Traffic And Leads Podcast

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Our today’s Traffic and Leads podcast we have a very special guest Dr. Tamera Foley and today we are talking about how to help children cope with trauma.

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A systematized business will run even without your oversight. If you want to run your business like a well-oiled machine, you need to listen to this podcast. Today we will talk about SOPs or standard operating procedures.

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How to start a coaching/consulting business. In the episode, Lindsey and Dianelly Agudelo are sharing some useful insights about starting a coaching business.

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Amy Hart (https://www.linkedin.com/in/amy-hart-b91580172/), a former nurse of 25 years, has since started her own life coaching business. With 3 different certifications, Amy focuses on helping women in their lives who have lost their sense of peace and fulfillment. Through her courses and through sessions with Amy, she aims to help these women find what they want to do, and help them achieve the goals that they have yet to put into motion. Together, Amy and I talk about the struggle that businesses owners face, and what sort of things she can do to help people that may be in a similar position. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

What causes chaos among business owners. Amy touches on the fact that starting your own business is very overwhelming, and that it takes all of your own energy, even when you’re not present at your place of work. It’s challenging to turn your brain off and focus on other areas of your life, and Amy works to help remind people of how important is it to focus on other things. It’s okay to be super busy! However, you need to keep your mindset in check, so you don’t experience that sensation of being incredibly overwhelmed.
Amy reminds us that our thoughts create our reality. If you allow yourself to get overwhelmed and practice the idea that you’ll never be able to accomplish what you want, you’ll create that reality. If you change your thinking, and pivot towards something more positive that you can do, your mind will create this reality of peace and fulfillment. You’ll be doing what you want to do, and you’ll be doing it in a positive way.
Amy gives us some of her best tips and pointers. We all have neural pathways in your brain (Amy enjoys calling them “freeways”) that have been created over the years of thinking. If you tell yourself that you won’t think about something and focus on positive thoughts, but you don’t practice that, you’ll never achieve it. Create things like a mantra, or a system that you can follow, to make sure you’re following through on these thoughts you’re creating.
Speaking of mantras, Amy explains what a mantra can be. For most people, they assume that a mantra is something you say to yourself in the mirror over and over again or something you write down on a sticky note and place where you can see it every day. Amy, instead, explains that mantras can be anything you want them to be. Something simple that you can remind yourself of in any given situation where you might need it is a mantra.
Amy explains the benefits of getting a life coach, explaining that coaching is one of the most powerful things you can do for yourself. It’s different from therapy, which focuses on your past and how that has affected you today. Coaching, she explains, is all about the forward movement, and creating and achieving what you want. There are tons of different coaches out there doing different things, and in the end, all they want to do is help people figure out what their goal is.
Amy also explains the hesitance around getting a life coach, saying that there’s a lot of ignorance about what it is. It’s a vague thing that sounds very intangible, and it’s very expensive. However, the investment that you make is the buy-in that you need to see it through. Achieving your goal can be done with the help of a coach, and if you haven’t done it already on your own, it’s simply because you haven’t had the help of someone else to see past the barriers you’ve set down for yourself.
Amy touches on the concept of peace and fulfillment, stating that everyone as a definition of what that means for their life. There are so many people trying to fill themselves with something that they haven’t been able to find before, and Amy points out that what women are searching for is often within them.

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The Power of Facebook Live

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The Iron Triangle of Digital Marketing

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Meg Kerns (https://www.linkedin.com/in/meg-kerns/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). A digital marketer herself, Meg works with her agency MOKUp Media (https://www.mokupmedia.com/) to help small businesses move forward with their digital presences. A big fan of social media, Instagram in particular, Meg has all the details about the new wave of LinkedIn updates, and why business owners should be hopping on this opportunity sooner rather than later. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How Meg uses LinkedIn to its full potential. She knows about finding your audience and knowing where your audience is hanging out. Often, she finds that the businesses that are still struggling with social media are on LinkedIn. That’s where they connect, and talk, and post their business-related content. It takes some extra social listening to see what’s going on, and they’re usually just waiting for help from someone like Meg.
Meg reviews the changes that are upcoming for LinkedIn. Before, it sort of acted as an online resume, where people could post their experience in the business world. Now, people are using LinkedIn to have conversations that pertain to their businesses. They’re sharing things that they’re looking for, they’re hiring, and they’re showing different pieces of their company during events. Additionally, you can now upload PDF files that people can both see and use, something that wasn’t an option before. They’re pushing it farther to enable the curation of more content.
Another new thing recently added to LinkedIn, Meg explains, is the use of tags! With both tags and a blurb about the company on your page, you can showcase what you’re all about, while also using these tags to reach out to your intended audience from the get-go. Exciting news also comes in the form of the beta version of LinkedIn Live, which is expected to work like Facebook Live!
Meg talks about when to use your business page, versus your personal pages. Meg explains that she needs to use the company page a little more, but she uses her personal page due to getting more interactions. People are more willing to interact with a person, as opposed to a business. Smaller businesses also do better with personal pages as opposed to bigger businesses who can use brand names to connect. From your personal, you can send a message, comment on people’s content, and share content. It all helps to increase awareness for your business!
Meg then tells us about her personal challenge! Throughout the month of March, Meg created and posted a video every single day on LinkedIn. She got the idea from Alexa Skills Briefings and wanted to take another piece she created and use them in a video format. It played out amazingly well, and every time she posted a video, she connected with viewers in the comments.
Meg explains the concept of “LinkedIn Lions”. These are people that are open networkers on the site. They mark it on their profile and will connect with and reach out to anyone on the website. These people generally don’t reach out to Meg for conversations and instead will throw information and expect a response. It’s something to consider.
Lastly, Meg explains that the best way to connect is sharing content. If you’re doing that and doing it the way that your audience wants to see it, then they’re doing to react to it. It doesn’t matter how many connections you have—if your content is gold, you’re going to get engagements and interactions.

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Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Today, She is talking about how to build trust online. That’s extremely important to me in my digital marketing journey. As business owners, it can be hard to sell your products to people who are weary of marketers in general. We tend to hide what we do, just to ensure that people that talk to us can treat us like they would anyone else, without fear of us pressuring them into buying something that they think they don’t need. IN THIS EPISODE YOU WILL LEARN:

How to become a trusted marketer! Anyone can be anything online, and because of that, it puts legitimate business owners at a disadvantage. Due to people pretending to be things that they aren’t, business owners aren’t trusted until they’ve proven that they can and should be. One one hand, it’s smart, seeing as how technology can lead to a breakdown of trust. People don’t need to meet face to face anymore in order to see things get done. However, technology can also help build trust as well, and it’s important to know how to get that job done.
After going over a passage from the book Unscripted by MJ DeMarco, it’s important to know what “bro marketing” is. Far from what you might imagine, bro marketing stands for Boiler Room Operations marketing. The entire process is about selling marketing secrets with a landing page full of fake testimonials. It’s corrupted entrepreneurship, due to making people think it’s all right to sell worthless products in order to make money. When you waste your money, that’s when you know you’ve been duped by a “bro marketer”.
That’s why it’s important to build trust! Going slow and offering products that people want to buy is the best way to connect with those people, while also effectively making sales. Gone are the days of creating a funnel that Facebook ads connect through, with people you barely interact with. Traffic and Leads encourage people to use Facebook Live and to be genuine in their marketing. You need to help people before they can earn your trust, and that’s a process that should be taken seriously.
If you’re hoping for automation and not doing much more than creating a Facebook ad that works, and emails that could make things work, you’ll be sorely disappointed. Digital marketing works. I’ve built an entire lifestyle on it! Plenty of clients I’ve had can say the very same. It just takes hard work, and it takes something that people want to buy. Additionally, it takes people being able to find and speak to their audience.
It’s important to know that there’s no such thing as a magical email sequence or a magical Facebook ad that’ll get you where you want to be. The ad can generate engagement and comments, but once they go into the email system, you could find yourself at a dead end. To ensure maximum engagement between you as the business owner and interested clients, you should consider putting out your calendar. That way, people can actually talk to you and engage with you in a private conversation. Making sure you can connect with them is important in the long run.
Lastly, I need to stress how important it is that you change your thinking! Know that digital marketing works, but also understand that there’s no magic bullet that’ll give you all the results you need. It takes time and effort to get something done. People do want that information, and they want to be coached on how to do this. Indulge, and let yourself interact with people on a personal level.

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Kirk Deis (https://www.linkedin.com/in/kirkdeis/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). The founder and CEO of two companies, Kirk understands the importance of strengthening your relationships with your clients. Through trial and error, and an approach that doesn’t overcrowd his clients with messages, Kirk has a strong handle on what it takes to be a good business owner, and a good digital marketer in the process. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

The companies that Kirk started! The first is a digital ad agency, called TreeHouse 51. The second is a startup that allows you to diagnose site issues with just one click, entitled Bug Squasher. Kirk also tells us about how Bug Squasher got started, recalling an incident with a client that made him wish there was technology in place that allowed people to check for bugs without putting them on the spot. For the first two weeks, Bug Squasher is free. Afterward, prices start at just $29.99 a month for full usage!
Kirk tells us some of the best secrets when it comes to traffic and lead generation. What he’s found to be successful in investing in people and relationships. They have clients from all around the country, and the majority of the clients they bring in don’t come from marketing as much as they come from clients giving referrals. Kirk also explains the importance of having a solid onboarding process that doesn’t end when you bring clients on. Enforce the relationships, check in on them and let them know about new trends. Additionally, never underestimate the value of free!
Kirk also explains that part of the process is asking for reviews. However, the important part of the process is asking for the reviews in a specific point in the relationship. Don’t do it at the beginning—you haven’t been proven or tested yet, and you want to keep this as human as possible. Do work, have a success story happen, and have something happen that they’re really excited about. Then, after a big milestone, ask them how things are going, and ask for the review.
Kirk explains the importance that this plays in the overall digital marketing process. Kirk uses digital media to enforce relationships—by avoiding meetings and using videos to reach out to clients, they can upsell and find success. Kirk also explains his policy on meetings, stating that usually, they’re used when there’s something wrong with communication, or the process in general. There’s nothing that you can’t just email that they can’t explain, Kirk says.
When it comes to relationships with clients, Kirk warns that you don’t want to become annoying. Don’t send things just to send things—very rarely do people ever want to sign up for meetings. As long as you’re touching base with a report or a status, then there’s no need for meetings. It’s important that you let them know that they’re getting their money’s worth with you, and they need to see that you’re creating value and getting the job done.
Lastly, Kirk explains that truthfully, there’s no difference between his agency and any other agency out there when it comes to the skills they can do. There are only 200 things you can do to your website, after all. However, when you work with Kirk, you’re going to get the product and the experience. It’s going to make you excited to work with them and go through the process. Everything they do is backed on data, so they’re big believers in knowing what to do, and how to do it.

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Cori Wamsley (https://www.coriwamsley.com/) is our special guest on today's episode of Traffic and Leads Podcast. She is an author herself, as well as a writing coach and book editor, Cori knows what it’s like to go about writing your very first book. Additionally, she also knows how to construct a book that you can be proud of. Together, she and I talk about her background in being a writer, the kind of things you can expect to work on if she’s your book coach, and some of the best tips for the beginning. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

What is it that Cori can do for business owners! Being able to help them write books in 3 months is certainly a start, and Cori explains why business owners should be able to write a book. On top of helping you with credibility, a book gives you a chance to say a lot about a topic that you’re an expert on. Additionally, this book can work as a lead magnet, bringing people back to what you do for business as well as giving them valuable information.
Cori talks to me about why people should write a book, even if they work in a niche field of marketing. If you’re someone who specializes in a very specific field, you’re the perfect person to write a book! Let your personality shine through topics that you think will be dry and boring. Let people know what you’re all about, and let yourself be fun and informative! And remember that everyone’s experience is very difficult, so your book might not appeal to everyone. Don’t let that stop you!
Cori talks to us about the prices when it comes to publishing a book. It doesn’t have to be expensive unless you want it to be, she explains, and you don’t need to hire a writing coach for the whole process either. Most importantly, you need to plan the book up front and put your money towards a good editor. Additionally, you’ll want to make sure that the cover of your book is done by a good graphic designer because people do judge a book by its cover.
When it comes to editing, Cori explains the different kinds of editors that you can collaborate with. Sometimes, you just need a proofreader, which is the quickest version of an editor. The one Cori prefers, however, is a copyedit. They make sure that everything looks clean, sounds good, and they tighten up phrasing and unnecessary words to ensure you’ve got the best copy you can.
Cori gives advice on how to get started on actually writing a book! Anyone who’s been in the business world is no stranger to writing, whether it be through a blog or through bullet points during meetings. Go through and see what you have. See what you can put in the book, and write around what you can’t. You need a topic, first and foremost, and after you have an outline, you can begin your book journey. Cori also mentions the importance of a good title and explains that often, they’ll come through random phrases that authors write offhand.
Lastly, Cori talks to us about what a book coach does. When she coaches people, she gives them certain things that she expects to see back. Additionally, she reviews their materials for them before they’re handed over to an editor. She gives insight from a professional point of view and allows clients to adjust their writing with that mindset. It’s good for someone who’s never written a book before to get feedback in order to let them know if they’re on the right track, of it, you need to shake things up.

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Vin Clancy (https://vinclancy.com/) is our special guest on today's episode of Traffic and Leads Podcast. Vin knows some of the best ways to gain more traffic and leads towards your businesses revolve around growth hacks. He’s been in this business for a while, and currently, he helps small businesses grow their business through the cheat codes of the internet. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

What you can expect when you read Vin’s book, Ace the Game. Different from his first book, Vin explains that this book sort of focuses on techniques that have worked for him, and how they could help his audience as well. It’s a collection from the best growth hackers in the world, with a couple of his own sprinkled into the mix.
Vin tells us about one of the most powerful growth hacks that exist in his book! The most powerful way to get meetings and startups happening in Silicon Valley, Vin says, is through LinkedIn automation. He tells us about LinkedHelper, a software that allows you to input your target market. Through that information, it’ll find all of those people who work in those fields, and through the day, it’ll automatically connect with those people. If they accept, you can send them the first message, and this process done every day helps create more leads, and more conversations in your inbox.
Vin tells us what makes a good LinkedIn message. While it’s true that you want to be vulnerable, different, and honest about what you’re saying, you need to also make sure that what you’re writing about is something people want to know. Balance those important traits with bringing exceptional information to your market, and bring the best new marketing strategies as often as you can.
Vin gives us another growth hack from his book, stating that most people don’t know that your visitors can be identified. By using a combination of Lead Feeder and Drip, you can insert a couple of lines of code into your website that identifies everyone that visits. These codes grab their name, company, and email address, and using Drip, you can enroll those people into an email sequence. Next thing you know, you’re ready for cold outreach!
When it comes to the number one hack in marketing, Vin gives us some backstory on the e-commerce world. It seems easy to master, but it’s very hard to source products and get ahead of the competition that is so well established. The best growth hack for marketing online is what’s called one click upsell. Popularized by click funnels, this method appears when people are online shopping. Once they add something to their cart, they’re offered something similar on the next screen for purchase as well. With one click, they can purchase this product, or deny the offer. Overall, it’s very successful and increases the average basket size.
Lastly, Vin gives us some hacks for a Facebook group. Using a software called Grytics, Vin explains that in order to make sure your group is top ranked, you need active members. By posting and addressing the members to see who is active, you can then go in and use Gryptics to remove the inactive members of the group, making it easier to find people who want to use what you’re offering. This is a good reason to never buy fake followers, Vin warns.

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Neil Thompson is our guest on today's episode of Traffic and Leads Podcast. When it comes to the world of digital marketing, some people are still just starting out. It’s a fast-paced environment to live in, and being able to handle your own against some of the best is important if you want to succeed. That’s where Neil Thompson comes in. Neil is just starting out in the world of digital marketing, and through the success, he’s found today, he can speak first hand on the struggles of dipping your toes into this environment. His company, Teach the Geek (https://teachthegeek.com/), has helped many people just like him, and this week, Neil talks to us about how he can help you get comfortable with public speaking, as well as encouraging others to ask for and seek help when they need it. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How Neil got into digital marketing! With his product, Teach the Geek, Neil invites people just like him to conquer their fears of public speaking. With a background in engineering, science, and the STEM community, Neil would often find himself overwhelmed with the number of presentations he’d have to do in a week. Creating a product to not only help himself but help others in the same position, gave him a better quality of life at work!
Neil tells us about when he first developed the product, and the struggles he faced along the way. Without knowing what to do after creating the idea, and no background in marketing or sales, Neil tried to do things on his own. Nothing was really working out, however, and so, Neil turned to the internet, trying his hand at things like webinars and Facebook groups.
Following the suggestion that he try webinars, Neil hired VAs to help him set one up, inviting his friends and family to join him on YouTube Live. When the time came, however, no one showed up. The show must go on, Neil said, and he still went through with the presentation. However, after watching it back, Neil discovered an error with his slides, and the webinar footage was still unusable. That’s when he knew he needed professional help.
From there, Neil tells us about hiring a marketing agency to help him with branding and marketing. They gave him a plan and a strategy on what to do going forward. Additionally, Neil explains that they were big on setting him up with a social media strategy, introducing him to new accounts across the board. With events planned on teaching his course and getting new hires, Neil found success with this agency. Currently, Neil also has a YouTube channel where he interviews people in the STEM field!
Neil tells us about how hiring the agency was the right idea. Playing to your strengths is important, but being able to recognize your weaknesses is important as well. Neil wonders if Teach the Geek would’ve taken off sooner if he had hired the agency earlier on, but going through what he did is a good lesson, both to himself and to fellow people who’re just dipping their toes into the marketing game.
Lastly, Neil talks to us about the future of Teach the Geek. Currently, it’s an online course aimed towards individuals. In the future, however, he’d like to move into companies! Giving keynote speeches, workshops, and offering the course to people who work in the company is something Neil is looking forward to. Neil never wants to be an employee again, and Teach the Geek is giving him the opportunity he needs.

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Jason Hsiao (https://www.linkedin.com/in/jasonhsiao) is our special guest on today's episode of Traffic and Leads podcast. Creator and video editor at Animoto (https://animoto.com/), a software designed to help small businesses owners create professional looking video content, Jason has all the inside tricks that beginners are looking for when it comes to breaking into the world of video. From getting started, to finding the most interesting content to work with, Jason can get you ready for the world of video, while skipping the live aspect for those who prefer to keep things more narrative. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

All about Jason, and Animoto! Software that’s been around for 10 years now, Jason explains that Animoto allows you to upload videos that can then be transformed into professional looking pieces of content. They have free plans, as well as a tier paid system, that works for small businesses owners working on a smaller budget than large companies.
Jason explains how powerful social media is, and why video content is important. Animoto can help you achieve the things you see on social media all the time—whether it’s an overview video, a list video, or a demo, you can create top tier graphics, text designs, swipe effects, and more. Anything you see big companies doing, Animoto can help you do the very same.
Jason talks about the hype revolving around Facebook Live. Now that it’s been around for over a year, a lot of people think it’s better to go live for the sake of going live. However, Facebook’s algorithm favors content that’s engaging, and that people are paying attention to. If you don’t have a reason to go live, you’re better off producing a candid video. That way, you can control the content you’re creating, and do with it what you want.
Jason explains how to make a video that people will watch. The team at Animoto have been studying nonstop for years what it takes to get people engaged, and there’s not a checklist of items that you can run down in order to guarantee success. Mostly, you need to remember that a video is a form of communication, and you need to be regularly communicating with your audience. Think about the outlets you have—blogging, email, etc.—and think about what you need to inspire and educate your audience.
Additionally, Jason talks about a video from the point of view of a salesperson and marketer. Think about how you can bring people along that customer journey through your content, and how you can start getting them to convert to whatever your offer is. Jason explains that save the best for first, instead of last, and insists that putting the most interesting content in the first second of the video is what will bring people in. Things need to be short to keep up with the shrinking attention span of the public, so get your message across as effectively as you can, in as little time as you can.
Jason talks to us about the biggest mistakes people make in the video, starting with the length of the content created. People who are just getting started tend to make things too long, and Jason challenges them to cut their video time in half while maintaining the same message. When a video starts, 100% of your audience will be there, and the amount will decrease as the video plays. Every second count, so give them your best stuff right off the bat!
Jason also discusses the anxiety that can come with video. People think things need to over the top in order to get see. However, Jason reminds people that we’re living in an age of over information, and misinformation. People want the truth, to establish a sense of authenticity and foster trust between yourself and your audience. Giving them good content is more important than putting on a high budget show.

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Brendan Kane (https://onemillionfollowers.com/) is our special guest on today's episode of Traffic and Leads Podcast. A digital marketer and business strategist, Brendan’s been in the game for over 15 years and is here to share some of his amazing expertise with us. A recent author of the amazing book One Million Followers: How I Built A Massive Social Following in 30 Days, Brendan has worked out a technique that ensures success to the people that follow it. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How Brendan got involved in the digital marketing world! He’s touched every aspect of digital marketing over the years and has worked with a multitude of people across the board. He’s been able to build technology platforms for big brands around the world, and for high list celebrities as well. This success was, and still is, amazing, but brought the question of how he would be able to give a small business the same treatment of success. Can his systems be applied to a smaller scale project? The answer: yes!
Brendan tells us about how his book idea got started, insisting that the question posed gave him the idea to create a system for small businesses. However, it’s important to note that he didn’t come up with the idea of gaining a lot of social media followers overnight—this was an idea that was 3 and a half years in the making.
There are different processes for people to engage in your content, and if you want to generate a large social audience, Brendan explains that you need to understand that audience. You’ll need to guess what content will work, perhaps analyze the content from your competitor’s in order to see what they’re doing and generate something of your own. Don’t invest too much time in one specific direction!
As you post, Brendan encourages you to look through what kinds of comments and shares the content you’ve created is garnering during the time that you post it at. Leverage that as a research tool, and from there, you can use advertisement systems to control certain variables (like who you’re marketing to and the products that they buy). This helps you understand how your content is performing under certain circumstances.
Brendan addresses the idea of fake followers, explaining that the ones he gained were real people. It’s easy for people to follow you—the real element is how you foster that connection and relationship with them when they follow you. What you do with the followers proves your longevity and your ability to sell to them. You can build up a good engagement rate on social media through testing, and seeing what works and what doesn’t.
Brendan then talks about ‘vanity likes’, explaining that the message he’s trying to put out with his book isn’t about gaining followers. Rather, it’s about the value of information and the testing process that you go through to gain these followers. It’s about teaching it and using it to generate likes, earn followers, and gain leads. In fact, there are instances that this system can generate some success in building audiences around the world. The best part? You don’t need money in order to test the content and scale that you’re trying to reach!
Lastly, Brendan talks to us about the biggest misconception with social media. He says that most people assume you can just create content blindly, put it out there, and hope for the best. The reality is that with the power social media gives us, success can be quickly gained. It lets you seed your content to an audience when you don’t even have an audience, and the advertising process lets you reach a large number of people in a short amount of time. Quality content is the key.

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Stacy Raske Martin (https://www.stacyraske.com/home) is our special guest on today's episode of Traffic and Leads Podcast. Stacy Known as the Empowered Overthinker. Stacy knows what it’s like to suffer first hand from having too much gone on in your brain at once to get something done, and this week, she’s here to share her expertise on how to get yourself on the right track, and how to dig yourself out of mental holes that your brain puts you into. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

What it is that Stacy does! As the Empowered Overthinker, Stacy helps female entrepreneurs who find themselves stuck in cycles of doubt build the confidence and consistency they need to reach their high-level goals and believe they’re good enough to reach out and reach up! Though Stacy does know that the process of overthinking happens to anyone, she notes how differently it manifests in women, especially women who work in the world of business. That’s where her specialties come in handy.
Stacy talks to us about how it works with women and the power of overthinking, noting that there’s so much expectation that women fall under. On top of the pressures from society, women tend to put themselves under a mountain of pressure as well and combined, it makes for a stagnant work ethic when you’re trying to run a business.
In order to find success, Stacy states that you have to first be in alignment with yourself, and your needs. When it comes to building a business, you’re so focused on yourself as the brand, that you don’t tend to think about yourself as a person. When you’re inner critic gets in the way, in terms of sabotage and negative thinking space, it can bring your business down, due to feelings of imperfection, and not being good enough.
Stacy explains to us the 4 simple steps that are amazing for crushing your inner critic, starting with routines! You need to master your morning, your day, and your night, and create time that’s solely dedicated to yourself. By focusing a few minutes of your day on your needs, you’re telling yourself that you’re good enough to have this time.
Second, Stacy talks about the release! You need to let go of the things you don’t actually have control over, and that starts with releasing the energy spent into making these things work. We’re so backed up with emotions that it puts us in a place of being highly reactive to the world, instead of being proactive in what we want to achieve. We need to consciously recognize what we can control, and release what we can’t, in order to clear our brains and shift our focus.
Third, Stacy talks about being able to receive! When you’re working hard on your business, you’re focused on growth and obtaining your goals. However, during that process, you need to make sure you’re not blocking yourself from receiving what’s coming in! The biggest block you can suffer from is expectations—if things aren’t exactly what we expect them to be, we tend to think that we didn’t win. In that case, you’re not receiving your victory due to perfectionism, and blocking your own success as well.
Lastly, Stacy talks about respect. One of the most important things in a business setting is to have respect for yourself by setting boundaries. This is the missing piece for most people, and though it’s a topic of conversation, no one’s really explaining the ‘how’ and ‘why’ of boundaries. They are the mechanism that affects all of the other things we do, and you need to instill a set of personal boundaries for yourself and your work.

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Melisa Liberman (https://www.linkedin.com/in/melisa-liberman) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). The creator of Crushing Motherhood (https://crushingmotherhood.com/), Melisa is a career coach for corporate mothers, and she has the information you need in order to balance your life! From maintaining a state of technology free presence with your children to making sure that you’ve got a 3 step process in place for getting yourself out of that rut, Melisa gives me all the details on what makes her a successful mother, and how you can be the very same. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

What it is Melisa does! As stated above, she works as a dedicated career coach for mothers who are also business owners. These women may find themselves struggling to reach a balance between their former, high performing self and all the motherhood challenges that come into their lives recently. On top of trying to maintain a business career, these women have a family to care for, and Melisa can help them with both.
Melisa talks to us about the feeling of being “stuck”. Often, people can feel stuck due to having too much on their plate. They need things, and they have so many goals they want to accomplish but no way of immediately doing it. With that big (or small) goal on your plate, you can find yourself bogged down and stuck, leaving the goals we’re trying to accomplish in the dust.
Where that feeling of being stuck comes from—our mindset! A lot of it comes from feelings of not being good enough, from feelings of failure and that we’re not capable of actually accomplishing our goals. This underlying thought process about our capabilities and our ability to succeed can hold us back. Additionally, Melisa warns that we might be trying to stretch ourselves too thin with our goals and that the overextension is stopping us from doing anything at all.
Melisa teaches us how to beat getting stuck with 3 easy tricks. The first one involves doing a brain dump—figure out what the things you want to do are, and write them down on a piece of paper. From there, you can see everything laid flat, and whether these goals are personal or business-related, they have a place to exist outside of your head, making it clear and ready for processing.
Step 2 revolves around what you think about your brain dump. Melisa encourages us to peel back the layers to figure out what’s preventing us from taking action, and what’s keeping us stuck where we’re at. When you look at your brain tump, you can write out the thoughts you have about it—if you think you can accomplish it, how you can do it, and why. Through this, you’ll start writing out things that revolve around your capabilities, and what you can and cannot do. These things that lie under the surface are what’s causing you to be stuck, and now you have a way to find and recognize them.
Step 3 involves figuring out what thoughts can serve you. In this process, we can shift into what Melisa calls “B- work”—it’s not done perfectly, but it’s done, and it’s out there. The idea of perfection can weigh heavily on a lot of people, especially in the marketing world, and we all have moments where we’re wondering if we’re spending enough time on this or that. We end up getting stuck due to those thoughts about ourselves, and the judgments we have about ourselves as a parent or a business owner.
Melisa talks about juggling a business with having children, telling us that the first part is knowing what the big picture is. In terms of your business, what are the 2 or 3 things that you’re trying to accomplish at any given time?

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Hi everybody, it’s One-Click Lindsey (https://www.oneclicklindsey.com/). Today' I am going to share Traffic and Leads Masters Program (https://www.trafficandleadsmembership.com/ultimatemembership)! An all-inclusive package that lasts for six months, the Master's Program is a perfect opportunity for marketers and business owners alike to brush up on their digital marketing skills, while also learning a bit about everything in the digital marketing world with access to everything inside my business brain. It’s something you won’t want to miss out on, trust me. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How you can get in on the Live Showcase Method! Last week, I went over the basics of what the Live Showcase Method contains, and how it can help you in your Facebook Live endeavors. Right now, and until Tuesday at midnight, you can sign up for your chance to get the Live Showcase Method treatment at liveshowcasemethod.com! I spent my entire 2018 learning how to utilize the power of Facebook Live, so trust me when I say that the Live Showcase Method is a surefire way towards success!
Briefly, I go over what comes with the Live Showcase Method package! For starters, I provide my clients with a calendar link, where they can input their Facebook Live schedule. Then, when the time comes, my staff and I will come out to view your Facebook Live in order to give you feedback and critiques of your hosting methods! Everyone starts at 0 viewers, so don’t let that disappoint you as you grind your way up the ladder.
In addition to that, I’ll be going live myself to perform the Live Showcase Method! Every day at 9 AM, join me and see what it’s all about, and let me talk to you about the variety of ways that your digital marketing can get an upgrade! With a variety of topics already covered, make sure you join me over the next couple of days to understand why people are starting to harness the amazing power of Facebook Live videos.
During these Facebook Lives, I talk about the new product that I’m selling to my amazing audience—the Traffic and Leads Masters Program! The second iteration of this run through, the Traffic and Leads Masters Program has everything you need to be successful when it comes to the world of online marketing. With how well it works, I have no doubt that you can and will pay off the entire membership cost in the first month!
I’ll go into what you can expect when you sign up for the Traffic and Leads Masters Program, starting with a weekly phone call with me! That’s right—for the first month, I’m on standby weekly to answer any questions you could have and to solve any problems that might come up. Additionally, you’ll be added to a private Facebook group that’s made of staff members of mine, as well as marketers who’ve signed up for the program previously, providing you with a source of community, and a wealth of information!
Lastly, I’ll talk about some of the other benefits of the program, which include an accountability coach. Someone you can talk to once a month, an accountability coach is someone who can make sure that you’re on the right track, that you have a plan and a strategy in place, and that you’re doing all necessary things to achieve your end goal. Additionally, you’ll get access to all of my previous training, which range across a large spectrum of digital marketing!

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Facebook LIVE Showcase Method

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James Hebdon (https://www.linkedin.com/in/james-hebdon-055a30/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). He's the founder of Paid Search Magic (http://paidsearchmagic.com/) with his wife, Amy, James is a Google AdWords and paid search expert. Together, he and I talk about what his agency has to offer for other businesses, the algorithms that Google is currently running when it comes to keywords and earning your place on the Google search list, and how small businesses can benefit from the use of Google AdWords in order to maximize how often they’re seen by people in their local area. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How James got started! Paid Search Magic was founded by him and his wife, Amy, and together they run what he calls a boutique agency where they run paid ads for clients. Additionally, they’ve started a training program to teach other business owners and digital marketers the ins and outs of paid search! There’s plenty of options for everyone, from consistent training to sessions that last a couple of weeks.
James tells us how they got into the training scene, stating that it comes from his wife! Amy got thrust into doing training and loved it so much, that she started pursuing it. It’s a labor of love between both of them. In addition to these training sessions, James and Amy also offer free advice in their Facebook Group, Google Ads for Savvy Digital Marketers.
James gets into the discussion surrounding the changes that Google has made recently that affect the digital marketing scene. Since AdWords are based in an auction type setting, where you bid on keywords to see how high up you can get in the ranks, it’s important that your quality score plays an equal part as the monetary value, making it possible for all businesses to have a chance. Google has since changed this, and James goes over the details of what we can do to make ourselves stand out and climb the ranks.
James also gets into the changes around long tail keywords and shorter keywords. They don’t want people bidding on long tail keywords, because the competition and the stakes for shorter keywords are higher and more expensive. This means that when people focus on using long tail keywords, they aren’t seeing as much traffic as their competition. James also highlights how small businesses can benefit from this as well.
James goes into the details about Google MyBusiness, stating that it’s a must-have among digital marketers and small business owners! It’s free to set up, and you can do it by yourself with how simple they make the controls. Once you have a MyBusiness setup, people will be able to find your business through local searches that include “near me” in their sentence, which puts you on the board against the competitors in your area.
James talks to us about how Google can help small businesses reach a larger audience. If you have a storefront, Google is going to consider you to be very relevant for people who’re looking for local services. There’s not much competition on a local level, so you’ll find success with ease! Local pay per click might get tricky, he warns, but Google is working systems that appeal to small business owners, and it’s good to keep this in mind going forward.
James wraps it up by talking to us about Bing, and why people should be using Bing Ads. It’s the next place people will go from Google, and even though they only have 10 - 20% of the search market, it’s still enough to put stock in. Bing makes it easy to import Google settings, and Bing can often be a better opportunity for local business owners due to fewer people competing.

