Legal Marketing Made Easy: Recent Episodes
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Well, it has been awhile, hasn’t it? I recently logged into the site to do some updates and noticed a backlog of messages dating back to the end of 2015, almost all positive. Frankly, I’m shocked and amazed and thankful all at the same time. To those of you that were (or are) regular listeners [...]
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In today’s episode, I had the opportunity to interview Bryan Marble from Amazelaw. Bryan shares with us his entrepreneurial journey, including how and why he started Amazelaw for lawyers. This is a great interview. Enjoy! Right click here to download the mp3 Items Mentioned in the Podcast Premium Podcast (Only $9.97 per month through the [...]
The post LMME 066 : Bryan Marble from Amazelaw appeared first on Legal Marketing Made Easy.
In today’s episode, I will be getting back to the core of what Legal Marketing Made Easy is all about… the basics of building and growing a successful law practice. Specifically, we will dig through the 10 things you need to do when starting a building a law practice to insure your success. Enjoy! Right [...]
The post LMME 065 : Back to Basics – 10 Things You Need to Do To Build a Dream Law Practice appeared first on Legal Marketing Made Easy.
In today’s episode, I will be discussing how you can use webinars to sell legal services. Right click here to download the mp3 Action Items Follow Legal Marketing Made Easy on Twitter Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your [...]
The post LMME 064 : How to Use Webinars to Sell Legal Services appeared first on Legal Marketing Made Easy.
In today’s episode I have the pleasure of speaking again to John Skiba. John has recently started earning a nice supplemental income by using information products to help clients that might not otherwise be able to afford legal help. In today’s episode, we dive into what John has done to help this subset of the [...]
The post LMME 063 : Injecting Information Products into Your Law Practice with John Skiba appeared first on Legal Marketing Made Easy.
In today’s episode, I had the pleasure of interviewing David Lizerbram, an intellectual property attorney from San Diego. David truly loves his work, and it shows in this interview. David is a highly sought after attorney, with appearances on ABC News, Rolling Stone, Spin magazine and EOFire, among many others. Just last week in fact, [...]
The post LMME 062 : Building a Law Practice Doing What You Love with David Lizerbram appeared first on Legal Marketing Made Easy.
In today’s episode, I wanted to reflect on some of the personal struggles I had to deal with last month in the wake of my Mom’s passing. As a solo attorney, dealing with a major life event such as the death of a loved one, divorce, prolonged illness or any number of other issues can have [...]
The post LMME 061 : How to Prepare Your Solo Law Practice for the Unexpected appeared first on Legal Marketing Made Easy.
Have you experienced the “post New Year’s Slump”? Are you in it right now? Chances are that you are. This means that you started the year firing on all cylinders, but now, as we finish off January, you are back to the same old routines. Want to crack out of that? Then today’s episode is just [...]
The post LMME 060: 5 Ways to Avoid the Post New Years Slump appeared first on Legal Marketing Made Easy.
In today’s episode, I will be discussing 6 systems that you need to start working on in your law practice right away. Everything from marketing and lead generation, to crunching the numbers, this is a value packed episode.! Right click here to download the mp3 Items Mentioned in the Podcast The Lawyer Forward Conference 2016 [...]
The post LMME 059 : 6 Systems You Need to Put Into Place In Your Law Practice appeared first on Legal Marketing Made Easy.
In today’s episode, I will be discussing the 6 Steps to Great Time Management as outlined in Chet Holmes book, The Ultimate Sales Machine. I’ve started implementing these rules in my own law practice, and have seen immediate improvements in my productivity. Enjoy! Right click here to download the mp3 Items Mentioned in the Podcast The [...]
The post LMME 058 : 6 Steps to Great Time Management for Your Law Practice appeared first on Legal Marketing Made Easy.
In this weeks episode, I outline the characteristics of SMART goals for your law practice, and share my personal and business goals for 2016. Enjoy! Right click here to download the mp3 Early Bird Bonuses Still Available on the Be A Great Lawyer Premium Podcast Did you forget to sign up for the Be a Great [...]
The post LMME 057 : How to Set SMART Goals for Your Law Firm in 2016 appeared first on Legal Marketing Made Easy.
In today’s episode, I will be discussing the progress I’ve made in building a new law practice since making this announcement to my Facebook following on November 18th, 2015. Enjoy! Right click here to download the mp3 Items and Resources Mentioned in the Podcast Hawthorn Law JD Blogger LinkedIn Medium Hawthorn Law YouTube Channel Periscope and katch.me Mitch [...]
