The Digital Slice: Recent Episodes
Brad Friedman
The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
What if the next valuable asset isn't a house or stock—but a neglected website hiding in plain sight?
AI is creating an internet-scale opening for people who learn to treat websites and online businesses like digital property instead of simply technology.
Join Brad Friedman and Matt Raad as they explore why AI and the borderless internet could create the next major online wealth opportunity, and how everyday professionals can start small, build practical digital skills, and pursue cash flow and equity without massive capital or technical expertise.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Has your podcast become a long-form ad instead of audience-first content, making it harder to earn attention, trust, and measurable business results?
Join Brad Friedman and Roger Nairn as they explore how brands can build audience-first podcasts, measure ROI, choose the right audio/video strategy, repurpose episodes across the funnel, and grow loyal audiences so you can turn your podcast into strategic content that drives thought leadership, loyalty, and results.
Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a global branded podcast agency that helps brands create high-performing shows built for real audience engagement.
Roger and his team have built podcasts for organizations including Amazon, lululemon, RBC, Cirque du Soleil, Deloitte, and The Wharton School, along with many other brands looking to make podcasting a meaningful part of their content strategy.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
If your emails, ads, and landing pages sound generic—and your audience notices—your clicks, conversions, and brand trust can take a hit.
Join Brad Friedman and Evelina Kaganovitch as they discuss the importance of good copywriting in email and marketing campaigns, why AI can't replace real brand voice, and how better messaging can improve trust, conversions, and results.
Evelina Kaganovitch is a messaging strategist and copywriter who helps creative founders turn their content, especially email lists, into revenue engines.
In this episode, Evelina shares practical guidance on using AI without sounding generic, writing stronger ad hooks, improving trust through human-centered messaging, and creating copy that better matches your audience's needs and level of awareness.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Podcasts build depth; PR builds reach. Here's how smart brands use both to compound authority.
If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create.
Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how strategic storytelling helps small and medium-sized enterprises and brands connect with their audiences so you can build authority, visibility, and measurable results.
Liz Brooks is a Client Account Manager at Interview Valet with a focus on podcast interview marketing and PR.
With experience at top media outlets and PR agencies, Liz helps small and medium-sized enterprises and brands connect with their audiences through strategic storytelling and smarter podcast outreach.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Most service-based businesses use the same software and the same playbook, hoping efficiency alone will create a competitive edge.
Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve efficiency, increase valuation, and prepare for a stronger exit so you can build a more scalable, defensible company.
Ghazenfer Mansoor is a founder, author, and tech strategist who helps businesses unlock significant growth through AI and custom software. He is the CEO of Technology Rivers, a software development firm that builds HIPAA-compliant healthcare platforms, SaaS products, and internal tools that automate operations and increase valuation, especially for service-based and regulated industries.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards.
Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice.
Rob Odell is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transform their marketing into scalable patient acquisition engines.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
As AI moves faster than most businesses can adapt, the real challenge is using it to gain an edge without losing the human thinking and judgment that make us valuable. To do this, we've got to start using AI today.
Join Brad Friedman and Bruce Randall as they explore how businesses can start using AI, what AI is already changing in the workplace, and why human awareness, ethics, and critical thinking matter more than ever, so you can adopt AI strategically without losing your competitive edge or your humanity.
Bruce Randall bridges advanced technology and human awareness. With 25+ years in leadership roles at startups, Oracle Cloud, and AT&T, he has guided organizations through AI-driven transformation, cloud strategy, and large-scale innovation.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
If your business is collecting reviews without a clear strategy, you could be leaving visibility, trust, and revenue on the table.
Join Brad Friedman and George Swetlitz as they discuss how reviews, responses, sentiment analysis, and AI can strengthen your reputation management strategy so you can improve visibility, win more customers, and keep them coming back.
George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow by improving review management, delivering deeper review insights, and strengthening understanding of the competitive environment, all focused on driving customer acquisition and retention. George's approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results.
A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing. always with a focus on results, not theory.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at friedmansocialmedia.com/magai. And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms.
Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably.
Andy is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai If it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
What if your marketing failed because you tested too much at once?
Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions.
Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can make smarter decisions with cleaner data and better outcomes.
Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients.
He is also the Founder & CEO of Ridge Media, a firm that stands apart by applying the scientific method to the marketing landscape.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
What if the numbers you trust most are sending you in the wrong direction?
If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers.
Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing decisions based on surface-level metrics, this conversation will challenge how you measure success and help you focus on what really matters.
Justin Rashidi is the founder of SeedX, a consultancy that helps medium to mid-market companies improve performance across data, sales, and marketing. In this episode, he explains how scientific thinking and hypothesis-driven testing can help marketers validate what is really happening inside the business.
With a background rooted in science and engineering, Justin brings a rigorous, data-first mindset to modern marketing. He focuses on helping companies separate platform claims from actual business impact so teams can make smarter decisions about attribution, budget allocation, and growth.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready?
If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business.
Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive digital experiences from the start so you can improve usability, reduce friction, and better serve people with disabilities.
Mike Barton is a marketing and communications leader at AudioEye dedicated to making the internet more accessible for all.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts.
Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth.
David is the President and Founder of Content Workshop, a story-first content marketing agency. While in graduate school, he assembled a collective of storytellers whose sole purpose was to use their storytelling skills to help brands create and convert an audience. That idea became Content Workshop in 2013. After graduating from the University of Tampa with an MFA in Creative Writing, he authored the Amazon Best Seller: "Kingmakers: A Content Marketing Story."
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever.
Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance customer service and sales. With a deep background in growth strategy, Sam previously led innovative initiatives at companies like HubSpot Labs and Flock.com.
He's also a former professor at Harvard University and co-author of Inbound Commerce - How to Sell Better than Amazon. Sam shares his insights on how AI is shaping the future of business.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Your prospects don't care about your solution. They're asking themselves one question—and you're missing it.
Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects.
Ari Galper is a leading voice in trust-based selling and the founder of AriAI, a trust-based AI sales and business growth platform. In this conversation, he explains why traditional selling has become commoditized and why prospects often decide whether to trust you as a person before they ever evaluate your solution.
He also shares his "doctor, not pharmacist" mindset, breaks down how to use trust-based language in sales conversations, and explains why many business owners should focus on fixing conversion problems before trying to generate more leads.
Ari's work is especially relevant for low-volume, high-margin businesses with longer sales cycles, including advisors, attorneys, consultants, and software sales professionals who need stronger conversations, not just more activity.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first.
Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University.
Straight out of undergrad, he was hired into a startup that made products for the defense industry. Within three years Faizan became Head of R&D there architecting a system that enabled precision torque control in intricate small-scale products such as night vision goggles leading to an acquisition by the USAF.
Faizan co-founded Genxsys in 2016 - a company that made Rain deflector lenses for cameras. These lenses would be adjusted on DSLR cameras, spinning at 1800 RPM to get rid of any rain / snow from the circumference of a picture or movie being shot. The technology was acquired by a company that rents equipment to Hollywood production studios.
In 2019, Faizan founded Invensify, after noticing his diabetic father struggling to travel with his insulin that he had to take daily multiple times. The ice packs would melt / were not precise and often were prohibitive when traveling on planes. He raised money to develop the worlds most power efficient cold chain shipper using solid-state quantum technology, disrupting a $6.5 billion pharma drug delivery packaging market.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%.
Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM tools to help life insurance professionals streamline their processes, improve client connections, and boost conversions.
Todd is known for his commitment to simplifying the sales process, the levity he brings to everyday situations, and his agent-first approach. He is also known for creating high-quality resources that empower agents to succeed in a competitive market.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention.
Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back.
Jesse Kay is the CEO of Vyber Media, where he helps high-growth brands use email, SMS, and lifecycle marketing to increase revenue across the funnel. Through innovative, youth-focused strategies, Jesse has worked with professional athletes, small business owners, and Fortune 1000 CEOs to drive measurable results in email, SMS, paid social, growth marketing, and influencer campaigns.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises?
Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don't apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to find undervalued channels in saturated markets so you can focus on generating real revenue instead of chasing vanity metrics.
Carlos Corredor is a seasoned digital marketing executive with over 20 years of experience across multiple perspectives in the industry. As the CEO of Condor, a boutique agency focused on generating qualified opportunities for mid-market B2B and tech services companies, he brings a unique blend of analytical rigor and entrepreneurial vision to every engagement.
He began his career in Venezuela in sports journalism and baseball analytics, running a Moneyball-style stats site for Latin American winter leagues before bringing that same obsession with numbers and competitive advantage into the world of digital marketing.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script.
Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them.
Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group and Biz Growth Matters, where they help entrepreneurs and family-owned businesses accelerate growth through brand positioning, marketing strategy, and business coaching.
Melissa spent 20 years in corporate America working with large, publicly traded healthcare companies, helping health systems automate manual processes around patient and medication safety and leading complex change management across departments.
Steve grew up in his family's service and repair business, served for 25 years as an education and executive pastor, then returned to help run and grow three related businesses. Together they co-authored Family Business Facelift and Smart Exit Blueprint and now focus on helping older married owners embrace technology, document their systems, and become "obsolete by design" so the business can finally serve their life.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
You should NOT buy a CRM until you know this one thing...
Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals.
Adam Honig is here to help business owners and manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamline operations specifically for mid-sized manufacturers.
Unafraid to take strong stands, he's known for his opinionated, often controversial takes that challenge the status quo—all aimed at freeing manufacturers from "crap work" to focus on what actually matters. No fluff, no CRM headaches, just real results.
A frequent speaker on industry podcasts, Adam shares how Spiro's "anti-CRM" approach helps manufacturers build strong customer relationships without the inefficiencies of outdated systems.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community?
Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships.
Ondar Tarlow is a marketing strategist and brand partnerships leader with more than 20 years of experience helping small, medium, and corporate businesses grow. He has built brands and customer experiences across financial services, lifestyle, and sports, and has led marketing as Chief Marketing Officer at Pacific Premier Bank.
As CMO, Ondar helped forge a major partnership with the Los Angeles Chargers as they moved from San Diego to LA, integrating the bank into everything from game day experiences to digital campaigns while also serving as the team's primary banking relationship. Today, he runs marketing consulting for Zero Nation, a youth culture focused brand and talent collective that connects companies with Gen Z and Gen Alpha across action sports, gaming, fashion, and entertainment.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Google is at war with AI spam. Is your website in the crossfire?
Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more.
Jon is the Founder / CEO of Originality.ai, they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI as well as specializing in AI detection technology. He is also the Co-Founder of Motion Invest where they help you buy and sell content sites quickly.
Jon has been involved in the SEO and Content Marketing world for over a decade.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Are you worried one day your financial advisor will be an AI bot? This is not going to happen. But it will help them remember everything about you.
Join Brad Friedman and Bill Rice as they chat about the current state of FinTech and the future we can expect.
Bill is a veteran Air Force counterespionage officer who became marketing expert who's been in the lead gen game since before social media existed! As the creator of Kaleidico and Bill Rice Strategy Group, he's produced over 500,000 leads per year for clients, creating and exiting multiple successful companies along the way, while producing more than 9 figures for clients.
But Bill's not your average marketing specialist. His transition from developing information warfare centers in the Air Force to launching one of the first mortgage lead management systems gives him a distinctive perspective on consumer psychology and company scaling. Through economic downturns and the rise of AI, Bill has consistently stayed ahead of the curve, most recently selling his agency for a 7-figure exit. (here's something cool: Bill was also a member of the founding team of the first internet bank back in 2000 and scaled it to $1B in home equity loans, eventually exiting to a PE firm)
Today, he's on a journey to share his strategies for developing sustainable demand-generation programs that drive real outcomes. From producing content that performs to developing automated lead systems that grow, he brings actionable strategies that get results.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed.
Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands while generating revenue.
Stewart Cohen leads a boutique production company dedicated to delivering exceptional work and creating enjoyable, productive client experiences. Passionate about the power of images and video in marketing and brand identity, he brings the same energy and attention to detail to every project, whether it's a large-scale TV production or an intimate still shoot. Stewart thrives on collaboration, driven by a deep curiosity about his clients' stories and a commitment to exceeding their expectations, building lasting partnerships along the way.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Do you ever dream about being a digital nomad? Is traveling the world while running your successful business something you've always hoped to do?
Brad Friedman and Karen King talk about doing just that during this week's The Digital Slice Podcast.
Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro, a platform and coaching program designed to help solopreneurs and coaches build scalable, location-independent businesses. With over a decade of experience in technology coaching and marketing, Karen specializes in simplifying business automation so her clients can focus on creating freedom, not just revenue.
After leaving corporate burnout behind, Karen sold everything to travel the world with her family, embracing a "world schooling" lifestyle for nearly a decade. This journey inspired her to launch Worldschooling Central, a 13,000-member community helping families educate their children through travel. Now, she merges her expertise in business automation with her passion for freedom through The Escapreneur Movement—a program teaching entrepreneurs how to design businesses that fund their ideal lifestyles.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches?
Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching.
Andreas Voniatis is the founder of Artios, helping business leaders in ambitious B2B and technology companies achieve breakthrough website results. He's the author of Data-Driven SEO with Python and has been featured in Search Engine Watch. By combining advanced math, data science, and proprietary AI, Andreas says he delivers 3–5x more non-brand organic traffic and guarantees a 2x ROI—far beyond what traditional SEO and content marketing can provide.
His journey began when he began thinking that traditional SEO and content marketing were becoming guesswork. Rather than leave the field, he retrained in data science. That shift changed everything — like Neo seeing the Matrix. With Python and new mental models, he began approaching organic growth with scientific precision and scale.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions?
Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions.
Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Ryan Deiss, Jon Benson, and Jeff Walker. Over the years, he beat dozens of control letters, some of which were penned by famous copywriters. He improved email marketing campaigns and backend revenues for companies like Aweber and MyPoints. He tripled sales of Cigna insurance policies. His magalog for a Re/Max agent generated $250,000 per weekend. And one of his video sales letters generated over $1.2 Million.
Today, Trevor boosts conversion rates at every step of a marketing funnel. He develops persuasive offers, collaborates with customers on "WOW" testimonials, and describes in detail the negative ripple effects of not taking action… or worse, choosing the wrong solution. By making the unique advantages of a client's solution more compelling, he multiplies their return on ad spend. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Do you feel you're wasting ad spend! Listen and learn how to double your eCommerce sales without more traffic.
Join Brad Friedman and Matthew Stafford as they discuss concrete ways to increase your eCommerce sales without spending more money.
Over the past three decades, Matthew Stafford has been entrepreneurial and successfully built several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures.
Matthew is the Managing Partner of Build Grow Scale and an equity owner of some in-house eCommerce brands. He has knowledge and expertise, enabling him to mentor thousands of store owners through paid eCommerce groups and live events.
His experience has also allowed him to help hundreds of eCommerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about eCommerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly eCommerce-focused event in North America - BGS LIVE.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Unlock the secrets to email marketing that actually work. Stop treating your list like an ATM and start building real results!
Join Brad Friedman and Cole VanDee as they dive deep into your Inbox and decipher what works and what doesn't work in the emails we send.
Cole is the Co-Founder of inboxingengine, a leading firm specializing in email marketing and consulting. Under Cole's leadership, InboxingEngine has generated over $106 million in found revenue for their clients. They have sent over 327 million emails with a 67% open rate, helping businesses dramatically scale their revenue through strategic email marketing.
Cole works with businesses like Fullstaq Marketer, Inspirean, and Impact Brands, helping them add an additional six or seven figures per month through email marketing. One of their biggest success stories includes their work with Keala Kanae, Founder of Fullstaq Marketer and Inspirean, where InboxingEngine transformed their email list into a $1.2 million-per-month profit center.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Have you always wanted to use public speaking to grow your business, attract clients, and add to your marketing toolbox?
Join Brad Friedman and Leisa Reid as they chat about just that, and much more!