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Robin Waite (https://www.robinwaite.com/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). As a guest on my show this week, Robin and I talk about his shift in career, how to get started with him if you’re an interested client, and what he thinks the world of business and marketing could be doing differently in the long run. Additionally, we get to talking about his new and amazing book—Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How Robin got started in the world of business! For 12 years, he ran a creative agency for marketing, branding, and web design. Recently, however, Robin went through what he calls a midlife crisis, which prompted him to close his agency and turn towards the process of building businesses. He hasn’t looked back since, and today works mostly with client businesses and service-based businesses to get them off the ground!
Robin talks to me about his book, Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money. The book is about how he went through coaching his first client, who was a major part of changing the landscape in the work he does now. The main issue revolves around his client not offering an outcome, or a payoff, for the services they were offering, and Robin goes through the explanation of how to get your value proposition in line when starting your business model in his book.
Robin tells us how he obtains his clients! He states that a lot of them come through word of mouth referrals, but since he’s always on the content marketing wagon, he’ll get people to meet him through various growth hack methods on social media! When people do want to collaborate with him, the first thing he’ll do is have them fill out an assessment form—this way, he can weed out people who aren’t ready for the step of hiring a business coach, and can find the perfect fit for his coaching style. Additionally, Robin does a lot of podcast interviews, and speaking engagements, in order to consistently push out content to audiences that can generate warm inbound leads.
But, how does Robin get these leads? Well, he tells me about a process he uses called the video content ecosystem! This can be used by anyone who uses video as a medium to reach their audience—say you produce a Facebook live stream for your Facebook fans. When the video is completed, you can download that video and upload it to YouTube, giving you another edge up against the rest. Additionally, Robin likes to use a website called rev.com, that offers transcript services (done by humans) for a reasonable price! From there, you can use the written content based on your initial video for blogging pieces, as well as pieces for social media and your website!
Robin talks to me about the “Magical Marketing Mystery Machine”, which is a common idea that most people who work in the digital marketing space believe in. With the field being more crowded and popular than ever, it’s harder to be found in the mass of crowds. Because of this, Robin likes to deliver 3 times the amount of value you want to get back in what he offers. Additionally, Robin urges small businesses owners to stay away from email marketing—while it may work in the long run for big name brands, it doesn’t work as well for small businesses, and the sooner you can admit that the easier the process can become!

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Today, we have with us, John Jonas (http://www.jonasblog.com/). He is an experienced businessman, and the founder of onlinejobs.ph (https://www.onlinejobs.ph/). Today, we are talking about how important it can be to outsource jobs across the world, to hiring dedicated people that will work hard to maintain their full time positions, and why his website and his business is a better, smarter choice compared to his competition. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How John got started! 14 years ago, John was looking to hire new people for his business. He’d tried all kinds of services to find freelancers and contract workers that didn’t give him what he wanted, and what he stumbled on in the process was what changed his life, and his business course! After receiving advice from his friend, John hired a man from the Philippines, and he hasn’t looked back since!
John talks to us about the process of hiring a freelancer, and the concept behind what they’re meant to do. You want to hire them for a specific purpose, and once that task is complete, they’re usually gone. When hiring from the Philippines, you get a very different result. Jobs there are only temporary, lasting a total of 6 months before they have to find something else. So, when you offer them a long term, full time job position, they’re going to stay around as long as possible! They also care more about your business, and what you do, and are willing to learn as much as possible to maintain their jobs, as well as make sure the work they’re producing is the best of the best.
John talks to us about the benefits for business owners when it comes to hiring from the Philippines. You get long term, full time employees that can create content for you and learn whatever you need them to learn, while also avoiding hiring more people to the same over and over again over months at a time! These people are committed and ready to work hard for their jobs—it’s just like hiring locally, at one third of the cost.
John talks about his businesses versus UpWork, explaining that what they can offer is a better deal, at a better price. When you hire someone from the Philippines to be your virtual assistant, you’re giving them a chance at a full time job, and forcing yourself back into the CEO position. If you can’t keep the outsourcer busy, then you’re wasting your own time and money. So, by making sure they’ve always got something to do—things you would usually do—you can then focus on improving the business, thinking about the business, and achieving the goals you’re setting.
John gives us a bit of information on hiring someone, and why it’s good to test the waters at first. When you give them their first task, you’re seeing if you can work with them in the long haul, and if your styles mesh together. If you find that things work out, John says that this person will undoubtedly stick around and keep things going.
Lastly, John tells us how his website works, stating that—unlike UpWork—there’s no additional fee or charge for using his business. You simply pay a monthly fee of 69$/month in order to access their database of workers looking for jobs. From there on out, it’s between you and the people you choose to hire—John and his fellow founders don’t ask for any money!

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Nick Usborne (https://nickusborne.com/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). A copywriter of ...

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Jessica Hansen (https://www.thejessicahansen.com/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). Jessica helps women get their businesses launched and automated by creating systems, and making sure that things are running in the very best way possible. This week, she’s here with us on the Traffic and Leads podcast to tell us all about the work she does, the software she likes, and how to make sure that your system is up to snuff. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

What it is Jessica does! As stated, she’s the Systems Magician, and Jessica helps visionary women get their businesses launched and automated! She explains that she picked women because of how much she enjoys with them and that she works with mothers specifically because it’s a unique demographic that the bigger names in business don’t understand. There’s a lot of intricacies that you have to balance when you’re a mother with a business, and those are the people that Jessica likes to relate with and help because they’re not well served in the marketplace at the moment.
Jessica takes a moment to discuss Alexa flash briefings with me, along with her book, The Resilience Code. Her book, which just released, is all about creating systems in your life and in your business, so you can be more resilient, and so you can deal with the ups and downs that come your way. If you subscribe to her Alexa flash briefing—Biz Marketing Magic—you can get sneak peeks of the content in her book for free!
Jessica explains that the best systems are the ones that run automatically. This means that you don’t have to think about what you do day to day (since it just happens) and that sometimes, the computer can do it for you, so you don’t even have to be present for things to get done!
Jessica states that every business needs someone that will manage their tasks, and when someone calls her for help in their business, she has a very specific way to get started. If people don’t know where to start, Jessica routes them through an intensive 2-hour interview process to understand what they’re trying to do, and what they’re actually doing. When someone doesn’t know what they’re trying to do, they aren’t really accomplishing any of their goals—it’s important to get things aligned so they can create a system!
Jessica gives us a tip on creating systems, explaining that every time you do something, you should write down what you did. That way, you can go back to it later to see if how you were doing it gave you the best results. If it didn’t, you know what you did, and you can implement a change in your process as soon as possible!
Jessica shares with us the best tools for creating systems for digital marketers, stating first that she’s a big fan of doing things as free and cheap as possible. With that said, Jessica is a big fan of Google Suite, due to how much it can do for free! Additionally, Jessica has a paid membership for Zapier, which is a tool that people can use to create an integration between two applications that don’t have one already! She and I explain the process through an example of myself, and what she did for our business!
Lastly, Jessica explains how important it is for her to try new software! She’s always testing what she can to see if there’s a better, cheaper way to get something done. Efficiency means saving time and money, not just buying whatever is new to do it for you!

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Lorraine Ball (https://www.linkedin.com/in/roundpeg/) is our special guest on today's episode of Traffic and Leads Podcast. Roundpeg (https://roundpeg.biz/) is a digital agency that specializes in WordPress website building and digital marketing. The team at Roundpeg works hard to help businesses build their foundations, expand their reach, find their audiences, and capture important leads. IN THIS EPISODE YOU WILL LEARN:

Who Lorraine is and what she does. Lorraine talks about her expertise when it comes to digital marketing and making connections, and fills us in on all the awesome things that her company Roundpeg can do for businesses!
How to make connections with your clients and customers. Building relationships and making connections is all about how you interact with people. Making small talk and asking people about their day is one thing, but that’s not enough. In order to build effective relationships with your clients, you have to make them feel special! Lorraine explains just how to make your clients feel like you’re giving them everything you’ve got.
How to segment your email list. Sure, sending out one big email to everyone is the easy option, but is it effective? The key to connecting with your audience, Lorraine says, is to stop treating every person like they have the same needs. Maybe your business has people who are interested in your services and haven’t taken the plunge. Maybe you have superfans. Lorraine explains the importance of sending different emails to different groups and how effective it is for increasing your open rates!
How to find the balance between personal and automation. Nobody expects you to sit down and write a personalized email for every lead in your list, but receiving an email that seems catered to you sure feels nice! It’s all about the interplay between personal and automation, and Lorraine shares some tips and tricks for finding that perfect balance.
Why getting to know your customers is so important. Not only does getting to know your customers help you to build better relationships, but it can also help you better personalize your emails. Lorraine explains just how crucial it is to use personalized information when communicating with your clients.

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Meg Kerns (https://www.linkedin.com/in/meg-kerns) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). MOKup Media is founded by digital strategist and creative content connoisseur Meg Kerns (https://www.linkedin.com/in/meg-kerns), MOKup Media (https://www.mokupmedia.com/) helps new and established small businesses and brands thrive on social media platforms by creating engaging and unique content, building authentic followings, and creating brand awareness. Whether it’s Twitter, Instagram, or Facebook, Meg and MOKup Media are here to help you get ahead! IN THIS EPISODE YOU WILL LEARN:

Who Meg is and what she does. Meg talks about her awesome services and expertise when it comes to social media monitoring and content creation and curation as well as the help that she provides to small businesses.
How to build authentic relationships online. We’re living in a digital age, and communicating with your audience on social media is a huge part of building your brand. There are so many platforms to use and you have to know how to get your message out there in a way that sounds genuine. It’s not enough to make a few posts here and there; you have to be authentic!
How to make your mark on Twitter. Twitter can be a bit overwhelming, but once you get the hang of it, Meg says, it’s not all that scary! As long as you know the right strategies, you’ll be able to build your foundation. Not sure where to start? Try joining some twitter chats to get to know your colleagues and your followers. Meg gives us this tip and more to make sure you’re not screaming at an empty room.
How to make automation seem authentic. You can’t be on social media every minute of the day, and that’s okay! There are scheduling tools for social media that have you covered. Meg explains how to use these tools to your advantage, as well as some other tips and tricks for making sure your posts sound like the real deal even when you aren’t there.
How to get started on Instagram. An image-based platform, Instagram gives you the opportunity to show your followers the real you. But how do you get started? Meg talks about the importance of knowing voice and your followers, utilizing the stories feature, and giving your audience a glimpse behind the scenes.

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Ryan Stewman (https://ryanstewman.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He has built an incredible piece of software called PhoneSites (https://phonesites.com/), which completely revolutionizes the way we can build and create funnels and landing pages. Not only that, but Ryan has some incredible perspectives on mindset and what it takes to attain success. IN THIS EPISODE YOU WILL LEARN:

All about PhoneSites. PhoneSites is an incredible piece of software that allows you to build sales funnels and landing pages using your phone. Ryan says in the simplest terms, it’s the fastest way you can go about creating a website! iOS, Android—if your flip phone has a screen, you can make something amazing with their software!
Who PhoneSites is geared toward. Other websites like ClickFunnels and LeadPages have become more complicated over time. Once upon a time, they were much simpler, but now they’re geared more toward Internet marketers than the average person could use. Specifically, Ryan says their primary target audience is salespeople or small business owners who are looking to create successful funnels without having to spend hours and hours on training.
What you can do with phone sites. PhoneSites connects with any CRM you have such as Aweber, MailChimp, and so on. Through any of their templates, you can create a funnel that will allow you to collect emails and generate leads. Not only that but if you are familiar with HTML, you can edit the HTML of your funnels and pages to be and do anything you want! Best of all? As of 11/1/2018, it’s only $47 a month—a fraction of the cost of other software like it!
Some statistics to further show just how awesome PhoneSites can be! The average conversion rate for the top ten funnels created by customers ranged between 23% and 25%. In sixth months, PhoneSites has amassed 5,001 users with 1,421 of them have already built a funnel. Client funnels have been viewed an incredible 2.5 million times and generated 39,494 leads!
Ryan’s “Force of Average” and how to attain success. He talks about an energy in the world called the “Force of Average”, which is this idea that being average is ingrained into our minds. It’s so easy for us to be distracted and settle for being average, and the best weapon against distraction is a focus. Ryan walks us through the four steps to maintaining focus: 1) Faith (in yourself); 2) Fitness; 3) Finance; and 4) Family.

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Jeffrey Shaw (https://www.jeffreyshaw.com) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). Jeffrey Shaw is someone who knows all about the importance of lingo between you, the business owner, and your ideal customer. Jeffrey is a brand consultant and business coach, and together, he and I talk about the kind of work he does, how he helps entrepreneurs, and business owners to close that lingo gap between themselves and customers, and all about his new book, and how he can give you some advice on advancing in the luxury product field! Let’s get started! IN THIS EPISODE YOU WILL LEARN:

What Jeffrey does! As a brand consultant and a business coach, he works with entrepreneurs and small businesses to “close the lingo gap”. What that means is the message that people intend to put out versus how it’s received by the real deal customers. With years of being a business coach under his belt, people often come to him for solutions to their bigger problems, and this is the beginning of finding the answer!
Jeffrey gives us an example of what he does, telling us about a high-end product that came through for coaching. While the product the client had was high end and was being offered for a price point that made sense, the aesthetic that surrounded the product was less than desired. Jeffrey is very well attuned to the high-end market, and working with this client to usher them in the right style direction to make sure that things lined up were important. Overall, it improved her brand message, and made a huge difference after all!
Jeffrey talks to us about his book—Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible. The high-end market has a different language than the low-end market, and when you have a luxury product, you need to work with those people. In order to reach the market you have, you need to understand their mindsets and their way of thinking, and their emotional triggers. What triggers them emotionally helps them to choose who they do business with, and that’s something you need to know as an entrepreneur.
Jeffrey gives us a brief rundown of the 5 step process to develop the ideal language for your customers. When he wrote his book, he knew he was writing a linear book for nonlinear thinkers. Entrepreneurs are creative and innovative people, and learning the 5 emotional triggers that get an unspoken response from your customers is how you’ll climb the success ladder. Before any of that, you need to define who your ideal customer is!
Jeffrey goes through the 5 steps in the sequential process for developing the ideal language, starting with perspective. You need to understand how the world operates, feels, and looks from the perspective of your ideal customer, Secondly is familiarity—it creates a sense of comfort, and people are drawn to what is comfortable for them. You need to understand what is familiar to your ideal customer. Thirdly is style, which is a more surface level thing to finagle. The style of what you have is the decision maker of the customer, and if they’ll go through with the purchase. You want to make sure that you’re catering to the style that your ideal customer prefers. Fourth is the pricing psychology, and when you master that, you can put yourself in any market you want. Lastly is the words—you need to tie together everything by communicating the right words, and the right lingo towards your customers.

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Kevin Gianni (https://www.kevingianni.com) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He is currentl...

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Tasha Meys (https://www.linkedin.com/in/tashameys/) and Viv Conway (https://www.linkedin.com/in/vivien-conway-68ba9b93?trk=org-employees_mini-profile_cta) are our ...

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Jennifer Crawford (https://www.linkedin.com/in/socialmediarescue/) is our special guest on today's episode of Traffic and Leads Podcast. She is the founder of Social Media Rescue (http://www.smrescue.com/)—an agency that handles social media management, social media strategies, and online customer services—Jennifer is all knowing in the ways of maintaining a strong presence online, and monitoring reviews for your business—good and bad—that’ll help keep your online reputation at a happy place for everyone! Today, Jennifer and I talk about how her agency came about, what she can do for small businesses, and how reviews can affect your business in the long run. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How this business came to be! Jennifer explains that previously, she gave advice to friends over cups of coffee who ran businesses on things like social media, and how to maintain an online presence. After doing it for so long, her friends encouraged her to start her own agency, stating that they’d pay her to handle their social media for their business instead of doing it themselves. From there, the agency was born, and now Jennifer helps small and medium-sized business owners with their social media management!
Jennifer also explains where the name of her agency comes from, and why she chose the word “rescue”. She knows that small businesses need social media accounts to get the word out about their amazing products, but small business owners don’t work a normal schedule. They often have long days and long shifts, and their free time doesn’t accommodate learning how to control various social media accounts. Therefore, she feels like she’s “rescuing” people from their social media stress, and giving them the attention they cannot to things that still matter!
Jennifer talks to us about what online customer service entails, explaining that it’s important to pay attention to what people are saying about your business online—not only on social media but on review sites as well. Being responsive to it helps you engage with your customer base, considering that reviews often lie on either side of the extreme—people will either praise your business for a job well done, or they’ll leave a negative review that’s intended for your eyes, as the business owner. They want to get your attention for you to realize something, and in the replies of a review, it’s rare that you see the business in question involved. According to Jennifer, that’s a missed opportunity to connect with your happy customers and to also remedy a situation that’s caused a customer to be unhappy, as well.
Jennifer explains what good customer service can mean, explaining that even the most unhappy clients have the potential to become your biggest cheerleaders! If you’re quick to address and correct the problems that people might be having, you’re giving them a chance to do their experience over, and in the end, those people could end up being your most loyal customers based on how well they were treated, and the fact that their complaints were taken seriously and fixed quickly!
Jennifer explains to us how she tracks all this information, explaining where the social media management part of her company comes in handy. There’s a number of tools you can use to keep track of things like mentions, hashtags, and company names, and Jennifer often uses things like Google Alerts, and BrandWatch interfaced with HootSuite. This, of course, depends on the size of your company, and how often you’re going to be mentioned, but social media management tools make it easy to align your information in one place!
Jennifer talks to us about what you should do when faced with a bad review. More often than not,

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Jeff Hall is our special guest on today's episode of Traffic and Leads Podcast. (http://trafficandleadspodcast.com/) He is the CEO of Overflow Cafe (https://overflowcafe.com/), an SEO agency that works with small businesses that are just getting their feet wet in the world of SEO! It’s great for beginners, Jeff says, and today, he and I talk about what sort of things you can expect when you work with their agency, as well as some amazing tips and tricks on what to do and what you should be looking for when you’re just starting out. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How Jeff got started! He founded this company in 1995 and aims it towards people who are working with small businesses, and entrepreneurs. Overall, they’ve invested a lot of time, effort, and money into automating as much of what they do as possible! For their services, they charge a low price of $29 a month to make it affordable for these small demographics they aim for, and Jeff states that it works well!
Jeff tells us what his company doesn’t do, and what they do help businesses with, to give us an idea of what you can expect when you collaborate with his team. Firstly, they don’t build websites, and they won’t write content for you. That means no blog posts, or about pages—since that’s where 90% of your monthly fee comes from in terms of SEO payments, they make their extremely affordable by letting you write your own content, or allowing you to outsource content from other places.
On the other side of the conversation, they provide you with unlimited audits! You can regularly check on how your business is doing, what you could be doing better, and what’s going exceedingly well! You also get unlimited keyword suggestions and various ways to track your rankings across search engines. Lastly, you’ll also get a supply of quality backlinks every month to build up traffic and high-quality leads!
Jeff talks to us about what may hold people back from success, stating that an issue he’s seen before revolves around people who don’t want to write content with keywords. Their most successful clients are local businesses and small businesses, and for them, the formula is very straightforward since their passionate about what they want to do—ergo, producing content is easy! Some people aren’t good at writing, for example, but they can use other forms of media—like videos—and transcribe them for awesome pieces of content just the same. Overall, the goal of this practice is to take the guesswork out of anything you do in business—you want to know what you’re getting into, and what you can do with the things you produce.
Jeff talks to us about long tell keywords, which are specific keywords that people can use to rank at high levels in small ponds in the digital marketing world. Jeff explains that he tells people within the first week of them signing up how important these keywords are, and yet, he’s faced with more than 50% of people who will try to go for something vague instead. You need to listen to the agency or company you hire about what you should do! Long tell keywords might not give you as much traffic, but they’ll give you a chance to make actual money, which is important when you’re running a business.
Jeff also reminds us that SEO is a long game! Set your mind, heart, and calendar for a year—often, people will buy into deals that sound too good to be true, and inevitably are. If a company offers you results in 2 weeks, there’s definitely shady things going on behind the scenes, and Jeff tells us of customers coming to him in tears because of how much they lost over things like that. It makes it even harder because if you've been banned, or penalized, by Google, it’s hard to get out of that ditch. Start fresh, start safe,

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Mojca Mars (https://www.linkedin.com/in/mojcamars) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). She is running Super Spicy Media (https://www.superspicymedia.com/) specializes in helping large businesses to create multi-level strategies for generating quality leads through Facebook advertising. She also offers her services to small business owners in the form of educational seminars centered around successfully generating leads and sales. IN THIS EPISODE YOU WILL LEARN:

Who Mojca is and what she does. Mojca talks about her services and specialties when it comes to Facebook advertising, and the help and resources that she offers to businesses both big and small.
Entry costs and what to expect when you want to launch facebook ads. Facebook is a powerful way to generate traffic and leads, and back in the day, it was easy. Now, there are so many new features and tools and new things to learn. It’s important to know how you’re going to collect those leads and gain momentum; you have to have a funnel!
Tactics for collecting leads through Facebook ads. Lead magnets are so important for generating clicks and leads. Don’t have a landing page? That’s fine! You can use popular content or blog posts to draw people in and gather their information through pop-ups right there on Facebook. Mojca explains the best way to draw people in without ever leaving the website.
How to find the perfect audience. Mojca tells us about the great success she’s seen in both retargeting and finding look-alike audiences. Having trouble expanding your reach? Facebook will help you find the perfect match by analyzing your existing audience and creating a whole new one for you based on the one you already have!
Mojca’s three-step funnel to avoid failure in Facebook advertising. Mojca gives us three of her most essential tips for successful advertising. She advises us to advertise to cold audiences for traffic, creates lead ads for lead magnets, and offer a product to our audiences.

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Amy Hebdon (https://www.linkedin.com/in/amyhebdon) from Paid Search Magic (https://paidsearchmagic.com/) is our special guest on today's episode of Traffic and Leads Podcast. Paid Search Magic works hard to not only help their clients with Google Ads, paid to search, and audits of their accounts but also teaches fellow digital marketers better ways to utilize paid search and Google Ads to get better results with their clients. Together, Amy and I talk about what her company does, how important audits are, and pitfalls to avoid in your paid search progress to ensure the best possible endgame results! Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How Paid Search Magic can not only help their own clients but fellow marketers as well! Amy explains that, right now, they offer one on one coaching to help digital marketers build better offers, better management, and better client management in order to maximize the efficiency of their own process with clients!
Amy explains that there needs to be thought and strategy when it comes to putting out ads and that the act and story of people putting out one advertisement that built the success of their business is very few and far between. You need to know what you’re doing to see success! Additionally, Amy also explains the learning curve to Google Ads, saying that there’s a lot of nuances to understand and master when it comes to using it successfully.
Amy explains the process of auditing a PPC account, telling us how important it is to look at how your account is running (not just new things). When you have everything working appropriately, you can add more to your account and try new campaigns and strategies, and that’s how performance can improve. However, when things are mislabelled, they can give you wrong data, and it’s hard to right that wrong. Being able to listen to your account to see what’s actually happening helps to improve the overall performance.
Amy states that it is possible to audit your own account! Plenty of people also offer free audits, but when you go into processes like this, you need to know what your objectives are and why. There has to be a sense of truth about what’s happening in your account, and having a good understanding of where your opportunities are and what you might want to change can help your business in the long run.
Amy tells us how important is it to spend time auditing rather than worrying about the next big thing. In a metaphor, Amy details that the structure of your business is like the engine, and the things you can add on to make things seemingly better is just like adding gas to the car. However, if you never check the engine and instead keep filling the car with gas, the car will ultimately break down. You can try as many new strategies as you’d like, but if you’re missing huge factors of how your account is set up, you’re draining money in the end.
In what she calls “the process of discovery”, Amy talks about how every situation for an audit is different. Some accounts have room for improvement and they’re doing well, while others have a labeling problem, which can lead them to a bad business place. The process of auditing is being able to shine a light on these issues is good, especially since a lot of things that aren’t working are due to the focus being on something else.
Amy tells us the most important places to check when you start an audit, starting with conversions. It’s an area that matters a lot if things are set up correctly, it can confusing at first, and depending on how it’s set up, it affects how you interpret your audit results. Secondly, you want to check the relationships between keywords, ads, and landing pages (and make sure that landing pages have a conversions mechanism on them). Lastly,

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Andrew Allemann (https://www.linkedin.com/in/allemann/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He is the founder of Podcast Guests (https://podcastguests.com)—an online directory of people that are willing to be guests on podcasts that match their area of expertise and qualifications—Andrew has found a way to connect people with ease, and for free, too! This week, Andrew and I talk about the importance of podcasts, how his website works, and what you should do if you’re looking to get into making your own podcast, or trying to be a guest to others. Let’s get started! IN THIS EPISODE YOU WILL LEARN: Where Andrew got the idea for his podcast! He was running his own podcast, and after 50 episodes, Andrew realized he was repeatedly searching through his Rolodex of contacts to get guests. He needed a broader look and to get different people for the show, and while there’s a lot of services out there that can help, they can be expensive. So, Andrew wanted to create something that was more a platform, and Podcast Guests was created!

How it works when you sign up for Podcast Guests. Weekly, Andrew sends out a letter to over 6,000 people featuring podcasts that are looking for guests and what their qualifications are. If you need those qualifications, you simply click a link, full out a form, and the information is sent to the host! It’s really that easy! Andrew also tells us about the paid version of his website, explaining that it makes it easier for people to find you by uploading you into a directory of guests. That way, hosts can come to you, and not the other way around.
Which is better if you’re just starting out, hosting or being a guest. Andrew definitely encourages people to be a guest first, because it’ll help you understand if podcasting is something you want to do in the long term. You’re making a commitment not only to yourself but to your listeners as well, so being a guest for a while lets you understand and create your style, what you think works and your niche. Then, if you find that you excel at it, you should look into starting a podcast of your own!
How to host a podcast. Andrew explains that, honestly, it’s easier than most people think! You want to talk about your area of expertise, and a podcast is a lot easier to manage than a radio show, for example. It’s lower risk, it’s not live and audio can be edited to erase any mistakes or awkward moments, and there’s a smaller audience that hears you, making it less nerve-wracking than being in front of live people. Andrew also explains that podcasting is the perfect medium to get more comfortable with public speaking and interview styles.
What you should do in order to get accepted onto a podcast! Andrew explains that you should make it as easy as possible to have the podcaster on the show and make the interview even easier. Additionally, you should be using what’s called a “one sheet”, which is basically a pitch about yourself. It explains what your expertise is, why you’re qualified, specific topics you can talk about, and example questions the host can ask you! Andrew also explains that you should talk about what you can do for them in terms of expanding their audience, and how you can make it grow larger with your presence.
Why it’s more important to be of a high quality, rather than meeting a certain amount of listeners every week. 200 downloads might not seem like a lot, but Andrew encourages you to reframe it to show how valuable podcasting is as medium. If you picture those 200 people in an auditorium every week, people who are willing to hear what you have to see, it becomes a better number to accept!

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David Brown (https://www.linkedin.com/in/businessplananswerman) is our special guest on today's episode of Traffic and Leads Podcast. David Brown is better known as the Business Plan Answer Man (https://businessplananswerman.com/), he is a professional business planner who helps entrepreneurs and small business owners create business plans based on methods he used in the past. By side skirting around the trial and error process, David brings people success by helping them build a solid foundation, and today, he shares some of that amazing wisdom with us. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How David got started in this business! He’d been working for an insurance company for years, and an assignment that involved the employees to write up a business plan had a few people in a frenzy. Going to David for help, their issues were quickly resolved, and after telling him that he should do it professionally, he took their advice and took a leap! Now, David works as a business plan professional, walking people through the process and telling them how to make the best business plan.
David explains the hardest part for most people when it comes to business plans, stating that they don’t know where they need to start when it comes to crafting one. David’s been in that position, so he knows how to steer people in the right direction, and understands that sometimes, doing a copious amount of research harms rather than helps. Since writing his first book—From the Bottom Up The Ultimate Guide for Business Planning to Profitability—David has learned more about the process, and is working on releasing the second edition very soon!
David explains his process a bit, stating that a business plan starts with the key components—a mission, and a vision. You want to know what your values are, who’s on your team, who is your management, and who are your advisors. On the other side, you also want to look at your marketing to see if you have a viable product. In this process, you’re figuring out who your market is, and who your ideal customer is.
David also explains that you need a plan to market your business (because the people helping you want to know how they’ll get paid back), and you need a 3-year projection of your financials to see how you can turn a profit and be successful. It's about asking yourself what kind of money has to be spent at a minimum for you to do your business.
David then goes onto explain that it’s important to share this information with his staff in order to get proper input and feedback and build something together. You need to know the number of the product you need to sell in order to put the key in the lock, so to speak, and you can’t throw money at Facebook and SEO until you have that number. So, you need to use this plan to guide you through the weeks, and you need to share this plan in order to have something to keep the business moving forward.
David explains that he usually updates his business plan every year unless there’s a need for major changes. The more work they do, the more changes they make, and most of the time it’s minor adjustments (changing marketing base, changing directions, building up a referral base, etc.).
David also explains the importance of looking at who your ideal customer is because you might be surprised that you’re going about it all wrong. If everyone is your customer, then your business is going to be short-lived. David can help make templates for people if they don’t know what to do, or how to do it, and encourages people to get in touch with him via email in order to set something up. He loves imparting his wisdom to those who will take it!

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Esther Kiss (https://www.linkedin.com/in/esther-kiss-650b301a/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). She is the founder of Born To Influence (http://borntoinfluence.com)—a PR marketing company that specializes in working with experts and people who are building a personal brand (marketers, entrepreneurs, authors, speakers)—Esther gives us all of the best tips and tricks she’s learned over the years about perfecting your marketing strategy, and what makes the best PR marketing strategy work so well. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

All about what Esther does with her company. By working closely with entrepreneurs, speakers, authors, consultants, marketers, and so much more, Esther helps them get more traffic and leads through publicity. With her connections, she gets them in with the media (blogs, television, podcasts, radio, newspaper, magazines, etc.), and leads them towards whatever makes sense for their business to build credibility and to build leads and sales.
Esther explains why having a good PR strategy is important for more traffic and leads. Depending on where you’re at in your business, you might have different goals for your publicity campaign, and Esther gives us an amazing example of a client she worked with that booked 80 shows over the span of 11 months to promote his book! For every podcast interview he completed, he’d offer a free 50 book give away to audience listeners. Then, when people read the book, they wanted help with the implementation of the method, so they’d sign up for his paid membership! That’s where the revenue comes from.
Esther also explains that PR is important to carry on through months, and not just a one-time thing. If you’re planning a slew of interviews, much like the previously mentioned the client, you want to make sure that you have 3 - 4 months to let leads come in successfully, especially with bigger shows. You need to make sure that you leave enough time for the marketing to start gathering those pre-orders and interactions before the service is available, and the same can be said for a product launch or a live event with a deadline. You need to be building momentum continually.
Esther then explains what to do if you’re a small business owner that can’t afford a publicist. Can you do your own PR strategy? Yes, of course, you can! You can always benefit from publicity no matter where you are, even if you’re just getting started and you don’t have any clients yet. How are you going to get clients if you don’t have traction is the real question, and Esther encourages people to reach out—learn how to pitch, how to develop relationships with members of the media. Once you know these things, and once you feel like you have a story that would contribute to that audience, pitch yourself and recommend that you do an interview!
Esther tells us what to do when people doubt the usefulness of media logos on your website, claiming it’s just for vanity. She gives us an example of a client who had media logos on their website, and because of them, they gained a client. It psychologically works on people even if you don’t realize it.
Esther also explains that a lot of times, people tend to release a paid press release when they want a quick win and aren’t willing to put in the energy and effort required to get real results. These releases end up getting picked up on the back end of websites that are associated with big media outlets, and while people try to connect that to a real connection and employment with the media, it’s not! Most of the time, it’s not even something you can find on Google.
Overall,

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Alex Fedotoff (https://www.linkedin.com/in/alex-fedotoff/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). Alex is the Founder of AF Media Agency. The AF Media Agency (https://www.alexfedotoff.com/) is changing the game when it comes to Facebook advertisements. Unlike the other guys who focus on ever-changing tactics, Alex prides himself on his extensive knowledge of the Conversion process and drawing high-paying, repeat buyers to your ads! IN THIS EPISODE YOU WILL LEARN:

Who Alex is and what he does. Alex talks about his services, the clients that he aids, and his masterful knowledge of the advertising scene. Alex helps e-commerce businesses to expand both their profits and their audiences through Facebook advertisements!
The foundation for building a good e-commerce business. “It all starts with a general, good understanding of your business and your business model,” Alex tells us. Knowing your margins, your budgets, and what model works for you is the key to your expansion.
How to scale your Facebook advertisements. It’s not enough to acquire new customers; you have to know how to scale your ads, too! With so many different tools and models at your disposal, Alex explains, it’s important to take a look at your business and do some research on your potential audiences!
How to budget for your ads. You have to know what you’re willing to spend and where when it comes to running ad campaigns. Alex provides insight on how to choose what ads to spend the big bucks on, and how to make sure that your money is being well-spent.

