Your Marketing Mates: Recent Episodes
Isabelle Debnam & Liz Ballantyne
Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.
Hey marketing mates! In this episode, we're talking about productivity and the small rituals that help us actually get things done.
From the morning coffee (or decaf!) that gets us into work mode, to the systems and habits that keep the day on track, we're unpacking our simple productivity hacks that make a big difference.
We cover practical strategies like writing your to-do list the day before, focusing on just two or three key priorities each week, and batching similar tasks so you can stay in the right headspace. We also dive into protecting your focus time and share tools and techniques that help avoid distraction and overwhelm.
If your calendar is already filling up and you're looking for a reset on how to work smarter, this episode is packed with reminders, ideas, and a few productivity experiments you might want to try.
So grab your coffee, block out some focus time, and let's talk productivity.
If we're not already friends on socials, let's connect!
- Belle LinkedIn
- Liz LinkedIn
- YMM Instagram
- YMM LinkedIn
Loving the pod? Don't forget to leave us a review.
Hey marketing mates! This episode feels like a warm hug in podcast form. Today we're diving into little treats and nostalgia culture… because let's be honest, the world feels like a lot right now.
People are actively craving comfort. Online chatter around nostalgia grew by 18% in 2025. That's over 43 million conversations (Brandwatch, 2025)! And while big indulgences might be off the table, "little treat" moments are booming, with more than 40,000 mentions every month.
Over 20% of marketers are now looking at how those small, feel-good moments can show up in their strategies. So grab your coffee (or your little treat of choice) and tune in. We're unpacking why comfort is converting and why looking back might just be the way forward.
If we're not already friends on socials, let's connect!
- Belle LinkedIn
- Liz LinkedIn
- YMM Instagram
- YMM LinkedIn
Loving the pod? Don't forget to leave us a review.
Happy New Year, marketing mates! It's been a hot minute since we've been on the pod, but we are (finally) back and ready to share our word of the year and what's been happening.
Staying true to tradition, we haven't shared our WOTY ahead of time, so grab a coffee and join us for a chat. Plot twist: Belle's word changed mid-episode… tune in to find out more.
If we're not already friends on socials, let's connect!
- Belle - linkedin.com/isabelledebnam
- Liz - linkedin.com/lizzyballantyne
- YMM Instagram - @yourmarketingmates
- YMM LinkedIn - linkedin.com/your-marketing-mates
P.S. Here's the link to the DreamyMoons journal Belle mentioned in the ep: https://dreamymoons.com.au/products/2026-year-of-growth-book
Hey there marketing mates! We’re back with a long-overdue Resource Roundup, so we’re making up for lost time with a jam-packed episode full of our latest faves. We’re talking everything from chunky brand strategy books to quick-hit productivity hacks, creative inspo, AI deep dives, and even in-person networking walks (yes, actual fresh air!).
As always, we didn’t swap notes beforehand, so you’re getting our unfiltered, totally random mix of what’s been sparking ideas and fuelling our work lately.
Belle’s Picks:
- Designing Brand Identity – Alina Wheeler & Rob Meyerson’s 6th edition, a hefty yet visual guide for brand strategists and designers.
- Colossal eNewsletter – Daily art and visual culture updates featuring inspiring artists, creative trends, and unexpected stories.
- Biz Podcast – Mamamia’s bite-sized career podcast offering practical advice from seasoned professionals.
- Stuff That MattRs eNewsletter – Matt Rutherford’s short, skimmable career-focused email, complete with journal prompts and curated links.
Liz’s Picks:
- 1% Better eNewsletter – Colby’s weekly Monday email with small, actionable ways to improve your life and work.
- AI Explored Podcast – Social Media Examiner’s deep-dive AI series for marketers, creators, and business owners.
- Mentor Walks – In-person walking meetups with inspiring female leaders across Australia, NZ, and beyond.
- Instagram Edits App – Instagram’s free video editing app, similar to CapCut, for quick, trend-driven Reels creation.
Don’t forget you can connect with us on socials:
LinkedIn - www.linkedin.com/company/your-marketing-mates/
Instagram - @yourmarketingmates
If you're enjoying the pod, you can also leave us a review or rate us on Spotify.
Belle & Liz. x
In this episode, we’re unpacking a tool that can take your mentorship conversations from “nice chat” to “game-changing”: the GROW model.
Whether you’re formally mentoring someone or just the go-to person for career advice in your team, the GROW framework is a simple but powerful way to guide your chats and actually help people make progress.
Here’s the quick version:
- Goal – What are they trying to achieve?
- Reality – Where are they right now?
- Options – What could they do?
- Way Forward – What will they do next?
We’ll walk you through how to use each step, share tips from our own mentoring experiences, and chat about how this model helps cut through the fluff and build real momentum.
Have you used the GROW model before, or keen to try it out? Let us know by connecting with us on LinkedIn @yourmarketingmates.
If you found this episode helpful, share it with a fellow mentor (or mentee!) in your world.
See you next ep, mates. Belle & Liz.
In this episode, we’re diving into a topic that we think more leaders and people managers should know about: stay interviews.
You’ve probably heard of exit interviews - those conversations you have when someone has already decided to leave. The problem? By then, it’s too late to change anything. Stay interviews flip that script.
What is a Stay Interview?
A stay interview is a proactive conversation between a leader and a team member designed to uncover what’s working, what’s not, and what might help keep that person around. It’s all about listening, understanding, and, ideally, retaining your team before they start looking elsewhere.
We're curious to hear whether you're already doing stay interviews with your team and how that has impacted morale and retention. Let us know by connecting with us on LinkedIn @yourmarketingmates.
If you found this episode helpful, don't forget to share it with your friends and colleagues!
See you next ep, mates.
Belle & Liz.
Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we’re thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman.
With over a decade of industry experience, Ashton’s career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup world, Ashton has recently stepped into the role of GM at a Brisbane-based digital agency.
