Go Sokal Podcast: Recent Episodes
Sokal Marketing
The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.
On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screens.
Austin discusses core technologies, as well as programs like Adobe XD, FigJam, and Browserstack, and Chat GPT and no-code options like Squarespace and Webflow. We hope you enjoy!
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCAST
In this video, Frontend Developer Austin Calton describes what he does day to day, including prototyping, coding and keeping up with the rapid developments in his industry, including using Chat GPT as a helpful new resource.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
frontenddevelopment #webdesign #digitaladvertising
On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that’s just the tip of the iceberg! We hope you enjoy.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify ↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter
MORE ABOUT THIS PODCAST
In this video, Programmatic Advertising Manager Bo Sowers focuses on all things programmatic. He describes what programmatic advertising is, how it works, the history of programmatic, how it helps businesses, how to optimize it, and how it’s different from other forms of advertising.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
TAGS:
#programmatic #advertising #optimization
On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show with a lot of leads.
SOKAL’S WEBSITE:↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:↪︎https://www.gosokal.com/contact/
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:↪︎https://open.spotify.com/show/0fL2rnAySTDW14tTKIIpBW?si=nm4G8J_FRG-JtvubB4ivIA
Spotify
↪︎https://podcasts.apple.com/us/podcast/go-sokal-podcast/id1523688947
Apple Podcasts
📱 Follow Sokal On Social!↪︎Instagram https://www.instagram.com/go_sokal/
↪︎Facebook https://www.facebook.com/Go.Sokal/
↪︎linkedIn https://www.linkedin.com/company/980193/
↪︎Twitter https://twitter.com/Go_Sokal
About this video:Trade shows are a highly effective way for businesses to network, galvanize their brand and employees, and so much more. In this podcast, Marketing Manager Katy Welch describes who her company prepares for a big trade show, and involves people in numerous departments to make it a success. She describes how they make a booth stand out, how to attract visitors, what types of giveaways or promotional items they have used, and also talks about how to deal with unforeseen situations or challenges.
We hope you enjoy!
tradeshow #marketing #boothdesign tradeshowsalespitch
On the 30th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal COO Michael Ransom to discuss how to find your company’s brand voice, run successful campaigns, and build teams of motivated employees.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCAST
In this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more.
THANKS FOR LISTENING:Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
marketingtips #howtolead #digital
On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importance of pre-production in videography, and three main tests to apply to any video you make.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCASTIn this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more.
THANKS FOR LISTENING:Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
commercials clients #videoproduction #branding
On the 28th episode of the Go Sokal Podcast, host Chris Mulally sits down with Sokal Chief Technology Officer Jason Jones to discuss all the current hype about artificial intelligence, including Chat GPT and artificial general intelligence, and whether or not we should be truly be afraid (or excited) about AI’s future implications. We hope you enjoy!
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCAST
In this video we discuss current uses of artificial intelligence in advertising and marketing, including mobile. We also answer the questions about why there is so much hype right now surrounding AI, and whether or not it should be feared as taking jobs or even ending humanity. We delve into Chat GPT, which stands for generative pre-trained transformer, we analyze the “Statement of risk,” and then we discuss the difference between generative and artificial general intelligence.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
TAGS:
chatgpt #artificialintelligence #ai
On episode 27 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Technology Coordinator Malcolm Stewart to talk about the role of information technology in modern society, including preventing data breaches, setting up secure passwords, and how employees can avoid scams like spoofing, phishing, and other cyber attacks.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCASTThis video analyzes the current state of Information Technology and how businesses can use information technology to improve productivity and efficiency. We focus on cloud computing, security, and building security against cyber threats, and keeping employees and individuals safe in the internet age.
THANKS FOR LISTENING:Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
On episode 26 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down Paid Social Manager Dani Christian to talk about what goes into a successful paid social campaign, knowing your audience, knowing when to post, and what the different ad types are.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCASTThis video analyzes the current paid social media trends and how to create successful campaigns that reach the right audience. We talk about concerns about costs and tips/advice for someone just starting out doing paid social.
THANKS FOR LISTENING:Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
TAGS:
#paidsocial #socialmedia #paidsocialstrategy
On episode 25 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Actify CEO Dave Opsahl to discuss enterprise visualization, the biggest challenges that suppliers are concerned about right now, the effects of the EV transition, and so much more. A lot is covered in 30 min, so we hope you check it out and enjoy the informative discussion!