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Jim Palmer (https://www.linkedin.com/in/jim-palmer-business-coach-900a75) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com)...

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Deepak Shukla (https://deepakshukla.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He is an SEO expert and founder of Pearl Lemon (https://pearllemon.com/). Deepak gives us all of his amazing tips and tricks on how to get started with SEO, where the future of SEO is headed, and what pitfalls to avoid when beginning your journey with ranking. He also tells us about the future of searching, telling us his best ways to prepare your business—and website—for mobile devices. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

How Deepak got his business, Pearl Lemon, started! They started as a full-service marketing agency and slowly begun to remove services in order to focus solely on SEO. It’s always been their background, and Deepak assures us that it’s better to specialize, so they made SEO their main focus! By that, it means that they don’t really offer help with things like Facebook ads, or LinkedIn—they focus and will provide help with SEO.
Deepak then tells us the fundamentals of ranking competitively and growing an audience. It starts with having excellent content! The issue people seem to have, however, is knowing the best ways to spread that content, and Deepak assures us that SEO is the best route that people should choose to go. Deepak also explains that his company doesn’t write content for people most of the time—if people truly can’t write their own content or find a provider to do it for you, then they’ll write a few pieces and build an outreach campaign around it.
In terms of writing shorter blog posts every week, or biweekly (or even once a month) blog posts that are longer and immersive, Deepak advises people to do what people think they’ll be more consistent with. If you can write good, quality content that’s shorter in length, but can be posted every week, it’s preferable over a longer form of content that isn’t as good, and won’t get posted on time. Work to your strengths!
Deepak also gives us some advice that 90% of businesses don’t even think about. When writing content, first look up your competitors. Then, make a spreadsheet, and look through the first 3 pages for their branded keyword terms. By doing this, you’re getting an edge up on what your competition is writing about. Additionally, make sure you have some level of syndication set up, so the content you write is being shared with relevant platforms. This leads to your blog getting indexed faster!
How important are social signals? Deepak explains that they’re definitely part of the puzzle, and the more competitive of a space you’re in, the more important every factor becomes. Locally, it’s not as much of a big deal, but as the curve of ability or competition goes up, the importance of social elements goes up as well.
Deepak discusses the recent shift of people searching for something on Google, and Google displaying a rich content piece instead of providing just a list of websites, which affects the clickthrough rate. In terms of the future of SEO, Deepak assures is that this method is still considered SEO. The content that’s displayed is chosen by Google’s decision to serve the best content to the users. We simply need to adapt in light of that—SEO is still what you know it as.
Deepak also assures us that this hasn’t diminished the value of SEO, as Google will typically display the top level keyword search. There are innumerable variations around a key search term, and that doesn’t mean that someone’s journey is going to stop at just reading the rich content that Google displays. It just lengthens the journey instead, and the process of the search is going to change.
Deepak talks to us about “mobile first,

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Mikael Yang (https://www.linkedin.com/in/mikedyang/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). Thi...

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Violeta Potter (https://www.violetapotter.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). Violeta became a quick strategist who specializes in helping people get into the right mindset to be their best self and get their job done as efficiently as possible, while also feeling there best as well! Together, Violeta and I talk about the kind of mindset you need to have when getting into the world of digital marketing, as well as the most common mind traps that people fall into, and how to combat them with your own inner strength. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

Who Violeta is, and how she got started on this path! After working as a copywriter and strategist, Violeta found that the strategies she was designing didn’t work due to internal issues. So, since then, she coaches people in the way of breaking down the mindset beliefs and blocks that keep people from showing up the way they should, as well as going into the conversion strategy of digital marketing. You can’t really separate the two, she says, stating that the internal affects the external.
Violeta talks with me about how digital marketing is a long-term game full of wins, as well as a lot of losses. Having a strong and correct mindset is one of the keys needed in order to be successful! Business is a self-development journey, and figuring out what your blocks are and proving them wrong gets you on the right path to making clear and productive decisions. The people who’re successful are there because they didn’t stop working when things got tough—you must be resilient and have the emotional tools to keep going, otherwise, you won’t see the success you’re fighting for.
Violeta then talks with me about one of the most common traps people can get into, explaining that people often compare themselves to people who’ve already achieved a certain level of success. In those cases, Violeta encourages us to look at a realistic picture and figure out what “success” means—what is your definition of success, what does success mean to you. More often than not, they’re tied to nebulous ideas that have no concrete goals.
Additionally, Violeta inspires us to redefine our idea of success by making a list of what we’ve accomplished in the past, and acknowledge the successes we’ve already had. In turn, making a list of failures lets us confront our mistakes head on, as well as realize what we learned along the way by making these mistakes. You don’t have to continue judging yourself for the person you were at those moments—you can redefine yourself anytime you’d like.
Violeta tells us the number one mindset issue in digital marketing, which—specifically for women—revolves around the idea of taking up space. In general, it’s putting yourself out there—it’s being seen, let yourself be heard, being as bolg as you want to be and not thinking that you’re too much, not enough, or that you have to tone yourself down. Violeta encourages us to take up that space, be okay with it, speak boldly, show up and be ready to go!
Additionally, Violeta reminds us that, to be consistently getting leads, you have to be consistently showing up as well. By not being visible and not allowing yourself to take up space, you’re at a disadvantage. Put yourself out there and invite people to become a leader, and reach out to them for work and ideas.
With that in mind, Violeta tells us her hacks for getting past being unable to reach out, stating that with how much saturation there already is with the advertisement, it falls back to connecting with people. It’s no longer about the freebie and passive ways, she says—you want to be showing up as yourself, your value, your niche,

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Barbara Turley (https://www.linkedin.com/in/barbara-turley-b6a981a) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). She is the CEO of The Virtual Hub (https://www.thevirtualhub.com)—a team of experts specialized in digital marketing focused on virtual assistants based in the Philippines—Barbara shares with us her best tips and tricks on how to stay consistent with the media you produce, as well as what VAs (or “virtual assistants”) can help you with when you’re trying to balancing a bunch of things on your plate at once. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

All about what Barbara and The Virtual Hub do. According to Barbara, they help business owners to tackle all of the massive to-do lists that are involved in getting traffic and leads online, or in running and scaling your business. They supply well trained and well managed virtual assistants—or VAs—from their location in the Philippines, and Barbara says that having someone offshore being able to help your business does wonders for success in the long run.
Barbara tells us when you should pick up a strategist or a consultant to help out with your marketing strategy. A lot of business owners get confused about where that line is, and when you should bring someone else into the picture. VAs will just deal with virtual assistance, not the strategy. If you’re a business owner, you need to have a digital strategist, or you need to become your own. These are necessities if you want to be successful with a VA in the digital marketing space.
Barbara then tells us what this strategist will do for your team, identifying that there’s a lot to think about when you’re trying to get more traffic and leads. Your strategist is going to map out what that plan looks like for you, and talk to you about your end goals and what you need in order to make things run smoothly and successfully. Once the strategist has given you a (sometimes lengthy) task list to complete, a VA will then come in to implement the task list in order to keep things moving so you can get the results you want from the strategy!
Barbara tells us what to expect when engaging with The Virtual Hub, stating that the first step is helping clients map out what they need, and getting them set up before a VA is introduced into the mix so that they’re ready. Additionally, Barbara also states that—regardless of the amount of experience they claim to have—she puts her virtual assistants through their own digital marketing training program to make sure they’re up to date in everything that’s relevant. That way, when you’re engaging with a VA, you’re getting more than just the one assistant—you’re getting an assistant with an entire ecosystem behind them.
Barbara tells us about the strategy they run for traffic, stating that it’s organic based. They start with VAs that work on the marketing team doing keyword research on words they want to rank for and come up with a topic based on what people are searching for online. From there, they try to answer those questions in their blog content, and once it’s written, it’s optimized for keywords to make sure that Google will like it. Additional VAs will then make it look Google friendly (formatted correctly, proper tags, and nice images).
From there, Barbara tells us about how they spread that content onto social media, with other virtual assistants taking the content and splicing it up into various chunks, and replicating those chunks into quotes, images, and other shareable content that you can produce in different formats on different platforms. It’s about taking one piece of content and making sure it’s leveraged and repurposed, and getting the most out of it.

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John Belcher (https://www.linkedin.com/in/johnbelcherenduringmarketing/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). He's a former Google AdWords employee, and current teacher of online marketing courses at AdSkills (https://www.adskills.com/), John gives us all the information we need to successfully advertise our products and services on YouTube. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

Who John is, and how his work with skills can help you. Simply put, they work to help people turn paid traffic into paying traffic. They created a multitude of online courses that focus heavily on your presence across all social media types—Facebook, Google Display. Twitter, EMail, as well as tracking and conversion—and, through that, they’re building a community where people can become trained and educated on the things they need to know for running their business!
John also talks to us about the ways you can advertise on YouTube, stating that there are 2 very common ones. The first is what’s called “in stream”, which you’ll know as the advertisements that appear before a video starts (where a ‘skip ad’ option is available after 5 seconds of playtime). This is where John spends 95% of his time, and he says that—when done right—these ads can give you amazing results. The other option of advertisements is called “in display ads”, which takes the process of applying a thumbnail as an advertisement at the top of a search result list.
John goes over a technique he calls “the network funnel”, which focuses on the 5 stages of awareness. These stages—a construct created in the last 1960’s by Eugene Schwartz—are as follows: 1) totally unaware, 2) problem aware, 3) solution aware, 4) niche aware, and 5) offer aware. When talking about how to utilize YouTube, it’s important to understand where your opportunities lie, and the scope and scale of where you can be successful determine how you can use YouTube effectively.
John verifies that small businesses and small B2B markets can still find success with YouTube! You won’t have the same scale as larger companies, but you can focus on more niche targets to get your success. Additionally, you can use Google’s targeting option to cater your ads to people who’re only actively looking for the things you’re offering—you can tell when people are in the market for a specific product or service, and advertise directly to them! By creating relevant ads about what your market is looking for and the stage of awareness they’re at, you can spend as little as $10.00 to $20.00 to get your content in front of people.
John talks to us about how to build the best content, stating that he uses a technique called the “customer research process”. In relation to the problem that you’re solving, you also have to include what people are actively looking for. It’s important to figure out the things they’re seeing, feeling, and thinking, and to find out where they’re at in the process. By creating what he calls an “empathy map”, you can build content and test videos centered around that information.
John also talks to us about what kind of advertisements work the best, stating that above all else, relevance is the most important thing. Having good lighting and sound is important, but if you speak to your audience and are very relevant to your message, that’s all that matters. You don’t have to make your content high budget to be successful—you just need to have a good message that’s also relevant, while also compelling people to visit your website.
John comes back to in-stream ads, stating that advertisements between 60 - 90 seconds are successful.

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Tammy Anczok (https://tammyanczok.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Tammy talks wit...

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Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Today, She is talking about LinkedIn information that’s useful for everyone to know—from beginner steps to advanced things you can be doing to improve your overall experience while getting your foundation set-up. Everything that I’m about to share with you is information that people will offer in a course, so make sure you tune in and save yourself some money. so, let’s get started! IN THIS EPISODE YOU WILL LEARN:

The number thing you have to know when beginning your journey on LinkedIn is your plan. You need to establish why you’re on LinkedIn—to generate more leads, to drive traffic to your website, to increase the content you share, to establish yourself as an expert in your field of business. Once you nail down what you’re trying to do, the campaign you’re running can be a lot more tailored to those needs, and you’ll find success quicker and easier.
However, if you’re not actively running a LinkedIn campaign, there’s still good news. To find true success on LinkedIn, make sure you’re spending a minimum of 20 minutes a week on your account. Reach out and make connections and relationships with people, make good comments on other people’s posts, and try to be helpful without asking for anything that. Those are the perfect blend for success. Additionally, where we usually need some level of automation for our businesses to grow, that technique tends to fall flat on LinkedIn. It’s more about one on one connections, trying to help people, and creating interesting content.
It’s also very important to have an updated LinkedIn profile. You need to have a photo of yourself, you need to create a decent headline that’s interesting, and you want to make sure your biography is filled out (make sure you’re talking in the third person in your biography, so people who want to work with you can learn more about you). It’s important to remember that most people who want to work with you will probably see your LinkedIn profile before they see your website.
Another thing you can be doing is giving and receiving endorsements and recommendations. When your time is spent giving positivity and praise to other people, many of them will return the favor. You don’t have to lie, or be outlandish—just be genuine and true with your statements, and that’s where the results are.
With your profile set up, you’ll want to make sure that you claim a custom URL. LinkedIn will give you this option under their settings, and so long as the URL you want is available, you can make yourself much more easily accessible. This URL also looks much nicer in search engine results, and it allows a better chance for your profile to appear on the first place of search results when people Google your name.
Another strong tip you should be taking is using LinkedIn Pulse. It’s LinkedIn’s version of a blogging platform, and everyone who has a profile has access to LinkedIn Pulse. The best way to utilize this power is by making a blog post on your blog website, and let it marinate for about week. Then, a week later, you can take that blog post and do one of two things: 1) you can copy the entire blog post, paste it onto LinkedIn Pulse, and attach the original article link, or 2) you can take half of the blog post, make sure to stop at a time where the content seems extremely interesting, and include the link at the end to make people finish reading the article on your website. And, before you worry, these methods have not fallen prey to the duplicate content penalty that Google likes to swing down.
Additionally, every time you post on LinkedIn Pulse,

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Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Today, She is talking about The CLICK Technique, (http://www.theclicktechnique.com/) a five-day crash course of her own invention that teaches business owners how to get on top of their game if their website isn’t generating the traffic they need. Each letter in the word “CLICK” stands for a different step needed to complete the circle, and our steps today will be focused on the letter “L”, for land. So, let’s get started! IN THIS EPISODE YOU WILL LEARN:

A quick refresher on The CLICK Technique! As stated above, it’s a free invention of my own design that’s made to help business owners kick-start their online marketing. For what we talk about today, we’re really focused on the letter “L”, which stands for land. When preparing a landing page, you need to make sure you’ve got the following seven steps in mind!
Step 1: Google Analytics. I know, among other things, Google Analytics can be extremely overwhelming and be trying to figure out something that complicated doesn’t always fit into your schedule. However, it doesn’t matter if you’re never going to look at them—you need to have it installed on all of your websites. By creating an account, you can receive a free piece of code that you insert into the header of your website. Once that’s done, Google will begin to track everything about the people that visit your website—where they came from, how long they stayed, and so on. (If you need help installing Analytics, there’s a mini training with The CLICK Technique!)
Step 2: You must have a pixel installed on your website! I’ve talked about this before in a previous podcast, but I cannot stress just how important a pixel it. By signing up for a Facebook Business Manager account, you can walk through the steps and generate a code for a Facebook Pixel that you can install on your website. What this does is not only enable you to reach out to people who’ve visited your website recently, but it also lets you start tracking people. With this warm audience already generated, you know who to target when you start doing advertisements!
Step 3: Your website must be mobile friendly! In this day and age, over 75% of people who visit your website for the first time will be doing so from a mobile device. Therefore, if your website doesn’t translate well to a smartphone or an iPad, people will instantly click away due to inaccessibility. Additionally, Google is now dedicating a whole portion of their search engine index and principles to go around mobile-friendly search. It’s very important that your website is mobile friendly, and Google can provide an answer to if your website is considered mobile friendly. Overall, you’re losing customers if you don’t, so it’s well worth the investment.
Number 4: Make sure your website looks good. In this day and age of sites like WordPress, SquareSpace, and Wicks, there is no reason for your website to look like trash. It needs to look professional with fonts and pictures, and you should sit down and spend time on the copy. After all, if you’re going to go through the trouble of having a website that people will go to, then you need to put thought and time into it.
Number 5: Make sure you’ve got excellent speed on your website. By using a tool called Pingdom tools, you can check how your website stacks against all the websites on the web in terms of how fast it loads. Through this test, you can also receive a list of things you can fix to improve your website speed. This is important for a lot of reasons,

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Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of

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Romacio Fulcher (https://www.linkedin.com/in/romacio-fulcher-15486a71) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Romacio is the 16th highest earner in the global network marketing industry (https://website.worldgn.com/romacio-fulcher-achieves-the-rank-of-double-president-millionaire-at-world-global-network/)—how amazing! And this week, he talks to us about what it is that he does in the network marketing industry, how he got started, and the best tips and tricks for anyone who’s interested in dipping their toes into this industry. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

Who Romacio Fulcher is, and how he got to the top! Collectively, he’s been in the network marketing industry for ten years. However, he started as a real estate broker in his current area of Sacramento! After finding the right mentor—who was very successful in their profession—he asked what he calls the golden question: “what would I have to do to make it worth your while to teach me what you know, and what you do?” The rest is history! By getting involved at the right time with the right person, 5 years later, Romacio was a multi-millionaire in mortgage and real estate.
Romacio then tells us how he got into network marketing, explaining that his friend in the industry told him to give it a try. At first, Romacio wasn’t entirely convinced that it was a good idea, but after meeting a very successful person in the industry—who was making 7 figures in network marketing consistently while also making money globally and doing it from home—he became extremely intrigued. He promised to get involved in this man agreed to mentor him, and—since then—he’s never looked back!
Romacio stresses the importance of having a mentor in everything that he does. He explains that it’s a faster way to achieve success and that by working with someone who was so well established in the community, he became an ambassador for networking marketing over the past ten years.
Romacio then goes on to explain how to find the best mentor, breaking it down into three parts. First, you need to have to have a burning desire to want to be successful. If you don’t have passion, the odds are up against you, and no one can give you that but you. Second, whatever the profession that you’re interested in, look up on Google who the top 20 most successful people are in that field. Once you find out who they are, circle back and ask the golden question: “what would I have to do to make it worth your while for you to teach me what you know. Third, look for a strong mix of two things: character, and passion.
Romacio explains to us where he gets his positive energy, stating that it started very early on from watching his parents work hard and succeed and being raised with people who supported him, and believed he could do anything so long as he worked hard for it. Romacio also explains that he realized very quickly in college that you only have one life to live, and the smartest way to be able to attract what you want in life is with your attitude. There’s a real connection between the energy you put out into the world and what you receive in return, and if you want to dramatically impact how quick, fast, and robust you become at what you want to do, a kind attitude is the best way to go.
Romacio shares with us his number one secret to success in network marketing, reiterating just how important a good mentorship is. Mentorship, he explains, is wisdom without waiting. Romacio then tells us about the hard times he fell on 13 months ago, and that—though he was financially broke—his spirits were not broken. With his determination to fix the situation,

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Dr. Ben Adkins (https://www.linkedin.com/in/drbenadkins/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Ben started the very popular company, Closers Cafe (https://www.closerscafe.com/)—an agency that specializes in local Facebook marketing, and bringing in traffic and leads to local businesses. Together, Ben and I discuss the ways how marketing can differ if you’re a traditional storefront looking to reach a local audience, and how online marketing works on Facebook for an audience designed for said small business. Let’s jump in! IN THIS EPISODE YOU WILL LEARN:

All about who Ben is, and how he got started. Originally, Ben started out as a chiropractor, and though he was very smart, he built in no money for marketing his business. Panicking, he turned to Facebook and started using it heavily for advertisements, and within 6 months, his business was competing with some of the most established doctors in town! The rest is history! Through his start, Ben had other businesses coming to him and asking for help with their own marketing, and Closers Cafe was born.
Ben talks to us about what they do at Closers Cafe, explaining that they help businesses leverage Facebook (and Google) to have a bigger presence online, making it look like they’re actually something going on with the business even when there’s not, as well as bringing in new leads through the front door. The most important thing he does is spend his days helping very smart people who have little time for marketing get their start.
Ben then talks to us about the process of running ads for a brick and mortar local businesses as opposed to advertising for something nation or worldwide, explaining that they’re very different. When you’re handling a national company, you can niche down by interest. However, with local businesses, you don’t have that luxury, and you have to do what Ben likes to call ‘filter by the ad’. Through this process, instead of filtering by the audience, you have to think about the core people you’re targeting.
Ben also explains to us that, when creating these ad filters, you should implement a ‘jaw-dropping offer’. He explains this as something that, if people saw it, would have to do a double take because they can’t believe it’s being given away for free, or at an at a very low price. Ben adds on that the key to filtering by the ad is getting good at using the offer and creating the ad because you don’t have much to work with in terms of interest targeting.
Ben then moves on to explain that offering free content works wonderfully for these brick and mortar businesses. He tells us that, by going for an audience that’s outside of the realm of Groupon, you’re getting a more committed deal. With free content, the core thing you have to do is make sure that there’s a funnel inside of the practice/business that’s going to take those people and make a large majority of them come back! Through this method, Ben himself sees a 60 - 70% turn over rate with offers that give discounted services after a free trial. And, to most small businesses, having a customer come through the door twice is considered a success. Ben leaves that with a very important notion: you have to make absolutely sure that this business is set up to close the deal once the ad has done its work. Otherwise, fall through is possible.
Ben and I discuss the number of people needed in a town to make these strategies effective, and Ben explains that in a town of merely 20,000, he’s seen amazing success! The jaw-dropping over not only gets people to engage with the business, but to also share that same offer across social media—and through word of mouth—really putting it to good use.

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Nathan Hirsch (https://www.linkedin.com/in/nathanhirsch) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/)....

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Benjamin Dell (https://www.linkedin.com/in/benjamindell/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). He's Founder and CEO of the company MissingLettr (https://missinglettr.com/)—a software that takes long-form blog posts and turns them into social media snippets. Today, he is here to tell you all about how his software works, as well as tips and tricks for getting your marketing ideas out of your head and into reality. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

Who Benjamin Dell is, and what MissingLettr can offer. A marketing information company, MissingLettr works to turn blog posts into social media snippets that are sent out over a span of 12 months. With these snippets, the company works to drive traffic back to the blog post in order to generate extra leads, sales, or whatever you’re trying to do with the website. Ben explains that the snippets they create are sequences and ready to go—all you have to do is review and set them to post!
Ben explains how the software creates these snippets, stating that it takes basic cues on the text itself. Say, if there’s a font that’s bolded, or if there are headers to bounce off of, the software can catch onto those things that give good suggestions on the high-value content. This sequence gets progressively more complex, however, as they start learning the style of writing/proximity to certain things, and it’s—of course—forever evolving.
Ben also talks with us about his other passion, which involves startups, and getting clients. He explains that it’s a lot of fun in the early days of launching first ideas, and he loves exploring ways that product can be put into the market. Because having the idea is only the first part, of course—marketing it successfully is another component entirely.
On explaining how to get more clients, Ben admits that there’s no silver bullet to guarantee success. From his perspective, it’s about taking stock and looking at the opportunities that present themselves when you when you start thinking about your marketplace, how you sit within it, and who your customers are. You need to take time to think about these factors, first, and how they’re going to help you before pushing forward. He uses his own company as an example for this theory.
Overall, Ben suggests that before you try the things that books tell you to do—a certain kind of advertising, maybe— just take a second to think about who you already have at your disposal that you might be able to get some opportunity out of. For example, Ben still uses customers of MissingLettr as guests bloggers on their blogging page! Reaching out to them improved their relationship, as well as gave him a new opportunity for finding work.
Ben offers advice for people looking for help on their own startups, stating that it’s best to get something out early and to get people to validate it as soon as possible. Your hypothesis is only as good as what it seems in your head—by getting it onto the market base (even if it’s only one customer), you’ll get advice and feedback that’s going to be far more valuable than any sort of back and forth you have with yourself. It’s only when you take the idea off the paper and put it into the world that you find any worth to it.
Ben gives us his three common principles for creating content: first and foremost, you have to make sure that your content remains the key. By writing great, long-form content, you’re creating blog posts that your audience is going to find valuable, and helpful. Also, any strategy you pin onto the content, make sure it’s there to amplify what you’re already doing!
Secondly, you want to build trust, not erode it.

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Lindsey Anderson known as One-Click Lindsey is doing another solo episode to make a VERY special announcement. Traffic and Leads Membership Program is finally making a comeback, though it’s now known as the Traffic and Leads UItimate Resource Monthly Membership Program (http://gw3.clickfunnels.com/optin11205303). And trust me—the new name is totally fitting considering all of the stuff you’re going to get! Also, important to note: this episode is relevant for THIS WEEK ONLY, as registration is only open from today, April 30th, 2018 through May 7th, 2018 at noon Pacific time. After that, you’ll be able to plug in your email (http://gw3.clickfunnels.com/optin11205303) so that you will be notified when registration opens again. IN THIS EPISODE YOU WILL LEARN: * The incredible success I had with my first Facebook pop-up challenge! For those of you who don’t know, a pop-up challenge is when you start a group for a short amount of time (in my case, five days) to run your challenge, and then once that challenge is done and you finish teaching people how to do something, you close the group down. It was an incredibly awesome success, and everyone was super engaged, and it really helped cement what I want to do with the new and improved Traffic and Leads UItimate Resource Monthly Membership Program. * The big announcement: the Traffic and Leads Membership Program is coming back! However, it comes with a bittersweet notice: this means I will be closing down The CLICK Technique Facebook group (https://www.facebook.com/groups/theclicktechnique) so that I can focus my efforts on the new membership program 100%. * The cost of the group. For the first 100 members, the cost is going to be $97 per month! Make sure you jump in and sign up ASAP, because once those first 100 people register, that price is going to go up. (I haven’t decided what the final price is going to be—but I’ve ballparked it around $249 per month in this episode.) * Everything you get when you join this membership program, which is:

Access to my complete education vault with training on everything from WordPress to Facebook ads to SEO—basically anything under the digital marketing umbrella!
One training per week covering the latest online marketing techniques.
The chance to sign up for a hot seat call once per month, which is twenty minutes of Zoom time with me as we talk through your digital marketing problems.
Access to me (and my entire team) not available anywhere else, and group members get priority on getting questions answered!
A 10% discount on all Traffic and Leads products, services, and coaching.

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Justin Croxton (https://www.linkedin.com/in/justincroxton/) is our special guest on today's episode of Traffic and Leads Podcast

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Brian Greenberg (http://www.brianjgreenberg.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). He i...

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Michael Greenberg (https://www.linkedin.com/in/michaelggreenberg/) is our special guest on today's episode of Traffic and Leads P...

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Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, She is discussing the best social media platforms you must utilize for development of your business. If you are starting a new business you must start with Facebook and Instagram and be branching out from there. She's flying solo and walking you through Instagram marketing tips for business. You can call it Instagram Basics 101. IN THIS EPISODE YOU WILL LEARN:

What Instagram is all about. I break down how Instagram is similar to Facebook and also highlight some of their differences. For example, Instagram is an extremely visual medium, so you need to post a picture or video every time you post on Instagram whereas on Facebook, you can post text without an image and people will still read it and pay attention to it.
How hashtags work and how to effectively utilize them. If you want to be noticed on Instagram, hashtags are the way to make it happen. I also share my favorite hashtag strategy, which is to summarize your post in one word and then check out that hashtag. See what other people are using as hashtags, borrow those hashtags, and post them as a comment to your own post!
What a shadowban is. It’s a way for Instagram to moderate and regulate the content people are posting, effectively keeping spammy people or content out of people’s feeds. However, if you mix up your hashtags every time you post and take hashtags from people who are visible on Instagram, you should be in good shape.
My “5 areas of life” tip. This is my favorite way to mix up what I post on Instagram. Think of five major areas of your life, and make sure a couple of those areas are personal and unrelated to your business. Cycle through this five areas; if you’re not sure what to post simply think back to one of the areas you haven’t touched on in a bit, and boom. Easy content!
Quick tips for Instagram marketing. I talk a bit about why you need to get an Instagram business account and some ways you can properly utilize Instagram as a paid marketing medium.

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Dan Moyle (https://www.linkedin.com/in/danielmoyle/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Dan works for Interview Valet (https://interviewvalet.com/), as well as having over 8 years of previous experience in the inbound marketing field. This week, he bears along as I give him a pop quiz of sorts on what inbound marketing is, as well as discussing the best tips and tricks to use in the field. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * Who Dan Moyle is, and where he comes from! Dan talks with us about his experience, explaining that he worked for a mortgage company for a long while before shifting over to what he does now, which involves podcast marketing through Interview Valet. Dan also explains to us where his nickname “the inbound evangelist” comes from, stating that helpful marketing is the past, present, and future. * Dan explains to us what inbound marketing is, telling us that it’s based on drawing people in with helpful, relevant content. It’s about teaching and empowering your audience, and helping them solve their problem when they’re ready to solve it. Dan strays away from the notion of forcing people to think they have a problem when they don’t, instead choosing a more organic and laid-back approach. * Dan and I discuss the notion of free content, touching back on a podcast I did a few weeks ago with Doberman Dan (http://trafficandleadspodcast.com/email-lead-generation-strategies/). For the most part, Dan agrees with the sentiment of being paid for things that are of value that you provide. However, there are exceptions, and since people are going to get content from wherever they can find it, you want to make sure that you’re giving your customers the best content they can find. Eventually, people will come to you because of the content you offer for more information and services. * Dan states that he’s not going to “nickel and dime people”, explaining that he’d rather empower them to do what they want. When they realize they can’t do it alone, however, they’ll hire him for additional help, making good use of the lead and turning it into a profit. From there, Dan discusses the places to start with this inbound marketing, stating that blog articles are the easiest, and best approach, to getting your foot in the door. * When it comes to creating your own content, Dan advises remembering that you’re creating the content to reach an audience. The reaction that the content gets teaches you what people are looking for, and if people aren’t really coming in droves to read and view something, it’s a sign that you need to do something different. * Dan advises us to build our audience purposefully, strategically, and slowly if the audience doesn’t find you first. He tells us of an experience he’s had at past jobs, and how using the power of the social media can be helpful, but also harmful if they people you’re looking to target simply don’t exist on the sites you’re using. In the same vein, Dan also encourages us to use unoccupied space to promote your brand and stand out from the rest, if you’ve got the audience to do so! * Though your work may seem boring to you, Dan heavily advises you to remember that your work is the most important thing in the world to the people who’re considered your target audience. They look to you as the subject matter expert, and they work hard to make sure they’re learning as much as they can from the content you’re putting out. Don’t doubt yourself! * Lastly, Dan and I discuss podcast marketing, and how it works. Though Dan says that stand alone podcast marketing won’t work,

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Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Today, She is talking about the ways of improving your online marketing through Facebook. Tune in as she goes through the top 3 Facebook marketing tips you must be following. Let's get started. IN THIS EPISODE YOU WILL LEARN:

The top 3 things you must be doing in your Facebook ads! First, I discuss the importance of using a Facebook pixel. For those who may not know what a Facebook pixel is, it’s a small code that you can install on your website that remembers anyone that visits your page. Through this knowledge, you can build your own target audience with ease, as well as create a “lookalike” audience that’ll receive the same message loud and clear!
I move on, then, to discuss the importance of running a retargeting campaign. It’s something you must be doing at all times, for a low cost, that will target a warm audience. Which, in layman's terms, means that these are people who’re already receptive to what you’re offering, and who have visited your pages recently. Facebook will target them immediately with this practice!
The last step involves signing up for a free account on ManyChat. ManyChat is a site that installs a chat box onto your website which will allow potential customers to talk with you through the Facebook messenger application! It works wonders in letting people trust and interact with your more often, as well as gives you the chance to get to know the customers more before their initial purchase.
Moving on from the tips, I focus on some bonus content that not all people know, starting with the myth surrounding the “never hit boosted post” controversy. I’m here to tell you that those days are over! With the new and improved “boost post” button, you’re allowed to specify your needs down to the location and target audience you’re trying to reach, making this option ten times more viable than it was the first time around.
Another bonus tip revolves around running a “likes” campaign, which encourages people to like and engage with your page. From there, you can feed them content you’ve already created. You can even go a step further and boost the best content you have to the “page likes” audience, ensuring that they see what you’ve got to offer further down the funnel. For any newbies to Facebook marketing, this is the easiest strategy to follow!
Lastly, I discuss the importance of engagement on Facebook. With the new algorithm, Facebook is deleting and ignoring pages with a small amount of interaction, therefore you want to make sure that people are liking and commenting on the content you’re putting out! Suggested ways to increase what you’ve got includes asking questions to engage with the audience, as well as running Facebook live videos, and incorporating emojis into your posts. You’d be surprised at what catches people’s attention!

