A Break with Bret & Bryan: Recent Episodes
Break with Bret and Bryan
A Break with Bret and Bryan - a weekly 10 minute show providing valuable insights for online marketers.
In this week's episode the guys share their takeaways from Author 101 University and Traffic Genesis Live, the two events that they attended this past weekend.
The guys are off to two separate events in a couple of days so the focus this week is on how you can get the most out of attending a live event. Are you there to learn, to network, to sell, or something else?
So you're coming out with a new book? Congratulations! So what do you need to get done before that book comes out? In this week's episode the guys discuss some of the things you've got to tackle before that book is released.
Pricing your info products is an issue many information marketers struggle with. Is it all about maximum revenue or is it about getting more people into your funnel? In this week's episode the guys dive into the numerous aspects of pricing.
One of the bigger mistakes authors make is not knowing their numbers. What numbers you ask? Well, tune in this week as Bret Ridgway covers some a smorgasboard of some of the more important numbers an author needs to know.
If you're an author there are at a minimum two key web properties you should own. In this week's episode the guys discuss what these two properties are and other considerarations related to website domains.
Is a new generation of optin boxes on the way? Armand Morin thinks so, and in this week's episode the guys give their thoughts on where Armand thinks optin boxes are headed.
Live events are a great way to build your platform, but they can be filled with pitfalls. If you're hosting a multi-speaker event one of the biggest questions you need to answer is how are you going to handle the money? In this week's episode the guys talk back of the room issues.
In this week's episode the guys discuss ways to write a book without writing a book and some of the key mistakes that authors make.
Handling the money at multi-speaker events can be a real challenge for event promoters. In this week's episode the guys discuss the pros and cons of various approaches.
Let me tell you a story about... copywriting. In its purest form copywriting is about great storytelling. And in this week's episode the guys will be talking about copywriting and the importance of weaving great storytelling into your copy, whether it's email copy, a video script, websites sales copy or anything else. They'll look at email copywriting, video script copywriting, sales letter copywriting and more.
Today Bryan is flying solo and sharing different resources that both he and Bret use to improve their business
Speaking is a tremendous way to build your platform as an information marketer. Yet, it's a world few info marketers really understand well. In this week's episode the guys discuss live events and share what they've learned from being involved with hundreds of events over the last 15 years.
In this week's episode the guys discuss the primary means by which they built a multi-million dollar company.
In this week's episode the guys revisit the issue of "Stick Strategies" for information products. What are the things you can do to make sure your product isn't returned for a refund?
In this week's episode the guys discuss optin pages. Are they still a viable list building tool these days and, if yes, how do you best optimize their use?
There are many reasons to write a book, but are they the right reasons to write? In this week's episode the guys discuss why many authors write a book for the wrong reason and their opinion of the right reasons to write a book.
When you're getting started with an information marketing business you may need a shopping cart. Or you may not. Which is it? In this week's episode the guys discuss the pros and cons of shopping carts and preview tomorrow's more in depth dive webinar on the topic.
Audio products are still a great way to break into the information products industry. In this week's episode the guys talk about the pros and cons of audio product, some of the resources you need and preview tomorrow's special webinar where they'll do a deeper dive into the topic. For more info on the webinar check out http://SpeakerFulfillmentServices.com/webinar
"Do you have enough players to compete" is the title of a brilliant article by my good friend Scott Manning in this month's edition of his Million Dollar Methods magazine. It's a provocative title in today's ever challenging world of information marketing. In this week's episode the guys discuss their team and other thoughts about building a winning organization.
Information marketing is tougher then it's ever been in many ways. There is way more competition then ever before and getting people to keep and use your courses is a real challenge.That's why stick strategies are as important as ever. In this week's episode the guys revisit the subject of stick strategies and how you can use them for your benefit.
Is Email a dying marketing media? In this week's episode Bret Ridgway discusses two divergent viewpoints from two of the bigger names in information marketing - Dan Kennedy and Tom Antion.
If you're a speaker at an event how do you make sure you can have the maximum impact on the audience? In this week's episode the guys talk about a common problem with multiple speaker events - curriculum overlap.
In this week's episode the guys discuss the concept of the "tripwire" in information marketing.
In this final part of a four part series on creating a new information marketing business from scratch the guys talk about the nuts and bolts of your business and how everything comes together.
In this part three of a four part series on creating a new information marketing business from scratch the guys talk about "product creation".
