Girl Gang Craft The Podcast

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Paige is the founder of The Legal Paige, a virtual legal educational platform working with small businesses. She is a certified Juris Doctor and holds a double B.A. in Economics and Political Science. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one and opened the doors to The Legal Paige in 2018. She helps her clients and online community run legal and protected businesses through her contract shop, podcast, YouTube channel, and blog. Her mission is to create an online space where the law isn’t so scary and entrepreneurs can get legally legit in no time.

FREEBIE: Ten step guide to set up a legal business

Free Trademarking Guide

and follow @thelegalpaige on instagram

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Small Business Spotlights:

Nurelle Creations at nurellecreations.com - get 25% off orders over $50 with code GGC2024

Antigone Nastos at AntigoneNastos.com - get 20% off a spirit session with code GGCLOVE

Flux Studio at Shopfluxstudio.com - get 15% off the Basics Collection with code GGC15

Holiday Events - Come See GGC in Malden MA this Saturday!

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Allison Yee, Founder and CEO of UpNext, is passionate about helping create a world where entrepreneurs can make big waves while taking small risks.⁠ Allison and her team empower founders to transform their businesses through pop-ups, help property owners reimagine underutilized spaces, and partner with municipalities to level up opportunities for local brands to drive economic development. Their online masterclass, The Pop-Up Playbook, and soon-to-be-launched community, The Retail Playground, continue to build opportunities that bridge the gap between dreaming and taking action.

Follow Allison at @poppingupnext and visit poppingupnext.com

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Small Business Spotlights:

ShopPrettyPeacock.com - Get 25% off with discount code GGC25

Jennylemons.com/GGC - Get 15% off your order using this link

Quien Soy Shoppe - Get 15% off your order with code HOLIDAY15

Holiday Events - Come See GGC in Providence, RI or Oakland, CA this Saturday!!

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In this solo episode, Phoebe talks about how to stay resilient and creative during times of collective hardships.

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Small Business Spotlights:

The Natural State Skincare Co - Use code GirlGangGifts for 10% off order

Mango Illustrated - Use code GCC 20 for 20% off

Dikon Studio - Use Code Girl Gang Gift for 20% off

@VirgoCreativeSocial - Free audit + January content plan for December signups

Holiday Events - Come See GGC in Salem this Saturday!

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Michelle Norris is a Multimedia Artist and Digital Creator. She is half of the Photography and Art Direction team Tropico Photo, and co-owner of Space Queen, a Vintage Boutique and Art + Event Space in Atlanta, Georgia. She is a Connoisseur of Color and loves to seek out Joyful Palettes.

Michelle joins Phoebe on the podcast to discuss finding the balance of being a creative and feeling fulfilled as an artist while being a successful entrepreneur.

You can find Michelle and see all of her incredible projects by following her at @michellenorrisphoto @tropicophoto and @spacequeen_ATL

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Larissa May is a digital wellness entrepreneur and the founder of #HalfTheStory, a non-profit dedicated to improving the next generation’s relationship with technology. Larissa founded #HalfTheStory after facing her own struggles with social media, and has spent the past 9 years driving the rapidly growing global movement towards digital wellness.

Larissa joins Phoebe on the podcast to talk about ways to create space for your own digital wellness and how to shift your social media mindset

Highlights:

✿ Larissa is a digital wellness advocate and addresses tech's impact on the mental health of the youth

✿ Her personal struggle with tech's effects on mental health led her to realize the need for better emotional resilience and tech boundaries.

✿ Implementing digital hygenine practices that hinder the enjoyment scrolling like using grayscale mode, setting a timer, hiding apps in folders, and simply logging out!

✿ "If I’m going to scroll, I’ll just set a timer for five minutes... Life is short, time is a treasure."

Follow Larissa @livinlikelarz and @halfthestory

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For this Girl Gang Craft BONUS episode, Phoebe interviews her dad on his expereince helping establish the Green Party in California

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Phoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business.

Episode Notes:

✿ Recognizing challenges and focusing in on what is possible to take on when tasks pile up

✿ Creating space for growth; knowing when to let go

✿ GGC financial insights and our Q4 projections

✿ A walk through our new rebrand

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Madison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, high energy, and years of experience in the social media world supporting businesses in their growth journey equips her to bring you high level, practical tips as your newest biz growth bestie.

Episode Highlights

✿ How to keep your energy high when you’re hyping up a new launch and keeping that momentum flowing

✿ Being confident and a cheerleader for your brand by sustaining a positive outlook

✿ How to enhance your online presence by building community with personal connections

✿ We talk Madison’s 7 Types of content framework

✿ Sticking to a schedule that promotes balance and wellness

Follow Madison @thisismadisonpaige and visit thisismadisonpaige.com for all offerings. Listen to her podcast Small Business Growth

Vist Girl Gang Craft IRL this Saturday at Haunted Happenings in Salem, MA!

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Vanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience.

Episode Highlights

✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting their entire destination experience

✿ A Travel Advisor is an ongoing supportive service that caters to the client throughout the booking process and beyond.

✿ GTN offers an educational development program to start your own travel advisory business

✿ The Luxury Mindset; How luxury is defined differently between each person and the importance of meeting your clients interpretation of luxury

✿ “Entrepreneurship is one big personal development boot camp. It’s not linear. So learning how to navigate the peaks and valleys of the journey is critical.”

Follow Vanessa and Gifted Travel Network at @giftedtravelnetwork and visit giftedtravelnetwork.com for their travel advisor directory and course offerings

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Applications for Malden end today - Apply Now

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Caitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators.

Episode Details:

✿ Why launching didn’t work for Caitlin

✿ Realizing the expenses that go into launches (money + time!)

✿ Pivoting to evergreen autopilot course offerings

✿ Creating sustainable growth programs for clients

✿ Building a “Choose Your Own Adventure” sales experience for your customers

Follow Caitlin @caitlinbacher and visit caitlinbacher.com for all offerings

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Come see us Sunday October 6th at Haunted Happenings in Salem, MA

Holiday Events

Witches for Kamala Yard Signs

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Socials:

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Orta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a year in her garage experimenting and teaching herself ceramics, she refined her dream into the Sixie Seed Pot, a responsibly-made product that is beautiful enough to display. Eager to align her professional life as a product designer with her environmental values, Anne started Orta Kitchen Garden.

Outside of perfecting her craft as a gardener and product designer, Anne also teaches customer research for entrepreneurship at both Sanford University and UC Berkeley.

Key takeaways:

✿ Anne started her journey with Orta Kitchen as a true beginner gardner. She learned from failure and grew by teaching herself to get to the level of gardening she is at today.

✿ Anne’s idea to create Seed Pots bloomed from a need to grow herbs and food that wasn’t available in her local markets - so she decided to grow them herself!

✿ Anne details her process of product designer and the development of her unique Seed Pot innovation

✿ “Nobody's competing with us directly. Specifically what we do, we're the only ones that do it and have been for ten years” Find an untapped market that products don’t exist in yet that fills a need for folks, then start your product design journey

✿ “I think it's actually a powerful entrepreneurship practice to have self-care routines.”

✿ Being an entrepreneur is hard! But that doesn’t mean you’re doing it wrong. Anne tells us that having a plant to care for helps entrepreneurs by creating a grounding practice to rely on

Anne is offering GGC Listeners a FREE Self-Watering Seed Pot when they sign up for her newsletter!

Follow @ortagardens on instagram and go to https://ortakitchengarden.com/ for all offerings

Girl Gang Craft Winter Event Applications CLOSE Thursday, August 15th. Apply Here

Call up the GGC hotline at ‪413-961-0855‬

We’d love to hear from you and answer your questions on the pod.

Leave us a 5 star review and tell us what you loved and learned from listening!

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Shannon Matson is the founder of The Social Bunglaow, an education and media platform that helps online service providers, coaches, and educators turn their expertise into a sophisticated business. Shannon joins us today to encourage small businesses who want to level up and lean into providing services or teach online classes to go for it using simple steps to get off the ground. Shannon also shares her tips for creating an effective instagram carousel and how to have an engaging launch for new offerings.

Key takeaways:

✿ How to start an online class if you’ve never held one before

✿ The simple tech ingredients you need to start a service based business (Zoom, Email, and a website!)

✿ What makes an engaging carousel post

✿ Evergreen courses that are always available and always valuable

✿ What you need to have a successful launch for a class or new offer

Follow @thesocialbungalow on instagram and go to thesocialbungalow.com for all offerings

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GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328 and use code PAJAMAS

Call us up at ‪413-961-0855‬ and we’ll share your small biz story or answer your questions on the pod.

Leave us a 5 star review and tell us what you learned from the pod!

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Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through the Soulcial Scoop Podcast and her Soulcial Suite coaching programs, all while keeping the soul in social media.

Key takeaways:

✿ the anti-pitch method: a slow build to solid long term partnerships and connections

✿ being a creator on linkedin and how it brings you to speak directly to the person you need for partnerships

✿ how to become a micro creator with under 10k followers

✿ setting expectations with your brands partners

✿ brand partnership horror stories

Follow @kbousq on instagram and go to theleap.co/creator/Soulcialmate for all creator offerings

Soulcial Scoop Podcast

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

GGC Salem is July 27th! RSVP at https://www.girlgangcraft.com/events

GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328 and use code PAJAMAS

Do you have Brand Partnership horror stories to share?! Call us up at ‪413-961-0855‬ and we’ll share your story and answer your questions on the pod

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Business growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full-circle cohesive strategies that integrate social media, email marketing newsletters, and fine-tuned branding that leads to high engagement and sales.

Key takeaways:

✿ What is a funnel? A funnel is like a curated journey guiding potential customers from initial engagement on social media to making a purchase, ensuring a seamless and engaging experience.

✿ Prioritize writing catchy subject lines for your emails! Jacinta recommends using actionable key words and even trying subjectlines.com to help boost your newsletter subscriber opening rate

✿ Must haves: clear branding and high quality photos/videos on your instagram and website to show that your products or services are visually appealing

✿ Giving new potential customers a reason to subscribe by offering “something of value” that you can give to your customers or clients in exchange for them to sign up for your email newsletter

✿ How using Flodesk easily streamlines your email marketing processes and allows a consistent and effective dialogue that’s tailored to clients' wants and preferences.

✿ “A lot of people think that followers equal dollars. I've had clients that have 360k followers, and they're not making any money, and I’ve had clients with 1300 followers and they're making almost $10,000 a month. It's really about having systems, automations, and strategies in place that are specifically designed to convert people to become a customer, or to purchase your product or service.”

Follow @jacintadevlin_ and visit her website for her 1:1 coaching program at https://jacintadevlin.com/

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

GGC Salem is July 27th! RSVP at https://www.girlgangcraft.com/events

GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328

Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod

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In this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding.

Key points

✿ “The Art of Gathering” by Priya Parker

✿ Finding your “Why”

✿ Being intentional about curating a vibe

✿ Communication with your vendors, staff, guests, and attendees

✿ Being present on the day of

✿ Following up and the importance of sending thank you notes

Craft Fair Ebook: https://www.girlgangcraft.com/ebook

Salem Craft Fair is coming up July 27! RSVP here

Join us for our Pajama Party GGC Sacramento fair August 8th at the Crocker Museum! Get tickets here

Applications are open for Malden and Sacramento Holiday Events. Apply here

Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod

Please leave us a 5 star review on Apple Podcasts

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Anna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision.