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Lesley Clavijo (https://lesleyclavijo.com) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Lesley is an expert in the art of teaching small businesses how to learn. She’s been in this game for 8 years, and she loves creating products. Lesley teaches people how to figure out how to validate product ideas and then successfully launch them. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

Who Lesley Clavijo is, and how she got into the game of business launches. She started out as a DIY blogger, odd enough, and quickly found that her passion was with marketing, and creating her own products, rather than fixing things. Since then, she’s been helping small businesses launch successful start-ups and validate their products through trial and error.
Lesley talks with me about the various ways to validate an idea, and stresses the importance of making sure your idea is validated before you try to market it to anyone. Most of them revolve around the content you’ve already written and curated yourself, and using it to your advantage in order to expand your knowledge to create a product that people are inherently asking for! Lesley reminds that you should especially be paying attention to what people are asking on social media, and through e-mails. Those are the questions you want to think of when you’re creating something!
Lesley talks with us about her “reverse engineering” process when it comes to building up an audience, stating that you can start from scratch by creating an incentive—an irresistible offer—and putting it on a landing page. From there, you can attract people to your e-mail list, and start asking them what they’re struggling with in order to find a place to start brainstorming for your product!
Lesley discusses her Facebook group, The Launch Room, where she can engage and ask people what they’re struggling with. It’s an awesome community where she can connect and work on things to launch with people together, earning everyone passive income by making usable products to sell online.
Lesley discusses the multiple ways to launch, and gives me the details on what it means to validate a product through presale. Together, we go through the different steps involving a pre-sale, starting with simple advertising and building a foundation to market your product on, and going through the motions that will bring you to a beta testing phase.
Lesley shares a story with me on how she built up and sold her own idea! Without any ad spend or traffic, she sold 40 spots of her product, and based her faith in a generated e-mail list she cultivated from offering a group she formed on Facebook of 300 interested clients a 5-day challenge. In exchange for relevant content, they signed up for her testing, and it’s been history ever since!
Lesley leaves us with common mistakes people can make when attempting to launch, and warns us to be wary of making them ourselves. You must validate your idea before going public with it, otherwise, the chances of success are going to be very minimal. Make sure the public wants what you’re offering before you sell it! She also encourages the use of e-mail, as that’s where she makes her deepest connections to people.
Briefly, Lesley also gives us an insight to her weekly newsletter, Happy Mail! It follows a specific three paragraph format, where each one focuses on something different. The first is a personal paragraph where she speaks of lessons learned from online business/marketing, the second paragraph is a newer piece of content, and the third paragraph is sharing content outside of the website, such as a workshop from a friend, or relevant blog posts that are not her own.

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Julie Kratz (https://www.linkedin.com/in/julie-kratz-06a015b/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Julie works at Pivot Point (https://www.nextpivotpoint.com/), a company that helps develops leaders, coach women to build career game plans, and promotes gender equality across the board. At Pivot Point she nailed down online marketing consistency by getting tons of clients a reliable stream of traffic and leads to her business. IN THIS EPISODE YOU WILL LEARN:

Who Julie Kratz is, and what exactly she does with Pivot Point. A speaking and business coach, she hosts her own business that’s focused on helping other people become leaders in the workplace, and in the business world, as well as helps promote and enable women progressing into this field by making sure they’ve got the tools they need to succeed.
Julie briefly talks to me about her work with gender equality, stating that she’s been a feminist for as long as she can remember. Her new line of business is based on how to engage in the gender equality situation, and how to make sure it’s an inclusive conversation, too. We talk about male allies, and how important it is to include them overall.
Julie then shifts gears, talking to us about how the consistency with her branding has kept her clients that last for years! By making sure that she’s honing in on hashtags, key messages, and filtering the content to align with developing leaders promoting equality with women and helping them have tools to advance their career, she’s consistently driving traffic to the site through social media, her podcast, & e-mail campaigns.
Julie talks with us about her content, stating that her blog posts are biweekly on the same day, every other week. That’s new content going directly to everyone on her e-mail list as often as she can send it out, and that is why consistency is the key! She also tells us about the other forms of advertising she uses, including videos of online workshops she can share to the company’s YouTube page, as well as meme making! (Yes, you read that right!) Having a pot of content that you can be sharing on a consistent basis is really important, and Julie encourages us to think about what you know, instead of what you don’t, and plan around that
Lastly, Julie goes over what exactly is involved in a day at her free online workshops! Hosted every other month, Julie states that through advertisement, they can get up to 50 signups per workshop, with half of those being people who are new to the company! She also shares the recipe of how they work extremely well, stating that building an activity is key. That way, people are held accountable to listen and participate, instead of tuning in and tuning out.

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Doberman Dan (http://www.dobermandan.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He's an online marketing expert, is the man of the hour. With years of entrepreneurial experience and his feet firmly planted in the field of online marketing, he says that giving away free content doesn’t always work! Let's get started. IN THIS EPISODE YOU WILL LEARN:

Who Doberman Dan is as a businessman, and how he got his brand started. Self-described as a proverbial serial entrepreneur, Dan tells us how he started in the mail order business before the internet wasn’t a viable media. He tried starting a bunch of traditional businesses before he knew about direct response marketing/copywriting, and those businesses sort of floundered before he found his stride.
Dan tells us about his membership site, Marketing Camelot, where people have access to content about online marketing, copywriting, launching an online business. The “knights” that sign up get access to the site, a monthly q&a webinar with Dan, and a newsletter every month. On top of that, Dan tells us about the combination promo he has with his site and his book, Just Sell The Damn Thing. If you purchase the book, you receive a 30 day discounted trial for the site!
Getting into the discussion of free promotions, Dan warns that buying into anyone’s dogma when it comes to marketing is risky. If it resonates with you and makes sense, that’s one thing, but do some investigation for yourself. Blanket statements don’t work for marketing and business, and while certain things are going to be better for a “free offer” than others, it doesn’t always work.
From there, Dan shares his own personal experiences with using a free promotion and tells us about the negative reaction he received from his audience. When starting one of his smaller business, his audience turned on him once he asked for money for the products he was selling, stamping the idea of “free for all” at any given moment as problematic.
Dan also drives home the idea that offering something free as a first interaction with prospect screws up psychology for your positioning. According to him, it says that you don’t value your hard earned, decades-long intellectual property to charge for it. Overall, it screws up your positioning in the mind of the prospect. By asking for something, even if it’s a small price, you get an infinitely higher value list than you do for people who sign up for something free online.
Lastly, Dan shares his marketing model for Marketing Camelot. He explains that he intentionally drives traffic to an offer that ends in “give me money” for something of value. If people get worried about not getting leads, he gives us an example that he uses with his own book, and how during purchase, he acquires the e-mail addresses of current customers!

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Matt Watson (https://www.linkedin.com/in/mattwatsonkc/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/best-offline-marketing-strategies/). He is the owner of the developing software Stackify (https://stackify.com/), shares with us the best marketing strategy for software companies, as well as the importance of blogging and how he is getting the traffic and leads to sticking with the right traffic generation tricks. IN THIS EPISODE YOU WILL LEARN:

Who Matt Watson is, and what exactly it is that Stackify does. A software made for hardcore developers, Matt explains that they have customers all over the world that use their tools, and use them to know when their applications aren’t performing. What sets them apart from the rest is what they’re software is dedicated to. Stackify is more focused on developers and what they want to do, while other products are born out of monitoring production servers.
Matt shares with us his organic traffic generation, and the best traffic and leads generation strategies he’s developed over the years of trial and error. Their customers are software developers, and Matt struggled on how to reach them and make traffic and leads. In the end, they decided to create a free tool called Prefix, one of the features of their paid product and made a free product out of it. Because of it, over the last 18 months, they’ve had 20,000 people download that tool through organic growth!
From there, Matt explains to us the kind of content marketing he uses in order to successfully execute his software marketing strategy. His customers all have one thing in common, which is the fact that they use Google for their problems. So, his construct was understanding that persona, and learning how to reach them. While it’s a trial and error process, they still hold themselves to what the customer acquisition cost is, and make sure everything meets that criteria. Overall, it’s about understanding what the ideal customer looks like. When they do advertising, they make sure to tailor those things in order to get the highest conversion rate.
Matt explains the importance of blogging and explains for him, his best traffic generation tricks come from the success of their blog posts! They publish new blog posts every single day, started by a blog post made nearly a year ago that gave them 40,000 visitors a month. After that, they doubled down on it, putting an enormous amount of effort into blogging. That work turned 40,000 people a month into 500,000 people a month.
While they still make sure their blogs are optimized, Matt specifically states that everything they do is still based on organic traffic generation. He says that they don’t want to publish content that doesn’t drive traffic organically to the website. They, instead, want ongoing traffic, and evergreen traffic. Through that mindset, they only keep content that gives them the traffic they’re looking for and removes the content that does not work for them.

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Vanessa Shaw (http://vanessashaw.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/best-offline-marketing-strategies/). She is a business coach and creator of the Boutique Business Model (http://vanessashaw.com/the-boutique-business-model/). She gives people a foundation to build on when it comes to working business models, and she helps and encourages all business owners to achieve their ideal goals by working through what it takes to get them in charge. IN THIS EPISODE YOU WILL LEARN:

All about who Vanessa Shaw is, and what she does when she works out of Phoenix, AZ. Her focus is primarily on business owners who are typical experts in what they do, but who aren’t experts at growing a profitable and scalable business. Through there, she helps them focus on honing in on what they do best, instead of handling a jack of all trades mentality.
Vanessa shares with us her number one strategy to get more clients—live events! With her company, Vanessa hosts multiple events throughout the year and has discovered that after the initial engagement, there’s nothing that can take the place of being in a room with someone, and teach them about the expertise. Because of it, she’s been using live events for the past 5 years, mixing it up with bigger events (an annual live event for 200 business owners), and a smaller, more “intimate” style (events with 12 - 30 attendees).
Vanessa shares with us the ways she uses marketing to get the word out about her events, using her recent “Bold Women In Business” event as an example. Though they do run Facebook ads, use local media print, and use an e-mail list, for certain things Vanessa finds that word of mouth and letting people talk to each other to spread the information is a wildly successful tactic in getting people to sign up for her events.
With one big three day event a year, Vanessa divulges the multiple strategies she uses in order to get the word out about the event, and how to build the client list to what the goal needs to be. She also warns people to be patient! Big events take longer to sell out than smaller ones, and marketing through the day before the event is the best thing to do in order to achieve success.
When starting off in the event building world, Vanessa advises us to start small! Anyone that wants to do workshops/events should first attend some and see what people are doing. From there, you can iron out what you need in terms of content, offers, moving people into programs, managing crowds, technology, etc. There’s a lot of moving parts in the marketing, so work out the basic model first, and you’ll find that it’s easier to scale up from there with lessons learned.
Vanessa walks us through the three main components that go into planning and launching a successful event and tells us the steps and processes necessary to make sure that everything goes off without a hitch. In her own words, Vanessa refers to planning an event as a “game of nerves”, but with practice, she believes anyone can nail it!
In the end, Vanessa wants people to walk away from her events feeling something positive. In her words, “if you don’t come to work with us, you’ve still got the tremendous value that you can apply to your business”, meaning that people can still learn and take away so much from these events, even if they don’t become clients. Education based marketing is the key, and it’s what Vanessa strives for.

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Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, she is sharing the answer to an important question people use to ask her so many times. How to handle marketing for my business. What I choose between In-House marketing team vs. agency. IN THIS EPISODE YOU WILL LEARN:

The pros and cons that come with hiring a marketing agency versus keeping it in house and hiring from within the company. And, honestly? You can succeed, either way, there’s no question about it. You just have to consider which option is more feasible for you, especially if you don’t have as much money to test things out.
First, I talk about the pros and cons of keeping it in house. The pros revolve around the fact that you’ll automatically be settled with product and company expertise by hiring someone who works there already, as well as time saved on having to learn the ins and outs of what the company is all about. From the get-go, this person is fully immersed in what they’re doing! However, the cons do revolve around the cost of hiring them for an additional job—you have to consider the funds you’ll be spending, and if it’ll be worth it if there’s not a lot of productivity coming out of what’s being planned.
When in doubt, I suggest you hire an agency—a month or two into the process, it’s like they’re apart of the team, anyways! The cost might be something to consider as a con, as well as the lack of familiarity when it comes to hiring outside of the company, but finding just one person on your team to do the job of what an agency can do together is going to be a hard task to complete, trust me!
Next, I get the questions you should ask a potential marketing agency you’re looking to hire. The details are explained, but the basics are as follows—what is your process, who is on your team, who will be working on the account, what is your process for communication with clients, what analytics do you track—and of them, which metrics should be followed closely to make sure the agency is doing their job to generate traffic and leads—and what’s the expectation of ad spend. Those cover all the bases you’ll want to discuss, and double checking is never a bad idea!
Lastly, I go over what to expect from an online marketing agency. And, honestly? It depends on ad spend, and what the client is willing to work with in terms of their budget. Together, you can come up with a plan that works for all parties involved, and just remember—be patient! Online marketing is a lot like planting a garden, you need to plant seeds within the first few months before flowers start growing and you can reap what you sow. Give it time, and you’ll see results—I promise!

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Kevin Donlin (https://www.linkedin.com/in/donlin) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/best-offline-marketing-strategies/). Kevin created Client Cloning Systems (https://clientcloningsystems.com/) to help entrepreneurs and businesses alike get more clients that mirror the best clients they’ve already got. He is an online and offline marketer, and he’s got the best strategies in order to keep you on top of your marketing game. IN THIS EPISODE YOU WILL LEARN:

Who Kevin is, and why he thinks online marketing is just as important as offline marketing. In his words, they have to work together in order to have a cohesive marketing plan and to get the most clients you possibly can.
From there, we talk about how Kevin “invented” the method of the “printed e-mail”. In a sense, it’s exactly what it sounds like—it’s a printed off version of an e-mail that you’ve already send, or are planning on sending, and you send the hard copy to your prospects. Kevin himself says he sends out new brand ideas every month on how to take marketing to the next level. Commitment!
Kevin gives me the choice of letting him explain his top 3 marketing tools: The Sales Focus Finder, the One Thing Scorecard, and The Sales Conversation starter. We start with the Sales Conversation starter, in which Kevin explains the importance of making cold (and warm) phone calls to people who will listen, as it’s a top way to increase your sales in a quick and efficient manner.
On average, Kevin says that calling people first thing in the morning warrants a 20 - 50% success in reaching them. If you can generate a list of 25 to 50 phone calls of people you already have a relationship with, you’re halfway to boosting your sales!
In the end, when the sales conversation starts, you need to have three things—you need to have a reason to call, you need to have something to say, and you need to have the desired outcome. In Kevin’s words, “you win some, you learn some”, and there’s nothing to be lost by making these calls in the first place.
Lastly, we touch upon the One Thing Scorecard, in which Kevin explains his method of getting something done at least once a day. With the motivation to better the business by doing something seemingly small for an extended period of time, you’re building yourself—and the business—up for something bigger and better. It’s well worth it in the end!

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Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey/) known as One-Click Lindsey (http://www.oneclicklindsey.com/) is our very special guest on today's episode of Traffic and Leads Podcast. Yes, It's me and today I'...

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Maxwell Finn (http://www.maxwellfinn.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is a Facebook Ads expert but today he talks to me about how to build a 6 figure eCommerce store in just under a year! So loads of experience and even more top-notch tips for you to follow if you want to make your eCommerce store successful. IN THIS EPISODE YOU WILL LEARN:

The basics of starting an eCommerce store, with some wise words from Maxwell. He warns us that too many people are focused on starting an eCommerce store to make money (http://trafficandleadspodcast.com/traffic-and-leads-tip-how-to-make-money-with-ecommerce/) quickly and that you need to have a brand and a reason for the said brand before you start thinking about what you’re building. After all, you wouldn’t jump into making a business without some planning first, right?
Maxwell tells us about his good friend, and one of the best people in eCommerce, Ezra Firestone! He explains to us the now popularized business model that Ezra introduced him to that he now follows as well, which falls along the lines of “you start with a story, you start with content upfront”.
Maxwell also shares with us that 98% of people that visit your website for the first time don’t convert, a statistic that’s true across the industry as a whole! With that knowledge in mind, Maxwell tells us his two-step process when it comes to starting with advertisements, and the pitfalls to avoid when you’re trying to climb your way to the top.
Maxwell warns us that, as a business owner and an eCommerce owner, you need to understand that you’re not going to be able to compete with the price, speed, and efficiency of larger companies. However, you can compete with the brand, storytelling, and customer service side of the tracks, and regals us with ways in which to succeed by focusing on customer interactions.
Maxwell talks to us about the system of retargeting through ads, and how to create the perfect audience for your target through a system of allowing people to fall out of the funnel, and using the remaining audience to create content that’s more specifically catered to the audience that’ll become your core source of traffic.
Through this, Maxwell shares his three-step process on retargeting and using Facebook (and social media) advertising as a way to cultivate a growing relationship with many potential influencers. He also tells us about the messaging service he uses, Many Chat, and how it plays into the way his communication and advertisement works out.
Lastly, Maxwell reminds us to engage with quick, short questions through a messenger, as opposed to “ad hacks”, and detailed stories. By giving them a chance to say “no”, this method shows a lower unsubscribe rate, giving you a chance to build your profile on users so you can tailor messages to them.

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Alex Schlinsky (https://www.facebook.com/schlinsky) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder of the popular and incredibly successful site, Prospecting On Demand (https://prospectingondemand.com/). Alex talks to us about what prospecting really is, and how it’s important when it comes to the search for your important and qualified leads. IN THIS EPISODE YOU WILL LEARN:

What Prospecting On Demand does, and how Alex defines the term ‘prospecting’. In his words, the company is a family, and a community, that work together to help marketers and entrepreneurs grow their business. They teach them how to utilize effective prospecting and sales system, and they stress importance how to do services first, and getting leads second.
According to Alex, prospecting means going out there and creating opportunities to create leads for business. Together, we talk about what marketing as a whole is, and how prospecting fits into that puzzle in order for true success that details how you’re going to convert and get leads for your business.
Alex breaks down prospecting into two categories: inbound lead generate, and outreach prospecting. He explains the differences between the two, which methods work best for each, and explains that anything related to generating leads directly has to do with prospecting.
Alex explains the major two steps of prospecting, saying the first is understanding your customer avatar. After all, you have to understand who your ideal customer is, and who you’re working with, in order to successfully sell to someone. The second is not only ensuring that you understand the avatar, but that you utilize effective methods in order to reach out to them!
We get into the details of cold e-mailing, and the ways in which it’s successful (and, in Alex’s words, better than cold calls). E-mails, he says, are less abrasive than phone calls, and offer a better opportunity for people to work with you in the future. Plus, through e-mails, you can get a phone call, and through that secondary call, you can earn a sale.
Alex also gives us a variety of ways to get e-mails to use in your endeavors, stating that while scouring the internet is a possibility, it’s not your best bet. Luckily! Prospecting On Demand offers a tool that scrapes leads off the internet for you. What a convenience!
Lastly, Alex leaves us with the ideas of people who do outreach successfully, versus those that do not. He states that it’s about going the step beyond, and thinking about what you can offer in the follow-up stage that makes you different from the rest. It’s important to think about and is crucial in getting leads interested in working with you.

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Derric Haynie (https://www.linkedin.com/in/derrichaynie/) is our special guest on today's episode of Traffic and Leads Podcast. He is CEO for Vulpine Interactive (https://vulpineinteractive.agency/)—a social media marketing agency—he helps exciting companies and startups build contagious brands that become so much more than social media based posts. IN THIS EPISODE YOU WILL LEARN:

Who Derric Haynie is, and what he does with Vulpine Interactive. He gives us the details on what the company does, and how they keep the root of their assignments within keeping close to the customers, and understanding their behavior, as well as helping them understand the buyer’s journey. It’s all about controlling everything around you, not just your social media.
He explains that you need to treat your website before you focus on things like Facebook ads, or any other kind of social media ads. You need to focus on understanding your customers better, and you need to make sure you have a product that’s proven to sell before you try to “buy” traffic. Look internally to make sure you’re ready for investment.
Derric gives us a bit of an inside scoop towards what he’s doing to ensure that customers know social media marketing agencies aren’t fraudulent. He’s putting together a video—as well as blog content—that’ll make sure business owners know what they’re looking for, and making sure they’re asking the right questions.
Derric tells us all about the world of Quora, which he describes as an “improved yahoo answers”. The social media site functions as a reinvented question and answer platform and combines search engine intent with social media components. Derric tells us the ways you can use Quora for your backlinks and traffics, as well as the pitfalls to avoid when using the site for the first time.
Lastly, Derric tells us how Quora’s paid advertisement system. He explains that, though it’s different from other social media ad strategies that we’re used to, that it holds a world of promise. You can target audiences by targets and keywords, and you can even create custom ads for specific questions, both of which provide backlinks to your landing page! It’ll draw the results you’re looking for. Trust us!

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Justin Devonshire (http://justindevonshire.com/) is our special guest on today's episode of Traffic and Leads Podcast. Justin is the owner of the amazing Expert-Business Blog. We talk about tips and tricks on how to multipurpose your marketing materials, the value of quality over quantity when it comes to advertising, and how to get ahead in the rapidly-expanding consulting and coaching industries. IN THIS EPISODE YOU WILL LEARN:

Who Justin Devonshire is, what he does, how he’s learned his way around marketing, and how he’s helped to turn so many businesses around with his advice. He speaks about getting ahead in the coaching industry and the value of building relationships with clients.
He expands on how to get ahead in a growing and fast-paced industry. Systems, tools, and techniques can work for any coach, but what’s most crucial to your success is your mindset. It’s important to stay ahead of the game and look at the tools that successful industries are using to expand their reach. The quicker you adapt, the sooner you’ll see improvement.
Justin also emphasizes the importance of content marketing. It’s less important, he says, to “pummel” people with adverts, but instead to work on building relationships with your audience. Putting out content is necessary, but put out content that best shows who you are. Demonstrate your specialties—show your audience that you’re the best at what you do.
In addition, know quantity is not always better than quality when it comes to your content. Instead, focus on the quantity of your viewers. Justin weighs in on the importance of repurposing your content across multiple platforms. Start with the medium you excel at and then repurpose it. He gives the example of video-making. You excel at making videos start there. You can move on to have that video transcribed, make audio files, cross-post, make it more accessible to everyone!
Lastly, Justin talks about the importance of being yourself. At the end of the day, what builds the best relationships between you and your clients is authenticity. When you’re raw and authentic, it builds trust and rapport between you and those interested in your services. Regardless of the quality of your content, he says, it is you and your personality that has the greatest impact on your client base. Be there, be present, and be true to yourself and your audience.

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Bryan Weinert (https://www.linkedin.com/in/bryanweinert) is our special guest on today's episode of Traffic and Leads Podcast. Bryan works for Incipient Corp (http://www.incipientcorp.com/), a company that creates and produces custom software and applications for business. They work with clients to make sure products are usable and functional, and stick with them all the way through beta testing. IN THIS EPISODE YOU WILL LEARN:

Who Bryan is, and what his company can do for you. He explains that he works with clients through product development life style, starting at the beginning with conceptualization—and helping them define a product—to validate their assumptions before going to market so the execution is successful. He also explains that they full custom software development for both web based apps and mobile apps. Bryan explains the process of how he works with customers step by step, starting from the beginning. He explains that the first step involves helping the client identify what the problem is that they’re solving—is it a niche problem or is it a core problem?—and from there, they ask “is that problem being solved by anyone else, and if so, how are they solving it, and what will you do in your approach to differentiate from them?” This helps people become focused on the product they’re fostering. He also explains the importance of having a business goal, and using your foundation to implement technology into the equation. According to Bryan, a lot of people miss this alignment, and that’s how time and money gets lost! You want to research how other companies are managing consumer behavior to drive conversions, and how you can ensure your system does the same. Bryan says they definitely care about getting customers, and that they’re process falls to ensuring that they’re validating the personas they’re assuming (much like marketing personas). They do the same with the product, and create a beta group (research and development group). From there, you can leverage that community to do AB testing to determine the usability of what you’re marketing. Bryan tells us how to balance user interface and user experience, explaining the importance of what it looks like to sign up, defining a successful sign up, and building up prototype suited for testing. He also explains how smoothly (and quickly!) things can run, and how to leverage those users to get feedback. Bryan stresses the importance of having an e-mail and newsletter that goes out to all the users that thanks them for the feedback, showing them all the points you covered that came in from them, and including the community in the process of evolving your product. Letting them know they made a difference is important! Finally, Bryan leaves us with three things you need to know, and need to have, for your journey into technology: 1) you’ve validated a tremendous amount of your assumptions, 2) you understand technology at a high level, and 3) you understand the difference between open source and closed source technologies. Once you’ve got those down, you’re ready to rumble with the rest of them.

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Joe Cotellese (https://www.joecotellese.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the creator, and founder of an amazing marketing app called Sharey (https://www.getsharey.com/). During our talk, he tells us about what his app can do to help you increase your leads, and about the ways in which he reaches out to a wider audience with the content he creates and curates. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

All about who Joe Cotellese is, and where he started from, and what brought him to discovering his amazing new app, Sharey. He also goes into detail about what people can expect when they use the app, and what the app can do for social media marketing, and traffic that comes back to your website.
He tells us about his beginnings, and his reliance on the very popular site LinkedIn. He says that’s where most of his core audience comes from, and expanding from beyond there and using that as a foundation for social media marketing really helped put Sharey on the map.
Joe talks with us about the add-ons he uses to make effective and efficient cold calls (and cold e-mails) to people who have, sometimes, never really had a chance to connect with him. He brings up Buffer, a tool that lets you batch posts across all social media accounts you’ve got connected, that helps him diversify the content he posts, while still maintaining a daily posting average.
Joe also talks about two other very useful tools needed for his ventures, Hunter.io and MixMax. Hunter is a site that allows you to find e-mail addresses for business domains, allowing you to get into contact with people quick and easy! MixMax is a Google Chrome add-on that does a variety of things, Joe describes it as a “swiss army knife” for Chrome, and that Joe uses for tracking his e-mails and automating responses for those who don’t answer right away. Talk about efficient!
Joe ends with stressing the importance of social media content curation, and the advantage of curating content around the same subject matter that you’re writing about. It gives your audience different perspectives and pulls away from a “me me me” narrative. He also discusses the “5/3/2” approach to his posts, a popular antic that encourages 5 posts from other people, 3 posts from you that are relevant to your audience, and 2 posts that are more personal in nature. Using social media to humanize and put a face behind the content helps more than anything. After all, you’re buying from people, not Facebook pages.

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Lorraine Ball (https://www.linkedin.com/in/roundpeg) is our very special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). She is Owner of Roundpeg (https://roundpeg.biz/)—a digital company that works with small businesses on a variety of things, from web design to e-mail marketing. Today she is talking about the importance of user generated content marketing. IN THIS EPISODE YOU WILL LEARN:

What it is Lorraine thinks are the most important things to start with when it comes to user generated content. She speaks of OPC—standing for “other people’s content”—and expresses that soliciting information from the people that love you helps expand your message and lets you reach a wider audience in a shorter amount of time. Lorraine also emphasizes the importance of asking questions, stating that—at a minimum—you should be asking for reviews on Facebook and Google. Not only do people love good reviews, but search engines do, too! Lorraine gives us a few examples in recent pop culture where people are creating a foundation and structure for their work based on user generated content, and interaction across social media. In her words, “you can’t fake authenticity”, and reaching out to a wide audience like this can ensure that the content you’re getting is a real as it can be. While Lorraine encourages us to try and get testimonials from the people who love and support us, she also notes that when you’re the busiest, you’re able to focus on what you’re doing. For an example, she tells us about the automated system they’ve set up with Roundpeg, where e-mail addresses go in, and campaigns go out. Just like that! She also encourages us to get creative, and to not be too surprised if the results you get are a little different than expected—after all, different can be good, too! Lastly, Lorraine reminds us that social media is about the ego—people share content with the purpose of being noticed, and returning that favor to people you work with, and fans of what you do, is just one of many ways to encourage them to follow along and give you the same traffic you’re giving them.

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Kai Davis (https://kaidavis.com/) is a very special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). That’s right—Kai is back. He is a marketing educator for freelancers and small business owners. Today, he is sharing the importance of emailing your list daily in your search for positive audience engagement, as well as traffic to your website, and your business. IN THIS EPISODE YOU WILL LEARN:

All about the wonderful world of Kai Davis. On top of helping independent business owners get more clients and leads without spending more money on traffic, he writes and generates his own daily e-mail newsletter, which is targeted towards freelancers and consultants.
Kai tells us the beginnings of his e-mail endeavors, and why switching from a weekly e-mail system to a daily e-mail system really helped his morale, and the angle he was going for. Kai explains that he loves stimulating conversations with his audience, and the switch helped him to be more present in people’s inboxes, as well as helping him to improve his critical thinking process when it comes to the freelancing/consulting/small business owners.
We talk about the ways that Kai comes up with topics for his e-mails, and he explains that there’s nothing wrong with taking ideas and inspiration from personal and real-life events. Thinking about how to make those moments educational is what really helps him! He also explains that the more people engage with him—and vice versa—the easier they come, and implementing the survey system he uses to gauge his audience for feedback—as well as sparking intelligent conversation—gets him ahead of the curve.
Kai talks about the nuances that come with the official title of ‘writer’ and explains to us why he’s never truly felt as if he belonged in that category. He explains how to go about feeling more comfortable on that skin, and how people can help themselves improve their own writing skills. He also discusses the fall-off rate of his subscribers when making the switch from weekly to daily, and how it affected the way he does business, and why he really doesn’t mind.
Kai dispels the thoughts that many writers tend to have surrounding the frequency of daily content, and he explains that the audience you have that signs up to receive said content are doing so because they want to hear from you! He also goes on to explain that, while daily e-mails are great for the kind of angle he is going for, it’s not always a perfect fit, and diving in head first if you’re unsure isn’t always the best thing to do. Practice makes perfect, after all.
Lastly, Kai and I discuss the fact that, on the homepage for his website, he advertises his daily e-mail newsletter first, while letting the podcasts and articles come in a very drastic second. We talk about it and how this affects him in terms of search engine optimization, and if it actually makes people visiting his page more angry, or put off, than eager to see his content.

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Joshua Waldman (https://www.linkedin.com/in/joshuawaldman), the CEO, and president of Billy Inc. (https://billyapp.com/) tells us all about his amazing software service. Together, we talk about what exactly Billy Inc. does, where the idea for the company came from, and how Josh works to get traffic to his page, what SaaS sales strategy he uses, as well as how efficiently he helps the people who sign up. Let’s get started! IN THIS EPISODE YOU WILL LEARN:

Who Joshua Waldman is, and how he got started in this business. He also tells us how he came into the hands of Billy Inc., and the goal he’s looking for when setting the application up; he’s trying to bridge the gap between easy to use software for everyone, as well as sophisticated software small business owners can trust to keep their private financial information.
Where Billy started from, Denmark! A Danish company, Josh tells us about the move the company made just a few years back to the United States, looking for a more international front, and how much luck (and success!) they’ve had with plenty of years of groundwork and processing to work with. He also tells us about the various roles he plays in the company, from sitting in the CEO’s chair to analyzing and controlling the marketing aspect of the company.
Josh talks to us about the details of the traffic he gets to his page, going into what contributes to people clicking around on the site for even just a moment. We talk about the “free trial” offered on the homepage of Billy Inc. as well, discussing what exactly it offers, and how it leads people into giving the company their e-mail addresses for later use, and later contact.
Josh breaks down his trafficking ideas into a three step system: 1) he focuses on traditional content making that’s less focused on the business and more focused on the customers, and how they can appease their audience, 2) Josh talks to us about the very popular “groupon for nerds” (in his words!) App-sumo, and how using the site and offering deals to a variety of people has boosted their traffic immensely so, calling it a “turning point” for the company, and 3) he explains the importance of product reviews and tells us the various, well-known sites he uses in order to get Billy Inc. on the map of people who use similar software but aren’t enjoying their time as much as they could be.
Lastly, Josh leaves us with a good bit of advice regarding the way people think about their small businesses. Calling it “three box thinking”, he encourages us to not think about just what you and your customers' needs, but to think about what your customers' customers need, too. You have to think about how to help their customers get paid and to help them with their business in order to truly be successful. That’s what Billy Inc. is all about, after all!