Leisa Reid is the Founder of Get Speaking Gigs Now and CEO of the International Speaker Network. With a mission to transform public speaking into a soul-filling business growth strategy, she's the go-to "Talk Doula," helping entrepreneurs create signature talks and secure bookings for a lifetime. Having rocked over 600 stages, authored 7 books, and graced the airwaves as a podcast host, Leisa shares her proven strategies with others so they can make an impact on the world.
When she's not empowering entrepreneurs, Leisa embraces her roles as a mom, a wife, and a devoted dog-lover, all while indulging her passion for live rock concerts and dance fitness classes.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Are you missing the biggest opportunity in history? Don't sleep on this AI revolution. Discover what happens when AI becomes your Co-CEO.
Join Brad Friedman and Michael Tchong as they chat about the AI revolution, the truth about the AI disruption and the 45 million jobs that are going to disappear.
Michael Tchong is a serial entrepreneur, high-energy futurist and innovation expert known for his ability to decode the trends reshaping society. Throughout a pioneering career that spans advertising, publishing, technology and trend forecasting, he has launched five startups that helped drive fundamental shifts in digital culture – from desktop publishing to online marketing and generative AI.
Founder of Ubertrends Academy and author of "Ubertrends – How Trends and Innovation Are Transforming Our Future," Tchong interprets the massive waves (ubertrends) redefining our world, from Time Compression to the Digital Lifestyle. His motto, "I help you catch the next wave before it catches you," captures his mission of empowering changemakers to lead, not follow.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
What if one misstep could jeopardize everything you've built as a CEO? Safeguarding your reputation and brand must be top of mind.
In this episode of The Digital Slice Podcast, Brad Friedman and Ran Blayer dive deep into the world of corporate and reputation challenges, and the efforts it takes to amplify your message and put these challenges behind you.
Since 2005, Ran has been advising top CEOs, business leaders, and brands on how to navigate through corporate and reputation challenges. He's helped them digitally amplify their key messages and agendas, allowing them to achieve their goals and establish themselves as leaders in their industries.
His team of communications, content, digital, and creative professionals work tirelessly to develop strategies and campaigns that meet the needs of their clients. They have established partnerships with leading service providers and strategic partners worldwide, ensuring their clients receive the highest-quality services available.
Before he was co-founder & CEO at Percepto, Ran served as the Vice President of Sales and Business Development at Seperia. He received his BA in Political Science and Communications from Haifa University and his MA in Conflict Management and Resolution from Tel Aviv University.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai
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Join Brad and Scott Cate as they chat about Time-of-Day Marketing and figuring out the best time of the day to get the right message to customers.
Scott Cate is a SaaS innovator with more than three decades of experience. Since 1991, Scott has navigated the evolution of software—from the days of floppy disks to the cutting-edge, cloud-native solutions we rely on today. He's seen hundreds of startup failures, made several successful exits, and served in key engineering roles at industry giants like Microsoft and Amazon. Scott blends this deep technical expertise with his talents as a public speaker to inspire and engage audiences.
Scott excels at identifying unmet needs and turning them into transformative solutions. Having traveled to 52 countries and flown more than 2 million miles, he's experienced firsthand the challenges that global marketing teams face when it comes to managing links at scale. His insights into the lack of sophisticated link management tools (particularly for tasks like intelligent routing, bot detection, and traffic validation) became the driving force behind 301.Pro.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Join Brad and Brandon Willington as they chat about Brandon's transition from viral DJ to top ad agency founder, and the secrets to marketing and growth.
Brandon Willington is a lead generation expert who helps small service-based businesses escape the trap of word-of-mouth marketing and inconsistent sales. From nightclub DJ to founder of a five-location DJ school, Brandon built his marketing chops in the real world—eventually launching an award-winning agency known for helping underdog businesses stand out with sharp, results-driven advertising.
Named one of Australia's Top 50 Young Entrepreneurs (2022) and founder of a Top 5 Independent Agency (2023), Brandon blends sharp insights with wild stories—from viral mixtapes to Facebook ads that got a club sued (in a good way). As a guest, he shares candid and actionable lessons on marketing, audience psychology, and transforming scrappy small businesses into reliable revenue machines.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai
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Join Brad Friedman and Elizabeth Bieniek as they chat about leadership, good peopling, and the importance of focusing on building relationships.
Elizabeth Bieniek is an author, speaker, and consultant focused on "good peopling" as the secret to exceptional execution. As a founder and Fortune 100 innovation and engineering leadership veteran, her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through ambiguity to build empowered, resilient teams that last.
Named Toptal's 10 most influential "Female Pioneers in Technology," she has spoken on bridging the gap between human connection and innovation at EmTech NEXT, Chatham House, ITEXPO, AWE, and the Global AI Community. Her leadership and innovation philosophy have been featured in Forbes, Bloomberg, Inc., International Business Times, Tech Times and Women in Business.
Her book, Cake on Tuesday, explores leadership, innovation, and personal growth through Bieniek's journey leading a stealth startup inside big tech. An inspiring narrative beyond technology, it weaves practical tips with real-world experiences to reveal the heart and stories behind groundbreaking advancements.
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Brad and Nicole Powell discuss neuroscience-backed tactics to simplify your message, reduce friction, and turn browsers into buyers.
Nicole, a certified brand strategist and neuromarketer, is the founder of HALCON Marketing Solutions, an agency known for crafting compelling brands. She has over 16 years of experience at media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole now calls St. Louis home, balancing entrepreneurship with raising two toddlers. Blending instinct, creative flair, and neuromarketing expertise, she empowers businesses to thrive.
Through her work, Nicole has been featured in various major media publications such as USA Today, CEO Weekly, Yahoo Finance and even on KMOV's Great Day St. Louis, while being a known speaker at events such as the STL TechWeek.
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Join Brad Friedman and Doug Brown as they discuss the need to integrate your sales and marketing teams and train them to provide personalized follow up.
Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert.
He has led client award-winning and high-performance teams as well as pioneered profitable development programs for companies. He has advised companies such as Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, Nationwide, Embassy Suites, Inc. 500 to 5000 companies, and thousands of other businesses and entrepreneurs.
As an independent division head, Doug created, trained, and presented high-impact, results-oriented web seminars for prospects of Tony Robbins and Chet Holmes. Doug increased their division sales by 864% and close rate by 62% in just six months.
Today, he helps companies and individuals increase their sales by incorporating sales revenue and profit growth strategies used by top 1% performers through the Top 1% Academy, Sales Revenue, and Profit Growth Masterminds. He also specializes in creating commission-only sales teams and advises companies on how to properly prepare for a high-performing sales team so they can attract and retain elite sales producers.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Brian Corcodilos discuss 3D CGI Visualization and Brian’s disruptive approach to the real estate industry. Brian Corcodilos is a seasoned CEO and a natural leader with a passion for entrepreneurship. He is the founder and CEO of Designblendz, a dynamic architecture firm based in Philadelphia.
Brian’s unique and disruptive approach to the real estate industry sets Designblendz apart. He embraces cutting-edge 3D technology to empower clients in designing, marketing, pre-selling, and leasing properties virtually. By harnessing the power of these innovative tools, Brian is revolutionizing the real estate landscape and enabling clients to make more informed decisions in the digital age.
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Join Brad Friedman and Jessica Rhodes as they chat about the transformative power of podcast guesting, the top strategy for thought leaders in 2026!
Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients!
When she’s not talking about podcast guesting, Jessica can be found in a sauna + cold plunge, wrangling her backyard chickens, or serving as chauffeur to her very athletic kids!
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Join Brad Friedman and Carly Ries as they chat about thriving as a solopreneur, beating isolation, collaborating with others, and growing your network.
Carly Ries has been immersed in the marketing world for nearly two decades, bringing her expertise to businesses ranging from local mom-and-pop shops to global Fortune 500 companies.
Since 2016, she has embraced the remote work lifestyle as an independent contractor.
Starting in 2020, as the Fractional Chief Marketing Officer for LifeStarr, co-hosting the Aspiring Solopreneur podcast, and co-authoring the upcoming book, Solopreneur Business for Dummies. Carly has dedicated her career to helping solopreneurs create businesses and lives they love. She has found that while she initially set out to educate other solopreneurs, they have taught her just as much. Carly deeply understands the ins and outs of solopreneurship and is passionate about empowering others on their entrepreneurial journeys.
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Brad Friedman and Nick Musica discuss whether SEO is dead in the age of AI. They talk about what still works and what doesn’t for small businesses trying to get found online.
Nick has been a practicing, hands-on SEO expert since 2003. He led SEO efforts at High Point Insurance (Now Plymouth Rock), Esurance and Rocket Lawyer before starting his SEO agency, Optics In, in 2019.
Nick and his team at Optics In, LLC, provide SEO strategy and execution for small businesses in various sectors, including finance and technology.
Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco.
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Influencer and affiliate marketing decoded! Join Brad Friedman & Tye DeGrange to explore tools and tactics that drive real business growth.
Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency.
Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray.
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Join Brad Friedman and John Horn as they chat about digital advertising and how to achieve real ROI while ensuring sustainable growth.
John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions.
John’s journey began at 19, working in a warehouse while nurturing a passion for marketing. In 2012, he joined his brother to build StubGroup from the ground up, despite having little experience. The turning point came when John realized businesses needed more than just a PPC expert—they needed a partner to navigate the complexities of scaling.
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Brad Friedman and Eitan Koter chat about why video is the fuel that drives commerce and how businesses can incorporate video into their marketing strategy.
Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce.
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Join Brad Friedman and Andy Culligan as they chat about getting your sales and marketing teams to work together and the hidden costs of siloed teams.
Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients.
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Join Brad Friedman and Jeff Hampton as they chat about how businesses can leverage YouTube to boost visibility, attract clients, and grow revenue.
Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and a litigator, Jeff has handled over 100 jury trials, gaining extensive courtroom experience.
As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven-figure enterprises.
A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth.
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Brad Friedman and Kasper Sierslev reveal how smart marketing processes free you up to focus on the fun, creative work.
Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.
As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.
Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.
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In this episode of The Digital Slice Podcast, Brad Friedman and Will Haire talk about how D2C brands can leverage Amazon to scale their businesses.
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency dedicated to direct-to-consumer retail brands aiming to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. With over half a billion dollars worth of sales on marketplaces, Will has established himself as a leading authority in the industry.
Will has extensive experience working with e-commerce businesses, leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. BellaVix has successfully collaborated with renowned brands such as Instant Pot, Wilton, and Outward Hound, delivering exceptional growth and results. As an agency, BellaVix is proud to be part of Amazon's Service Provider Network, a Verified Amazon Advertising Partner, and an Amazon Global Selling Partner, ensuring top-tier service and expertise for their clients.
In his spare time, Will is a Father of two, Victoria and Sebastian, and handles most of the planning for family activities, which he loves. When not parenting, he appreciates good coffee or whisky, depending on the time of day. Will is passionate about helping brands achieve category domination.
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Join Brad Friedman and Rich Kahn as they chat about how every business doing any amount of digital advertising is likely experiencing ad fraud.
Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur since 1993, Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S.
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Join Brad Friedman and Lorene Cowan as they talk about the marketing of a dating app for entrepreneurs who want to connect with like-minded people.
As an Entrepreneurial Life Strategist and founder of The Experts Tribe Entrepreneurial Success Lab, Lorene coaches business owners on aligning financial success with personal fulfillment. Her work emphasizes accountability, work-life balance, and strategic decision-making, ensuring that entrepreneurs build not just wealth but a life they love.
Inspired by her own experiences, Lorene created Yoke to help entrepreneurs connect with like-minded individuals who share their ambition, drive, and lifestyle. More than just a dating app, Yoke fosters both romantic and professional connections, allowing users to earn commissions as matchmakers. With Yoke, business owners no longer have to choose between love and success. They can have both.
Lorene’s work has been featured on Fox, CBS, NBC, Entrepreneur, and top New York City media outlets. She is an active member of the Harvard Alumni Entrepreneurs and the Harvard Alumni Association.
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Join Brad and Dan Nikas as they chat about transitioning from being a homicide detective to an email marketing guru. And the state of email marketing today.
Dan Nikas is an expert in Meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results. Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit.
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In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed.
Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand.
He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits. He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms.
Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others.
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Join Brad Friedman and Elizabeth Greene as they chat about helping business owners who sell on Amazon and feel lost in the jungle with a butter knife.
Elizabeth Greene is the founder of Junglr, an Amazon advertising agency built on one core principle: simplify to scale.
A former Amazon seller herself, Elizabeth understands the challenges of standing out in an increasingly saturated marketplace. Drawing on deep industry insights and firsthand experience, she helps brands cut through the noise and grow strategically — often to eight figures and beyond.
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Join Brad Friedman and Emeric Ernoult as they discuss digital marketing ROI and attribution. The art of getting credit for your social media work.
Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Emeric’s strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove the value of their investments.
Emeric’s passion lies in empowering marketers to showcase the true value of their efforts, ensuring that time and resources spent on social platforms contribute meaningfully to an organization’s bottom line. His relentless focus on building the best product on the market has not only fueled Agorapulse’s success but also redefined the standards of excellence in social media management tools.
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Join Brad Friedman and Kevin Dean as they discuss the shift in how business is done, AI, and the importance of business owners considering the real value they provide to clients and customers.
Kevin J. Dean is leading AI-driven business transformation. As the Founder and CEO of ManoByte, a technology services company specializing in business process automation, CRM, and intelligent automation, Kevin has dedicated his career to helping businesses thrive in the digital age. With over two decades of experience, Kevin’s expertise has enabled enterprises to leverage AI for significant growth.
Kevin holds a degree in Data Science and Analytics, shaping his data-driven strategies for business optimization. Under his leadership, ManoByte has become a trusted partner for optimizing sales, marketing, and customer service processes, streamlining operations, and enhancing customer experiences.
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Join Brad Friedman and Jonathan Baker as they chat about a topic every business owner needs to think about at some point. Having an exit strategy!
Jonathan Baker heads up the M&A practice at Punctuation. He has worked on dozens of deals both inside and outside the industry and brings a unique perspective as a fellow owner who has gone through the process himself.
He graduated from Emory University’s Goizueta Business School in 2005. His career began working at a small boutique marketing strategy consultancy. There, he was able to do marketing strategy and positioning work for many well-known Fortune 500 CPG companies.
In 2011, he left to start a craft brewery, Monday Night Brewing where his focus was on marketing, sales, and taprooms. After helping his business partners grow to 180+ employees and numerous locations, Jonathan stepped away from the day-to-day to head up the M&A practice for Punctuation.
He loves cocktails, music, and hiking, and lives in Atlanta with his wife, two kids, and entitled rescue Australian Shepherd, Oscar Snugs.
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Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more!
Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth.
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In this episode, Brad Friedman and Ivan Burban discuss the need to collect the right data in order to make data-driven decisions that generate revenue.
Ivan Burban is the Head of Marketing at Coupler.io, with over 12 years of experience in digital marketing, SEO, analytics, and product management. Ivan advocates the growth culture and value of data for modern marketing. He firmly believes that marketing is the first driver in business growth, and he's happy to share the knowledge to help businesses grow from zero to unicorn status fast.
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Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience.
Adam Ortman is a marketing author as well as the president and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to help businesses transcend mediums and resonate with global audiences.
As a consumer psychologist, Adam navigates the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior. His journey, enriched by academic pursuits and a master's degree in advertising and consumer psychology, has been a cornerstone in his approach to marketing and business performance at large. Adam has collaborated with dynamic brands such as UnitedHealth Group, Nike, American Express, Kellogg, Textron, and many others. Each partnership is a unique narrative of blending traditional values with innovative strategies to navigate the complexities of modern markets. Adam’s work and life are a continuous quest for knowledge, growth, and connection, always aiming to leave a positive imprint on the world, one innovative campaign at a time.
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Join Brad Friedman and Saul Marquez as they discuss the ins and outs of marketing strategies and tactics for practices, vendors and healthcare systems.
Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the healthcare sector, Saul's journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic.