In this part two of a four part series on creating a new information marketing business from scratch the guys talk about "list building".
In this first part of a four part series the guys talk about Starting a New Business - the steps they would follow and the questions they'd want answered before forging ahead.
There's no doubt that establishing yourself as an expert in your niche increases your credibility and makes it easier to sell. In this week's episode the guys discuss some of the different ways you can establish yourself as an expert.
We've talked on this show previously about how to make your physical information products more consumable - from books to audio programs to full-blown home study courses. But what if your product is strictly digital in nature? In this week's episode the guys share some strategies for improving the consumption of your digital products.
Audio products are a fantastic way to get your first information products done. In this week's episode the guys talk about different ways to create audio products, some of the hardware and software they use, and factors you need to consider during the creation process.
In traditional industries apprenticeship programs are dying, as it's getting harder and harder to get people to commit to a four year long training program. In the information and Internet marketing world of today there's a similar, but different, challenge. The entire industry changes quicker than every four years. So how do you shortcut the training process so you can increase your chances for success.
There are a lot of moving parts to any information marketing business and you have to decide which of the hats you want to wear, which you're going to outsource, and which you're going to assign to a team member. For those tasks you decide to outsource or have someone on your internal team handle, how do you monitor the results? In this week's episode the guys share a first hand case study where the lack of accountability and control cost a company big bucks.
When you're just starting out as an information marketer it's fairly common to accept only PayPal for the purchase of your products and services. But is this a good practice? In this week's episode the guys talk about how PayPal works compared with the taking of credit cards.
We've all heard the phrase "Multiple Streams of Income", where the argument is diversity in your offerings protects your business should one area of your business drop. But we've also heard the argument that do one thing and focus all your efforts on doing that one thing exceptionally well. Which is a surer route to success? In this week's episode the guys share their thoughts on the multiple streams vs. single focus argument.
There have been a lot of changes in the information marketing world over the last few years. In this week's episode the guys talk about where they see things are heading in info marketing.
There's no doubt that testing is critical to your online success, but what should you test? In this week's episode the guys talk about testing criteria and testing parameters for information marketers.
Lead generation is critical to any information marketing business. So how will your customers find you? In this week's episode the guys talk about the entire lead generation process, using their own company, Speaker Fulfillment Services, as a case study.
After a week's hiatus for the Christmas Holidays the guys return to their discussion of Pam Hendrickson and Mike Koenigs' special report "9 Reasons Businesses Fail."
In this week's episode the guys discuss a special report from Pam Hendrickson and Mike Koenigs titled "9 Reasons Businesses Fail."
This week the guys discuss an article from Scott Manning titled "Are Your Investments Paying Off? where Scott lists the 7 things he feel you need to be investing in, every day, in your business.
It's back to some of the basics as Bret Ridgway flies solo this week, sharing with you a few key concepts you must understand if you're going to succeed as an information marketer.
An interesting question came up recently on a coaching call for our Author 101 Online group. The listener asked "What should I write my book about?" We've all got so many life experiences and areas of expertise it can sometimes be tough to decide. In this week's episode the guys share their thoughts on choosing the subject of your book or information product.
What makes up a strong affiliate program and communication with your affiliates? Today the guys go through what they are doing with Author 101 Online
Ever have more ideas than you know what to do with? We all do. That's why it's critical to "Prioritize to Maximize". In this week's episode the guys talk about their approach to the issue of overwhelm.
Thinking about putting on your own events? One of the biggest challenges event promoters face if they're doing a multiple speaker event is managing their speakers. In this week's episode the guys share some of the things they've witnessed over the years from speakers at live events.
Just back in from Author 101 University in Las Vegas, this week the guys discuss their launch of Author 101 Online at the event along with other miscellaneous observations about live events in general.
It's often said that a confused mind never buys so you should offer only a buy/no buy choice. Yet others say you should offer good - better - best options on your products. Which is right? In this week's episode the guys share their thoughts on multiple vs. single offers.
Trial offers - should you use them for your product or service? In this week's episode the guys talk about different models of trial offers and the pros and cons of each model.
Freshly back from Armand Morin's WebCamp Live where the primary topic was recurring revenue models, including membership sites, in this week's episode the guys share some of their thoughts on various membership models.
Event season is fast approaching for the guys and in this week's episode the guys talk about how they feel you can get the most out of an event.