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCASTThis podcast analyzes the current automotive industry through the lens of a supplier-focused company. It looks at the ins and outs of being a supplier in 2022 and examines the issues most major automotive companies are facing as they move away from ICE vehicles to EV.
THANKS FOR LISTENING:Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
supplychain #suppliers #automotive #laborshortage #electric #EV
On episode 24 of the Go Sokal Podcast, Creative Specialist Alex Dickerman sits down to discuss how to create an effective social media strategy and gain followers. The discussion provides indispensable advice you can use in 2022 to build your social brand on Facebook, Instagram, Twitter, Tiktok and YouTube.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCASTThis video discusses what you need to know in 2022 to make sure you are putting forth an effective and comprehensive social strategy for your business/brand. Alex touches on a number of social platforms, such as Facebook, Instagram, Twitter, TikTok and YouTube, including YouTube’s shorts.
Really succeeding at social media requires more than just binge worthy posts. It’s all about presentation, strategy, and networking
THANKS FOR LISTENING:Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
On episode 23 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with videographer Phillip Teasley to discuss how to make better marketing videos, how to avoid common filmmaking mistakes, and how important scripting is to the final product. Also, in the description part of the video link below, Phillip lays out what kind of gear you should own as a beginner, intermediate and professional video maker while marketing your business.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCAST
Your marketing videos may be amazing, but how is your sound? Videographer Phillip Teasley said sound is one of the biggest overlooked elements to making quality products. He outlines several tips to raise your video production quality and outlines how to avoid common mistakes. This video is the 23rd edition of the GoSokal Podcast.
THANKS FOR LISTENING:Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
On episode 22 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with SEO Lead Jess McCurry to define what Search Engine Optimization (SEO) means, when you should use it, and why companies should have both an SEO and PPC strategy.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist
SOKAL’S WEBSITE:↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCASTThis video explains what SEO is and when you should begin implementing it in your web building process. It includes discussions of SEO keyword search, techniques, and tools. If you are fairly new to search engine optimization and want a good overview, this podcast is for you.
THANKS FOR LISTENING:Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Account Director Bret Johnson to discuss what reputation management is and how a business can increase their star rankings and reviews while utilizing some key principles.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the full episode here: https://youtu.be/R6gUZ4SUiXs
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCASTIn this podcast we first define reputation management, and then answer questions like: “What happens if you get a bad review?” “How quickly should responses to negative or positive reviews be given?” and “What are the pros for going with a reputation management company?”
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
On this episode of the Sokal Senior Marketing Strategist Katy Welch sits down with Host Chris Mulally to recap our successful trip to NADA 2022, and Katy interviews Sokal’s CEO Melissa Clark and National Account Executive Emma Voice live at the convention.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎Contact
Reach out & make a connection today!
SUBSCRIBE TO OUR PODCAST:
↪︎Spotify
↪︎Apple Podcasts
📱 Follow Sokal On Social!
↪︎Instagram
↪︎Facebook
↪︎linkedIn
↪︎Twitter
MORE ABOUT THIS PODCAST
Get a behind-the-scenes look at the NADA Convention that took place March 10-13, 2022 at the Las Vegas Convention Center. We touch on the following topics: Planning for the event, why it matters, how the leads work, and the compliments we got on the booth. We had a truly amazing experience exhibiting at the NADA Show and were thankful for all who stopped by our vintage service station-inspired booth and took the time to learn about what Sokal has to offer.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In the first episode of the third season, we sat down with Sokal Account Manager Chris Brown to discuss the benefits of Connected TV (CTV), such as data-driven targeting, unified measurement and frequency precision. Then we dove into a case study of how it was used successfully.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch The Full Podcast with Chris Brown Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist
📱FOLLOW SOKAL ON SOCIAL:
↪Click to Visit our Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Say Hi on Twitter!
MORE ABOUT THIS PODCAST:
Did you know that over 27% of cable subscribers plan to end their subscriptions this year and turn to some type of streaming device for TV? There is a huge shift in the way people are consuming entertainment and the ways that we can market to this new generation, from cross-device advertising to custom audiences that are cross-matched with thousands of ID points to find similar shoppers. Connected TV (CTV) is one of those highly effective methods.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In the episode, up-and-coming NASCAR driver Stefan Parsons joins us again as he recaps the season, discusses how he's improved as a driver, and lays out his predictions and goals for the upcoming season (his first as a full-time driver). He also talks about the future of the NASCAR car technology and how a driver prepares during the offseason.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch The Full Interview With Jason Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist
📱FOLLOW SOKAL ON SOCIAL:
↪Click to Visit our Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Say Hi on Twitter!