Recognizing significant gaps that companies were faced with in strategy, digital marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The consultancy focuses on helping healthcare brands and businesses scale and thrive in the digital age.
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Join Brad Friedman and Carolyn Lowe as they discuss the science behind growing your brand’s profitability by selling products on Amazon without ads.
Carolyn Lowe established ROI Swift in 2015 to provide expert assistance and profitable Amazon strategies for established brands. Her mission is to rectify the overcharging and under-serving of smaller businesses by large agencies.
Under Carolyn's leadership, ROI Swift has achieved significant success. It has helped over 150 brands grow profitably and has the ambitious goal of assisting 500 brands in total.
Carolyn's journey from a Fortune 100 company, Dell, to founding her own agency showcases her dedication to helping emerging businesses thrive. She holds a B.S. in Business Administration, is a licensed pilot, and has nine years of advisory board experience at the Austin Airport.
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Refresh vs. Rebrand: Learn how a strategic rebrand can skyrocket your firm's success with Brad Friedman and The Rebrand Man, Jim Heininger.
Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It's a jetpack to your success.
Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement, and internal marketing, customer experience design and marketing/public relations.
Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. In the last two years, he has led rebranding efforts for Bravanti (formerly BPI group), 1Concier (formerly T-Y Group, Riegel Linen, Harbor Linen), BlueCross Blue Shield, and ReUp. He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding.
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Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a log, and how great brands solve problems, while their branding elicits emotions.
Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO.
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Join Brad Friedman and Jim Harenchar as they discuss the importance of collecting data to measure the results of your businesses’ marketing efforts.
Jim is the CEO of Response Marketing Group, a consumer-data-focused marketing agency that primarily serves clients in the financial services, tourism and healthcare sectors. Founded in 1986, the company leverages 35+ years of experience and data insights and pairs it with highly relevant messaging to the target audience to drive revenue growth, customer growth, and increased asset values. In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG.
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Join Brad and Jennifer White as they chat about the importance of communication between the marketing department and the sales department for business success.
5 & Rise Marketing Solutions founder and principal consultant, Jennifer White, has more than 25 years of marketing experience and has held senior marketing leadership positions in Fortune 500 companies, small and mid-size companies, and ownership in a real estate marketing agency.
She’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity, and lead gen programs from the ground up for hundreds of companies.
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Join Brad Friedman and Ron Green as they chat about recent advancements in AI technology, the rise of reasoning models, and when the robots take over.
Ron Green is the Co-founder and Chief Technology Officer at KUNGFU.AI, the leading AI management consultancy and engineering firm. He is a sought-after speaker, thought leader, and podcast host who has spent over 20 years in artificial intelligence. Ron has successfully launched and led several tech ventures, including Thrive Technologies, Ziften Technologies, and Powered. At KUNGFU.AI, Ron leads the development of AI solutions for clients across multiple industries. He holds a Master’s degree in Evolutionary and Adaptive Systems from the University of Sussex and a Bachelor’s in Computer Science from The University of Texas.
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Join Brad and Joel Steel to learn about the use of gamification to get the attention of customers while gathering data and building a one-to-one relationship.
Joel Steel is the Co-founder & CEO of Komo Technologies (Komo). His experience spans two decades and includes fostering and guiding teams across diverse industries. Joel founded Komo Technologies in 2014 and has remained committed to becoming a recognized global leader in digital engagement ever since.
Joel’s mission for Komo is to revolutionize how marketers connect, engage and grow relationships with customers. Under his leadership, Komo has expanded its reach globally and established partnerships with some of the world's most prominent brands – effectively transforming the company into Australia's premier digital engagement technology. Joel is deeply committed to cultivating high-performance teams, empowering individuals, and ensuring that his team loves coming to work each day.
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Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our employees and clients coming back.
Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel.
Andrew’s career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck’s strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO.
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Join Brad Friedman and Chris Zeunstrom as they chat about businesses that build relationships and Chris' work improving relationships between people and the technology they use.
Chris Zeunstrom is the Founder and CEO of Ruca and Yorba. Since July 2017, Chris has led Ruca, a full-service global design cooperative, overseeing its design practice, ventures, philanthropy, and investments in bootstrapping startups. Chris also founded Yorba, a company dedicated to creating a decentralized internet based on trust, which emerged from beta in January 2024.
Previously, Chris was a Limited Partner at NextGen Venture Partners (2015-2018), where he supported entrepreneurs through a network-driven venture firm. He also co-founded Advocate, serving as CEO from September 2015 to January 2018, focusing on integrating technology and civic engagement for inclusive representation. Chris is based in Lisbon.
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Join Brad Friedman and Katie Smith as they chat about the Customer Journey, marketing stagnation and the #1 marketing metric business owners need to track.
Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world.
Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life.
Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, foster strong teams, and drive sustainable growth.
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Join Brad Friedman and Jon MacDonald as they discuss optimizing your website using psychological principles focused on getting website visitors to convert.
Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, The Economist, and more. As the author of three books on optimization, Jon regularly contributes insights to publications such as Entrepreneur and Inc.
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Join Brad Friedman and Casey Mank as they chat about how workplace writing impacts your personal brand and how to write with more confidence at work.
Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg’s, Viacom Media, the Kauffman Foundation, the National Association of Government Communicators, the PR Society of America, and many more. Her writing advice has been featured by Harvard Business Review, the Nonprofit Communications Report, and the How to Be Awesome at Your Job podcast.
Casey serves on the Board of Directors at the nonprofit Center for Plain Language and teaches writing at Georgetown University’s School of Nursing. She is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.
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Join Brad and Wayne Stanley as they discuss what small business owners can do to create compelling content that increases website visits and generates revenue.
Wayne is the founder and Chief Inspiration Officer of Bowe Digital, is a dynamic force in the world of marketing and communications. As the owner of Bowe Digital, a thriving marketing agency with a vast client base across the United States, Wayne's expertise in website creation, email marketing, social media, and design has propelled countless small businesses to new heights.
In the marketing space, Wayne's passion is storytelling and public relations. Finding businesses with a unique, but difficult, story to tell is a challenge he welcomes with open arms. Wayne believes that the key to success in social marketing these days is to create relatable content by combining pop culture with average Joe occurrences. Wayne and his team have become experts in identifying opportunities and trends to create the most useful content possible.
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Join Brad Friedman and Caroline Crawford as they discuss the need for business owners to take a step back and examine their marketing holistically.
Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator.
After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks.
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Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue.
Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.
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In this episode, Brad Friedman and Skip Wilson talk about the fact there is actually science behind advertising and the many benefits of a fractional CMO.
Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl, so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms.
Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade.
Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations.
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Join Brad and Mercer as they chat about how small business owners can identify key metrics and master measurement marketing to guide their decisions.
Chris Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics 4, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.
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Brad Friedman and Vibhor Kapoor chat about the pitfalls of last-click attribution, and how this leads to botched budget allocations and stagnant growth.
Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform for business-to-consumer brands. Vibhor’s charter at AdRoll includes driving AdRoll's revenue growth and overseeing product, strategy, sales, operations, and marketing.
With almost three decades of industry experience, Vibhor brings business leadership expertise in SaaS and Cloud platforms. Most recently, he was a Senior Director in Adobe’s Digital Media Business, leading marketing and GTM efforts to incubate new categories in experience design and developer platforms. Before joining Adobe, Kapoor was a Vice President of Marketing at Box, leading product marketing, evangelism and demand generation for their API platform. He also spent a decade at Microsoft in leadership roles across marketing and product management and was an early member of the team that built Microsoft’s Azure business. Earlier in his career, Vibhor spent several years at General Electric and Hewlett-Packard in product management, sales and commercial operations.
Vibhor holds an MBA from Kellogg School of Management, Northwestern University in Illinois and a Bachelor in Technology from Indian Institute of Technology in Varanasi, India.
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Join Brad and Nick Usborne as they explore copywriting in the AI age. Nick combines the power of AI with Emotional Intelligence to differentiate himself.
Nick Usborne, a copywriter since 1979, began writing for the web in 1995. As a pioneer in the craft of digital copywriting, he has influenced thousands of writers as they entered the online space.
Nick has received 15 awards for his copywriting work, with major clients, including Citibank and Apple. His advisory role extends to startups, especially in online consumer product sales.
As an accomplished trainer at events for companies like Yahoo!, Intuit, Walt Disney Attractions, Novartis Pharma, and John Deere, Nick’s global influence is evident in both his live training and in online courses reaching thousands of students in over 97 countries.
In “Futureproof Copywriting,” his latest course, Nick combines the power of AI with Emotional Intelligence, showcasing his commitment to advancing the dynamic field of digital copywriting.
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Join Brad Friedman and Amir Sachs as they chat about the perils of small businesses not having a cybersecurity plan in place and actively monitored.
Amir Sachs, Founder, and CEO of Blue Light IT is a renowned cybersecurity expert providing guidance to small and medium-sized companies worldwide. With featured insights on the Florida HCA healthcare security breach on ABC/WPBF, speaking engagements at the Boca Raton Chamber of Commerce, and many publications including in the American Hospital & Healthcare Management and South Florida Health and Wellness Magazine, Sachs has over 25 years of experience in mitigating cyber threats. Co-author of Amazon Best-Sellers, "Cybersecurity NOW" and "Managing Your Business Risk in the Cybersecurity Minefield," he founded Blue Light IT in 2003.
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Join Brad Friedman and Josef Schinwald for a conversation about the newest trends in podcasting and what the future might hold in this exciting media space.
Josef Schinwald is the CEO of Guest Experts On Air, an elite podcast booking agency. As a visibility strategist his diverse experiences in the media landscape, ranging from Associate Publisher to Vice-president of a multinational newspaper throughout Latin America, and a professor in paradigmatic business designs at three universities, have equipped him with in-depth business and marketing knowledge. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. This journey, coupled with over 50 TV show appearances has given him a rich understanding of the ever-evolving media dynamics.
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Join Brad Friedman and Tamika Carlton as they chat about the importance of building and nurturing relationships with your marketing to grow your business.
Tamika Carlton is not just an awe inspiring Marketing Consultant, SEO and Communications Expert - she's also a Relationship Coach and avid traveler who believes in the power of forging meaningful connections! She has been featured on The Oprah Winfrey Show, Authority Magazine, HerForward, and other high profile media outlets. She is also the creator of the Couples Experience - an inclusive relationship company curating luxury couples events and retreats where they can keep the love alive and experience more.
Tamika takes her relationship-centered approach with entrepreneurs helping them to attract quality leads that increase revenue for their business. With couples, it’s about creating comfort & transparency so they can share stories and recognize love builds a better society – massive shifts have come from her kindhearted yet direct communication method.
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In this episode of The Digital Slice Podcast, Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company.
Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue16’s marketing philosophy is that You Are a Media Company and that every organization is in the media business and can strategically leverage marketing tools, platforms, and “ingredients” to reach their goals.
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Join Brad and Moira Vetter as they explore the intricacies of B2B marketing. They discuss longer sales cycles, sales funnels, what’s boring, and more.
Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small Businesses and the 2023 Cobb Chamber Women-owned Business of the Year. Over three decades, Moira has fostered growth for Fortune 500 Global Brands and hypergrowth mid-market companies. She was named the 2022 NAWBO Woman Business Owner of the Year, a 2023 Leader in Corporate Citizenship and received the 2023 AMA Atlanta Lifetime Achievement Award. She is the author of Adventure and a former contributor to Forbes and Ad Age.
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In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond.
Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging websites and apps for small businesses. By leveraging scientific methods and psychological principles, Peter creates designs that not only attract customers but also keep them engaged. His work, recognized by the Wells Fargo Leaders Club, reflects his commitment to delivering impactful digital solutions. At SwiftPress Support, Peter’s approach is not just about building an online presence; it’s about empowering small businesses to connect deeply with their audience, driving success online and beyond.
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Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today.
Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.
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Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are.
As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commitment to serve as a visionary growth partner and brand innovator to businesses across the talent and HR tech sector.
Alison has led marketing teams for more than a decade with a focus on ensuring the strategic development and careful tracking of integrated marketing campaigns to maximize ROI and increase brand reach. Constantly curious and passionate about driving growth, Alison is committed to helping companies navigate changing market conditions, building brands with purpose, and supporting the people behind the projects.
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Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand.
Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. As a B2B expert and successful business owner, author, and host of the B2B Brand 180 Podcast, Linda shares a unique perspective on how to create impactful brands that drive real results.
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Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy.
After 12 years running various companies David exited the businesses in late 2023 and decided to focus on business growth consulting for companies that want to grow their business fast.
He built powerful strategies to enhance what he calls The 4 Pillars of Business Growth which consist of: Leads, Sales, Re-engineering Economics and Product Evolution. And now helps business owners and CEOs create new plans to dominate their industry by applying maximum leverage to these 4 areas.
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Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers. Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, she has grown her department by over 340% and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.
After launching over 4,000 social media campaigns, Hannah has had a front-row seat to the challenges and rewards marketers face today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve results.
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Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content.
Jesse Ringer is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.
Jesse's passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. Jesse is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.
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Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we’ve seen in the direct to consumer market over the past 6 – 9 months and much more.
Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies.
In his role as EVP, Sam leads Warschawski’s award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
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Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth.
Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses in all sectors, marrying big agency strategy with a boutique agency feel.
She has her Bachelor’s in Communication Studies from Furman University and a Master’s in Journalism from Marshall University. Cynthia is a passionate cook, lover of all things French, and proud to serve on the Executive Board of the Huntington Symphony Orchestra. She is mom to two amazing boys and wife to her best friend and Mezzo's biggest champion, Matthew.
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Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling.
Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV Partners, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for savvy investors. With over a decade of success in leading startups and driving growth, Will exemplifies the ability to create meaningful change in the ever-evolving digital landscape.
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Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence.
Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He’s the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands.
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Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand’s marketing mix.
As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors. Samantha has advised organizations on ways to increase brand awareness and understanding and position themselves as industry leaders. Previous clients have included Mary’s Center, Walden University, IPS Learning (now Korn Ferry), Mylan Enterprises, Prevent Child Abuse America, and Historic Ships (in partnership with the Maryland Office of Tourism) on behalf of Maryland Fleet Week.
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In this episode, Brad Friedman and Ajay Yadav dive deep into the need to consistently create content to boost your online presence and grow your business.
Ajay Yadav is a first-generation immigrant entrepreneur and angel investor. Dedicated to creating tools that connect people in today's remote-focused world, Ajay was honored in the Forbes 30 under 30 list in 2017 for his achievements in consumer technology. Motivated by the determination of immigrant women and BIPOC entrepreneurs, he began investing in companies like Coffee Meets Bagel, Doorvest, Simplified, and Squire while advising minority-led startups.
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Join Brad as he sits down with Joe Cramond and discover the importance of authentic storytelling and how it can help you connect with your audience.
Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate podcast and podcast guesting agency at which Joe has been instrumental in steering global accounts and amplifying market presence. Joe is passionate about podcasting and its power to share authentic stories. He guides business owners through this medium, emphasizing the importance of embracing authenticity for success.
In the vast world of digital marketing, Joe stands out as an expert in lead generation and content marketing. His prowess extends beyond the realms of traditional marketing, as he excels in short and long-form video editing, weaving engaging narratives that captivate audiences. Joe's focus on SEO and crafting robust online customer journeys ensures not just visibility but tangible, meaningful results.
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Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative.
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams while emphasizing innovative marketing enabled by new technology. Interestingly, Jeff started his career building a chiropractic clinic, which scaled via word-of-mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay. In addition to being an incredibly bright marketer, Jeff is a performing member of the Magic Castle in Hollywood. And he refused to tell me how he does any of his tricks.
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In this episode of The Digital Slice Podcast, Brad Friedman and Jeremy Heilpern explore the concept of “emotional advertising” to boost your results and sales.
Jeremy Heilpern, the CEO & founder of Ammunition, a full-service advertising agency in Atlanta, has transformed the agency from a 2-person team to a robust force of 40+. This impressive growth underscores Ammunition's unwavering commitment to innovation, positioning it as the fastest-growing advertising agency in Atlanta in 2023, according to the Atlanta Business Chronicle.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels. Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked with over 400+ eComm companies. The agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions for bootstrapped founders. Taylor helps people scale and optimize eCommerce businesses.