In this episode, Ashton generously shares her career journey and what led her to pursue an MBA. We also dive into…
- What is an MBA? Spoiler: It’s a Master in Business Administration or as Ashton refers to it “CEO Training”
- Key learnings and her time studying at UQ and Harvard (Yes, THE Harvard)
- Balancing study and work
- Career growth and advice
You can connect with Ashton on LinkedIn @AshtonTuckerman and subscribe to her Growth Mode Newsletter here: https://www.linkedin.com/newsletters/7059775580778418176/
Thanks for tuning in, mates!
See you next time. Belle & Liz. x
Hello Marketing Mates! It's great to be back.
We were a little MIA in 2024 with some exciting professional and personal milestones and life events, but we are back for another season (Season 7 - can you believe it!) and spicing up our content a little this year.
After taking a look at our analytics and hearing your feedback we have some very exciting episodes in the pipeline, as well as some conversations with inspiring industry professionals. Without further ado, tune into the ep and don't forget to stay connected with us on Instagram and LinkedIn.
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates
Belle & Liz. x
Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management.
In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials…
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
And if you’re enjoying the pod, don’t forget that you can leave us a review on Spotify and Apple Podcasts.
Ta ta for now!
Belle & Liz. x
Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears.
This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session.
Without further adieu, let’s dive in…
If you haven’t already, don’t forget to connect with us on socials:
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
And if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead.
- Culture Amp - Culture First podcast
- Women In Digital Membership
- Marketing Millennials - Socials, podcast, and newsletter
- Cat Matson podcast - “Speaking with Confidence”
- The Panic Years by Nell Frizzell (book)
- Brianna Johnston - Social Media Expert & Business Coach
- SEMrush - platform often used for keyword research and online ranking data
- BorrowBox - borrow eBooks and eAudiobooks free from your library
Thanks for tuning in, mates!
Don’t forget you can connect with us on socials:
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
And if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being!
For those of you that aren’t familiar with Assisterhood, it’s a mentorship program for up-and-coming talent in creative industries.
Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year.
Tune in to hear more about the program and get some insider tips on how to make your application really shine!
..
You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023.
Want to stay up to date on all things Assisterhood?
- Connect with Linh here: https://www.linkedin.com/in/linhhdiep/
- Follow Assisterhood on LinkedIn and Instagram
We'll see you next week, mates!
Belle & Liz. x
As we enter the new work week, you’re likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you’re feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis.
If you’re in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don’t fret, the Pomodoro Technique is here to get you back on track.
The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros.
Tune in to more about this technique and give it a whirl this week! Let us know how you go…
...
If you’re enjoying the podcast we’d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
Put simply, readability determines how easy or difficult it is to understand a piece of text.
When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important.
The tools we explore in this episode include:
- Datayze Readability Analyzer
Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics.
- WebFX Readability Test
Similar to Datayze, but tests the readability of your whole website.
- Onmisend Email Subject Line Tester
Analyses and improves your email subject lines.
- WordHippo
Basically a thesaurus on steroids.
Next time you’re writing copy, we encourage you to try these tools and consider the following:
- Word count
- Sentence length
- Sentence structure
- Number of syllables per word
...
If you’re enjoying the podcast we’d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
Although the title of this episode is pretty bold, we’ve got something a little different and fun in store for you this week…
We’ve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you’ve got something that hasn’t made our list, please share your corporate pain with us.
You can connect with us on socials:
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
It’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit.
Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years…
In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to:
- Start by doing a Google of your name (don’t forget any nicknames or maiden names)
- Check all your old social media accounts
- Be sure to double-check all your social media privacy settings
-
Audit your current social account content
- Does this portray the right message?
- Would I feel ok if this was shown on TV or to my grandparents?
- Is it something that can be used to harm my personal security?
- Do I need to update anything to be relevant/meet best practice
- Update your profiles and messaging to reflect the new year (new job, new headshot)
Bonus tip: Use this cleansing energy to also unsubscribe from any emails you no longer want!
Do you have any other tips or tricks for auditing your personal brand?
Let us know by connecting with us on socials:
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
Chances are you’ve heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you’re likely on one of 2 teams:
- Oh no, it’s happening, robots are here to take my job.
- The answer to my writer's block prayers have been answered.
In this episode, Belle shares some ways that she has been using it as an ideation prompt…
What’s your stance on ChatGPT? Connect with us on socials and join the conversation.
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
See you next week, mates!
Belle & Liz. x
Welcome back, marketing mates! Oh we’ve missed you, and it’s delightful to be back in your regular podcast schedule.
We’re kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5).
For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what’s been happening since our last episode and how our careers have progressed since we kicked off the podcast in 2020. How time flies when you’re having fun…
We hope you enjoy this episode.
If you haven’t already, you can connect with us on:
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates
See you next week!
Belle & Liz. x
Welcome to the final episode of Season 5 AND 2022 marketing mates!
What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you’re a book lover that’s looking for some quality reading over the holidays, we’ve got some goodies for you!
Liz’s resources:
- Stocksy - stock photography website
- I Didn’t Do That Thing Today by Madeleine Dore (Book)
- Radical Candor by Kim Scott (Book)
- The Crown - Season 5
Belle’s resources:
- Life Is Tough But So Are You by Briony Benjamin (Book)
- AdWeek - American advertising trade publication
- Future Women - membership, fortnightly newsletter, events and community committed to achieving gender equality in Australian workplaces
- The Plantation by Di Morrissey (Book)
Merry Christmas and Happy New Year! Stay safe and enjoy the time with your loved ones. We’ll be back in your ears in early 2023.
Belle & Liz. x
In the meantime, if you haven’t already connected… Let's be friends on socials!
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates/
If you’re enjoying the podcast we’d love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
You’ve probably heard the term “emotional intelligence” and you may be wondering what this means and why it’s helpful in the workplace (and life in general)!
In Jamilla Rizvi’s book ‘Not Just Lucky,’ she gives a great breakdown:
“In basic terms, having emotional intelligence means you’re able to recognise and manage not only your own emotions but the emotions of others. “
This week we discuss the 4 pillars that contribute to emotional intelligence:
- Self-awareness
- Self-management
- Social awareness
- Managing relationships
Helpful resource: Check out the HBR article we mentioned - “Emotional intelligence has 12 elements. Which do you need to work on?”
