Hector Garcia CPA's Podcast: Recent Episodes

Hector Garcia, CPA

All sorts of topics about accounting and small business advisory from multiple sources that Hector has been recorded in

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LiveFlow is one of the hottest QBO apps out there, I pick Anita's brain about the pricing of the app, how they think about user feedback & development, and how AI will shape 3rd party reporting apps for QBO

Check out www.liveflow.io

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Episode 5 of this 8-part webinar/podcast series is the official companion to the ⁠⁠REFRAME2024.com⁠⁠ we are going to have in October 2024

NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw

Topics that will be covered in this series:

  • Communications strategy with clients
  • Communicating your value to command price, standards, and expectations
  • Negotiating terms, pricing, scope, with new and existing clients
  • “Magic Words” that get the other person on your side quickly
  • Fundamental communications skills to transmit your message/ideas to others in an effective matter
  • The most important communications skill set: self-talk
  • How to give advice that customers will follow
  • How to influence the people you do work for and work with to become better people and value your vision (leadership)
  • How to apply this skills in the real world to get significant results

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Come to Bridging the Gap: https://www.btgconference.com/

Tr-Merit (Randy's Firm):

https://tri-merit.com/

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Episode 4 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024

NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw

Topics that will be covered in this series:

  • Communications strategy with clients
  • Communicating your value to command price, standards, and expectations
  • Negotiating terms, pricing, scope, with new and existing clients
  • “Magic Words” that get the other person on your side quickly
  • Fundamental communications skills to transmit your message/ideas to others in an effective matter
  • The most important communications skill set: self-talk
  • How to give advice that customers will follow
  • How to influence the people you do work for and work with to become better people and value your vision (leadership)
  • How to apply this skills in the real world to get significant results

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This webinar/podcast series is the official companion to the ⁠⁠REFRAME2024.com⁠⁠ we are going to have in October 2024.

Parts 4 to 8 will be released the second Friday of each month until October 2024

Topics that will be covered in this series:

  • Communications strategy with clients
  • Communicating your value to command price, standards, and expectations
  • Negotiating terms, pricing, scope, with new and existing clients
  • “Magic Words” that get the other person on your side quickly
  • Fundamental communications skills to transmit your message/ideas to others in an effective matter
  • The most important communications skill set: self-talk
  • How to give advice that customers will follow
  • How to influence the people you do work for and work with to become better people and value your vision (leadership)
  • How to apply this skills in the real world to get significant results

View Details

This webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024.

Parts 3 to 8 will be released the second Friday of each month until October 2024

Topics that will be covered in this series:

  • Communications strategy with clients
  • Communicating your value to command price, standards, and expectations
  • Negotiating terms, pricing, scope, with new and existing clients
  • “Magic Words” that get the other person on your side quickly
  • Fundamental communications skills to transmit your message/ideas to others in an effective matter
  • The most important communications skill set: self-talk
  • How to give advice that customers will follow
  • How to influence the people you do work for and work with to become better people and value your vision (leadership)
  • How to apply this skills in the real world to get significant results

View Details

This webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024.

Parts 2 to 8 will be released the second Friday of each month starting March 2024.

Topics that will be covered in this series:

  • Communications strategy with clients
  • Communicating your value to command price, standards, and expectations
  • Negotiating terms, pricing, scope, with new and existing clients
  • “Magic Words” that get the other person on your side quickly
  • Fundamental communications skills to transmit your message/ideas to others in an effective matter
  • The most important communications skill set: self-talk
  • How to give advice that customers will follow
  • How to influence the people you do work for and work with to become better people and value your vision (leadership)
  • How to apply this skills in the real world to get significant results

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Interview with ex-accountant, and now innovation consultant and public speaker about creating content, "being bold", personalized ?AI ChatBots, and other fun topics.