In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photography industry from her starting role as an intern for Refinery 29, shooting style pieces for Art Basel, to launching her own photography business and exploring new creative and colorful realms of editorial photography.

✿ Creating boundaries with clients; Why it’s crucial to have a contract for any client facing work and how to recognize when clients show us their red flags

✿ “It's rare, but sometimes clients are like, oh, we like we pay you before we get the finals? And I'm like, yeah, you pay before you leave the restaurant.”

✿ Feeling in alignment with the work you do and seeking out new creative outlets in your industry

✿ Defining Usage: where and how your work will be displayed, and how terms are differentiated depending on what the client’s final product will be used for.

✿ “I'm really doing my best with my clients to normalize being paid upfront and under really reasonable terms. That sets the expectation and the etiquette for how we're going to behave in our business relationship.”

✿ Listen to episode 36 ft. Dr. Akilah Cadet

@annaalexia on instagram

annaalexiabasile.com for offerings

Speicial Offer: Girl Gang Craft listeners get $150 off a portrait session with Anna-Alexia for July and August. Book here

GGC Salem Craft Fair is July 27th! RSVP at girlgangcraft.com/events

Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod

@PhoebeSherman

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For episode shownotes and transcript, please visit our website

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On today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line.

More lessons:

✿ Marketing structure of a funnel and creating “top of funnel” content

✿ Customer conversions and getting clients to purchase or sign up for your newsletter

✿ How using Manychat brings your business directly to your customers DMs

✿ Creating nurturing content that highlights your brand ethos

Craft Fair Ebook: https://www.girlgangcraft.com/ebook

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

Salem Craft Fair is coming up June 22! RSVP at https://www.girlgangcraft.com/events

Do you have a small business question for us? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions on the pod

@PhoebeSherman

@GirlGangCraft

TikTok: @Phoebe.Sherman

subscribe on YouTube: @girlgangcraft

For episode shownotes and transcript, please visit our website

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Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House?

Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. She holds a master’s degree in historic preservation and has put in years of professional work restoring old houses.

While not filming or nurturing the vast and wonderful Cheap Old Houses community, the couple spends time restoring their own cheap old farmhouse — a little slice of heaven they snagged for a cool $70,000.

Key Quotes:

✿ Elizabeth tells us about her sourcing strategies for furnishing old homes, “It's all vintage sourcing. Vintage is my favorite. We're big fans of Etsy, Marketplace, flea markets, and especially salvage yards. Architectural salvage is huge.”

✿ “Old house restoration is a marathon. It's not a sprint. A lot of people move into an old house and think they have to do everything right away. That is absolutely not the case. You can live with an ugly kitchen for 10 years and you will survive.”

✿ “I think people of this generation, especially the generation on Instagram, is extremely design savvy. This is a generation that doesn't just want cookie cutter things, they want things that define them, that are, quite frankly, also good for the world, good for the planet.”

✿ “I mean, work is work. And I'm not going to sugarcoat the idea that if you do something you love, it's never going to feel like work. It often feels like work. It usually feels like work, but there is a greater mission behind it that motivates me every day, and I think that's really important.”

Follow Elizabeth and Ethan on @CheapOldHouses

Visit cheapoldhouses.com to subscribe to their newsletters

Tune into “Who’s Afraid of a Cheap Old House?” Tuesday’s on HGTV

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

Salem Craft Fair is coming up June 22! RSVP and buy tickets in advance at

https://www.girlgangcraft.com/events

Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod

Instagram: @PhoebeSherman @GirlGangCraft

TikTok: @Phoebe.Sherman

YouTube: @girlgangcraft

For episode shownotes and transcript, please visit our website

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Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists.

Key Moments:

✿ Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product marketing to keep customers engaged

✿ Manufacturing processes and utilizing factory samples to create product content while her new items are in production

✿ “And that's when I decided that it was time to go.” When Jennie made the call to close her storefront doors for good after not meeting profit margins

✿ How a PR agency helped get her products featured on BuzzFeed and the Today Show

Shop at JennyLemons.com for your own special treat! Use Code GGC for 15% off your order site wide.

Follow Jennie on instagram @JennyLemons

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

Apply to Faire at faire.com/apply/girlgangcraft

Providence Craft Fair is this weekend! RSVP and buy your tickets ahead of time at

girlgangcraft.com/events

Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod

Instagram: @PhoebeSherman @GirlGangCraft

TikTok: @Phoebe.Sherman

YouTube: @girlgangcraft

For episode shownotes and transcript, please visit our website

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In this solo episode, Phoebe opens up about her unsettling experiences from her journey as a yoga student, to becoming a teacher, as well as the systemic issues present throughout the yoga industry.

Phoebe also answers a question from a listener on the hotline about invoices, write offs, when to LLC, bookkeeping, and more fun tax stuff and we love it! Give GGC a call with your burning biz questions at 413-961-0855.

RSVP to our craft fair events

Tickets to the Providence Craft Fair

Tickets to Sacramento ArtMix Night Market

Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe

Instagram: @PhoebeSherman @GirlGangCraft

TikTok: @Phoebe.Sherman

YouTube: @girlgangcraft

For episode shownotes and transcript, please visit our website

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The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s impactful role in the jewelry industry.

Key Moments:

✿ Launching their biz from the need to help guide couples to find the right set ring for them

✿ “It shouldn’t break the bank to invest in good quality jewelry”

✿ “We’re your jewelers for generations.” how Sonu Co creates an atmosphere that encourages you to come back for all of your jewelry needs

✿ Pitching and being chosen as featured jewelers for the reality couple shows Indian Matchmaking, The Ultimatum, and Love Is Blind

✿ We learn about the Kimberly process, mine diamonds vs. lab grown, and the difference between 14, 18, and 22 karat gold.

✿ “If you’re on a reality show, always have a plan B!” Their fun behind the scenes experience being in front of the camera when filming Indian Matchmaking

Girl Gang Craft listeners get a very special discount! use code “TRIBE” for $50 off your purchase of $249 or more at sonucompany.com

Follow Sonu Co on instagram @Sonu.Company

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

Apply to Faire at faire.com/apply/girlgangcraft

Our Mother’s Day Gift Guide is still live! Shop at girlgangcraft.com/giftguide4mom

Oakland Craft Fair is this Saturday May 18th! RSVP to Oak and all our shows at girlgangcraft.com/events

Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod

Instagram: @PhoebeSherman @GirlGangCraft

TikTok: @Phoebe.Sherman

YouTube: @girlgangcraft

For episode shownotes and transcript, please visit our website

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[Content Warning] this episode contains speak of domestic violence so please take care while listening

Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpetual baby Witches living, writing, and recording out in the woods on unceded Anishinaabe territory, in Quebec, Canada.

Risa joins Phoebe today and takes us on her journey of the roots that grew Missing Witches, finding Re-Enchantment in the world, why she moved to the woods and left her tech career behind, the business that formed from the project, and their dedication to reparations which inspires their work.

In May, Missing Witches is hosting a Reparations Fundraiser. Every $10 donated enters you a chance to win a magical prize. Go to MissingWitches.com/reparations for donation details.

Key Moments:

✿ Risa tells us about not aligning with a hyper-feminine origin story and reclaiming her own identity of being a witch

✿ “As much as I just want to run away and hide under the moss and return my body to the soil and be a full time witch, I need to stand up for myself in this system a little bit more first."

✿ The tech platforms they've built to share newsletters, zines, and interact with their web coven

✿ Making the shift to be community supported and removing all ad funded support

✿ Why they chose to dedicate a months salary every year to Reparations

Find the Missing Witches books, podcast, zine and coven at missingwitches.com

Follow them on Instagram @missingwitches

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

Apply to Faire at faire.com/apply/girlgangcraft

Shop our Mother’s Day Gift Guide at girlgangcraft.com/giftguide4mom

Event Season is coming up! RSVP at girlgangcraft.com/events

Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod

Instagram: @PhoebeSherman @GirlGangCraft

TikTok: @Phoebe.Sherman

YouTube: @girlgangcraft

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In this Solo episode, Phoebe tells us about the lessons she’s learned on her entrepreneurial journey including:

✿ being flexible

✿ being kind to yourself

✿ managing trolling

✿ how to ask for what you want

mother's day gift guide is live and features products from 30 fem owned small businesses

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Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe

Have a burning business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll answer your question on the pod

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Apply to Faire at faire.com/apply/girlgangcraft

Instagram: @PhoebeSherman @GirlGangCraft

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YouTube: @girlgangcraft

For episode shownotes and transcript, please visit our website

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Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation.

In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand out and prosper as a small business in a competitive market.

Topics and big questions we ask and discuss:

✿ What does your brand stand for and what problems does your product solve?

✿ How do you differentiate your product from the product on the shelf next to yours?

✿ A Hero product: What it is and how having a hero product consistently drives your sales, “They see it. They like it. They love it. They buy it.”

✿ The reasons behind why your conversion rates may be low

✿ How does your product make your customers' life better?

Girl Gang Craft and Her Brand & Co. are collaborating! Visit Girl Gang Craft X Her Brand & Co. landing page at https://herbrandandco.com/free-platform-ggc to gain FREE access to the Her Brand & Co platform to equip you with the knowledge, skills and tools needed to unleash your potential and take your business to new heights.

Ready to start email marketing for your brand? Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

It’s time for you to dive into wholesale for your business. Apply to Faire at faire.com/apply/girlgangcraft

Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod

Event Season is coming up! RSVP at girlgangcraft.com/events

Instagram: @PhoebeSherman @GirlGangCraft

TikTok: @Phoebe.Sherman

YouTube: @girlgangcraft

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In this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus:

✿ why partnerships have saved her business

✿ myths about working with big brands

✿ how she got into pitching partners

✿ aligning brand partners with her business ethos

If you’re interested in developing a new revenue stream by pitching and working with brands then take our Brand Partnership Course for $57 to help you secure your first collab. Enroll here

Do you have a burning business question you need an answer to? Call us at ‪413-961-0855‬ and we’ll read and answer your question on the pod

Win a 30 minute coaching call with Phoebe! Leave a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly

@Phoebe.Sherman On TikTok

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For episode shownotes and transcript, please visit our website

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Julie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more.

In this episode, Julie shares her insight about going viral, building a product based business, having a social media media presence, successful email marketing, and working with manufacturers.

Key moments:

✿ How Julie’s love of baking inspired a functional product line and business

✿ What it was like for Julie to grow her following overnight and needing to strategize product development to fulfill the demand

✿ How having a work studio with a camera always set up for filming helps ease the process of content creation

✿ Working with manufacturers and trusting they will be honest but being aware of red flags when something doesn’t feel right

✿ How to approach international shipping for your business and finding a shipping provider that works for you (and how it’s not so daunting once you get a grasp on it)

Shop Fake Cakery and sign up for her email list to learn about new launches at fakecakery.com

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

Win a 30 minute coaching call with Phoebe. Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.

Do you have a business question you need an answer to? Call or text us at ‪413-961-0855‬ and we’ll read + answer your question live on the pod

@PhoebeSherman and @GirlGangCraft on Instagram

@Phoebe.Sherman On TikTok

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For episode shownotes and transcript, please visit our website

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Amy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business.

Key moments:

✿ From Markets to Brick and Mortar; How Amy’s dive into craft fairs helped her grow her brand to the opening of her storefront.

✿ Amy's strategies to increase sales and move sticky inventory

✿ How pairing her love of food with feminism resonates with her customers, “I do have a community and social responsibility aligned with my business and so I'm looking out for ways to speak to those things that people are really caring about.”