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Join Brad Friedman and Tanishq Goyal as they chat about SEO trends and tactics you need to know to increase traffic and grow your business in 2024.
Tanishq Goyal is the Chief Operating Officer (COO) at SamBlogs and an adept SEO consultant. She brings nearly five years of extensive experience to the digital marketing landscape. Renowned for her exceptional ability to manage multiple projects efficiently, Tanishq excels in navigating high-pressure environments and analyzing and solving problems with precision.
As a dedicated professional, she is committed to delivering invaluable service to clients of all sizes, accelerating the growth of their businesses. Whether partnering with small businesses, start-ups, challenger brands, or enterprises, Tanishq and her team prioritize cultivating business expansion. Her proficiency in project management, strategic prioritization, and problem-solving has positioned Tanishq as a key contributor to SamBlogs’ success and a respected figure in the SEO consulting field.
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In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more.
Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue his passion in online marketing and was hired as an intern at (un)Common Logic. As the PPC product manager, in addition to managing accounts operations and strategy, he is responsible for developing the entire team’s expertise and keeping ahead of industry trends and changes.
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Brad Friedman and Scot McKay chat about the secret to how women think, how to attract the opposite sex, and how both these things relate to digital marketing.
In the ’80s and early ’90s, Scot McKay worked with at-risk kids. From there, he built a wildly successful corporate career as a billion-dollar IT sales professional, meeting with C-level executives and winning top sales awards.
But when a difficult divorce ransacked Scot’s world, he hit rock bottom. He set out to understand women and find out what attracted them. His results were so powerful that his friends insisted that he reveal his secrets.
In 2005, Scot founded X & Y Communications (http://www.deservewhatyouwant.com) and, as an early adopter of podcasting, began producing the popular Mountain Top Podcast in 2007.
Today, Scot is one of the most recognized and effective dating coaches for both men and women on the global stage. Now a four-time Amazon #1 bestselling author, he has been invited to speak at high-profile conferences such as iDate and 140 Conference. Over 400 media outlets have consulted him, including ABC, NBC, CBS, Fox, BBC, MTV, Discovery Channel, Forbes, Lifetime, Men’s Health and The Wall Street Journal.
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Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you’ve never thought about before now.
Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer acquisition. Throughout the years, Elias and his team have been helping businesses, both small and large, scale their revenue by building high-converting sales funnels for their businesses in various industries, including tech, beauty, and service-based businesses.
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Join Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work.
Jason Berkowitz is the founder and SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising. His career in SEO dates back to 2010 when he was hit head-first with the same issue many new business owners face: bringing in new leads and revenue. This journey led Jason to find the SEO acronym and open a paradigm shift into the world of marketing.
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Brad Friedman and Logan Hughes talk entrepreneurship, business finances, Google My Business, 2024 website best practices, running a digital agency, and more!
Logan Hughes is a man who wears many hats. He’s the CEO and owner of Hite Digital in Manchester, NH. He’s also a family man, juggling the roles of husband, proud father to a 2.5-year-old, and a passionate advocate for work-life balance.
After clocking in 8 years as a medical services rep, Logan's journey into entrepreneurship hit a curveball when his 9-to-5 role was no longer needed. Embracing the change, he flipped his digital marketing side hustle into a thriving full-time business.
Logan's mission is two-fold: leveraging creativity to help businesses cut through the online noise and educating professionals on the power of work-life balance for enhanced productivity.
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Join Brad Friedman and Donata Stroink-Skillrud for a chat about recent laws and Google's pressure to require websites to allow visitors to opt-in to tracking.
Donata Stroink-Skillrud is the president of Termageddon -- a privacy policy generator that automatically updates your website policies as privacy laws change. She's also a licensed attorney and Certified Information Privacy Professional who is a Fellow of the American Bar Foundation, a member of the American Bar Association’s Science and Technology Council, a member of the ABA’s Cybersecurity Legal Task Force, Vice-Chair of Program Committee, and Vice-Chair of Privacy, Security and Emerging Technology Division.
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Join Brad Friedman and Kurt Uhlir as they chat about servant and authoritative leadership, influencing people to do things versus managing, and much more.
Kurt is a globally-recognized 10x marketer, operator, and speaker. He has built and run early-stage companies as well as those over $500M in annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. His unique experience being inside hundreds of high-growth companies with the opportunity to analyze, scale, make changes of leadership, and oversee operations has labeled him “the king of scaling businesses."
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Join Brad Friedman and Robbin Block as they chat about all things marketing, from dimensional marketing to text messaging and everything in between.
Robbin is a Creative Marketing Strategist at Blockbeta Marketing. She brings a unique perspective to marketing niche businesses. She gets right to the point while guiding her clients through the increasingly complicated online marketing and media landscape. She’s a sought-after speaker, and the author of “Social Persuasion: Making Sense of Social Media for Small Business” and various marketing e-books. A background in economics and an MBA are the foundation for her big picture approach to small business that gets results for her clients.
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Join Brad Friedman and Kate McQuade as they chat about the ever-changing world of marketing, the importance of personalization, knowing your audience, and more.
With 20 years in marketing, Kate McQuade is an experienced, technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. She is a trusted advisor to senior leadership, providing strategic insights to gain a competitive edge in swiftly changing market dynamics. She is enthusiastic about assisting clients in devising and executing impactful solutions that yield tangible results.
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Join Brad Friedman and Naresh Vissa as they chat about podcasting, why it’s important for your business and some tips to get listeners and generate revenue.
Naresh Vissa is the Founder & CEO of Krish Media & Marketing, a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.
He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops.
He is the #1 bestselling author of "Fifty Shades of Marketing: Whip Your Business into Shape & Dominate Your Competition," "Podcastnomics: The Book of Podcasting... To Make You Millions," "The New PR: 21st Century Public Relations Strategies & Resources... To Reach Millions," "Trumpbook: How Digital Liberals Silenced a Nation into Making America Hate Again," and the new book "From Nobody To Bestselling Author! How To Write, Publish & Market Your Book." He is the co-host of The Work From Home Show.
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In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024.
Mike is the Creative Director with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. To date, Mike has produced over 4,000 video ads for hundreds of clients, including McDonald's, Warner Bros, USAA, Costco, and more.
Mike is no stranger to the film and TV industry, having spent 10+ years in the business, where he has produced TV shows and music videos for big-name artists. Mike specializes in making sure each piece of content Envy Creative produces is unique and delivers the message the brand, product, or business is looking to convey to its target audience.
Mike helps clients increase sales by producing great content, which leads to more people watching their videos. Envy Creative offers all kinds of services, from explainer videos that focus on a product, brand, or company to national TV campaigns that increase a brand's awareness.
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In this episode of The Digital Slice Podcast, Brad Friedman and Josh Tay discuss how email and SMS marketing fit into your retention marketing plans.
Josh Tay took his first steps toward making marketing his career with his role as a content strategist in the fitness, health and wellness space. A few months in, he joined one of Singapore’s most prestigious beauty and grooming brands as an email marketer. There, he learned that a brand is only as strong as its strategy. And the strategy is only as strong as its alignment across marketing, ops and finance departments.
Currently, Josh is the General Manager at No Limit Email, a retention marketing agency for Direct-to-Consumer E-commerce businesses. He’s worked with close to 100 brands spanning across the APAC, US and EU. So whether you’re local or global, he’s your guy.
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Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information.
Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice. As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.
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In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business.
Samantha Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS.
She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She also has a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing.
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In this episode, Brad Friedman and Chris Kiefer discuss the importance of Google Reviews for local small businesses like residential and commercial painting companies.
Chris is an engineer, entrepreneur, and thought leader. In 2013, he founded SkEye Media, a top medical marketing and branding agency, followed by the launch of Boolean Review, the highest converting Google review software in the market, and in 2022 created Boolean Automation –a consulting arm that helps residential and commercial painting companies implement no-code automation solutions. He is also the host of Pursuit of Purpose, a celebrated podcast that interviews successful entrepreneurs and inspirational people worldwide.
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In this episode of The Digital Slice Podcast, Brad Friedman and Max Gomez Montejo discuss marketing in multiple countries, getting your website found, and more.
Max’s professional journey boasts a rich variety of experience in e-commerce, travel, telecommunications, and B2B sectors. Going beyond his corporate accomplishments, Max shares his knowledge and wisdom as a guest professor at multiple universities. His dedication to shaping the marketing leaders of tomorrow underscores his commitment to the industry’s future and continuous innovation.
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In this episode of The Digital Slice Podcast, Brad Friedman and Howard Chang talk about marketing, entrepreneurship, and the key to turning your great idea into a successful business.
Howard is a serial entrepreneur and visionary leader who founded theturnlab, a Toronto-based marketing and tech firm. With a storied career spanning over two decades, he transitioned from a renowned ad agency CEO to create a groundbreaking agency model. Beginning his entrepreneurial journey at just 20, Howard navigated both early success and bankruptcy by 29, displaying remarkable resilience.
His ventures have spanned diverse sectors such as retail, sports marketing, and technology. Today, Howard drives theturnlab's innovative consultancy, embodying sustainability and social responsibility, as evident in their carbon-neutral operations and B Corp certification. As a cancer survivor, devoted family man, and adventurous spirit, Howard's diverse experiences infuse his expertise in sustainability, marketing, digital transformation, and branding.
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In this episode of The Digital Slice Podcast, Brad Friedman and Scott Cohen dive deep into the topic of crushing it with email marketing and SMS to drive sales.
Having begun his work life as a copywriter, Scott has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as the agency side working with clients ranging from small businesses to enterprise companies across multiple industries.
Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He's a sought-after speaker, webinar, and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more.
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Jacob Longoria, Director Of Digital Marketing at Aesthetic Management Partners, is a marketing strategist and an expert in digital marketing. With over a decade of hands-on experience, Jacob has honed his expertise in marketing, leadership, and strategic planning, making him a visionary and creative storyteller in the field. His track record includes spearheading marketing initiatives that have generated over $20 million in trackable revenue and overseeing a digital marketing team that achieved seven-figure revenue milestones in less than 16 months. Jacob's accomplishments have earned him accolades like the Clickfunnels 2 Comma Club Award for generating over $4 million through a single funnel and recognition on industry-leading platforms.
Jacob is passionate about harnessing the power of digital marketing to transform businesses, and his commitment to excellence, innovative mindset, and collaborative spirit set him apart. With a reputation for delivering results that align with growth and revenue goals, Jacob is a sought-after expert in copywriting, digital marketing frameworks, advertising, and attracting the perfect client. He is dedicated to inspiring and providing value to his audience, making him an ideal guest for podcasts targeting founders, CEOs, online business owners, coaches, consultants, course creators, service providers, agencies, speakers, authors, and other entrepreneurs seeking insights into digital marketing systems with high returns.
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In this episode of The Digital Slice Podcast, Brad Friedman and Deevo Tindall talk about a holistic approach to branding that captures hearts and minds.
As the visionary Founder of Fusion Creative, Deevo has carved his path by offering tailored branding and digital solutions that empower businesses to excel and stand out. Deevo's impressive portfolio boasts the launch of multiple successful brands, each underscored by the significance of an authentic brand message.
Deevo's approach to branding transcends superficial elements; he understands that it's about crafting an immersive experience that resonates deeply with audiences. At Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers.
In a digital landscape, Deevo's strategies are catalysts for business growth. From social media mastery to SEO and PPC prowess, he offers comprehensive solutions that pave the way to success. Deevo champions unapologetic branding, urging businesses to break free from the ordinary and embrace their distinctiveness.
Beyond his strategic acumen, Deevo is a master storyteller and master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution.
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Join Brad Friedman and Ross Brand as they discuss the importance of livestreaming and the many ways business owners can use it to help generate revenue.
Ross Brand is a live streaming video strategist, podcaster, author, speaker and the founder of Livestream Universe. As an on-air personality and consultant for industry brands such as StreamYard, BeLive, LiveU, and Wirecast, Ross helps grow audiences with compelling content and real-time interactivity.
He was named one of the "5 Live Video Experts to Follow" by Switcher Studio and the world's #1 livestreaming expert by Klout. Ross is the founder and author of the "100 Predictions" franchise, with his book series reaching #1 Amazon Best Seller status in six countries and winning 24 book awards. He’s been featured by Nasdaq TV, Forbes, and Psychology Today.
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Join Brad and JJ Reynolds as they chat about the importance of business owners gathering the right data, so they can make informed decisions about growing their business.
JJ Reynolds is a seasoned digital marketing professional who has helped numerous companies optimize their marketing data and make data-driven decisions to improve their marketing results. With over a decade of experience in digital marketing and managing large ad budgets, JJ has honed his skills in using tools like Google Analytics, Looker Studio, and Google Tag Manager to eliminate guesswork and capitalize on small improvements in online marketing strategies.
JJ is also passionate about educating agencies and consultants on structured data usage. He believes that what most digital businesses need is someone to provide reliable, consistent data to take action and make informed decisions.
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In this episode, Brad Friedman and Dmitri Smirnov discuss how to use Google and YouTube ads to generate huge amounts of revenue for your business.
Dmitri Smirnov is a Google & YouTube ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency. He’s worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich Dad Poor Dad author Robert Kiyosaki. He’s been a featured speaker at Traffic and Conversion Summit, Ted-Ed, NBC, and high-end masterminds nationwide. He aims to help 6-figure entrepreneurs use professional marketing strategies to grow to 7 and 8 figures in revenue and influence the world at scale.
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Join Brad Friedman and John Miller as they chat about a bold new approach to B2B content marketing, demand generation and thought leadership.
John is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They develop and deliver captivating, audience-centric content that builds trust with Scribewise’s clients’ future customers.
John is the leading champion for courageous marketing. He believes that the business landscape is in dire need of a transformation from vanilla to vibrant. He’s committed to swinging for the fences and infusing excitement into the corporate world, a passion that culminated in the authorship of his compelling book, “Playing It Safe Sucks: A Manifesto for Courageous Marketing.”
John and his team at Scribewise help mid-sized B2B firms modernize their marketing by developing and executing content marketing programs that forge enduring, trust-based relationships with their ideal customers. In a world that often fixates on SEO, John proudly describes Scribewise as “SEO-cynical.”
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Join Brad Friedman and Mitchell Levy as they chat about credibility and clarity. Two things every one of us needs to succeed in business and life.
Global Credibility Expert Mitchell Levy is a 2x TEDx speaker (including the 28th most popular in 2021), an international bestselling author of over 60 books, a Certified Stakeholder Centered Coach, and an executive coach at Marshall Goldsmith’s 100 Coaches.
As an Executive Coach, Mitchell is a sounding board, a thinking partner, and someone who can hold the mirror to generate insights for personal change. This impact has earned him a place among the world’s Top 200 Leadership Voices by LeadersHum (#16 in 2023) and as the #1 Thought Leader in Ecosystems and Top 100 Thought Leader Overall by Thinkers360.
He’s an accomplished Entrepreneur who has created twenty businesses in Silicon Valley, including four publishing companies that have published over 750 books. Including my first book, “Brad Friedman on Digital Marketing – Doing Social Media Right, When You Don’t Have The Time And Don’t Want To Get In Trouble." He’s provided strategic consulting to hundreds of companies and has been the chairman of the board of a NASDAQ-listed company.
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In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help.
Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table.
His latest venture, Nova, is an early-stage startup that focuses on building powerful generative AI tools to safeguard brand integrity. With the introduction of their revolutionary products, BrandGuard and BrandGPT, Rob and his team are redefining how brands protect their content in the age of AI.
With BrandGuard, brands can ensure compliance with their guidelines and style rules by leveraging Nova's meticulously crafted models. Meanwhile, BrandGPT allows brands to interact with AI in a conversational manner, providing answers to content-related inquiries.
