Deep Dive into Agile Marketing: Recent Episodes
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Agile marketing expert John Cass shares insights, interviews, and more in this new show from the Business Agility Institute.
In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes.
Pete is the head of global product marketing for enterprise imaging solutions at GE Healthcare. With over 30 years’ experience in bringing innovative products to market, Peter has held various sales and marketing leadership positions throughout the high-tech industry, including CMO of SBR Health, SVP at Aptus Health (Medscape), CEO at AdME, and VP of sales & marketing for Sonic Network. He has served as a faculty member for Northeastern University and the Rochester Institute of Technology, anchored two AI-related columns in imaging industry magazines, has published over 40 papers and articles related to imaging and AI, and served on the board of directors and technical advisory boards for companies and organizations throughout the New England area. Peter holds a bachelor’s degree in electrical engineering and Master of Computer Science with thesis on AI-based imaging.
About Your Host: John Cass
John is a Senior Analyst and Co-Founder of AIContentGen Inc. He has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto.
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In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing.
Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients.
Anthony relishes the chance to sabotage mediocrity. He fuels his heart by mentoring others and being in authentic community. Anthony values empathetic leadership, has an odd penchant for Oxford commas, and Chips Deluxe cookies taste so good the tiny Keebler Elves should be taken seriously.
About Your Host: John Cass
John is a Senior Analyst and Co-Founder of AIContentGen Inc. He has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto.
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In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him.
Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalueserve. He has specialized in Marketing Science since 2011 where a focus of his key work has been experimental design and campaign measurement, providing these services for Financial Services and Retail institutions.
About Your Host: John Cass
John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.
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https://www.linkedin.com/in/staceyackerman/?trk=nav_responsive_tab_profile (Stacey Ackerman) is a well-known thought leader in the agile software and agile marketing communities. For nearly a decade, she has successfully transformed traditionally-run companies into cultures and teams that embrace agility. She’s a regular contributor on agile marketing for https://martech.org/author/stacey-ackerman/ (MarTech) and speaks at global agile conferences, including multiple years at the Global Scrum Gathering. Ackerman co-trained alongside Mike Cohn, agile guru and co-founder of the Scrum Alliance and Agile Alliance, for several years. She also helped launch a global agile community, https://learn.agilementors.com/agile-mentors/ (Agile Mentors,) where she brought together thousands of agile practitioners for learning and collaboration. Ackerman was on the leadership team for the revised https://agilemarketingmanifesto.org/ (Agile Marketing Manifesto) in 2021. Most recently, she co-founded https://www.agilemarketingnavigator.org/ (Agile Marketing Navigator), a flexible framework for implementing agile marketing. Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success. Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT. He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow https://www.linkedin.com/in/bostonmarketing/ (John on LinkedIn)
Mitra Roknabadi is Vice President and Global Head of Marketing at OpenFin, the financial industry’s operating system. In this role, she's responsible for OpenFin brand, marketing, events, and media relations. Ms. Roknabadi's marketing and community building efforts at OpenFin have been instrumental in establishing the company as a leader in collaboration and enabling innovation across the industry. In 2016, she led the company's launch of FinJS, OpenFin’s flagship event series for technologists and business heads, which has hosted thousands of professionals in cities including New York, London, Chicago, Toronto, Stockholm and Amsterdam. Before joining OpenFin, Ms. Roknabadi worked in the gaming industry, retail industry, and at two NYC-based startups. Lydia Kirby is Client Delivery Director at Bright, an agile marketing consultancy. Lydia has been implementing agile marketing principles over the last 7 years, using agile ways of working to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. Working primarily with B2B tech, consulting and professional services. Embracing the mantra of continuous improvement, you’ll find Lydia taking the stage and joining Podcasts to share the hard won learnings of B2B marketing, embracing failures to learn and deliver successful marketing programmes. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow https://www.linkedin.com/in/bostonmarketing/ (John on LinkedIn)
Ackley Gaskin II is Senior Manager, Innovation & Business Solutions at TD Bank in Toronto Canada. He leads a team of Product Owners responsible for agile pods which drive the strategic innovation roadmap for the Bank's Real-Estate Secured and Unsecured Leading. Previously Mr. Gaskin lead upskilling of digital marketing practices for TD. Adapting, coaching, and training agile principles and practices across Marketing and partners to support the Bank's digital transformation and always-on digital marketing activities at scale. We talk with Mr. Gaskin about his experiences with agile marketing in the two roles. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow https://www.linkedin.com/in/bostonmarketing/ (John on LinkedIn)
For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.
For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design. Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.
For the last episode of 2020, John interviews Kaycee Kalpin and Stacey Ackerman about the state of Agile Marketing. Kaycee is Head of Strategic Marketing for Premier Inc., a role in which she leads brand and marketing across the entire enterprise. Kaycee also provides strategic guidance and vision for business growth, digital modernization, competitive differentiation, and best-in-class customer experiences. Stacey Ackerman is the founder of Agilify Coaching and Training, an organization with a mission to bring marketing into the 21st century through Agile Marketing. Stacey is passionate about helping marketing organizations around the world learn how Agile Marketing can help them cut through the red tape and rapidly deliver high-quality campaigns.
In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020.
In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services.
In episode four, Jeff interviews Seema Sheth-Voss, the Vice President of Product Marketing at Devo.
In episode three, John interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester.
Jayson Gehri is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, h is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes.
Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers. Don't miss this exciting first episode from the Deep Dive into Agile Marketing!