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Jessica Yarbrough (https://www.linkedin.com/in/jessicayarbrough), the owner of CEO Babe (https://www.ceobabe.com/), as well as a veteran of online marketing for over a decade, is a hardworking business coach that helps people, specifically women, get back on the metaphorical horse and turn their income around. IN THIS EPISODE YOU WILL LEARN:

What exactly it means to be a business coach, and what Jessica can offer to each group of people she works with. She stresses the importance of leveraging your own skill set in order to create a high-end business, as well as how she approaches businesses in order to make sure they’re garnering the income they need.
Jessica dispels some myths with us as I ask her what there truly is to be afraid of in the marketing industry. She also discusses how to take your program to the top, starting with reach out to your circle of influence and selling to them first before reaching out to others. This, she says, is the best way to get a lot of feedback.
We talk about Jessica’s brand, and how she started with one idea and, after just under a year, decided to change the angle she was going for. CEO Babe, once Mompreneur, is something that Jessica wants to represent ambitious and strong business women who are looking to get their foot in the door and three steps ahead of the curve. She shares with us the passion she has for her vision, and what people can expect from working with her.
Jessica also talks with us about the webinars she hosts, as well as the tips and tricks she gives through her website in order to help people find success with her coaching career. She tells us the various services she offers, as well as the price range people can expect to see and gives us a rundown of what’s to come in the next year or so.
Lastly, Jessica offers us parting words of wisdom by encouraging us to believe in ourselves. The beginning of a good business relationship is having the courage to think and know that you’re capable of doing great things, and from that point on, you’ll be able to tackle the stuff that seems too hard to conquer.

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Halley Gray (https://www.linkedin.com/in/halley-gray-7938b634) is our special guest on today's episode of Traffic and Leads Podcast. She is the creator of Evolutionary Marketing and evolveandsucceed.com (http://evolveandsucceed.com/). Today she is sharing with us what it means to offer services online, and how optimizing what you do and marketing what you’re good at can get you booked out clients in just a few months. IN THIS EPISODE YOU WILL LEARN:

All about Halley Gray, and what exactly her website and business can do for you. She expresses the importance of making sure that people offer services first, explaining that finding your niche and what you’re good at is the best way to generate interest. The better you are at something, the more likely it is that you’ll find success.
How to launch and market your services, and the best way to go about finding what it is you want to do, and what you’re going to specialize in. Halley talks to us about the steps she takes in order to make herself, and her team, marketable. With an emphasis on hard work and communication, Halley gives us the best ways to showcase what you’ve got, and how to get the information out there as efficiently as possible.
Halley discusses the idea of offering courses before services, and she explains to us why she thinks it’s a bad idea. You want to give yourself time to build up revenue and a good, strong foundation. We talk about the ways to generate client interest based on your services, first, followed up by what you can do afterward once you’ve found yourself in a reliable position. She also explains to us the ways to find your “niche” -- pick a person, pick a problem, and specialize on fixing that problem.
Halley explains to us how to focus on what you want to do, and the logic of it all, as opposed to letting your feelings get in the way. She expresses that the best way for people to succeed is, to be honest with them about what works, and what doesn’t. Though people might describe her as abrasive, she does it with the best intentions!
Halley gives us the details on what she does with evovleandsucceed.com, telling us all the services they offer and how they manage to book out people so quickly, and for long periods of time. She also gets into the details of what you can do, and what you can offer, to various clients while utilizing a waitlist.
Lastly, Halley talks about the importance of using a wait list, as well as discussing the ways clients can show their availability online. She also expands on why she thinks wait lists are such a good idea, and the best ways to utilize them, as well as making sure customers are still satisfied along the way.

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Melinda Wittstock (https://www.linkedin.com/in/melindawittstock) is our special guest on today's episode of Traffic and Leads Podcast. She is founder and CEO of Verifeed.com (https://verifeed.com/). Today she is talking about what is the best social media content strategy and how she creates authentic social content to get best outcomes. IN THIS EPISODE YOU WILL LEARN:

Who Melinda Whitstock is, and what she does with the company Verifeed. She tells us what Verifeed does, describing it as ‘social media 3.0’, and how they use authenticity to propel themselves forward in a sea of people shouting into the technological void. She also tells us how important it is to pay attention to the audience you’re targeting, and how to benefit from creating a connection with them based on their own social interests, and the things they choose to share.
Melinda explains the plans Verifeed has for next year, with the impressive line-up for a mobile phone application that’s rooted in the ways of harnessing artificial intelligence. She explains how it’ll work, a rough date for when it’ll come out, and how exactly the A.I. will play into creating and generating automated content for the user, and the consumers.
All about the authenticity score, a process Verifeed uses to focus more on what business owners can do for their customers, as opposed to a more self-centered approach they often see. Melinda explains how the process works, telling us how it can increase the ROA of the business, and how the algorithms they use help the company work with people to get their score higher, as well as tying in the effects of social media back to the bottom line (such as traffic, revenue, etc).
Melinda gives awesome tips on the best ways to go about interacting with customers, urging us to treat them just like normal people. Taking an interest in what they’ve got to say, what they’re sharing, and asking the right questions helps the customers feel safe and more relaxed (Melinda says consumers are 92% more likely to trust a regular person over a business/brand to influence what they purchase!)
To round it out, Melinda tells us about a program she’s starting with a group of 13 entrepreneurs that aims to help launch fellow entrepreneurs up in the business world, and what the program completely entails for the people who qualify

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Zach Spear (https://zacharyspear.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is a Facebook ads manager, as well as a stellar copywriter. Zach and I have worked together many times before to generate the best results possible for a variety of clients. IN THIS EPISODE YOU WILL LEARN:

All about the world of Zach Spear, head of Spear Media, Facebook ads manager, and a rockstar copywriter. He explains what it is he does, and we discuss together the ways he’s helped not only me, but a variety of clients across the board
How to get the most of your Facebook ads experience, and why Zach thinks Facebook is the best medium to use in order to gain profitable traffic, and the best results you’re looking for.
How to navigate the complex algorithm that Facebook ads has to offer, and why sometimes using things like Facebook ads without knowing what you’re getting into can be detrimental to the process. Zach tells us the secrets that Facebook holds, and how to best unlock them.
Zach tells us about his role as a copywriter and how the title and the work plays into ad revenue. He and I also have a conversation about what to do when you’re in need of help to zest up your ads, a situation we’ve been in together many times before! We also discuss the ways to get into copywriting, quelling fears and rumors people might have and have heard.
Lastly, Zach talks to us about the statements that Facebook has made saying that ad space is both running low and will be discontinued. He tells us why he’s not worried at all, and why he believes such a move will never happen based on the sturdy foundation the business class has established on the powerful social media website.

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Dustin Mathews (http://dustinmathews.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the owner of Speaking Empire (http://www.speakingempire.com/). Speaking Empire helps you enhance your presentations skills. He also wrote a book with Dan Kennedy, called No B.S. Guide to Powerful Presentations. IN THIS EPISODE YOU WILL LEARN:

The origin story of Dustin Matthews and Dan Kennedy, and how they started working together. Dan Kennedy is an elusive, guarded guy, but Dustin had been making an investment in Dan for some time—enough of an investment to get Dan’s attention.
A bit about his day-to-day job: running Speaking Empire. It’s a company that exists to help people like you deliver the message that they have inside them in an awesome, unforgettable way.
The power of demonstration. Dustin actually turns the entire podcast into a demonstration—and I didn’t even realize he was doing it until he said so!
The structure of a great persuasive presentation. Yes, Dustin walks us through the five core components of a persuasive presentation in detail! Those five components are Intro, Story, Offer, Body, and Close—and he breaks them all down in detail.

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Chirag Kulkarni (https://chiragkulkarni.com/) is our special guest in today's Episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). Today we're talking all about link building. This guy knows his stuff. We work together to break apart a lot of the terminology that's used in SEO and put it into words we can all grasp. IN THIS EPISODE YOU WILL LEARN:

Chirag starts us off by explaining what link building is, what backlinks are, and why you want them. Pay close attention here if this is new info for you – it's the foundation of learning how to rank high on search engines.
I get Chirag to unveil some of his secrets and talk about the top two strategies anyone can use to get excellent inbound links to your site. These aren't general tips – they're actionable steps you can take to getting those links. Be sure to take notes, because this is good stuff.
Chirag and I talk all about guest posting: how you get a chance to guest post on someone else's site, what it can do for you, and how to handle potential pitfalls and hurdles.
I ask Chirag all about how he and the Taco Agency processes clients. How transparent are they in their dealings? Turns out, the answer is “very”. Chirag warns all about black hat techniques that certain people use to rank higher, and why it's so crucial to keeping away from them.
We talk about an approach that Chirag used a year ago to get more speaking gigs, and how it's a perfect example of needing to stay up on your advertising strategies. In short: Chirag used a method that worked until it didn't. You never know when your strategy will up and take a hike – his story is a perfect example of why you have to keep your finger on the pulse of the industry.

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Jacob Baadsgaard (https://www.linkedin.com/in/jakebaadsgaard) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Jacob is with Disruptive Advertising (https://www.disruptiveadvertising.com/) - a company designed to help business owners with online ad campaigns pinpoint where and why they're wasting ad money. They do this through a software that's been designed to hunt down and detect trouble spots. IN THIS EPISODE YOU WILL LEARN:

Jacob gives us a rundown of what the program that Disruptive Advertising hosts can do for clients. They've found an in-depth process to dig into an account and figure out why an ad campaign isn't working.
Baadsgaard breaks down some of the reasons why an ad campaign can fail: many businesses are treating social media advertising like “media buys”. We go over what that means, and why it's the wrong approach for this advertising medium.
We talk about what Jacob considers crucial to run a successful AdWords campaign. He breaks it down into two categories: a consistent message, and reaching a more compelling message. Jacob explains how Disruptive Advertising goes hunting for those things within the campaign they see.
Take note: Jacob explains that the approach to advertising via AdWords is totally different than the approach to Facebook! It all depends on the focus of the platform: Google users are open to buying, Facebook users are less so.
Jacob explains how the software Disruptive Advertising pinpoints exactly how much money an ad campaign is wasting, and helps dynamically identifies strategic opportunities for marketing.

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Alisa Meredith (http://alisameredith.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). She is a Pinterest marketing expert. She got a ton of info to divulge today. Alisa answers so many key questions that all of us have been wondering. Get ready for an exciting episode. IN THIS EPISODE YOU WILL LEARN:

So many business owners are familiar with Facebook ads by now, but Pinterest is its own thing. How difficult is it to transition from one platform to the other? Alisa discusses some of the tactics she uses to help her clients get used to this particular type of advertising. She also walks us through some of the key differences between the platforms.
Pinterest advertising is still fairly new. Because of that, it's changing, adjusting, and still lacks a lot of the features people are used to seeing implemented in Facebook ads. Alisa shares with us some insider knowledge, and even hints to a truth many haven't thought of: a newer ad medium means lower costs! Today you will learn how to use Pinterest for marketing.
There are a lot of misconceptions about Pinterest, and we get to the bottom of several of them. Think your business won't do well on Pinterest because it's not involving fashion or food? Alisa has stories to tell about her most successful clients that might change your mind. Some people are also convinced that Pinterest is a “woman's site”, but Alisa explains how that stereotype doesn't hold water.
Want to know the differences between Instagram and Pinterest? Looking to learn more about how to succeed on the platform? Alisa gives the best advice – make an account of your own, and start taking notes on how you personally behave on the platform.
Alisa gives us all a load of advice on things we should look out for, avoid, and keep in mind when getting started on Pinterest. She explains the workings of “promoted pins”, creating targeted ad groups, and more.

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Phil Singleton (https://www.linkedin.com/in/seokansascity) is our special guest on today's episode of Traffic and Leads Podcast. He is Founder of Kansas City Design and SEO (http://kcseopro.com/) and SEO-driven marketing is his passion. Phil is all about content-driven SEO and web design. He's also the author of the book SEO for Growth – a book that he proudly describes as being both filled with relevant info and intelligently optimized. IN THIS EPISODE YOU WILL LEARN:

We talk about how Phil got into his real passion: SEO marketing. Phil started out strong, “losing his mind” (his words, not mine!), packing up his bags, and moving to Taiwan. Not long after, he was moving and working all around Asia during the Dot Com era. When he first tried his hand at SEO work, his client called him up and just poured out the accolades. He knew what he wanted to do with his life. Is that inspiring, or what?
Phil explains means by SEO-driven marketing, and why it's so important to him... and to business owners. He gives examples that will resonate with everyone who creates content to drive traffic, and how to approach it in a way that will work. Phil is all for a holistic approach to blog-based marketing.
Phil and I talk “backlinks” - how they started, and how they're used today. Phil explains that backlinks only really work when you're pulling in big-name websites. He digs in to how to use them properly, and how they can hurt your traffic.
We talk guest blogging, and how to make it work out. Phil has a TON of tips to help improve the visibility and increase traffic to your site through guest blogging properly.
Phil answers the question that a lot of us have: how useful is to to post links to your website on places like Facebook and Twitter? He gives us the textbook kind of answer, and he gives us his personal answer. He and I totally agree on the answer that he gives, and we both stand firmly by our conclusions.

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Josh Haynam (https://www.linkedin.com/in/jhaynam) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). He is CEO of “Interact (https://www.tryinteract.com/)”. A company designed to help you generate leads and drive sales using quizzes. They host a tool for emulating those quizzes you see on places like your Facebook news feed. IN THIS EPISODE YOU WILL LEARN:

Josh explains exactly how a quiz can get you traffic. Namely, a quiz can prompt a call-to-action that is specifically geared in a personalized fashion. Let potential customers take a quiz that let's you decide how to pitch directly to them! He even gives us examples of the type of quizzes he has seen drive sales. (Guys, he throws out some serious numbers here. These quizzes work.)
We get down and dirty with the question that's on everyone's mind: how difficult is it to create content for these quizzes? Josh pulls no punches – the content creation is a challenge, but Interact has done years worth of study to get it right. Don't worry, they won't leave you hanging.
Data shows that people who use quizzes double their traffic. So, if the conversion rate is so high, why aren't more people making quizzes? In short: folks get scared off by the amount and type of thought that needs to be put into it.
While these quizzes are, at their heart, about driving traffic, Josh wants to remind everyone what's at the heart of them: fun! People take these tests and quizzes because they're entertaining, and you should keep that in mind when designing yours. Keep it light, and don't over-think it!

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Austin Godsey (https://globalvisionariez.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the CMO and co-owner of the app Instafame (https://www.instafame.social/). Today he is revealing some important secrets of Instagram (https://www.instagram.com/) marketing that's one of the best social media platforms for any business (http://www.oneclicklindsey.com/best-social-media-platform-for-small-business/). If you want to become an expert Instagram marketer don't miss today's episode.

IN THIS EPISODE YOU WILL LEARN:

Austin fills us in on how anyone, ANYONE, can get started in social media (http://trafficandleadspodcast.com/diy-social-media-marketing/) and become an expert quickly. He lays out his entire history for us... and, wow, is it quite a history. Austin had no high school education, no job prospects, no home, was fresh out of jail, and had an out-of-date technology. He went on to become a market specialist. He assures us all that if he can do it, so can you!
Austin answers the question so many of us have: can any business succeed on Instagram, or do you need to be a more visually-focused brand? As you might expect, it's a little more complicated than a simple “yes” or “no” answer.
We talk about Austin's tips, tricks, and secrets to using Instagram marketing to get more traffic and leads. He talks about dominating your niche by using your strengths, self-discovery, quality of content, and consistency. Austin speaks directly to those who admit that they don't know what they're doing with Instagram.
We talked about the real power of Instagram marketing. We talk directly about getting people from Instagram to convert into clients. Austin talks about his strategies, including factoring in directives. Make sure that you're asking your followers for what you want. You'd be surprised how easy it is to get what you need, if only you ask!
Instafame – Austin breaks down what it is, what it can do for you, and how it can make the entire social media marketing process easier. Instafame automatically engages with others on Instagram, liking, following, and more.

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Kim Ransom (https://www.linkedin.com/in/kimberly-ransom-910a213a) is our guest on today's episode of Traffic and Leads Podcast. She is the highly-successful owner of both Gym Fox in a Box (http://gymfoxinabox.com/) and Pittsburgh Gymnastics Club (https://www.pgcpbc.com). Today she has some awesome information to share with us. So don't miss today's episode.

IN THIS EPISODE YOU WILL LEARN:

Kim lays out the specifics of her box subscription service, Gym Fox in a Box. This includes things like the prices, what's she had to pay for advertisement thus far, and how she's garnered customer interaction online.
We talk all about what her strategy is to get customers engaged online. I particularly love the approach to Instagram that Kim outlines - anyone getting into the subscription gig will want to take notes. She takes a really straightforward path to success with social media: ask for what you want, and you'll get it!
Kim has a super honest comment about what sort of shortcuts people can take to tackle social media head-on: don't go looking for shortcuts! Don't worry – Kim goes in-depth to explain exactly what she means.
We get into a tough situation that Kim recently experienced: her gym was digitally slandered by an unhappy customer. There are few worse things than having the name of your business being pulled through the mud. Kim outlines exactly what happened, and how she responded. She started by responding emotionally, but was able to step back and let her business acumen take the lead.
Kim hammers home how crucial it is to focus on your customers, and how that connection can be the pillars that hold up your business. After Kim's unfortunate experience with a rogue negative reviewer, her community was able to help out the business and aid her in rescuing the situation. This story ends on a a really positive note, guys.

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Jason Tucker (http://www.intellectualpropertyhq.com/) is our guest on today's episode of Traffic and Leads Podcast. Jason has been working to protect content creators for years now, and he's launching a brand new way to help people achieve this with Intellectual Property HQ (http://www.intellectualpropertyhq.com/). If all of this copyright stuff make you confused, you'll want to listen in to today's podcast.

IN THIS EPISODE YOU WILL LEARN:

Jason tells us all about how he got started helping people with protecting their content via copyrighting. Jason isn't an attorney, but he had a lot of experience with content... and with his content being stolen.
Jason has a sample template for a notice that you... yes, you!... can use to send out to people if you find that your content has been stolen. It's a great place to start with protecting your property, and it's totally free. Check it out here! (http://www.intellectualpropertyhq.com/traffic-leads/)
Jason tells us some pretty intense stories about his experiences in the field. He explains all about how people can, and often will, respond to take down notices by complying. He also tells us stories about people who don't. To top it off, he fills us in on the types of predatory practices he's seen involving content on all kinds of levels. You're going to want to hear these stories – they blew my mind.
He answers the pivotal question for all of those who are out there making content (which should be you, if you're following the CLICK Technique): Do we need to go out and copyright all of our content?
Jason's final message: when it comes down to it, if you're worried about the security of your content, pay the $55, take 15 minutes, and protect it by copyrighting it. He assures you that you'll sleep better at night.

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Melissa Tucker (http://www.melissasuetucker.com/) is our guest on today's episode of Traffic and Leads Podcast. Melissa is a veteran online marketer with Intellectual Property HQ (http://www.intellectualpropertyhq.com/), a business she runs with her husband. They've got years of experience with protecting intellectual property and copyright protection.

IN THIS EPISODE YOU WILL LEARN:

Melissa gives us a couple steps on how to approach the content of yours that's been stolen. She explains that, on creation, content is immediately covered under copyright law. However, if you've found that someone has stolen your content, you're only really entitled to “damages”. She explains what proactive measures content creators can do to get more protection.
What's your #1 question involving copyrights about protecting intellectual property, your content? Intellectual Property HQ is still offering free courses to those who can give them their questions surrounding intellectual property!
You get to hear a great example of what a brainstorming conversation would sound like for marketing a great concept like Intellectual Property HQ. If you're looking to hear what a popcorn thought session might look and sound like, you'll find the convo between Melissa and I to be super useful.
For those who are interested, we discuss the new capability Facebook offers to let you schedule a Facebook Live event..

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Snowe Saxman (http://snowesaxman.com/) is our special guest on today's episode of Traffic and Leads Podcast. She is known as “The Money Oracle”. She is a “success, wealth, and women's expert,” per her own tagline, and she helps with just about any kind of money problem a person can get into. She also goes by the title “The Queen of Money”. IN THIS EPISODE YOU WILL LEARN:

We go step by step through the definition of what a joint venture really is. Snowe explains the sort of entity you could get into a joint venture with, the communication that's needed, and more. She even gives us a breakdown of how she approached another person to propose a joint venture.
Snowe outlines the importance of researching a potential partner for a joint venture. She goes through all the aspects that you should analyze, in both your own business and the other person's.
Snowe tells us all the details about how she found her joint venture partner. We talk about how many messages she sent out to potential partners, what sort of relationship they had beforehand, and what factors she kept an eye out for in a potential partner. The detail she goes into here is substantial, so get ready to dig your teeth in!
We talk all about the importance of honing in on your “ideal partner”. Snowe suggests reflecting on the needs of your company, and what you have to offer to your ideal partner. Likewise, you want anyone considering a partnership like this to know exactly what they're looking for.

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Steve Young (https://www.linkedin.com/in/stevepyoung) is our special guest on today's episode of Traffic and Leads Podcast. He is an app marketing consultant and the founder of App Masters (http://www.appmasters.co/). He helps people get into the app world, and he's got a lot of info to unload. Don't miss today's episode.

IN THIS EPISODE YOU WILL LEARN:

Steve tells us a fantastic story about how starting a podcast changed the entire course of his career. (Yep – podcasts are THAT awesome. I should know!)
We talks about the types of apps that can utilize Steve's type of marketing, and where it can get both you and your business. In short – Steve has boosted ALL sorts of apps.
We talk about what kinds of beneficial apps a business can consider. For example, we discuss how a restaurant can draw in and retain customers with an app that lets them contact you and/or reserve a table.
Steve gives us a few tips and tricks about how to launch a successful app. Hint: a lot of it has to do with making sure you have good, solid content prior to launching.
Steve explains a few of the techniques he uses to get traffic from apps to a business's website. Yes, apps can drive traffic... and how!

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Nick Disabato (http://nickd.org/bio/), is our special guest on today's episode of Traffic and Leads Podcast. Nick who is famous as Nick D is a guru when it comes to AB split testing. Nick is a very good designer and writer from Chicago with eleven years of experience. He is running Draft (https://draft.nu/). He is the author of 4 books and dozens of speaking engagements worldwide. Don't miss this episode.

IN THIS EPISODE YOU WILL LEARN:

We go over A/B testing: what it is and why it's important for those looking to get traffic to their website. If you have any interest in online marketing, you're going to want to find out what AB split testing is and how to do it.
Nick fills us in on the misconceptions about AB split testing and what the process really entails. Nick runs theses tests on just about everything, from landing pages to emails.
We've got some tips to get you started digging into your own A/B testing. This includes where you can easily get your data from, heat maps and scroll maps, surveys, and more.
How simple issues, such as technical content, can be the cause of huge conversion issues. Nick gives an example of how he helped one business to improve their conversion by over 9%.
Nick outlines the most common mistakes that get in the way of businesses and their traffic. Usually, these things end up being small technical decisions that make a huge difference.
And, most importantly, we finally find out the answer to the long-asked question: what color SHOULD the submit button be? What is Nick's favorite font? These are the important questions, people.

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Tabitha Carro (http://tabithacarro.com/) is our special guest on today's episode of Traffic and Leads Podcast. She's from Smartphone Marketing School (http://courses.tabithacarro.com/), and she is teaching us how to market from your smartphone. Tabitha is big on keeping marketing fun, and this episode ends up being exciting and entertaining. You must want to listen to this episode.

IN THIS EPISODE YOU WILL LEARN:

How video editing and recording can often be easier on mobile apps than on tradition video editing software.
Tabitha suggest her top three apps for anyone looking to get into on-the-go smartphone marketing. Namely, she suggests Google Photos, Adobe Spark Post, and Quik.
We discuss Tabitha's Four Day Challenge, designed to help marketers like you get acclimated with visual branding and design. I've got a lot of experience with marketing, and I'M going to commit to taking this free course!
Tabitha talks about her personal experience with smartphones. She doesn't consider herself a tech geek, but she stresses that you don't need to be to get great with visual apps.
We talk about Tabitha's total marketing strategy; she goes in depth on her streamlined process. She even manages and runs her Facebook ads herself! We dig in to her process, her struggling points, and some of what she's learned along the way.

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Robert Glazer (http://www.robertsglazer.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is an affiliate marketing guru. If you want to learn about affiliate marketing? You'll love today's episode. Robert Glazer goes in-depth on affiliate marketing. If you've ever wanted to know about affiliate marketing mastery, you've come to the right episode.

IN THIS EPISODE YOU WILL LEARN:

What is affiliate marketing? Why is this performance-based partnership something your average traffic-seeking person would want? Robert answers those questions and more.
How do you get started in affiliate marketing? Robert outlines a few different methods of approaching affiliate marketing, based on the size of your business. Glazer even outlines some specific networks that businesses can connect with.
Robert outlines when the best time to reach out to affiliates is–specifically, once your business has a decent amount of traction. You want to be able to prove to affiliates that you can make good on your promises.
We talk about the timeline for affiliate marketing and how it's changed and developed over the years. Robert explains that the 90's were when affiliate marketing suffered a lot of growing pains, but things are looking far more positive for the future.
Robert explains how the transformation of affiliate marketing is benefiting everyone involved.

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Today, We have with us an incredibly informative guest Kevin Donlin (https://www.linkedin.com/in/donlin). He is a copywriter and marketing adviser with years of experience and he worked for businesses of all sizes. He has an awesome book, Marketing Multipliers: 11 Simple Tools to Grow Your Business, is a great tool for anyone looking to crack that marketing nut.

IN THIS EPISODE YOU WILL LEARN:

Kevin fills us in on his highly fascinating background. He was one of the few people who were there at the inception of the internet. Kevin explains how “electronic commerce marketing” was started – these days known as “e-commerce”.
Donlin tells us all about why he sends chocolate with his sales messages, and why. He explains that a physical, offline link to your customers is critical to success. Kevin goes in-depth as to why he believes that tangible marketing should be a big part of any marketing campaign.
Kevin explains his unique little technique for marketing, called “the paper email”.
My guest introduces the concept of how equipping soldiers with better skills and better weaponry influenced his approach to marketing. What are small, simple things you can add to your marketing campaign that will help?
Kevin outlines a ton of examples from his book that is cheap (or even free) that will boost the effectiveness of your marketing.

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Debra Jason (https://debrajason.com/) is our special guest on today's episode of Traffic and Leads Podcast. She is a stunning copywriter, published author, and public speaker. She's incredibly well-versed on the topic of increasing visibility for your business. Her book, Millionaire Marketing on a Shoestring Budget, leads people through getting referrals, DIY marketing, and more. She's focused on getting businesses new customers, and she does it well.

IN THIS EPISODE YOU WILL LEARN:

Debra talks about a unique tool that she used to market her book, Millionaire Marketing on a Shoestring Budget. It's called “Thunderclap”, and you might want to use this during your next product launch. * Debra fills us in on the importance of public speaking and marketing. She talks about how public speaking can let you sell while giving valuable info to your community. Have fun and sell without having to give that dreaded hard sell pitch. * We go over how important it is to offer something of value to your intended audience. Value drives marketing, so make sure you're offering up something that people want! * Debra outlines that having solid, actionable goals is a huge part of marketing. You have to know what you're aiming for. We all want to make more money, of course, but how much? Are there other more important goals you want to reach?

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Today we will talk about DIY Online Marketing with Daniel Perryman (http://thelowcarbleader.com/). He's a hospital CEO and running his own podcast. In this episode, Dan fills us in on what works and what doesn't when it comes to website and podcast development and doing your online marketing yourself.

IN THIS EPISODE YOU WILL LEARN:

How podcasts can open doors for just about anyone. (I can personally vouch for this!)
How just asking for what you want can have some incredibly positive outcomes. Daniel illustrates how he approached some high-profile people and asked them for what he wanted... and, surprisingly, got it.
Figuring out what to outsource and what to handle yourself. Daniel walks us through his experiences with freelancing websites and agencies, and why he decided to handle some of the content creation himself.
The importance of asking yourself “What's the reason?” Daniel comments on the value of developing a goal and sticking to tasks that help further it.
Daniel illustrates why building good content and followers should come before selling, and why you should avoid overselling.

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Claire Pelletreau (http://clairepells.com/) is our special guest on today's episode of Traffic and Leads Podcast. She is a Facebook ad strategist with a lot of experience under her belt. She's frank. Transparent. Unafraid to say things, clearly and to-the-point. She recently had a $37k launch with a $297 product and 4,000 people on her list.

IN THIS EPISODE YOU WILL LEARN:

How planning out everything contributed to her recent huge launch.
Webinars can be great, even for those who hate selling. Claire also shares ideas on how you can get people to attend your webinar (especially a Facebook webinar).
How pushing yourself and your ideas (or getting someone else to push you) can help you achieve greater things than you planned.
What sort of stats lend themselves to qualified leads. What sort of activities people are taking part in prior to committing to a buy.
All the details about Claire's Facebook list building, and all the info she's learned about what has and hasn't worked with her Facebook ad approach. Sometimes, even when people are engaging, they may not be buying!

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Perry Marshall (https://www.perrymarshall.com/) is our special guest on today's episode of Traffic and Leads Podcast. He's one of the most successful internet entrepreneurs in the world, working with Adwords during it's earliest days. After that, he hopped on board with Facebook to help them with their marketing techniques. He's the author of 80/20 Marketing, the Ultimate Guide to Facebook Advertising, and the Ultimate Guide to Google Adwords.

IN THIS EPISODE YOU WILL LEARN:

What he loves and what he hates about Google Adwords and Facebook Ads.
Perry's opinion on how Google has changed over the years, and what you should do in response to Google's advice.
His thoughts on social media, it's place in marketing, and his thoughts on how it affects our population.
His new book, Evolution 2.0, and what inspired him to write it from an engineering perspective.
Perry answers the question: is Facebook really running out of ad space?

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Hi everybody, it’s One-Click Lindsey. Today' I am going to share a real treat with you. This week I did a Solo episode as I want to introduce you to 5-Day Crash Course of the CLICK Technique (http://www.theclicktechnique.com/), designed from the ground up to help you understand how to build yourself a solid online marketing foundation. So tune in as you really can't afford to miss this episode. IN THIS EPISODE YOU WILL LEARN: * What Traffic and Leads, my online marketing company, does to help clients. A run-down of how we carefully craft a plan of action for businesses, and reel them in new clientele. * The basic framework of the CLICK Technique, what the acronym stands for, and what this all means for you and your online marketing strategy. * A walk-through of some of the most useful tools available to those who are chasing leads online, like Facebook Pixel. * Why having a pop-up on your website is essential, and how it garners you more connections. Get a pop-up on your website. Do it now. Right. Now. * An introduction to the 5-Day Crash Course of the CLICK Technique (http://www.theclicktechnique.com/), designed from the ground up to help you understand how to build yourself a solid online marketing foundation.

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Tom Mulliez (https://www.linkedin.com/in/tommulliez) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and CEO of iTrekkers (https://itrekkers.com/). It's an outdoor adventure company that makes great memories outdoors through paddling, fishing, camping and hiking tours. Mulliez first launched the iTrekkers in late 2014, he found it to be a "horrendous" experience. In this episode Mulliez suggesting others who are launching new sites, products or services first study Google Analytics (https://www.google.com/analytics/#?modal_active=none) and read a book he found on Amazon a little later during his foray into online marketing: "Traction: How Any Startup Can Achieve Explosive Customer Growth (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369/ref=sr_1_3?s=books&ie=UTF8&qid=1495043127&sr=1-3&keywords=traction)."