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Join Brad Friedman and Mike Begg as they take a close look at what it takes to successfully sell your product on the Amazon platform.
Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.
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This week's SPECIAL EPISODE is an open and honest conversation with Christopher Lochhead about this past weekend's terrorist attack in Israel.
Christopher is a 14-time #1 bestselling Amazon author, #1 charting Apple business podcaster, top 5 business newsletter creator, and former public tech company CMO who is best known as a “godfather” of Category Design.
My hope today is that you listen to the conversation we have. And that you listen all the way to the end with an open mind and an open heart.
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In this episode of The Digital Slice Podcast, Brad Friedman and Josh Kropkof dive deep into the use of email marketing to grow your business.
Josh and his brother Ben founded The Email Agency in 2018 after their first business selling digital products failed. Josh started his online business journey while a Law Student at the University of Miami (Florida). Known as "the quiet kid" growing up, Josh found his voice as a Close Up Magician and talk Radio Host.
The Email Agency has generated $50MM+ in sales for E-commerce brands using Email & SMS Marketing, including Mixtiles (a home decor brand), which generated $4,890,985 from Email in just three months. An increase of nearly 700% YOY. They tripled BFCM Sales in 2021 for Craft Sportswear (sponsors Olympic Athletes). And went on to increase YOY Email Sales by 116% in 2022. And they raised $500K using Email and SMS for Children's Miracle Network and Critical Care Comics for a client selling Gaming Artwork & Merchandise.
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In this episode of The Digital Slice Podcast, Brad and Jeff Bartsch dive deep into the importance of telling your stories to expand your impact in the world.
Jeff Bartsch is a visionary storyteller, communication strategist, and founder at Story Greenlight. With over 20 years of experience in the entertainment industry and online business, Jeff has helped shape content for clients, including ABC, NBC, Universal, Disney, Apple, and many others. Jeff’s commentary has been featured in major publications, including Time Magazine, USA Today, and the Associated Press. Through Story Greenlight, Jeff and his team empower experts and professional advisors to tell their stories, serve more clients, and expand their impact in the world. He believes that the power of story is within reach of everyone and that human connection is everything.
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In this episode of The Digital Slice Podcast, Brad Friedman and Mark Donnigan chat about designing and executing marketing programs and go-to-market strategies for disruptive innovation startup companies.
Mark Donnigan builds technology companies as a virtual CMO and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with.
Be prepared to have your marketing beliefs challenged and your business thinking put on tilt.
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In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more.
Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.
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Join Brad Friedman and Rasmus Houlind as they chat about the importance of personalization in omnichannel marketing and how it affects the customer experience.
Rasmus Houlind is an expert in Personalization and Omnichannel Marketing. With multiple best-selling books behind him, he is an author and sought after keynote speaker.
Rasmus brings a wealth of knowledge and experience to his talks. He is passionate about helping companies create the best possible personalized customer experience and achieve marketing success through omnichannel marketing and personalization.
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In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms.
Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn’t a better way to create content for
a website. It didn’t make sense to ask the client to decide what the site should say. After all, they weren’t marketing experts. Super smart people often have the most trouble translating their thoughts into words that the rest of us can understand. This tendency carries through to business owners and how they try to market their companies.
Matt brings a ‘words first’ approach to marketing because his superpower is the ability to help business owners communicate more clearly. He works with executive teams and marketing teams to build alignment and buy-in so everyone is rowing in the same direction.
These days Matt focuses his efforts on serving a narrow niche: accounting firms. With a background in fine arts, he is the Yin to a number-cruncher’s Yang. He helps them build marketing engines that work to grow their firms.
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Join Brad Friedman and John Gumas as they chat about how your small business can stand out and compete with larger businesses in the same space.
John Gumas is a veteran of the branding, advertising, and interactive marketing industry. John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times. John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of two books, “Marketing Smart” and “Challenger Brand Marketing,” which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors. Additionally, John has been an adjunct professor of branding, advertising, and interactive marketing, a sought-after speaker, and a regular columnist for several publications and blogs.
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In this episode of The Digital Slice Podcast, Brad Friedman and Danijela Saponjic discuss the importance of harnessing our own energy, as well as the energy in our spaces, to be successful and live a fulfilling life.
Danijela is an esteemed Feng Shui & Space Healing Master renowned for her unique approach that seamlessly merges the best practices of both modalities. With over 20 years of experience, she has established herself as a transformative force in the industry. She is dedicated to consulting businesses and homeowners, purifying energy fields, and creating harmonious spaces that thrive and evolve. As the founder of the prestigious School of Spiritual Design, Danijela extends her expertise by teaching Feng Shui and Space Healing, empowering aspiring practitioners to tap into their intuitive abilities and make a meaningful impact in their clients’ lives.
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Join Brad Friedman and Kevin Roy as they chat about the importance of doing SEO the right way to boost your ranking in search results and grow your profits.
Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses.
As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues. Kevin is a champion of marketing, branding, and advertising strategy. He has implemented innovative technologies with SEO, SEM, web analytics, digital commerce, online and social media spaces, making him a pioneer in digital marketing in the Boston market for over 15 years.
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Join Brad Friedman and Gaurav Sharma as they chat about building a website that converts. Whether you are in a service industry or e-commerce, Gaurav has some tips to help your website convert.
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a Google Analytics and Google Ads certified professional.
He has scaled an agency from 5-figure to 7-figure income in just two years. He has increased leads by 10X, conversion rate by 2.8X, and traffic to 300K per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnel, and LinkedIn.
Gaurav contributes to reputable publications like HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch, and many more. He leverages his experience to help SaaS businesses, influencers, local businesses, and e-commerce brands grow their traffic, leads, sales, and authority.
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Join Brad Friedman and Dustin Stout as they chat about harnessing the power of Artificial Intelligence by just talking to it like we would our own personal assistant. They also talk about Dustin's new tool, Magai, which pulls together the most powerful AI tools into one interface.
Dustin W. Stout is an entrepreneur, digital marketing consultant, speaker, and social media enthusiast. He is passionate about helping others get their story heard. Since starting his blog, Dustin has built a successful career as a full-time digital marketing consultant, providing valuable insights on social media and creativity. His most recent venture, Magai, aims to bring the most powerful AI tools into one beautiful and highly functional interface.
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Join Brad Friedman as he reminisces about the past 99 episodes of The Digital Slice Podcast, and talks a bit about the future of the podcast.
"They" said we'd never make it to 100! "They" said we'd burn out, be unable to find guests, and run out of things to talk about. "They" under estimated Brad and his tenaciousness. "They" underestimated those guests who were battling for even one more new listener that could possibly come from The Digital Slice Podcast.
Well, here we are! Have a listen to Episode 100 of The Digital Slice Podcast.
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In this episode of The Digital Slice Podcast, Brad Friedman and Wendy Barr talk about branding, creating your ideal client avatar, training your AI assistant and more.
Wendy Barr is the CEO and Creative Director at Barrcode Branding, a leading branding agency with an innovative approach to human branding. With more than 20 years of experience in the branding industry, Wendy is passionate about helping businesses leverage the power of AI to establish a unique and authentic brand that aligns with their values and connects emotionally with their ideal client.
Wendy has a Master’s degree in branding and design. She has worked with some of the world's leading brands, such as MTV networks, Nickelodeon, RCA Records, Allure Magazine, Rockefeller Center, P Diddy, and more. She is an accomplished stage speaker and enjoys helping brilliant business owners attract their ideal client like a magnet, make more money, and IMPACT the world!
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Join Brad Friedman and Bryce Henson as they chat about the skills needed to be the CEO of a fitness franchise and the importance of using digital marketing to inspire fitness and change lives.
Bryce Henson is the CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having nearly 20 years of Fitness Business experience and owning his own Fit Body location, his passion is spreading fitness to the world through business coaching.
Through Fit Body Boot Camp’s World Wide growth, Bryce has overseen hundreds of gyms successfully launched throughout North America. Most importantly, he helps his Franchise Partners grow their profits while helping to offset the obesity epidemic.
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In this episode of The Digital Slice Podcast, Brad Friedman and Barbara Turley, Founder & CEO of The Virtual Hub, talk about growing your business with the help of virtual assistants, clever automations and processes for growing businesses.
Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that scaled quickly to become one of the leading companies that integrates in-house trained virtual assistants into clients’ businesses. Barbara’s mission is to eradicate business overwhelm and remove the friction that stunts growth by helping clients to optimize their operations using offshore teams of virtual assistants, clever automations and streamlined processes.
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Join Brad Friedman and Raul Hernandez Ochoa as they chat about a variety of strategies and tactics to grow your business.
Raul is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in revenue using his Productive Profits® strategies.
Raul’s expertise also extends to designing marketing and sales teams that have produced $50M in sales, and he has been responsible for over $25M in direct response ad spend. He has trained thousands of entrepreneurs through private paid programs and live events, sharing his knowledge and expertise to help them succeed in their digital businesses.
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Join Brad Friedman and Scott Reib as they chat about the importance of business owners surrounding themselves with a team of experts you can rely on to make up for the expertise you don't have.
As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners, entrepreneurs, and coaches “shatterproof” their businesses by implementing specific structure, growth, and protection strategies. Over the last three years, Scott has been sharing these strategies with business owners and coaches and watching them grow and succeed!
Even with 20+ years of legal experience, Scott firmly believes legal advice doesn’t have to be expensive or intimidating. His passion lies in changing how we view legal counsel: from “emergency” situations to “primary care provider” relationships. Scott is shifting this perspective via Access Plan, his groundbreaking subscription-model legal service, where he helps clients understand their legal questions before they find themselves in a legal emergency.
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In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling.
Brad is a serial entrepreneur who’s built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a direct-to-consumer e-commerce company committed to creating a waste-free future.
To empower their mission, the company created Lomi; an electronic kitchen composter that magically turns your organic waste into dirt while you sleep. This unique device dramatically reduces food waste going to landfills and empowers users to make positive contributions to reducing GHG. The product was launched by Indiegogo, raising $8M and went on to become the largest cleantech crowdfunding campaign of all time.
Pela has been a fast growth company, named to the Deloitte Fast 50 and ranked #20 amongst the Growth 500 in Canada.
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In this episode of The Digital Slice Podcast, Brad Friedman and David Saltzman, CEO at The Saltzman Group, discuss the importance of crafting your story to attract customers and win business.
David Saltzman is a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships.
As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus their clients' stories to win business and attract customers.
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Join Brad Friedman and Zee Jeremic as they chat about the new age of marketing. And how marketers need to shift their thinking to align with the thinking of today's consumer.
Zee is the founder and CEO of MASS Engines, which maps and automates the customer journey to increase deal velocity and closure, enabling enterprise organizations like Samsung, Intel, and Informa to optimize lead flow and transform their funnel.
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Join Brad Friedman and Kevin Maney as they chat about Category Design and a book Kevin wrote that created a movement.
Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, an award-winning columnist and a TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs.
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In this episode of The Digital Slice Podcast, Brad Friedman and Ryan Ruud chat about processes, technology, and developing the right strategy and culture to enable your business to grow.
Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with its clients to provide strategic guidance and hands-on support as they build and optimize revenue systems. He started the firm in 2014 and has led it through double-digit growth every year since, attracting funded startups to enterprise clients.
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In this episode of The Digital Slice Podcast, Brad Friedman and Eric Holtzclaw chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their brands.
Eric Holtzclaw is the Chief Strategist & Dojo Master at Liger. He is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. He is a serial entrepreneur and host of The Claw podcast, where he interviews business owners and entrepreneurs. Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”
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In this episode of The Digital Slice Podcast, Brad Friedman and Jon Morris, founder & CEO of Ramsay Innovations, talk about a framework you can use to grow your business, with an emphasis on spending money on sales and marketing.
At the age of 30, Jon Morris started a digital marketing agency called Rise Interactive. When Jon sold Rise 16 years later, it was one of the largest Independent Digital Agencies in the world. Jon’s framework for growth is the foundation of this episode and is applicable across a variety of verticals to help business owners scale their companies.
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In this episode of The Digital Slice Podcast, Brad Friedman and Jody Grunden, co-founder of Summit CPA Group, chat about the efficiency of having a virtual CFO on your staff and other must-know business tips intended to help you grow your business even if all your employees are virtual.
Jody co-founded Summit CPA Group, which merged with Anders CPAs + Advisors in 2022. Summit, now a division of Anders, was the first fully distributed accounting firm.
As a leading provider of Virtual CFO Services in North America, Summit provides professional Virtual CFO Services for over 100 companies across the United States, helping business owners dive deep into the financial side of their business to maximize profits, minimize taxes, and increase cash flow.
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Join Brad Friedman and Bryant Tow as they chat about cybersecurity and the need for businesses of all sizes to manage the risks of a cybersecurity breach.
Bryant Tow is the Chief Security Officer at Leapfrog Services. For over 25 years, Bryant has held responsibilities as an entrepreneur and senior executive in all aspects of risk management. Bryant and his team currently assist clients with complete security programs that include strategy, governance, and operations, focusing on managing risk within Leapfrog’s Ring of Security methodology.
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In this episode of The Digital Slice Podcast, Brad Friedman and Chris Madden, Co-Founder of Matchnode, Seabums NFT Co-Creator, Digital Strategist & Marketing Leader, chat about digital marketing, NFTs, cryptocurrency, and how it all can be used to grow your business.
Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that uses strategy and advertising to help established brands that are shifting to digital. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $144,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for the Chicago Bulls, Chicago Blackhawks, LendingTree, Indiana University, and New Balance.
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Join Brad Friedman and Stacy Willis as they chat about developing content strategies for businesses that generate organic search traffic to the company website and more.
Stacy Willis is the VP of Marketing at Playwire as well as an Independent Marketing Executive. She has spent the past decade in marketing roles, primarily in the agency space or as a consultant. Stacy’s experience has allowed her to build a repeatable process for executing content strategies, which has proven successful across various industries. Stacy has a track record of real-world results and has been invaluable to the companies that she has supported throughout her career as a self-proclaimed “do-er.”
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In this episode, Brad Friedman and Mary Ann Pruitt chat about negotiating, purchasing, and monitoring your company's media spend.
Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.
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In this episode of The Digital Slice Podcast, Brad Friedman and Aaron Burnett chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more. Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.
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Join Brad Friedman and David Allison as they chat about David's project to map and measure the core human values of everyone on Earth.
David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the Valuegraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world. His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.
isit thedigitalslicepodcast.com for complete show notes of every podcast episode.
In this episode of The Digital Slice Podcast, Brad Friedman and Park Howell chat about the power of story to help leaders do a better job of connecting as quickly as possible with their audiences.
Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago.
A story is only as good as the villain is evil. That’s why Park helps his customers overcome boring messages by entertaining-to-educate, and that’s how he helps leaders excel through the stories they tell.
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Join Brad Friedman and Jessica Embree, an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. Brad and Jessica discuss various ways business owners can grow with the tips she shares about crafting your brand identity into compelling stories that help your business grow.
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Listen as Brad and Stephanie chat about the tips and tricks business owners need to know to run successful digital marketing campaigns. Stephanie Nivinskus is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, and Cox Communications, along with thousands of privately owned companies.
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Join Brad Friedman and Peter Voss as they chat about Artificial General Intelligence and the development of Conversational AI and a hyper-personalized Chatbot you may have already unknowingly spoken with (Wait until you hear who some of his clients are!).
Peter is a Pioneer in AI who coined the term ‘Artificial General Intelligence’ and the CEO and Chief Scientist at Aigo.ai. For the past 15 years, Voss and his team at Aigo have been perfecting an industry-disruptive, highly intelligent, and hyper-personalized Chatbot, with a brain, for large enterprise customers that may also be used by small business owners and individuals alike.
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In this episode of The Digital Slice Podcast, Brad Friedman and Jamin Warren, Founder/CEO at TwoFiveSix talk about best practices for brands to reach the right gaming audience on the right platform with the right message. Jamin is the CEO/founder at TwoFiveSix, a strategic consultancy that helps brands engage in the world of gaming.