We have one more episode before we have a little break over Christmas! Can you guess what it is?
Want to be friends on socials? Connect with us…
Instagram - @yourmarketingmates
LinkedIn - linkedin.com/your-marketing-mates/
Belle & Liz. x
If you’re enjoying the podcast we’d love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
Welcome back, marketing mates! It’s the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetups…
If you’re looking to expand your professional network (and get a head start on 2023), in this week’s ep we share 5 networking hacks to keep up your sleeve:
- Attend industry events
- Connect with businesses or brands you love
- Lean on your friends
- Check out virtual events
- Find an existing community to join
Happy party season! Let us know if you found these tips helpful, or if you have any other networking hacks - we’d love to hear them.
We’ll be back again next week. But in the meantime, feel free to connect with us on socials:
- Instagram - @yourmarketingmates
- LinkedIn - linkedin.com/your-marketing-mates/
Belle & Liz. x
If you’re enjoying the podcast we’d love to hear from you.
Please leave us a review on Spotify or Apple Podcasts.
If you’re yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It’s nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive…
Do you use BeReal? What’s your hot take? Let us know on socials…
See you next week, marketing mates!
Belle & Liz.
If you’re enjoying the podcast we’d love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
It’s that time again! Resource Roundup o’clock. If you’re looking for some new books, this episode is certainly for you…
Liz’s resource recommendations:
- I Know How She Does It by Laura Vanderkam (book)
- Meltwater (media monitoring)
- The Diary Of A CEO with Steven Bartlett (podcast)
- Pretty Little Marketer (online community for social marketing)
Belle’s resource recommendations:
- Miro (collaboration software)
- How To Make The World Add Up by Tim Harford (book)
- “How to build a great relationship with a mentor” (Harvard Business Review article)
- Essentialism, The Disciplined Pursuit of Less by Greg McKeown (book)
If you’re enjoying the podcast, (or have some resources you’d love to share) please let us know!
You can leave us a review on Spotify or Apple Podcasts or connect with us on socials.
See you next week, mates!
Belle & Liz.
Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list...
Same friend, same.
This week we're discussing a fabulous article from the Harvard Business Review - “You’re Never Going to Be “Caught Up” at Work. Stop Feeling Guilty About It.”
Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice acceptance.
Get comfy, grab a cuppa and tune in.
Are you enjoying the podcast? You can leave us a review on Spotify or Apple Podcasts.
Don't forget you can also connect with us on socials:
Belle & Liz. x
Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process.
In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis:
- Profiling your top 5-10 competitors
- Understanding competitor offerings
- Identifying competitor strategies (channels, tactics, campaigns)
- Devising your plan
When was the last time you did a competitor analysis?
Let us know by connecting with us on socials:
Belle & Liz. x
p.s. If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process.
In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis:
- Profiling your top 5-10 competitors
- Understanding competitor offerings
- Identifying competitor strategies (channels, tactics, campaigns)
- Devising your plan
When was the last time you did a competitor analysis?
Let us know by connecting with us on socials:
Belle & Liz. x
p.s. If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
More often than not strategic planning is put in the “too hard basket”, but it’s essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business.
Spoiler: it also helps to make your short-term more effective and efficient!
In this week’s episode, Belle shares the steps she’s gone through to shape the H2 goals with her team:
- Identify the problem - objectives and timeframes
- Analyse trends and benchmark data
- Define success metrics
- Articulate and communicate the strategic plan
- Kick off the execution phase
With Q4 planning just around the corner, it’s the perfect time to scrub up on your strategic skills.
Let us know what you think of this ep, mates!
You can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x
Connect with us:
Being in marketing, we have all experienced that dreaded “oops” moment after we’ve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on.
After you’ve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things?
One of the best things you can do is be prepared. Have steps in place for if and when these facepalm moments happen, particularly if it’s a time-sensitive campaign.
Tune in now (and thank us later).
Belle & Liz. x
Connect with us:
Welcome back, marketing mates! We’re back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;)
We truly have jam-packed this ep! Tune in to hear more about…
Instagram:
- Reel updates
- Grid pinning
- Get a Quote button
LinkedIn:
- Highlight career breaks
- Profile video tools
- Native carousel posts
TikTok:
- TikTok Duets
- TikTok Lives
- Trending hashtags, memes, songs
Facebook:
- Inbox promotional messages
- New transparency tools for social, political and electoral ads
Pinterest:
- Pinterest Predicts 2022: audience and category trends
Twitter:
- Global accessibility features
We hope you enjoyed this episode as much as we loved recording it. If you have any additional social marketing tips, tricks and hacks we’d love to hear from you.
You can connect with us on:
See you next week!
Belle & Liz. X
Hey mates! Welcome to the final episode of Season 4. We’re wrapping the season with one of our favourite types of episodes and each sharing four marketing resources that we’re loving right now.
Belle’s resources:
- Adam Mosseri - Head of Instagram (IGTV) @mosseri
- Answerthepublic.com - social listening for content
- Trello - project management tool
- Notion - project management and note-taking software
Liz’s resources:
- Moz Beginners Guide To SEO
- Thriving in Business podcast by Katie Martel & Rachel Callan
- Freelancing Gems - freelancer jobs marketplace for women
- Not another newsletter by Dan Oschinsky
Let us know if you’ve used any of these resources and what you think? Or, if you've come across a resource that you'd love to share with us!
We’re taking a little break for a couple of weeks while we cook up some juicy episodes for Season 5. While you’re waiting for us to come back, feel free to connect with us on socials and let us know if you have any episode requests (or just say hello).
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
See you soon!
Belle & Liz. x
We’re delighted to share our second episode in the “Chats with our mates” series. We had the pleasure of chatting with Brooke Dobbie, a Gold Coast based creative who has successfully established her freelance career and lifestyle.
If you’re exploring the possibility of going out on your own or starting a side hustle, this episode is for you. We discuss:
- How to tap into your professional network
- Figuring out your rates
- Where you can look to find freelancer projects
- Highlights and challenges of going out on your own
- The skills and experience that are incredibly valuable when starting your own business
Brooke’s career has seen her as a Senior Graphic Designer and Art Director in both boutique and large scale advertising agencies, which gave her the valuable skills and industry connections to pursue her professional goals.