The post LMME 056 : It’s All About Progress, Not Perfection appeared first on Legal Marketing Made Easy.
In this week’s episode, I talk about the marketing mix of my new law practice, and how I’m using 3 specific strategies on a daily basis to hit my marketing goals. As most of you are aware, I’m in the process of transitioning my law practice from a family law practice to an intellectual property and brand protection practice. [...]
The post LMME 055 : Here’s the Marketing Mix I’m using to Build My Law Practice appeared first on Legal Marketing Made Easy.
I’m not really kidding with this question. Do you really love being a lawyer? Several weeks ago I wrote a guest post for John Skiba’s JD Blogger website called “How I started my law practice over again at 40”. It was a heartfelt post about why I recently switched from a family law practice to a [...]
The post Are you passionate about being a lawyer? appeared first on Legal Marketing Made Easy.
Yesterday I had the “pleasure” of going to the dentist. What I found there was an amazing example of what a true services “business” should look like. In this episode I talk about how we can apply what I experienced by going to the dentist to running a law practice. Right click here to download [...]
The post LMME 054 : What a trip to the dentist can teach us about running a Law Practice appeared first on Legal Marketing Made Easy.
In today’s episode of Legal Marketing Made Easy, I share 5 podcast episodes that motivate and inspire me, an experiment I’m running on social media for my new law firm, 5 more podcasts that deserve honorable mention, and a special announcement… Enjoy! Right click here to download the mp3 5 Podcasts that motivate and inspire me [...]
The post LMME 053 : 5 Podcasts that Motivate and Inspire Me appeared first on Legal Marketing Made Easy.
In today’s episode, we discuss why Legal Marketing Made Easy took such a long break, and where we are taking this in the next few months.
The post LMME 052 : Where we’ve been, and where we are going! appeared first on Legal Marketing Made Easy.
Right now it is 6:17 AM, I’ve been up since 4:20 AM, and I have to admit, I’m struggling. I’m sitting at the kitchen table of our beachfront condo at Wild Dunes Resort on Isle of Palms. The view is spectacular, but the weather is balmy, even at this early hour. Today is the last [...]
The post Recharging my batteries at the beach… (and planning for the rest of the year) appeared first on Legal Marketing Made Easy.
Before I get to how I am using MeetEdgar in my law practice – how was your 4th of July? For me, picture three kids (all 5 and younger), my wife and I in a Honda Odyssey for 10 hours… one way. They three days with family trying to keep our 1-year-old from eating everything [...]
The post Why You Should Consider MeetEdgar for Your Law Practice – An Honest Review appeared first on Legal Marketing Made Easy.
What a crazy week it has been! This past Monday I finished up moving into a new office, Tuesday and Wednesday I was able to get some work done and meet with some clients, and then Thursday I drove from North Carolina to my sister’s house in Columbus, Ohio, with my Wife and our three [...]
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What’s the difference between good customer service and bad customer service? Managing expectations. It’s that simple. 1. Tell the customer what you are going to do. 2. Do it, on time. 3. Tell the customer what you did. This weekend I’m moving to a new office share arrangement, a bit closer to my home. Last [...]
The post The Difference Between Happy Clients and Pissed Off Clients appeared first on Legal Marketing Made Easy.
Do you listen to podcasts? You may have listened to my podcast, which I stopped recording last November – but do you listen to any others? Today I was listening to the Smart Passive Income Podcast with Pat Flynn while I was at the gym. Pat was interviewing Chalene Johnson, an inspiring entrepreneur who talked [...]
The post What I learned by listening to Pat Flynn at the Gym appeared first on Legal Marketing Made Easy.
Yesterday was going great… until I hit that car next to me in the parking lot… I woke up yesterday morning, did my normal routine (review my affirmations, meditate, grab a cup of coffee, read, journal, etc.), then headed to the gym for a quick workout. I’ve got this new Fitbit (Father’s Day present from [...]
The post Sometimes I’m a Little Slow appeared first on Legal Marketing Made Easy.
As you may, or may not know from my podcast and blog, I’m a big fan of a software program called LeadPages. I use it on a daily basis in my law practice to help me gather more leads and turn those leads into clients. One of the marketing guys over at LeadPages just emailed [...]
The post [FREE Live Training] More Qualified Leads, Smaller Marketing Budget for Your Law Practice appeared first on Legal Marketing Made Easy.
This past Saturday seemed like any normal weekend afternoon. Kids were playing. 1 year old was napping, as was my elderly mother, visiting us for the weekend from Ohio. We had just returned from morning activities and lunch, and my Wife had left for an afternoon appointment to get her hair done. So I’m left [...]