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In this episode of The Digital Slice Podcast, Brad Friedman and Jodi Daniels discuss the importance of businesses being in compliance with privacy laws to help build trust with their customers or clients.
Jodi is the founder & CEO of Red Clover Advisors, a boutique privacy consulting agency, and co-host of She Said Privacy/He Said Security podcast. Jodi is a national keynote speaker and coauthor of Data Reimagined: Building Trust One Data Byte At A Time.
Jodi works with businesses to help them better understand and stay compliant with ever-changing regulations in privacy, impacts to marketing, and much more. Jodi understands the challenges of building and managing a business or brand, and when it comes to compliance, “you don’t know what you don’t know…” so she works to simplify privacy laws so that you can get back to doing what you love.
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In this episode of The Digital Slice Podcast, Brad Friedman and Kate Bradley Chernis chat about being a female CEO in a male-dominated world. And how to transfer the skills you learned being a line cook and a DJ into running a company that developed a product that helps businesses pump a ton of content out on social media.
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and re-purposes video, audio and text into dozens of social posts containing those words.
As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.
Before founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.
In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.
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Join Brad Friedman and Samir Balwani as they discuss the need to develop a solid digital marketing strategy to accelerate the growth of your business.
Samir Balwani is the CEO and founder of QRY (pronounced “query”), a media agency that helps e-commerce and Direct To Consumer brands accelerate their growth. Samir is a true marketing strategist and thought leader with over 15 years of marketing experience. He’s held high-level positions at companies including PMK*BNC, StyleCaster, and American Express.
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Join Brad Friedman and Patrick Woods. Patrick is the co-founder and CEO of Orbit, a leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest-growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and the author of the Brand Strategy Canvas.
In the past, Patrick led customer success teams at Keen IO and Figure Eight. He has more than 10 years of marketing and customer success experience. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and the author of the “Brand Strategy Canvas.” He lives in San Francisco and is an avid fencer.
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Join Brad Friedman and Juliana Marulanda, Founder of ScaleTime as they talk about how small businesses can scale.
With over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder of ScaleTime, has served over 300 digital agencies. Featured by Forbes and Entrepreneur, Juliana helps up-level businesses into lean, mean, profitable machines.
Juliana is passionate about providing audiences with invaluable tools that they can use instantly to start improving their business. Her wealth of agency growth secrets and expertise in growth management will put agency owners and marketers on the path to scaling a business.
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Join Brad Friedman and Brooke Chapman as they chat about everything the owner of a small business needs to know about marketing. Well, that might be a tiny bit of an overstatement, but they do cover a lot of ground as Brooke drops value bomb after value bomb.
Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and not-for-profit sectors. She is skilled in marketing strategy and business growth, customer experience, brand development, and team development & optimization.
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Join Brad Friedman and Mickie Kennedy as they chat about how to use the press release to stand out and get media attention.
Mickie Kennedy founded eReleases 23 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He is an expert at helping small businesses increase their visibility and credibility, and he’s here with Brad today to share some valuable insights.
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In this episode of The Digital Slice Podcast, Brad Friedman and Brian Walker talk about making data-driven decisions. Not every business needs to be present on every social media platform or run every different type of ad. Business owners need to gather and analyze their data to make intelligent moves.
Brian leads the operations and strategy for a team of SEM, SEO and CRO experts providing digital tactics for SaaS and B2B clients. He comes from a background in using data, digital, and general nerdiness to help businesses get more from their marketing dollars.
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Join Brad Friedman and Simon Severino as they chat about how business owners go to market. How they enter a market. How to win a market. How to stay in the market. And how to enjoy crushing it in the market.
Simon Severino is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches does only one thing: Double the revenue of businesses in 90 days. Simon is the author of "Strategy Sprints." And he is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and a member of the SVBS Silicon Valley Blockchain Society.
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Join Brad Friedman and Simon Severino as they chat about how business owners go to market. How they enter a market. How to win a market. How to stay in the market. And how to enjoy crushing it in the market.
Simon Severino is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches does only one thing: Double the revenue of businesses in 90 days. Simon is the author of "Strategy Sprints." And he is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and a member of the SVBS Silicon Valley Blockchain Society.
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In this episode of The Digital Slice Podcast, Brad Friedman and Rabi Gupta, CEO of Evabot discuss Rabi’s mission to improve and accelerate the way corporate relationships are built. When Rabi moved to Silicon Valley, he realized the importance of building relationships using gifts but got frustrated by the lack of technological innovation in the space.
So, he and his team came up with the idea of using AI to solve the problem. And today, Evabot serves over 1000 businesses, including several Fortune 500 companies.
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In this episode of The Digital Slice Podcast, Brad Friedman and Courtney Smith Kramer are talking about finding your purpose and how it relates to our quest for happiness as an individual and as a brand. Success is currently defined in today’s paradigm as an outcome of achievement, status and recognition, which of course, we all deserve.
Still, without purpose, we are left with a constant chase for happiness. Courtney believes that if we know what our purpose is, or at least what gives us meaning and what we stand for, then we shift the paradigm to be in a self-induced state of happiness that drives decisions to make achievement, status and recognition flow more freely and with greater joy.
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In this episode of The Digital Slice Podcast, Brad Friedman and Meredith Kallaher talk about using Facebook and Instagram ads to expand your business' reach and explode your sales. Meredith talks about how business owners can communicate the value of their offers, move prospects along their customer journey quickly, and much more.
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In this episode of The Digital Slice Podcast, Brad Friedman and Clint White chat about Clint's unique approach to business building and smart growth. And, how tattoos, really, are akin to all the products and services we consume.
Clint’s unique approach to business building and smart growth got him recognized as a Crain’s New York Business Top Entrepreneur, he was also presented with a Communication Arts Award of Excellence, a Leadership Award for driving social change through media at the Social Impact Summit at the United Nations, and an International Davey Award. In addition, he also served as an advisor to the Obama White House Office of Public Engagement on Social Impact Media.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Lewis Rothkopf, President of Martin, talk about programmatic marketing. How marketers know if their programmatic marketing is working. What metrics we should be paying attention to. How small businesses can compete with industry behemoths. And, much more.
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In this episode of The Digital Slice Podcast, Brad Friedman and Mitch Jackson, chat about Web3 and the Metaverse. Mitch has been practicing law since 1986 and, quite possibly, looks at the Metaverse and Web3 a little differently than most. He’s also got some great tips for business owners who want to plant their flag in the Web3 and Metaverse spaces early, to stake their claim. Listen in as Mitch Jackson, “The Streaming Lawyer” shares some of his wisdom.
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In this episode of The Digital Slice Podcast, Brad Friedman and Anna Kostroun, CMO at NewRocket talk about your marketing team's secret weapon, throwing spaghetti on the wall to see what sticks, trusting your gut and why women ought to be able to kick back and put their feet up on the conference room table.
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In this episode of The Digital Slice Podcast, Brad Friedman and Jared Loftus, COO of Rasa.io talk about a new tool that uses artificial intelligence to personalize your email newsletters. Listen in to learn how to make your email less boring and more relevant to your readers. Really. Who doesn’t want to create less boring email that results in more engagement?
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Christian LeFer chat about changing the world through the formation of nonprofits. And, Christian's discovery of a way to get the IRS to act quickly on your nonprofit application.
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In this episode, Brad Friedman and Rob Balasabas talk about many things, including Rob's new job at Uscreen, a robust video monetization, and distribution platform.
Rob manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. Rob is a content creator at heart and publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles.
Listen to follow Rob’s career track up to today and get the scoop on Uscreen’s video monetization platform.
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In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more.
Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and marketing strategies.
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Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic. Carrie talks about whether businesses should be holding back and maintaining the status quo when it comes to digital advertising. And, she talks about what you need to know before you start throwing money at the wall to see if it sticks.
Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.
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Today’s podcast is a really great discussion I had with Mike Betzer. At the time we recorded the podcast, Mike was Senior VP and General Manager of Khoros. The very next day Mike’s title was changing and there was a planned internal announcement. Public announcements are taking place as we release today’s podcast and Digital Slice listeners are some of the first people to hear this really exciting news.
Mike has been helping big brands interact with customers for 30+ years. He’s an experienced executive in contact center and CRM. Mike’s focus is working with big brands to help them talk to their leads and customers in the way they want to be talked to and on the channels they are most comfortable on.
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Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer.
Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From Accidental Marketer to Thrifty Marketer.
Vivek has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That’s how he evolved into The Thrifty Marketer.
Vivek has his own podcast and is a proficient writer on his blog which you can find at thriftymarketer.com. He also has contributed to Thrive Global and Business2Community.
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In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis.
2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.
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Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020.
Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges.
Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.
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Scott Ayres is the current Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE!
In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!
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Over the last 30 years, Tracy Goodwin has coached thousands of celebrities, business professionals, entrepreneurs and podcasters around the globe how to find their voice and captivate the room so they inspire others and make a bigger impact with their message.
In today’s Digital Slice Podcast we’re talking about how to use your voice to take your business to the next level.
Ramón "El Padre" talks details about "El Hombre en Llamas", regional Colombian burn, magic Playa stories, latino camp CampoSanto and other crazy burner rants. www.playaprovides.com
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Today’s Digital Slice is an interview with Jason Weaver. Jason is the author of "FIX Marketer, The 7-Step Plan To 10X Marketing R.O.I For Local Businesses." When he’s not writing books, Jason helps people see and take advantage of online marketing real estate."
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this week's Digital Slice Podcast, Brad speaks with Dr. MaryBeth Parisi, an entrepreneur bursting out from inside a Dermatologist.
Erin Douglas is the mind behind the @blackburnerproject. She speaks about the importance and power of diversity at Burning Man, and how she created a powerful photography project to help spread the image of black people in Playa, helping them to overcome insecurities and participate in life changing experiences.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Today's episode features Rajeev Mudumba. Rajeev is a seasoned entrepreneur, author, podcaster and strategic Plan B coach with two decades of professional experience.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Rick Mouzon and Brad chat about wide-ranging topics as Rick is an author, a podcaster, an aspiring voiceover artist and a 40+ year collector of diecast cars.
Marz is a virgin burner who has never ridden a bike. Jeff sees her struggle and joins her to help her with that and bring some precious life lessons.
Please contact me if you have a Burningman magic story where you felt the "Playa Provides" or to share how living a 10 principle lifestyle makes the default world a better place for you and your community. Go to www.playaprovides.com or e-mail me at playaprovidespodcast@gmail.com and we will find the easiest way to produce and share your story.
Playa Provides is a podcast with stories of Burningman magic and how living a 10 principle lifestyle makes your life in the default world better. Hosted by Jorge Madden.
Please share your stories with us! Contact at playaprovidespodcast@gmail.com - www.playaprovides.com
**Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Dan Currier and Brad chat about best practices for developing a YouTube channel that will educate and engage viewers and generate revenue for your business. Dan is the owner of Creator Fundamentals and is a genius at simplifying the tools and tactics you need to build a presence on YouTube.**
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Desiree Martinez and Brad chat about best practices for creating your social media marketing strategy. Desiree is known for helping boring businesses stand out online. She shares with listeners her step-by-step plan to help your business take actionable steps toward a successful online marketing plan. Desiree shares her insight to help the everyday business owner get results with their online marketing.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
There are many ways to tell people about your brand. One way is through content marketing. Your brand story serves as your business’ identity, and it is essential as to how people will look at who you are and what you do. You just have to be more in-depth as to what your business can offer to the market, and from there you can create meaningful and worthy content for your audience. Learn more about creating your story on today's Digital Slice!
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
April is Distracted Driving Awareness Month. So, we’re taking a detour from our usual digital marketing discussion to talk about this incredibly important issue. Take a few minutes to have a listen and then take the pledge! Let’s work to raise awareness and put an end to distracted driving.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Social Media Marketing World is an extraordinary huge conference held every year in San Diego and hosted by Social Media Examiner. It is attended by all sorts of individuals but mainly by social media marketers. It is my second time attending the conference this year and it was a blast. Listen while I share my experience and some of the big things I learned.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
When you shop, are you more likely to make a purchase if you have more choices? Or, before you buy, do you prefer to narrow down the choices before making a decision? In this episode of the Digital Slice podcast, I take a deep dive into an important sales tactic, and I share a personal story with you.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Brad Friedman is the President of The Friedman Group, LLC and the host of The Digital Slice Podcast. Brad is also the host of BRADS.LIVE, a Facebook Live broadcast that occurs every week on The Friedman Group’s Facebook page https://www.facebook.com/TheFriedmanGroup/. In this episode, Brad is talking about how to make your online presence more accessible.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Bree Palmer is a Social Media Maven who is very passionate about brand awareness and community building as an important part of social media management. She is a dedicated social media manager for small businesses. In this episode, Brad and Bree dive deep into the world of a community. And, Bree shares some really great, actionable tips and tricks.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Nick Rishwain is the Vice President of Business Development & Client Relations at Experts.com. Nick is founder and co-host of LegalTechLIVE and he evangelizes Legal Tech innovators with a special focus on startups that are viable and under a year of age. In this episode, Brad and Nick geek out about what’s happening in the world of legal tech.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Rob Balasabas is the Social Media & Community Manager at Thinkific, a platform where you can host and market your online courses. Rob manages Thinkific’s daily message curation on social media. Rob engages with Thinkific’s private Facebook online community which comprises more than 14,000 course creators online. In this Episode, Brad and Rob talks about developing and managing you online communities.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Marketing and writing with heart, not hype, Debra Jason is a professional speaker, copywriter, author, and multi-faceted marketing mentor. As a professional speaker, Debra shares her message with business owners, corporations, associations, universities, and more. Today she’s talking with Brad about how businesses can develop a millionaire marketing strategy on a shoestring budget.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
We all know content is king! It has to be of the highest quality and it has to be distributed on channels where your target audience hangs out.
Eddie Garrison is the founder of Clover Media Consulting and Digital Media Creator Academy. Eddie is an expert in graphic design and talks with Brad about the best way to create your content so it’s actually consumed by the people you are targeting.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Amanda Robinson is The Digital Gal. She is a Facebook ads and Facebook Messenger Marketing Chatbot guru. She is often on stage speaking about Analytics, Livestreaming, and Messenger Marketing Chatbots. Currently, she is one of the 4 social media marketing experts who have teamed up to create the 360 Marketing Squad. This episode is packed with tips! Be sure to tune in!
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Bella Vasta is the owner of Jump Consulting. She invigorates people to leap toward the next level of their pet businesses. Since 2007, Bella has coached pet sitting business owners on systems, processes, leadership, and networking. Over this time, Bella has also become incredibly knowledgeable about Facebook Groups. And, she generously shared value bomb after value bomb in this episode of The Digital Slice Podcast.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Today’s Digital Slice podcast is an “Ask Me Anything” episode that focuses on questions about inbound, email and social media marketing. Questions from four of our social media connections are answered today. If you’re interested in joining me live for the next BRADS LIVE broadcast, go to thebradbot.com, click on the Messenger button and sign up. Then we’ll send you a reminder before we go live on Facebook.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
Jenn Herman is your Instagram guru – a recognized Instagram marketing expert and the forefront blogger on Instagram for business. Jenn is also a sought-after speaker who shares tips and tricks for using Instagram to grow your business. In this episode of The Digital Slice Podcast, Jenn does just that! She shared information on all the new Instagram features and told us how to use Instagram to grow our business.
Visit https://friedmansocialmedia.com/ for complete show notes of every podcast episode.
Statistics back up my contention that consumers become more optimistic during the holiday season. And, that optimism leads to more buying. If you’re a business owner and you aren’t already executing a holiday marketing plan, it’s not too late. In this podcast I share some tips and tricks you can put right into your holiday marketing plan today.
Visit friedmansocialmedia.com for complete show notes of every podcast episode.
Mitch Jackson is the “Streaming Lawyer.” He’s a well-known award-winning California trial lawyer as well as online sensation. In fact in 2013, Mitch received an award as California Litigation Lawyer of the Year. He uses the powerful mix of law, social media and technology in his work with clients to help add value to their companies. Mitch chats about using video to grow your business.