MORE ABOUT THIS PODCAST:
Sokal’s podcast host Katy Welch sits down with NASCAR driver Stefan Parsons to talk about his last season, the hard work ahead during the offseason, and his goals for the year ahead. He even talks about how NASCAR car technology is changing and how he feels about being promoted to a full-time driver.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
Emojis in subject lines, animated GIFs, and attractive call to action buttons. These are just a few of the popular trends in email marketing right now, but do they really work?
In this episode, Sokal’s Creative UX Specialist Drew Wilson sits down with Graphic Designer and Senior Email Developer Jason Labrada to discuss how to improve your email campaigns by focusing on clean cohesive design, singular visual elements, simplified preview text and personalization.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch The Full Interview With Jason Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist
📱FOLLOW SOKAL ON SOCIAL:
↪Click to Visit our Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Say Hi on Twitter!
MORE ABOUT THIS PODCAST:
As you may already know, Email marketing is an integral way to stay in touch with your current customers while growing your pool of potential clients. In this podcast, we talk about three major tips to improve your email open-rate and conversions, as well as keep your readers happy.
While sending 50 or more emails a week for our clients, Senior Email Developer Jason Labrada uses his industry knowledge to explain how to improve your emails by creating a cleaner, more uncluttered design by using fewer CTA’s and deals. Additionally, subject lines and preview text word count should be used in a simplified fashion. Less is definitely more.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
What can we expect to see over the next year in terms of electric vehicles? Numerous auto manufacturers have made pledges to get their fleet fully electric within the next couple of decades.
In this episode, Sokal’s Podcast Host Drew Wilson sits down with Capital Chevrolet General Manager, Casey Best, to discuss how Chevy is leading its fleet toward electrification. Additionally, he discusses hurdles to becoming all electric and how the traditional dealership model differs from Tesla’s sales and service model.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch The Full Interview With Casey Here
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General Motors (of which Chevrolet is their biggest brand) is on its way to an all-electric future, with a commitment to 30 new global electric vehicles by 2025. And, in 2023 or 2024, they will release their first ever electric Silverado pickup with a range of more than 400 miles on a full charge. This discussion centers around the future of electric automobiles from the perspective of a local auto dealer.
Listen as Drew and Casey discuss upcoming news, new electric vehicles, Tesla, and what consumers are expecting in terms of electric vehicles.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
Sokal’s new CEO Melissa Clark and COO Michael Ransom II sit down to discuss their new roles, including their one and five year plans and how they intend to work together to increase company growth.
In this episode, Katy interviews Melissa and Michael as they reflect past years and look forward to new ones. Over the last 15 years, Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects, but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.
🔴 HELPFUL VIDEOS AND LINKS:↪Watch The Full Interview With Michael and Melissa Here
↪Check Out The Press Release Here
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Sokal, a distinguished leader in automobile advertising, announced recently that Melissa Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.
QUOTE FROM MELISSA:
"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006.” Clark said. “Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
Google announced that before 2022, all third-party cookies will no longer exist. But, did you know that third-party cookies have always been flawed? They've never been the most accurate way to target your audience.
In this episode, Katy interviews our Director of Digital and Strategy, Justin Harvey, about what's to come for the future of advertising now that third-party cookies will be eliminated. It's important to have a plan moving forward, and to talk with whoever is in charge of your marketing so that you can effectively serve your consumers.
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch The Full Interview With Justin Here
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Simply explained, a cookie is a tracking code that is placed in web-browsers to follow users between websites and target them with ads. First-party cookies are staying put, as they are key to learning user-behavior and helping marketers create a better user experience for the consumer when they visit a website.
However, third-party cookies will be going away. These are the tracking codes that follow users around on the internet and retarget them with ads. Perhaps you are looking on one website at a product, but then decide to go to a different website and while browsing, you eventually see an add for the product you were looking at before. While this has been one of the standard methods for retargeting ads to users, new innovative methods of targeting ads will need to be put in place, as this marks a major shift in the advertising world.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Drew interviews energetic spokesperson Mark Roberts, who has been serving the Capital Automotive Group for over 14 years, with everything from Commercials, Ads, Radio, and everything in between. Listen to him speak about his experience becoming a spokesperson for one of the most reputable automotive brands.