✿ On expanding to wholesale, “Growing my wholesale business helped me get a lot more exposure, and I still think that wholesale is an amazing strategy.”

✿ Finding the right balance for product inventory for in store customers, online shoppers, wholesale buyers, and for pop ups or craft fairs.

✿ On being a buyer and on Faire, “I refine it to women owned business. I also want to be a place to introduce people to brands, especially if they're really small or they're getting started or they have this unique offering.”

Check out Amy’s flagship store Matriarch in Newport, RI and shop her website at www.overseasoned.com

Get featured on GGC's Mother's Day Gift Guide

Providence Craft Fair apps close 4/12. Apply now at girlgangcraft.com/apply

Drive your sales and expand your revenue with Faire. Apply now at faire.com/apply/girlgangcraft

Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk

@PhoebeSherman and @GirlGangCraft on Instagram

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Nicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family.

Key Points:

✿ Nicole tells us about the early days of starting a craft fair business and being challenged to show that she should be taken seriously

✿ How hiring a team has brought Nicole balance and helped her gain the ability to delegate tasks as a CEO

✿ “Any progress you’re making towards your goals is progress. Even if you’re just working on it 5 minutes a night, you’re getting closer to that dream”

✿ On being intentional when consuming social media, “Look and say, this is my time. I'm making this decision. This is my intent”

✿ What we’re seeing small biz owners struggle with the most is keeping up with marketing and social media

✿ How to utilize project management systems to be on track of your goals like using airtable, asana, google calendar, or batching and scheduling content so you don’t burn out from posting

For more on Nicole’s craft events visit dearhandmadelife.com

Applications are now open for their Patchwork Show

Get featured on GGC's Mother's Day Gift Guide

Salem, and Sacramento Craft Fair apps close 3/29, Providence apps close 4/12

Apply now at girlgangcraft.com/apply

Streamline your email marketing with Flodesk and get 50% off your first year at bit.ly/GGCFlodesk

Girl Gang Craft Email Marketing Class

Win a 30 minute coaching call with Phoebe! Leave us a 5 Star Review on Apple Podcasts with a note about why you love the show and how it has been helpful to you. Leave your instagram handle in the comment. One winner will be selected monthly.

@PhoebeSherman and @GirlGangCraft on Instagram

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In this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more.

Key Points:

✿ Social media does not define our success and how we are perceived on social media does not define our success.

✿ Craft Fairs are a great opportunity for increasing revenue, building community, and gaining awareness about your brand.

✿ It's important to keep an open mind and think about Craft Fairs as a marketing experiment because not every craft fair is going to work for you.

✿ The TikTok ban; how it’s detrimental to be collecting email addresses and directing those followers/customers to other social platforms or monetizing thru Patreon or Substack.

Download our free Craft Fair e-book

Amazon shop for craft fair displays

Get featured on our Mother's Day Gift Guide

Summer Craft Fair applications are closing soon, apply now at girlgangcraft.com/apply

On TikTok @Phoebe.Sherman

Like, subscribe, and watch our convos on YouTube

For episode shownotes and transcript, please visit our website

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Emily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio.

Key Moments from this episode:

✿ Emily tells us how we can use dance as a beautiful and cathartic way to release and shake off trauma that's stored in the body

✿ On creating an inclusive dance studio,“We are really big on empowerment and celebration of the individual and of the collective of different body types, genders, expressions, and levels while also incorporating sensuality with a focus on celebrating sexuality.”

✿ Advice as a business owner, Emily tells us to stay true to what lights you up and the people who are also lit up by that will align.

✿ How she partners with local videographers to capture videos of classes for social media promos and so new students can see themselves represented at her studio.

✿ On handling pushback, “I have the platform and I have the voice, the opportunity, and the privilege to showcase what I'm doing. Why not put it out there? We're allowed out, we’re confident in our sexuality, and that can rub a lot of people the wrong way. So it is a scary thing. And it's also an important thing to be able to use our voice and speak up”

Follow Emily on Instagram at @emily__chandra and @SeacoastStilettos

Visit Seacoaststilettos.com for all class offerings.

Event apps are open, apply now to all GGC Events

Get featured on our Mother's Day Gift Guide

On TikTok @Phoebe.Sherman

Like, subscribe, and watch our convos on YouTube

For episode shownotes and transcript, please visit our website

If you enjoyed this episode, please share with a friend and leave us a 5 star review!

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Viral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life.

Inspiring Moments from this episode:

✿ On solopreneurship, “You should prioritize becoming the brand over only working with brands.”

✿ “Water the seeds that you've planted'' Reach out to past connections. You never know which working relationships will come back and aid you on your path.

✿ “Know your baseline. What are the things that you can actually do without getting close to making your body or mind uncomfortable and really understand what those are”

✿ “Follow up with people that you ghosted or that ghosted you even. Just follow up with them as much as you can

✿ Everything that I do has to come with a purpose. I want to radiate everything that I do from the depths of my heart, my soul, and my connection to source and faith.

✿ I feel like there's a lot of opportunities out there because the amount of brands that are just realizing the power of social media and the power of vertical video platforms is unreal.

Here’s phoebe's anxiety monster and andrea's cute angry octopus from the Adobe conference

Follow Andrea on instagram at @andreacasanova and on TikTok @latinapreneur

For her 1-on-1 mentorship offerings and workshops, visit https://www.theandreacasanova.com/

Event apps are open, apply now to all GGC Events

Get featured on our Mother's Day Gift Guide

On TikTok @Phoebe.Sherman

Like, subscribe, and watch our convos on YouTube

For episode shownotes and transcript, please visit our website

If this episode is helpful to you, please share with a friend and leave a 5 star review

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Solo Episode on making business decisions that support sustainable practices.

As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit?

We get into all that and more:

✿ Environmental Sustainability + Business Sustainability

✿ The myth of “handmade”

✿ Moving into wholesale and manufacturing on a bigger scale

✿ Developing product domestically vs overseas

✿ Business practices that reflect your ethos

Ready to expand your revenue thru retailers? Apply now to get on Faire

Event apps are open, apply now to all GGC Events

Get featured on our Mother's Day Gift Guide

On TikTok @Phoebe.Sherman

Like, subscribe, and watch our convos on YouTube

For episode shownotes and transcript, please visit our website

If this episode is helpful to you, please share with a friend and leave a 5 star review

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Published author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores Nationwide.

On today’s episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of buyers, how to develop your brand story, and making time for your own work life harmony.

Key Takeaways:

✿ Being in the know of the Retail Timeline; producing product from design, development, placing orders, to the in-store delivery where your product makes it onto shelves.

✿ Understanding your sales: Doing Market Research and taking data from your sales to predict retail trends to know which products to reproduce in new colors and variations of the original.

✿ Getting in front of buyers by going to trade shows to present your products to potential retailers.

✿ “The biggest part of your job as the founder is to really tell the story of your brand and why your brand needs to be in a particular retailer.”

For Tina’s book The Elevation Approach and more Retail Insights, visit Tinawells.com and follow Tina on Instagram at @tinawells

After this inspiring convo, you’re def ready to expand your revenue thru retailers – Apply now to get on Faire

2024 Event Apps are Now Open! Apply here: https://www.girlgangcraft.com/apply

Be featured on the Mother’s Day Gift Guide: http://girlgangcraft.com/apply-mothers-day-gift-guide

Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft and on TikTok @Phoebe.Sherman

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Today on the pod, Phoebe gets us hungry for MONEY SNACKS!

Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons.

Ways to bring in Money Snacks:

✿ Pitching partners

✿ Emailing retailers

✿ Client outreach

✿ Re-selling clothes

✿ Dog walking

✿ Picking up a shift

Whatever it takes to help you as a business owner manage the stress of low sales and directly bring revenue in is a Money Snack!

To learn how to pitch partners and create a media kit, check out our Brand Partnership Class

Ready to expand your revenue thru retailers? Apply now to get on Faire

Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft and on TikTok @Phoebe.Sherman

Like, subscribe, and watch our convos on YouTube

For episode shownotes and transcript, please visit our webiste

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Phoebe is joined by actor, teacher, and creative mentor Kate Bone, founder of Wonderwell, an interdisciplinary creative studio and community focusing on the intersection of creativity and well-being.

Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwell and the WonderBody Studio.

Key moments and takeaways:

✿ “Embodiment practices are things that we do that make us and help us to feel like ourselves”

✿ “We can’t just expect ourselves to just keep creating without any input; we have to keep putting ourselves in places of wonder and awe, openness, expansion. We need to fill the well.”

✿ Our prevalent culture doesn’t encourage creative pursuits, so we have to make space and advocate for ourselves to bring artistic outlets into our lives.

✿ Art is an abundant market and there’s a need for more artists in the world. There’s plenty of space and resources for us to choose art as a career.

✿ On raising our prices when it feels necessary: “You have to ask for what you need and you have to have equal energetic exchange in what you’re doing in order to survive as a business.”

Follow Kate at @kate___bone and Wonderwell at @wonderwell.creative

Go to wonderwellcreative.com to explore the Wonderwell Membership.

The Girl Gang Craft Online Shop is having a sale now thru February 13th! All items 30%, no code needed. Girlgangcraft.com/shop

Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft

Like, subscribe, and watch our convos on YouTube

For episode shownotes and transcript, please visit our webiste

If you’re listening on apple podcasts or spotify, leave us a 5 Star Review!

Let us know what small biz tips you want us to explore this season.

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On today’s solo episode, Phoebe explores

✿ Bravery, and how you don’t need to be 100% confident just to show up for yourself

✿ Showing bravery by running your business against resistance and pushback

✿ Continuing to try or to create, because you know it’s in alignment with your ethos

✿ How you show bravery by setting boundaries for yourself and others

✿ Saying “no” to the things that push back against your goals

✿ Why boundaries are essential for running a business.

Want to grow your email list? We've got a class for that, and it's 20% off until Tuesday Feb 6 using code EMAIL20

Looking for a new email platform? Sign up for flodesk using code bit.ly/GGCFlodesk for 50% off your first year

Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft

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For episode shownotes and transcript, please visit our webiste

Leave us a 5 Star Review and let us know what small biz tips you want us to explore this season

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Angela Henderson’s drive to see women find independent success is the heart and soul of her self made consulting business. Through her work and from her own life’s journey, Angela helps lead her clients to a worthy life of self-love and acceptance by creating a path to healing inner traumas, shedding unfulfilling relationships, and owning accountability in order to grow a profitable business without compromising a life with purpose and freedom.

In our conversation, Angela tells us how she dives into the root cause of her clients’ roadblocks and exposes the harsh truths about what’s keeping their business from taking off (hint: it’s ourselves, we hold us back). Through her lessons, she guides her clients to maximize consciousness through daily gratitude and growth by honoring their journey.

Key Topics and Quotes:

✿ How to hold ourselves accountable for our decisions, choices, and responsibilities, no matter how challenging

✿ Trust in self: why we should lean further into our intuition when we’re ready to make a change in our business

✿ Angela asks us, “What and who are you no longer available for in 2024? And what are you going to do to start taking responsibility for your life in your business?”

✿ We talk about shedding scarcity mindset, “We think we want the money, but we don't really want the money. We want the time, we want the freedom, we want the memories. Money is just the tool.