What do you really need in a shopping cart and email platform? There are a lot of great systems out there and choosing the best one for your business can be challenging. In this week's episode the guys discuss what they feel the most important criteria are for selecting the best fit for your information marketing business.
In the most recent edition of the No BS Special Reports Dan Kennedy talks about what you need to know about your customers. In one section he discusses understanding their mindset and how the timing of when your messages are reaching them can dramatically impact your effectiveness. In this week's show the guys discuss the meeting of mindset and timing.
Managing Customer Expectations is critical to the success of any business. In this week's episode the guys share their thoughts on managing customer expectations from a customer service standpoint.
It's more on Morin this week as the guys move on to Numbers 29 - 32 of the 50 Things Armand Morin would do if he were starting a new Internet Marketing business from scratch.
It's more on Morin this week as the guys continue their discussion of Armand Morin's 50 Things he'd do if he were starting an Internet business today.
The guys continue on this week live from Armand Morin's house in North Carolina with more of Armand's 50 Things he would do differently if he were starting an Internet marketing business from scratch.
This week the guys continue with their discussion of their AM2 colleague Armand Morin's 50 Things he would do if he were starting over again as an Internet marketer.
What would you do differently if you were starting an online business today. In this week's episode the guys continue their discussion of AM2 colleague Armand Morin's "50 Things".
This week Bret and Bryan continue with their discussion of Armand Morin's "50 Things" - those things he would do if he were starting an Internet business from scratch.
This week the guy's continue on with the discussion they started a couple weeks ago about their colleague Armand Morin's 50 Things he would do if he was starting over again in Internet marketing.
Lead generation - as an information marketer we all need to do it. But what makes the best giveaway for to a potential new customer - an audio, a video, a special report? In this week's episode the guys share their thoughts on lead generation devices.
Armand Morin is a well-known Internet marketer and partner with Bret and Bryan in the AM2 coaching program. He has begun sharing the 50 things he would do if he was starting over as an Internet marketer and in this week's episode the guys start to discuss the first few of those 50 things.
In this week's episode the guys talk about "The Zero Tolerance Market" as defined by our colleague Ryan Manning and what it can mean to you as an information marketer.
Today the guys talk about Pay Per Click Advertising from Google and Bing as both short and long term strategies for driving traffic.
In this week's episode Bret gives a quick review of his service week in Appalachia and the guys talk about how you must approach your information marketing business from a standpoint of service.
The always controversial Dan Kennedy is the source of inspiration for this week's episode as the guys react to some of his comments in this month's issue of the No BS Info-Marketing Letter.
If you've attended any live events recently you may have seen some "panels" and also what they call "hot seats" where someone from the audience's business is critiqued by an expert panel. How important are either of these content filling type of sessions to the overall success of an event? In this week's episode the guys talk about panels and hot seats and whether they feel they work or don't work in terms of adding value to an event.
Creating a sustainable business and marketing systems so that your company can continue to grow into the future.
We're often asked what kind of information product should I do first if I'm just getting into info marketing. In this week's episode the guys share their thoughts on the first steps they feel you should take before diving into an information marketing business.
Bonuses are an important part of an information product. But what makes a good bonus? In this week's episode the guys discuss the ins and outs of bonuses in the information marketing world.
Live Events can be a powerful part of your product/service offerings. In this week's episode the guys discuss different types of live events and the pros/cons associated with each.
Are trade shows dead? In this week's episode the guys discuss a long-standing marketing outlet that seems to be under massive fire from the online world.
Quality vs. Quantity - It's a question you have to answer whether you're a speaker, consultant, coach, trainer, info marketer, etc. In this week's episode the guys talk about the q v q issue from the new speaker's perspective primarily.
Looking for a fulfillment house? In this week's episode the guys discuss the key questions they feel you should ask a potential fulfillment partner in order to help you find the best match for your situation.
Joint Ventures can be great - or they can be a nightmare. In this week's episode the guys talk about the pros and cons of joint ventures and also take a look at them from the perspective of borrowing credability for speakers.
One of the biggest mistakes we see information marketers make is relying on "1". 1 traffic source, 1 product, 1 whatever. In this week's episode the guys talk about the foolishness of "1" and what you should do.
Many information marketers use speaking as a means of really ramping up their information marketing business. I speaking right for you? In this week's episode the guys discuss the common speaking models and the pros and cons associated with each.