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Are you curious about how spokespeople get their start in the business? Industry veteran, Mark Roberts sits down in a candid interview about what led him to become a spokesperson after years of anchoring and reporting at television station WRAL. Mark is also host of a weekly quiz bowl-type show for high school students on WRAL called Brain Game.
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Drew interviews chief technology officer, Jason Jones, about new and upcoming tech in the workplace and how it is going to affect our work environments as more people come back to the office after a year-long pandemic.
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Jason discusses the strength of 5G and the developments being made for the upcoming year, new developments in touch-less tech capability, and the role that Artificial Intelligence will play over the next year. Be sure to checkout the complete interview over on our YouTube Channel!
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
We kickoff season two of the Go Sokal Podcast by interviewing Stefan Parsons, a young, talented, and up-and-coming NASCAR driver. Stefan talks about how he got into racing, what it feels like to be on the track, his best and scariest moments so far, and how social media and sponsorships impact the sport of racing.
STEFAN’S WEBSITE AND SOCIAL:↪︎Website https://www.stefanparsons.com
↪︎Instagram https://www.instagram.com/stefan_parsons/
↪︎Facebook https://www.facebook.com/stefanparsonsracing/
↪︎Twitter: https://twitter.com/StefanParsons98
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🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch The Interview With Stefan Here
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Have you ever been curious about NASCAR and what really goes on before, during, and after a race? Sokal’s podcast host, Katy Saunders, recently sat down with Stefan Parsons, the driver of the Sokal 99 car, to find out more about his racing career, background, goals, inspirations, and more!
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Drew interviews Bret Johnson on what dealers need to know going into 2021. They discuss how to analyze marketing trends, find out what worked and what didn't during 2020, and how strategize for a strong first quarter.
Additionally, Bret talks about shifts in the car buying cycle and how dealers were able to adapt during Covid-19.
This episode of the Go Sokal Podcast is sponsored by Sokal's Graphic Design Services. Our graphic artists work to bring you the best creative possible in your industry, from leading automotive ads to print jobs like billboards and business cards.
🖥️ HELPFUL LIINKS:To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
↪Graphic Design Services
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🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch this episode: GSP Episode 10
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↪The Podcast Video Playlist
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THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:In this episode, Bret Johnson, one of Sokal's Account Directors, talks about what dealers should be thinking about as January 2021 approaches, ways to gauge their effectiveness, and how to decipher the end results. He explains how dealers can look at their analytics to find out what worked and what didn't during the 2020 year. He also speaks into the car buying behavior cycle and how it has changed over the year.
Listen to the tenth episode or watch it on YouTube to learn more about how to master email marketing.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Katy interviews Kendra Williams-Evans, Sokal's Email Marketing Manager, and she discusses how email marketing can be used effectively as well as how to gauge the success of your campaign.
Additionally, she touches on the popularity of using multiple deployments and the benefits of an internal database email product.
This episode of the Go Sokal Podcast is sponsored by Sokal's Custom Websites. With the majority of buyers starting their purchasing journey online, Sokal believes that it is crucial to have a high performing, customizable, and responsive website to make your best first impression.
🖥️ HELPFUL LIINKS:To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal's Custom Websites click below:
↪Custom Websites
📱FOLLOW SOKAL ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch this episode: GSP Episode 9
↪Subscribe To Our Channel
↪The Podcast Video Playlist
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THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:In this episode, Kendra Williams-Evans from Sokal’s Email Team describes how email marketing campaigns work, ways to gauge their effectiveness, and how to decipher the end results. Email marketing is one of the best ways to stay in touch with your current customers while growing your pool of potential clients. Sokal's email team targets audiences based on the ideal demographic for your business.
Listen to the ninth episode or watch it on YouTube to learn more about how to master email marketing.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Drew interviews Jesse Lee, Sokal’s Website build team lea , and he talks to us about the key components to switching a website over to another provider, as well as dispel the common myths associated with switching agencies.
Jesse shares the top three things his team needs to get a website switched over and up and running seamlessly—without any downtime for the website. He also explains what dealerships should be looking for in terms of response time, suggests why bigger companies struggle with response time, and what sets Sokal apart.
This episode of the Go Sokal Podcast is sponsored by Gemini Service BDC, a true omni-channel approach to for follow-up, including phone calls, text messages, and email. Before your customers drive into your service lane, they will be provided with a consistent VIP experience with Gemini Service.
