The Marketing Lingo Podcast: Recent Episodes
Scott A. Rowe
Marketing can be an overwhelming discipline that takes years to master. Get a jump start by learning some common marketing terminology and how their concepts are used to effectively market businesses.
If your organization leverages marketing lists for email, direct mail or sales calls, are you currently segmenting them to get the most out of your data? In this episode I cover the basics of segmenting lists and provide examples of how it can be used effectively.
Retargeting is leveraged by business everyday in order to convert customers who have shown interest while visiting the company's website. Learn the concept behind retargeting and how it could help your organization.
Any company that is looking to drive traffic to their website and convert customers should consider the use of specialized landing pages. In this episode you will learn the basic concepts behind landing pages and be given tips on how to leverage them effectively.