The continuity income having a membership site can be a blessing for an information marketer. But when you're first setting up your program there are so many questions to answer - how much content should I provide, what should I price it at, what platform should I use for my site and more. In this week's episode the guys discuss some of the key considerations you'll face when you're considering a membership site.
In this week's episode the guys talk about the subject of competitive research as an information marketer. Why it's important and ways to go about it.
Do you run your information marketing business by the numbers? If so, what numbers? What are your KPI's, or Key Performance Indicators? In this week's episode the guys talk about some of the key numbers they feel you should look at in an info marketing business.
Affiliate programs - so many online marketers rely on them as their primary means of driving traffic. Good or bad? In this week's episode the guys discuss the pros and cons and other factors associated with running an affiliate program properly.
In this week's episode the guys take a look at Pam Hendrickson and Mike Koenigs' Content Check: 7 Easy Pieces from their book "Make It, Market It, Launch It."
In this week's episode the guys discuss the use of an "Energy Manager" at live events. Do you need it? How do you measure its' success? What are the pros and cons?
This week the guys continue talking about marketing planning and dive in to more tactics for driving traffic to your site.
In today's show the guys talk about all the different strategies and tactics they are using in their marketing plan this year and how you can use them and prioritize them.
So how are you going to focus your marketing efforts in 2013? In this week's episode the guys share their focus on conversion, retention and growth vs. new customer acquisition.
Do you want to build an organization that not just survives, but thrives? Of course you do. In this week's episode the guys share some thoughts on the Jim Collins' book "Great By Choice" and lessons you can apply to building your own business.
So what's the deal with Amazon? At an event this past weekend three different speakers did Amazon based presentations. Yet all three were quite unique. How can you be using the 800 pound marketing gorilla that is Amazon?
Playing the Entitlement Game - In this week's episodes the guys react to an article from Pam Hendrickson and Mike Koenigs' Product Creator Newsletter called "Playing the Entitlement Game".
Think DVDs are "Old School"? In this week's episode the guys share some of the latest data from the one and only Dan Kennedy about DVDs vs. Streaming Online Delivery of content.
The holidays are a perfect time to recognize and appreciate your customers. Right? Well maybe, maybe not. Find out what we mean in this week's episode.
Many information incorporate live events into their product mix. There are a lot of moving parts in putting on a successful live event and in this week's episode the guys share some of their thoughts on things you can do to give yourself the greatest possibility of success if you're doing a live event.
As an information marketer there's no denying the powerful impact Amazon has in the marketplace. If you're selling books you have to be on Amazon. But there are pros and cons one has to deal with regarding Amazon and in this week's episode the guys debate the wide ranging impacts of Amazon on info marketing.
A prospect is a prospect is a prospect. Or is it? In this week's episode the guys share some of their thoughts on list segmentation and list management for information marketers.
When creating an information product you have a myriad of packaging options available to you. What should you choose? In this week's episode the guys talk about some of the newest packaging options available to really "dress up" your information products.
Familiar with the 536 Million Rule? You should be, as the power behind it can have massive implications on how you run your business. Join the guys this week as they talk about the 536 Million rule as it applies to information marketing.
In this week's episodes the guys dive a bit more into the specific follow-up sequences they utilize once someone onto their "list".
When Is a List Not a List? In this week's episodes the guys share their thoughts on Dan Kennedy's latest musings from the No BS Info Marketing Letter.
Google is still the big name as far as search engines go and getting your sites to rank high on Google is an on-going battle for most information marketers. In this week's episode Bret Ridgway flies solo on the show and talks about Ryan Deiss' insights on the new Google Penguin update and how you can best take advantage of it from his perspective.
Fresh of hosting an outstanding webinar on publicity with noted author and speaker Jill Lublin, in this week's episode the guys share some of her hot tips for how to get the most out of publicity and some great resources Jill shared.
Email - is it still a viable way to communicate with your prospects and customers? In this week's episode the guys share their current thoughts about email as a marketing tool.
We've all heard the expression "Get Rich in a Niche." But, is a good niche enough for success? In this week's episode the guys examine Rich Schefren's contention that it is more about finding your own sweet spot in the marketplace.
We all want success. Growth beyond our wildest dreams. But when you look at your information marketing business you've got to look at the scalability of all aspects of your business. In other words, are you set up to handle success? In this week's episode the guys talk about the dangers of growing too quickly and what you can do to manage your growth.