You can connect with Brooke on Instagram or LinkedIn to continue the conversation:
- linkedin.com/in/brookedobbie/
- instagram.com/brooke.dobbie/
If you enjoyed this episode or have a recommendation for our “Chats with our mates” series, please let us know via our social channels!
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
See you next week, mates!
Belle & Liz. x
Imagine telling yourself 3 years ago that someday in the near future you’d be using QR codes on a daily basis! We certainly never would have believed it…
QR (quick response) codes are now considered one of the most effective tools for personalising your marketing campaigns and user experience thanks to their ‘trackability’ and easy implementation.
Here are a couple of free QR code generators you can experiment with:
- www.qrcode-monkey.com
- www.qrstuff.com
Know of any particularly creative uses for QR codes? Let us know where you’ve used or spotted them!
Belle & Liz. x
Connect with us on socials:
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy.
In this episode we’re chatting about 5 major trends that we’re seeing in the marketing industry:
- Consumers being in control
- Short-form video content
- Brands soul-searching for greater purpose
- The “Cookiepocalypse”
- Inclusive advertising done authentically
What other marketing trends are you seeing? Let us know by connecting with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
If you’re enjoying our podcast, please leave us a review on Spotify or Apple Podcasts.
Belle & Liz. x
We know it sounds controversial, but did you know you’re allowed to have more than one mentor?! Yes, really. Having multiple mentors allows you to tap into their skills and experience for different problems.
In this episode, we discuss mentor mapping, how to approach a prospective mentor, and the 6 different types you mentors you should have in your life:
- Work Wife / Best Work Friend
- The Pusher
- The Cool Kid
- The Expert
- The Outsider
- Your Younger Self
If you’re interested in a more formal mentorship program, head over to assisterhood.com.au - the 2022 Assisterhood program is launching in QLD and VIC this week!
If you have any questions about mentorship or this episode, please get in touch. We’d love to help.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Belle & Liz. x
Influencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product. Before you rush out and find the nearest influencer, make sure you’re thinking strategically and ensuring this person will speak to the right audience for your brand.
You need to be able to measure the results at the end of the day!
In this ep, Belle shares her top tips for getting started with an influencer marketing campaign:
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Set your strategy
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Define your budget and expectations
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Write your influencer brief
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Ensure your influencer is credible
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Track your results
If you need help sourcing influencers, TRIBE and Scrunch are great Influencer Marketing Agencies/Platforms.
Belle also mentions a great SBS mini-series on YouTube called “Faking Influence”. You can check it out here.
Let us know if you found this episode helpful? Happy influencing, marketing mates.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Belle & Liz. x
If you’ve got broad knowledge and skills across a range of marketing tactics, with in-depth knowledge in a couple of areas, chances are you’re a T-Shaped Marketer!
In our opinion being a T-Shaped Marketer is incredibly valuable. Particularly if you’re wanting to move into management or a strategic leadership position one day. It’s also a great way to ensure you’re future-proofing your awesome skills.
When listening to this episode have a think about what you’re an expert in, or what you’d like to become an expert in?
Once you’re clear on your goals, you can begin upskilling:
- Free online courses
- Volunteering
- Putting your hand up for new work projects
- Talking to specialists
If you have any questions about this episode or want to get in touch, head over to our socials. We love chatting with our fellow marketing mates.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Belle & Liz. x
This week we’re sharing a simple and super effective productivity hack to help you be your best self this year!
If you lead a marketing team, or just want to improve your efficiency and workflow, listen up.
The Ivy Lee method is a 100-year-old strategy for helping people become more productive at work. In this episode Liz is breaking down the 4 step productivity hack, so grab a pen and get ready to make some good habits.
If you have any questions about this episode or want to get in touch, head over to our socials. We love chatting with our fellow marketing mates.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Belle & Liz. x
Welcome to 2022 marketing mates!
Instead of setting a New Year's resolution, this year we've each adopted a 'Word of the Year'. In our opinion, this is a kinder, more wholesome way to approach 2022 and set the tone for our personal goals.
We're not sharing any spoilers. You'll have to tune in to hear what they are...
If you've also chosen a word for the year, please head on over to our social channels and let us know what it is. We can keep each other accountable and cheer one another on!
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Belle & Liz. x
Ho, ho, how are you marketing mates? To wrap up the year, we're gifting you with a Resource Roundup: Christmas Edition!
Belle's resources:
- Oh My Digital - emails and social content
- LinkedIn Marketing Labs (free!)
- Webflow
- FigJam collaboration software (Figma)
Liz's resources:
- verygoodcopy.com
-
careerhackwithkoon
- Future Fit by Andrea Clarke (book)
- Assistercast podcast by Assisterhood
We're taking a little mid-season break to enjoy the holidays and we'll be back in your ears early 2022!
Thank you for your support this year. If you've been enjoying the podcast, please don't forget to leave us a review on Spotify or Apple Podcasts.
You can also connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Merry Christmas, mates. Belle & Liz. x
You’ve probably heard the term Personal Brand before and you’re likely in one of two groups. 1) What the heck is that? or 2) Oh yeah, I’ve been meaning to do something about that…
Well buckle up mates, we’re breaking down the 5Cs of personal branding and sharing the reason’s why it helps to build your credibility and reputation within the workplace and wider industry:
- Confidence
- Curiosity
- Credibility
- Catalyst
- Commitment (culture)
Hot tip: The end of the year is a perfect time to rest, reset and start thinking about how you’d like to strengthen your brand and what you’d like to advocate for in 2022.
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If you’ve got any questions or you’re not sure where to start, please connect with us on socials and send us a message.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Belle & Liz x
We'll be the first to admit that we regret not applying for awards earlier in our careers. But...it's never too late, and we're here to tell you why you should consider applying for awards next year.
Some hot awards tips straight off the press:
- Be prepared. Look at past categories to see what you could be eligible for and keep them in mind during the year.
- Know application cut-off dates in advance!
- Don't presume there are 1000's of entries and you have no chance.