The post An Emergency That Could Have Cost Me Thousands… appeared first on Legal Marketing Made Easy.
I know I’ve been a bit lax with blog updates recently, and we’ve put the podcast on hold for the moment – I’m sorry for that. But here’s just a small snippet of what is happening in my life and with my law firm as we head into summer… I’m moving to a new office at [...]
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In today’s episode, I discuss how you can build a successful law practice without working yourself to death. I’m slightly under the weather this week and have been fighting off a nasty cough, so rather than edit out all my coughs, I decided to dig into the archives to find a pretty popular show to [...]
The post LMME 051 : Building a Successful Law Practice without Working Yourself to Death (Encore) appeared first on Legal Marketing Made Easy.
Today’s guest is Bob Burg. In the past year since I started this podcast, all of my guests to date have been lawyers that are unique in the manner in which they market themselves, and as a result have grown tremendously successful solo and/or small firm practices. Today’s podcast is a little bit different. Bob [...]
The post LMME 050 : Bob Burg, The Consumate Go-Giver appeared first on Legal Marketing Made Easy.
Today’s episode is all about how to create automated webinars for your law firm. That’s right, I said automate. Automation is the key to all good marketing – especially when it comes to marketing a law firm. Webinars are no different. When it comes to automating a webinar it is simply a matter of preparing [...]
The post LMME 049 : How to Create Automated Webinars for your Law Firm appeared first on Legal Marketing Made Easy.
Today I had the pleasure of interviewing John Skiba, a consumer bankruptcy attorney in Arizona. In addition to having his own successful solo practice, John is the host of two podcasts, including the very popular JDBlogger Podcast that is devoted to teaching other lawyers how to grow their practices using social media and blogging. [...]
The post LMME 048 : How John Skiba successfully started two solo law practices appeared first on Legal Marketing Made Easy.
Several days ago, I wrote a detailed article entitled “How to Start a Law Firm Blog“. In today’s episode, I’m going to give a quick run-down of all the material covered in that podcast, and start to show you how to build your brand online – no matter where you are in your legal career. [...]
The post LMME 047 : How to Build your Brand Online appeared first on Legal Marketing Made Easy.
Today’s episode is a little different from normal. Today we will discuss mindset issues. Specifically, we are going to address, head-on, the 5 major mental roadblocks that are keeping you from realizing true success in your law firm. Enjoy! Right click here to download the mp3 Items Mentioned in the Podcast Psycho-Cybernetics, by Dr. Maxwell Maltz [...]
The post LMME 046 : 5 Mental Roadblocks that are Keeping you from True Success appeared first on Legal Marketing Made Easy.
I had a great week this week, and it was all because of systems. Systems are what make some law firms tremendously successful, while others stagnate in mediocrity. In today’s podcast, I’m going to share with you 6 systems that you can start to implement immediately to make your law practice more profitable and successful. [...]
The post LMME 045 : 6 ways to Systematize your Law Practice to Make you More Money appeared first on Legal Marketing Made Easy.
Have You Ever Had One of “Those Days”? You know what I’m talking about. You get up, go through your normal morning routine, head to the office, and then… Blah. You just don’t feel like working. It happens to everyone. It happens to me. It might hit first thing in the morning, or perhaps when [...]
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Today I wanted to talk about 7 ways to differentiate your law firm from your competition. There are a lot of golden nuggets in this podcast, and so many ways to separate yourself. Most lawyers just flat-out ignore this checklist that would otherwise provide them with a competitive advantage in their local market. Hopefully, you won’t! [...]
The post LMME 044 : 7 Ways to Differentiate Your Law Firm from your Competition appeared first on Legal Marketing Made Easy.
Today I had the pleasure of interviewing Mitch Jackson, a California trial lawyer. Mitch has owned his own firm for the past 28 years and is a tremendous networker and communicator. Working with his wife (as his law partner), Mitch has created a practice that allows him the flexibility to work with the clients he [...]
The post LMME 043 : California Trial Lawyer of the Year Mitch Jackson is an expert communicator and networker appeared first on Legal Marketing Made Easy.
The post Did you make this HUGE mistake when starting your law firm? appeared first on Legal Marketing Made Easy.
In today’s podcast, I have the pleasure of interviewing Gordon Firemark, an attorney who limits his practice to the representation of creative and business people in the fields of theater, film, television and new media. As an “entertainment lawyer”, Gordon is also the producer and host of the Entertainment Law Update Podcast, and the author of The Podcast, Blog and [...]