IN THIS EPISODE YOU WILL LEARN:

It may seem you're throwing a lot of money at this online marketing stuff, but if you persevere, it can make a difference
Before starting an online business, you should study such matters as the platforms you can use, coding, Google Analytics and SEO
You should study who your business partners are and what they know
How reading a book may have spared our podcast guest — and you — some time if he had found the resource earlier
How you should try and test various sorts of online marketing
How hiring an in-house writer and editor helped iTrekkers succeed

Traction: How Any Startup Can Achieve Explosive Customer Growth

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Vlad Lokshin (https://turtle.ai/)is our special guest on today's episode of Traffic and Leads Podcast. He works as chairman of the board of DarwinApps (http://www.darwinapps.com/) and, more recently, as a co-founder and chief executive officer of Turtle Technologies Inc (https://turtle.ai/). Vlad is sharing how marketing a product early, before it even existed, helped DarwinApps sell it successfully, thanks to enticing visuals in marketing, a Hacker News report and a Tweet.

IN THIS EPISODE YOU WILL LEARN:

How marketing a product early, before it even existed, helped DarwinApps sell it successfully, thanks to enticing visuals in marketing, a Hacker News report and a Tweet
How a globally diverse network of freelancers is helping Turtle Technologies grow
How Turtle is different from similar concepts, such as Upwork
How highly developing and polishing a product, without marketing it early on, can lead to failure

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Jessica Nazarali (http://jessicanazarali.com/) is our special guest on today's episode of Traffic and Leads Podcast. The founder of It Girl Academy (https://jessicanazarali.com/it-girl-academy-personal-mastery/) and It Girl Radio, Jessica is a business strategist and a certified master coach who helps other women launch their business careers and become an It Girls. She follows The Evergreen Model™ (http://www.evergreenmodelwebinar.com/optin12731852) in her website work, marketing, and training.

IN THIS EPISODE YOU WILL LEARN:

The Evergreen approach to marketing and launching a product
How a coach can help
How blogging and building social-media channels prior to a launch can give you a big email list with which to start
How webinars can lure customers
How to fix a mistake when you discover it in mid-launch

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Steve Rodgers (https://www.linkedin.com/in/steverodgers/) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and chief executive officer of The Alchemy Advisors (http://thealchemyadvisors.com/). Which offers consulting, coaching, speaking and training services for businesses. Rodgers discusses how he used Facebook and Google AdWords near the end of the launch and to continue promoting the book, and he suggests several ways rookie entrepreneurs can build their businesses and careers.

IN THIS EPISODE YOU WILL LEARN:

How social media are important in a book launch
Why it's important to build social media channels
How "ambassadors" on those channels can help
How some advertising late in pre-launch also can help
How new entrepreneurs can start building their social media profiles as a start

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Casey Stanton (https://caseystanton.com/) is our special guest on today's episode of Traffic and Leads Podcast. Casey is the chief marketing officer of Tech Guys Who Get Marketing (http://www.techguyswhogetmarketing.com/), how to become a salesperson as well as a marketer. Today he is sharing his experience with Facebook Messenger Ads. So tune it to listen to this episode.

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Adam White (https://twitter.com/realadamwhite) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder of SEOJet.net (https://seojet.net/). A search engine optimization professional since 2002, White is an expert at building backlinks and has helped some 400 businesses drive traffic to their sites.

IN THIS EPISODE YOU WILL LEARN:

What backlinks are
How Google uses backlinks in its SEO rankings
What anchor links are
How anchor-text strategies and link maps help drive traffic
How a clever headline can attract traffic to your Facebook posts
How developing rapport with a celebrity can make social-media posts go viral

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Jesse Randall (https://www.linkedin.com/in/deviantstrat/) is our special guest on today's episode of Traffic and Leads Podcast. He is the CEO of Drip LLC, and deal with marketing through social media using effective outreach strategies. In the episode, Jesse is going to share with us his secrets and even talk us through a case study. Interested? Stay tuned.

IN THIS EPISODE YOU WILL LEARN:

Learn how to start convos with people you don’t know on social media
How to use LinkedIn to map out buyers
How to email lots of people using a personalized message for each
How to get a convo going outside of LinkedIn
How to pitch an idea without getting ignored
Learn about account day sales
How to use certain software to send threaded emails
How to send email without making someone feel stalked

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Jake Larsen (http://videopower.org/jake-larsen/) is our special guest on today's episode of Traffic and Leads Podcast. He is an expert in YouTube video advertising and knows a ton about YouTube advertising. Today he is going to share with us all the secrets when it comes to YouTube advertising.

IN THIS EPISODE YOU WILL LEARN:

Jake will show us how to use YouTube ads when it comes to marketing.
What do YouTube leads mean and do they translate to sales?
We learn the value of a lead
Jake shares his thoughts between YouTube ads vs. Facebook marketing.
He also shows us how to target your audience in YouTube
Learn also how to re-target the audience that you lost.
Jake shares his secret on how to get people to click on your ad after watching it.

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Mr. Damion Lupo is our special guest on today's episode of Traffic and Leads Podcast. He is the president and CEO of Total Control Financial. This guy knows a ton about online marketing and he is going to dive into all his experiences including his wins and losses.

IN THIS EPISODE YOU WILL LEARN:

Damion shares with us about the roller coaster of online marketing.
Damion gives a us brief preview of what he does and how he gets to earn his money.
We learn how Damion gets his clients!
How Damion uses a series of videos and emails to build a relationship with his clients.
Different online marketing tactics that Damion has tried.
A catastrophic disaster that happened to Damion 10 years ago and what he learned.
How to compete without going bankrupt.
The importance of customer relationships

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Jon Macdonald is our special guest in today's episode of Traffic and Leads Podcast. He is from The Good. They are trusted conversion experts and they are my next door neighbours here in Portland Oregon, small world right? Jon and I had an awesome conversation about conversion and that is only what happens when people come to your website and how jon and his company modify things to get people to convert.

IN THIS EPISODE YOU'LL LEARN:

How to get people to convert once they come to your website.
The number one thing that you can do to improve conversion rates in our websites?
Jon secrets when it comes to landing pages and regular website home pages that contain contact us, about: the corner stone of your website.
A case study of a hardcore example of a client of the good.com, how the page looked like before and its present look after xyz, alterations.
The process of refurbishing your website so as to improve conversion rates.
How to conduct an audit of the client’s sites, identifying the problematic areas.
Ensuring good user experience, the dos and don’ts.
Exactly the amount of traffic that your site needs to have for good.com agency to work its magic for you.
Knowing whether your site is already generating traffic.
Conversion rates optimization and helping brands to better connect with their consumers as desired on their website.
What amount of traffic do you need running in your site in order to get conversion rate optimization?
Types of changes that need to be performed for your site to see a difference. What changes should you do in order to see big difference to your site?
The professional team that makes up the good.com agency and the role of every member to your sites success.
The types of tools that Jon uses for his job and cannot do without.
Maintaining the right customers.
Repelling certain consumers by use of positioning statements.
Identifying a valuable customer that requires your attention.
Jon’s favorite kind of traffic that converts best.
Talks about his book ‘Stop marketing, Start selling.’

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Chantelle Adams is our special guest in today's episode of Traffic and Leads Podcast. She is a professional speaker and speech stylist. So this girl, she has spoken on many a-stage and the cool thing about her is she has created a bunch of info products and programs to teach you how to speak on stage. If you don’t know what Facebook challenges are, make sure you listen to this episode.

IN THIS EPISODE YOU’LL LEARN:

How Chantelle makes money
What her programs are
How Center Stage helps women
About Center Stage Live and Shine Live
About Profitable Event Design
About the angle Chantelle comes at when it comes to speaking
What 2013 was like for Chantelle when she started all of this
How often Center Stage launches annually
What a launch looks like for Center Stage now and how many people Chantelle usually gets
How much revenue Chantelle has made since she started
How she is able to get 10 percent to say yes to an offer from a challenge
Exactly what Chantelle’s Facebook Challenge is
About her latest challenge called “Speak Your Way to the Top”
How they are produced
What each challenge looks like each day
About incentives Chantelle offers
How long her challenges run and how frequently she posts
What she does with a challenge once it is over – whether she just wipes the group or what
How the Facebook group does for her list building
Why she strives for more than just growing her list but developing a deeper connection with people
Whether Chantelle cares about SEO or content
Whether she blogs or not
If she does anything else on social media beyond Facebook
About Chantelle’s higher ticket items – whether she emails her lists to sell those or if she just sells from within programs that people are currently in
What Chantelle would say to anybody who is just getting started

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Mr. AJ Wilcox, who is the CEO of B2Linked is our special guest in today's episode.. He calls himself a LinkedIn ads evangelist. He loves LinkedIn ads – he is a LinkedIn guru! So for everybody who wants to know how to step up your game on LinkedIn, tune in to this show! AJ is answering a ton of questions for us today in this awesome episode!

IN THIS EPISODE YOU’LL LEARN:

How to make ads on LinkedIn How to make LinkedIn work for your business An example of a paid ad on LinkedIn that works Why AJ is a self-proclaimed LinkedIn ads evangelist Why someone would advertise on LinkedIn over Facebook How LinkedIn has a monopoly on business data The average cost per click on LinkedIn Who should start a LinkedIn ad Why AJ recommends only certain people spend the money on LinkedIn advertising What white collar recruiting is and why it is efficient What the minimum ad spend people should be willing to spend on LinkedIn ads if they go to AJ About LinkedIn’s recent addition of conversion tracking and the new metrics that came with it About B2B’s ads The difference between running an ad on Facebook vs. LinkedIn What right rail text ads are About AJ’s average cost per lead About AJ’s background as a digital marketer Differences AJ found when running a multichannel ad How much information AJ requests on his landing page What AJ says to small business owners who don’t have the money for testing and ad spend AJs recommendations for those who aren’t able to do the above How you can use LinkedIn features for free Whether AJ has run a campaign to Facebook from the CSV tool on Linkedin When you should get involved in groups Where AJ advertises for his agency

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Corinna Essa, the CEO of Social Media Worldwide is our special guest in today's episode. She plans events for Harry Dent, a famous U.S. economist (for those of you who don’t know).She’s in charge for running Facebook ads for getting people to attend his event. So today I pick her brain about how she does that, what kind of cost per leads she is looking at and what the funnel looks like. So if you are interested in filling any kind of live event, today’s episode is for you.

IN THIS EPISODE, YOU’LL LEARN:

• About Corinna’s successful funnel from traffic driving to lead generating • About her work with Harry Dent • What she does for Harry Dent when promoting his events • Why Corinna feels webinars are important for warming up people • About the different phases of list building • When her team sends out emails with special offers during the phases • How to get cold traffic to generate • The difference between cold and warm traffic • About targeting specific interests • About lookalike traffic • How far in advance of an event do facebook ads and the webinar begin • What the ad spend amount is that goes into events for Harry Dent • The average cost per lead on these ads • How they increased cost per lead numbers • Why you should have multiple ads for one campaign • How Corinna handles comments that aren’t in English • When during the process Corinna asks for a phone number • The problem of emails not being delivered

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Aaron Hendon is going to share all of his Traffic & Leads super secrets for us. If you are a realtor, you are going to get a ton of value out of this. Even if you are not a realtor, everything Aaron says to us today will definitely help you in business. So I’m going to bring Aaron on. He’s a real estate investor, author, educator, speaker and he’s killing it in the real estate market.

IN THIS EPISODE YOU’LL LEARN:

About Aaron’s book “Don’t Get Fooled Again” About people making decisions based on irrational thinking and how it played into Aaron’s book Insider secrets of a real estate agent About Aaron’s online marketing campaign About Aaron’s 4 separate audiences in his campaign How he creates an audience through Facebook What his Facebook ads look like Why he starts with educational videos About his Opt-in for his book through Facebook and who it goes to Why he sends out personal responses to his opt-ins from his iPhone About his drip campaign The lifetime value of a real estate deal in Seattle How his response rate, click rate and view rate are the same Whether he is advertising on his Facebook fan page Which tool he uses for the landing page of his book About the ad Aaron is running for his opt-in How he feels about his ad What ad methods didn’t work for him Which advertisements get better cost-per-clicks About Aaron’s agency and how they market How long his agency has been running What a CRM (Customer Retention Database) is Why his agency text messages their clients and how

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Igor Kheifets (https://www.igorsoloads.com) is our special guest. He is a pro at setting up solo ads for businesses and they can work for all types of businesses. So listen to this episode! He doesn’t necessarily get into the how-to, it is more of the benefits. My traffic and leads team set up a complete guide called “A Complete Guide to Buying Your First Solo Ad.” It is yours because you are an awesome listener! In order to get that, text “TRAFFIC” to 444999 and we will send you the complete guide to buying your first solo ad. IN THIS EPISODE YOU’LL LEARN:

What a solo ad is
How solo ads are delivered
How list owners play into solo ads
How to find list owners
The importance of having a list owner write a swipe
How to go about implementing solo ads on your own
Why there is no one-size-fits-all solution
What to search for on Google to find sources
How to avoid getting bad traffic through running solo ads
How to determine whether the solo vendor you are doing business with is reputable
Why you should never send your solo ad directly to a sales page
The best way to get subscribers
Why he focuses the squeeze page on one big idea
If Igor had a budget, how much would he put on solo ads vs Facebook Ads and Google Adwords
Why you shouldn’t drop your entire budget into one single source
Whether Igor has tested solo ads landing pages against Facebook ads and Google Adwords
How to know what a link click is worth from a specific list
What a good click will cost you
What does Igor do at Igor Solo Ads
Who Igor helps
Igor’s general pricing
About Igor’s packages
What you should go to Igor with
About list building
Igor’s top list building thoughts
Why you shouldn’t email your list with free, valuable content
How to find Igor’s opt-in at Igor Solo Ads website

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Keith Callahan (http://keithcallahan.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is a Beachbody coach. He tells us a lot of secrets that he is using specifically two different funnels that he uses to get more Beachbody coaches under him. One funnel is podcasting, and one is a video ad he is running for Facebook ads. Whether you are a Beachbody coach or not, you should listen to this show because there is a lot of actionable advice included! IN THIS EPISODE YOU’LL LEARN:

About Keith’s two awesome campaigns that he is running
How Keith uses podcasts to get a good result
How Keith got started with “The Business of Life” podcast when he got bored with his business he was running at the time
How many people are blogging in the Beachbody market
The importance of advertising being FTC compliant with Beachbody
How he turned blog posts into podcast episodes and what he included
About a list of things to include in your podcasts
Why Keith says podcasting is not difficult
Why he is ranked with corporate Beachbody posts in Google
About Keith’s recommendations for creating a call-to-action
How many people he draws in monthly
A full list of steps to consider when creating a podcast
Tips on effectively keywording your podcast
Why text-to-opt-in works well
How Keith approaches Facebook marketing
About Facebook Ad video marketing
Who helps Keith with his video marketing
Why and how he uses his Facebook ads to drive to an evergreen webinar
What his numbers look like as far as his webinar goes
What his marketing videos consist of
Why captions make a difference on videos

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Bree Noble (http://femusician.com/breenoble/) is our guest on Today's episode of Traffic and Leads podcast. She is a musician who teaches other female musicians on how to be successful musicians. She has created her own radio station where female musicians can upload their music. Bree runs her own Facebook ad. She is also sharing has run into a problem (which all Facebook marketers run into). So, let’s bring on Bree and our interview! IN THIS EPISODE YOU’LL LEARN:

About the behind-the-scenes of Bree’s Facebook Ad
Her final outcome of the ad and what she is hoping people will do
About one of Bree’s opt-ins, the 19 Sources of Income That You Probably Haven’t Considered for Your Music Business
What she includes in her opt-ins
About Bree’s email sequence and how long it runs
How Bree uses her email sequence to connect, including what she does when the initial sequence is over in order to draw people in
How Bree sets up on Facebook when someone opts in
Why Bree doesn’t have a Facebook guru on board (she does it all herself!)
About Bree’s success with following people who didn’t opt-in to turn them into leads
The cost difference between various different marketing strategies that Bree uses for opt-ins
Which form of opt-in has been the most successful for Bree in terms of getting people on her list
About Bree’s favorite webinars that she runs, like Doubling Your Productivity & Productivity in the Next 90 days
Why she does her webinars live vs evergreen
The price point of Bree’s programs
What is included in her programs
When Bree’s next webinar will be!
How Bree is getting registrations for her upcoming webinar
What Bree’s goal is per lead
About Bonuses that Bree offers with some of her packages and why it is enticing to potential leads
About Bree’s challenge that had a 10 percent conversion rate
Why Bree uses Facebook live and webinars rather than just one over the other
How long Bree has been running her own Facebook ads
What made her decide to run her own ads
About a course that she took that helped her to refine her knowledge about Facebook Ads

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Chandler Bolt of Self Publishing School (https://self-publishingschool.com/about-sps/) is our special guest on today's episode of Traffic and Leads Podcast. His Self Publishing School is extremely successful. He uses online marketing to get people into this program. I ask him a ton of questions on how he does that and he spills the beans. I also asked about creating a sales funnel that works. He gives us his exact funnel on how he gets folks into his program. IN THIS EPISODE, YOU’LL LEARN:

How Chandler makes money for his business
What kind of packages he offers
About the Mastermind community
What percentage of affiliates that have seen the power of a book in their own life
How much they spend daily on paid traffic
How many organic uniques he has per month
How many leads per day they get from organic SEO
How many people are active members of the Mastermind community
How you can try the Mastermind community for $1!
What kind of paid traffic Chandler uses
The nature of the opt-ins his Facebook ads go to
How long the sale cycle was of one of his launches
About the Self Publishing School webinar funnel
About the different tiers of his program
EXACTLY how much he spent into his funnel last week
How many clicks he got last week
How much money he put into it before he got a 2:1 return
Why he feels his webinar is successful
How phone sales have helped
Why he says the first $2,000 spent on traffic is really paying for an education
Why you should write a book!

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Stephanie Calahan (http://www.stephaniecalahan.com/) is our special guest. She is a business coach but today I have brought her on to tell us how to squeeze every bit of opportunity we can when we get interviewed on radio, podcasts, web shows, webinars and anything like that, out of them. She is going to tell us how to squeeze all of the promotion ability out of those opportunities She is a professional and she is going to give us a ton of hints. IN THIS EPISODE YOU’LL LEARN:

Why she’s known as the Business-Driven Catalyst
About guilt-free freedom
How long she has been teaching people how to stop shoulding themselves and to build profitable businesses
Why Stephanie got into her field of work
Why she didn’t want to work at a job that she was doing solely for the paycheck
What “World-Changers” are
What “Purpose-Driven” people are
About some of her Purpose-Driven clients
An outline of Stephanie’s business
How Stephanie makes money
Why Stephanie wanted to build a business structure that makes her joyous about what she does
How Stephanie is currently finding clients
How to leverage being a guest on shows
How Stephanie gets the most out of every show she is on
About Stephanie’s Guest Appearance Gold checklist guide
If being on podcasts is one way that Stephanie gets new clients
Stephanie’s favorite tip on how to get on more podcasts
About Facebook groups that will help you to find podcasts to get featured on
Why you should create your own joint venture introduction network
About the telesummits that Stephanie used to do as well as podcasts
Her top tips and tricks about how to generate traffic and leads after being on a show
Syndicating and repurposing shows
The importance of show notes
About using a virtual assistant team to help with your assets

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Chris Dayley (http://www.disruptiveadvertising.com/about-disruptive/) is our special guest on today's episode of Traffic and Leads podcast. He is the VP of testing and site optimization at Disruptive Advertising (http://www.disruptiveadvertising.com/) there in London Utah. But they do a ton of work for people all over the country. He was just telling me he helped Social Media Examiner (http://www.socialmediaexaminer.com/conversion-optimization-how-to-split-test-your-way-to-success-chris-dayley/) improve their website conversion rate. IN THIS EPISODE YOU’LL LEARN:

What his experience is with conversion rates
How Chris got started in digital marketing with an eCommerce company
How he experimented to solve a problem when traffic wasn’t converting
About the broad range of companies that Disruptive Advertising caters to
About Chris’s clients
What the top three things that eCommerce companies are usually missing when their websites are not converting
The importance of pointing paid search ads in the right direction
Why too many distractions on eCommerce company websites cause problems for users
What things distract an audience from looking at products
About Chris’s existence test
Chris’s take on templates and whether they bring success
Whether Shopify’s templates are a good option for everyone
If Chris sees an increase in conversion rates based on the pricing of a product
Email marketing strategies in eCommerce
The best way to get people on your list for an eCommerce site
Why people are less likely to buy higher price point items on their first visit
The important of user customization to your email marketing strategy
Which website does a fantastic job with their email marketing strategy
How your setup of autoresponders should look
Chris’s thoughts on the purchase rates on mobile devices vs desktop
Why a good mobile experience for users gives the business a huge advantage
How Chris analyzes mobile marketing designs/strategies
What Chris’s favorite kind of traffic for an eCommerce store is

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John Livesay (http://sellingsecretsforfunding.com/) is a funding strategist and he helps CEO’s craft a compelling pitch that engages investors in a way that inspires them to join a startup’s team. In this episode he is talking to us about his most recently released book called The Successful Pitch (http://sellingsecretsforfunding.com/category/podcast/). This guy does a lot of online marketing to help him with his different endeavors and that is why I’m having him on the show today! IN THIS EPISODE YOU’LL LEARN:

Why Ink Magazine calls him the “Pitch Whisperer”
The importance of social proof
Two reasons why he is the perfect guest for our show
Why John’s signature is “those who tell the stories rule the world”
Copywriting tips
Why storytelling is not copywriting in John’s opinion
Examples of storytelling genres
Which story genre to pick to draw people in
Advertising trips
Where to tell stories
How to use a webinar to bring in clients
Why storytelling and case studies engage people more
About John’s sales funnel
Why John offers free strategy calls and about its effectiveness
Why John loves using twitter for his business
Why you should brand your social media so it looks like your website
Why John says to “sell the problem before you sell the solution”
How to “sell your transformation”
About John’s book, “The Successful Pitch”
Where you can learn to be concise and compelling when writing

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Greg Smith (https://www.thinkific.com/) is our special guest in today's episode of Traffic and Leads Podcast. I am your host one-click Lindsey. Today we have a very exciting guest. He is the founder and CEO of Thinkific (https://www.thinkific.com/). A software platform that makes it easy to create, market and sell online courses (http://blog.thinkific.com/online-courses-consumer-products-make-great-combo/). So today, with Greg, We are going to be talking a lot about online courses, , the headaches of online courses and how Greg can help us resolve these headaches. So without further ado, welcome to the show today, Greg! IN THIS EPISODE YOU’LL LEARN:

What Thinkific is
The definition of online courses
What the process of receiving/subscribing to online courses looks like
Why businesses offer online courses
What Greg’s favorite online courses are
Which niches online courses can be found in
Two major hurdles of creating online courses
How to create an online course
How to get people to buy your online course
Simple solutions for the hurdles one might find
Tips on how to market your course
A list of sites that are helpful for marketing
How Greg uses his YouTube channel to his course’s advantage
What content his YouTube videos contain
How to use keywords to draw in listeners
How to make non-paid forms of advertisement work
What kind of courses Greg offers
About Greg’s LSAT course
How frequently Thinkific hosts webinars
How webinars work as a lead generation and opt-in tool
About Greg’s most successful opt-ins
How often Greg releases blog posts
SEO – how much time Thinkific puts into it
Why Greg has mixed reviews about SEO
Whether Greg does pay-per click ads, branded and non-branded search, etc.
How Greg hit a 28% conversion on one webinar
About Thinkific’s email marketing strategy

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Robert Plank (https://www.robertplank.com/) is our special guest on today's episode of Traffic and Leads Podcast. He makes a high six figure income on the Internet, creating information products, software tools and webinar training. Then he advertises on the Internet to turn it into a system that continues to function day in and day out. Today we are going to pick his brain on how to do all of this. IN THIS EPISODE YOU’LL LEARN:

How Robert makes money online
About the Membership Courses and Software Tools that Robert runs
Robert’s most successful product
About Membership Cube and making membership sites
About Wordpress Plugins
About WP Notepad
About WP Drip Plugin
How Robert discovered that people needed help with these programs
How much a membership site cost to make a decade ago
About the scripts and plugins people use to make people more money
How much Membership Cube is
What can be expected from Membership Cube
How to drive traffic to a landing page to get people to sign up
About SEO blogs
How Robert uses modules to ensure sales are in place
What a stack is on a sales letter and why you need it
About discounts you receive with Robert’s programs
About the Payment Plan that is available
Secrets on how to sell a high ticket item
How you can write a book in under 56 minutes

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Bedros Keuilian (http://bedroskeuilian.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the hidden genius behind many of the most successful brand of businesses throughout the fitness industry. Bedros Keuilian has not only built his own fitness business empire from the ground up but is also helped thousands of fitness professionals’ training centers and boot camps grow their businesses to massive successes as well. IN THIS EPISODE YOU’LL LEARN:

Why his specific passion for traffic and conversions is livecast videos
What Bedros Keuilian’s model for success looks like
The importance of livecast videos and why they are effective
Why livecast videos are better than webinars
Tips on using live videos to engage viewers
Why reality tv shows are more popular and profitable than scripted shows
What the process of steps for creating each of Bedros’s live videos looks like
Keuilian’s approach to filming live videos and what he talks about
Links to include in a livecast
Why Bedros doesn’t mind buying traffic through Facebook live cast videos
How Bedros sold his products on videos before doing livecasts
Examples of marketing programs that actually have plummeted in sales
What we need to talk about to draw people in to buy our products
Why you shouldn’t market based on fear
Which avenue of marketing to commit to when you are just starting
How he went from 15 to 7000 fans in a mater of days by broadcasting aross different networks
About what Mr. Keuilian recommends to personal trainers regarding using livecast videos
How to feed off of other business’ fan pages
How often you should launch a livecast
Why frequency is important
Whether you should download your livecast videos when done and post to twitter or somewhere else?
Should you teach the same subject matter each time you launch a video?
If there is any correlation to how long the livecast is compared to how much it is shared or how many likes there are
Why you should wait to drop your links until after your livecast
How to select your audience on your fan page for each video
Why broadcasting videos fits into an email marketing campaign

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JV Crum III (http://consciousmillionaire.com/j-v-crum-iii-founder/) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and CEO of Conscious Millionaire (http://consciousmillionaire.com/). that provides training, coaching and masterminds through its first million academy. He also hosts the top ranked Conscious Millionaire show and podcast and holds an MBA JD masters in psychology. JV has built and sold successful companies and is featured in the upcoming movie, Rise Up. You will want to listen to this episode. IN THIS EPISODE YOU’LL LEARN:

About JV’s book, “Conscious Millionaire, Grow your Business by Making a Difference.”
How JV successfully launched his book and landed a top spot on the Best-Seller list.
JV’s series of steps to promote a his book with success.
Why he recommends self-publishing.
How to use the Kindle Direct Publishing program through Amazon for your benefit.
Why you should use people you know to send out emails to support you and help promote your book.
How to build those who download your product into an email list.
How to build a list and get downloads on Amazon, all at once!
Which social media outlet worked well for JV in bringing in new leads.
What were some of JV’s major changes between his launch in February and his Launch in November.
Why JV thinks giving something away for free isn’t the best way to generate traffic and leads.
What JV’s preferred way to generate leads is.
JV’s secret on making his podcast such a success.
How to do a launch.
Why it is important to have a detailed system for launching a podcast.
How many podcasts JV launches each weeks.
Tips on how to successfully use iTunes for podcasting.
How to get your podcast to count in iTunes in its rating system.
The importance of investigating how to “win the game” with each platform (iTunes, Amazon, etc.)
Why systems are the secret to making millions.
How many priorities you should have each day.

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Justin Krane (http://jkrane.com/) is our special guest on today’s episode of Traffic and Leads Podcast. He is a money strategist for business owners. We have him on today’s show because the #1 thing most people say when they are ready to start generating traffic and leads for their website is, “I can’t afford it!” Or, “How will I ever afford it?” We are going to ask Justin how we can make that possible in our lives since he knows everything about money. So, you will want to listen to this episode. IN THIS EPISODE YOU’LL LEARN:

How Justin got started helping business owners with finances.
What is required to be shown to Justin when he helps clients.
The importance of hiring the right employees.
How you should use your time that employees/contractors save you for your benefit.
Why it’s important to track your investments and to make sure there is an ROI on it.
Should business owners consider hiring conractors through upwork and elance?
Should business owners consider hiring employees?
What Justin’s answer is to not having enough money for SEO, pay-per-click, facebook advertising, etc.
Why business owners don’t want to deal with numbers.
How to determine drivers that lead to the success of your business and your sales.
How to handle your business’ finances without being a numbers person.
The importance of looking at your numbers on a deeper level.
Why recurring revenue is the best thing ever for your business.
What Justin’s personal online marketing success looks like.
The strategy behind Justin’s new book, “Money, You Got this!”
Whether Justin has spent money on SEO or Facebook advertising for his business.
What Justin’s current approach in promoting his website is.
Which percentage of your sales you should invest in marketing.