- Look at the Under 30's awards. Start young.
- Keep an eye out for team awards and work with others on a project together. Learning and collaborating. Double win.
- Keep trying. If you didn't win this year, try again next year!
- Just have a go. As simple as that.
In this ep, we also share some great industry awards that you should start checking out, as entries are already opening for some categories.
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If you have any questions about applying for awards, please feel free to connect with us on LinkedIn or Instagram if you haven't already.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Belle & Liz x
Hi there mates, we're back (and we missed you)! 🎉 To kick off Season 4 we're celebrating the first birthday of Your Marketing Mates!
Grab a cupcake, a glass of bubbles, or a cup of coffee and take a trip down memory lane with us. This week we're sharing our favourite parts of the last year, our challenges, and hot tips for those of you who are thinking about starting your very own podcast.
Thank you for joining us on this journey, we're looking forward to what this next year will bring.
Don't forget to connect with us on LinkedIn or Instagram if you haven't already.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Belle & Liz x
Often as marketers, we can get caught up in the tactics and the numbers and forget the bigger picture.
In this episode, we’re chatting about the importance of building relationships with your key stakeholders (managers, executives, clients, and so on) and ways you can demonstrate your value within the workplace.
In summary, these are our 5 tips:
- Look for opportunities to connect and build relationships
- Consider how you communicate (don’t always resort to email)
- Think about what they (your boss, client, team) want to know
- Keep track of your achievements in a “win book”
- Be prepared to back yourself!
The 20 seconds of bravery that Liz mentioned from “We bought a Zoo” can be found here.
And that’s a wrap on Season 3! This season we’ve covered off 10x skills and knowledge areas for marketers.
Please let us know what you thought of this season and any other skills you’d like us to discuss in future episodes. We love hearing from you.
We will be back in a couple of weeks with Season 4 - woo!
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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤
You can also connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Welcome to another episode marketing mates! This week we’re talking money and how to talk the “finance talk” to your CFO, accountant, or sales team.
Often things can get a bit lost in translation between marketing acronyms and financial terms, but it’s important to clearly demonstrate the value you’re bringing through your marketing activity, with the budget you’ve been allocated.
Hot tip: you always want an ally in the room when you’re about to talk money and there’s nobody better than your finance person.
Here’s a little cheat sheet of 10 finance terms you should start getting familiar with as a marketer:
- ROI - return on investment
- Assets - things that you own
- Liabilities - financial expenses owed
- Balance Sheet - a snapshot of the business with all assets and liabilities
- Cash Flow - measures the cash flowing in and out of the business
- Margin - the difference between a selling price and the profit made
- Profit & Loss Statement (P&L)- also known as an Income Statement
- Gross Income - the total money earned before taking out expenses
- Gross Profit - the difference between the sale and the direct cost of making the sale
- Working Capital - the cash you have in the bank that you can invest.
Now don’t be scared, go make friends with your finance person!
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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤
You can also connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
The word “data” can sound a little scary. So let’s start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys.
In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data:
- Audience - overview of your website traffic and demographic insights
- Acquisition - how are people getting to your site?
- Behaviour - understanding where people are navigating throughout your site
- Conversions - measuring your results against objectives.
If you’re wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy.
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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤
You can also connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Let’s talk about sales!
Regardless of whether you’re doing in-house marketing or marketing for clients, at some point, you’re going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman.
In this episode we discuss a helpful sales framework known as SPIN:
- Situation - gathering information about your customers’ situation
- Problem - identifying customer pain points
- Implication - understand the problems on a deeper level
- Need-payoff - encouraging customers to explain the product benefits in their own words
PSA: Ice cream is recommended when listening to this episode.
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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤
You can also connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
This week we’re talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience.
As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts.
We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy:
- Have a quarterly content focus
- Repurpose your content
- FLIP IT and share a different perspective
- Share your opinion
Spoiler: We may or may not sing in this episode, but you’ll have to listen to find out haha…
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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤
You can also connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Drum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can.
In this episode, we’re chatting with our friend, mentor, and copywriting expert, Malcolm Auld.
Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has also published 6 marketing books and taught executives in 22 countries. Living and working in the USA, Asia, and Australia has given Mal wide exposure to different cultures.
Some of the excellent resources and authors Mal recommends in this episode include…
- Drayton Bird - “How to write sales letters that sell”
- John Caples - “Tested advertising methods”
- Ken Roman - “Writing that works”
And industry gurus such as:
- David Ogilvy
- Dan Kennedy
- Neil Patel (SEO specialist)
- Clayton Makepeace - Very Good Copy newsletter
- Joe Sugarman - newsletter
Mal is also releasing a copywriting course by the end of the year! Stay tuned.
In the meantime, you can subscribe to Malcolm’s blog.
We hope you enjoy this episode! Please connect with us on socials - we love hearing from you. We’re also keen to hear who you’d like us to chat with on the pod?
- LinkedIn - /your-marketing-mates
- Instagram - @yourmarketingmates
Belle & Liz x
Last week we left you in a bit of suspense…but, the wait is over! Part 2 of our social media episode is ready for you to dive into.
In our last episode, we spoke about social channel demographics and data (LOTS of data!). This week we are discussing the difference between paid and organic social content - and how you can integrate boosted posts.
There are also 5 Core Pillars of Social Media Marketing that are great to keep in your toolkit:
- Strategy
- Planning & publishing
- Listening & engagement
- Analytics
- Advertising
Source: Buffer.com
We look forward to hearing how you use these tips within your social marketing strategies and daily activity.
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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you all!
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Following on from last week’s channel strategy episode, we wanted to cover off social media marketing as its own topic. Can you believe there are 40+ social media channels (and counting?!)…
We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. It’s important to stay up to date with where your users are and what they want to see, to maximise your marketing activity.
PSA: This episode was recorded during lockdown and we could have talked for days on this topic (anyone else craving social interaction haha), which is why we have broken this topic into 2 episodes.
Next week we will continue the convo with some more insight into the difference between paid and organic social media marketing.
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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you all!
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
The source referenced in this episode is Sprout Social's 2021 social media demographics for marketers.