Follow Angela at @angelahendersonconsulting and visit her website for a deeper look at her coaching sessions and wellness retreats at Angelahenderson.com.au

Does your email marketing strategy need a boost? Check out Phoebe’s E-Mail Marketing Class at girlgangcraft.com/classes

Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft

Like, subscribe, and watch our convos on YouTube

For episode shownotes and transcript, please visit our webiste

If you’re listening on apple podcasts or spotify, leave us a 5 Star Review!

Let us know what small biz tips you want us to explore this season.

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Hello Creatives! Welcome to 2024! We’re so happy you’re here with us.

After almost 4 years of the Girl Gang Craft Podcast, we’re back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU.

Today, we dive into

✿ The amazing flexibility entrepreneurship can bring

✿ What’s coming up in the GGC world in 2024

✿ How to handle tax season as a small business

Jessie Susannah of MoneyWitch has an amazing course to help guide you through tax season with lessons on bookkeeping and financial planning. Sign up for MoneyWitch’s Business Coven course here

If you’re listening on apple podcasts or spotify, leave us a 5 Star Review!

Let us know what small biz tips you want us to explore this season.

Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft

Like, subscribe, and watch our convos on YouTube

For episode shownotes and transcript, please visit our webiste

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On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.

Key Takeaways:

✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience

✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication.

✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.

✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.

✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach.

SHOW NOTES

Follow Janet on Instagram @aimtal_co and subscribe to her newsletter

Thank you to our sponsor ACT Insurance

Shop 130+ fem led businesses on our Holiday Gift Guide!

Girl Gang Craft has three craft fair events coming up this holiday season!

RSVP + purchase tickets for each here:

November 26th in Salem, MA

December 2nd in Oakland, CA

December 10th in Providence, RI

Check out our free craft fair e-book by Subscribing to our Newsletter

Follow all things GGC on Instagram!

@GirlGangCraft

@GirlGangCraftApparel

@PhoebeSherman

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Sarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, boundary work, tarot, and the magic behind decision making. Sarah also hosts a podcast called Moonbeaming.

In this episode, Sarah asks us as business owners to understand our worth! We talk about how to monetarily value our services and how we need to stop overgiving and undercharging. We consider taking a break from all the excess info directed at us and instead following what delights you. We dive deep into the misconception that we can’t have financial success and hold values.

Key Points, Quotes, and Highlights:

✿ Follow what delights you! Sometimes we need a break from all the excess info directed at us to let our intuition lead us towards what we desire and already hold the knowledge to do.

✿ “Our work will not necessarily give our lives meaning” How we may hold jobs that don’t echo our values, but find meaning in other aspects of our lives.

✿ Exploring our “inner teen” selves to pinpoint where our influences around money started to take shape and using Shadow Work to understand that our thoughts about money may be ancestral rooted with societal projections.

✿ Sarah tells us to reflect, learn, and grow from our pasts, “Think about the past you had, think about the risks you took. When you invested in yourself, when you followed your intuition, think about what happened, even if it didn’t work out.”

SHOW NOTES ACT INSURANCE EVENTS

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Janine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and bring longevity to your brand.

In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbers and curating metrics to boost profit margins. We learn that simply adjusting your website user experience can positively affect web traffic, increase conversion rate, and lead to a greater average order (which is what it’s all about!)

Key Points, Quotes, and Highlights: ✿ Audience growth ≠ business growth! How using local publications, advertisements, and newsletters can bring you stronger customer loyalty than an influx of followers ever will. ✿ “All parts of running your business should feel really amazing” Janine talks us through how to mend anxieties around learning operational strategy as a creative business ✿ How to watch the relationship between online vs in-person sales and adjust product performance by applying front-facing customer feedback to your listings ✿ Newsletter, Newsletter, Newsletter! Why re-telling your story and sending out regular check-ins continues to be essential in customer connectivity ✿ “Instagram can be really strong and powerful, but it cannot be your whole business” Why it’s important to ask yourself which part of the sales funnel is posting on instagram supporting

Show Notes

ACT Insurance

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Manu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC’s fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns to make your business thrive.

In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is the way to bring engagement back to your Instagram so you get that valuable time back to focus on business growth. Plus, a 7 hour work day is the max you should be working on your business, and why hiring a team is not only a monetary investment, but a health conscious one.

Key Points, Quotes, and Highlights:

✿Recycled content is ok! It doesn’t have to be new, just freshened up

✿Manu tells us Instagram remains her sales platform of choice, “If you're a small business owner and sell things, I still think that Instagram is still unbeatable today.”

✿Taking time and care to avoid burnout, “Money is not the only currency that we need to look at in our businesses– your business is going to suffer a lot more if you burn out.”

✿Manu’s personal experience navigating through a health scare and how she prioritized her wellness and consciously expanded her business

✿An unpopular opinion or a spicy hot take: Is your costless support of creators really free or is it costing your mental health?

Show Notes

Follow Manu Muraro @YourSocialTeam and @YourTemplateClub

https://www.instagram.com/yoursocialteam/

https://www.instagram.com/yourtemplateclub/

For GGC affiliated Your Template Club membership services:

bit.ly/GIRLGANGCRAFTYTC

For GGC affiliated Your Template Club 8-Day Campaign:

bit.ly/GIRLGANGCRAFTYTC8

Apply to the Girl Gang Craft Holiday Gift Guide at

girlgangcraft.com/holiday-gift-guide-apps

For 50% off one year of Flodesk plus a 30-day free trial, go to bit.ly/GGCFlodesk

Follow all things GGC on Instagram!

@GirlGangCraft https://www.instagram.com/girlgangcraft/

@GirlGangCraftApparel https://www.instagram.com/girlgangcraftapparel/

@PhoebeSherman https://www.instagram.com/phoebesherman/

Like, subscribe, and watch our conversation on our YouTube channel at https://youtube.com/@girlgangcraft?feature=shared

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Jacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot.

We learn that Jacky takes on all the roles; from being a one-woman show who designs, produces, and even ships all her products, to taking on the full time role of mom and teacher for her family! All while paving the way to bring modernity to the footwear industry by staying affordable, pushing for sustainability, and offering size inclusivity!

Key moments: ✿ If it’s not attainable or sustainable, then it’s not MCLC! How Jacky envisions her fashion brand to remain accessible to all of us while implementing new plant based materials ✿ How attending tradeshows and using wholesale platforms got MCLC’s feet off the ground, but online marketing via Instagram remains #1 ✿ The fashion industry’s attempt to steal Jacky’s original designs only fuels her fire to create the next big thing, “I guess you liked my stuff and so here you are, knocking me off. I'll take that as a compliment. It sparks something in me and I just have to be one step ahead of them.” ✿ How finding balance is the constant in a world full of changes ✿ Jacky’s advice to product based entrepreneurs, “Networking is key. You meet a lot of people interested in products. I think it's really important to show face and put yourself out there.”

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Chelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, clients, revenue streams, and acts of self care in difficult times.

In this episode you will learn:
✿Tips for bringing your authentic self to your social media, podcast, or other creative projects
✿How the current writer’s strike might impact you as a creative (or as a Netflix subscriber)
✿How to create “3 content buckets” that you can commit to in order to grow your following
✿Chelsea’s unique journey with grief and how she makes death less intimidating for others in her work
✿Ideas on how to balance your multi-hyphenate career with self-care
✿Why voice notes are absolutely essential for boss babes

Quote 1: If you want to get started with something like your own business [ask yourself], what can you offer for free and what do you need that doesn't have a price tag?

Quote 2: I'm bringing the dead grandparents a little closer. That's what I'm doing. Just kidding. But kind of not.

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FLODESK

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This week we are in conversation with one of Girl Gang Craft’s kindred spirits across the pond. Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. Her business journey flourished from a one-to-one approach to a large online community and course offerings for people who want to improve their sales for their product-based businesses.

In this episode you will learn:

Elizabeth’s “3 M’s” of running a successful product-based business
Real-life strategies for making enough money to be a self-employed creator
How to avoid common “bossy friend” pitfalls in your content strategy
How to set up a balanced mix of “discover, nurture, and outreach” channels without having to invest in a platform you hate
Why memes have the potential to be your most effective ad campaigns
How to get out of your comfort zone so you can avoid “shiny object syndrome” aka “SOS”

Quotes

Marketing is speaking to people's emotions. A meme does that in a really light-touch way rather than being like, “do you feel like this?”

I call shiny object syndrome “SOS” because it is an actual warning sign for your business if you keep getting distracted by creating new things.

Show Notes

RSVP GGC Salem

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Sam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community.

In this episode you will learn:

How making time for “shitty crafting” can boost your self-esteem and work opportunities
How to nurture your creative practice without “selling your soul”
Lessons learned from turning a viral event series into a sustainable brand
Strategies for finding your niche and creating content that aligns with your intuition and unique voice
Tips for setting yourself up for success if you have the goal to publish a book
Comedic, effective ideas for getting peoples’ attention in your videos

Quote 1: “I think a safe space requires you not to judge others, but also not to judge yourself.”

Quote 2: “I like to make content that’s not trying to be cooI. I really like to embrace however weird I'm feeling in the moment. The process to me is always interesting. I don't care about viral trends. I'll sometimes do those if they feel fun, but I tend to avoid those.”

Sponsors

Salem RSVP

Craft Fair Class

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“Life's too short to not do all the things you love.” These are the words Camly Nguyen lives by. Camly is a well-known food and travel content creator who has worked with some of the biggest names in the food and beverage industry. But her online business is actually her creative outlet, one that she purposefully keeps separate from her 9 to 5 working as a data and strategy lead for Russell Westbrook schools in LA. Her amazing work ethic and tried-and-true brand partnership strategies allow her the space to make time for all the things she’s passionate about, and make small, local businesses more successful in the process.

In this conversation between Camly and Phoebe Sherman you will learn:

The value you can gain keeping your creative endeavors separate from your 9 to 5
How to build mutually beneficial brand partnerships with businesses of any size that you’re passionate about
Content licensing best practices for any budget
Tips for working with restaurants, small businesses, hotels, and tourism boards
How to simplify your storytelling process in order to make the highest impact
Effective strategies for repurposing content

SHOW NOTES

Shop our Mother's Day Gift Guid

RSVP to our Events

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In this conversation between Camly and Phoebe Sherman you will learn:

The value you can gain keeping your creative endeavors separate from your 9 to 5
How to build mutually beneficial brand partnerships with businesses of any size that you’re passionate about
Content licensing best practices for any budget
Tips for working with restaurants, small businesses, hotels, and tourism boards
How to simplify your storytelling process in order to make the highest impact
Effective strategies for repurposing content

Quotes:

You don’t have to make your passion your full-time job. Some people say, “If you love it, it doesn't feel like work.” But I'm going to say that's not true because you can love something and then keep doing it every single day, and at some point the monotony gets tiring or you are just constantly draining that one area of yourself. And I think finding that balance is really important.

If you really love food and you're trying to pitch to a local restaurant, have those articles, videos, and photos ready on-hand because they really don't know what they can or cannot do most of the time. I think it's about offering a service to help them, too. I particularly love small businesses because they're what makes America “America.”

SHOW NOTES

Shop our Mother's Day Gift Guide!

RSVP to our Events!

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Harley Jordan made a name for during the pandemic as a social media strategist who was bringing more transparency to the secretive world of the influencer industry. But after hitting burnout as the founder of a successful influencer agency and podcast, she knew she had to pivot. Harley joins Phoebe Sherman in this episode to talk about the philosophy and success of her ‘Do Less Club’ - a community of multi-passionate, overthinking creators. Sound familiar? In this episode you’ll learn how to harness your personal brand and brand partnerships to make your marketing process easy and fun for your individual style.