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Tom Schwab (http://tmschwab.com/) is our very special guest on today's episode of Traffic and Leads Podcast. I hope all of you have heard of him. He is all over the Internet. He is an online business accecelator and he calls himself a digital marketing engineer. So must listen to this podcast if you want to grow your online business. IN THIS EPISODE YOU’LL LEARN:

Why he calls himself a digital marketing engineer
What his first job as an engineer was right out of college
How he looks at the world, as an engineer and why he continued to after getting his MBA in Marketing
Why he prefers to be a guest on podcasts, rather than hosting his own show
What the steps are to getting a host to interview you on a podcast.
If Tom outsources or systematizes reaching out to podcasts hosts, takes care of scheduling and preparations
The marketing system within being successful on podcasts
Why you should make sure you follow all of the right steps
Why interviews convert 25 times better than blogs
Why interviews are more of an investment for listeners and how it helps to engage them
If podcasts are worth your time to get just a few people to come to their website
The importance of getting in front of a smaller niche crowd that wants to hear what you are talking about
How he was able to get a conversion rate of 150 of 300 listeners to become his clients
Why you should give potential clients different ways to say “yes” to your program/product
Why Tom recommends several call-to-actions on a landing page
About the email sequence that Tom uses to follow up with each click
What the number one way Tom gets leads is
About the services that Interview Vallet offers
How to promote your podcast interviews on social media
Hints on Tom’s ideas for his launch of his book, “Podcast Guest Profits”
Whether he has hired an SEO firm
If he has tried his own PPC campaign
Whether he does any SEO
How show notes help with SEO marketing

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Producer Jonathan (http://thepodcastfactory.com/about/), a Direct Response Marketing professional is our special guest on today's episode of Traffic and Leads Podcast. Today he is talking about Direct Response Marketing and a whole lot of other. Jonathan runs the Podcast Factory and has been trained in direct response marketing by a group of legendary copywriters over the past decade. So don't miss this episode. IN THIS EPISODE YOU'LL LEARN:

The difference between Direct Response Marketing and brand and image advertising
The secret to One-Step marketing
How to get more business using a fourteen-day targeted e-mail plan
The steps to creating focused daily emails
How Craigslist and Google Pay-Per-Click can help build traffic to your business
How Podcasts work for established businesses
What not to do when starting out with Podcasts
How the Podcast Factory helps busy business owners multiply results
How to get mentorships using the “Guru Love Potion”
What the secret is to better opt-ins

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John Lagoudakis (http://johnlagoudakis.com/) is our special guest in today's episode. John is all about helping entrepreneurs and business owners to get their businesses online to get more traffic and to make more sales. He sounds like the perfect guest for today’s podcast! IN THIS EPISODE YOU'LL LEARN:

How John started at the bottom of the affiliate marketing pole and worked his way up
That John didn’t have any products to promote when he started
Why John was way ahead of his game**
What Clickbank is and how it works to make you money
How long it took John to give up his job as an IT to pursue affiliate marketing full time
How he became a Top 100 Clickbank Affiliate
How many products he was able to promote at one time (the number is astounding!)
What CPA is and how it works
Why John eventually quit promoting with Clickbank
Why he started building an email list and why he thinks they enable you to have more control
Why traffic exchanges and giveaway events aren’t the most ideal way to promote
Why youtube videos are a highly effective way to promote
What methods he used on youtube in order to promote his services
How to sell your services through webinars
Why John sticks to promoting his own business and helping his clients as opposed to promoting other peoples products now
Why webinars can be incredibly time consuming to generate
How to get traffic
Why Facebook is the best place to get started with generating traffic
Why podcasts are an effective way to market
How to keep your sales pitch and pages simple and why it is important
What the strategy is beyond someone opting-in
Why an email sequence is important and how frequent it should be
Why you should be extremely specific when marketing on Facebook
Why you shouldn’t ever give your clients higher than necessary expectations
Why John has worked for free for some of his clients
Why you need to find a way to incorporate recurring billing into your business
How to find success by following someone you trust and training with them
Why you should take each step at a time and do not try to approach multiple strategies all at once

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Stephen Christopher (https://www.seequs.com/stephen/) is our guest on today's episode of Traffic and Leads Podcast. He is here to talk to use about everything and anything SEO. If you’ve been struggling with trying to understand how search engine optimization works, then look no further! IN THIS EPISODE YOU'LL LEARN:

What Seequs is and what it does for businesses
What are the differences between localized SEO and global SEO marketing
Find out whether your email address is important with SEO or not
What little things factor into how your business is recognized
How Google determines how highly your business should rank on the Google site
Why you should make sure your business name, address, and contact info is the same everywhere
Why you should use the Seequs tool to help your business
What tools you can use to correct inconsistencies in how your business is listed
What is Yext and why do you have to use it forever if you use it once
Why it may not be a good idea to use Yext right away
What is the old way of backlinking and why is it bad
Why is link building important for your business
Why you should make an effort to provide strong content for those backlinks
Why you may want to reach out to businesses in your community for backlinks
What are the steps to do SEO on your own
Is it worth the time and energy to do SEO by yourself
What are keywords and why are they important
What tool you can use to plan your keywords
Why is it important to understand the keywords you use on your website
Are popups going to be a bad thing for your SEO ranking
Why is it important to use a reputable SEO company as opposed to a random one
How to determine if the SEO company is reputable or not

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Natalie Cutler-Welsh (http://www.gotogirl.co.nz/about-me/) a very special guest on our today's episode of Traffic and Leads Podcast. Natalie is the CEO and founder of the Go To Girl (http://www.gotogirl.co.nz/) Social Media and Networking. She is a public speaker, author, blogger, podcaster, and social media and networking coach. Today Natalie will be discussing the ins and outs of social media and how you can maximize your social media presence to increase business. IN THIS EPISODE YOU'LL LEARN:

What is Natalie’s favorite social media platform and why
Which social media platform provides Natalie the most leads for her business
How Facebook groups can help grow your online profile and show off your expertise
How to get people in your Facebook group to engage
Why you shouldn’t invite just anyone to join your free Facebook group
How images on your groups can help your business, sales, specials, and events
How Facebook albums can help with your business as well
How frequently should you be online nurturing your social media
How Natalie was able to get 2,000 followers to her Facebook pages
Where do people who are not part of an email list generally come from on the Facebook groups
Why you have to link your businesses to your Facebook and social media
Why is it good to host a live event and provide something they can purchase
How is Natalie able to fill a room with 130 people in her networking events
Why it is better to nurture collaborations between businesses
What are Natalie’s tips and tricks for Instagram
Why you should use a smart link in your Instagram bio
Why you would want to do a video on your Instagram every now and then
What Natalie’s opinion of Snapchat

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Stacey Brown Randall (http://staceybrownrandall.com/) is our guest on today's episode of Traffic and Leads Podcast. Where she is sharing how she grow her business and is working with other business owners to grow their businesses. If you want to learn how referrals can help your business? Keep listening because Stacey has a wealth of knowledge she’s eager to share. IN THIS EPISODE YOU'LL LEARN:

How do you get referrals and how does it work in getting traffic and leads online
How does referrals work for your business and why it is important you focus on those referrals
What Stacey’s ultimate goal is for her clients
What are some of the tactics that you could use to get referrals
What are the best ways to create a “referral explosion”
What is the easiest way to generate referrals and why
Why if you have to ask for a referrals, are you doing it wrong
How to leverage information to get referrals
How did Stacey get over 100 referrals in her first year of business
What is important for getting referrals
What are the platinum principles for connecting with your clients
What you should be looking for when you are looking at past business
Why if you can identify the “who” you are on a good track
Why people are more likely to get referrals if you do good work
Why it is important to create a positive client experience
What are they three ways to create that positive client experience
What is the difference between of thanking someone and acknowledging them
Why you have to be authentic when you’re “kissing up” to clients
Why Stacey is very against to giving clients an incentive to give you referrals
Why you should never make your relationship with a client about you
How to keep your business relationships separate from your marketing relationships
How long should you stay in contact with former clients and why
Why it is important to follow a five step referral strategy
Why you might want to rethink reaching out to clients on a monthly basis

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Nancy Gaines (http://www.nancygaines.com/) is our very special guest on today's episode of Traffic and Leads Podcast. In this show we’re going to talk about how to be more productive! We’re also going to be talking a lot about HARO (Help a Reporter Out) (https://www.helpareporter.com/), Nancy will share with us how to get free publicity using HARO. If you’re ready to learn about productivity, grab your pen and paper and tune in! IN THIS EPISODE YOU'LL LEARN:

What happened at Podcast Movement
What are Nancy’s tips for not procrastinating
What three reasons people procrastinate
How can you begin systemizing your life
What you need to systemize
How a standard intake form can help you systemize your business
How to work your to-do list work for you
How you can create your to-do list for future dates
What is HARO
How HARO can help your business
Which HARO plan you should use and why
How HARO works to help you generate traffic and leads
What time frame is best for being selected by a HARO reporter
What do you have to do to get picked by HARO reporters
What are the short cuts that work to get chosen by reporters
What kind of services Nancy provides
What Nancy’s book, How to Get Free Publicity Using HARO, is about
What didn’t work when Nancy first started using HARO
What is Nancy’s small business coaching group about

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Johnathan Dane (https://klientboost.com/about-us/) the pay-per-click expert is our guest on today's episode of Traffic and Leads Podcast. Johnathan is a PPC and conversion expert, founder and CEO of Klient Boost (https://klientboost.com/). Johnathan is been interviewed by Google (https://www.youtube.com/watch?v=MRIdYk48DGU), Webinared by KISSmetrics (http://grow.kissmetrics.com/webinar-105), and Podcasted by Unbounce (https://itunes.apple.com/ca/podcast/retargeting-as-explained-by/id961168554?i=340968135&mt=2). He got a lot of useful information to share and I just can’t wait to share it all with you! IN THIS EPISODE YOU'LL LEARN:

What is AdWords?
The difference between SEO and Pay Per Click Marketing.
What method of advertising works best and where you should invest your money.
Which method of advertising translates into more conversions.
Where the PPC adverts are located when you conduct a Google Search.
What percentage of organic SEO links get traffic when compared to PPC links.
Why you need to focus on generating sales as much as generating traffic and leads.
How high quality scores translates into lower cost per click rates.
Why you should focus on the bigger picture rather than just getting traffic quickly.
Some common misconceptions surrounding AdWords.
Why cost per conversion matters more than any other metrics.
Why you should focus on what keywords you use.
Why you might want to consider using PPC over other methods of advertising.
How you should optimize your PPC campaign, regardless of how much you are spending.
How “Keyword” and “search term” differ from one another.
Where your traffic should be sent when they are clicking on your ads.
Why you need to be direct with your consumers by directing them what to do after clicking an ad.
Why free consultations aren’t the best option for service based agencies when PPC adverting.
Why you should split things up into two landing pages to get higher conversion rates.
How consumers get skittish when you don’t provide instant answers to their questions.
How getting people comfortable will translate into them completing your forms for conversion.
Understand how to get consumers to give their information and break that anonymity.
How a proactive chat greeter and lead to conversions.
How to use a proactive chat greeter to establish trust with the consumer.
Why you may want to make your campaigns more geographically friendly, the more converts.
Is it possible to do PPC on your own, or should you use a company?

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Kurt Elster (http://kurtelster.com/) is our guest on today's episode of Traffic and Leads Podcast. He is a senior e-commerce consultant who helps Shopify (https://www.shopify.com/partners/blog/search?q=Kurt+Elster) owners find hidden profits in their website. He is also running an agency, Ether Cycle (https://ethercycle.com/) to help Shopify owners make more money without working a lot of hours. If you’re thinking about opening an online store, you’re going to learn a lot from Kurt in this episode, and you should totally tune in! IN THIS EPISODE YOU'LL LEARN:

Discover how you can find a Shopify expert near you to work with on your shop.
Learn why there is more to owning an online shop than just building it and waiting for customers.
The different methods of driving people to your shop and care about what you’re selling.
How Facebook can help your shop get noticed and turn into more clicks.
Can you make your Shopify store SEO friendly and as effective with a Wordpress store?
Why you should keep track of the questions your clients ask.
Why it is important for shop owners to blog in conjunction with content marketing.
Why is it more effective to write how you speak, rather than adopting a certain “vibe.”
How you can grow your business via a plan.
What sort of products you should be selling on Shopify.
Why you may want to consider finding a niche rather than being generalized.
Why it is a bargain to budget for a shop on Shopify.
Why email marketing is important with connecting with your customers.
How you can use email to get sales and return customers.
How to plan email templates to encourage a sale if a customer left an item in your cart.
Why sending a dynamic product recommendation can drive sales and connect to consumers.
How awesome Clavio can help manage your business and ecommerce presence.
How ecommerce can be a little more forward with encouraging people to join your email list.
What kind of offers you should add in your newsletters to attract attention from your consumers.
Kurt talks about his book, eCommerce Bootcamp.
He also talks about his podcast, Unofficial Shopify Podcast.

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Joshua Latimer (https://automatejosh.com/welcome) is our special guest on today's episode of Traffic and Leads podcast. He is a true jack of all trades. He runs a software company called Send Jim (https://sendjim.io/). He got into the software business because he is highly passionate about small business systems and automation that will make life easier for small business owners. Joshua’s story is inspirational because all though he may not have it all figured out and struggles getting his new company out there, he remains hopeful and continues to have a positive outlook on life. So, if you’re thinking about starting a fresh new business or you already have one started but are struggling to reach the desired audience, tune in! IN THIS EPISODE YOU'LL LEARN:

Discover what “relationship marketing” is.
How he used systems and automating to make his business thrive.
What SendJim.io is and what it does.
The different ways Joshua is marketing SendJim.com and discussing what works and what doesn’t.
Why he chose not to use a consultant to work on marketing his business.
Why he is struggling to get his business in front of target audience.
Why it is important to have a funnel where you send people, instead of numerous doors.
What marketing method he settled on that is working the best for his business.
Why you should embrace the struggling on the road to success.
How partnering with influential names in your niche is a good idea to get out there.
How to reflect on the systems and patterns in your life to make it work for your business.
Decide what gets you “fired up” and how to use systems to help you finally succeed.
He shares his opinion on why small businesses struggle so much when getting started.
How to overcome the self-doubt and keep going on.
Why it is important to chase mindsets and doing well, instead of just focusing on money.
The steps you should take to start building a simple system for your business.
Why you should delegate things to others and focus on more important tasks.
Why you should shift your mindset from an employee mindset to an executive mindset.

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Ben Siegel (http://versastudio.com/people) is our special guest on today's episode of traffic and leads podcat. He is an expert web designer who owns Versa Studio (http://versastudio.com/). Not only has he been a web professional for over 15 years, but he also handles project management, as well as web design and development where he specializes in the Expression Engine CMS (https://ellislab.com/expressionengine). Versa Studio has a very hands on approach and they want to have a plan in place for your web design before tackling your project. When you think about it that way, it certainly makes sense, doesn’t it? IN THIS EPISODE YOU'LL LEARN:

What makes Versa Studio unique.
Why planning your website is important.
How Versa Studio begins the process of working with a client.
How a preliminary meeting and planning can help.
Ben’s process for determining what a client needs to enhance their website.
What sort of questions are on a needs assessment test for Ben’s consultation.
What the difference between ROI and Google Analytics.
Why it is important to have your traffic turn into sales or leads.
How a little investigative work can help figure out where your traffic comes.
Discover how professional e-commerce sites differ from non-profit sites.
The process in which Versa Studio nurtures leads and ROI.
How soft data like site navigation can help determine website usage.
How mobile-friendly sites make things a little more challenging.
Why it is important to keep track of the technical aspects of a website.
A huge part of planning will have to include what platform the websites will be viewed on.
More information about what you can find in Ben’s book, Website Planning for Small Business.
Why Ben feels that your website is marketing’s responsibility and not IT.
Why hosting is viewed as a commodity service and you need specialized service.

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Justin Christianson (http://conversionfanatics.com/) is our special guest on today's episode of traffic and leads podcast? He’s been in the business of digital marketing for 13 years and he is a #1 best selling author. Talk about being a man with some awesome credentials under your belt! Oh, did I forget to mention that he is the president of the company Conversion Fanatic (http://conversionfanatics.com/), which is a full service conversion rate optimization company? Justin shares with us everything he knows about conversions and why it is important that we don’t let our conversion rates fall to the wayside. IN THIS EPISODE YOU'LL LEARN:

Why you need to split test in order to get the most conversions.
What is a conversion?
What are Justin’s top 5 conversion secrets.
Why you should always tell consumers what the benefit is your product.
Where you should place the benefits of your product on your website.
Why you should follow the 5 second rule when designing your webpage.
What is social proof and why you need to pay close attention to it.
Why you need a decent traffic rate in order to get the conversions that you’re looking for.
Which case study best exemplifies how some changes can drive conversions.
How simple little changes can drive more conversions.
What tools Justin prefers to use to track conversions.
Why it is very important to pay attention to what your customers do on your website.
Justin gives pinpoint examples how paying attention to the activity can enhance traffic.
Why you should want to have heat maps or click maps on your landing page.
Why if you test anything, make sure you always test the headline.
How to make the most out of your headline to get your consumer’s attention.
Why copywriting is very important for your business.
How message market or traffic message mismatch affects consumers opting in.
Why it is important to make sure your landing page directs consumers to appropriate information.
The look of your page matters, from the color of the background to the text on the buttons.
Why there no small detail when it comes to maximizing the results with AB testing.
Discover what kind of traffic Justin prefers to convert and why.

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Jeff Wenberg (https://www.leadpages.net/), the video creation expert is our special guest on today's episode of Traffic and Leads Podcast. He works with Lead Pages (https://www.leadpages.net/) and also created a company called Smart Video Metrics (http://smartvideometrics.com/auth/login), an internet based video app is designed to track video conversion rates for any video. So, if you’re interested in learning how you can use video as a marketing tool, you don’t want to miss this episode of Traffic and Leads with Jeff Wenberg! IN THIS EPISODE YOU'LL LEARN:

Why you should consider using video to reach your target audience.
What kind of videos work and how to decide which video you should produce.
Whether you need high-tech video equipment to shoot video or not.
How you can use your smartphone to record high quality video for your business.
How to get the best sound quality when using your smartphone to record video.
How important it is to have high quality audio to go with your video content.
The best way to edit your video depending on your brand.
What video editing software you may want to try.
How often should you be posting video and if consistency matters (hint: it does!).
Where to upload the video.
If you’re using Facebook, should you upload it natively or posting a link from YouTube.
Should you use SEO for your videos.
Whether or not intros are necessary or not for your video, and if so, which you should choose.
What the Smart Video Metrics is and why you should use it.
Where you need to embed coding for your video.
What videos are the best choice to get consumers to opt in.
What time frame do people tend to stop watching the video.

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Kris Reid (https://www.ardormediafactory.com/) is our special guest on today's episode of traffic and leads podcast. A leading SEO expert. Not only he is an expert with SEO, he is knows a ton about content marketing, content writing, SEO (of course), search engine ranking, keyword research, web analysis, web design, link building, image linking, and so much more. If you are trying to get your head around SEO and how to make it work for you, I totally recommend checking out this episode of the Traffic and Leads Podcast! IN THIS EPISODE YOU’LL LEARN:

What internet powerhouse doesn’t like SEO specialists and why.
What is link building?
Why you want people to link to your website.
How to build a link.
What links are valuable.
How Google Analytics works with link building.
What you should do to get your articles out there to create links.
What is more important, finding broken links or having content ready?
How you can find broken links and out of date content.
How important is back linking and why you should be doing it.
What is Kris Reid’s favorite strategy for back linking.
Why you need to know what sort of keyword you are targeting.
Why you should know your market when choosing your keywords.
How you can find keywords through competitors site via Google AdWords.
Why blogging and content is important.
What is ‘bounce rate’ and how does it work.
What is the 20/80 rule and how does it work?
How to get people to read and promote your content and why you want to do it.
What are a few ways Google determines who shows up first on a search query.
Why you want to have your website accessible for mobile devices.
What does an SEO company mean when they say a different “hats” and what they mean.
Discover what ‘Safe Links” are and what color “hat” it is and why.
Why manipulating search engines isn’t a good thing.
How to find a reputable SEO company and what to look for.
How do you know the SEO company is reputable.
Why Google initiated the “Penguin” technique and who it targeted.
How long can an SEO plan garner results.
How long tail keywords can get shortened and how it changes your ranking on Google.
Whether it is possible to SEO on your own without an SEO company.

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David Fortino (https://www.linkedin.com/in/davidfortino) is our very special guest on today's episode of Traffic an Leads podcast. He is the Vice President of NetLine’s Audience Development. David has over fifteen years of experience managing the creation of content distribution, audience monetization, as well as digital marketing and targeting platforms. If there was anyone that we could learn how to get some traffic flowing to your business, David is the guy to listen to. So grab your notebook, pen, and a beverage and let’s get started. IN THIS EPISODE YOU’LL LEARN:

What knowledge collateral is and how NetLine works.
How does NetLine find people interested in reading a business’ “white papers.”
Why it is important to have a form associated with a white paper, case study, or other content.
How publishers who promote the content can draw revenue through packaged content.
Why native inclusions are more desirable than ads.
Why RevResponse can be an awesome addition to your monetization strategy.
Why it is so important to match users with the correct type of content that matches their needs.
How to build an email list and website traffic through the use of a white paper.
The cost per lead for your business and exposure.
What kind of quality control can Lead Flow offer a customer.
How to use the lead information from Lead Flow.
Why it is very important to treat your clients with respect and be patient.
Why you need to give a consumer time after downloading content from you.
Why it is important to nurture your email list.

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Joan Sotkin (http://www.joansotkin.com/) is our special guest on today's episode of Traffic and Leads Podcast who has been a leading voice in marketing for the past twenty years. She is the founder of ProsperityPlace.com (http://prosperityplace.com/) and is the host of the Prosperity Show podcast. On top of all of this, she is the author of Build Your Money Muscle: Nine Simple Exercises to Build Your Relationship with Money (http://prosperityplace.com/products/books-by-joan-sotkin/build-your-money-muscles/). You must have to listen this podcast, It's gold. IN THIS EPISODE YOU'LL LEARN:

What exactly is Prosperity Place and Joan’s goal for the website.
How Joan made the transition from her mail order business to the internet.
How her experience as a mail order marketer helped her build her internet business.
How even back in 1990s, Joan understood how important email communication is for business.
Joan makes predictions about how the internet will continue to change how we live.
Why Joan focuses on the person that is going into creating a business, instead of “quick claims” for success.
Why do people take your problems out on money.
How Joan discovered that there is a connection between money and your emotions.
Understand that you will never make a decision without some kind of emotional connection behind it.
How Joan made the realization that you could change your emotions and understand what you’re feeling.
How Joan was a freelance coach, even when she was sick and in bed.
What are Joan’s opinion about social media and other platforms where people can connect with one another.
Why Joan focuses more on connecting with people rather than making money.
Why it is important to have a significant following if you really want to make money.
How over exertion and pushing for more money can do more harm than you think.

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Craig Ballantyne (http://www.earlytorise.com/author/cb/) is our special guest on today's episode of Traffic and Leads podcast. He is a productivity and success transformation coach from Toronto, Canada, he shows people like you and I how to lose up to 75 pounds, get a raise and earn more money, find their soul mate, and overcome any obstacle that is standing in the way of their success. You can check out his insights on success, productivity, health, and self-improvement at EarlytoRise.com (http://www.earlytorise.com/). You must have to listen to this podcast If you want to be successful. IN THIS EPISODE YOU’LL LEARN:

How can the Perfect Day Formula can help you succeed.
What the “3-C formula is” and how it works:
Control - Morning
Cope - Afternoon
Concentrate - Night
What 2 exercises that you should at the end of each night:
Brain Dump
Script the Next Day
How you can take your general plan for the day and enhance it the night before.
Examples how this kind of planning has helped Craig succeed.
How time blocking can help get more work done in less time.
What are the 5 pillars of transformation:
Better planning and preparation
Professional accountability
Positive Social Support
Meaningful incentive
Big deadline
How Craig transitioned from a personal trainer into an online entrepreneur.
How Craig once used Facebook advertising to sell products and how it’s changed since.
How he was able to make money back from failed Facebook advertising via email marketing.
How EarlyToRise.com can help you live your best life.
What is the 10-3-2-1-0 Formula
Why you need the keywords for your niche market place is essential, as well as a call to action.
How Craig chooses what topics he should make a video of for his YouTube Channel.
The secret to making the most of your day by focusing on “one bullet for your gun.”

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Jason Quey (https://www.linkedin.com/in/jdquey) is our guest on our today's episode of Traffic and Leads Podcast. Today we are talking about “Influence Marketing". He’s a growth strategist for Klient Boost (https://klientboost.com/) and Content Marketer IO (https://contentmarketer.io/). Jason shares his story how he hooked up with previous Traffic and Leads guest, Sujan Patel (http://sujanpatel.com/), and how he helped Sujan gain more exposure and growing the relationship between them. IN THIS EPISODE YOU'LL LEARN:

What is Influencer marketing.
How influential people can help your business grow and thrive.
What is the difference between influencer marketing and SEO marketing.
What is an expert roundup and why is it different than influencer marketing.
Why is it challenging to create an expert roundup.
How to find the best influencers for your particular topic.
When do you bring the influencer into the content creation process.
How to get an influencer on board with your project.
How frequently people use influencer marketing.
How diverse influencer marketing can be used and where to even begin.
What are the five types of influencers you should reach out to.
Which tools Jason uses to gather influencers and notify them.
Why you should build a relationship with influencers

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Devesh Khanal (http://deveshdesign.com/) and Benji Hyam (http://www.benjihyam.com/) are our special guests. They met in person one time and that was their very first meeting while at a dinner event in San Francisco. All it took was a small complaint about content marketing, sharing of plans to write a book which turned into mentions of a blog, and voila! Within that very short time span, they’ve grown a rather large following with almost 7,000 uniques. If you want to learn how they did it, grab a notebook and get ready! IN THIS EPISODE YOU'LL LEARN:

How they intend to grow their blog into 40,000 unique visitors in just 6 months.
Why companies who create high level content is frustrating their consumers.
What feats they are going through to grow their site and if they can work for you.
How often they were blogging and how often you should be blogging.
How to promote your blog to get your posts seen.
How they use Google Analytics to determine their email conversions.
What a content upgrade is and how you can make it work.
Where you should put your opt in form and what works best to get conversions.
How Benji was able to create extra content to get people to sign up for your email list.
How different publishing on Medium can be when compared to running your own site.
What type of content does well on Medium vs. Blog.
Should you republish your article on Medium (or any other site) and does it hurt your SEO?
Why you need to be incredibly careful when posting on Reddit.
How you can grab people’s attention on Medium.
How they decided to start having guest posters on their website.
How Devesh works his conversion consultancy business.
Discover how execution can make a world of a difference when you are trying to grow.
How mentions from others on social media can help grow your blog.

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Andy Paul (http://www.andypaul.com/) is our special guest on today's episode of Traffic and Leads podcast. He is a sales genius who has created successful sales strategies and incredible marketing teams. If you’re interested in learning how to drive sales, tune in! IN THIS EPISODE YOU’LL LEARN:

How Andy promotes a podcast, which focuses primarily on who the guest is.
The unique way Andy helps his guests generate interest in their particular show.
How good content brings in the followers to LinkedIn.
Why LinkedIn may be a better platform to engage with people than your blog.
How you should choose your blog post title and Andy’s tips to creating good posts.
Why writing what you’re passionate about is always the best choice.
How Andy grows his email list and why it works for him.
Why it may be wise to just post content without the intent on sales.
How the podcast and LinkedIn can be used to sell consumers products and what Andy offers.
Why it is important to build trust with your followers and people on your mailing list.
Why it may be a good idea to recycle tweets on a regular basis.
Three business mistakes business owners have to avoid if they want to achieve sales success.
Why you may not want to rely on automation so much when you are connecting with consumers.
How stand out from the rest of the crowd who’s trying to sell the same product/services as you.
Why startup businesses should follow up quickly after you generate a lead.

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Shayla Price (https://twitter.com/shaylaprice) is our special guest on today's episode of Traffic and Leads Podcast. She is answering everything you may have been wondering about how to create content that is grabs the attention of your target consumer. So, if you’re struggling with creating content or even having your content seen.Tune in because Shayla has some amazing information to share with us! In this Episode You’ll Learn: • Understand why research is crucial when creating content.• Discover how social media can influence the type of content you create and your audience.• How to find the trending topics on Twitter for your content.• What tool to use to search out trending hashtags.• How the tool can help you determine when is the best time to start writing about a trending topic.• The tool can also tell you who are top influencers for any given topic.• What tool Shayla uses for promoting her content and linking up with top influencers.• Discover how to use an outline when creating your content and what you want to put in the post.• Learn how a checklist can help organize your content.• Why you may want to consider quoting influencers if you want to be an authority of a topic.• What tool Shayla uses to email people and ask them for quotes when she doesn’t just Tweet.• Why it is important to keep people involved when creating your content.• How to organize your content contributor list for quick quotes/data.• Why you should have a set timeline for creating your content.• How to make your social media accounts work for you and getting the word out.• Why you should ask your friends and influencers to spread the word around about your content.• Why it depends on what industry you are part of to randomly quote folks.• How you can have online communities help you promote your content.• Why you should want to approach promotion as a marathon rather than a race.• See why promotion is as important as content.• Why it is important to have an editorial guideline so that your content is uniform.• Why it’s important to respond to any question people may ask you on Twitter.• Understand the rule of 7.

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Adomas Baltagalvis (http://www.adomasbaltagalvis.com/) is our special guest on today's episode of Traffic and Leads podcast where he answers all of our questions we have about how to make advertising on Facebook work for us. So if you’re interested in reaching a massive audience through Facebook (https://www.facebook.com/adomasb), tune in and be sure to have your notebook handy! In This Episode You’ll Learn:

How Facebook ads can be used to generate leads.
What a “lead generation funnel” is and how it works.
The different types of lead generation funnels.
What sort of freebies work best for a particular business.
What sort of freebie is working the best right now across the board.
How to prepare for advertising on Facebook.
How to use the Audience Insight Tool to optimize your targeted audience.
Why it is important to use specific interests rather than generalized interests when placing an ad.
How niche audiences are more desirable than broad audiences.
Why is it important to track Facebook ads.
How you can start tracking your Facebook ads.
What a landing page and a thank you page are and what they do.
How custom ad conversions work on Facebook.
What “standard events” are and how Facebook uses them.
Why standard events aren’t always a good thing to use.
Why Adomas prefers the “old” conversions.
What remarketing is.
How cookies can be used to reach customers.
How remarketing can build trust in your brand with customers.
How to find your perfect audience.
Which ads work best: video, text, link, etc.
How Facebook optimization can hurt your advertising efforts.
Why you want to divide your campaigns to get the most reach for your money.
What split testing is and why it is so important in an ad campaign on Facebook.
Why you shouldn’t run a Facebook Business Page.
Why businesses should focus on end goals, rather than gathering a following on Facebook.

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Aaron Walker (http://www.viewfromthetop.com/about-aaron) is our special guest on today's episode of Traffic and Leads Podcast. He is a successful businessman as well as a life coach, and with 35 incredible years of entrepreneurship under his belt, he has helped many people along the way by teaching people what has worked for him in the past. If you’re a guy looking to learn from the best, you’re in luck because Aaron runs a coaching and mastermind specifically geared toward men. The program is called View From The Top (http://www.viewfromthetop.com/) and if you listen in on the conversation. In This Episode You’ll Learn:

How he grew his company from nothing.
How a traumatic experience changed his life.
How he started coaching ordinary men to become extraordinary men.
How important it is to remain humble when you are succeeding.
How different it was marketing 35 years ago than it is today (Thanks Internet!).
How through hard work and collaboration, you can grow your business and do great things.
Why it is important to take your time finding a mastermind group right for you.
Why choosing a diverse group of people is better than a group of like-minded individuals is crucial.
Why it is important to have a “giving” attitude.
How a giving attitude can bring great rewards to your life and your business.
How a community relationship can flow into your mastermind group.
How you can become a successful man by managing your priorities and be well rounded.
How to be successful and
How seeking help from various coaches can help all aspects of your life.
How being methodical and regimented can prove to be critical for success.

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Kate Erickson (http://www.eofire.com/audio-blog/) is our special guest on today's episode of Traffic and Leads podcast. She is the community manager and content creator for the Entrepreneur on Fire Podcast and helping her business partner and boyfriend, John Lee Dumas (http://www.eofire.com/about/), to grow their business. If you’re looking for information on what you can do to grow an audience and get connect with your audience, our interview with Kate may provide you with everything that you’re looking for. IN THIS EPISODE YOU’LL LEARN:

How important an email list is to cultivate a following for your business.
Why it is important not to get discouraged in the beginning stages of building an email list.
How to grow an email list, quickly and effectively.
How guest posting and guest podcasting can benefit your business.
How 10 minute chats with people can reveal what you have to offer to others.
Why it is important to construct precise questions to provide optimal information.
How to keep your email list engaging and informative.
How follow up emails can help reinforce your worth to your consumers.
Discover how important it is to be consistent with how frequently you sent out the emails.
Discover how finding your “aesthetic” and focusing on branding in emails can help your business.
What The Fire Path Road Map is and what it can do for your business.
Kate’s top three Fire Path tips: finding your avatar, finding your niche, building relationships.
Discover why niche marketing is more beneficial than wanting to serve everyone.
What can podcasting do for your business and how it can help.
Why it is important to be unique with your podcasts.
How webinars and videos can also help enhance your business.
How social media platforms can give optimal exposure.

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Mimika Cooney (http://mimikacooney.com/) s our special guest on today's episode of traffic and leads podcast. She is a television host, public speaker, as well as a published author and an expert on video marketing. She love to help entrepreneurs find their ideal clients, as well as helping her clients position their brands to get higher sales by sharing her go-to-tips on how to market your brand. IN THIS EPISODE YOU’LL LEARN:

The difference between Periscope and Blab.
How you can get started using Blab.
The benefits of being seen by your audience through video conversations.
How to decide which platform is better for you.
Why it is important to have a consistent time frame of when you are recording live.
How consistency encourages more interactivity among your viewers.
How Blab can increase you Twitter followers.
Discover how Blab can be used to promote your business/webinar/anything with social media.
How Blab can be integrated into your blog and YouTube as well.
How Blab streamlines your publication process.
What Mimika does and how she can help you brand your business.
How Blab can enhance your audience and gain traffic.
How a Facebook Community and group engages the audience, rather than just a business page.
Why you may want to consider becoming an early Adopter for Facebook Live.
Why you should consider a short video on Facebook rather than a lengthy video.