When it’s time to craft a channel strategy it’s not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!?
Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers.
If you haven’t listened to episodes 1 & 2 of Season 3, we’d recommend taking listen prior to this episode.
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If you enjoyed this ep, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you!
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Marketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it’s your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers.
The 5 W's of a marketing strategy are:
- Why - Business goals and objectives, setting the scene.
- What - What part do you play? What are you going to measure? What budget?
- Who - Audience and competitor analysis, SWOT
- Where - Channels (Spoiler for next episode)
- When - Rollout plan and timeline. Phase your marketing rollout into quarters, particularly if you’re running campaigns.
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Let us know what you thought of this episode or if you have any other tips for creating a marketing strategy. We’d love to hear from you.
If you enjoyed this episode, don’t forget to rate, review & subscribe <3 You can also connect with us on socials.
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Welcome back to Season 3 of Your Marketing Mates!
This season we’re doing something a little different and looking at the '10 fundamentals of digital marketing'. Each episode will cover off one skill or knowledge area to develop during your marketing career.
In S3E1 we are diving into how you can better understand your customers and why this will benefit your marketing in the long term. Spoiler alert - it involves customer research and persona development.
Basically, if you’re treating your customer personas like dating profiles you’re doing it right.
The survey tools we mentioned in this episode are:
- Typeform
- Survey Monkey
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If you enjoyed this episode, don’t forget to rate, review & subscribe <3
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Hello marketing mates! It’s the last episode of S2 (where has the time gone?!) but don’t stress, we will be back in a few weeks. We wanted to leave you with some tactical, helpful tips you can use to optimise your campaigns if they're not getting the results you're after.
First things first, don't panic. Some of what we cover in this episode includes re-evaluating your campaign goals and objectives, audience targeting, your campaign duration, ways to optimise your campaign, measuring customer behaviour, and triple-checking your tracking is set up correctly (it happens to the best of us!)…
During our short break from being in your ears, you can still reach us on socials.
Please feel free to get in touch if you have any questions about your campaign performance or just miss us and want to have a chat. We love that too.
See you in a few weeks mates!
Belle & Liz x
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Don’t forget to rate, review & subscribe <3
Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates
It’s that time again and we’re pumped to share four new resources (each!) with you all. To be honest, we’re surprised we haven’t shared some of these gems with you already. Without further adieu, dive on in and let us know what you think of this week’s resource roundup…
Belle’s Resources:
- Seth Godin’s Blog - Seths.blog
- Go-to Skincare - gotoskincare.com
- Rachel Corbett Podschool - podschool.com.au
- Creative Samba - creativesamba.substack.com
Liz’s resources:
- Gruen (Previously called The Gruen Transfer) on ABC - iview.abc.net.au/show/gruen
- Women in Tech SEO Facebook Group - facebook.com/groups/techseowomen
- Social Media Marketing Podcast - www.socialmediaexaminer.com/shows/
- Buffer email - buffer.com/resources/
We love our YMM community and are grateful to have you part of the fam! If you haven’t already, you can connect with us on socials and get in touch.
Belle & Liz x
Don’t forget to rate, review & subscribe <3
Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates
May is officially dubbed “strategy season” for those of us in marketing-land, and in the lead up to EOFY there’s no better time than the present to revisit your marketing strategy, goals, customer behaviour and success metrics for the next financial year.
As we’ve touched on in our “S1E10 - 4Cs of COVID” episode, the motivators, and behaviour of our customers have changed dramatically in the last financial year, with a lot of people looking for brands who connect with their personal values, make them feel safe and provide a sense of community.
So make sure you take a look at your customers (run some surveys and look at your data) and use these insights to inform your strategy. You may have also noticed that a lot of brands are currently running brand awareness campaigns that connect with their audience on an emotional level, rather than ‘hard sell’ lead generation campaigns. Is this something you should consider for your new FY marketing strategy?
Here’s a link to the Optus TVC Liz mentioned in this week’s episode: https://youtu.be/mSH4OfewKw4
“Optus has revealed its new positioning, ‘It starts with yes’, in a campaign set to inject a sense of optimism and possibility back into the brand.”
Let us know if there are any other EOFY tips you would like to share with the YMM community. You can join the conversation on our LinkedIn page or send us a DM :)
Belle & Liz x
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Connect with us on socials:
Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates
In this week’s episode, we’re talking about burnout - what it is, ways to recognise it and our tried and tested techniques to bring a bit more balance back into your day-to-day.
Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. If you’re feeling overwhelmed, emotionally drained, and unable to keep up with constant demands, these could be some warning signs for you.
Hopefully the mindfulness techniques we've shared in this episode help you to regain some balance. We also hope that by openly discussing this topic, we’ve helped break down some barriers and encourage you to ask for help when you feel those warning signs.
Our inboxes are always open to you if you’d like to get in touch. Belle and Liz. x
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Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates
Brand Credibility is all about improving your brand’s reputation and strengthening the trust you have with your customers.
If you’re in PR, marketing comms, SEO, or content creation, this week we’re sharing two handy (and free!) tools that we use to create credible, timely, topical content:
- Google Alerts: google.com.au/alerts
- SourceBottle: sourcebottle.com
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Do you have any other go-to tools to help create credible content for your brand? Let us know on socials!
Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates
Don’t forget to rate, review & subscribe <3
In this episode, we’re chatting about some simple and effective ways you can prepare for a new role. Whether you’re looking for your first marketing job straight out of Uni or wanting to open yourself up to new opportunities, we’ve got you.
For those of you early on in you’re career we share practical ways you can showcase your experience to date (Spoiler: LinkedIn is your best job-hunting-wingman) and how to prepare for interviews. For marketers that have been in the industry for a while, we dive into how you can proactively set yourself up for new, exciting opportunities.
After listening, we hope you feel inspired to get out there and share just how fabulous you are!
If you have any questions or want to share some tips with us we’d love to hear from you.
Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates
Don’t forget to rate, review & subscribe <3
This week we’re back with a resource roundup, each sharing 5 resources that are currently inspiring us both professionally and personally. From finance and career growth to professional role models and fun, relatable Instagram accounts.