There's no doubt that a referral is the strongest type of new prospect lead. In this week's episode the guys talk about some key strategies for increasing the number of referrals you get.
Live events seem to be harder and harder to fill these days. In this week's episode the guys talk about some of the latest tactics for putting butts in seats.
'The Power of Habits' is a book talking about how habits shape our lives and our companies. Learn so of how you can apply this to improving your company.
Bret is Live at CEO Space in Las Vegas and the guys discuss what is important to build a successful team.
In this week's episode Bret flies solo and talks about Rich Schefren's recent article in the No BS Marketing Letter "How to Make Your Prospects Lean In and Listen to Your Messages (Without Making a Big Promise).
In this episode, Bryan discusses the value of Testing Your Adverstising. Specifically what makes a valid test, what should you test and what are some tools that you can use in your testing.
Many information marketers espouse the need for a product funnel, others call it a bunch of "hooey". In this week's episode the guys weigh in on their take on the necessity to have a product funnel as an information marketer.
Today is part 2 on Bret and Bryan discussing why customers are demanding convience of companies they buy from and how you can work to give that to them.
In a recent issue of the No. B.S. Information Marketing Letter Dan Kennedy talks about "12 Ways to Comply With the "Convenience Demand." In this week's episode the guys share their thoughts on this Convenience Demand and on whether they agree or disagree with Dan's position.
In this week's episode the guys share some cool resources they've learned about over the last couple of events
In this week's episode the guys continue their discussion on different coaching models, focusing largely on the concept of "Accountability" in coaching.
In this week's episode the guys talk about what you need to consider when you're thinking about setting up a coaching program.
In this week's episode the guys talk about the power of the newsletter as a customer retention and marketing tool.
In last week's episode the guys talked about the power of publishing on the Kindle platform. This week they continue the focus on book marketing, talking about the importance of using your book "real estate" most effectively.
Fresh in from Mike Koenig and Pam Hendrickson's "Make It, Market It, Launch It" event in San Diego, the guys share some cool new Kindle publishing strategies shared at the event by Paul Colligan.
In this week's episode the guys share some cool resources they learned about at the events they attended this past weekend.
Apple recently revealed that over 25 billion apps hav been downloaded through its' App Store. So, as an Info Marketer do you need your own App? In this week's episode the guys discuss their thoughts on info marketing apps.
In keeping with the unscripted nature of this show, in today's episode the guys will brainstorm live on different ways you can use your BlogTalkRadio show.
Are CDs Dead? In this week's episode the guys discuss the future of CDs and share the latest thoughts from Dan Kennedy on the subject from this month's issue of the No BS Info-Marketing Letter.
Being from Indiana the guys are naturally fans of the Indianapolis Colts. But the recent release of future Hall of Fame quarterback Payton Manning and a nearly total overhaul of their roster got the guys to thinking about parallels between football and an information marketing business.
Just back in from Author 101 University, the guys revisit the importance of having a book as a key part of your marketing arsenal and share some other resources and highlights from the event.
In this week's episode the guys discuss a new article by Sean Work titled "The 8 Questions that Create Perfect Landing Page Copy".
In this week's episode guest host Frank Deardurff joins Bret Ridgway to discuss the latest aspects of optins - should they be single or double optin, what are you offering, what info should you gather, should they be forced or not forced and more.
Do you still utilize forced optin pages? The rules have changed somewhat on what you can and can't do with landing pages as far as the search engines go. In this week's episode the guys talk about some of the nuances of landing pages and what you can and can't do.
In this week's episode the guys cover a process you can follow to help you write effective copy from copywriting expert Alex Mandossian.
The lost art of Order Form Copywriting. The late, great Gary Halbert often spoke of writing the order form before he wrote his sales letter - it was that important. In this week's episodes the guys look at order form copywriting - both in the offline and online worlds.
In this week's episode the guys continue their conversation on the importance of copywriting skills for information marketers. They'll talk about two major copywriting models - John E. Kennedy's "Reason Why" and Dale Carnegie's "Story Telling."
Copywriting is a highly-valued skill for both direct mail pieces and for the Internet - even in today's world where sales videos are more popular then ever. But what makes copy work? In this week's episode the guys share their thoughts on what makes good copy and how info marketers can harness the power of good copy to improve their results.
There's no doubt that webinars should be a part of every information marketer's marketing mix. So what are some of the keys to a successful webinar and to successful webinar replays? In this week's episode the guys share some of their thoughts on webinars and best webinar practices.