Harley Jordan is a social media strategist, founder of All Influence Management, an Influencer talent agency, and host of “Brand Meet Creator” podcast. She started with the goal of bringing the quickly evolving world of brand partnerships to light - pushing for rate transparency, empowering creators to charge their worth, and sharing general know-how that others refused to share - but after hitting burnout she knew she had to pivot. Harley coined the phrase ‘Do Less Club’ and started speaking directly to multi-passionate, overthinking creators who struggle to hone in on the one thing that makes career content creation easy: an authentic personal brand.

Show Notes Salem Apps Close April 28th RSVP to our Craft Fairs Shop our Mother's Day Gift Guide Parade Swimwear Use code Phoebeesherman for 20% off

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At first glance, Skyler Mapes seems like she’s been living in a storybook. From meeting her husband/business partner on a serendipitous trip to Rome, to trading her unfulfilling architecture career for an international entrepreneurship path, to co-founding Exau Olive Oil and turning it into a viral sensation during a global pandemic, Skyler has a captivating and unique story to tell. But the road from farm to fame was anything but a fairytale.

In this conversation with Phoebe Sherman, Skyler shares her harrowing journey as a small business owner who relentlessly made the most out of unimaginable physical and cultural challenges to create a brand with a soul. She shares her strategies for finding market fit in challenging times, obtaining coveted earned media features, and building a brand that does not rely on social media, and exploring one of her true loves (writing) throughout the process.

Quotes:

"This is content and information that I want to only give to people who are going to pay. I can't keep going on 2-hour drives to go try a new restaurant just to give it away online for free. Some people might call that gatekeeping. I call it gas money."

Show Notes

Get Featuered on our Mother's Day Gift Guide

Apply to our GGC Craft Fairs Nation Wide

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Self-taught witch and founder of Lady Moon Co. Inc. Laura Wong (she/her) joins Phoebe Sherman for Girl Gang Craft Pod’s first interview ep of the year.

Laura Wong considers herself a creatrix - uniquely connected to her inner feminine source of creative power.

The founder of Lady Moon Co., Inc., Wong has curated an online space that’s part podcast and part online shop, where she sells all sorts of incredible goods for those who embrace the practice of witchcraft. Her award-winning Podcast, Third Eye Bind, focuses on disrupting the boundaries of spirituality - and self identifies as a “digital altar to the spirit of the trickster.”

In this episode, Laura and Phoebe share a compelling conversation that starts with how the crafting world brought them together (it all started with a pin trade) and get into the nitty-gritty of entrepreneurship in the creator world, like supply chain challenges, working with wholesalers, finding the right balance of marketing strategies, and more.

You can follow Laura and Lady Moon Co. on the ’net using the below links:

Instagram → @ladymoonco / @lauraamywong

TikTok → @ladymoonco

Shop her store - Witches Welcome! → ladymoon.co

Quotes:

"Witchcraft goes great with being a creative because witchcraft, to me, is all about knowing your power, and knowing that it comes from inside of you. And that it can be a little bit lonely, you know. Historically, all of it is a little isolating. But I think there's a reason for that, and it's been really interesting seeing the communities that have formed from social media, and how it's affected witches today." -Laura

“Where do we get these ideas - and like, how do we take these things on that make us feel shame or guilt? Or like, not enough? for all of these things. A lot of our community, they want to make everything. They don’t feel like it’s their product if their hands aren’t making it. And we’re not going to be able to grow that way. You can only make so many things - you’re not going to be able to scale. That’s where entrepreneurship comes in.” -Phoebe

Show Notes:

Apply To Our Craft Fairs

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Girl Gang Craft the Podcast is back! It’s our first episode of 2023, and we’re excited to be back on the (digital) air.

On this week’s episode, Phoebe takes the mic solo to reflect on some of the experiences that have contributed to her success and personal growth - citing “failures” as a student, early employment, college, and most poignantly, in the process of launching a new business. She explains the extreme discomfort that can come with feeling you’ve come up short - especially in a space you’re passionate about. For Phoebe, that discomfort came from failing her AP Art Portfolio, freshman Environment Science in college, and venturing into the world of biz - craft fair rejections. Long story short, it can feel pretty uncomfortable to sit with shortcomings, especially when they’re happening in a space you’re passionate about.

While acknowledging that failure can happen on a large scale of severity and consequences, Phoebe speaks to her own experiences processing her failures as opportunities for growth, leaning heavily into the need for those creating a business to be able to pick themselves up - no matter how bad it might feel - and try again (or try different!)

Phoebe concludes that the ability to encounter, sit with, and move beyond failure is one of the hardest skills we have to learn - but it’s never without benefit to whatever life throws at you next.

Quotes

“I remember feeling so awful when I got denied from these (craft) shows. It made me question my worth, my work, my plans - my life plans. If I had quit - GGC would not exist today. Maybe I got practice failing.”

“Failure sucks. But that failure is a part of business - a part of life. The difference between a successful entrepreneur and an unsuccessful one?...The successful ones keep going. They keep trying despite all of the failures - despite the shitty views, the low sales, the unsuccessful launches. They try it again - maybe with something slightly different - and they learn along the way.”

Show Notes

GGC Craft Fair Applications Open Now Throw Your Own Craft Fair

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Jocelyn Kelly Reid is here for one major mission: to lead spiritual women towards making a big impact to get rich, work less, play more, and fall in love with life. This Money Queen has had her fair share of success: she worked for the largest asset manager in the world for 7 years, grew a direct sales team of 100 people for a social impact brand, and closed over $1M in sales for a luxury furniture line in under a year at her last full-time position. Jocelyn understood money on a 3D level but after going through a major emotional and spiritual crack open which included leaving a toxic relationship and getting out of 6 figures in debt, Jocelyn mastered how to call money in on a spiritual and energetic level.

Quotes:

[0:14:37] Quote 1 “People started to wake up to the fact that the system isn't as safe as they thought it was. You think it's risky being an entrepreneur? I'm like, how? I am in the driver's seat of the money that comes through the door every day. I get to grow exponentially at any time. Your employer could fire you tomorrow. Because they have to. Because they want to. Because whatever.”

[0:15:03] Quote 2: “If you, for example, are not in a place to be quitting your job with your business, I do suggest having other income because you need to invest in yourself to get support and you don't want to have that chokehold on your business. I get where you get in deep scarcity, [when] you don't actually have any cushion at all…I don't think that we need to be reckless, right? My risks felt required. I didn't feel like I was being reckless.”

SHOW NOTES

GGC Gift Guide

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Kara Harms is the CEO and founder of Whimsy Soul, a lifestyle website with a mission to help empower women to find their everyday magic. She built her 6 figure business on an old futon mattress in an empty apartment after just moving to San Francisco and now manages a team of 7 (and growing!) Tune into this episode to learn about body neutrality, the costs of travel content, and the potent power of blogging.

Quotes:

[0:5:30] Quote 1 “It took me a really long time to let go of the perfect feed and having everything be very polished and branded... So I think that's where a lot of creators still get hung up. I see my peers maybe not being able to let go of the polished ness because…you can't edit a video in the same way you can edit a photo.”

[0:7:45] Quote 2: “I have been able to use that anger to leverage growing my account because, you know, you can tap into that a little bit if you know it's going to spark an emotional response from haters. You can use that to leverage yourself a little bit.”

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Kelsey Plays Piano

GGC Gift Guide

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Erica Feldmann is the founder of HausWitch. She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012. What started as a “micro budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community based in downtown Salem, MA. In 2019, Harper Collins published her book "HausMagick: Transform Your Home with Witchcraft." Tune into this episode to hear all about Erica’s journey as a business witch and how she took one idea and it became something entirely else- a thriving store + community.

Quotes:

[0:7:50] Quote 1 “I want everyone to feel empowered to practice [witchcraft]- to take their own spirituality into their own kind of hands and really be able to tap into their personal power.”

[0:21:40] Quote 2: “if you are identifying as being a witch you are identifying with being an outsider in a way um and from that place you sort of have infinite ways of being in the world as opposed to if you're somebody who really um subscribes to a more like normative experience”

SHOW NOTES

Flodesk

Learn to Play

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Quotes:

[0:7:50] Quote 1 “I want everyone to feel empowered to practice [witchcraft]- to take their own spirituality into their own kind of hands and really be able to tap into their personal power.”

SHOW NOTES

Flodesk

Learn to Play

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Happy spooky szn to all! This week on GGC, we have a long time community member Miss Melinda, a Professional Priestess & Mystic Guide! She's been sharing the gifts of spirituality for years now. Join us as she shares the importance of having a strong and supportive community and how she took her natural born gift and turned it into a successful business!

Quotes:

[17:13] Community, relationships, and connections are so important to building a business

[28:20] Getting to know how your senses work for you is going to give you a stronger sense of how your intuition works

Show Notes

Kelsey Plays Piano

IG Audit

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This week Phoebe is joined by Joanne Hammer, Program Manager for ACT Insurance, a program for Artists, Crafters, & Small business owners that offers annual & event insurance in minutes for product based business. Joanne is passionate about creating new product opportunities for small businesses and entrepreneurs and educating them on the value of protecting their product-based businesses. Tune in to learn the difference between an LLC and insurance coverage and why getting insurance can save you time, money, and lots of energy, covering everything from your inventory and your supplies to third party claims!

Quotes:

[3:46] Everyone selling a product should have insurance, regardless if this is a hobby, entrepreneurial phase, or your full-time job. You should have that insurance to protect yourself.

[21:00] You need that peace of mind, that extra protection so that your business can grow and thrive

Show Notes

ACT Insurance

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Quotes:

[3:46] Everyone selling a product should have insurance, regardless if this is a hobby, entrepreneurial phase, or your full-time job. You should have that insurance to protect yourself.

[21:00] You need that peace of mind, that extra protection so that your business can grow and thrive

Show Notes

ACT Insurance

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This week, Phoebe sits down with Kat Hantas, the founder of 21 Seeds Tequila, to discuss all things TEQUILA and female entrepreneurship. The brand began with a few bottles infused in her home with ingredients she had on hand, which evolved into the award-winning infused tequila you see today. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key while raising money, how she shaped her organic reach on Instagram, and pick up a few cocktail tips and techniques along the way!

Notable Quotes

“Really think hard on who’s your core audience, who’s your power user. Focus all your initial marketing efforts on your power user and build a ground swell!"

“I strongly believe that your brand needs a personality. Like you gotta personify your brand."

Show Notes

GGC Winter Season

Flexispot use GGCV9 for 10% off

Adobe Express

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Notable Quotes

“Really think hard on who’s your core audience, who’s your power user. Focus all your initial marketing efforts on your power user and build a ground swell!"

“I strongly believe that your brand needs a personality. Like you gotta personify your brand."

Show Notes

GGC Winter Season

Flexispot use GGCV9 for 10% off

Adobe Express

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This week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business. Tune in for a quick crash course on why short-form video content is a non-negotiable in your marketing strategy and how to create original content that converts.

Noteworthy Quotes: [04:55] If you don’t have a marketing team, YOU are your marketing team—and organic content is free.

Show Notes GGC 5 Day Reel Challenge

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Minna Khounlo-Sithep is an Amazon expert with over 15 years of entrepreneurial experience, a bachelor’s degree in Advertising, minor in Psychology, and a Master's degree in Business Administration. She is the owner of Lil’ Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Minna is an Amazon expert and has helped many fellow business owners start and grow on Amazon.