🖥️ HELPFUL LIINKS:To find out more about Sokal, you can check out our website:
↪Visit the Go Sokal Website
To find out more about Gemini Service BDC, click below:
↪Gemini Service BDC
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↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch this episode: GSP Episode 8
↪Subscribe To Our Channel
↪The Podcast Video Playlist
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THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:In the eighth episode of the Go Sokal Podcast, special guest Jesse Lee talks about switching website providers and what Dealerships should be looking for in an agency. Oftentimes, dealers may think that switching providers is a big difficulty and insinuates that their website would have to go down for a certain amount of time.
But this is not the case. Jesse helps dispel the myths of switching website providers, sharing that it is a much easier process than you might think.
Listen to the eighth episode or watch it on YouTube to learn more about switching web providers and what your should be looking for in an agency.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Drew interviews Bo Sowers and Michaela Mundorf from Sokal’s digital team, and they define Connected TV and show us how to use it for brand awareness, and also how to measure your results.
Bo and Michaela dive deep into explaining the differences between Connected TV and Linear TV (or regular Cable TV) and why you should consider incorporating CTV into your dealership marketing strategy.
This episode of the Go Sokal Podcast is sponsored by Sokal Digital's Search Engine Optimization service, a service that allows us to improve your ranking during Internet searches to widen your scope of potential clients and extend the reach of your website. There are many ways to better your search ranking and we are proud to have a team dedicated to keeping up on all of the latest trends, products, and content writing best practices.
🖥️ HELPFUL LIINKS:To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's SEO service, click below:
↪Search Engine Optimization
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↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch this episode: GSP Episode 7
↪Subscribe To Our Channel
↪The Podcast Video Playlist
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THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:In the seventh episode of the Go Sokal Podcast, special guests Bo Sowers and Michaela Mundorf give us a helpful definition for Connected TV (or CTV) and explain why it is such a powerful advertising method.
They both explain that when users set themselves up to be entertained, they are more likely to recognize and recall certain commercials and advertisements they see. In the Connected TV world, streaming services like Hulu, Roku, and others allow you to advertise to where the viewers are at the exact right time, verses linear TV where you never know exactly how many people have seen your ad.
Listen to the seventh episode or watch it on YouTube to learn more about Connected TV and why you should be incorporating it into your marketing plan.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Business Development Manager Chris Scott joins us to talk about traditional media and how radio and TV ads are still beneficial to your dealership's marketing strategy in an ever-growing digital age.
Chris covers everything from tips for buying a radio ad to choosing between radio and TV; plus, he gives some helpful tips for how you can set your ads apart from the competition.
This episode of GSP is sponsored by Sokal's Video and Audio Production. Serving clients nationwide, our production studio features a wide range of the latest editing software and video equipment to give your dealership quality video for everything from b-roll to full commercial spots.
🖥️ HELPFUL LIINKS:To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's Production services, click below:
↪Email Marketing
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↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch this episode: GSP Episode 6
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↪The Podcast Video Playlist
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THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:In the sixth episode of the Go Sokal Podcast, we breakdown the importance of traditional media for dealerships even an age of digital ads and social media. Traditional radio and TV ads still serve a great purpose in reaching potential customers and growing brand awareness. Listen as Chris Scott gives us tips and insights for how your traditional ads can stand apart from the competition.
To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Sokal Marketing Strategist, Katy Saunders, sits down with Dealer Process Coaches, Charity Rudisill and Tammie Ventura, to discuss what a typical BDC department looks like, what issues dealers have with traditional BDCs, and the benefits of utilizing a remote BDC.
This episode of GSP is sponsored by Sokal Digital's Email Marketing—one of the best ways to stay in contact with current and new customers. Whether you are trying to promote sales events, service deals, or just keep your audience informed, our detailed reports will show you what goes on in each send.
🖥️ HELPFUL LIINKS:To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Sokal Digital's Email Marketing, click below:
↪Email Marketing
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↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch this episode: GSP Episode 5
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↪The Podcast Video Playlist
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THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:In the fifth episode of the Go Sokal Podcast, we breakdown the problems of current BDC setups and the benefits of a remote BDC. We cover a range of issues including recommendations for dealers, our own Gemini product, and transitioning into a remote BDC, including turnaround time, CRM’s, OEM processes, major brands and more. Finally, we look at training and the future of BDC.
As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising!
To learn more, call us directly at 919-872-9410 or email info@gosokal.com today.