Belle’s resource recommendations:
- The Barefoot Investor (book & audiobook)
- She’s on the money podcast
- KIC POD podcast
- @businesschicks on Instagram
- The Science of Storytelling, by Will Storr (book)
Liz’s resource recommendations:
- Lean In, by Sheryl Sandberg (book)
- Winging It, by Emma Isaacs (book)
- Digitalmarketer.com
- @ohmydigital on Instagram
- @apowermood on Instagram
We’d love to hear what books, pods, or audiobooks are inspiring you at the moment. Send us a message on Instagram or LinkedIn.
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Don’t forget to rate, review & subscribe <3
Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates
A lot of you have been asking us for advice on marketing tools and tips, particularly around YouTube and video advertising. You ask we listen mates!
We recently did a presentation at Orange Digital on YouTube advertising and in this episode, we’re breaking down our handy ‘WIIN’ framework for creating effective YouTube ads:
- Woo them in the audition
- Identify your brand in a natural way
- Involve your audience with the different elements
- Next steps - what’s the CTA?
The Dior ads we mention in this episode are linked below. We encourage you to watch them using the WIIN framework as a reference.
- Miss Dior ad v1
- Miss Dior ad v2
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What are you waiting for?! Dive on in to the episode and let us know what you think!
Don’t forget to rate, review & subscribe <3
You can connect with us on socials here:
- Instagram - @yourmarketingmates
- LinkedIn - /your-marketing-mates
Welcome back for Part 2! Following on from last week’s episode we’re talking about other fun ways to optimise your LinkedIn profile, develop your personal brand and grow your professional network. Some of this includes:
- Adding audio branding to your bio
- Personalised URLs
- Sharing your accomplishments in the Featured section
- Following trending hashtags
- Writing your bio and headline
We’re keen to hear any additional tips you have for optimising your profile and growing your connections. Please join the conversation on our social channels or send us a DM.
We have also linked our profiles below if you need a little inspo.
Happy optimising, mates!
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Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates
Liz - /lizzyballantyne
Belle - /isabelledebnam
When we sat down to share our tips on improving and optimising our LinkedIn profiles we had so many juicy pieces of advice that we have broken it into a two-part episode.
In Part 1 we’re discussing the fundamental parts of your profile that you can start to improve - your name and URL, description, profile photo, and ways to enhance your credibility and awesomeness through skills tests, endorsing, and recommendations.
But the most important tip is to have fun while you develop a profile that shares your personality and professional achievements - you should be proud of your accomplishments!
We'd love to hear what you think of this ep and whether you found these tips useful. In Part 2 we dive into a few more fun LinkedIn features you can experiment with.
Don’t forget to rate, review and subscribe <3
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You can also connect with us on socials and send us any questions you may have!
Instagram - @yourmarketingmates
LinkedIn - @your-marketing-mates
Ever felt like you’re fooling everyone in the room and one day everyone will figure out you’re a total phony?! This is commonly known as ‘imposter syndrome’ and spoiler alert it’s something that people experience at all stages of their career (and life)!
This week we are diving headfirst into the deep, dark, uncomfortable depths of imposter syndrome and sharing the warning signs and practical tips for dealing with it.
Here are some of the resources we’ve mentioned throughout this episode if you wish to check them out in further detail:
Blog - “Why you should embrace your imposter syndrome” by Kristin Wong
Poem - “Our deepest fear” by Marianne Williamson
New York Times article - “Learning to deal with the imposter syndrome” by Carl Richards
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If you’re battling with imposter syndrome and need some further advice or support, please get in touch with us on LinkedIn @yourmarketingmates
Belle & Liz x
Did you know 75% of searches never go past the first page of Google search results?!
This week we are talking about the importance of Search Engine Optimisation and three things you can start doing immediately (yay!) to help improve your SEO strategy:
- Designing for your website visitors, not yourself
- Optimising Page Speed - you have 3 seconds to keep people on your site
- Treating Google as your homepage
**Handy tool for testing your page speed: Think with Google - Test My Site
Don’t forget to rate, review, and subscribe <3 Please let us know on LinkedIn @yourmarketingmates if there are any topics you’d like us to discuss. We’d love to hear from you.
With International Women’s Day 2021 just around the corner, we’re talking all things #ChooseToChallenge. We were fortunate enough to recently attend a Business Chicks event (in person, hooray!) and learn from the incredible former prime minister, and Australia’s first female PM, Julia Gillard.
As a woman in leadership, Julia has certainly had her fair share of challenges but is choosing to call out bias and inequality. We walked away absolutely buzzing after this event and want to share our highlights with you.
Spoiler: we mention THAT famous misogyny speech which is doing the rounds as a TikTok trend: twitter.com/i/status/1245119135421366272
Don’t forget to rate, review & subscribe <3
Hello, there marketing mates! We’re excited to be back for a brand new season of podcasting goodness. We have plenty of exciting topics lined up for you in the coming weeks with a few new surprises. But to kick off S2, we’re discussing the whirlwind that has been the start of 2021…
Apple has made big changes in the world of data privacy, Google is threatening to leave Australia, Instagram has rolled out a new professional dashboard, Facebook has changed how it’s using Likes …and Clubhouse has entered the building!
We have lots to get through in this ep, so grab a bevvie of choice and settle in for a chat with your mates (we missed you)!
The Christmas break is just around the corner (wahooo!) and this week we are sharing the books and pods we’ll be diving into over the break.
Liz’s Xmas books & pods:
- Women in Leadership by Julia Gillard, Ngozi Okonjo-Iweala
- Wish List by Melanie La'Brooy
- This Is Marketing by Seth Godin
- Your CEO Mentor Podcast - Episode 61: Learning to Say No
Belle’s holiday hit list:
- Sapiens: A Brief History of Humankind by Yuval Noah Harari
- The Earth Locker Podcast
- Unlocking Us Podcast with Brené Brown
Thank you for tuning in and spending time with us this year. Have a wonderful Christmas break and we’ll be back with more marketing goodness in early 2021.
