to his audience. With the help of Your Podcast Guru, he now emails his community once a week with tips and strategies that has helped to build a network of followers. By fostering a relationship of trust between himself and his community, Hal has increased the downloads on his podcast from 5,000 in the first month to 27,000 by the third month.
By succeeding in adding consistent value to his community, Hal has bolstered his business. To kickstart significant change in your life and to take your results to the next level, join the movement and check out Hal Elrod’s The Miracle Morning.
Two words: the funnel.
Wide at the top and narrow at the bottom, the funnel is the perfect model to grow your business and find your customer base. The more audience members you add to the top, the more people who trickle down the funnel and become dedicated, valuable customers.
At the top of the funnel is your free content. This is where podcasts can be phenomenal tools to help attract audience members who can anonymously consume your content while they decide if they like what you have to offer. Next is the free email subscription. While the audience member isn't a paying client yet, they are more valuable to you now than ever before
Start with a low-priced offer for a product, such as an ebook. This helps you to find your niche and to target potential repeat buyers. From here, you’ll want to move into low-priced subscriptions with a recurring monthly fee to help stabilize your income.
Further down the funnel lies the medium priced product. For me, this is my Podcast for Profit program. With some initial hard work and dedication, the product becomes scalable over time and provides a solid income base. Next comes the high priced product which typically involves one-on-one courses and in person events. These take time and effort, but the investment pays off.
Last, and certainly not least, there's the high priced subscription. This includes mastermind groups where members pay a monthly fee to have access to your expertise. An example for me is my podcasting service where I provide a high value at a high price point.
What does your funnel look like? Text powerofpodcasting to 33444 to get a cheat sheet that will guide you in planning your funnel and empowering your business. Stay tuned for next episode for our first case study!
At the early age of 5, he started his own make-shift business on the kindergarten school bus. By age 9, he knew he wanted to own his own business. Today, as the owner of Your Podcast Guru, Nick Palkowski has made his dream a reality as he works to help other entrepreneurs build their businesses through the power of podcasting.
Gone are the days of scouring the Internet for tips, tricks, and strategies for running an effective podcast. For a monthly fee, Your Podcast Guru allows you to deliver value to your audience with little to no effort on your part. You create the content and Nick’s team takes care of the rest.
“The best way to grow your business is to consistently add value to your audience.” @NickPalkowski CLICK TO TWEET
Podcasting is the best tool out there for maximizing your income and your impact by allowing you to provide consistent, engaging value to your audience. Here’s what to expect from the Power of Podcasting in the upcoming episodes:
- Short, 8-minute episodes packed with tips and strategies for marketing your personal brand through podcasting
- Longer, interview-style episodes featuring case studies of successful people
- A new episode every Friday
Nick has dedicated his company to channelling the power of marketing through podcasts in a way that helps you to create and cultivate relationships with your consumer base.