Visit friedmansocialmedia.com for complete show notes of every podcast episode.
Stephanie Liu is an online marketing strategist and live video guru. PR Daily and OMMA have recognized her work and have given her awards. Stephanie hosts a live show on Facebook called “Lights, Camera, Live” and features the best marketers in the industry. She also offers a course by the same name. And, today she’s on The Digital Slice Podcast!
Visit friedmansocialmedia.com for complete show notes of every podcast episode. Jess Ostroff Tyson is a global entrepreneur, author, speaker, owner of Don’t Panic Management as well as Director of Calm. Don't Panic Management sets the bar as a virtual assistant agency with its people-first approach to success in the virtual assistant arena. Jess wrote the book, “Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business” available online at the bookstore of your choosing.
Visit friedmansocialmedia.com for complete show notes of every podcast episode.
Todd Bergin is a Live Video guru, Instagram expert and strategist, podcaster and entrepreneur. Todd is a recovering attorney who found another passion in entrepreneurship with a special focus on digital media and marketing using live video, Instagram video, and podcasts. He is passionate about helping entrepreneurs implement strategies that are both effective and efficient as they try to grow their influence online.
Visit friedmansocialmedia.com for complete show notes of every podcast episode.
Scott Ayres is a Content Scientist at Agorapulse and host of the Social Media Lab podcast. His mission: to bust the social media myths we hear from “influencers” nearly every day. He isn’t afraid to challenge the gurus and is continually soliciting the community for questions. You can count on Scott’s out-of-the-box thinking, creative prowess, and evidence-based research, to guide your social media marketing strategy.
Gord Isman is a remarkable video creator who is well-known here and abroad for his expertise. He developed a wide range of video skills after years of working in another industry. His main goal is to help small business owners and solopreneurs achieve their own goals in relation to video creation and content marketing. From teaching you which gears to use to developing your self-confidence in going live, Gord helps you all the way in setting up and in growing your YouTube audience.
Visit thedigitalslicepodcast.com for complete show notes of every Podcast episode.
Social media often gets a bad rap. “It’s invasive!” “It’s fake!” “It’s a waste of time!” It can be all these things and more. But, Chris Strub, CEO of I am Here, LLC is using social media to benefit others. Chris traveled to 50 states in 100 days without corporate sponsorship. At each stop he volunteered for and highlighted a youth-oriented nonprofit on social media. After completing his 50-state tour, Chris wrote a book and is now a tremendous resource and inspiration to others.
In this Episode:
- How Chris feels blessed to have a career where he is supported by his community and is able to build real friendships
- How Chris can relate to the stereotyped self-absorbed millennial and how his 50 States, 100 days travel transformed him
- How childhood is a critical stage for developing good values through your parents’ guidance
- The potential of social media to show positivity and good morals
- How working with non-profit organizations is an opportunity to promote social good
- How to use social media to make in-depth impact instead of the mere numbers such as number of likes, views, or followers
- How building your audience and your brand requires hard work and investment in time
- How to start right by setting both short-term and long-term goals
- Chris’ book and how it features amazing personalities in the non-profit space
- How to tell a story that inspires social good
- Chris #FightForGoodTour Salvation Army experience
- How to succeed in using social media for social good
- Using video to tell your story with a real-life impact
People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.
As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.
Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode.
In this Episode:
- The many ways to use livestreaming to establish your credibility and build trust
- How keeping promises and offering only what you can actually deliver helps establish your credibility
- How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting
- How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting
- How talking about your passion or something you care about is a good topic of choice
- How doing interview livestreams with guests is a good training ground to build confidence
- Different interviews you can do for your livestream
- How to repurpose and distribute livestream content
- The importance of having a Facebook business page for livestreaming and other purposes
- How to prepare for a livestream but still be flexible during the livestream itself
- How to deal with technical issues and other challenges during a livestream
- How to select the best interviewees for your type of audience
- How expensive equipment is not the end all for a great livestream
- How to choose the right equipment such as microphones
- How to set up your background
- How audio is the most important aspect of your livestream
What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives.
When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the powerful story behind Facebook messenger marketing and how you can take advantage of it using chatbots to automate messages while maintaining a personal touch as you directly converse and interact with your audience.
Unlike outbound marketing, you do not have to be persistent, pushy, and unwanted by customers because they will come to you for the valuable information you give them. In this episode, discover the stark differences between traditional marketing and chatbot marketing.
In this Episode:
- How a messenger bot really is a tool that facilitates conversations between people, bridges connections, and builds engagement
- How selling and marketing feels more natural when done the chatbot way
- What is Facebook Messenger and its huge potential in helping you do business
- How to set up your messenger bot for creating awareness and sharing valuable information
- How Facebook Messenger is the best of both worlds - using automation while staying human in your interactions and business relationships
- The secret to success in messenger bot marketing
- How to use messenger bot marketing to replace strategies that aren’t working for you
- Things a messenger bot can do including delivering a mini-course and engaging Facebook group members
- How to get people to subscribe to your messenger bot
- How to maintain a balance between automation and human interaction
- How Facebook Messenger marketing allows you to always put your best foot forward
- How to integrate messenger bots into your current marketing strategy
- How chatbots allow for more focus and building of trust
- How to get a free mini-course on chatbots with RJ Redden at checkoutmybot.com
- How to build a reminder bot especially for live streamers or content creators at startyourbot.com
- How manychat.com can be one of the most user-friendly software for creating bots for beginners
Does your type of business need to have a digital presence and be active online? If so, how do you go about setting up your social media accounts? In this digital age, you can chose not to go digital with your marketing and run the risk of your business getting left behind and ultimately, closing shop.
On the other hand, if you’re able to develop a strong digital marketing strategy that generates engagement with your buyer personas, then there will be more likelihood for your business to achieve long-term success. So, if you’ve been asking yourself if you should be going live, creating a YouTube video series, posting on LinkedIn, or writing a blog post, then the answer is likely a big qualified “Yes.”
Qualified because you should be doing any of these things just to do them. You should do them if you’ve done your research, gathered data and developed a digital marketing strategy and these things are a part of that strategy.
In this Episode:
- Why developing a digital marketing strategy is a must
- How to develop content based on clients’ frequently asked questions
- How creating awareness first is key to engagement in various social media platforms
- How to choose which social media platforms to use based on your business needs and company profile
- How to start by looking at your current digital marketing strategy if you have one in place and who’s in charge of the implementation
- The importance of having high quality content that will be most valuable for your target audience
- How the quality engagement you get on your social accounts is more significant than huge number of likes
- The kind of content you should share on your social media accounts that give your audience value
- How advertising is necessary in this digital age
- How to set up proper timing and a digital marketing budget
- How a marketing strategy can lead to a stronger presence and engagement online
- A digital way of getting your ROI or return on investment
- How your digital marketing strategy needs to be detailed and specific
- How your S.M.A.R.T marketing goals are an integral part of your digital marketing strategy
- How a digital marketing strategy will help you get more likes, comments, shares, and other engagement responses from your target audience
Do you still believe LinkedIn serves its purpose as a professional networking platform? Since Microsoft acquired LinkedIn, there has been a lot of talk about LinkedIn’s alleged demise. There are articles every week talking about how how it could simply go away. I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seekers to engage and create a more productive workforce environment for the whole world.
In this episode of The Digital Slice Podcast, I revisit LinkedIn’s beginnings and discuss how it has remained true to its mission.
In this Episode:
- The beginnings of LinkedIn in 2002 as a professional networking platform
- How Reid Hoffman created a team of former colleagues and launched LinkedIn from his living room in 2003
- How LinkedIn remains a professional network despite some changes in its interface
- How native videos on LinkedIn doesn’t make it into a social network
- How the controversial issues surrounding LinkedIn’s looming demise started in 2016 via the Microsoft acquisition
- How LinkedIn’s current status in the stock market and its 562 million users indicate it remains in good standing
- LinkedIn’s mission and vision and how to take advantage of it
- How to build a strong and highly optimized LinkedIn profile
- Starting out with a high quality, professional-looking photo
- How to take advantage of the ample space provided by LinkedIn for your summary, and work experience
- How to set up your LinkedIn background image, name, and headline properly
- How to arrange the summary section to make you easier to find
- LinkedIn groups and how to choose which ones to join and be active in
Is going out of your way to connect with people via a livestreaming broadcast worth it? Remember that the camera will be on you the whole time and you have to talk to your audience like you are very confident and comfortable about it.
Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel frightened about committing mistakes, not knowing what to say, or how to do your introduction.
The good news is there is a way to resolve these issues, get past the barriers, and share yourself and your business with the world. Discover the exciting world of livestreaming in this Episode 016 of The Digital Slice Podcast and find out how you can leverage livestreaming to grow your business.
In this Episode:
- How JennyQ got into livestreaming in 2015 starting with Periscope
- How JennyQ was introduced to Twitter in 2008 and was awed at how it connected people
- How livestreaming builds credibility using the right messaging and livestream structure
- The common challenge of doing the intro and outro and how to deal with it
- How to start out by giving or sharing street-level information on your videos
- Recommended technology and tools to use for live streaming
- JennyQ’s L.A.V.S which stands for lighting, audio, video, and stability as live streaming basic essentials
- The importance of your business and personal profile as it reflects your brand and credibility
- How live streaming generates top-of-mind awareness
- How to build trust with your audience by committing to and being consistent with a live video schedule that’s doable for you
- How JennyQ’s book, Leverage Livestreaming to Build Your Brand, is helping a lot of people for real
- How to pick the best platform for your live stream based on audience and engagement
- The pros and cons to live videos versus pre-recorded or edited videos
- How to get a 30-day free trial at BeLive.tv as part of JennyQ’s brand ambassador designation
Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business’ can use in different ways to grow an audience and make a real impact.
With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it’s mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to your other social media accounts for maximum impact.
Professor Nez is not your ordinary professor. For 28 years, he has mastered his craft - teaching and educating at the highest levels. He has practiced what he’s taught. A huge believer in live video streaming platforms, he is an early adopter of YouTube Live, Twitter Live, Facebook Live, Instagram Live, LinkedIn Video and now, IGTV.
In this Episode:
- How to use IGTV for branding and content creation for businesses
- How to leverage different video formats to increase your digital presence through Instagram’s 1 billion monthly active users
- How your success on a platform is dependent on your strategy and implementation as a creator
- How IGTV supports portrait mode vertical video
- How you can keep your uploaded videos on your IGTV channel permanently
- How to repurpose IGTV content on Facebook, Twitter, LinkedIn or on your website
- How different platforms serve different audiences and should be used depending on your business needs
- How to start with a video about your company for your first IGTV upload
- The ideal time span for your videos
- How behind the scenes and stories have more impact
- How to show your vulnerability as a surefire way to engage your audience and in humanizing your brand
- How to make a compelling IGTV video series
- Professor Nez is re-launching Beyond the Box Academy, an online university for branding, communication, and social media marketing
Fulfillment is being able to achieve the goals you have set for yourself based on your unique interests and circumstances. However, some people can end up in the wrong profession, job, or business because they followed what others wanted them to be.
The result is unhappiness, emptiness, and even life-threatening depression. Thankfully, there is “The Fun Formula” urging you to pursue your passions and fulfill your destiny. Realizing that when you are doing what you really want, you feel happy and satisfied. Work isn’t work anymore because you are having so much fun. In this episode of The Digital Slice Podcast, discover “The Fun Formula” and see how it is much more than just a book.
In this Episode:
- Joel’s professional and business journey from selling emergency response systems and encyclopedias in the early days
- How Joel came to write his recent book, The Fun Formula: How curiosity, risk-taking, and serendipity can revolutionize the way you work
- How Joel discovered after 23 years of doing business that the hustle and grind practice only lead to more failures than success
- How the work you choose should be on what you’re passionate about and not just about making a living
- How living a supposedly satisfying celebrity lifestyle can still result to cases of suicide and depression
- How “The Fun Formula” paradigm seems to run contrary to the traditional virtue of hard work
- How being yourself, engaging your curiosities, and following your own path will help you succeed more
- How not to be influenced by the performance-based society that tends to dictate who you should become
- How negative scripting from people around you can develop into self-defeating behaviors
- Risk-taking as a critical part of “The Fun Formula”
- How letting go can open more doors for you
- How to “trust the process” as a third ingredient to “The Fun Formula”
- How to derive your own Fun Formula through curiosity, risk-taking, and trusting the process
How often do you hear as a small business owner that you are your brand? Well, that could be an essential paradigm behind personal branding but when it comes to living a well-balanced life, that may not always apply. In fact, you may need to realize how separating yourself from your business is key to your self-actualization. Because like it or not, you are a whole being and your business is just one part of you and not all of you.
In this episode of The Digital Slice Podcast, discover the beauty and power behind being able to separate yourself from your business. Joey Vitale is the founder of Indie Law, a law firm dedicated to small business owners, especially those passionate ones in the creative space. Joey is adamant about providing his clients the protection and legal foundation they need to grow their business.
In this Episode:
- How Joey found his passion for working with creative small business owners
- How Joey’s law firm, Indie Law has been a success in the past 2 years
- Joey’s panic attack and hospitalization and how it made him realize his priorities over his business
- How loving yourself more than your business is key to well-being
- How to live on the lighter side of business with Joey being called the “babe-dude”
- Why separating yourself from your business is important legally
- Inevitable business risks and fears and how to protect yourself
- LLCs, contracts, team agreements, and other forms of protective separation layers
- How a contract can become a foundation for your ideal business and client experience
- The pros and cons between single proprietorship, LLCs, and corporations
- How to choose the right type of business entity for tax purposes
- The perfect timing for using legal protection for your business
- How trademarks are to be used at a certain success level
- How contracts are top priority when starting out a business
- How a contract should be a dynamic document that’s adaptive to change and constant improvement
- How to best choose the attorney for your needs based on pricing, reviews, personality fit, team support, and customer service
- How having a team behind you for continuity of work for clients is a crucial part of separating yourself from your business
- Joey’s Smile Bigger 12-week course on business lessons learned the way
Does human-to-human have a place in business? Gone are the days when business is all about the big brands and huge corporations which seem impervious to who the customer is and what he really needs. This day and age is all about social business and of knowing, understanding, connecting with, and even developing a relationship with your potential and existing market.
What it takes is true authenticity in the way you use technology and communication tools to make that individual on the other end feel he is interacting with a human being instead of a company or brand. This podcast episode focuses on how to be human in a seemingly non-human world and still grow your business.
In this Episode:
- How Bryan’s interest and work in human marketing was ignited
- How to humanize the use of chatbots in communication
- How to leverage technology to help with business while maintaining your authenticity as a human being/business owner
- Amount of time spent vs. Quality of value delivered in closing more business with customers
- How to silence the noise of technology and social media to permeate your target market
- Steps to take in humanizing your brand
- How talking to 10 people is better than sending emails to 10,000
- How to attract the right people and build your tribe out of your authentic interests and unique passion
- The importance of self-care such as meditation in achieving work-life balance
- Bryan’s free video series on humanizing marketing and branding; and one-on-one coaching
- All about the H2H Private Club, Hot Seat, and Master Class
- How doing something unexpected but needed, and in a personalized manner is an effectively humanized marketing for your business
In this episode of The Digital Slice Podcast, learn the top 10 growth-hacking strategies for your small business.
Jon Ferrara is a pioneer and creator of CRM or Customer Relationship Management and a recognized speaker in social media and its effects on sales and marketing. He is the Founder of GoldMine Software Corp., which was one of the pioneers of SFA or Sales Force Automation and CRM software for small and medium-sized businesses.
More than anything, Jon is a Relationship Management entrepreneur. He is the CEO of Nimble, his latest venture that has reinvented CRM into a Simply Smarter Social Sales and Marketing platform. It’s the first CRM that updates contacts and company data and allows you to work with it anywhere. Recently, Jon has been recognized as one of the Top 10 Social Salespeople in the world and one of the top 100 Influencer by Forbes.