Get Shawn's Book "The Bold Ones":

https://amzn.to/416qtjt

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Original Webinar Slides:

https://docs.google.com/presentation/d/1ph0p11YFmTz8A9efnLdpz86N5U0SxgNVg2H7l2XMprs/edit?usp=sharing

Ron's Time's Up Club: https://timesupclub.com/

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Timestamps

00:00 Introduction02:16 EDUCATION09:46 CERTIFICATIONS17:25 PERSONALITY22:44 HOW TO MAKE A LIVING37:17 ARTIFICIAL INTELLIGENCE45:53 My Journey: from Bookkeeper to Software Developer

Links:American Institute of Professional Bookkeepershttps://AIPB.orgCoursera: Intuit Bookkeeping Professional Certificate:https://www.coursera.org/professional-certificates/intuit-bookkeepingCoursera: Accounting Foundations Graduate Certificate:https://www.coursera.org/certificates/accounting-foundations-uiucCoursera: Finance/Accounting Specialization:https://www.coursera.org/specializations/finance-accountingCertiport QuickBooks Certified User:https://certiport.pearsonvue.com/Certifications/Intuit/Certifications/Certify/QuickBooks-Certified-UserQuickBooks Online ProAdvisor Programhttps://PROADVISOR.INTUIT.COMMy software: RightToolhttps://rightool.app

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Reaction to a John Cleese video from 1991!

Original recording: https://www.youtube.com/watch?v=Pb5oIIPO62g

Based on this Book: https://amzn.to/3L24ZgQMy conference in "Creative Business Models for Accountants": https://altaccountant.com/creative/

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My Conference in Miami: https://altaccountant.com/creative/

Chris Do's BrandLab: ⁠https://thefutur.com/brand-labChris' YouTube Channel: https://www.youtube.com/@thefutur

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From The Soul of Enterprise: https://www.thesoulofenterprise.com

Miami Conference: https://altaccountant.com/creative/

Avocado Video: ⁠https://youtu.be/img2PO4Nkxg

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HECTOR'S LINKS

  • RightTool: https://righttool.app/
  • Creative Business Models for Accountants: https://altaccountant.com/creative/

ALICIA'S LINKS

  • Spreadsheet Sync Video: https://youtu.be/B7USbYKUuv4
  • QBO Checking Course: https://learn.royalwise.com/visitor_catalog_class/show/595786/QuickBooks-Checking-and-Cash-Flow

OTHER LINKS MENTIONED:

  • Firm of the Future site: https://www.firmofthefuture.com/
  • In The Know Webinars: https://quickbooks.intuit.com/learn-support/en-us/help-article/accountant-features/watch-know-webinars/L4MyEiQuS_US_en_US
  • Your Feedback in Action: https://www.firmofthefuture.com/trends/your-feedback-in-action/

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Originally aired via Earmark Media Podcast 08/04/2023

Sign up to get free CPE for listening to this podcast

https://earmarkcpe.com
Download the Earmark CPE App

Apple:https://apps.apple.com/us/app/earmark-cpe/id1562599728Android:https://play.google.com/store/apps/details?id=com.earmarkcpe.app

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Hanging out with Randy Crabtree, CPA from the Unique CPA Podcast and host of the Briding the Gap Conference

BTG23RTDISC for $150 off In-Person Chicago Conference ticket

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This is the complete recording I did with Jason Staats CPA. He will be taking a piece of this for YouTube and I as well... But via this podcast, you get the whole unedited conversation...

Jason's Main Channel: https://www.youtube.com/@jasoncpa

Jason Daily Channel: https://www.youtube.com/@JasonCPADaily

00:00 Intro

01:31 Jason Starts asking questions

03:11 Hector's YouTube Channel and why all accountants should be making videos

10:03 Accountant vs. Influencer?

11:38 Personal vs. Corporate Brand

19:19 Leveraging Content in the Firm

27:03 Levering your team

34:23 How to be successful (beyond content)

38:27 The role of AI

51:01 Getting the young ones excited about accounting

54:42 Jason sold his firm

58:23 What must be sacrificed to make big decisions

01:03:14 How to stay in "touch" with the industry as a creator

01:08:41 Managing Information Overload

01:15:22 Learning more about Jason + Conclusion

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Conversation with Ed Kless, Ron Baker, and Greg Tirico from The Soul of Enterprise. Includes both live podcast episode and "bonus" patreon episode.

Subscribe to the free podcast of TSOE: https://www.thesoulofenterprise.com/

Become a member to have access to Bonus Episodes: https://www.patreon.com/TSOE

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Excerpt from my AltAccountant program deep dive on Attracting, Hiring, Developing, and Retaining talented employees.  Learn more about my coaching program at www.AltAccountant.com

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Interview with Guest Speaker Ron Baker and his new book: Time's Up: The Subscription Business Model for Professional firms.