This week we’re talking pay rises! Shoutout to the fabulous Women In Digital ladies for sharing your wisdom with us on how to negotiate pay…it’s always a bit of an awkward and stressful convo, no matter the stage of your career.
Some of the key tips we discuss in this episode are…
- Knowing when is the right time to ask for a pay adjustment
- Making sure you’re having ongoing conversations and check-ins with your manager
- Negotiating other ways of being recognised
We hope this is helpful for anyone starting a new job or negotiating pay in the near future. We’d love to hear if you put any of these tips into practice and how it worked for you.
You can connect with us on LinkedIn or Instagram @yourmarketingmates
Special acknowledgements for this ep go to Women In Digital and Assisterhood.
Consumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021…
In this episode we dive into the 4 C’s of COVID:
- Cleanliness
- Contactless
- Community
- Compassion
Here’s the KFC case study we mentioned about how they’ve temporarily dropped their ‘finger licking’ slogan: https://bit.ly/3fOrVQc
Well done KFC, great use of Cleanliness in your marketing messages!
Have you heard of the 4 C’s of COVID? Or have you come across other brands who are actively embracing this messaging? Please feel free to message us on LinkedIn or Instagram. We’d love to hear from you.
In Part 1 Liz shared advice she's been discussing with her mentor on managing busyness.
This week Belle is sharing the 10 delegation tips she's been discussing recently with her mentor:
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Delegate early
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Select the right person
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Communicate the rationale and benefit
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Delegate the entire task to one person
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Set clear goals and expectations
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Delegate responsibility and authority
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Provide support, guidance and instructions
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Take personal interest in the progress of delegated task
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If you’re not satisfied with the progress, don’t take the project back immediately
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Evaluate and recognise performance
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If you found these tips useful we'd love to hear from you.
You can email us: yourmarketingmates@gmail.com
Or get in touch via our Instagram: @yourmarketingmates
We know life can get pretty busy at times… Liz recently caught up with her mentor to discuss ways to manage busyness while also being available for team members - particularly when in a management position.
Next week we will hear from Belle and what she’s been chatting with her mentor about.
We can certainly relate to when your to-do feels like it’s constantly growing (not shrinking?!) and you can start to feel a little overwhelmed. There are so many time management tools and techniques out there, so it’s all about testing to see what works best for you.
Liz is a ‘calendar-blocker’, whereas Belle loves lists and Monday boards. We’d love to hear what your time management techniques are or if you have any questions about this ep.
You can email us: yourmarketingmates@gmail.com
Or get in touch via our Instagram: @yourmarketingmates
Establishing your online presence and professional tone of voice can feel a little overwhelming when starting out in your career. A good place to begin is by understanding your personal values and what brands you align with.
We've included some links to a few free quizzes below to help you identify your values and the brand personalities that you're naturally drawn to. If you haven't already, start becoming active on LinkedIn and expanding your network. At the risk of sounding cliche, it really is all about who you know in the industry!
Bonus tip: Buy your personal website domain. Creating a website (this can be down the track) or personal portfolio will help with your credibility when applying for jobs and it's also great practice with building a website.
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Quizzes:
1) Eclectic Energies Enneagram Tests
2) Brand Personality Quiz
3) Brand Archetypes (explains Brand Personality results)
We're both subscribed to a range of different emails, publications, blogs and podcasts that keep us in the know from a marketing and industry perspective.
Here are 8 of our top resources that we'd recommend you check out:
The Clikk
The Harvard Business Review
Later (Instagram blog)
Kate Toon (SEO)
HubSpot (blog)
Marketing Magazine
The Quicky (podcast)
Marketing School (podcast)
We'll be sharing some of our resource recommendations on a regular basis and would love to hear what you're listening to or filling your inbox with. You can get in touch with us on LinkedIn or via our Instagram @yourmarketingmates
We’ve combined our top meeting tips for a kick ass meeting - which coincidentally happen to all start with P’s. Here are 6 things you can start putting into practice during your next important meeting:
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Power dressing - wear what makes you feel confident!
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Power moves - aka “the claw” hand*
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Position yourself in the middle of the table & break the ‘them vs us’ meeting mentality
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Preparation is key - do your LinkedIn stalking
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Provide an agenda in advance
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Pre-plan who the dedicated note taker is - don’t ALWAYS put your hand up
Bonus tip: Power stance in the mirror beforehand!
*Check out our Instagram for a pic of the claw! @yourmarketingmates
The start of a new month only means one thing - it’s time to report on your marketing results. In this episode we each share our tracking tool BFFs when it comes to simplifying your reporting and informing your strategy for the next month.
Here are the links to our two must have tracking tools:
Google Campaign URL Builder - UTM tracking links
Google Tag Manager - Your one stop shop for tracking codes.
If you have any questions about reporting, or these tools, we'd love to hear from you.
You can message us via Instagram - @yourmarketingmates
Or, please feel free to connect with us on LinkedIn.
This week we have some exciting updates to share with you in the world of Facebook and community management. For those of you in Social Media marketing roles, the removal of the 20% text rule for Facebook ads is a bit of a game changer...is it a good or bad thing? Only time will tell.
Mumbrella also recently announced their new comment moderation policy which got us thinking about how we should be reviewing and moderating comments and our social media policies.
What do you think about these updates? We'd love to hear from you.
You can message us via Instagram - @yourmarketingmates
Or, send us an email - yourmarketingmates@gmail.com
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Read more about these updates in the links below:
Facebook Ad Text Update
Mumbrella's Comment Moderation Policy
The Guardian - "Australian media companies face defamation liability for comments on Facebook"
In our first episode we take a trip down memory lane and discuss how we’ve ended up in our current roles - what we studied, where our specialist marketing skills have developed and how our current roles in leadership have continued to develop our T-shaped marketing skills.
We also touch on why we’ve both gone down the generalist marketing route, as opposed to becoming specialists.
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What’s a T-shaped marketing skill set?
To join our community, you can follow us on Instagram: @yourmarketingmates
If you'd like to show your support, please rate, review and subscribe and share YMM.
Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. Every week we’ll be having a casual chat about life in marketing and leadership. Feel free to grab a coffee, or a wine, and settle in for a chat with your mates.