Jacqueline Snyder is a fashion designer by trade and a business strategist. She is also the founder and CEO of Designer Consulting Co-Op and has over 12 years’ experience of coaching start-up fashion apparel and accessory brands.

Follow The Product Boss on IG: @theproductboss

Explore their offerings: www.theproductboss.com

According to the founders of The Product Boss, makers gotta make money. Otherwise, a business is just a hobby.

This week, Phoebe is joined by Minna and Jacqueline of The Product Boss, who aim to provide ideas and strategies to product entrepreneurs stuck in a sea of service-based advice. Tune in as they discuss the ins and outs of what it really takes to scale a product-based small business and to learn why the successful entrepreneurs-turned-coaches want makers to shift their mindset away from perfectionist ideals and limiting beliefs in order to take their beautiful offerings from “just a hobby” to a full-blown successful business.

Noteworthy quotes: [22:05] Makers gotta make money—otherwise, this is just a hobby.

[50:49] We can create beautiful products, but if there’s no one there to take us up on that offer, we’re not selling anything.

Show Notes Vendor applications

Holiday Gift Guide!

GGC 5 Day Reel Challenge

The Product Boss

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Julie (Jules) Benefico is a Certified Clinical Herbalist with a passion to help others uncover the mysteries of their soul and heal naturally. Jules focuses on allyship, forgiveness, gratitude, shadow work, pleasure, and solidarity as tools to aid her herbal work. She believes that herbal medicine is an accessible earth-based healthcare system that digs deep to get to the root of ailments and not cover up symptoms.

For Jules Benefico, all businesses are relationships—not stagnant constants, but dynamic and ever-changing connections between people and offerings. And like all relationships, businesses can surface old wounds and new roadblocks along the entrepreneurial journey.

In this week’s episode, Phoebe sits down with Jules, longtime GGC community member (and ex-GGC partnerships lead!), Certified Clinical Herbalist, and founder of Boss Witch Botanicals, to explore the role of transformational healing and deep inner work in business growth and success.

Tune in as they explore the roots of common entrepreneurial roadblocks (especially for healers and witches) and how alchemy, inner child work, and even fear are powerful tools for long-term prosperity.

Noteworthy quotes: [11:00] Businesses are relationships. What we give to them and put into them is what we receive back.

[15:10] I’m not here to heal you. That’s not how it works. I’m here to hold space and support other people while they’re healing themselves. Healers are people who are actively healing themselves and holding space for other people.

[46:00] Don’t be afraid that you’re giving out too much. There’s always more that you’re going to give… Fear that you’ll “run out of content” isn’t accurate. Don’t overthink it. Share what excites you.

Show Notes Winter Craft Fair Apps Are Open Holliday Gift Guide Apps Are Open 50% off your first year of Flodesk

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Claire Xue serves as the CEO and founder of Moodelier, where she offers immersive and one-of-a-kind pieces and educational resources to help creative entrepreneurs achieve scroll-stoppingly captivating visuals. Over the course of her career, Claire has designed and created visually immersive events for Bumble, Phenomenal Women, and Flodesk, to name a few.

Claire has a passion for bridging the gap between art immersion and achievability for creatives around the world. You'll find her signature designs and pieces in creative photography and videography for some of the world's leading brands.

This week, Phoebe is joined by Claire Xue, visionary CEO and founder of Moodelier. Claire shares her journey before and after the launch of the wildly successful product-based business that helps other creatives style and design stellar photo shoots and immersive visual experiences.

Tune in to learn how Claire took her vision for Moodelier from ideation to execution, what strategies she employs to keep herself motivated, and what advice she has for creatives who are “waiting for the right moment” to start their dream business.

Noteworthy quotes: [12:25] Part of my strategy to keep myself accountable is making plans with others.

[33:41] When your brand grows or your brand presence grows, you do need to add different elements into your current branding—and that’s okay.

Show Notes

Craft Fair Applications:
Vendor applications for our 2022 holiday markets in Oakland, CA and Salem, MA open July 14, 2022. Sign up to be notified when apps open at girlgangcraft.com/events

Holiday Gift Guide Apps:
Join 100+ femme-led small businesses across the country in listing your biz on our upcoming Holiday Gift Guide! Applications open July 14, 2022. Sign up for our newsletter for updates.

Quixotic Design Co:
Ready to give your website the glow-up it deserves? Invest in a custom logo and site design with Quixotic Design Co. Mention GGC to get $100 off your service.

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It’s summer, and that means craft fair season is well underway. Whether you’re a seasoned market veteran or about to put up shop for the first time, one thing is for certain: Accidents will happen. In this week’s sponsored episode, Phoebe is joined by JoAnne Hammer of ACT Insurance for a breakdown of why all participating vendors should invest in insurance coverage in order to protect their business from a number of challenging scenarios. Tune in for the ins-and-outs of ACT’s policies and learn how to customize a policy to your unique situation.

Noteworthy quotes:[28:09] Regardless of how careful we are—accidents happen. Insurance is key to help build your business and protect it. Show Notes

Join the Clique Membership

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This week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships.

As creative entrepreneurs, one of the hardest things to accept is we don’t know what we don’t know (about branding, partnerships, finances, etc.) and that trying to figure it out solo can be a path to discouragement and burnout. That’s where community comes in.

This week, Phoebe is joined by LaToya McInnis, founder, creative director, and designer of accessories brand Cocoacentric (plus longtime GGC community member!) to discuss the impact community opportunities and connections have had in her major success.

Learn how LaToya found her footing in the entrepreneurial world by way of in-person pop-up markets, online classes (like GGC’s Level Up Academy), and big brand partnerships—opportunities born from her willingness to say “YES” to new opportunities from her ever-growing community.

Noteworthy quotes: [31:13] You never know who’s looking at your brand.

[37:47] There are times where I get zero online sales. You can’t give up. You can’t stop.

SHOW NOTES

Join the Clique Membership

Join the waitlist for our Reels Course:

Try the amazing female-founded 21 Seeds Tequila! use code GIRLPOWER at checkout for a $10 off your entire order.

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Aleksandra Zee is an Oakland-based woodworker with a degree in Fine Arts whose work as a display artist for Anthropologie led her to a woodworking career. She creates and sells original and commissioned pieces, teaches workshops at her studio in Oakland, and speaks regularly to audiences about her craft. Her work has been featured in Dwell, C Magazine, San Francisco Gate, Esquire, 7x7, Desert Sun, Refinery29, and on the Urban Outfitters blog.

What does it truly look like to build (and maintain) a values-driven business alongside tremendous growth and success?

This week, Phoebe is joined by Oakland-based woodworker and artist Aleksandra Zee, who creates and sells original and commissioned pieces, teaches workshops at her studio in Oakland, speaks regularly to audiences on her craft, and advocates for the use of sustainably sourced, FSC-certified materials.

Tune in to learn how Aleksandra’s early days building in-store and window displays for Anthropologie led to her permanent love affair with woodworking, what she does to establish healthy boundaries alongside an ever-growing online presence, and how she’s maintained a values-driven approach to her business dealings at all stages of her professional growth.

Noteworthy quotes: [23:10] Social media gives a microphone to everyone. That’s a good thing and a bad thing.

[38:41] Don’t be afraid to lay out what your needs are and see if they can be met [by a partnership/collaboration].

Show Notes:

RSVP to our upcoming spring craft fair in Salem, MA on May 22, 2022.

Join the waitlist for the Clique Membership (registration opens on June 1, 2022)

Join the waitlist for our Reels Course:

Shop our latest Girl Gang Craft Apparel items: Ask Me About My Small Biz Sweatshirt, Small Biz Owner Hat, FIND JOY Shirt

Book a reading or teaching session with Miss Melinda today at missmelinda.com or join her Patreon community at patreon.com/MissMelinda

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Do you HAVE to show up on camera to grow your Instagram audience? Does “niching down” actually limit your sales? Do hashtags even matter anymore?

This week, Phoebe talks all things organic growth and niche-specific marketing with Instagram expert and coach, Mya Nichol. For the past two years, Mya has been working full-time on Instagram and combines savvy strategy with tangible tips that anyone can implement daily.

Tune in to learn how Mya grew her IG following by 100K in just 6 months (!) through trial and error, why she believes all product-based business owners need to show up on camera, and why she thinks it’s essential to niche down in order to stand out in your industry.

Noteworthy quotes: [19:50] If you want to build a brand, you’re gonna have to be the face of your brand…People can’t connect to a picture of earrings.

[49:26] Start building an email list even if you only have 50 followers.

Comercial

RSVP to our upcoming spring craft fairs in Oakland, CA and Salem, MA.

Shop Girl Gang Craft Apparel items: Ask Me About My Small Biz Sweatshirt, Small Biz Owner Hat, FIND JOY Shirt

Join the waitlist for our upcoming Reels Course.

Registration for the GGC Clique Membership opens June 1, 2022! Join the Clique waitlist.

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When it comes to life’s difficulties, artists are expected to be in their element (“starving artist” trope, anyone?) But how do artists actually find the motivation, inspiration, and opportunity to create in the face of hardship? This week, Phoebe is joined by Fernanda Martínez, an Oakland-based artist and founder of La Tinta Art, who reflects on the ways the COVID-19 pandemic shaped and shifted her journey as a muralist and fine artist. Tune in to hear Fernanda’s story: Learn why she chose to work under a brand name; how she has found licensing opportunities with big retailers like Anthropologie; how the pandemic brought both blessings and burdens to her business; and how, through it all, she’s found beauty and inspiration in her world.

Noteworthy quotes: [37:44] You can’t create every day, and that's okay.

[40:07] There will be obstacles—always—even when you feel like you’re doing great. Be open to learning from them.

SHOW NOTES

RSVP to our upcoming spring craft fairs in Oakland, CA and Salem, MA.

Shop our latest Girl Gang Craft Apparel items

Check out Let’s Make Art today

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Does your marketing strategy suit your personality type? Should it? Katrina Aronson thinks so.

In this week’s episode, Phoebe talks all things entrepreneurship and CEO mindset with the entrepreneur turned business and marketing strategy coach. Tune in to learn more about Katrina’s personal experience transitioning out of her career in corporate finance and why she believes all entrepreneurs should lean into what sparks joy when building and refining their marketing strategy. Because when it comes to business, not all CEOs are cut from the same cloth, and not all marketing strategies work for everyone.

Noteworthy quotes: [25:38] What happens in marketing is we see what other people do and then we decide, “Oh, I’m supposed to copy that.

[26:46] You light up when you’re doing what feels good. Our energy comes through when we’re doing what we love to do.

SHOW NOTES

RSVP to our upcoming spring craft fairs in Oakland, CA and Salem, MA.

Spring Edit

Let’s make art

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What does it mean to be an industry disruptor? How does innovating and shaking up the status quo actually impact the trajectory of a small business? This week, Phoebe interviews Anna Lee of Lioness, the women-led sexual wellness company that built the world’s first and only smart vibrator. Her mission? To provide people with access to their own sexual pleasure on their own terms. Tune in for an insightful discussion about data-driven pleasure, maverick marketing in the age of shadowbanning, and the value of humor and playfulness in the face of industry pushback.

QUOTES

[05:55] People don’t know a lot about their sexual wellness because there’s such limited research around it.

[13:36] You really can’t compare your journey to the trajectories of other small businesses. We found success making connections to the beautiful weirdos and dreamers in this space.