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John Doherty (http://www.johnfdoherty.com/) is our special guest on today's Traffic and Leads episode. He is going to be talking about SEO, and how he launched his own business. John shared his insights with us into SEO, online marketing and starting your own business. Hey everybody, welcome to another episode of the Traffic and Leads podcast. John Doherty (http://www.johnfdoherty.com/) is our special guest this episode, and is going to be talking about SEO, and how he launched his own business. John is the owner of Credo (https://www.getcredo.com/), an online platform that connects businesses with online digital marketing agencies and consultants. Before Credo he worked as a marketing manager at some of the biggest online real estate companies like Zillow (http://www.zillow.com/), Trulia (http://www.trulia.com/) and Hotpads (https://hotpads.com/). John is a lifelong entrepreneur who has always been freelancing and building his own personal brand. After being made redundant from his job at Zillow he decided to take the plunge and launch his own company. John has been running Credo for only 5 months, and he talks to us today about the trials and tribulations of creating a brand, which is becoming increasingly successful every month. John shared his insights with us into SEO, online marketing and starting your own business. IN THIS EPISODE YOU'LL LEARN:

How to deal with being made redundant
Why it’s useful to take on extra freelance consulting work even when you have a job
When is the right time to start SEO marketing?
What do SEO specialists do on a day-to-day basis?
What is the difference between blogging and SEO?
Why is experimenting with SEO strategies important?
How to start your own business
How to come up with a name for your business
How to use podcasting as an effective marketing technique
The importance of guest posting on blogs for small businesses as a marketing strategy
How to approach blogs for guest posting
How to use SEO to market your page
The importance of building your own personal brand
How to deal when you need to re-brand your business because of inadvertent trademark infringement
How to get more business from referral traffic
How to generate leads and effectively convert them
John’s best advice for small business owner when they’re ready to tackle online marketing
What are parallel industries and how can you work with them?
Why email marketing is crucial to all businesses and how to unleash the value of it
The importance of constantly creating informative blog posts on your own personal site

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Diane Gardner (http://www.taxcoach4you.com/) is our special guest this traffic and leads podcast episode, and is going to be talking a little bit about her expertise in proactive tax planning, and about the online marketing techniques that she has used to grow her three businesses. IN THIS EPISODE YOU'LL LEARN:

Why online marketing is important for all businesses – even accountants!
How your own books can be a valuable marketing tool
Marketing your products to different niches
The importance of opt-in email lists in marketing your business and how to harvest them
How to use podcasting to promote yourself
Why it is important to make time for marketing year round
How to play to your strengths in marketing and focus on what you do best
Hire what you don’t know: The importance of delegating tasks to people with more expertise
When to give away free content as a way to attract clients
The importance of proactive tax planning
What is the difference between a tax coach and an accountant?
How to save up to $5000 per year in taxes with the right tax structure
The number one tax mistake that many small businesses make
The importance of targeting your market effectively
Diane’s number one tip for creating a successful business
Diane’s favourite social media channels for online marketing
How to ignite your entrepreneurial spirit

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Lyndsay Phillips (http://www.lyndsayphillips.com/) is our special guest on this episode, where she is going to be talking about how a virtual assistant (VA) can help your business with all your online marketing needs. IN THIS EPISODE YOU'LL LEARN:

What is a virtual assistant and how can they help your business?
Different approaches to making the most of your virtual assistant
Why it is important to relinquish control of some of your online marketing activities to a virtual assistant to save yourself time
How webinars can help you market and what’s involved in making sure it runs smoothly
The importance of saving time by outsourcing back-end support to professionals
What is the process involved in a business launch and what is the best way to do it?
How info-products can help businesses expand and attract customers
The best way to price your book or info-product
The importance of holding a pre-launch for your book or info-product How your email list size affects your launch strategy What to do if your email list is small
Setting up a launch team to help promote your product and expand your reach
Establishing relationships and leveraging their lists to increase your launch
Creating incentives for other entrepreneurs to help you promote your launch
Dispelling the misconceptions about launches
The importance of understanding your value and backing yourself by organizing a launch for your book or info-product
Why is cross-reference marketing important?
Why it’s important to continually post your opt-ins on your social media platforms to build your list
The value of experimenting with different approaches to engaging with your audience
The best social media channels to reach your audience and how to get the most out of them
Reasons why you don’t need to market yourself across every single social media platform
The best strategies for marketing on Twitter

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Ian Garlic (https://www.iangarlic.com) is our special guest on this episode of Traffic and Leads Podcas. He is an expert in SEO, video, storytelling and analytics and founder and CEO of Authentic Web (http://authenticweb.marketing/), which helps small businesses identify their target clients on the web and help engage them with Search Engine Optimization, Website Design, Online Video and Social Media. Today he is going to be talking about how he uses unique approaches such as video marketing to attract customers. IN THIS EPISODE YOU'LL LEARN:

How to help service providers connect with their customers through storytelling
Avoiding technical jargon to attract more customers
The importance of making videos for marketing and telling your story
The importance of generating quality leads
What is the Know, Like, Trust Approach?
Harnessing your About Us page on your website to generate leads
The importance of direct Facebook video ads and why it is cheaper than you think
Why video has a bigger impact than writing
The best type of video for your marketing purposes
How to target your audience
Adding value in the first video
What do dating and video marketing have in common?
The biggest make marketers make
Why continuity in marketing is important in sharing your message and engaging potential customers
Why it’s important to make as many marketing videos as possible
The psychology behind online video marketing
How to make customers trust you by seeing your face regularly
Ian’s four-pronged approach to marketing: SEO, email, website and social media
The importance of answering the right questions to attract customers on Google
How does storyboard marketing work?
How to identify your target customers and market accordingly
Using YouTube cards as a call to action for your customers
How any business can start ranking on Google without hiring an SEO consultant
Unconventional tips for increasing search engine rankings
Why sending business to your competitors can help you
Changing your mindset to be successful for business

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Chris Krimitsos (http://www.chriskrimitsos.com/) is our special guest on today's episode. He's an Executive Producer of two shows, The Bleepin Truth (http://www.bleepintruth.com/) and The Millionaire Mindset and the founder and director of The Tampa Bay Business Owners Association (https://tbbo.org/). Today he is going to be talking about building a community of business owners, promoting your events, and the value of podcasting. IN THIS EPISODE YOU'LL LEARN:

How building a community can help small businesses
What is the difference between a business owner association and a chamber of commerce?
How to use Facebook groups to facilitate discussion between small business owners
How to generate revenue through business owner associations
Where to find innovative content to add value to marketing events
How to get cross-disciplinary business owners to come together as a community
Setting a price for your services with tiered pricing
Marketing your events to attract more business
Experimenting with different approaches to build a community and keep them engaged
The importance of always changing your marketing tactics and being aware of when your formerly successful campaigns become stale
Leveraging special guests to market your business
Connecting podcasters in an intimate way
How to position your podcast to create a community and generate advertising revenue
The importance of paid Facebook advertising combined with email harvesting
Promoting podcasters and businesses through video marketing
Why it is important to stick to your business philosophy
How to generate buzz when you don’t have a marketing budget

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Matt Miller (http://ssvbusiness.com/) is our special guest on this episode, and is going to be talking about how he grew his business from one vending machine to a massive business and the marketing techniques he uses to help him expand. IN THIS EPISODE YOU'LL LEARN:

What is a passive income and why is it important to grow it?
The importance of building relationships with local businesses to help expand your own business
Promoting your business through podcast interviews
How to attract customers to your business by sharing your story
The importance of providing value for audiences as part of your marketing
Why it is important to include your family in building your business?
How being an entrepreneur can help you teach your kids valuable entrepreneurial skills
How to earn a passive income through the franchise system – by teaching people how to duplicate a system so that they can make money as well
How to choose the right franchisees and provide the right level of support to ensure that your brand can grow
Balancing the needs of your clients and franchisees while also remaining profitable
The importance of continuing to work as an employee in the beginning while you build your business on the side
Matt’s philosophy: If I can help you become successful then my needs will be covered”
Investing in unique branding for your business
How to grow your business in an industry you don’t have experience in
Why internal private podcasts are useful for communicating with franchisees spread all over the country
How to build

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Brandon Uttley is our special guest this episode and today is sharing some tips on how to drive traffic to your business. Don't miss out on this opportunity for some excellent advice from a true master! IN THIS EPISODE YOU'LL LEARN:

The value of podcasting as a marketing and networking technique
Why it’s important to be consistent when podcasting
Reaching out to guests for your podcasts
Why second and third tier guests can be better than A-listers for your podcast
Trends within the podcast space and the potential for making money
Why it’s important to put in the time to become successful
Building strong relationships and searching for opportunities to help promote other business owners
How to promote your book and entice people with freebies
Why to build up to your book launch by generating leads
How to harness email marketing to market yourself
Promoting your business or book launch without paying a cent
How to cross promote different marketing platforms
How to use retweets to direct traffic to your site
Why it is useful to pay services to post articles on your behalf
Which websites to use for online curation
The best social networks and blogs to generate traffic
How to use Instagram effectively
Using Reddit and sub-reddits to drive traffic to your site
Why it’s important to schedule all of your promotion and traffic generation activities
The importance of knowing which platforms don’t work for you and letting them go

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Heather Havenwood cuts through all the confusion that can accompany the varied trends in online marketing, and gets us back to the basics that work. IN THIS EPISODE YOU'LL LEARN:

The success story behind her moniker and what it means to be a sexy boss.
Three key points to take away from her book and how to thrive in business as a woman.
The details and approach of her successful coaching business.
Heather's opinions on cold-calling, and why it should still be used today.
Strategies and concepts that off-line businesses can use to begin their online marketing journey.
An overview of affiliate marketing and how you can use this strategy to add to your revenue streams.
Why LinkedIn is such a powerful social media channel and an effective action tip for how to use it to boost your SEO.
How to build your relationships and generate traffic in the old school way.
Heather's favourite method for bringing traffic and leads to her Sexy Boss business, and much more!

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Kai Davis recently published The Traffic Manual (https://doubleyouraudience.com/traffic-manual/), which is chock full of helpful tips and techniques that I know has a ton of value for you. Kai is a multi-talented guy who knows a ton about podcasting and generating traffic and is a very eloquent speaker. He has the ability to deliver a high-volume of quality information in concise and precise language. It was a real treat to have him on the show and I'm excited for you all to learn what he came to share. Enjoy the show! IN THIS EPISODE YOU'LL LEARN:

Insights from the Traffic Manual that is going to help you drive more traffic to your site and convert more leads. Pretty relevant guest right!
How to identify your ideal communities online, figure out where they go and build relationships with them.
Ways to to find podcasts that have listeners that will fit your ideal client's persona.
Why you have to be clear on who you are trying to reach as your ideal buyer.
How to position yourself to reach a specific audience.
A very effective strategy for finding your ideal podcast audience called expert shadowing
How to successfully connect with podcast hosts and get a spot as guest for their show.
How to develop an outreach sequence to build relationships with podcast hosts.
Where to begin when you are just starting to pitch podcast hosts.
A brilliant call to action strategy to implement when you are a guest on a podcast.
SEO engagement methodology that really connects you with the people you are trying to reach
Endless tips for content creation, generating traffic and link building strategies and so much more!

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Josh Earl is a copywriter, an email marketer and a programmer, and his articles have been featured in the Washington Times, and Readers Digest, as well as Smart Passive Income (http://www.smartpassiveincome.com/what-i-learned-from-growing-my-email-list-3418-nearly-200k-in-just-11-days/), Lifehacker (http://lifehacker.com/5926284/repurpose-a-wall-mounted-folding-table-as-a-collapsible-standing-desk) and SitePoint (http://www.sitepoint.com/grow-email-list-twitter-lead-generation-cards/). He specializes in helping entrepreneurs turn their email list into a conveyer belt system that reliably produces new clients, customers and cash. Everyday. Around the clock. No babysitting required. Josh called in and gave us some valuable insights, strategies and tips that he's used to dramatically increase the traffic and leads to his business. You're going to want to pay attention to this conversation, believe me! So sit back and enjoy the show! IN THIS EPISODE YOU'LL LEARN:

The importance of email marketing and powerful copywriting to the successful growth of your business.
Tips to build a great autoresponder email system.
Content writing advice to help generate more traffic to your site.
The power of guest posting: how Josh got 2,000 subscribers with one post.
How giveaway contests are something you should consider as an effective technique to generate leads.
A technique Josh used to gather nearly 200,000 email subscribers from his targeted audience.
Tips to deal with writer's block and to keep inspiration high.
Helpful suggestions for your emailing strategies.
Why you should consider putting together an email course as a lead magnet.
Guidelines for better formatting to get more open and read rates on your emails.
An amazing strategy to get to know your target audience better and gather valuable data to use for product creation and inspiration.
Insights and advice and a whole lot more!

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Cheryl Tan runs her own company, which helps business owners get the media attention they want and deserve, and is also the host of an awesome podcast called, Get Media Smart. Enjoy the show! IN THIS EPISODE YOU'LL LEARN:

What kind of time and effort is realistic to gain media exposure.
Why you have to start with your local market and work your way up to the bigger media channels.
Why a true overnight success is actually rare.
The kind of pitches that Cheryl paid attention to during her career as a journalist.
Strategies to avoid having your media pitch find its way promptly to the recycle bin.
Considerations to make before seeking exposure from media outlets.
What it means to become a media magnet.
How to get on your local media.
Elements that comprise the kinds of stories that media outlets want to promote.
How to build relationships with reporters and journalists.
Great ideas for how to use the journalist site HARO site to your advantage.
The lessons Cheryl Tan has created to show you how to position yourself to become a media magnet.
The importance of being authentic and all kinds of other helpful ideas and tips!

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Mr. Butch Bellah (http://butchbellah.com/)! is the owner of Dallas based B2 Training and Development, where he works with sales people and organizations to gain more appointments, win more business and retain more customers. He has a wealth of knowledge on this all important subject and a very clear and positive way of explaining key concepts. I know you'll get something valuable from this conversation to apply to your business, so enjoy the show! IN THIS EPISODE YOU'LL LEARN:

Some of the secrets that Butch gained in over 20 plus years of experience in sales and as a sales manager.
Butch's two favourite essential habits for success in sales.
What the PEG theory is and how it relates to contacts and prospects.
How being creatures of habit can work against ourselves.
How to introduce yourself in a different way that can create a mutually beneficial sales relationship.
The minimum amount of networking events that you want to be attending.
Perspectives and methods for good habit forming.
Why you have to get out of your comfort zone to stay on the road for success.
What Butch learned in his time as a comedian and how it translates to sales.
Courses and Mastermind groups that Butch offers.
Butch's opinion on the importance of sales over other features of a business.

And quite a lot more!

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Mr. Travis Northcutt (http://travisnorthcutt.com/), is a professional at creating and customizing membership sites. If you don't know what a membership site is, or you're not sure if you need one, you will after listening to my talk today with Travis. Enjoy the show!

IN THIS EPISODE YOU'LL LEARN:

Who could benefit from a membership site and whether one may or may not be a good fit for you. Why one might choose a membership site versus a private Facebook group. Why Facebook is not Travis' favourite interaction forum for membership sites. Favourite plugins that Travis and his team recommend. Why you might need customized functionality services for your membership site. How membership sites can be effective promotional and list building tools. Considerations to make before starting a membership site. What kind of site could benefit from a membership option. Why choosing the right platform, plugins, and payment providers before you start is critical. Why collecting emails is still key to increasing conversions. Lead magnets that are showing to have the best results and more!

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Will Blunt (http://www.bloggersidekick.com/will-blunt/) and is a successful blogger, researcher and entrepreneur. Will founded Blogger Sidekick (http://www.bloggersidekick.com/), which helps digital marketing companies grow their business with the power of blogging. He has also been featured on HubSpot (http://blog.hubspot.com/marketing/author/will-blunt), MarketingProfs (http://www.marketingprofs.com/authors/2524/will-blunt), Social Media Today (http://www.socialmediatoday.com/users/will-blunt) and Business 2 Community (http://www.business2community.com/author/will-blunt). Enjoy the show! IN THIS EPISODE YOU'LL LEARN:

Examples of the great services that Blogger Sidekick provides.
Three SEO variables to consider when writing your content.
Factors that play a part in the user experience when they visit your website.
Mindsets to adopt when trying to attract an audience online.
Will's recommendations for blogging strategies.
What it truly takes for a blog to be successful.
Why you need to take the time to understand and be clear about your blog's role and purpose in your business.
Variables to consider when determining how often you should be publishing.
Ins and outs of the Google search algorithm and how to make it work for you.
A great tool to help you determine the factors that contribute to the popularity of your content.
Great writing strategies to help get you high rankings with search engines and drive more traffic to your site.
Recommended steps for small businesses regarding their content creation strategy.
The most effective opt-in that William uses to generate leads.
The ins and outs of content upgrades and some good examples you can use for your own site.
William's thoughts on his varied experiences with email nurturing and marketing.
Special tools that William uses to promote blog posts, and more!

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Philip Morgan (https://philipmorganconsulting.com/) has written two awesome books, the most recent one of which is called, The Positioning Manual For Technical Firms (https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/). He also hosts a weekly podcast called, The Consulting Pipeline Podcast (http://consultingpipelinepodcast.com/), which has been featured in iTunes top best new business and marketing categories. Suffice to say, this guy knows how to position a small business, so we made sure to ask him a ton of questions. Enjoy the show! IN THIS EPISODE YOU'LL LEARN:

Reasons why you may want to consider making the leap and niche marketing your content.
The difference between positioning and differentiation.
An insightful definition of positioning for entrepreneurs and small businesses.
Tips and tricks to help you decide on your niche.
Strategies for narrowing your services and target clientele or audience.
Content marketing ideas to gear towards your ideal customer's needs.
Perspectives on the fear of saying no and alienating people.
Small incremental changes to your business versus overnight change.
Three tips to help you position your business more effectively.
The number one resource recommendation Phillip makes for learning how to market your business and create sales copy.
Tools for estimating the size of a target market and comparing potential niches.
The percentage of your particular market that you should be aiming to control.
Pros and cons of starting a new business versus transitioning and upgrading your current one.
The keys to make your professional services successful.
Advice to increase your list of subscribers, listeners and members and generate leads.
Phillip's most successful lead magnet, and a ton of other helpful stuff!

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Dr. Michele Colon. Dr. Michele is a physician, surgeon, health coach, yoga teacher, anatomy instructor, author and overall health and wellness expert.

She's also known as the holistic podiatrist of southern California, and has been interviewed and quoted in many prominent publications including USA Today, US News and World Reports, Health Magazine, Yahoo Makers, and Bloomberg Business Week.

Dr. Michele knows a lot about building businesses and skill sets, and promoting them successfully, but I had her on to offer you something a little bit different. She has a new coaching program coming out, so I quizzed her about the details, and how she is getting it out to the masses.

Besides offering valuable health advice, she was able to provide us a real life example of an entrepreneur that built her business from scratch, and the techniques she used to do it. Enjoy the show! IN THIS EPISODE YOU'LL LEARN:

About Michele's new Body Wisdom coaching program.
Some realistic and helpful health tips to keep your energy high so you can keep building your business.
Strategies that Michele has used to build both her online and her brick and mortar businesses.
Simple and effective methods Michele used to grow her email and subscriber lists.
A perspective to consider before outsourcing your online business needs to a consultant.
A hot tip for video Facebook Ads that will save you money and more!

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Sujan Patel is a hard-working and high-energy individual, who is fueled by his passion to help people solve problems. He is the VP of marketing for When I Work, a SaaS business that he has helped grow 300% each year for the last three years. He is also the co-founder of The Content Marketer (https://contentmarketer.io/), a popular content marketing tool, and Narrow.io (http://narrow.io/), a great tool for building your Twitter following. Sajan is an avid blogger, and writes six blog posts a week for publications like Forbes (http://www.forbes.com/sites/sujanpatel/#fd290e5570e6), The Wall Street Journey (http://blogs.wsj.com/accelerators/tag/sujan-patel/) and Entrepreneur Magazine (http://www.entrepreneur.com/author/sujan-patel). IN THIS EPISODE YOU'LL LEARN:

The ins and outs of the Content Marketer tool and how to use it to its full potential.
How to get the your content to reach a wider audience.
Effective strategies for building relationships that can extend and broaden the distribution of your content.
Other great promotional tools that are easy to use and effective in their application.
Ideas and templates for reaching out to that credible experts in your field that can share your content.
How to be smart with your content marketing and avoid spam-like tendencies.
What Sujan sees as the best way to capture emails and generate more leads.
How to decide which opt-in is best to use for your audience.
About Sujan's great Twitter product for building a Twitter following.
The psychology of FOMO (Fear of Missing Out) and how you can use it to your advantage.
How commenting on blogs is still a good technique to improve your SEO and build traffic and leads to your site.

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Joe Pulizzi (http://www.joepulizzi.com/) drop by to give us some seriously helpful tips for growing a business from the ground up. You really don't want to miss out on this opportunity for some excellent advice from a true master! IN THIS EPISODE YOU'LL LEARN:

How to create your strategy and find the intersection between your passion as an individual with your knowledge and skills.
What 'content tilt' is, and why it is the most critical step for the life and success of your business.
Strategies for becoming the leading expert in a particular niche.
How to develop your content approach.
How to get relevancy in your niche.
The four things that successful media companies have done to build their loyal audience.
The average amount of time it takes to build your base and to see revenue coming from your audience.
Joe's opinion on the best way to get a customer to opt-in.
Two amazing things you need to get people to become an audience member or subscriber to your site.
Whether to use pop-overs or not.
How to diversify your content and how to pace yourself for long term success.
Different ways and strategies to monetize your content.
Perspectives on insourcing and outsourcing strategies and much more!

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Jeff Bullas (http://www.jeffbullas.com/), an internet marketing extraordinaire. For those of you who haven’t heard of him, Jeff is a blogger, author, strategist and speaker. He works with companies and executives to optimize their online and personal company brands with digital content and social media marketing.

How Jeff grew his blog from zero to 4 million views
Why Twitter is his favourite and most used social media channel
The trends and predictions Jeff has for the future of social media channels
SEO tips for your content writing
Why it is a good idea to test your images to find the ones that resonate and drive the most sharing to your site
About a great tool and tactic for making the most out of Twitter
Jeff's opinion on content automation
Details on a new blog writing course that Jeff was asked to create for Udemy.
What simple tool he uses for his SEO means
Other social media channels that have proven to drive traffic and leads to Jeff's site
What you have to have to get conversions and traffics at the sharp end of the funnel
Jeff's favorite opt-in method to build email lists
Jeff's multi-channel strategy, and honestly, quite a lot more!

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Jim Palmer The Dream Business Coach is here with us on Traffic and Leads podcast. I took the opportunity to combine this episode with a coaching call, so you can see the value in having a coach of your own. Jim is very forthcoming in sharing what he has learned in his many years of experience and I'm sure there is something here for everyone. Enjoy the show! IN THIS EPISODE YOU'LL LEARN:

The important elements to consider when producing your ads.
The value and importance of testing your ads and what to consider when running tests.
Examples of effective marketing language.
Advice from Jim for generating online leads.
The number one lead generating strategy that has produced the most results for Jim's businesses.
Why every business owner has to consider producing video content to develop the know, like and trust.
Jim's tips for people just getting started with video production.
The mindset to adopt to help see you and your business through any lean times and much more!

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Jason Swenk (http://jasonswenk.com/)a very sharp individual is here to share with you today. He has worked with some large and influential clients, such as Aflac, Lotus Cars, Hitachi, AT&T, Coca Cola and Legal Zoom, and he stopped by to bestow upon us some of his knowledge and insights. IN THIS EPISODE YOU’LL LEARN:

How Jason landed his prominent clients.
Why finding your niche and specializing is a key to your success.
Where Jason puts his dollars in advertising, and where he puts his energy and time.
Why establishing systems for your business is integral for the long term growth of your business.
How you can target and find your ideal clients to work with.
About the milestone marketing approach that Jason recommends.
How to use your marketing campaigns to generate leads and customers.
What forms of content are currently seeing the most success as lead magnets and what can be considered passe.

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Simon Dunant, stopped by to share some action items that you can implement into your small business today. He is the founder of the digital marketing consultancy agency Blue Rise Digital, he is also the host of a few podcasts, most notably The Power Marketing Podcast, and he is a published author. If you’re lucky you might also catch him giving a speech at one of the many different conferences he attends. Suffice to say, he knows a lot about a lot. IN THIS EPISODE YOU'LL LEARN:

Perspectives to consider when building your audience.
How to approach the barriers that technology builds between people.
How trust and connections are made with video content.
Whether Simon is seeing success generating traffic and leads with the latest video technologies.
Timelines to consider when building relationships with your customer base.
Why you need to have clear expectations for your business in order to have successful marketing
Why you might want to consider advertising your content rather than you product or service.
How to get over your personal obstacles when it comes to producing video content.
Integral differences between Twitter and Facebook and how to use both effectively.
About a great tool for Twitter that you can use to establish connections with people in your field.

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Mojca Mars, a social media marketing guru is here with us on Traffic and Leads podcast. Mojca is the founder of a cool social media group called Super Spicy Media (http://superspicymedia.com/), and she is an expert in community managing and marketing. On today's episode we cover some valuable social media for business tips that you can put into action TODAY. IN THIS EPISODE YOU'LL LEARN:

How Mojca started her business from scratch using a cold email strategy.
What social media channel works for the majority of businesses.
How to use Twitter searches and hashtags to build authority and build relationships.
Her best social media for business tips for cultivating leads and clients using Twitter.
Social media scheduling ideas.
Whether or not to consider using Twitter for advertisement purposes.
The number one struggle Mojca's audience identifies with Facebook Ads.
The number one mistake people make when producing Facebook Ads.
How building trust pays off down the road.
Which industries could benefit best from having a presence on Snapchat.
What social media channel, according to Mojca, teenagers are using most to communicate.

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Yann Ilunga is the founder of the 360 Entrepreneur.net (http://www.360entrepreneur.net/) blog, an online community that provides entrepreneurs and small business with resources and actionable tips to promote their online business, and he also hosts the popular 360 Entrepreneur Podcast. He's known as the Tools Man, so he's going to give us a ton of links for ways to make our lives easier in driving traffic and leads to our websites, and talk to us about a couple of his favourite tools that he uses in his own business to dramatically save time and increase efficiency. IN THIS EPISODE YOU’LL LEARN:

About Yann’s experiences with his podcast and what he learned through his experiment with iTunes.
Whether or not there is truth to the initial ‘golden period’ when launching your podcast.
How to continually use your older content to produce traffic and leads.
Great website traffic tools for both short-term and long-term marketing and promotion.
Why you shouldn’t just forget about the content you published in the past.
What content Yann finds drives the most content to his website.
What re-purposing is and how to use it to your advantage.
Is keyword research still important?
Which kind of content is producing the most leads for Yann’s business.
What content upgrade technique is and why you should consider using it.
Pros and cons of segmenting your email list and much more!

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Mr. Steve Kidd knows a ton about how to establish credibility as an authority, and he has a secret system that he's going to share a little about, and give us some tips for how to be seen on really high-up publications. IN THIS EPISODE YOU'LL LEARN:

The importance of being seen on major media outlets and how this can establish credibility.
How being published on Amazon and achieving best-seller status can help you establish credibility.
The number one thing that people struggle with when it comes to internet marketing and sales.
The relationship between credibility and traffic and leads.
What a sizzle reel is and why you need one.
How to get powerful media outlet icons on you website like ABC and NBC to help you build credibility.
The number one roadblock that potential authors and entrepreneurs face.
Ways to overcome this roadblock, and more!

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Mr. Anthony Lee Witt (http://www.anthonywitt.com/), I've been so excited to interview him and I can't wait for you to hear the message he has to share. He is the founder and creator of The Champion Entrepreneur (http://tcepodcast.com/), where he provides valuable information and resources to help individuals become the champion that deep down inside they know they are. Today, Anthony is going to share some of his unique secrets to developing relationships, and the tools he recommends for taking consistent action and staying productive. WHAT YOU'LL LEARN IN THIS EPISODE:

How to identify and overcome struggles when building your business as an entrepreneur.
How Anthony uses his podcast platform to generate traffic and leads for his businesses.
Secrets for getting great guests for your podcast.
Helpful business networking tips for building and nurturing business relationships.
The advantages of attending conferences in your field and the importance of meeting face to face. (An important business networking tip!)
How to get more out of your conference experiences.
What Anthony does to develop traffic and leads and develop brand awareness.
Why you need a plan for what you are going to do.
Unique ideas for staying memorable in today's competitive markets.
The three important elements for success.
What successful people do to remain motivated.
The relationship between talking about action, accountability and motivation.
How to fill your "motivation cup" and keep it full and more!

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Jamie Samples visiting the show is marketing guru and good friend of mine. Jaime is is the President and founder of Yellow Barn Media (http://www.yellowbarnmedia.com), which provides online marketing consulting services to help you add value to your business. Jaime is going to discuss the power of email and newsletter marketing, and offer her advice and tips on how to make the most out of this tried and true online marketing tool. IN THIS EPISODE YOU'LL LEARN:

What newsletter marketing is, and why it is still relevant in today's online world.
Mind-blowing stats that may have you rethinking your views on the power of an email.
Investments and costs, and how to choose an email platform.
Testing and measuring your email and newsletter strategies.
Understanding open and click-through rates.
How often to send an email to your customer base.
What kind of content to include in your communication.
The importance of maintaining a positive and consistent level of contact with your potential customers and clients.
How to make sure that anyone you hire to help you with your content creation will represent your specific business despite not being an expert in the field.
Why it can be extremely positive to get an outsider to assist you in your marketing strategies.
Where to start if you want to do it yourself.
What to do if you don't have any email addresses yet.
Email conversion rates vs. social media.
How email and newsletter marketing will generate traffic and leads for your website.
Common roadblocks when starting, how to overcome them and more!

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Nicholas Scalice, our today's guest is an inbound marketing expert and host of the Inbound Unboxed Podcast. On this episode Nicholaswalks us through the steps for generating traffic and leads (http://www.trafficandleads.com/) as fast as possible, from content creation, inbound marketing tools and much more. IN THIS EPISODE YOU'LL LEARN:

What is inbound marketing?
Inbound marketing tools.
The concept of magnetic marketing.
Why it is important to focus on content that is relevant and of value to your customers.
The role of a blog in your business and how to generate traffic to it.
Tips for writing to your ideal customer base and how to use the concept of a 'persona'.
Platforms and suggestions for distributing your content.
SEO tactics to give your content the best chances of being seen.
How to approach syndicating your content.
Why you might want to consider using LinkedIn to generate traffic and leads.
Techniques and tips for generating ideas to create content.
What to do if you don't have time for writing content.
Current thoughts and discussion on lead magnets.
Why you might want to consider developing a free course for your business.
Platforms and inbound marketing tools you can use to piece together your own inbound marketing dashboard.
How to optimize your website.
The major roadblocks that businesses often run into and solutions that can be adopted and much more.

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Jessica Rhodes, the Queen of Podcasting is here with us. If you don't know Jessica, she is the founder and CEO of Interview Connections, the premier source for booking outstanding podcast guests. Jessica outlines why creating your own podcast will generate more traffic and leads for your small business. This episode has a lot of great info you can use to get started if the idea is new to you, and resources for improving your existing content and streamlining your process. Listen in! IN THIS EPISODE YOU'LL LEARN:

The power of podcasting and what it can do for a small business.
How an entrepreneur would define a podcast.
How podcasting can generate traffic and leads for your business.
The costs involved in producing your own podcast.
Elements of a good podcast and how to package it in a way that will attract your audience.
The different options for recording your podcast.
Why you should consider outsourcing for your post-production needs.
Why you need a separate host for your podcast.
What do to if your customers don't know what a podcast is or aren't tech savvy.
Why having a podcast can make you more marketable as a guest on another podcast.
Why new media is where you should be marketing your business.
Reasons to use a booking agent for your PR and promotion and a trick to use if you are just getting started and more!

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Miss Donna Amos. She loves helping small businesses with marketing programs, web design, consulting and coaching. She is the owner and CEO of Solopreneur Solutions, who provides small business marketing services and coaching that drives prospects to their front door. Donna is an excellent content generator, so based on our conversations we decided the topic for today is content. Online Marketing Expert Donna Amos outlines how to get more traffic and leads with web content marketing. IN THIS EPISODE YOU'LL LEARN:

Exactly what is involved in creating quality content and how to use it to generate traffic to your website.
What kind of content to focus on and what works best for lead generation. The online platforms Donna recommends. W
Why Facebook shouldn't be overlooked as a marketing tool.
The basics of retargeting and why it works so well.
Specific advice Donna gives to her clients. Which content will get you to the top of search engines.
How often you should be creating content for a successful web content marketing strategy.
Donna's recommendations for finding your target audience and niche market.
The number one reason her clients fail to succeed.
Donna's favorite traffic and leads generating tool.
The power of self-publishing.
Tools for creating infographics and more!

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Ty Cohen is an accomplished publishing expert, internet marketer, personal development coach, mentor, internationally known speaker, former morning talk show radio personality and author who took a major financial gamble by quitting his corporate job and starting his own business. Today Ty Cohen is sharing with us how to generate more traffic and leads using kindle marketing. IN THIS EPISODE YOU'LL LEARN:

How to use Kindle self-publishing to generate lucrative income and as a way to generate leads for you business.
What a call to action is and how this helps you generate sales and traffic to your site.
How to put together your first ebook.
What kind of results you can expect with Amazon.
Pricing and sales strategies for your product.
How to find your niche market in a competitive world.
How to use Google keyword planner effectively.
Determine if your idea is worth the effort.
Why people are buying Kindle ebooks.
How to use Amazon's credibility to your advantage.
The differences between men and women in how they search.
How to get your first reviews on Amazon.
The costs involved in creating an ebook.
How to outsource and leverage creative content, and more!

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