What does 2012 hold for us all in the world of information marketing? In this week's episodes the guys peer into their crystal ball and share what they think the bigger trends of 2012 will be.
What does Groupon have to do with information marketing? Listen in this week to find out.
As 2011 rapidly draws to a close the guys talk about the things they think you should take a look at within your business to make sure you close the year strong and help get 2012 off to a great start.
Just back from the Affiliate Mastermind Group Summit in Orlando, the guys share some of the cool tools and resources they learned about at the event.
Should you brand your info marketing business as a person (yourself or another), a persona, or as a business? There are pros and cons associated with each approach and in this week's episode the guys look at what it all means for you.
The debate over the viability of repeated product launches as a viable business model rages on? Which side of the battle do you side with? In this week's episode the guys revisit product launches and talk about the pros and cons of both sides.
Customer Service - sometimes it really sucks. In this week's episode the guys share their travel experiences from yesterday and how it applies to you as an information marketer.
If you're an author, speaker or info marketer there seems to be universal consensus on the importance of having a book (or books) as part of your product offerings. In this week's episode the guys talk about all the different ways you can "write" a book and share a number of book marketing related resources.
So, if you're an information marketer is it your job to just teach them the "how to", or do you have to be in the personal development business also?
Niche - niche - niche, we hear it time and time again as information marketers. The question is are women a niche? In this week's episode the guys talk about the increasing number of women-focused events and explore the possible ramifications to info marketers
Just back from the 21st Century Book Marketing event where social media was a hot topic. In this week's episode the guys discuss their thoughts on social media and how it impacts you as an info marketer.
In this week's episode the guys share some cool tools they learned about at the AM2 Platinum Retreat and Jeff Adams' Internet and JV Superconference.
As the guys prepare to exhibit and speak at a couple upcoming events they'll talk about some of the critical factors associated with live events - both from the promoter's and the speaker's perspectives.
Differentiation - it's a critical aspect of helping you stand out from your competitors. In this week's episode the guys talk about some of the ways they differentiate their core business, Speaker Fulfillment Services, from their competitors.
Audio information products are one of the primary formats info marketers deliver their message to their customers. In this week's episode a special guest, Joshua Mitchell of Recorded Moments, joins the guys and talk about some of the key aspects to creating better audio products.
SEO - Backlinks - Page Rank. What's it all mean? All are critical to getting online traffic to your info marketing website and in this week's episode the guys (primarily Bryan) share some key info to help you improve your results.
Is Article Writing still a viable way to generate traffic for an information marketer? It is, if you avoid some of the common mistakes article writers make. In this week's episode the guys talk about some of the do's and don'ts of article marketing as a traffic generating tool.
What's it like to work with a fulfillment house? What kind of questions should you anticipate and what can you do to make the process run as smoothly as possible? In this week's episode the guys talk about working with a fulfillment partner.
Outsourcing - Should you or shouldn't you? This week the guys talk about advantages and disadvantages of outsourcing and share some of the resources they use.
What are you doing to sharpen your tools? Your business tools that is. In this week's episode the guys explore some of the things they do to keep on top of their game and invite you to take a look at what you're doing to stay on top of yours.
In this week's episode the guys discuss some of the key elements they feel are missing in most books that limit their value as marketing vehicles for you.
Branding - Is it really just the realm of the Coca-Colas, McDonalds and Budweisers of the world? Or is it something that information marketers need to concern themselves with also? In this weeks episode the guys discuss what branding really is for information marketers and how you need to think about it.
What are the best ways to research the viability of a niche for creation of a new info product? In this week's episodes the guys go back to some of the basics to help "newbies" get off on the right foot in info marketing.
Cafeteria vs. Bundle Selling? What are the differences and what should you do as an information marketer? The guys take a look at this issue in this week's episode.
In this week's episode the guys talk about the plugging of holes in your bucket to avoid losing customers.
After recently handling the first physical product launch of a long time ClickBank digital only marketer the guys take a more detailed look at the pros and cons of doing physical and digital products.
So what are the critical elements of a call to action? Your marketing does have a call to action, doesn't it? This week the guys discuss the critical elements of a call to action for both offline and online offers.
In this week's episode Bret discusses some of the impacts he sees "live streaming" of events is going to have on the seminar industry.