SHOW NOTES

APPLY TO OUR SPRING CRAFT FAIRS

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LIONESS VIBE

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There’s no denying that good publicity is a business boost. But if you’re a small business owner, retainer PR may not be the solution for your press needs. That’s why this week’s guest, veteran publicist Nora Wolf, created Wolf Craft, the à la carte PR shop for creative business that aims to arm entrepreneurs with the tools and resources needed to cultivate their own media-ready content.

If you’ve been wondering how to get featured in your favorite publications for free, then tune in as Phoebe and Nora unpack why earned press matters for small businesses, what editors are looking for, what you need to do to make your offerings pitch-worthy, and how to do your own research to identify the right niche for you.

Noteworthy Quotes: [13:34] Without good pictures, there’s not a design editor in the world who’s going to publish your work…If you don’t have photography that supports the visual or aesthetic goals of your product, you’re dead in the water.

[39:30] You could spend all day researching. It’s very important to develop boundaries.

SHOW NOTES

APPLY TO GGC SPRING SHOWS

PODMATCH

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Ask Dr. Akilah Cadet how to be a better ally, and she’ll first tell you this: Allyship is a waste of time, because allyship allows for comfort. Instead, the Founder and CEO of Change Cadet, an organizational development consulting firm offering a wide array of anti-racism and diversity services for companies and global brands, calls on each of us to join the lifelong work of being an ACCOMPLICE to change. This week, Phoebe sits down for a powerful discussion with Dr. Cadet on the slippery nature of allyship and how all of us can become soldiers of change in the workforce (and beyond) through a consistent process of learning and unlearning the biases and privileges that shape us. Tune in to learn how Dr. Cadet drew on her many experiences of judgment, “isms,” and barriers in the workplace when evolving Change Cadet, how she finds room for causeless, selfish joy, and why she believes Beyoncé is the gold standard for leadership.

Noteworthy quotes: [30:05] Allyship is a waste of time. Allyship allows for comfort.

[31:47] Being an accomplice is not a point of arrival. It’s lifelong, and it’s always happening.

[36:40] I don’t limit myself. I allow myself to go where I’m inspired, where I feel like there’s opportunity to create.

SHOW NOTES

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If Coca-Cola, Target, and Apple have to promote their business, so do you. Have doubts? Roxy Prima and Phoebe Cornog of Pandr Design Co. will put those to rest. This week, Phoebe chats with the dynamic biz duo who co-run the successful boutique design agency specializing in custom murals. Tune in to hear how a mutual love for lettering and graphic design sparked a creative partnership between the two founders that has attracted clients like Visa, Target, the Minnesota Vikings, and Lululemon. Roxy and Phoebe attribute their sustained success over the years to consistent outreach and believe it’s time for femme creatives to put their work in front of their dream clients, one email or DM at a time.

Noteworthy quotes: [19:41] We’ve made hundreds of thousands of dollars through outreach...it is critical when starting your business.

[20:18] Outreach should be a habit for creatives and small business owners. It will get you more work.

[20:27] Don’t make any assumptions about what company can afford your services.

[26:30] If Coca-Cola has to advertise, you need to be putting yourself out there.

SHOW NOTES

NEED HELP WITH TAXES?

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It’s strangely true that looking back can help pave the way forward, especially following what has felt, for so many of us, like an endless push to an unclear future. In this week’s episode, Phoebe reflects on the past two years of life and business and how the struggles and successes she experienced in a time of instability (hello, 2020-2021) helped her rediscover herself in moments of authentic joy.

Tune in for a thoughtful trip down memory lane as Phoebe guides listeners through GGC’s pandemic-motivated pivot and shares the realities of the process: launching the GGC podcast, bringing the biz online, reshaping brand partnerships, cultivating community in a virtual world, and building a team from the ground up.

Quotes:
[14:37] If there’s anything I’ve learned this year, it’s that you should try things. Just do the thing. Figure out how to do it. Make a deadline. Make it public so you actually have to follow through. This is as much about overcoming imposter syndrome as it is about finding what you don’t like.

[23:02] I am excited to feel excited again. I am excited to keep growing the business, while also focusing on my needs as a human, a creative, a friend, a partner, and an artist.

Show Notes

Level Up

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Can you write copy that leads to major sales without using fear and manipulation tactics?

For Tarzan Kay, the answer is a resounding YES. The copywriter-turned-business owner believes high-integrity marketing that’s anti-FOMO, anti-bro, and anti-racist will become the new status quo for online business—and if her company is any indication, things are on the right track.

This week, Phoebe sits down with the launch whiz and copy queen to talk all things email marketing, copywriting, and ethical launches. Tune in as Tarzan shares her biggest lessons to date from running a successful company (including how psychedelics have served her business) and calls on us all to interrogate our own levels of engagement with “bro marketing”—aspiration marketing that uses short-sighted and self-serving tactics to compel consumer behavior.

QUOTES:
[24:12] The truth is you can hustle when you’re not at your desk. I never stopped thinking about my business, and that’s what burned me out.

[26:20] When you land on something that people really bite, don’t go on and create the next thing. Work on that. Launch it again. Sell it again. Create more of that thing.

[39:15] There’s no “Bible of Ethics” that says do this, don’t do that. Businesses are complex.

[43:13] For most people, what will make the biggest difference in their email marketing is just consistently showing up. That is step one.

SHOW NOTES

LEVEL UP

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This week, Phoebe sits down with Nashville-based Internet and IP lawyer, Maria Spear Ollis, for an insightful and informative discussion on online brand protection for creative entrepreneurs.

Quotes:[21:33] The product of your intellectual output is uniquely yours and deserves protecting. [39:30] Don’t let a [bad] situation stop you from doing what you love. A copycat business is not sustainable and is a sign of someone with no creativity. Show Notes

Want your business featured on our podcast? email us at hello@girlgangcraft.com

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Lisandra Vazquez is a Puerto Rican-born photographer, media strategist, and short-form video expert with a deep fascination for all things media. Her work has explored self-presentation, identity, power, femininity, social comparison, and the tension between fantasy and reality. A passionate researcher and spiritual educator, Lisandra has also provided aura readings for friends and clients alike. Her company, Auraology (which has paused operations—for now!), was created to shed light on auras by way of offering people photographed versions of their aura image.

As it did for most of us, 2020 brought Lisandra Vazquez something all creative entrepreneurs are terrified of: a full stop to her business. The pivot that followed, however, has brought the talented photographer, media strategist, and short-form video expert new joy in the face of uncertainty. This week, Phoebe sits down with the long-time friend of GGC (and former Clique workshop instructor!) to discuss all things transition, transformation, and of course–TikToks and Reels.

Listeners tune in to a lively chat exploring auras (and how they reflect/inform our personal journeys), how Lisandra pivoted her business to new heights, and practical ways creative entrepreneurs can embrace short-form video content for their business.

Quotes:
[24:45] It’s okay that Auraology was a chapter and not the whole book. It’s not a failure. It’s a success.
[27:19] Give yourself permission to drop the things not serving you anymore.

Show Notes

Want your business featured on our podcast? Or our newsletter? We'd love to shout out your biz and direct our small business lovers your way! email us at hello@girlgangcraft.com

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Tiffany Lauren Jones is a strategic planner and business coach who helps freelancers, coaches, and consultants organize and plan business goals. She believes in human connection over profit, self-care over hustle, and collaboration over competition. In 2017, after working in apparel product development for eight years, Tiffany set out on her own journey to pursue entrepreneurship with the goal of building generational wealth and opportunities for herself and her clients. She provides one-on-one strategic partnerships, a group coaching program, and educational content for her digital community.

Work with Tiffany and learn about her offerings here

Follow’s Tiffany journey on Instagram: @tiffanylaurenjones

As solopreneurs, the thought of “doing less” can feel equal parts ridiculous and terrifying. For Tiffany Lauren Jones, however, “doing less” was a solution to the relentless burnout she was experiencing, common to so many small business owners. In this week’s episode, Phoebe has a frank conversation with the strategic planner and business coach on just what gets us stuck on the burnout train, how mindset is truly at the root of business success, and what practical steps all entrepreneurs can take to free themselves from the grips of hustle culture and step into their power as three-dimensional, fully-empowered business leaders.

Listeners tune into Tiffany’s journey from overwhelm to optimization and learn how time management tools like the Pomodoro method and assessment tools like the Kolbe A Index helped her reshape her business practice. She also offers some refreshing real-talk on how to attract new clients by leading with authenticity, how to ask for help as a solopreneur, why you probably need to raise your prices, and why you need to do less to do more.

Noteworthy quotes: [26:18] I couldn’t become this version of myself we’re talking about now before I worked through my confidence, how I valued what I’m teaching, and what I have to say.

[42:51] You go much faster and much further with the help of other people.

[44:45] Don’t be afraid to do less.

Show Notes

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What is an “expert,” and why are we all so timid about considering ourselves one? In this week’s episode, Phoebe explains just why YOU need to show up as an expert in your field (because guess what, you already are one) and lays down the steps to doing so whether you run a product- or service-based business. Tune in to learn how to deal with imposter syndrome so you can truly step into your power, distill content pillars from your unique knowledge base, and establish tiered offerings for your business to draw in new customers—and KEEP them.

Quotes:
[07:34] Call yourself a damn expert! YES, YOU. You are an expert in your field. You have dedicated your life to lithography, or chainstitching, or somatic movement, or business optimization, or marketing. So what if some old guy has 50 years of training under his belt, and you have 10? YOU ARE AN EXPERT IN YOUR FIELD.

[11:30] It’s important not to “get over” your imposter syndrome, because we may never do that, but instead face it head-on and say, “Imposter syndrome, I see you, but I am going to show up for my audience anyway.”

Show Notes
Clique Membership

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As creatives, we place a great deal of pride in our handcrafted products and our solo entrepreneurship. The pressure to “do it all” is one we each inevitably face, and for many of us, it stops offering a sustainable path to success. For makers especially, the decision to manufacture can be challenging in part due to the existing stigma surrounding factories, particularly those located overseas.

In this week’s episode, Phoebe talks outsourcing, manufacturing, and marketing with Tiffany Ju, responsible manufacturing advocate and designer/founder of Chunks Shop. Tiffany dives deep into the complex nature of manufacturing and why there is no one-size-fits-all approach to sustainability in business. Tune in as she shares her journey both leading up to and following the rapid success of Chunks and how she’s grown her business from just herself to a team of 6. A true marketing maverick, Tiffany wraps up with her stance on marketing: namely, that it doesn’t need to be anything but authentic and true-to-self to be wildly effective.

Quotes

[23:51] “Manufacturing is not a black and white issue. It’s so nuanced. You’re talking about national economies and culture.”

[37:50] “Seasons and collections just never made sense to me...I just design when I have a good idea.”

[40:11] “As I’ve gotten older I’ve come to terms with leaning into how my brain works and what I’m good at instead of thinking I should be doing something. You just have to lean into the things that light you up, and the people will come.”

Show Notes

Join the Clique

Shop the GGC #smallbiz directory

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Craft fairs are BACK! Maybe it’s been a while since you’ve busted out the tent and folding table, or maybe you’re new to the whole scene. No stress—we’ve got you covered with these pro tips from GGC Founder and craft fair connoisseur Phoebe Sheman on how to absolutely kick ass at your next IRL market.