In this Episode:
- Build your personal brand
- How to stand out by giving away your knowledge to help other people
- How to use the various social media platforms to connect to people in a personalized manner and build your personal brand
- How to nurture relationships from introducing yourself, listening, and responding
- How to establish personal and professional identities in the common places where your constituency has conversations in
- How to use Nimble and connect not just with potential customers but with influencers, bloggers, investors, etc.
- How to use context and insight to engage effectively
- Identify influencers in and around your products and services and sharing their content
- How to find influencers in your industry or niche
- Share influencers’ content
- How to connect with influencers and engage with their content as a fourth strategy
- Establish yourself as a thought leader or trusted adviser in your industry
- Tools to use for identifying content and influencers as well as for sharing content
- How quick it is to read and share content, both personal and professional daily, as an individual or company and as a team
- The five E’s of social selling: educate, enchant, engage, embrace, and empower your customers
- How to use a CRM to keep track of your network when it begins to expand considerably
- The advantages of using a contact management over CRM
- How to use Nimble as a contact manager that will connect your contact, email, calendar, and social
- Use social listening and social CRM like Nimble to discover common interests and contact data
- Using segmentation as an eighth strategy
- Use group messages
- Nurture your segmented list with email sequences
Should you be blogging at this point in your business? Content marketing has always been on top of the list of any organization’s or brand’s marketing strategies, and for a good reason. In particular, blogging as a form of content marketing has helped many companies achieve success in measurable ways.
For one, it can help you establish thought leadership in the industry. It can also drive traffic to your website and increase the likelihood of conversions. But, how can you maximize the benefits of blogging so it can continually help you with sales and marketing?
In this episode of BRADS.LIVE, we discover many ways to generate content, make use of tools, and genuinely help people with your blog content while growing your company.
Mike Alton is a speaker, award-winning blogger, author, and brand evangelist. His blog, The Social Media Hat is a content marketing haven and resource complete with ebooks, guides, and free articles for small businesses. Mike teaches businesses strategies, tactics, and tools for success through content marketing together with SEO, social media, and mobile apps. He is also an Agorapulse brand evangelist, strengthening its relationship with agencies, influencers, social media educators and brands.
In this Episode:
- How Mike has been blogging for 10 years and how he started The Social Media Hat
- The direct relationship between the amount of content created and speed of online success
- How helpful content brings in traffic, leads, and sales conversions
- The results of a HupSpot study on how effective content creation is for numerous companies
- How blogs generate organic traffic
- How to overcome the challenges of creating enough posts for your blog
- How blog posts should ideally come from your own experience or opinion instead of being heavily researched
- How to use Evernote to track your ideas for blog topics
- Making use of your audience’s frequently asked questions and questions they’re supposed to be asking as blog post ideas
- How to use videos or video interviews as the basis for your content
- How content creation is more cost-effective and inbound marketing-oriented
- The advantages of content publishing vs. Cold-calling
- How to develop the blogger’s mindset
- How sharing about personal interests can make you relatable and focusing on only one interest for branding purposes
- The real essence of newsjacking and leveraging the news cycle bell curve
- Considerations on what you can write about in relation to interest and layering
- How to gauge which content is relevant for your audience using tools
- How blogging should be very conversational like you are speaking to your audience directly
- How to create authentic content that’s more your own than outsourced
- How to do SEO by linking, interlinking, and creating long-form content
- How to use Agorapulse to custom-promote your content
Inbound or outbound? One of the questions you may be confronted with when it comes to marketing is whether you should have an inbound or an outbound strategy. This is especially important considering the investment required when implementing these marketing strategies over a period of time.
At the end of the day, what you need is an effective technique that does not only attract potential customers but also helps build trust that will lay the foundation for a long-term relationship with them. Inbound marketing could be a good fit for your company. But beyond marketing, an inbound revolution has been taking place - making inbound a philosophy to guide and direct your whole organization and business toward success. Discover the principles of Inbound Organization in this episode of The Digital Slice Podcast and learn how to live it and breathe it in your business.
Dan Tyre is one of the original team members of Hubspot. Dan is a recognized authority in inbound marketing as well as sales. He is also a senior level software executive, writer, speaker, investor, mentor and coach for inbound success. His expertise is in inbound sales, inbound marketing, and inbound service.
Todd Hockenberry is the owner of Top Line Results, LLC specializing in leading revenue growth in small to medium-sized companies and focusing on capital equipment, technology, and manufacturing. Todd is a published author for industry and technology trends specifically in magazines such as Photonics Online, The Fabricator, Modern Application News, Industrial Laser Solutions to name a few. He is also a sought-after speaker in trade shows and tech conferences.
In this Episode:
- How Todd started to unknowingly use inbound principles while working with an industrial company
- How effective quality content, SEO, and email campaigns are in engaging customers as Todd discovered in 2002
- How Todd founded Top Line Results, partnered with HubSpot, and agreed with Dan to write a book on Inbound Organization
- How inbound has evolved into a philosophy that can be applied to the rest of your organization and your whole business
- How Todd and Dan synergized to the writing of the book, Inbound Organization
- How HubSpot and its leadership team lent support in the writing of the book
- How decision-making and buying power has been turned over from the sales person to the buyer
- How change has to start within the organization first in order to grow as a business
- How being helpful from end to end is central to an Inbound mindset and strategy
- Why transforming into an Inbound Organization is relevant today
- How leadership is critical to the transformation to an Inbound Organization
- How sales and marketing has to work together to create a satisfying customer experience
- How referrals are still the best source of leads making the customer journey critically important
- How the MSPOT or Mission, Strategy, Plans, Omissions, and Targets is a helpful tool for focus and execution
- How to create the buyer persona from a behavior standpoint more than demographics
- How Gary Vaynerchuk is right about the importance of content
- How helping and establishing a relationship with potential customers is the key to selling
- How to make the Inbound Operating System work for your organization from hiring, to cultivating a company culture, to the customer experience
- How transparency should work in an Inbound Organization as a core value
Facebook is the world’s largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes.
What are you to do when your Facebook business page’s reach has declined? Should you continue posting content at this stage? What kind of content is being ranked by Facebook highest so you can formulate your content this way?
In this Episode:
- The recent changes to Facebook’s algorithm that affect how you market your business on Facebook
- How less public content is being shown on Facebook including videos, posts from publishers, and businesses
- How posting from your Facebook business page, your reach will be diminished over time
- How posts are going to be ranked differently, giving priority to posts that “spark conversations and meaningful interactions” among users
- How to increase your chances of successfully using Facebook in spite of the significant changes
- How posting less frequently but more thoughtfully is now advantageous with Facebook
- How to create content that will stimulate conversation
- How Facebook is ranking live video and why you should jump into live video today
- How Facebook dislikes asking for comments, likes and shares on your posts as engagement-bait will be demoted in the Newsfeed
- How important is mastering Facebook ads in order to drive traffic to your business page
- How to use Facebook messenger chat bots along with human interaction
- How to adapt to the Facebook changes using quality content, skills development, and new tech tools
In life and in business, there’s always something more to explore and do. This is despite other people thinking you may already have achieved so much in your field. Surprisingly, deep inside of you is an insatiable hunger to discover more, start from scratch, and climb your way up again. There is just so much potential waiting to be unleashed, recognized, and utilized. So how would you like to explore that potential of yours to its optimum level today?
Mark Sanborn is all about leadership development and making leaders out of seemingly ordinary and average individuals. Internationally, he inspires his audiences as the authority in business and change leadership. He is certified by the National Speakers Association as a Speaking Professional. He is president of an idea studio called Sanborn & Associates, Inc. aimed at the development of leaders. He has worked with big name clients such as FedEx, Hewlett Packard, ESPN, IBM, and John Deere to name a few. Mark is also a celebrated bestselling author of many books and has been recognized by USA Today, Wall Street Journal, and New York Times. He has a new book entitled, The Potential Principle, which delves into the where and the how you can reach your full potential.
In this Episode:
- How the book, The Potential Principle, came to fruition
- How to re-focus, do things differently, stop or start doing something, when you have a change of plans or goals
- How to maximize the use of company expertise and time resources to reach your goals
- How to be better than your best as an individual and as a company using a specific plan
- The Potential Principle on where to get better and how to get better
- The Potential Matrix and focusing on people’s inner world of values, thought processes, and purpose to help them become better
- The Fred Factor and why it’s better to strive to be interested more than to be interesting
- How to stay innovative and relevant in this constantly changing world
- How to use disruption to effect positive change in business, relationships, etc.
- Who the book, The Potential Principle, is really for and why get it for yourself
In the business world, open communication is the key to fostering engagement with customers. While written content is considered a staple, live video as an interactive medium of communication is emerging as the platform of choice if you are looking to move your business to a higher level. Incorporating essential classroom strategies and humanness with how you do business can prove to be very effective.
Professor Nez is not your average teacher. He has a powerful teaching-learning approach where he is not the center of ultimate knowledge but significantly the facilitator who sets the stage for experiential learning. He is a career coach, author, and Writing and Communications professor at Chapman University. He is a strong advocate of storytelling as evident is his speaking engagements nationwide and his live video presence. He works with various brands and businesses to implement effective social media strategies.
In this Episode:
- How unique Professor Nez’s teaching approach is compared to others
- The power of humanness, making mistakes, and how it encourages critical thinking
- How the future of communication is shifting to live video
- The importance of self-discovery and sharing your story
- How Professor Nez is bringing the classroom into the live video realm while doing what he loves most
- How humans tend to suffer from a so-called “permanent temporary” amnesia and how they can be reminded of life’s truths
- How to incorporate humanness in this digital era
- How to maximize the use of LinkedIn for lead generation and sales navigation
Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits.
Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers, you can also opt to use live streams to build long-term relationships with clients. Re-purposing your live stream content to create an online portfolio is likewise a smart move toward solidifying your digital footprint. Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business.
In this Episode:
- How Ross loves featuring live streamers, learning from them and getting to know live stream personalities
- The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers
- How simple selling can be done via live streams
- How to build relationships or build your personal brand using live streaming
- How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method
- How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream
- The importance of developing a live streaming skill set today for its huge future potential
- How to deal with the fear of live streaming especially for first-timers
- The basic tools to get started with live streaming using what you already have
- Ross’ red carpet experience at Mario Armstrong’s Never Settle Show
The popular idiomatic expression, “Strike while the iron is hot” perfectly describes the opportunity that live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, and the courage to finally do it, you can create your own live videos and build a budding community around your business.
Todd Bergin is well-recognized as a live video guru. His entrepreneurial inklings started when he was only 13. Later, he found himself in the real estate business for 3 years. For about 6 years, he also practiced law and while he was at it, he got interested in guns until he had some parts manufactured, made a business out of it, did Internet e-commerce, and put up his own website. Eventually, he found his real passion was in helping other people grow their business successfully. He quit the practice of law for good and from there, became the go-to expert for everything live video.
In this Episode:
- How Todd found his real calling as a business person inspired by the Rich Dad, Poor Dad influence
- How to acquire the “creating-your-own-business” mindset instead of the traditional “study-to-become-an-employee” mindset
- How live video should be explored with its huge business potential
- How to take advantage of the open communication and engagement live videos bring to your business
- How to use video to get your message across, engage, and convert customers
- How to use Facebook, YouTube, Periscope, Instagram, Wirecast, and Switchboard to reach different kinds of audiences
- Startup equipment and software for live video including audio for different types of business needs
- How to deal with things that could go wrong while doing a live video
- The short-term and long-term benefits of live video
- What to do after broadcasting your live video
The need for live video is both undeniable and inevitable and every business owner recognizes it. However, going out there and doing it yourself for your business is also a daunting task. When you are not used to the spotlight, doing live video can be frightening. Part of the reason why it can cause fear for the newbie is the lack of knowledge as to what kind of content to feature, what equipment to use, and how to go about the process competently. Consequently, arming yourself with the right knowledge, skills, and gear can make you more confident doing live video.
Ian Anderson Gray is a multi-talented individual who is an expert in anything and everything live video. He founded Seriously Social, a social media-focused business that focuses on live video and productivity tools for businesses of all sizes.
Ian works with clients worldwide as a consultant. He is an in-demand international speaker at conferences in the US, UK, Czech Republic, Ireland, Poland, and more. At Select Performers, he is also partner and co-founder, utilizing his 10 years of experience to help people, organizations, and charities achieve online visibility and impact.
In this Episode:
- How Ian started and trained as a professional singer and went into the web development business with his father in the UK
- How the blog he created turned the tables around and launched his social media business
- How Seriously Social opened opportunities for consultation as people sought his expertise and training
- How creating content that’s empathetic and easy to understand for your audience results in greater impact
- Different kinds of fear in relation to live video and how to overcome them
- How to generate content for blogs and live videos
- The essentials to prepare for live broadcasting
- How different types of businesses can take advantage of live video
- The impostor syndrome, how to overcome it, and still go live
- How to overcome your fear using a test run on Facebook, posing a challenge, or joining a group
- Some of the differences between OBS studio and Wirecast
How else can social media be used to maximize its power to market a particular brand? The concept of social media enablement seems like a novel approach. But at Adobe, employees themselves have been empowered to build their own personal brands while playing a big and active role for Adobe as it integrates social media into every aspect of its business operations.
Apparently, customers have more trust for the average employee when they are active on social media. And, they can be a profound source of expertise for Adobe. Adobe has recognized their employees’ crucial role with clients and are actively training them to represent the brand. In this episode, Adobe’s Lauren Friedman shares how.
Lauren Friedman is foremost a writer, social marketing strategist, and head of Adobe’s Social Business Enablement. Lauren started out with a social marketing company called Context Optional before she landed at Adobe in 2011 after two acquisitions.
At first, she managed Consulting Services and then in 2013 joined the Social Business Center of Excellence. She ensures that social media is infused in every aspect of Adobe’s business and developed the Global Social Media Training Program for its employees. Lauren was recognized in 2015 as iMedia 25’s top marketing innovator and also specializes in content strategy for Fortune 100/500 brands, international business, quantitative and qualitative reporting and analytics, and social network strategy.
In this Episode:
- How Lauren started in a startup social media marketing company and got into Adobe through an acquisition
- How social enablement is defined for Adobe employees in line with its social media business integration
- How customers trust company employees more to represent real product insights that influence their purchase decisions
- How social enablement can be applied as both a B2B and B2C strategy for small and large companies
- The four categories of the social enablement program at Adobe including mindset, tool set, skill set, and habit
- How companies are implementing this concept of social enablement more than traditional advertising
- Guiding principles for use in social media branding
- How to define your purpose and rationale for adapting social enablement as a company and how to start
We now live in an intensely digital world. It is a fast-paced, dynamic, and ever-changing realm. What you seem to know about social media marketing, SEO, or artificial intelligence today, is definitely not going to be as relevant tomorrow. What you need is to constantly update yourself without having to take the time to determine what would be beneficial for your business or yourself. The Digital Slice podcast will guide you through the overwhelming world of digital marketing, tactics, news, tools and trends. This first episode is your ticket to The Digital Slice cutting edge podcast.
Brad Friedman is about everything digital marketing. He is president of The Friedman Group, LLC, which focuses on helping business owners and professionals implement inbound and social media strategies that generate revenue. Brad has an eclectic background which includes being an attorney, allowing him a professional understanding of his clients and their need to establish a solid online presence. He also has extensive experience in professional industries allowing him to help you harness the power of social networks in alignment with your brand development. Brad specializes in digital marketing strategy development, social media marketing, training, networking and more.
In this Episode:
- What the Digital Slice podcast aims to bring to its digital marketing-oriented audience in terms of business success
- Podcast topics to watch out for including inbound marketing, email marketing, social media marketing, digital advertising and so much more
- How the podcast will be an interesting variety of expert interviews and recordings of Facebook like interviews
- How to join the live Facebook broadcast
- What to expect from the Digital Slice in terms of length, frequency, etc.
- How to get bonus tracks, updates, insider fun, and more digital tips