This is an excerpt of my coaching program for accountants: https://www.altaccountant.com

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Audio version of webinar ran on 09/16/2022 focused on teaching Value Pricing, introducing the concepts subscription-based business model, how to have "awkward conversations" with out customers to reduce stress.

Slides: https://bit.ly/valuepricing2022

Join the AltAccountant Program: https://www.altaccountant.com

Coupon: FIRST40 

Buy Ron Baker 's Book: Time's Up (Value Pricing 2.0): https://www.thesoulofenterprise.com/timesup

Buy Jeb Blount's Book: Selling The Price Increase: https://amzn.to/3DtMuz3

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Interview with Blake Oliver CPA about the direction of QuickBooks for small business and mid-market.

Get CPE for listening to podcasts! www.EarmarkCPE.com

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This is an audio-only version of a class I teach on about choosing your target/niche market (Vertical and Horizontal), drafting your unique positioning statement, and examples of what advisory looks like for specific industries such as Construction or Retail

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My QuickBooks Online Wishlist: https://bit.ly/qbowishlist

Hannah's (CLARA CFO) YouTube video: https://youtu.be/Y3YB5g75W_o

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We talk about niche/specialization

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Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

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The Coveted Consultant with Alzay Calhoun

http://www.CovetedConsultant.com/free

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Positioning and Strategy for Professionals - Hector Garcia interviews Tim Williams

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Implementing a Positioning Strategy (excerpt from The AltAccountant Webinar)

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Blair Enns is the Author of Win Without Pitching and Pricing Creativity.  Great books about specialization, positioning and pricing for creative forms; but totally adaptable to accounting and any service or knowledge-based business.

Check out Blair's company: https://www.winwithoutpitching.com/

And BUY his BOOK: https://amzn.to/2TXI0rU

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Pricing & Authority with Jonathan Stark, from the AltAccountant Podcast

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Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

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If you are interested in learning my journey from the inception of my bookkeeping business in 2008 to getting my CPA license in 2014 and starting my YouTube Channel in 2015, this is an interview I had with Relay Bank

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Value Pricing vs. Subscription Model in Accounting w/ Ed Kless and Ron Baker

www.thesoulofenterprise.com

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CPAs innovating during crisis with Garrett Wagner, CPA

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AltAccountant Podcast: Fix This Next with Michael Michalowicz

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Some thoughts of encouragement to think about making the best of the current situation we are living 

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Questions to ask yourself (and your clients) during this crisis with Ed Kless

http://www.thesoulofenterprise.com

http://www.patreon.com/TSEO

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Discussing in detail with Todd about the role of the CPA in this incredibly fast-paced world and leveraging the "TRUST" that our clients have in the CPA profession to create value that keeps us relevant

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With Seth David: "What is the underlying value of hiring a professional?"

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We discuss Rich's book on Strategy called: "StrategyMan and the Anti-Strategy Squad" and discuss how to implement strategy in a small business

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There is nothing right about Efficiency - more lessons from Ron Baker...

And the negative culture of efficiency

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Efficiency vs. Effectiveness - Learnings from Ron Baker's Book IMPLEMENTING VALUE PRICING

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Rival Goods vs. Non-Rival Goods, and the underrated value of Intellectual Capital

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The real value of long term relationships and Trust

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"In the real World, Debits do not Equal Credits" - Ron Baker

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Redefining the word "Expensive"

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Small Business Guide to "Outsourced Bookkeeping Services" 

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SUBSCRIPTION ECONOMY: Interview with Ron Baker and Ed Kless @ SLA

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Leveraging YouTube for Marketing Accounting Services (From JetPack Workflow Podcast)

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YouTube Economics and Taking more Vacations (From Sage Advice Podcast With Ed Kless)

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How to make boring topics interesting with Geni Whitehouse (From AltAccountant Podcast)

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Conversation on Art of Consulting and Project Management

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On Value Pricing and Pricing Options

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We will talk about value pricing and the importance of the knowledge economy

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Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

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Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

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Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

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Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

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Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

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Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

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My YouTube Channel was shut down!

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Using YouTube to establish Authority (From Art of Value Podcast)

www.artofvalue.com

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Attracting Premium Clients with YouTube (from Grow My Accounting Practice Podcast)