Tune in as Phoebe breaks down craft fair basics and guides listeners through each stage of the planning, execution, and wrap-up processes, applicable for both outdoor and indoor events. Learn how to find events in your area, why you absolutely need a wagon, and how to keep your brand alive in people’s minds after they leave your booth. If you’ve been struggling to get back in the game or just get started, period, look no further for a foolproof (yet realistic!) guide on how to position yourself for an impactful and engaging event.

Listeners based in the Bay Area: Check out this post for a line-up of upcoming craft fairs to attend or apply to this Summer!

Want more tips on booth set-up? Download our free Booth Design Guide!

Show Notes

June 12th Craft Fair in Oakland

#shopsmall Directory

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For so many of us, the relationship we experience with food and nutrition is deeply complicated. With “wellness” culture invading our day-to-day lives, whether it’s on our social feeds or in our product recommendations from Google, the path to true wellbeing can be a winding one with what feels like several pitfalls along the way. How do we even begin?

In this all-too-relevant episode, Phoebe sits down with Molly to explore the toxic mechanisms of diet culture and how practices such as intuitive eating and body neutrality can help each of us on our journey to better living. Molly breaks down the trap of “yo-yo dieting,” how we can begin to approach eating intuitively, and why body neutrality can help us break free from obsessive patterns so that we can reclaim our energy, our time, and our health.

Noteworthy quotes: * Dieting is rooted in oppression. * Disordered eating creates trauma within our bodies. * Change the world, not your body. * The reality is “that voice” is not going to go away completely, not in the world we live in. So, put it in the backseat. * If I didn’t start this path of intuitive eating and healing my relationship to my body, I wouldn’t have launched my own business. I had to have the energy + space I gained back in order to pursue this.

Show Notes

Four Steps to Food Freedom

#Shopsmall Directory

Apply to our craft fair

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Does this sound like you? You’ve created and curated a stellar batch of content that will really put your business on the map. A couple of weeks pass, the content performs well, and you’re stoked! Now what?

This week, Phoebe digs into repurposing content, the next step when you’ve created and shared your existing content. After a quick content batching refresher, she lays out the process of how to repurpose strong content in various formats and on multiple platforms to boost visibility and engagement across all channels. Tune in for several tangible examples that you can apply to your specific business needs, and walk away with a game plan for elevating your content strategy. Don’t let your content be a “one and done: situation! Start repurposing now so you can rest easy later.

If you’re new to content batching or need a refresher, check out our blog post on the topic or take our Content Class.

Noteworthy quotes: * [03:45] Batch your content. Plan your content. Save yourself time. * [07:06] The number one rule of marketing is: REPEAT, REPEAT, REPEAT. Don’t shy away from your content being repurposed. You really need to drive home your point to make an impact.

Show Notes

Check out the #Smallbiz Summit

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Phoebe sits down with Sylvia to explore the role of storytelling in her personal business journey, including its integration into Zaleska’s design process, branding, workflow, and marketing. Listeners follow Sylvia’s journey from high school art teacher to maker to curve model as she offers guidance on how to use your personal story to create the business (and life) you want. Sylvia highlights intuitive reasoning and storytelling as meaningful business tool, and explains how all makers and business owners can use narrative and truth-telling to take their business to new heights. She also offers practical guidelines for brands on how to best approach size inclusivity via transparency and receptivity.

Noteworthy quotes: [14:11] I remember asking myself this question: Will you regret not finding out if you can do it? And the answer was a wholehearted, “YES.”

[24:44] What I can say is that if you can’t tell a story with your product, you’re going to struggle.

[29:41] There’s beauty in being able to scale your business to the place where you can live the life you want to live.

[37:14] Figure out what you really love about your business, what lights you up, what you want to do when you wake up every single morning. Whatever that isn’t: Give that job to someone else.

[41:12] I don’t feel overwhelmed, because I’ve optimized my systems.

[43:57] To be able to walk into a store and buy something off the rack is not a luxury that has been afforded to my body type.

Show Notes

Smallbiz Summit

Smallbiz Directory

Follow Sylvia:

@sylvia.tennant

@zaleskajewelry

https://www.zaleska.ca/

Listeners, use code GIRLGANG for 20% off! (Expires 4/30/2021)

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The to-do list is a hotly contested topic. Are you holding onto yours for dear life? In this episode, Phoebe explores why the to-do list is more harmful than helpful and suggests that it be disposed of—forever. Tune in for an honest examination of how the antiquated to-do list method is creating more stress and anxiety in our lives, why it becomes so linked up with our sense of worth, and how we can all instead take steps to a more holistic (and hopefully, healthier) approach to productivity.

Noteworthy quotes: * The thing about the to-do is it is never done. There is always more to do. Having a visual representation of all the things you need to do and can never finish is harmful. * Your worth is not measured by your productivity. * Thinking about the week in a holistic sense makes space for being human. We want to feel complete at the end of the day and have space in our brain to rest.

Show notes

Smallbiz Directory

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Casey Zabala is an artist, tarot reader, practicing witch, intuitive mystic, and the founder of Modern Witches Confluence. She is author and illustrator of both Wanderer's Tarot, a feminist tarot deck for modern witches, and Wyrd Sisters Oracle, an oracle deck for connecting with one’s personal magic. With 18 years of tarot experience, Casey believes that divination is a tool for personal empowerment and healing, and hopes to empower others on their path of self-discovery.

Casey teaches mystical workshops which center on tarot and divination, and also include crystal healing, magical self-care, and principles of manifestation. Casey aims to guide individuals through their personal transformation with creativity and magic by teaching ancient tools to modern seekers, while creating community along the way.

Phoebe sits down with Casey to discuss her journey as a witch and how she’s integrated her craft into her business practice. Listeners tune into her experience taking Modern Witches Confluence virtual (for now), how she’s held her community accountable and taken anti-racist action during a time of necessary reckoning, and why it’s important—and possible—to embrace and welcome spiritual practice within our individual approaches to business.

Podcast Notes: https://www.girlgangcraft.com/podcast-ep-22

Check out Modern Witches Confluence: https://modernwitches.org/

Enroll in Level Up: https://www.girlgangcraft.com/levelup

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Nowadays it’s not just good enough to have a strong brand. Today’s customers want to know more about you—the creator. And we get that sometimes it can be a little scary. In this episode, Phoebe discusses tactics on how to add a bit more of your self to your brand, through things like Reels TikToks, virtual events and much more and how to step into your power, face your stage fright, and get comfortable on camera.

“This is what makes small businesses special, your story and YOU. This is why customers want to shop your product or your service, it’s because they are supporting you, and receiving a little slice of your special sauce in return.” [01:17]

Episode timestamps:

[0:44] Why it’s important to show up in your content

[2:31] Ways you can show up for your business on social media

[4:47] Growing your business through events

[5:45] The art of a good business DM

[7:33] The secret to combating stage fright

Show Notes

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Ever wonder, ‘what exactly is a craft-based designer and what do they do?’ Well then meet this week’s guest, Kitiya Palaskas. In this episode Kitiya will discuss how she got her start in this industry, how she stays creative in this crazy, tips to get reaching out and staying on big brands radar, and advice for turning your creative passion into a career.

Kitiya Palaskas is an Australian craft-based designer, author and speaker with a multi-disciplinary practice. She specialises in prop and installation design, content creation, illustration and workshops, focusing primarily on using handmade techniques and traditional craft methods re-imagined in contemporary ways. Her work is characterised by its bold colours and quirky themes and has spanned the retail, music, advertising and publishing industries. Her clients have included: Lego, Etsy, The Washington Post, Warner Music, Amazon, Bailey Nelson, Frankie Magazine and Lily Allen, among others. She is the author of Piñata Party, a DIY craft book available in Australia, the UK and the USA.

Episode notes:

[05:43 ] What in the world is a craft-based designer?
[14:10] How to stay inspired in a digital world.
[21:35] The three tactical tips you need to pitch and secure big name brands as partners
[33:03] How has your business pivoted since COVID?
[47:21] What advice do you have for people who want to turn their creative passions into a business?

Selected Quotes:

[ 11:32] " I get these ideas and I get so passionate about them and I just have to see them through. Life's short you just gotta like to follow your dreams,” Kitiya says.
[14:19] "I think it's really easy to think that you're looking for inspiration as you're scrolling through Pinterest or scrolling through Instagram feed. But really you're just absorbing the ideas of other people. And I know that's what inspiration is, but it's really hard when you then want to use your inspiration to create original work if the core inspiration came from somebody else's work, because it starts to form this rehashing cycle, where your work starts looking like everything else on Pinterest,” she mentions.
[25:27] “These brands get pitched all day long and have multiple campaigns running for different aspects of their business all the time. So you wanna make it really easy for them and clear for them to see exactly how they could use you,” she discusses.
[30:48 “It's not just about what you can get from them [clients], but it's about how you can nurture [that relationship] once they are your client and keep them on your list,” Kitiya says.
[45:18] “Self care and well-being need to come first! Because if you don't feel great like that, then you're not going to be able to be your most creative and authentic self and that's the thing that brands and clients want to work with you for.” She says.

[47:34] “First thing to do is just start putting your work out there! Don't worry too much about having a fully realized brand from the get-go, before you begin, because you might never feel ready then.” Kitiya says.

Show notes

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LLC vs Sole Proprietorship, EIN, trademark vs copyright. There are so many things business owners need to tackle to make their business legit in the eyes of the government. In this episode, Phoebe tackles these subjects and providers advice on how to get legit.

Episode timestamps:

[04:35] Reasons why it's important to take and make your business legit.

[05:23] Business structure: What is it and how to determine which one is right for you.

[08:23] S-corp vs. C-corp: What's the difference and what do they mean.

[10:27] Reasons to be legit!

[16:12] Banking for your business

[18:50] Taxes, taxes,taxes

[20:39] The difference between trademarks and copyrights.

Download our free Legit Biz Guide here: http://bit.ly/howtomakeyourbizlegit

summary: https://www.girlgangcraft.com/podcast-ep-19

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Jessie Susannah Karnatz is an Intuitive Financial Coach, small business alchemist, and tax preparer bringing Capitalism-Critical financial education to clients in the Bay Area and online and doing it all with impeccable business lady style.

Episode Summary

Bringing in PPP, tarot, astrology, finances, and personal budgeting, we sit down with Jessie Susannah Karnatz, aka $Money Witch$, to talk about losses, taxes, and financial wellness practices.

Episode notes:

[01:19] Stop asking, ‘How are you,’ and instead ask this.
[14:17] Can you define what bookkeeping is?
[27:40 ] Business structure 101: LLC vs. Sole proprietor vs. S-corp
[52:10] How does PPP forgiveness work?
[58:17] Any advice for business owners in general?

Selected Quotes:

“ I'm experiencing the full range of human emotion every day. I am all of that”
Don't become an LLC or S Corp b/c some guy, said so, I see a lot of that. [40:30]
Running a business is a whole job! [55:36]
“[We’re] using tarot as the spoon sugar to have the conversation about budgeting. [1:08:33]

Enroll in Moneywitch's Business Coven

Show notes

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Phoebe welcomes you into 2021 with a look at how GGC navigated the pandemic and pivoted from in-person events in 2020. She gives details on how they brought their events online, created new offerings like this very podcast, how they managed brand partnerships virtually, and premiered their holiday directory which doubled their typical craft fair profits. Transparent as usual, Phoebe gives revenue numbers and an inside look at her thought process as lead her team with flexibility and creativity. She leaves you with tangible advice on planning 2021.

Episode 17 Notes

Girl Gang Craft The Podcast: Recent Episodes

Phoebe Sherman: Artist + Founder of Girl Gang Craft