Whitelists, blacklists, informational lists. With email still being a critical weapon in any information marketer's arsenal your understanding of these list types and how they impact the deliverability of your messages is critical.
Bryan's back this week to put in his two cents on last week's subject of product launches including the pros and cons and other issues one has to take into account if they're pushing for a big new product launch.
Product Launches: The Pros and Cons. In this week's episode the guys talk about product launches and all you need to consider if you're thinking about going for that big new product launch.
In this week's episode the guys share some cool on-lien resources they've heard about recently that you should check out.
Time management is critical for new information marketers looking to develop a successful info marketing business. Listen in this week as Bret puts Bryan to the test on a multi-tasking exercise in an attempt to prove or disprove the risks of multi-tasking.
In this week's episode the guys talk about the gals and the influence they exert in the buying process. Most info marketers don't even consider this when they are writing sales copy and you do so at your own peril.
Affiliate tools are critical if you want to empower others to promote your products. But what tools should you have? In this week's episode the guys talk about the various affiliate tools information marketers should have in their arsenal.
The guys go back to some of the basics this week for newer information marketers - understanding the concept of "churn" and using it to help you select your niche.
In this week's episode the guys talk about QR Codes and how information marketers can use them. What's a QR Code? Listen in to find out.
Ever struggle with what you can post to your blog? This week the guys cover various types of content you can post, courtesy of Andrew Lock and Alex Mandossian's Microwave Marketing.
In this week's episode the guys talk about different bonuses you can give with your info products.
In this week's episode the guys discuss a controversial new article from ace copywriter Doug D'Anna titled "Why Testimonials Don't Work Any More".
In this week's show the guys continue their discussion of some of the Google tools and look at the larger issue of using business amplifiers to build your information marketing business.
In this week's episode the guys talk about some of the cool tools from Google you should be using in your information marketing business.
In this week's episode Bret and Bryan talk about some of the critical website mistakes they see information marketers make.
This week the guys continue their discussion about some of the key considerations you'll need to take into account if you're an information marketer who speaks from the stage.
In this week's episode Bryan gives his take on considerations for speakers who sell from the platform.
If you're an info marketer who also speaks and sells from the stage you won't want to miss this week's episode. There are critical decisions you need to make such as digital vs. physical, stick strategies, bring product or not and we'll talk about some of these key issues in today's episode.
In this week's episode the guys talk about the all-important subject of email deliverability.
Fresh off his presentation at Michael Penland's Internet Marketing and Joint Venture SuperConference, Bryan will be sharing highlights from his presentation about important considerations for information marketers on their shopping carts.
In today's episode the guys talk about 3 common mistakes made by new information marketers - pricing too low, marketing too little, and failing to use bonuses.
In this week's episode Bret and Bryan talk about the packaging of your information products and why it's important to make sure the packaging of your product is in line with your pricing.
In this week's episode the guys talk about some more mistakes info marketers make on their websites and what they can do to correct them.
In this week's episode the guys welcome a special guest - Frank Deardurff "That One Web Guy" to the program. Frank will share four of the most critical mistakes he sees information marketers make on their websites.
In this week's episode the guys talk about what you can expect when you work with a fulfillment house.
In this week's episode the guys answer the question "Are you an information marketer or a fulfillment house?"
In this week's episode the guys talk about the importance of not alienating your list. Bret will share a particular case study that will shock you.
In this week's episode Bret and Bryan discuss the importance of repurposing your content. As Bret likes to say, "Your content should be your marketing." Find out what he means by listening in.
In today's episode the guys talk about the importance of masterminding and how it can help you grow your information marketing business.
In today's episode the guys talk about a common mistake made by new information marketers - overproducing on an initial product launch and what you can do instead.
In this week's episode the guys discuss the power of attending live networks to help you build your information marketing business.
On this week's episode Bret and Bryan discuss the concept of Lifetime Customer Value and what it means to information marketers.
In this week's episode Bret and Bryan discuss how to build email capture mechanisms inside your information products.
In this week's episode Bret and Bryan talk about two things that cause more information marketers to fail then anything else.
In this week's episode Bret and Bryan talk about two important information marketing issues - consumption and stick strategies.
Speaker Fulfillment Services co-founders Bret Ridgway and Bryan Hane talk about the 10:1 Rule of Information Marketing and what it means to you.
Bret Ridgway and Bryan Hane, co-founders of Speaker Fulfillment Services share some insider tips to help information marketers grow a more profitable info products business.