The post LMME 042 : Gordon Firemark, Entertainment Lawyer and Podcaster appeared first on Legal Marketing Made Easy.
Yes, you heard that right – does branding = bullshit? If you are a lawyer, you should be paying attention to this podcast, as I will be discussing why I believe that branding is bullshit (thank you Joe Polish for inspiring this podcast). I’ll also discuss 4 reasons that we, as lawyers, should ignore branding [...]
The post LMME 041 : Hey Lawyers… Does Branding = Bullshit? appeared first on Legal Marketing Made Easy.
This is a fantastic video from Dean Jackson of I love Marketing. If you are trying to find more focused time to work on your law firm, rather than in it, take 50 minutes and watch this video. The 50 Minute Focus Finder from Dean Jackson on Vimeo.
The post The 50 Minute Focus Finder (By Dean Jackson) appeared first on Legal Marketing Made Easy.
This is part two of a special Q&A series that I started last week. This week we talk about the importance of exercise as it relates to building a law practice, and much, much, more. Enjoy! CLICK HERE to sign up for a FREE, 3 part video training series to help you kick-start your law [...]
The post LMME 040 : Questions from the Audience (Part 2) appeared first on Legal Marketing Made Easy.
Have you ever wondered how to write a newspaper ad for your law firm? There are good ways and bad ways to do this, and I go through these strategies in this podcast. I decided to take a little bit different angle with today’s podcast. Rather than going through an outline, point by point, I [...]
The post LMME 039 : How to Write a Newspaper Ad for Your Law Firm (Part 1) appeared first on Legal Marketing Made Easy.
In today’s episode, I will discuss how to market your law practice properly so that you will never have to “sell” your firm to potential prospects ever again. This is a strategy and technique that most lawyers don’t even know exists, and it could transform the way you practice law. Enjoy! CLICK HERE: Sign up for our FREE [...]
The post LMME 038 : How to Market Your Law Practice properly so that you don’t have to “Sell” your Law Firm ever again appeared first on Legal Marketing Made Easy.
In today’s podcast, I talk about the three phases of the client life cycle. Surprisingly enough, many lawyers ignore at least 2 out of the 3 phases of the client life cycle, and in so doing leave thousands of dollars of revenue on the table. Are you ignoring any of these phases? Enjoy! Right click here [...]
The post LMME 037 : Which Phases of the Client Life Cycle are you Ignoring to the Detriment of your Law Practice? appeared first on Legal Marketing Made Easy.
“It had been so long since the phone rang, I thought they turned it off…” That was the email I received from a lawyer yesterday. And rather than email my response directly to her, I thought this would be a good “teaching moment” to show the rest of you out there how to attract clients [...]
The post How to attract clients to your law firm in three easy steps appeared first on Legal Marketing Made Easy.
If you are looking to orchestrate more referrals to your law practice, this is the episode for you. Whether you are just starting out on your own with a solo practice or you already have an established law practice that you are looking to kick into high gear, this episode will have the information you [...]
The post LMME 036 : How to Orchestrate More Referrals to Your Law Firm appeared first on Legal Marketing Made Easy.
Today I wanted to take some time to review where I stand on my goals for 2014 (both personally and for the law firm), and share some news on where I see both Legal Marketing Made Easy and my Law Firm heading as we look to close out the year. It’s really important to take [...]
The post LMME 035 : How are you doing with your goals for 2014? appeared first on Legal Marketing Made Easy.
Most lawyers don’t know about this dirty little secret called permission marketing. In this week’s episode, we discuss how you can use their ignorance to your advantage. Also, time is running out! If you haven’t already signed up for the 3-part FREE video series on advanced lawyer marketing, do so now! Click here to receive [...]
The post LMME 034 : How to Effectively use Permission Marketing to Build a Law Practice appeared first on Legal Marketing Made Easy.
Today we are going to dig into the latest Facebook redesign and how you can put it to work for you on your law firm Facebook page. In addition, I’m proud to announce that the Legal Marketing Made Easy Academy is now in full-blown pre-launch mode. In the next several days I will be releasing a [...]
The post LMME 033 : The Latest Facebook Redesign and what it means for your Law Practice appeared first on Legal Marketing Made Easy.
In today’s episode, I discuss how you can build a successful law practice without working 100 hours a week. This is the trap most solo’s find themselves in. They hang their shingle get some clients, and then the work never stops. Before you know it, you are up at the crack of dawn to work [...]
The post LMME 032 : How to build a successful law practice without working 100 hours a week appeared first on Legal Marketing Made Easy.