In this episode, Drew interviews Wes Broadhurst about how Sokal's video production team creates a strong marketing strategy and the creative process for automotive commercial spots and other video material for dealerships.
Wes goes over several common mistakes he sees in automotive spots, as well as his number one advice for dealers when thinking about video.
This episode is sponsored by Sokal's CTV and OTT digital service. Connected TV (CTV) lets you serve video ads to users on TV apps like Sling and Crackle, or on over-the-top (OTT) devices like Chromecast, Roku, and Xbox One. CTV ads are a great way to reach the growing digital TV audience. To learn more about our CTV services, click here or visit the links below.
🖥️ HELPFUL LIINKS:To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about our CTV and OTT service, click below:
↪Mystery Shops Service
📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:↪Watch this episode: GSP Episode 4
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
Sokal’s in-house production studio is responsible for hundreds of dealership spots each month. Production Studio Manager, Wes Broadhurst outlines how concepting turns into final products, his team workflow, tips and advice when looking for a video production team, how to stand out, and lastly, things you should remember to make the process easier.
This the fourth episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.
As the premier automotive agency providing traditional and innovative advertising solutions, we at Sokal are excited to offer this new informative product for dealers and those interested in automotive advertising! To learn more, email info@gosokal.com today.
Host Katy Saunders interviews Sokal’s Dealer Process Coach Charity Rudisill about data mining and how dealerships can use it to attract and retain customers.
This is the third episode of the Go Sokal Podcast, a podcast devoted to advertising in the automotive industry made by the leading automotive focused agency Sokal.
This episode is sponsored by Mystery Shops, a powerful service that allows you to shop your dealership and your competition the way your customers do, by internet, phone, or email. To learn more, click here.
🖥️ HELPFUL LIINKS:To find out more about Sokal, you can check out our website:
↪View The Go Sokal Website
To find out more about Mystery Shops, click below:
↪Mystery Shops Service
📱FOLLOW US ON SOCIAL:
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Subscribe To Our Channel
↪The Podcast Video Playlist
↪Sokal Quick Tips Playlist
THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.
MORE ABOUT THIS EPISODE:
Data mining takes a snapshot of the car you are driving right now and instantly provides information on the health and age of the vehicle and where you are at in the purchasing cycle. It provides useful information to the customer and salesperson at the same time. It also shows how the driver can be placed into a new vehicle while keeping their payments the same.
In Episode 2, Paid Search Team Lead AJ Alston talks about the importance of automation in automotive advertising and how it has changed overtime. Prior to this year, automation wasn't quite ready for the automotive space, but now, targeting and reporting are more accurate and help agencies serve clients efficiently.
🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website
📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.
More about this episode:
AJ Alston is the Paid Search Team Lead at Sokal, and in this episode, he goes in-depth about how Sokal uses automation in advertising to better serve clients, and how to strengthen Sokal's internal processes. Automation helps us make quicker and more powerful adjustments to campaigns than we could ever think of doing manually, and we can also attribute specific rules and guidelines to many (or all) accounts at the same time. To understand more about the power of automation and how it is here to stay, listen to AJ talk about the next trends in automated advertising, define what automation looks like in 2020 and moving forward, and how automation has changed over time for the better.
In Episode 1, Account Manager Yates Creech discusses the importance of dealership websites, how to increase lead form conversion rates, and additional tips on digital retailing.
🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website
📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.
More about this episode:
A Dealership's website is often the first thing a potential customer goes to look at so they can get an idea of what they are looking for, as well as the competition. So there are elements that must be present on your website to help viewers gain the information they desire quickly while also driving them to your dealership's showroom. In this episode, Yates speaks in detail about increasing online lead form conversions. To learn more, listen to his interview in this podcast.
Introducing the Go Sokal Podcast! A podcast devoted to advertising in the automotive industry made by the leading auto-focused agency. The Go Sokal is hosted by Katy Saunders, a Marketing Strategist, and Drew Wilson, a Creative UX Designer. Together they will be interviewing various department employees to find out the latest trends in the automotive advertising world. We will be bringing on other important guests to help us find out what works and what doesn't as we move forward into an ever-growing digital age.
🖥️ To find out more about Sokal, you can check out our website and other helpful links below:
↪View The Go Sokal Website
📱 Follow Sokal On Social!
↪Instagram Account
↪Find Us On LinkedIn
↪Say Hello On Facebook
↪Twitter Account
🔴 Check out and subscribe to our YouTube channel!
↪View Our Channel
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast.